JP5453698B2 - Broadcast system, advertisement providing method, and program - Google Patents

Description

  The present invention relates to an advertisement providing method.

For example, Patent Literature 1 discloses an interactive service system that performs bidirectional information transmission / reception based on a viewer's response in conjunction with a broadcast program of a broadcasting station, and collects information from the viewer through this interactive service system. Analyzing and extracting viewers' preference trends, and interactive service agents with agent systems that provide advertisers with marketing information and plan events and broadcast programs based on the extracted results A system is disclosed.
JP 2002-132874 A

  The present invention has been made from the above-described background, and an object thereof is to provide an advertisement according to the viewing behavior of the viewer.

  In order to achieve the above object, a broadcasting system according to the present invention includes an operation detection unit that detects an operation of a viewer on a television receiver in a predetermined time zone of a television broadcast, and an operation detected by the operation detection unit. Based on the advertisement selection means for selecting an advertisement to be provided, and advertisement providing means for causing the television receiver to display the advertisement selected by the advertisement selection means by the end of the television broadcast program.

  Preferably, the operation detecting means detects a viewer's operation in a plurality of time zones within a television broadcast time zone, and the advertisement selecting means is based on a plurality of operations detected in a plurality of time zones. , Select an ad.

  Preferably, the advertisement selection means selects an advertisement related to a sponsor of the television broadcast when an operation more than a predetermined number of times is detected by the operation detection means for the same television broadcast.

  Preferably, the information processing apparatus further includes option providing means for displaying an option related to the content of the television broadcast on a viewer's television receiver, and the operation detecting means detects a selection operation for the option displayed by the option providing means. To do.

  Preferably, the option providing means displays, for each quiz broadcast in the quiz program, an option for selecting the correct person from among the performers of the quiz program, and the operation detecting means announces the correct answer of each quiz. The selection operation of the option in the time zone until is detected.

  The advertisement providing method according to the present invention provides a method based on a step of detecting an operation of a viewer on a television receiver in a predetermined time zone during a television broadcast, and an operation detected in the predetermined time zone. Selecting an advertisement to be displayed, and displaying the selected advertisement on the television set by the end of the television broadcast program.

  In addition, the program according to the present invention includes a step of detecting a viewer's operation on the television receiver in a predetermined time zone during a television broadcast, and an advertisement to be provided based on the operation detected in the predetermined time zone. And a step of causing the computer to execute the step of displaying the selected advertisement on the television receiver by the end of the television broadcast program.

  In addition, the program according to the present invention includes a step of detecting a viewer's operation on the television receiver in a predetermined time zone during a television broadcast, and an advertisement to be provided based on the operation detected in the predetermined time zone. And a step of causing the BML browser to execute the step of displaying the selected advertisement on the television receiver before the end of the television broadcast program.

  Preferably, the program is included in the BML file of the television broadcast.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement according to a viewer's viewing behavior can be provided.

FIG. 1 is a diagram illustrating the configuration of the broadcast system 1.
As illustrated in FIG. 1, the broadcasting system 1 includes a television receiver 10, a BML editing terminal 20, and a broadcasting facility 30.
A television remote controller 12 (a television remote controller) is attached to the television receiver 10. The viewer can control the television receiver 10 by operating the television remote controller 12.
The television receiver 10 has a BML file browsing function (BML browser function) in addition to a function to output terrestrial digital broadcasting, and acquires a BML file from the broadcasting facility 30 in accordance with a viewer instruction. A data broadcast corresponding to the acquired BML file is output.

  The BML editing terminal 20 is, for example, a computer terminal, and edits a BML file in accordance with an editor's operation. When the editing of the BML file is completed, the BML editing terminal 20 outputs the edited BML file to the broadcasting facility 30. Note that the BML editing terminal 20 is installed inside the broadcasting facility 30, for example.

  The broadcasting facility 30 transmits radio waves of terrestrial digital broadcasting.

FIG. 2 is a diagram illustrating a functional configuration of the BML file 5 generated by the BML editing terminal 20.
As illustrated in FIG. 2, the BML file 5 includes a layout file 500, a schedule file 510, an option file 520, a correct answer file 530, an operation detection module 540, an operation evaluation module 550, an advertisement file 560, an advertisement selection module 570, and An advertisement providing module 580 is included.
A part of the BML file 5 may be realized by the function of the BML browser.

  In the BML file 5, a layout file 500 is a data file that defines content allocation. The layout file 500 of this example defines at least an option display area, a correct display area, and an advertisement display area.

The schedule file 510 is a data file that defines timing related to display or operation of each content. The schedule file 510 of the present example includes an option presentation period in which options are displayed, an operation reception period in which an option selection operation is received, a correct answer presentation period in which correct answers are displayed, At least an advertisement presentation period in which is displayed. Based on the schedule file 510, the BML browser determines timing related to display or operation of each content.
The “program” in the present application is a unit of content in television broadcasting, and is, for example, one CM program or one main program in which the CM program is incorporated.

  The option file 520 is a data file to be displayed on the BML browser in a state where options can be selected. For example, the options are related to the contents of the program, and in this example, the correct answerer of each quiz in the quiz program will be described as a specific example. The option file 520 of this example prepares a plurality of option sets, and these option sets are associated with predetermined timings in the schedule file 510. Based on the selected file 520, the BML browser displays options at a plurality of timings in the program.

  The correct answer file 530 is a data file that defines a correct answer for each option included in the option file 520. In the case of data broadcasting, since the source of the BML file cannot be displayed, even if the correct answer file 530 is inserted in the BML file in advance and distributed, the correct answer file is not seen by the viewer.

  The operation detection module 540 detects a viewer's selection operation for an option. The operation detection module 540 of this example detects the selected option when the viewer performs an operation of selecting the option on the TV remote controller 12.

  The operation evaluation module 550 evaluates the operation result of the viewer based on the schedule file 510, the correct answer file 530, and the detection result by the operation detection module 540. The operation evaluation module 550 of this example counts the presence / absence of the viewer's operation during the operation reception period based on the schedule file 510 and the detection result by the operation detection module 540, and also corrects the file 530 and the operation detection module 540. Based on the detection result of, among the operations of the viewer during the operation acceptance period, the operation that becomes a correct answer is determined, and the number of correct answers is counted.

  The advertisement file 560 includes a plurality of advertisement content data. The advertisement file 560 of this example includes advertisement content data in a state in which the advertisement content data is associated with the number of correct answers. Note that the advertisement file 560 may associate the advertisement content data with the number of operations (the number of selection operations within the operation reception period).

  The advertisement selection module 570 selects advertisement content data to be provided from advertisement content data included in the advertisement file 560 based on the evaluation result by the operation evaluation module 550. The advertisement selection module 570 of this example selects advertisement content data corresponding to the number of correct answers counted by the operation evaluation module 550 from among a plurality of advertisement content data included in the advertisement file 560.

  The advertisement providing module 580 displays the advertisement content data selected by the advertisement selection module 570 in the advertisement presentation period defined by the schedule file 510 (that is, a predetermined timing within the broadcast time of the program that presented the option). The advertisement content is displayed in the display area defined by the layout file 500.

FIG. 3 is a flowchart for explaining the operation (S10) of the television receiver 10. In this example, data broadcasting during a quiz program will be described as a specific example.
When the viewer operates the TV remote controller 12 to instruct the start of data broadcasting while browsing a desired program (quiz program) on the TV receiver 10, the TV receiver 10 activates the BML browser, Acquisition of a BML file corresponding to a program being broadcast is started.

In step 100 (S100), the BML browser of the television receiver 10 acquires the BML file 5 (FIG. 2) via the broadcast wave transmitted from the broadcast facility 30.
The BML browser interprets the acquired BML file 5 and starts data broadcasting with allocation according to the layout file 500.

  In step 110 (S110), the BML browser of the television receiver 10 refers to the schedule file 510 while executing data broadcasting, and in the option presentation period (in this example, from the time when the quiz is given, The process waits until the correct answer is announced (S110: No). When the option presentation period is reached, the process proceeds to S120.

  In step 120 (S120), the BML browser of the television receiver 10 extracts options corresponding to the current option presentation period from the option file 520, and displays the extracted options according to the layout file 500 assignment. . The options displayed by the television receiver 10 are selectable by the television remote controller 12. The choice in this example is the name of the performer of the quiz program.

In step 130 (S130), the BML browser and the operation detection module 540 of the television receiver 10 cooperate with each other, refer to the schedule file 510, and perform a viewer selection operation on the options until the operation reception period ends. Accept. Note that the BML browser reads the correct answer option from the correct answer file and displays the correct answer option (in this example, the name of the performer who made the correct answer) during the correct answer presentation period regardless of whether or not the viewer has made a selection operation. To do.
The operation detection module 540 proceeds to the process of S140 when the viewer's selection operation is detected within the operation reception period, and when the viewer's selection operation is not detected within the operation reception period, S150. Move on to processing.

  In step 140 (S140), the operation evaluation module 550 determines whether or not the viewer's selection operation is a correct answer based on the selection operation detected by the operation detection module 540 within the operation reception period and the correct answer file 530. And the determination result (correct or incorrect) is accumulated until the end of the program.

  In step 150 (S150), the BML browser of the television receiver 10 refers to the schedule file 510, and all response opportunities in this program (period in which options are presented and selection operations are accepted) have ended. If all the chances of response have been completed, the process proceeds to S160. If there is a remaining response chance, the process returns to S110.

In step 160 (S160), the operation evaluation module 550 compares the number of selection operations detected by the operation detection module 540 in each operation reception period with the reference value of the number of responses, and the number of selection operations is the reference value. If it is the above, the process proceeds to S170, and if the number of selection operations is less than the reference value, the process proceeds to S180.
That is, the operation evaluation module 550 of this example estimates that the viewer is actively watching the program when the number of selection operations is equal to or greater than the reference value, and provides special advertisement content.

In step 170 (S170), the advertisement selection module 570 selects advertisement content data from the advertisement file 560 based on the number of correct answers counted by the operation evaluation module 550. The advertising content relates to the sponsor of this quiz program, for example.
The advertisement providing module 580 refers to the schedule file 510 and displays the advertisement content data selected by the advertisement selection module 570 during the advertisement presentation period.

  In step 180 (S180), when the program end time is reached, the BML browser of the television receiver 10 ends the data broadcast of this program and acquires a BML file for performing the data broadcast of the next program.

As described above, in the present embodiment, options are presented in a program, the viewer is prompted to select an option, and advertisement information is presented according to the viewer's selection operation. Thus, the advertisement can be switched according to the viewing behavior of the viewer (the state of active participation, the state of viewing while being on, or the state of watching only by turning on the TV).
In this example, the option file, the correct answer file, the advertisement file, and the like are inserted in the BML file 5 in advance, and correct / incorrect judgment and advertisement selection are performed on the BML browser. It can be smoothly linked to the program from the presentation of options to the display of advertisements.

Next, a modification of the above embodiment will be described.
As a modification of the above embodiment, some files or modules of the BML file 5 illustrated in FIG. 2 may be arranged in an external web server or broadcasting facility 30.
For example, the correct answer file 530, the operation evaluation module 550, the advertisement file 560, and the advertisement selection module 570 are arranged on an external web server, and the television receiver 10 transmits the content of the selection operation to this web server. May be. In this case, the web server evaluates the viewer's selection operation, selects the advertisement content corresponding to the evaluation result, and distributes it to the television receiver 10.
As described above, by transmitting the contents of the selection operation to the external web server or the broadcasting facility 30, the status of the selection operation of a plurality of viewers can be accumulated. For example, such accumulated information can be used as marketing information by being statistically processed. Further, the correct answer rate of all viewers may be calculated, and the calculated correct answer rate may be provided by data broadcasting or the like.

1 is a diagram illustrating a configuration of a broadcast system 1. FIG. It is a figure which illustrates the function structure of the BML file 5 produced | generated by the BML editing terminal 20. FIG. It is a flowchart explaining operation | movement (S10) of the television receiver.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Broadcasting system 10 ... Television receiver 12 ... Television remote control 20 ... BML editing terminal 30 ... Broadcasting facility 5 ... BML file 500 ... Layout file 510 ... Schedule file 520: Option file 530 ... Correct answer file 540 ... Operation detection module 550 ... Operation evaluation module 560 ... Advertisement file 570 ... Advertisement selection module 580 ... Advertisement provision module

Claims (4)

Operation detecting means for detecting an operation of the viewer on the television receiver in a predetermined time zone using a BML file transmitted together with the television broadcast;
Using the BML file, an option providing means for displaying an option related to the content of the television broadcast on a viewer's television receiver;
When an operation more than a predetermined number of times for the same television broadcast is detected by the operation detection means, an advertisement selection means for selecting an advertisement related to the sponsor of this television broadcast according to the number of correct answers of the options ;
A broadcast system comprising: an advertisement providing unit that displays the advertisement selected by the advertisement selection unit on the television set before the end of the television broadcast program. Detecting a viewer's operation on the television receiver in a predetermined time zone using a BML file transmitted together with the television broadcast;
Using the BML file to display options related to the contents of the television broadcast on the viewer's television receiver;
Selecting an advertisement related to the sponsor of this TV broadcast according to the number of correct answers when an operation is detected more than a predetermined number of times for the same TV broadcast ;
Displaying the selected advertisement on the television set before the end of the television broadcast program. Detecting a viewer's operation on the television receiver in a predetermined time zone using a BML file transmitted together with the television broadcast;
Using the BML file to display options related to the contents of the television broadcast on the viewer's television receiver;
Selecting an advertisement related to the sponsor of this TV broadcast according to the number of correct answers when an operation is detected more than a predetermined number of times for the same TV broadcast ;
Causing the computer to execute a step of displaying the selected advertisement on the television set before the end of the television broadcast program. Detecting a viewer's operation on the television receiver in a predetermined time zone using a BML file transmitted together with the television broadcast;
Using the BML file to display options related to the contents of the television broadcast on the viewer's television receiver;
Selecting an advertisement related to the sponsor of the TV broadcast according to the number of correct answers when an operation of a predetermined number of times or more is detected for the same TV broadcast ;
Causing the BML browser to execute a step of causing the television receiver to display the selected advertisement by the end of the television broadcast program.

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