JP5158451B2 - Portable memory media - Google Patents

Description

  The present invention relates to a portable memory medium having an information storage area therein and connectable to an information processing apparatus such as a personal computer (hereinafter referred to as a personal computer).

  There is a USB memory provided with advertisement means for storing advertisement data in advance in a USB memory medium provided to a user as a service product and automatically saving the advertisement data in a personal computer. The advertisement data stored in the personal computer can display image information and content on the display when the user clicks on an icon representing the data.

JP 2003-111426 A

  However, when this image information is an advertisement, it is deleted immediately if there is no interest in the user, and there is a possibility that the contents of the advertisement cannot be appealed at all. Therefore, there remains a problem that it makes no sense to provide such a USB memory medium.

  Further, since the advertisement information data cannot be viewed unless the user performs a reproduction operation, the user's will must be left to the user and the presence of the advertisement itself may be ignored. Therefore, before prompting the user to determine whether or not it is beneficial, there is a drawback that the advertisement information is wasted without being interested, and the advertisement information is wasted.

In order to solve the above problems, a portable memory medium according to the present invention has reading means for reading information and display means for displaying advertisement information including images, and processing information is sent to the reading means in response to a command. A portable memory medium that can be inserted into an insertion / removal unit of an information processing apparatus that sends the advertisement information to the display means, and the portable memory medium includes an information storage area in which various information is stored. An advertisement display program which is a program having a first display process for displaying the first advertisement information on the display means in a predetermined manner, and a system area in which an automatic startup script is stored. When the memory medium is connected to the information processing apparatus, a recognition control signal is transmitted from the CPU of the portable memory medium, and the CPU of the information processing apparatus transmits the recognition control signal. Thus, after recognizing that the portable memory medium is connected to the information processing apparatus, the CPU of the portable memory medium gives the file of the automatic startup script stored in the system area to the interface of the portable memory medium, The CPU of the information processing device designates an advertisement display program stored in the system area of the portable memory medium according to a command from the automatic startup script, and starts execution of the advertisement display program in advance. The advertisement display data stored in the system area is read to the information processing apparatus, and the advertisement display file included in the advertisement display data is sent to the graphic controller. The graphic controller receives the advertisement display file and displays it in the display means. Display the first advertisement information, the advertisement display program The user can access the information stored in the information storage area by following the instruction displayed on the display means after the first advertisement information is displayed for a predetermined time. Screen generation processing for generating a dedicated screen, and permission processing for permitting creation, change, and deletion of various types of information in the information storage area only through the dedicated screen, and the first advertisement information is displayed on the display Various information can be created, changed, and deleted in the information storage area only after being displayed on the means.

  The various information stored in the information storage area is any recorded data that you want to save in the portable memory medium, but includes the first and second advertising information as described below. May be.

  The first advertisement information is displayed on the display means when the user obtains the portable memory medium and is inserted into the insertion / removal unit of the information processing apparatus for the first time. It is also preferable that it is always displayed every time it is inserted into. Further, the number of times the first advertisement information is displayed on the display means may be set, and the number of times the portable memory medium is inserted into the insertion / removal unit may be set with the number of times, for example, 2 times, 3 times, etc. as an upper limit.

  If the first advertisement information is displayed on the display means when the user obtains the portable memory medium and inserts it into the insertion / removal unit of the information processing apparatus for the first time, it can be advertised at least once. In addition, since the first advertisement information is repeatedly displayed each time the portable memory medium is inserted into the insertion / removal unit of the information processing apparatus, the advertising effect can be further enhanced. On the other hand, by setting and setting an upper limit on the number of times the first advertisement information is displayed, it is possible to ensure convenience for the koto where the user uses the portable memory medium for the purpose of storing various kinds of normal information. . As a result, it is possible to reduce the resistance of the user to obtain from a plurality of providers who provide the portable memory medium according to the present invention.

  The advertisement display program generates a dedicated screen on the display means after the first advertisement information is displayed, and creates various information in the information storage area only through the dedicated screen. It is also preferable to have permission processing for permitting change and deletion.

  The dedicated screen is for allowing the user to access information stored in the information storage area by following the instructions displayed on the dedicated screen. When using a portable memory medium, after the first advertisement information is displayed, various information can be newly created and edited via a dedicated screen displayed on the display means. While the information can be displayed without being deleted, it can be used without a sense of resistance for the user.

  It is preferable to arrange a permission button on the display means on which the first advertisement information is displayed. The permission button is preferably displayed as a pseudo push button type image on the display means, but the entire screen of the display means may be used as the permission button.

  In addition, it is preferable that a connection button that can be connected to external advertisement information related to the first advertisement information is displayed on the display means on which the first advertisement information is displayed. External advertising information is the homepage owned by the publisher of the first advertising information, or the page for purchasing products listed in the first advertising information, etc. The Internet etc. by selecting the connection button It can be used via a network line.

  Note that the connection button is preferably displayed as a pseudo push button type image on the display means, but the entire dedicated screen may be used as the connection button. Note that the connection button and the permission button are preferably arranged so as to be visually distinguishable.

In the case where the advertisement display program has a screen generation process, it is preferable that the dedicated screen has a second display process for displaying second advertisement information related to the first advertisement information.
This is because the second advertisement information is displayed on the dedicated screen as an advertisement following the first advertisement information, so that the advertisement information can be more strongly appealed to the user.

The second advertisement information is preferably written in advance in the advertisement display program.
This is because the second advertisement information can be impressed by the user as a related advertisement of the first advertisement information without being deleted.

The second advertisement information is preferably written in advance in the information storage area.
This is because the user can select and view the second advertisement information. Even when the second advertisement information is written in the information storage area, it is preferable that a protection means is provided so that the user cannot delete the second advertisement information.

It is preferable that the first advertisement information is written in advance in the advertisement display program.
When the automatic startup script automatically starts the information processing device, the first advertising information is displayed immediately on the display means, so the first advertising information can be displayed early without being deleted by the user. is there.

The first advertisement information is preferably written in advance in the information storage area.
This is because the information can be displayed even when the user creates or edits information on the information storage area, so that the advertisement information can be appealed even when the user is not starting up. Even when the first advertisement information is written in the information storage area, it is preferable that protection means be provided so that the user cannot delete the first advertisement information.

It is preferable that the advertisement display program and the automatic startup script have a defense program that cannot be deleted by a general-purpose program.
Since the advertisement display program and the automatic startup script are protected without being deleted even when using the popular information processing apparatus, the first advertisement information and the second advertisement information can be widely spread to society. is there.

The information processing apparatus is preferably a personal computer.
This personal computer has versatility, so that the first advertisement information and the second advertisement information can be widely appealed to society.

The portable memory medium is preferably a USB memory medium.
This is because the USB memory medium can be manufactured at a low cost, and the first advertisement information and the second advertisement information can be widely appealed to society.

  According to the present invention, when the user uses the portable memory medium by inserting it into the insertion / removal unit of the information processing device, the advertisement information is always viewed, and the advertisement desired by the provider of the portable memory medium is desired. Can advertise.

  Furthermore, by distributing advertising revenues from the incorporation of advertising information to manufacturing costs, portable memory media can be provided at a low cost or free of charge, and can encourage more users to use the advertising media. Can be widely used in society.

  In addition, since the advertisement display program has a screen generation process, new information can be newly created and edited only through a dedicated screen displayed on the display means after the first advertisement information is displayed. Therefore, the first advertisement information can always be shown and advertised to the user.

  By arranging a permission button on the display means on which the first advertisement information is displayed, the user can arbitrarily determine the timing for generating the dedicated screen, and fully check the contents of the first advertisement information. be able to.

  By placing a connection button on the display means on which the first advertisement information is displayed, the user who has seen the first advertisement information selects the connection button and is owned by the publisher of the first advertisement information. It can be used via a network line such as the Internet for a homepage or a page for purchasing a product posted on the first advertisement information.

  The advertisement display program has a second display process for displaying the second advertisement information related to the first advertisement information, and the second advertisement information is used as an advertisement following the first advertisement information. Because it is displayed on the screen, the advertising information can be more strongly impressed to the user.

  If the second advertisement information is written in advance in the advertisement display program, the automatic start script automatically starts the information processing apparatus and then is displayed on the next dedicated screen, so that it is deleted. It is possible to appeal to the user as a related advertisement of the first advertisement information.

  When the second advertisement information is written in the information storage area in advance, the user can select the second advertisement information and view the second advertisement information.

  When the first advertisement information is written in advance in the advertisement display program, the first advertisement information is immediately displayed on the display means when the automatic start script automatically starts the information processing apparatus. Therefore, the first advertisement information can be displayed early without being deleted by the user.

  When the first advertisement information is written in the information storage area in advance, it can be displayed when the user newly creates or edits information on the information storage area. But you can appeal advertising information.

  According to the present invention, the advertisement display program and the automatic startup script have a defense program that cannot be deleted by a general-purpose program, and the advertisement display program and the automatic startup script are deleted even when a popular information processing apparatus is used. Therefore, it is possible to prevent unintended deletion of advertisement information and to appeal the first advertisement information and the second advertisement information widely to society.

  Since the information processing apparatus is a personal computer and has versatility, the first advertisement information and the second advertisement information can be widely appealed to society.

  Since the portable memory medium is a USB memory medium and is an inexpensive popular product, the first advertisement information and the second advertisement information can be widely appealed to society.

2 is a block diagram showing an electrical configuration of the portable memory medium 1. FIG. It is a block diagram which shows the electric constitution of information processing apparatus (personal computer 11). It is a flowchart explaining operation | movement of information processing apparatus (personal computer 11). It is explanatory drawing which shows the starting screen 24 on which the 1st advertisement information A was displayed. It is explanatory drawing which shows the starting screen 24 on which the 1st advertisement information A, the permission button 26, and the connection button 27 were displayed. It is explanatory drawing which shows the exclusive screen 25 on which the 2nd advertisement information B was displayed on a part of display means (display 18).

Hereinafter, the present invention will be described in more detail based on examples.
FIG. 1 is a block diagram showing an electrical configuration of a portable memory medium according to an embodiment of the present invention.

  The portable memory medium in this embodiment is a USB memory medium 1 having versatility, and is connected to an audiovisual apparatus such as a personal computer (PC: PC) 11 shown in FIG. 2, other computers, and a projector. The USB memory medium 1 includes a USB interface (USB I / F) 2, a CPU 3, a flash memory 4, and the like, which are connected by a bus 10.

  The USB interface 2 is a USB connector on the device side and is connected to the USB interface (USB I / F) 22 when inserted into an insertion / removal unit (not shown) provided in the personal computer 11.

  The CPU 3 is a control unit that processes information in the flash memory 4 and stores the input information from the USB interface 2 in the information storage area 9 according to the command. Further, the information in the system area 5 and the information storage area 9 is sent to the externally connected device side such as the personal computer 1 through the USB interface 2.

The flash memory 4 includes a system area 5, an automatic startup script 6, an advertisement display program 7, advertisement display data 8, an information storage area 9, and the like. The flash memory 4 may be a single memory chip or may be composed of a plurality of memory chips.
The system area 5 is a non-rewritable area, and stores files related to function control of the USB memory medium 1 such as file system information and partition information. A product ID and the like are also stored as identification information of the USB memory medium 1.

  In the system area 5, an automatic startup script 6 and an advertisement display program 7 which are command information are written in advance. The automatic start script 6 causes the CPU 12 of the personal computer 11 to recognize that the USB memory medium 1 has been inserted when the USB memory medium 1 is connected to the USB interface 22 of the personal computer 11 and automatically starts the personal computer 11. .

  Further, the advertisement display program 7 is a program that designates execution in the automatic startup script 6, and these are defense programs that are not deleted by a general-purpose OS. Therefore, the first advertisement information A and the second advertisement information B by the first display process and the second display process described later are protected without being deleted without permission.

  The advertisement display program 7 has a plurality of information processing such as a first display process, a second display process, and a permission process, and outputs advertisement display data stored in advance according to the program.

  That is, in the first display process, the first advertisement information A is displayed on the screen (startup screen) 24 of the display 18 shown in FIG. As the first advertisement information A, it is preferable to display at least one of a company name 24a, a logo 24b, and a CM (commercial message) 24c. The CM 24c mainly introduces merchandise, but may include company PR and other information. Further, the first advertisement information A may be a moving image.

  Only the first advertisement information A may be shown on the startup screen 24 as shown in FIG. In this case, it is preferable to automatically switch to the dedicated screen 25 after the first advertisement information A is displayed for a predetermined time.

  More preferably, as shown in FIG. 5, a permission button 26 for generating the dedicated screen 25 is provided on the activation screen 24. By providing the permission button 26, the user can form the dedicated screen 25 and establish the timing for accessing the information storage area 9, so that the contents of the first advertisement information A can be sufficiently confirmed. Can do.

The permission processing is processing for permitting operations such as saving, changing, and deleting various information D only through the dedicated screen 25, and the various information D is stored in the information storage area 9.
That is, while the first advertisement information A is displayed, the various kinds of information D cannot be newly saved, changed, or deleted from the USB memory medium 1, and the first advertisement information A is displayed. The operation of the various information D is permitted only on the dedicated screen 25 generated later.

  In addition to the permission button 26, the display 18 on which the first advertisement information A is displayed is provided with a connection button 27 that can be connected to a homepage on which detailed product information shown in the first advertisement information A is described. It has been. In the connection button 27, a URL (Uniform Resource Locator) of a home page in which product information is described in advance is set. By confirming the contents of the first advertisement information A, a user who is interested in the product shown therein can browse the home page via the Internet by pressing the connection button 27.

  In the second display process, the second advertisement information B related to the first advertisement information A can be displayed in a small size in the lower corner 25d of the dedicated screen 25 as shown below the two-dot chain line in FIG. it can. The second advertisement information B may display any of the company name 24a, logo 24b, and CM 24c, but may add other information.

  The advertisement display data 8 and 8 are obtained by storing the first advertisement information A and the second advertisement information B in a file format, and operate in cooperation with the display file of the startup screen 24 and the display file of the dedicated screen 25, respectively. Then, the advertisement information is displayed on the display 18. Since the advertisement display data 8 and 8 cannot be rewritten, the advertisement display data 8 and 8 are protected without being deleted by the personal computer 11 or the audiovisual apparatus to which the USB memory medium 1 is connected.

  On the dedicated screen 25, a large space except for the lower corner 25d is displayed as a rewritable area. Therefore, it is possible to perform editing such as inputting a variety of information D on the dedicated screen 25 to create a new file, changing the contents of the file, or deleting the file.

  In addition, in relation to the advertisement image displayed on the display 18, it is also possible to store audio data that causes sound or music to be emitted from a speaker as a file. If the audio data is stored in this way and sound and music are emitted together with the CM, the advertising effect is enhanced.

The information storage area 9 is a rewritable area provided in the flash memory 4 and can store a large amount of various information D operated on the dedicated screen 25. The information storage area 9 can store a wide variety of data in a file format.
Therefore, when the information and data input on the dedicated screen 25 are stored, if the removable memory is selected as the storage destination, the information and data are stored in the information storage area 9 of the USB memory medium 1.

FIG. 2 is a block diagram illustrating an electrical configuration of the information processing apparatus.
This information processing apparatus is a general-purpose personal computer 11 that includes a CPU 12, a ROM 13, a RAM 14, a VRAM 15, an input mechanism 16, a graphic controller 17, a display 18, a hard disk drive 19, an opening / closing mechanism 20, a network interface 21, and a USB interface. 22 etc., and each is connected by a bus 23.

  The CPU 12 controls the operation of the entire apparatus and executes an operation corresponding to the command signal. The CPU 12 develops the OS stored in the ROM 13 on the RAM 14 and controls the personal computer 11. Further, information processing, display control, and the like are executed in accordance with a program stored in the hard disk drive 19.

The graphic controller 17 executes control to display an image on the display 18 by using the VRAM 15 as a buffer.
The input mechanism 16 is an operation unit such as a keyboard and a mouse, and gives commands to the CPU 12 according to these operations.

In addition to the above-described operations, the disk drive 19 reads information on the disk inserted by the opening / closing mechanism 20 and writes input information to the disk.
Although not shown, an audio controller is provided to adjust and control the sound that is received from the sound information and emitted from the speaker. In addition, this personal computer has general functions that the popular type has.

The network interface (network I / F) 21 is an interface for connecting the personal computer 11 to a wired local area network.
The USB interface (USB I / F) 22 is a USB connector on the personal computer 11 side. When the USB memory medium 1 is inserted into an insertion / removal unit (not shown) provided on one side of the main body, the USB interface 1 is connected via the bus 23. It is connected to the CPU 12.

Next, the operation of the information processing apparatus will be described with reference to the flowchart of FIG.
When the user uses the USB memory medium 1, the user turns on the personal computer 11 and then inserts the USB memory medium 1 into the insertion / removal unit. Alternatively, the PC 11 may be turned on after the USB memory medium 1 is inserted into the insertion / removal unit. Then, the interface 2 of the USB memory medium 1 shown in FIG. 1 is connected to the USB interface 22 of the personal computer 11 shown in FIG.

When the USB memory medium 1 is connected to the personal computer 11, a recognition control signal is sent from the CPU 3 of the USB memory medium 1. The CPU 12 of the personal computer 11 receives the recognition control signal and recognizes that the USB memory medium 1 is connected to its own device (step S11).
Subsequently, the CPU 3 of the USB memory medium 1 gives the file of the automatic startup script 6 of the system area 5 to the USB interface 2 of the USB memory medium 1.

  When the automatic startup script 6 is input to the USB interface 22, the CPU 12 of the personal computer 11 executes the automatic startup script 6 (step S12). First, the CPU 12 starts automatic activation of each function, that is, auto-run according to the command (step S13).

Further, in this automatic start script 6, since the advertisement display program 7 of the USB memory medium 1 is designated, the execution of this advertisement display program 7 is started (step S14). Then, pre-written advertisement display data 8 is sent to the personal computer 11 side.
The CPU 12 of the personal computer 11 receives the read advertisement display data 8 and first sends out the advertisement display file of the startup screen 24 to the graphic controller 17 side (step S15).

The graphic controller 17 receives the advertisement display file on the activation screen 24 and displays the first advertisement information A on the activation screen 24 of the display 18 shown in FIG. 4 or FIG. 5 (step S16). As a result, the company name 24a, the logo 24b, and the CM 24c are displayed on the startup screen 24.
Therefore, when the user uses the USB memory medium 1, the first advertisement information A is surely viewed, and the advertisement desired by the provider of the USB memory medium 1 can be performed.

  Thereafter, the CPU 12 of the personal computer 11 determines whether or not the advertisement display is completed (step S17). Then, when the display of the advertisement is completed, when the permission button 26 is selected, the CPU 12 sends a command for allowing the graphic controller 17 to switch to the dedicated screen 25 and sends the advertisement display file of the dedicated screen 25.

  In response to this, the graphic controller 17 switches from the startup screen 24 to the dedicated screen 25 (step S18). As shown at the bottom of the two-dot chain line in FIG. 6, the second advertisement information B including a small company name 25a, logo 25b, CM 25c, etc. can be displayed in the lower corner 25d of the dedicated screen 25 (step S19). .

If the second advertisement information B is displayed in step S19, the company name 25a, the logo 25b, and the CM 25c are displayed on the dedicated screen 25 as an advertisement following the start screen 24. Therefore, the first advertisement is displayed to the user. The information A and the second advertisement information B can be impressed more strongly.
Then, the CPU 12 permits an operation such as saving various information D on the dedicated screen 25 (step S20), and ends a series of advertisement display operations.

  Thereafter, when the user operates various information D on the dedicated screen 25, new data can be created, data can be changed, data can be deleted, and the like. Further, if a removable memory is selected and designated as the storage destination, it can be stored in the information storage area 9 of the USB memory medium 1. Therefore, the user can freely use the USB memory medium 1 after viewing the first advertisement information A.

  As described above, when the user connects the USB memory medium 1 to the personal computer 11, the first advertisement information A is immediately displayed on the startup screen 24 of the display 18. Here, since the CM 24c is displayed together with the company name 24a and the logo 24b, the user can always see the advertisement once without forcing the user to perform any operation.

In addition, even if the user dares to delete the first advertisement information A from the startup screen 24, it cannot be deleted, so the same advertisement is always displayed every time the USB memory medium 1 is inserted into the insertion / removal part of the personal computer 11. You can also appeal.
Furthermore, by distributing the advertising revenue generated by incorporating the first advertising information A to the manufacturing cost, the USB memory medium 1 can be provided at a low price or free of charge, and more users can be encouraged to use it. It can be widely spread to society as an advertising medium. Further, if the first advertisement information B is also incorporated, the manufacturing cost of the USB memory medium 1 can be further reduced.

  In the information storage area 9, information on the company name 24a, the logo 24b, the CM 24c, and the signature 24d may be written in advance as described above. Then, when the user connects the USB memory medium 1 to the personal computer 11, as shown in FIG. 4, the program immediately displays advertisement information on the startup screen 24 of the display 18.

  As described above, since the USB memory medium 1 is an inexpensive popular product, the company name 24a, the logo 24b, the CM 24c, the product name, and the like can be widely appealed to society. Moreover, since the personal computer 11 connected to the USB memory medium 1 also has versatility, the first advertisement information A and the second advertisement information B can be widely appealed to society.

  The portable memory medium is not limited to the USB memory medium 1 and can be applied to various flash memories as long as it is a removable memory. Furthermore, the information processing apparatus using the USB memory medium 1 is not limited to the personal computer 11 and can of course be widely applied to projectors and other audiovisual equipment.

DESCRIPTION OF SYMBOLS 1 Portable memory medium 6 Automatic start-up script 7 Advertisement display program 9 Information storage area 24 Start-up screen 25 Dedicated screen 26 Permit button 27 Connection button A First advertisement information B Second advertisement information

Claims (11)

An information processing apparatus having reading means for reading information and display means for displaying advertisement information including an image, causing the reading means to read processing information in response to a command, and sending the advertisement information to the display means A portable memory medium that can be inserted into the insertion / removal unit,
The portable memory medium is
An information storage area for storing various information;
An advertisement display program that is a program having a first display process for displaying the first advertisement information on the display means in a predetermined manner, and a system area in which an automatic startup script is stored.
When the portable memory medium is connected to the information processing apparatus, a recognition control signal is sent from the CPU of the portable memory medium, and the CPU of the information processing apparatus receives the recognition control signal and receives the recognition control signal in the information processing apparatus. After recognizing that the medium is connected, the CPU of the portable memory medium gives the file of the automatic start script stored in the system area to the interface of the portable memory medium,
The CPU of the information processing device designates an advertisement display program stored in the system area of the portable memory medium according to a command from the automatic startup script, and starts execution of the advertisement display program in advance. The advertisement display data stored in the system area is read to the information processing apparatus, and the advertisement display file included in the advertisement display data is sent to the graphic controller. The graphic controller receives the advertisement display file and displays it in the display means. Display the first ad information,
The advertisement display program can access the information stored in the information storage area by the user following the instruction displayed on the display means after the first advertisement information is displayed for a predetermined time. Screen generation processing for generating a dedicated screen for performing, and permission processing for permitting creation, change, and deletion of various information in the information storage area only through the dedicated screen,
A portable memory medium characterized in that various information can be created, changed and deleted in the information storage area only after the first advertisement information is displayed on the display means. A screen generation process in which the advertisement display program generates a dedicated screen on the display means after the first advertisement information is displayed;
2. The portable memory medium according to claim 1, further comprising permission processing for permitting creation, change, and deletion of various types of information in the information storage area only through the dedicated screen. The mobile device according to claim 2, wherein a permission button for executing the screen generation process and generating a dedicated screen is arranged on the display means on which the first advertisement information is displayed. Memory media.   4. The display means on which the first advertisement information is displayed is provided with a connection button connectable to external advertisement information related to the first advertisement information. A portable memory medium according to claim 1. The said advertisement display program has a 2nd display process which displays the 2nd advertisement information relevant to said 1st advertisement information on the said exclusive screen, The any one of Claim 2 to 4 characterized by the above-mentioned. Portable memory medium.   6. The portable memory medium according to claim 5, wherein the second advertisement information is written in advance in the advertisement display program.   6. The portable memory medium according to claim 5, wherein the second advertisement information is previously written in the information storage area.   The portable memory medium according to any one of claims 1 to 7, wherein the first advertisement information is written in advance in the advertisement display program.   The portable memory medium according to any one of claims 1 to 7, wherein the first advertisement information is previously written in the information storage area. The information processing apparatus, a portable memory medium according to any one of claims 1-9, characterized in that an information processing apparatus. The portable memory medium, a portable memory medium according to claims 1 to 10 either, which is a USB memory medium.

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