JP5239557B2 - Packaging box - Google Patents

Description

  The present invention relates to a packaging box provided with a decorative element that gives a visual effect as if a picture is moving by sliding a film gauge on a sketch composed of composite images.

  A technique that gives a visual effect as if a picture is moving on the basis of a principle similar to that of a flip book by using “understory” and “film gauge” has been conventionally known (for example, patent literature). 1, 2). The principle will be briefly described as follows.

<< When there are two pixels: FIGS. 1 and 2 >>
FIG. 1 shows the principle of creating a “background picture composed of composite images”. Here, the composite image is composed of two pixels. First, the pixels 1 and 2 are thinned out at equal intervals “α” to create intermediate pixels in which “afterimage” and “missing” repeat. Next, the “afterimage” portion of the intermediate image 2 matches the “missing” portion of the intermediate image 1, and a composite image is created by combining the two.

On the other hand, the film gauge shown in FIG. 2 is obtained by printing “black elongated strips” on a transparent substrate at equal intervals, and the “width of strips” and the “interval between strips”. Are equal (both are “α”).
When this film gauge is overlaid on the composite image and both are slid relative to each other, as shown in FIG. 2, the “afterimage” of the intermediate pixel 1 comes to a transparent area between the strip-like areas on the film gauge. Sometimes a star pattern is visible (A).
On the other hand, when the “afterimage” of the intermediate pixel 2 comes to a transparent area between the belt-like areas on the film gauge, a round pattern is visually recognized (B).

  When the above relative sliding motion is performed at an appropriate speed, it is visually recognized by human eyes as if the star pattern and the round pattern are dynamically changing.

<< When there are three pixels: FIGS. 3 and 4 >>
When there are two pixels as described above, (i) the width dimensions of “afterimage” and “missing” when thinning out the pixels are equal (“α”), and (ii) “band-like region on the film gauge” The “width” and the “interval between the band-like regions” are both equal to “α”.

When there are three pixels, as shown in FIGS. 3 and 4, (i) when thinning out the pixels, the width dimension “β” of “missing” is set to twice the width dimension “γ” of “afterimage”. (Ii) The “width of the belt-like region” on the film gauge is made equal to the width dimension “β” of “chip”, and the “interval between the belt-like regions” is made equal to the width dimension “γ” of “afterimage”.
Since the width dimension “β” of “missing” is twice the width dimension “γ” of “afterimage”, the “afterimage” of the other two intermediate pixels 2 and 3 is stored in the “missing” portion of the intermediate pixel 1. Thus, a composite image consisting of three pixels can be created.

  Then, as shown in FIG. 4, a star pattern is visually recognized when the “afterimage” of the intermediate pixel 1 comes to a transparent area between the band-like areas on the film gauge (A). A circular pattern is visually recognized when the “afterimage” of the intermediate pixel 2 comes to a transparent region between the strip regions on the film gauge (B). A rhombus pattern is visually recognized when the “afterimage” of the intermediate pixel 3 comes to a transparent area between the band-like areas on the film gauge (C).

  In the same way, a composite image and a corresponding film gauge can be created when there are four or five pixels.

In the example described above, a striped film gauge is used, but a configuration that gives a similar visual effect using a lattice-shaped film gauge and a corresponding sketch is also known. .
In the case of a striped film gauge, the direction in which the “background” and the “film gauge” are relatively moved to obtain a visual effect is limited to one direction orthogonal to the stripe. On the other hand, in the case of a lattice-shaped film gauge, a visual effect can be obtained even if the film is relatively moved in any of the vertical, horizontal, and slant directions.

Special table 2007-526500 Utility model registration No. 3095265

  In the packaging box for storing confectionery or the like, the above-mentioned visual effect can be given by providing a relatively moving component in the packaging box and providing a “film gauge” and a “background picture” there. The advertisement effect or the sales promotion effect can be enhanced by associating the moving image obtained by the visual effect with the stored product or manufacturer.

Here, in the case where a visual effect is obtained by overlaying and sliding relative to the “film gauge” and the “background picture”, it is preferable that the “film gauge” and the “background picture” that are relatively slid are in close contact with each other. If the gap between the two is large, the moving image obtained as a visual effect is blurred. In other words, in creating a packaging box having a decorative element that generates a moving image, how to achieve this appropriate adhesion becomes a problem.
Accordingly, an object of the present invention is to realize appropriate adhesion between a “film gauge” and a “background picture” provided in a packaging box.

The packaging box of the present invention overlaps a “background flap displaying a background composed of composite images” and a “film gauge corresponding to the background”, and slides both of them to make a moving image. It is provided with a decorative element that gives rise to
The packaging box includes a rotating flap that can rotate with respect to one wall surface of the storage chamber, and a background flap is erected on the inner surface of the rotating flap.
The film gauge is held on the one wall surface by inserting both ends into a pair of holding slits formed on the one wall surface.
The background flap is located between the one wall surface and the film gauge, and when the rotating flap rotates, the background flap slides relative to the film gauge in conjunction with this, thereby Occurs.

The background image displayed on the background flap is a composite image created from a plurality of pixels composed of “afterimage” and “missing” as described with reference to FIGS. The “film gauge corresponding to the background picture” means a film gauge including a “transparent area” and an “opaque area” corresponding to “afterimage” and “missing” of the composite image, and generating a moving image by relative sliding.
The film gauge may be either a stripe shape or a lattice shape, and a moving image is generated by sliding relative to a corresponding background picture (composite image).

  In the packaging box of the present invention having the above configuration, the film gauge is held on the one wall surface by inserting both ends thereof into a pair of slits provided on the one wall surface. For this reason, the “film gauge” and the “wall surface” positively sandwich the “background flap” located between them, thereby bringing the effect of pressing the “background flap” against the “film gauge”. Therefore, the “film gauge” and the “background flap” are in close contact with each other, and the moving image obtained by relative sliding becomes clear.

In order to enhance the effect of pressing the “background flap” against the “film gauge”, a pair of insertion pieces provided at both ends of the “film gauge” may be directed toward each other.
When such a configuration is adopted, since the insertion piece is positioned closer to the background flap, the effect of pushing up the background flap 25 toward the film gauge is enhanced, and a clear moving image can be obtained.

Further, in order to enhance the effect of pressing the “underlay flap” against the “film gauge”, an underside flap holding piece directed in a direction approaching each other may be provided inside the insertion piece of the “film gauge”.
Since the background flap holding piece lifts the background flap from below and presses it against the film gauge, a clear moving image can be obtained.

<< First Embodiment: FIGS. 5 and 6 >>
FIG. 5 is an assembly diagram showing the structure of the packaging box 10 according to the first embodiment of the present invention. The packaging box 10 includes a rotating flap 20 on the upper surface of a storage chamber 30 for storing confectionery or the like. The confectionery can be taken out of the storage chamber 30 by opening the opening / closing flap 35 (FIG. 5A).

The packaging box 10 can be typically assembled from one blank, and the rotating flap 20 is formed by bonding the flap pieces 21 and 22 so as to be folded. A background flap 25 having a surface 26 printed on the surface is connected to one end edge of the flap piece 22.
When the packaging box 10 is assembled, the background flap 25 is erected from the inner surface of the rotating flap 20 and extends along the surface of the one wall surface 31 of the storage chamber 30 (FIG. 5B). ).

The film gauge 50 includes insertion pieces 52a and 52b at both ends. On the other hand, a pair of holding slits 32 a and 32 b are formed on one wall surface 31 of the storage chamber 30 along both side edges of the background flap 26. The film gauge 50 is held substantially stationary on the one wall surface 31 by inserting the insertion pieces 52a and 52b into the holding slits 32a and 32b.
At this time, the background flap 25 is sandwiched between the one wall surface 31 and the film gauge 50 (FIG. 5C).

FIG. 6 shows the relationship between the assembled packaging box 10 and a moving image. When the turning flap 20 is turned, the background flap 25 slides relative to the stationary film gauge 50. As a result, a movie using visual effects appears. Although FIG. 6 shows an example of a moving image composed of three pixels, the specific design and the number of pixels can be arbitrarily set.
Adopting a moving image associated with a stored product or a manufacturer makes it possible to enhance the advertising effect or the sales promotion effect.

The rotation flap 20 is provided with a locking flap 23 at one end edge, and a corresponding insertion slit 33 is formed at one end edge of the storage chamber 30. By inserting the locking flap 23 into the slit 33, the rotating flap 20 can be closed so as to hide the decorative element that causes the moving image. This has the following implications.
That is, since the packaging box 10 is sold by storing confectionery or the like, it is preferable to display (printing or the like) a pattern including the product name, information on the contents, and the like on the surface of the box. In order to display this pattern, a wall surface that appears by closing the rotation flap 20 (the back surface of the rotation flap 20 facing the other side in FIG. 5) can be used.

≪Lattice film gauge≫
In the present invention, not only the stripe-shaped film gauge 50 but also a lattice-shaped film gauge 50 ′ can be adopted (in the circle in FIG. 5). Of course, in such a case, the sketch 26 is one that generates a moving image correspondingly.
In the case of the striped film gauge 50, a moving image is generated by relative sliding in one direction. In the case of the lattice-shaped film gauge 50 ′, a moving image is generated even when the sliding is performed in any of the vertical, horizontal, and slanting directions. This is effective in that the moving image changes even when the assembly accuracy of the box is not high and the relative slide direction deviates from one planned direction.

≪Configuration to improve adhesion between background flap and film gauge≫
When a moving image is generated by overlapping the background flap 25 and the film gauge 50 and sliding relative to each other, if the gap between the two is large, the moving image may appear blurred. In order to clear the moving image, it is preferable that the background flap 25 and the film gauge 50 are appropriately pressed.
In order to realize this, in the present invention, the insertion pieces 52a and 52b provided at both ends of the film gauge 50 are inserted into the pair of slits 32a and 32b provided in the wall surface 31, whereby the film gauge 50 is It is fixed on the wall 31. As a result, there is an effect that the film gauge 50 and the wall surface 31 positively sandwich the background flap 25 positioned therebetween and press the base flap 25 against the film gauge 50.
Accordingly, the film gauge 50 and the background flap 25 are in close contact with each other, and the moving image obtained by relative sliding becomes clear. In particular, if the film gauge 50 is made of a rigid material such as a plastic material, the film gauge 50 itself has a shape-retaining property so as to fit in one plane, so that the film gauge 50 is inserted into the slits 32 a and 32 b and fixed to the wall surface 31. In this case, the effect of sandwiching the background flap 25 is great.

Further, in order to enhance the effect of press-contacting the background flap 25 and the film gauge 50, the background flap 25 rises from a position offset from the surface of the one wall surface 31 by a certain distance “L” on the inner surface of the rotating flap 20. It is preferable to design.
That is, as shown partially enlarged in FIG. 6, the root 25 a of the sketch flap 25 that rises from the inner surface of the rotating flap 20 has a distance “L” upward from the edge 31 a of the one wall surface 31 of the storage chamber. Are only separated (offset). Thereby, the force which presses the background flap 25 with respect to the film gauge 50 arises. That is, the background flap 25 and the film gauge 50 are in close contact with each other, and a clear moving image can be obtained.
In addition, it is preferable to provide a sewing ruler 25b at a position “M” (about 5 mm) from the base 25a of the background flap 25. Accordingly, the region of the width “M” on the base side of the sewing ruler 25b of the background flap 25 in conjunction with the rotation of the rotation flap 20 rises obliquely upward in conjunction with the rotation around the sewing ruler 25b. However, the region on the tip side of the sketch flap 25 with respect to the sewing ruled line 25b is pressed against the film gauge 50 while being kept parallel.
However, the offset configuration and the sewing machine rule 25b described above are optional components and can be omitted.

<< Second Embodiment: FIG. 7 >>
FIG. 7 shows a packaging box 110 according to the second embodiment. Compared to the first embodiment, the structure of the film gauge 150 is different.

  In the first embodiment, the film gauge 50 is provided with a pair of insertion pieces 52a and 52b protruding outward at both ends thereof. The insertion pieces 52 a and 52 b are inserted into holding slits 32 a and 32 b formed on the one wall surface 31 of the storage chamber 30 in directions away from each other, whereby the film gauge 50 is held immovably on the one wall surface 31. It was.

  On the other hand, in 2nd Embodiment, the insertion pieces 152a and 152b of the film gauge 150 are orient | assigned to the direction which mutually approaches. In other words, the film gauge 150 is formed with slits 151a and 151b at positions slightly inside from both end edges thereof, thereby forming a pair of insertion pieces 152a and 152b that are directed toward each other. Yes.

  The insertion pieces 152 a and 152 b are inserted into holding slits 32 a and 32 b formed on the one wall surface 31 of the storage chamber 30 in a direction approaching each other from the outside, so that the film gauge 150 is substantially on the one wall surface 31. Held immobile.

Here, the specific form of the insertion pieces 152a and 152b can employ | adopt arbitrary things. For example, as shown in a region surrounded by a broken line in FIG. 7, it is also possible to employ plugs 152a ′ and 152b ′ having a shape that is curved in a dome shape as a whole.
The insertion pieces 152 a ′ and 152 b ′ having this shape are excellent in that it is easy to insert the holding slits 32 a and 32 b on the one wall surface 31.

When the first embodiment (FIG. 6) and the second embodiment (FIG. 7) are compared, the following can be said. That is, in the second embodiment, since the insertion pieces 152a and 152b inserted into the slits extend in a direction approaching each other, the insertion pieces 152a and 152b are positioned closer to the background flap 25 in the storage chamber 30. To do. Therefore, compared with the first embodiment, the effect of pushing the background flap 25 upward is high.
Therefore, the adhesion between the background flap 25 and the film gauge 150 is enhanced, and a clear moving image can be obtained.

  In the second embodiment, as in the first embodiment, the background flap 25 is separated from the surface of the one wall surface 31 by a certain distance (“L” in FIG. 6) on the inner surface of the rotating flap 20. It is preferable that the background flap 25 and the film gauge 150 are appropriately pressed to each other so as to rise from the position.

«Third embodiment: Fig. 8»
FIG. 8 shows a packaging box 210 according to the third embodiment. Compared with the first and second embodiments, the structure of the film gauge 250 is different.

  In 3rd Embodiment, the structure of the insertion pieces 52a and 52b of the film gauge 250 is the same as that of the case of 1st Embodiment first. That is, the insertion pieces 52a and 52b are formed at both ends of the film gauge 250 so as to protrude outward. However, the third embodiment further includes background flap holding pieces 256a and 256b.

  That is, the film gauge 250 according to the third embodiment is formed with cut slits 255a and 255b at positions slightly inside the insertion pieces 52a and 52b, thereby holding a pair of background flaps facing each other. The pieces 256a and 256b are configured.

As shown in the XX cross-sectional view in FIG. 8, the base flap holding pieces 256 a and 256 b have the effect of lifting the base flap 25 from below and pressing it against the film gauge 250.
Therefore, the adhesion between the background flap 25 and the film gauge 250 is improved, and a clear moving image can be obtained. In addition, in the XX sectional view in FIG. 8, the gaps between the constituent elements are drawn exaggerated and larger than the actual ones for easy understanding.

  In the third embodiment, as in the first embodiment, the background flap 25 is separated from the surface of the one wall surface 31 by a certain distance (“L” in FIG. 6) on the inner surface of the rotating flap 20. It is preferable that the background flap 25 and the film gauge 250 are appropriately pressed so as to rise from the position.

≪Modification for increasing stroke amount of background flap: Fig. 9≫
FIG. 9 shows a modification to the first embodiment. In the packaging box 10 of the first embodiment (FIG. 9A), the rotating flap 20 is hinged to the edge 31 a of the one wall 31 of the storage chamber 30. On the other hand, in the packaging box 10 ′ according to the modified example of FIG. 9B, the rotating flap 20 is provided with respect to the edge 31 a ′ of the opposite facing wall surface 31 ′ facing the one wall surface 31. It is hinged.
As a result, as is clear from FIG. 9B, when the rotation flap 20 is rotated, the stroke amount of the background flap 25 that slides in conjunction with the rotation increases. As a result, the obtained moving image has a stronger dynamic impression.

  In the packaging box according to the second embodiment (FIG. 7) and the third embodiment (FIG. 8), it is possible to increase the stroke amount of the background flap 25 by adopting the same configuration.

Explanatory drawing which shows the principle which produces a moving image from two pixels. Explanatory drawing which shows the principle which produces a moving image from two pixels. Explanatory drawing which shows the principle which produces a moving image from three pixels. Explanatory drawing which shows the principle which produces a moving image from three pixels. The assembly drawing explaining the packaging box which concerns on 1st Embodiment of this invention. The figure explaining the function of the packaging box shown in FIG. The assembly drawing explaining the packaging box which concerns on 2nd Embodiment of this invention. The assembly drawing explaining the packaging box which concerns on 3rd Embodiment of this invention. The perspective view explaining the modification with respect to 1st Embodiment.

Explanation of symbols

10, 10 ', 110, 210 Packaging box 20 Rotating flaps 21, 22 Flap pieces 23 Locking flaps 25 Background flap 26 Background image (composite image)
30 Storage chamber 31 One wall surface 32a, 32b Holding slit 33 Inserting slit 35 Opening and closing flaps 50, 50 ', 150, 250 Film gauges 52a, 52b Inserting pieces 151a, 151b Cutting slits 152a, 152b Inserting pieces 152a', 152b 'Insert piece 255a, 255b Cut slit 256a, 256b Background flap holding piece

Claims (3)

A sketch flap (25) on which a sketch composed of a composite image (26) is displayed and a film gauge ( 250 ) corresponding to the sketch are overlapped, and both are relatively slid to generate a moving image. A packaging box with decorative elements,
The packaging box includes a rotating flap (20) that is rotatable with respect to one wall surface (31) of the storage chamber (30), and a background flap (25) is erected on the inner surface of the rotating flap. And
The film gauge ( 250 ) includes a pair of insertion pieces (52a, 52b) projecting outward at both ends thereof, and a pair of holding slits (32a, 32b) formed on the one wall surface (31). ), The film gauge (250) is held on the one wall surface (31) by inserting the insertion pieces in directions away from each other,
The background flap (25) is located between the one wall surface (31) and the film gauge ( 250 ). When the rotating flap (20) is rotated, the background flap (25) is interlocked with the rotating flap (20). It slides relative to the film gauge ( 250 ), resulting in the above video ,
The film gauge (250) further includes a pair of background flap holding pieces (256a, 256b) configured by slits (255a, 255b) inside the pair of insertion pieces (52a, 52b), The background flap holding pieces are oriented in the direction of approaching each other,
A pair of background flap holding pieces (256a, 256b) enter the lower surface side of the background flap (25) to improve the adhesion of the background flap (25) to the film gauge (250) . box.
The background flap (25) is erected on the inner surface of the rotating flap (20) so as to stand up from a position separated from the surface of the one wall surface (31) by a certain distance (L). The packaging box according to claim 1 , wherein adhesion to the film gauge ( 250 ) of (25) is enhanced.
The said rotation flap (20) is connected with one end edge (31'a) of the opposing wall surface (31 ') facing the said one wall surface (31) by hinge type, Thereby, rotation flap ( The packaging box according to claim 1 or 2 , characterized in that the stroke amount of the background flap (25) when rotating 20) is increased.

Images