JP5265630B2 - Offline advertisement distribution server and offline advertisement distribution method - Google Patents

Description

  The present invention relates to an offline advertisement distribution server and an offline advertisement distribution method for distributing advertisements to a user terminal browsing a web page in an offline state.

  When browsing a Web page, a technique (link prefetch) is known in which a Web page linked to a currently displayed Web page is pre-read using a band not used in a communication path. For example, Patent Literature 1 discloses a communication data prefetching device that can make data prefetching status information easy to visually grasp for a user.

JP 2001-101063 A

  Data prefetching technology is used in situations where data communication occurs intermittently (for example, data communication in a moving vehicle such as a Shinkansen), and is offline for a moment or for a fixed period (for example, a short period of about 5 minutes). Even in such a case, it is possible to continue browsing the Web page using the pre-read data.

  Incidentally, in recent years, it has become common for web pages to display advertisements such as banner advertisements in addition to content. It is necessary to display advertisements within a predetermined advertiser's budget, and the web page administrator (server) manages the advertising cost based on the number of display times, the number of clicks, etc. The advertisement display in is realized.

  However, when an advertisement is displayed in the offline state, the administrator (server) of the Web page cannot manage browsing of the Web page in the offline state, and the advertisement may be displayed exceeding the advertiser's budget. There is sex.

  The present invention has been made in view of such a problem, and an object thereof is to provide an offline advertisement distribution server and an offline advertisement distribution method for distributing an advertisement according to an advertiser's budget amount in an offline state. .

  (1) An offline advertisement distribution server that distributes advertisements to a user terminal that displays a web page in an offline state, and includes advertisement information related to the advertisement displayed in the offline state and conditions for displaying the advertisement in the offline state. Display condition transmitting means for transmitting advertisement display conditions to be displayed when the user terminal is in an online state, and an offline determination step for causing the user terminal to determine that the user terminal has shifted from an online state to an offline state; A control program for executing an advertisement display control step for displaying the advertisement according to the advertisement display condition in response to the user terminal shifting from an online state to an offline state is transmitted when the user terminal is in an online state. Control program transmitting means , Offline advertising distribution server equipped with.

  According to the offline advertisement distribution server of (1), an advertisement is displayed on a user terminal in an offline state according to a predetermined advertisement display condition (for example, the number of display times). At this time, since the display of the advertisement according to the advertisement display condition is executed based on the control program transmitted from the offline advertisement distribution server of (1), according to the offline advertisement distribution server of (1), the offline state The advertisement distribution in can be controlled. Therefore, it is possible to provide an offline advertisement distribution server that can distribute advertisements according to the advertiser's budget amount in the offline state.

  (2) The control program causes the user terminal to determine that the user terminal has shifted from an offline state to an online state, and in response to the user terminal shifting from an offline state to an online state. An offline state information transmission step of transmitting log information including offline time of the user terminal, and based on the log information received from the user terminal and billing information per unit time of the advertisement, The offline advertisement distribution server according to (1), further comprising display condition determining means for determining display conditions.

  According to the offline advertisement distribution server of (2), log information in the offline state is received from the user terminal, and this log information is fed back to the advertisement display condition. Thereby, the accuracy of advertisement distribution in the offline state can be improved, and as a result, the advertisement according to the budget amount of the advertiser can be distributed in the offline state.

  (3) The advertisement information transmitted by the display condition transmission unit includes a URL indicating a link destination of the advertisement, and the control program sends a web page corresponding to the URL included in the advertisement information to the user terminal. The offline advertisement distribution server according to (1) or (2), further executing a Web page acquisition step of acquiring in advance when the user terminal is in an online state.

  According to the offline advertisement distribution server of (3), when the advertisement displayed in the offline state is clicked by the user, the advertiser's Web page can be appropriately displayed even in the offline state.

  (4) The offline advertisement distribution according to any one of (1) to (3), wherein the display condition transmission unit transmits the advertisement information and the advertisement display condition to the user terminal in response to a request from the user terminal. server.

  According to the offline advertisement distribution server of (4), only when there is a request from the user terminal, in order to transmit advertisement information and advertisement display conditions necessary for advertisement distribution in the offline state to the user terminal, It is possible to prevent useless communication between the two.

  (5) An offline advertisement distribution method for distributing an advertisement to a user terminal that browses a web page in an offline state, wherein advertisement information related to the advertisement displayed in the offline state and a condition for displaying the advertisement in the offline state A control program for executing an advertisement display control step for transmitting the advertisement display condition when the user terminal is in an online state and for causing the user terminal to display the advertisement according to the advertisement display condition in an offline state. And transmitting when the user terminal is in an online state.

  According to the offline advertisement distribution method of (5), the same effect as that of the offline advertisement distribution server of (1) can be obtained.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement according to an advertiser's budget amount can be delivered in an offline state.

It is a figure which shows the structure of the offline advertisement delivery server of 1st Embodiment. It is a figure which shows advertisement display log DB of the said offline advertisement delivery server. It is a figure which shows advertisement DB of the said offline advertisement delivery server. It is a figure which shows terminal DB of the said offline advertisement delivery server. It is a figure which shows terminal advertisement DB of a user terminal. It is a flowchart which shows the flow of a process of the said offline advertisement delivery server. It is a figure which shows the structure of the offline advertisement delivery server of 2nd Embodiment. It is a figure which shows advertisement DB of the said offline advertisement delivery server. It is a figure which shows terminal advertisement DB of a user terminal. It is a flowchart which shows the flow of a process of the said offline advertisement delivery server.

  Embodiments of the present invention will be described below with reference to the drawings.

[First Embodiment]
With reference to FIGS. 1-6, the offline advertisement delivery server 1 of 1st Embodiment is demonstrated.

[Configuration of offline advertisement distribution server 1]
Referring to FIG. 1, offline advertisement distribution server 1 is connected to user terminal 2 so as to be communicable, and distributes advertisements to user terminal 2 that displays a Web page. Note that the offline advertisement distribution server 1 can distribute advertisements to the online terminal and the offline user terminal 2, but in the present embodiment, the offline advertisement distribution server 1 distributes advertisements to the offline user terminal 2. explain.
The offline advertisement distribution server 1 includes a display condition transmission unit 11, a control program transmission unit 12, a state information reception unit 13, an advertisement display log DB 111, an advertisement DB 112, a terminal DB 113, and a display condition determination unit 14. Consists of including.

  The display condition transmission means 11 transmits advertisement information and advertisement display conditions to the user terminal 2 when the user terminal 2 is in an online state. Here, the advertisement information refers to information related to an advertisement displayed on the user terminal 2 in an offline state, and includes, for example, banner image data of the advertisement. The advertisement display condition refers to a condition for displaying an advertisement in the offline state, and includes, for example, the number of times an advertisement is displayed in the offline state and the number of clickable advertisements. The advertisement display conditions are determined by the display condition determining means 14 as will be described later.

  The control program transmission means 12 transmits to the user terminal 2 a control program that causes the user terminal 2 to execute the following processing when the user terminal 2 is in an online state. Specifically, the control program causes the user terminal 2 to determine that the user terminal 2 has shifted from the online state to the offline state, and in response to the user terminal 2 shifting from the online state to the offline state. An advertisement display control step for displaying an advertisement according to the advertisement display condition (for example, the number of times specified by the advertisement display condition), an online determination step for determining that the user terminal 2 has shifted from the offline state to the online state, This is a program that executes an offline state information transmission step of transmitting log information of the user terminal 2 in response to the user terminal 2 shifting from the offline state to the online state. The log information is the time when the user terminal 2 was browsing the web page in the offline state (offline time), the number of times the user terminal 2 displayed the advertisement in the offline state, and the user terminal 2 clicking the advertisement in the offline state. Including the number of times

  The status information receiving unit 13 receives the log information transmitted from the user terminal 2 in the offline status information transmitting step.

  The advertisement display log DB 111 stores log information received by the state information receiving unit 13. Specifically, as shown in FIG. 2, the advertisement display log DB 111 is associated with terminal identification information for identifying the user terminal 2, advertisement identification information for identifying an advertisement displayed on the user terminal 2 in an offline state, The display information (for example, the display count) of the advertisement in the offline state, the offline start time of the user terminal 2 and the offline end time of the user terminal 2 (log information) are stored.

  The advertisement DB 112 stores, for each advertisement managed by the offline advertisement distribution server 1, billing information per unit time of the advertisement. Specifically, as shown in FIG. 3, the advertisement DB 112 is associated with advertisement identification information that identifies an advertisement managed by the offline advertisement distribution server 1, and advertiser identification information that identifies an advertiser of the advertisement, Stores advertisement information indicating the image data of the advertisement, the advertiser's budget (for example, a monthly budget), an offline distribution stop budget that is a budget amount for canceling offline distribution, and billing information per unit time of the advertisement .

  In the present embodiment, the number of advertisements displayed is used as billing information. Therefore, the number of advertisements that can be distributed to one user terminal 2 per unit time is used as the billing information per unit time. In view of this, in the advertisement DB 112 of the present embodiment, displayable PV (display count) that can be displayed per unit time of the advertisement is stored as charging information per unit time. Here, the displayable PV per unit time is calculated from the actual value distributed so far by the offline advertisement distribution server 1 in the online state and the offline state. For example, the average PV per unit time is calculated as the average UU per unit time ( It is calculated by dividing by (unique user). That is, the displayable PV per unit time is the number of advertisements displayed per unit time for one unique user.

  As illustrated in FIG. 4, the terminal DB 113 stores information including the average offline time and the average PV of the user terminal 2 in association with the terminal identification information. The terminal DB 113 is updated based on the log information transmitted from the user terminal 2.

  Returning to FIG. 1, the display condition determination unit 14 determines an advertisement display condition for displaying an advertisement in an offline state from the log information and the charging information per unit time. In the present embodiment, the display condition determination unit 14 determines the advertisement display condition from the charging information per unit time stored in the advertisement DB 112 and the average offline time of the user terminal 2 stored in the terminal DB 113. Specifically, as shown in the advertisement DB 112, the advertisement with the advertisement identification information “111” has a displayable PV per unit time (minute) of one, and as shown in the terminal DB 113, the terminal identification information The user terminal 2 of “A001” has an average offline time of 5 minutes. Therefore, the display condition determination unit 14 determines that the advertisement with the advertisement identification information “111” is displayed up to five times on the user terminal 2 with the terminal identification information “A001” in the offline state as the advertisement display condition. . In addition, the display condition determination means 14 is good also as not determining the advertisement display condition regarding the said advertiser's advertisement, when the advertiser's remaining budget is less than an offline delivery cancellation budget.

  As described above, in the offline advertisement distribution server 1 of the present embodiment, advertisement display information including advertisement image data and advertisement display conditions (for example, display count) of the advertisement are transmitted to the user terminal 2 in advance. Thus, advertisement distribution to the user terminal 2 in the offline state is realized.

[Configuration of user terminal 2]
In response to such a configuration of the offline advertisement distribution server 1, the user terminal 2 includes a display condition reception unit 21, a terminal advertisement DB 211, a communication state determination unit 22, a display control unit 23, a state information transmission unit 24, It is comprised including.

The display condition receiving unit 21 receives advertisement information and advertisement display conditions transmitted from the offline advertisement distribution server 1.
As shown in FIG. 5, the terminal advertisement DB 211 stores the received advertisement information and advertisement display conditions.

  The communication state determination unit 22 determines whether the user terminal 2 is online or offline. That is, the communication state determination means 22 is an offline determination step that determines that the user terminal 2 has shifted from the online state to the offline state, and an online determination step that determines that the user terminal 2 has shifted from the offline state to the online state. , Means for executing. The communication state determination unit 22 executes the offline determination step and the online determination step according to the control program transmitted from the offline advertisement distribution server 1.

  The display control unit 23 displays an advertisement corresponding to the advertisement information (image data) stored in the terminal advertisement DB 211 in an offline state according to the advertisement display condition. Referring to FIG. 5, display control means 23 displays an advertisement of “A.jpg” on user terminal 2 up to five times in the offline state. That is, the display control unit 23 is a unit that executes an advertisement display control step of displaying an advertisement according to the advertisement display condition in response to the user terminal 2 shifting from the online state to the offline state. The display control means 23 executes the advertisement display control step according to the control program transmitted from the offline advertisement distribution server 1.

  When the user terminal 2 shifts from the offline state to the online state, the state information transmitting unit 24 displays log information in the offline state (offline start time, offline end time, advertisement display count in the offline state, etc.) in the offline advertisement distribution server 1. Send to. That is, the state information transmission means 24 is a means for executing an offline state information transmission step of transmitting log information including the offline time of the user terminal 2 in response to the user terminal 2 shifting from the offline state to the online state. is there. The state information transmission unit 24 executes an offline state information transmission step in accordance with the control program transmitted from the offline advertisement distribution server 1.

[Hardware configurations of offline advertisement distribution server 1 and user terminal 2]
The hardware of the offline advertisement distribution server 1 described above can be configured by a general computer. For example, a general computer includes a central processing unit (CPU) as a control unit, and a memory (RAM, ROM), a hard disk (HDD), and an optical disk (CD, DVD, etc.) as a storage unit, and a network communication device. Various wired and wireless LAN devices as display devices, for example, various displays such as liquid crystal displays and plasma displays, and as input devices, for example, keyboards and pointing devices (mouse, tracking ball, etc.) Are connected by a bus line. In such a general computer, the CPU controls the offline advertisement distribution server 1 in an integrated manner, reads and executes various programs as appropriate, and cooperates with the hardware described above, thereby providing various functions according to the present invention. Is realized.
Note that the hardware configuration of the user terminal 2 can also be configured by a general computer, similar to the offline advertisement distribution server 1.

[Processing of offline advertisement distribution server 1]
Then, the process of the offline advertisement delivery server 1 of this embodiment is demonstrated with reference to FIG.

  S101, S201: The control unit (control program transmission means 12) of the offline advertisement distribution server 1 transmits a control program to the user terminal 2 in a situation where the user terminal 2 is in an online state. The transmission of the control program can be performed at an arbitrary timing. For example, the control program can be transmitted based on a request from the user terminal 2 (including a request based on a user operation and a request automatically made every certain period). Can do. The user terminal 2 stores the received control program in a predetermined area of the storage unit.

  S103: The control unit (display condition determination unit 14) of the offline advertisement distribution server 1 determines the advertisement display condition from the charging information per unit time stored in the advertisement DB 112 and the log information (average offline time) stored in the terminal DB 113. To decide. At this time, when the remaining budget of the advertiser is less than the offline distribution stop budget, the display condition determining unit 14 may not determine the advertisement display condition regarding the advertisement of the advertiser.

  S105, S203: The control unit (display condition transmission unit 11) of the offline advertisement distribution server 1 transmits the advertisement information and the advertisement display condition to the user terminal 2 in a situation where the user terminal 2 is in the online state. Note that the transmission of the advertisement display condition (or determination in S103) can be performed based on a request from the user terminal 2 (including a request based on a user operation and a request automatically made at regular intervals). The user terminal 2 stores advertisement information and advertisement display conditions in the terminal advertisement DB 211.

S205: The control unit (communication state determination unit 22) of the user terminal 2 determines whether or not the user terminal 2 is in an offline state.
S207: When the user terminal 2 is in an offline state, the control unit (display control means 23) of the user terminal 2 displays an advertisement corresponding to the advertisement information (image data) stored in the terminal advertisement DB 211 as an advertisement display condition. To display. Here, when the advertisement is displayed on the user terminal 2 as many times as the advertisement display condition in the offline state, the display control unit 23 does not display the advertisement on the user terminal 2 thereafter. In this case, a free advertisement (for example, an advertisement of the Web page itself that displays the advertisement) may be displayed instead of the advertisement.

S209: The control unit (communication state determination unit 22) of the user terminal 2 determines whether or not the user terminal 2 is in the offline state, that is, whether or not the offline state has shifted to the online state.
S211: When the user terminal 2 shifts to the online state, the control unit (state information transmission unit 24) of the user terminal 2 transmits log information to the offline advertisement distribution server 1.

  S107, 109: When receiving the log information, the control unit (status information receiving unit 13) of the offline advertisement distribution server 1 updates the advertisement display log DB 111, the advertisement DB 112, and the terminal DB 113 based on the received log information. The updated advertisement DB 112 and terminal DB 113 are used to determine advertisement display conditions in S103.

[Effect of offline advertisement distribution server 1]
According to the offline advertisement distribution server 1 of the present embodiment described above, an advertisement is displayed on the user terminal 2 according to a predetermined advertisement display condition (for example, the display count) even in the offline state. . At this time, since the display of the advertisement according to the advertisement display condition is executed based on the control program, the offline advertisement distribution server 1 of the present embodiment appropriately controls the advertisement distribution to the user terminal 2 in the offline state. can do. Therefore, it is possible to provide an offline advertisement distribution server that can distribute advertisements according to the advertiser's budget amount in the offline state.

  Further, the offline advertisement distribution server 1 receives log information in the offline state from the user terminal 2, and determines advertisement display conditions based on the log information. As a result, the log information for each user terminal 2 can be fed back to the advertisement display conditions, so that the accuracy of advertisement distribution in the offline state can be improved. As a result, in the offline state, the advertisement corresponding to the advertiser's budget amount can be sent Can be delivered.

  Further, the offline advertisement distribution server 1 is necessary for the advertisement distribution in the offline state only when there is a request from the user terminal 2 (including a request based on a user operation and a request automatically made at certain intervals). Since the advertisement information and advertisement display conditions are transmitted to the user terminal, useless communication with the user terminal 2 can be prevented.

[Second Embodiment]
Next, an offline advertisement distribution server 1A according to the second embodiment will be described with reference to FIGS. While the offline advertisement distribution server 1 of the first embodiment only distributes an advertisement (for example, a banner advertisement) to the user terminal 2 in the offline state, the offline advertisement distribution server 1A of the second embodiment When an advertisement distributed to the user terminal 2A in the offline state is clicked, it is possible to shift to a linked web page (advertiser web page).

[Configuration of offline advertisement distribution server 1A]
With reference to FIG. 7, the structure of 1 A of offline advertisement delivery servers of 2nd Embodiment is demonstrated. In addition, about the structure same as 1st Embodiment, the same code | symbol is attached | subjected and detailed description is abbreviate | omitted. The offline advertisement distribution server 1A is communicably connected to the user terminal 2A, and includes a display condition transmission unit 11A, a control program transmission unit 12A, a state information reception unit 13, an advertisement display log DB 111, an advertisement DB 112A, and a terminal DB 113. And display condition determining means 14.

  When the user terminal 2A is online, the display condition transmission unit 11A transmits advertisement information and advertisement display conditions to the user terminal 2A. Here, the advertisement information transmitted by the display condition transmitting unit 11A of the second embodiment includes a link destination URL indicating a URL of a Web page displayed when the advertisement is clicked in addition to the banner image data of the advertisement. Including.

  Thus, in the offline advertisement distribution server 1A of the second embodiment, the advertisement DB 112A is associated with the advertisement identification information as shown in FIG. 8 in order to transmit the link destination URL as the advertisement information to the user terminal 2A. The link URL is stored. In addition to the offline determination step, the advertisement display control step, the online determination step, and the offline state information transmission step, the control program transmitted by the control program transmission means 12A includes a Web page corresponding to the link destination URL included in the advertisement information. A Web page acquisition step for acquiring in advance when the user terminal 2A is in an online state is included.

[Configuration of User Terminal 2A]
In response to the configuration of the offline advertisement distribution server 1A, the user terminal 2A receives the display condition receiving unit 21, the terminal advertisement DB 211A, the communication state determining unit 22, the display control unit 23A, the state information transmitting unit 24, Web page acquisition means 25A.

  Here, the Web page acquisition unit 25A acquires in advance the Web page (HTML data) corresponding to the link destination URL included in the advertisement information when the user terminal 2A is online. That is, the Web page acquisition unit 25A is a unit that executes a Web page acquisition step of acquiring in advance the Web page corresponding to the link destination URL included in the advertisement information when the user terminal 2A is online. The web page acquisition unit 25A executes a web page acquisition step according to the control program transmitted from the offline advertisement distribution server 1A.

As shown in FIG. 9, the terminal advertisement DB 211A stores the linked Web page acquired by the Web page acquisition unit 25A in association with the advertisement identification information.
In addition, when an advertisement distributed in the offline state is clicked, the display control unit 23A reads a linked web page stored in the terminal advertisement DB 211A and displays the web page on the user terminal 2A.

[Processing of offline advertisement distribution server 1A]
Next, the processing of the offline advertisement distribution server 1A according to the second embodiment will be described with reference to FIG. In addition, about the process same as the offline advertisement delivery server 1 of 1st Embodiment, the same code | symbol is attached | subjected and detailed description is abbreviate | omitted.

  S101, S201: The control unit (control program transmission unit 12A) of the offline advertisement distribution server 1A transmits a control program to the user terminal 2A at an arbitrary timing when the user terminal 2 is in an online state. The control program includes a program for causing the user terminal 2A to execute the Web page acquisition step.

  S103: The control unit (display condition determination unit 14) of the offline advertisement distribution server 1A determines the advertisement display condition.

  S105, S203: The control unit (display condition transmitting unit 11A) of the offline advertisement distribution server 1A includes advertisement information including a link destination URL for the user terminal 2 at an arbitrary timing in a situation where the user terminal 2 is in an online state, Send advertisement display conditions.

  S204A: The control unit (Web page acquisition unit 25A) of the user terminal 2A refers to the link destination URL in the online state, acquires the link destination Web page (HTML data), and stores it in the terminal advertisement DB 211A.

S205: The control unit (communication state determination unit 22) of the user terminal 2A determines whether or not the user terminal 2A is in an offline state.
S207A: When the user terminal 2A is in an offline state, the control unit (display control unit 23A) of the user terminal 2A displays an advertisement corresponding to the advertisement information stored in the terminal advertisement DB 211 according to the advertisement display condition. At this time, when the displayed advertisement is clicked, the display control unit 23A reads the linked web page from the terminal advertisement DB 211 and displays the web page on the user terminal 2A.

S209: The control unit (communication state determination unit 22) of the user terminal 2A determines whether or not the user terminal 2A is in the offline state, that is, whether or not the offline state has shifted to the online state.
S211: When the user terminal 2A shifts to an online state, the control unit (state information transmission unit 24) of the user terminal 2A transmits log information to the offline advertisement distribution server 1A.

  S107, 109: When receiving the log information, the control unit (state information receiving unit 13) of the offline advertisement distribution server 1A updates the advertisement display log DB 111, the advertisement DB 112A, and the terminal DB 113 based on the received log information.

[Effect of offline advertisement distribution server 1A]
According to the offline advertisement distribution server 1A of the second embodiment described above, when an advertisement displayed in the offline state is clicked by the user, the advertiser's web page can be appropriately displayed even in the offline state. it can.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

  For example, in the above embodiment, the advertisement display count is used as the billing information. However, the present invention is not limited to this, and the number of clicks on the displayed advertisement may be used. In this case, advertisement display conditions may be determined from the average number of clicks per unit time of the advertisement and the log information of the user terminal 2 (2A) as billing information per unit time.

1, 1A offline advertisement distribution server 11, 11A display condition transmission means 12, 12A control program transmission means 13 status information reception means 111 advertisement display log DB
112, 112A Advertising DB
113 Terminal DB
2,2A user terminal

Claims (4)

An offline advertisement distribution server that distributes advertisements to a user terminal that displays a web page in an offline state,
Display conditions for transmitting, when the user terminal is in an online state, the advertisement information related to the advertisement to be displayed in the offline state, and the upper limit number of times to be charged when displaying the advertisement in the offline state as an advertisement display condition A transmission means;
An offline determination step that causes the user terminal to determine that the user terminal has transitioned from an online state to an offline state, and the user terminal that has occurred during the offline state when the user terminal has transitioned from an online state to an offline state. An advertisement display control step for counting the number of processes to be charged and displaying the advertisement up to the maximum number of times set as the advertisement display condition, and causing the user terminal to shift the user terminal from an offline state to an online state An online determination step for determining that the user terminal has been performed , and an offline state information transmission step for transmitting log information including the offline time of the user terminal in response to the user terminal shifting from the offline state to the online state . Control program, said user End and a control program transmitting means for transmitting when it is online,
The log information received from the user terminal includes the upper limit number of times set as the advertisement display condition, which is stored in a storage unit, and is the number of processes to be charged that can be executed per unit time of the advertisement. Display condition determining means for determining a value obtained by dividing the average offline time, which is an average of the offline time,
An offline advertisement distribution server comprising: The advertising information transmitted by the display condition transmitting means includes a URL indicating a link destination of the advertisement,
Wherein the control program, the user terminal, the Web page corresponding to the URL included in the advertisement information, to claim 1, further executing a Web page acquisition step of previously acquired when the user terminal is online The offline advertisement distribution server described. The display condition transmitting means, the response to a request from the user terminal, offline advertisement distribution server according to claim 1 or 2 transmits the advertisement information and the advertisement display condition to the user terminal. An offline advertisement distribution method for distributing advertisements to a user terminal browsing a web page in an offline state,
A step of transmitting, when the user terminal is in an online state, advertisement information relating to the advertisement to be displayed in an offline state, and an upper limit number of processes to be charged when displaying the advertisement in an offline state as an advertisement display condition; ,
An offline determination step that causes the user terminal to determine that the user terminal has transitioned from an online state to an offline state, and the user terminal that has occurred during the offline state when the user terminal has transitioned from an online state to an offline state. An advertisement display control step for counting the number of processes to be charged and displaying the advertisement up to the maximum number of times set as the advertisement display condition, and causing the user terminal to shift the user terminal from an offline state to an online state An online determination step for determining that the user terminal has been performed , and an offline state information transmission step for transmitting log information including the offline time of the user terminal in response to the user terminal shifting from the offline state to the online state . Control program, said user Transmitting when youngest is online,
The log information received from the user terminal includes the upper limit number of times set as the advertisement display condition, which is stored in a storage unit, and is the number of processes to be charged that can be executed per unit time of the advertisement. Determining an average offline time divided by an average of the offline time
Offline advertising delivery method including

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