JP5020195B2 - Advertisement display apparatus, method and program for input window - Google Patents

Description

  The present invention relates to an advertisement display device, method, and program for an input window. More specifically, the present invention relates to an advertisement display device, method, and program for an input window in a user terminal via a communication line.

  In recent years, innumerable web pages exist on the Internet, and it is not easy to search for a target web page. Therefore, a search engine is provided to assist the search for the target web page.

  Using such a search engine, a user inputs a combination of various keywords, and searches for a target web page using an information processing device such as a user terminal.

  Such an information processing apparatus is provided with a search web page from a system provider having a search engine, and an input window for inputting various keywords is prepared on the web page.

In the past, various advertisement information is displayed on a web page having an input window, and various designs have been devised for advertisement information for providing various services to users (for example, Patent Document 1). reference).
JP 2005-182840 A

  For example, when using a search engine, such advertisement information should be noticed by users who use the search engine, but what kind of advertisement information is used for a user who has entered a keyword to execute a search. Attention has been focused on whether an appropriate web page can be found by entering a keyword into the input window, and the user may not always notice the advertisement information displayed around the input window.

  The present invention has been made in view of such a situation, and an advertisement display device for an input window that can increase an effective advertising effect by utilizing a display area of the input window that a user inputs, An object is to provide a method and a program.

(1) An input window display step for displaying an input window for inputting information on the display screen of the display device;
Receiving text information to be input to the display area of the input window, and displaying the text information in the display area of the input window;
In the display area of the input window, an advertisement information display step for displaying advertisement information in a state that can be distinguished from the input text information,
A method for displaying an advertisement on an input window, comprising:

  According to the invention according to (1), an input window for displaying text information or / and advertisement information for searching for information is displayed on the display screen of the user terminal 30, and the input window is displayed. An operation of displaying advertisement information in the display area is executed.

  In this way, according to the invention according to (1), an effective advertising effect can be improved by utilizing the display area of the input window in which a user inputs a keyword or the like in order to search for information.

  In addition, since the user's consciousness concentrates on the display area of the input window where the user inputs a keyword or the like for searching for information, it becomes easy for the user to visually recognize the advertisement information.

  Further, if hypertext is linked to the advertisement information, it is possible to easily browse a web page on which the contents of the advertisement information are described by using advertisement information that is easy to view.

  Further, since it is possible to save the trouble of searching for advertisement information, the troublesome work for the user is reduced and the man-machine interface function is improved.

  Further, the operation is performed so that the advertisement information and the text information for searching for information are simultaneously displayed (combined) in the display area of the input window.

  Therefore, the advertising information of the business operator that distributes the advertisement and the text information input for the user to search for information are displayed in the display area of the same input window. It is possible to display advertisement information efficiently and effectively.

  (2) The display area of the advertisement information displayed in the display area of the input window becomes smaller as the display amount of the text information increases, and the advertisement display on the input window according to (1) Method.

  In this way, according to the invention according to (2), as the text information for searching for the information desired by the user is input, the display area of the advertisement information becomes smaller, so the advertisement information is troublesome for the user. Instead, it is possible to provide the user with a display screen with a good user interface.

  (3) The display of the advertisement information displayed in the display area of the input window is such that the advertisement information is adjacent to the text information in the display area of the input window as the display amount of the text information increases. The method for displaying an advertisement on an input window according to (1) or (2), wherein the advertisement is moved to the periphery of the screen.

  Thus, according to the invention according to (3), as the text information for searching for the information desired by the user is input, the display area of the advertisement information is adjacent to the text information and the periphery of the display screen. Therefore, the advertisement information is not troublesome for the user, and a display screen with a good user interface can be provided to the user.

  (4) The input window into which the advertisement information is to be input and the input window from which the text information is to be input are different input windows, and the input window into which the advertisement information is to be input and the text information Each of the input windows to be inputted is composed of at least one of the input windows, and a display area of the input window to which the advertisement information is to be inputted and the input window to which the text information is to be inputted The advertisement display method on the input window according to any one of (1) to (3), wherein at least part of the display area overlaps with the display area.

  In this way, according to the invention according to (4), the input window into which the advertisement information is to be input and the input window into which the text information is to be input can be set separately. The display can be set freely, and a display that appeals to the user's vision can be set.

  Further, since at least a part of the display area of each input window overlaps, it is possible to set the display of advertisement information that easily attracts the user's attention.

  If the depth of each input window is changed, it is possible to select information displayed on the display screen of the user terminal 30 according to the priority between the advertisement information and the text information.

  (5) The advertisement to the input window according to any one of (1) to (4), wherein the advertisement information and the text information are different in at least one of luminance, hue, and brightness. Display method.

  Thus, according to the invention according to (5), since the advertisement information and the text information are different in at least one of luminance, hue, and brightness, the advertisement information and the text information are distinguished and visually recognized by the user. This makes it easy to provide the user with a display screen with a good user interface.

(6) an input window display means for displaying an input window for inputting information on the display screen of the display device;
Text information receiving means for receiving text information to be input in the display area of the input window and displaying the text information in the display area of the input window; and advertising information display means for displaying advertisement information in the input window When,
A device for displaying an advertisement on an input window.

  In this way, according to the invention according to (6), it is possible to increase the effective advertising effect by utilizing the display area of the input window where the user inputs a keyword or the like in order to search for information.

  In addition, since the user's consciousness concentrates on the display area of the input window where the user inputs a keyword or the like for searching for information, it becomes easy for the user to visually recognize the advertisement information.

  Further, if hypertext is linked to the advertisement information, it is possible to easily browse a web page on which the contents of the advertisement information are described by using advertisement information that is easy to view.

  Further, since it is possible to save the trouble of searching for advertisement information, the troublesome work for the user is reduced and the man-machine interface function is improved.

  (7) A program that causes a computer to execute the method according to any one of (1) to (5).

  According to such a configuration, the same effects as (1) to (5) can be expected by causing the computer to execute the program.

  ADVANTAGE OF THE INVENTION According to this invention, the effective advertising effect can be improved using the display area of the input window which a user inputs a keyword etc. in order to search information.

  In addition, since the user's consciousness concentrates on the display area of the input window where the user inputs a keyword or the like for searching for information, it becomes easy for the user to visually recognize the advertisement information.

  Further, if hypertext is linked to the advertisement information, it is possible to easily browse a web page on which the contents of the advertisement information are described by using advertisement information that is easy to view.

  Further, since it is possible to save the trouble of searching for advertisement information, the troublesome work for the user is reduced and the man-machine interface function is improved.

  In addition, since the advertisement information of the business operator that distributes the advertisement and the text information input for the user to search for information are displayed in the display area of the same input window, the text information is also input to the advertisement information. It is possible to display advertisement information efficiently and effectively.

  Also, as the text information for searching for the information desired by the user is input, the display area of the advertisement information becomes smaller. Therefore, the advertisement information is not bothersome for the user, and a display screen with a good user interface is provided to the user. It becomes possible to provide.

  Also, as the text information for searching for the information desired by the user is input, the advertising information display area moves to the periphery of the display screen while adjoining the text information, so that the advertising information is troublesome for the user Instead, it is possible to provide the user with a display screen with a good user interface.

  Since the input window where the advertisement information should be input and the input window where the text information should be input can be set separately, the display of each window can be freely set in the application program, and the display that is easy to appeal to the user's vision It becomes possible to set.

  Further, since at least a part of the display area of each input window overlaps, it is possible to set the display of advertisement information that easily attracts the user's attention.

  Moreover, if the depth of each input window is changed, the information displayed on the display screen of the user terminal 30 can be selected according to the priority of the advertisement information and the text information.

  In addition, since advertisement information and text information are different in at least one of luminance, hue, and brightness, it is easy for the user to distinguish between advertisement information and text information and provide a display screen with a good user interface to the user. It becomes possible to do.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[Entire system configuration]

  FIG. 1 shows an information processing system 1 including a user terminal 30 according to the present embodiment, a search server device 10 having an input window function transmission unit, and an advertisement distribution server device 20 having an advertisement information transmission unit. . In FIG. 1, the information processing system 1 includes one search server device 10, an advertisement distribution server device 20, and one user terminal 30, but is not limited to this, and there are a plurality of each. It may be constituted by.

  As shown in FIG. 2, the user terminal 30 includes a CPU (Central Processing Unit) 310 (a plurality of CPUs such as a CPU 320 may be added in a multiprocessor configuration) constituting the control unit 300, a bus line 200, a communication I / O An F (I / F: interface) 330, a main memory 340, a BIOS (Basic Input Output System) 350, an I / O controller 360, a hard disk 370, an optical disk drive 380, a display screen 420, and a semiconductor memory 390 are provided. The hard disk 370, the optical disk drive 380, and the semiconductor memory 390 are collectively referred to as a storage device 410.

  The control unit 300 is a part that controls the user terminal 30 in an integrated manner. By appropriately reading and executing various programs stored in the hard disk 370, the control unit 300 cooperates with the above-described hardware and performs various functions according to the present invention. Is realized.

  The communication I / F 330 is a network adapter when the user terminal 30 transmits / receives information to / from other devices such as the search server device 10 via the network.

  The BIOS 350 records a boot program executed by the CPU 310 when the user terminal 30 is started, a program depending on the hardware of the user terminal 30, and the like.

  A storage device 410 such as a hard disk 370, an optical disk drive 380, and a semiconductor memory 390 can be connected to the I / O controller 360.

  The hard disk 370 stores various programs for causing the hardware to function as the user terminal 30, a program for executing the functions of the present invention, a table to be described later, and the like. Note that the user terminal 30 can also use a hard disk (not shown) separately provided as an external storage device.

  As the optical disk drive 380, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, or a CD-RAM drive can be used. In this case, the optical disk 400 corresponding to each drive is used. A program or data can be read from the optical disk 400 by the optical disk drive 380 and provided to the main memory 340 or the hard disk 370 via the I / O controller 360.

  Note that the computer in the present invention refers to an information processing device including a storage device, a control unit, and the like, and the user terminal 30 includes an information processing device including a storage device 410, a control unit 300, and the like.

  In addition, the user terminal 30 according to the present invention has the above-described configuration, thereby displaying an input window in which information is to be input on the display unit of the user terminal 30, displaying advertisement information in the input window, It has a function of displaying desired text information input by the user together with the advertisement information displayed in the input window in the input window.

  Here, a configuration for exhibiting the function will be described with reference to a functional block diagram shown in FIG. The user terminal 30 as an advertisement display device includes an input window display unit 11 as an input window display unit, an advertisement information reception display unit 12 as an advertisement information reception display unit, and a text information reception unit 13 as a text information reception unit. The input window display mode changing unit 14 as an input window display mode changing unit and a display screen 420 are provided.

  The input window display unit 11 has a function of displaying an input window into which information is to be input on the display screen 420 of the display unit (display device) of the user terminal 30.

  An input window into which information to be displayed on the display screen 420 of the display unit (display device) of the user terminal 30 should be input can have an arbitrary size in the display screen.

  As an example, a function for displaying an input window used in an application program can be displayed by using a TextField class in the case of the ActionScript language.

  For example, to create a text field (input window) called theField_txt that is placed at depth 1 and has a stage position (0,0), a width of 200, and a height of 20, createTextField (instance name, depth, x , y, width, height) to create textField (“theField_txt”, 1, 0, 0, 200, 20).

  That is, by changing the values of the third to sixth arguments in TextField (), an input window in which information to be displayed on the display screen 420 should be input is displayed in an arbitrary size and position on the display screen. It becomes possible to do.

  In addition, using the border property, theField_txt. By setting “border = true”, the border of the input window is displayed.

  Here, the text to be displayed in the input window is specified using the text property. Details will be described in the advertisement information reception display unit 12 and the text information reception unit 13.

  Furthermore, the horizontal position of the input window can be changed with the _x property of the TextField class, the vertical position of the input window can be changed with the _y property, the rotation angle of the input window can be set with the _ratation property, and the _alpha property The percentage of opacity in the input window can be changed from 0 to 100, the background in the input window can be turned on / off with the background property, and the background color in the input window can be specified with the backgroundColor property Is possible.

  The advertisement information reception display unit 12 has a function of displaying advertisement information in an input window displayed on the display screen 420 of the display unit (display device) of the user terminal 30.

  The advertisement information receiving / displaying unit 12 displays the advertisement information stored in the storage device 410 of the user terminal 30 in addition to receiving and displaying the advertisement information transmitted from the advertisement information transmitting unit of the advertisement distribution server 20. Also good.

  As an example, a function for displaying an input window used in an application program can be displayed by using a TextField class in the case of the ActionScript language.

  In this case, the text property can be used to specify the character to be displayed in the input window. To display the character “YAHOO (registered trademark)” in the input window, use “theField_txt” used in TextField (), theField_txt. By executing text = “YAHOO (registered trademark)”, “YAHOO (registered trademark)” is displayed in the input window.

  In addition, the font of a specified character in the input window can be set with the font property, and the colors of all the characters in the input window can be set with the textcolor property.

  In addition, in order to specify the window or frame of the hypertext link, TextField.html, which is the html property of TextField. html is set to true and TextFormat. Specify a hypertext link in the target property, TextFormat. It is possible to open a link (for advertisement information) with the target property.

  The text information receiving unit 13 has a function of receiving text information and displaying the text information on the input window.

  The text information is information that the user inputs using the user terminal 30. For example, in the case of the ActionScript language, the text information accepting function is set by setting the type property of the TextField class to “input”. The user input is accepted, and the onChanged () handler is used to detect the input from the user terminal 30, and TextField. It is possible to register an object that receives a notification when an onChanged event handler is called with addListener ().

  In order to display text information in the input window, it is displayed by the advertisement information reception display unit 12 by adjusting the depth represented by the second argument in TextField (“theField_txt”, 1, 0, 0, 200, 20). It is possible to synthesize advertisement information and text information in the input window.

  The depth (stacking order) that is the second argument is displayed on the display screen 420 of the display unit (display device) of the user terminal 30 as the numerical value increases.

  Therefore, if the depth of the text information input window is made larger than the depth of the advertisement information input window, the text information input window is displayed preferentially and the user can check the text information preferentially. Become.

  In the input window display mode changing unit 14, the display area of the advertisement information displayed in the input window is reduced as the display amount of the text information is increased, and the advertisement information is displayed as the display amount of the text information is increased. There is a function of moving within the input window.

  The input window display mode change function of the input window display mode change unit 14 is, for example, TextField. With the autoSize property, it is possible to adjust the size of the input window according to the text information (or advertisement information).

  TextField. When the autoSize property is set to “center”, the left and right borders of the input window expand as text information is added to the input window, and the left and right borders of the input window shrink as text information is deleted from the input window It becomes possible to make it.

  TextField. If the autoSize property is set to “left”, the left edge of the input window becomes the reference, the right boundary of the input window expands as text information is added, and the text of the input window is deleted as text information is deleted from the input window. The right border shrinks.

  TextField. If the autoSize property is set to “right”, the right edge of the input window becomes the reference, the left boundary of the input window expands with the addition of text information, and the text of the input window is deleted with the deletion of text information to the input window. The left border shrinks.

  However, it is assumed that any WordWrap property (specifies whether or not a line break occurs in the text information when there is text information that does not fit in the input window (in the display range)) is set to “false”. .

  For example, the size of the input window where the text information is input and the size of the input window where the advertisement information is displayed are set to be the same size (at least a part of the input window overlaps), and the advertisement information is displayed. In such a state, the text information can be displayed at the center of the input window (the text information is double-opened in the input window) (details will be described later).

  Also, for example, the size of the input window in which text information is input and the size of the input window in which the advertisement information is displayed are set to be the same (at least a part of the input window overlaps), and the advertisement information It is also possible to display the text information with the left end or the right end on the display (the advertisement information is overwritten with the input (display) of the text information) (details will be described later).

Therefore, regarding the method of displaying advertisement information in the input window, it has become possible to increase the effective advertising effect by utilizing the display area of the input window where the user inputs keywords and the like in order to search for information. .
[Processing procedure]

  Here, a specific processing procedure that can be realized when the present invention is applied will be described with reference to a flowchart shown in FIG. 4 (when the ActionScript language is used). The processing procedure shown below is an example, and there are innumerable processing procedures that can be realized in addition to this.

  In step S <b> 1, the input window display unit 11 of the user terminal 30 displays an input window in which advertisement information and text information are to be input on the display screen 420 of the display unit of the user terminal 30.

  The number of input windows is not particularly limited, but at least a part of the input window into which advertisement information is to be input and the input window into which text information is to be input overlaps (searches for information). For the user who inputs the text information, the advertisement information is easily visible.

  In step S2, the advertisement information reception display unit 12 of the user terminal 30 receives the advertisement information, and displays the received advertisement information in the input window in which the advertisement information displayed in step S1 is to be input.

  The background color of the input window in which the advertisement information should be input can be arbitrarily set, and the advertisement information color is displayed so that the color of the advertisement information is emphasized or lightly recognized by the user, and a hyperlink is associated with the advertisement information. It is also possible.

  In step S3, the text information receiving unit 13 of the user terminal 30 receives the text information input by the user using the user terminal 30, and displays the text information displayed in step S1 on the input window to be input.

  In step S4, the input window display mode changing unit 14 of the user terminal 30 inputs an input window or / and text information in which advertisement information should be input according to the text information (number, size, etc.) input in step S3. The display mode of the input window to be input is changed.

  According to such a configuration, the user terminal 30 displays an input window in which information is to be input on the display unit of the user terminal 30, displays advertisement information in the input window, and is displayed in the input window. The operation of displaying desired text information input by the user together with the advertisement information in the input window is executed.

  Further, the user terminal 30 is an input window that is different from the input window into which the advertisement information is to be input and the input window into which the text information is to be input on the display unit of the user terminal 30, and the advertisement information should be input. The input window and the input window into which text information is to be input can each be configured to include at least one input window.

  Therefore, it has become possible to provide an input window that can increase the effectiveness of the advertisement by utilizing the display area of the input window for inputting a keyword or the like for the user to search for information.

[Embodiment 1]
FIG. 5 shows Embodiment 1 according to the present application (embodiment in which the advertisement information is double-spread).

  FIG. 5A shows a state in which advertisement information (“YAHOO (registered trademark)”) is displayed in the input window.

  In the case of the ActionScript language as an example, createTextField (“theField_txt”, 1, 0, 0, 200, 20), theField_txt. txt = “YAHOO!”, theField_txt. This is realized by describing “border = true”.

  The textcolor property can set the color of all characters in the input window, and the characters “YAHOO (registered trademark)” can be displayed lightly before text information is input. By displaying the advertisement information lightly in this way, it becomes possible for the user to input text information for searching for information at a position on the display screen where the input window is displayed without a sense of discomfort (discomfort). .

  FIG. 5B shows a state in which the user has entered the character “ume” as text information for information retrieval at the input text position where the advertisement information is displayed. FIG. 5C shows a state in which the user has entered the character “Dome rainy season” as text information for information retrieval at the input text position where the advertisement information is displayed.

  In the case of the ActionScript language as an example, this is because TextField.for an instance name defining an input window into which text information is input. This can be realized by setting the autoSize property to “center”.

  In addition, the advertisement information divided and displayed on the left and right sides is displayed in TextField. Check the width of the text information ("Ume" or "Dome rainy day") in the input window where text information is entered with the textWidth property, and advertise the value of half of the confirmed "ume" or "day rainy day" character width Subtract from half the width of the input text where the information is input, and the subtracted value is the right edge (in the case of the left input window where “YAH” is input) or the left edge (“HOO !!”). In the case of the input window on the right side), the left input window to which “YAH” is input and the right input window to which “HOO!” Are input can be displayed in createTextField.

  Further, in the input window on the left side where “YAH”, which is a part of the advertisement information, is input, TextField. When the autoSize property is set to “right”, “YAH”, which is a part of the advertisement information, is displayed adjacent to the input text information.

  Similarly, in the input window on the right side where “HOO!”, Which is a part of the advertisement information, is input, TextField. When the autoSize property is set to “left”, “HOO!”, which is a part of the advertisement information, is displayed adjacent to the input text information.

  That is, when the user inputs a search keyword, the input window is doubled according to the number of characters. Therefore, the advertisement information can be displayed in a state that can be distinguished from the input text information.

  It is also possible to link the hypertext so that the user jumps to the link destination of the advertisement information with one click using an input device such as a mouse and jumps to the search window with double click.

  In this way, by displaying the divided advertisement information adjacent to the text information, the advertisement information can be easily viewed by the user who is inputting the text information as the search information, and the advertising effect is improved.

[Embodiment 2]
A second embodiment according to the present application is shown in FIG.

  FIG. 6A shows a state in which the text information “Morning rainy season” is overwritten on the left end of the input window on the advertisement information (“YAHOO (registered trademark)”) displayed in the input window.

  For example, in the case of the ActionScript language, createTextField (“theField_txt”, 1, 0, 0, 200, 20), theField_txt. txt = “YAHOO!”, theField_txt. By describing “border = true”, the advertisement information and the input window into which the advertisement information is input are displayed as shown in FIG. 6A (except for the display portion of the text information “end of rainy season”). Therefore, the advertisement information can be displayed in a state that can be distinguished from the input text information. Therefore, the advertisement information can be displayed in a state that can be distinguished from the input text information.

  Next, the window in which the text information “after the rainy season” and the text information “after the rainy season” is input is deeper than the input window in which the advertisement information is input (the value of the depth argument is set to a value greater than that in the advertisement information input window). .)

  Here, as an example, when displaying at a depth of 2, createTextField (“theField_txt”, 2, 0, 0, 200, 20), theField_txt. txt = “after rainy season”, theField_txt. This is realized by describing “border = true”.

  In addition, TextField. When the autoSize property is set to “left”, text information is displayed at the left end of the input window as shown in FIG. 6A, and TextField. When the autoSize property is set to “right”, text information is displayed at the left end of the input window as shown in FIG. 6B.

  Even if the advertisement information has disappeared, the user can use a mouse or other input device to jump to the link destination of the advertisement information by one click, and to double click to jump to the search window. It is also possible to link them.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

  In the present embodiment, the user terminal 30 has been described as having a hard disk 370 and an optical disk drive 380. Also good. In the case of such a configuration, the contents stored in the hard disk 370 are stored in the large-capacity semiconductor memory 390.

It is a figure which shows the information processing system comprised from the user terminal which concerns on this embodiment, a search server, and an advertisement delivery server. It is a block diagram which shows the structure of the user terminal which concerns on this invention. It is a functional block diagram which shows the functional structure of the user terminal which concerns on this embodiment. It is a flowchart with which it uses for description about the process sequence by the user terminal which concerns on this embodiment. It is a figure which shows the concept which concerns on Embodiment 1. FIG. It is a figure which shows the concept which concerns on Embodiment 2. FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Information processing system 10 Search server apparatus 11 Input window display part 12 Advertisement information reception display part 13 Text information reception part 14 Input window display mode change part 20 Advertisement delivery server apparatus 30 User terminal

Claims (7)

An input window display step for displaying an input window into which information is to be input on the display screen of the display device;
Receiving text information to be input in the display area of the input window, and displaying the text information in the display area of the input window;
In the display area of the input window, a state which can be distinguished from the text information entered for retrieval, advertisement information display step of displaying the text information entered for the search and the advertising information at the same time,
Including
The display screen is linked to hypertext that jumps to either the input window or the link destination of the advertisement information according to the number of clicks of the user to the input device. Ad display method.   The method for displaying an advertisement on an input window according to claim 1, wherein the display area of the advertisement information displayed in the display area of the input window becomes smaller as the display amount of the text information increases.   The advertisement information displayed in the display area of the input window is a peripheral area of the display screen adjacent to the text information in the display area of the input window as the display amount of the text information increases. 3. The method for displaying an advertisement on an input window according to claim 1, wherein the advertisement is displayed on the input window.   The input window to which the advertisement information is to be input and the input window to which the text information is to be input are different input windows, and the input window to which the advertisement information is to be input and the text information are input. Each of the input windows to be configured includes at least one or more input windows, and a display area of the input window to which the advertisement information is to be input and a display area of the input window to which the text information is to be input The advertisement display method on the input window according to any one of claims 1 to 3, wherein at least a part of each overlaps.   5. The advertisement display method on an input window according to claim 1, wherein at least one of luminance, hue, and brightness differs between the advertisement information and the text information. 6. Input window display means for displaying an input window into which information is to be input on the display screen of the display device;
Text information receiving means for receiving text information to be input for searching in the display area of the input window, and displaying the text information in the display area of the input window;
In the input window, advertisement information display means for simultaneously displaying the text information and the advertisement information input for search in a state distinguishable from the text information input for search ;
Including
The display screen is linked to hypertext that jumps to either the input window or the link destination of the advertisement information according to the number of clicks of the user to the input device. Advertising display device.   A program for causing a computer to execute the method according to any one of claims 1 to 5.

Images