JP5092425B2 - Advertisement information output device - Google Patents

Description

  The present invention relates to an advertisement information output device, and more particularly, to an advertisement information output device that is installed on a product display shelf or the like of a store and outputs advertisement information such as images and sounds related to displayed products.

  In stores such as supermarkets and convenience stores, monitors that display images and tape recorders that output sound are placed near the product display shelves, and advertisements (including still images) and audio for products on the shelves are placed. It has been routine to guide shoppers.

  In this application, especially recently, the contents to be guided can be easily updated and a semiconductor memory having excellent durability is used, and an advertisement image or advertisement sound, which is advertisement information of a product, is incorporated in an image display device (monitor) or Advertisement information output devices that output from speakers or output as signals to external monitors or speakers have come to be widely used.

An advertisement image display device which is an example of this advertisement information output device is described in Japanese Patent Application Laid-Open No. 2006-309132 (Patent Document 1) filed by the present applicant.
JP 2006-309132 A

By the way, such an advertisement information output device has been installed in various places along with its popularization.
Paying particular attention to the lighting environment, the ceiling to which the lighting fixtures are attached is high, or there is a shield between the lighting fixtures and the installation location, and sufficient lighting does not reach the surroundings of the installation location, resulting in darkness. There can be a situation.
In addition, when the advertisement information is an image, it is expected that the store side intentionally darkens the surroundings in order to provide the display image more clearly to the shopper.
In addition, since this device is usually installed immediately before (in front of) the display product to be advertised, there is a concern that depending on the lighting position of the store, the back display product may be hidden behind this device and become inconspicuous. The

  As described above, the conventional advertisement information output device is not particularly considered for conspicuously displaying the displayed merchandise, and thus can be further improved in this respect.

  Therefore, the problem to be solved by the present invention is to provide an advertisement information output device that can make the products displayed on the shelf more conspicuous.

In order to solve the above problems, the present invention provides the following advertisement information output devices 1) to 8).
1) Image signal output means (12) for generating and outputting image signals (S2, S3) from advertisement information including at least image information input via the recording medium (11) or by communication; and a light source (6) ), A light output unit (7) for emitting light from the light source to the outside as illumination light, a control unit (13) for controlling emission of the illumination light (SLT), and an image based on the image signal Image display means (2) and a substantially box-shaped housing (1), an image displayed by the image display means is displayed on one surface of the housing, and the light output portion is the first surface. An advertisement information output device (55), which is provided on a different surface.
2) The advertisement information output device according to 1), wherein the control unit controls emission of the illumination light based on the advertisement information.
3) An illumination control signal for controlling the emission of the illumination light is input via a recording medium or by communication, and the control unit controls the emission of the illumination light based on the illumination control signal; The advertisement information output device according to 1).
4) The advertisement information output device according to 1) including a human sensor, wherein the control unit controls emission of the illumination light based on an output signal from the human sensor.
5) The advertisement information output device according to any one of 1) to 4), wherein the control unit controls lighting and extinction, light amount, or color tone in the control of emission of the illumination light.
6) The advertisement information output device according to any one of 1) to 5), wherein an emission angle of the illumination light is adjustable.
7) a body portion having a substantially box-shaped housing accommodating the control unit (1) and (50H), provided with an illumination unit (55) having the light source and the light exit portion, wherein the illumination unit, The advertisement information output device according to any one of 1) to 6), wherein the advertisement information output device is detachable from the main body.
Comprising a body portion having 8) the substantially box-shaped housing accommodating the control unit (1) and (50H), the illumination unit having a light source and the light exit portion (55), the said said illumination portion The advertising information output device according to any one of 1) to 6), wherein the main body is connected to the main body via a flexible connection.

  According to the present invention, there is an effect that the products displayed on the shelf can be made conspicuous.

  The preferred embodiments of the present invention will be described with reference to FIGS.

  Hereinafter, the advertisement information output device 50 according to the embodiment is also simply referred to as a device 50.

  1 to 6 showing the external appearance, this advertisement information output device 50 has a casing 1 that is formed into a substantially box shape by combining a front casing 1F and a rear casing 1B at a dividing portion 1K. Yes.

An opening 1KK is formed on the surface that becomes the front surface 1SYM of the housing 1, and the image display surface 2a of the display element 2 using liquid crystal or the like is visually recognized from the opening 1KK.
A frame-like region surrounding the opening 1KK at the center of the front 1SYM is a frame 1WB that protrudes from the left and right end sides.
The frame portion 1WB may be integrated with the front housing 1 or may be a separate body. In the embodiment, the frame portion 1WB is a separate body.
Further, an LED indicator 5f that indicates turning on / off of the power by turning on / off is disposed near the opening 1KK in the frame 1WB.
Further, the top surface 1JM is provided with a cueing switch 5g that is pressed when the advertisement information being reproduced and output is reproduced again from the beginning.

The left and right side surfaces 1SM are respectively provided with sound hole portions 3a for outputting sound from the built-in speaker 3, and 2ch stereo sound is output to the outside.
In FIG. 3, which is a right side view, an inclined surface portion 4 with chamfered corners is formed on the upper side (upper side in FIG. 3) of the rear housing 1B.
The inclined surface portion 4 is provided on a surface different from the surface provided with the opening 1KK where the image is visually recognized.

In addition, an adjustment operator and input / output terminals are disposed on the bottom surface 1TM (see FIG. 4).
Specifically, a volume control volume 5a, an audio / video input terminal 5b, and an output terminal 5c.

Further, the back surface 1HM is provided with an external power input unit 5d (DC12V), and a memory card (such as an SD memory card) that is L-shaped from the back surface 1HM to the bottom surface 1TM and is detachably mounted inside. A lid 5e is provided to be attached and detached when replacing.
Furthermore, four female screws 20 for attaching a fixture 14 (described later) used when installing the device 50 on the commodity display shelf are provided.
The fixing device 14 is integrated with the device 50 by the male screw 16 described later using the female screw 20, but the device 50 may be integrally provided with an installation device for installation on a shelf.

In addition, the inclined surface portion 4 is provided with a light exit portion 7 that is a window for emitting light LT from a light source (which will be described in detail later) 6 provided inside as illumination light SLT to the outside.
In this embodiment, this light exiting portion 7 is provided at one location substantially at the center in the left-right direction.

Next, the schematic internal structure of the apparatus 50 will be described with reference mainly to FIGS.
Here, FIG. 8 is an AA sectional view in FIG. 2, and FIG. 9 is a BB sectional view.

In FIG. 8, a drive substrate 8 for driving the liquid crystal element 2 is disposed adjacent to the rear side of the liquid crystal element 2 in the frame portion 1WB.
Further, on the back surface 1HM side in the housing 1, a substrate 9 on which an illumination control circuit and the like to be described later are mounted is disposed.

The board 9 is provided with a memory card slot 10 on which a memory card 11 is mounted.
In addition, speakers 3 are arranged on the left and right side surfaces 1SM side in the housing 1, respectively.
Each of the substrates 8, 9, the speaker 3, the liquid crystal element 2, and the like are electrically connected by a wire or the like (not shown).

In FIG. 9, a light source 6 such as an LED is attached to an upper end portion corresponding to the inclined surface portion 4 of the substrate 9.
The inclined surface portion 4 facing the light source 6 is provided with a diffusing plate 7a that transmits light while diffusing light. The light LT from the light source 6 is mainly directed upward on the back side in the vertical direction. In the Hh and width directions, the illumination light SLT is irradiated in the range of Hw (see FIGS. 6 and 9).

For example, as shown in FIG. 10 (a), the advertisement image display device 50 is installed on the commodity display shelf 15 using a fixture 14 attached to the female screw 20 provided on the back surface 1HM using the male screw 16. Is done.
As another example, as shown in FIG. 10 (b), the apparatus is installed on a shelf by a stand STD provided so as to be able to be opened and closed integrally with the apparatus 50.
Hereinafter, installation when the fixture 14 is used as a representative will be described.
FIG. 11 shows an example of the installation state. The fixture 14 is placed on the shelf, and the product 21 or the like is placed on the fixture 14.

In this state, the advertising image display device 50 according to the embodiment can emit the illumination light SLT to the outside from the light emitting unit 7 and can illuminate the product 21 behind the illumination light SLT. Can stand out much more than others.
In FIG. 11, the range in which the product 21 is illuminated is described as the illumination range SMH.

Here, it is preferable that the light source 6 is mounted so that the mounting angle can be adjusted in the vertical direction or the horizontal direction. By this adjustment, the emission center can be set in an arbitrary direction, so that it is possible to optimally illuminate the portion to be illuminated regardless of the position of the product behind.
An example of the mounting structure that can adjust the angle of the light source 6 in this way is shown in FIG.

In FIG. 12, the LED 6 serving as a light source is fixed to a U-shaped holding metal fitting 70 having a pair of arm portions 70a. The holding metal fitting 70 is predetermined around a rotation shaft 71 penetrating the arm portion 70a. Is supported by the base bracket 72 so as to be freely rotatable.
The base bracket 72 is fixed to the inner surface of the inclined surface portion 4.

A fan-shaped knob 73 is integrally attached to the holding metal fitting 70.
A part of the knob 73 is exposed to the outside of the housing 1, and the vertical angle of the LED 6 can be changed as indicated by an arrow YJ by moving the exposed portion from the outside.
Therefore, the light output angle from the light output unit 7 can be changed.
In FIG. 12, the diffusion plate 7a is omitted.

  There are cases where the positional relationship between the advertisement information output device 50 installed and the product 21 is different depending on the form of the display shelf 15 and the situation of the installation site, or the installation position suitable for irradiation may be different depending on the size of the product 21 to be advertised. According to this attachment structure example, the irradiation angle of the light from the LED 6 can be adjusted by moving the knob 73, so that the product 21 can be illuminated more appropriately.

  When illuminating the product 21, the product name can be made conspicuous if the irradiated part is a label of the product 21, and if there is a part that reflects light on the product 21, irradiate it. Can make the product 21 look more beautiful.

  Next, a specific configuration of the advertisement information output device will be described with reference to FIG. 7 which is a block diagram.

The memory card 11 inserted into the card slot 10 stores product advertisement audio information, still image information, or moving image information that has been compressed in advance by a compression method such as JPEG or MPEG.
Each piece of compressed information is read from the memory card 11, decompressed by the decoder 12, and output as an audio signal S1, a still image signal S2, and a moving image signal S3, respectively.
Of the signals S1 to S3 output after the expansion by the decoder 12, the still image signal S2 and the moving image signal S3 are sent to the display element 2 and displayed.
The still image signal S2 and the moving image signal S3 are output to the outside via the output terminal 5b.

On the other hand, the audio signal S1 expanded by the decoder 12 is sent to the speaker 3 and output as audio.
This audio signal S1 is also output to the outside via the output terminal 5b.
That is, the advertisement information output device 50 outputs advertisement information as an image signal that is a still image or a moving image to a built-in image output unit or to an external device.
Similarly, the advertisement information is output as an audio signal to a built-in audio output unit or to an external device.
On the other hand, the audio signal S <b> 1 is also sent to the illumination control unit 13.

The illumination control unit 13 controls the light emission of the light source 6 based on the audio signal S1 and the illumination control signal S4.
This light emission control will be described based on some examples.

(Control example 1)
This example is a control example in which the illumination control unit 13 always applies a predetermined voltage to the light source 6 and lights it when the advertisement information output device 50 is energized.
The light emitted by this lighting is diffused by the diffusing plate 7a and emitted to the outside as illumination light SLT.
By this light emission, as described above with reference to FIG. 11, the product 21 (for example, canned beverage) behind the advertisement information output device 50 is always illuminated when energized.

(Control example 2)
In this example, the illumination control unit 13 causes the LED 6 to blink at a predetermined time interval T.
As shown in FIG. 13, for example, since T is 1 second, lighting (ON) / extinguishing (OFF) is repeated, so that the appeal effect of the illuminated product can be further enhanced.

(Control example 3)
As the LED, there is a so-called full-color LED or three-color LED in which LED elements of three colors of RGB are enclosed in one package.
This full-color LED can emit light of any color by adjusting the drive voltage and drive pulse width of the three RGB LED elements, and a full-color LED drive IC that performs such control is also known. ing.

In this control example 3, a full-color LED is used as the light source 6, and the illumination control unit 13 controls each drive voltage and each drive pulse of the three-color LED elements, so that the emission color is changed at a predetermined time T1 to Tn. It is an example of changing sequentially.
For example, as shown in FIG. 14, T1 = T2 =... = Tn = 1 second, and the lighting colors are sequentially changed to red, orange, yellow, green, blue, indigo, purple,. To do. Thereby, the appeal effect of the illuminated product can be further enhanced.

(Control example 4)
In this example, the illumination control unit 13 controls the light emission of the LED 6 based on the audio signal S <b> 1 sent from the decoder 12.
More specifically, light emission control based on sound volume will be described with reference to FIG.

FIG. 15A shows a waveform corresponding to the volume in the audio signal S1, and FIG. 15B shows a control pattern of the LED 6 by the illumination control unit 13.
Here, the illumination control unit 13 lights the LED 6 when the volume of the audio signal S1 exceeds a preset threshold value or a threshold value set by an external instruction, and the volume is equal to or less than the threshold value. In the case of, control to turn off.
Thereby, since the illumination light SLT blinks according to the volume of the advertisement sound output from the speaker 3, the appeal effect of the illuminated product can be further enhanced.

(Control example 5)
This example is another example in which the illumination control unit 13 controls the light emission of the LED 6 based on the audio signal S1 sent from the decoder 12.
Specifically, this is control for setting a plurality of threshold values for the sound volume in the audio signal S1 and changing the color tone of the LED 6 by setting the color tone corresponding to each threshold value.

FIG. 16A is a waveform showing the volume in the audio signal S1, and the set first to third threshold values are also displayed.
FIG. 16B shows a control pattern of the LED 6 by the illumination control unit 13.
Specifically, the illumination control unit 13 turns off the LED 6 when the volume in the audio signal S1 is equal to or lower than the first threshold value, and exceeds the first threshold value and is equal to or lower than the second threshold value. LED 6 is lit in orange, LED 6 is lit in green when the second threshold is exceeded and below the third threshold, and blue is lit when the third threshold is exceeded. Control.

With this control, the illumination light SLT not only blinks in accordance with the volume of the advertising sound output from the speaker 3 but also changes its color tone, so that the appeal effect of the illuminated product can be enhanced in color. .
As a modified example of this example, a light amount may be controlled instead of a color tone, or a combination of a color tone and a light amount may be controlled.

(Control example 6)
In this example, the illumination control unit 13 controls the light amount and color tone of the illumination light SLT according to the time, date, or day of the week.

  As a specific example, the lighting control unit 13 is provided with a timer, and as shown in FIG. 17A, the morning (9:00 to 11:00) is yellow, the day (11: 0 to 14:00) is orange, The light emission color of the LED 6 is controlled such that the evening (14: 0 to 19:00) is green and the night (19: 0 to 22:00) is purple.

  As another specific example, the lighting control unit 13 is provided with a calendar function, and as shown in FIG. 17B, the emission color of the LED 6 is controlled such that Monday to Friday is green, Saturday is yellow, and Sunday is orange. To do.

  With such control, the color of the illumination light changes according to the time, date, or day of the week, so that the shopper is not tired of seeing products illuminated in different colors each time they visit the store. The appeal effect can be maintained over time.

(Control example 7)
The illumination control information serving as a trigger for illumination control may be provided to the illumination control unit 13 as an illumination control signal as described below, in addition to the volume and date as described in the above control example.
Specifically, the lighting control information is stored in advance together with the advertisement information in the memory card 11 attached to the device 50.

In FIG. 7, the illumination control information stored in the memory card 11 is sent from the decoder 13 to the illumination control unit 13 as an illumination control signal S4.
The illumination control signal S4 can be, for example, a signal instructing blinking of the LED 6 as shown in FIG. 18A or a signal instructing blinking and color tone of the LED 6 as shown in FIG. 18B. . Of course, it is not limited to these.

The illumination control signal S4 can be stored in the memory card 11 as information independent of the advertisement information, and can also be stored superimposed on the image signals S1, S2, and the like.
For example, the illumination control signal S4 can be superimposed on a frame basis by writing a code for illumination control in the header portion of the image signals S1 and S2 digitized by the JPEG method.
The illumination control unit 13 controls the light emission of the LED 6 based on the illumination control signal S4.

In this way, the control of how to illuminate the product can be controlled independently of the advertisement information, or can be associated with the content of the advertisement information and controlled according to the advertisement information. is there.
When the illumination is controlled based on the image signal, for example, the lighting / extinction of the light source 6 can be controlled or the color tone can be controlled in accordance with the luminance level of the image.
Further, a specific character or picture displayed as an image may be detected, and the light source 6 may be turned on / off or the color tone may be controlled according to the detection result.

Thus, since it is possible to illuminate according to the advertisement information, in other words, the advertisement image and the advertisement sound, for example, when the advertisement image of the product is displayed and provided to the shopper, the product is illuminated. When the product name is read out in the advertisement sound, it is possible to execute an effective lighting effect such as blinking illumination of the product.
Therefore, the appeal effect of the product to be advertised can be further enhanced.

(Control example 8)
When the control example 8 is performed, the human sensor 22 (see FIG. 1) is provided on the front surface 1SM of the housing 1 in the device 50.
The human sensor 22 detects the presence of a person or the like in the vicinity by detecting thermal radiation emitted from the living body.
FIG. 19 shows a block diagram of an advertisement information output device 50 that includes the human sensor 22 and executes the control example 8.

In FIG. 19, the detection signal S <b> 5 of the human sensor 22 is sent to the illumination control unit 13.
When the detection signal of the human sensor 22 is ON, that is, when there is a shopper, the illumination control unit 13 controls the LED 6 in the above-described control example 1 to control example 7 to illuminate the product. Do.

On the other hand, when the detection signal of the human sensor 22 is OFF, that is, when there are no shoppers around, the LED 6 is turned off and the product is not illuminated.
Thereby, not only can the power consumption be reduced, but the product is illuminated when the shopper approaches, so the appeal effect of the product can be further enhanced.

By the way, the advertisement information output device 50 is desired to be miniaturized so as not to obstruct the goods displayed on the shelf. Normally, the advertisement information output device 50 is placed on the lower shelf 15b of the display shelf 15 as shown in FIG. When attached (position (A) in FIG. 20) is attached to the upper shelf 15a (position (B) in FIG. 20), when attached to the left support frame 15c (position (C) in FIG. 20), the right support frame There is also a case of being attached to 15d [position (D) in FIG. 20].
Here, (A) and (B), and (C) and (D) can be attached to each position by reversing the direction of the device 50. Therefore, the device 50 is provided with an image inversion function so that the screen is always upright when viewed from the shopper.
Although FIG. 20 shows a case where the product 21 is illuminated obliquely upward from the device 50 installed at the position (A), illumination from other positions is performed in the same manner. Specifically, the illumination is performed obliquely downward from the position (B), obliquely rightward from the position (C), and obliquely leftward from the position (D).

  At the positions (C) and (D) attached to the left and right support frames 15c and 15d, in the case of the advertisement information output device 50 of the embodiment, the display screen is vertically long, but the advertisement information of the vertically long screen is created. In the same way, advertising effects can be obtained.

As can be seen from FIG. 20, the position of the product 21 to be illuminated or the illumination part 21 a to be illuminated is usually located not behind the advertisement information output device 50 but obliquely behind.
Therefore, the casing 1 may be a substantially hexahedron having no inclined surface portion 4 and the light output portion 7 may be provided on the rear surface 1HM so that the illumination light SLT is emitted obliquely rearward. Since the inclined surface portion 4 is formed in the ridge line portion between 1HM and the upper surface 1JM, the light emitting portion 7 is provided on the inclined surface portion 4, and the diffusion plate 7a is disposed in a direction substantially orthogonal to the emitting direction, the light output efficiency is good. More preferred.

On the other hand, in the case of the position (A) where the device 50 is attached to the lower shelf 15a of the display shelf 15, the device 50 is inclined so that the screen is slightly upward so that the shopper can easily see the advertisement screen. There are many.
This state is shown in FIG.

In this FIG. 21, when it is going to illuminate the label 21b which is the site | part which should illuminate the goods 21 (illumination site | part 21a), if the light emission part 7 is attached to the lower side of the back surface 1HM in the apparatus 50 (KB position), there The angle β at which the illuminating light SLT2 is emitted toward the illuminating part 21a is a considerably acute angle with respect to the back surface 1HM, and it is difficult to illuminate well.
Therefore, also in this example of the inclined installation, it is desirable that the light emitting portion 7 of the advertisement image display device 50 is located at the upper portion of the back surface 1HM of the housing 1, and further, the inclined surface portion 4 is provided and disposed there. More desirable.

  As described above in detail, the advertisement information output device 50 of the embodiment reads out the advertisement information from a recording medium such as a memory card in which the advertisement information is recorded and outputs it as an audio signal or an image signal. And an illuminating means for illuminating the displayed commercial product so as to illuminate the commercial product, so that the displayed product can be illuminated and made more conspicuous.

  In addition, the display product lighting action brightens the atmosphere of the sales floor including the display shelf, so that an effect of preventing crimes in the store can be obtained.

  In addition, even when the number of products displayed on the display shelves decreases, it is possible to illuminate the products behind the shelves to improve visibility from the shopper. Can promote sales.

  Moreover, the display shelf in which the apparatus 50 is installed can eliminate the need for lighting equipment.

In the above description, the advertisement information output device is not limited to the embodiment.
For example, it does not include an image display unit and outputs an advertisement image as a still image or a moving image as an image (video) signal to an external device, or advertising audio to an external device without a speaker. Output as an audio signal.
Of course, it is needless to say that only an image signal based on the advertisement information may be output, or only an audio signal based on the advertisement information may be output.

  The embodiment of the present invention is not limited to the configuration and procedure described above, and it goes without saying that modifications may be made without departing from the scope of the present invention.

  The advertisement information output device 50 according to the embodiment includes the light source 6 serving as the illumination unit, but the light source 6 does not necessarily have to be included.

For example, as shown in FIG. 22, the illumination unit 55 including the light source 6 and the light output unit 7 may be separated from the main body 50H having the housing 1 in the apparatus 50.
In this case, for example, both can be electrically connected by the connection plug 55a and the connection jack 55j, and light emission of the mounted illumination means can be controlled from the main body 50H side.
According to this configuration, the user can select whether or not illumination is introduced at the time of introduction, and after introducing a device without illumination, if necessary, a configuration in which illumination can be performed simply by adding an illumination unit. Can do.

As shown in FIG. 23, the lighting unit 55 may be connected via a so-called flexible pipe 56 that is flexibly connected to the main body 50 </ b> H in the apparatus 50.
In this case, both are electrically connected via the wire 57 wired to the flexible pipe 56, and the light emission of the illumination unit 55 can be controlled from the main body 50H side.
Because the flexible pipe 56 can arbitrarily set the direction of illumination from the illumination unit 55, it is possible to perform better illumination on the product regardless of the installation location.

In the advertisement information output device 50 according to the embodiment, the light emitting portion 7 is disposed at one place in the center portion in the width direction. However, the present invention is not limited to this.
Several examples can be variously modified as shown in FIG.
FIG. 24A shows an example in which a plurality of light emitting sections 7 are arranged in the width direction.
FIG. 24B is an example in which a plurality of light emitting portions 7 are arranged in the height direction.
These can provide brighter illumination by having a plurality of light emitting portions 7.

FIG. 24C shows an example in which the inclined surface portion 4a is provided at each corner of the back surface, and the light emitting portion 7 is disposed on each inclined surface portion 4a. In this case, a single device 50 can illuminate at least two commodities displayed across the apparatus 50.
By performing independent illumination control with the light emitting part 7L on one side and the light emitting part 7R on the other side,
Independent lighting of multiple products can be performed simultaneously.
Of course, as shown in the embodiment and FIG. 24 (b), if the light emitting part 7C is also provided in the center part and the lighting is controlled independently, the products in three places including the goods displayed behind the device 50 are added. Can be illuminated at the same time.

The memory card 11 that stores information to be advertised and information for lighting control is not limited to a card as long as it is an information recording medium.
In addition, the advertisement information output device 50 includes a receiving unit that can receive a signal from the outside regardless of wired wireless, and receives the advertisement information and lighting control information from the outside by the receiving unit, and outputs the advertisement information. You may comprise so that light emission of an illumination means may be controlled.
The control of the light by the control means 13 is not limited to controlling only the light output of the light source 6, but the light output / light shielding, the light output unit 7, or the filter provided between the light output unit and the light source 6. It may be one that controls light quantity or color tone.

It is a perspective view which shows the Example of the advertisement information output device 50 of this invention. It is a front view which shows the Example of the advertisement information output device 50 of this invention. It is a right view which shows the Example of the advertisement information output device 50 of this invention. It is a bottom view which shows the Example of the advertisement information output device 50 of this invention. It is a rear view which shows the Example of the advertisement information output device 50 of this invention. It is a top view which shows the Example of the advertisement information output device 50 of this invention. It is a block diagram for demonstrating the Example of the advertisement information output device 50 of this invention. It is sectional drawing which shows the Example of the advertisement information output device 50 of this invention. It is other sectional drawing which shows the Example of the advertisement information output device 50 of this invention. It is a perspective view for demonstrating the Example of the advertisement information output device 50 of this invention. It is a figure explaining the installation state of the Example of the advertisement information output device 50 of this invention. It is a fragmentary sectional view for demonstrating the principal part in the Example of the advertisement information output device 50 of this invention. It is the 1st figure for demonstrating the illumination control in the Example of the advertisement information output device 50 of this invention. It is a 2nd figure for demonstrating the illumination control in the Example of the advertisement information output device 50 of this invention. It is the 3rd figure for demonstrating the illumination control in the Example of the advertisement information output device 50 of this invention. It is a 4th figure for demonstrating the illumination control in the Example of the advertisement information output device 50 of this invention. It is a 5th figure for demonstrating the illumination control in the Example of the advertisement information output device 50 of this invention. It is a 6th figure for demonstrating the illumination control in the Example of the advertisement information output device 50 of this invention. It is a block diagram for demonstrating the modification of the Example of the advertisement information output device 50 of this invention. It is a figure for demonstrating the installation state about the Example of the advertisement information output device 50 of this invention. It is a figure for demonstrating the illumination in the Example of the advertisement information output device 50 of this invention. It is a figure for demonstrating the modification in the Example of the advertisement information output device 50 of this invention. It is a figure for demonstrating the other modification in the Example of the advertisement information output device 50 of this invention. It is a figure for demonstrating the other modification in the Example of the advertisement information output device 50 of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Housing | casing 1F Front housing | casing 1KK Opening part 1B Rear housing | casing 1HM Rear surface 1K Division | segmentation part 1SM Side surface 1SYM Front surface 1TM Bottom surface 1WB Frame part 2 Display element 2a Image display surface 3 Speaker 3a Sound hole 4 Inclined surface part 5a Volume control volume 5b Input terminal 5c Output terminal 5d Power input unit 5e Lid 5f LED indicator 5g Cue switch 6 Light source (LED)
7 Light exit 7a Diffuser 8 Liquid crystal drive board 9 Substrate 10 Card slot 11 Memory card 12 Decoder 13 Illumination controller 14 Fixing fixture 15 Display shelf 16 Male screw 20 Female screw 21 Product 21a Illuminated part 22 Human sensor 50 Advertising information output device 50H Main body Portion 55 Lighting unit 55a Connection plug 56 Flexible pipe 57 Wire 70 Holding bracket 70a Arm 72 Base bracket 73 Knob LT Light (from the light source) SLT Lighting light S1 Audio signal S2 Still image signal S3 Moving image signal S4 Lighting control signal

Claims (8)

Image signal output means for generating and outputting an image signal from advertisement information including at least image information input via a recording medium or by communication;
A light source;
A light output unit for emitting light from the light source to the outside as illumination light;
A control unit for controlling emission of the illumination light;
Image display means for displaying an image based on the image signal;
A substantially box-shaped housing,
An advertisement information output device characterized in that an image by the image display means is displayed on one surface of the casing, and the light output portion is provided on a surface different from the one surface.   The advertisement information output device according to claim 1, wherein the control unit controls emission of the illumination light based on the advertisement information. An illumination control signal for controlling the emission of the illumination light is input via a recording medium or by communication,
The advertisement information output device according to claim 1, wherein the control unit controls emission of the illumination light based on the illumination control signal. Equipped with human sensor,
The advertisement information output device according to claim 1, wherein the control unit controls emission of the illumination light based on an output signal from the human sensor.   5. The advertisement information output device according to claim 1, wherein the control unit controls lighting and extinction, light amount, or color tone in the control of emission of the illumination light. 6.   The advertisement information output device according to claim 1, wherein an emission angle of the illumination light is adjustable. A body portion having a substantially box-shaped housing accommodating the control unit,
An illumination unit having the light source and the light output unit,
The advertisement information output device according to claim 1, wherein the illumination unit is detachable from the main body unit. A body portion having a substantially box-shaped housing accommodating the control unit,
An illumination unit having the light source and the light output unit,
The advertisement information output device according to any one of claims 1 to 6, wherein the illumination unit and the main body unit are coupled via a flexible coupling unit.

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