JP6047209B2 - Advertisement distribution apparatus, advertisement distribution method, advertisement distribution program, information display apparatus, information display method, and information display program - Google Patents

Description

  The present invention relates to an advertisement distribution device, an advertisement distribution method, an advertisement distribution program, an information display device, an information display method, and an information display program.

  In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has been actively performed. For example, advertisement distribution that promotes a company, a product, or the like is displayed at a predetermined position on a web page, and when the advertisement content is clicked, advertisement distribution is performed to make a transition to the advertiser's web page. In addition, when an advertisement content displayed on a web page is clicked, performance-reward-type advertisement charging is performed in which an advertisement distributor charges an advertiser an advertisement fee based on a bid price.

JP 2010-277452 A

  However, the above-described prior art has a problem that, if the user is not aware of the advertising content displayed on the web page, the advertising content is not clicked and the transition to the advertiser's web page is not made, resulting in no advertising charges. It was. In addition, in the prior art, although there is no interest to click on the advertising content displayed on the web page, if the advertiser's web page is displayed, users who are interested enough to view the advertising content, The advertiser's web page cannot be displayed.

  The present application has been made in view of the above, and an advertisement distribution apparatus, an advertisement distribution method, an advertisement distribution program, an information display apparatus, and an information display that transition a web page on which advertisement content is displayed to an advertiser's web page It is an object to provide a method and an information display program.

  An advertisement distribution apparatus according to the present application includes a transmission unit that transmits advertisement content to a terminal device together with control information, and the control information displays other content corresponding to the advertisement content instead of the content including the advertisement content. A first display procedure for displaying a notification display including a notification and an avoidance display for accepting avoidance of the display, and avoidance of the display before a predetermined time elapses after the content including the advertisement content is displayed. Is not displayed, the display of the other content is not performed, and the avoidance of the display is not received until a predetermined time elapses after the content including the advertisement content is displayed. The terminal device is caused to execute a second display procedure for displaying other contents.

  According to one aspect of the embodiment, a web page on which advertisement content is displayed can be transitioned to an advertiser's web page.

FIG. 1 is a diagram illustrating an example of an advertising system according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement system according to the embodiment. FIG. 3 is a block diagram illustrating an example of a functional configuration of the advertisement server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram illustrating an example of information stored in the CTR database according to the embodiment. FIG. 6 is a block diagram illustrating an example of a functional configuration of a user terminal according to the embodiment. FIG. 7 is a diagram illustrating an example of an image displayed by the user terminal according to the embodiment. FIG. 8 is a diagram illustrating image variations displayed by the user terminal according to the embodiment. FIG. 9 is a flowchart illustrating an example of a flow of processing executed by the advertisement server according to the embodiment. FIG. 10 is a flowchart illustrating an example of a flow of processing executed by the user terminal according to the embodiment. FIG. 11 is a diagram illustrating an example of a hardware configuration of a computer that executes an advertisement distribution program.

  Hereinafter, an embodiment of an advertisement distribution device, an advertisement distribution method, an advertisement distribution program, an information display device, an information display method, and an information display program according to the present application (hereinafter referred to as “embodiment”) will be described with reference to the drawings. The details will be described. In addition, the advertisement distribution apparatus, the advertisement distribution method, the advertisement distribution program, the information display apparatus, the information display method, and the information display program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Advertising system 1]
First, an advertisement system 1 having an advertisement server 10 that is an example of an advertisement distribution apparatus according to an embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an advertising system according to an embodiment. In the example illustrated in FIG. 1, the advertisement system 1 includes an advertisement server 10 and user terminals 3 and 4 that can communicate with the advertisement server 10 via a network. Here, the user terminal 3 is a terminal device used by the user # 1, and the user terminal 4 is a terminal device used by the user # 2.

[1-1. User terminal 3]
The user terminal 3 is a terminal device used by a user who uses various services. For example, an information processing device such as a tablet terminal, a PC (Personal Computer), a PDA (Personal Data Assistance), or a smartphone is applied. The user terminal 3 is a network such as a wired LAN (Local Area Network) or wireless communication such as 3G (Generation), 4G, LTE (Long Term Evolution), or GSM (registered trademark) (Global System for Mobile Communications). It is possible to communicate with the advertisement server 10 by connecting to the network 2 via short-distance wireless communication such as a network, Bluetooth (registered trademark), or wireless LAN. The user terminal 4 is assumed to be a terminal device similar to the user terminal 3, and the following description is omitted.

  Moreover, the user terminal 3 may acquire a web page from a network and display the web page acquired via a web browser. For example, the user terminal 3 acquires a web page such as a search site, a website of an online shopping mall, a blog, etc. from the web server 5 (not shown), and displays the acquired web page. Here, data is acquired from the server other than the web server 5 to the user terminal 3 by a program such as Java (registered trademark), CSS (Cascading Style Sheets), XML (Extensible Markup Language), or Ajax. And an instruction to display the acquired data may be included.

  The user terminal 3 includes, for example, an instruction for acquiring advertisement content such as an advertiser's logo, a still image, and a moving image provided by various advertisers from the advertisement server 10 and displaying the acquired advertisement content. Receive web pages. In such a case, the user terminal 3 transmits an advertisement distribution request to the advertisement server 10 and acquires advertisement content to be displayed in the web page. And the user terminal 3 arrange | positions and displays advertisement content in the predetermined place in a web page.

  In addition, when the user selects the advertisement content arranged in the web page, the user terminal 3 corresponds to the advertisement content such as the displayed web page, the detailed page of the product related to the advertisement content. Transition to the ad page. For example, when the user taps the range in which the advertising content is displayed or when the user clicks the advertising content and the cursor together, the user terminal 3 uses the URL (Uniform Resource Locator) of the advertising page. ) To obtain advertisement page data. Then, the user terminal 3 displays the acquired advertisement page.

  Here, the user terminal 3 cannot make the user interested in the advertisement aware of the existence of the advertisement content only by arranging the advertisement content at a predetermined place in the web page. Cannot be directed to the ad page.

  Therefore, the user terminal 3 executes the following transition notification process. First, when the user terminal 3 receives the advertisement content, the user terminal 3 displays a web page on which the advertisement content is arranged, and also displays a display including an automatic transition to the advertisement page and the advertisement content superimposed on the web page. To do. For example, the user terminal 3 superimposes and displays a message such as “Transition to the target page in 5 seconds” along with the advertising content on the web page. For this reason, user # 1 can recognize the advertising content.

  In addition, the user terminal 3 displays an avoidance image for accepting cancellation of the advertisement page transition. For example, the user terminal 3 displays an image on which characters such as “cancel” are displayed. Then, when the user selects an avoidance image after a predetermined time elapses after the web page on which the advertisement content is arranged, the user terminal 3 displays the avoidance image, for example. When tapped or clicked, the screen transition is canceled. After that, the user terminal 3 erases the advertisement content superimposed on the web page and the display including the automatic transition to the advertisement page, and displays the web page on which the advertisement content is arranged as usual.

  On the other hand, the user terminal 3 displays the advertisement page when the user does not select the avoidance image between the time when the web page on which the advertisement content is arranged and the predetermined time elapses. To do. For this reason, the user terminal 3 can guide the user to the advertisement page. In addition, the user terminal 3 may display a transition image that receives an instruction to transition to the immediate advertisement page together with the advertisement content and the avoidance image during the transition notification process. For example, the user terminal 3 displays an image on which characters such as “Now” are displayed as a transition image. Then, when the user selects the transition image, the user terminal 3 may display the advertisement page before a predetermined time elapses.

  Note that the user terminal 3 may display the advertisement page in the same window or tab as the displayed web page, or may open a new window or tab to display the advertisement page. That is, the transition in the description of the embodiment is not only the process of displaying the advertisement page or the like in the same window as the web page that has been displayed so far, but also the advertisement page in another tab, another window, a popup window, or the like. It is a concept including the process of displaying.

  Therefore, for example, the user terminal 3 does not display the advertisement page in the same window for the web page that has been displayed so far, but displays the advertisement page in a new window or the like. For example, a display for displaying an advertisement page may be performed instead of the automatic transition to the display. In such a case, the avoidance image is displayed as an image for accepting cancellation of the display of the advertisement page. In the following description, an example in which the user terminal 3 changes the displayed web page to an advertisement page and an example in which a transition image is displayed will be described.

  The process executed by the user terminal 3 described above is realized by control information transmitted from the advertisement server 10 together with the advertisement content. Here, the control information is a program for causing the user terminal 3 to execute various processes, and is realized by, for example, Java (registered trademark), CSS, XML, Ajax, or the like.

[1-2. Advertising server 10]
Hereinafter, the advertisement server 10 that distributes control information and advertisement content to the user terminal 3 to cause the user terminal 3 to execute the above-described transition notification process will be described. First, when receiving an advertisement distribution request from the user terminal 3, the advertisement server 10 selects an advertisement content to be displayed on the user terminal 3. For example, the advertisement server 10 matches the information such as the sex and age of the user # 1 who is the user of the user terminal 3 with the information of the product corresponding to the advertisement content, and the user # 1 is interested. Select expected advertising content.

  And the advertisement server 10 produces | generates the control information which performs the transition notification process mentioned above. Specifically, the advertisement server 10 generates control information for displaying a display including a transition of the web page being displayed to the advertisement web page and an avoidance display. Further, the advertisement server 10 arranges the advertisement content without performing the transition of the web page when the user selects the avoidance image before a predetermined time elapses after the web page including the advertisement content is displayed. Control information for displaying the displayed web page as usual. In addition, when the user does not select an avoidance image before a predetermined time has elapsed since the web page including the advertisement content is displayed, the advertisement server 10 sets the displayed web page as the advertisement page. Generate control information for transition.

  Then, the advertisement server 10 transmits the selected advertisement content and the generated control information to the user terminal 3. As a result, the advertisement server 10 can cause the user terminal 3 to execute the transition notification process described above.

  Further, the advertisement server 10 does not have to perform the above-described transition notification process for all advertisement contents. For example, the advertisement server 10 calculates the probability that the user # 1 selects the advertisement content to be displayed, and performs the above-described transition notification process on the user terminal 3 only when the calculated probability is equal to or greater than a predetermined threshold. It may be executed.

  For example, when the advertisement server 10 selects the advertisement content, the advertisement server 10 calculates a probability that the user # 1 who uses the user terminal 3 selects the selected advertisement content. For example, the user terminal 3 is associated with the CTR (Click Through Rate) of the selected advertisement content, the number of clicks of the user # 1 with respect to the same or similar advertisement content, the CTR, the information of the user # 1 and the advertisement content. The probability that user # 1 will select the advertisement content is calculated based on arbitrary information such as the degree of coincidence with the product information. Hereinafter, the probability that the user selects the advertisement content will be referred to as a predicted CTR.

  Subsequently, the advertisement server 10 determines whether or not the calculated predicted CTR is equal to or greater than a predetermined threshold, and determines that the transition notification process is to be executed when the predicted CTR is equal to or greater than the predetermined threshold. In this case, the advertisement server 10 transmits the selected advertisement content and control information for executing the transition notification process to the user terminal 3. As a result, the user terminal 3 executes a transition notification process according to the received control information.

  On the other hand, if the calculated predicted CTR is less than the predetermined threshold, the advertisement server 10 determines that the web page is displayed as usual without executing the transition notification process. In such a case, the advertisement server 10 transmits only the advertisement content to the user terminal 3. As a result, the user terminal 3 does not execute the transition notification process and displays the web page on which the advertisement content is arranged as usual.

  As described above, the advertisement server 10 causes the user terminal 3 to execute the transition notification process only when the probability that the user # 1 selects the advertisement content to be displayed is higher than the predetermined threshold. For this reason, the advertisement server 10 can reliably display the content of the advertisement content to a user who is predicted to be interested in the content of the advertisement content.

[1-3. Flow of processing executed by advertisement server 10]
Hereinafter, the flow of processing executed by the advertisement server 10 will be described with reference to FIG. In the following example, an example in which the advertisement server 10 transmits the same advertisement to the user terminals 3 and 4 will be described. In the following example, the advertisement server 10 executes the transition notification process when the predicted CTR value is “20%” or more.

  For example, as shown in FIG. 1A, the advertisement server 10 receives an advertisement distribution request from the user terminal 3 used by the user # 1. In such a case, the advertisement server 10 performs matching between the user # 1 and the advertisement content, and selects the advertisement content # 1 as the advertisement content to be displayed on the user terminal 3.

  Further, as shown in FIG. 1B, the advertisement server 10 determines whether or not to cause the user terminal 3 to execute the transition notification process. Specifically, the advertisement server 10 calculates the probability that the user # 1 selects the selected advertisement content. Here, in the example shown in FIG. 1B, the predicted CTR of the user # 1 is “10%”, which is smaller than the predetermined threshold value “20%”. As a result, the advertisement server 10 does not transmit the control information and transmits only the selected advertisement content to the user terminal 3 as shown in FIG.

  In such a case, the user terminal 3 displays the web page on which the advertisement content is arranged as usual. For example, as shown in FIG. 1D, the user terminal 3 displays a web page on which an advertisement content including the words “50% OFF by member registration!” Is arranged together with an image indicating the advertiser. .

  On the other hand, the advertisement server 10 receives the advertisement distribution request from the user terminal 4 used by the user # 2, as shown in (E) of FIG. Here, the advertisement server 10 matches the user # 2 with the advertising content, and selects the same advertising content # 1 as the advertising content displayed on the user terminal 3 as the advertising content to be displayed on the user terminal 4. Shall.

  Next, the advertisement server 10 calculates the probability that the user # 2 will select the selected advertisement content, as shown in FIG. Here, in the example shown in FIG. 1F, the predicted CTR of the user # 2 is “50%”, which is equal to or greater than the predetermined threshold “20%”. As a result, the advertisement server 10 transmits both the control information and the advertisement content to the user terminal 4 as shown in FIG.

  In such a case, the user terminal 4 executes a transition notification process. Specifically, the user terminal 4 displays the web page on which the advertising content is arranged, and, as shown in FIG. 1 (H), the advertising content and “transition to the target page in 5 seconds” Are displayed on the web page. The user terminal 4 also displays the avoidance image with the character “cancel” and the transition image with the character “Now!”.

  When the avoidance image is not selected during the period from when the web page is displayed until the predetermined time has elapsed, or when the transition image is selected, the user terminal 4 (I in FIG. ), An advertisement page is displayed instead of the web page so far.

  As described above, the advertisement server 10 transmits the control information and the advertising content to the user terminal 3 when the predicted CTR value is equal to or greater than the predetermined threshold value, and the predicted CTR value is lower than the predetermined threshold value. In this case, only the advertising content is transmitted to the user terminal 3. For this reason, the advertisement server 10 can guide the user to the advertisement page while minimizing the user's dislike.

[2. Configuration example of advertising system 1]
Next, a configuration example of the advertising system 1 will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement system according to the embodiment. As shown in FIG. 2, the advertisement system 1 includes a network 2, a user terminal 3, a web server 5, and an advertisement server 10. Here, the user terminal 3, the web server 5, and the advertisement server 10 can communicate with each other via the network 2.

  The user terminal 3 transmits a web page acquisition request to the web server 5. And the user terminal 3 will transmit an advertisement delivery request | requirement to the advertisement server 10, based on the command in the acquired web page, if the data of a web page are acquired. In the following description, matching is performed between the advertising content and the user # 1, such as user information such as the age and sex of the user # 1 who uses the user terminal 3 for the advertisement distribution request, and the content of the web page. Information is included.

  When the user terminal 3 receives the control information for executing the transition notification process and the advertising content from the advertisement server 10, the user terminal 3 displays the web page received from the web server 5 and performs the above-described transition notification process. Run. On the other hand, when only the advertising content is received, the user terminal 3 displays the received advertising content in the web page received from the web server 5.

  In addition, the user terminal 3 displays the advertising content by the transition notification process, and when the web page is transitioned to the advertising page as a result of the selection of the avoidance image not being performed within the predetermined time, the web page is transitioned. A transition log indicating that the change has been made is transmitted to the advertisement server 10. Further, the user terminal 3 indicates that the advertisement content has been selected when the advertisement content displayed in the web page is selected or when the transition image displayed by the transition notification process is selected. The click log shown is transmitted to the advertisement server 10. Also, when the avoidance image displayed by the transition notification process is selected and the web page is not transitioned, the user terminal 3 transmits an avoidance log indicating that the avoidance image has been selected to the advertisement server 10. . The transition log, click log, and avoidance log described above include an advertisement ID (Identify) that identifies the displayed advertisement content.

  The web server 5 is a server that delivers web page data to the user terminal 3. For example, when the web server 5 receives the designation of the web page via the URL from the user terminal 3, the web server 5 transmits the data of the designated web page to the user terminal 3. Note that the web page data includes an instruction to transmit an advertisement distribution request to the advertisement server 10 and instruct to display the acquired advertisement at a predetermined position in the web page.

  When the advertisement server 10 receives the advertisement distribution request from the user terminal 3, the advertisement server 10 selects the advertisement content to be distributed to the user terminal 3 based on the user information of the user # 1. Further, the advertisement server 10 calculates a predicted CTR that is a probability that the user # 1 selects the advertisement content, and controls the user terminal 3 to execute the transition notification process when the predicted CTR is equal to or greater than a predetermined threshold. Information and advertisement content are distributed to the user terminal 3. On the other hand, the advertising server 10 delivers only the advertising content to the user terminal 3 when the predicted CTR is lower than a predetermined threshold.

  In the embodiment, the advertisement content distribution method is not limited to the above-described processing. For example, when the web server 5 receives a web page specification from the user terminal 3, the web server 5 transmits an advertisement distribution request to the advertisement server 10. At this time, the advertisement server 10 collects user information of the user # 1 via the web server 5 or the user terminal 3, and selects an advertisement and calculates a predicted CTR based on the collected user information. I do. Then, the advertisement server 10 transmits the control information and the advertisement content or only the advertisement content to the web server 5.

  On the other hand, when receiving the control information and the advertising content from the advertising server 10, the web server 5 transmits the control information and the advertising content together with the web page data to the user terminal 3. Further, when only the advertising content is received from the advertising server 10, the web server 5 transmits the web page data and the advertising content to the user terminal 3.

[3. Functional configuration of advertisement server 10]
Next, the functional configuration of the advertisement server 10 according to the embodiment will be described with reference to FIG. FIG. 3 is a block diagram illustrating an example of a functional configuration of the advertisement server according to the embodiment. In the example illustrated in FIG. 3, the advertisement server 10 includes a communication unit 11, a control unit 12, and a storage unit 13. The storage unit 13 stores an advertisement database 14 and a CTR database 15. The control unit 12 includes a collection unit 16, a selection unit 17, a calculation unit 18, a determination unit 19, and a transmission unit 20.

  First, the advertisement database 14 and the CTR database 15 stored in the storage unit 13 will be described. The advertisement database 14 is a database that stores advertisement content distributed to the user terminal 3. For example, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. For example, in the example illustrated in FIG. 4, the advertisement database 14 stores advertisement IDs, advertisement contents, and matching conditions in association with each other.

  Here, the matching condition is information for performing matching between the associated advertisement content and the user. For example, the attribute of the user for the purpose of providing the advertisement content indicated by the associated advertisement ID, This is information indicating information on a web page on which advertisement content is to be displayed. For example, the advertisement database 14 stores various types of information used for matching, such as a user's sex, age, access time, advertisement distribution, and web page contents, as matching conditions. In the following description, various types of information used for matching are described as “condition # 1” and “condition # 4”.

  For example, in the example illustrated in FIG. 4, the advertisement database 14 stores an advertisement ID “advertisement # 1”, an advertisement content “advertisement content # 1”, and a matching condition “condition # 1. . In the example illustrated in FIG. 4, the advertisement database 14 stores an advertisement ID “advertisement # 2”, an advertisement content “advertisement content # 2”, and a matching condition “condition # 4. .

  In such a case, for example, the advertisement server 10 extracts information for performing matching from the advertisement distribution request, and compares the extracted information with the matching condition of the advertisement database 14. Then, for example, when the extracted information matches the matching condition “condition # 1”, the advertisement server 10 distributes the advertising content “advertisement content # 1”. On the other hand, when the extracted information matches the matching condition “condition # 4”, the advertisement server 10 delivers the advertising content “advertisement content # 2”.

  Returning to FIG. 2, the description will be continued. The CTR database 15 is a database in which information for calculating a predicted CTR is stored. For example, FIG. 5 is a diagram illustrating an example of information stored in the CTR database according to the embodiment. In the example shown in FIG. 5, the advertisement ID, the display count, the transition log count, the click log count, and the avoidance log count are stored in the CTR database in association with each other.

  Here, the display count is the number of times the advertisement content indicated by the associated advertisement ID is displayed on the user terminal 3 or the like. The number of transition logs refers to the web displayed by the user terminal 3 as a result of the advertisement content indicated by the associated advertisement ID being displayed by the transition notification process and the selection of the avoidance image not being performed within a predetermined time. This is the number of times the page has been changed to the advertisement page. The number of click logs is the total number of times the advertisement content displayed in the web page has been selected or the number of times the advertisement content has been selected and the number of transition images displayed by the transition notification process. It is. The number of avoidance logs is the number of times that the avoidance image is selected by the user during the transition notification process and the transition of the web page is not performed.

  For example, in the example illustrated in FIG. 5, the CTR database 15 includes an advertisement ID “advertisement # 1”, a display count “500”, a transition log count “250”, a click log count “50”, and an avoidance log count “150”. Stored in association. The CTR database 15 stores an advertisement ID “advertisement # 2”, a display count “500”, a transition log count “50”, a click log count “10”, and an avoidance log count “250” in association with each other. .

  Returning to FIG. 2, the description will be continued. The communication unit 11 controls communication between the advertisement server 10, the user terminal 3 and the web server 5. For example, when the communication unit 11 receives a transition log, a click log, and an avoidance log from the user terminal 3, the communication unit 11 outputs each received log to the collection unit 16. Further, when receiving the advertisement distribution request from the user terminal 3, the communication unit 11 outputs the received advertisement distribution request to the selection unit 17. Further, when receiving the advertising content or control information from the transmission unit 20, the communication unit 11 transmits the received advertising content or control information to the user terminal 3.

  The collection unit 16 collects various information for calculating the predicted CTR. For example, when receiving the transition log from the communication unit 11, the collection unit 16 extracts the advertisement ID included in the transition log, and corresponds to the extracted advertisement ID among the number of transition logs stored in the CTR database 15. The value of the attached transition log number is incremented by one. Similarly, when the collection unit 16 receives a click log from the communication unit 11, the collection unit 16 extracts an advertisement ID included in the click log, and out of the number of click logs stored in the CTR database 15, The number of click logs associated is incremented by one.

  Further, when the avoidance log is received from the communication unit 11, the collection unit 16 extracts the advertisement ID included in the avoidance log and corresponds to the extracted advertisement ID among the number of avoidance logs stored in the CTR database 15. The number of avoidance logs attached is incremented by one. Further, when the collection unit 16 receives the advertisement ID from the selection unit 17, the collection unit 16 increments the number of times of display associated with the received advertisement ID by one.

  The selection unit 17 selects advertisement content displayed to the user. Specifically, when receiving the advertisement distribution request from the communication unit 11, the selection unit 17 extracts information for matching, such as user information and web page contents included in the received advertisement distribution request. Further, the selection unit 17 collates the extracted information with the matching condition stored in the advertisement database 14 and selects the advertisement content that is expected to be of interest to the user. For example, when the degree of match between the extracted information and the matching condition “condition # 1” is higher than the degree of match between the extracted condition and the matching condition “condition # 4”, the selection unit 17 The advertisement content indicated by “# 1” is selected. Then, the selection unit 17 outputs the advertisement ID of the selected advertisement content and the received advertisement distribution request to the calculation unit 18.

  Based on the information stored in the CTR database 15, the calculation unit 18 calculates a predicted CTR that is a probability that the user # 1 of the user terminal 3 selects an advertisement. Here, any method can be used as a method for calculating the predicted CTR. For example, the calculation unit 18 calculates the predicted CTR based on the type of advertising content, the type of web page on which the advertising content is displayed, and the like. To do.

  For example, the calculation unit 18 receives an advertisement ID and an advertisement distribution request from the selection unit 17. In such a case, the calculation unit 18 extracts the display count, transition log count, click log count, or avoidance log count associated with the received advertisement ID from the CTR database 15. Further, the calculation unit 18 extracts user information and information such as the type of web page on which the advertisement is displayed from the received advertisement distribution request. Then, the calculation unit 18 calculates, as a predicted CTR, the probability that the user # 1 selects the advertisement content indicated by the advertisement ID received from the selection unit 17 based on the information extracted from the CTR database 15 and the advertisement distribution request. Then, the calculation unit 18 outputs the calculated predicted CTR value and the received advertisement ID to the determination unit 19.

  The calculation unit 18 calculates a normal CTR based on the extracted display count, transition log number, click log number, or avoidance log number, and outputs the calculated CTR value to the determination unit 19 as a predicted CTR value. You may do it. For example, the calculation unit 18 may calculate a value corresponding to the display count, the click log number, and the transition log number as the predicted CTR value. Further, the calculation unit 18 calculates a value obtained by dividing the value of the number of transition logs by the sum of the number of transition logs and the number of avoidance logs, that is, the ratio of the transition display performed in the transition notification process, as a predicted CTR. 19 may be output.

  Note that the processing executed by the calculation unit 18 is not limited to the above description. That is, the calculation unit 18 can calculate the predicted CTR based on arbitrary information and processing.

  The determination unit 19 determines whether or not the predicted CTR value is greater than or equal to a predetermined threshold value. For example, when receiving the predicted CTR value and the advertisement ID from the calculating unit 18, the determining unit 19 determines whether or not the received predicted CTR value is equal to or greater than a predetermined threshold value. Then, when the value of the predicted CTR is equal to or greater than a predetermined threshold, the determination unit 19 outputs a control information distribution instruction and the received advertisement ID to the transmission unit 20. On the other hand, when the value of the predicted CTR is smaller than a predetermined threshold, the determination unit 19 outputs an advertisement content distribution instruction and the received advertisement ID to the transmission unit 20.

  For example, the determination unit 19 receives the predicted CTR value, the received advertisement ID, and the advertisement distribution request from the calculation unit 18. For example, when the value of the received predicted CTR is less than “20%”, the determination unit 19 outputs the received advertisement ID and the advertisement distribution request to the transmission unit 20 and distributes the advertisement content. Instruct. Further, when the value of the received predicted CTR is “20%” or more, the determination unit 19 outputs the received advertisement ID and the advertisement distribution request to the transmission unit 20 and instructs distribution of control information. .

  When the predicted CTR value is equal to or greater than a predetermined threshold, the transmission unit 20 transmits the advertising content and control information for executing the transition notification process to the user terminal 3, and the predicted CTR value is equal to the predetermined CTR value. If it is below the threshold, only the advertising content is transmitted to the user terminal 3.

  For example, the transmission unit 20 generates in advance control information for causing the user terminal to execute the above-described transition notification process. When the transmission unit 20 receives the advertisement content distribution instruction and the advertisement ID from the determination unit 19, the transmission unit 20 acquires the advertisement content associated with the received advertisement ID from the advertisement database 14, and acquires the acquired advertisement content. Is output to the communication unit 11. On the other hand, when receiving the control information distribution instruction and the advertisement ID, the transmission unit 20 acquires the advertisement content associated with the received advertisement ID from the advertisement database 14, and previously generates the acquired advertisement content and the advertisement content. The control information is output to the communication unit 11.

[4. Functional configuration of user terminal 3]
Next, the functional configuration of the user terminal 3 according to the embodiment will be described with reference to FIG. FIG. 6 is a block diagram illustrating an example of a functional configuration of a user terminal according to the embodiment. In the example illustrated in FIG. 6, the user terminal 3 includes a communication unit 30, a control unit 31, an output unit 32, and an input unit 33.

  The communication unit 30 controls communication between the user terminal 3, the web server 5, and the advertisement server 10. For example, when receiving a web page acquisition request from the control unit 31, the communication unit 30 transmits the received acquisition request to the web server 5. The communication unit 30 outputs the received web page data to the control unit 31 when the web page data is received from the web server 5 or the advertisement content is received from the advertisement server 10.

  When the communication unit 30 receives an advertisement distribution request from the control unit 31, the communication unit 30 transmits the received advertisement distribution request to the advertisement server 10. In addition, when the communication unit 30 receives control information from the advertisement server 10, the communication unit 30 outputs the received control information to the control unit 31. In addition, when the communication unit 30 receives the transition log, click log, or avoidance log from the control unit 31, the communication unit 30 transmits the received transition log, click log, or avoidance log to the advertisement server 10.

  The control unit 31 is realized, for example, by executing various programs (corresponding to an example of a display program) stored in a storage device inside the user terminal 3 using the RAM as a work area by a CPU, MPU, or the like. . For example, these various programs correspond to application programs called web browsers. The control unit 31 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  The output unit 32 is a display device included in the user terminal 3 and is, for example, a liquid crystal display. For example, the output unit 32 displays advertisement content, a web page, an advertisement page, and the like in accordance with control from the control unit 31. Further, the output unit 32 displays a display including an automatic transition to the advertisement page, advertisement content, a transition image, and an avoidance image in accordance with control from the control unit 31.

  The input unit 33 is an input device included in the user terminal 3 and is, for example, a transparent touch panel arranged so as to overlap the output unit 32. Here, when the advertisement content, the transition image, and the avoidance image displayed on the output unit 32 are tapped by the user, the input unit 33 outputs such information to the control unit 31.

  Here, the control unit 31 operates as the display control unit 34 by executing various programs. For example, when the web page data is received from the communication unit 30, the display control unit 34 outputs an advertisement acquisition request to the communication unit 30 based on a command in the received web page. In the advertisement acquisition request, information on the user # 1 who is a user of the user terminal 3, information on a web page to be displayed, and the like are stored.

  Further, when receiving the advertising content from the communication unit 30, the display control unit 34 arranges the received advertising content in the web page. And the display control part 34 controls the output part 32, and displays the data of the web page which has arrange | positioned advertisement content. As a result, the output unit 32 displays the web page on which the advertisement content is arranged.

  Here, when control information is received from the communication unit 30, the control unit 31 operates as the display unit 35, the transition unit 36, and the notification unit 37 by executing the control information. The display unit 35 acquires the advertisement content received together with the control information. Then, the display unit 35 controls the output unit 32 so that the display including the automatic transition to the advertisement page, the acquired advertisement content, the transition image, and the avoidance image are superimposed on the displayed web page and output. The display unit 35 may display the remaining time until the transition such as “transition to the target page in 5 seconds” as a display including the automatic transition to the advertisement page in a countdown format.

  The transition unit 36 measures the time that has elapsed since the web page on which the advertising content is arranged is displayed. Then, the transition unit 36 outputs a web page acquisition request for the advertisement page to the communication unit 30 when the user does not select the avoidance image until the measured time passes the predetermined time. . In addition, when the user selects a transition image before the measured time passes the predetermined time, the transition unit 36 issues a web page acquisition request for the advertisement page before the predetermined time passes. Output to the communication unit 30.

  As a result, the communication unit 30 acquires advertisement page data from the web server 5. Then, the display control unit 34 displays the received advertisement page data. In addition, although the display control part 34 may make the display of the window which was displaying the web page until then transition to an advertisement page, embodiment is not a thing limited to this, For example, it is a new window. A web page may be displayed. The display control unit 34 may display the advertisement page in a pop-up format. That is, the display control unit 34 can display the advertisement page in an arbitrary manner as long as the advertisement page can be displayed.

  In addition, when the user selects an avoidance image before the measured time passes the predetermined time, the transition unit 36 automatically displays the advertisement content or the advertisement page superimposed on the web page. The display including the transition is deleted, and the web page on which the advertisement content is arranged is displayed as usual.

  The notification unit 37 executes log transmission processing according to the user's operation. For example, the notification unit 37 outputs a transition log to the communication unit 30 when the transition unit 36 outputs a web page acquisition request for an advertisement page to the communication unit 30. In addition, when the notification unit 37 receives from the input unit 33 that the user has selected a transition image or selected advertising content, the notification unit 37 outputs a click log to the communication unit 30. In addition, when the notification unit 37 receives from the input unit 33 that the user has selected an avoidance image, the notification unit 37 outputs an avoidance log to the communication unit 30.

[5. Example of display on user terminal 3]
Next, an example of an image displayed on the user terminal 3 will be described with reference to FIG. FIG. 7 is a diagram illustrating an example of an image displayed by the user terminal according to the embodiment. For example, when receiving the web page and the advertisement content, the user terminal 3 arranges the advertisement content in the web page and displays it on the output unit 32 as shown in FIG.

  Here, when the user terminal 3 receives the control information, the user terminal 3 executes a transition notification process. Specifically, as shown in FIG. 7K, the user terminal 3 performs masking with low transparency on the web page being displayed. Then, the user terminal 3 displays the advertising content, the effect of the transition, the transition image, and the avoidance image on the masking. For example, as shown in (L) of FIG. 7, the user terminal 3 displays a message such as “Transition to the target page in 5 seconds”.

  Further, the user terminal 3 displays an avoidance image including characters such as “cancel” as shown in (M) of FIG. When such an avoidance image is selected, the user terminal 3 avoids transition to the advertisement page and transitions the display to the original web page. Further, the user terminal 3 displays a transition image including characters such as “Now!” As shown in (N) of FIG. When such a transition image is selected, the user terminal 3 displays an advertisement page.

[6. User terminal 3 display variations]
When the user terminal 3 described above displays a web page including the advertising content, the user terminal 3 displays that the transition is performed. However, the embodiment is not limited to this. For example, the user terminal 3 determines whether or not a range in which the advertising content is arranged is displayed in the web page. Then, when the range in which the advertisement content is arranged is displayed, the user terminal 3 displays a message indicating that a transition is to be made and an avoidance image. Thereafter, the user terminal 3 may display the advertisement page when the avoidance image is not selected during a predetermined time after the range in which the advertisement content is arranged is displayed. .

  For example, FIG. 8 is a diagram illustrating variations of images displayed by the user terminal according to the embodiment. For example, when receiving the web page and the advertisement content, the user terminal 3 places the advertisement content in the web page and displays it on the output unit 32. Further, the user terminal 3 determines whether or not the advertising content is included in the range of the web page displayed on the output unit 32. Here, in the example shown in (O) of FIG. 8, the range in which the advertising content is arranged is not displayed in the web page, so that the user terminal 3 displays the range of the web page displayed on the output unit 32. It is determined that no advertising content is included. As a result, the user terminal 3 stands by without performing the transition or displaying the avoidance image or the like.

  Here, it is assumed that the range of the web page displayed by the user by scrolling or the like is changed, and the range where the advertisement content is arranged is displayed in the web page, as shown in FIG. . In such a case, the user terminal 3 determines that the advertising content is included in the range of the web page displayed on the output unit 32. As a result, as shown in (Q) of FIG. 8, the user terminal 3 displays a transition effect, an avoidance image, and the like.

  In addition, when the probability that the user # 1 selects the advertisement content is much higher than a predetermined threshold, the user terminal 3 has a web page on which the advertisement content is arranged as illustrated in (R) in FIG. The transition notification process may be started when is displayed. For example, when the predicted CTR of the user # 1 is higher than the first threshold, the advertisement server 10 transmits control information for starting the transition notification process to the user terminal 3 after the advertisement content is displayed. On the other hand, when the predicted CTR is higher than the second threshold value, which is higher than the first threshold value, the advertisement server 10 displays the web page on which the advertising content is arranged even if the advertising content is not displayed. Then, control information for starting the transition notification process is transmitted to the user terminal 3. By executing this process, the advertisement server 10 can cause the user terminal 3 to execute a transition notification process according to the value of the predicted CTR.

[7. Flow of processing executed by advertisement server 10]
Next, an example of the flow of processing executed by the advertisement server 10 will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of a flow of processing executed by the advertisement server according to the embodiment. For example, the advertisement server 10 determines whether or not an advertisement acquisition request has been received (step S101). If the advertisement server 10 determines that the advertisement acquisition request has been received (step S101: Yes), the advertisement server 10 selects the advertisement content to be displayed from the user information or the like (step S102).

  Next, the advertisement server 10 calculates a predicted CTR (Step S103) and determines whether or not the predicted CTR is equal to or greater than a predetermined threshold (Step S104). If the advertising server 10 determines that the predicted CTR is equal to or greater than the predetermined threshold (step S104: Yes), the advertising server 10 outputs the advertising content and the control information to the advertising server 10 (step S105), and ends the process. . On the other hand, if the advertising server 10 determines that the predicted CTR is less than the predetermined threshold (step S104: No), only the advertising content is output to the advertising server 10 (step S106), and the process ends.

[8. Flow of processing executed by user terminal 3]
Next, the flow of processing executed by the user terminal 3 that has executed the control information will be described with reference to FIG. FIG. 10 is a flowchart illustrating an example of a flow of processing executed by the user terminal according to the embodiment. For example, the user terminal 3 acquires the advertising content to be displayed on the web page (step S201), and embeds and displays the acquired advertising content on the web page (step S202).

  Next, the user terminal 3 determines whether or not control information has been received (step S203). If the control information has been received (step S203: Yes), the following transition notification process is executed. Specifically, the user terminal 3 determines whether or not advertisement content is included in the display range of the web page (step S204). When the advertising content is included in the display range of the web page (step S204: Yes), the user terminal 3 displays an overlay on the web page indicating that the advertising content is to be changed (step S205). Further, at this time, the user terminal 3 displays the avoidance image and the transition image together on the web page.

  Further, the user terminal 3 determines whether or not the displayed transition image has been tapped (step S206). If the displayed transition image is not tapped (step S206: No), the user terminal 3 determines whether the avoidance image is tapped (step S207). If the avoidance image is not tapped (step S207: No), the user terminal 3 determines whether a predetermined time has elapsed since the advertisement content was displayed (step S208). When the user terminal 3 determines that a predetermined time has elapsed since the advertisement content was displayed (step S208: Yes), the user terminal 3 transmits a transition log to the advertisement server 10 (step S209). In addition, the user terminal 3 displays an advertisement page (step S210) and ends the process.

  On the other hand, when it is determined that the advertising content is not included in the display range (step S204: No), the user terminal 3 waits for a predetermined time (step S212) and executes step S204 again. Moreover, the user terminal 3 performs step S206, when predetermined time has not passed since the advertising content was displayed (step S208: No). Moreover, when the avoidance image is tapped (step S207: Yes), the user terminal 3 transmits an avoidance log to the advertisement server (step S211), and ends the process.

  Moreover, the user terminal 3 performs the following processes, when control information is not received (step S203: No). That is, the user terminal 3 determines whether or not the advertising content has been tapped (step S213), and if not tapped (step S213: No), determines whether or not the advertising content has been tapped again. (Step S213). Then, when the advertisement content is tapped (step S213: Yes), the user terminal 3 transmits a click log to the advertisement server 10 (step S214), and executes step S210.

  When the transition image is tapped (step S206: Yes), the user terminal 3 transmits a click log to the advertisement server 10 (step S214), displays an advertisement page (step S210), and performs processing. finish.

[9. Modified example]
The advertisement server 10 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the advertisement server 10 will be described.

[9-1. About indication of transition]
In the above-described embodiment, the advertisement server 10 displays an overlay display on the web page being displayed. However, the embodiment is not limited to this. For example, the advertisement server 10 may display a display indicating the transition in a pop-up format or the like. Further, for example, the advertisement server 10 may cause the user to recognize more clearly that the transition to the advertisement page is automatically performed by highlighting the displayed transition display.

  Further, when the advertisement server 10 displays the advertisement page in a window different from the pop-up format or the window being displayed, the advertisement server 10 may display that the advertisement page is displayed instead of the transition display. . Moreover, the advertisement server 10 may display that the displayed web page is automatically changed to a different web page. Moreover, the advertisement server 10 may display the advertisement page together with the web page when the user terminal 3 can display the web page and the advertisement page that have been displayed so far.

[9-2. About predicted CTR]
The advertisement server 10 described above displays control information and advertisement content when the predicted CTR value is equal to or greater than a predetermined threshold. However, the embodiment is not limited to this. For example, when the value of the predicted CTR is equal to or greater than the first threshold, the advertisement server 10 performs a display such as “transition to the target page in another 5 seconds” and a predetermined time from the display of the advertisement content. The control information for displaying the advertisement page is transmitted when elapses. Furthermore, when the predicted CTR value is equal to or greater than a second threshold value that is greater than the first threshold value, the advertisement server 10 displays a message such as “Transition to the target page” and waits for a predetermined time. Instead, control information for displaying the advertisement page may be transmitted.

  Moreover, the advertisement server 10 may dynamically change the threshold value to be compared with the predicted CTR value. For example, the advertisement server 10 calculates the increase rate of the number of avoidance logs per unit time. Then, when the increase rate of the number of avoidance logs becomes larger than a predetermined value, the advertisement server 10 increases the threshold value to be compared with the predicted CTR value. On the other hand, when the increase rate of the number of avoidance logs becomes smaller than a predetermined value, the advertisement server 10 decreases the threshold value to be compared with the predicted CTR value. By executing such processing, the advertisement server 10 can converge the threshold value to be compared with the predicted CTR value to an appropriate value.

  Further, the advertisement server 10 may set a threshold value to be compared with the predicted CTR value for each advertisement content. By performing such a process, the advertisement server 10 can determine whether the above-described transition notification process is possible for each advertisement content.

[9-3. Billing using logs]
The advertisement server 10 described above can perform billing processing for the advertiser using the display count, transition log count, click log count, and avoidance log count stored in the CTR database 15. For example, the advertisement server 10 can perform a billing process for the advertiser in units of display times. In addition, the advertisement server 10 determines the number of transition logs stored in the CTR database 15 to the advertiser in units of the number of times the web page is transitioned to the advertisement page even when the user does not click or tap. Charges can be made.

  The advertisement server 10 may perform the billing process for the advertiser based on the ratio of the number of times that the web page has actually transitioned to the advertisement page among the number of times of performing the transition notification process. As described above, the advertisement server 10 can perform the billing process for the advertiser according to the values using the display count, transition log count, click log count, and avoidance log count in any combination. Note that the billing process executed by the advertisement server 10 is not limited to the above-described process. For example, based on a combination of arbitrary information such as user information and the number of times the same user is revisited, the billing process is performed. The billing process can be executed.

[9-4. Time to web page transition]
An arbitrary value can be set as the time until the user terminal 3 changes the web page. For example, the advertisement server 10 can set an arbitrary time for each advertisement. Moreover, the advertisement server 10 may change the time until the user terminal 3 changes the web page according to the value of the predicted CTR calculated for each user. For example, when the value of the predicted CTR is higher than the first threshold, the advertisement server 10 sets “10 seconds” as the time until the user terminal 3 changes the web page. When the value of the predicted CTR is higher than the second threshold value that is higher than the first threshold value, the advertisement server 10 sets “5 seconds” as the time until the user terminal 3 changes the web page.

  That is, the advertisement server 10 sets the time until the user terminal 3 changes the web page to a shorter time as the predicted CTR value increases. For this reason, the advertisement server 10 can promptly display the advertisement page for a user who is predicted to be interested in the advertisement.

[9-5. Others]
Of the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or all of the processes described as being performed manually or A part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information. Further, for example, the UI (User Interface) of the application shown in each drawing is not limited to this.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

[10. effect]
As described above, the advertisement server 10 transmits the advertisement content together with the control information to the user terminal 3. Here, the control information transmitted by the advertisement server 10 causes the user terminal 3 to execute the following processing. First, the user terminal 3 displays a transition to the advertisement page and an avoidance image. When the avoidance image is selected before a predetermined time has elapsed since the web page including the advertising content is displayed, the user terminal 3 does not display the advertising page and does not display the advertising page. If no avoidance image is selected before a predetermined time elapses after the page is displayed, an advertisement page is displayed. For this reason, the advertisement server 10 can display the advertisement page instead of displaying the web page on which the advertisement content is displayed.

  Further, the advertisement server 10 calculates a predicted CTR that is a probability that the user # 1 who is a user of the user terminal 3 selects an advertisement. And the advertisement server 10 transmits control information and advertisement content to the user terminal 3, when the value of prediction CTR becomes more than a predetermined threshold value. On the other hand, when the predicted CTR is less than the predetermined threshold, the advertisement server 10 transmits only the advertisement content to the user terminal 3 without transmitting the control information. For this reason, the advertisement server 10 can display a message that the user is predicted to be interested in the advertisement content to automatically switch to the advertisement page.

  Further, the advertisement server 10 causes the advertisement server 10 to transmit a transition log when an advertisement page is displayed to the user terminal 3. Then, the advertisement server 10 calculates a predicted CTR based on at least the number of transition logs. For this reason, the advertisement server 10 can calculate the predicted CTR according to the number of times of automatic transition from the web page to the advertisement page.

  The advertisement server 10 causes the user terminal 3 to execute the following process. For example, the user terminal 3 determines whether or not a range including the advertising content is displayed among the web pages including the advertising content. When the user terminal 3 determines that the range including the advertising content is displayed among the web pages including the advertising content, the user terminal 3 performs a transition notification process. On the other hand, when it is determined that the range including the advertising content is not displayed, the user terminal 3 waits without executing the transition notification process. For this reason, the advertisement server 10 can display that the displayed web page automatically changes when the advertisement content is actually displayed.

  Further, the advertisement server 10 causes the user terminal 3 to display the avoidance image and the fact that the currently displayed web page automatically transitions on the currently displayed web page. For this reason, the advertisement server 10 can surely make the user aware of the transition to the advertisement page.

[11. program]
Note that the advertisement server 10 in the above-described embodiment is realized, for example, when the computer 50 configured as shown in FIG. 11 executes the advertisement distribution program. FIG. 11 is a diagram illustrating an example of a hardware configuration of a computer that executes an advertisement distribution program. The computer 50 includes a central processing unit (CPU) 51, a random access memory (RAM) 52, a read only memory (ROM) 53, a hard disk drive (HDD) 54, a communication interface (I / F) 55, an input / output interface (I). / F) 56 and media interface (I / F) 57.

  The CPU 51 operates based on a program stored in the ROM 53 or the HDD 54 and controls each unit. The ROM 53 stores a boot program executed by the CPU 51 when the computer 50 is started up, a program depending on the hardware of the computer 50, and the like.

  The HDD 54 stores data used by a program executed by the CPU 51. For example, the HDD 54 stores data similar to the advertisement database 14 and the CTR database 15 described in FIG. The communication interface 55 receives data from other devices via the network 2 and sends the data to the CPU 51, and transmits the data generated by the CPU 51 to other devices via the network 2.

  The CPU 51 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 56. The CPU 51 acquires data from the input device via the input / output interface 56. Further, the CPU 51 outputs the generated data to the output device via the input / output interface 56.

  The media interface 57 reads a program or data stored in the recording medium 58 and provides it to the CPU 51 via the RAM 52. The CPU 51 loads the program from the recording medium 58 onto the RAM 52 via the media interface 57 and executes the loaded program. The recording medium 58 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  When the computer 50 functions as the advertisement server 10 according to the above-described embodiment, the CPU 51 of the computer 50 executes the program loaded on the RAM 52, thereby causing the collection unit 16, the selection unit 17, and the calculation unit illustrated in FIG. 18, each function of the determination unit 19 and the transmission unit 20 is realized.

  Further, when the computer 50 functions as the user terminal 3 according to the above-described embodiment, the CPU 51 of the computer 50 executes the program loaded on the RAM 52 and the control information received from the advertisement server 10, thereby performing FIG. The display control unit 34, the display unit 35, the transition unit 36, and the notification unit 37 shown in FIG.

  The CPU 51 of the computer 50 reads and executes the advertisement distribution program from the recording medium 58. However, as another example, these programs may be acquired from other devices via the network 2.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be made to the above-described embodiment. In addition, it is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

DESCRIPTION OF SYMBOLS 1 Advertising system 3, 4 User terminal 5 Web server 10 Advertising server 11, 30 Communication part 12, 31 Control part 13 Storage part 14 Advertising database 15 CTR database 16 Collection part 17 Selection part 18 Calculation part 19 Determination part 20 Determination part 20 Transmission part 32 Output unit 33 Input unit 34 Display control unit 35 Display unit 36 Transition unit 37 Notification unit

Claims (10)

A transmission unit that transmits the advertising content to the terminal device together with the control information;
The control information is
A first display procedure for displaying a notification display including displaying other content corresponding to the advertisement content instead of the content including the advertisement content, and an avoidance display for accepting avoidance of the display;
When the avoidance of the display is accepted before a predetermined time has elapsed since the content including the advertising content is displayed, the content including the advertising content is displayed without displaying the other content. The terminal device executes a second display procedure for displaying the other content if the avoidance of the display is not accepted before a predetermined time elapses after apparatus. The advertisement distribution device includes:
A calculation unit that calculates a probability that a user of the terminal device selects the advertisement content;
When the probability value calculated by the calculation unit is equal to or greater than a predetermined threshold, the transmission unit transmits the advertising content together with the control information to the terminal device, and the probability value calculated by the calculation unit is The advertisement distribution apparatus according to claim 1, wherein, when lower than a predetermined threshold, only the advertisement content is transmitted to the terminal apparatus. The control information is
If the other content is displayed, a notification procedure for notifying the advertisement delivery device that the other content has been displayed is executed,
The advertisement distribution apparatus according to claim 2, wherein the calculation unit calculates a probability that the user selects advertisement content based on at least a notification count indicating that the other content is displayed. The control information is
A determination procedure for determining whether or not a range including the advertising content is displayed among the content including the advertising content;
In the determination procedure, when it is determined in the determination procedure that a range including the advertisement content is displayed among the contents including the advertisement content, the notification display and the avoidance display are performed. Display
In the second display procedure, when it is determined in the determination procedure that the range including the advertisement content is displayed among the content including the advertisement content, the range including the advertisement content is displayed. The advertisement delivery according to any one of claims 1 to 3, wherein when the avoidance of the display is not accepted before a predetermined time elapses, the other content is displayed. apparatus. The advertisement distribution apparatus according to any one of claims 1 to 4, wherein the first display procedure displays the notification display and the avoidance display so as to overlap with the content being displayed. A distribution method executed by a computer,
Including a transmission process for transmitting the advertising content to the terminal device together with the control information,
The control information is
A first display procedure for displaying a notification display including displaying other content corresponding to the advertisement content instead of the content including the advertisement content, and an avoidance display for accepting avoidance of the display;
When the avoidance of the display is accepted before a predetermined time has elapsed since the content including the advertising content is displayed, the content including the advertising content is displayed without displaying the other content. The terminal device executes a second display procedure for displaying the other content if the avoidance of the display is not accepted before a predetermined time elapses after Method. On the computer,
Execute a transmission procedure for transmitting the advertising content together with the control information to the terminal device,
The control information is
A first display procedure for displaying a notification display including displaying other content corresponding to the advertisement content instead of the content including the advertisement content, and an avoidance display for accepting avoidance of the display;
When the avoidance of the display is accepted before a predetermined time has elapsed since the content including the advertising content is displayed, the content including the advertising content is displayed without displaying the other content. The terminal device executes a second display procedure for displaying the other content if the avoidance of the display is not accepted before a predetermined time elapses after program. A first display control unit that displays a notification display including displaying other content corresponding to the advertisement content instead of the content including the advertisement content, and an avoidance display that accepts avoidance of the display;
When the avoidance of the display is accepted before a predetermined time has elapsed since the content including the advertising content is displayed, the content including the advertising content is displayed without displaying the other content. And a second display control unit that displays the other content when the avoidance of the display is not accepted before a predetermined time elapses. An information display method executed by the information display device,
A first display step of displaying a notification display including displaying other content corresponding to the advertisement content instead of the content including the advertisement content, and an avoidance display for accepting avoidance of the display;
When the avoidance of the display is accepted before a predetermined time has elapsed since the content including the advertising content is displayed, the content including the advertising content is displayed without displaying the other content. And a second display step of displaying the other content when the avoidance of the display is not accepted before a predetermined time elapses. On the computer,
A first display procedure for displaying a notification display including displaying other content corresponding to the advertisement content instead of the content including the advertisement content, and an avoidance display for accepting avoidance of the display;
When the avoidance of the display is accepted before a predetermined time has elapsed since the content including the advertising content is displayed, the content including the advertising content is displayed without displaying the other content. And a second display procedure for displaying the other content if the avoidance of the display is not accepted before a predetermined time elapses.

Images