JP5545155B2 - Server apparatus and content information providing program - Google Patents

Description

  The present invention relates to a server device and a content information providing program capable of acquiring and displaying a coupon that can be used as a discount ticket on a portable terminal device.

  Conventionally, coupons that can be used as discount coupons or preferential coupons under certain conditions are provided to users by racks printed on paper and installed beside the sidewalk or by handing.

  In the method of distributing coupons printed on paper, in addition to the paper fee and printing fee, various costs such as the cost of preparing the rack and the cost of preparing the staff to distribute are required, and these costs must be reduced. Is difficult. In particular, if a coupon is to be distributed to all users scattered in various places, a lot of racks and staff must be arranged in each place, which increases costs. Moreover, compared with the actually prepared coupon quantity, the ratio of the coupon which a user actually uses in a store etc. is often small, and it is difficult to raise the utilization rate of a coupon.

  Recently, a coupon for a store is provided to a user using a website provided by a network such as the Internet. However, with this method, a coupon cannot be provided unless the user actually browses the website.

  In addition, coupons are displayed on the display screen of a mobile phone carrier, a mobile phone having a wireless communication function such as a wireless LAN or Bluetooth (registered trademark), or a mobile terminal device such as a book reader, game machine or PDA. In addition, a coupon providing method that prompts the user to use the coupon is also known.

  For example, when a city is imaged by a mobile phone in a predetermined area and time, an image of the character is displayed on the monitor screen, and when a predetermined process is performed on the character displayed using the mobile phone, An application program called “iButterfly” (registered trademark) capable of capturing a character is provided. This application program is configured so that different types of characters appear in the captured image for each place and time, and it allows users to collect coupons while maintaining interest by attaching them to the characters. Can be done.

  Further, for example, a database in which store information such as video data provided from a plurality of stores is recorded, a database in which coupon content information is recorded, and a communication means for communicating with a communication terminal device on the user side A coupon distribution system for providing and distributing coupons is known (for example, Patent Document 1). In this coupon distribution system, when the communication means is accessed from the communication terminal device, the communication means can distribute the video data and the store guide index stored in advance in the store information database to the communication terminal device to view the store advertisement. When receiving a coupon distribution request from the communication terminal device, the current position of the communication terminal device is acquired and the coupon information is distributed to the communication terminal device while sequentially transmitting store information of the nearest store. Yes.

JP 2006-146952 A

  However, in the coupon distribution system described in Patent Document 1, since the store information is provided in order from the store closest to the place where the user exists, the coupon is distributed regardless of the needs of the user. It is difficult to maintain the interest of obtaining a coupon by requesting a complicated operation of finding a desired store from the provided store information.

  The present invention has been made to solve the above-mentioned problems, and its purpose is to provide a user with a preference for acquiring a coupon, and to provide a coupon accurately to a user who visits a store; and An object of the present invention is to provide a server device and a content information providing program capable of improving the advertising effect by encouraging the use of the coupon and improving the advertising effect.

  (1) In order to solve the above-described problem, the server device of the present invention is a server device that provides content information indicating the content of a coupon in an actual store to a portable terminal device having a function of imaging a real space. An image formation that can be superimposed and displayed on an image in a real space imaged by the portable terminal device, and is associated with the content information and is associated with a position in the real space Image forming material providing means for providing the portable terminal device and the position in the real space associated with the image forming material so that the image forming material virtually moves in the real space. If the position control means that changes every moment according to the above and the superimposed image formation is specified by the portable terminal device, the image formation is used. Route guidance means for guiding the user of the portable terminal device from the vicinity of the current position of the portable terminal device to the location of the store, and during guidance guiding the user having the portable terminal device to the store Content information providing means for permitting acquisition of content information at a predetermined timing and providing the content information to the portable terminal device based on an instruction from the portable terminal device, the position control means comprising: During route guidance, the position of the image formation in the real space is changed while being displayed on the portable terminal device along the guidance route from the vicinity of the current position of the portable terminal device to the position of the store. It has a configuration.

  With this configuration, the server device of the present invention can display an image formation together with a real image on a portable terminal device so as to be diffused and moved in real space, and stores the image formation using the image formation. While carrying out the route guidance up to this point, it is possible to cause the portable terminal device to acquire the store coupon as content information during route guidance. Therefore, the server device of the present invention allows the user to search for an image formation used as a cause for acquiring the coupon, thereby allowing the user to have a preference in acquiring the coupon and the image. It is possible to achieve both the guidance of the user using the portable terminal device to the store according to the movement of the formation in the real space and the acquisition of the coupon by the user visiting the store. As a result, the server device of the present invention can promote the use of the coupon while maintaining the interest in acquiring the coupon for the user, and thus can increase the coupon usage rate and improve the advertising effect.

  (2) In the server device according to the present invention, the content information providing unit may include the content information when the position in the real space of the image formation reaches a predetermined range from the store during the route guidance. And acquiring the content information based on the portable terminal device.

  With this configuration, for example, the server device of the present invention can cause a portable terminal device to acquire a coupon as content information in the vicinity of a store, and therefore can reliably provide a coupon to a user visiting the store. . Therefore, since the server apparatus of this invention can promote utilization of a coupon, it can raise the utilization factor of a coupon and can improve an advertising effect.

  (3) Further, in the server device of the present invention, the position control unit executes control to delay a change speed for changing the position of the image formation in the real space during the route guidance as compared to the start of guidance, When the content information providing means acquires the current position of the portable terminal device during the route guidance and the position of the image formation belongs to a predetermined range from the position of the portable terminal device, The content information acquisition is permitted and the content information is provided based on the portable terminal device.

With this configuration, the server device of the present invention can cause a portable terminal device to acquire a coupon as content information, for example, in the vicinity of a store while allowing a user who wishes to acquire a coupon to track an image formation. In addition, it is possible to provide the user with preference even when guiding the user to the store, and to easily guide the user to the vicinity of the store. Therefore, the server apparatus of this invention can fully exhibit the advertising effect of a coupon.

  (4) In the server device of the present invention, the position control means in the real space associated with the image formation so that the real space is virtually moved radially from the store providing the coupon. It has a configuration that changes its position every moment.

  With this configuration, the server device of the present invention can accurately diffuse the image formation used as a cause for acquiring the coupon in the real space, and thus can provide the coupon to many users. If the display timing of the image formation is different, the user does not exist at the same position in the real space, but allows the user to acquire the coupon by causing the user to search for the image formation used as a cause for acquiring the coupon. Can provide the taste.

  (5) In the server device of the present invention, the position control unit associates the same image formed object with the image formed object so that the same image formed object moves virtually in the real space while maintaining a predetermined distance. It has a configuration that changes the position in the specified real space every moment.

  With this configuration, the server device of the present invention can accurately diffuse the image formation used as a cause for acquiring the coupon in the real space, and thus can provide the coupon to many users. If the display timing of the image formation is different, the user does not exist at the same position in the real space, but allows the user to acquire the coupon by causing the user to search for the image formation used as a cause for acquiring the coupon. Can provide the taste.

  (6) Further, the server device of the present invention is associated with the image formation so that the position control unit virtually moves in a real space within a predetermined range from the store that provides the coupon. It has a configuration that changes the position in the real space every moment.

  With this configuration, the server device of the present invention can accurately diffuse the image formation used as a cause for acquiring the coupon around the store in the real space, and therefore provides the coupon to many users. In addition, if the display timing of the image formation is different, the user does not exist at the same position in the real space, but allows the user to search for the image formation that is used as a cause for acquiring the coupon. It is possible to provide a preference in acquiring a coupon.

  (7) Further, in the server device according to the present invention, the position control unit is configured so that the image formation is incapable of moving in an area where the user cannot enter in the real space and is associated with the image formation. It has the structure which changes the position in every moment.

  With this configuration, the server device of the present invention can accurately diffuse an image formation used as a cause for acquiring a coupon around a store in a real space.

  (8) Further, in the server device according to the present invention, the guidance unit prohibits guidance for an image formation used for route guidance by the one portable terminal device depending on the other portable terminal device. It has a configuration to set.

  This configuration makes it impossible for the server device of the present invention to acquire a coupon during route guidance, so that only one user can acquire one coupon.

  (8) The content information providing program of the present invention is a content information providing program for providing content information indicating the contents of a coupon in an actual store to a portable terminal device having a function of imaging a real space by a computer. The computer is an image formation that can be superimposed and displayed on an image of a real space imaged by the portable terminal device, is associated with the content information, and corresponds to a position in the real space An image formation providing means for providing the attached image formation to the portable terminal device; a position in the real space associated with the image formation so that the image formation virtually moves in the real space Position control means for changing the position in accordance with the situation of the real space, the superimposed display by the portable terminal device. A guiding means for guiding a user of the portable terminal device from the vicinity of the current position of the portable terminal device to the position of the store using the image formed material when the image formed material is designated; During the guidance of guiding a user having a terminal device to the store, the acquisition of content information is permitted at a predetermined timing, and the content information is provided to the portable terminal device based on an instruction from the portable terminal device Content information providing means, and the computer is connected to the portable terminal device along the guidance route from the vicinity of the current position of the portable terminal device to the location of the store during the route guidance. While being displayed, the image forming object is configured to function as the position control unit that changes the position of the image formation in the real space.

  With this configuration, the content information providing program of the present invention can promote the use of the coupon while maintaining the interest in acquiring the coupon for the user, so that the usage rate of the coupon is increased and the advertising effect is improved. Can do.

  Since the server apparatus of the present invention and the content information providing program can promote the use of the server apparatus of the invention while maintaining the interest in acquiring coupons for the user, the coupon usage rate is increased and promoted. The effect can be improved.

It is a system configuration figure in one embodiment of a coupon offer system concerning the present invention. It is a block diagram which shows the structure of the portable terminal device in one Embodiment. In one embodiment, it is a chart showing an example of formation of terminal coupon information recorded on a portable terminal device. It is a block diagram which shows the structure of the server apparatus in one Embodiment. It is a chart explaining the example of formation of coupon main part information in one embodiment. It is a chart explaining the example of formation of unacquired coupon diffusion information in one embodiment. It is a figure which shows the example of formation of the coupon approach prohibition area information in one Embodiment. It is a chart which shows the example of formation of terminal information in one embodiment. It is a figure which shows the example of a display which displayed the character on the map showing the area where a user exists. It is a figure which shows the example of a display which superimposed and displayed the captured image imaged with the imaging means, and the image information of a character. In one Embodiment, it is a 1st spreading | diffusion process of a radiation | emission random spreading | diffusion process (m = 1), Comprising: It is a figure for demonstrating a radial diffusion state. In one embodiment, it is a 2nd spreading | diffusion process of a radiation | emission random spreading | diffusion process (m = 1), Comprising: It is a figure for demonstrating a random spreading | diffusion state. FIG. 10 is a diagram (No. 1) for explaining exclusive movement for performing movement control of the real space in association with other characters in the exclusive diffusion process (m = 2) in the embodiment. FIG. 10 is a diagram (No. 2) for explaining exclusive movement for performing movement control of the real space in association with other characters in the exclusive diffusion process (m = 2) in the embodiment. In one Embodiment, it is a figure which shows the relationship between the shop position Ps and each distribution area i. In one Embodiment, it is a figure for demonstrating the spreading | diffusion process when the coupon allowable number is reached in all the distribution areas. It is a flowchart explaining the spreading | diffusion process which the information processing means of the server apparatus in one Embodiment performs. It is a flowchart (the 1) explaining the radiation | emission random spreading | diffusion process (m = 1) which the information processing means of the server apparatus in one Embodiment performs. It is a flowchart (the 2) explaining the radiation | emission random spreading | diffusion process (m = 1) which the information processing means of the server apparatus in one Embodiment performs. It is a flowchart (the 1) explaining the exclusive diffusion process (m = 2) which the information processing means of the server apparatus in one Embodiment performs. It is a flowchart (the 2) explaining the exclusive diffusion process (m = 2) which the information processing means of the server apparatus in one Embodiment performs. It is a flowchart (the 1) explaining the base point important point diffusion process (m = 3) which the information processing means of the server apparatus in one Embodiment performs. It is a flowchart (the 2) explaining the base point important point diffusion process (m = 3) which the information processing means of the server apparatus in one Embodiment performs. It is a flowchart (the 1) explaining the coupon provision process which the information processing means of the server apparatus in one Embodiment performs, and the coupon display process which the information processing means of a portable terminal device performs. It is a flowchart (the 2) explaining the coupon provision process which the information processing means of the server apparatus in one Embodiment performs, and the coupon display process which the information processing means of a portable terminal device performs.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In addition, in embodiment described below, it is embodiment at the time of providing the server apparatus and content information provision program of this invention to the server apparatus used for a coupon provision system.

[Coupon offer system]
First, the system configuration in one embodiment of the coupon providing system will be described with reference to FIG. FIG. 1 is a system configuration diagram of a coupon providing system in the present embodiment.

  As shown in FIG. 1, the coupon providing system according to the present embodiment is a portable terminal device 7 having a wireless communication function carried by a user, and a server device for a store that provides a coupon. And a server device (hereinafter simply referred to as “server device”) 9 that transmits and receives various information such as information related to coupons to the device 7. The portable terminal device 7 includes, for example, a wide-area wireless communication antenna 8 such as a carrier of a portable telephone and a short-range wireless communication antenna 4, and establishes a communication line with the server device 9 to exchange data. It has become. The server device 9 also has a wired communication means for transmitting / receiving information on coupons to / from each portable terminal device 7 via the network 6 such as the Internet and the base station 5 or a short-range wireless communication antenna 2. Yes. The base station 5 has a wide area wireless communication antenna 3, functions as a relay station for a plurality of portable terminal devices 7, and functions to connect the portable terminal devices to the network 6.

  The coupon providing system of the present embodiment is a coupon that can be used in a store that is actually present by the server device 9, that is, content information that records the content of the coupon to be displayed on the portable terminal device 7 (hereinafter, “ This is a system that allows the portable terminal device 7 to acquire “coupon content information” or simply “content information”. In particular, when the server device 9 causes the portable terminal device 7 to obtain a coupon, the server device 9 captures an image of a real space such as the outdoor imaged by the portable terminal device 7 (hereinafter referred to as “captured image” or “real space image”). .) Is superimposed on a predetermined character image (hereinafter referred to as “character image”), and the acquisition of coupon content information is guided using the character image.

  Specifically, the server device 9 moves in the real space in association with the position of the real space, and provides each portable terminal device 7 with a character image for guiding acquisition of a coupon. Yes. And when the portable terminal device 7 images the outdoor real space, based on the information on the position of the portable terminal device 7 (hereinafter also referred to as “terminal position”) and the information on the imaging direction, While acquiring the character image which has the positional information in space, the coupon display process which superimposes and displays the acquired character image on a captured image is performed. The server device 9 is a case where a character image is displayed on the portable terminal device 7 in conjunction with the coupon display processing of the portable terminal device 7, and corresponds to the character image by the portable terminal device 7. When the acquisition of a coupon is requested, a process of guiding the user to the store by virtually moving the character in the real space so as to be tracked by the portable terminal device 7 (hereinafter referred to as “store guide process”). Is supposed to run. And the server apparatus 9 is a process (henceforth a "coupon provision process") which provides the portable terminal device 7 which requested | required acquisition of a coupon for the coupon content information corresponding to a character under predetermined conditions during shop guidance processing. )).

  On the other hand, in the coupon providing system according to the present embodiment, the server device 9 can be used by any of the portable terminal devices 7 in order to provide the game property while maintaining the interest of the user with respect to the coupon acquisition. The character corresponding to the coupon that has not been acquired is virtually moved in association with the position of the real space, that is, the process of changing the position of the real space where the character image is superimposed on the captured image (hereinafter referred to as “diffusion”). Process "). Specifically, the server device 9 performs diffusion that virtually diffuses the character in association with the position in the real space radially from the position in the real space of the store that issues the coupon (hereinafter referred to as “store position”). Processing (hereinafter referred to as “radiation random diffusion processing”) and between each coupon when the position of each character in the real space is close to the position of the other character of the same type in the real space Processing for virtually diffusing so as to keep the distance of the existing position in the real space constant (hereinafter referred to as “exclusive diffusion processing”), and the store position where the coupon is issued (hereinafter also referred to as “base point”). A diffusion process (hereinafter, referred to as “base point weighted diffusion process”) for diffusing an acquired coupon mainly around is performed. In the present embodiment, each diffusion process is executed for each type of the same character.

  By having such a configuration, the server device 9 can display the image formation represented by the character image together with the real image on the portable terminal device 7 so as to diffuse and move in real space. Then, while performing route guidance to the store using the image formation, the portable terminal device 7 can acquire the coupon of the store as coupon content information during route guidance. Therefore, the server device 9 allows the user to search for a character used as a cause for acquiring the coupon, thereby allowing the user to have a preference in acquiring the coupon, and in the real space of the character. The user can be guided to the store by using the portable terminal device 7 in accordance with the movement in, and the user who visits the store can acquire the coupon accurately. As a result, the server device 9 can promote the use of the coupon while maintaining the interest in acquiring the coupon for the user. Therefore, the usage rate of the coupon can be increased and the advertising effect can be improved. Yes.

[Portable terminal device]
Next, the structure of the portable terminal device 7 of this embodiment is demonstrated using FIG.2 and FIG.3. 2 is a block diagram showing a configuration of the portable terminal device 7 in the present embodiment, and FIG. 3 is a chart showing an example of forming terminal coupon information recorded in the portable terminal device 7 of the present embodiment. It is.

  As shown in FIG. 2, the portable terminal device 7 according to the present embodiment performs image processing by inputting an image pickup unit 750 that picks up surroundings and outputs an image pickup signal, and an image pickup signal output from the image pickup unit 750. Meanwhile, the image processing means 751 that converts the imaging signal into image data and outputs it, the position detection means 758 that detects the location of the portable terminal device 7 using GPS (Global Positioning System), etc. Acceleration detection means 759 for detecting acceleration in one to three axes when the portable terminal device 7 is moved, and azimuth detection for detecting the imaging direction in which the imaging means 750 of the portable terminal device 7 is imaging Means 760.

  The portable terminal device 7 includes a wide-area wireless communication unit 764 that converts data into a predetermined format for transmitting and receiving information using a base station 5 of a portable telephone and a carrier such as a portable telephone, and Bluetooth ( Short-range wireless communication means 765 for transmitting and receiving information based on a predetermined communication standard such as a registered trademark or a wireless LAN (Local Area Network).

  The portable terminal device 7 includes an input unit 770 (coupon acquisition instruction unit) such as a switch, a numeric keypad, and a touch panel for a user to input various information, a display unit 772 for displaying information such as images and characters, Information processing means (CPU) 780 that controls the entire terminal device 7, RAM 781 that is one form of recording means serving as a work area when the information processing means 780 executes processing, and information processing means 780 are the first. And a ROM 782 for pre-recording processes to be executed.

  Further, the portable terminal device 7 includes various processing programs executed by the information processing unit 780, addresses for communication connection with communication devices on the network, attribute information, URL (Uniform Resource Locators), and user-specific identification information. Recording means 784 such as EEPROM (Electrically Erasable Programmable Read Only Memory) for recording various information such as gateway information DNS (Domain Name System), coupon information (hereinafter referred to as “terminal coupon information”), and date and time And a timer counter 790 that counts and counts.

  In particular, the information processing means 780 operates in conjunction with the server device 9 to provide information on the terminal position Ptmn in the portable terminal device 7, the character's real space position (hereinafter referred to as “coupon current position”) Pcmn, and character image information. And a process of displaying a coupon including a process of acquiring a coupon (hereinafter referred to as “coupon acquisition process”) on the display means 772 (hereinafter referred to as “coupon display process”). ing.

  Specifically, the information processing means 780 obtains the terminal position Ptmn such as latitude / longitude information of the portable terminal device 7 from the position detection means 758, obtains the imaging direction from the direction detection means 760, and obtains terminal position data. Is transmitted to the server device 9. The information processing unit 780 receives the unacquired coupon current position Pcmn and the character image from the server device 9 based on the transmitted terminal position information Ptmn and the imaging direction, and the display unit 772 captures the real space. The received character image is superimposed and displayed together with the captured image. At this time, when an input or operation for acquiring coupon content information is performed on the character image, the information processing means 780 guides the user to the store in conjunction with the store guidance process. The character image is displayed on the display means 772. The information processing unit 780 obtains coupon content information based on the user's operation under a predetermined condition when the character image is displayed on the display unit 772 in conjunction with the store guidance process. The coupon acquisition process is executed.

  In the recording means 784, terminal coupon information having coupon content information acquired by the coupon acquisition process and other information is recorded. Specifically, as shown in FIG. 3, the terminal coupon information includes a terminal ID indicating the ID of the portable terminal device 7, coupon content information acquired from the server device 9, and character image information (hereinafter simply “ Also referred to as “image information”).

  The information processing means 780 of the portable terminal device 7, the image processing means 751, the position detection means 758, the acceleration detection means 759, the direction detection means 760, the wide area wireless communication means 764, the near field wireless communication means 765, and the input means 770. , Display means 772, RAM 781, ROM 782, recording means 784, timer counter 790, and other peripheral circuits are connected by a bus 799, and information processing is performed based on a processing program executed by the information processing means 780. Means 780 can control each peripheral circuit.

  In the present embodiment, an example in which the portable terminal device 7 includes the acceleration detection unit 759 has been described. However, in addition to these, a gravity detection unit that detects the direction of gravity or a detection unit such as a rate gyro is used. Also good.

[Server device]
Next, the configuration of the store-side server device 9 in the present embodiment will be described with reference to FIG. FIG. 4 is a block diagram showing the configuration of the server device in this embodiment.
As shown in FIG. 4, the server device 9 according to the present embodiment includes a communication unit 968 that performs data format conversion to transmit and receive information to and from the base station 5 of the portable terminal device 7 via the network 6, and Bluetooth. Short-range wireless communication means 965 for transmitting and receiving information based on a predetermined communication standard such as (registered trademark) or wireless LAN.

  In addition, the server device 9 includes an input unit 970 such as a keyboard or a touch panel for a user to input various information, a display unit 972 for displaying information such as images and characters, and information processing for controlling the server device 9 as a whole. A means (CPU) 980, a RAM 981 serving as a work area when the information processing means 980 executes processing, and a ROM 982 in which a predetermined program is recorded.

  Further, the server device 9 includes various processing programs executed by the information processing unit 980, constants, addresses for communication connection with communication devices on the network, attribute information, URL (Uniform Resource Locators), and user-specific identification information. , Gateway information DNS (Domain Name System), information about coupons including coupon content information (hereinafter referred to as “coupon information”), and information of portable terminal device 7 that acquired the coupon (hereinafter referred to as “terminal information”). Recording means 984 such as a hard disk for recording various information such as, and a timer counter 990 for counting and counting the date and time. Details of the coupon information and the terminal information will be described later.

  The information processing means 980 virtually moves the character associated with the coupon that has not yet been acquired by any portable terminal device 7 in association with the position in the real space, that is, the character image becomes a captured image. A diffusion process for changing the position of the real space to be superimposed is executed. Specifically, the information processing unit 980 performs the radiation random diffusion process, the exclusive diffusion process, and the base point weighted diffusion process while prohibiting diffusion in an area where the user cannot enter in the real space. It has become.

  On the other hand, the information processing means 980 is configured to execute a coupon providing process of providing corresponding coupon content information to the portable terminal device 7 in conjunction with the portable terminal device 7. Specifically, when the information processing unit 980 receives a coupon acquisition request based on the character image from the corresponding portable terminal device 7, that is, the character image displayed by the portable terminal device 7 is clicked. When an acquisition request for coupon content information is executed, store guidance processing is started based on the character image, and coupon content information is transmitted to the portable terminal device 7 at a predetermined timing.

  Further, the information processing unit 980 uses the ID of the portable terminal device 7 that provides the store guidance process and the ID of the portable terminal device 7 that provides the coupon content information as the check terminal ID or the acquired terminal ID. The other portable terminal device 7 is set so that store guidance is impossible and acquisition is impossible. Further, when executing the store guidance process, the information processing means 980 is the current position of the portable terminal device 7, which is the current position of the portable terminal device 7 registered as the check terminal ID, and the coupon body information. The guide route to the store providing the coupon is set based on the store position Ps of the character that has registered the portable terminal device 7 defined in 1).

  The information processing unit 980 of the server device 9 and the peripheral circuits including the communication unit 968, the short-range wireless communication unit 965, the input unit 970, the display unit 972, the RAM 981, the ROM 982, the recording unit 984, the timer counter 990, and the like. The information processing means 980 can control each peripheral circuit based on a processing program executed by the information processing means 980.

  Further, for example, the information processing unit 980 of the present embodiment constitutes an image formation providing unit, a position control unit, a route guiding unit, and a content information providing unit of the present invention.

[Coupon information and terminal information]
Next, coupon information and terminal information recorded in the recording unit 984 of the server device 9 in the present embodiment will be described with reference to FIGS.

  5 is a chart for explaining an example of formation of coupon body information in the present embodiment, and FIG. 6 is a chart for explaining an example of formation of unacquired coupon diffusion information in the present embodiment. Moreover, FIG. 7 is a figure which shows the example of formation of the coupon entry prohibition area information in this embodiment, and FIG. 8 is a table | surface which shows the example of formation of the terminal information in this embodiment.

  The coupon information is recorded in advance in the recording unit 984 of the server device 9, and various pieces of information to be acquired by the portable terminal device 7 are registered. The coupon information includes coupon main body information that forms a coupon main body that includes information related to coupons provided by the store, and various types of information when the presence position of a character corresponding to a coupon that has not been acquired as a coupon is diffused in the real space. Coupon including information relating to character diffusion processing (hereinafter referred to as “unacquired coupon diffusion information”) and information defining an inaccessible area where the user cannot track the character when spreading the character Information on the prohibited area in the real space (hereinafter referred to as “coupon entry prohibited area information”).

  In the coupon main body information, as shown in FIG. 5, for each coupon to be provided, an ID (hereinafter referred to as “unacquired coupon diffusion ID”) m for determining a coupon diffusion process when not acquired, Coupon number n for identifying each coupon, coupon content information (content information) having a coupon content to be displayed on the display means 772 of the portable terminal device 7, and a character to be displayed on the display means 772 Image information (image information).

  Further, the coupon body information is provided with information on the coupon current position Pcmn indicating the current position of the character, information on the coupon next position Pfmn indicating the position where the character is displayed next to the current position, and a coupon (ie, character). Information of a coupon providing period indicating a period to be displayed, information of a providing radius Zx that defines an extension of a region where a character is displayed, and information of a store position Ps that provides a coupon are included.

  The coupon main body information indicates whether or not each portable terminal device 7 has checked the character image, that is, one mobile for which store guidance processing is executed when acquiring the coupon content information for the character. A checked determination flag indicating whether or not the terminal device 7 has been registered, a check terminal ID for identifying the portable terminal device 7 (hereinafter also referred to as “checked terminal device”) that has performed the check, and coupon content A coupon acquisition completion flag indicating that the information has been acquired by the portable terminal device 7, that is, a coupon has been acquired, and one portable terminal device 7 that has acquired the coupon (hereinafter referred to as "acquired terminal"). And an acquired terminal ID for identifying the device.

  The checked determination flag and the acquired determination flag are flag information used for controlling acquisition of coupon content information in association with the store guidance process and the store guidance process. If the checked determination flag is TRUE, the store terminal processing is being performed for the portable terminal device 7 registered in the checked ID, and coupon content information can be acquired by the portable terminal device 7. In the case of FALSE, it indicates that the store guidance process is not provided to any of the portable terminal devices 7 and the coupon content information can be checked. Further, when the acquired determination flag is TRUE, it indicates that coupon content information is acquired in the portable terminal device 7 registered in the acquired terminal ID, and in the case of FALSE, the coupon content information is not yet acquired. Indicates acquisition.

  Note that information on longitude and latitude is used as position information such as the present coupon position Pcmn, the next coupon position Pfmn, the store position Ps, and the terminal position information Ptmn.

  The unacquired coupon diffusion information defines a diffusion process at the time of not acquiring a coupon for each character, and defines predetermined information determined for each diffusion process. Specifically, in the unacquired coupon diffusion information, as shown in FIG. 6, the same processing in the unacquired coupon diffusion ID for identifying the coupon diffusion processing and the unacquired coupon diffusion ID (m = 1) Includes a first diffusion time Tc used when changing the diffusion method, an idle time tc when the coupon is intermittently moved, and a moving distance Rca when the coupon is intermittently moved. Further, the non-acquired coupon diffusion information includes a coupon exclusive distance Dc and an exclusive movement distance Rcb that are used when each coupon is diffused so as not to approach too much in the unacquired coupon diffusion ID (m = 2). . In the unacquired coupon diffusion information, in the unacquired coupon diffusion ID (m = 3), the distribution area division number I that defines a plurality of distribution areas in which each coupon is distributed and each distribution that defines the boundary of each distribution area Includes area boundary radius ratio, each distribution area coupon permissible ratio for determining the number of coupons to be placed in each distribution area, and a filling flag indicating that the predetermined number of coupons has been reached in each distribution area It is.

  The coupon entry prohibition area information is information for prohibiting the spread of the coupon in an area where the user cannot enter such as a pond or the sea existing in the real space. Specifically, the coupon entry prohibited area information includes, as shown in FIG. 7, an entry prohibited area ID for identifying an entry prohibited area, and information on a central latitude and a center longitude that define the center position of the entry prohibited area. , Information on the radius of the prohibited area that defines the size of the prohibited area.

  The terminal information is information regarding the portable terminal device 7 that has acquired the coupon recorded in the recording unit 984 every time the portable terminal device 7 acquires the coupon. Specifically, as shown in FIG. 8, the terminal information includes, for each terminal ID, position information (latitude and longitude) of the real space where the corresponding portable terminal device 7 exists, and the acquired coupon number, , Is included.

[charactor]
Next, a character (character image) in the present embodiment will be described with reference to FIGS. 9 and 10. FIG. 9 is a diagram showing a display example in which a character is displayed on a map representing an area where the user exists. FIG. 10 shows a captured image captured by the imaging unit 750 and image information of the character. It is a figure which shows the example of a display superimposed.

  The display position associated with the real space used when the character is displayed by the portable terminal device 7 is controlled so that the character moves in real space in a predetermined distribution area around the store position Ps. The For this reason, since the character is not always displayed on the portable terminal device 7 at the same position in the real space at the same timing, that is, the character does not exist at the same position in the real space at the same timing. Can search for characters with interest. In particular, the character is displayed as an image on the display means 772 of the portable terminal device 7 in association with the position of the real space at the predetermined coupon current position Pcmn and superimposed on the captured image. The coupon current position Pcmn indicates a position represented by (Xpcmn, Ypcmn) when the earth is expressed as an XY plane, and is specifically configured by latitude and longitude.

  For example, when the display unit 772 performs 2D display using a map, as illustrated in FIG. 9, terminal position information indicating the position where the user is carrying the portable terminal device 7 with a marker on the map. Pt, a store position Ps indicating the position of a store providing a coupon with a predetermined store image, and a coupon current position Pcmn indicating the positions of a plurality of character images (C1 to C6) provided by various stores. Superimposed display.

  Further, in the case where 3D display is performed using the captured real space captured image, the display unit 772 exists in the vicinity of the terminal position information Pt in the captured image as shown in FIG. The character images (C2 to C5) existing in the are superimposed and displayed based on the coupon current position Pcmn. When the 3D display is performed using the captured real space captured image, the display unit 772 expresses the distance based on the size or transparency of the displayed character.

  In particular, in the present embodiment, when a 3D display is performed using a captured image of a real space, and a character image is clicked via the input unit 770, it is shown in FIG. As described above, the portable terminal device 7 can perform pop-up display (speech display) of the contents of the coupon as shown above the character image C5 in conjunction with the server device 9.

  In FIGS. 9 and 10, a bird image is used as the character image, but the image is not limited to the bird image.

  When a character image existing in the imaging direction is displayed, the terminal position information and each coupon position of the portable terminal device 7 recorded in the server device 9 and the orientation detection of the portable terminal device 7 are detected. Based on the imaging direction detected by the means 760, the character image existing in the range of the captured image is extracted and displayed.

  Further, in the case of 3D display using a captured image of a real space, the character image may be translucent display or non-transparent display on the forefront. In addition, the character image that is present in the vicinity of the portable terminal device 7 is displayed with the character image being changed in size according to the distance from the portable terminal device 7, such as displaying the image larger. Also good.

[Principle of radiation random diffusion processing]
Next, the principle of the radiation random diffusion process executed in the server device 9 of this embodiment will be described with reference to FIGS. 11 and 12. FIG. 11 is a diagram for explaining the radial diffusion state in the present embodiment, which is a first diffusion process of the radiation random diffusion process (m = 1), and the radiation random diffusion process (m = 1). It is a 2nd spreading | diffusion process of (), Comprising: It is a figure for demonstrating a random diffusion state.

  The random radiation diffusion process is a diffusion process executed by the information processing means 980 of the server device 9 and associates characters of the same type radially with the real space position from the store position in the real space of the store that issues the coupon. This is a diffusion process that virtually diffuses.

  In the radiation random diffusion process, the method for determining the moving direction of the character is changed before and after a lapse of a predetermined time from a predetermined timing. That is, in this random radiation diffusion process, the moving direction in which the character moves in the real space is determined radially before a predetermined time elapses from a predetermined timing, and after a certain time has elapsed since the start of the diffusion process. The moving direction in which the character moves in the real space is randomly determined. In the measurement of the elapse of a predetermined time from the predetermined timing, as will be described later, the diffusion time Tc defined in the unacquired coupon diffusion information and the diffusion time T measured by the timer counter 990 of the server device 9 are used. It comes to use.

  Specifically, in the diffusion processing that determines the moving direction radially, the moving direction θfmn of each character is determined by (Equation 1).

      θfmn = 2πn / N + θx (Expression 1)

  “M” is a subscript indicating the diffusion ID of the character, and “m = 1” in the case of the radiation random diffusion process. “N” is a subscript of a number for identifying a character, and “π” is a circumference. Further, “N” is the total number of characters in “m = 1”, and “θx” is used for weighting when collecting many characters in a predetermined direction (such as a place where many people gather or a place of a rival store). Is a function or constant of

  For example, when the total number of characters is “N = 4”, the movement directions θf11 and θf12 of the characters C11 (n = 1), C12 (n = 2), C13 (n = 3), and C14 (n = 4) , Θf13 and θf14 are calculated as shown in (Expression 2) based on (Expression 1). However, “θx” is “0”.

θf11 = 2π · 1/4 + 0 = π / 2
θf12 = 2π · 2/4 + 0 = π
θf13 = 2π · 3/4 + 0 = 3π / 2
θf14 = 2π · 4/4 + 0 = 2π (Expression 2)

  Therefore, in this case, as shown in FIG. 11, if the shop position Ps is used as a base point, each character can be moved radially in the real space.

  On the other hand, when the movement direction related to the movement of the character in the real space is determined at random, the movement direction θfmn of each character mn is determined by (Equation 3).

  θfmn = 2πRnd / Rndx + θx (Formula 3)

  “M” is a subscript indicating the diffusion ID of the character, and in the case of this diffusion method, “m = 1”. “N” is a subscript of a number for identifying a character, “π” is a circular ratio, and “Rnd” is a random number acquired by the information processing unit 980. Further, “Rndx” is a maximum value of random numbers acquired by the information processing unit 980, and “θx” is a function or constant for weighting.

  For example, when the total number of characters is “N = 4”, the movement directions θf11 and θf12 of the characters C11 (n = 1), C12 (n = 2), C13 (n = 3), and C14 (n = 4) .Theta.f13 and .theta.f14 depend on random numbers, and as shown in FIG. 12, each character can be moved randomly in the real space using the store position Ps as a base point.

  As described above, when the moving direction θfmn of the character is determined radially or randomly, the moving distance is determined by the moving distance Rca defined in the unacquired coupon diffusion information. Can move in the real space based on the determined moving direction θfmn and the moving distance Rca.

[Principle of exclusive diffusion processing]
Next, the principle of exclusive diffusion processing (m = 2) executed in the server device 9 of the present embodiment will be described with reference to FIGS. 13 and 14. FIG. 13 is a diagram (part 1) for explaining exclusive movement in which movement control of the real space is performed in association with other characters in the exclusive diffusion process (m = 2), and FIG. 14 is an exclusive diffusion. It is FIG. (2) for demonstrating the exclusive movement which performs movement control of a real space in relation to another character in a process (m = 2).

  The exclusive diffusion process is a diffusion process executed by the information processing unit 980 of the server device 9, and the position of each character in the real space in the real space is close to the position of the other character in the real space. In this case, it is a diffusion process that virtually diffuses so that the distance between the positions of the coupons in the real space is kept constant.

  In the exclusive diffusion process, the method for determining the moving direction of the character is changed before and after a lapse of a predetermined time from a predetermined timing. In other words, this exclusive diffusion process determines the moving direction in which the character moves in the real space based on the distance between the calculated character and another (of the same type) character before a predetermined time elapses from a predetermined timing. After a predetermined time has elapsed from a predetermined timing, the moving direction in which the character moves in the real space is randomly determined.

Specifically, in the diffusion process for determining the moving direction in which the character moves in the real space based on the calculated distance between the character and another character (of the same type),
(1) Calculation of the distance Dec between the current position Pcmn defined in association with the reference character in the coupon body information and the current position Pcmn similarly defined for each of the other characters,
(2) Comparison between each calculated distance Dec and the coupon exclusive distance Dc defined in the unacquired coupon diffusion information;
(3) Determination of each separation direction (movement direction θfmn) with respect to another character whose distance Dec is smaller than the coupon exclusive distance Dc,
(4) Determination of a character movement direction θf as a reference based on each movement direction θfmn,
Is supposed to run. In the case of detecting the separation direction in another character, the vector size is also calculated based on the difference between the distance Dc and the distance Dec, and the character moving direction is used using not only the vector direction but also the size. θf may be determined.

  For example, when there are five characters in the real space, four distances Dec are calculated. Further, as shown in FIG. 13, when the characters C21 and C22 are close to each other at a distance closer than the coupon exclusive distance Dc and the reference character is the character C21, The XY coordinate value indicating the coupon current position Pcmn stored in the coupon body information of the other character C22 is subtracted from the XY coordinate value indicating the coupon current position Pcmn stored in the coupon body information of the character C21. At the same time, a vector in the direction of separation is calculated, and its direction is determined as the movement direction θf21. Similarly, when the character C22 is a reference character, the movement direction θf22 of the character C22 is obtained by subtracting the XY coordinate value of the character C21 from the XY coordinate value of the character C22. A vector in the direction of separation is calculated, and the direction is determined as the movement direction θf22.

  Further, as shown in FIG. 14, when the characters C23, C24, and C25 are close to each other closer to the coupon exclusive distance Dc, and the character C23 is a reference character, Based on the coupon current position Pc23 of the character C23, the coupon current position Pc24 of the character C24, and the coupon current position Pc25 of the character C25, vectors in the directions in which they are separated from each other are calculated and combined. This combined vector becomes the movement direction θf23 and is determined as the movement direction of the character C23. Similarly, the moving directions of the characters C24 and C25 are also calculated as the moving directions θf24 and θf25.

  On the other hand, when the movement direction related to the movement of the character in the real space is determined at random, the movement direction θfmn of each character mn is determined by (Equation 4) as described above.

  θfmn = 2πRnd / Rndx + θx (Formula 4)

  Note that “m” is a subscript indicating the diffusion ID of the character, and in the case of this diffusion method, “m = 2”. “N” is a subscript of a number for identifying a character, “π” is a circular ratio, and “Rnd” is a random number acquired by the information processing unit 980. Further, “Rndx” is a maximum value of random numbers acquired by the information processing unit 980, and “θx” is a function or constant for weighting.

[Principle of base point weighted diffusion processing]
Next, the principle of the base point weighted diffusion process (m = 3) executed in the server device 9 of the present embodiment will be described using FIG. 15 and FIG. FIG. 15 is a diagram showing the relationship between the store position Ps and each distribution area i in this embodiment, and FIG. 16 has reached the allowable coupon number in all distribution areas in this embodiment. It is a figure for demonstrating the spreading | diffusion process in a case.

  The base point importance diffusion process is a diffusion process executed by the information processing unit 980 of the server device 9 and is a diffusion process for virtually diffusing a character around a store that distributes a coupon in a real space.

  In the base point weighted diffusion process, a distribution area for distributing characters in the real space is defined, and diffusion of each character in the real space is controlled based on the number of the same characters existing in the distribution area. . Also, the base point weighted diffusion process prohibits the diffusion of characters outside the distribution area set in the real space. Therefore, many characters can be collected in the distribution area close to the store position Ps.

  That is, the base point emphasis diffusion process is performed by providing the distribution radius Zx in each character defined in the coupon body information, the distribution area division number I defined in the unacquired coupon diffusion information, and the distribution area boundary defined by the distribution area division number. The diffusion of each character in the real space is controlled based on a fill flag for determining whether or not the radius ratio, the distribution area coupon allowable ratio, and the distribution area coupon allowable number are satisfied.

  Specifically, in the base point weighted diffusion process, the distribution area i in the character for each store is preset according to the distribution area division number I and the distribution area boundary radius ratio. In the base point weighted diffusion process, the number of coupons to be distributed and the allowable number of coupons for each distribution area calculated based on the coupon allowable ratio determined by each distribution area are preset.

  For example, as shown in FIG. 15, when the cloth area division number I = 3 and the total number of characters N = 6, each distribution area coupon allowable ratio of distribution area 1, distribution area 2, and distribution area 3 is 3 In the case of / 6, 2/6, and 1/6, each is multiplied by N = 6, the coupon allowable number in the distribution area 1 is 3, the coupon allowable number in the distribution area 2 is 2, and the coupon allowable in the distribution area 3 The number is calculated as 1. If the allowable number of characters does not become an integer, for example, the decimal part is rounded down to obtain only the integer part, and a surplus coupon is arranged in the distribution area 1.

  In the base point emphasis diffusion process, a diffusion process is performed in which each character is moved at a constant speed (a constant timing) in a predetermined direction in a predetermined direction from a store serving as a base point in a predetermined direction. It is supposed to be executed.

  Specifically, as in the random diffusion process, the moving direction θfmn of each character mn is determined by (Equation 5).

      θfmn = 2πn / N + θx (Formula 5)

  Note that “m” is a subscript indicating the diffusion ID of the character, and in the case of this diffusion method, “m = 3”. “N” is a subscript of a number for identifying a character, and “π” is a circumference. Further, “N” is the total number of characters in “m = 1”, and “θx” is used for weighting when collecting many characters in a predetermined direction (such as a place where many people gather or a place of a rival store). Is a function or constant of

  For example, as shown in FIG. 15, when the total number of characters is N = 6 (θx = 0), the movement directions θfmn of the six characters are distributed every π / 3, and the movement direction movements are performed. The characters C31 to C36 are sequentially moved based on the direction θfmn.

  On the other hand, in the base point emphasis diffusion process, if the character is in the outermost distribution area, if the character is in the outermost distribution area, the moving direction of the character is set randomly because the customer attraction is reduced as a coupon if it is too far from the store in the real space. Has been spread.

  For example, when the character belongs to the outermost distribution area, the character C36 belonging to the outermost distribution area i = 3 moves randomly as shown in FIG. Further, when the moving direction of the character in the real space is determined at random, the moving direction θfmn of each character mn is determined by (Equation 6) as in the random radiation diffusion process.

  θfmn = 2πRnd / Rndx + θx (Expression 6)

  Note that “m” is a subscript indicating the diffusion ID of the character, and in the case of this diffusion method, “m = 3”. “N” is a subscript of a number for identifying a character, “π” is a circular ratio, and “Rnd” is a random number acquired by the information processing unit 980. Further, “Rndx” is a maximum value of random numbers acquired by the information processing unit 980, and “θx” is a function or constant for weighting.

  On the other hand, in the base point weighted diffusion process, when the number of characters belonging to each distribution area in the real space reaches the allowable number of characters, it belongs to the adjacent distribution area close to the store serving as the base point of the distribution area. The moving direction of the character is set at random and spread as described above. At this time, if the number of characters belonging to each distribution area in the real space reaches the allowable number of characters, the fullness flag is set to TRUE, and the corresponding distribution area is set as a coupon entry prohibition area. Coupon entry prohibited area information is updated.

[Diffusion processing]
Next, the operation of the diffusion process executed by the information processing unit 980 in the server device 9 of this embodiment will be described with reference to FIG. FIG. 17 is a flowchart for explaining the diffusion processing executed by the information processing means of the server device in this embodiment.

  In this operation, the server apparatus 9 is already powered on, and the information processing unit 980 has already executed error check, reset, and other start processing on the RAM 981, the recording unit 984, and the timer counter 990. Shall. This operation is executed after the start process is executed and the program recorded in the predetermined area of the execution fixed recording unit 984 is transferred to the RAM 981.

  First, the information processing unit 980 performs initial settings such as error check and reset of each peripheral circuit such as the communication unit 968, the short-range wireless communication unit 965, the input unit 970, the display unit 972, and the like (step S10). At this time, the information processing unit 980 instructs the timer counter 990 to start measuring the first diffusion time T and the idle time t. Then, an area of the RAM 981 necessary for executing the main program is secured and a flag and the like are set.

  Next, the information processing unit 990 reads the date and current time from the timer counter 990 and the first spreading time Tc and the idle time tc specified in the unacquired coupon spreading information. (Step S12).

  Next, the information processing means 980 compares the idle time t started measurement in step S12 with the idle time tc included in the unacquired coupon diffusion information, and a predetermined time has elapsed from the start of measurement of the idle time t. It is determined whether or not “t” ≧ “tc” (step S14). At this time, if the information processing means 980 determines that the idle time t is still less than the idle time tc, the information processing means 980 proceeds to the process of step S28 (step S14: No), and the idle time t is equal to or greater than the idle time tc. If it is determined that there is, the process proceeds to step S15 (step S14: Yes).

  Next, the information processing unit 980 calculates “t−tc”, substitutes the result for “t”, and resets the idle time (step S15). That is, the information processing unit 980 sets the calculated “t” value in the timer counter 990 and starts measuring the idle time again.

  Next, the information processing unit 980 performs radiation for diffusing and moving a plurality of characters radially in the real space from a base point such as a store position that provides the character based on the first diffusion time Tc (initial diffusion time). Random diffusion processing (m = 1) is performed (step S16). Specifically, the information processing unit 980 performs a diffusion process for diffusing and moving a plurality of characters radially from the base point in the real space within the first diffusion time Tc (initial diffusion time). After the time Tc elapses, a diffusion process is performed to change the character diffusion direction using a random number to diffuse and move in the real space. The details of the radiation random diffusion process (m = 1) in step S16 will be described later.

  Next, the information processing unit 980 performs exclusive diffusion processing on a plurality of characters based on the first diffusion time Tc (initial diffusion time) (step S18). Specifically, the information processing unit 980 performs a diffusion process for changing the character diffusion direction using a random number and performing diffusion movement in the real space within the first diffusion time Tc (initial diffusion time). Then, after the first diffusion time Tc elapses, the distances of the plurality of characters in the real space are calculated, and when the distance between the characters is closer than a predetermined distance, the characters are separated from the approaching characters. A diffusion process for diffusing and moving in the real space in the direction is executed. The details of the exclusive diffusion process in step S18 will be described later.

  Next, the information processing unit 980 performs base point weighted diffusion processing in which a plurality of characters are arranged in the vicinity of the base point such as the store position where the character is provided (step S20). Specifically, in the initial stage, the information processing unit 980 diffuses and moves a plurality of characters radially from the base point, and when the characters reach a permissible ratio in each distribution area, By changing the diffusion direction of the character, a process for diffusing mainly on the base point is performed. The details of the base point weight diffusion process in step S20 will be described later.

  Next, the information processing unit 980 determines whether or not an instruction to end the program of the processing is input via the input unit 770 or the like (step S28). At this time, when the information processing means 980 determines that an instruction to end is input, the process proceeds to step S30 (step S28: Yes), and when it is determined that an instruction to end the program is not input. (Step S28: No), the process proceeds to Step S12, and the diffusion process is continuously repeated.

  Next, when the information processing unit 980 determines in the process of step S28 that an end instruction has been input, the information processing unit 980 ends the process of saving necessary information among the information recorded in the RAM 981 to the recording unit 984. Processing and power-off are executed (step S30), and this operation is terminated.

[Radial random diffusion treatment]
Next, the radiation random diffusion process (m = 1) executed by the information processing unit 980 of the server device 9 will be described with reference to FIGS. 18 and 19.

  18 and 19 are flowcharts for explaining the radiation random diffusion process (m = 1) executed by the information processing unit 980 of the server device 9 in the present embodiment.

  This operation is a process executed when the radiation random diffusion process of step S16 in the diffusion process shown in FIG. 17 is executed.

  First, the information processing unit 980 resets the work area in which the coupon number is written in the RAM 781 to the initial value (n = 0) in order to diffuse each character in the real space (step S112), and the next coupon number (n = N + 1) is set and the coupon current position Pcmn is updated. (Step S114). In the process of step S114, the information processing means 980 updates the coupon next position Pfmn corresponding to the set coupon number to the coupon current position Pcmn in the coupon body information.

  Next, the information processing means 980 reads the unacquired coupon diffusion IDm in the coupon body information based on the coupon number set in step S114, and the read coupon diffusion IDm is the same as the radiation random diffusion processing m = 1. Is determined (step S116).

  In the process of step S116, if the information processing means 980 determines that the read coupon diffusion IDm is the same as the radiation random diffusion process m = 1 (step S116: Yes), the process proceeds to the process of step S118. If it is determined that the read coupon diffusion IDm is not the same as the radiation random diffusion process m = 1 (step S116: No), the process proceeds to step S160.

  Next, the information processing unit 980 reads the acquired determination flag of the predetermined coupon number in the coupon body information recorded in the recording unit 984 based on the coupon number set in step S114, and the acquired determination flag is TRUE. Is determined (step S118).

  Note that the acquired determination flag is initially set to FALSE in step S10 in the diffusion processing of the server device 9. The acquired determination flag is set to TRUE when the server device 9 transmits coupon content information to the portable terminal device 7 in step S676 of FIG.

  In the process of step S118, when the information processing means 980 determines that the acquired determination information is TRUE (step S118: Yes), the process returns to the process of step S114 and performs the diffusion process for the next coupon number n. . In step S118, if the information processing unit 980 determines that the acquired determination information is not TRUE (step S118: No), the information processing unit 980 proceeds to the process of step S119.

  Next, when the information processing unit 980 determines in the process of step S118 that the acquired determination information is not TRUE, based on the set coupon number, the information on the coupon providing period corresponding to the coupon main body information and The current date and time information is read out, and it is determined whether or not the current date and time is within the coupon provision period (step S119). At this time, if the information processing means 980 determines that the current date and time is outside the coupon provision period (step S119: No), the process returns to step S114, and the current date and time is within the coupon provision period. If it is determined (step S119: Yes), the process proceeds to step S120.

  Next, when the information processing unit 980 determines in the process of step S119 that the current date and time is within the coupon provision period, the information processing unit 980 uses the first spreading time T and the unacquired coupon spreading information started in step S12. It is compared with the prescribed first diffusion time Tc, and it is determined whether or not the measured diffusion time T has passed the prescribed first diffusion time Tc (step S120). At this time, if the information processing means 980 determines that the measured diffusion time T has not passed the defined first diffusion time Tc (T <Tc) (step S120: No), the information processing unit 980 performs step S122. When the process proceeds to the process and it is determined that the measured diffusion time T has passed the defined first diffusion time Tc (T ≧ Tc) (step S120: Yes), the process proceeds to step S124.

  Next, when the information processing means 980 determines in the process of step S120 that the measured diffusion time T has not passed the prescribed first diffusion time Tc (T <Tc), the information processing unit 980 sets the movement direction θfmn to Radial (θfmn = 2πn / N + θx) is determined (step S122), and the process proceeds to step S140.

  On the other hand, if the information processing means 980 determines in the process of step S120 that the measured diffusion time T has passed the defined first diffusion time Tc (T ≧ Tc), the information processing unit 980 sets the movement direction θfmn to random ( θfmn = 2πRnd / Rndx + θx) is determined (step S124), and the process proceeds to step S140.

  Next, the information processing means 980 reads the corresponding travel distance Rca from the unacquired coupon diffusion information and sets it as the travel distance Rmn (step S140).

  Next, the information processing means 980 converts this R-θ coordinate system to X− based on the moving direction θfmn determined by the process of step S122, S124 or S146 and the moving distance Rmn set by the process of step S140. While performing the process of conversion to the Y coordinate system, the character is added to the current coupon position Pcmn of the character to calculate the next coupon position Pfmn, which is the next destination (step S142).

  Next, the information processing means 980 determines that the coupon next position Pfmn is centered on the store position Ps based on the coupon next position Pfmn calculated in step S142 and the store position Ps and the providing radius Zx defined in the coupon body information. It is determined whether or not the user is within the service area within the service radius Zx (step S144). At this time, if the information processing means 980 determines that the coupon next position Pfmn does not exist within the service area (is present outside the service area) (step S144: No), the processing proceeds to the process of step S146. If it is determined that the coupon next position Pfmn exists within the service area (step S144: Yes), the process proceeds to step S148.

  Next, when it is determined in step S144 that the coupon next position Pfmn does not exist within the service area, the information processing unit 980 reverses the character movement direction θfmn and adds a predetermined value (step S144). S146), the process proceeds to step S142. At this time, the information processing unit 980 sets the calculated value as θfmn as a new movement direction.

  Next, when the information processing means 980 determines in step S144 that the coupon next position Pfmn exists within the service area, the calculated coupon next position Pfmn is the prohibited area ID defined in the coupon body information. It is determined whether or not it exists in the coupon entry prohibited area (W) defined by the entry prohibited area information associated with (step S148). Specifically, the information processing unit 980 reads out the prohibited entry area information associated with the prohibited area ID defined in the coupon body information. Then, the information processing means 980 has the calculated coupon next position Pfmn present in the coupon entry prohibited area (W) based on the center latitude and center longitude included in the entry prohibited area information and the entry prohibited area radius. Judge whether or not. At this time, if the information processing means 980 determines that the calculated coupon next position Pfmn exists within the coupon entry prohibited area (W) (step S148: Yes), the processing proceeds to the process of step S150. If it is determined that the calculated coupon next position Pfmn does not exist in the coupon entry prohibited area (W) (step S148: No), the process proceeds to step S156.

  Next, when the information processing means 980 determines in step S148 that the calculated coupon next position Pfmn exists within the coupon entry prohibited area (W), the calculated moving direction θfmn is stepped. It is determined whether or not it is determined at random in step S124 (step S150). At this time, if the information processing means 980 determines that the calculated moving direction θfmn is not determined at random (step S150: No), the information processing unit 980 proceeds to the process of step S152 and calculates the calculated moving direction θfmn. Is determined at random (step S150: Yes), the process proceeds to step S154.

  Next, when the information processing means 980 determines in step S150 that the calculated moving direction θfmn is not determined at random, it calculates a new next position Pfmn based on the next position Pfmn ( The process proceeds to step S152) and step S144. Specifically, the information processing unit 980 performs coordinate conversion on the movement direction θfmn determined by the process of step S122, S124, or S146 and the movement distance Rmn set by the process of step S140, and further converts the coordinate value to the coordinate-converted value. The coupon next position Pfmn is calculated again by adding to the coupon next position Pfmn. This process is a process for moving the character past the coupon entry prohibited area and passing the coupon entry prohibited area.

  Next, when the information processing means 980 determines in step S150 that the calculated movement direction θfmn is determined at random, it updates the coupon next position Pfmn with respect to the coupon body information ( Step S154) and the process proceeds to step S160. Specifically, the information processing unit 980 updates the coupon next position Pfmn calculated in step S142 or step S152 with respect to the coupon body information. However, the information processing unit 980 prescribes information for the character to display in front of the coupon entry prohibited area on the display unit 772 of the portable terminal device 7 as supplementary information in the coupon body information.

  Next, when the information processing means 980 determines that the calculated next coupon position Pfmn does not exist in the coupon entry prohibited area (W) in the process of step S148, the next coupon information is applied to the coupon body information. The position Pfmn is updated (step S156), and the process proceeds to step S160. Specifically, the information processing means 980 updates the coupon next position Pfmn calculated in step S142 or step S152 with respect to the coupon main body information recorded in the RAM 981.

  Finally, the information processing unit 980 determines whether or not the current coupon number n is the total number N of characters (step S160). At this time, if the information processing unit 980 determines that the current coupon number n is not the total number N of characters (step S160: No), the processing returns to step S114, and the current coupon number n is the total number N of characters. If it is determined that it is (step S160: Yes), the radiation random diffusion process is terminated and the process returns to the diffusion process.

[Exclusive diffusion processing]
Next, the exclusive diffusion process (m = 2) executed by the information processing unit 980 of the server device 9 will be described with reference to FIGS. 20 and 21 are flowcharts illustrating the exclusive diffusion process (m = 2) executed by the information processing unit 980 of the server device 9.

  This operation is a process executed when the exclusive diffusion process of step S18 in the diffusion process shown in FIG. 17 is executed.

  Note that the acquired determination flag is initially set to FALSE in step S10 in the diffusion processing of the server device 9. The acquired determination flag is set to TRUE when the server device 9 transmits coupon content information to the portable terminal device 7 in step S676 of FIG.

  First, the information processing means 980 resets the work area in which the coupon number is written in the RAM 781 to the initial value (n = 0) in order to diffuse each character in the real space (step S212), and the next coupon number (n = N + 1) is set and the coupon current position Pcmn is updated (step S214). In the process of step S214, the information processing means 980 updates the coupon next position Pfmn corresponding to the set coupon number to the coupon current position Pcmn in the coupon body information.

  Next, the information processing means 980 reads the coupon diffusion IDm in the coupon body information recorded in the recording means 984 based on the coupon number set in step S214, and the read coupon diffusion IDm is the radiation random diffusion processing m =. It is determined whether or not the same as 2 (step S216).

  In the process of step S216, when the information processing means 980 determines that the read coupon diffusion IDm is the same as the radiation random diffusion process m = 2 (step S216: Yes), the process proceeds to the process of step S218. When it is determined that the read coupon diffusion IDm is not the same as the radiation random diffusion process m = 2 (step S216: No), the process proceeds to step S260.

  Next, the information processing means 980 reads an acquired determination flag for a predetermined coupon number in the coupon body information based on the coupon number set in step S214, and determines whether the acquired determination flag is TRUE. Is performed (step S218).

  The acquired determination flag is initially set to FALSE in step S <b> 10 in the diffusion process of the server device 9. The acquired determination flag is set to TRUE when the portable terminal device 7 acquires coupon content information in step S676 of FIG.

  In the process of step S218, when the information processing means 980 determines that the acquired determination information is TRUE (step S218: Yes), the process returns to the process of step S214 and performs the diffusion process for the next coupon number n. . In step S218, if the information processing unit 980 determines that the acquired determination information is not TRUE (step S218: No), the information processing unit 980 proceeds to the process of step S219.

  Next, when the information processing unit 980 determines that the acquired determination information is not TRUE in the process of step S218, based on the set coupon number, the information on the coupon provision period corresponding to the coupon provision period information and the current Date / time information is read out to determine whether or not the current date and time is within the coupon provision period (step S219). At this time, if the information processing means 980 determines that the current date and time is outside the coupon provision period (step S219: No), the process returns to step S214, and the current date and time is within the coupon provision period. If it is determined (step S219: Yes), the process proceeds to step S220.

  Next, when the information processing unit 980 determines in the process of step S219 that the current date and time is within the coupon provision period, the information processing unit 980 displays the first spreading time T and the unacquired coupon spreading information that are started in step S212. It is compared with the prescribed first diffusion time Tc, and it is determined whether or not the measured diffusion time T has passed the prescribed first diffusion time Tc (step S220).

  Next, when the information processing means 980 determines in the process of step S220 that the measured diffusion time T has not passed the prescribed first diffusion time Tc (T <Tc) (step S220: No) ), The moving direction θfmn is randomly determined (θfmn = 2πRnd / Rndx + θx) (step S226).

  Next, the information processing means 980 sets the corresponding movement distance Rca from the unacquired coupon diffusion information recorded in the RAM 981 to the movement distance Rmn used for moving the character in the real space (step S240). Transition to processing.

  Next, when the information processing unit 980 determines in the process of step S220 that the measured diffusion time T has passed the defined first diffusion time Tc (T ≧ Tc) (step S220: Yes), A distance Dec between the corresponding current position Pcmn recorded in the coupon body information and another character is calculated (step S222).

  Next, the information processing unit 980 reads and compares the coupon exclusive distance Dc in the unacquired coupon diffusion information recorded in the RAM 981 and each distance Dec calculated in the previous step S222 and becomes a reference in the real space. It is determined whether or not another character exists within a predetermined range of the character, that is, whether or not there is a calculated distance Dec that is smaller than the prescribed coupon exclusive distance Dc (step S224). At this time, if the information processing means 980 determines that there is no character within a predetermined range in the real space (step S224: No), the information processing means 980 proceeds to the process of step S226.

  On the other hand, when the information processing means 980 determines in step S224 that another character exists within a predetermined range in the real space (step S224: Yes), the information processing unit 980 is within the predetermined range in the real space. The direction away from the direction in which another character is present is determined as the moving direction (step S228). Specifically, the information processing unit 980 calculates a vector in a direction in which the current coupon position of the character is subtracted by subtracting the current coupon position of another character existing in a predetermined range in the real space, and the direction ( That is, the opposite direction) is determined as the movement direction θfm. However, when there are a plurality of other characters within a predetermined range in the real space, the information processing unit 980 calculates one movement direction based on the calculated plurality of vectors.

  Next, the information processing means 980 sets the exclusive movement distance Rcb defined in the unacquired coupon diffusion information as the movement distance Rmn used for moving the character (step S230), and proceeds to the process of step S242.

  Next, the information processing means 980 obtains the movement direction θfmn determined by the process of step S228, S226, or S246 and the movement distance Rmn set by the process of step S230 or S240 from the R-θ coordinate system. While performing the process of converting to the coordinate system, it is added to the character's current coupon position Pcmn to calculate the next move destination coupon Pfmn (step S242).

  Next, the information processing means 980 determines that the coupon next position Pfmn is centered on the store position Ps based on the coupon next position Pfmn calculated in step S242 and the store position Ps and provision radius Zx read from the coupon body information. It is determined whether or not the user is within the service area within the service radius Zx (step S244). At this time, if the information processing means 980 determines that the coupon next position Pfmn does not exist within the service area (is present outside the service area) (step S244: No), the process proceeds to the process of step S246. If it is determined that the coupon next position Pfmn exists within the service area, the process proceeds to step S248.

  Next, when the information processing means 980 determines in step S244 that the coupon next position Pfmn does not exist within the service area, the information processing means 980 inverts the character movement direction θfmn and adds a predetermined value (step S246), the process proceeds to step S242. At this time, the information processing unit 980 sets the calculated value as θfmn as a new movement direction.

  Next, when the information processing means 980 determines in step S244 that the coupon next position Pfmn exists within the service area, the calculated coupon next position Pfmn is the prohibited area ID defined in the coupon body information. It is determined whether or not it exists within the coupon entry prohibited area (W) defined by the entry prohibited area information associated with (step S248). Specifically, the information processing unit 980 reads the prohibited area ID defined in the coupon body information and reads the entry prohibited area information associated with the read prohibited area ID. Then, the information processing means 980 has the calculated coupon next position Pfmn present in the coupon entry prohibited area (W) based on the center latitude and center longitude included in the entry prohibited area information and the entry prohibited area radius. Judge whether or not. At this time, if the information processing means 980 determines that the calculated coupon next position Pfmn exists within the coupon entry prohibited area (W) (step S248: Yes), the information processing means 980 proceeds to the process of step S250, If it is determined that the calculated coupon next position Pfmn does not exist in the coupon entry prohibited area (W) (step S248: No), the process proceeds to step S256.

  Next, when the information processing means 980 determines in step S248 that the calculated coupon next position Pfmn exists within the coupon entry prohibited area (W), the calculated moving direction θfmn is stepped. In S226, it is determined whether or not it is determined at random (step S250). At this time, if the information processing means 980 determines that the calculated movement direction θfmn is not determined at random (step S250: No), the information processing unit 980 proceeds to the process of step S252 and calculates the calculated movement direction θfmn. Is determined at random (step S250: Yes), the process proceeds to step S254.

  Next, if the information processing means 980 determines in step S250 that the calculated moving direction θfmn is not determined at random, it calculates a new next position Pfmn based on the next position Pfmn ( The process proceeds to step S252) and step S244. Specifically, the information processing unit 980 further performs a coupon conversion while performing coordinate conversion between the movement direction θfmn determined by the process of step S228, S226, or S246 and the movement distance Rmn set by the process of step S230 or S240. By adding to the next position Pfmn, the coupon next position Pfmn is calculated again. This process is a process for moving the character past the coupon entry prohibited area and passing the coupon entry prohibited area.

  Next, when the information processing means 980 determines in the process of step S250 that the calculated movement direction θfmn is determined at random, it updates the coupon next position Pfmn with respect to the coupon body information ( The process proceeds to step S254) and step S260. Specifically, the information processing unit 980 updates the coupon next position Pfmn calculated in step S242 or step S252 with respect to the coupon body information. However, the information processing unit 980 prescribes information for the character to display in front of the coupon entry prohibited area on the display unit 772 of the portable terminal device 7 as supplementary information in the coupon body information.

  Next, when the information processing means 980 determines in step S248 that the calculated coupon next position Pfmn does not exist in the coupon entry prohibited area (W), the coupon information is added to the coupon body information. The position Pfmn is updated (step S254), and the process proceeds to step S260. Specifically, the information processing unit 980 updates the coupon next position Pfmn calculated in step S242 or step S252 with respect to the coupon body information.

  Finally, the information processing unit 980 determines whether or not the current coupon number n is the total number N of characters at m = 1 (step S260). At this time, if the information processing unit 980 determines that the current coupon number n is not the total number N of characters (step S260: No), the processing returns to step S214, and the current coupon number n is the total number N of characters. Is determined (step S260: Yes), the exclusive diffusion process is terminated and the process returns to the diffusion process.

[Base-point diffusion process]
Next, the base point weighted diffusion process (m = 3) executed by the information processing unit 980 of the server device 9 will be described with reference to FIG. FIG. 22 is a flowchart for explaining the base point weighted diffusion process (m = 3) executed by the information processing unit 980 of the server device 9.

  This operation is a process executed when the base point weighted diffusion process of step S20 in the diffusion process shown in FIG. 17 is executed.

  Note that the acquired determination flag is initially set to FALSE in step S10 in the diffusion processing of the server device 9. The acquired determination flag is set to TRUE when the server device 9 transmits coupon content information to the portable terminal device 7 in step S676 of FIG.

  First, the information processing unit 980 resets the work area in which the coupon number is written in the RAM 781 to the initial value (n = 0) in order to diffuse each character in the real space (step S312), and the next coupon number (n = N + 1) is set and the coupon current position Pcmn is updated. (Step S314). In the process of step S314, the information processing means 980 updates the coupon next position Pfmn corresponding to the set coupon number to the coupon current position Pcmn in the coupon body information.

  Next, the information processing unit 980 reads the coupon diffusion IDm in the coupon body information based on the coupon number set in step S314, and whether or not the read coupon diffusion IDm is the same as the radiation random diffusion process m = 3. Is determined (step S316).

  In the process of step S316, when the information processing means 980 determines that the read coupon diffusion IDm is the same as the radiation random diffusion process m = 3 (step S316: Yes), the process proceeds to the process of step S318. When it is determined that the read coupon diffusion IDm is not the same as the radiation random diffusion process m = 3 (step S316: No), the process proceeds to step S360.

  Next, the information processing means 980 reads an acquired determination flag for a predetermined coupon number in the coupon body information based on the coupon number set in step S314, and determines whether the acquired determination flag is TRUE. Is performed (step S318).

  Note that the acquired determination flag is initially set to FALSE in step S10 in the diffusion processing of the server device 9. The acquired determination flag is set to TRUE when the portable terminal device 7 acquires coupon content information in step S676 of FIG.

  In the process of step S318, when the information processing means 980 determines that the acquired determination information is TRUE (step S318: Yes), the process returns to the process of step S314 and performs the diffusion process for the next coupon number n. . In step S318, when the information processing unit 980 determines that the acquired determination information is not TRUE (step S318: No), the information processing unit 980 proceeds to the process of step S319.

  Next, when the information processing unit 980 determines that the acquired determination information is not TRUE in the process of step S218, based on the set coupon number, the information on the coupon provision period corresponding to the coupon provision period information and the current The date and time information is read out, and it is determined whether or not the current date and time is within the coupon provision period (step S319). At this time, if the information processing means 980 determines that the current date and time is outside the coupon provision period (step S319: No), the process returns to step S314 and the current date and time is within the coupon provision period. If it is determined (step S319: Yes), the process proceeds to step S320.

  Next, the information processing means 980 includes the unacquired coupon current position Pcmn, the provision radius Zx and the store position Ps specified in the coupon body information, the distribution area division number I specified in the unacquired coupon diffusion information, and each distribution area. Based on the boundary radius ratio, the distribution area i where the coupon current position Pcmn of each character exists is set (step S320).

  Next, the information processing unit 980 calculates the number of characters (that is, the number of coupons) present in the distribution area i acquired in step S320 (step S322).

  Next, the information processing unit 980 reads each distribution area coupon allowable ratio defined in the unacquired coupon diffusion information, and calculates the number of characters allowed for each distribution area i (step S324).

  Next, the information processing means 980 compares the allowable number of coupons in each distribution area with the number of characters in each distribution area i = 1 to I acquired in step S322, and the coupon permission specified in the unacquired coupon diffusion information. If the number has been reached, a process for setting the fullness flag of the distribution area i to TRUE is performed (step S324). In addition, the fullness flag of the distribution area which has not reached the coupon allowable number is reset to FALSE.

  Next, the information processing means 980 performs a diffusion process on the character corresponding to the coupon number set in the process of step S314 (hereinafter referred to as “distribution area diffusion process”), and the next coupon position Pfmn of the character. Is determined (step S330), and the process proceeds to step S358. Details of the operation of the intra-distribution area diffusion process in this embodiment will be described later.

  Finally, the information processing unit 980 determines whether or not the current coupon number n is the total number N of characters at m = 1 (step S360). At this time, if the information processing means 980 determines that the current coupon number n is not the total number N of characters (step S360: No), the processing returns to step S314, and the current coupon number n is the total number N of characters. If it is determined that it is (step S360: Yes), the radiation random diffusion process is terminated and the process returns to the diffusion process.

[Diffusion processing in distribution area]
Next, the intra-distribution area diffusion process executed by the information processing unit 980 of the server device 9 will be described with reference to FIG. FIG. 23 is a flowchart for explaining the intra-distribution area diffusion process executed by the information processing unit 980 of the server device 9 according to this embodiment.

  This operation is a process executed when the intra-distribution area diffusion process of step S329 in the base point weighted diffusion process shown in FIG. 22 is executed.

  First, the information processing means 980 reads the coupon current position Pcmn, the providing radius Zx, and the store position Ps in the corresponding unacquired coupon from the coupon main body information, and the distribution area division number i defined in the unacquired coupon diffusion information and Each distribution area boundary radius ratio is read out, and a distribution area i where an unacquired coupon current position Pcmn exists is set (step S412).

  Next, the information processing unit 980 determines whether or not the distribution area i is the outermost distribution area, that is, whether or not the distribution area i is equal to the distribution area division number I (step S414). . At this time, if the information processing unit 980 determines that the distribution area i is not the outermost distribution area I (step S414: No), the process proceeds to the process of step S416, and the distribution area i is the outermost distribution area I. If it is determined that it is the distribution area I (step S414: Yes), the process proceeds to step S420.

  Next, when the information processing means 980 determines in the process of step S414 that the distribution area i to which the character belongs is not the outermost distribution area I, the store that is the base point of the distribution area i based on the fullness flag It is determined whether or not the number of characters in the distribution area i + 1 on the outer side of the number has reached the coupon allowable number (step S416). At this time, if the information processing means 980 determines that the number of characters in the distribution area i + 1 has not reached the allowable number of coupons (step S416: No), the processing proceeds to the next step S418 to continue the diffusion movement. If it is determined that the number of characters in the distribution area i + 1 has reached the allowable coupon number (step S416: Yes), the process proceeds to step S420.

  Next, when the information processing means 980 determines in step S416 that the number of characters in the distribution area i + 1 has not reached the allowable number of coupons, the information processing means 980 sets the movement direction θfmn radially (θfmn = 2πn / N + θx). It determines (step S418) and transfers to the process of step S440.

  On the other hand, when the information processing unit 980 determines in the process of step S414 that the distribution area i is the outermost distribution area I, or in the process of step S416, the number of characters in the distribution area i + 1 is a coupon. If it is determined that the allowable number has been reached, the moving direction θfmn of the character is determined randomly (θfmn = 2πRnd / Rndx + θx) (step S418), and the process proceeds to step S440.

  Next, the information processing means 980 reads the corresponding travel distance Rca from the unacquired coupon diffusion information and determines it as the travel distance Rmn (step S440).

  Next, the information processing unit 980 changes the movement direction θfmn determined by the process of step S418, S420, or S446 and the movement distance Rmn set by the process of step S440 from the R-θ coordinate system to the XY coordinate system. While performing the conversion process, the character is added to the current coupon position Pcmn of the character to calculate the next coupon position Pfmn, which is the next destination (step S442).

  Next, the information processing means 980 determines that the coupon next position Pfmn is based on the coupon next position Pfmn calculated in step S442 or step S452, the store position Ps read from the coupon body information, and the provided radius Zx. It is determined whether or not the service area is within the service area within the service radius Zx centered on Ps (step S444). At this time, if the information processing means 980 determines that the coupon next position Pfmn does not exist within the service area (is present outside the service area) (step S444: No), the processing proceeds to the process of step S446. If it is determined that the coupon next position Pfmn exists within the service area (step S444: Yes), the process proceeds to step S448.

  Next, when it is determined in step S444 that the coupon next position Pfmn does not exist within the service area, the information processing means 980 inverts the character movement direction θfmn and adds a predetermined value (step S446), the process proceeds to step S442. At this time, the information processing unit 980 sets the calculated value as θfmn as a new movement direction.

  Next, when the information processing means 980 determines in step S444 that the coupon next position Pfmn is within the service area, the calculated coupon next position Pfmn is the prohibited area defined in the coupon body information. Judgment is made as to whether or not it exists within the coupon entry prohibited area (W) defined by the entry prohibited area information associated with the ID (step S448). Specifically, the information processing unit 980 reads the prohibited area ID defined in the coupon body information and reads the entry prohibited area information associated with the read prohibited area ID. Then, the information processing means 980 has the calculated coupon next position Pfmn present in the coupon entry prohibited area (W) based on the center latitude and center longitude included in the entry prohibited area information and the entry prohibited area radius. Judge whether or not. At this time, when the information processing unit 980 determines that the calculated coupon next position Pfmn exists in the coupon entry prohibited area (W) (step S448: Yes), the information processing unit 980 proceeds to the process of step S450, If it is determined that the calculated coupon next position Pfmn does not exist in the coupon entry prohibited area (W) (step S448: No), the process proceeds to step S456.

  Next, when the information processing means 980 determines in step S448 that the calculated coupon next position Pfmn exists within the coupon entry prohibited area (W), the calculated moving direction θfmn is stepped. It is determined whether or not it is determined at random in S420 (step S450). At this time, if the information processing means 980 determines that the calculated moving direction θfmn is not determined at random (step S450: No), the information processing unit 980 proceeds to the process of step S452, and calculates the calculated moving direction θfmn. Is determined at random (step S450: Yes), the process proceeds to step S454.

  Next, if the information processing means 980 determines in step S450 that the calculated movement direction θfmn is not determined at random, it calculates a new next position Pfmn based on the next position Pfmn ( Step S452) and the process proceeds to Step S444. Specifically, the information processing unit 980 further calculates the coupon next position Pfmn again by performing coordinate conversion between the movement direction θfmn and the movement distance Rmn and further adding to the coupon next position Pfmn. This process is a process for moving the character past the coupon entry prohibited area and passing the coupon entry prohibited area.

  Next, when the information processing means 980 determines in step S450 that the calculated movement direction θfmn is determined at random, the information processing means 980 updates the coupon next position Pfmn with respect to the coupon body information ( In step S454), the intra-distribution area diffusion process is terminated, and the process returns to the base point important point diffusion process. Specifically, the information processing unit 980 updates the coupon next position Pfmn calculated in step S442 or step S452 with respect to the coupon body information. However, the information processing unit 980 prescribes information for the character to display in front of the coupon entry prohibited area on the display unit 772 of the portable terminal device 7 as supplementary information in the coupon body information.

  Next, if the information processing means 980 determines in step S448 that the calculated movement direction θfmn is determined at random, the information processing means 980 updates the coupon next position Pfmn with respect to the coupon body information ( Step S456), the intra-distribution area diffusion process is terminated, and the process returns to the base point weighted diffusion process. Specifically, the information processing unit 980 updates the coupon next position Pfmn calculated in step S142 or step S452 with respect to the coupon main body information recorded in the RAM 981.

[Coupon display processing and coupon provision processing]
Next, a coupon display process executed by the information processing means 780 of the portable terminal device 7 and a coupon provision process executed by the information processing means 980 of the server device 9 will be described with reference to FIGS. 24 and 25 are flowcharts illustrating a coupon providing process executed by the information processing unit 980 of the server device 9 and a coupon display process executed by the information processing unit 780 of the portable terminal device 7.

  In this operation, the portable terminal device 7 is assumed to be powered on, and the server device 9 is assumed to have started a coupon provision processing program. Moreover, after performing the coupon acquisition process and performing the coupon acquisition process, when the portable terminal device 7 is performing the coupon display process, that is, after acquiring the coupon content information, it is executed by the server device 9. The character image is displayed in conjunction with the store guidance process. Further, the coupon providing process is a process executed by the server apparatus 9 based on the character image acquisition request transmitted together with the terminal position and the imaging direction data from the portable terminal apparatus 7 separately from the server main process. .

  First, a coupon display process including a coupon acquisition process in the portable terminal device 7 will be described.

  First, when the information processing unit 780 detects the activation of the coupon display program via the input unit 770 (step S801), the image processing unit 750 starts imaging (specifically, imaging of the real space) (step S802). .

  Next, the information processing means 780 obtains the terminal position where the portable terminal device 7 exists from the position detecting means 758 and the imaging direction from the direction detecting means 760, and also obtains the terminal position information and the imaging direction from the portable terminal. It transmits to the server apparatus 9 as data with the terminal ID of the apparatus 7 (step S803). At this time, the information processing unit 780 establishes a communication line with the server device 9 via the wide area wireless communication unit 764 or the short-range wireless communication unit 765 and transmits each piece of information.

  Next, when the information processing unit 780 receives the coupon number, the character image, and the position thereof (step S804), the information processing unit 780 superimposes the real image captured by the imaging unit 750 on the real image according to the received character image and the position. The displayed character image is displayed on the display means 772 (step S805). Note that if there is supplemental information regarding entry prohibition, the information processing means 780 displays the character image at a position defined in the supplemental information.

  Next, the information processing unit 780 determines whether or not the character image displayed on the display unit 772 is selected by the input unit 770, that is, whether or not a request for obtaining a coupon corresponding to the character image has been executed. Judgment is made (step S806). At this time, if the information processing means 780 determines that a request for obtaining a coupon corresponding to the character image has not been executed (step S806: No), the information processing means 780 proceeds to the processing of step S810, and the coupon corresponding to the character image. If it is determined that the acquisition request has been executed (step S806: Yes), the process proceeds to step S820.

  Next, when the information processing means 780 determines in the process of step S806 that a request for acquiring a coupon corresponding to the character image has not been executed, whether or not the portable terminal device 7 has moved a predetermined distance or more. Then, it is determined whether or not the imaging direction is rotated by a predetermined angle (step S810). At this time, if the information processing means 780 determines that the portable terminal device 7 has moved a predetermined distance or more or the imaging direction has rotated a predetermined angle (step S810: Yes), step Returning to the processing of S803, if it is determined that the portable terminal device 7 has not moved more than a predetermined distance and the imaging direction has not rotated by a predetermined angle (step S810: No), the process proceeds to step S805. Return to processing.

  Next, when the information processing means 780 determines in the process of step S806 that an acquisition request for a coupon corresponding to the character image has been executed, the information processing means 780 provides the coupon acquisition request and the coupon number for requesting acquisition to the server device 9. And the display process based on the store guidance process is started (step S820). Specifically, the information processing unit 780 displays on the display unit 772 that the store guidance is used, and waits for the reception of the character position information transmitted from the server device 9 along with the store guidance process.

  Next, when the information processing unit 780 receives the position information of the character image corresponding to the coupon for which the acquisition request has been executed in accordance with the store guidance process from the server device 9 (step S822), the imaging unit 750 is used according to the received position information. The display unit 772 displays the actual image captured by the image and the character image superimposed on the actual image (step S824).

  Next, the information processing means 780 determines whether flag information (goal flag information) indicating that the store has been reached is received together with the character position information received in step S822 (step S826). At this time, when the information processing means 780 determines that the goal flag information has been received (step S826: Yes), the information on the goal is displayed on the display means 772 while displaying the coupon content information (step S828). This operation is terminated. If the information processing means 780 determines that the goal flag information has not been received (step S826: No), the information processing means 780 proceeds to the process of step S830.

  Next, when the information processing unit 780 determines in the process of step S826 that the goal flag information has not been received, the information on the terminal location information where the portable terminal device 7 exists from the position detection unit 758, and the direction An imaging direction is acquired from the detection means 760 (step S830).

  Next, the information processing means 780 has received flag information (coupon obtainable flag) indicating that coupon content information associated with the character image can be obtained together with the position information of the character received in step S822. Is determined (step S831). At this time, if the information processing means 780 determines that the coupon content information can be acquired (step S831: Yes), the information processing means 780 proceeds to the process of step S832, and determines that the coupon content information cannot be acquired. (Step S831: No), the process proceeds to Step S834.

  Next, when the information processing means 780 determines in the process of step S831 that the coupon content information can be acquired, the information processing means 780 displays that fact on the display means 772 and displays the coupon acquisition flag. Information is recorded in the RAM 781 (step S832). For example, the information processing means 780 changes the color of the character image or displays that the coupon content information can be acquired together with the character image.

  Next, when there is a coupon acquisition possible flag recorded in the process of step S832, the information processing means 780 transmits the data to the server device 9 together with the flag, which is recorded in the process of step S832, using the terminal position and imaging direction acquired in the process of step S830 as data. (Step S834).

  Next, the information processing means 780 determines whether or not the coupon content information transmitted by the server apparatus 9 has been received within a certain period after the data is transmitted to the server apparatus 9 in the process of step S834 (step S834). S836). At this time, if the information processing means 780 determines that the coupon content information transmitted by the server device 9 has been received within a certain period of time after transmitting data to the server device 9 in the process of step S834 ( Step S836: Yes), the received coupon content information is registered in the terminal coupon information (step S838), and the process proceeds to step S822.

  On the other hand, if the information processing means 780 determines in step S834 that the coupon content information transmitted by the server device 9 has not been received within a certain period after the data is transmitted to the server device 9 in the process of step S834. (Step S836: No), the process proceeds to Step S822.

  Next, the coupon provision process in the server apparatus 9 is demonstrated.

  First, when the information processing unit 980 receives data of the terminal position and the imaging direction together with the terminal ID from any one of the portable terminal devices 7 (step S652), the acquired determination flag and the checked determination flag are included in the coupon body information. All coupon numbers, coupon positions Pcmn, and character image information that are FALSE are transmitted to the portable terminal device 7 having the terminal ID (step S653). In addition, about the coupon number n in which the acquired determination flag and the checked determination flag are TRUE in the coupon main body information, the store is being guided or the coupon has already been acquired. The corresponding character image is not transmitted. Further, when supplement information is defined in the coupon body information, the information processing means 980 also transmits the supplement information.

  Next, the information processing means 980 receives the coupon acquisition request transmitted from the portable terminal device 7 having the same terminal ID within a certain time after transmitting the coupon number, the coupon position Pcmn, and the character image information. It is determined whether or not (step S654). This is because, after a certain period of time, the character moves to a different position in the real space, and therefore, after moving, the coupon cannot be provided based on that position.

  At this time, in step S654, the information processing means 980 receives a coupon acquisition request within a certain period from the portable terminal device 7 having the same terminal ID when the processing of step S652 is executed (step S654). S654: Yes), the process proceeds to step S658, and when a coupon acquisition request is not received within a certain period from the portable terminal device 7 having the same terminal ID (step S654: No), this operation End.

  Next, when the information processing unit 980 receives a coupon acquisition request within a certain period from the portable terminal device 7 having the same terminal ID at the time of executing the process of step S652 in the process of step S654, The terminal ID received together with the acquisition request is registered in the check terminal ID of the coupon body information, and the checked determination is rewritten to TRUE (step S658).

  Next, the information processing unit 980 generates a guidance route from the position of the real space where the character exists to the store based on the store position Ps and the coupon current position Pcmn specified in the coupon body information with reference to the map data. (Step S660).

  Next, the information processing unit 980 adds a predetermined distance value (for example, 5 m) to the coupon current position Pcmn based on the generated guidance route, calculates the coupon next position Pfmn, and obtains the coupon of the coupon body information. The next position Pfmn is updated (step S662).

  Next, the information processing means 980 determines whether or not the coupon next position Pfmn updated in the process of step S662 in the coupon body information is within a predetermined range from the store position Ps (step S664). At this time, if the information processing unit 980 determines that the updated coupon next position Pfmn is within a predetermined range from the store position Ps (step S664: Yes), the coupon acquisition possible flag is stored in the RAM 981. (Step S666), the process proceeds to step S668. When the information processing unit 980 determines that the updated coupon next position Pfmn is not within the predetermined range from the store position Ps (step S664: No), the information processing unit 980 proceeds to step S668.

  Next, the information processing means 980 determines whether or not the coupon next position Pfmn updated in the process of step S662 in the coupon body information is the same as the store position Ps (step S668). At this time, if the information processing unit 980 determines that the updated coupon next position Pfmn is not the same as the store position Ps (step S668: No), the information processing unit 980 proceeds to step S670. If the information processing unit 980 determines that the updated coupon next position Pfmn is the same as the store position Ps (step S668: Yes), the goal arrival flag is stored in the RAM 981 (step S670). The process proceeds to step S671.

  Next, when the coupon acquisition possible flag and the goal attainment flag are recorded in the RAM 981, the information processing means 980 independently displays the coupon main body information together with each flag information when each flag is not recorded in the RAM 981. In step S662, the information on the coupon next position Pfmn updated in the process of step S662 is transmitted to the corresponding portable terminal device 7 as the position information of the character (step S671). At this time, the information processing unit 980 updates the transmitted coupon next position Pfmn as the corresponding coupon current position Pcmn in the coupon body information.

  Next, when the information processing unit 980 receives the data of the terminal position and the imaging direction transmitted from the corresponding portable terminal device 7 (step S672), the portable terminal device 7 can receive coupon content information. It is determined whether or not flag information indicating is received (step S674). At this time, if it is determined that the flag information indicating that coupon content information is receivable has not been received (step S674: No), the information processing means 980 proceeds to the process of step S678. If the information processing unit 980 determines that the flag information indicating that the coupon content information can be received has been received (step S674: Yes), the coupon content information defined in the coupon body information is applicable. The data is transmitted to the portable terminal device 7 (step S676), and the process proceeds to step S678. In the process of step S676, the server device 9 updates the acquired flag in the coupon main body information (that is, the coupon) of the corresponding character to TRUE.

  Next, the information processing means 980 determines whether or not the goal arrival flag is recorded in the RAM 981 in the process of step S670 (step S678), and if it is determined that it is recorded (step S678: Yes). This operation is terminated. On the other hand, if the information processing means 980 determines that the goal arrival flag is not recorded in the RAM 981 in the process of step S670, the information processing means 980 proceeds to the process of step S662.

[Function and effect]
As described above, the server device 9 of the present embodiment can display a character together with a real image on the portable terminal device 7 so as to be diffused and moved in real space, and uses the character to guide a route to a store. The portable terminal device 7 can be made to acquire the coupon of the store as coupon content information during route guidance. Therefore, the server device 9 allows the user to search for a character used as a cause for acquiring the coupon, thereby allowing the user to have a preference in acquiring the coupon, and in the real space of the character. The user can be guided to the store by using the portable terminal device 7 in accordance with the movement in, and the user who visits the store can acquire the coupon accurately. As a result, since the server device 9 can promote the use of the coupon while maintaining the interest in acquiring the coupon for the user, the use rate of the coupon can be increased and the advertising effect can be improved.

[Modification]
In the above description, when the position of the portable terminal device 7 belongs to a predetermined range with respect to the store providing the coupon during the store guidance process, the acquisition of the coupon content information is permitted. However, during the store guidance process, the moving speed of the character in the real space is made slower than the moving speed of the portable terminal device 7 at a predetermined timing, or the moving speed of the character image in the real space is gradually increased. The position of the character in the real space is made closer to the position of the portable terminal device 7 while approaching the position of the character in the real space and the position of the portable terminal device 7 until the store is reached. When the value falls within a predetermined range from 7, the coupon content information may be acquired based on the user's operation on the portable terminal device 7.

  For example, the server device 9 calculates the walking speed of the user based on the terminal position information of the portable terminal device 7 received during the store guidance process, and the portable terminal device before a predetermined distance from the store position. The moving speed of the character, that is, the position displayed in the real space, is controlled so that the position of 7 is close to the character at a predetermined distance and the coupon content information can be acquired.

  In addition, in the random diffusion process and the base point weighted diffusion process of the present embodiment, the position of the character is controlled so that the character moves in each direction at the same speed and at the same speed. The position may be controlled to move in the real space in different directions at different speeds or at different timings.

  Further, as one of the random diffusion processes of the present embodiment, the character is sequentially moved in a certain direction in the real space, but the atmospheric pressure information or the wind direction information based on the store position from a predetermined information server device. And the position in the real space may be set so that the character is moved from the direction of high atmospheric pressure to the direction of low atmospheric pressure based on the store position. Further, the position in the real space may be set so that the character moves from the store position toward a specific place such as the position of the rival store or the nearest station of the store position.

  In the above description, the embodiment in which the coupon providing program is installed and executed in the information processing unit 980 of the general-purpose server device 9 has been described. However, the present invention is not limited to this, and each processing is performed. It is also possible to realize the provision of coupons by configuring hardware.

DESCRIPTION OF SYMBOLS 2 ... Near field communication antenna 3 ... Wide area wireless communication antenna 4 ... Near field communication antenna 5 ... Base station 6 ... Network 7 ... Portable terminal device 8 ... Wide area wireless communication antenna 9 ... Server apparatus 750 ... Imaging means 751 ... Image Processing means 758 ... Position detection means 759 ... Acceleration detection means 760 ... Direction detection means 764 ... Wide-area wireless communication means 765 ... Short-range wireless communication means 770 ... Input means 772 ... Display means 780 ... Information processing means 781 ... RAM
782 ... ROM
784 ... Recording means 790 ... Timer counter 799 ... Bus 965 ... Short-range wireless communication means 968 ... Communication means 970 ... Input means 972 ... Display means 980 ... Information processing means 981 ... RAM
982… ROM
984 ... Recording means 990 ... Timer counter 999 ... Bus Dc ... Coupon exclusive distance Fpmn ... Current position transmission flag I ... Distribution area division number m ... Unacquired coupon diffusion ID
n ... Coupon number N ... Total number of coupons (characters) Pcmn: Coupon current position Pfmn ... Coupon next position Ps ... Store position Ptmn ... Terminal position information Rca ... Travel distance Rcb ... Exclusive travel distance Rmn ... Travel distance Rn ... Coupon acquisition distance T … 1st diffusion time tc… Idle time Zx… Radius provided θfmn… Movement direction

Claims (9)

A server device that provides coupon content information indicating the content of a coupon in an actual store to a portable terminal device having a function of imaging a real space,
An image formation that can be superimposed and displayed on an image in the real space captured by the portable terminal device, the image formation associated with the coupon and the position in the real space An image formation providing means for providing the portable terminal device;
Position control means for changing the position in the real space associated with the image formation in accordance with the state of the real space so that the image formation virtually moves in the real space;
When the superimposed image formation is specified by the portable terminal device, the portable terminal device is used from the vicinity of the current position of the portable terminal device to the position of the store using the image formation. Route guidance means for guiding users of
During guidance that guides a user having the portable terminal device to the store, acquisition of coupon content information is permitted at a predetermined timing, and the coupon content information is portable based on an instruction from the portable terminal device. Content information providing means to be provided to the terminal device;
With
The position control means is configured to display the image forming object while displaying on the portable terminal device along the guidance route from the vicinity of the current position of the portable terminal device to the position of the store during the route guidance. A server device characterized by changing a position in a real space. The server device according to claim 1,
The content information providing means permits the acquisition of the coupon content information when the position of the image formation in the real space reaches a predetermined range from the store during the route guidance, and the portable terminal device The server apparatus which provides the said coupon content information based on. The server device according to claim 1,
The position control means executes control for delaying a change speed for changing the position of the image formed object in the real space during the route guidance compared to the start of guidance,
When the content information providing means acquires the current position of the portable terminal device during the route guidance and the position of the image formation belongs to a predetermined range from the position of the portable terminal device, A server device that permits acquisition of coupon content information and provides the coupon content information based on the portable terminal device. In the server apparatus as described in any one of Claims 1-3,
A server device, wherein the position control means changes the position in the real space associated with the image formation moment by moment so that the real space is virtually moved radially from the store that provides the coupon. In the server apparatus as described in any one of Claims 1-3,
The position control means changes the position in the real space associated with the image formation every moment so that the same image formation moves virtually in the real space with a predetermined distance; Server device. In the server apparatus as described in any one of Claims 1-3,
A server device in which the position control unit changes the position in the real space associated with the image formation so as to virtually move in the real space within a predetermined range from the store that provides the coupon. . In the server apparatus as described in any one of Claims 4-6,
The server device, wherein the position control means changes the position in the real space associated with the image forming object as the image forming object cannot move in an area where the user cannot enter in the real space. In the server apparatus as described in any one of Claims 1-6,
The server device, wherein the guiding means sets the image formation used for route guidance by one of the portable terminal devices to be prohibited from guiding depending on the other portable terminal devices. A content information providing program for providing coupon content information indicating the contents of a coupon in an actual store to a portable terminal device having a function of imaging a real space by a computer,
The computer,
An image formation that can be superimposed and displayed on an image in the real space captured by the portable terminal device, the image formation associated with the coupon and the position in the real space An image formation providing means for providing to a portable terminal device;
Position control means for changing the position in the real space associated with the image formed object according to the state of the real space, so that the image formed object virtually moves in the real space;
When the superimposed image formation is specified by the portable terminal device, the portable terminal device is used from the vicinity of the current position of the portable terminal device to the position of the store using the image formation. Guiding means for guiding users of
During guidance that guides a user having the portable terminal device to the store, acquisition of coupon content information is permitted at a predetermined timing, and the coupon content information is portable based on an instruction from the portable terminal device. Content information providing means to be provided to the terminal device;
And function as
While the route is being guided, the computer is displayed on the portable terminal device along the guidance route from the vicinity of the current position of the portable terminal device to the position of the store, and the real space of the image formed object A content information providing program that functions as the position control means for changing the position of the content information.

Images