JP5393638B2 - Electronic book terminal, method and program - Google Patents

Description

  The present invention relates to an electronic book terminal, a method, and a program that provide shopping opportunities using an electronic book as a platform.

  In recent years, with the development of mobile terminals, a form called an electronic book in which an electronic book is stored in a mobile terminal equipped with a small display device and displayed on the display device for reading is becoming widespread. Since it is sufficient to store electronic books, not books printed on paper, in a dedicated terminal, electronic books can be easily carried in large quantities.

  A method of managing the browsing situation of a book and using it for marketing has been developed since the book has been digitized. In Patent Document 1, objective marketing information is calculated from the reading situation such as the reading time of the electronic book. An electronic book system is disclosed.

JP 2004-252869 A

  Also, since it is computerized data, attempts have been made to develop new media that has never existed by fusing book data and music data. For example, on July 16, 2010, an electronic book called “Singing Whale” by Ryu Murakami was released, and in this electronic book, predetermined music flows along with the story of a feature novel. .

  However, in the above-mentioned electronic book, when the user wants to purchase music that flows simultaneously, a Web page or another application for purchasing this music must be launched, which is cumbersome for the user and willing to purchase. May decline.

  The present invention has been made in view of such a problem, and an electronic book that can be purchased without a complicated operation such as launching another application for a product whose purchase motivation has increased with the electronic book as an opportunity. An object is to provide a terminal, a method, and a program.

(1) and the book information reading means for reading a book information of the electronic book, based on the read book information, and book view display means for displaying a book view screen that displays the contents of the electronic book, displayed on the book view screen Product selection receiving means for receiving a selection operation for a product related to the electronic book associated with each page of the electronic book, and product information reading means for reading product information about the product received by the product selection receiving means A related book information reading unit that reads related book information that is associated with the product received by the product selection receiving unit and includes information on another electronic book different from the electronic book, and the product information reading unit reads A shopping view for displaying the product information of the product and the related book information read by the related book information reading means. An electronic book terminal comprising shopping view display means for displaying a screen instead of the book view screen.

In the electronic book terminal of (1), when the shopping view display unit accepts an operation for selecting a product (related product) related to the electronic book displayed on the book view screen, the shopping view of the related product is displayed instead of the book view screen. Display the screen. Thereby, it is possible to provide the user with an opportunity to purchase a product whose purchase will increase with the electronic book without performing a complicated operation such as starting another application.
Further, on the shopping view screen, not only related products but also other electronic books (related books) associated with the related products are displayed. Thereby, about a digital book which an electronic book terminal displays, a series of cycles, such as a digital book-> related product-> related book-> related product ... is generated, and smooth distribution of an electronic book is realizable.

(2) The shopping view display unit displays, instead of the book view screen, a first shopping view screen that displays the product information of the product read by the product information reading unit, and the first shopping view On the screen, when the product selection accepting unit accepts the selection operation of the other electronic book, a second shopping view screen that displays the related book information of the accepted other electronic book is displayed as the first shopping view. The electronic book terminal according to (1), which is displayed instead of a screen .

(3) An electronic book DB that stores book information of a plurality of electronic books, product information related to the electronic book stored in the electronic book DB, and the electronic book associated with the product, A shopping DB for storing related book information including information on other electronic books different from each other, and a related information updating unit for updating the shopping DB, wherein the product information reading unit and the related book information reading unit are The product information and the related book information are read from a shopping DB, and the related information update unit stores the product information and the related book information stored in an electronic book server connectable via a communication network and the shopping DB. in the case where the has been the product information and the related book information is different, the electronic book server to the previous Symbol product information and the associated certificate E-book terminal according to to gather information (1) or (2).

According to the electronic book terminal of (3), browsing of an electronic book and selection of related products or related books can be performed only in a DB (database) provided in the electronic book terminal, that is, in an offline state. Moreover, according to the electronic book terminal of (3), the product information of the related products and the related book information of the related books stored in the electronic book DB and the shopping DB can be updated.

  (4) The electronic book terminal according to (1), wherein the product information reading unit and the related book information reading unit read the product information and the related book information from an electronic book server connectable via a communication network.

  According to the electronic book terminal of (4), since necessary information is read from the server as appropriate, it is not necessary to store extra information.

(5) A step of reading the book information of the electronic book executed by the computer, a step of displaying a book view screen for displaying the contents of the electronic book based on the read book information, and a screen displayed on the book view screen A step of accepting a selection operation of a product related to the electronic book associated with each page of the electronic book, a step of reading product information relating to the accepted product, a correspondence with the received product, and the electronic A step of reading related book information including information of another electronic book different from the book, and a step of displaying, instead of the book view screen, a shopping view screen displaying the product information of the product and the related book information And a method comprising:

(6) to the computer, a step of reading the book information of the electronic book, based on the read book information, and displaying the book view screen that displays the contents of the electronic book, displayed on the book view screen the A step of accepting a selection operation of a product related to the electronic book associated with each page of the electronic book, a step of reading product information relating to the accepted product, and the electronic book associated with the received product, A step of reading related book information including information on other electronic books different from each other; a step of displaying a shopping view screen displaying the product information of the product and the related book information instead of the book view screen; A program that executes

  According to the method of (5) or the program of (6), the same effect as the electronic book terminal of (1) is produced.

  ADVANTAGE OF THE INVENTION According to this invention, while being able to provide a user with an opportunity to purchase a product whose purchase motivation has increased with an electronic book as an opportunity, without performing a complicated operation such as starting another application, the electronic book can be smoothly distributed. Can be realized.

It is a figure which shows the structure of the electronic book terminal of 1st Embodiment. It is a figure which shows electronic book DB. It is a figure which shows shopping DB. It is a figure which shows the example of a display of the display part of an electronic book terminal. It is a flowchart which shows the book purchase process of an electronic book terminal. It is a flowchart which shows the relevant information update process of an electronic book terminal. It is a flowchart which shows the electronic book browsing process of an electronic book terminal. It is a figure which shows the structure of the electronic book viewer of 2nd Embodiment.

[First Embodiment]
Hereinafter, a first embodiment of the present invention will be described with reference to FIGS.

[Configuration of Electronic Book Terminal 1]
First, the configuration of the electronic book terminal 1 according to the first embodiment will be described with reference to FIG.
The electronic book terminal 1 is a portable terminal having a display unit for browsing an electronic book, and includes a purchase means 10, a book information reading means 11, a book view display means 12, a product selection receiving means 13, and product information. The reading means 14, the related book information reading means 15, the shopping view display means 16, the related information update means 17, the electronic book DB 18, and the shopping DB 19 are configured.

  The purchase means 10 performs a predetermined settlement process in response to a purchase instruction from the user, purchases an electronic book from the electronic book server 2, that is, receives electronic book data from the electronic book server 2. Upon receiving the electronic book data, the purchasing means 10 stores the received data in the electronic book DB 18 and the shopping DB 19.

  With reference to FIG. 2, the electronic book DB 18 stores book data (book information) of the electronic book in association with the book ID and book name of the purchased book, and the product associated with the electronic book. The product ID of (related product) is stored. Here, the book data of the electronic book includes music data and moving image data flowing during browsing in addition to text data and image data of the book. In addition, the related products include various products such as music that is played while browsing an electronic book and a travel pack to an area that is related to the electronic book. Correspondence between these products and electronic books is appropriately performed by an administrator of the electronic book server 2 or an electronic book seller. Note that the association between a product and an electronic book is not limited to a one-to-one correspondence, and one product may be associated with a plurality of electronic books, or a plurality of products may be associated with one electronic book. . In order to associate a plurality of products with one electronic book, related products may be associated with each page of the electronic book.

  Next, with reference to FIG. 3, the shopping DB 19 stores product data (product information) and related book data (related book information) of the related product in association with the product ID and product name of the related product. Here, the product data of the related product includes settlement information at the time of purchase of the related product and an introduction text of the related product, and the related book data includes the electronic book (related book) associated with the related product. The book name, introduction text, and settlement information of the related book are included.

  The purchasing means 10 receives from the electronic book server 2 various information (electronic book data) to be stored in the electronic book DB 18 and the shopping DB 19. That is, the electronic book data includes product data and related book data in addition to the book data of the electronic book.

The book information reading unit 11 reads book data stored in the electronic book DB 18. For example, the book information reading unit 11 reads book data of a book selected by the user from the electronic book DB 18 on a predetermined book selection screen.
The book view display unit 12 displays a book view screen 30 that displays the contents of the electronic book on the display unit of the electronic book terminal 1 based on the book data read by the book information reading unit 11. The details of the book view screen 30 will be described later with reference to FIG. 4, but the book view screen 30 is associated with the displayed electronic book page in addition to the book display unit 31 that displays the contents of the electronic book. At least a product selection unit 32 that receives an operation for selecting the selected product is included.

The merchandise selection accepting unit 13 accepts a selection operation of a merchandise selection unit 32 (specifically, a shopping view switching button 311 described later) by the user on the book view screen 30.
The merchandise information reading means 14 reads the merchandise data related to the merchandise received by the merchandise selection accepting means 13 from the shopping DB 19.
The related book information reading unit 15 is an electronic book associated with the product received by the product selection receiving unit 13 and is different from the electronic book displayed on the book display unit 31 of the book view screen 30. The related book data of (related book) is read from the shopping DB 19.

  The shopping view display unit 16 displays the shopping view screen 50 displaying the product data read by the product information reading unit 14 and the related book data read by the related book information reading unit 15 instead of the book view screen 30. Details of the shopping view screen 50 will be described later with reference to FIG. 4, but in addition to the product description unit 51 that displays the contents of the related products, the shopping view screen 50 includes the related books associated with the related products. The related book selection part 52 which receives selection operation, and the goods purchase part 53 which receives purchase operation of related goods are included at least. As will be described later with reference to FIG. 4, when the shopping view display unit 16 receives a selection operation of the related book selection unit 52 on the shopping view screen 50, the shopping view display unit 16 replaces the shopping view screen 50 with the shopping view screen 50 on the display unit of the electronic book terminal 1. 70 is displayed.

The related information update unit 17 is connected to the product data of the related product corresponding to the electronic book stored in the electronic book DB 18 from the electronic book server 2 that can be connected via the communication network, and the related data associated with the related product. Collect relevant book data for the book. When the related information update unit 17 collects the product data and the related book data, the related information update unit 17 stores these data in the electronic book DB 18 and the shopping DB 19. Thereby, even if the related product of the electronic book purchased once is updated later, the latest data can be reflected about the purchased electronic book.
Note that the collection timing from the electronic book server 2 can be any timing. For example, collection may be performed based on an instruction from the user, or collection may be performed at a predetermined cycle.

[Hardware Configuration of Electronic Book Terminal 1]
The hardware of the electronic book terminal 1 described above can be configured by a general computer. For example, a general computer includes a central processing unit (CPU) as a control unit, and a memory (RAM, ROM), a hard disk (HDD), and an optical disk (CD, DVD, etc.) as a storage unit, and a network communication device. Various wired and wireless LAN devices as display units, for example, various displays such as liquid crystal displays and plasma displays, and as input devices, for example, keyboards and pointing devices (mouse, tracking balls, etc.) Are connected by a bus line. In such a general computer, the CPU controls the electronic book terminal 1 in an integrated manner, reads and executes various programs as appropriate, and cooperates with the hardware described above to perform various functions according to the present invention. Realized.

[Display Example of Display Unit of Electronic Book Terminal 1]
Subsequently, referring to FIG. 4, a display example of the display unit of the electronic book terminal 1, that is, the book view screen 30 displayed by the book view display unit 12 and the shopping view screen 50 displayed by the shopping view display unit 16. And 70 will be described.
4 (1) shows a book view screen 30, FIG. 4 (2) shows a shopping view screen 50 for related products, and FIG. 4 (3) shows a shopping view screen 70 for related books.

  Referring to FIG. 4 (1), the book view screen 30 includes a book display unit 31 and a product selection unit 32. The book display unit 31 displays the contents of the electronic book, and the product selection unit 32 displays a shopping view switching button 311 (product selection reception unit 13) that receives a product selection operation associated with the displayed page of the electronic book. ) Is displayed. In FIG. 4A, the book display unit 31 displays a page on which “XXBGM” flows. Therefore, the product selection unit 32 displays a shopping view switching button 311 for accepting the selection operation of “XXBGM”. In FIG. 4A, only one shopping view switching button 311 is provided. However, when there are a plurality of products associated with the displayed page of the electronic book, an operation for selecting the product is performed. Multiple buttons to accept are also displayed.

Subsequently, when the shopping view switching button 311 is operated on the book view screen 30 and the selection operation of “◯◯ BGM” is received by the product selection receiving unit 13, the shopping view display unit 16 displays the shopping shown in FIG. The view screen 50 (related product) is displayed.
The shopping view screen 50 includes a product description unit 51, a related book selection unit 52, and a product purchase unit 53. The product description section 51 displays the contents of related products, and in FIG. 4 (2), various information (including composer, publisher, price, etc.) such as the product name and introduction of the selected “XXBGM”. indicate. The related book selection unit 52 is a book selection button (product selection receiving means 13) for receiving a selection operation of a related book associated with the related product. In FIG. 4B, the related book selection unit 52 is associated with “XXBGM”. A book selection button 521 that receives a selection operation of the book “B975” and a book selection button 522 that receives a selection operation of the related book “B555” are displayed. The product purchase unit 53 displays a book view switching button 531 that returns to the book view screen 30 and a purchase button 532 that accepts a purchase operation of related products.
When the book view switching button 531 is operated, the book view display means 12 switches from the shopping view screen 50 to the book view screen 30, and when the purchase button 532 is operated, a predetermined settlement process by the purchasing means 10 is performed. Is done.

Further, when the book selection button 521 is operated on the shopping view screen 50 and the selection operation of the related book “B975” is received by the product selection receiving means 13, the shopping view display means 16 displays the shopping view shown in FIG. The screen 70 (related book) is displayed.
The shopping view screen 70 includes a related book explanation unit 71 and a related book purchase unit 72. The related book description section 71 displays the contents of the related book, and in FIG. 4 (3), various information (including the author, publisher, price, etc.) such as the book name and introduction of the selected “B975”. To do. The related book purchase unit 72 includes various buttons for receiving a selection operation on the shopping view screen 70, such as a book view switching button 721 for returning to the book view screen 30, a purchase button 722 for receiving a related book purchase operation, and the shopping view screen 50. A return shopping view switching button 723 is displayed.
When the book view switching button 721 is operated, switching from the shopping view screen 70 to the book view screen 30 is performed by the book view display means 12, and when the purchase button 722 is operated, a predetermined settlement process by the purchasing means 10 is performed. When the shopping view switching button 723 is operated, the shopping view display means 16 switches the shopping view screen 70 to the shopping view screen 50.

[Processing of electronic book terminal 1]
Next, processing of the electronic book terminal 1 will be described with reference to FIGS. FIG. 5 shows a book purchase process of the electronic book terminal 1, FIG. 6 shows a related information update process of the electronic book terminal 1, and FIG. 7 shows an electronic book browsing process of the electronic book terminal 1.

[Book purchase processing]
The book purchase process will be described with reference to FIG. The book purchase processing is performed in response to a book purchase operation by the user, for example, an operation of the purchase button 722 on the shopping view screen 70 in FIG.
S1: Upon receiving a book purchase operation from the user, the purchase means 10 of the electronic book terminal 1 performs a predetermined payment process, for example, a payment process using a credit card.
S2: Subsequently, the purchase means 10 of the electronic book terminal 1 receives data of the electronic book to be purchased (book data of the electronic book, product data, and related book data) from the electronic book server 2.
S3: Subsequently, the purchasing means 10 of the electronic book terminal 1 stores the received data in the electronic book DB 18 and the shopping DB 19 and ends the process.

[Related information update processing]
The related information update process will be described with reference to FIG. The related information update process is performed at an arbitrary timing such as an instruction from the user or a predetermined cycle.
S11: The related information update unit 17 of the electronic book terminal 1 checks the purchased electronic book stored in the electronic book DB 18.
S12: Subsequently, the related information update unit 17 of the electronic book terminal 1 accesses the electronic book server 2 and relates to the related information (the product data of the related product corresponding to the electronic book owned and the related product. Related book data of related books).
S13: Subsequently, the related information update unit 17 of the electronic book terminal 1 stores the collected related information in the electronic book DB 18 and the shopping DB 19, and ends the process.
Note that the related information update unit 17 of the electronic book terminal 1 collects only information in which the information stored in the electronic book DB 18 and the shopping DB 19 is different from the information stored in the electronic book server 2 when collecting the related information. It is good as well. That is, when the latest information is stored in the electronic book DB 18 and the shopping DB 19, the related information may not be collected from the electronic book server 2.

[Electronic book browsing process]
The electronic book browsing process will be described with reference to FIG. The electronic book browsing process is performed in response to a user's electronic book selection operation on a predetermined book selection screen.

S21: The book information reading means 11 of the electronic book terminal 1 reads the book data of the electronic book selected by the user from the electronic book DB 18.
S22: Subsequently, the book view display unit 12 of the electronic book terminal 1 displays the book view screen 30 for displaying the contents of the electronic book on the display unit of the electronic book terminal 1 based on the read book data.
S23: Subsequently, the product selection accepting unit 13 of the electronic book terminal 1 accepts a selection operation of the product selection unit 32 by the user on the book view screen 30. At this time, if the merchandise selection accepting unit 13 accepts the selection operation, the process proceeds to S24, and if the selection operation is not accepted, the process proceeds to S22 and the display of the book view screen 30 is continued.

S24: Subsequently, the merchandise information reading means 14 of the electronic book terminal 1 reads the merchandise data related to the merchandise received in S23 from the shopping DB 19. Moreover, the related book information reading means 15 of the electronic book terminal 1 reads the related book data of the related book matched with the goods read by S24 from shopping DB19.
S25: Subsequently, the shopping view display means 16 of the electronic book terminal 1 displays the shopping view screen 50 instead of the book view screen 30 based on the product data and related book data read in S24.

S <b> 26: Subsequently, the control unit of the electronic book terminal 1 accepts a selection operation of the purchase button 532 by the user on the shopping view screen 50. At this time, when the selection operation of the purchase button 532 is accepted, a purchase process by a predetermined settlement process is performed, and the display of the shopping view screen 50 is continued. On the other hand, when the selection operation of the purchase button 532 is not accepted, the process proceeds to S27.
S27: Subsequently, the product selection accepting unit 13 of the electronic book terminal 1 accepts a selection operation of the book selection buttons 521 and 522 by the user on the shopping view screen 50. At this time, when the selection operation of the book selection buttons 521 and 522 is accepted, the process proceeds to S28, and when the selection operation is not accepted, the process proceeds to S30.

S28: Subsequently, the shopping view display means 16 of the electronic book terminal 1 displays the shopping view screen 70 instead of the shopping view screen 50 based on the related book data read in S24.
S29: Subsequently, the control unit of the electronic book terminal 1 accepts a selection operation of the purchase button 722 by the user on the shopping view screen 70. At this time, when the selection operation of the purchase button 722 is accepted, a purchase process by a predetermined settlement process, for example, a book purchase process shown in FIG. 5 is performed and the display of the shopping view screen 70 is continued. On the other hand, when the selection operation of the purchase button 722 is not accepted, the process proceeds to S30.

  S30: Subsequently, the control unit of the electronic book terminal 1 accepts a selection operation from the user, and displays a screen corresponding to the accepted selection operation. That is, when the selection operation of the book view switching button 531 on the shopping view screen 50 or the selection operation of the book view switching button 721 on the shopping view screen 70 is received, the process proceeds to S22, the book view screen 30 is displayed, and the shopping view screen 30 is displayed. When the selection operation of the shopping view switching button 723 on the view screen 70 is accepted, the process proceeds to S25 and the shopping view screen 50 is displayed.

  The electronic book terminal 1 according to the present embodiment has been described above. In such an electronic book terminal 1, by operating the shopping view switching button 311 displayed simultaneously on the book view screen 30, it is possible to perform a purchase operation for a product related to the displayed electronic book page. Therefore, when purchasing related products, it is not necessary to start up a separate purchase application, and it is possible to prevent the user's desire to purchase from being reduced.

  In the electronic book terminal 1, the related product shopping view screen 50 introduces not only a screen for purchasing the related product but also another electronic book (related book) associated with the related product. It is said. Thereby, about a digital book which electronic book terminal 1 displays, a series of cycles, such as a digital book-> related product-> related book-> related product ... is generated, and smooth distribution of an electronic book is realizable.

[Second Embodiment]
Next, an electronic book viewer 1A according to the second embodiment will be described with reference to FIG. In the first embodiment, the electronic book terminal 1 includes the purchasing unit 10 to the related information updating unit 17. However, in the second embodiment, the purchasing unit 10 to the related information updating unit 17 is added to the user terminal 100 (computer). Is different in that it is an application (program) called an electronic book viewer 1A.
Since the function of each means is basically the same as that of the first embodiment, the same reference numerals are given and description thereof is omitted.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

For example, the book information reading unit 11, the product information reading unit 14, and the related book information reading unit 15 read predetermined data from the electronic book DB 18 and the shopping DB based on a user's selection operation. However, when a user's selection operation is accepted, the electronic book server 2 may be accessed and predetermined data may be read out. Even with such a configuration, it is possible to browse the latest information about the electronic book owned by the user.
Note that the data read directly from the electronic book server 2 may be only one data among the book data of the electronic book, the product data, and the related book data, or may be two or more data.

DESCRIPTION OF SYMBOLS 1 Electronic book terminal 10 Purchase means 11 Book information read-out means 12 Book view display means 13 Goods selection reception means 14 Product information read-out means 15 Related book information read-out means 16 Shopping view display means 17 Related information update means 18 Electronic book DB
19 Shopping DB
2 Electronic book server 1A Electronic book viewer 1A

Claims (6)

Book information reading means for reading book information of an electronic book;
Book view display means for displaying a book view screen for displaying the contents of the electronic book based on the read book information;
Product selection accepting means for accepting an operation for selecting a product related to the electronic book associated with each page of the electronic book displayed on the book view screen;
Product information reading means for reading product information related to the product received by the product selection receiving means;
Related book information reading means for reading related book information that is associated with the product received by the product selection receiving means and includes information on another electronic book different from the electronic book;
Shopping view display means for displaying, instead of the book view screen, a shopping view screen displaying the product information of the product read by the product information reading means and the related book information read by the related book information reading means. When,
An electronic book terminal comprising: The shopping view display means displays, instead of the book view screen, a first shopping view screen that displays the product information of the product read by the product information reading means, and in the first shopping view screen, When the product selection accepting unit accepts the selection operation of the other electronic book, the second shopping view screen that displays the related book information of the accepted other electronic book is replaced with the first shopping view screen. The electronic book terminal according to claim 1 displayed . An electronic book DB for storing book information of a plurality of electronic books;
A shopping DB that stores product information of products related to the electronic book stored in the electronic book DB and related book information that is associated with the product and includes information on other electronic books different from the electronic book When,
Related information updating means for updating the shopping DB;
With
The product information reading unit and the related book information reading unit read the product information and the related book information from the shopping DB,
The related information update unit is configured such that the product information and the related book information stored in the electronic book server connectable via a communication network are different from the product information and the related book information stored in the shopping DB. to, e-book terminal according to 請 Motomeko 1 or 2 to gather the electronic book server to the previous SL product information and the related book information.   The electronic book terminal according to claim 1, wherein the product information reading unit and the related book information reading unit read the product information and the related book information from an electronic book server connectable via a communication network. The computer runs,
Reading the book information of the electronic book;
Displaying a book view screen that displays the contents of the electronic book based on the read book information;
Receiving a selection operation for a product related to the electronic book associated with each page of the electronic book displayed on the book view screen;
Reading product information about the received product;
Reading related book information that is associated with the received product and includes information of another electronic book different from the electronic book;
Displaying the shopping view screen displaying the product information of the product and the related book information instead of the book view screen;
Including methods. On the computer,
Reading the book information of the electronic book;
Displaying a book view screen that displays the contents of the electronic book based on the read book information;
Receiving a selection operation for a product related to the electronic book associated with each page of the electronic book displayed on the book view screen;
Reading product information about the received product;
Reading related book information that is associated with the received product and includes information of another electronic book different from the electronic book;
Displaying the shopping view screen displaying the product information of the product and the related book information instead of the book view screen;
A program that executes

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