JP5743374B2 - Advertisement display system, advertisement display method, and advertisement display program - Google Patents

Description

The present invention is an advertisement display system, the advertisement display side Ho及 beauty advertisement relates to a display program, advertisement display system is particularly portable communication terminal equipped with a contactless IC card to display information corresponding to the desired information requests originating, ad on the display how Ho及 beauty advertising display program.

  Public information stops such as buses and trains, homes, in-cars, department stores, and other places where people can meet, etc. Informational advertisements are presented. However, all of the presented advertisement information is not necessarily information that meets user needs. For this reason, there are cases where the advertisement information provider misses the opportunity even though there is an opportunity to spread the products and information to be advertised by performing advertisements that meet the user needs.

  Therefore, an advertisement display system has been proposed in which a user uses a mobile terminal to transmit advertisement designation information (genre etc.) that the user is interested in, and the advertisement display device displays advertisement information according to the advertisement designation information. (For example, see Patent Documents 1, 2, and 3). Patent Document 1 describes an advertisement distribution system in which a mobile terminal device, which is a mobile terminal that can acquire current position information by wireless communication, and an advertisement distribution server can communicate with each other. I do. The mobile terminal device transmits desired advertisement genre information specified by the user and user specific information to the advertisement distribution server, and simultaneously receives the desired advertisement information distributed by the advertisement distribution server and the automatically selected specific advertisement information. Then, the desired advertisement information is displayed, and the specific advertisement information is displayed for a predetermined time until the next desired advertisement information is received.

  Patent Document 2 discloses a means for transmitting a signal requesting preference attribute information (corresponding to advertisement designation information) of a viewer who is a user of a portable information terminal to the portable information terminal, and a preference from the portable information terminal. An advertisement display system including means for receiving attribute information and display means for selecting and displaying advertisement content registered in the advertisement database according to the received preference attribute information is disclosed.

  Further, Patent Document 3 describes an information providing system that includes an information receiving terminal and an information providing server that can communicate with each other via the Internet. The information providing system operates as follows. Do. An information receiving terminal such as a mobile communication terminal which is a terminal used by a user has a CPU, a memory, a storage device, a touch panel, a card reader, a CCD camera, and a communication device, and uses an information providing service from an information providing server. In this case, the identification information of the IC card owned by the user is read by the card reader, the appearance image of the IC card is taken by the CCD camera, and the category designation code generated based on the arrangement mode together with the above identification information Sent to the information provider server. The information providing server specifies a category of information to be provided to the user based on the identification information and the category designation code, and provides information desired by the user. Here, the category designation code may be advertisement designation information that the user desires to provide information, and the information that the user desires may be advertisement information that the user desires to provide information.

JP 2003-323569 A (64th to 66th paragraphs) JP 2004-013195 A (paragraphs 39 to 40, 50) JP 2004-227253 A (paragraphs 110 to 114)

  However, in the advertisement distribution system described in Patent Literature 1, the mobile terminal device has buttons for selecting a genre used for transmitting desired advertisement genre information designated by the user to the advertisement distribution server for each genre. Since it is necessary to select and press one of the buttons corresponding to the desired genre and to press the transfer touch button, it is possible to distribute advertisement information of a plurality of genres. If desired, the button operation must be performed every genre, which is problematic in terms of operability. Further, in the advertisement distribution system described in Patent Document 1, only the advertisement information of the selected genre is fixedly displayed, and when the user wants to receive more detailed advertisement information even in the same genre, the request is met. Cannot respond adaptively.

  Further, in the advertisement display system described in Patent Document 2, while the portable information terminal is located in the vicinity of the advertisement display system, the preference attribute information transmitted from the portable information terminal is received and the advertisement content corresponding to the preference attribute information is received. Since the viewer (user) cannot view other advertisement information, the display of desired advertisement information cannot be dynamically changed by user operation.

  Furthermore, in the information providing system described in Patent Document 3, the category designation code transmitted from the information receiving terminal to the information providing server designates genre information such as finance, news, weather forecast, gourmet, and travel preset by the user. If the information receiving terminal wants to provide advertising information, after receiving information of the desired genre, and subsequently receiving more detailed advertising information of the same genre, The demand cannot be met adaptively. In the information providing system described in Patent Document 3, the communication line between the information receiving terminal and the information providing server is an electric communication line such as the Internet, and is not a non-contact communication line using an IC card.

The present invention has been made in view of the above, the advertisement display system capable of displaying the advertisement information which the user desires by the user operating the mobile communication terminal, the advertisement display side Ho及 beauty advertisement display program The purpose is to provide.

Another object of the present invention is the display contents also the advertisement information in the same genre advertisement display system capable of adaptively changed by user-driven, to provide an advertisement display side Ho及 beauty advertising display program.

In order to achieve the above object, an advertisement display system according to the present invention includes a non-contact communication transmission means and an advertisement information display request means for arbitrarily transmitting a request for displaying desired advertisement information using the transmission means. A non-contact communication receiving means for receiving a request for display of the advertisement information transmitted from the portable communication terminal, and a search advertisement information. And a search display means for searching and displaying the advertisement information corresponding to the advertisement information display request received by the receiving means from the search advertisement information stored in the storage means. A display device comprising: an advertisement information requesting means for requesting distribution of advertisement information being displayed on the display device using the transmission means; Advertisement information receiving and storing means for receiving and storing advertisement information by non-contact communication, and the display device receives the distribution request for the advertisement information being displayed transmitted from the mobile communication terminal. when the received, you, further comprising a display in the advertisement information transmitting means for transmitting a non-contact type communication advertisement information currently displayed in the request source to the portable communication terminal by.

In order to achieve the above object, an advertisement display method of the present invention includes a first step of arbitrarily transmitting a display request for desired advertisement information from a mobile communication terminal by non-contact communication, and an advertisement information presentation place. A second step in which the installed display device receives the display request for the advertisement information by contactless communication; and the advertisement information corresponding to the display request for the advertisement information received by the display device is stored in the storage means. Advertisement information delivery request for requesting delivery of the advertisement information being displayed on the display device from the mobile communication terminal by non-contact communication. And the display device that has received the distribution request for the advertisement information being displayed by the non-contact communication transmits a response to the advertisement information currently being displayed to the mobile communication terminal by the non-contact communication. A transmitting advertisement information transmitting step; a receiving step in which the mobile communication terminal receives the currently displayed advertising information by the non-contact communication; and the currently displaying advertising information received in the receiving step. A storage step of storing in the storage means of the terminal .

Furthermore, in order to achieve the above object, the advertisement display program of the present invention makes a display request for desired advertisement information arbitrarily transmitted from a mobile communication terminal to a computer of a display device installed at an advertisement information presentation place. A first step of receiving by non-contact communication, and a second step of searching and displaying the advertisement information corresponding to the received advertisement information display request from the search advertisement information stored in the storage means And a third step for receiving, by wireless communication means, the search advertisement information distributed from the distribution information management server by wireless communication, and storing the search advertisement information received in the third step in the storage means to the fourth step, the when the delivery request of the advertisement information being displayed transmitted from the portable communication terminal to an arbitrary received by non-contact communication, advertising information currently displayed Characterized by further executing the sixth step of transmitting a non-contact type communication with the requester to the portable communication terminal.

  ADVANTAGE OF THE INVENTION According to this invention, while a user can display the advertisement information which a user desires by operating a portable communication terminal, the display content of advertisement information can be adaptively changed by a user initiative also in the same genre. it can.

  Next, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 shows a system configuration diagram of an embodiment of an advertisement display system according to the present invention. The advertisement display system of this embodiment includes a mobile phone 10 as an example of a mobile communication terminal, an advertisement information display device 30 with a built-in IC card reader / writer, and a distribution information management server 40. The mobile phone 10 is equipped with a contactless IC card, a distribution information setting application capable of setting the type of information to be distributed, and an application capable of browsing the distributed information, and the Internet or the like as necessary. The communication network is configured to be communicable.

  The advertisement information display device 30 is equipped with an IC card reader / writer 31, and performs contactless IC communication (schematically indicated by 51 in FIG. 1) with the IC card of the mobile phone 10 to read / write information. A function of storing advertisement information, a function of storing advertisement information, and a function of displaying advertisement information on the screen 32 and distributing it to a mobile phone. The advertisement information display device 30 is a contactless IC card of the mobile phone 10 at a public transportation stop such as a bus or a train, an advertisement information presentation place such as a home, a car, a department store or other meeting place. Are installed at predetermined positions (for example, pillars and walls) where non-contact IC communication is possible. Note that “advertisement information” in this specification includes not only information that contains advertisements in the information itself to be displayed, but also information that is to be displayed, but it is provided as a service by the service provider. Information to be included.

  The distribution information management server 40 is owned by a service provider that provides the advertisement display service of this embodiment. The distribution information management server 40 has a function of performing wireless communication (schematically indicated by 52 in FIG. 1) with the advertisement information display device 30, and the advertisement information displayed on the advertisement information display device 30 or a mobile phone. The advertisement information distributed to 10 is acquired, the advertisement information transmitted to the advertisement information display device 30 is managed, and the advertisement information actually distributed is managed. Furthermore, the distribution information management server 40 collects, accumulates and analyzes the advertisement information actually distributed to the mobile phone 10 by the advertisement information display device 30, and distributes the distributed advertisement information for each advertiser (company or individual). And a function of performing pay-per-use billing according to the number of distributions to the advertiser.

  FIG. 2 shows a block diagram of an embodiment of a portable communication terminal according to the present invention. The mobile communication terminal of this embodiment is the mobile phone 10 of FIG. 1, which is equipped with an IC card 11 and includes a communication unit 12 that can communicate with the Internet. Furthermore, the cellular phone 10 includes a control unit 13 that controls each block in an integrated manner, a radio unit 15 that performs radio communication with the nearest base station (not shown) via an antenna 14, a transmission signal, and a reception signal. A signal processing unit 16 for performing the signal processing, a sound processing unit 17 for performing the audio signal processing, a speaker 18 for generating a ringtone and a received voice, a microphone 19 for collecting the transmitted voice, and various types of information. The display unit 20 includes a display unit 20, an input unit 21 including numeric keys and buttons for inputting various information, and a storage unit 22 that stores telephone directory data and programs. The cellular phone 10 according to the present embodiment causes the control unit 13 to execute the distribution information setting application and the application capable of browsing the distributed information based on the storage program of the storage unit 22 and uses the IC card 11. Thus, there is a feature in that non-contact type IC communication is performed with the advertisement information display device 30.

  That is, the mobile phone 10 transmits the information set by the user in the distribution information setting application to the advertisement information display device 30 by non-contact IC communication, thereby displaying the advertisement information displayed on the advertisement information display device 30. Can be set.

  Next, regarding the operation (first operation) when information is transmitted from the mobile phone 10 to the advertisement information display device 30, refer to the block diagram of FIG. 2, the system configuration diagram of FIG. 3, and the sequence diagram of FIG. explain. The system configuration diagram of FIG. 3 is the same as the system configuration diagram of the advertising information display system of the present invention shown in FIG. 1 and is a detailed diagram for easily explaining the first operation of the present embodiment. is there.

  In the first operation of the present embodiment, the mobile phone 10 is held over the advertisement information display device 30 and information is transmitted to the advertisement information display device 30 by non-contact IC communication, so that the advertisement information according to the user's preference is obtained. This is an operation for distributing and displaying the advertisement information display device 30.

  First, as shown in FIG. 3, the user can set the distribution information on the screen of the display unit 20 so that the user's favorite advertisement information is distributed on the mobile phone 10. 25 displays a plurality of genres of advertisement information prepared in advance (here, “economic”, “travel”, “finance”, “school”, “sports”, “insurance”, “society”, “music”). Then, an arbitrary genre of the user's preference (here, “travel”) is selected from the input unit 21 in FIG. 2 and written (set) on the IC card 11.

  On the other hand, the distribution information management server 40 collects and accumulates advertisement information from advertisers (businesses, organizations, individuals, etc.) who wish to distribute advertisement information in advance, and maintains a state where it can be distributed through the advertisement information display device 30. Keep it.

  In this state, the mobile phone 10 is brought close to the IC card reader / writer 31 of the advertisement information display device 30, and the IC card 11 and the IC card reader / writer 31 are schematically shown by 53 in FIG. As shown in FIG. 4, when a non-contact type IC communication transmission operation is performed, display desired information in which a favorite genre “travel” is set is transmitted from the IC card 11 to the IC card reader / writer 31 (step in FIG. 4). S1).

  When the advertisement information display device 30 receives the desired display information by the IC card reader / writer 31 (step S2 in FIG. 4), it is periodically obtained from the distribution information management server 40 and stored in the storage medium. From the latest advertisement information, advertisement information corresponding to the received display desired information is retrieved and displayed on the screen 32 (step S3 in FIG. 4). Thereby, the user of the mobile phone 10 can display and browse the advertisement information related to his / her genre “travel” on the screen 32 of the advertisement information display device 30 using the information browsing application. In this way, according to the present embodiment, the advertisement information display device 30 installed in the advertisement information presentation place where only the fixed advertisement information was originally presented is used for the advertisement information that the user of the mobile phone 10 is interested in. Can be displayed and displayed.

  On the other hand, the advertisement information display device 30 transmits the searched advertisement information displayed on the screen 32 to the distribution information management server 40 by wireless communication 54 (step S4 in FIG. 4). Thereby, the distribution information management server 40 receives the advertisement information displayed on the screen 32 by the advertisement information display device 30, accumulates it in the internal storage medium, and further analyzes the advertisement information accumulated in the storage medium ( Step S5 in FIG.

  The distribution information management server 40 manages the number of advertisement information distribution (display count) displayed on the screen 32 by the advertisement information display device 30 for each advertiser (company or individual) of the advertisement information based on the analysis result. . As a result, the service provider that provides the advertisement display service of the present embodiment, which is the owner of the distribution information management server 40, distributes the number of distributions to the advertiser based on the result of the number of distributions (display count). Pay-as-you-go billing according to (number of times of display) can be made to obtain income as the information distribution infrastructure provider.

  The advertisement information display device 30 is installed in the advertisement information presentation place and can perform non-contact type IC communication with an unspecified number of mobile phones. Therefore, the advertisement information display device 30 is separated from other users while displaying certain user-desired advertisement information. The advertisement information display request may be received. In this case, the advertisement information display device 30 switches and displays the advertisement information that has been newly requested for display due to the interruption.

  As described above, in this embodiment, the advertisement information displayed on the advertisement information display device 30 can be changed under the initiative of the user who operates the mobile phone 10, and the user-desired advertisement information can be browsed. In the present embodiment, the information distribution side can also expand the information distribution opportunities. In addition, since the input device that requests the advertisement information that the user wants to see is the mobile phone 10, the advertisement information display device 30 does not need to have an input device, and also transmits user registration information by IC card communication. The advertisement information display device 30 can acquire advertisement information to be displayed for free without incurring costs such as expenses.

  Furthermore, in the present embodiment, the advertisement information display device 30 is not a paper medium, which leads to resource saving. Furthermore, since the displayed advertisement information can be managed by the distribution information management server 40, it is possible to know what kind of advertisement information is displayed with how many distributions (display times). Based on the result, the price of service provision according to the number of distributions (number of display times) can be obtained for the advertiser.

  Next, regarding the operation (second operation) when information is transmitted from the advertisement information display device 30 to the mobile phone 10, refer to the block diagram of FIG. 2, the system configuration diagram of FIG. 5, and the sequence diagram of FIG. explain. The system configuration diagram of FIG. 5 is the same as the system configuration diagram of the advertisement information display system of the present invention shown in FIG. 1 and is a detailed diagram for easily explaining the second operation of the present embodiment. is there.

  In the second operation of the present embodiment, the advertisement information display device 30 holds the mobile phone 10 over the advertisement information display device 30 while the advertisement information corresponding to the display information request from the mobile phone 10 is being displayed. This is an operation for distributing / reproducing advertisement information such as a still image or a moving image displayed on the advertisement information display device 30 in a format that can be reproduced by the mobile phone 10 by performing IC communication.

  With the first operation described above, in the state where the advertisement information display device 30 displays the advertisement information corresponding to the display information request from the mobile phone 10, the storage of the displayed advertisement information in the mobile phone 10 is carried portablely. If the user of the telephone 10 desires, the cellular phone 10 is brought close to the IC card reader / writer 31 of the advertisement information display device 30, and the IC card 11 is changed to the IC card reader / writer 31 based on a known principle. The non-contact type IC communication schematically shown in FIG. 6 makes a distribution request for the advertisement information being displayed (step S11 in FIG. 6).

  When the advertisement information display device 30 receives the distribution request for the advertisement information being displayed transmitted from the mobile phone 10, the advertisement information display apparatus 30 displays the advertisement information being displayed as indicated by 56 in FIG. 5 in the IC card reader / writer 31. Is distributed (transmitted) to the IC card 11 of the mobile phone 10 by non-contact IC communication (step S12 in FIG. 6). The mobile phone 10 receives and stores the advertisement information being displayed distributed from the advertisement information display device 30 by non-contact type IC communication with the IC card 11 (step S13 in FIG. 6).

  The advertisement information received and stored by the IC card 11 can be reproduced by the mobile phone 10. Therefore, if the user of the mobile phone 10 has the mobile phone 10, the distributed advertisement information can be displayed on the screen of the display unit 20 in FIG.

  Further, the cellular phone 10 is connected to the Internet via the communication unit 12 by the control unit 13 by the operation of the input unit 21 of FIG. More detailed information can be acquired (step S16 in FIG. 6). Thereby, the user of the mobile phone 10 can always display more detailed information on the advertising information of the genre of interest on the screen of the display unit 20 (the display content of the advertising information of the same genre is adaptively changed). can do.).

  On the other hand, the advertisement information display device 30 transmits the searched advertisement information displayed on the screen 32 to the distribution information management server 40 by wireless communication 57 as schematically shown in FIG. 5 (step S14 in FIG. 6). . Thereby, the distribution information management server 40 receives the advertisement information displayed on the screen 32 by the advertisement information display device 30, accumulates it in the internal storage medium, and further analyzes the advertisement information accumulated in the storage medium ( Step S15 in FIG. 6).

  Based on the analysis result, the distribution information management server 40 determines the number of distributions of the advertisement information displayed on the screen 32 to the information request source by the advertisement information display device 30 for each advertiser (company or individual) of the advertisement information. to manage. As a result, the service provider that provides the advertisement display service of the present embodiment, which is the owner of the distribution information management server 40, determines the usage amount according to the number of distributions to the advertiser based on the result of the number of distributions. You can earn money as an information distribution infrastructure provider by charging. Thus, in this embodiment, the distribution information management server 40 can manage the number of distributions (number of response replies) to the mobile phone 10 that is the information request source of the advertisement information being displayed. Since it is known how many pieces of information have been distributed to the information requesting source, it is possible to obtain the price of service provision corresponding to the number of distributions to the advertiser based on the result of the number of distributions.

  Note that the present invention is not limited to the above-described embodiment. For example, transmission / reception of advertisement information between the mobile phone 10 and the advertisement information display device 30 is not limited to non-contact type IC communication, but Bluetooth (Bluetooth It is also possible to perform other non-contact communication such as a known short-range wireless communication. In this specification, non-contact communication refers to non-contact type IC communication and short-range wireless communication, and does not include normal wireless communication.

  The present invention also includes an advertisement display program that causes the advertisement information display device 30 to execute the steps S2 to S4, S12, and S14 shown in the sequence diagrams of FIGS.

It is a system configuration figure of one embodiment of an advertisement display system of the present invention. It is a block diagram of one Embodiment of the portable communication terminal of this invention. It is a system configuration diagram for explaining the first operation of the advertisement display system of the present invention. It is a sequence diagram for explaining the first operation of the advertisement display system of the present invention. It is a system block diagram for the 2nd operation | movement description of the advertisement display system of this invention. It is a sequence diagram for 2nd operation | movement description of the advertisement display system of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Mobile phone 11 IC card 12 Communication part 13 Control part 20 Display part 21 Input part 22 Storage part 30 Advertisement information display apparatus 31 IC card reader / writer 32 Screen 40 Distribution information management server

Claims (15)

A mobile communication terminal comprising non-contact communication transmission means, and advertisement information display request means for arbitrarily transmitting a request for display of desired advertisement information using the transmission means;
Installed in an advertisement information presentation location, receiving means for displaying the advertisement information transmitted from the mobile communication terminal; receiving means for contactless communication; storage means for storing search advertisement information; A display device comprising: search display means for searching and displaying the advertisement information in response to the advertisement information display request received by the receiving means from the search advertisement information stored in the storage means. And
The mobile communication terminal is
Advertising information requesting means for requesting distribution of advertising information being displayed on the display device using the transmitting means;
Further comprising advertisement information receiving and storing means for receiving and storing the advertisement information being displayed from the display device by contactless communication;
The display device
Display that transmits the currently displayed advertisement information to the requesting mobile communication terminal by non-contact communication when the receiving means receives the distribution request for the displayed advertisement information transmitted from the mobile communication terminal. An advertisement display system further comprising medium advertisement information transmission means. A mobile communication terminal comprising non-contact communication transmission means, and advertisement information display request means for arbitrarily transmitting a request for display of desired advertisement information using the transmission means;
Installed in an advertisement information presentation location, receiving means for displaying the advertisement information transmitted from the mobile communication terminal; receiving means for contactless communication; storage means for storing search advertisement information; Search and display means for searching for and displaying advertisement information in response to a request for display of the advertisement information received by the receiving means from the search advertisement information stored in the storage means, and wireless communication means A display device;
A distribution information management server that distributes the search advertisement information to the display device by wireless communication, receives the search advertisement information by the wireless communication means of the display device, and stores the information in the storage means;
The mobile communication terminal is
Advertising information requesting means for requesting distribution of advertising information being displayed on the display device using the transmitting means;
Further comprising advertisement information receiving and storing means for receiving and storing the advertisement information being displayed from the display device by contactless communication;
The display device
Display that transmits the currently displayed advertisement information to the requesting mobile communication terminal by non-contact communication when the receiving means receives the distribution request for the displayed advertisement information transmitted from the mobile communication terminal. An advertisement display system further comprising medium advertisement information transmission means. The display device further includes advertisement information transmitting means for transmitting the displayed advertisement information to the distribution information management server using the wireless communication means,
The distribution information management server further includes advertisement information analysis means for receiving the displayed advertisement information transmitted from the display device, and accumulating and analyzing the received advertisement information displayed. The advertising display system described. The display device further includes a displayed advertisement information transmitting unit that transmits the displayed advertisement information to the distribution information management server using the wireless communication unit,
The distribution information management server further includes a displayed advertisement information analyzing unit that receives the displayed advertisement information transmitted from the display device, and accumulates and analyzes the received displayed advertisement information. The advertisement display system according to claim 1 or 2.   5. The mobile communication terminal further includes a communication unit that acquires information related to the displayed advertisement information stored in the advertisement information storage unit through a communication network. The advertisement display system according to any one of the above.   4. The advertisement display system according to claim 1, wherein the transmission unit is an IC card, and the reception unit is an IC card reader / writer. First to arbitrarily transmit a display request of desired advertisement information from a mobile communication terminal by non-contact communication
And the steps
A second step in which a display device installed at the advertisement information presentation location receives the advertisement information display request by non-contact communication;
A third step of searching and displaying the advertisement information in response to the display request for the advertisement information received by the display device from the search advertisement information stored in the storage means,
An advertisement information distribution request step for requesting distribution of advertisement information being displayed on the display device by non-contact communication from the mobile communication terminal;
The displayed advertisement information transmitting step in which the display device that has received the distribution request for the displayed advertisement information by the non-contact communication transmits the currently displayed advertisement information as a response to the mobile communication terminal by the non-contact communication. When,
A receiving step in which the mobile communication terminal receives the currently displayed advertisement information by the contactless communication;
An advertisement display method, further comprising a storage step of storing the currently displayed advertisement information received in the reception step in a storage unit of the mobile communication terminal. A first step of arbitrarily transmitting a display request for desired advertisement information from a mobile communication terminal by non-contact communication;
A second step in which a display device installed at the advertisement information presentation location receives the advertisement information display request by non-contact communication;
A third step of searching and displaying the advertisement information corresponding to the display request for the advertisement information received by the display device from the search advertisement information stored in the storage means;
A distribution information management server includes a fourth step of distributing the search advertisement information to the display device by wireless communication, receiving the search advertisement information by the wireless communication unit of the display device, and storing the received information in the storage unit;
An advertisement information distribution request step for requesting distribution of advertisement information being displayed on the display device by non-contact communication from the mobile communication terminal;
The displayed advertisement information transmitting step in which the display device that has received the distribution request for the displayed advertisement information by the non-contact communication transmits the currently displayed advertisement information as a response to the mobile communication terminal by the non-contact communication. When,
A receiving step in which the mobile communication terminal receives the currently displayed advertisement information by the contactless communication;
An advertisement display method, further comprising a storage step of storing the currently displayed advertisement information received in the reception step in a storage unit of the mobile communication terminal. A fifth step in which the display device wirelessly transmits the displayed advertisement information;
A sixth step in which the information distribution management server receives the displayed advertisement information wirelessly transmitted;
The advertisement display method according to claim 8, further comprising: a seventh step in which the information distribution management server stores and analyzes the displayed advertisement information received in the sixth step. A displayed advertisement information transmitting step in which the display device wirelessly transmits the displayed advertisement information to the distribution information management server;
The displayed advertisement information receiving step in which the distribution information management server receives the displayed advertisement information by wireless communication;
The advertisement display method according to claim 7 or 8, further comprising a displayed advertisement information analysis step in which the distribution information management server stores and analyzes the received advertisement information being displayed.   The information acquisition step of the said portable communication terminal further acquiring through the communication network the information relevant to the said advertisement information being displayed memorize | stored in the said advertisement information storage means is characterized by the above-mentioned. The advertisement display method according to any one of the above.   12. The non-contact communication is performed between an IC card built in a mobile communication terminal and an IC card reader / writer provided in the display device. The advertisement display method according to one item. In the computer of the display device installed in the advertisement information presentation place,
A first step of receiving a display request of desired advertisement information arbitrarily transmitted from a mobile communication terminal by non-contact communication;
A second step of searching and displaying the advertisement information corresponding to the received advertisement information display request from the search advertisement information stored in the storage means;
A third step of causing the wireless communication means to receive the search advertisement information distributed from the distribution information management server by wireless communication;
A fourth step of storing the search advertisement information received in the third step in the storage means;
When the distribution request for the currently displayed advertisement information transmitted from the mobile communication terminal is received by non-contact communication, the currently displayed advertisement information is transmitted to the requesting mobile communication terminal by non-contact communication. An advertisement display program characterized by further causing the sixth step to be executed.   Causing the computer to further execute a fifth step of causing the distribution information management server to wirelessly transmit the advertisement information displayed in the second step to the distribution information management server using the wireless communication unit. The program for displaying an advertisement according to claim 13.   Wireless transmission of the currently displayed advertisement information transmitted to the mobile communication terminal in the sixth step to the distribution information management server using the wireless communication means to the distribution information management server. The advertisement display program according to claim 13, wherein the seventh step is further executed.

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