JP5950294B2 - Promotion method - Google Patents
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- JP5950294B2 JP5950294B2 JP2011288349A JP2011288349A JP5950294B2 JP 5950294 B2 JP5950294 B2 JP 5950294B2 JP 2011288349 A JP2011288349 A JP 2011288349A JP 2011288349 A JP2011288349 A JP 2011288349A JP 5950294 B2 JP5950294 B2 JP 5950294B2
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- 238000000034 method Methods 0.000 title claims description 28
- 238000003860 storage Methods 0.000 claims description 104
- 235000009508 confectionery Nutrition 0.000 description 5
- 239000007799 cork Substances 0.000 description 4
- 238000010586 diagram Methods 0.000 description 2
- 238000004519 manufacturing process Methods 0.000 description 2
- 238000004140 cleaning Methods 0.000 description 1
- 239000002537 cosmetic Substances 0.000 description 1
- 235000013399 edible fruits Nutrition 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 239000000575 pesticide Substances 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
- 235000013311 vegetables Nutrition 0.000 description 1
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Description
本発明は販売促進方法に関する。詳しくは、販売会場に顧客の足を運ばせて販売を促進する販売促進方法に係るものである。 The present invention relates to a sales promotion method. Specifically, the present invention relates to a sales promotion method for promoting sales by bringing customers to the sales venue.
従来、販売促進方法として、テレビＣＭ、新聞折り込みチラシ、ラジオ、雑誌などの媒体を利用して、販売商品の広告を行なっていた。 Conventionally, as a sales promotion method, advertisements for sales products have been performed using media such as TV commercials, newspaper leaflets, radios, and magazines.
しかし、この方法だけでは、媒体を利用している時だけ効果があるという一過性の問題を有しており、小売店などでの販売促進効力は小さいものであった。 However, this method alone has a temporary problem that it is effective only when the medium is used, and the sales promotion effect in retail stores is small.
また、インターネットの普及により、ネットワークを利用した販売促進システムも提案されている。例えば特許文献１には、ネットワークを介して利用者の端末に商品等に関する情報を提供し、端末は、クーポンを取得するための要求を送信し、クーポンを提供することを通して利用者の情報を収集できると共に、販売促進に役立つ販売促進システムが記載されている。 In addition, with the spread of the Internet, a sales promotion system using a network has been proposed. For example, Patent Document 1 provides information on products and the like to a user's terminal via a network, and the terminal transmits a request for acquiring a coupon and collects user information through providing the coupon. A sales promotion system is described which can be used for sales promotion.
しかしながら、特許文献１に記載の販売促進システムでは、来店率を向上させることはできるものの、店舗における滞在時間も向上させるとは限らず、滞在時間が短ければ、店舗での商品販売が実際には促進されないという問題があった。 However, although the sales promotion system described in Patent Document 1 can improve the store visit rate, it does not always improve the staying time in the store. There was a problem of not being promoted.
本発明は、以上の点に鑑みて創案されたものであり、売り上げを向上させることができる販売促進方法を提供することを目的とする。 The present invention has been made in view of the above points, and an object thereof is to provide a sales promotion method capable of improving sales.
上記の目的を達成するために、本発明の販売促進方法は、顧客に使用させるイベント設備が配置された販売会場へ顧客が来場した時に持ち帰ることができる持ち帰り品を収納するための収納袋を、新聞と共に、もしくは配達地域指定郵便物で配達し、前記収納袋を持った顧客が前記販売会場に来場した時に、前記収納袋に前記持ち帰り品を収納して持ち帰ることができるようにして、販売会場への来場を促し、費用算出をコンピュータで行なう、販売促進方法であって、前記コンピュータは、前記収納袋の単価と、前記収納袋の配達予想数量とに基づいて、前記収納袋の費用を算出する収納袋費用算出手段と、前記収納袋の配達予想数量と、前記収納袋の配達先地域の情報および人の動向情報を基に得られた来場者予想率とに基づいて、前記持ち帰り品必要数量を算出する持ち帰り品必要数量算出手段と、前記持ち帰り品の単価と、該持ち帰り品必要数量算出手段で算出された前記持ち帰り品必要数量とに基づいて、持ち帰り品の費用を算出する持ち帰り品費用算出手段と、イベントの規模に応じて予め設定された前記イベント設備の価格と、前記収納袋費用算出手段で算出された収納袋の費用と、前記持ち帰り品費用算出手段で算出された持ち帰り品の費用とを総和して、必要費用を算出する必要費用算出手段とを備える。 In order to achieve the above object, the sales promotion method of the present invention includes a storage bag for storing take-out items that can be taken home when the customer comes to a sales hall where event facilities to be used by the customer are arranged. When the customer who delivered with the newspaper or the delivery area designation mail and has the storage bag visits the sales hall, the take-out product can be stored in the storage bag and taken home. A sales promotion method that uses a computer to calculate the cost of the storage bag, and the computer calculates the cost of the storage bag based on the unit price of the storage bag and the expected delivery quantity of the storage bag Based on the storage bag cost calculation means, the expected delivery quantity of the storage bag, and the expected visitor rate obtained based on the information on the delivery destination area of the storage bag and the trend information of the person, Calculate the cost of take-out goods based on the take-out goods required quantity calculation means for calculating the required quantity of take-out goods, the unit price of the take-out goods, and the required quantity of take-out goods calculated by the take-out goods required quantity calculation means Calculated by the take-out item cost calculating means, the price of the event equipment set in advance according to the scale of the event, the storage bag cost calculated by the storage bag cost calculating means, and the take-out item cost calculating means And a necessary cost calculating means for calculating the necessary cost by summing up the costs of the taken-out items.
ここで、顧客に使用させるイベント設備が配置された販売会場へ顧客が来場した時に持ち帰ることができる持ち帰り品を収納するための収納袋を、新聞と共に、もしくは配達地域指定郵便物で配達し、収納袋を持った顧客が販売会場に来場した時に、収納袋に持ち帰り品を収納して持ち帰ることができるようにしているので、顧客が来場して単に持ち帰り品を持ち帰る場合に比べて、収納袋に持ち帰り品を収納する作業が発生するため顧客の販売会場での滞在時間を長くすることができるうえに、販売会場に顧客に使用させるイベント設備が配置されているので、顧客の興味を誘い、イベントに顧客を参加させ、販売会場での滞在時間をさらに長くすることができる。 Here, storage bags for storing take-away items that can be taken home when customers visit the sales hall where the event facilities to be used by customers are located are delivered and stored together with newspapers or by mail designated for the delivery area. When customers who have bags come to the sales venue, they can store their take-away items in storage bags so that they can be taken home. Since work to store take-out items occurs, it is possible to extend the customer's stay time at the sales venue, and the event facilities that the customer uses at the sales venue are arranged. You can make your customers stay at the sales venue even longer.
また、収納袋を、新聞と共に、もしくは配達地域指定郵便物で配達するので、ダイレクトメールのように特定の個人情報を付す必要がなく、クライアントが希望する地域に集中して展開告知することができ、また、すでに接触済みの顧客向けの展開だけでなく、新規の顧客発掘も可能となる。
なお、本発明において「販売会場」とは、商品販売が行なわれる場所を意味する。
In addition, since the storage bags are delivered together with newspapers or by postal mail designated for the delivery area, there is no need to attach specific personal information like direct mail, and it is possible to make a concentrated announcement in the area desired by the client. In addition, it is possible not only to develop for customers who have already been contacted, but also to find new customers.
In the present invention, “sales venue” means a place where merchandise sales are performed.
また、本発明の販売促進方法において、収納袋は、外側表面に広告情報を有するものとすることができる。 In the sales promotion method of the present invention, the storage bag can have advertisement information on the outer surface.
また、本発明の販売促進方法は、販売会場において使用するイベントグッズを、ダイレクトメールはがきに貼付された透明収納ケースに入れてダイレクトメールはがきを顧客に配達し、コンピュータは、イベントグッズの単価と、ダイレクトメールはがきの配達予想数量とに基づいて、イベントグッズの費用を算出するイベントグッズ費用算出手段を備え、必要費用算出手段は、イベントグッズ費用算出手段で算出されたイベントグッズの費用をさらに足して、必要費用を算出するものとすることができる。 In addition, the sales promotion method of the present invention, the event goods used in the sales venue, put in the transparent storage case affixed to the direct mail postcard, deliver the direct mail postcard to the customer, the computer, the unit price of the event goods, Event goods cost calculation means to calculate the cost of event goods based on the estimated delivery quantity of direct mail postcards, and the necessary cost calculation means further adds the cost of event goods calculated by the event goods cost calculation means The required cost can be calculated.
この場合、顧客は、収納袋だけでなくイベントグッズも受け取るので、販売会場に行ってイベントグッズを使ってみたいという興味を誘うことができる。 In this case, the customer receives not only the storage bag but also the event goods, so the customer can be interested in going to the sales hall and using the event goods.
また、本発明の販売促進方法において、コンピュータは、販売会場に来場した顧客を特定すると共に、顧客の販売会場内における動向を動向情報として記録する来場顧客動向情報記録手段を備えるものとすることができる。 In the sales promotion method of the present invention, the computer may include a visitor trend information recording unit that identifies a customer who has visited the sales hall and records the trend of the customer in the sales hall as trend information. it can.
この場合、イベントを重ねるたびに、顧客の動向情報を収集して、来場者予想率をその都度修正変更することができたり、データベースを更新したりすることができる。 In this case, each time an event is repeated, customer trend information can be collected, and the expected visitor rate can be corrected and changed each time, or the database can be updated.
本発明に係る販売促進方法は、売り上げを向上させることができる。 The sales promotion method according to the present invention can improve sales.
以下、本発明の実施の形態について図面を参照しながら説明し、本発明の理解に供する。
図１は、本発明の販売促進方法において使用される、収納袋の一例（ａ）および特殊ダイレクトメールはがきの一例（ｂ）を示す概略図である。また、図２は、本発明の販売促進方法において使用されるコンピュータの構成の一例を示す概略図である。
Hereinafter, embodiments of the present invention will be described with reference to the drawings to facilitate understanding of the present invention.
FIG. 1 is a schematic diagram showing an example of a storage bag (a) and an example of a special direct mail postcard (b) used in the sales promotion method of the present invention. FIG. 2 is a schematic diagram showing an example of the configuration of a computer used in the sales promotion method of the present invention.
本発明の販売促進方法は、顧客に使用させるイベント設備が配置された販売会場へ顧客が来場した時に持ち帰ることができる持ち帰り品を収納するための収納袋１を、新聞と共に即ち新聞折り込みチラシとして配達するか、もしくは配達地域指定郵便物で配達する。 According to the sales promotion method of the present invention, a storage bag 1 for storing take-out items that can be taken home when a customer comes to a sales hall where event facilities used by the customer are arranged is delivered together with a newspaper, that is, as a newspaper folded flyer. Or deliver by postal mail designated for the delivery area.
また、図１（ａ）に示すように、配達地域指定郵便物（タウンメール）で配達される収納袋１は、外側表面に印刷された広告情報２を有する。
また、販売会場において射的イベントツールの一つとして使用するコルク栓（イベントグッズの一例である。）３を収納袋１の中に入れて、収納袋１を配達地域指定郵便物で配達する。
なお、新聞折り込みチラシとして収納袋を配達するときは、イベントグッズを収納袋に入れない。
Further, as shown in FIG. 1A, the storage bag 1 delivered by a delivery area designated mail (town mail) has
In addition, a cork stopper (an example of event goods) 3 used as one of the shooting event tools at the sales venue is placed in the storage bag 1 and the storage bag 1 is delivered by a postal mail designated for the delivery area.
When delivering storage bags as newspaper leaflets, do not put event goods in the storage bags.
また、図１（ｂ）に示すように、ダイレクトメールはがき１Ａに貼付された透明収納ケース１Ｂの中にコルク栓３を入れて、ダイレクトメールはがき１Ａを既存の顧客宛に配達することもできる。
Further, as shown in FIG. 1B, the
ここで、持ち帰り品を収納することだけを考えれば、折り畳んだ状態の箱を配達することも考えられるが、袋は箱に比べて製造コストが安く、また、組み立てるという作業を必要とせず、さらに、箱は新聞折り込みできないが、袋は新聞折り込みできる。 Here, considering only storing take-out items, it is possible to deliver folded boxes, but bags are less expensive to manufacture than boxes and do not require assembly work. The box cannot be folded into a newspaper, but the bag can be folded into a newspaper.
また、販売会場には、陳列台とそこに陳列された駄菓子およびお面からなる駄菓子屋設備（イベント設備の一例である。）、コルク栓式空気銃と的として台に並べられた景品からなる射的屋設備（イベント設備の一例である。）などが配置され、販売会場に来場した顧客に駄菓子を配ったり、収納袋１に入れられていたコルク栓３を使って射的遊びに興じてもらったりする。
In addition, the sales venue consists of a display stand and a candy store facility (an example of an event facility) consisting of candy and masks displayed on the display stand, a cork-type air gun, and a prize arranged on the table as a target. Shooting shop facilities (an example of event facilities) are arranged, and confectionery is distributed to customers who visit the sales venue, and shooting is enjoyed using the
また、駄菓子屋設備の陳列台に陳列される品は、駄菓子だけでなく、例えば秋冬期には無農薬野菜や鍋などが陳列され、来場した顧客に配られる。 In addition, the items displayed on the display stand of the candy shop facility are not only candy, but also non-pesticide vegetables, pots, etc. are displayed in the fall and winter seasons and distributed to customers who come.
また、これとは別に、収納袋１に入れて持ち帰ってもらう持ち帰り品としては、例えば、文房具、化粧品、台所用品、掃除用品、果物が挙げられる。 Apart from this, examples of take-out items to be taken back in the storage bag 1 include stationery, cosmetics, kitchen utensils, cleaning utensils, and fruits.
また、本発明の販売促進方法を実施する上で必要な費用の算出は、コンピュータ４によって行なわれる。 Further, the computer 4 calculates the cost required for implementing the sales promotion method of the present invention.
即ち、コンピュータ４は、収納袋１の単価と、収納袋１の配達予想数量とに基づいて、収納袋１の費用を算出する収納袋費用算出手段５を備える。具体的には例えば、収納袋１の単価に、収納袋１の配達予想数量を乗じて、収納袋１の費用を算出する。 That is, the computer 4 includes storage bag cost calculation means 5 that calculates the cost of the storage bag 1 based on the unit price of the storage bag 1 and the expected delivery quantity of the storage bag 1. Specifically, for example, the cost of the storage bag 1 is calculated by multiplying the unit price of the storage bag 1 by the expected delivery quantity of the storage bag 1.
また、コンピュータ４は、収納袋１の配達予想数量と、収納袋１の配達先地域の情報（例えば、世帯数、世帯種別（家族もしくは単身））および人の動向情報を基に得られた来場者予想率とに基づいて、持ち帰り品必要数量を算出する持ち帰り品必要数量算出手段６を備える。
具体的には例えば、収納袋１の配達予想数量と、来場者予想率とを乗算して、持ち帰り品必要数量を算出する。
In addition, the computer 4 is based on the estimated delivery quantity of the storage bag 1, the information on the delivery destination area of the storage bag 1 (for example, the number of households, household type (family or single)), and the visit information obtained from the person. The take-out required quantity calculation means 6 is provided for calculating the required take-out quantity based on the person forecast rate.
Specifically, for example, the required quantity of take-out goods is calculated by multiplying the expected delivery quantity of the storage bag 1 by the expected visitor rate.
また、コンピュータ４は、持ち帰り品の単価と、持ち帰り品必要数量算出手段６で算出された持ち帰り品必要数量とに基づいて、持ち帰り品の費用を算出する持ち帰り品費用算出手段７を備える。具体的には例えば、持ち帰り品の単価に、持ち帰り品必要数量を乗じて、持ち帰り品の費用を算出する。 The computer 4 also includes take-out item cost calculation means 7 for calculating the cost of the take-out item based on the unit price of the take-out item and the required quantity of the take-out item calculated by the take-out item required quantity calculation unit 6. Specifically, for example, the cost of the take-out item is calculated by multiplying the unit price of the take-out item by the required quantity of the take-out item.
また、コンピュータ４は、イベントグッズの単価と、ダイレクトメールはがき１Ａの配達予想数量とに基づいて、イベントグッズの費用を算出するイベントグッズ費用算出手段９を備える。具体的には例えば、イベントグッズの単価に、ダイレクトメールはがき１Ａの配達予想数量を乗じて、イベントグッズの費用を算出する。
なお、収納袋にイベントグッズを入れて収納袋を配達する場合は、具体的には例えば、イベントグッズの単価に、収納袋の配達予想数量を乗じて、イベントグッズの費用を算出する。
In addition, the computer 4 includes event goods cost calculation means 9 that calculates the cost of the event goods based on the unit price of the event goods and the estimated delivery quantity of the
In addition, when event goods are put in a storage bag and the storage bag is delivered, specifically, for example, the event goods cost is calculated by multiplying the unit price of the event goods by the expected delivery quantity of the storage bag.
また、コンピュータ４は、イベントの規模に応じて予め設定されたイベント設備の価格と、収納袋費用算出手段５で算出された収納袋の費用と、持ち帰り品費用算出手段７で算出された持ち帰り品の費用と、イベントグッズ費用算出手段９で算出されたイベントグッズの費用とを総和して、必要費用を算出する必要費用算出手段８を備える。
The computer 4 also sets the price of the event equipment set in advance according to the scale of the event, the cost of the storage bag calculated by the storage bag cost calculation means 5, and the take-out goods calculated by the take-out goods cost calculation means 7. And a necessary cost calculating means 8 for calculating a necessary cost by summing up the costs of the event goods calculated by the event goods cost calculating
また、コンピュータ４は、販売会場に来場した顧客を特定すると共に、顧客の販売会場内における動向を動向情報として記録する来場顧客動向情報データベース（来場顧客動向情報記録手段の一例である。）１０を備える。 Further, the computer 4 specifies a visitor trend information database (an example of a visitor trend information recording means) 10 that identifies a customer who has visited the sales hall and records the trend of the customer in the sales hall as trend information. Prepare.
ここで、本発明の販売促進方法が、顧客に使用させるイベント設備が配置された販売会場へ顧客が来場した時に持ち帰ることができる持ち帰り品を収納するための収納袋を、新聞と共に、もしくは配達地域指定郵便物で配達し、収納袋を持った顧客が販売会場に来場した時に、収納袋に持ち帰り品を収納して持ち帰ることができるようにして、販売会場への来場を促し、費用算出をコンピュータで行ない、コンピュータが、収納袋の単価と、収納袋の配達予想数量とに基づいて、収納袋の費用を算出する収納袋費用算出手段と、収納袋の配達予想数量と、収納袋の配達先地域の情報および人の動向情報を基に得られた来場者予想率とに基づいて、持ち帰り品必要数量を算出する持ち帰り品必要数量算出手段と、持ち帰り品の単価と、持ち帰り品必要数量算出手段で算出された持ち帰り品必要数量とに基づいて、持ち帰り品の費用を算出する持ち帰り品費用算出手段と、イベントの規模に応じて予め設定されたイベント設備の価格と、収納袋費用算出手段で算出された収納袋の費用と、持ち帰り品費用算出手段で算出された持ち帰り品の費用とを総和して、必要費用を算出する必要費用算出手段とを備えるのであれば、必ずしも収納袋は、外側表面に広告情報を有していなくてもよい。 Here, according to the sales promotion method of the present invention, a storage bag for storing take-out items that can be taken home when a customer visits a sales hall where event facilities to be used by the customer are arranged, together with a newspaper, or a delivery area. When a customer who has delivered a designated mail item and has a storage bag arrives at the sales hall, he / she can store the take-away item in the storage bag and take it home, prompt the visit to the sales hall, and calculate the cost. The storage bag cost calculating means for calculating the storage bag cost based on the unit price of the storage bag and the estimated delivery amount of the storage bag, the expected delivery amount of the storage bag, and the delivery destination of the storage bag Take-out required quantity calculation means to calculate the required take-out quantity based on the expected visitor rate obtained based on local information and people's trend information, unit price of take-out goods, take-out goods Take-out item cost calculation means for calculating the cost of take-out goods based on the required quantity of take-out items calculated by the required quantity calculation means, the price of event equipment set in advance according to the scale of the event, and the storage bag cost The storage bag is not necessarily provided if the storage bag cost calculated by the calculation unit and the cost of the take-out item calculated by the take-out item cost calculation unit are summed up and the necessary cost calculation unit for calculating the necessary cost is provided. May not have advertising information on the outer surface.
また、本発明の販売促進方法が、顧客に使用させるイベント設備が配置された販売会場へ顧客が来場した時に持ち帰ることができる持ち帰り品を収納するための収納袋を、新聞と共に、もしくは配達地域指定郵便物で配達し、収納袋を持った顧客が販売会場に来場した時に、収納袋に持ち帰り品を収納して持ち帰ることができるようにして、販売会場への来場を促し、費用算出をコンピュータで行ない、コンピュータが、収納袋の単価と、収納袋の配達予想数量とに基づいて、収納袋の費用を算出する収納袋費用算出手段と、収納袋の配達予想数量と、収納袋の配達先地域の情報および人の動向情報を基に得られた来場者予想率とに基づいて、持ち帰り品必要数量を算出する持ち帰り品必要数量算出手段と、持ち帰り品の単価と、持ち帰り品必要数量算出手段で算出された持ち帰り品必要数量とに基づいて、持ち帰り品の費用を算出する持ち帰り品費用算出手段と、イベントの規模に応じて予め設定されたイベント設備の価格と、収納袋費用算出手段で算出された収納袋の費用と、持ち帰り品費用算出手段で算出された持ち帰り品の費用とを総和して、必要費用を算出する必要費用算出手段とを備えるのであれば、必ずしもイベントグッズをダイレクトメールはがきに貼付された透明収納ケースに入れて、ダイレクトメールはがきを顧客に配達しなくてもよく、また、必ずしもコンピュータは、イベントグッズ費用算出手段を備えていなくてもよい。 In addition, the sales promotion method of the present invention provides a storage bag for storing a take-out item that can be taken home when the customer visits a sales hall where event facilities to be used by the customer are arranged, together with a newspaper or designated as a delivery area. When a customer who has delivered a mail and has a storage bag arrives at the sales hall, he / she can store the take-away item in the storage bag and take it home. The storage bag cost calculating means for calculating the cost of the storage bag based on the unit price of the storage bag and the estimated delivery amount of the storage bag, the estimated delivery amount of the storage bag, and the delivery destination area of the storage bag Take-out required quantity calculation means to calculate the required quantity of take-out goods based on the visitor forecast rate obtained based on the information of the information and the trend of people, unit price of take-out goods, and take-out goods Take-out item cost calculation means for calculating the cost of take-out goods based on the required take-out item quantity calculated by the required quantity calculation means, the price of the event equipment set in advance according to the scale of the event, and the storage bag cost If you have the necessary cost calculation means to calculate the necessary cost by adding the cost of the storage bag calculated by the calculation means and the cost of the take-out goods calculated by the take-out goods cost calculation means, it is not necessarily event goods In a transparent storage case affixed to a direct mail postcard and the direct mail postcard does not have to be delivered to the customer, and the computer does not necessarily have an event goods cost calculation means.
しかし、イベントグッズをダイレクトメールはがきに貼付された透明収納ケースに入れて、ダイレクトメールはがきを顧客に配達し、また、コンピュータが、イベントグッズ費用算出手段を備えていれば、顧客は、収納袋だけでなくイベントグッズも受け取るので、販売会場に行ってイベントグッズを使ってみたいという興味を誘うことができ、好ましい。 However, if event goods are put in a transparent storage case affixed to a direct mail postcard and the direct mail postcard is delivered to the customer, and the computer is equipped with an event goods cost calculation means, the customer can only store the storage bag. I also receive event goods as well, so it is preferable to go to the sales venue and invite them to use the event goods.
また、本発明の販売促進方法が、顧客に使用させるイベント設備が配置された販売会場へ顧客が来場した時に持ち帰ることができる持ち帰り品を収納するための収納袋を、新聞と共に、もしくは配達地域指定郵便物で配達し、収納袋を持った顧客が販売会場に来場した時に、収納袋に持ち帰り品を収納して持ち帰ることができるようにして、販売会場への来場を促し、費用算出をコンピュータで行ない、コンピュータが、収納袋の単価と、収納袋の配達予想数量とに基づいて、収納袋の費用を算出する収納袋費用算出手段と、収納袋の配達予想数量と、収納袋の配達先地域の情報および人の動向情報を基に得られた来場者予想率とに基づいて、持ち帰り品必要数量を算出する持ち帰り品必要数量算出手段と、持ち帰り品の単価と、持ち帰り品必要数量算出手段で算出された持ち帰り品必要数量とに基づいて、持ち帰り品の費用を算出する持ち帰り品費用算出手段と、イベントの規模に応じて予め設定されたイベント設備の価格と、収納袋費用算出手段で算出された収納袋の費用と、持ち帰り品費用算出手段で算出された持ち帰り品の費用とを総和して、必要費用を算出する必要費用算出手段とを備えるのであれば、必ずしもコンピュータは、販売会場に来場した顧客を特定すると共に、顧客の販売会場内における動向を動向情報として記録する来場顧客動向情報記録手段を備えていなくてもよい。 In addition, the sales promotion method of the present invention provides a storage bag for storing a take-out item that can be taken home when the customer visits a sales hall where event facilities to be used by the customer are arranged, together with a newspaper or designated as a delivery area. When a customer who has delivered a mail and has a storage bag arrives at the sales hall, he / she can store the take-away item in the storage bag and take it home. The storage bag cost calculating means for calculating the cost of the storage bag based on the unit price of the storage bag and the estimated delivery amount of the storage bag, the estimated delivery amount of the storage bag, and the delivery destination area of the storage bag Take-out required quantity calculation means to calculate the required quantity of take-out goods based on the visitor forecast rate obtained based on the information of the information and the trend of people, unit price of take-out goods, and take-out goods Take-out item cost calculation means for calculating the cost of take-out goods based on the required take-out item quantity calculated by the required quantity calculation means, the price of the event equipment set in advance according to the scale of the event, and the storage bag cost If the computer has a necessary cost calculation means for calculating the necessary cost by summing the cost of the storage bag calculated by the calculation means and the cost of the take-out goods calculated by the take-out goods cost calculation means, the computer is not necessarily required. The visitor trend information recording means for identifying the customer who visited the sales hall and recording the trend of the customer in the sales hall as the trend information may not be provided.
しかし、コンピュータが、販売会場に来場した顧客を特定すると共に、顧客の販売会場内における動向を動向情報として記録する来場顧客動向情報記録手段を備えていれば、イベントを重ねるたびに、顧客の動向情報を収集して、来場者予想率をその都度修正変更することができたり、データベースを更新したりすることができるので好ましい。 However, if the computer has a visitor trend information recording means for identifying the customers who have visited the sales hall and recording the customer's trends in the sales hall as trend information, each time the event is repeated, the customer trend It is preferable because information can be collected and the expected visitor rate can be corrected and changed each time, or the database can be updated.
以上のように、本発明の販売促進方法は、顧客に使用させるイベント設備が配置された販売会場へ顧客が来場した時に持ち帰ることができる持ち帰り品を収納するための収納袋を、新聞と共に、もしくは配達地域指定郵便物で配達し、収納袋を持った顧客が販売会場に来場した時に、収納袋に持ち帰り品を収納して持ち帰ることができるようにしているので、顧客が来場して単に持ち帰り品を持ち帰る場合に比べて、収納袋に持ち帰り品を収納する作業が発生するため顧客の販売会場での滞在時間を長くすることができるうえに、販売会場に顧客に使用させるイベント設備が配置されているので、顧客の興味を誘い、イベントに顧客を参加させ、販売会場での滞在時間をさらに長くすることができる。 As described above, according to the sales promotion method of the present invention, a storage bag for storing take-out items that can be taken home when a customer comes to a sales hall where event facilities to be used by customers are arranged, together with a newspaper, or When a customer who has delivered a designated mail in a delivery area and has a storage bag visits the sales hall, it is possible to store the take-away item in the storage bag so that the customer can take it home. Compared with taking home, the work to store the take-away items in the storage bag occurs, so the customer's staying time at the sales venue can be extended, and event facilities that the customer uses at the sales venue are arranged. As a result, it is possible to attract customers' interests, to participate in events, and to extend the stay time at the sales venue.
従って、本発明の販売促進方法は、売り上げを向上させることができる。 Therefore, the sales promotion method of the present invention can improve sales.
また、収納袋を、新聞と共に、もしくは配達地域指定郵便物で配達するので、ダイレクトメールのように特定の個人情報を付す必要がなく、クライアントが希望する地域に集中して展開告知することができ、また、すでに接触済みの顧客向けの展開だけでなく、新規の顧客発掘も可能となる。 In addition, since the storage bags are delivered together with newspapers or by postal mail designated for the delivery area, there is no need to attach specific personal information like direct mail, and it is possible to make a concentrated announcement in the area desired by the client. In addition, it is possible not only to develop for customers who have already been contacted, but also to find new customers.
また、袋を使うので、袋は箱に比べて製造コストが安く、また、組み立てるという作業を必要とせず、さらに、箱は新聞折り込みできないが、袋は新聞折り込みできる。 In addition, since a bag is used, the manufacturing cost of the bag is lower than that of the box, and it does not require assembling work. Further, the box cannot be folded into a newspaper, but the bag can be folded into a newspaper.
１ 収納袋
１Ａ ダイレクトメールはがき
１Ｂ 透明収納ケース
２ 広告情報
３ コルク栓
４ コンピュータ
５ 収納袋費用算出手段
６ 持ち帰り品必要数量算出手段
７ 持ち帰り品費用算出手段
８ 必要費用算出手段
９ イベントグッズ費用算出手段
１０ 来場顧客動向情報データベース
DESCRIPTION OF SYMBOLS 1
Claims (4)
前記コンピュータは、
前記収納袋の単価と、前記収納袋の配達予想数量とに基づいて、前記収納袋の費用を算出する収納袋費用算出手段と、
前記収納袋の配達予想数量と、前記収納袋の配達先地域の情報および人の動向情報を基に得られた来場者予想率とに基づいて、前記持ち帰り品必要数量を算出する持ち帰り品必要数量算出手段と、
前記持ち帰り品の単価と、該持ち帰り品必要数量算出手段で算出された前記持ち帰り品必要数量とに基づいて、持ち帰り品の費用を算出する持ち帰り品費用算出手段と、
イベントの規模に応じて予め設定された前記イベント設備の価格と、前記収納袋費用算出手段で算出された収納袋の費用と、前記持ち帰り品費用算出手段で算出された持ち帰り品の費用とを総和して、必要費用を算出する必要費用算出手段とを備える
販売促進方法。 Deliver a storage bag for storing take-out items that can be taken home when the customer visits the sales hall where the event equipment to be used by the customer is located, and deliver the storage bag together with the newspaper or by mail designated by the delivery area. A sales promotion method in which, when a customer who comes to the sales hall visits the sales hall, the take-out goods can be stored in the storage bag and taken home, and the visit to the sales hall is encouraged and cost calculation is performed by a computer. There,
The computer
A storage bag cost calculation means for calculating a cost of the storage bag based on a unit price of the storage bag and an estimated delivery quantity of the storage bag;
Based on the expected delivery quantity of the storage bag and the expected visitor rate obtained based on the information on the delivery destination area of the storage bag and the trend information of the person, the required take-out quantity is calculated. A calculation means;
Based on the unit price of the take-out item and the required amount of take-out item calculated by the take-out item required quantity calculation unit, a take-out item cost calculation unit that calculates the cost of the take-out item;
The sum of the price of the event equipment set in advance according to the scale of the event, the cost of the storage bag calculated by the storage bag cost calculation means, and the cost of the take-out goods calculated by the take-out goods cost calculation means And a sales promotion method comprising a required cost calculation means for calculating the required cost.
前記コンピュータは、前記イベントグッズの単価に、前記収納袋の配達予想数量を乗じて、前記イベントグッズの費用を算出するイベントグッズ費用算出手段を備え、
前記必要費用算出手段は、該イベントグッズ費用算出手段で算出されたイベントグッズの費用をさらに足して、必要費用を算出する
請求項１に記載の販売促進方法。 Event goods for customers to play while using them at the event facility are put in the storage bags, and the storage bags are delivered by mail designated for the delivery area,
The computer comprises event goods cost calculation means for calculating the cost of the event goods by multiplying the unit price of the event goods by the expected delivery quantity of the storage bag,
The sales promotion method according to claim 1, wherein the necessary cost calculating unit calculates the necessary cost by further adding the event merchandise cost calculated by the event goods cost calculating unit .
前記コンピュータは、該イベントグッズの単価と、前記ダイレクトメールはがきの配達予想数量とに基づいて、前記イベントグッズの費用を算出するイベントグッズ費用算出手段を備え、
前記必要費用算出手段は、該イベントグッズ費用算出手段で算出されたイベントグッズの費用をさらに足して、必要費用を算出する
請求項１に記載の販売促進方法。 Place the event goods used at the sales venue in a transparent storage case attached to the direct mail postcard and deliver the direct mail postcard to the customer.
The computer comprises event goods cost calculation means for calculating the cost of the event goods based on the unit price of the event goods and the expected delivery quantity of the direct mail postcard,
The necessary cost calculation means calculates the necessary cost by further adding the event goods cost calculated by the event goods cost calculation means.
The sales promotion method according to claim 1 .
請求項１〜３のいずれか１つに記載の販売促進方法。 The sales according to any one of claims 1 to 3, wherein the computer includes a visitor customer trend information recording unit that identifies a customer who has visited the sales hall and records a trend of the customer in the sales hall as trend information. Promotion method.
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