JP5814695B2 - CM content transmission apparatus and CM content transmission control program - Google Patents

Description

  The present invention relates to a CM content transmitting apparatus and a CM content transmission control program, and is suitable for use in, for example, a recording / reproducing apparatus having a CM skip function for reproducing only program content by skipping CM content.

  2. Description of the Related Art Conventionally, a broadcaster who provides program content corresponding to a program main part obtains advertising revenue from a company by inserting CM content corresponding to a commercial of a sponsor company between the program contents. On the other hand, companies are trying to improve sales by connecting advertisements to purchasing goods and services.

  However, with the widespread use and advanced functionality of recording and playback devices such as HDD (Hard Disk Drive) recorders, the entire broadcast content (with CM content inserted into the program content) is temporarily recorded on the hard disk. Then, it is now possible to easily skip the CM content and reproduce only the program content (CM skip function) by a user operation. Such a CM skip function is convenient for the user, but for the company, the number of times CM content is viewed by the user is reduced by the number of skips, and the advertising effect of the CM content is reduced. There was a problem to do.

  In order to solve such a problem, when reproducing broadcast program data (broadcast content) in which CM information (CM content, the same applies hereinafter) is inserted between the main information (program content, the same applies hereinafter), the CM information is skipped. Techniques have been proposed in which the main information is continuously reproduced and the skipped CM information is combined and displayed as a small screen on the main information, or the CM information and the main information are displayed on two screens (for example, (See Patent Document 1). According to the technique described in Patent Literature 1, it is possible to meet the company's intention to allow the user to view the CM information while ensuring the user's convenience of continuously viewing the main information.

JP 2004-328546 A

  However, in the technique described in Patent Document 1, although the user can continuously view the main information, all the CM information to be skipped is synthesized and displayed as a small screen on the main information. There is a problem that the presence of the CM information is distracted and the user feels it is difficult to view the main information. Also, if the CM information to be skipped and the main information are displayed on two screens, the display range of the main information is narrowed by the display range of the CM information, which makes the user feel difficult to view the main information. was there.

  The present invention has been made to solve such a problem. In the case where the program content is continuously reproduced by skipping the CM content, the user is prevented from feeling that it is difficult to view the program content. On the other hand, an object is to maintain the advertising effect of the CM content to be skipped.

In order to solve the above-described problem, in the present invention, when the CM content is skipped during recording or playback of the broadcast content including the program content corresponding to the main program and the CM content corresponding to the commercial, the content is played back. While displaying the program content on the first display unit, the still image CM content related to the CM content to be skipped is transmitted to the mobile terminal and displayed on the second display unit provided in the mobile terminal. .
In particular, according to the present invention, any CM content is skipped in response to a user operation during playback of broadcast content, and when the CM content is skipped, still image CM content related only to the skipped CM content is displayed as the content to be displayed. To the mobile terminal, and the skipped CM content inserted between the program content reproduced immediately after being skipped and the program content reproduced immediately before the program content is skipped. Still image CM content related only to CM content for which the indicated value is set in at least one of the start position flag information and the end position flag information is transmitted to the portable terminal as display target content.
In another aspect of the present invention, when the broadcast content is recorded or reproduced, the CM content included in the broadcast content is skipped, and when the recording process is performed, all the CM content included in the broadcast content is recorded. The still image CM content related to is transmitted to the portable terminal as the display target content.
In another aspect of the present invention, the CM content included in the broadcast content is skipped during recording of the broadcast content or during the reproduction of the broadcast content, and is included in the broadcast content before reception of the broadcast content is started. Still picture CM contents related to all CM contents are transmitted to the portable terminal as display target contents.

  According to the present invention configured as described above, even if the CM content is skipped from the broadcast content, the still image CM content related to the CM content is transmitted to the user's mobile terminal and displayed. The viewing opportunity of the user for the skipped CM is not reduced. Therefore, the advertising effect of the CM content can be maintained while satisfying the user's desire to skip the CM and watch the main program quickly. In addition, since the still image CM content related to the skipped CM content is displayed on a second display unit different from the first display unit on which the program content is displayed, the still image is viewed while viewing the program content. It does not occur that the presence of the CM content is distracted or the display range of the program content is narrowed, and it is possible to prevent the user from feeling difficult to view the program content.

It is a block diagram which shows the structural example of the CM content display system by 1st Embodiment. It is a figure which shows the example of the start position flag information and end position flag information by 1st Embodiment. It is a figure which shows the example of a display screen by 1st Embodiment. It is a flowchart which shows the example of recording control operation | movement by the video recording / reproducing apparatus of 1st Embodiment. It is a flowchart which shows the operation example of reproduction | regeneration control and transmission control by the video recording / reproducing apparatus of 1st Embodiment. It is a block diagram which shows the structural example of the CM content display system by 2nd Embodiment. It is a flowchart which shows the operation example of reproduction | regeneration control and transmission control by the video recording / reproducing apparatus of 2nd Embodiment. It is a block diagram which shows the structural example of the CM content display system by 3rd Embodiment. It is a flowchart which shows the operation example of the recording control and transmission control by the video recording / reproducing apparatus of 3rd Embodiment. It is a flowchart which shows the example of reproduction | regeneration control operation | movement by the video recording / reproducing apparatus of 3rd Embodiment. It is a block diagram which shows the structural example of the CM content display system by 4th Embodiment. It is a flowchart which shows the operation example of the video recording reservation and transmission control by the video recording / reproducing apparatus of 4th Embodiment.

  DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, a first embodiment of the invention will be described with reference to the drawings. FIG. 1 is a block diagram illustrating a configuration example of a CM content display system 100 including a CM content transmission apparatus according to the present invention. As shown in FIG. 1, the CM content display system 100 includes a broadcast station 120, a CM information providing server 140, a recording / playback device 160 (corresponding to the CM content transmission device of the present invention), a CM transfer server 180, and a portable terminal 200. Configured.

  The CM information providing server 140 is a management that manages broadcast materials such as program contents and CM contents in conjunction with a broadcasting system capable of consistently managing the sales, organization, and broadcasting of the broadcasting station 120, for example. Installed in the system. The recording / reproducing apparatus 160 is installed in a user's home, for example. For example, the CM transfer server 180 is installed in the management system in the same manner as the CM information providing server 140. The portable terminal 200 is possessed by a user who uses the recording / playback apparatus 160, for example.

  The broadcast station 120 and the recording / playback apparatus 160 are connected by a broadcast line. Further, the CM information providing server 140 and the recording / reproducing apparatus 160 are connected via an Internet line. Further, the recording / playback apparatus 160 and the CM transfer server 180 are connected via an Internet line. Further, the CM transfer server 180 and the mobile terminal 200 are connected via an Internet line.

  The broadcast station 120 transmits broadcast content including program content corresponding to the main program and CM content corresponding to commercials to the recording / playback apparatus 160. Each broadcast content includes broadcast content identification information (event ID) that can uniquely identify the broadcast content, broadcast type information indicating the broadcast type of the broadcast content (for example, terrestrial broadcast, BS broadcast, CS broadcast, etc.) Broadcast channel information indicating the broadcast channel of the broadcast content and broadcast start time information indicating the broadcast start time of the broadcast content are given.

  Next, the configuration of the CM information providing server 140 will be described. As shown in FIG. 1, the CM information providing server 140 includes a CM broadcast information storage unit 300, a CM meta information storage unit 320, a CM broadcast information transmission unit 340, and a CM meta information transmission unit 360.

  The CM broadcast information storage unit 300 acquires CM broadcast information of each CM content included in the broadcast content transmitted from the broadcast station 120 to the recording / playback device 160 from a commercial system or the like and stores it. The CM broadcast information includes a CM-ID for uniquely identifying the CM content, broadcast type information indicating the broadcast type of the CM content (for example, terrestrial broadcast, BS broadcast, CS broadcast, etc.), and the broadcast channel of the CM content. The broadcast channel information indicating the broadcast content, the broadcast start time information indicating the broadcast start time of the CM content, the broadcast end time information indicating the broadcast end time of the CM content, and the broadcast content that is the target of the CM content can be uniquely specified Broadcast content specifying information (event ID), broadcast type information indicating the broadcast type of the broadcast content (for example, terrestrial broadcast, BS broadcast, CS broadcast, etc.), broadcast channel information indicating the broadcast channel of the broadcast content, and Broadcast start time information indicating the broadcast start time of the broadcast content is included.

  The CM meta information storage unit 320 acquires CM meta information of each CM content included in the broadcast content transmitted from the broadcast station 120 to the recording / playback apparatus 160 from a commercial system or the like and stores it. The CM meta information includes a CM-ID that can uniquely identify the CM content, title information indicating the title of the CM content, advertiser information indicating an advertiser of the CM content, and a product name / service name handled by the CM content. Product / service name information indicating the advertisement, still image CM content for advertisement display related to the CM content, link destination URL information indicating a link destination URL for identifying a Web site related to the CM content, and the CM content Broadcast period information indicating a broadcast period, performer information indicating a performer of the CM content, production company information indicating a production company of the CM content, broadcast content capable of uniquely specifying the broadcast content targeted by the CM content Specific information (event ID), broadcast type of the broadcast content (for example, Terrestrial broadcasting, BS broadcasting, broadcasting type information indicating CS broadcasting), the broadcast channel information indicating the broadcast channel of the broadcast content, and the broadcast start time information indicating the broadcast start time of the broadcast content included.

  In the present embodiment, the CM information providing server 140 acquires CM broadcast information and CM meta information from a commercial system or the like, and records them in the CM broadcast information storage unit 300 and the CM meta information storage unit 320, respectively. An administrator who manages the CM information providing server 140 purchases the CM broadcast information and the CM meta information from a company that specially sells the CM broadcast information and the CM meta information, and acquires the CM broadcast information storage unit 300 and the CM meta information. You may make it record in the memory | storage part 320, respectively.

  When a CM information acquisition request including an event ID is sent from the CM broadcast information receiving unit 420 of the recording / playback device 160, the CM broadcast information transmitting unit 340 transmits all CM broadcast information related to the event ID to the CM broadcast information. The information is taken out from the storage unit 300 and transmitted to the CM broadcast information receiving means 420.

  The CM meta information transmission unit 360 acquires from the CM broadcast information transmission unit 340 the event ID included in the CM information acquisition request sent from the CM broadcast information reception unit 420 of the recording / playback device 160 to the CM broadcast information transmission unit 340. All the CM meta information related to the event ID is extracted from the CM meta information storage unit 320 and transmitted to the CM meta information receiving unit 440.

  Here, the example in which the CM meta information transmission unit 360 acquires the event ID from the CM broadcast information transmission unit 340 has been described, but the present invention is not limited to this. For example, the CM broadcast information receiving unit 420 of the recording / playback apparatus 160 notifies the CM meta information receiving unit 440 of the event ID, and the CM meta information receiving unit 440 sends a CM information acquisition request including the event ID to the CM meta information transmitting unit 360. May be sent to.

  Next, the configuration of the recording / playback apparatus 160 will be described. As shown in FIG. 1, the recording / playback apparatus 160 includes a recording reservation information storage unit 380, a broadcast content receiving unit 400, a CM broadcast information receiving unit 420, a CM meta information receiving unit 440, a recording control unit 460, and a broadcast content storage unit 480. A CM information storage unit 500, an operation receiving unit 520, a reproduction control unit 540, a display control unit 560, a skip unit 600, a user specifying information storage unit 620, and a transmission control unit 640. Note that the recording / playback apparatus 160 is connected to a first display unit 580 for displaying broadcast content.

  The recording reservation information storage unit 380 stores recording reservation information relating to recording reservation of broadcast content. In the recording reservation information, broadcast content specifying information (event ID) that can uniquely specify the broadcast content related to the recording reservation, and broadcast indicating the broadcast type of the broadcast content (for example, terrestrial broadcast, BS broadcast, CS broadcast, etc.) Type information, broadcast channel information indicating the broadcast channel of the broadcast content, recording start time information indicating the recording start time of the broadcast content, and recording end time information indicating the recording end time of the broadcast content are included.

  The broadcast content receiving means 400 refers to the recording reservation information stored in the recording reservation information storage unit 380, and when the current time is the recording start time of the recording reservation, the broadcast content related to the recording reservation is 120. Then, the broadcast content receiving unit 400 outputs the event ID assigned to each received broadcast content to the CM broadcast information receiving unit 420. Also, the broadcast content receiving unit 400 outputs the received broadcast content to the recording control unit 460.

  When an event ID is output from the broadcast content receiving unit 400, the CM broadcast information receiving unit 420 transmits a CM information acquisition request including the event ID to the CM broadcast information transmitting unit 340 of the CM information providing server 140. Thereafter, the CM broadcast information receiving unit 420 receives the CM broadcast information transmitted from the CM broadcast information transmitting unit 340 and outputs it to the recording control unit 460.

  The CM meta information receiving unit 440 receives the CM meta information transmitted from the CM meta information transmitting unit 360 of the CM information providing server 140 as a response to the above-described CM information acquisition request, and outputs the CM meta information to the recording control unit 460.

  When the operation receiving unit 520 receives an operation for inputting a recording reservation for broadcast content, the recording control unit 460 records the recording reservation information regarding the recording reservation in the recording reservation information storage unit 380. When the broadcast content is output from the broadcast content receiving unit 400, the recording control unit 460 records the broadcast content in the broadcast content storage unit 480. Further, when the CM broadcast information is output from the CM broadcast information receiving unit 420, the recording control unit 460 records the CM broadcast information in the CM information storage unit 500. Further, when the CM meta information is output from the CM meta information receiving unit 440, the recording control unit 460 records the CM meta information in the CM information storage unit 500.

  The recording control unit 460 also records broadcast start time information included in the CM broadcast information output from the CM broadcast information receiving unit 420 when recording the broadcast content output from the broadcast content receiving unit 400 in the broadcast content storage unit 480. With reference to the broadcast end time information, a value indicating that the start position is skipped by the skip unit 600 is set as a default value for the start position and end position of each CM content included in the broadcast content. Start position flag information and end position flag information in which a value indicating that the end position is skipped by the skip unit 600 are set as default values. Then, the recording control unit 460 records each flag information in the CM information storage unit 500.

  Further, the recording control means 460 indicates that the start position flag information corresponding to the start position not skipped by the skip means 600 is not skipped by the skip means 600 during the reproduction of the broadcast content by the playback control means 540. Reset to the indicated value. In addition, the recording control unit 460 indicates that the value of the end position flag information corresponding to the end position not skipped by the skip unit 600 is not skipped by the skip unit 600 during playback of the broadcast content by the playback control unit 540. Reset to the indicated value.

  FIG. 2A shows a start position flag for the start position and end position of each CM content included in the broadcast content when the broadcast content output from the broadcast content receiving unit 400 is recorded in the broadcast content storage unit 480. It is a figure which shows typically the example which each provides information and end position flag information. As shown in FIG. 2A, in the broadcast content, 30-second CM content A, CM content B, CM content C, and CM content D are inserted between program content A and program content B, respectively. ing.

  In such a case, the recording control means 460 gives start position flag information 900 and end position flag information 910 to the start position and end position of the CM content A, respectively. In addition, the recording control unit 460 gives start position flag information 920 and end position flag information 930 to the start position and end position of the CM content B, respectively. Further, the recording control means 460 gives start position flag information 940 and end position flag information 950 to the start position and end position of the CM content C, respectively. In addition, the recording control unit 460 gives start position flag information 960 and end position flag information 970 to the start position and the end position of the CM content D, respectively.

  FIG. 2B schematically illustrates an example of resetting the values of the start position flag information and the end position flag information given to the start position and the end position of the CM content during the reproduction of the broadcast content by the reproduction control unit 540. FIG. In the example shown in FIG. 2B, the skip means 600 skips from the middle of the CM content B to the middle of the program content B.

  In such a case, the recording control unit 460 has skipped the value of the start position flag information 900 corresponding to the start position by the skip unit 600 because the start position of the CM content A has not been skipped by the skip unit 600. Reset to a value that indicates no. The recording control unit 460 indicates that the end position flag information 910 corresponding to the end position is not skipped by the skip unit 600 because the end position of the CM content A is not skipped by the skip unit 600. Set the value again. Further, the recording control unit 460 indicates that the start position flag information 920 corresponding to the start position is not skipped by the skip unit 600 because the start position of the CM content B is not skipped by the skip unit 600. Set the value again.

  The operation accepting unit 520 accepts an operation for inputting a recording reservation for broadcast content via an operation unit (not shown, the same applies hereinafter). Then, the operation accepting unit 520 outputs the recording reservation information regarding the recording reservation of the broadcast content to the recording control unit 460. The recording control unit 460 records the recording reservation information output from the operation receiving unit 520 in the recording reservation information storage unit 380.

  Further, the operation accepting unit 520 accepts an operation for requesting reproduction of a desired broadcast content from the broadcast content stored in the broadcast content storage unit 480 via the operation unit. Then, the operation receiving unit 520 outputs a broadcast content playback request to the playback control unit 540.

  Further, the operation accepting unit 520 accepts an operation for requesting to skip any CM content during the reproduction of the broadcast content via the operation unit. Then, the operation accepting unit 520 outputs a CM content skip request to the skip unit 600.

  The reproduction control unit 540 controls the broadcast content related to the reproduction request to be extracted from the broadcast content storage unit 480 and reproduced when a reproduction request for the desired broadcast content is output from the operation receiving unit 520. Further, the playback control unit 540 controls the skip unit 600 to skip the CM content included in the broadcast content being played back.

  Further, the reproduction control unit 540 determines whether or not the start position of each CM content included in the broadcast content is skipped by the skip unit 600 during reproduction of the broadcast content. If it is determined that it has not been skipped, the playback control means 540 notifies the recording control means 460 to that effect. The recording control unit 460 resets the value of the start position flag information corresponding to the start position not skipped to a value indicating that the skip unit 600 has not skipped. If it is determined that the start position has been skipped, the playback control means 540 does nothing.

  Further, the reproduction control unit 540 determines whether or not the end position of each CM content included in the broadcast content is skipped by the skip unit 600 during the reproduction of the broadcast content. If it is determined that it has not been skipped, the playback control means 540 notifies the recording control means 460 to that effect. The recording control unit 460 resets the value of the end position flag information corresponding to the end position not skipped to a value indicating that the skip unit 600 has not skipped. If it is determined that the end position has been skipped, the playback control means 540 does nothing.

  The display control unit 560 controls the broadcast content reproduced by the reproduction control unit 540 to be output and displayed on the first display unit 580. FIG. 3A is a diagram showing an example in which broadcast content (program content, CM content) reproduced by the reproduction control unit 540 is displayed on the first display unit 580 in full screen according to the order shown in FIG. It is.

  When the CM content skip request is output from the operation accepting unit 520, the skip unit 600 controls the reproduction control unit 540 to skip the CM content related to the skip request. In the present embodiment, the skip unit 600 controls the reproduction control unit 540 so that the skip process is performed in units of a fixed time (for example, 90 seconds). Here, the skip process is a process of reproducing by fast-forwarding or a process of skipping the reproduction position to the skip end position. In the example shown in FIG. 2B, when the CM content skip request is output from the operation accepting unit 520, the skip unit 600 skips for 90 seconds (from the middle of the CM content B to the middle of the program content B). The reproduction control means 540 is controlled so as to perform processing.

  In consideration of the fact that program content is broadcast in monaural broadcast and CM content is often broadcast in stereo broadcast, when a CM content skip request is output from the operation accepting means 520, stereo broadcast (CM The playback control means 540 may be controlled so that the skip processing is performed until the timing of switching from content) to monaural broadcast (program content). Further, in consideration of the fact that the average volume per unit time is often higher in the CM content than the program content, when the CM content skip request is output from the operation accepting unit 520, the average volume per unit time is The reproduction control unit 540 may be controlled so that the skip processing is performed until the timing becomes lower than a predetermined value.

  The user specifying information storage unit 620 stores user specifying information (user ID) that can uniquely specify a user who uses the recording / playback apparatus 160. This user ID is information set when the user purchases the recording / playback apparatus 160. The transmission control unit 640 transmits to the CM transfer server 180 a still image CM content related only to the CM content skipped by the skip unit 600 among the CM contents included in the broadcast content reproduced by the reproduction control unit 540 as a display target content. Send.

  Specifically, the transmission control unit 640 refers to the start position flag information and the end position flag information of each CM content stored in the CM information storage unit 500, and immediately after being skipped by the skip unit 600, the reproduction control unit A value indicating that the skip means 600 skips the CM content inserted between the program content reproduced by the 540 and the program content reproduced by the reproduction control means 540 immediately before the program content. Identifies the CM content set in at least one of the start position flag information and the end position flag information. The transmission control unit 640 takes out the still image CM content corresponding to the CM-ID of the specified CM content from the CM information storage unit 500. Then, the transmission control means 640 transmits the taken still image CM content and the user ID stored in the user specifying information storage unit 620 to the CM transfer server 180.

  In the example of FIG. 2B, the transmission control unit 640 includes the program content B that is reproduced immediately after being skipped by the skip unit 600 among the broadcast content being reproduced by the reproduction control unit 540 and the program content. Among the CM contents A to D inserted between the program contents A reproduced one before B, a value indicating that the contents are skipped by the skip means 600 is at least the start position flag information and the end position flag information. The CM contents B to D set to any one are specified. Then, the transmission control unit 640 sends the still image CM contents BD corresponding to the specified CM-ID of the CM contents BD and the user ID stored in the user specifying information storage unit 620 to the CM transfer server 180. Send.

  Next, the configuration of the CM transfer server 180 will be described. As shown in FIG. 1, the CM transfer server 180 includes a user information storage unit 700 and a still image CM content transfer unit 720.

  The user information storage unit 700 stores user information related to the user who uses the recording / playback apparatus 160. The user information includes a user ID that can uniquely identify the user and mail address information indicating the mail address of the mobile terminal 200 possessed by the user. The user information is transmitted from the portable terminal 200 to the CM transfer server 180 and recorded in the user information storage unit 700 when the user inputs the user information via the operation unit of the portable terminal 200.

  The still image CM content transfer unit 720 receives the still image CM content (still image CM content related to the CM content skipped in the recording / playback device 160) and the user ID transmitted from the transmission control unit 640 of the recording / playback device 160. To do. The still image CM content transfer means 720 refers to the user information storage unit 700 and identifies mail address information corresponding to the received user ID. Then, the still image CM content transfer means 720 transmits the still image CM content received from the transmission control means 640 to the portable terminal 200 by e-mail using the mail address indicated by the specified mail address information.

  Finally, the configuration of the mobile terminal 200 will be described. As shown in FIG. 1, the mobile terminal 200 includes a still image CM content receiving unit 800, a still image CM content storage unit 820, an operation receiving unit 840, a display control unit 860, and a second display unit 880. Yes.

  The still image CM content receiving unit 800 receives the still image CM content (still image CM content related to the CM content skipped in the recording / playback apparatus 160) transmitted from the still image CM content transfer unit 720 of the CM transfer server 180. Then, it is recorded in the still picture CM content storage unit 820.

  The operation accepting unit 840 performs an operation for requesting display of the still image CM content stored in the still image CM content storage unit 820 via an operation unit (not shown, the same applies hereinafter) provided in the mobile terminal 200. Accept. Then, the operation accepting unit 840 outputs a still image CM content display request to the display control unit 860.

  When the display request for the still image CM content is output from the operation accepting unit 840, the display control unit 860 takes out the still image CM content related to the display request from the still image CM content storage unit 820 and sends it to the second display unit 880. Control to display.

  FIG. 3B is a diagram illustrating an example in which the still image CM content stored in the still image CM content storage unit 820 is displayed on the second display unit 880. As shown in FIG. 3B, the still image CM content B and the still image CM related to the CM content B, the CM content C, and the CM content D respectively skipped in the recording / playback apparatus 160 in the example of FIG. 2B. Content C and still image CM content D are all displayed from above with the same size.

  In FIG. 3B, the size of the still image CM content displayed on the second display unit 880 may be changed according to the broadcast time of the CM content. That is, if the CM content broadcast time is long, the size of the still image CM content displayed on the second display unit 880 is increased, and if the CM content broadcast time is short, the CM content is displayed on the second display unit 880. Reduce the size of still image CM content. In this case, the broadcast start time information and broadcast end time information of the CM content corresponding to the still image CM content are also transmitted to the portable terminal 200 from the recording / playback apparatus 160 via the CM transfer server 180 in association with the still image CM content. To do. Then, the portable terminal 200 obtains the time for subtracting the broadcast start time indicated by the broadcast start time information from the broadcast end time indicated by the broadcast end time information as the CM content broadcast time.

  Next, the recording control operation by the recording / reproducing apparatus 160 of the first embodiment will be described. FIG. 4 is a flowchart illustrating an example of a recording control operation performed by the recording / playback apparatus 160 according to the first embodiment. The process of step S100 in FIG. 4 starts, for example, when the current time becomes the recording start time of the recording reservation.

  First, the broadcast content receiving unit 400 receives broadcast content related to a recording reservation from the broadcast station 120 (step S100). Then, the broadcast content receiving unit 400 outputs the event ID assigned to each received broadcast content to the CM broadcast information receiving unit 420. Also, the broadcast content receiving unit 400 outputs the received broadcast content to the recording control unit 460.

  Next, the recording control unit 460 records the broadcast content output from the broadcast content receiving unit 400 in the broadcast content storage unit 480 (step S120). Next, the CM broadcast information receiving unit 420 transmits a CM information acquisition request including the event ID output from the broadcast content receiving unit 400 to the CM broadcast information transmitting unit 340 of the CM information providing server 140, and receives the CM broadcast as a response. The CM broadcast information transmitted from the information transmitting unit 340 is received and output to the recording control unit 460 (step S140).

  Next, the CM meta information receiving unit 440 receives the CM meta information transmitted from the CM meta information transmitting unit 360 of the CM information providing server 140 as a response to the above-described CM information acquisition request, and outputs it to the recording control unit 460 ( Step S160).

  Next, the recording control unit 460 records the CM broadcast information output from the CM broadcast information receiving unit 420 and the CM meta information output from the CM meta information receiving unit 440 in the CM information storage unit 500 (step S180). ).

  Finally, the recording control unit 460 refers to the broadcast start time information and the broadcast end time information included in the CM broadcast information output from the CM broadcast information reception unit 420 and adds the broadcast content output from the broadcast content reception unit 400 to the broadcast content. Start position flag information and end position flag information are assigned to the start position and end position of each CM content included (step S200). Then, the recording control unit 460 records each flag information in the CM information storage unit 500. When the process of step S200 is completed, the recording / reproducing apparatus 160 ends the process in FIG.

  Next, operations of playback control and transmission control by the recording / playback apparatus 160 of the first embodiment will be described. FIG. 5 is a flowchart illustrating an example of playback control and transmission control performed by the recording / playback apparatus 160 according to the first embodiment. The process of step S300 in FIG. 5 starts when the recording / playback apparatus 160 is activated, for example.

  First, the operation reception unit 520 determines whether an operation for requesting reproduction of desired broadcast content is received from the broadcast content stored in the broadcast content storage unit 480 via the operation unit (step S300). ). If operation accepting means 520 determines that an operation requesting reproduction of broadcast content has not been accepted (NO in step S300), the process transitions to step S300.

  On the other hand, when operation receiving means 520 determines that an operation for requesting reproduction of broadcast content has been received (YES in step S300), operation reception means 520 outputs a reproduction request for broadcast content to reproduction control means 540. In response to the reproduction request output from the operation accepting unit 520, the reproduction control unit 540 extracts the broadcast content related to the reproduction request from the broadcast content storage unit 480 and starts reproduction (step S320).

  Next, the operation reception unit 520 determines whether an operation requesting to skip an arbitrary CM content is received via the operation unit (step S340). If operation accepting means 520 determines that an operation requesting skipping of CM content is not accepted (NO in step S340), reproduction control means 540 determines that the current reproduction position indicates the start position of CM content. It is determined whether or not it has passed (step S360).

  If reproduction control means 540 determines that the CM content start position has not passed (NO in step S360), the process transitions to step S400. On the other hand, when the reproduction control unit 540 determines that the CM content start position has passed (YES in step S360), the reproduction control unit 540 records that the CM content start position was not skipped by the skip unit 600. The control unit 460 is notified. The recording control unit 460 receives the notification from the reproduction control unit 540 and sets the value of the start position flag information corresponding to the start position that was not skipped to a value indicating that the skip unit 600 has not skipped. Re-execute (step S380). Thereafter, the process transitions to step S400.

  In step S400, the playback control means 540 determines whether or not the current playback position has passed the end position of the CM content. If reproduction control means 540 determines that the CM content end position has not passed (NO in step S400), the process transitions to step S480. On the other hand, when the playback control unit 540 determines that the CM content end position has passed (YES in step S400), the playback control unit 540 records that the CM content end position was not skipped by the skip unit 600. The control unit 460 is notified. The recording control unit 460 receives the notification from the reproduction control unit 540, and sets the value of the end position flag information corresponding to the end position not skipped to a value indicating that the skip unit 600 has not skipped. Re-execute (step S420). Thereafter, the process proceeds to step S480.

  Returning to the determination processing in step S340, when the operation reception unit 520 determines that an operation requesting skipping of the CM content has been received (YES in step S340), the operation reception unit 520 skips the CM content skip request. Output to 600. Upon receiving the CM content skip request output from the operation accepting unit 520, the skip unit 600 controls the reproduction control unit 540 to skip the CM content related to the skip request (step S440).

  Next, the transmission control unit 640 transmits, as a display target content, a still image CM content related only to the CM content skipped by the skip unit 600 among the CM contents included in the broadcast content reproduced by the reproduction control unit 540. It transmits to the server 180 (step S460). The still image CM content transmitted to the CM transfer server 180 is then transmitted by e-mail to the mobile terminal 200 possessed by the user who uses the recording / playback apparatus 160.

  Finally, the reproduction control means 540 determines whether or not the broadcast content that has been reproduced in step S320 has been reproduced to the end (step S480). If broadcast control unit 540 determines that the broadcast content has not been played back to the end (NO in step S480), the process transitions to step S340. On the other hand, when reproduction control means 540 determines that the broadcast content has been reproduced to the end (YES in step S480), recording / reproducing apparatus 160 ends the processing in FIG.

  As described above in detail, in the first embodiment, when a CM content included in the broadcast content is skipped based on a user operation for skipping an arbitrary CM content during the reproduction of the broadcast content, it is played back. The program content B to be displayed is displayed on the first display unit 580, while the still image CM content B to D related to the CM content B to D to be skipped is transmitted to the mobile terminal 200 via the CM transfer server 180, It is made to display on the 2nd display part 880 provided in the terminal 200. FIG.

  According to the first embodiment configured as described above, when an arbitrary CM content is skipped by a user operation, a still image CM content related only to the skipped CM content is transmitted to the mobile terminal 200 and displayed. Therefore, the user's viewing opportunity for the skipped CM is not reduced. Therefore, the advertising effect of the CM content can be maintained while satisfying the user's desire to skip the CM and watch the main program quickly. Still picture CM content related to the skipped CM content is displayed on the second display unit 880 (mobile terminal 200) different from the first display unit 580 (recording / playback apparatus 160) on which the program content is displayed. Therefore, there is no distraction in the presence of the still image CM content or the display range of the program content is narrowed while viewing the program content, and it is difficult for the user to view the program content. It can be made not to feel.

  Further, according to the first embodiment, the CM contents A to D inserted between the program content B reproduced immediately after being skipped and the program content A reproduced immediately before the program content. Among them, still image CM contents B to D related only to CM contents B to D in which the value indicating skipped is set in at least one of the start position flag information and the end position flag information are set as display target contents. The data is transmitted to the mobile terminal 200. As a result, the still image CM content related to the CM content is transmitted to the mobile terminal 200 only by viewing the first or last CM content. In other words, the CM content is detected by reliably detecting that the user is not sufficiently viewing the CM content, transmitting the still image CM content to the mobile terminal 200, and displaying it on the second display unit 880 provided in the mobile terminal 200. The advertising effect can be maintained.

  For example, as in the example shown in FIG. 2B, a situation is considered in which skipping from the middle of CM content B to the middle of program content B is considered. In this situation, there are times when the user wants to watch the program content B from the beginning and performs rewinding. At this time, when the CM content D is rewound halfway and reproduced, the end position flag information 970 corresponding to the end position of the CM content D is reset by the skip unit 600 to a value indicating that the CM content D is not skipped. However, since the value indicating that the skip is performed by the skip unit 600 is set in the start position flag information 960, the transmission control unit 640 sets the still image CM content D related to the CM content D as the display target content. The data is transmitted to the mobile terminal 200 via the transfer server 180. That is, it is detected that the user is not sufficiently viewing the CM content D, the still image CM content is transmitted to the mobile terminal 200, and is displayed on the second display unit 880 provided in the mobile terminal 200. The advertising effect of the content D can be maintained.

  Next, a second embodiment of the present invention will be described with reference to the drawings. FIG. 6 is a block diagram illustrating a configuration example of the CM content display system 100 according to the second embodiment. In FIG. 6, components having the same reference numerals as those shown in FIG. 1 have the same functions, and thus redundant description is omitted here.

  In the second embodiment, the recording / playback apparatus 160 includes a recording control unit 460 ′, an operation reception unit in place of the recording control unit 460, the operation reception unit 520, the reproduction control unit 540, the skip unit 600 and the transmission control unit 640 of FIG. Means 520 ', reproduction control means 540', skip means 600 'and transmission control means 640' are provided. The recording / playback apparatus 160 is further provided with a mode information storage unit 660.

  When the operation receiving unit 520 ′ receives an operation for inputting a recording reservation for broadcast content, the recording control unit 460 ′ records the recording reservation information regarding the recording reservation in the recording reservation information storage unit 380. When the broadcast content is output from the broadcast content receiving unit 400, the recording control unit 460 ′ records the broadcast content in the broadcast content storage unit 480. In addition, when the CM broadcast information is output from the CM broadcast information receiving unit 420, the recording control unit 460 ′ records the CM broadcast information in the CM information storage unit 500.

  Further, when the CM meta information is output from the CM meta information receiving unit 440, the recording control unit 460 ′ records the CM meta information in the CM information storage unit 500. Further, when a mode setting request is output from the operation accepting unit 520 ′, the recording control unit 460 ′ records mode information related to the mode setting in the mode information storage unit 660 (that is, sets the mode). . Note that, unlike the first embodiment, the recording control means 460 ′ performs processing for adding start position flag information and end position flag information, and processing for resetting the values of start position flag information and end position flag information. Not performed.

  In addition to the function of the operation accepting unit 520 in FIG. 1 (except for the process of accepting an operation for requesting the skipping of arbitrary CM content), the operation accepting unit 520 ′ is performing playback of broadcast content via the operation unit. An operation for requesting setting of a mode for automatically skipping all CM contents included in the broadcast content is accepted. Then, the operation accepting unit 520 ′ outputs a mode setting request to the recording control unit 460 ′.

  The reproduction control unit 540 ′ controls the broadcast content related to the reproduction request to be extracted from the broadcast content storage unit 480 and reproduced when a request for reproduction of the desired broadcast content is output from the operation reception unit 520. Further, the reproduction control unit 540 ′ skips the CM content included in the broadcast content being reproduced under the control of the skip unit 600 ′. At that time, the reproduction control unit 540 ′ notifies the skipped CM content to the transmission control unit 640 ′. Note that, unlike the first embodiment, the playback control means 540 ′ performs processing for determining whether or not the start position of the CM content is skipped, and processing for determining whether or not the end position of the CM content is skipped. Absent.

  The skip unit 600 ′ determines whether or not the mode information is stored in the mode information storage unit 660. If it is determined that the mode information is stored, the skip unit 600 ′ determines that all the CM contents are being reproduced during the reproduction of the broadcast content by the reproduction control unit 540 ′. To skip. In the present embodiment, in consideration of the fact that program content is often broadcast by monaural broadcast while CM content is often broadcast by stereo broadcast, the skip means 600 ′ is reproducing the broadcast content by the reproduction control means 540 ′. Then, the reproduction method of the broadcast content is monitored and it is determined whether or not the monaural broadcast (program content) is switched to the stereo broadcast (CM content). If it is determined that the broadcast has been switched to stereo broadcast (CM content), the skip means 600 'continues to monitor the broadcast content playback method, and skips the CM content until the broadcast is switched from stereo broadcast (CM content) to monaural broadcast (program content). Thus, the reproduction control means 540 ′ is controlled. Here, the skip process is a process of reproducing by fast-forwarding or a process of skipping the reproduction position to the skip end position.

  In consideration of the fact that the average volume per unit time is often larger in the CM content than in the program content, the skip means 600 ′ is the average of the broadcast content during the reproduction of the broadcast content by the reproduction control means 540 ′. The volume is monitored, and from the timing when the average volume per unit time becomes higher than a predetermined value (that is, the timing when the program content is switched to the CM content), the timing when the average volume becomes lower than the predetermined value (that is, from the CM content to the program content). The playback control means 540 ′ may be controlled so that the CM content is skipped until the switching timing).

  The transmission control unit 640 ′ transmits, as a display target content, a still image CM content related only to the CM content skipped by the skip unit 600 ′ among the CM contents included in the broadcast content reproduced by the reproduction control unit 540 ′. Send to server 180. Specifically, the transmission control unit 640 ′ takes out the still image CM content corresponding to the CM-ID of the CM content notified from the reproduction control unit 540 ′ from the CM information storage unit 500, and extracts the extracted still image CM content and The user ID stored in the user identification information storage unit 620 is transmitted to the CM transfer server 180. The still image CM content transmitted to the CM transfer server 180 is then transmitted by e-mail to the mobile terminal 200 possessed by the user who uses the recording / playback apparatus 160.

  Next, operations of playback control and transmission control by the recording / playback apparatus 160 of the second embodiment will be described. FIG. 7 is a flowchart illustrating an example of playback control and transmission control performed by the recording / playback apparatus 160 according to the second embodiment. The process in step S600 in FIG. 7 starts when the recording / playback apparatus 160 is activated, for example.

  First, the operation accepting unit 520 ′ determines whether or not an operation for requesting reproduction of a desired broadcast content has been accepted from the broadcast content stored in the broadcast content storage unit 480 via the operation unit (step). S600). If operation accepting means 520 ′ determines that an operation requesting reproduction of broadcast content has not been accepted (NO in step S600), the process transitions to step S600.

  On the other hand, when operation accepting means 520 ′ determines that an operation requesting reproduction of broadcast content has been accepted (YES in step S600), operation accepting means 520 ′ sends a reproduction request for broadcast content to reproduction control means 540 ′. Output. In response to the reproduction request output from the operation accepting unit 520 ′, the reproduction control unit 540 ′ takes out the broadcast content related to the reproduction request from the broadcast content storage unit 480 and starts reproduction (step S620).

  Next, the skip unit 600 ′ determines whether or not mode information is stored in the mode information storage unit 660 (step S640). If it is determined in skip means 600 ′ that mode information is not stored (NO in step S640), the process transitions to step S720. On the other hand, if the skip means 600 ′ determines that the mode information is stored (YES in step S640), the skip means 600 ′ monitors the reproduction method of the broadcast content reproduced by the reproduction control means 540 ′. Then, it is determined whether or not the monaural broadcast (program content) is switched to the stereo broadcast (CM content) (step S660).

  If the skip means 600 ′ determines that the broadcast has not been switched to stereo broadcast (CM content) (NO in step S660), the process transitions to step S720. On the other hand, when it is determined by the skip means 600 'that switching to the stereo broadcast (CM content) is made (YES in step S660), the skip means 600' continues to monitor the broadcast content playback method and stereo broadcast (CM content). The reproduction control means 540 'is controlled so as to skip the CM content until it switches to monaural broadcasting (program content) (step S680).

  Next, the transmission control unit 640 ′ transmits the still image CM content related only to the CM content skipped by the skip unit 600 ′ in step S680 to the CM transfer server 180 as the display target content (step S700). Thereafter, the process proceeds to step S720. The still image CM content transmitted to the CM transfer server 180 is then transmitted by e-mail to the mobile terminal 200 possessed by the user who uses the recording / playback apparatus 160.

  In step S720, the reproduction control unit 540 ′ determines whether or not the broadcast content that has been reproduced in step S620 has been reproduced to the end. If the broadcast control unit 540 ′ determines that the broadcast content has not been played back to the end (NO in step S720), the process transitions to step S640. On the other hand, when playback control unit 540 ′ determines that the broadcast content has been played back to the end (YES in step S720), recording / playback apparatus 160 ends the processing in FIG.

  In the flowchart of FIG. 7, every time the CM content is skipped, not all the still image CM content related only to the CM content is transmitted, but all the skipped content is reproduced after the broadcast content is reproduced to the end. Still image CM contents related to the CM contents may be transmitted together.

  As described above in detail, in the second embodiment, when all the CM contents included in the broadcast content are skipped according to the mode setting for automatically skipping all the CM contents included in the broadcast content. The program content to be reproduced is displayed on the first display unit 580, while still image CM content related to all CM content to be skipped is transmitted to the mobile terminal 200 via the CM transfer server 180, and the mobile terminal 200 Is displayed on the second display portion 880 provided in the screen.

  According to the second embodiment configured as described above, when the CM content is skipped by setting the mode for automatically skipping all the CM content, the still image CM content related to the skipped CM content is displayed to the user. Therefore, the user's viewing opportunities for the skipped CMs are not reduced. Therefore, the advertising effect of the CM content can be maintained while satisfying the user's desire to skip the CM and watch the main program quickly.

  Still picture CM content related to the skipped CM content is displayed on the second display unit 880 (mobile terminal 200) different from the first display unit 580 (recording / playback apparatus 160) on which the program content is displayed. Therefore, there is no distraction in the presence of the still image CM content or the display range of the program content is narrowed while viewing the program content, and it is difficult for the user to view the program content. It can be made not to feel.

  Next, a third embodiment of the present invention will be described with reference to the drawings. FIG. 8 is a block diagram illustrating a configuration example of the CM content display system 100 according to the third embodiment. In FIG. 8, the same reference numerals as those shown in FIG. 6 (configuration example of the CM content display system 100 according to the second embodiment) have the same functions. A duplicate description is omitted. In the third embodiment, the recording / playback apparatus 160 replaces the broadcast content receiving means 400, the playback control means 540 ′ and the transmission control means 640 ′ of FIG. 6 with a broadcast content receiving means 400 ′ and a playback control means 540 ″. And transmission control means 640 ″.

  The broadcast content receiving unit 400 ′ refers to the recording reservation information stored in the recording reservation information storage unit 380, and broadcasts the broadcast content related to the recording reservation when the current time is the recording start time of the recording reservation. Receive from station 120. Then, the broadcast content receiving unit 400 ′ outputs the event ID assigned to each received broadcast content to the CM broadcast information receiving unit 420 and the transmission control unit 640 ″. Also, the broadcast content receiving unit 400 ′ outputs the received broadcast content to the recording control unit 460 ′.

  The reproduction control unit 540 ″ controls the broadcast content related to the reproduction request to be extracted from the broadcast content storage unit 480 and reproduced when a request for reproduction of the desired broadcast content is output from the operation accepting unit 520. Also, the reproduction control unit 540 ″ skips the CM content included in the broadcast content being reproduced under the control of the skip unit 600 ′. Note that, unlike the second embodiment, the playback control unit 540 ″ does not perform the process of notifying the transmission control unit 640 ″ of the skipped CM content.

  The transmission control unit 640 ″ determines whether or not mode information is stored in the mode information storage unit 660 during the recording process by the recording control unit 460 ′. Control is performed so that still image CM content related to all CM content included in the broadcast content recorded in the unit 480 is transmitted to the portable terminal 200 via the CM transfer server 180 as display target content.

  Specifically, in the transmission control unit 640 ″, the broadcast content is recorded in the broadcast content storage unit 480 by the recording control unit 460 ′, and the CM broadcast information and the CM meta information are recorded in the CM information storage unit 500. Thereafter, the still image CM content included in the same CM meta information as the event ID output from the broadcast content receiving unit 400 ′ is extracted from the CM information storage unit 500. Then, the transmission control unit 640 ″ transmits the extracted still image CM content and the user ID stored in the user specifying information storage unit 620 to the CM transfer server 180. The still image CM content transmitted to the CM transfer server 180 is then transmitted by e-mail to the mobile terminal 200 possessed by the user who uses the recording / playback apparatus 160.

  Next, operations of recording control and transmission control by the recording / reproducing apparatus 160 of the third embodiment will be described. FIG. 9 is a flowchart illustrating an example of a transmission control operation performed by the recording / playback apparatus 160 according to the third embodiment. The process of step S800 in FIG. 9 starts, for example, when the current time becomes the recording start time of the recording reservation.

  First, the broadcast content receiving means 400 ′ receives the broadcast content related to the recording reservation from the broadcast station 120 (step S800). Then, the broadcast content receiving unit 400 ′ outputs the event ID assigned to each received broadcast content to the CM broadcast information receiving unit 420 and the transmission control unit 640 ″. Also, the broadcast content receiving unit 400 ′ outputs the received broadcast content to the recording control unit 460 ′.

  Next, the recording control unit 460 ′ records the broadcast content output from the broadcast content receiving unit 400 ′ in the broadcast content storage unit 480 (step S820). Next, the CM broadcast information receiving unit 420 transmits a CM information acquisition request including the event ID output from the broadcast content receiving unit 400 ′ to the CM broadcast information transmitting unit 340 of the CM information providing server 140, and receives a CM information as a response. The CM broadcast information transmitted from the broadcast information transmitting unit 340 is received and output to the recording control unit 460 ′ (step S840).

  Next, the CM meta information receiving unit 440 receives the CM meta information transmitted from the CM meta information transmitting unit 360 of the CM information providing server 140 as a response to the above-described CM information acquisition request, and outputs the CM meta information to the recording control unit 460 ′. (Step S860).

  Next, the recording control unit 460 ′ records the CM broadcast information output from the CM broadcast information receiving unit 420 and the CM meta information output from the CM meta information receiving unit 440 in the CM information storage unit 500 (step). S880). Next, the transmission control unit 640 ″ determines whether or not mode information is stored in the mode information storage unit 660 (step S900). If the transmission control means 640 ″ determines that the mode information is not stored (NO in step S900), the recording / playback apparatus 160 ends the processing in FIG.

  On the other hand, when the transmission control means 640 ″ determines that the mode information is stored (YES in step S900), the transmission control means 640 ″ is included in the broadcast content recorded in the broadcast content storage unit 480. The still image CM content related to all the CM contents to be displayed is transmitted to the CM transfer server 180 as the display target content (step S920). The still image CM content transmitted to the CM transfer server 180 is then transmitted by e-mail to the mobile terminal 200 possessed by the user who uses the recording / playback apparatus 160. When the process in step S920 is completed, the recording / playback apparatus 160 ends the process in FIG.

  Next, the reproduction control operation by the recording / reproducing apparatus 160 of the third embodiment will be described. FIG. 10 is a flowchart illustrating an example of a playback control operation performed by the recording / playback apparatus 160 according to the third embodiment. The process of step S1000 in FIG. 10 starts when the recording / playback apparatus 160 is activated, for example.

  First, the operation accepting unit 520 ′ determines whether or not an operation for requesting reproduction of a desired broadcast content has been accepted from the broadcast content stored in the broadcast content storage unit 480 via the operation unit (step). S1000). If operation accepting means 520 ′ determines that an operation requesting reproduction of broadcast content has not been accepted (NO in step S1000), the process transitions to step S1000.

  On the other hand, when operation receiving means 520 ′ determines that an operation for requesting reproduction of broadcast content has been received (YES in step S1000), operation reception means 520 ′ sends a reproduction request for broadcast content to reproduction control means 540 ″. Output to. Upon receiving the reproduction request output from the operation accepting unit 520 ′, the reproduction control unit 540 ″ takes out the broadcast content related to the reproduction request from the broadcast content storage unit 480 and starts reproduction (step S1020).

  Next, the skip unit 600 ′ determines whether or not mode information is stored in the mode information storage unit 660 (step S1040). If it is determined in skip means 600 ′ that mode information is not stored (NO in step S1040), the process transitions to step S1100. On the other hand, when the skip means 600 ′ determines that the mode information is stored (YES in step S1040), the skip means 600 ′ monitors the reproduction method of the broadcast content reproduced by the reproduction control means 540 ″. Then, it is determined whether or not the monaural broadcast (program content) is switched to the stereo broadcast (CM content) (step S1060).

  If the skip means 600 ′ determines that the broadcast has not been switched to stereo broadcast (CM content) (NO in step S1060), the process transitions to step S1100. On the other hand, when it is determined by the skip means 600 ′ that switching to the stereo broadcast (CM content) is made (YES in step S1060), the skip means 600 ′ continuously monitors the playback method of the broadcast content, and the stereo broadcast (CM content). The reproduction control means 540 ″ is controlled so that the CM content is skipped until switching to monaural broadcasting (program content) (step S 1080). Thereafter, the process transitions to step S1100.

  In step S1100, the reproduction control unit 540 ″ determines whether or not the broadcast content that has been reproduced in step S1020 has been reproduced to the end. If the playback control means 540 ″ determines that the broadcast content has not been played back to the end (NO in step S1100), the process transitions to step S1040. On the other hand, when it is determined by reproduction control means 540 ″ that the broadcast content has been reproduced to the end (YES in step S1100), recording / reproducing apparatus 160 ends the processing in FIG.

  As described above in detail, in the third embodiment, when the recording process is performed by the recording control unit 460 ′ according to the setting of the mode for automatically skipping all CM contents included in the broadcast content, Still image CM content related to all CM contents included in the broadcast content is transmitted as display target content to the mobile terminal 200 and displayed on the second display unit 880 provided in the mobile terminal 200. .

  According to the third embodiment configured as described above, a user who wants to watch a CM can view the CM on the mobile terminal 200 regardless of the reproduction of the program if the mode is set. Moreover, before the broadcast content recorded in the broadcast content storage unit 480 is reproduced, the still image CM content related to all the CM content included in the broadcast content is transmitted to the user's mobile terminal 200. It is possible to view the still image CM content immediately before playing.

  Next, a fourth embodiment of the present invention will be described with reference to the drawings. FIG. 11 is a block diagram illustrating a configuration example of the CM content display system 100 according to the fourth embodiment. In FIG. 11, the same reference numerals as those shown in FIG. 6 (configuration example of the CM content display system 100 according to the second embodiment) have the same functions. A duplicate description is omitted.

  In the fourth embodiment, the recording / playback apparatus 160 is replaced with the broadcast content receiving means 400, the CM broadcast information receiving means 420, the CM meta information receiving means 440, the playback control means 540 ′ and the transmission control means 640 ′ of FIG. The broadcast content receiving unit 400 ″, the CM broadcast information receiving unit 420 ′, the CM meta information receiving unit 440 ′, the reproduction control unit 540 ″, and the transmission control unit 640 ′ ″ are configured. In the fourth embodiment, the recording / playback apparatus 160 further includes an event ID output unit 1000.

  The event ID output receiving unit 1000 of the recording / playback apparatus 160 stores the mode information in the mode information storage unit 660 when the recording control information related to the recording reservation is recorded in the recording reservation information storage unit 380 by the recording control unit 460 ′. It is determined whether or not. When it is determined that it is stored, the event ID output unit 1000 outputs the event ID included in the recording reservation information to the CM broadcast information receiving unit 420 ′ and the transmission control unit 640 ″.

  The broadcast content receiving unit 400 ″ refers to the recording reservation information stored in the recording reservation information storage unit 380, and when the current time becomes the recording start time of the recording reservation, the broadcast content related to the recording reservation is displayed. Receive from the broadcast station 120 and output to the recording control means 460 ′. Note that, unlike the first to third embodiments, the broadcast content receiving unit 400 ″ uses the event ID assigned to each received broadcast content as the CM broadcast information receiving unit 420 ′ and the transmission control unit 640 ′ ″. Do not process to output to.

  When the event ID is output from the event ID output unit 1000, the CM broadcast information reception unit 420 ′ transmits a CM information acquisition request including the event ID to the CM broadcast information transmission unit 340 of the CM information providing server 140. Thereafter, the CM broadcast information receiving means 420 ′ receives the CM broadcast information transmitted from the CM broadcast information transmitting means 340 and outputs it to the recording control means 460 ′.

  The CM meta information receiving unit 440 ′ receives the CM meta information transmitted from the CM meta information transmitting unit 360 of the CM information providing server 140 as a response to the above-described CM information acquisition request, and outputs the CM meta information to the recording control unit 460 ′.

  The reproduction control unit 540 ″ controls the broadcast content related to the reproduction request to be extracted from the broadcast content storage unit 480 and reproduced when a request for reproduction of the desired broadcast content is output from the operation accepting unit 520. Also, the reproduction control unit 540 ″ skips the CM content included in the broadcast content being reproduced under the control of the skip unit 600 ′. Note that, unlike the second embodiment, the playback control unit 540 ″ does not perform the process of notifying the transmission control unit 640 ′ ″ of the skipped CM content.

  When the event ID is output from the event ID output unit 1000, the transmission control unit 640 ′ ″ records the CM broadcast information and the CM meta information in the CM information storage unit 500 after the recording control unit 460 ′ records the event. The still image CM content included in the same CM meta information as the ID is extracted from the CM information storage unit 500. Then, the transmission control unit 640 ″ ″ transmits the extracted still image CM content and the user ID stored in the user specifying information storage unit 620 to the CM transfer server 180. The still image CM content transmitted to the CM transfer server 180 is then transmitted by e-mail to the mobile terminal 200 possessed by the user who uses the recording / playback apparatus 160.

  Next, operations of recording reservation and transmission control by the recording / reproducing apparatus 160 of the fourth embodiment will be described. FIG. 12 is a flowchart showing an operation example of recording reservation and transmission control by the recording / reproducing apparatus 160 of the fourth embodiment. The process of step S1200 in FIG. 12 starts when the recording / playback apparatus 160 is activated, for example.

  First, the recording control unit 460 ′ determines whether or not the operation receiving unit 520 ′ has received an operation for inputting a recording reservation for broadcast content (step S1200). If recording control unit 460 ′ determines that an operation for inputting a recording reservation has not been accepted (NO in step S1200), the process transitions to step S1200. On the other hand, when recording control means 460 ′ determines that an operation for inputting a recording reservation has been accepted (YES in step S1200), recording control means 460 ′ displays the recording reservation information relating to the recording reservation as a recording reservation information storage unit. It is recorded in 380 (step S1220).

  Next, the event ID output unit 1000 determines whether or not mode information is stored in the mode information storage unit 660 (step S1240). If event ID output means 1000 determines that mode information is not stored (NO in step S1240), recording / playback apparatus 160 ends the processing in FIG.

  On the other hand, when the event ID output means 1000 determines that the mode information is stored (YES in step S1240), the event ID output means 1000 determines that the event ID included in the recording reservation information recorded in step S1220. Is output to the CM broadcast information receiving means 420 ′ and the transmission control means 640 ′ ″ (step S1260).

  Next, the CM broadcast information receiving unit 420 ′ transmits a CM information acquisition request including the event ID output from the event ID output unit 1000 to the CM broadcast information transmitting unit 340 of the CM information providing server 140, and the CM broadcast information receiving unit 420 ′ receives the CM information as a response. The CM broadcast information transmitted from the broadcast information transmitting unit 340 is received and output to the recording control unit 460 ′ (step S1280).

  Next, the CM meta information receiving unit 440 ′ receives the CM meta information transmitted from the CM meta information transmitting unit 360 of the CM information providing server 140 as a response to the above-described CM information acquisition request, and sends it to the recording control unit 460 ′. Output (step S1300). Next, the recording control unit 460 ′ records the CM broadcast information output from the CM broadcast information receiving unit 420 ′ and the CM meta information output from the CM meta information receiving unit 440 ′ in the CM information storage unit 500. (Step S1320).

  Finally, the transmission control unit 640 ″ ″ extracts the still image CM content included in the same CM meta information as the event ID output from the event ID output unit 1000 from the CM information storage unit 500, and extracts the extracted still image. The CM content and the user ID stored in the user specifying information storage unit 620 are transmitted to the CM transfer server 180 (step S1340). The still image CM content transmitted to the CM transfer server 180 is then transmitted by e-mail to the mobile terminal 200 possessed by the user who uses the recording / playback apparatus 160. When the process in step S1340 is completed, the recording / playback apparatus 160 ends the process in FIG.

  When the recording / playback apparatus 160 performs recording control processing for broadcast content after the processing in FIG. 12 is finished, the recording control unit 460 ′ has already received the same CM broadcast information and CM meta information in the CM information storage unit 500. Whether or not it is recorded is determined, and only when it is determined that it is not recorded, CM broadcast information and CM meta information are recorded.

  As described above in detail, in the fourth embodiment, all broadcast CM content included in the broadcast content is automatically skipped after the broadcast content recording reservation is made and before the broadcast content reception is started. Depending on the mode setting, still image CM content related to all CM contents included in the broadcast content is transmitted as display target content to the mobile terminal 200, and is displayed on the second display unit 880 provided in the mobile terminal 200. It is made to display.

  According to the fourth embodiment configured as described above, a user who wants to view a CM can view the CM on the portable terminal 200 regardless of the reproduction of the program if the mode is set. In addition, since the still picture CM content related to all the CM contents included in the broadcast content is transmitted to the user's portable terminal 200 and displayed before the reception of the broadcast content is started, the broadcast related to the recording reservation is performed. It is possible to view still image CM content immediately before receiving the content.

  The functions of the recording / playback apparatuses 160 according to the first to fourth embodiments described above are realized by software. Actually, the recording / playback apparatus 160 is configured to include a CPU, MPU, RAM, ROM, and the like, and is realized by operating a program (corresponding to the CM content transmission control program of the present invention) stored in the RAM or ROM. it can. In addition, it is also possible to realize by recording a program that operates to perform the functions of the first to fourth embodiments on a recording medium such as a CD-ROM and causing the recording / playback apparatus 160 to read the program. .

  As a recording medium for recording the program, a flexible disk, a hard disk, a magnetic tape, an optical disk, a magneto-optical disk, a DVD, a nonvolatile memory card, and the like can be used in addition to the CD-ROM. The program may be downloaded to the recording / playback apparatus 160 via a broadcast line (broadcast wave) or a network such as the Internet.

  In the first to third embodiments, the example in which the still image CM content is transmitted as the display target content to the mobile terminal 200 has been described. However, the present invention is not limited to this. For example, instead of the still image CM content, the CM content skipped by the skip unit 600 (600 ′) is extracted from the broadcast content storage unit 480, and the extracted CM content is transmitted to the portable terminal 200 as the display target content. Also good. Accordingly, since the CM content itself skipped on the mobile terminal 200 can be viewed by the user, the advertising effect of the CM content can be improved as compared with the case where the still image CM content is viewed.

  In the first to third embodiments, the CM information providing server 140 sends the CM broadcast information and the event ID assigned to each broadcast content received by the broadcast content receiving unit 400 (400 ′). Although an example of acquiring the CM meta information has been described, the present invention is not limited to this. For example, broadcast content is obtained from broadcast type information, broadcast channel information, and broadcast start time information (hereinafter referred to as broadcast content information) given to each broadcast content received by the broadcast content receiving means 400 (400 ′). Therefore, the CM broadcast information and the CM meta information may be acquired from the CM information providing server 140 using the broadcast content information.

  In this case, the broadcast content receiving unit 400 (400 ′) outputs the broadcast content information given to each received broadcast content to the CM broadcast information receiving unit 420. The CM broadcast information receiving unit 420 transmits a CM information acquisition request including broadcast content information to the CM broadcast information transmitting unit 340. The CM broadcast information transmitting unit 340 extracts CM broadcast information related to the broadcast content information from the CM broadcast information storage unit 300 and transmits it to the CM broadcast information receiving unit 420. In addition, the CM meta information transmission unit 360 acquires broadcast content information from the CM broadcast information transmission unit 340, for example, extracts CM meta information related to the broadcast content information from the CM meta information storage unit 320, and receives the CM meta information. Transmit to means 440.

  When a CM-ID is assigned to each CM content included in the broadcast content received by the broadcast content receiving unit 400 (400 ′), the CM information providing server 140 uses the CM-ID. CM broadcast information and CM meta information may be acquired. In this case, the broadcast content receiving unit 400 (400 ′) outputs the CM-ID assigned to each received CM content to the CM broadcast information receiving unit 420. The CM broadcast information receiving unit 420 transmits a CM information acquisition request including the CM-ID to the CM broadcast information transmitting unit 340. The CM broadcast information transmitting unit 340 extracts CM broadcast information related to the CM-ID from the CM broadcast information storage unit 300 and transmits the CM broadcast information to the CM broadcast information receiving unit 420. Also, the CM meta information transmission unit 360 acquires the CM-ID from the CM broadcast information transmission unit 340, for example, extracts the CM meta information related to the CM-ID from the CM meta information storage unit 320, and receives the CM meta information. Transmit to means 440.

  In the third and fourth embodiments, all the CM contents included in the broadcast contents are all skipped during the reproduction of the broadcast contents by the reproduction control unit 540 ″ according to the setting of the mode for automatically skipping. Although an example in which CM content is skipped has been described, the present invention is not limited to this. For example, the skip unit 600 ′ does not skip all CM contents while the broadcast content is being reproduced, but skips all CM contents while the broadcast control unit 460 ′ records the broadcast content (that is, other than the CM content). Only the program content may be recorded in the broadcast content storage unit 480). In this way, it is not necessary to record CM content that is not played back by the recording / playback apparatus 160 because automatic skipping is set in advance in the broadcast content storage unit 480 of the recording / playback apparatus 160. Therefore, it is possible to record more program content in the broadcast content storage unit 480 as much as it is not necessary to store CM content.

  When all the CM contents are skipped during the recording of the broadcast content by the recording control means 460 ′, the recording control means 460 ′ supplies all the CM contents to the transmission control means 640, thereby automatically skipping. All the CM contents to be transferred can be transferred to the mobile terminal 200. In this way, the CM content can be reproduced and displayed on the mobile terminal 200, and the advertisement effect of the CM content is maintained while satisfying the user's desire to skip the CM and view the main program quickly. be able to.

  In the third and fourth embodiments, a still picture CM content related to the CM content to be skipped is transmitted via the CM transfer server 180 in accordance with the setting of the mode for automatically skipping the CM content. Although the example of transmitting to 200 has been described, the present invention is not limited to this. For example, according to the setting of a mode in which all CM contents included in the broadcast content are automatically transferred to the mobile terminal 200, the still picture CM content related to the CM content is transferred to the mobile terminal 200 via the CM transfer server 180. You may make it transmit to. In this case, during the reproduction of the broadcast content, the CM content included in the broadcast content is skipped according to an operation for requesting the skip of any CM content or a mode setting for automatically skipping the CM content.

  Furthermore, when transmitting still image CM content according to the mode setting for automatic transfer, a predetermined number or more of still image CM contents that have never been displayed in the still image CM content storage unit 820 of the mobile terminal 200 are displayed. When stored, the still image CM content received thereafter may be deleted without being recorded in the still image CM content storage unit 820. The automatic transfer mode setting is a clear intention of the user to view the CM on the mobile terminal 200. However, the user cannot view the new still image CM content on the portable terminal 200 unless the user can display and view the still image CM content received on the portable terminal 200 as needed. In other words, by setting an upper limit on the number of still image CM contents that have not been viewed on the mobile terminal 200, the user's viewing of the still image CM content received on the mobile terminal 200 can be promoted, and the advertising effect of the CM content can be promoted. Can be maintained.

  In the first to fourth embodiments, the example in which the still image CM content is included in the CM meta information has been described. However, the present invention is not limited to this. For example, the CM meta information does not necessarily include still image CM content. In this case, the recording control unit 460 (460 ′) extracts a specific frame image (for example, a frame image at a position of 5 seconds from the head) from the CM content, and includes the CM meta information on the extracted image. An image in which the product name / service name indicated by the product / service name information to be superimposed is recorded in the CM information storage unit 500 as a still image CM content.

  In the first to fourth embodiments, the example in which the still image CM content is transmitted to the mobile terminal 200 via the CM transfer server 180 has been described. However, the present invention is not limited to this. For example, the still image CM content may be directly transmitted to the mobile terminal 200 without using the CM transfer server 180. In this case, the recording / playback device 160 that is the transmission source of the still image CM content holds mail address information indicating the mail address of the mobile terminal 200 that is the transmission destination in the user identification information storage unit 620. For example, when the user inputs the e-mail address of the portable terminal 200 via the operation unit of the recording / playback apparatus 160, the e-mail address information indicating the e-mail address is recorded in the user identification information storage unit 620 by the recording control unit 460 (460 '). Is done.

  In the first to fourth embodiments, when the still image CM content receiving unit 800 of the mobile terminal 200 receives the still image CM content, an image indicating that the still image CM content has been received is displayed as the second image. It may be displayed on the display unit 880 or may be warned by voice that a still image CM content has been received.

  In the first to fourth embodiments, the example in which the still image CM content is displayed by accepting an operation for requesting the display of the still image CM content in the mobile terminal 200 has been described. It is not limited. For example, the mobile terminal 200 may display the still image CM content immediately after it is received. In this way, since the still image CM content is displayed immediately after reception regardless of the user's intention, the company's intention to allow the user to view the CM can be surely met.

  In the first to fourth embodiments, a still image CM content that has never been displayed on the second display unit 880 (that is, has never been viewed by the user) is a still image. The display mode of the CM content is displayed only in units of broadcast content including CM content corresponding to the still image CM content (that is, according to the configuration of the broadcast content when the broadcast content is transmitted from the broadcast station 120). May be. For still image CM content that has been displayed even once on the second display unit 880 (that is, that the user has viewed even once), the display mode of the still image CM content is still image CM content. For example, it may be sorted and displayed by an advertiser or the like of CM content corresponding to.

  In the first to fourth embodiments, the still image CM content arbitrarily selected by the user among the still image CM contents that have been displayed even once on the second display unit 880 of the mobile terminal 200 is used. On the other hand, it may be possible to register a favorite. Specifically, the favorite still image CM content to be registered is stored in a predetermined folder provided in the memory of the mobile terminal 200. When the user performs an operation for displaying the still image CM content for which the user has registered favorites, the still image CM content is extracted from a predetermined folder, and the extracted still image CM content is displayed on the second display unit 880. To display.

  In the first to fourth embodiments, when the still image CM content is displayed once on the second display unit 880 of the mobile terminal 200, the still image CM content is deleted from the still image CM content storage unit 820. You may do it.

  In the first to fourth embodiments, when the still image CM content is displayed on the second display unit 880, the still image CM content is selected based on a user operation for selecting the still image CM content. A web page related to the still image CM content may be accessed to obtain a web page, and the obtained web page may be displayed on the second display unit 880. In this case, link destination URL information (included in the CM meta information) for identifying a Web site related to the CM content corresponding to the still image CM content is also associated with the still image CM content via the CM transfer server 180. To the mobile terminal 200. Note that the CM content may be reproduced and displayed by linking the CM content to the Web site in this case.

  In the first to fourth embodiments, the example in which the CM information providing server 140 and the CM transfer server 180 are separately configured has been described. However, the present invention is not limited to this. For example, the CM information providing server 140 and the CM transfer server 180 may be configured integrally.

  In addition, the above-described first to fourth embodiments are merely examples of specific embodiments for carrying out the present invention, and the technical scope of the present invention should not be construed as being limited thereto. It will not be. That is, the present invention can be implemented in various forms without departing from the gist or the main features thereof.

160 Recording / playback device (CM content transmission device)
200 Mobile terminal 400, 400 ′, 400 ″ Broadcast content receiving means 460, 460 ′ Recording control means 480 Broadcast content storage section 540, 540 ′, 540 ″ Playback control means 560 Display control means 580 First display section 600, 600 'skip means 640, 640', 640 ", 640""transmission control means 880 2nd display part

Claims (6)

Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercial;
Recording control means for recording at least the program content of the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Reproduction control means for controlling to reproduce the broadcast content stored in the broadcast content storage unit;
Skip means for controlling the recording control means or the reproduction control means so as to skip the CM content included in the broadcast content;
Display control means for controlling to output and display the program content reproduced by the reproduction control means on a first display unit;
Of the CM content included in the broadcast content, the still image CM content related to the CM content skipped by the skip unit can be displayed as the display target content, and the display target content can be displayed on the second display unit Transmission control means for controlling to transmit to a portable terminal ,
The skip unit causes the arbitrary CM content to be skipped in response to a user operation for skipping the arbitrary CM content during reproduction of the broadcast content by the reproduction control unit,
The transmission control means, when the CM content is skipped by the skip means, transmits a still image CM content related only to the skipped CM content as the display target content to the mobile terminal,
The recording control means, when recording the CM content included in the broadcast content received by the broadcast content receiving means in the broadcast content storage unit, with respect to the start position and end position of each CM content, Start position flag information in which a value indicating that the end position is skipped by the skip means, and an end in which a value indicating that the end position is skipped by the skip means is set as a default value Give each location flag information,
If the start position of each CM content included in the broadcast content is not skipped by the skip means during playback of the broadcast content by the playback control means, the recording control means starts corresponding to the start position When the value of the position flag information is reset to a value indicating that it is not skipped by the skip unit, while the end position of each CM content included in the broadcast content is not skipped by the skip unit, Resetting the value of the end position flag information corresponding to the end position to a value indicating that the skip means has not been skipped,
The transmission control means may include a space between a program content that has been skipped by the skip means and that is most recently reproduced by the reproduction control means, and a program content that has been reproduced by the reproduction control means immediately before the program content. Among the inserted CM contents, still picture CM contents related only to CM contents in which a value indicating that the skip means has skipped is set in at least one of the start position flag information and the end position flag information As a display target content to the mobile terminal . Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercial;
Recording control means for recording at least the program content of the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Reproduction control means for controlling to reproduce the broadcast content stored in the broadcast content storage unit;
Skip means for controlling the recording control means or the reproduction control means so as to skip the CM content included in the broadcast content;
Display control means for controlling to output and display the program content reproduced by the reproduction control means on a first display unit;
Of the CM content included in the broadcast content, the still image CM content related to the CM content skipped by the skip unit can be displayed as the display target content, and the display target content can be displayed on the second display unit Transmission control means for controlling to transmit to a portable terminal ,
The skip means skips the CM content included in the broadcast content during recording of the broadcast content by the recording control means or during reproduction of the broadcast content by the reproduction control means,
The transmission control unit transmits, as the display target content, the still image CM content related to all the CM content included in the broadcast content to the portable terminal when the recording process by the recording control unit is performed. CM content transmission device. Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercial;
Recording control means for recording at least the program content of the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Reproduction control means for controlling to reproduce the broadcast content stored in the broadcast content storage unit;
Skip means for controlling the recording control means or the reproduction control means so as to skip the CM content included in the broadcast content;
Display control means for controlling to output and display the program content reproduced by the reproduction control means on a first display unit;
Of the CM content included in the broadcast content, the still image CM content related to the CM content skipped by the skip unit can be displayed as the display target content, and the display target content can be displayed on the second display unit Transmission control means for controlling to transmit to a portable terminal ,
The skip means skips the CM content included in the broadcast content during recording of the broadcast content by the recording control means or during reproduction of the broadcast content by the reproduction control means,
The transmission control means includes, as the display target content, the still picture CM content related to all the CM contents included in the broadcast content before the reception of the broadcast content by the broadcast content reception means is started as the display target content. A CM content transmitting apparatus, characterized in that: Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercials;
Recording control means for recording at least the program content of the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Playback control means for controlling to play back the broadcast content stored in the broadcast content storage unit;
Skip means for skipping the CM content included in the broadcast content,
Display control means for controlling to output and display the program content reproduced by the reproduction control means on the first display unit; and
Of the CM content included in the broadcast content, the still image CM content related to the CM content skipped by the skip unit can be displayed as the display target content, and the display target content can be displayed on the second display unit The computer functions as a transmission control means for controlling transmission to a portable terminal ,
The skip unit causes the arbitrary CM content to be skipped in response to a user operation for skipping an arbitrary CM content during reproduction of the broadcast content by the reproduction control unit,
When the CM content is skipped by the skip means, the transmission control means transmits, as the display target content, the still image CM content related only to the skipped CM content to the mobile terminal,
When the recording control unit records the CM content included in the broadcast content received by the broadcast content receiving unit in the broadcast content storage unit, the start position relative to the start position and end position of each CM content Start position flag information in which a value indicating that the end position is skipped by the skip means, and an end in which a value indicating that the end position is skipped by the skip means is set as a default value Give each location flag information,
If the start position of each CM content included in the broadcast content is not skipped by the skip means during the reproduction of the broadcast content by the reproduction control means, the recording control means starts corresponding to the start position When the value of the position flag information is reset to a value indicating that it is not skipped by the skip unit, while the end position of each CM content included in the broadcast content is not skipped by the skip unit, Resetting the value of the end position flag information corresponding to the end position to a value indicating that the skip means has not been skipped,
Between the program content reproduced by the reproduction control unit immediately after being skipped by the skip unit and the program content reproduced by the reproduction control unit immediately before the program content. Among the inserted CM contents, still picture CM contents related only to CM contents in which a value indicating that the skip means has skipped is set in at least one of the start position flag information and the end position flag information A computer-readable CM content transmission control program for causing the computer to function as a display target content to be transmitted to the portable terminal . Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercials;
Recording control means for recording at least the program content of the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Playback control means for controlling to play back the broadcast content stored in the broadcast content storage unit;
Skip means for skipping the CM content included in the broadcast content,
Display control means for controlling to output and display the program content reproduced by the reproduction control means on the first display unit; and
Of the CM content included in the broadcast content, the still image CM content related to the CM content skipped by the skip unit can be displayed as the display target content, and the display target content can be displayed on the second display unit The computer functions as a transmission control means for controlling transmission to a portable terminal ,
The skip means skips the CM content included in the broadcast content during recording of the broadcast content by the recording control means or during reproduction of the broadcast content by the reproduction control means,
When the recording process is performed by the recording control unit, the transmission control unit transmits the still image CM content related to all the CM contents included in the broadcast content to the portable terminal as the display target content. A computer-readable CM content transmission control program for causing a computer to function . Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercials;
Recording control means for recording at least the program content of the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Playback control means for controlling to play back the broadcast content stored in the broadcast content storage unit;
Skip means for skipping the CM content included in the broadcast content,
Display control means for controlling to output and display the program content reproduced by the reproduction control means on the first display unit; and
Of the CM content included in the broadcast content, the still image CM content related to the CM content skipped by the skip unit can be displayed as the display target content, and the display target content can be displayed on the second display unit The computer functions as a transmission control means for controlling transmission to a portable terminal ,
The skip means skips the CM content included in the broadcast content during recording of the broadcast content by the recording control means or during reproduction of the broadcast content by the reproduction control means,
Before the transmission control unit starts receiving the broadcast content by the broadcast content receiving unit, the mobile terminal uses the still image CM content related to all the CM content included in the broadcast content as the display target content. A computer-readable CM content transmission control program for causing the computer to function to transmit to a computer.

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