JP5263109B2 - Ad delivery system, terminal, program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution system, a terminal, and a program which can prompt a terminal user to distribute advertisement data as many as possible, utilizing P2P communication among terminals. <P>SOLUTION: A user terminal includes a communication means and a storage means having a user area and a common area. The user area stores content data, advertisement data, and the number of distribution as a set. When advertisement data is distributed from the user terminal to the other user terminal, the advertisement data is stored in the common area of the other user terminal, and the number of distributions of advertisement data is incremented in the user terminal that has distributed the data. When a reproduction operation of the content data is performed in the user terminal, the advertisement data in the common area is reproduced, prior to the reproduction of the content data; thereafter, the reproduction limit of the content data is changed according to the number of distributions of advertisement data, corresponding to the content data to which the reproduction operation has been performed. <P>COPYRIGHT: (C)2011,JPO&amp;INPIT

Description

  The present invention relates to a system, a user terminal, and a program for distributing advertisements by using data transmission / reception between user terminals capable of mutual communication.

  In recent years, Internet advertising has grown significantly in place of the conventional media 4 media (newspaper, magazine, radio, and television). Even now, Internet advertising expenses (media costs + production costs) are on the rise, and new ad media are expected to appear in demand. Many companies use the Internet to provide advertisements, but distribution only on their own sites has low exposure to general consumers and low promotional effectiveness. Therefore, there is an advertisement distribution method in which advertisements are propagated by using terminals that can use near field communication and performing P2P (Peer to Peer) communication between the terminals (for example, Patent Document 1).

  Patent Document 1 discloses a distribution method for propagating advertisement content using P2P communication between user terminals, and a portable terminal. Therefore, by using the distribution method and user terminal described in Patent Document 1, when a portable terminal is carried around, a portable terminal capable of short-distance wireless communication in the city is nearby (communication range). By distributing the advertising content when the user is in the location, the advertising content can be distributed. However, in order for users to actively distribute advertisements, some kind of motivation for distributing advertisements is necessary.

  On the other hand, in order to give the motivation of advertisement distribution, when the user's computer receives the advertisement from the server and distributes the advertisement to another person's computer by e-mail, the user who distributed the advertisement is given consideration such as points. There is an advertisement distribution system (for example, Patent Document 2).

  In Patent Document 2, for example, a user A's personal computer that has received an advertising image from a server distributes the advertising image to another user's personal computer, by e-mail, using a network such as the Internet. . When the advertising image is distributed from the personal computer of user A to the personal computer of user B, the personal computer of user B who has received the advertising image cannot view the advertising image without a dedicated viewer. Therefore, the user B operates the personal computer to download a viewer for viewing the advertisement image from the server to his personal computer. At this time, user B's personal computer transmits the distribution history information to the server. Since the distribution history information records that the advertisement image has been transmitted from the personal computer of the user A, the server gives the user A a predetermined value point.

JP 2003-087267 A JP 2002-109379 A

  By using the system disclosed in Patent Document 2, it is possible to cause a motivation to distribute the advertisement to the user who has received the advertisement. However, in Patent Document 2, the advertisement image cannot be viewed unless the viewer is received from the server. Further, depending on the type of advertisement image, the application image that can be activated in the viewer must be downloaded one by one. It may take time for the user to operate due to the fact that it cannot be used. Moreover, even if the user who received the distribution of the advertisement image downloads the viewer, the advertisement image is not necessarily viewed actually.

  The present invention solves the above-described problems, can use the P2P communication between terminals, and can prompt the user of the user terminal to distribute as much advertisement data as possible. It is an object to provide an advertisement distribution system, a terminal, and a program that can efficiently give consideration for browsing of content data to achievements.

The first user terminal according to the present invention is:
A user terminal that has communication means and can send and receive advertisement data to and from other user terminals,
A user area that stores content data, advertisement data corresponding to the content data, and the number of times the advertisement data is distributed as a set, and a common area that stores advertisement data received from other user terminals; Storage means including:
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Advertisement distribution means for distributing the advertisement data selected by the user area advertisement selection means to other user terminals using the communication means;
Each time the advertisement distribution means distributes advertisement data, the number of distributions corresponding to the advertisement data distributed from the user area is read and incremented, and the distribution number addition means for updating the number of distributions in the user area;
Advertisement receiving means for receiving advertisement data from other user terminals using the communication means and storing the advertisement data in the common area;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
Before reproducing the content data stored in the user area to the reproduction output means, the advertisement data stored in the common area is reproduced on the reproduction output means, and corresponds to the content data stored in the user area. Content reproduction means for reading out the number of times the advertisement data is distributed and reproducing the content data in accordance with the number of distributions;
It is characterized by providing.

  The above user terminal has communication means and transmits / receives advertisement data to / from other user terminals, thereby distributing the advertisement data from the user terminal to the user terminal. The advertisement data has a corresponding relationship with the content data. The storage means of the user terminal includes a user area and a common area. The user area stores content data, advertisement data, and a set of delivery counts, and the common area receives data from other user terminals. The advertisement data to be stored is stored. The user area advertisement selection means selects advertisement data to be distributed from the user area. The advertisement distribution means of the user terminal distributes the advertisement data existing in the user area to other user terminals, and the distribution number addition means stores the distribution stored in the user area every time the advertisement data is distributed by the advertisement distribution means. Update the number of distributions corresponding to the advertisement data.

  The content reproduction means of the user terminal reproduces the advertisement data from the common area to the reproduction output means before reproducing the content data in the user area. The content reproduction means reproduces the content data in accordance with the number of times the advertisement data corresponding to the content data is distributed after reproducing the advertisement data. The advertisement receiving means of the user terminal receives the advertisement data distributed from other user terminals and stores it in the common area.

  Since the user can distribute the advertisement data to other user terminals and browse the content data according to the number of distributions, the user can be encouraged to actively distribute the advertisement data. Since the advertisement data is reproduced before the content data is reproduced, the user terminal can ensure that the distributed advertisement data is viewed by the user.

In another form of the first user terminal,
The user area in the storage means further stores a threshold number of times corresponding to the content data,
When the reproduction operation of the content data stored in the user area is performed, the content reproduction means stores the advertisement data stored in the common area before reproducing the reproduced content data on the reproduction output means. If the number of times of delivery of the advertisement data corresponding to the content data that has been played back on the playback output means and corresponding to the content data that has been played back is equal to or greater than the threshold number of times that is determined corresponding to the content data that has been played back The entire content data is reproduced, and if the number of times is less than the threshold number, the content data subjected to the reproduction operation is partially reproduced.

  If the user terminal has such a configuration, the user who uses the user terminal cannot view the entire content data unless advertising data is distributed more than the threshold number of times determined for each content data. It is possible to prompt the user who uses the user terminal to distribute the advertisement data for the threshold number of times.

In another form of the first user terminal,
Content acquisition means for acquiring content data and advertisement data corresponding to the content data from a server having a content database for storing content data and advertisement data, and storing the content data in the user area is further provided. . The user terminal can obtain content data and advertisement data from the server.

In another form of the first user terminal,
Content acquisition that acquires content data, advertisement data corresponding to the content data, and a threshold number corresponding to the advertisement data from a server having a content database that stores the content data and the advertisement data, and stores the acquired content data in the user area Means are further provided. The user terminal can obtain the content data, the advertisement data, and the threshold number from the server.

In another form of the first user terminal,
The communication means may transmit / receive advertisement data to / from other user terminals using short-range wireless communication. The user terminal can distribute the advertisement data to other user terminals by wireless communication.

In another form of the first user terminal,
The content reproduction means may further have a function of deleting advertisement data reproduced in the common area. Since the received advertisement data is not deleted until it is played back, it is possible to ensure that the advertisement data is viewed, and by deleting the advertisement data, the capacity of the common area of the storage means in the user terminal for the received advertisement data Can be prevented.

A first advertisement distribution system according to the present invention includes:
An advertisement distribution system comprising: a user terminal that has communication means and is capable of sending and receiving advertisement data to and from other user terminals; and a server that can communicate with the user terminal via an access point and a network,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, a user area for storing the advertisement data in association with each other, and other user areas The advertisement data received from the user terminal, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the number of distributions of the advertisement data distributed by the user terminal are associated as one set. A storage unit that stores a user ID that is unique to each of the user terminals.
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, Advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, advertisement identification information corresponding to the advertisement data, and a user ID corresponding to the advertisement data to the other user terminals using the communication means; ,
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is output to the playback output means and played back, the advertisement data stored in the common area is played back on the playback output means, and the content stored in the user area is stored. Content reproduction means for reading the number of distributions of advertisement data corresponding to the data and reproducing the content data according to the number of distributions;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information and the number of distributions transmitted from the server are received, and the advertisement data corresponding to the received advertisement identification information is updated by adding the received number of distributions to the number of distributions stored in the user area. Distribution number acquisition means,
The server
Network communication means for communicating with the user terminal via a network and an access point;
Content distribution means for distributing content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data to the user terminal;
A distribution count management database for storing the advertisement identification information corresponding to the advertisement data distributed to each user terminal, the user ID of the user terminal, and the distribution count;
The distribution number data transmitted from the first distribution number transmission means of the user terminal is received, and the distribution number corresponding to the received user ID and advertisement identification information is read from the distribution number management database and read. A delivery count management database adding means for updating the received delivery count by adding the received delivery count;
A second distribution number transmission means for reading out the advertisement identification information corresponding to the user ID unique to each user terminal from the distribution number management database and the number of distributions, and transmitting the information to the user terminal;
It is characterized by providing.

  According to this advertisement distribution system, the storage means of the user terminal has two areas, a user area and a common area, and further stores a unique user ID for each user terminal. The user area stores content data, advertisement data corresponding to the content data, advertisement identification information of the advertisement data, and the number of times the advertisement data is distributed. The common area stores the number of distributions, advertisement data received from other user terminals, advertisement identification information, and a user ID. The advertisement selection means selects advertisement data for distribution from the user area and the common area, and the advertisement distribution means distributes the selected advertisement data to other user terminals. At this time, the advertisement data distributed from the user area is distributed with a unique user ID assigned to the user terminal. Further, the advertisement data distributed from the common area is distributed together with the advertisement identification information corresponding to the advertisement data to be distributed stored in the common area and the user ID.

  The distribution frequency adding means reads out the distribution frequency corresponding to the distributed advertisement data from the user area and the common area, increments the distribution frequency, and updates the distribution frequency. The advertisement receiving means receives advertisement data distributed from other user terminals and stores it in the common area. At this time, the advertisement receiving means stores the distribution count as 0 in the common area. The content reproduction means reproduces the advertisement data stored in the common area on the reproduction output means before reproducing the content data stored in the user area. After reproducing the advertisement data, the content reproduction means reproduces the content data according to the number of times the advertisement data corresponding to the content data is distributed. The first distribution number transmission means transmits, to the server, the advertisement identification information, the user ID, and the distribution number corresponding to the advertisement data for the advertisement data distributed in the common area.

  The server has a distribution frequency management database. The distribution number management database stores data in which user IDs, advertisement identification information, and distribution numbers are associated with each other. The distribution number management database adding unit receives the advertisement identification information, the user ID, and the distribution number transmitted from the first distribution number transmitting unit of the user terminal. The distribution count management database adding means reads the distribution count corresponding to the received user ID and advertisement identification information from the distribution count management database, and adds the received distribution count to the read distribution count. The second distribution number transmission means of the server reads the distribution number of the advertisement identification information corresponding to the user ID stored in the user terminal that transmits data from the distribution number management database, and distributes the distribution number and the advertisement identification information. To the user terminal. The distribution count acquisition means of the user terminal acquires the distribution count from the server. The distribution number acquisition means of the user terminal receives the advertisement identification information and the distribution number transmitted from the server, reads the distribution number corresponding to the received advertisement identification information from the user area, and receives the read distribution number. Update by adding the number of distributions.

  The server has content distribution means, and the content acquisition means of the user terminal can receive content data, advertisement data, and advertisement identification information from the server.

  According to this advertisement distribution system, the user distributes the advertisement data to other user terminals, and the user who performed the distribution can view the content data according to the number of distributions. It is possible to promptly distribute advertisement data. Since the user terminal used in this advertisement distribution system reproduces the advertisement data before the contents data is reproduced, it can ensure that the distributed advertisement data is viewed by the user.

  Furthermore, according to this advertisement distribution system, advertisement data is distributed from the user terminal that is the distribution source of the advertisement data to other user terminals, and the advertisement data is further transmitted from the other user terminals to another user terminal. As for the number of distributions after the so-called secondary distribution, the user terminal that became the distribution source of the advertisement data can acquire the number of distributions. That is, the user terminal that is the distribution source of the advertisement data can update the distribution count of the user area by acquiring the distribution count of the advertisement data distributed by other user terminals via the server. As a result, the user terminal that is the distribution source of the advertisement data can acquire the number of distributions for the chained propagation as the propagation from the user terminal to the user terminal proceeds in a chained manner. Become.

In another form of the first advertisement distribution system,
The content distribution means of the server further transmits a threshold number corresponding to each content to the user terminal,
In the storage means of the user terminal, the user area further stores a threshold number of times corresponding to each content data,
The content acquisition means further acquires the threshold number of times corresponding to the content data from the server,
When the reproduction operation of the content data stored in the user area is performed, the content reproduction means stores the advertisement data stored in the common area before reproducing the reproduced content data on the reproduction output means. If the number of times of delivery of the advertisement data corresponding to the content data that has been played back on the playback output means and corresponding to the content data that has been played back is equal to or greater than the threshold number of times that is determined corresponding to the content data that has been played back The entire content data is reproduced, and if the number of times is less than the threshold number, the content data subjected to the reproduction operation is partially reproduced.

  By configuring the user terminal in the advertisement distribution system as described above, the user using the user terminal browses the entire content data corresponding to the advertisement data unless the advertisement data is distributed more than the threshold number of times. Therefore, it is possible to prompt the user to distribute the advertisement data.

Another form of the first advertisement distribution system is as follows.
The second distribution frequency transmission means of the server reads out the advertisement identification information corresponding to the user ID unique to the user terminal and the distribution frequency from the distribution frequency management database, and transmits them to the user terminal. Later, the number of distributions read out is set to 0 and updated. By configuring the server in the advertisement distribution system as described above, it is possible to prevent the number of distributions stored in the server from being transmitted to the user terminal twice.

The second advertisement distribution system according to the present invention includes:
An advertisement distribution system comprising a user terminal having communication means and capable of transmitting and receiving advertisement data with other user terminals, and a server capable of communicating with the user terminal via an access point and a network, The user terminal can download content data from the server,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, the number of times the advertisement data is distributed, and the number of downloads of the content data by other user terminals are one set. The user area to be stored in association with each other, the advertisement data received from other user terminals, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the user terminal A storage area that stores a user ID that is unique to each of the user terminals, and includes a common area that stores the advertisement data distribution count in association with each other as a set;
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, An advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data to the other user terminals using the communication means;
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is reproduced and output to the reproduction output means, the advertisement data stored in the common area is reproduced on the reproduction output means, and the content data stored in the user area is stored. Content reproduction means for reading the number of distributions and the number of downloads of the advertisement data corresponding to the data, and reproducing the content data according to the number of distributions and the number of downloads;
Download notification means for transmitting advertisement identification information and a user ID of the reproduced advertisement data to the server when content data corresponding to the advertisement data reproduced by the content reproduction means is downloaded from the server;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information, the number of distributions, and the number of downloads transmitted from the server are received, and the number of distributions received and the number of downloads read from the user area for the advertisement data corresponding to the received advertisement identification information. And a distribution number acquisition means for adding and updating the received download number,
The server
Network communication means for communicating with the user terminal via a network and an access point;
Content distribution means for distributing content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data to the user terminal;
A distribution count management database that stores the advertisement identification information corresponding to the advertisement data distributed to each user terminal, the user ID of the user terminal, the distribution count, and the download count in association with each other;
The distribution number data transmitted from the first distribution number transmission means of the user terminal is received, and the distribution number corresponding to the received user ID and advertisement identification information is read from the distribution number management database and read. A delivery count management database adding means for updating the received delivery count by adding the received delivery count;
The advertisement identification information and the user ID transmitted by the download notification means of the user terminal are received, the number of downloads corresponding to the received advertisement identification information and the user ID is read from the distribution count management database, and incremented. Means for adding the number of downloads to be updated;
Second distribution number transmission means for reading out advertisement identification information, distribution number, and download number corresponding to each user ID unique to the user terminal from the distribution number management database, and transmitting to the user terminal;
It is characterized by providing.

  According to this advertisement distribution system, the storage means of the user terminal has two areas, a user area and a common area, and further stores a unique user ID for each user terminal. In the user area, content data, advertisement data corresponding to the content data, advertisement identification information of the advertisement data, the number of times the advertisement data is distributed, and the number of downloads are stored. The number of downloads is the number of downloads of content data corresponding to the advertisement data received by other user terminals in response to the distribution of the advertisement data. The common area includes the number of times the advertisement data is distributed to other user terminals, the advertisement data received from the other user terminals, the advertisement identification information corresponding to the received advertisement data, and the user IDs of the other user terminals. Is remembered. The advertisement selection means selects advertisement data for distribution from the user area and the common area, and the advertisement distribution means distributes the selected advertisement data to other user terminals. At this time, the advertisement data distributed from the user area is distributed with a unique user ID assigned to the user terminal to be distributed. Further, the advertisement data distributed from the common area is distributed together with the advertisement identification information corresponding to the advertisement data to be distributed and the user ID stored in the common area.

  The distribution number adding means reads the distribution number corresponding to the distributed advertisement data from the user area and the common area, increments the number, and updates the distribution number. The advertisement receiving means receives advertisement data distributed from other user terminals and stores it in the common area. At this time, the advertisement receiving means stores the distribution count as 0 in the common area. The content reproduction means reproduces the advertisement data stored in the common area on the reproduction output means before reproducing the content data stored in the user area.

  After reproducing the advertisement data, the content reproduction means reproduces the content data according to the number of distributions and downloads of the advertisement data corresponding to the content data. The download notification means transmits the advertisement identification information of the advertisement data and the user ID to the server when the content data corresponding to the advertisement data in the common area where the reproduction has been performed is downloaded. The first distribution number transmission means transmits, to the server, the advertisement identification information, the user ID, and the distribution number corresponding to the advertisement data for the advertisement data distributed in the common area.

  The server has a distribution frequency management database. The distribution number management database stores data in which a user ID, advertisement identification information, a distribution number, and a download number are associated with each other. The distribution number management database addition means receives the advertisement identification information, the user ID, and the distribution number transmitted from the first distribution number transmission means of the user terminal. The distribution count management database adding means reads the distribution count corresponding to the received user ID and advertisement identification information from the distribution count management database, and adds the received distribution count to the read distribution count. The download addition means receives the advertisement identification information and user ID transmitted from the download notification means, reads the number of downloads corresponding to the received advertisement identification information and user ID from the distribution number management database, and reads the number of distribution times Increment and update. The second distribution number transmission means reads out the distribution number and download number of the advertisement identification information corresponding to the user ID stored in the user terminal that transmits data from the distribution number management database, The advertisement identification information and the number of downloads are transmitted to the user terminal. The distribution count acquisition means of the user terminal can acquire the distribution count and the download count from the server. The distribution count acquisition means of the user terminal receives the distribution count, advertisement identification information, and download count transmitted from the server, and reads the distribution count and download count corresponding to the received advertisement identification information from the user area. The received distribution count and download count are added to the read distribution count and download count to update.

  The server has content distribution means, and the content acquisition means of the user terminal can receive content data, advertisement data, and advertisement identification information from the server.

  According to this advertisement distribution system, advertisement data is distributed from a user terminal that is a distribution source of advertisement data to another user terminal, and the advertisement data is chained from another user terminal to another user terminal. As for the number of distributions after the so-called secondary distribution, the user terminal that has become the distribution source of the advertisement data can acquire the number of distributions. That is, the user terminal that is the distribution source of the advertisement data can update the distribution count of the user area by acquiring the distribution count of the advertisement data distributed by other user terminals via the server. As a result, the user terminal that is the distribution source of the advertisement data can acquire the number of distributions for the chained propagation as the propagation from the user terminal to the user terminal proceeds in a chained manner. .

  Further, the user distributes advertisement data to other user terminals. When the user terminal that has received the advertisement data downloads the content data corresponding to the received advertisement data, the server adds the number of downloads by notifying the server of the download. The user terminal that is the distribution source of the advertisement data can acquire the number of downloads and the number of distributions from the server. Since the user terminal reproduces the content data according to the number of distributions and the number of downloads, the user terminal can be urged to actively distribute the advertisement data. Since the advertisement data is reproduced before the content data is reproduced, the user terminal can ensure that the distributed advertisement data is viewed by the user.

In another form of the second advertisement distribution system,
The content distribution unit of the server further transmits a threshold number of times and a threshold download number corresponding to each content to the user terminal,
In the storage means of the user terminal, the user area further stores a threshold count and a threshold download count corresponding to each content data,
The content acquisition means further acquires a threshold number of times and a threshold download number corresponding to the content data from the server,
When the reproduction operation of the content data stored in the user area is performed, the content reproduction means stores the advertisement data stored in the common area before reproducing the reproduced content data on the reproduction output means. The number of times the advertisement data corresponding to the content data that has been played back and played back on the playback output means is equal to or greater than a threshold number of times that is determined in correspondence with the content data that has been played back, and the playback operation is performed. If the number of downloads corresponding to the content data is equal to or greater than the threshold download count, the entire content data that has been operated for playback is reproduced. If the number of downloads is less than the threshold count or less than the threshold download count, Partial playback is performed.

  By configuring the advertisement distribution system in this way, the user terminal is used if the number of distributions of advertisement data is equal to or greater than the threshold number of times and the number of downloads of content data corresponding to the advertisement data is not equal to or greater than the threshold number of downloads. Since the user cannot browse the entire content data, the user can be prompted to distribute the advertisement data. Furthermore, even if the advertisement data is distributed more than the threshold number of times, if the number of downloads is not more than the threshold number of downloads, the user using the user terminal cannot view the entire content data. You can also encourage them to distribute advertising data.

Another form of the second advertisement distribution system is as follows.
The second distribution number transmission means of the server reads advertisement identification information, distribution number, and download number corresponding to a user ID unique to the user terminal from the distribution number management database, and the user terminal After the transmission, the read number of distributions and the number of downloads are set to 0 and updated. By configuring the server in the advertisement distribution system as described above, it is possible to prevent the number of distribution times from being transmitted to the user terminal twice.

In another aspect of the first advertisement delivery system and the second advertisement delivery system,
The common area of the user terminal further stores the number of reproductions corresponding to each advertisement data,
The content reproduction means of the user terminal is
For the advertisement data that has been reproduced, the number of reproductions is read from the common area, incremented and updated, and among the advertisement data stored in the common area, the number of reproductions is one or more and the number of distributions is zero. It further has a function of deleting the advertisement data.

  Since the advertisement data in the common area is not deleted until it is reproduced, it is possible to ensure that the received advertisement data is viewed by the user who uses the user terminal. Moreover, it can prevent that advertising data exceeds the capacity | capacitance of the common area | region of the memory | storage means in a user terminal. Since the number of distributions of the advertisement data distributed to other user terminals is not deleted until it is transmitted to the server, the number of distributions can be reliably transmitted to the server.

In another aspect of the first advertisement delivery system and the second advertisement delivery system,
The first distribution number transmission means of the user terminal stores the distribution number and user ID of the advertisement data distributed to other user terminals among the advertisement data stored in the common area to the server. It further has a function of setting the number of distributions to 0 after transmission.
After the user terminal transmits data about the number of distributions to the server, the number of distributions is set to 0, so that the data about the number of distributions can be prevented from being transmitted to the server twice.

In another aspect of the first advertisement delivery system and the second advertisement delivery system,
The communication means of the user terminal transmits / receives various data to / from the server via other user terminals and the access point using short-range wireless communication.
Thereby, the user terminal of the advertisement distribution system can distribute the advertisement data by wireless communication. In addition, communication with the server can be performed by wireless communication.

The second user terminal according to the present invention is:
Use for an advertisement distribution system comprising a user terminal having communication means and capable of transmitting / receiving advertisement data to / from another user terminal, and a server capable of communicating with the user terminal via an access point and a network. A user terminal,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, a user area for storing the advertisement data in association with each other, and other user areas The advertisement data received from the user terminal, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the number of distributions of the advertisement data distributed by the user terminal are associated as one set. A storage unit that stores a user ID that is unique to each of the user terminals.
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, Advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, advertisement identification information corresponding to the advertisement data, and a user ID corresponding to the advertisement data to the other user terminals using the communication means; ,
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is output to the playback output means and played back, the advertisement data stored in the common area is played back on the playback output means, and the content stored in the user area is stored. Content reproduction means for reading the number of distributions of advertisement data corresponding to the data and reproducing the content data according to the number of distributions;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information and the number of distributions transmitted from the server are received, and the advertisement data corresponding to the received advertisement identification information is updated by adding the received number of distributions to the number of distributions stored in the user area. And a distribution number acquisition unit.

  According to this user terminal, the storage means has two areas, a user area and a common area, and further stores a unique user ID for each user terminal. The user area stores content data, advertisement data corresponding to the content data, advertisement identification information of the advertisement data, and the number of times the advertisement data is distributed. The common area stores the number of distributions, advertisement data received from other user terminals, advertisement identification information, and a user ID. The advertisement selection means selects advertisement data for distribution from the user area and the common area, and the advertisement distribution means distributes the selected advertisement data to other user terminals. At this time, the advertisement data distributed from the user area is distributed with a unique user ID assigned to the user terminal. Further, the advertisement data distributed from the common area is distributed together with the advertisement identification information corresponding to the advertisement data to be distributed stored in the common area and the user ID.

  The distribution frequency adding means reads out the distribution frequency corresponding to the distributed advertisement data from the user area and the common area, increments the distribution frequency, and updates the distribution frequency. The advertisement receiving means receives advertisement data distributed from other user terminals and stores it in the common area. At this time, the advertisement receiving means stores the distribution count as 0 in the common area. When the user performs a reproduction operation of the content data stored in the user area, the content reproduction means reproduces the advertisement data stored in the common area on the reproduction output means before reproducing the content data. After reproducing the advertisement data, the content reproduction means reproduces the content data according to the number of times the advertisement data corresponding to the content data is distributed. The first distribution number transmission means transmits, to the server, the advertisement identification information, the user ID, and the distribution number corresponding to the advertisement data for the advertisement data distributed in the common area.

  The distribution count acquisition means of the user terminal acquires the distribution count from the server. The distribution number acquisition means of the user terminal receives the advertisement identification information and the distribution number transmitted from the server, reads the distribution number corresponding to the received advertisement identification information from the user area, and receives the read distribution number. Update by adding the number of distributions. The content acquisition means acquires content data, advertisement data corresponding to the content data, and advertisement identification information of the advertisement data from the server, and stores them in the user area.

  According to this user terminal, the user distributes the advertisement data to other user terminals, and the user who performed the distribution can view the content data according to the number of distributions. It is possible to promptly distribute advertisement data. Since the advertisement data is reproduced before the content data is reproduced, the user terminal can ensure that the distributed advertisement data is viewed by the user.

  Further, according to this user terminal, the advertisement data is distributed from the user terminal that is the distribution source of the advertisement data to the other user terminals, and the advertisement data is transmitted from the other user terminals to another user terminal. With regard to the number of distributions after so-called secondary distribution distributed in a chained manner, the user terminal that is the distribution source of the advertisement data can acquire the number of distributions. That is, the user terminal that is the distribution source of the advertisement data can update the distribution count of the user area by acquiring the distribution count of the advertisement data distributed by other user terminals via the server. As a result, the user terminal that is the distribution source of the advertisement data can acquire the number of distributions for the chained propagation as the propagation from the user terminal to the user terminal proceeds in a chained manner. .

In another form of the second user terminal,
In the storage means of the user terminal, the user area further stores a threshold number of times corresponding to each content data,
The content acquisition means further acquires the threshold number of times corresponding to the content data from the server,
When the reproduction operation of the content data stored in the user area is performed, the content reproduction means stores the advertisement data stored in the common area before reproducing the reproduced content data on the reproduction output means. If the number of times of delivery of the advertisement data corresponding to the content data that has been played back on the playback output means and corresponding to the content data that has been played back is equal to or greater than the threshold number of times that is determined corresponding to the content data that has been played back The entire content data is reproduced, and if the number of times is less than the threshold number, the content data subjected to the reproduction operation is partially reproduced.

  By configuring the user terminal in this way, the user cannot browse the entire content data unless the advertisement data is distributed more than the threshold number of times, so that the user is encouraged to distribute the advertisement data. Can do.

The third user terminal according to the present invention is:
Use for an advertisement distribution system comprising a user terminal having communication means and capable of transmitting / receiving advertisement data to / from another user terminal, and a server capable of communicating with the user terminal via an access point and a network. The user terminal is capable of downloading content data from the server,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, the number of times the advertisement data is distributed, and the number of downloads of the content data by other user terminals are one set. The user area to be stored in association with each other, the advertisement data received from other user terminals, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the user terminal A storage area that stores a user ID that is unique to each of the user terminals, and includes a common area that stores the advertisement data distribution count in association with each other as a set;
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, An advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data to the other user terminals using the communication means;
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is reproduced and output to the reproduction output means, the advertisement data stored in the common area is reproduced on the reproduction output means, and the content data stored in the user area is stored. Content reproduction means for reading the number of distributions and the number of downloads of the advertisement data corresponding to the data, and reproducing the content data according to the number of distributions and the number of downloads;
Download notification means for transmitting advertisement identification information and a user ID of the reproduced advertisement data to the server when content data corresponding to the advertisement data reproduced by the content reproduction means is downloaded from the server;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information, the number of distributions, and the number of downloads transmitted from the server are received, and the number of distributions received and the number of downloads read from the user area for the advertisement data corresponding to the received advertisement identification information. Distribution number acquisition means for adding and updating the received download count.

  According to this user terminal, the storage means has two areas, a user area and a common area, and further stores a unique user ID in each user terminal. In the user area, content data, advertisement data corresponding to the content data, advertisement identification information of the advertisement data, the number of times the advertisement data is distributed, and the number of downloads are stored. The number of downloads is the number of downloads of content data corresponding to the advertisement data received by other user terminals in response to the distribution of the advertisement data. In the common area, the number of distributions of advertisement data distributed to other user terminals, advertisement data received from other user terminals, advertisement identification information corresponding to the received advertisement data, and user IDs of other user terminals are included. It is remembered. The advertisement selection means selects advertisement data for distribution from the user area and the common area, and the advertisement distribution means distributes the selected advertisement data to other user terminals. At this time, the advertisement data distributed from the user area is distributed with a unique user ID assigned to the user terminal to be distributed. Further, the advertisement data distributed from the common area is distributed together with the advertisement identification information corresponding to the advertisement data to be distributed and the user ID stored in the common area.

  The distribution number adding means reads the distribution number corresponding to the distributed advertisement data from the user area and the common area, increments the number, and updates the distribution number. The advertisement receiving means receives advertisement data distributed from other user terminals and stores it in the common area. At this time, the advertisement receiving means stores the distribution count as 0 in the common area. When the user performs a reproduction operation of the content data stored in the user area, the content reproduction means reproduces the advertisement data stored in the common area on the reproduction output means before reproducing the content data.

  After reproducing the advertisement data, the content reproduction means reproduces the content data according to the number of distributions and the number of downloads corresponding to the reproduction operation. The download notification means transmits the advertisement identification information of the advertisement data and the user ID to the server when the content data corresponding to the advertisement data in the common area where the reproduction has been performed is downloaded. The first distribution number transmission means transmits, to the server, the advertisement identification information, the user ID, and the distribution number corresponding to the advertisement data for the advertisement data distributed in the common area.

  The distribution count acquisition means of the user terminal receives the distribution count, advertisement identification information, and download count transmitted from the server, and reads the distribution count and download count corresponding to the received advertisement identification information from the user area. The received distribution count and download count are added to the read distribution count and download count to update. The content acquisition means acquires content data, advertisement data corresponding to the content data, advertisement identification information of the advertisement data, and advertisement data from the server, and stores them in the user area.

  According to this user terminal, the advertisement data is distributed from the user terminal that is the distribution source of the advertisement data to other user terminals, and the advertisement data is chained from the other user terminals to another user terminal. As for the number of distributions after the so-called secondary distribution distributed to the user terminal, the user terminal that is the distribution source of the advertisement data can acquire the number of distributions. That is, the user terminal that is the distribution source of the advertisement data can update the distribution count of the user area by acquiring the distribution count of the advertisement data distributed by other user terminals via the server. As a result, the user terminal that is the distribution source of the advertisement data can acquire the number of distributions for the chained propagation as the propagation from the user terminal to the user terminal proceeds in a chained manner. .

  Further, the user distributes advertisement data to other user terminals. When the user terminal that has received the advertisement data downloads the content data corresponding to the received advertisement data, the server adds the number of downloads by notifying the server of the download. The user terminal that is the distribution source of the advertisement data can acquire the number of downloads and the number of distributions from the server. Since the user terminal can browse the content data according to the number of distributions and the number of downloads, the user terminal can be urged to actively distribute the advertisement data. Since the advertisement data is reproduced before the content data is reproduced, the user terminal can ensure that the distributed advertisement data is viewed by the user.

In another form of the third user terminal,
In the storage means of the user terminal, the user area further stores a threshold count and a threshold download count corresponding to each content data,
The content acquisition means further acquires a threshold number of times and a threshold download number corresponding to the content data from the server,
When the reproduction operation of the content data stored in the user area is performed, the content reproduction means stores the advertisement data stored in the common area before reproducing the reproduced content data on the reproduction output means. The number of times the advertisement data corresponding to the content data that has been played back and played back on the playback output means is equal to or greater than a threshold number of times that is determined in correspondence with the content data that has been played back, and the playback operation is performed. If the number of downloads corresponding to the content data is equal to or greater than the threshold download count, the entire content data that has been operated for playback is reproduced. If the number of downloads is less than the threshold count or less than the threshold download count, Partial playback is performed.

  By configuring the user terminal in this way, use the user terminal if the number of times the advertisement data is distributed is equal to or greater than the threshold number of times and the number of content data downloads corresponding to the advertisement data is not equal to or greater than the threshold number of downloads. Since the user cannot browse the entire content data, the user can be prompted to distribute the advertisement data. Furthermore, even if the advertisement data is distributed more than the threshold number of times, if the number of downloads is not more than the threshold number of downloads, the user using the user terminal cannot view the entire content data. Can be encouraged to be delivered.

In another form of the second user terminal and the third user terminal,
The common area of the user terminal further stores the number of reproductions corresponding to each advertisement data,
The content reproduction means of the user terminal is
For the advertisement data that has been reproduced, the number of reproductions is read from the common area, incremented and updated, and among the advertisement data stored in the common area, the number of reproductions is one or more and the number of distributions is zero. It further has a function of deleting the advertisement data.

  Since the distribution number of the advertisement data distributed to other user terminals is not deleted until it is transmitted to the server, the user terminal can reliably transmit the distribution number to the server.

In another form of the second user terminal and the third user terminal,
The first distribution number transmission means transmits the distribution number and user ID for the advertisement data distributed to other user terminals among the advertisements stored in the common area, and then distributes the number of distributions. Is further provided with a function of setting 0 to 0. Thereby, it can prevent that the frequency | count of delivery of the advertisement data memorize | stored in the common area | region of a user terminal is transmitted to a server twice.

In another form of the second user terminal and the third user terminal,
The communication means transmits and receives data to and from other user terminals and the access point using short-range wireless communication. Advertisement data can be distributed between user terminals by short-range wireless communication. The user terminal can communicate with the server via the access point.

A program for a first user terminal according to the present invention is a program for functioning a user terminal that has communication means and can transmit and receive advertisement data to and from other user terminals.
The user terminal is
A user area that stores content data, advertisement data corresponding to the content data, and the number of times the advertisement data is distributed as a set, and a common area that stores advertisement data received from other user terminals; Storage means including:
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Advertisement distribution means for distributing the advertisement data selected by the user area advertisement selection means to other user terminals using the communication means;
Each time the advertisement distribution means distributes advertisement data, the number of distributions corresponding to the advertisement data distributed from the user area is read and incremented, and the distribution number addition means for updating the number of distributions in the user area;
Advertisement receiving means for receiving advertisement data from other user terminals using the communication means and storing the advertisement data in the common area;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
Before reproducing the content data stored in the user area to the reproduction output means, the advertisement data stored in the common area is reproduced on the reproduction output means, and corresponds to the content data stored in the user area. A program that reads out the number of distributions of advertisement data to be performed and functions as a content reproduction unit that reproduces the content data according to the number of distributions.

A program for a first advertisement distribution system according to the present invention is:
A program for an advertisement distribution system, comprising: a user terminal having communication means and capable of transmitting / receiving advertisement data to / from another user terminal; and a server capable of communicating with the user terminal via an access point and a network. There,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, a user area for storing the advertisement data in association with each other, and other user areas The advertisement data received from the user terminal, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the number of distributions of the advertisement data distributed by the user terminal are associated as one set. A storage unit that stores a user ID that is unique to each of the user terminals.
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, Advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, advertisement identification information corresponding to the advertisement data, and a user ID corresponding to the advertisement data to the other user terminals using the communication means; ,
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is output to the playback output means and played back, the advertisement data stored in the common area is played back on the playback output means, and the content stored in the user area is stored. Content reproduction means for reading the number of distributions of advertisement data corresponding to the data and reproducing the content data according to the number of distributions;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information and the number of distributions transmitted from the server are received, and the advertisement data corresponding to the received advertisement identification information is updated by adding the received number of distributions to the number of distributions stored in the user area. Function as a means of obtaining the number of distributions,
The server,
Network communication means for communicating with the user terminal via a network and an access point;
Content distribution means for distributing content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data to the user terminal;
A distribution count management database for storing the advertisement identification information corresponding to the advertisement data distributed to each user terminal, the user ID of the user terminal, and the distribution count;
The distribution number data transmitted from the first distribution number transmission means of the user terminal is received, and the distribution number corresponding to the received user ID and advertisement identification information is read from the distribution number management database and read. A delivery count management database adding means for updating the received delivery count by adding the received delivery count;
The advertisement identification information corresponding to the user ID unique to each user terminal and the number of distributions are read from the distribution number management database and function as second distribution number transmission means for transmitting to the user terminal. It is a program for the advertisement distribution system.

The second advertisement distribution system program according to the present invention is:
A program for an advertisement distribution system, comprising: a user terminal having communication means and capable of transmitting / receiving advertisement data to / from another user terminal; and a server capable of communicating with the user terminal via an access point and a network. The user terminal can download content data from the server,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, the number of times the advertisement data is distributed, and the number of downloads of the content data by other user terminals are one set. The user area to be stored in association with each other, the advertisement data received from other user terminals, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the user terminal A storage area that stores a user ID that is unique to each of the user terminals, and includes a common area that stores the advertisement data distribution count in association with each other as a set;
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, An advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data to the other user terminals using the communication means;
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is reproduced and output to the reproduction output means, the advertisement data stored in the common area is reproduced on the reproduction output means, and the content data stored in the user area is stored. Content reproduction means for reading the number of distributions and the number of downloads of the advertisement data corresponding to the data, and reproducing the content data according to the number of distributions and the number of downloads;
Download notification means for transmitting advertisement identification information and a user ID of the reproduced advertisement data to the server when content data corresponding to the advertisement data reproduced by the content reproduction means is downloaded from the server;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information, the number of distributions, and the number of downloads transmitted from the server are received, and the number of distributions received and the number of downloads read from the user area for the advertisement data corresponding to the received advertisement identification information. And the received number of downloads to function as a distribution number acquisition means for updating,
The server,
Network communication means for communicating with the user terminal via a network and an access point;
Content distribution means for distributing content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data to the user terminal;
A distribution count management database that stores the advertisement identification information corresponding to the advertisement data distributed to each user terminal, the user ID of the user terminal, the distribution count, and the download count in association with each other;
The distribution number data transmitted from the first distribution number transmission means of the user terminal is received, and the distribution number corresponding to the received user ID and advertisement identification information is read from the distribution number management database and read. A delivery count management database adding means for updating the received delivery count by adding the received delivery count;
The advertisement identification information and the user ID transmitted by the download notification means of the user terminal are received, the number of downloads corresponding to the received advertisement identification information and the user ID is read from the distribution count management database, and incremented. Means for adding the number of downloads to be updated;
Read the advertisement identification information, the number of distributions, and the number of downloads corresponding to each user ID unique to the user terminal from the distribution number management database, and function as second distribution number transmission means for transmitting to the user terminal This is a program for distributing advertisements.

  With these programs, the user terminal and the advertisement distribution system according to the present invention can be functioned.

  According to the present invention, since the advertisement data received by the user terminal is reproduced before the content data is reproduced, it is possible to ensure that the advertisement data is viewed by the user who uses the user terminal. Since the user using the user terminal can view the content data according to the number of times the advertisement data is distributed, the user can be encouraged to actively distribute the advertisement data.

  Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

<First Embodiment>
[System configuration]
The advertisement distribution system 10 according to the present embodiment will be described. FIG. 1 shows a schematic configuration of the advertisement distribution system 10. As shown in FIG. 1, in an advertisement distribution system 10, an access point 2 and a server 1 are connected via a network N. The user terminal 3 can communicate with the server 1 by performing wireless communication with the access point 2. In addition, communication can be performed between a plurality of user terminals 3 by using wireless communication. Near field communication is used for wireless communication. As short-range wireless communication, various methods including Bluetooth (registered trademark), wireless LAN (Wi-Fi, etc.), UWB (Ultra Wide band) can be used. In this embodiment, the wireless LAN is applied. To do.

  In FIG. 1, only one access point 2 is described, but actually there are a plurality of access points 2. The access point 2 can use the infrastructure of a so-called public wireless LAN service, which is an access point installed in a public place such as a railway station, an airport, a hotel, a coffee shop, and a restaurant. Further, the access point 2 can be appropriately installed at a desired position. Further, the server 1 and the access point 2 may be directly connected without going through the network N. As the network N, a communication network capable of bidirectional communication such as the Internet and a LAN can be used.

  In the advertisement distribution system 10, the advertisement data stored in the user terminal 3 is distributed to other user terminals 3 using wireless communication. The advertisement data is paired with the content data on a one-to-one basis, and basically the advertisement data has a content that promotes the paired content data. The user terminal 3 downloads content data to be browsed from the server 1. At that time, advertisement data is also downloaded. A user using the user terminal 3 can browse the content data according to the number of distributions by distributing the advertisement data to other user terminals 3. Since the user terminal 3 can use short-range wireless communication and can use infrastructure equipment such as a public wireless LAN, the user can easily obtain content data from the server 1 even in the city.

[server]
Next, the server 1 will be described in detail. The configuration of the server 1 is as shown in FIG. The server 1 includes a network communication unit 105 for communicating with the access point 2 via the network N, an operation unit 104 for performing various operations, a display unit 103 for displaying data, a storage unit 101 for storing various data, It is comprised by the control means 102 which controls a means.

  The server 1 includes, as hardware, a network interface card (NIC) such as a LAN card that can communicate with the access point 2, a memory such as a processor such as a CPU, a DRAM, a HDD, etc., a display, a mouse, a keyboard, etc. It is a server machine composed of The network communication means 105 transmits / receives data to / from the access point 2 via the network N. The network communication means 105 plays a role of transmitting / receiving various data when the user terminal 3 communicates with the server 1 via the access point 2.

  As shown in FIG. 2, the storage unit 101 stores a content database 150 and various programs 110 such as an OS (Operating System). The content database 150 is configured as shown in FIG. That is, the content ID, the content data, the advertisement ID, the advertisement data, and the threshold number are combined into a database.

  The control unit 102 includes a content distribution unit 111. The content distribution unit 111 transmits the content data with advertisement requested from the user terminal 3 to the user terminal 3 through the access point 2 using the network communication unit 105. The content data with advertisement is data including a content ID, content data, an advertisement ID, advertisement data, and a threshold count.

[Access point 2]
The access point 2 is configured as shown in FIG. 2 and includes a network communication unit 201, a control unit 202, and a wireless communication unit 203. The network communication means 201 is for communicating with the server 1 via the network N. The wireless communication unit 203 performs wireless communication with the user terminal 3. Various methods including Bluetooth (registered trademark), wireless LAN, and UWB (Ultra Wide band) can be used for the wireless communication unit 203 in the same manner as the communication method of the user terminal 3.

  When the network communication unit 201 of the access point 2 receives data from the server 1, the control unit 202 transmits data to the user terminal 3 that has requested the data using the wireless communication unit 203. Conversely, when the wireless communication unit 203 receives data from the user terminal 3, the control unit 202 transmits data to the server 1 using the network communication unit 201. The access point 2 relays communication between the user terminal 3 and the server 1.

[User terminal 3]
The user terminal 3 has a configuration as shown in FIG. That is, storage means 301 for storing various programs 330 such as content data, advertisement data, and OS, display means (reproduction output means) 303 for displaying content data and advertisement data, operation means 304 such as a keypad, wireless communication means 305 , An audio output means (reproduction output means) 306, a clock 307, and a control means 302 for controlling them. As the user terminal 3, a personal digital assistant (PDA), a portable game machine, a mobile phone, or the like can be used as hardware.

  Various display devices such as liquid crystal, electronic paper, and organic EL can be applied to the display unit 303. In addition to the operation means 304 such as the keypad, a function such as a touch panel may be added to the display means 303. As described above, various short-range wireless communications can be adopted for the wireless communication unit 305, but a wireless LAN is applied in the present embodiment.

  The user terminal 3 can use the “proximity search communication mode” using the wireless communication unit 305. Even if the user terminal 3 is not particularly operated or in the sleep state, the user terminal 3 continues to transmit radio waves and receives the radio waves of the user terminal 3 in the same mode. In this mode, 3 is detected. When the two user terminals 3 in this state approach each other, communication is performed and data is transmitted and received.

  By placing the user terminal 3 in the “proximity communication mode” and going out in the city, etc., by approaching another user terminal 3 in the same “proximity communication mode”, the advertisement data is distributed. Or receive. Further, the user may operate the user terminal 3 while the user terminal 3 is turned on to distribute / receive advertisement data to / from other user terminals 3 within a communicable range. The audio output means 306 can be a speaker that reproduces and outputs content data and advertisement data, or an audio output terminal for connecting an earphone or the like. The control means 302 is a control device including a CPU and a memory.

  A semiconductor memory (SSD: Solid state drive, flash memory, etc.), HDD (Hard disk drive), etc. can be used for the storage means 301. The storage unit 301 stores a download reservation list 313, an advertisement distribution rule 314 within a user area, and an advertisement reproduction rule 315. In other storage areas, the storage unit 301 is divided into a user area 311 and a common area 312.

  The user area 311 is an area in which a user using the user terminal 3 can freely edit. A content data list 321 is stored in the user area. The content data list 321 is configured as shown in FIG. The content data list 321 is composed of a set of content ID, content data, advertisement ID, advertisement data, threshold count, and delivery count. The content ID is used for identifying content data. The advertisement ID also identifies advertisement data. This set of data can be freely added or deleted by the user by operating the operation means 304 with his / her own intention.

  As content data, novels, newspaper articles, magazine articles, games, music, videos, etc. can be used. The video is, for example, a movie, a music promotion video, a television program video, or the like. For the advertisement data, advertisement video, advertisement text, advertisement image, voice advertisement, and the like are used. As described above, the advertisement data and the content data are corresponding data in a one-to-one pair. The advertisement data has a content that promotes the paired content data. The advertisement data includes a download source URL for downloading the content data with the advertisement including the content data paired therewith. This URL is used to guide the user to download the content data with advertisement. Since the content data and the advertisement data may be music data or voice advertisements, when such data is played back, it is played back using the voice output means 306. The audio output means 306 is a speaker or an earphone output terminal.

  The threshold number is a numerical value that is referred to when the content reproduction unit 335 determines a range in which content data is reproduced. The number of distributions is the number of times the advertisement data corresponding to each content data is actually distributed. When the advertisement data corresponding to each content data is distributed more than the threshold number of times, the content reproduction means 335 reproduces the entire content data. If the number of distributions is less than the threshold number, the content reproduction means 335 reproduces only part of the content data.

  For example, if the content data is a novel, and the number of times the advertisement data corresponding to the novel is distributed is less than the threshold number, the content reproduction means 335 displays the beginning of the novel (for example, Chapter 1). This is displayed at 303. If the number of distributions is equal to or greater than the threshold number, the content reproduction unit 335 displays the entire novel on the display unit 303. If the content data is a movie and the number of times the advertisement data corresponding to the movie is distributed is less than the threshold number, the content playback means 335 outputs the first few minutes of the movie to the display means 303 and the audio output. The data is reproduced by the means 306. If the number of distributions is equal to or greater than the threshold number, the content reproduction unit 335 causes the display unit 303 and the audio output unit 306 to reproduce the entire movie.

  The clock 307 is not necessarily required for the user terminal 3, but is referenced by the advertisement receiving unit 334 and the content acquisition unit 336 when recording the time when the advertisement data and content data with advertisement described later are acquired. Is. The clock 307 is a quartz clock or the like. The clock 307 may measure the time by accumulating clock signals by a crystal resonator for synchronizing the operation of the CPU. When the user terminal 3 connects to the Internet via the access point 2, time information may be acquired via the Internet and the time of the clock 307 may be corrected.

  An advertisement data list 322 is stored in the common area 312. The advertisement data present in the advertisement data list 322 has been received from another user terminal 3. In the common area 312, the user cannot edit data. That is, the user cannot operate the operation unit 304 to delete or add advertisement data. Although details will be described later, the advertisement data is reproduced and then deleted by the content reproduction means 335. The advertisement data list 322 is configured as shown in FIG. The advertisement data list 322 includes an advertisement ID and advertisement data.

  The download reservation list 313 indicates that the content acquisition unit 336 downloads the content data with advertisement when the user tries to download the content data with advertisement to the user terminal 3 and the access point 2 is not within the communicable range. The original URL is extracted from the advertisement data and recorded. The URL is included in the advertisement data. When the URL of the content data with advertisement is recorded in the download reservation list 313, it may be automatically downloaded from the server 1 when the communication with the access point 2 is enabled, or the user terminal 3 The operation unit 304 may be operated to perform downloading.

  The user area advertisement distribution rule 314 is referred to by the user area advertisement selection unit 331 and specifies which advertisement data existing in the content data list 321 of the user area 311 is distributed to other user terminals 3. It is. Basically, the advertisement data is distributed by distributing one piece of advertisement data in one communication. Therefore, when there are a plurality of advertisement data in the user area, one of them is selected. The user area advertisement distribution rule 314 is as shown in FIG. The user selects and sets one of the advertisement distribution rules 314 in the user area.

  For example, if the user sets “randomly select one distribution”, the user area advertisement selection means 331 randomly selects one of the advertisement data existing in the user area 311, and the advertisement distribution means 332 The selected advertisement data will be distributed. In addition, when the user sets “distribute from the oldest acquisition time”, the user area advertisement selecting unit 331 selects the oldest time / date of the content data with advertisement acquired by the content acquiring unit 336. Once selected, the advertisement distribution means 332 distributes the selected advertisement data. In this case, the content acquisition unit 336 refers to the clock 307 and records the time acquired for each advertisement data. If “distributed by the user” is set, the user area advertisement selection unit 331 selects advertisement data to be distributed with priority set by the user in advance, and the advertisement distribution unit 332 selects the selected advertisement data. To deliver.

  The advertisement reproduction rule 315 defines which advertisement data existing in the common area 312 is to be reproduced at the time of reproduction. Although details will be described later, when the user terminal 3 tries to reproduce the content data, one advertisement data in the common area 312 is reproduced before that. The advertisement reproduction rule 315 is as shown in FIG. The user selects and sets one of the advertisement reproduction rules.

  As shown in FIG. 8, for example, when the user sets “random selection and playback”, the content playback means 335 randomly selects one of the advertisement data existing in the common area 312. Will be played. Further, when the user sets “play from oldest reception time”, the content reproduction means 335 selects and reproduces the advertisement data stored in the common area 312 having the oldest reception time. In this case, the advertisement receiving unit 334 refers to the clock 307 and records the time of the advertisement data received from the other user terminal 3. If there are two or more items having the same reception time in the common area 312, the content reproduction means 335 randomly selects and reproduces one of the advertisement data at the same time.

  The control unit 302 includes a user area advertisement selection unit 331, an advertisement distribution unit 332, a distribution number addition unit 333, an advertisement reception unit 334, a content reproduction unit 335, and a content acquisition unit 336. These means may be installed in the user terminal 3 in advance, or may be downloaded and obtained from the server 1 later, even if not installed in advance. These means may be configured to be realized by a widget (an applet that operates on the desktop and can be displayed).

  The user area advertisement selection means 331 refers to the user area advertisement distribution rule 314 and performs a process of selecting one of the advertisement data stored in the user area 311 in accordance with the rule set by the user. . The advertisement distribution unit 332 performs a process of distributing the advertisement data selected by the user area advertisement selection unit 331 to another user terminal 3 using the wireless communication unit 305.

  The distribution number adding unit 333 increments the distribution number for the advertisement data distributed by the advertisement distribution unit 332 among the advertisement data in the user area 311. In other words, when the advertisement data is distributed by the advertisement distribution unit 332 in the content data list 311, the distribution number adding unit 333 reads the number of distributions corresponding to the distributed advertisement data from the user area 311 and increments it. A process of storing and updating is performed.

  The advertisement receiving unit 334 receives advertisement data from the other user terminal 3 and receives the advertisement data via the wireless communication unit 305, and stores the received advertisement data in the common area 312. . The advertisement data transmission / reception process between the user terminals 3 will be described later, but the advertisement receiving unit 334 performs a process of refusing reception when the received advertisement data exists in the user area 311 or the common area 312. Further, the advertisement receiving means 334 performs a process of refusing reception when the capacity of the received advertisement data exceeds the free capacity of the common area. The advertisement receiving means 334 also records the time of the received advertisement data. Although not shown in the advertisement data list 322 of FIG. 6, the advertisement receiving unit 334 records the reception time for each advertisement data received in the advertisement data list 322. When the advertisement receiving means 334 stores the advertisement data in the common area 312, the advertisement receiving means 334 refers to the clock 307 and stores the reception time at the same time.

  The content acquisition unit 336 receives content data with advertisement from the server 1 and stores it in the user area 311. When the content acquisition means 336 acquires content data with advertisement (content ID, content data, advertisement ID, advertisement data, and data in which the threshold count is a set) from the server 1, the distribution count is set to 0 in the user area 311. Remember me. The content data with advertisement is not limited to the method of obtaining from the server 1 via the network N and the access point 2, but may be obtained using an external memory (memory card or the like). The content acquisition unit 336 also records the time of the acquired advertisement data. Although not shown in the content data list 321 of FIG. 5, the content acquisition unit 336 records the reception time for each content data with advertisement acquired in the content data list 321. When the content acquisition unit 336 stores the content data with advertisement in the user area 311, the content acquisition unit 336 refers to the clock 307 and stores the acquisition time at the same time.

  The content reproduction unit 335 performs processing for reproducing the advertisement data and the content data and outputting the audio to the audio output unit 306 or displaying it on the display unit 303. The content reproduction means 335 reproduces the content data after reproducing one of the advertisement data stored in the common area 312 when the user operates the operation means 304 to reproduce the content data. To do. The content reproduction means 335 selects the advertisement data to be reproduced according to the advertisement reproduction rule 315. When the advertisement data is reproduced, the content reproduction means 335 displays on the display means 303 a screen asking the user whether or not to download the content data corresponding to the advertisement data.

  When the user operates the operation unit 304 and selects download of content data, the content acquisition unit 336 connects to the server 1 via the access point 2 and downloads the content data. Thereafter, the content reproduction means 335 reproduces the content data to be reproduced. When the user selects not to download, the content reproduction means 335 reproduces the content data to be reproduced. When reproducing the content data, the content reproduction means 335 confirms whether the number of distributions corresponding to the content data is equal to or greater than the threshold number. If the number of distributions is equal to or greater than the threshold number, the content reproduction means 335 reproduces the entire content data. If the number of distributions is less than the threshold number, the content reproduction means 335 only partially reproduces the content data.

  Next, the flow of processing in which the user terminal 3 acquires content data with advertisement and distributes it to other user terminals 3 will be described with reference to FIGS. Here, an example is described in which advertisement data is distributed between the user terminal 3A and the user terminal 3B. In order to clarify each means of each user terminal 3, A is added to the end of each means of the user terminal 3A, and B is attached to the end of each means of the user terminal 3B.

FIG. 9 is a conceptual diagram of a process in which the user terminal 3 acquires content data with advertisement, distributes it to other user terminals 3, and reproduces the content data and the advertisement data. The general flow of the entire process in FIG. 9 is as follows.
(1) The user terminal 3A connects to the server 1 via the access point 2 and accesses a dedicated site for obtaining content data. The user selects content data to be viewed and downloads the data to his / her user terminal 3A. At this time, advertisement data corresponding to the content data is also downloaded.
(2) In order to view all the content data, the advertisement data must be distributed to the other user terminals 3 more than the threshold number of times. When the user moves around the city or the like, the user terminal 3A distributes the advertisement data when the user terminal 3B exists in the communicable range.
(3) When the user using the user terminal 3B that has received the advertisement data tries to reproduce the content data, the user terminal 3B reproduces the advertisement data before that. After the advertisement data is reproduced, the content data is reproduced.
As described above, when the advertisement data can be distributed more than the threshold number of times by distributing to the user terminals 3C, 3D,... Of various users, the user terminal 3A can reproduce the entire content data.

  Each process will be described in detail. FIG. 10 is a flowchart showing the process (1) in FIG. A user using the user terminal 3A operates the operation means 304A to connect to the server 1 via the access point 2 and access a dedicated content acquisition site (S1101). Then, the control means 102 of the server 1 transmits data to the access point 2 via the network N in order to transmit the screen data of the content acquisition site to the user terminal 3A (S1102).

  The network communication means 201 of the access point 2 receives data. The control means 202 of the access point 2 transmits screen data to the user terminal 3 </ b> A using the wireless communication means 203. When the content acquisition unit 336A of the user terminal 3A receives the screen data via the wireless communication unit 305A, the content acquisition unit 336A displays the screen data on the display unit 303A (S1103). The user of the user terminal 3A looks at the screen and operates the operation means 304A to select content data to be obtained. The content acquisition unit 336A detects selection of content data by the user (S1104).

  Then, the content acquisition unit 336A of the user terminal 3A uses the wireless communication unit 305A to transmit a request signal for content data selected by the user to the server 1 via the access point 2 (S1105). When the network communication unit 105 of the server 1 receives the content request signal (S1106), the content distribution unit 111 includes content data with advertisement (content ID, content data, advertisement ID, advertisement data, threshold number of times) including the corresponding content data. Is transmitted to the user terminal 3A via the access point 2 (S1107).

  When the wireless communication unit 305A of the user terminal 3A receives the content data with advertisement, the content acquisition unit 336A stores the content data with advertisement in the user area 311A (S1108). When it is desired to store the acquisition time of the content data with advertisement, the content acquisition unit 336A acquires the time with reference to the clock 307A and stores it in the user area 311A when the content data with advertisement is stored in the user area 311A.

  Next, a distribution process to another user terminal 3B corresponding to the process (2) in FIG. 9 will be described. FIG. 11 and FIG. 12 show flowcharts of processing for delivering from the user terminal 3A to the user terminal 3B.

  First, the user terminal 3A performs a proximity search (S1201). That is, radio waves are continuously transmitted in the “proximity search communication mode”, and it is confirmed whether there is another user terminal 3 that is in the same mode near (communication distance). When the user terminal 3 does not exist (S1202: NO), the user terminal 3A periodically continues the proximity search until another user terminal 3 exists in the communicable range. When the user terminal 3A catches the radio wave transmitted by the user terminal 3B, the user terminal 3A recognizes that there is another user terminal 3 (S1202: YES), and the advertisement distribution means 332A of the user terminal 3A Then, it is confirmed whether or not there is advertisement data in the user area 311A (S1203).

  When there is no advertisement data in the user area 311A (S1203: NO), the advertisement distribution unit 332A ends the distribution process. When the advertisement distribution means 332A of the user terminal 3A determines that there is advertisement data in the user area 311A (S1203: YES), the user area advertisement selection means 331A should distribute according to the user area advertisement distribution rule 314A set by the user. Determine ad data. The advertisement distribution unit 332A transmits the determined advertisement ID of the advertisement data and the capacity value of the advertisement data to the user terminal 3B (S1204).

  The wireless communication unit 305B of the user terminal 3B receives the advertisement ID and the capacity value transmitted from the user terminal 3A (S1205). The advertisement receiving means 334B of the user terminal 3B checks whether there is advertisement data having the same advertisement ID as the received advertisement ID in the user area 311B and the common area 312B (S1206). If there is advertisement data (S1206: YES), the advertisement receiving means 334B transmits an advertisement reception rejection signal to the user terminal 3A (S1208).

  The wireless communication unit 305A of the user terminal 3A receives the advertisement reception rejection signal. Then, the advertisement distribution unit 332A stops distributing the advertisement data selected by the user area advertisement selection unit 331A (S1209).

  In S1206, when there is no advertisement data having the same advertisement ID as the advertisement ID received in the user area 311B and the common area 312B in the advertisement receiving means 334B of the user terminal 3B (S1206: NO), the advertisement receiving means 334B It is checked whether the free capacity of the common area 312B is smaller than the received capacity value (S1207). When the numerical value of the free capacity is smaller than the received capacity value (S1207: YES), the advertisement receiving means 334B transmits an advertisement reception rejection signal to the user terminal 3A (S1208). When the advertisement reception refusal signal is received, the advertisement distribution means 332A of the user terminal 3A stops the advertisement distribution (S1209).

  In S1207, when the advertisement receiving means 334B of the user terminal 3B determines that the free capacity of the common area 312B is not smaller than the received capacity value (S1207: NO), the advertisement receiving means 334B sends an advertisement reception possible signal to the user. It transmits to the terminal 3A (S1210).

  When the wireless communication unit 305A of the user terminal 3A receives the advertisement reception possible signal (S1211), the advertisement distribution unit 332A transmits the advertisement data selected by the user area advertisement selection unit 331A and the advertisement ID to the user terminal 3B. (S1212). Subsequently, the distribution frequency adding means 333A of the user terminal 3A reads and increments the distribution frequency of the distributed advertisement data in the user area 311A to update the distribution frequency (S1214).

  When the wireless communication unit 305B of the user terminal 3B receives the advertisement data and the advertisement ID, the advertisement reception unit 334B stores the advertisement ID and the advertisement data in the common area 312B (S1213). When recording the reception time of the advertisement data, the advertisement receiving unit 334B acquires the time with reference to the clock 307B when storing the advertisement data in the common area 312B, and stores the time in the common area 312B.

  After the advertisement is distributed from the user terminal 3A to the user terminal 3B, the advertisement is then distributed from the user terminal 3B to the user terminal 3A. A flowchart of the process is shown in FIG. If there is no advertisement data in the user area 311B of the user terminal 3B, distribution is not performed. However, if there is advertisement data, reception and distribution of the user terminal 3A and the user terminal 3B in the flowchart shown in FIG. The same process is performed in the opposite position.

  When the advertisement data exists in the user area 311B of the user terminal 3B, the advertisement data is distributed from the user terminal 3B to the user terminal 3A in a form in which the flowchart of FIG. Reads out from the user area 311B, increments the number of times the advertisement data has been distributed, and updates (S1215 to S1226).

  During the distribution process of the advertisement data, when the user terminals 3 move away to a position where they cannot communicate with each other and the communication is interrupted, the advertisement distribution unit 332 ends the process until the communication can be performed, and again Returning to S1201, proximity search is performed. For example, when advertisement data is distributed from the user terminal 3A to the user terminal 3B and communication is interrupted at that time, the advertisement distribution unit 332A and the advertisement reception unit 334B end the processing there, and the advertisement distribution unit 332A The advertisement distribution unit 332B returns to S1201 again to perform a proximity search. When the advertisement data is interrupted due to the distribution to the middle, the advertisement receiving unit 334 deletes the advertisement data received to the middle. Then, the advertisement distribution unit 332 performs a proximity search.

  In the advertisement data distribution process, the proximity communication can be used by distributing the advertisement data between the user terminals 3 using the short-range wireless communication. Thereby, the user can have the user terminal 3 automatically distribute and receive advertisements by carrying the user terminal 3 around the city. In the advertisement data distribution process, the process that does not receive the advertisement data possessed by the user terminal 3 is performed, so that two or more pieces of the same advertisement data are not stored in the user terminal 3. Thereby, advertisement data can be reliably delivered to various user terminals 3. Further, since the user terminal 3 does not receive advertisement data that exceeds the free space of the common area 312, the user terminal 3 never receives advertisement data indefinitely. Therefore, the received advertisement data does not exceed the capacity of the common area 312 of the user terminal 3.

  Here, FIG. 13 shows an example of data states in the user area 311 and the common area 312 of the user terminal 3A and the user terminal 3B, respectively. FIG. 13 (a1) shows the state of the content data list 321A in the user area 311A in the user terminal 3A, (a2) shows the state of the advertisement data list 322A in the common area 312A, and FIG. 13 (b1) shows the state in the user terminal 3B. The state of the content data list 321B in the user area 311B and the state of the advertisement data list 322B in the common area 312B are shown in (b2).

  If the user terminal 3A and the user terminal 3B approach from the state shown in FIG. 13 and the advertisement data is distributed, the state of each data changes as shown in FIG. That is, FIG. 13 shows a state before distribution, and FIG. 14 shows a data state after distribution. 14 (a1) shows the state of the content data list 321A in the user area 311A in the user terminal 3A, (a2) shows the state of the advertisement data list 322A in the common area 312A, and FIG. 14 (b1) shows the state in the user terminal 3B. The state of the content data list 321B in the user area 311B and the state of the advertisement data list 322B in the common area 312B are shown in (b2).

  In the user area 311A of the user terminal 3A in FIG. 14, since the advertisement data A is distributed (refer to FIG. 11, S1201 to S1213), the distribution count is incremented by the distribution count adding means 333A (refer to FIG. 11, S1214). It has changed from “0” to “1”. Further, since the advertisement data C is received from the user terminal 3B, the advertisement data C is added to the common area 312A. In the user area 311B of the user terminal 3B, since the advertisement data C is distributed (refer to FIG. 12, S1215 to S1225), the distribution count is incremented by the distribution count adding means 333B (refer to FIG. 12, S1226). "" To "6". In addition, since the advertisement data A is received from the user terminal 3A, the advertisement data A is added to the common area 312B of the user terminal 3B.

  In FIG. 9, the content data reproduction process of the user terminal 3B corresponding to the process (3) will be described. FIG. 15 is a detailed flowchart of the content data reproduction process. A case where the user of the user terminal 3B reproduces the content data stored in the user area 311B of the user terminal 3B will be described.

  The user operates the operation unit 304B of the user terminal 3B to perform an operation of reproducing content data. The content reproduction means 335B of the user terminal 3B detects an operation for reproducing content data (S1301).

  The content reproduction means 335B confirms whether or not the advertisement data exists in the common area 312B (S1302). When there is no advertisement data in the common area 312B (S1302: NO), advertisement data corresponding to the content data that has been subjected to the reproduction operation is reproduced (S1303). The content reproduction means 335B outputs the advertisement data to the audio output means 306B, displays the advertisement data on the display means 303B, or reproduces the video using both the audio output means 306B and the display means 303B.

  For example, when the content data C is stored in the user area 311B of the user terminal 3B and there is no advertisement data in the common area 312B, the content reproduction unit 335B reproduces the advertisement data C corresponding to the content data C.

  On the other hand, when the advertisement data exists in the common area 312B in S1302 (S1302: YES), the content reproduction means 335B selects the advertisement data in the common area 312B according to the advertisement reproduction rule 315B set by the user, and the selected advertisement data Is reproduced (S1304).

  When the advertisement data has been reproduced, the content reproduction means 335B displays on the display means 303B an inquiry as to whether or not to download the content data corresponding to the reproduced advertisement data (S1305). When the user selects to acquire content data (S1305: YES), the content acquisition unit 336B confirms whether or not the access point 2 is within the communicable range of the wireless communication unit 305B (S1306). When the access point 2 exists in the communicable range (S1306: YES), the content acquisition unit 336B connects to the server 1.

  Then, the content acquisition unit 336B transmits the advertisement ID of the reproduced advertisement data and the content request signal to the server 1 (S1307). The network communication means 105 of the server 1 receives the advertisement ID and the content request signal via the access point 2 and the network N (S1308). Then, the content distribution unit 111 of the server 1 refers to the content database 150 and identifies corresponding data based on the received advertisement ID. Since the advertisement data and the content data are a set, the corresponding content data is determined from the advertisement ID (see FIG. 3).

  The content distribution unit 111 transmits the corresponding content data with an advertisement (content ID, content data, advertisement ID, advertisement data, and data including a threshold count) to the user terminal 3B using the network communication unit 105 (S1309). ).

  The wireless communication unit 305B of the user terminal 3B receives the content data with advertisement (content ID, content data, advertisement ID, advertisement data, and data including the threshold count) transmitted from the server 1 via the access point 2. (S1310). The content acquisition unit 336B stores the received data in the user area 311B.

  The content reproduction means 335B deletes the advertisement data reproduced in the common area 312B (S1312). On the other hand, even if the content data corresponding to the reproduced advertisement data is not downloaded in S1305 (S1305: NO), the content reproduction means 335B deletes the reproduced advertisement data (S1312).

  In S1306, when there is no access point 2 in the communicable range (S1306: NO), the content acquisition unit 336B stores the download source URL of the content data with advertisement corresponding to the reproduced advertisement data in the download reservation list 313B ( S1311). Thereafter, the content reproduction means 335B deletes the reproduced advertisement data (S1312).

  When the processing of S1301 to S1312 is completed, the content reproduction unit 335B determines whether or not the number of distributions of the advertisement data corresponding to the content data on which the user performed the reproduction operation is equal to or greater than the threshold number (S1313). If the content reproduction means 335B is equal to or greater than the threshold number (S1313: YES), the entire content data is reproduced (S1315). If the content reproduction means 335B is less than the threshold number of times (S1313: NO), only a part of the content data is reproduced (S1314).

  In the user terminal 3B, when the content data C exists in the user area 311B and the advertising data A and the advertising data F exist in the common area 312B as shown in (b1) and (b2) of FIG. When the reproduction operation is performed, the advertisement data A or the advertisement data F is reproduced before that. Whether the advertisement data A or the advertisement data F is reproduced is defined by the advertisement reproduction rule 315B. After the advertisement data is reproduced, the content data C is reproduced. Here, since the threshold count of the advertisement data C corresponding to the content data C is 20, if the advertisement data C is distributed to 20 or more other user terminals 3, the user can view all the content data C.

  As a modification of the first embodiment, the content reproduction unit 335 may be configured not to reproduce the content data at all when the number of distributions is less than the threshold number. Further, the content reproduction means 335 may be configured to adjust the range for reproducing the content data step by step in accordance with the number of distributions, instead of dividing the range to be reproduced according to the threshold number of times. That is, the content reproduction means 335 may gradually increase the range of content data reproduction every time the number of distributions increases by one. In this case, the threshold number may not be stored in the user area 311.

  In the first embodiment, one advertisement data is selected and distributed to other user terminals 3, but two or more advertisement data are distributed even if the number of advertisement data to be distributed is not one. You may comprise so that it may do. In that case, the user area advertisement distribution rule 314 may be appropriately changed and used. For example, the user area advertisement distribution rule 314 may be “randomly selected and distributed”. The content reproduction means 335 reproduces the advertisement data before reproducing the content data, but two or more advertisement data may be reproduced.

<Operational effects of the first embodiment>
In the first embodiment, the content reproduction means 335 of the user terminal 3 reproduces the advertisement data existing in the common area 312 before reproducing the content data, thereby ensuring that the advertisement data is browsed. Can do. Since the user can browse all the content data by distributing the advertisement data corresponding to the content data to be browsed to the other user terminals 3 more than the threshold number of times, the advertisement data is delivered to the user. Can be encouraged. Since the advertisement data existing in the common area 312 of the user terminal 3 is not deleted until it is browsed, it can be ensured that the advertisement data is browsed by the user, and the advertisement data exceeds the capacity of the common area 312. Can be prevented.

Second Embodiment
The second embodiment will be described with a focus on differences from the first embodiment, and the description of the same configuration as the first embodiment will be omitted.

[System configuration]
FIG. 16 shows a conceptual diagram of the system configuration of the advertisement distribution system 20 in the second embodiment. In the second embodiment (advertisement distribution system 20), the server 1 and the access point 2 are connected via the network N, and the user terminal 3 can communicate with the server 1 via the access point 2. This is the same as the first embodiment (advertisement distribution system 10) in that the advertisement data can be distributed between the user terminals 3.

  In the first embodiment, for example, when the user terminal 3A receives advertisement data from the server 1, the advertisement distribution system distributes the advertisement data to the other user terminal 3B. That is, in the first embodiment, the propagation of the advertisement data is finished only with the primary distribution. In the system according to the second embodiment, when the user terminal 3A receives the advertisement data from the server 1, the user terminal 3A distributes the advertisement data to the other user terminals 3B, and the user terminal 3B receives the advertisement data. The advertisement data is propagated in a chain so that the advertisement data is distributed to the other user terminals 3C so that the user terminal 3A can receive the distribution frequency via the server 1. It is configured. That is, the user terminal 3A can additionally receive the number of times the user terminals 3B, 3C,..., Which are user terminals other than the user terminal 3A, distribute the advertisement data to the other user terminals 3. .

  Each user terminal 3 stores a unique user ID in advance. Any user ID may be used as long as each user terminal 3 can be identified. Even if the terminal ID is assigned to the user terminal 3 in advance, the user operates the user terminal 3 to access the server 1. By doing so, it may be given by the server 1. In that case, the server 1 is provided with the ID assigning means 114.

  When distributing the advertisement data stored in the user area 311 to other user terminals, the user terminal 3 assigns and distributes the user ID of the user terminal 3 with the advertisement data. The other user terminal 3 that has received the advertisement data stores the advertisement data together with the received user ID in the common area 312. The advertisement data stored in the common area 312 is distributed again to another user terminal 3 by the other user terminal 3 together with the user ID. In this way, it is possible to specify which user's user terminal 3 is the advertisement data distributed based on the user data assigned to the advertisement data to be distributed.

[server]
The configuration of the server 1 in the second embodiment is shown in FIG. The server 1 includes a network communication unit 105, an operation unit 104 for performing various operations, a display unit 103 for displaying data, a storage unit 101 for storing various data, and a control unit 102 for controlling these units. This is common with the first embodiment. In addition, the content database 150 and the content distribution unit 111 are also common to the first embodiment. In the second embodiment, the storage unit 101 of the server 1 further stores a distribution number management database 160, and the control unit 102 further includes a distribution number management database addition unit 112, a distribution number transmission unit 113, and a user ID provision unit 114. In the point provided, it differs from 1st Embodiment.

  The distribution frequency management database 160 is configured as shown in FIG. That is, the distribution count management database 160 is a database including a user ID, an advertisement ID, and the distribution count. The distribution count management database 160 stores, for each user ID, the advertisement ID of the advertisement data stored in the user area 311 by the user terminal 3 storing the user ID and the distribution count. belongs to. In addition, the number of distributions is stored for each advertisement ID.

  The control unit 102 includes a content distribution unit 111, a distribution number management database addition unit 112, a distribution number transmission unit 113, and a user ID provision unit 114. The content distribution unit 111 distributes the content data with advertisement to the user terminal 3, and further stores the advertisement ID of the distributed content data with advertisement in the distribution count management database 160 for each user ID of the user terminal 3. Do. The process in which the content distribution unit 111 distributes content data with advertisement is the same as that in the first embodiment.

  When the distribution count management database adding means 112 receives the advertisement distribution count data from the user terminal 3, the distribution count management database adding means 112 calculates the distribution count corresponding to the user ID and the advertisement ID included in the advertisement distribution count received from the distribution count management database 160. read out. The advertisement distribution frequency data transmitted from the user terminal 3 is data including the user ID, the advertisement ID, and the distribution frequency as shown in FIG. When the network communication means 105 receives the advertisement delivery count data transmitted from the user terminal 3, the delivery count management database adding means 112 determines the corresponding delivery count based on the user ID and the advertisement ID included in the data. Is read from the distribution frequency management database 160. Then, the distribution count management database adding means 112 adds the distribution count included in the received advertisement distribution count data to the read distribution count and updates it.

  The distribution frequency transmission means 113 transmits data of the corresponding distribution frequency when a request for acquiring the distribution frequency is received from the user terminal 3. Although detailed processing will be described later, when the distribution number request signal and the user ID are received from the user terminal 3, the distribution number transmission unit 113 corresponds to the user ID from the distribution number management database 160 based on the user ID. The advertisement ID and the number of distributions are read out. Then, the delivery count transmission unit 113 performs processing for transmitting the read advertisement ID and the delivery count to the user terminal 3.

  The user ID assigning unit 114 is a unit that assigns a unique ID to the user terminal 3 as necessary. The user ID may be configured to give an individual user ID for each user terminal 3 by the user ID giving means 114.

[User terminal]
The configuration of the user terminal 3 is as shown in FIG. The user terminal 3 is common to the first embodiment in that it includes a storage unit 301, a control unit 302, a display unit 303, an operation unit 304, a wireless communication unit 305, an audio output unit 306, and a clock 307. Although the storage unit 301 includes the common area 311 and the user area 312, it is the same as that of the first embodiment. However, the configuration of the data stored in the storage unit 301 is different from the data stored in the storage unit 301. There is.

  The storage unit 301 stores a download reservation list 313, an advertisement distribution rule within user area 314, an advertisement reproduction rule 315, a user ID 316, and an advertisement distribution rule 317 within common area. The other area of the storage unit 301 is divided into a user area 311 and a common area 312. The user area 311 is an area where a user using the user terminal 3 can freely operate, and stores a content data list 323. The configuration of the content data list 323 is the same as that of the first embodiment, and the content ID, the content data, the advertisement ID, the advertisement data, the threshold number of times, and the number of distributions are configured as one set (see FIG. 5).

  An advertisement data list 324 is stored in the common area 312. The common area 312 is an area for receiving and storing advertisement data distributed from the user area 311 and the common area 312 of other user terminals 3. The common area 312 cannot be edited by the user. The advertisement data list 324 has a configuration as shown in FIG. That is, the advertisement data list 324 is data including an advertisement ID, advertisement data, a user ID, the number of reproductions, and the number of distributions. The number of reproductions stores the number of reproductions of advertisement data.

  The download reservation list 313 and the user area advertisement distribution rule 314 (see FIG. 7) are the same as those in the first embodiment. The common area advertisement distribution rule 317 defines which advertisement data is distributed among the advertisement data stored in the common area 312. One advertisement data is distributed in each of the user area 311 and the common area 312. Basically, one piece of advertisement data is distributed from the user area 311, and one piece of advertisement data is distributed from the common area 312, and two pieces of advertisement data are distributed.

  The advertisement data distributed from the user area 311 is defined by the advertisement distribution rule 314 within the user area, and the advertisement data distributed from the common area 312 is defined by the advertisement distribution rule 317 within the common area. The common area advertisement distribution rule 317 is as shown in FIG. The content is the same as the advertisement distribution rule 314 in the user area. The user selects and sets one from the common area advertisement distribution rules 314 in advance. The advertisement reproduction rule 315 is common to the first embodiment.

  The control unit 302 is different from the first embodiment in that the control unit 302 further includes a common area advertisement selection unit 337, a distribution number transmission unit 338, and a distribution number acquisition unit 339. The common area advertisement selection means 337 performs a process of selecting advertisement data from the advertisement data stored in the common area 312 in accordance with the provisions of the common area advertisement distribution rule 317.

  The advertisement distribution unit 332 performs processing for distributing the advertisement data selected by the user area advertisement selection unit 331 and the common area advertisement selection unit 337 to the other user terminals 3 using the wireless communication unit 305. The advertisement distribution means 332 distributes the advertisement data selected by the user area advertisement selection means 331 with the user ID stored in its own user terminal 3, and the advertisement selected by the common area advertisement selection means 337. For data, the user ID attached to the advertisement data is distributed as it is.

  The distribution number adding means 333 reads out the number of distributions corresponding to the advertisement data distributed by the advertisement distribution means 332 from the user area 311 and the common area 312 each time the advertisement data is distributed, and increments and updates it. Do.

  The distribution frequency transmission means 338 performs processing for transmitting, to the server 1, advertisement distribution frequency data for advertisement data whose distribution frequency is 1 or more among the advertisement data stored in the common area 312. At this time, the advertisement distribution frequency data transmitted by the distribution frequency transmission means 338 is data as shown in FIG. That is, the advertisement distribution frequency data includes the user ID, the advertisement ID, and the distribution frequency. The timing at which the advertisement distribution frequency data is transmitted to the server 1 may be anytime, and may be configured to automatically transmit the user terminal 3 when connected to the server 1.

  The distribution frequency acquisition means 339 transmits a distribution frequency request signal and a user ID to the server 1 and acquires the advertisement ID and the distribution frequency from the server 1. When the user terminal 3 connects to the server 1, the distribution number acquisition unit 339 acquires the distribution number when the user makes a distribution number acquisition request to the server 1 by operating the operation unit 304. When receiving the advertisement ID and the number of distributions from the server 1, the distribution number acquisition means 339 identifies the advertisement data in the user area 311 from the received advertisement ID, reads the corresponding number of distributions, and determines the received number of distributions. Add and update.

  The advertisement receiving unit 334 receives advertisement data distributed from the user area 311 and the common area 312 of the other user terminals 3 via the wireless communication unit 305 and performs processing for storing the advertisement data in the common area 312. The processing performed by the content reproduction unit 335 and the content acquisition unit 336 is the same as that in the first embodiment. The timepiece 307 also plays the same role as in the first embodiment.

  Next, the flow of a process in which the user terminal 3 acquires advertisement data and content data and distributes them to other user terminals 3 will be described with reference to FIGS. Here, an example is described in which the user terminal 3A distributes advertisement data to the user terminal 3B, and further distributes the advertisement data to the user terminal 3C. In order to clarify each means of each user terminal 3, A is added to the end of each means of the user terminal 3A, B is assigned to the end of each means of the user terminal 3B, and each means of the user terminal 3C is Add C at the end. The user IDs of the user terminal 3A, the user terminal 3B, and the user terminal 3C are “1111”, “2222”, and “3333”, respectively.

FIG. 23 shows a process in which the user terminal 3A acquires advertisement data, distributes it to the user terminal 3B, further distributes the advertisement data to the user terminal 3C, and reproduces the content data and the advertisement data. It is a conceptual diagram. The general flow of the entire process in FIG. 23 is as follows.
(1) The user terminal 3A connects to the server 1 through the access point 2 and accesses a dedicated site for obtaining content data. The user selects content data that the user wants to view and downloads the advertisement data corresponding to the content data to the user terminal 3A.
(2) In order to view all the content data, the advertisement data must be distributed to the other user terminals 3 more than the threshold number of times. When the user of the user terminal 3A moves around the city or the like, the advertisement data is distributed when the user terminal 3B exists in the communicable range. At this time, advertisement data is distributed from both the user area 311A and the common area 312A.
(3) The user terminal 3B that has received the advertisement data further distributes the advertisement data to the user terminal 3C that is close to the communicable range. In this way, the advertisement data is successively propagated from the user terminal 3 to the other user terminals 3.
(4) When the user using the user terminal 3B performs an operation of browsing the content data existing in the user area 311B, the user terminal 3B reproduces the advertisement data existing in the common area 312B before that. When a user browses advertisement data and tries to download content data corresponding to the advertisement data, the advertisement distribution frequency data of advertisement data in the common area 312B is transmitted to the server 1 before downloading.
(5) The server 1 that has received the data on the number of distributions searches the distribution number management database 160 and adds and updates the number of distributions corresponding to the corresponding user ID and advertisement ID.
(6) The user terminal 3B downloads the content data with advertisement from the server 1.
(7) The user terminal 3 </ b> A that is the distribution source of the advertisement data can acquire the number of distributions distributed by the other user terminals 3 by accessing the server 1. In this case, the number of distributions distributed by the user terminal 3B can be acquired.

  Each process will be described in detail. FIG. 24 is a flowchart showing the process (1) in FIG. This is a process in which the user terminal 3A obtains content data with an advertisement including the content data A and the corresponding advertisement data A. The processes from S2101 to S2104 are the same as the processes from S1101 to S1104 (see FIG. 10) in the first embodiment. The user operates the user terminal 3A to connect to the server 1 to access the content acquisition site and select the content to be downloaded.

  The processing after S2105 is different from that of the first embodiment. When the user using the user terminal 3A selects content data to be acquired, the content acquisition unit 336A transmits the user ID “1111” of the user terminal 3A to the server 1 together with the content request signal (S2105).

  The network communication means 105 of the server 1 receives the content request signal and the user ID (S2106). Then, the content distribution unit 111 of the server 1 transmits the content data with advertisement including the content data A to the user terminal 3A using the network communication unit 105 (S2107). When the wireless communication unit 305A of the user terminal 3A receives the content data with advertisement, the content acquisition unit 336A stores the received content data with advertisement in the user area 311A (S2108). At this time, the content acquisition unit 336A may simultaneously store the income time of the content data with advertisement with reference to the clock 307A.

  After the network communication unit 105 of the server 1 transmits the content data with advertisement including the content data A, the content distribution unit 111 of the server 1 adds the advertisement ID included in the content data with advertisement to the distribution number management database 160 ( S2109). That is, the content distribution unit 111 adds A2 which is the advertisement ID of the advertisement data A to the user ID “1111” of the user terminal 3A in the distribution number management database 160.

  Since the user ID stored in the user terminal 3A is “1111”, the content distribution unit 111 searches the distribution count management database 160 based on the user ID and adds the advertisement ID “A2”. . If the user ID “1111” does not exist in the distribution count management database 160, the content distribution unit 111 performs a process of adding the user ID “1111” and the advertisement ID “A2” to the distribution count management database 160. Here, the content distribution unit 111 registers the number of distributions as “0”.

  Details of the process (2) in FIG. 23 will be described. 25 and 26 are flowcharts showing the distribution process. A process in which the user terminal 3A and the user terminal 3B distribute advertisement data will be described.

  The advertisement distribution means 332A of the user terminal 3A performs a proximity search (S2201). That is, radio waves are continuously transmitted in the “proximity search communication mode”, and it is confirmed whether there is another user terminal 3 that is in the same mode near (communication distance). When there is no other user terminal 3 (S2202: NO), the user terminal 3A periodically continues the proximity search until another user terminal 3 exists in the communicable range. When the user terminal 3A catches the radio wave transmitted by the user terminal 3B, the user terminal 3B recognizes that another user terminal 3B exists (S2202: YES), and the advertisement distribution means 332A of the user terminal 3A enters the user area 311A. It is confirmed whether there is advertisement data (S2203).

  When there is no advertisement data in the user area 311A (S2203: NO), the advertisement distribution means 332A moves to the advertisement data distribution process in the common area 312A without distributing the advertisement data (to T1). If the advertisement distribution means 332A determines that there is advertisement data in the user area 311A (S2203: YES), the user area advertisement selection means 331A determines advertisement data to be distributed according to the user area advertisement distribution rule 314A set by the user. To do. Subsequently, the advertisement distribution means 332A transmits the determined advertisement ID of the advertisement data and the capacity value of the advertisement data to the user terminal 3B (S2204).

  The wireless communication unit 305B of the user terminal 3B receives the advertisement ID and the capacity value transmitted from the user terminal 3A (S2205). The advertisement receiving means 334B of the user terminal 3B checks whether there is advertisement data having the same advertisement ID as the received advertisement ID in the user area 311B and the common area 312B (S2206). If there is advertisement data (S2206: YES), the advertisement receiving means 334B transmits an advertisement reception rejection signal to the user terminal 3A (S2208). The wireless communication unit 305A of the user terminal 3A receives the advertisement reception rejection signal. Then, the advertisement distribution unit 332A stops the distribution of the advertisement data selected by the user area advertisement selection unit 331A (S2209). Subsequently, the process proceeds to T1.

  On the other hand, in S2206, when there is no advertisement data having the same advertisement ID as the received advertisement ID in the user area 311B and the common area 312B, the advertisement receiving means 334B of the user terminal 3B (S2206: NO) 334B checks whether the free capacity of the common area 312B is smaller than the received capacity value (S2207). When the numerical value of the free capacity is smaller than the received capacity value (S2207: YES), the advertisement receiving means 334B transmits an advertisement reception rejection signal to the user terminal 3A (S2208). When the advertisement reception refusal signal is received, the advertisement distribution means 332A of the user terminal 3A stops distributing the advertisement data selected by the user area advertisement selection means 331A (S2209). Subsequently, the process proceeds to T1.

  On the other hand, when the advertisement receiving means 334B of the user terminal 3B determines in S2207 that the free space in the common area 312B is not smaller than the received capacity value (S2207: NO), the advertisement receiving means 334B sends an advertisement reception possible signal. It transmits to the user terminal 3A (S2210). When the wireless communication means 305A of the user terminal 3A receives the advertisement reception possible signal (S2211), the advertisement distribution means 332A is stored in the storage means 301A together with the advertisement data selected by the user area advertisement selection means 331A and its advertisement ID. The existing user ID “1111” is transmitted to the user terminal 3B (S2212).

  Subsequently, the distribution frequency adding means 333A of the user terminal 3A reads and increments the distribution frequency of the distributed advertisement data in the user area 311A to update the distribution frequency (S2214).

  On the other hand, when the wireless communication unit 305B of the user terminal 3B receives the advertisement data, the advertisement ID, and the user ID, the advertisement reception unit 334B stores the advertisement ID, the advertisement data, and the user ID “1111” in the common area 312B ( S2213). At this time, the advertisement receiving unit 334B stores the number of distributions and the number of reproductions as “0” in the common area 312B. At this time, the advertisement receiving means 334B may store the reception time at the same time with reference to the clock 307B.

After the advertisement data is distributed from the user area 311A of the user terminal 3A, the advertisement data is distributed from the common area 312A. A flowchart of the processing is shown in FIG.
The advertisement distribution means 332A of the user terminal 3A checks whether there is advertisement data in the common area 312A (S2215).

  If there is no advertisement data in the common area 312A (S2215: NO), the advertisement distribution unit 332A ends the advertisement data distribution process. On the other hand, when the advertisement distribution means 332A determines that there is advertisement data in the common area 312A (S2215: YES), the common area advertisement selection means 337A displays the advertisement to be distributed according to the common area advertisement distribution rule 317A set by the user. Determine the data. Subsequently, the advertisement distribution means 332A transmits the determined advertisement ID of the advertisement data and the capacity value of the advertisement data to the user terminal 3B (S2216).

  The wireless communication unit 305B of the user terminal 3B receives the advertisement ID and the capacity value transmitted from the user terminal 3A (S2217). The advertisement receiving means 334B of the user terminal 3B checks whether there is advertisement data having the same advertisement ID as the received advertisement ID in the user area 311B and the common area 312B (S2218). When there is advertisement data (S2218: YES), the advertisement receiving means 334B transmits an advertisement reception rejection signal to the user terminal 3A (S2220). The wireless communication unit 305A of the user terminal 3A receives the advertisement reception rejection signal. Then, the advertisement distribution unit 332A stops distributing the advertisement data selected by the user area advertisement selection unit 331A (S2221).

  On the other hand, when there is no advertisement data having the same advertisement ID as the received advertisement ID in the user area 311B and the common area 312B in S2218 (S2218: NO), the advertisement receiving means 334B has received the free space in the common area 312B. It is checked whether it is smaller than the capacity value (S2219). When the numerical value of the free capacity is smaller than the received capacity value (S2219: YES), the advertisement receiving means 334B transmits an advertisement reception rejection signal to the user terminal 3A (S2220). When the advertisement reception refusal signal is received, the advertisement distribution means 332A of the user terminal 3A stops the distribution of advertisement data (S2221).

  On the other hand, in S2219, when the advertisement receiving unit 334B of the user terminal 3B determines that the free capacity of the common area 312B is not smaller than the received capacity value (S2219: NO), the advertisement receiving unit 334B displays an advertisement receivable signal. It transmits to the user terminal 3A (S2222). When the wireless communication unit 305A of the user terminal 3A receives the advertisement reception possible signal (S2223), the advertisement distribution unit 332A selects the advertisement data selected by the common area advertisement selection unit 337A, the corresponding advertisement ID, and the advertisement data. The user ID attached to is delivered to the user terminal 3B (S2224).

  Subsequently, the distribution frequency adding means 333A of the user terminal 3A reads and increments the distribution frequency of the distributed advertisement data in the common area 312A to update the distribution frequency (S2226).

  On the other hand, when the wireless communication unit 305B of the user terminal 3B receives the advertisement data, the advertisement ID, and the user ID, the advertisement reception unit 334B stores the advertisement ID, the advertisement data, and the user ID in the common area 312B (S2225). Also at this time, the advertisement receiving unit 334B stores the distribution count and the playback count as “0” in the common area 312B. At this time, the advertisement receiving means 334B may store the reception time at the same time with reference to the clock 307B.

  When the advertisement data is distributed from the user terminal 3A to the user terminal 3B, the advertisement data is next distributed from the user terminal 3B to the user terminal 3A. In the flowcharts shown in FIG. 25 and FIG. 26, the reception and distribution positions in the user terminal 3A and the user terminal 3B are reversed and the same processing is performed.

  Here, FIG. 27 shows an example of data states in the user area 311 and the common area 312 of the user terminal 3A and the user terminal 3B, respectively. 27 (a1) shows the state of the content data list 323A in the user area 311A in the user terminal 3A, (a2) shows the state of the advertisement data list 324A in the common area 312A, and FIG. 27 (b1) shows the state in the user terminal 3B. The state of the content data list 323B in the user area 311B and the state of the advertisement data list 324B in the common area 312B are shown in (b2).

  When the user terminal 3A and the user terminal 3B approach from the state shown in FIG. 27 and the advertisement data is distributed, the state of each data changes as shown in FIG. That is, FIG. 27 shows a state before distribution, and FIG. 28 shows a data state after distribution. (A1) in FIG. 28 shows the state of the content data list 323A in the user area 311A in the user terminal 3A, (a2) shows the state of the advertisement data list 324A in the common area 312A, and (b1) in FIG. 28 shows the state in the user terminal 3B. The state of the content data list 323B in the user area 311B and the state of the advertisement data list 324B in the common area 312B are shown in (b2).

  As shown in (a1) of FIG. 28, in the user area 311A of the user terminal 3A, since the advertisement data A is distributed (refer to FIG. 25, S2201 to S2212), the distribution count is set by the distribution count adding means 333A. It is incremented and changed from “0” to “1” (see FIG. 25, S2214). As shown in (a2) of FIG. 28, in the common area 312A, the advertisement data B received by the user terminal 3A from the other user terminal 3 is distributed to the user terminal 3B (see FIG. 26, S2215 to S2224). Thus, the number of distributions is incremented by the distribution number addition means 333A and changes from “0” to “1” (see FIG. 26, S2226). In addition, advertisement data C and advertisement data F, which are advertisement data distributed from the user terminal 3B, are newly added to the common area 312A. Since the advertisement data C is distributed from the user area 311B of the user terminal 3B, “2222” which is the user ID of the user terminal 3B is attached. Since the advertisement data F is distributed from the common area 312B of the user terminal 3B, “6666” that is the user ID attached to the advertisement data F is attached.

  As shown in (b1) of FIG. 28, since the advertisement data C is distributed in the user area 311B of the user terminal 3B, the distribution count is incremented by the distribution count adding means 333B and “5” to “6”. It has changed to. As shown in (b2) of FIG. 28, in the common area 312B, the advertisement data F received from the other user terminal 3 by the user terminal 3B has been distributed to the user terminal 3A. It is incremented by the adding means 333B and changes from “1” to “2”. Further, advertisement data A and advertisement data B, which are advertisement data distributed from the user terminal 3A, are newly added to the common area 312B. Since the advertisement data A is distributed from the user area 311A of the user terminal 3A, “1111” which is the user ID of the user terminal 3A is attached. Since the advertisement data B is distributed from the common area 312A of the user terminal 3A, the user ID “5555” that is attached to the advertisement data B is added.

  In FIG. 23, a portion corresponding to the process (3) will be described. Here, the advertisement data is distributed between the user terminal 3B and the user terminal 3C. The distribution process of the advertisement data between the user terminals 3 is the same as (2) in FIG. 23, and the processes shown in the flowcharts in FIGS. 25 and 26 are performed. Which advertisement data is distributed to the user terminal 3C in the common area 312B of the user terminal 3B depends on the common area advertisement distribution rule 317B. Here, the advertisement data A is transmitted to the user terminal 3C. Suppose that it was delivered.

  The data states of the user area 311 and the common area 312 of each user terminal 3 before and after distribution of the advertisement data are shown in FIGS. 29 (b1) shows the state of the content data list 323B in the user area 311B in the user terminal 3B, (b2) shows the state of the advertisement data list 324B in the common area 312B, and FIG. 29 (c1) shows the state in the user terminal 3C. The state of the content data list 323C in the user area 311C and the state of the advertisement data list 324C in the common area 312C are shown in (c2). FIG. 29 shows the data state of each user terminal 3 before the advertisement data distribution.

  When the user terminal 3B and the user terminal 3C approach from the state shown in FIG. 29 and the advertisement data is distributed, the state of each data changes as shown in FIG. FIG. 30 shows the data state of each user terminal 3 after distribution of the advertisement data. 30 (b1) shows the state of the content data list 323B in the user area 311B in the user terminal 3B, (b2) shows the state of the advertisement data list 324B in the common area 312B, and FIG. 30 (c1) shows the state in the user terminal 3C. The state of the content data list 323C in the user area 311C and the state of the advertisement data list 324C in the common area 312C are shown in (c2).

  As shown in (b1) of FIG. 30, since the advertisement data C is distributed in the user area 311B of the user terminal 3B, the number of distributions is incremented by the distribution number adding means 333B, and “6” to “7” ”. As shown in (b2) of FIG. 30, in the common area 312B, since the advertisement data A is distributed, the number of distributions is incremented by the distribution number adding means 333B to change from “0” to “1”. ing. Since the advertisement data G is distributed from the user area 311C of the user terminal 3C, the advertisement data G is added to the common area 312B. Since the advertisement data G is distributed from the user area 311C of the user terminal 3C, “3333” that is the user ID of the user terminal 3C is attached to the advertisement data G. As shown in (c2) of FIG. 29, since there is no advertisement data in the common area 312C of the user terminal 3C, the advertisement data is not distributed from here.

  As shown in (c1) of FIG. 30, since the advertisement data G is distributed in the user area 311C of the user terminal 3C, the distribution count is incremented by the distribution count adding means 333C, and the “3” to “3” 4 ”. As shown in (c2) of FIG. 30, in the common area 312C, there is no advertisement data in the state before distribution (refer to FIG. 29 (c2)), but the advertisement data A and the advertisement data C are transmitted from the user terminal 3B. Therefore, advertisement data A and advertisement data C are added. The advertisement data A is distributed from the common area 312B of the user terminal 3B. The advertisement data A is given the user ID “1111” of the user terminal 3A that is the distribution source. Since the advertisement data C is received from the user area 311B of the user terminal 3B, “2222”, which is the user ID of the user terminal 3B, is attached.

  Thus, since advertisement data can be distributed by proximity communication using short-range wireless communication, even if the user does not operate the user terminal 3, the advertisement is automatically sent to the other user terminal 3 that is approaching. Data can be distributed.

  Next, in FIG. 23, a part corresponding to the processes (4), (5), and (6) will be described in detail. A detailed flowchart of the processing is shown in FIG. Here, a case where the user of the user terminal 3B reproduces the content data stored in the user area 311B will be described.

  The user operates the operation unit 304B of the user terminal 3B to perform an operation of reproducing content data. The content reproduction means 335B of the user terminal 3B detects an operation for reproducing content data (S2301).

  The content reproduction means 335B confirms whether or not advertisement data exists in the common area 312B (S2302). When there is no advertisement data in the common area 312B (S2302: NO), advertisement data corresponding to the content data that has been subjected to the reproduction operation is reproduced (S2303). The content reproduction means 335B outputs the advertisement data to the audio output means 306B, displays the advertisement data on the display means 303B, or reproduces the video using both the audio output means 306B and the display means 303B.

  For example, when the content data C is stored in the user area 311B of the user terminal 3B and there is no advertisement data in the common area 312B, the content reproduction unit 335B reproduces the advertisement data C corresponding to the content data C.

  On the other hand, if there is advertisement data in the common area 312B in S2302 (S2302: YES), the content reproduction means 335B selects the advertisement data in the common area 312B according to the advertisement reproduction rule 315B set by the user, and the selected advertisement data Is reproduced (S2304).

  When the reproduction of the advertisement data is finished, the content reproduction unit 335B displays on the display unit 303B an inquiry as to whether to download the content data corresponding to the reproduced advertisement data (S2305). When the user selects to acquire content data by operating the operation unit 304B (S2305: YES), the content acquisition unit 336B checks whether the access point 2 is within the communicable range of the wireless communication unit 305B. (S2306). When the access point 2 exists in the communicable range (S2306: YES), the content acquisition unit 336B connects to the server 1.

  When connected to the server 1, the delivery count transmission means 338 </ b> B uses the advertisement delivery count data (user ID, advertisement ID) for the advertisement data whose delivery count is 1 or more among all the advertisement data existing in the common area 312 </ b> B. And the data including the number of distributions (see FIG. 19) are transmitted to the server 1 using the wireless communication means 305B (S2307).

  When the network communication means 105 of the server 1 receives the advertisement delivery count data, the delivery count management database adding means 112 refers to the delivery count management database 160 and the advertisement ID and user ID included in the received advertisement delivery count data The number of distributions corresponding to is specified and read (S2308). The distribution count management database adding means 112 adds the distribution count included in the received advertisement distribution count data to the read distribution count (S2309).

  On the other hand, after transmitting the advertisement distribution frequency data, the distribution frequency transmission means 338B of the user terminal 3B sets the distribution frequency for the advertisement data transmitted to the server 1 to “0” (S2310). Here, the number of distributions is set to “0” in order to prevent the number of distributions from being transmitted to the server 1 twice. If the number of distributions is kept in the common area 312B, when the user terminal 3B connects to the server 1, the number of distributions is transmitted to the server 1 again even though the distribution is not actually performed. It is.

  After the process of S2310, the content acquisition unit 336B transmits the advertisement ID of the reproduced advertisement data, the content request signal, and the user ID “2222” of the user terminal 3B to the server 1 (S2311). The network communication means 105 of the server 1 receives the advertisement ID, the content request signal, and the user ID “2222” (S2312). Then, the content distribution unit 111 of the server 1 refers to the content database 150 and identifies corresponding data based on the received advertisement ID. Since the advertisement data and the content data are a set, the corresponding content data is determined from the advertisement ID (see FIG. 3).

  The content distribution unit 111 transmits the corresponding content data with advertisement to the user terminal 3B using the network communication unit 105 (S2313). The content distribution unit 111 adds the advertisement ID included in the transmitted content data with advertisement to the portion of the user ID “2222” in the distribution count management database 160 (S2315).

  The wireless communication unit 305B of the user terminal 3B receives the content data with advertisement (content ID, content data, advertisement ID, advertisement data, and data including the threshold count) transmitted from the server 1 via the access point 2. (S2314). The content acquisition unit 336B stores the received data in the user area 311B. At this time, the content acquisition unit 336B may record the reception time with reference to the clock 307B.

  The content reproduction means 335B reads out, increments and updates the number of reproductions of the advertisement data reproduced in the common area 312B (S2317). Then, the content reproduction means 335B deletes all advertisement data whose reproduction count is “1” or more and whose distribution count is “0” in the common area 312B (S2318). On the other hand, if the content data corresponding to the reproduced advertisement data is not downloaded in S2305 (S2305: NO), the content reproduction means 335B reads out and increments the number of reproductions of the reproduced advertisement data (S2317). Thereafter, the content reproduction means 335B deletes all advertisement data whose reproduction count is “1” or more and whose distribution count is “0” in the common area 312B (S2318).

  In S2306, when there is no access point 2 in the communicable range (S2306: NO), the content acquisition unit 336B stores the download source URL of the content data with advertisement corresponding to the reproduced advertisement data in the download reservation list 313B ( S2316). The content reproduction means 335B reads out the number of reproductions of the reproduced advertisement data stored in the common area 312B, and increments and updates it (S2317). Then, the content reproduction means 335B deletes all advertisement data in which the number of reproductions is 1 or more and the number of distributions is “0” in the common area 312B (S2318).

  When the processing from S2301 to S2318 is completed, the content reproduction means 335B confirms whether or not the number of distributions of the advertisement corresponding to the reproduced content data is equal to or greater than the threshold number (S2319). If the number of times of distribution is equal to or greater than the threshold number (S2319: YES), the content playback means 335B plays back the entire content data that has been played back on the display means 303 or the audio output means 306, or by using both (S2321). . If the number of distributions is less than the threshold number (S2319: NO), the content reproduction means 335B only reproduces a part of the content data that has been subjected to the reproduction operation (S2320).

  Note that the content reproduction means 335 may be configured not to reproduce the content data at all when the number of distributions is less than the threshold number. Further, the content reproduction means 335 may be configured to adjust the range for reproducing the content data step by step in accordance with the number of distributions, instead of dividing the range to be reproduced according to the threshold number of times. That is, the content reproduction means 335 may gradually increase the range of content data reproduction every time the number of distributions increases by one. In this case, the threshold number may not be stored in the user area 311.

  In the user terminal 3B, content data C exists in the user area 311B as shown in FIGS. 30B1 and 30B2, and advertisement data A, advertisement data B, advertisement data F, and advertisement data exist in the common area 312B. In the case where G exists, when the reproduction operation of the content data C is performed, any one of the advertisement data A, the advertisement data B, the advertisement data F, or the advertisement data G is reproduced before (see FIG. 31). S2301 to S2304). Which advertisement data is reproduced depends on the advertisement reproduction rule 315B. Here, it is assumed that the advertisement data B is reproduced.

  When the advertisement data B has been reproduced, the content reproduction means 335B displays a screen for inquiring whether or not to download the content data B corresponding to the advertisement data B on the display means 303B (refer to FIG. 31, S2305). Before attempting to download the content data B, the delivery count transmission means 338B sends the advertisement delivery count data (advertisement ID, user ID) for the advertisement data whose delivery count is 1 or more among the advertisement data in the common area 312B. The data including the number of distributions (see FIG. 19) is transmitted to the server 1 (see FIG. 31, S2306, S2307). From (b2) of FIG. 30, the advertisement data whose distribution count is 1 or more is advertisement data A and advertisement data F, so the distribution count transmission means 338B shows these two advertisement data in FIG. Such advertisement distribution frequency data (data including the user ID, advertisement ID, and distribution frequency) is transmitted to the server 1. The distribution frequency transmission means 338B sets the distribution frequency of the advertisement data A and the advertisement data F to 0 (refer to FIG. 31, S2310). Subsequently, the content reproduction unit 335B updates the advertisement data B by incrementing the number of reproductions (see FIG. 31, S2317).

  FIG. 33 shows the state of data in the user area 311B and the common area 312B after the processing is performed. FIG. 33 (b1) shows the state of the content data list 321B in the user area 311B, and (b2) shows the state of the advertisement data list 322B in the common area 312B. The number of distributions of the advertisement data A and the advertisement data F is “0” by the distribution number transmission unit 338B, and the number of reproductions of the advertisement data B is incremented by the content reproduction unit 338B (see FIG. 31, S2317). "" To "1". Content data B is added to the user area 311B (see FIG. 31, S2311 to S2314). Subsequently, the content reproduction means 338B deletes the advertisement data whose reproduction count is “1” or more and whose distribution count is “0” (refer to FIG. 31, S2318). Therefore, in the case of (b2) in FIG. 33, the advertisement data B and the advertisement data F are deleted.

  The distribution number transmission means 338B transmits the advertisement distribution number data to the server 1 before downloading the data when downloading the content data, but the timing for transmitting the advertisement distribution number data to the server 1 may be anytime. If the user terminal 3B is connected to the server 1, the advertisement delivery frequency data may be automatically transmitted. When the distribution number transmission unit 338 transmits the advertisement distribution number data to the server 1, the distribution number transmission unit 338 sets the distribution number in the common area 312 for the transmitted advertisement distribution number data to “0”. When the server 1 receives the advertisement distribution count data, the distribution count management database adding unit 112 reads the distribution count corresponding to the advertisement ID included in the advertisement distribution count data from the distribution count management database 160 and reads the read distribution. The number of distributions included in the received advertisement distribution number data is added to the number of times and updated.

  On the other hand, the distribution count management database 160 of the server 1 changes as shown in FIGS. FIG. 34 shows a state before receiving the advertisement distribution number data from the user terminal 3B, and FIG. 35 shows a state after receiving the advertisement distribution number data from the user terminal 3B. When the advertisement distribution count data is received from the user terminal 3B, the distribution count management database adding means 112 performs the corresponding distribution in the distribution count management database 160 based on the advertisement ID and the user ID included in the received advertisement distribution count data. The number of times is read (refer to FIG. 31, S2308), and the number of distributions included in the received advertisement distribution number data is added (refer to FIG. 31, S2309). In this case, the number of distributions of the advertisement ID “A2” for the user ID “1111” and the number of distributions of the advertisement ID “F2” for the user ID “6666” are updated. Further, since the user terminal 3B has downloaded the content data B (content data with advertisement), the advertisement ID “B2” of the advertisement data B in the distribution count management database 160 is “2222” which is the user ID of the user terminal 3B. ] Is added to the portion (see FIG. 31, S2315). Since the advertisement distribution frequency data transmitted from the user terminal 3B is as shown in FIG. 32, the distribution frequency of the advertisement ID “A2” in the user ID “1111” changes from 0 to 1. In addition, the number of distributions of the advertisement ID “F2” for the user ID “6666” changes from “3” to “5”.

  Since the content reproduction means 335 reproduces the advertisement data in the common area 312 before reproducing the content data, it is possible to ensure that the advertisement data is viewed by the user. When the advertisement data distribution count is transmitted to the server 1, it is returned to “0”, so that the distribution count data is not transmitted to the server 1 twice. In addition, the advertisement data is not deleted unless the number of reproductions is “1” or more and the number of distributions is “0”. By doing so, since the advertisement data is not deleted unless it has been reproduced (advertisement data having the number of reproductions of 1 or more), it is possible to ensure that the advertisement data is viewed by the user. Furthermore, in the common area 312, advertisement data distributed to other user terminals 3 (advertisement data having a distribution count of 1 or more) is not deleted until the advertisement distribution count data is transmitted to the server 1. Therefore, the advertisement distribution frequency data can be reliably transmitted to the server 1. Since the reproduced advertisement data is deleted, the advertisement data never remains in the common area 312, and the capacity of the plurality of advertisement data does not exceed the capacity of the common area 312.

  Next, details of the process corresponding to (7) in FIG. 23 will be described. FIG. 36 is a flowchart showing the process (7).

  Here, a process of acquiring the number of distributions for the advertisement data A held by the user terminal 3A (stored in the user area 311A) will be described. When the user using the user terminal 3A operates the operation unit 304A, the user terminal 3A connects to the server 1 via the access point 2. Subsequently, the distribution number acquisition unit 339A of the user terminal 3A transmits the distribution number request signal and the user ID to the server 1 using the wireless communication unit 305A (S2401).

  The network communication means 105 of the server 1 receives the distribution number request signal and the user ID (S2402). Subsequently, the distribution number transmission unit 113 of the server 1 searches the distribution number management database 160 based on the received user ID, and specifies the advertisement ID and the distribution number (S2403). The distribution frequency transmission means 113 transmits the specified advertisement ID and the distribution frequency corresponding to the advertisement ID to the user terminal 3A using the network communication means 105 (S2404). Thereafter, the delivery count transmission unit 113 returns the delivery count for the transmitted advertisement ID to “0” in the delivery count management database 160 (S2407).

  The reason for returning to “0” here is to prevent the number of distributions from being transmitted to the user terminal 3 twice. If the number of distributions of the advertisement data A is kept, when the user terminal 3A tries to acquire the number of distributions by connecting to the server 1 again, the number of distributions is reused even though it is not actually distributed. This is because it is acquired by the person terminal 3A.

  The wireless communication means 305A of the user terminal 3A receives the advertisement ID and the number of distributions (S2405). Subsequently, the distribution number acquisition means 339A of the user terminal 3A updates the distribution number corresponding to the advertisement ID received in the user area 311A by adding the received distribution number (S2406).

  Here, it is assumed that the state of the user area 311A before the user terminal 3A acquires the number of distributions from the server 1 is as shown in FIG. When the user using the user terminal 3A operates the operation means 304A to acquire the number of distributions for the advertisement data A from the server 1, the state of the user area 311A changes as shown in (a1) of FIG. 37A1 shows the state of the content data list 323A in the user area 311A, and FIG. 37A shows the state of the advertisement data list 324A in the common area 312A. Since the data “1” is obtained from the server 1 (refer to FIG. 36, S2401 to S2405), the delivery number in the advertisement data A is added by the delivery number obtaining unit 339A and changes from “1” to “2”. (Refer to FIG. 36, S2406).

  The distribution count management database 160 in the server 1 is in a state as shown in FIG. 35 upon receiving transmission of advertisement distribution count data from the user terminal 3B. According to FIG. 35, it can be seen that “1111”, which is the user ID of the user terminal 3A, has the advertisement ID “A2”. Since the number of distributions is “1”, the distribution number transmission unit 113 of the server 1 receives an advertisement ID “when the user terminal 3A requests acquisition of the number of distributions (refer to FIG. 36, S2401, S2402). “A2” and the distribution count “1” are transmitted to the user terminal 3A (see FIG. 36, S2403, S2404). The delivery count transmission unit 113 sets the delivery count corresponding to the advertisement ID “A2” in the user ID “1111” in the delivery count management database 160 to “0” (see FIG. 36, S2407).

  The distribution number acquisition means 339A of the user terminal 3A reads the distribution number corresponding to the received advertisement ID from the user area 311A, and adds the received distribution number “1” to update it. Then, the data state of the user area 311A changes as shown in FIG. 28 (a1) to FIG. 37 (a1). The number of distributions corresponding to the advertisement data A in the user area 311A is changed from “1” to “2” by the distribution number acquisition unit 339A.

  When the user terminal 3A acquires the advertisement distribution count, the user terminal 3A is connected to the server 1, and at this time, the distribution count transmission means 338A may transmit the advertisement distribution count data to the server 1.

<Effects of Second Embodiment>
In the second embodiment, the user terminal 3A can acquire the number of times of distribution of the advertisement data distributed by another user terminal 3 (here, the user terminal 3B) via the server 1. . The user terminal 3C that has received the distribution of the advertisement data A from the user terminal 3B will be distributed as another user terminal 3D, 3E, 3F,. The user terminal 3A thus obtained can further acquire the number of times of distribution of the advertisement data.

  Since the user using the user terminal 3 can browse the content data corresponding to the distributed advertisement data by distributing the advertisement data to the other user terminals 3, the user actively Encourage people to distribute advertising data.

<Third Embodiment>
The third embodiment will be described with a focus on differences from the second embodiment, and the description of the same configuration as that of the second embodiment will be omitted.

[System configuration]
The system configuration of the third embodiment is the same as that of the second embodiment (see FIG. 16). In the third embodiment, similarly to the second embodiment, even if the advertisement data is propagated to the user terminals 3A, 3B, 3C,. The point that the number of subsequent distributions can be acquired via the server 1 is common. In the third embodiment, when the user terminal 3 distributes the advertisement data and the other user terminal 3 receiving the distribution of the advertisement data downloads the content data corresponding to the received advertisement data, the server 1 The number of downloads is added.

  The user terminal 3 that has distributed the advertisement data can receive the number of distributions and the number of downloads from the server 1. The content reproduction means 335 of the user terminal 3 reproduces the content data according to the number of distributions and the number of downloads corresponding to the content data for which the reproduction operation has been performed. Basically, the content reproduction means 335 reproduces the entire content data when the number of distributions is equal to or greater than the threshold number of times and the number of downloads is equal to or greater than the threshold number of downloads. If the above condition is not satisfied, the content reproduction means 335 performs partial reproduction of content data.

[server]
The configuration of the server 1 in the third embodiment is shown in FIG. Compared with the second embodiment, the configuration of the server 1 is different from the second embodiment in that the download number adding means 115 exists and the processing of the distribution number transmitting means 113. Further, the configuration of the distribution count management database 180 and the configuration of the content database 170 are different from the configuration of the distribution count management database 160 and the configuration of the content database 150 in the second embodiment.

  The configuration of the content database 170 is shown in FIG. The content database 170 in the third embodiment includes a content ID, content data, advertisement ID, advertisement data, a threshold count, and a threshold download count. The difference from the second embodiment is that a threshold download count is set for each content data. The content data with an advertisement distributed to the user terminal 3 by the content distribution unit 111 of the server 1 is data including a content ID, content data, an advertisement ID, advertisement data, a threshold count, and a threshold download count.

  The configuration of the distribution count management database 180 is as shown in FIG. The distribution count management database 180 includes the number of downloads in addition to the user ID, the advertisement ID, and the distribution count. When requested by the user terminal 3, the distribution frequency transmission means 113 reads out the advertisement ID corresponding to the user ID of the user terminal 3, the distribution frequency, and the download number from the distribution frequency management database 180 and transmits it. Perform the process. In addition, the distribution number transmission unit 113 performs a process of setting the transmitted distribution number and the download number in the distribution number management database 180 to “0” after transmitting the advertisement ID, the distribution number, and the download number to the user terminal 3. Do.

  The download number adding unit 115 performs an addition process of the download number in the distribution number management database 180 when the advertisement ID and the user ID are transmitted from the download notification unit 340 of the user terminal 3. That is, the download number adding means 115 corresponds to the advertisement ID and user ID transmitted in the distribution number management database 180 when the download notification signal, the advertisement ID, and the user ID are transmitted from the user terminal 3. The number of downloads is read, incremented and updated.

[User terminal]
The configuration of the user terminal 3 in the third embodiment is shown in FIG. The configuration of the user terminal 3 is different from the second embodiment in that a download notification unit 340 exists. Further, the configuration of the content data list 325 is different. Further, the processing of the distribution number adding unit 333, the content reproduction unit 335, and the distribution number acquisition unit 339 is different.

  The configuration of the content data list 325 is as shown in FIG. That is, it is data including content ID, content data, advertisement ID, advertisement data, threshold count, threshold download count, distribution count, and download count. Compared with the second embodiment, a difference is that a threshold download number and a download number are added. When the user terminal 3 distributes the advertisement data to the other user terminal 3 and the other user terminal 3 receiving the download downloads the content data corresponding to the advertisement data, Is the number of times to be added. The threshold download count is a threshold determined for each content data. Basically, not only the distribution count but also the download count is not equal to or greater than the threshold download count, the content playback means 335 does not play the entire content data. The configuration of the advertisement data list 326 is the same as that in the second embodiment (see FIG. 21).

  The content reproduction means 335 reproduces the advertisement data in the common area 312 before the content data reproduction when the content data reproduction operation is performed. When the reproduction of the advertisement data is completed, the content reproduction unit 335 displays a screen asking whether to download the content data corresponding to the reproduced advertisement data on the display unit 303. If the user selects to download at this time, the download notification means 340 performs processing for transmitting the advertisement ID of the reproduced advertisement data, the user ID, and the download notification signal to the server 1. The user ID transmitted by the download notification unit 340 is the user ID of the other user terminal 3 stored in the common area 312 and attached to the reproduced advertisement data.

  Distribution number acquisition means 339 transmits a distribution number request signal and a user ID to server 1, and acquires an advertisement ID, the number of distributions corresponding to the advertisement ID, and the number of downloads from server 1. Then, the distribution count acquisition means 339 identifies the advertisement data in the user area 311 from the received advertisement ID, reads the corresponding distribution count and download count, and adds and updates the received distribution count and download count, respectively. To do.

  In the third embodiment, the advertisement data distribution process between the user terminals 3 is the same as that in the second embodiment, and a description thereof will be omitted. In the third embodiment, the processing for reproducing content data is different from that in the second embodiment. FIG. 43 shows a flowchart of the reproduction process.

  The user operates the operation means 304 of the user terminal 3 to perform an operation for reproducing the content data. The content reproduction means 335 of the user terminal 3 detects content data reproduction operation (S3101).

  The content reproduction means 335 confirms whether or not the advertisement data exists in the common area 312 (S3102). If there is no advertisement data in the common area 312 (S3102: NO), the content reproduction means 335 reproduces the advertisement data corresponding to the content data subjected to the reproduction operation (S3103). The content reproduction means 335 outputs the advertisement data to the audio output means 306, displays the advertisement data on the display means 303, or reproduces the video using both the audio output means 306 and the display means 303.

  On the other hand, when the advertisement data exists in the common area 312 in S3102, the content reproduction means 335 selects the advertisement data in the common area 312 according to the advertisement reproduction rule 315 set by the user, and the selected advertisement data Is reproduced (S3104).

  When the advertisement data has been reproduced, the content reproduction means 335 displays on the display means 303 whether or not to download the content data corresponding to the reproduced advertisement data on the display means 303 (S3105). When the user operates the operation unit 304 and selects to acquire content data (S3105: YES), the content acquisition unit 336 confirms whether the access point 2 is within the communicable range of the wireless communication unit 305. (S3106). When the access point 2 exists in the communicable range (S3106: YES), the content acquisition unit 336 connects to the server 1 via the access point 2.

  When connected to the server 1, the delivery count transmission means 338, among all the advertisement data existing in the common area 312, for the advertisement data whose delivery count is “1” or more, the advertisement delivery count data (advertisement ID, Data including the user ID and the number of distributions (see FIG. 19) is transmitted to the server 1 using the wireless communication means 305. Further, the download notification means 340 transmits the download notification signal, the advertisement ID of the reproduced advertisement data, and the user ID to the server 1 (S3107). The user ID transmitted by the download notification means 340 is the user ID of another user terminal 3 attached to the distributed advertisement data.

  When the network communication means 105 of the server 1 receives the advertisement delivery count data, the delivery count management database adding means 112 refers to the delivery count management database 180, and the advertisement ID and user ID included in the received advertisement delivery count data are The number of distributions corresponding to is specified and read (S3108). When the network communication unit 105 receives the download notification signal, the advertisement ID, and the user ID, the download number adding unit 115 is transmitted from the download notification unit 340 of the user terminal 3 with reference to the distribution number management database 180. The number of downloads corresponding to the advertisement ID and the user ID is read (S3108). The distribution count management database adding means 112 adds the distribution count included in the received advertisement distribution count data to the read distribution count (S3109). The download number adding means 115 increments and updates the read download number (S3109).

  On the other hand, after transmitting the advertisement distribution count data, the distribution count transmission means 338 sets the distribution count for the advertisement data transmitted to the server 1 to “0” (S3110). Here, the number of distributions is set to “0” in order to prevent the number of distributions from being transmitted to the server 1 twice. If the number of distributions is kept in the common area 312, when the user terminal 3 is connected to the server 1, the distribution number is transmitted to the server 1 again even though the distribution is not actually performed. become.

  After the processing of S3110, the content acquisition unit 336 transmits the advertisement ID of the reproduced advertisement data, the content request signal, and the user ID of the user terminal to the server 1 (S3111). The network communication means 105 of the server 1 receives the advertisement ID, the content request signal, and the user ID (S3112). Then, the content distribution unit 111 of the server 1 refers to the content database 170 and identifies corresponding data based on the received advertisement ID. Since the advertisement data and the content data are a set, the corresponding content data is determined from the advertisement ID (see FIG. 39).

  The content distribution unit 111 transmits the corresponding content data with advertisement to the user terminal 3 using the network communication unit 105 (S3113). The content distribution unit 111 adds the advertisement ID included in the transmitted content data with advertisement to the distribution count management database 180 (S3115).

  The wireless communication unit 305 of the user terminal 3 transmits content data with advertisement (content ID, content data, advertisement ID, advertisement data, threshold count, and threshold download count) transmitted from the server 1 via the access point 2. ) Is received (S3114). The content acquisition unit 336 stores the received data in the user area 311. At this time, the content acquisition unit 336 may record the reception time with reference to the clock 307.

  The content reproduction means 335 reads out, increments and updates the number of reproductions of the advertisement data reproduced in the common area 312 (S3117). Then, the content reproduction means 335 deletes all the advertisement data in which the number of reproductions is “1” or more and the number of distributions is “0” in the common area 312 (S3118). On the other hand, if the content data corresponding to the reproduced advertisement data is not downloaded in S3105 (S3105: NO), the content reproduction means 335B reads out, increments and updates the number of reproductions of the reproduced advertisement data (S3117). Thereafter, the content reproduction means 335 deletes all the advertisement data in which the number of reproductions is “1” or more and the number of distributions is “0” in the common area 312 (S3118).

  On the other hand, when there is no access point 2 in the communicable range in S3106 (S3106: NO), the content acquisition unit 336 downloads the URL with the content data with advertisement corresponding to the reproduced advertisement data, the reproduced advertisement ID, The user ID assigned to the reproduced advertisement data is stored in the download reservation list 313 (S3116). The content reproduction means 335 reads out the number of reproductions of the reproduced advertisement data, increments and updates it (S3117). Then, the content reproduction means 335 deletes all the advertisement data in which the number of reproductions is “1” or more and the number of distributions is “0” in the common area 312 (S3118).

  In the common area 312, the advertisement data whose distribution count is “1” or more is not deleted, so the advertisement distribution count data can be reliably transmitted to the server 1. Further, since the advertisement data is not deleted when the number of reproductions is “0”, the advertisement data can be surely shown to the user. Since the advertisement data is deleted when it is reproduced once or more, the advertisement data does not remain in the common area 312 indefinitely, and the capacity of the entire plurality of advertisement data does not exceed the capacity of the common area 312.

  When attempting to download the content data recorded in the content reservation list 313, the download notification means 340 transmits the advertisement ID, user ID, and download notification signal recorded in the content reservation list 313 to the server 1. When the server 1 receives the advertisement ID, the user ID, and the download notification signal, the download number adding means 115 reads the number of downloads corresponding to the received advertisement ID and user ID from the distribution number management database 170 and increments and updates it. . Thereafter, the content acquisition means 336 of the user terminal 3 performs processing for acquiring content data with advertisement.

  The download notification unit 340 downloads the content data other than whether to download the content data corresponding to the advertisement data immediately after the content reproduction unit 335 reproduces the advertisement data or to download the content data recorded in the download reservation list 313. The process of transmitting the notification signal to the server 1 is not performed. Therefore, even if the user performs an operation of downloading the desired content data with advertisement from the server 1 by his / her own intention, the download notification unit 340 does not perform the process of sending the download notification signal to the server 1.

  When the processing from S3101 to S3118 is completed, the content reproduction means 335 has the number of distributions of the advertisement data corresponding to the content data subjected to the reproduction operation equal to or greater than the threshold number, and the number of downloads corresponding to the content data subjected to the reproduction operation is the threshold value. It is confirmed whether or not the number of downloads is greater than or equal to (S3119). If the number of distributions is equal to or greater than the threshold number and the number of downloads is equal to or greater than the threshold number of downloads (S3119: YES), the content reproduction unit 335 reproduces the entire content data subjected to the reproduction operation on the display unit 303 or the audio output unit 306. Or it reproduces using both (S3121). If the number of distributions is less than the threshold number or the number of downloads is less than the threshold number of downloads (S3119: NO), the content playback means 335 only plays back the content data that has been played back (S3120).

  Note that the content reproduction means 335 may be configured to change the reproduction range of the content data according to the number of distributions and the number of downloads. That is, the content reproduction means 335 may be configured to gradually increase the range of content data to be reproduced as the number of distributions and the number of downloads increase. Further, the content reproduction means 335 may be configured to reproduce the entire content data if either the number of distributions or the number of downloads is equal to or greater than the threshold number or the threshold download number. The content reproduction means 335 may be configured not to reproduce the content data at all when the entire reproduction condition of the content data is not satisfied.

  Next, a process in which the user terminal 3 acquires the number of distributions and the number of downloads from the server 1 will be described. FIG. 44 is a flowchart of processing for obtaining the number of distributions and the number of downloads.

  A user using the user terminal 3 operates the operation unit 304 and connects to the server 1 via the access point 2. Subsequently, the distribution number acquisition unit 339 of the user terminal 3 transmits the distribution number request signal and the user ID to the server 1 using the wireless communication unit 305 (S3201).

  The network communication means 105 of the server 1 receives the distribution number request signal and the user ID (S3202). Subsequently, the distribution count transmission unit 113 of the server 1 searches the distribution count management database 180 based on the received user ID, and specifies the advertisement ID, the distribution count, and the download count (S3203). The distribution count transmission means 113 transmits the specified advertisement ID, the distribution count corresponding to the advertisement ID, and the download count corresponding to the advertisement ID to the user terminal 3 using the network communication means 105 (S3204). Thereafter, the distribution count transmission means 113 returns the distribution count and download count for the transmitted advertisement ID to “0” in the distribution count management database 180 (S3207).

  The reason why the number of distributions and the number of downloads are returned to “0” here is to prevent the number of distributions and the number of downloads from being transmitted to the user terminal 3 twice. If the advertisement data distribution count is retained, when the user terminal 3 connects to the server 1 again and tries to acquire the distribution count, the distribution count is again not yet distributed to the user. This is because it is acquired by the terminal 3. Similarly, if the number of downloads is kept in the server 1, when the user terminal 3 connects to the server 1 again to acquire the number of downloads, the number of downloads is not actually downloaded. This is because the user terminal 3 is again acquired.

  The wireless communication unit 305 of the user terminal 3 receives the advertisement ID, the distribution count, and the download count transmitted by the server 1 (S3205). Subsequently, the distribution number acquisition unit 339 of the user terminal 3 updates the distribution number and download number corresponding to the advertisement ID received in the user area 311 by adding the received distribution number and download number (S3206). ).

  Here, FIG. 45 and FIG. 47 show changes in data until the user terminal 3A having the user ID “1111” distributes the advertisement data and acquires the number of distributions and the number of downloads. Assume that the state of the user area 311A and the common area 312A of the user terminal 3A is as shown in FIG. 45A1 shows the state of the content data list 325A in the user area 311A, and FIG. 45A shows the state of the advertisement data list 326A in the common area 312A. When the user terminal 3A distributes the advertisement data A stored in the user area 311A and the other user terminal 3 receiving the advertisement data A downloads the content data A, the user terminal 3A downloads the content data A. Numbers are added (see FIG. 43, S3107 to S3115).

  On the other hand, assume that the distribution count management database 180 of the server 1 is in the state shown in FIG. The advertisement ID corresponding to the user ID “1111” is “A2”, which indicates that the user area 311A of the user terminal 3A stores the advertisement data A. The number of distributions and the number of downloads corresponding to the advertisement ID “A2” are “2” and “1”, respectively. This indicates that the other user terminal 3 that has received the distribution of the advertisement data A from the user terminal 3A has further distributed the advertisement data to the other user terminal 3 twice. Further, it indicates that any one of the user terminals 3 that has received the distribution of the advertisement data A from the user terminal 3A has downloaded the content data A (content data with advertisement) corresponding to the advertisement data A.

  When the user terminal 3A connects to the server 1 in this state to acquire the number of distributions and the number of downloads (see FIG. 44, S3201 to S3205), the data of the user area 311A and the common area 312A in the user terminal 3A The state changes as shown in FIG. 47 (see FIG. 44, S3206). 47A1 shows the state of the content data list 325A in the user area 311A, and FIG. 47A shows the state of the advertisement data list 326A in the common area 312A. In the user area 311A, the number of distributions corresponding to the content data A is added by the distribution number acquisition means 339A, and changes from “4” to “6”. Also, the number of downloads corresponding to the content data A is added by the distribution number acquisition means 339A, and changes from “0” to “1”. In the common area 312A, the number of distributions corresponding to the advertisement data B changes from “1” to “0”. This is because the advertisement distribution number data for the advertisement data B is transmitted to the server 1 by the distribution number transmission unit 338A and returned to “0” by the distribution number transmission unit 338A.

  On the other hand, since the server 1 transmits the number of distributions and the number of downloads to the user terminal 3A, the distribution number transmission means 113 corresponds to the advertisement ID “A2” in the user ID “1111” portion of the distribution number management database 180 The number of distributions and the number of downloads are set to “0” (refer to FIG. 44, S3207).

  In the user terminal 3A, the threshold count and the threshold download count corresponding to the content data A are “10” and “5”, respectively. Therefore, if the distribution count is +4 and the download count is +4, the user can obtain the content data. The whole A can be browsed.

<Operational effects of the third embodiment>
In the third embodiment, when the advertisement data is distributed to another user terminal 3 and the user who has viewed it downloads the content data corresponding to the advertisement data, the number of times is accumulated by the server. The user terminal 3 that has become a distribution source of the advertisement data can acquire the number of downloads. In addition to the number of times the advertisement data is distributed, the user who uses the other user terminal 3 that has received the distribution of the advertisement data will not be able to view all the content data unless the content data is downloaded. You can encourage the data to be distributed further.

It is a figure showing the system configuration | structure of the advertisement delivery system 10 in 1st Embodiment. It is a block diagram of the server 1 and the access point 2 in 1st Embodiment. 3 is a diagram illustrating a configuration of a content database 150. FIG. It is a block diagram of the user terminal 3 in 1st Embodiment. It is a figure showing the structure of the content data list. It is a figure showing the structure of the advertisement data list 322. It is a figure of the advertisement distribution rule in a user area. It is a figure of an advertisement reproduction rule. It is a key map showing distribution of advertising data A by user terminal 3A in a 1st embodiment. It is a flowchart showing the acquisition process of the content data with an advertisement in 1st Embodiment. It is a flowchart showing the delivery process of the user terminal 3 in 1st Embodiment. It is a flowchart showing the delivery process of the user terminal 3 in 1st Embodiment. It is a figure which shows the state of the data of user terminal 3A and user terminal 3B before advertisement data delivery. It is a figure which shows the state of the data of user terminal 3A and user terminal 3B after advertisement data delivery. It is a flowchart showing the reproduction | regeneration processing of the content data and advertisement data of the user terminal 3 in 1st Embodiment. It is a figure showing the system configuration | structure of the advertisement delivery system 20 in 2nd Embodiment. It is a block diagram of the server 1 and the access point 2 in 2nd Embodiment. 3 is a diagram illustrating a configuration of a distribution count management database 160. FIG. It is a figure which shows the structure of advertisement delivery frequency data. It is a block diagram of the user terminal 3 in 2nd Embodiment. It is a figure which shows the structure of the advertisement data list 324. It is a figure which shows the common area | region advertisement delivery rule. It is a conceptual diagram showing delivery of the advertisement data A by user terminal 3A in 2nd Embodiment, and acquisition of the frequency | count of delivery. It is a flowchart showing the acquisition process of the content data with an advertisement in 2nd Embodiment. It is a flowchart showing the delivery process between the user terminals 3 in 2nd Embodiment. It is a flowchart showing the delivery process between the user terminals 3 in 2nd Embodiment. It is a figure showing the data state of each user area 311 and common area 312 of user terminal 3A and user terminal 3B before advertising data distribution. It is a figure showing the data state of each user area 311 and common area 312 of user terminal 3A and user terminal 3B after advertising data distribution. It is a figure showing the data state of each user area | region 311 and common area 312 of the user terminal 3B and user terminal 3C before advertisement data delivery. It is a figure showing the state of the data of each user area | region 311 and common area 312 of the user terminal 3B and user terminal 3C after advertisement data delivery. It is a flowchart showing the advertisement data of the user terminal 3 in 2nd Embodiment, and content data reproduction | regeneration processing. It is a figure showing the advertisement delivery frequency data transmitted to the server 1 from the user terminal 3B. It is a figure showing the data state of the user area | region 311B and the common area | region 312B of the user terminal 3B after advertisement data reproduction | regeneration. It is a figure showing the state of the delivery frequency management database 160 before receiving advertisement delivery frequency data. It is a figure showing the state of the delivery frequency management database 160 after receiving advertisement delivery frequency data. 3 is a flowchart for processing in which a user terminal 3A acquires the number of distributions from a server 1; It is a figure showing the state of the data of user area 311A and common area 312A after user terminal 3A acquires the number of times of distribution from server 1. It is a block diagram of the server 1 and the access point 2 in 3rd Embodiment. It is a figure showing the structure of the content database 170. FIG. 3 is a diagram illustrating a configuration of a distribution count management database 180. FIG. It is a block diagram of the user terminal 3 in 3rd Embodiment. It is a figure showing the structure of the content data list 325. It is a flowchart showing the reproduction | regeneration processing of the content data and advertisement data of the user terminal 3 in 3rd Embodiment. It is a flowchart about the process in which the user terminal 3 acquires the frequency | count of delivery and the download count from the server 1 in 3rd Embodiment. It is an example of the data of the user area | region 311 and the common area | region 312 of the user terminal 3 in 3rd Embodiment. It is an example of the data of the delivery frequency management database 180 of the server 1 in 3rd Embodiment. In 3rd Embodiment, it is an example of the data of the user area | region 311 and the common area | region 312 after acquisition of the frequency | count of delivery and the number of downloads.

N ... Network 1 ... Server 101 ... Storage means (Server 1)
150 ... content database (server 1)
160 ... Distribution frequency management database (server 1)
102: Control means (server 1)
111 ... Content distribution means (server 1)
112 ... Distribution number management database addition means 112 (server 1)
113 ... Distribution number transmission means (server 1)
114... User ID giving means (server 1)
115 ... Download number addition means (server 1)
103 ... Display means (server 1)
104: Operating means (server 1)
105: Network communication means (server 1)
2 ... access point 3 ... user terminal 301 ... storage means (user terminal 3)
311 ... User area 312 ... Common area 302 ... Control means (user terminal 3)
331 ... User area advertisement selection means (user terminal 3)
332 ... Advertisement distribution means (user terminal 3)
333 ... Distribution number addition means (user terminal 3)
334 ... Advertisement receiving means (user terminal 3)
335 ... Content reproduction means (user terminal 3)
336 ... Content acquisition means (user terminal 3)
337 ... Common area advertisement selection means (user terminal 3)
338 ... Distribution number transmission means (user terminal 3)
339 ... Distribution number acquisition means (user terminal 3)
340 ... Download notification means (user terminal 3)
303 ... Display means (user terminal 3)
304 ... operation means (user terminal 3)
305 ... Wireless communication means (user terminal 3)
306 ... Audio output means (user terminal 3)
307 ... Clock (User terminal 3)

Claims (25)

A user terminal that has communication means and can send and receive advertisement data to and from other user terminals,
A user area that stores content data, advertisement data corresponding to the content data, and the number of times the advertisement data is distributed as a set, and a common area that stores advertisement data received from other user terminals; Storage means including:
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Advertisement distribution means for distributing the advertisement data selected by the user area advertisement selection means to other user terminals using the communication means;
Each time the advertisement distribution means distributes advertisement data, the number of distributions corresponding to the advertisement data distributed from the user area is read and incremented, and the distribution number addition means for updating the number of distributions in the user area;
Advertisement receiving means for receiving advertisement data from other user terminals using the communication means and storing the advertisement data in the common area;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
Before reproducing the content data stored in the user area to the reproduction output means, the advertisement data stored in the common area is reproduced on the reproduction output means, and corresponds to the content data stored in the user area. Content reproduction means for reading out the number of times the advertisement data is distributed and reproducing the content data in accordance with the number of distributions;
A user terminal comprising: The user area in the storage means further stores a threshold number of times corresponding to the content data,
When the reproduction operation of the content data stored in the user area is performed, the content reproduction means stores the advertisement data stored in the common area before reproducing the reproduced content data on the reproduction output means. If the number of times the advertisement data corresponding to the playback-played content data is played back on the playback output means is equal to or greater than the threshold number of times determined in accordance with the playback-played content data, the playback operation is performed. The user terminal according to claim 1, wherein the content data is reproduced as a whole, and if the number of times is less than the threshold number, the content data subjected to the reproduction operation is partially reproduced.   Content acquisition means for acquiring content data and advertisement data corresponding to the content data from a server having a content database for storing content data and advertisement data, and storing the content data in the user area is further provided. The user terminal according to claim 1.   Content acquisition that acquires content data, advertisement data corresponding to the content data, and a threshold number corresponding to the advertisement data from a server having a content database that stores the content data and the advertisement data, and stores the acquired content data in the user area The user terminal according to claim 2, further comprising means.   5. The user terminal according to claim 1, wherein the communication unit transmits / receives advertisement data to / from another user terminal using short-range wireless communication.   The user terminal according to any one of claims 1 to 5, wherein the content reproduction unit further includes a function of deleting advertisement data reproduced in the common area. An advertisement distribution system comprising: a user terminal that has communication means and is capable of sending and receiving advertisement data to and from other user terminals; and a server that can communicate with the user terminal via an access point and a network,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, a user area for storing the advertisement data in association with each other, and other user areas The advertisement data received from the user terminal, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the number of distributions of the advertisement data distributed by the user terminal are associated as one set. A storage unit that stores a user ID that is unique to each of the user terminals.
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, Advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, advertisement identification information corresponding to the advertisement data, and a user ID corresponding to the advertisement data to the other user terminals using the communication means; ,
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is output to the playback output means and played back, the advertisement data stored in the common area is played back on the playback output means, and the content stored in the user area is stored. Content reproduction means for reading the number of distributions of advertisement data corresponding to the data and reproducing the content data according to the number of distributions;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information and the number of distributions transmitted from the server are received, and the advertisement data corresponding to the received advertisement identification information is updated by adding the received number of distributions to the number of distributions stored in the user area. Distribution number acquisition means,
The server
Network communication means for communicating with the user terminal via a network and an access point;
Content distribution means for distributing content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data to the user terminal;
A distribution count management database for storing the advertisement identification information corresponding to the advertisement data distributed to each user terminal, the user ID of the user terminal, and the distribution count;
The distribution number data transmitted from the first distribution number transmission means of the user terminal is received, and the distribution number corresponding to the received user ID and advertisement identification information is read from the distribution number management database and read. A delivery count management database adding means for updating the received delivery count by adding the received delivery count;
A second distribution number transmission means for reading out the advertisement identification information corresponding to the user ID unique to each user terminal from the distribution number management database and the number of distributions, and transmitting the information to the user terminal;
An advertisement distribution system comprising: The content distribution means of the server further transmits a threshold number corresponding to each content to the user terminal,
In the storage means of the user terminal, the user area further stores a threshold number of times corresponding to each content data,
The content acquisition means further acquires the threshold number of times corresponding to the content data from the server,
When the reproduction operation of the content data stored in the user area is performed, the content reproduction means stores the advertisement data stored in the common area before reproducing the reproduced content data on the reproduction output means. If the number of times of delivery of the advertisement data corresponding to the content data that has been played back on the playback output means and corresponding to the content data that has been played back is equal to or greater than a threshold number of times that is determined corresponding to the content data that has been played back. 8. The advertisement distribution system according to claim 7, wherein the content data is reproduced as a whole, and if the content data is less than the threshold number of times, the content data subjected to the reproduction operation is partially reproduced.   The second distribution frequency transmission means of the server reads out the advertisement identification information corresponding to the user ID unique to the user terminal and the distribution frequency from the distribution frequency management database, and transmits them to the user terminal. The advertisement distribution system according to claim 7 or 8, wherein the read distribution number is updated to 0 later and updated. An advertisement distribution system comprising a user terminal having communication means and capable of transmitting and receiving advertisement data with other user terminals, and a server capable of communicating with the user terminal via an access point and a network, The user terminal can download content data from the server,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, the number of times the advertisement data is distributed, and the number of downloads of the content data by other user terminals are one set. The user area to be stored in association with each other, the advertisement data received from other user terminals, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the user terminal A storage area that stores a user ID that is unique to each of the user terminals, and includes a common area that stores the advertisement data distribution count in association with each other as a set;
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, An advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data to the other user terminals using the communication means;
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is reproduced and output to the reproduction output means, the advertisement data stored in the common area is reproduced on the reproduction output means, and the content data stored in the user area is stored. Content reproduction means for reading the number of distributions and the number of downloads of the advertisement data corresponding to the data, and reproducing the content data according to the number of distributions and the number of downloads;
Download notification means for transmitting advertisement identification information and a user ID of the reproduced advertisement data to the server when content data corresponding to the advertisement data reproduced by the content reproduction means is downloaded from the server;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information, the number of distributions, and the number of downloads transmitted from the server are received, and the number of distributions received and the number of downloads read from the user area for the advertisement data corresponding to the received advertisement identification information. And a distribution number acquisition means for adding and updating the received download number,
The server
Network communication means for communicating with the user terminal via a network and an access point;
Content distribution means for distributing content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data to the user terminal;
A distribution count management database that stores the advertisement identification information corresponding to the advertisement data distributed to each user terminal, the user ID of the user terminal, the distribution count, and the download count in association with each other;
The distribution number data transmitted from the first distribution number transmission means of the user terminal is received, and the distribution number corresponding to the received user ID and advertisement identification information is read from the distribution number management database and read. A delivery count management database adding means for updating the received delivery count by adding the received delivery count;
The advertisement identification information and the user ID transmitted by the download notification means of the user terminal are received, the number of downloads corresponding to the received advertisement identification information and the user ID is read from the distribution count management database, and incremented. Means for adding the number of downloads to be updated;
Second distribution number transmission means for reading out advertisement identification information, distribution number, and download number corresponding to each user ID unique to the user terminal from the distribution number management database, and transmitting to the user terminal;
An advertisement distribution system comprising: The content distribution unit of the server further transmits a threshold number of times and a threshold download number corresponding to each content to the user terminal,
In the storage means of the user terminal, the user area further stores a threshold count and a threshold download count corresponding to each content data,
The content acquisition means further acquires a threshold number of times and a threshold download number corresponding to the content data from the server,
When the reproduction operation of the content data stored in the user area is performed, the content reproduction means stores the advertisement data stored in the common area before reproducing the reproduced content data on the reproduction output means. The number of times the advertisement data corresponding to the content data that has been played back and played back on the playback output means is equal to or greater than a threshold number of times that is determined in correspondence with the content data that has been played back, and the playback operation is performed. If the number of downloads corresponding to the content data is equal to or greater than the threshold download count, the entire content data that has been operated for playback is reproduced. If the number of downloads is less than the threshold count or less than the threshold download count, The advertisement distribution system according to claim 10, wherein partial reproduction is performed.   The second distribution number transmission means of the server reads advertisement identification information, distribution number, and download number respectively corresponding to a user ID unique to the user terminal from the distribution number management database, and the user terminal The advertisement distribution system according to claim 10 or 11, wherein the advertisement distribution system updates the read distribution count and download count to 0 after transmission. In the advertisement distribution system, the common area of the user terminal further stores the number of reproductions corresponding to each advertisement data,
The content reproduction means of the user terminal is
For the advertisement data that has been reproduced, the number of reproductions is read from the common area, incremented and updated, and among the advertisement data stored in the common area, the number of reproductions is one or more and the number of distributions is zero. The advertisement distribution system according to any one of claims 7 to 12, further comprising a function of deleting the advertisement data being stored.   The first distribution number transmission means of the user terminal sends the distribution number and user ID of advertisement data distributed to other user terminals among the advertisement data stored in the common area to the server. The advertisement distribution system according to any one of claims 7 to 13, further comprising a function of setting the number of distributions to 0 after transmission.   The communication means of the user terminal transmits / receives various data to / from the server via another user terminal and the access point by short-range wireless communication. The advertisement distribution system according to one item. Use for an advertisement distribution system comprising a user terminal having communication means and capable of transmitting / receiving advertisement data to / from another user terminal, and a server capable of communicating with the user terminal via an access point and a network. A user terminal,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, a user area for storing the advertisement data in association with each other, and other user areas The advertisement data received from the user terminal, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the number of distributions of the advertisement data distributed by the user terminal are associated as one set. A storage unit that stores a user ID that is unique to each of the user terminals.
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, Advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, advertisement identification information corresponding to the advertisement data, and a user ID corresponding to the advertisement data to the other user terminals using the communication means; ,
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is output to the playback output means and played back, the advertisement data stored in the common area is played back on the playback output means, and the content stored in the user area is stored. Content reproduction means for reading the number of distributions of advertisement data corresponding to the data and reproducing the content data according to the number of distributions;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information and the number of distributions transmitted from the server are received, and the advertisement data corresponding to the received advertisement identification information is updated by adding the received number of distributions to the number of distributions stored in the user area. A user terminal comprising: a distribution frequency acquisition means. In the storage means of the user terminal, the user area further stores a threshold number of times corresponding to each content data,
The content acquisition means further acquires the threshold number of times corresponding to the content data from the server,
When the reproduction operation of the content data stored in the user area is performed, the content reproduction means stores the advertisement data stored in the common area before reproducing the reproduced content data on the reproduction output means. If the number of times of delivery of the advertisement data corresponding to the content data that has been played back on the playback output means and corresponding to the content data that has been played back is equal to or greater than a threshold number of times that is determined corresponding to the content data that has been played back. 17. The user terminal according to claim 16, wherein the entire content data is reproduced, and if the content data is less than the threshold number, the content data subjected to the reproduction operation is partially reproduced. Use for an advertisement distribution system comprising a user terminal having communication means and capable of transmitting / receiving advertisement data to / from another user terminal, and a server capable of communicating with the user terminal via an access point and a network. The user terminal is capable of downloading content data from the server,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, the number of times the advertisement data is distributed, and the number of downloads of the content data by other user terminals are one set. The user area to be stored in association with each other, the advertisement data received from other user terminals, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the user terminal A storage area that stores a user ID that is unique to each of the user terminals, and includes a common area that stores the advertisement data distribution count in association with each other as a set;
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, An advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data to the other user terminals using the communication means;
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is reproduced and output to the reproduction output means, the advertisement data stored in the common area is reproduced on the reproduction output means, and the content data stored in the user area is stored. Content reproduction means for reading the number of distributions and the number of downloads of the advertisement data corresponding to the data, and reproducing the content data according to the number of distributions and the number of downloads;
Download notification means for transmitting advertisement identification information and a user ID of the reproduced advertisement data to the server when content data corresponding to the advertisement data reproduced by the content reproduction means is downloaded from the server;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information, the number of distributions, and the number of downloads transmitted from the server are received, and the number of distributions received and the number of downloads read from the user area for the advertisement data corresponding to the received advertisement identification information. And a distribution frequency acquisition means for updating the received download count by adding the received download count. In the storage means of the user terminal, the user area further stores a threshold count and a threshold download count corresponding to each content data,
The content acquisition means further acquires a threshold number of times and a threshold download number corresponding to the content data from the server,
When the reproduction operation of the content data stored in the user area is performed, the content reproduction means stores the advertisement data stored in the common area before reproducing the reproduced content data on the reproduction output means. The number of times the advertisement data corresponding to the content data that has been played back and played back on the playback output means is equal to or greater than a threshold number of times that is determined in correspondence with the content data that has been played back, and the playback operation is performed. If the number of downloads corresponding to the content data is equal to or greater than the threshold download count, the entire content data that has been operated for playback is reproduced. If the number of downloads is less than the threshold count or less than the threshold download count, The user terminal according to claim 18, wherein partial reproduction is performed. The common area of the user terminal further stores the number of reproductions corresponding to each advertisement data,
The content reproduction means of the user terminal is
For the advertisement data that has been reproduced, the number of reproductions is read from the common area, incremented and updated, and among the advertisement data stored in the common area, the number of reproductions is one or more and the number of distributions is zero. The user terminal according to any one of claims 16 to 19, further comprising a function of deleting the advertisement data.   The first distribution number transmission means transmits the distribution number and user ID for the advertisement data distributed to other user terminals among the advertisements stored in the common area, and then distributes the number of distributions to the server. 21. The user terminal according to any one of claims 16 to 20, further comprising a function of setting 0 to 0.   The user terminal according to any one of claims 16 to 21, wherein the communication unit transmits / receives data to / from another user terminal and an access point using short-range wireless communication. . A program that allows a user terminal to function as a user terminal that has communication means and can send and receive advertisement data to and from other user terminals,
The user terminal is
A user area that stores content data, advertisement data corresponding to the content data, and the number of times the advertisement data is distributed as a set, and a common area that stores advertisement data received from other user terminals; Storage means including:
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Advertisement distribution means for distributing the advertisement data selected by the user area advertisement selection means to other user terminals using the communication means;
Each time the advertisement distribution means distributes advertisement data, the number of distributions corresponding to the advertisement data distributed from the user area is read and incremented, and the distribution number addition means for updating the number of distributions in the user area;
Advertisement receiving means for receiving advertisement data from other user terminals using the communication means and storing the advertisement data in the common area;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
Before reproducing the content data stored in the user area to the reproduction output means, the advertisement data stored in the common area is reproduced on the reproduction output means, and corresponds to the content data stored in the user area. A program that reads out the number of distributions of advertisement data to be played and functions as a content reproduction unit that reproduces the content data in accordance with the number of distributions. A program for an advertisement distribution system, comprising: a user terminal having communication means and capable of transmitting / receiving advertisement data to / from another user terminal; and a server capable of communicating with the user terminal via an access point and a network. There,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, a user area for storing the advertisement data in association with each other, and other user areas The advertisement data received from the user terminal, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the number of distributions of the advertisement data distributed by the user terminal are associated as one set. A storage unit that stores a user ID that is unique to each of the user terminals.
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, Advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, advertisement identification information corresponding to the advertisement data, and a user ID corresponding to the advertisement data to the other user terminals using the communication means; ,
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is output to the playback output means and played back, the advertisement data stored in the common area is played back on the playback output means, and the content stored in the user area is stored. Content reproduction means for reading the number of distributions of advertisement data corresponding to the data and reproducing the content data according to the number of distributions;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information and the number of distributions transmitted from the server are received, and the advertisement data corresponding to the received advertisement identification information is updated by adding the received number of distributions to the number of distributions stored in the user area. Function as a means of obtaining the number of distributions,
The server,
Network communication means for communicating with the user terminal via a network and an access point;
Content distribution means for distributing content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data to the user terminal;
A distribution count management database for storing the advertisement identification information corresponding to the advertisement data distributed to each user terminal, the user ID of the user terminal, and the distribution count;
The distribution number data transmitted from the first distribution number transmission means of the user terminal is received, and the distribution number corresponding to the received user ID and advertisement identification information is read from the distribution number management database and read. A delivery count management database adding means for updating the received delivery count by adding the received delivery count;
The advertisement identification information corresponding to the user ID unique to each user terminal and the number of distributions are read from the distribution number management database and function as second distribution number transmission means for transmitting to the user terminal. A program for an advertisement distribution system. A program for an advertisement distribution system, comprising: a user terminal having communication means and capable of transmitting / receiving advertisement data to / from another user terminal; and a server capable of communicating with the user terminal via an access point and a network. The user terminal can download content data from the server,
The user terminal is
Content data, advertisement data corresponding to the content data, advertisement identification information for identifying the advertisement data, the number of times the advertisement data is distributed, and the number of downloads of the content data by other user terminals are one set. The user area to be stored in association with each other, the advertisement data received from other user terminals, the advertisement identification information of the advertisement data, the user ID of the other user terminal, and the user terminal A storage area that stores a user ID that is unique to each of the user terminals, and includes a common area that stores the advertisement data distribution count in association with each other as a set;
Content acquisition means for acquiring content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data from the server, and storing the content data in the user area;
User area advertisement selection means for selecting advertisement data to be distributed from the user area;
Common area advertisement selection means for selecting advertisement data to be distributed from the common area;
The advertisement data selected by the user area advertisement selection means, the advertisement identification information of the advertisement data, and the user ID unique to the user terminal are associated with each other and distributed to other user terminals using the communication means, An advertisement distribution means for distributing the advertisement data selected by the common area advertisement selection means, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data to the other user terminals using the communication means;
Each time the advertisement distribution means distributes advertisement data, a distribution number addition means that increments and updates the number of distributions corresponding to each of the distributed user area advertisement data and the distributed common area advertisement data;
Reproduction output means for reproducing and outputting content data and advertisement data stored in the storage means;
The advertisement data distributed from the user area of the other user terminal, the advertisement identification information of the advertisement data, and the user ID of the other user terminal are received using the communication means, and the number of distributions is set to 0. The communication means includes the advertisement data distributed from the common area of other user terminals, the advertisement identification information corresponding to the advertisement data, and the user ID corresponding to the advertisement data. Using an advertisement receiving means for storing in the common area as a set with a distribution count of 0;
Before the content data stored in the user area is reproduced and output to the reproduction output means, the advertisement data stored in the common area is reproduced on the reproduction output means, and the content data stored in the user area is stored. Content reproduction means for reading the number of distributions and the number of downloads of the advertisement data corresponding to the data, and reproducing the content data according to the number of distributions and the number of downloads;
Download notification means for transmitting advertisement identification information and a user ID of the reproduced advertisement data to the server when content data corresponding to the advertisement data reproduced by the content reproduction means is downloaded from the server;
First of all, the advertisement data stored in the common area is transmitted to the server, the distribution number data including the advertisement identification information, the distribution number, and the user ID for the advertisement data distributed to other user terminals. Distribution number transmission means,
The advertisement identification information, the number of distributions, and the number of downloads transmitted from the server are received, and the number of distributions received and the number of downloads read from the user area for the advertisement data corresponding to the received advertisement identification information. And the received number of downloads to function as a distribution number acquisition means for updating,
The server,
Network communication means for communicating with the user terminal via a network and an access point;
Content distribution means for distributing content data, advertisement data corresponding to the content data, and advertisement identification information for identifying the advertisement data to the user terminal;
A distribution count management database that stores the advertisement identification information corresponding to the advertisement data distributed to each user terminal, the user ID of the user terminal, the distribution count, and the download count in association with each other;
The distribution number data transmitted from the first distribution number transmission means of the user terminal is received, and the distribution number corresponding to the received user ID and advertisement identification information is read from the distribution number management database and read. A delivery count management database adding means for updating the received delivery count by adding the received delivery count;
The advertisement identification information and the user ID transmitted by the download notification means of the user terminal are received, the number of downloads corresponding to the received advertisement identification information and the user ID is read from the distribution count management database, and incremented. Means for adding the number of downloads to be updated;
Read the advertisement identification information, the number of distributions, and the number of downloads corresponding to each user ID unique to the user terminal from the distribution number management database, and function as second distribution number transmission means for transmitting to the user terminal A program for an advertisement distribution system characterized by the above.

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