JP5996466B2 - Advertisement distribution apparatus and advertisement distribution method - Google Patents

Description

  The present invention relates to an advertisement distribution device that distributes advertisements to nodes, and an advertisement distribution method performed by the advertisement distribution device.

  Conventionally, a system for distributing advertisements has been proposed. For example, in the advertisement distribution system described in Patent Literature 1, in a network service in which a new user can participate as a member by introduction from an existing user, an advertisement corresponding to the characteristics of the existing user is sent to the new user introduced by the existing user. To deliver.

JP 2007-177876 A

  However, in the advertisement distribution system described in Patent Literature 1, it is impossible to grasp the existence of unmanaged terminals under the unmanaged network that cannot be directly managed by the advertisement distribution system. For this reason, in the advertisement delivery system described in Patent Literature 1, it is unlikely that the advertisement can be propagated to the unmanaged terminal.

  Therefore, the present invention has been made to solve the above-mentioned problems, and has the possibility of allowing advertisements to be propagated to unmanaged terminals under an unmanaged network that cannot be directly managed. An object is to provide an advertisement distribution apparatus and an advertisement distribution method that can be enhanced.

  An advertisement distribution apparatus according to an aspect of the present invention is an advertisement distribution apparatus that distributes advertisements to a node, and obtains managed information about a plurality of managed nodes under a network managed by the advertisement distribution apparatus. Based on one acquisition means and managed information, second acquisition is performed for acquiring unmanaged information related to a plurality of unmanaged nodes under a network outside the management of the advertisement distribution apparatus linked to each of the plurality of managed nodes. Based on the means, non-managed information, target selection means for selecting a delivery target node to be targeted for advertisement delivery from a plurality of non-managed nodes, and distribution of advertisements to managed nodes linked to the delivery target node And a distribution means.

  According to the advertisement distribution apparatus according to an aspect of the present invention, first, managed information is acquired, and non-managed information is acquired based on the managed information. Next, a distribution target node is selected based on the unmanaged information, and the advertisement is distributed to the managed node linked to the distribution target node. As a result, a distribution target node is selected from a plurality of non-management nodes under the network outside the management of the advertisement distribution apparatus, and the advertisement is distributed to the management node linked to the distribution target node. Therefore, it is possible to increase the possibility that the advertisement can be propagated to an unmanaged node as an unmanaged terminal under the unmanaged network that cannot be managed.

  In the advertisement distribution apparatus according to another aspect, the target selection unit is configured to execute advertisements from a plurality of non-managed nodes based on effect information indicating the magnitude of the advertisement distribution effect in the non-managed node selected in the past as the distribution target node. The distribution target node that is the target of distribution may be selected, and the distribution unit may distribute the advertisement to the managed node linked to the selected distribution target node.

  In this mode, a delivery target node to be targeted for advertisement delivery is selected from a plurality of non-managed nodes based on effect information indicating the magnitude of the advertisement delivery effect in the non-managed node selected in the past as the delivery target node. Then, the advertisement is distributed to the managed node linked to the selected distribution target node. As a result, it is possible to select a distribution target node based on the magnitude of the advertisement distribution effect and distribute the advertisement to the managed node linked to the selected distribution target node.

The advertisement distribution device according to yet another embodiment, the unmanaged information includes information about the mutual link unmanaged node and managed nodes, target selection means, based on the uncontrolled information, delivery goal The managed node linked to the node may be selected, and the distribution unit may distribute the advertisement to the managed node selected by the target selection unit.

  In this form, a managed node linked to the distribution target node is selected based on the managed information, and an advertisement is distributed to the selected managed node. As a result, the advertisement can be distributed to the managed node linked to the distribution target node.

  In the advertisement delivery apparatus according to another aspect, the managed information includes information related to the temporal change of the plurality of managed nodes, and the non-managed information includes information related to the temporal change of the plurality of unmanaged nodes. Also good.

  In this form, it is possible to acquire non-managed information related to temporal changes of a plurality of unmanaged nodes based on managed information related to temporal changes of multiple managed nodes.

  An advertisement distribution method according to an aspect of the present invention is an advertisement distribution method performed by an advertisement distribution apparatus that distributes advertisements to a node, and is managed under a plurality of managed nodes under a network under the management of the advertisement distribution apparatus. A first acquisition step in which the advertisement distribution apparatus acquires information, and a plurality of non-managed nodes under a network outside the management of the advertisement distribution apparatus linked to each of the plurality of managed nodes based on the managed information A second acquisition step in which the advertisement distribution apparatus acquires unmanaged information; a target selection step in which the advertisement distribution apparatus selects a distribution target node to be targeted for advertisement distribution from a plurality of unmanaged nodes based on the unmanaged information; A distribution step in which the advertisement distribution apparatus distributes the advertisement to the managed node linked to the distribution target node.

  According to the advertisement distribution method according to an aspect of the present invention, first, managed information is acquired, and non-managed information is acquired based on the managed information. Next, a distribution target node is selected based on the unmanaged information, and the advertisement is distributed to the managed node linked to the distribution target node. As a result, a distribution target node is selected from a plurality of non-management nodes under the network outside the management of the advertisement distribution apparatus, and the advertisement is distributed to the management node linked to the distribution target node. Therefore, it is possible to increase the possibility that the advertisement can be propagated to an unmanaged node as an unmanaged terminal under the unmanaged network that cannot be managed.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement delivery apparatus and the advertisement delivery method which can raise possibility that an advertisement can be propagated to the non-management terminal under control of the non-management network which cannot be managed directly are provided. can do.

It is a functional block diagram for demonstrating the outline of the main function structures of an advertisement delivery apparatus. It is a physical block diagram for demonstrating the outline of each main physical structure of the advertisement determination apparatus and communication management apparatus which an advertisement delivery apparatus has. It is explanatory drawing explaining an example of the table structure of an internal node information database. It is explanatory drawing explaining an example of the table structure of an internal link information database. It is explanatory drawing explaining an example of the table structure of an external node information database. It is explanatory drawing explaining an example of the table structure of an external link information database. It is explanatory drawing explaining an example of the table structure of a measure effect log | history information database. It is explanatory drawing explaining an example of a table structure of an advertisement delivery history information database. It is a network block diagram for demonstrating an example of an internal network. It is a flowchart for demonstrating the flow of the advertisement delivery process in an advertisement delivery apparatus. is there. It is a flowchart for demonstrating the detail of a part process of an advertisement delivery process. It is a network block diagram for demonstrating another example of an internal network.

  Hereinafter, embodiments of an advertisement distribution device and an advertisement distribution method according to the present invention will be described with reference to the accompanying drawings. In the description of the drawings, the same elements are denoted by the same reference numerals, and redundant description is omitted.

(1) Configuration of Advertisement Distribution Device in the Present Embodiment First, the configuration of the advertisement distribution device in the present embodiment will be described using FIG. 1 and FIG. FIG. 1 is a functional block diagram for explaining an outline of the main functional configuration of the advertisement distribution apparatus 1 according to the present embodiment. FIG. 2 shows an advertisement determination apparatus 10 and a communication management apparatus 20 included in the advertisement distribution apparatus 1. It is a physical block diagram for demonstrating the outline of each main physical structure.

  As shown in FIG. 1, the advertisement distribution apparatus 1 according to the present embodiment has an external node 50 (management) under the unmanaged network that cannot be directly managed by the advertisement distribution apparatus 1 (such as grasping the network configuration). A process that increases the possibility that the advertisement can be propagated to the external node). When the advertisement distribution apparatus 1 determines the external node 50 that is the target to which the advertisement is to be propagated, the advertisement distribution apparatus 1 distributes the advertisement to the internal node 30 (managed node) linked to the external node 50, whereby the external node 50. Increase the possibility that you can propagate (spread) advertisements.

  The advertisement distribution apparatus 1 includes an advertisement determination apparatus 10 and a communication management apparatus 20, and each of the advertisement determination apparatus 10 and the communication management apparatus 20 is a main physical component as illustrated in FIG. The computer system includes a CPU 101 (Central Processing Unit), a RAM 102 (Random Access Memory) and a ROM 103 (Read Only Memory) which are main storage devices, a communication module 104, an auxiliary storage device 105, and the like.

  In addition, as shown in FIG. 1, the advertisement determination device 10 includes an internal network configuration unit 11 (first acquisition unit), an extended network configuration unit 12 (second acquisition unit), and measures as main functional components. A target feature extraction unit 13 (target selection unit), a measure target determination unit 14 (target selection unit), an advertisement distribution target determination unit 15 (target selection unit), and a determination content notification unit 16 (distribution unit) are configured. Yes. The advertisement determination device 10 is configured to be able to transmit and receive various types of information described later with the communication management device 20 through wireless communication or the like.

  In addition, as shown in FIG. 1, the communication management device 20 includes an advertisement distribution unit 21 (managed selection unit), an internal node information database 22 (first information storage unit), an external component as main functional components. Node information database 23 (second information storage means), internal link information database 24 (first information storage means), external link information database 25 (second information storage means), measure effect history information database 26 (effect information storage means) , And an advertisement distribution history information database 27 (history information storage means).

  Note that the communication management device 20 is configured to be able to transmit and receive various types of information, which will be described later, by wireless communication or the like with a plurality of internal nodes 30 under the network managed by the advertisement distribution device 1. . That is, the internal node 30 is set based on a predetermined communication contract so that communication with the communication management apparatus 20 is possible, and the user of the internal node 30 uses a communication service with the communication management apparatus 20. It is possible. More specifically, a user of the internal node 30 can communicate with each other by linking (communication connection) with another internal node 30 via the communication management device 20.

  Further, the communication management device 20 communicates with the communication management device 40 that manages an unmanaged network that cannot be directly managed by the advertisement distribution device 1 (such as grasping the network configuration) by wireless communication or the like. It is configured to be able to send and receive various information described below. However, the communication management device 20 cannot acquire and reference information stored in the communication management device 40, information held, and information managed. Note that the communication management device 40 is configured to be able to transmit and receive various types of information, which will be described later, to and from a plurality of external nodes 50 under the network managed by the communication management device 40 by wireless communication or the like. . That is, the external node 50 is set based on a predetermined communication contract so that communication with the communication management device 40 is possible, and a user of the external node 50 uses a communication service with the communication management device 40. It is possible. More specifically, the user of the external node 50 can communicate with each other by linking to another external node 50 via the communication management device 40.

  Furthermore, the user of the internal node 30 can link to the external node 50 and communicate with each other via the managed communication management device 20 and the unmanaged communication management device 40.

  The communication management device 20 and the communication management device 40 are server devices managed by, for example, a communication carrier or an SNS provider. The internal node 30 and the external node 50 are, for example, a mobile communication terminal such as a smartphone attached to a SIM (Subscriber Identity Module) card, a user account on an SNS (Social Networking Service). A node (another terminal) that enables mutual communication between them. In each of all the internal nodes 30 and the external nodes 50, for example, while changing the setting contents of a predetermined communication contract with each of the communication management device 20 and the communication management device 40 while holding the respective unique identification numbers, Switching is possible.

  The internal network configuration unit 11 is a communication processing part that acquires managed information regarding a plurality of internal nodes 30 under the network managed by the communication management device 20. The managed information includes, for example, internal node information related to each of the plurality of internal nodes 30 (for example, information on node identification numbers as unique identification numbers) and internal link information related to the presence or absence of mutual links between the internal nodes 30. (For example, information of a link identification number for specifying the link when the internal node 30 is linked to another internal node). Note that the managed information may include information regarding changes with time of the plurality of internal nodes 30 (changes such as addition and deletion of the plurality of internal nodes 30 due to the passage of time).

  Also, the internal network configuration unit 11 acquires internal node information from the internal node information database 22 and acquires internal link information from the internal link information database 24. Based on the acquired node information and internal link information, the internal network configuration unit 11 determines and acquires the structure of a network (hereinafter referred to as an internal network) that can be configured by the presence of a mutual link between the plurality of internal nodes 30.

  The extended network configuration unit 12 is linked to each of the plurality of internal nodes 30 based on the managed information (obtained by the internal network configuration unit 11), and a plurality of externals under the network outside the management of the communication management device 20 This is a communication processing part for acquiring unmanaged information related to the node 50. The unmanaged information includes, for example, external node information (for example, information on a node identification number as a unique identification number) related to each of the plurality of external nodes 50 and the presence / absence of a link between the external node 50 and the internal node 30. External link information (for example, information of a link identification number for specifying the link when the internal node 30 is linked to the external node 50) is configured. Note that the non-management information may include information regarding changes with time of a plurality of external nodes 50 (changes such as addition and deletion of a plurality of external nodes 50 over time).

  The extended network configuration unit 12 acquires external node information from the external node information database 23 and acquires external link information from the external link information database 25. The extended network configuration unit 12 is a network that can be configured by the existence of mutual links between the plurality of external nodes 50 based on the acquired external node information and external link information and the internal network determined by the internal network configuration unit 11. Determine and acquire the structure of the network (hereinafter referred to as extended network). The extended network is a network expanded by incorporating external node information and external link information into the internal network.

  The extended network configuration unit 12 is not linked to any of the plurality of internal nodes 30 and is linked to at least a part of the plurality of external nodes 50. The non-link information related to the link node 50E can be acquired only when the following change history is used. It is assumed that the non-link node 50E has belonged to a network under the management of the communication management apparatus 20 in the past, and the link 80 exists in that case. Thereafter, it is assumed that the non-link node 50E changes to belong to the network under the management of the communication management device 40A by switching the communication contract up to the present time. Only in the case of such a change over time, the extended network configuration unit 12 can acquire the estimation result that the non-link node 50E and the link 80 existed in the past and the estimation result that the link 80 will also exist. It is.

  The measure target feature extraction unit 13, the measure target determination unit 14, and the advertisement distribution target determination unit 15, based on the unmanaged information (obtained by the extended network configuration unit 12), from a plurality of external nodes 50 to target advertisement distribution This is an arithmetic processing part for selecting (determining) a target distribution target node. More specifically, the measure target feature extraction unit 13 displays effect information indicating the magnitude of the advertisement distribution effect in each of a plurality of external nodes 50 (which may be the internal node 30) selected in the past as distribution target nodes. The process acquired from the measure effect history information database 26 is performed. Next, the measure target feature extraction unit 13 extracts measure target feature information for the external node 50 corresponding to each of the acquired plurality of effect information based on the unmanaged information (acquired by the extended network configuration unit 12). Process to get.

  Here, the measure target feature information is information calculated based on the number of links between the internal node 30 and the external node 50. For example, regarding some of the external nodes 50 in the extended network (acquired by the extended network configuration unit 12), the number of links indicated by the measure target feature information increases as the number of links with the internal node 30 increases. In addition, regarding some external nodes 50 in the extended network, it can be said that as the number of links with the internal node 30 increases, the number of friends or acquaintances of the user of the external node 50 (as the internal node 30 user) increases. . Then, with respect to some external nodes 50 in the extended network, the greater the number of links with the internal nodes 30, the more the advertisements are propagated to the external nodes 50 by distributing the advertisements to the internal nodes 30 (spread). ) Can be increased.

  For example, the measure target feature extraction unit 13 determines the average value of the number of links (average link) regarding all nodes having a distribution effect magnitude (effect amount) of a past advertisement distribution measure equal to or greater than a predetermined point (eg, 1000 points). The average value is calculated as information indicated by the measure target feature information. Each of the nodes specified by the node identification number in the measure effect history information database 26 shown in FIG. 7 to be described later can be a calculation target of the number of links. For example, in the extended network shown in FIG. 9 described later, the average number of links indicated by the measure effect history information is about “2”.

  The measure target determining unit 14 has features similar to the measure target feature information extracted by the measure target feature extracting unit 13 from the extended network configured by the extended network configuration unit 12 (that is, the measure target feature information is One or more external nodes 50 stored in the external node information database 23 are searched and extracted, and the external node 50 is determined as a distribution target node. For example, in the extended network shown in FIG. 9 to be described later, the average number of links indicated by the measure effect history information is about “2”, so the external nodes 50C and 50F can be selected as distribution target nodes.

  The advertisement distribution target determining unit 15 includes a plurality of internal nodes having links with the external node 50 as the distribution target node selected by the measure target determining unit 14 based on the managed information (obtained by the internal network configuration unit 11). One or more are selected and extracted from 30, and the internal node 30 is determined as a distribution target node. Then, the advertisement distribution target determining unit 15 determines the content of the advertisement distributed to the internal node 30 as the distribution target node. For example, in the extended network shown in FIG. 9 described later, when the external node 50F is selected as the distribution target node, the internal nodes 30A and 30B can be selected as the distribution target nodes.

  Here, the content of the advertisement determined by the advertisement distribution target determining unit 15 is coupon information that allows a discount or specific service to be received when used by being introduced to friends and acquaintances. The format of the referral discount coupon information is not particularly limited, and may be acquired on a member's page such as a contractor on the Internet, may be distributed by e-mail, direct mail, invoice, etc. May be enclosed as a paper medium. When the external node 50 receives the introduction discount coupon information provided by the transfer from the internal node 30 and presents the use of the introduction discount coupon information by the user of the external node 50, the user can distribute the advertisement. It is possible to receive a fee discount or a specific service from the device 1 (or a management company of the advertisement distribution device 1).

  The determined content notifying unit 16 performs communication processing for distributing the advertisement determined by the advertisement distribution target determining unit 15 to the internal node 30 as the distribution target node determined by the advertisement distribution target determining unit 15. Part. More specifically, the determination content notifying unit 16 specifies the advertisement specifying information for specifying the advertisement having the content determined by the advertisement distribution target determining unit 15, and the node specifying for specifying the distribution target node determined by the advertisement distribution target determining unit 15. The information is transmitted to the advertisement distribution unit 21 together with the information.

  The advertisement distribution unit 21 distributes the advertisement based on the advertisement specification information transmitted from the determination content notification unit 16 to the internal node 30 serving as a distribution target node based on the node specification information transmitted from the determination content notification unit 16. It is a communication processing part. The advertisement distribution unit 21 stores and stores various advertisements in advance. The advertisement distribution unit 21 stores information specifying the distributed advertisement, the content of the distributed advertisement itself, and the like in the advertisement distribution history information database 27 as advertisement distribution history information.

  The internal node information database 22 is a database function part that stores internal node information. An example of the table configuration of the internal node information database 22 is shown in FIG. The internal node information database 22 stores, for example, a node identification number (eg, “30A”) as internal node information as a data item. The node identification number is an ID for uniquely identifying and specifying a node such as the internal node 30.

  The internal link information database 24 is a database function part that stores internal link information. An example of the table configuration of the internal link information database 24 is shown in FIG. The internal link information database 24 includes, as data items, for example, a link identification number (for example, “60”) as internal node information and a set of node identification numbers (for example, “(”) between the internal nodes 30 linked by the link. 30A, 30B) ”) in association with each other. The node identification number set is an ID for uniquely identifying a set of two node identification numbers stored in the internal node information database 22.

  The internal link information stored in the internal link information database 24 relates to data communication between internal nodes 30, calls, mail transmission / reception, communication using SNS, mutual registration information via the phone book function application, and family relationships. It is generated based on any data source (history information) that can define a link, such as data exchange. However, when data collection is performed to generate these data sources, it is essential that the data collection permission and permission by the user of the related internal node 30 be confirmed. If only some of these data sources are collected, internal link information is generated based only on the obtained data sources.

  The external node information database 23 is a database function part that stores external node information. An example of the table configuration of the external node information database 23 is shown in FIG. The external node information database 23 includes, as data items, for example, a node identification number (for example, “50C”) as external node information and a communication management device 40 that directly manages the external node specified by the node identification number. Is stored in association with an affiliation identification number (eg, “40A”) as a unique identification number. The affiliation identification number is an ID for uniquely identifying and specifying the communication management device 40 to which the external node belongs.

  The external link information database 25 is a database function part that stores external link information. An example of the table configuration of the external link information database 25 is shown in FIG. The external link information database 25 includes, as data items, for example, a link identification number (eg, “70”) as external node information, an external node 50 (eg, “50F”) and an internal node 30 linked by the link. A node identification number set (example: “(30B, 50F)”) of (example: “30B”) is stored in association with each other. The node identification number group is an ID for uniquely identifying a group consisting of one node identification number stored in the internal node information database 22 and one node identification number stored in the external node information database 23. It is.

  The internal link information stored in the external link information database 25 includes data communication between the internal node 30 and the external node 50, communication, mail transmission / reception, communication using SNS, and mutual communication via the phone book function application. It is generated based on any data source (history information) that can define a link, such as registration information and data exchange related to family relationships. However, when data collection is performed to generate these data sources, it is an indispensable condition to confirm permission and permission of data collection by users of the related internal node 30 and external node 50. When only some of these data sources are collected, external link information is generated based only on the obtained data sources.

  The measure effect history information database 26 is a database function part that stores effect information. An example of the table configuration of the measure effect history information database 26 is shown in FIG. The measure effect history information database 26 includes, as data items, for example, a measure identification number (for example, “90”), a node identification number (for example, “50C”), and the time when the advertisement is distributed (for example, “ 2012-12-12 10:50:45 ") and the effect amount (example:" 1000 ") are stored in association with each other. Here, the measure identification number is an ID for uniquely identifying and specifying a measure that has been applied in the past and that specifies the content of the advertisement and the delivery destination. The node identification number is the node identification number of the node that is the distribution destination of the advertisement specified by the measure. The effect amount is, for example, effect information indicating the magnitude of the advertisement distribution effect specified by the measure. This effect amount is determined by the user of the node that received the advertisement actually subscribes to the service that recommends the subscription of the service operated (provided) by the telecommunications carrier that manages the communication management device 20. When a contract is reached, it is calculated based on the contract fee of the service.

  The advertisement distribution history information database 27 is a database function part that stores advertisement distribution history information. An example of the table configuration of the advertisement distribution history information database 27 is shown in FIG. The advertisement distribution history information database 27 includes, as data items, for example, an advertisement distribution target node that specifies a distribution target node based on the measure identification number (eg, “90”) and the node specifying information transmitted from the determination content notification unit 16. The identification number string (example: “30A, 30B”) and the time when the advertisement is distributed (example: “2012-12-13 12:00: 00”) are stored in association with each other.

(2) Example of Internal Network Next, an example of the internal network determined by the internal network configuration unit 11 will be described with reference to FIG. FIG. 9 is a network configuration diagram for explaining an example of the internal network determined by the internal network configuration unit 11 (and the extended network determined by the extended network configuration unit 12). In the internal network shown in FIG. 9, internal nodes 30A and 30B specified by the node identification numbers shown in FIG. 3 are shown. Further, in the internal network shown in FIG. 9, the link 60 specified by the link identification number shown in FIG. 4 is shown. The internal nodes 30A and 30B are linked by a link 60.

(3) Example of Extended Network Next, an example of the extended network determined by the extended network configuration unit 12 will be described with reference to FIG. In the extended network shown in FIG. 9, the external node 50D specified by the node identification number shown in FIG. 5 is shown. Furthermore, in the extended network shown in FIG. 9, the link 72 specified by the link identification number shown in FIG. 6 is shown. The internal node 30B and the external node 50D are linked by a link 72.

  Similarly, in the extended network shown in FIG. 9, the external node 50C specified by the node identification number shown in FIG. 5 is shown. Furthermore, in the extended network shown in FIG. 9, the link 73 specified by the link identification number shown in FIG. 6 is shown. The internal node 30B and the external node 50C are linked by a link 73.

  Similarly, in the extended network shown in FIG. 9, the external node 50F specified by the node identification number shown in FIG. 5 is shown. Further, in the extended network shown in FIG. 9, the link 71 specified by the link identification number shown in FIG. 6 is shown. The internal node 30A and the external node 50F are linked by a link 71.

  Similarly, in the extended network shown in FIG. 9, the external node 50D specified by the node identification number shown in FIG. 5 is shown. Furthermore, in the extended network shown in FIG. 9, the link 70 specified by the link identification number shown in FIG. 6 is shown. The internal node 30B and the external node 50F are linked by a link 70.

  Here, the extended network configuration unit 12 can uniquely identify the node identification number of the external node 50F. For this reason, the extended network configuration unit 12 detects that the external node 50F has a total of two links 70 and 71, that is, a link 71 between the internal node 30A and a link 70 between the internal node 30B. It is possible to (recognize).

  Note that the non-link node 50E that is not linked to any of the plurality of internal nodes 30 (30A, 30B) and that is linked to the external node 50D only by the link 80 is the plurality of internal nodes 30 (30A, 30B). Since it is not linked to any of them, the non-link node 50E is not included in the extended network determined by the extended network configuration unit 12. Similarly, since the link 80 is not linked to any of the plurality of internal nodes 30 (30A, 30B), the link 80 is not included in the extended network determined by the extended network configuration unit 12.

(4) Flow of Advertisement Distribution Processing in Advertisement Distribution Device Subsequently, the flow of advertisement distribution processing (advertisement distribution method) in the advertisement distribution device 1 will be described with reference to FIGS. 10 and 11. FIG. 10 is a flowchart for explaining the flow of the advertisement distribution process in the advertisement distribution apparatus 1. FIG. 11 is a flowchart for explaining details of partial processing (measure target feature extraction / measure target determination / advertisement distribution target determination processing) of the advertisement distribution processing. The process shown in the flowchart of FIG. 10 starts when the advertisement distribution by the advertisement distribution apparatus 1 is determined.

  As shown in FIG. 10, first, the internal network configuration unit 11 acquires internal node information from the internal node information database 22 and acquires internal link information from the internal link information database 24. And the internal network structure part 11 determines and acquires the structure of an internal network based on the acquired node information and internal link information (step S01, 1st acquisition step).

  Next, the extended network configuration unit 12 acquires external node information from the external node information database 23 and acquires external link information from the external link information database 25. Then, the extended network configuration unit 12 determines and acquires the structure of the extended network based on the acquired external node information and external link information and the internal network determined by the internal network configuration unit 11 (step S02, second). Acquisition step).

  Next, the measure target feature extraction unit 13, the measure target determination unit 14, and the advertisement distribution target determination unit 15 perform measure target feature extraction / measure target determination / advertisement distribution target determination processing (step S03, target selection step). Specifically, as shown in FIG. 11, the measure target feature extraction unit 13 displays effect information indicating the magnitude of the advertisement distribution effect in each of the plurality of external nodes 50 selected in the past as distribution target nodes. , Acquired from the measure effect history information database 26. Next, the measure target feature extraction unit 13 extracts measure target feature information for the external node 50 corresponding to each of the plurality of acquired effect information based on the unmanaged information (acquired by the extended network configuration unit 12). (Step S11).

  Next, as illustrated in FIG. 11, the measure target determining unit 14 is similar to the measure target feature information extracted by the measure target feature extracting unit 13 from the extended network configured by the extended network configuration unit 12. (That is, the difference from the number of links indicated by the measure target feature information is within a predetermined number) and one or more external nodes 50 stored in the external node information database 23 are searched and extracted, The external node 50 is determined as a measure target node (distribution target node) (step S12).

  Next, as illustrated in FIG. 11, the advertisement distribution target determination unit 15 determines the distribution target node selected by the measure target determination unit 14 based on the managed information (acquired by the internal network configuration unit 11). One or more internal nodes 30 linked to the external node 50 are selected and extracted, and the internal node 30 is determined as a distribution target node (step S13). Then, the advertisement distribution target determining unit 15 determines the contents of the advertisement distributed to the internal node 30 as the distribution target node (step S13).

  Next, as shown in FIG. 10, the determined content notification unit 16 distributes the advertisement specifying information for specifying the advertisement having the content determined by the advertisement distribution target determining unit 15 to the distribution determined by the advertisement distribution target determining unit 15. It transmits to the advertisement delivery part 21 with the node specific information which specifies an object node (step S04, delivery step).

  Next, as shown in FIG. 10, the advertisement distribution unit 21 transmits the determination content notification unit 16 to the internal node 30 as a distribution target node based on the node identification information transmitted from the determination content notification unit 16. The advertisement based on the specified advertisement specifying information is distributed (step S05). Then, a series of processing ends.

(5) Operation and effect of the present invention According to the advertisement distribution device 1, first, managed information is acquired, and non-managed information is acquired based on the managed information. Next, a distribution target node is selected based on the unmanaged information, and the advertisement is distributed to an external node linked to the distribution target node. As a result, the distribution target node is selected from a plurality of external nodes under the network outside the management of the advertisement distribution apparatus 1, and the advertisement is distributed to the internal node linked to the distribution target node. It is possible to increase the possibility that advertisements can be propagated to external nodes under the unmanaged network that cannot be performed.

  Further, according to the advertisement distribution apparatus 1, a distribution that is targeted for advertisement distribution from a plurality of external nodes based on effect information indicating the magnitude of the distribution effect of the advertisement in the external node that has been selected as a distribution target node in the past. A target node is selected and an advertisement is distributed to an internal node linked to the selected distribution target node. As a result, it is possible to select a distribution target node based on the magnitude of the advertisement distribution effect and distribute the advertisement to the internal nodes linked to the selected distribution target node.

  Moreover, according to the advertisement delivery apparatus 1, the internal node linked to the delivery target node is selected based on the managed information, and the advertisement is delivered to the selected internal node. As a result, the advertisement can be distributed to the internal node linked to the distribution target node.

  Moreover, according to the advertisement delivery apparatus 1, it becomes possible to acquire the non-management information regarding the temporal change of the plurality of external nodes based on the managed information regarding the temporal change of the plurality of internal nodes.

(6) Modification Information stored (stored) in the internal node information database 22 is not particularly limited. For example, contract information, hobby preference information, and the like are added as additional data items (columns) in addition to the node identification number. It may be stored. This contract information stores, for example, the address, name, age, sex, contract plan, billing amount, terminal name used, etc. for each user of the internal node. The hobby preference information stores, for example, items related to hobbies and interests such as movies, sports, and music related to each user of the internal node. When a configuration in which contract information and hobby preference information are additionally stored is adopted, for example, in the internal node information database 22 shown in FIG. 3, the contract information of the user of the internal node with the node identification number “30A” As “male” indicating the gender of the user and “plan A” indicating the communication service contracted by the user, and “movie” as the hobby preference information of the user. Stored. Similarly, “female” indicating the gender of the user and “plan B” indicating the communication service contracted by the user are stored as the contract information of the user of the internal node having the node identification number “30B”. “Music” is stored as the user's hobby preference information.

  The information stored (stored) in the internal link information database 24 is not particularly limited. For example, as an additional data item (column), the link type, the link frequency, the linked time, and the linked data are linked. You may store time, the data communication amount in a link, the communication charge by being linked, a link direction, etc. In the link type, for example, the data source name (history information) of the link generated by telephone, mail, mutual registration of the phone book application, SNS or the like is stored.

  The information stored (stored) in the external link information database 25 is not particularly limited. For example, as an additional data item (column), the type of link, the frequency of link, the time of link, and the link You may store time, the data communication amount in a link, the communication charge by being linked, a link direction, etc. In the link type, for example, the data source name (history information) of the link generated by telephone, mail, mutual registration of the phone book application, SNS or the like is stored.

  Further, the link strength may be defined and calculated based on the internal node information, the internal link information, and the external link information. The link strength is calculated from the above link type, link frequency, link time, link accumulated time, communication charge during communication by link, link direction, contract information of both linked nodes, hobby preferences, etc. It is a numerical value that represents the size of intimacy. It can be said that as the link strength is higher (larger), the two linked nodes (users) are more intimate.

  When collecting these data, it is an indispensable condition to confirm permission and permission of data collection by related users.

  The information stored (stored) in the external node information database 23 is not particularly limited. For example, estimated contract information, hobby preference information (external node complementary information), and the like are added as additional data items (columns). It may be stored. The identification of the external node 50 may be performed by, for example, estimating from the contract information, hobby preference information, and the like of the internal node 30 linked to the external node 50 (for example, by a decision method by majority vote). The hobby preference information (external node complement information) is estimated by using the internal node information of the internal node 30 linked to the external node 50 and the weighted sum based on the link strength with the internal node 30. May be.

  Another example of the internal network (and the extended network determined by the extended network configuration unit 12 including the internal network) determined by the internal network configuration unit 11 will be described with reference to FIG. As shown in FIG. 12, an internal network is configured by a plurality of internal nodes 30G, 30H, 30I under the network under the management of the communication management device 20, and each user of the internal nodes 30G, 30H, 30I Assume that there is a mutual discount contract (for example, a contract where the fee is discounted by a contract for each family).

  The plurality of external nodes 50J under the network not managed by the communication management apparatus 20 and the internal nodes 30G, 30H, and 30I are linked by links 74, 73, and 75, respectively. Similarly, a plurality of external nodes 50K under the network outside the management of the communication management device 20 and the internal nodes 30G, 30H, 30I are linked by links 76, 77, 78, respectively.

  Here, when the link strength is calculated and the link strength is equal to or greater than the predetermined strength, it is estimated that the user of the external node 50J belongs to the same family as the users of the internal nodes 30G, 30H, and 30I. Then, when the advertisement distribution target determining unit 15 determines the internal nodes 30G, 30H, and 30I as distribution target nodes, the contents of the advertisement distributed to these internal nodes are discounted by a contract in a family unit. Decide on a family referral discount coupon and distribute the advertisement.

  Also, as shown in FIG. 12, the extended network configuration unit 12 is based on the number of links from the internal nodes 30 (30G, 30H, 30I) linked to the external nodes 50J and 50K and the above link strength. Thus, the presence / absence of the link (link 81) between the external nodes 50 (50J, 50K) and the link information (external link complement information) can be estimated. More specifically, if the link strength is greater than or equal to the predetermined strength, it is estimated that the user of the external node 50J has a friend acquaintance relationship with the user of the node 50J.

  In the extended network shown in FIG. 12, the internal node 30G and the internal node 30H are linked by a link 62, and the internal node 30H and the internal node 30I are linked by a link 63. The node 30G is linked by a link 64.

  Similarly, in the extended network shown in FIG. 12, the external node 50J and the internal nodes 30G, 30H, and 30I are linked by links 74, 73, and 75, respectively, and the external node 50K and the internal node 30G, 30H and 30I are linked by links 76, 77, and 78, respectively.

  Also, when the friend introduction discount coupon information is transmitted from the internal node 30 to the external node 50, or when the user of the external node 50 makes a contract for the purchase or service of the product or the like described in the contents of the advertisement, The user of the internal node 30 may also be configured to benefit from the communication management device 20 as money or a service.

  Further, it may be configured such that temporal changes in various information stored in the communication management device 20 are fed back to the advertisement determination device 10. With such a configuration, the possibility that the extraction accuracy of various information in the measure target feature extraction unit 13, the measure target determination unit 14, and the advertisement distribution target determination unit 15 can be improved is increased.

  Further, the advertisement distribution device 1 may be configured for the purpose of distributing advertisements useful for the user of the internal node 30 to the internal node 30.

  Here, the content of the advertisement determined by the advertisement distribution target determining unit 15 is coupon information that allows a discount or specific service to be received when used by being introduced to friends and acquaintances. The format of the referral discount coupon information is not particularly limited, and may be acquired on a member's page such as a contractor on the Internet, may be distributed by e-mail, direct mail, invoice, etc. May be enclosed as a paper medium. When the external node 50 receives the introduction discount coupon information provided by the transfer from the internal node 30 and presents the use of the introduction discount coupon information by the user of the external node 50, the user can, for example, It may be possible to receive a contract maintenance cost discount service in the communication management device 20, or it may be possible to preferentially receive a high-speed and large-capacity communication service in the communication management device 20. It may be possible to receive a discount service for the main body purchase cost of a mobile communication terminal or the like for performing communication controlled by.

  Here, details of partial processing (measure target feature extraction / measure target determination / advertisement distribution target determination processing) of the advertisement distribution processing for the purpose of distributing an advertisement useful for the user of the internal node 30 to the internal node 30 Will be described with reference to FIG.

  First, the measure target feature extraction unit 13 acquires from the measure effect history information database 26 effect information indicating the magnitude of the advertisement distribution effect in each of the plurality of internal nodes 30 selected in the past as the distribution target node. Next, the measure target feature extraction unit 13 extracts measure target feature information for the internal node 30 corresponding to each of the plurality of acquired effect information based on the unmanaged information (acquired by the extended network configuration unit 12). (Step S11). Here, the measure target feature extraction unit 13 determines the average value (average) of the number of links related to all nodes whose distribution effect magnitude (effect amount) by the past advertisement distribution measure is equal to or greater than a predetermined point (eg, 800 points). The number of links) is calculated, and this average value is used as information indicated by the measure target feature information. For example, the internal node specified by the node identification number “30A” in the measure effect history information database 26 shown in FIG. 7 can be a calculation target of the number of links. In the extended network shown in FIG. 9, the average number of links indicated by the measure effect history information of the internal node identified by the node identification number “30A” is about “3”.

  Next, as illustrated in FIG. 11, the measure target determining unit 14 is similar to the measure target feature information extracted by the measure target feature extracting unit 13 from the extended network configured by the extended network configuration unit 12. (Ie, the difference from the number of links indicated by the measure target feature information is within a predetermined number) and one or more internal nodes 30 stored in the internal node information database 22 are searched and extracted, The internal node 30 is determined as a measure target node (distribution target node) (step S12). For example, from the internal node 30 in the internal node information database 22 shown in FIG. 3, the difference from the number of links “3” indicated by the measure target feature information is within a predetermined number “1” (links 60, 70, 72). , 73), the internal node 30B having the number of links of 4 is determined as the measure target node (distribution target node). It should be noted that even if the internal node 30A having the number of links of 3 within which the difference from the number of links “3” indicated by the measure target feature information is within the predetermined number “1” is determined as the measure target node (distribution target node). Good.

  Next, as illustrated in FIG. 11, the advertisement distribution target determination unit 15 determines the distribution target node selected by the measure target determination unit 14 based on the managed information (acquired by the internal network configuration unit 11). One or more internal nodes 30 linked to the internal node 30A or the distribution target node are selected and extracted, and the internal node 30 is determined as a distribution target node (step S13). Then, the advertisement distribution target determining unit 15 determines the contents of the advertisement distributed to the internal node 30 as the distribution target node (step S13).

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement delivery apparatus and the advertisement delivery method which can raise possibility that an advertisement can be propagated to the non-management terminal under control of the non-management network which cannot be managed directly are provided. can do.

  DESCRIPTION OF SYMBOLS 1 ... Advertisement distribution apparatus, 10 ... Advertisement determination apparatus, 11 ... Internal network structure part, 12 ... Extended network structure part, 13 ... Measure object feature extraction part, 14 ... Measure object determination part, 15 ... Advertisement distribution object determination part, 16 ... Determined content notification unit, 20 ... Communication management device, 21 ... Advertisement delivery unit, 22 ... Internal node information database, 23 ... External node information database, 24 ... Internal link information database, 25 ... External link information database, 26 ... Measure effect History information database 27 ... Advertisement distribution history information database, 30 (30A, 30B, 30G, 30H, 30I) ... Internal node, 40 ... Communication management device, 50 (50C, 50D, 50F, 50J, 50K) ... External node, 50E: Unlinked node.

Claims (5)

An advertisement distribution device that distributes advertisements to nodes,
First acquisition means for acquiring managed information on a plurality of managed nodes under a network under the management of the advertisement distribution device;
Second acquisition means for acquiring non-managed information related to a plurality of non-managed nodes under a network outside the management of the advertisement distribution apparatus, linked to each of the plurality of managed nodes based on the managed information;
Target selection means for selecting a delivery target node to be a target of advertisement delivery from the plurality of non-management nodes based on the non-management information;
Distribution means for distributing an advertisement to a managed node linked to the distribution target node;
An advertisement distribution apparatus comprising: The target selecting means is a distribution which is a target object of advertisement distribution from the plurality of non-managed nodes based on effect information indicating the magnitude of the advertisement distribution effect in the non-managed nodes selected in the past as the distribution target node. Select the target node,
The delivery means delivers an advertisement to a managed node linked to the selected delivery target node;
The advertisement distribution apparatus according to claim 1. The out-of-management information includes information on the link between the out-of-management node and the managed node,
The target selecting means selects a managed node linked to the distribution target node based on the out-of- management information,
The distribution means distributes the advertisement to the managed node selected by the target selection means;
The advertisement distribution apparatus according to claim 1 or 2, characterized in that The managed information has information on changes over time of the plurality of managed nodes,
The out-of-management information includes information regarding changes with time of the plurality of out-of-management nodes.
The advertisement distribution device according to any one of claims 1 to 3, wherein An advertisement distribution method performed by an advertisement distribution device that distributes advertisements to nodes,
A first acquisition step in which the advertisement distribution device acquires managed information on a plurality of managed nodes under a network under the management of the advertisement distribution device;
Based on the managed information, the advertisement distributing apparatus acquires unmanaged information related to a plurality of unmanaged nodes under a network outside the management of the advertisement distributing apparatus linked to each of the plurality of managed nodes. Two acquisition steps;
A target selection step in which the advertisement distribution device selects a distribution target node to be targeted for advertisement distribution from the plurality of non-management nodes based on the unmanaged information;
A distribution step in which the advertisement distribution apparatus distributes an advertisement to a managed node linked to the distribution target node;
An advertisement distribution method comprising:

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