JP6076941B2 - Aggregation apparatus, aggregation method, and aggregation program - Google Patents

Description

  The present invention relates to an aggregation device, an aggregation method, and an aggregation program.

  Currently, there are cases where content provided in a facility is provided with an advertising space in which an advertisement incorporated before the main part of the content is screened. For example, in a movie theater, an advertising space for several minutes is set before the main part of a movie to be shown.

  As a technique related to such advertisement distribution, a technique for scheduling moving images and promotional content to viewers at a screening place is known. Specifically, in this technology, a bid is requested from an advertisement provider in a time slot in which promotional content is presented, an advertisement from the advertisement provider is associated with the time slot according to the received bid, and the advertisement is electronically transmitted from the advertisement provider. To get.

Special table 2007-505393

  However, in the above-described conventional technology, it is not always possible to unify and utilize information related to advertisement distribution. Specifically, in the above-described conventional technology, the advertisement acquired from the advertisement provider is scheduled according to the bid amount, the situation of the screening facility, and the like, and is merely provided to the viewer at the facility. As described above, in the above-described conventional technology, there is no idea of utilizing information in a facility, and it is difficult to unify and utilize information related to advertisement distribution.

  The present application has been made in view of the above, and an object thereof is to provide an aggregation device, an aggregation method, and an aggregation program that can centralize and utilize information related to advertisement distribution.

  The aggregation device according to the present application is a reception unit that receives information about organization of the first content in a facility that provides the first content and includes information about the second content provided together with the first content; An aggregation unit that aggregates the organization information and the information about the facility for each predetermined item is provided.

  According to one aspect of the embodiment, there is an effect that it is possible to provide an aggregation device, an aggregation method, and an aggregation program that can promote the provision of advertisement content in a facility.

FIG. 1 is a diagram illustrating an example of an aggregation process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the aggregation processing system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertising device according to the embodiment. FIG. 4 is a diagram illustrating an example of a movie theater table according to the embodiment. FIG. 5 is a diagram illustrating an example of the main table according to the embodiment. FIG. 6 is a diagram illustrating an example of an advertising space table according to the embodiment. FIG. 7 is a diagram illustrating an example of an advertiser table according to the embodiment. FIG. 8 is a diagram illustrating an example of a region table according to the embodiment. FIG. 9 is a diagram illustrating an example of a time table according to the embodiment. FIG. 10 is a flowchart illustrating a procedure of aggregation processing by the advertising device and processing for providing aggregate information to the advertiser. FIG. 11 is a flowchart showing the procedure of the aggregation process by the advertising device and the process of providing the aggregation information to the movie theater. FIG. 12 is a diagram illustrating an example of aggregated information according to the modification. FIG. 13 is a diagram illustrating a configuration example of an aggregation processing system according to a modification. FIG. 14 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertising device.

  Hereinafter, an embodiment (hereinafter referred to as “embodiment”) for carrying out an aggregation device, an aggregation method, and an aggregation program according to the present application will be described in detail with reference to the drawings. Note that the aggregation device, the aggregation method, and the aggregation program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Aggregation processing)
First, an example of an aggregation process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an aggregation process according to the embodiment. In FIG. 1, information related to the organization of the first content provided in the facility by the advertising device 100 corresponding to the aggregation device according to the present application, provided for providing the second content provided together with the first content. An example is shown in which an aggregation process for aggregating composition information including information related to a frame to be performed is performed. In the following description, a movie theater is taken as an example of the facility, a movie is taken as an example of the first content provided at the facility, and an advertisement content is taken as an example of the second content provided together with the movie.

  In the example illustrated in FIG. 1, the advertising device 100 is a server device that collects information related to the provision of advertising content in a movie theater. Specifically, the advertising device 100 receives information related to the organization of a movie to be screened in a movie theater from the movie theater, and provides a frame for providing advertisement content provided for each movie (hereinafter referred to as “advertisement frame”). It accepts the information regarding Then, the advertising device 100 aggregates information related to the provision of the advertising content in the movie theater for each predetermined item based on the received information. Hereinafter, the aggregation process performed by the advertising device 100 will be described using the example of FIG.

As shown in FIG. 1, the cinema TH1, cinemas device 20 ₁ is provided. Cinema apparatus 20 ₁ is an information processing apparatus that holds information or the like related to the movie of the knitting in cinemas TH1, for example, is operated by the administrator of the movie theater TH1. The movie shown in the movie theater TH1 has a time of several minutes for the advertisement content to be shown before the main part. The advertisement space is provided in such a form that the time is divided by an appropriate time for providing the advertisement content. For example, when a time of 5 minutes is provided for providing advertisement content, the advertisement space is provided in a form divided into five in units of 60 seconds.

In the example of FIG. 1, a cinema apparatus 20 ₁ holds programming information data 201 is organized information in a predetermined period. As for the organization information data 201, the movie with the main title “M1” is shown “50 times” between “May 10-16, 2014” on the screen SC11 which is a screening place of the movie theater TH1. Is shown. Based on 50 screenings, “250 frames” of advertisement frames are provided. In the screening period from May 10 to 16, 2014, the screen SC11 indicates that “10000” mobilization is expected. In the movie theater TH1, it is shown that “300 yen” is set as the mobilization unit price, which is a consideration for the provision of the advertising content per audience in the advertising space.

The advertising device 100 receives the information indicated by the organization information data 201, which is information relating to the organization of the movie including the information of the advertising space in the movie theater TH1, as shown in FIG. ₁ from the movie theater device 201 (step S10). Likewise, advertisement device 100, the cinema apparatus 20 ₂ provided in the cinema TH2, receives information indicating the scheduling information data 202 cinema apparatus 20 ₂ is held. Likewise, advertisement device 100, the cinema apparatus 20 ₃ provided in the cinema TH3, receives information indicating the scheduling information data 203 cinemas device 20 ₃ is held. In the following description, when there is no need to distinguish between the movie theater devices 20 ₁ , 20 _2, and 20 ₃ , these may be collectively referred to as “movie theater device 20”.

Although not shown in FIG. 1, the advertising device 100 is not limited to the information regarding the number of screenings and the number of advertising spaces for a predetermined period, as well as individual schedules such as daily schedules for movies to be screened in movie theaters. Organization information relating to the screening is also accepted from the cinema devices 20 ₁ , 20 ₂ and 20 ₃ . In addition, the advertising device 100 holds in advance information on the movie theater as a facility, such as the area where the movie theater is located, the number of audiences in the movie theater, the number of screens provided in the movie theater, and the number of seats per screen. Or receive as appropriate. Similarly, the advertising device 100 also holds, or receives as appropriate, information relating to a movie, for example, information relating to a movie producer, a movie performer, a country where the movie was produced, and the like. .

Then, the advertising device 100 creates aggregated information that is information aggregated for each predetermined item in the organization information of the movie at the accepted movie theater (step S11). An example of such aggregated information is a data file that displays items such as the main title of a movie and the location of a movie theater in a database format. That is, for each movie related to the main title M1 received from the movie theater devices 20 ₁ , 20 _2, and 20 ₃ , the advertising device 100 has information about the number of screenings, the number of advertising spaces, the number of predicted mobilizations, the unit price of mobilization, etc. Aggregate information.

  Further, the advertising device 100 creates an aggregate information DB01 as shown in FIG. 1 by dividing the location of the movie theater where the movie related to the main title M1 is shown into regions such as Kanto, Kinki, Kyushu, and the like. . In addition, the advertising device 100 aggregates information for each movie of the main title M2, and creates an aggregate information DB02. Further, the advertising device 100 aggregates information for each movie of the main title M3 and creates an aggregate information DB03. In this case, the advertising device 100 may adopt the average value of the mobilization unit price for each movie theater related to aggregation for the mobilization unit price item, or based on the mobilization unit price set by each movie theater. May be calculated as appropriate.

Then, the advertising device 100 provides the created aggregate information DB01 to DB03 to the movie theater TH1 (step S12). Specifically, advertisement device 100, by transmitting the aggregated information DB01~DB03 created cinema apparatus 20 _1, providing information relating to aggregated information DB01~DB03 cinema TH1 side. For example, the advertising device 100 provides the aggregate information DB 01 to 03 to the movie theater TH ₁ in response to a request from the movie theater device 201. Thus, cinema TH1 side, the information transmitted to the advertisement device 100 from the movie theater device 20 _1, the difference between the information advertisement device 100 has aggregated can be grasped. The advertisement system 100, the request of cinema TH1 side, provides a comparison information indicating a comparison between information received from the cinema apparatus 20 ₁ and aggregate information DB01~03 the cinema TH1 side You can also

  Further, the advertising device 100 provides the created aggregated information DB01 to DB03 to an advertiser who desires to provide advertising content in a movie theater (step S13). Specifically, the advertising device 100 transmits the created aggregate information DB01 to DB03 to the advertiser device 10 which is an information processing terminal operated by the advertiser. Thereby, the advertising device 100 provides information related to the aggregated information DB01 to DB03 to the advertiser.

  And the advertising device 100 can also provide different aggregated information to the advertiser in response to a request from the advertiser. In other words, the advertising device 100 receives designations about items used for information aggregation from the advertiser. Then, the advertising device 100 creates new aggregate information for each received item. Then, the advertising device 100 provides the newly created aggregated information to the advertiser. Such designation of items and provision of aggregate information may be performed on a web page provided by the advertising device 100, for example. That is, the advertising device 100 transmits new aggregated information to the advertiser terminal 10 by accepting input of designation of a predetermined item from the advertiser terminal 10 on the web page provided by the advertising device 100.

  Subsequently, the advertising device 100 presents the aggregated information DBs 01 to 03 and the like as described above, and then provides the advertiser with a right sales service for providing advertising content in the movie theater. Here, the right sales service related to the provision of advertising content in a movie theater means that the right to provide advertising content in an arbitrary advertising space in a movie theater is sold to an advertiser. In other words, the advertiser can purchase the right to provide the advertising content in the advertising space corresponding to the acquired right. In the following, the notation “advertisement space” may include a concept about the right to provide advertisement content in the advertisement space. For example, selling the right to provide advertising content in a predetermined advertising space to the advertiser may be referred to as “selling the advertising space”.

  Then, the advertising device 100 receives a purchase request for the right from the advertiser terminal 10 (step S14). For example, the advertising device 100 has a right to distribute advertising content from an advertiser referring to the aggregate information DBs 01 to 03 in 1000 advertising spaces related to the movie of the main title M1 to be screened in a movie theater located in the Kanto region. Accept purchase. When the advertising device 100 receives a purchase request from an advertiser, the advertising device 100 notifies that the advertiser has been determined as a purchaser of the right to provide advertising content in the movie theater.

The advertisement device 100 receives actual ad attendance or when provided in a cinema content, the results of such sales for each cinema from cinema apparatus 20 _1, 20 ₂ and 20 _3. Then, the advertising device 100 also handles information related to the results as one of the items to be aggregated.

  As described above, the advertising device 100 according to the embodiment receives information about the organization of a movie in a movie theater, and includes organization information including information about advertisement content provided together with the movie. Further, the advertising device 100 according to the embodiment aggregates the received organization information and information related to the movie theater for each predetermined item. Then, the advertising device 100 according to the embodiment presents such aggregated information and provides a right sales service for providing advertising content in a movie theater.

  Thereby, the advertising device 100 according to the embodiment can centralize and utilize information related to advertisement distribution. In other words, according to the advertising device 100 according to the embodiment, the advertiser refers to the presented aggregated information without having to acquire information on the organization of the movie from each movie theater, and Can purchase the right to offer advertising content. In other words, the advertiser does not need to perform complicated operations such as appropriately acquiring the bid information of the movie theater or submitting the advertisement content for each screening place regarding the provision of the advertisement content in the movie theater. For this reason, according to the advertising device 100 according to the embodiment, it is possible to facilitate the work related to the advertisement distribution of the advertiser and reduce the burden on the advertiser. Therefore, the incentive for providing the advertising content in the movie theater is given to the advertiser. Can be given to.

  In addition, according to the advertising device 100 according to the embodiment, the movie theater side has the right to provide the advertisement content in the movie theater without the need to sell individual advertising spaces for each advertiser. Can be sold to Further, the advertising device 100 according to the embodiment can also provide the movie theater side with information obtained by collecting information received from the movie theaters. Thereby, the movie theater side can compare the number of screenings with other movie theaters, the predicted number of mobilization, the mobilization unit price, and the like. For this reason, the movie theater side can appropriately adjust the organization and mobilization unit price of the movie. As a result, according to the advertising device 100 according to the embodiment, the movie theater side can increase the advertising profit by efficiently selling the advertising space.

  In the above embodiment, an example is shown in which an advertisement is provided before the main movie is shown. As described above, the second content provided together with the first content means an advertisement content or a movie trailer provided before the main part when the main part of the movie is shown. In addition, the second content includes content that is provided by being superimposed on the first content as the main content like an overlay. That is, the second content is not limited to being provided in the advertising space provided before the main part as in the above-described embodiment, and may be provided in an overlapping manner with the first content that is the main part. In this case, the information related to the advertising space may include information indicating that the second content is provided by being superimposed on the first content that is the main part. In addition, the above-mentioned rights related to the provision of advertising content in a movie theater include not only the right to provide advertising content in the advertising space but also the right to overlay the first content that is the main part.

  Although not shown in FIG. 1, the advertising device 100 appropriately acquires information from movie theaters other than the movie theaters TH1, TH2, and TH3. Further, the screens provided in the movie theaters TH1, TH2, and TH3 are not limited to the number shown in FIG. 1, and more screens may be provided.

[2. (Configuration of central processing system)
Next, the configuration of the aggregation processing system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the aggregation processing system 1 according to the embodiment. As shown in FIG. 2, the aggregation processing system 1 includes an advertiser terminal 10, a movie theater device 20, and an advertising device 100. The advertiser terminal 10, the movie theater device 20, and the advertising device 100 are connected via a network N so as to be communicable by wire or wirelessly. The aggregation processing system 1 shown in FIG. 2 may include a plurality of advertiser terminals 10 and a plurality of movie theater devices 20.

  The advertiser terminal 10 is an information processing apparatus used by an advertiser who desires to provide advertisement content in a movie theater. Specifically, the advertiser terminal 10 acquires information related to advertisement distribution in a movie theater from the advertisement device 100 according to an operation by the advertiser, or issues a purchase request for a right to provide advertisement content in the movie theater. Or send to.

  The advertiser may use the advertiser terminal 10 to request an agency to make a purchase request without sending a request for purchasing the right to provide advertisement content in the movie theater to the advertising device 100. In this case, it is the agency that makes the purchase request to the advertising device 100. In the following, the term “advertiser” is a concept that includes not only the advertiser but also the agency, and the term “advertiser terminal” includes the agency device used by the agency as well as the advertiser terminal. It is assumed to be a concept.

  The movie theater device 20 is an information processing device used by a movie theater administrator. For example, the movie theater device 20 transmits information related to the advertising space to the advertising device 100 or receives aggregated information aggregated by the advertising device 100. Further, the movie theater device 20 performs management of organization information related to the screening of the movie, processing for providing advertisement content to be distributed in the movie theater through the advertising device 100, and the like.

  The advertiser terminal 10 and the movie theater device 20 are realized by, for example, a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), or the like. Hereinafter, the notation “advertiser” includes processing by the “advertiser terminal 10” operated by the advertiser. Similarly, the expression “movie theater” includes processing by the “movie theater apparatus 20” operated by the administrator of the movie theater. For example, the notation “designated by the advertiser” may include the concept “designated by the advertiser terminal 10”.

  As described above, the advertising device 100 is a server device that aggregates information based on information about the advertising space transmitted from the movie theater device 20 or information acquired via the network N.

[3. Configuration of advertising device]
Next, the configuration of the advertising device 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertising device 100 according to the embodiment. As illustrated in FIG. 3, the advertising device 100 includes a communication unit 110, a movie theater information storage unit 121, an aggregate information storage unit 122, and a control unit 130. The advertising device 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator who uses the advertising device 100, and a display unit (for example, a liquid crystal display) that displays various types of information. You may have.

[3-1. Communication department)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the advertiser terminal 10 and the movie theater device 20 via the network N.

[3-2. (Storage section)
The movie theater information storage unit 121 and the aggregate information storage unit 122 are realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the movie theater information storage unit 121 and the aggregate information storage unit 122 have a data table that stores various information.

[3-3. (Movie Theater Information Storage Department)
The movie theater information storage unit 121 stores information on a movie theater as a facility, information on the movie itself, information on the organization of movies in the movie theater, and the like. The movie theater information storage unit 121 includes a movie theater table 121a, a main story table 121b, an advertisement frame table 121c, and an advertiser table 121d. Hereinafter, each table will be described.

[3-3 (1). (Cinema table)
The movie theater table 121a is a table that stores information related to movie theaters as facilities. Specifically, the movie theater table 121a stores information on movie theaters as facilities and information on individual movie theaters transmitted from the movie theater device 20.

  Here, FIG. 4 shows an example of the movie theater table 121a according to the embodiment. FIG. 4 is a diagram illustrating an example of the movie theater table 121a according to the embodiment. In the example shown in FIG. 4, the movie theater table 121a includes “movie theater”, “location”, “screen”, “number of seats”, “number of screens”, “capacity”, “number of mobilizations last year”, “mobilization” “Unit Price”.

  “Movie theater” indicates the name of the movie theater. For example, a movie theater “TH1” and a movie theater “TH2” may have different movie theater names and may have different ability to attract customers and customer base. For this reason, even for an advertising space incorporated in the same movie, different values may be set for the mobilization unit price depending on the movie theater.

  “Location” indicates the location of the movie theater. In facilities such as movie theaters, the ability to attract customers may vary depending on the location. Therefore, in the process of predicting the number of mobilization, information on the location of a movie theater may be used.

  “Screen” indicates a screening room in a movie theater equipped with a screen capable of projecting a movie and a spectator seat. In FIG. 4, the screen “SC11” and the screen “SC12” in the movie theater “TH1” indicate different screening rooms, and there may be a difference in the number of movies and the number of seats to be screened.

  The “number of seats” is the number of spectator seats provided at the screening place, and indicates the number of spectators that can be accommodated. The number of seats may vary from screen to screen. The “number of screens” is the total number of screens provided in the movie theater. The “capacity” is the total number of seats for each screen provided in the movie theater.

  “Last year's mobilization” indicates the number of movie theaters mobilized in the past year. The starting point of the past year is, for example, an arbitrary date and time such as the date when the advertising device 100 performs the aggregation processing or a predetermined day before the date when the advertising device 100 performs the aggregation processing. Although omitted from FIG. 4, the cinema table 121a may appropriately store the number of mobilizations in different periods such as the number of mobilizations last week, the number of mobilizations last week, and the number of mobilizations last month. .

  “Mobilization unit price” indicates the amount of consideration received by the movie theater for the provision of advertising content per audience. That is, the movie theater side receives an amount obtained by multiplying the set mobilization unit price and the actual number of mobilizations as consideration for providing advertisement content. In the example shown in FIG. 4, the mobilization unit price set in the movie theater TH1 is “300 yen”. Therefore, when the advertisement content is provided “once” to the audience of “100”, the movie theater TH1. The side receives "30000 yen" as consideration. The mobilization unit price may be set individually by the movie theater side or may be set by the advertising device 100.

  That is, FIG. 4 shows that the movie theater “TH1” is located in “Shibuya-ku, Tokyo”. Further, the movie theater TH1 includes a plurality of screens “SC11, SC12, SC13,...”, And the number of seats on the screen SC11 is “300 seats”. Further, the movie theater TH1 is provided with a screen of “10”, which indicates that the total number of people accommodated in the movie theater TH1 is “2000 people”. In addition, the number of mobilizations in the movie theater TH1 last year is “800000 people”, and “300 yen” is set as the mobilization unit price.

[3-3 (2). (Main table)
The main story table 121b is a table that stores information relating to the main movie feature to be screened in a movie theater. FIG. 5 shows an example of the main table 121b according to the embodiment. FIG. 5 is a diagram illustrating an example of the main table 121b according to the embodiment. In the example illustrated in FIG. 5, the main table 121b includes items such as “main title”, “elapsed weeks after opening”, “mobilization performance”, “number of distributed movie theaters”, and “others”.

  “Main title” indicates the title of a movie to be screened in a movie theater. For example, the main title “M1” and the main title “M2” indicate different movies.

  “Elapsed weeks after release” indicates the number of weeks that have elapsed since the movie shown in the main title was released. As for the movie before the release, “0” is written in the value of the number of weeks elapsed after the release.

  The “mobilization record” indicates the total number of mobilizations in the movie theaters to be counted during the period from the release of the movie to the counting. The mobilization record is updated, for example, when the advertising device 100 acquires information on the number of mobilizations counted in a movie theater every day. In other words, the main table 121b stores not only the number of mobilization results currently stored but also the total number of mobilization results. Note that the value of the mobilization performance item is blank for a movie for which the mobilization performance is not aggregated.

  “Number of movie theaters distributed” indicates the number of movie theaters to which the movie shown in the main title is distributed. For movies that are expected to be popular prior to release or for high audience demand, the number of distribution cinemas is expected to increase. The number of movie theaters distributed includes not only the number currently distributed but also the number of movie theaters scheduled to be distributed.

  “Others” indicates information on the main part of the movie other than the above items. The information included in the others is, for example, information as content such as a movie performer, a movie producer, and a country where the movie was produced. Further, the number of search queries and the like may be stored as an index representing the popularity of the main movie. The number of search queries indicates the number of main titles or the like input as search queries to a web server that provides a search service on the network N. Although omitted from FIG. 5, other items may appropriately store an index representing popularity such as the number of accesses to the official homepage of the movie.

  That is, in FIG. 5, the movie indicated by the main title “M1” has a mobilization record of “18000 people” in the number of elapsed weeks “1 week”, and the number of distributed movie theaters is “120”. Indicates. In addition, the movie indicated by the main title “M1” indicates that other information related to the performer is held.

[3-3 (3). (Advertising space table)
The advertisement space table 121c stores information related to the advertisement space. Here, FIG. 6 shows an example of the advertising space table 121c according to the embodiment. FIG. 6 is a diagram illustrating an example of the advertising space table 121c according to the embodiment. In the example illustrated in FIG. 6, the advertisement space table 121c includes “movie theater”, “advertisement space ID”, “distribution time”, “main title”, “screen”, “distribution schedule”, “predicted mobilization number”, and the like. Have items. In addition, the description about the already demonstrated item is abbreviate | omitted.

  The “advertisement space ID” indicates identification information for identifying the advertisement space. For example, the advertising device 100 can determine to provide predetermined advertising content in the advertising space identified by the advertising space ID “C111”.

  “Distribution time” indicates the length of time for which advertisement content is provided in a movie theater. In the example of FIG. 6, the unit of the delivery time is seconds. For example, it indicates that “60 seconds” is allocated as the distribution time to the advertising space C111.

  “Distribution schedule” indicates the date and time when the advertising content is provided to the audience in the advertising space. In the example shown in FIG. 6, the advertisement content is distributed on the designated screen in the order of the advertisement frame, with the distribution schedule as the start time of the advertisement distribution.

  The “predicted number of mobilizations” indicates the number of mobilizations predicted in the movie showing the advertising space. For example, a movie theater predicts the number of mobilizations for each screening, and holds information in which the predicted number of mobilizations correspond to the screenings. When the advertising device 100 receives information related to the organization of a movie from the movie theater device 20, the advertising device 100 also receives the predicted number of mobilizations. Further, when the movie theater does not hold information on the predicted number of mobilizations, the aggregating unit 132 described later predicts the number of mobilizations for each screening based on the past performance. Then, the aggregation unit 132 stores information on the predicted number of mobilizations in the advertisement space table 121c.

  That is, FIG. 6 shows an example in which the advertising space “C111” is an advertising space provided in the movie having the main title “M1” to be screened on the screen “SC11” in the movie theater “TH1”. At this time, the advertising content related to the advertising space “C111” is shown for “60 seconds” from “9:00 on May 10, 2014”. In addition, the number of mobilization related to the advertising space “C111” is predicted to be “150 people”.

  Although omitted from the illustration in FIG. 6, the advertisement space table 121c may store the actual number of mobilizations together with the predicted number of mobilizations after the delivery schedule related to the advertisement space elapses. That is, the advertising space table 121c stores the actual number of mobilizations and also stores an error between the predicted number of mobilizations and the actual number of mobilizations. Each processing unit of the control unit 130 to be described later can use the actual number of mobilizations, an error between the actual number of mobilizations and the predicted number of mobilizations, and the like for each process.

[3-3 (4). Advertiser table)
The advertiser table 121d stores information on advertisers who have purchased the right to provide advertising content in a movie theater. Here, FIG. 7 shows an example of the advertiser table 121d according to the embodiment. FIG. 7 is a diagram illustrating an example of the advertiser table 121d according to the embodiment. In the example illustrated in FIG. 7, the advertiser table 121 d includes items such as “advertiser ID”, “advertisement content ID”, and “distribution scheduled advertisement space”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. The “advertisement content ID” indicates identification information for identifying the advertisement content that the advertiser desires to provide at the movie theater. Here, the advertisement content that is actually distributed to the movie theater may be stored in the movie theater information storage unit 121 of the advertising device 100 or in a storage server that stores the advertising content provided separately from the advertising device 100. It may be stored. In this case, the advertising device 100 identifies the advertising content stored in the external storage server based on the advertising content ID stored in the advertiser table 121d. Then, the advertising device 100 controls the storage server to distribute the specified advertising content to the movie theater.

  The “distribution-scheduled advertisement space” refers to an advertisement space in which advertisement content desired by the advertiser is actually provided. The advertising space to be distributed can be changed in real time depending on conditions specified by the advertiser, the number of predicted mobilizations, changes in the composition information in the movie theater, and the like.

  That is, FIG. 7 shows that the advertiser identified by the advertiser ID “CL11” provides the advertisement content “A11” at the movie theater. Then, the advertisement content A11 indicates that distribution is planned for the advertisement space “C111 and C211”.

[3-4. (Aggregated information storage unit)
The aggregated information storage unit 122 stores information aggregated by the aggregating unit 132 described later. The aggregate information storage unit 122 includes an area table 122a and a time table 122b. Hereinafter, each table will be described.

[3-4 (1). (Regional table)
The regional table 122a is a table that stores aggregated information that is aggregated by the items of the movie theater location area and the main title for the organization information received from each movie theater. As mentioned above, the movie theater location may be divided by region, such as “Kanto”, “Kinki”, “Kyushu”, by prefecture, or by 23 wards of Tokyo. It's okay.

  Here, FIG. 8 shows an example of the area table 122a according to the embodiment. FIG. 8 is a diagram illustrating an example of the area table 122a according to the embodiment. In the example illustrated in FIG. 8, aggregate information DB01 to 03 is stored in the region table 122a.

  The consolidated information DB 01 is scheduled to be screened “10000 times” within a predetermined period in the “Kanto” region for the movie that is the main title M1, and an advertising space of “50000” frame is provided along with the screening. It is shown that In addition, the predicted mobilization number in the screening is “1.5 million”, and the average mobilization unit price in the aggregated movie theater is “300 yen”.

[3-4 (2). Time table)
The time table 122b is a table that stores aggregated information that is aggregated by the items of the movie schedule and the main title for the organization information received from each movie theater. Movie screening schedules are grouped, for example, every three hours.

  Here, FIG. 9 shows an example of the time table 122b according to the embodiment. FIG. 9 is a diagram illustrating an example of the time table 122b according to the embodiment. In the example illustrated in FIG. 9, the aggregation information DBs 11 to 13 are stored in the time table 122b.

  The aggregate information DB 11 is scheduled to be screened “200 times” nationwide between “0 May 1st, 2014 at 9: 00 to 12:00” and the main title M1 will be, It shows that an advertising space of “1000” is provided. In addition, the predicted mobilization number in the screening is “20,000 people”, and the average mobilization unit price in the aggregated movie theater as a whole is “250 yen”.

  The area table 122a and the time table 122b stored in the aggregate information storage unit 122 are examples of aggregate information. The aggregated information storage unit 122 appropriately stores aggregated information aggregated with different items. Further, the items related to aggregation shown in the examples of the area table 122a and the time table 122b can be combined as appropriate. For example, for the movie of the main title M1, aggregated information that is aggregated about information such as the number of times of screening in a predetermined area and the number of advertising spaces can be created. Such aggregated information is created by, for example, the aggregating unit 132 that receives designation of items to be aggregated from the advertiser.

[3-5. Control unit)
Returning to FIG. 3, the control unit 130 will be described. The control unit 130 is configured such that, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like stores various programs (corresponding to an example of an aggregation program) stored in a storage device inside the advertising device 100 as RAM. This is realized by being executed as The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 3, the control unit 130 includes a reception unit 131, an aggregation unit 132, a provision unit 133, an allocation unit 134, a distribution unit 135, an acquisition unit 136, and a calculation unit 137. Implements or executes the functions and operations of information processing described below. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

[3-5 (1). (Reception Department)
The receiving unit 131 receives information about the organization of a movie in a movie theater, and includes organization information including information about advertisement content provided together with the movie. Specifically, the receiving unit 131 according to the embodiment receives the information by receiving the composition information in the movie theater transmitted from the movie theater device 20. The reception unit 131 stores the information in a corresponding table in the movie theater information storage unit 121.

  The accepting unit 131 accepts information regarding the number of advertising spaces related to the provision of the advertising content or the time allocated for the provision of the advertising content as the organization information. In addition, the reception unit 131 displays the title of the movie provided in the movie theater, the screen that is the screening location for the movie, the schedule for the movie, and the number of times the movie has been displayed for a predetermined period. At least one piece of information is received. In addition, the reception unit 131 receives, for example, information related to a mobilization unit price as information regarding the predicted mobilization number that is predicted in a movie theater or as a consideration received by the facility by providing advertisement content. In addition, the reception part 131 does not need to receive all of the above organization information simultaneously. That is, the reception unit 131 can receive the knitting information at any time.

  The receiving unit 131 also receives information such as a change about information related to a movie theater. For example, the reception unit 131 receives information such as a change in a movie schedule in a movie theater from the movie theater device 20. In this case, the reception unit 131 updates the information stored in the storage unit 120 based on the change.

  Moreover, the reception part 131 may receive the information regarding the advertising activity held in a movie theater with organization information. For example, the reception unit 131 receives a discount campaign planned by a movie theater, event information associated with the release of a movie, and the like. The reception unit 131 also determines the price when the price set for the advertising space may change depending on the day of the week or a holiday in the movie theater (for example, when the price set for the advertising space increases on a holiday). Also accept the information.

  In addition, the reception unit 131 may receive information regarding the index of popularity of the movie. Specifically, the reception unit 131 receives the number of search queries related to movies from a web server that provides a search service. That is, the reception unit 131 receives the number of search queries related to the movie title itself and the names of producers and performers related to the movie by accessing a web server that provides a search service. Note that the receiving unit 131 is not limited to a web server that provides a search service, and may receive information on a popularity index of a movie from a predetermined web server on the network N. For example, the reception unit 131 receives information such as the number of accesses to the official homepage of a predetermined movie.

[3-5 (2). (Aggregation Department)
The aggregating unit 132 aggregates the organization information and the information about the movie theater for each predetermined item. Specifically, the aggregating unit 132 according to the embodiment aggregates, for each item, a movie screening schedule, information about an advertisement frame, and the like as organization information and information about a movie theater as a facility. Then, the aggregating unit 132 appropriately stores aggregated information obtained by aggregating predetermined information in each table of the aggregated information storage unit 122.

  The aggregation unit 132 includes at least one of the area where the movie theater is located, the main title of the movie provided in the movie theater, the date when the movie is shown, and the number of times the movie is shown during the given period as the predetermined item to be aggregated. Aggregate using one piece of information. Further, the aggregation unit 132 can appropriately combine predetermined items to be aggregated.

  Further, the aggregation unit 132 aggregates the organization information and the information about the movie theater for each item designated by the advertiser in the sales service provided by the providing unit 133 described later. That is, the aggregating unit 132 aggregates information requested by the advertiser when providing advertising content in a movie theater. Specifically, the aggregating unit 132 aggregates information on the number of movie screenings and advertising space in each region in accordance with the designation of an advertiser who desires to provide advertising content in a movie theater located in a predetermined region. To do. For example, when receiving the designation as “Tokyo” from the advertiser, the aggregating unit 132 aggregates the held organization information, information on movie theaters, and the like for each “Tokyo”. That is, the aggregating unit 132 aggregates information such as the number of times a movie is shown in a movie theater located in “Tokyo” and the number of advertising spaces.

  The aggregating unit 132 aggregates the organization information and information about the movie theater for each item designated from the movie theater side. That is, the aggregating unit 132 aggregates information according to items specified by the movie theater side in order to provide information desired by the movie theater in response to a request from the movie theater side. Further, the aggregating unit 132 may create comparison information that is information indicating a comparison between the aggregated information and the organization information received from the movie theater. Specifically, the aggregating unit 132 creates comparison information regarding the organization, mobilization status, mobilization unit price, etc. of each movie theater other than the predetermined movie theater in response to a request from the predetermined movie theater. .

  Note that the aggregation unit 132 can also aggregate by assuming such items when the composition information received from the movie theater does not include the predicted mobilization number or the mobilization unit price. For example, the aggregating unit 132 determines the number of mobilizations in the movie theater TH1, the past number of mobilizations in the movie theater TH1, the trend of the number of mobilizations in the movie theater TH1, the number of mobilizations in each movie theater other than the movie theater TH1, and TH1. Prediction is based on popularity, such as the number of search queries for movies shown over the next week, and changes in popularity. Further, when the mobilization unit price in the movie theater TH1 is not set, the aggregation unit 132 assumes the mobilization unit price based on the mobilization unit price of each movie theater located in the same area other than the movie theater TH1. As a result, the aggregating unit 132 allows the information to be smoothly aggregated even when the composition information is incomplete.

  The aggregating unit 132 is not limited to using the number of search queries as an index representing the popularity of movies, but the number of posts related to movies in an SNS (Social Networking Service) service, the number of accesses to official websites of movies, etc. May be used. Similarly, the aggregating unit 132 may also use an index of the predicted number of mobilizations regarding the transition of the popularity of the movie due to the rate of increase in the number of accesses and the number of posts in a predetermined period.

  The aggregation unit 132 can also verify the accuracy by comparing the predicted number of mobilizations stored in the advertising space table 121c with the actual number of mobilizations. By repeating this verification process, the aggregating unit 132 can perform a recursive prediction process including an error in a prediction process performed in the past, so that the number of mobilizations can be predicted with higher accuracy. It becomes possible.

[3-5 (3). (Providing department)
The providing unit 133 presents aggregated information, which is information aggregated by the aggregating unit 132, and provides a sales service for the right to provide advertisement content in a movie theater. Specifically, the providing unit 133 according to the embodiment presents the aggregated information DB01 aggregated by the aggregating unit 132, information aggregated for each item designated by the advertiser, and the like to the advertiser.

  For example, the providing unit 133 provides a sales service of the right to present aggregated information and provide advertisement content in a movie theater by transmitting a predetermined web page to the advertiser terminal 10. Then, the providing unit 133 accepts designation of items for collecting information from the advertiser on a predetermined web page. In this case, the providing unit 133 further presents information newly aggregated by the aggregating unit 132 to the advertiser.

  The providing unit 133 can also provide the aggregated information to the advertiser together with information related to the advertising activities held in the movie theater that the receiving unit 131 receives. Thereby, the advertiser can grasp the movie theater in which a promotion activity such as a predetermined campaign is performed.

  Then, the providing unit 133 receives from the advertiser terminal 10 a purchase request for the right to provide advertising content in the movie theater. Specifically, the providing unit 133 receives a purchase request for the right from the advertiser terminal 10 via, for example, a web page. Then, the providing unit 133 stores the advertiser ID related to the advertiser terminal 10 that received the purchase request in the advertiser table 121d. In addition, when there is an advertisement space specification related to the received purchase request or other conditions, the providing unit 133 appropriately stores it in the advertiser table 121d.

  Next, the providing unit 133 accepts advertisement content submission from the advertiser terminal 10 of the advertiser who is the purchaser. Then, the providing unit 133 stores an advertising content ID for identifying the advertising content in the advertiser table 121d in association with the purchaser's advertising space ID.

  The providing unit 133 may not only provide the sales service before the movie is first shown in the movie theater, but also provide the sale service after the movie is first shown in the movie theater. In general, not all advertising space is purchased by advertisers before a movie is first shown in a movie theater. In this case, the providing unit 133 may provide a sales service even after the movie is screened in the movie theater.

  The providing unit 133 can also provide aggregate information that is information aggregated by the aggregating unit 132 to the movie theater side. Then, when the aggregation unit 132 aggregates information by newly specifying an item from the movie theater side, the provision unit 133 provides the aggregate information to the movie theater side. In addition, when the providing unit 133 is requested to provide comparison information from the movie theater side, the providing unit 133 provides the comparison information to the movie theater side. The providing unit 133 can also provide the movie theater with comparison information between information on the predetermined items constituting the aggregated information and information corresponding to the predetermined items in the organization information received from the movie theater.

[3-5 (4). (Allocation)
The allocating unit 134 allocates the advertising content to be provided in the movie theater to the advertising space based on the organization information received by the receiving unit 131 and the information regarding the advertiser purchase request received by the providing unit 133. Specifically, the allocating unit 134 according to the embodiment provides the advertising content to be provided in the movie theater based on the composition information received by the receiving unit 131 and the information on the purchase request of the advertiser received by the providing unit 133. To the inventory. In this case, the assigning unit 134 appropriately uses information in each table in the movie theater information storage unit 121 and information in each table in the aggregate information storage unit 122.

  Further, the allocation unit 134 may allocate the advertising content to the advertising space that is predicted to have the largest number of viewers of the advertising content among the advertising space that meets the purchase request of the advertiser. That is, the assigning unit 134 refers to the predicted number of mobilizations for each extracted advertisement space. Then, the assigning unit 134 assigns the advertising content to an advertising space that is expected to have the highest advertising revenue, that is, an advertising space with a large number of predicted mobilizations.

  Note that the assigning unit 134 also refers to the relationship between the advertisement space assigned to the advertisement content and the advertisement content assigned before and after the advertisement space. For example, the allocation unit 134 refers to the relationship when the plurality of predetermined advertisers should not be provided at the same time (for example, when the advertisers are peers and are in a competitive relationship), and the advertising content Adjust assignments. Then, the assigning unit 134 associates the advertising space ID scheduled to be distributed, which is the advertising space assigned to the advertising content, and the advertising content ID, and stores them in the advertiser table 121d.

[3-5 (5). (Delivery Department)
The distribution unit 135 distributes the advertising content to the movie theater. Specifically, the distribution unit 135 according to the embodiment distributes the corresponding advertisement content to the movie theater apparatus 20 of the movie theater that actually provides the audience with the corresponding advertisement content based on the information regarding the advertisement space allocated by the allocation unit 134. To do.

[3-5 (6). (Acquisition Department)
The acquisition unit 136 acquires information about the performance in the movie theater as information about the movie theater. Specifically, the acquisition unit 136 according to the embodiment acquires the results of the number of spectators mobilized in the movie theater as information on the results in the movie theater.

  That is, when the advertisement content is provided, the acquisition unit 136 acquires information on the number of mobilizations, which is the actual number of spectators in the movie theater, from the movie theater (for example, the movie theater device 20). The acquisition unit 136 appropriately stores the acquired information on the actual number of mobilizations in each table in the movie theater information storage unit 121.

  A movie theater (for example, the movie theater device 20) can determine the number of mobilizations based on information obtained from a sales terminal that sells tickets. However, the present invention is not limited to this example, and the movie theater is provided with, for example, an audience information acquisition device for acquiring information on the audience who actually visited the movie theater. This audience information acquisition apparatus corresponds to at least one device such as a camera and an access point, for example. When the spectator information acquisition device includes a camera, the camera images, for example, a movie theater. Thereby, the movie theater apparatus 20 can obtain | require mobilization number from the image imaged by the audience information acquisition apparatus. When the spectator information acquisition apparatus includes an access point, the access point communicates with mobile terminals held by individual spectators by wireless communication such as WiFi (Wireless Fidelity) (registered trademark). Thereby, the movie theater apparatus 20 can obtain | require the number of mobilization by counting the number of the portable terminals communicated with the audience information acquisition apparatus.

[3-5 (7). (Calculation part)
The calculation unit 137 calculates the box office performance of the movie theater based on the information on the results acquired by the acquisition unit 136. Specifically, the calculation unit 137 according to the embodiment calculates the performance performance of the corresponding movie theater based on the actual number of spectators mobilized in a predetermined movie theater.

  For example, the calculation unit 137 calculates the performance performance of the movie theater by multiplying the number of mobilizations in a predetermined movie theater by the movie screening fee set by the movie theater side. Note that the calculation unit 137 may calculate the advertising revenue of the movie theater by multiplying the number of mobilizations in the predetermined movie theater by the mobilization unit price related to the provision of the advertising content.

  Then, the calculation unit 137 appropriately stores the calculated information in each table in the movie theater information storage unit 121. The aggregating unit 132 can also aggregate the information calculated by the calculating unit 137. The providing unit 133 may provide the information calculated by the calculating unit 137 to the movie theater side or an advertiser.

[4. (Aggregation procedure)
Next, with reference to FIG. 10 and FIG. 11, a procedure of aggregation processing by the advertising device 100 according to the embodiment will be described. First, in FIG. 10, the aggregation process by the advertising device 100 and the process of providing aggregate information to the advertiser will be described. FIG. 10 is a flowchart showing the procedure of the aggregation process by the advertising device 100 and the process of providing the aggregated information to the advertiser.

  As illustrated in FIG. 10, the reception unit 131 receives information related to the advertising space from the movie theater (Step S <b> 101). Then, the aggregating unit 132 aggregates the received information for each predetermined item (step S102).

  Then, the providing unit 133 provides the information aggregated by the aggregation unit 132 to the advertiser (Step S103). Then, the providing unit 133 determines whether designation of items to be aggregated from the advertiser has been received (Step S104). When designation of an item to be aggregated from the advertiser is received (step S104; Yes), the aggregating unit 132 newly aggregates information with the item designated by the advertiser (step S105). In this case, the providing unit 133 provides the newly aggregated information to the advertiser (Step S103).

  On the other hand, when the designation of items to be aggregated from the advertiser is not accepted (step S104; No), the providing unit 133 determines whether or not a purchase request for the right to provide the advertising content in the movie theater has been accepted (step S104). S106). When the purchase request is not accepted (step S106; No), the providing unit 133 waits until the purchase request is accepted.

  On the other hand, when the purchase request from the advertiser is received (step S106; Yes), the providing unit 133 determines a purchaser of the right (step S107).

  Subsequently, the assigning unit 134 assigns the advertisement content to the appropriate advertisement space based on the purchase request and the information related to the advertisement space (step S108). Then, the distribution unit 135 distributes the advertising content to the movie theater device 20 corresponding to the allocated advertising space (step S109).

  Thereafter, the acquisition unit 136 acquires information regarding the actual number of mobilizations in the advertising space related to the provision of the advertising content (step S110). And the calculation part 137 calculates the box office result of a predetermined movie theater based on the information regarding this actual mobilization number (step S111). Thus, the aggregation process and the process of providing aggregate information to the advertiser by the advertising device 100 according to the embodiment are completed.

  Next, with reference to FIG. 11, an aggregation process by the advertising device 100 and a process for providing aggregate information to a movie theater will be described. FIG. 11 is a flowchart showing the procedure of the aggregation process by the advertising device 100 and the process of providing the aggregation information to the movie theater. Note that steps S201 and S202 shown in FIG. 11 correspond to steps S101 and S102 shown in FIG.

  The providing unit 133 provides the information collected by the collecting unit 132 to the movie theater (step S203). Then, the providing unit 133 determines whether designation of items to be aggregated from the movie theater has been received (step S204). When the designation of the item to be aggregated from the movie theater is received (step S204; Yes), the aggregation unit 132 newly aggregates information with the item designated from the movie theater (step S205). In this case, the providing unit 133 provides the newly aggregated information to the movie theater (Step S203).

  On the other hand, when the designation of items to be aggregated from the movie theater is not accepted (step S204; No), the providing unit 133 further determines whether a request for predetermined comparison information has been accepted from the movie theater (step S206). ). When the request is not accepted (step S206; No), the process of providing the aggregate information to the movie theater is finished.

  On the other hand, when the request for comparison information is received from the movie theater (step S206; Yes), the providing unit 133 provides the movie theater with comparison information corresponding to the request from the movie theater (step S207). As described above, the aggregation processing and the provision processing of the aggregation information to the movie theater by the advertising device 100 according to the embodiment are completed.

[5. (Modification)
The advertising device 100 described above may be implemented in various different forms other than the above embodiment. Therefore, in the following, another embodiment of the advertising device 100 will be described.

[5-1. Example of aggregate information)
In the above embodiment, as an example in which the aggregating unit 132 aggregates the organization information received from the movie theater and the information related to the movie theater for each predetermined item, the aggregation is performed based on the items of the main title and the movie theater location area. The information DBs 01 to 03 and the aggregate information DBs 11 to 13 aggregated according to the items of the main title and movie screening schedule are illustrated. However, without being limited to the above example, the aggregating unit 132 may aggregate information for each different item, or may aggregate information by combining items to be aggregated. This point will be described below with reference to FIG.

  FIG. 12 is a diagram illustrating an example of aggregated information according to the modification. In FIG. 12, an aggregate information DB 21 is shown as an example of aggregate information according to the modification. The aggregate information DB 21 is information aggregated according to items of a movie theater location area and a movie screening schedule. In the example of FIG. 12, the aggregated information DB 21 includes information about a movie theater located in “Shibuya-ku, Tokyo”, and the movie screening schedule is “May 10th 9: 00 to 12:00”, “ The organization information of movies that are “May 10 12:00 to 15:00” and “May 11 9:00:00 to 12:00” are collected.

  In this case, the aggregating unit 132 is information regarding each movie theater located in “Shibuya-ku, Tokyo”, and is related to the screening of a movie whose screening schedule is “May 10th 9: 00 to 12: 00”. Information is extracted from each table in the movie theater information storage unit 121. Then, the aggregating unit 132 aggregates information such as the number of times a movie corresponding to the above item, the number of advertising spaces, the predicted number of mobilizations, and the mobilization unit price. Then, the providing unit 133 provides the aggregate information DB 21 to the advertiser or the movie theater.

  In this case, the advertiser can refer to the aggregate information DB 21 and determine whether or not to request the purchase of the right to provide the advertising content in the movie theater. For example, it is assumed that a predetermined advertiser desires to purchase all the advertising spaces in each movie theater located in “Shibuya-ku, Tokyo” from “May 10th to May 11th”. In this case, the advertiser can easily confirm the number of persons expected to be able to view the advertisement content and the amount of consideration for providing the advertisement content by referring to the aggregate information DB 21. Further, when the advertiser designates, for example, an item of the main title of a movie from the advertiser, the aggregating unit 132 collects information added with the item of the main title of the movie. Thereby, the providing unit 133 can provide aggregated information including more detailed information to the advertiser.

  As described above, the aggregation unit 132 according to the modified example can aggregate information for each of various different items. Further, the providing unit 133 according to the modification can provide the aggregated information to the advertiser. For example, the providing unit 133 provides the aggregated information DB 21 illustrated in FIG. 12 to allow the advertiser to easily grasp information related to the advertising space of a movie theater located in Shibuya-ku, Tokyo within a predetermined period. be able to.

  In general, it is difficult to acquire all information related to the advertising space for each movie theater. Each movie theater has, for example, a different operating company or different information disclosure regarding advertisement provision. Therefore, it is difficult for an advertiser to acquire all information and to provide advertisement content simultaneously in all movie theaters in Shibuya-ku, Tokyo during a predetermined period.

  On the other hand, according to the advertising device 100, the advertiser can easily acquire information related to the advertising space of the movie theater located in Shibuya-ku, Tokyo. Thereby, the advertiser can easily purchase the right to provide the advertising content in all the advertising spaces of the movie theater located in Shibuya-ku, Tokyo. In this case, since the advertiser can occupy the advertising space of all the movie theaters in Shibuya-ku, Tokyo with the same advertising content, it can give a greater advertising effect to the consumer as an advertising campaign.

[5-2. Example of comparison information)
In the above embodiment, the providing unit 133 has shown an example in which comparison information that is information indicating comparison between the information aggregated by the aggregation unit 132 and the organization information received from the movie theater is provided to the movie theater. Here, the providing unit 133 may propose information update or the like to the movie theater when providing the comparison information based on the aggregated information and the comparison information.

  For example, it is assumed that the providing unit 133 is requested to compare information about a mobilization unit price with a movie theater other than the movie theater TH1 from a predetermined movie theater TH1. In this case, the providing unit 133 provides information related to the mobilization unit price in movie theaters other than the movie theater TH1 to the movie theater TH1.

  Then, the providing unit 133 may make a suggestion with the comparison information, for example, how much the advertising revenue is assumed to increase or decrease when the movie theater TH1 updates the mobilization unit price. At the time of the proposal, the calculation unit 137 mobilizes the movie theater TH1, for example, based on the predicted number of mobilization, the past results of advertising revenue, the mobilization unit price in a movie theater other than the movie theater TH1, the sales amount of the advertising space, and the like. The increase / decrease in the advertising revenue of the movie theater TH1 when the unit price is lowered by “10 yen” is calculated. Further, the calculation unit 137 may calculate an increase or decrease in the advertising revenue of the movie theater TH1 when the movie theater TH1 increases the mobilization unit price by “10 yen”. As described above, the providing unit 133 can also provide the movie theater TH1 with a proposal such as what value the movie theater TH1 sets the mobilization unit price to be expected to increase the advertising revenue.

  In this way, the advertising device 100 provides, for each movie theater, proposals for providing comparison information, advertisement content, and the like based on information aggregated from each movie theater. That is, the movie theater side can obtain useful comparison information and proposals by transmitting the organization information and the like to the advertising device 100. Thereby, the advertising device 100 can give each movie theater an incentive to transmit the composition information and the like to the advertising device 100. For this reason, the advertising device 100 receives organization information and the like from more movie theaters. In addition, the movie theater can set the price and advertisement space for providing appropriate advertising content by receiving aggregate information and the like from the advertising device 100. As a result, the advertising device 100 can promote the provision of advertising content in a movie theater.

[5-3. (Aggregation processing)
In the above-described embodiment, the example in which the aggregation unit 132 aggregates the organization information received from the movie theater and the information related to the movie theater for each predetermined item has been described. Here, the aggregating unit 132 can perform the aggregating process even before acquiring all information that can be stored in each table in the movie theater information storage unit 121, for example.

  For example, as described above, the aggregating unit 132 can aggregate the information by predicting the number of mobilizations even before receiving information on the predicted number of mobilizations from each movie theater. Further, the aggregating unit 132 can assume a mobilization unit price for information relating to a movie theater for which a mobilization unit price is not set based on a mobilization unit price set by a predetermined movie theater, a past performance, or the like.

  As described above, even if the information to be aggregated is incomplete, the aggregating unit 132 supplements the information based on information related to movie theaters other than the theater in which the information is incomplete, past results, and the like. be able to. Thereby, the aggregation unit 132 can provide the aggregated information to the advertiser and the movie theater at an early stage.

  Generally, the detailed screening schedule of a movie in a movie theater is determined one or two weeks before the actual screening schedule. For this reason, it is difficult for the movie theater side to determine the time related to the advertising space and the quantity of the advertising space before the detailed screening schedule of the movie is determined. Advertisers must be hesitant to purchase such rights when the dates and prices for providing advertising content in movie theaters are not determined.

  On the other hand, since the advertising device 100 provides information aggregated from each movie theater, the deficient information is supplemented based on information of other movie theaters. Thereby, the advertising device 100 can provide reliable information to an advertiser or a movie theater at an early stage. For this reason, the advertising device 100 can promote the provision of the advertising content in the movie theater. Note that the advertising device 100 can also give some kind of privilege to a movie theater that transmits organization information and the like at an early stage. Thereby, the advertising device 100 can give the movie theater an incentive to transmit information at an early stage.

[5-4. Management device]
Further, in the above-described embodiment, the receiving unit 131 has shown an example of receiving information related to the advertising space from the movie theater device 20. In addition, the distribution unit 135 has shown an example in which advertising content is distributed to the movie theater device 20. However, the advertising device 100 can perform the same processing not for the movie theater device 20 but for the movie theater management device 50 that manages a plurality of movie theaters, for example. This point will be described with reference to FIG. In the following description, a plurality of movie theater devices are described as movie theater devices 20 ₁ , 20 _2, and 20 ₃ .

FIG. 13 is a diagram illustrating a configuration example of the aggregation processing system 1 according to the modification. Note that the description of the configuration corresponding to FIG. 2 is omitted. As shown in FIG. 13, the distribution system 1 includes a movie theater management device 50 and movie theater devices 20 ₁ , 20 _2, and 20 ₃ managed by the movie theater management device 50. Although illustration is omitted, the movie theater management device 50 may manage more movie theater devices 20 _n (n is an arbitrary number).

In the example shown in FIG. 13, the advertisement system 100 performs a procedure to be performed on cinema apparatus 20 ₁ in the aggregation processing according to the embodiment described above with respect to theater management system 50. Advertising device 100, for example, receives information regarding movie theaters inventory including a cinema apparatus 20 ₁ from the theater management system 50. Incidentally, theater management system 50 is assumed to have received offer from previously cinema device 20 ₁ for such information. As a result, the advertising device 100 can also receive information from the movie theater device 20 and aggregate the information by performing a series of processes on the movie theater management device 50 as in the above-described embodiment. it can.

In this case, the process by the advertising device 100 may be simplified compared to the process according to the embodiment. Specifically, in the processing according to the above-described embodiment, in order for the advertising device 100 to receive information regarding the advertising space in a plurality of movie theaters, information is received from the plurality of movie theater devices 20 ₁ , 20 ₂ and 20 ₃ , respectively. It is necessary to accept. Further, the advertising device 100 needs to distribute the advertising content to a plurality of corresponding movie theater devices 20 ₁ , 20 _2, and 20 ₃ .

On the other hand, in the distribution process according to the modified example, the advertising device 100 performs processing for the plurality of movie theater devices 20 ₁ , 20 _2, and 20 ₃ by performing processing with the movie theater management device 50. To get similar results. That is, compared to each process according to the embodiment, the advertising device 100 according to the modification can reduce a series of processing procedures, and thus can simplify each process.

  The movie theater management device 50 is managed by, for example, a movie theater side (distribution company or the like) that is a facility. In this case, the notations such as “facility” and “movie theater” are concepts including such a movie theater management apparatus 50.

[5-5. (Delivery timing)
The distribution unit 135 can distribute the advertisement content to the movie theater device 20 in advance, and then distribute only the information of the advertisement content to be provided to the movie theater device 20 to provide the advertisement content in the movie theater. In this case, since the advertisement content data is distributed in advance, the distribution unit 135 only needs to distribute identification information for identifying the advertisement content provided in the movie theater.

  In general, advertising content provided in a movie theater is composed of high-quality moving images and has a large data capacity. For this reason, the advertisement content provided in the movie theater requires a considerable amount of time for distribution via the network N. On the other hand, as described above, the distribution unit 135 distributes the advertisement content data to the movie theater in advance. Therefore, the distribution unit 135 receives the acquisition request from the movie theater and actually distributes the advertisement content in the movie theater. It does not take time to distribute content data. As a result, the allocation unit 134 can allocate the advertising space and the advertising content to be distributed several seconds before the advertising content is actually distributed in the movie theater.

  Thereby, the advertising device 100 according to the modification can perform real-time allocation processing. Specifically, the advertising device 100 according to the modified example accepts submission of several types of advertising content from the same advertiser, and the mobilization situation of the theater where the advertising content is actually distributed, the attributes of the audience, etc. It is possible to assign the advertisement content to be provided according to the advertisement space.

[5-6. (Ad space)
Further, in the above-described embodiment, an example in which the advertising space is divided per unit time and represented by a quantity is shown. However, the advertising space may be represented by time. For example, the advertisement space may be provided in a manner such as “5 minutes”. In this case, the advertising device 100 can appropriately divide and handle the time of the advertising space. Further, the advertising device 100 may receive information related to the order of the advertising space from the movie theater. In this case, the advertising device 100 can also adjust the order in which the advertising content is provided and assign the advertising space.

[5-7. (Ad space position)
In the above embodiment, an example is shown in which the advertising space is incorporated before the main part of the movie. In other words, in the above embodiment, an example is shown in which the advertising content is screened before the main part of the movie. However, the timing at which the advertising content is screened is not limited to the above example. That is, the fact that the advertisement content is provided together with the movie means that it may be shown during the main part of the movie or after the main part of the movie. In addition, as described above, the advertisement content includes content that is provided by being superimposed on the main movie such as an overlay.

[5-8. Selling price〕
In the above embodiment, the calculation unit 137 has shown an example in which the amount of consideration for providing advertisement content is calculated based on the mobilization unit price set by the movie theater. However, movie theaters do not need to always set a mobilization unit price. For example, the calculation unit 137 may calculate the amount of consideration for providing the advertisement content based on the unit price for each advertising space, regardless of the mobilization unit price. Then, the calculation unit 137 may calculate the price for each advertising space allocated by the allocating unit 134 for each advertiser, and calculate the total amount of the advertising space as the amount of consideration for providing the advertising content.

[5-9. Example of content)
In the above embodiment, an example is shown in which a movie is used as the first content provided at the facility, and the second content provided together with the first content is an advertisement. However, the present invention is not limited to this example, and each content may have various modes. For example, the first content may include various events performed by mobilizing the audience, such as a theater and a concert. In addition, the second content may include a short film produced by a personal creator.

[5-10. (Advertisement delivery)
In the above-described embodiment, an example in which the distribution unit 135 distributes the advertisement content stored in the advertiser table 121d to the movie theater device 20 has been described. However, not limited to the above example, the advertising device 100 may perform processing related to distribution using an external device. For example, the advertising device 100 may exist on the network N and cause the advertising distribution device, which is a server device that can communicate with the advertiser terminal 10 and the movie theater device 20, to perform the distribution process.

  In this case, according to the control of the advertising device 100, the advertisement distribution device accepts submission of advertising content from the advertiser terminal 10 or stores the advertising content. Then, the advertising device 100 identifies the advertising content stored in the advertising distribution device based on the advertising content ID stored in the advertiser table 121d. Then, the advertising device 100 controls the advertising distribution device to distribute the specified advertising content to the movie theater device 20. In this case, the advertising device 100 may not have the distribution unit 135.

[6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  For example, the information stored in the movie theater information storage unit 121 and the aggregate information storage unit 122 illustrated in FIG. 3 may be stored in a storage server (not illustrated) instead of the advertisement device 100. In this case, the advertising device 100 appropriately acquires information stored in each data table such as the movie theater table 121.

  Further, in the above-described embodiment, an example in which the providing unit 133 provides a right sales service for providing advertisement content in a movie theater has been described. However, the advertising device 100 is not limited to the above example, and the right sales service may be performed using an external device. For example, the advertising device 100 can be provided on the network N by a sales service providing device that is a server device that can communicate with the advertiser terminal 10. In this case, the advertising device 100 may not include the providing unit 133.

  Moreover, in the said embodiment, the movie theater showed the example provided with an audience information acquisition apparatus in order to acquire the number of mobilization. However, the movie theater may be provided with further devices. For example, a movie theater includes a device that acquires information indicating that an advertisement has been shown in a movie theater. Specifically, the movie theater is provided with a sound collection device that collects sound in which advertisements are actually flowing in the movie theater. For example, the advertising device 100 can receive the collected voice data from the movie theater device 20 and present it as information to the advertiser. Thereby, the advertising device 100 can respond to an advertiser's request to confirm whether or not the advertisement is actually shown in the movie theater.

  Moreover, in the said embodiment, the movie theater was mentioned as a facility which provides 1st content, and the ticket charge was illustrated as a usage fee of the said facility. However, for example, the first content may include various events performed by mobilizing the audience, such as a theater and a concert. In this case, as the facility for providing the first content, various facilities such as a theater, a performance hall, and an outdoor play facility that can accommodate the spectators or enter the spectators are applicable.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

[7. Hardware configuration)
Further, the advertising device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 14, for example. Hereinafter, the advertisement apparatus 100 will be described as an example. FIG. 14 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the advertising device 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from other devices via the communication network 500 (corresponding to the network N shown in FIG. 2), sends the data to the CPU 1100, and transmits data generated by the CPU 1100 via the communication network 500. Send to other devices.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertising device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the movie theater information storage unit 121 and the aggregate information storage unit 122. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from other devices via the communication network 500.

[8. effect〕
As described above, the advertising device 100 according to the embodiment is information regarding the organization of a movie in a movie theater (an example of a facility) that provides a movie (an example of a first content), and is an advertisement content provided together with the movie. A reception unit 131 that receives organization information including information on (an example of the second content), and an aggregation unit 132 that aggregates the organization information and information about a movie theater for each predetermined item.

  Thereby, the advertising device 100 according to the embodiment can aggregate the organization information in each movie theater for each predetermined item. For this reason, the advertising device 100 according to the embodiment can give the advertiser an incentive regarding the provision of the advertising content by using such aggregated information. Therefore, the advertising device 100 according to the embodiment can promote the provision of the advertising content in the movie theater.

  In addition, the advertising device 100 according to the embodiment further includes a providing unit 133 that presents aggregated information that is information aggregated by the aggregating unit 132 and provides a right sales service for providing advertising content in a movie theater.

  As described above, according to the advertising device 100 according to the embodiment, the advertiser can purchase the right to provide the advertisement content in the movie theater with reference to the presented aggregated information. That is, the advertising device 100 according to the embodiment can provide the advertiser with a useful sales service performed by presenting the aggregated information.

  The aggregating unit 132 aggregates the organization information and the information about the movie theater for each item designated by the advertiser who uses the sales service. The providing unit 133 presents aggregated information aggregated for each item designated by the aggregating unit 132 as an advertiser.

  As described above, the advertising device 100 according to the embodiment can present aggregated information according to the advertiser's request. Thereby, the advertising device 100 according to the embodiment can facilitate the work of the advertiser to distribute the advertisement and reduce the burden on the advertiser, and therefore gives the advertiser an incentive for providing advertising content in the movie theater. be able to.

  Also, the providing unit 133 provides the aggregate information aggregated by the aggregating unit 132 to the movie theater. Thereby, the advertising device 100 according to the embodiment can provide the movie theater side with information such as the difference between the information in the predetermined movie theater and the aggregated information. For this reason, the movie theater side can appropriately adjust the organization and mobilization unit price of the movie.

  Also, the providing unit 133 provides the movie theater with comparison information that is information indicating comparison between the aggregated information and the organization information received from the movie theater.

  That is, according to the advertising device 100 according to the embodiment, the movie theater side can set an appropriate price for providing advertising content and an advertising space. That is, according to the advertising device 100 according to the embodiment, the movie theater side can expect to increase advertising revenue by efficiently selling the advertising space.

  In addition, the aggregation unit 132 may include at least one of an area where the movie theater is located, a title of the movie provided in the movie theater, a date when the movie is provided, and the number of times the movie is provided during the predetermined period as the predetermined item. Aggregate using information.

  Thereby, the advertising device 100 according to the embodiment can aggregate information in a form that easily meets the requests from advertisers and movie theaters. That is, according to the advertising device 100 according to the embodiment, the advertiser appropriately acquires the bid information of the movie theater, or submits the advertisement content for each screening place, regarding the provision of the advertisement content in the movie theater. There is no need to perform complicated work.

  In addition, the reception unit 131 receives information regarding the number of frames in which the advertisement content is provided or the time for which the advertisement content is provided as the organization information.

  Thereby, the advertising device 100 according to the embodiment can aggregate information desired when the advertiser provides the advertising content in the movie theater.

  In addition, the reception unit 131 receives information related to the advertising activities held in the movie theater together with the organization information. The providing unit 133 provides aggregate information to the advertiser together with information related to the advertising activities.

  As a result, the advertising device 100 according to the embodiment can grasp information related to promotional activities such as campaigns held in movie theaters, and therefore advertises the motivation to provide advertising content in movie theaters performing such promotional activities. It can be generated mainly.

  In addition, the reception unit 131 includes at least one of the title of the movie provided in the movie theater, the location where the movie is provided, the date when the movie is provided, and the number of times the movie is provided during a predetermined period as the organization information. Accept information. In addition, the reception unit 131 receives information regarding the number of mobilizations predicted in the movie theater or information regarding consideration received by the facility by providing advertisement content.

  Thereby, since the advertising device 100 according to the embodiment can grasp detailed organization information in the movie theater, it becomes easy to collect information according to the designation of conditions from the advertiser and the movie theater.

  In addition, the advertising device 100 according to the embodiment acquires, as information related to the movie theater, an acquisition unit 136 that acquires information related to the performance in the movie theater, and the entertainment performance of the movie theater based on the information related to the performance acquired by the acquisition unit 136. And a calculating unit 137 for calculating.

  Thereby, the advertising device 100 according to the embodiment can also aggregate information related to the performance in the movie theater. That is, the advertising device 100 according to the embodiment can also provide information about the performance performance of a predetermined movie theater to the advertiser or the movie theater.

  In addition, the acquisition unit 136 acquires the results of the number of spectators mobilized in the movie theater as information on the results in the movie theater. The calculating unit 137 calculates the performance performance of the movie theater based on the actual number of spectators mobilized in the movie theater.

  Thereby, the advertising device 100 according to the embodiment can aggregate information and calculate a box office result based on the actual number of mobilizations. Therefore, the advertising device 100 according to the embodiment can provide highly reliable information to the advertiser and the movie theater.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  In addition, the above-mentioned “section (module, unit)” can be read as “means” or “circuit”. For example, the providing unit can be read as providing means or a providing circuit.

DESCRIPTION OF SYMBOLS 1 Aggregation processing system 10 Advertiser terminal 20 Movie theater apparatus 100 Advertising apparatus 131 Reception part 132 Aggregation part 133 Provision part 134 Allocation part 135 Distribution part 136 Acquisition part 137 Calculation part

Claims (16)

Information relating to the organization of the first content in the facility from the facility providing the first content, information relating to the second content provided together with the first content , and the first content provided in the facility A reception unit that receives organization information including information on a mobilization unit price that is a unit price of the provision fee of the second content determined for each mobilization number at the time, and stores the received information in a predetermined storage unit ;
Referring to information stored in the predetermined storage unit, an aggregation unit that aggregates the organization information and information about the facility for each predetermined item;
A providing unit that presents aggregated information that is information aggregated by the aggregating unit and provides a sales service of a right to provide the second content at the facility;
An aggregation device characterized by comprising: Information relating to the organization of the first content in the facility, which includes information relating to the second content provided together with the first content, is received from the facility providing the first content, and the received information is predetermined. A reception unit to be stored in the storage unit of
Referring to information stored in the predetermined storage unit, an aggregation unit that aggregates the organization information and information about the facility for each predetermined item;
A providing unit that presents aggregated information that is information aggregated by the aggregating unit and provides a sales service of a right to provide the second content at the facility;
In the sales service provided by the providing unit, when a purchase request for the right to provide the second content is received, the purchase request is added to the frame for providing the second content based on the aggregated information. An assigning unit for assigning suitable second content;
An aggregation device characterized by comprising: The aggregation unit is
For each item designated by the user using the sales service, the organization information and the information on the facility are aggregated,
The providing unit includes:
Presenting aggregated information aggregated for each item specified by the user by the aggregation unit;
The aggregation device according to claim 1 or 2, wherein The providing unit includes:
Providing aggregated information aggregated by the aggregation unit to the facility;
The aggregation device according to claim 1, wherein the aggregation device is a device. The providing unit includes:
Providing the facility with comparison information that is information indicating a comparison between the aggregated information and the organization information received from the facility;
The aggregation device according to claim 1 , wherein the aggregation device is a device. The aggregation unit is
As the predetermined item, among the area where the facility is located, the title of the first content provided at the facility, the schedule when the first content is provided, and the number of times the first content is provided during a predetermined period Aggregate using at least one piece of information,
The aggregation device according to claim 1, wherein the aggregation device is a device. The reception unit
As the organization information, information on the number of frames in which the second content is provided or the time at which the second content is provided is received.
The aggregating apparatus according to any one of claims 1 to 6, characterized in that: The reception unit
Along with the organization information, accept information related to advertising activities held in the facility,
The providing unit includes:
Providing the aggregated information together with information related to the advertising activities to users who use the sales service ;
The aggregation device according to claim 1 , wherein the aggregation device is a device. The reception unit
As the organization information, a title of the first content provided at the facility, a provision location where the first content is provided, a schedule when the first content is provided, and provision of the first content during a predetermined period Accept at least one piece of information,
The aggregation device according to claim 1, wherein the aggregation device is a device. The reception unit
As the organization information, information on the number of mobilizations predicted in the facility, or information on consideration received by the facility by providing the second content, is received.
The aggregation device according to claim 1, wherein the aggregation device is a device. As the information on the facility, an acquisition unit that acquires information on the results in the facility,
Based on information on the results acquired by the acquisition unit, a calculation unit that calculates the box office performance of the facility;
The aggregation device according to claim 1, further comprising: The acquisition unit
As information on the results at the facility, obtain the results of the number of spectators mobilized at the facility,
The calculation unit includes:
Based on the performance of the number of spectators in the facility, the performance of the facility is calculated.
The aggregation device according to claim 11. An aggregation method performed by a computer,
Information relating to the organization of the first content in the facility from the facility providing the first content, information relating to the second content provided together with the first content , and the first content provided in the facility A reception process for receiving organization information including information on a mobilization unit price, which is a unit price of the provision fee of the second content determined for each mobilization number, and storing the received information in a predetermined storage unit ;
An aggregation step of referring to information stored in the predetermined storage unit and aggregating the organization information and information on the facility for each predetermined item,
A providing step of providing a sales service of a right to present aggregated information which is information aggregated by the aggregation step and to provide the second content in the facility;
The aggregation method characterized by including. Information relating to the organization of the first content in the facility from the facility providing the first content, information relating to the second content provided together with the first content , and the first content provided in the facility A reception procedure for receiving organization information including information on a mobilization unit price, which is a unit price of the provision fee of the second content determined for each mobilization number, and storing the received information in a predetermined storage unit ;
An aggregation procedure for referring to information stored in the predetermined storage unit and aggregating the organization information and information on the facility for each predetermined item,
A providing procedure for presenting aggregated information that is information aggregated by the aggregating procedure and providing a sales service of the right to provide the second content at the facility;
An aggregation program characterized by causing a computer to execute. An aggregation method performed by a computer,
Information relating to the organization of the first content in the facility, which includes information relating to the second content provided together with the first content, is received from the facility providing the first content, and the received information is predetermined. A reception process to be stored in the storage unit of
An aggregation step of referring to information stored in the predetermined storage unit and aggregating the organization information and information on the facility for each predetermined item,
A providing step of providing a sales service of a right to present aggregated information which is information aggregated by the aggregation step and to provide the second content in the facility;
When the purchase request for the right to provide the second content is received in the sales service provided by the providing step, the purchase request is added to the frame for providing the second content based on the aggregated information. An assigning step of assigning suitable second content;
The aggregation method characterized by including. Information relating to the organization of the first content in the facility, which includes information relating to the second content provided together with the first content, is received from the facility providing the first content, and the received information is predetermined. A reception procedure to be stored in the storage unit of
An aggregation procedure for referring to information stored in the predetermined storage unit and aggregating the organization information and information on the facility for each predetermined item,
A providing procedure for presenting aggregated information that is information aggregated by the aggregating procedure and providing a sales service of the right to provide the second content at the facility;
When a purchase request for the right to provide the second content is received in the sales service provided by the providing procedure, a frame for providing the second content is added to the purchase request based on the aggregated information. An allocation procedure for allocating suitable second content;
An aggregation program characterized by causing a computer to execute.

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