JP6083477B2 - Terminal device, information providing system, program, and information providing method - Google Patents

Description

  The present invention relates to a terminal device, an information providing system, a program, and an information providing method.

  Advertisement is one of important means for making customers know about products and services, and it is desired to deliver highly effective advertisements.

  For example, Patent Document 1 describes an example of a system for selecting and displaying advertisement data to be displayed from a plurality of received advertisements according to user preferences in mobile advertisements.

JP 2008-76906 A

  In the above system, since the advertisement distribution apparatus distributes only the advertisement to the user, there is a possibility that the advertisement effect cannot be sufficiently achieved for a user who is not interested in the advertisement. In addition, so-called TV commercials are known as advertisements for widely identifying products to a large number of unspecified customers. With such push-type advertisements alone, advertisements according to customer preferences can be distributed. There is a possibility that the advertising effect cannot be fully exhibited.

  Therefore, in order to solve the above-described problems, the present invention aims to enhance the advertising effect by displaying an advertisement tailored to a person.

  In order to achieve such an object, according to one aspect of the present invention, a first acquisition unit that acquires information stored in a storage unit in association with a position of a content to be displayed on a screen is selected. Second acquisition means for acquiring a position; display means for displaying the content; and the information associated with the position acquired by the second acquisition means during display of the content; and within a predetermined time And a control unit that executes different processing depending on whether the information associated with the plurality of positions is the same or different when the plurality of positions selected by the second acquisition unit are acquired. Providing the device.

  Moreover, this invention contains this terminal device and the server provided with the said storage means, The said server acquires the said position from the said terminal device, and acquires the said information corresponding to the said position from the said storage means. An information providing system for transmitting to the terminal device is provided.

  In addition, the present invention provides a first step of acquiring information stored in the storage means in association with a position of the displayed content on the screen, and a second step of acquiring the selected position on the screen. A third step of displaying the content and the information associated with the position acquired during the display of the content, and a plurality of positions selected within a predetermined time are acquired in the second step. In such a case, a program is provided for causing a computer to execute a fourth step of executing different processing depending on whether the information associated with the plurality of positions is the same or different.

  In addition, the present invention acquires information stored in the storage unit in association with the position of the displayed content on the screen, acquires the selected position on the screen, and displays the content and the content being displayed. The information associated with the acquired position is displayed, and when a plurality of positions selected within a predetermined time are acquired, the information associated with the plurality of positions is different from the same time Provides an information providing method for executing different processes.

  The present invention can enhance the advertising effect by displaying an advertisement tailored to a person.

3 is a diagram illustrating an example of a configuration of Embodiment 1. FIG. It is a figure which shows an example of the information storage part 21 of Embodiment 1. FIG. It is a figure which shows an example of related information. 5 is a diagram illustrating an example of a display 201. FIG. 3 is a diagram illustrating an example of a display unit 20. FIG. 5 is a diagram illustrating an example of a display 201. FIG. It is a figure which shows an example of a schedule table. It is a figure which shows an example of the information storage part 21 of Embodiment 2. FIG. 6 is a diagram illustrating an example of an operation according to the first embodiment. FIG. FIG. 10 is a diagram illustrating an example of an operation according to the second embodiment. 5 is a diagram illustrating an example of a display 201. FIG. It is a figure which shows an example of the terminal device 2 of Embodiment 3. 5 is a diagram illustrating an example of a display 201. FIG.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, the same components are denoted by the same reference numerals, and description thereof will be omitted as appropriate.

  In addition, each part which comprises the apparatus of each embodiment is comprised by hardware, such as a logic circuit. Each unit includes a control unit, a memory, a program loaded in the memory, a storage unit such as a hard disk for storing the program, a network connection interface, and the like, and may be realized by any combination of hardware and software. And unless there is particular notice, the realization method and apparatus are not limited.

  The control unit is composed of a CPU (Central Processing Unit) and the like, and operates the operating system to control the entire apparatus and the like, and for example, reads programs and data from a recording medium mounted on a drive device to a memory. Various processes are executed according to the above.

  The recording medium is, for example, an optical disk, a flexible disk, a magnetic optical disk, an external hard disk, a semiconductor memory, or the like, and records a computer program so that the computer can read it. The computer program may be downloaded from an external computer (not shown) connected to the communication network.

  The information distribution device 1 broadcasts information to the terminal device 2. The communication network may be a network configured by the Internet, a LAN (Local Area Network), a public line network, a wireless communication network, or a combination thereof.

<Embodiment 1>
Next, a first embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 shows an information distribution system according to the first embodiment. The information distribution system includes an information distribution device 1 and a terminal device 2, and the information distribution device 1 broadcasts various information to the terminal device 2 by wireless or wired communication. There may be a plurality of terminal devices 2.

  The information distribution apparatus 1 includes a distribution unit 10, a related information storage unit 11, and a content storage unit 12.

  The distribution unit 10 is, for example, a broadcasting device or the like possessed by a broadcasting station, and has a function of broadcasting information such as audio and video to an unspecified number of viewers by an electric signal or the like. The distribution unit 10 may transmit information not only to an unspecified number but also to a specified number or individual, or may transmit information via an Internet line such as Internet TV (television). Further, the distribution unit 10 acquires related information including an advertisement from the related information storage unit 11 and information on a position that defines a partial area on the display 201 of the terminal device 2 (screen position information). Send to.

  The content storage unit 12 is managed by a broadcasting station, for example, and stores content data (content). The content is, for example, a still image or a moving image including video and audio, and is stored in the content storage unit 12 in a predetermined format. For example, the broadcasting station may acquire content from a content creation company, a TV program creation company, or the like and store the content in the content storage unit 12. The content may be a so-called TV program broadcast program content.

  As shown in FIG. 2, the related information storage unit 11 associates the content with the content and information on the position that defines a partial area on the display 201 (described later in FIGS. 4 and 5) of the terminal device 2 Are stored in association with each other. In the following, the screen position information and the related information (table information in FIG. 2) corresponding to the content shown in FIG. For example, the content correspondence information may be acquired by a broadcasting station from a content creation company, a TV program creation company, an advertising agency, or the like and stored in the related information storage unit 11.

  The related information is information including advertisement data (advertisement). As shown in FIG. 3, for example, information (referred to as selection area related information) indicating contents related to content or a partial area of the content, advertisement, and the like ( It consists of address information (including URL (Uniform Resource Locator) etc.) indicating the storage area of the advertisement. The related information includes a still image or a moving image including video and audio, and is stored in the related information storage unit 11 in a predetermined format. For example, if part of the content is an image related to a building, the information related to the selected area is information explaining the history of the building, and the advertisement is an advertisement promoting a trip to the location of the building. Also good. In addition, when a part of the content is an image related to an antique, the selection area related information corresponding to the image is information explaining the history and value of the antique, and the advertisement is an art museum exhibiting the antique etc. It may be a URL to the ticket reservation site. Thus, TV program creation companies, advertising agencies, and the like can include advertisements related to content in related information.

  The screen position information is position information (for example, coordinates defined on the display 201) indicating a partial area on the display 201 of the terminal device 2, as shown in FIGS. FIG. 4 shows the state of a two-dimensional coordinate space in which the upper left corner of the rectangular display 201 is the origin (0, 0), the x axis is in the right direction, and the y axis is in the down direction. FIG. 4 shows an example in which the coordinates of the upper right corner of the display 201 are (100, 0), the coordinates of the lower left corner are (0, 100), and the coordinates of the lower right corner are (100, 100). How to take is not limited to this. Hereinafter, the screen position information will be described using this coordinate space as an example.

  Referring to the uppermost record in FIG. 2, “(0, 0), (50, 50)” of the screen position information and “related data 1” of the related information are associated with the content A. Yes. Here, in the screen position information “(0, 0), (50, 50)”, as shown in FIG. 4, the upper left corner coordinates are (0, 0), and the lower right corner coordinates are (50, 50). A rectangular area 1 is shown. This means that while the content A is displayed on the display 201, “related data 1” of the related information is associated with the area 1. 2, the screen position information “(50, 50), (100, 75)” and the related information “related data 2” are associated with the content A. ing. This is because while the content A is displayed on the display 201, as shown in FIG. 4, a rectangular area 2 whose upper left corner coordinates are (50, 50) and whose lower right corner coordinates are (100, 75). Is associated with “related data 2” of the related information.

  Note that the scale of the position information may be adjusted according to the display standard of the display 201 or the like. For example, if the display standard of the display 201 is 640 × 480 pixels, the position information may be adjusted by the display control unit 200 or the like so that the coordinate interval between the x-axis direction and the y-axis direction is 4: 3. .

  Further, the partial area on the display 201 may not be a rectangular area. For example, the partial area may be a circular area, and in this case, information on center coordinates and a radius may be stored in the related information storage unit 11 as screen position information.

  The terminal device 2 includes a display unit 20, an information storage unit 21, a position acquisition unit 22, and an output unit 23.

  The display unit 20 includes a display such as a plasma display panel, a liquid crystal display panel, or a CRT (Cathode Ray Tube), and has a display control function for outputting contents and advertisements. Specifically, the display unit 20 includes a display control unit 200 and a display 201 as shown in FIG. The display control unit 200 displays the received content and advertisement on the display 201. As shown in FIG. 5, the display 201 may be provided inside the terminal device 2 or may be installed outside. The display 201 may be a touch panel.

  The terminal device 2 including the display unit 20 includes, for example, a so-called TV receiver that receives TV broadcast waves installed in a home, a portable TV receiver that can be carried by a user, and a portable terminal that can receive one-segment broadcasting. Etc.

  The information storage unit 21 stores the above-described content correspondence information received from the information distribution device 1. That is, the content of the information storage unit 21 is the same as that of the related information storage unit 11, and the screen position information and the related information are stored in correspondence with the content as in the table shown in FIG. The information storage unit 21 may receive and store content correspondence information from an external device other than the information distribution device 1, or the information storage unit 21 in which the content correspondence information is stored in advance in the terminal device 2 is incorporated. May be.

  The position acquisition unit 22 acquires the position selected by the user on the display 201. For example, when the display 201 is a touch panel, the position acquisition unit 22 senses the position on the display 201 touched by the user. Further, the user may operate a pointer displayed on the display 201 using a pointing device such as a mouse or a remote controller, and the position acquisition unit 22 may detect the position indicated by the pointer. As described above, the user selects an interest image or the like in the content displayed on the display 201 by a touch operation, a click operation, or other instructions, and the position acquisition unit 22 acquires the selected position. When the user selects a plurality of positions within a predetermined time, the position acquisition unit 22 may acquire a plurality of positions selected by the user.

  The display control unit 200 displays content on the display 201 and acquires the position selected by the user from the position acquisition unit 22 during content display. Next, the display control unit 200 includes a region (referred to as a selection region) that includes the position acquired from the position acquisition unit 22 among the partial regions defined by the screen position information stored in the information report storage unit 21. Is obtained from the information storage unit 21 and displayed on the display 201. A specific example of the case where the user has selected the position of the coordinates (25, 25) on the display 201 will be described with reference to FIGS. The position acquisition unit 22 acquires coordinates (25, 25). In this case, the selected area is an area 1 defined by “(0, 0) (50, 50)” which is a partial area including the coordinates (see FIG. 4). Further, the related information corresponding to the area 1 that is the selected area is “related data 1” (see FIG. 2). Accordingly, when the user selects the coordinates (25, 25), the display control unit 200 displays “related data 1” on the display 201.

  When the user selects a plurality of positions within a predetermined time, the display control unit 200 displays all of the positions in the same partial area defined by the screen position information stored in the information storage unit 21 in advance. If included, the related information corresponding to the partial area may be displayed. For example, when the coordinates (25, 25) and the coordinates (30, 40) are selected, the display control unit 200 displays “related data 1” because both are the coordinates included in the region 1. May be.

  On the other hand, when the user selects a plurality of positions within a predetermined time, the display control unit 200 determines that the positions are included in a plurality of partial areas defined by the screen position information. The related information corresponding to the partial area may be displayed, or an error may be displayed. For example, when the positions of the coordinates (25, 25) and the coordinates (60, 70) are selected, these are the coordinates included in the region 1 and the region 2, respectively. “1” and “related data 2” may be displayed, respectively, or an error may be displayed because they are not included in one area.

  The output unit 23 outputs an identifier of an advertisement included in the displayed related information. The identifier of the advertisement is information for identifying the advertisement, and may be an ID given for each advertisement, a URL indicating a storage area in which the advertisement is stored, or the like. The output unit 23 may transmit the advertisement identifier to the information distribution apparatus 1 or may transmit it to another apparatus. For example, the output unit 23 may transmit an advertisement identifier to the accounting server. The output unit 23 may transmit an advertisement identifier each time related information is displayed, or may transmit the displayed advertisement identifiers together at a predetermined timing. Further, the output unit 23 may transmit the advertisement identifier to a device provided in the information distribution device 1 or an advertising agency. Thereby, the broadcasting station and the advertising agency can grasp what kind of advertisement the viewer has viewed and can also use it as marketing information.

  Next, the operation of the information distribution system in the present embodiment will be described with reference to FIG.

  The information distribution device 1 transmits content correspondence information and content to the terminal device 2 (step S10). Note that the terminal device 2 may receive the content correspondence information from another device instead of the information distribution device 1. The terminal device 2 stores the received content correspondence information in the information storage unit 21. Further, the terminal device 2 receives the content from the information distribution device 1, and the display control unit 200 displays the content on the display 201 (step S11). The terminal device 2 may receive the content correspondence information and the content at the same time, or may receive the content correspondence information in advance prior to the content. Next, when the user selects a position on the display 201 where the target image of interest is displayed, for example, when the target image of interest is displayed, the position acquisition unit 22 acquires the position (step S12). ). Next, the display control unit 200 acquires the position from the position acquisition unit 22, acquires related information corresponding to the selected area determined by the position from the information storage unit 21, and displays the related information on the display 201 (step S13). . Next, the output unit 23 outputs the identifier of the advertisement included in the displayed related information (step S14).

  Next, a more specific example of the above steps will be described with reference to FIGS. The terminal device 2 receives the content from the information distribution device 1 and displays the content on the display 201 (step S11).

  Next, for example, when the content is displayed on the display 201, the user selects a location where an image of interest is displayed. Here, it is assumed that the user has selected the position of the coordinates (60, 70) on the display 201 (see FIG. 4).

  In this case, the position acquisition unit 22 acquires the coordinates (60, 70) as position information (step S12). Since the coordinates (60, 70) are included in the area 2 of FIG. 4, the selected area is the area 2 defined by the screen position information “(50, 50), (100, 75)”. Since the related information corresponding to the selected area is “related data 2” as shown in FIG. 2, the display control unit 200 displays “related data 2” on the display 201 (step S13).

  As a result, on the display 201, the selection area related information and the advertisement as shown in FIG. 3 are displayed side by side. Note that advertisements and URLs may be displayed over the selection area related information, and the display method is not particularly limited.

  Next, the output unit 23 outputs the identifier of the advertisement to, for example, a charging unit (not shown) (a charging server outside the terminal device 2, an internal charging calculation unit, etc.) (step S14). That is, the output unit 23 may transmit the advertisement identifier to an external billing server or the like, or may output the advertisement identifier to a billing calculation unit (not shown) included in the terminal device 2. As a result, the accounting server, the accounting calculation unit, and the like can perform accounting processing based on the advertisement actually displayed on the display 201.

  The output unit 23 may output the area of the selected region to a charging unit that calculates a charging fee according to the area. Referring to FIG. 4, the area of the selected region is 2500 (= 50 × 50) for region 1, 1250 (= (100−50) × (75−50)) for region 2, and region 3. For example, 625 (= (100−75) × (100−75)). For example, since it is considered that the area having a larger area is easier for the user to touch and can be selected, the charging unit may set the charging fee larger in proportion to the size of the area received from the output unit 23. .

  According to the present embodiment, the advertisement corresponding to the position on the screen selected by the viewer is displayed while the content is displayed on the screen. In other words, according to the present embodiment, it is possible to display an advertisement that matches the viewer's interest to the viewer who is distributing the content. Therefore, according to the present embodiment, not only the advertisement is unilaterally distributed but also the content is distributed, and the viewer interested in the content or a part thereof is suitable for the viewer. Since the advertisement can be displayed, the advertising effect can be enhanced.

  In addition to displaying only the advertisement, the advertisement can be displayed together with the explanation of the image of interest selected by the viewer, so that the viewer can naturally display the advertisement without resistance, and the advertising effect can be improved. Can be increased.

<Embodiment 2>
Next, a second embodiment of the present invention will be described with reference to the drawings.

  In the present embodiment, an information distribution system when content is a moving image will be described. Since the basic configuration is the same as that of the first embodiment, main differences will be described.

  As described above, the moving image content may be a so-called TV program broadcast program content. In this case, each content may be broadcast according to a predetermined TV program schedule table as shown in FIG. 7, for example. That is, the content may be a broadcast program received by a TV receiver or the like by a TV broadcast wave distributed by a broadcast station. The TV program schedule table includes, for example, a time during which content is distributed for each channel, and is stored in advance in a storage unit (not shown) of the information distribution apparatus 1, for example. The channel included in the TV schedule table is identification information for identifying a frequency band or the like when each content is distributed. The time included in the TV schedule table is a time during which content is distributed from the information distribution device 1 to the terminal device 2 for each channel.

  As shown in FIG. 8, the content correspondence information stored in the information storage unit 21 in this embodiment includes, for each content, screen position information and related information corresponding to the time when the content is displayed on the display 201. It is associated. Since the content is a moving image and the image can change from moment to moment, even if it is the same content, the point that the screen position information and the related information can change with time is the difference from the first embodiment. is there. FIG. 8 shows the combination of the screen position information and the related information at the time 12: 15: 30-12: 16: 00 on December 10, 2010, and the next time 12:16. The screen position information and the combination of related information at: 00-12: 17: 00 are shown. 8 shows only the table related to the content α, the table is stored in the information storage unit 21 for each content, for example.

  By storing such a table in the information storage unit 21, even when the same content is being broadcast, the size and position of a partial area defined by the screen position information on the display 201 can change with time ( For example, as shown in FIG. 6, the size and position of a partial region surrounded by a dotted line may change according to time).

  Further, the display unit 20 can identify each content with reference to, for example, content header information, or with reference to channel information when a channel is different for each content.

  The information storage unit 21 may associate time, screen position information, and related information for each channel, not for each content.

  The time is, for example, the broadcast time of a TV program, but may be a relative time indicating the elapsed time from the start time of the program.

  The content correspondence information stored in the information storage unit 21 is received by the terminal device 2 from the information distribution device 1 in the related information storage unit 11 that stores the content correspondence information of the same content as described in the first embodiment. Alternatively, it may be received from another device.

  Further, the display unit 20 acquires the content from the information distribution device 1 in time series and sequentially displays the content on the display 201, and acquires the position selected by the user and the position from the position acquisition unit 22 during the content display. Time is acquired, and related information corresponding to the selected area including the position and time is acquired from the information storage unit 21 and displayed on the display 201.

  Next, the operation of the information distribution system in the present embodiment will be described with reference to FIG.

  The information distribution device 1 transmits content correspondence information and content to the terminal device 2 (step S20). Note that the terminal device 2 may receive the content correspondence information from another device instead of the information distribution device 1. The terminal device 2 stores the received content correspondence information in the information storage unit 21. Further, the terminal device 2 receives the content from the information distribution device 1, and the display control unit 200 displays the content on the display 201 (step S21). The terminal device 2 may receive the content correspondence information and the content at the same time, or may receive the content correspondence information in advance prior to the content. The information distribution device 1 transmits content that is a moving image in time series, and the terminal device 2 receives the content and sequentially displays it on the display 201.

  Next, the position acquisition unit 22 acquires the position on the display 201 selected by the user (step S22). The position acquisition unit 22 further acquires the time when the position is acquired (step S23). At this time, the position acquisition unit 22 may acquire the time from, for example, a clock built in the terminal device 2 or an external radio clock.

  Next, the display control unit 200 acquires related information determined from the position and time from the information storage unit 21 and displays the related information on the display 201 (step S24). Specifically, the display control unit 200 refers to the information storage unit 21 in FIG. 8 and corresponds to the time when the position acquisition unit 22 acquires the position, and includes a part including the position acquired by the position acquisition unit 22. Determine the region (selected region). Then, the display control unit 200 refers to the information storage unit 21 and displays related information corresponding to the selected area on the display 201.

  Next, the output unit 23 outputs the identifier of the advertisement included in the displayed related information (step S25).

  Next, a specific example of the above steps will be shown. Here, the case where the information distribution apparatus 1 distributes content based on the program schedule table of FIG. 7 will be described as an example. It is also assumed that the terminal device 2 has selected channel 1. In this case, as shown in FIG. 7, the information distribution apparatus 1 operates at 12: 15: 30-12: 30: 30 and 12: 31: 00-13: 00 on December 10, 2010. In order to transmit the content α, the terminal device 2 receives the content α in time series in this time zone and sequentially displays it on the display 201 (step S21). Here, it is assumed that the display is a touch panel.

  While the content α is displayed on the display 201, the user touches, for example, a portion on the display 201 where the image of interest is displayed. For example, it is assumed that an image of a building that is a part of the content α is displayed near the coordinates (60, 70) on the display 201 during the time 12: 15: 30-12: 16: 00. To do. In this case, the user who is interested in the building moves to the location of the coordinates (60, 70) on the display 201 while the building is displayed on the display 201 (for example, time 12:15:40). Select.

  Next, the position acquisition unit 22 acquires coordinates (60, 70) selected by the user as position information (step S22). Further, the position acquisition unit 22 acquires the time 12:15:40 when the coordinates are selected by the user (step S23).

  Next, the display control unit 200 acquires the coordinates and time from the position acquisition unit 22, acquires related information determined from the coordinates and time from the information storage unit 21, and displays the related information on the display 201 (step S24). In this example, time 12:15:40 is included between times 12: 15: 30-12: 16: 00. Therefore, the selection area corresponding to the time 12:15:40 and including a coordinate (60, 70) is the area 2 in FIG. Referring to FIG. 8, the related information corresponding to the selected area is “related data 2”. Therefore, the display control unit 200 displays “related data 2” on the display 201. As shown in FIG. 3, “related data 2” includes selected area related information, advertisements, etc. (for example, selected area related information explaining information related to a building selected by the user, and travel to the location of the building. The display control unit 200 displays these on the display 201 side by side.

  Next, the output unit 23 outputs the identifier of the advertisement to a billing unit or the like (step S25). The output unit 23 may output the time corresponding to the partial area stored in the information storage unit 21 to a charging unit that calculates a charging fee according to the time. Taking FIG. 8 as an example, during the time 12: 15: 30-12: 16: 00, the screen position information “(0, 0), (50, 50)” and the related information “related data 1” are displayed. "Is associated, and during the time 12: 16: 00-12: 17: 00, the screen position information" (25, 25), (75, 75) "and the related information" related data " 1 "is associated. Therefore, the output unit 23 is the time (the start time and the end time, or the length between them) when “related data 1” corresponds to a partial area on the display 201 12: 15: 30-12: A time of 17:00 or 1 minute 30 seconds may be output to the accounting unit. The charging unit may calculate a charging fee according to the time. For example, since the possibility that the partial area assigned to the display 201 for a long time is selected by the user increases, the charging unit may calculate the charging fee higher as the time is longer.

  Further, as shown in FIG. 11, “related data 1” of the related information is defined by coordinates (25, 25) and coordinates (50, 50) from 12:15:30 to 12:17:00. 11, the output unit 23 displays a partial area corresponding to the related information on the display 201 during the time 12: 15: 30-12: 17: 00. (In this case, 625 (= (50-25) × (50-25))) may be transmitted to the accounting unit. Thereby, the charging unit may calculate the charging fee according to the time and area.

  Note that the charging unit may calculate the charging fee based on the information in the related information storage unit 1 provided in the information distribution apparatus 1. When calculating the charging fee based on the position selected by the user as described above, the charging unit can charge the advertisement actually viewed by the user. On the other hand, when charging based on the screen position information and time information stored in the related information storage unit 1 in advance, the charging unit can charge according to the degree of possibility of being selected by the user It is. For example, when the partial area allocated to the related information is large or the allocated time is long, it is considered that the user is likely to select the area so that it can be easily touched by the user. You may set large.

  According to the present embodiment, the advertisement corresponding to the position on the screen selected by the user while the content is displayed on the screen is displayed. That is, according to the present embodiment, it is possible to display an advertisement suitable for a viewer who is distributing content. Therefore, according to the present embodiment, not only the advertisement is unilaterally distributed, but also the content is distributed, and the viewer's interest is given to the viewer who is interested in the content or a part thereof. Since the advertisement etc. suitable for can be displayed, the advertising effect can be enhanced. Further, according to the present embodiment, it is possible to enhance the advertising effect for the viewer who views the moving image content.

  In addition to displaying only the advertisement, the advertisement can be displayed together with the explanation of the image of interest selected by the viewer, so that the viewer can naturally display the advertisement without resistance, and the advertising effect can be improved. Can be increased.

<Embodiment 3>
Next, a third embodiment of the present invention will be described with reference to the drawings.

  FIG. 12 shows an example of a block configuration diagram of the mobile terminal 2 according to the present embodiment. The terminal device 2 includes a display unit 20 and a position acquisition unit 22. The position acquisition unit 22 acquires a position on the display 201 from the user. When the display unit 20 displays the content on the display 201 and acquires the position from the position acquisition unit 22 during content display, the display unit 20 displays related information corresponding to the selected region, which is a partial region including the position, from the information storage unit 21 to the display unit 20. Obtained from the related information storage unit 11 and displayed on the display 201.

  A specific example will be described with reference to FIG. FIG. 13 shows a still image that is the content displayed on the display 201 or a moving image content at a certain time. In the example of FIG. 13, region 1, region 2, and region 3 are designated as partial regions in the information storage unit 21, and the related information on the heel, the related information on the men's suit, Assume that it is stored in association with related information. Here, for example, when the viewer of the content is interested in the bag held by the leftmost man, the viewer selects the position where the bag is displayed.

  Next, the position acquisition unit 22 acquires information on the selected position (for example, coordinates defined on the display 201). Next, the display unit 20 acquires a partial region (selection region) including the coordinates acquired by the position acquisition unit 22 from the information storage unit 21. In this case, since the wrinkles are included in the region 1, the related information of the corresponding wrinkles is displayed on the entire surface or a part of the display 201. As a result, viewers who are interested in 見 る can view 関 連 related information, and advertising agencies and the like can include 鞄 advertisements in 関 連 related information. Can show advertisements.

  In addition, although the information delivery system mentioned above demonstrated the example which provided the information storage part 21 in the terminal device 2, an information delivery system is not restricted to it. For example, when the position acquisition unit 22 of the terminal device 2 acquires a position on the display 201 from the user, the position acquisition unit 22 transmits information indicating the position to the information distribution apparatus 1 or another server, and the information distribution apparatus 1 or other A server or the like may acquire related information corresponding to the position from the related information storage unit 11 or the like and transmit it to the terminal device 2. Such an information distribution system can be realized by diverting an existing system. For example, the terminal device 2 described above may be a mobile terminal having a touch panel such as a smartphone, and can be realized only by making a minimum change such as downloading software to an existing terminal device such as a smartphone. Further, the terminal device 2 may transmit the information on the position pressed on the touch panel to the information distribution device 1 or another server by using existing means such as e-mail. Further, the information distribution apparatus 1 or another server or the like may specify corresponding related information or advertisement based on this position information. The identified related information or advertisement may be transmitted from the information distribution apparatus 1 or another server to the terminal apparatus 2 by an existing means such as electronic mail. The broadcast may be so-called one-segment broadcasting or multimedia broadcasting for portable terminals such as mmbi and Media Flo.

  According to the present embodiment, the advertisement corresponding to the position on the screen selected by the user while the content is displayed on the screen is displayed. In other words, according to the present embodiment, it is possible to display an advertisement that matches the viewer's interest to the viewer who is distributing the content. Therefore, according to the present embodiment, not only the advertisement is unilaterally distributed but also the content is distributed, and the viewer interested in the content or a part thereof is suitable for the viewer. Since an advertisement etc. can be displayed, an advertising effect can be improved.

  In addition to displaying only the advertisement, the advertisement can be displayed together with the explanation of the image of interest selected by the viewer, so that the viewer can naturally display the advertisement without resistance, and the advertising effect can be improved. Can be increased.

  While the present invention has been described with reference to the embodiments, the present invention is not limited to the above embodiments. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.

DESCRIPTION OF SYMBOLS 1 Information delivery apparatus 10 Delivery part 11 Related information storage part 12 Content storage part 2 Terminal device 20 Display part 21 Information storage part 22 Position acquisition part 23 Output part

Claims (19)

First acquisition means for acquiring information stored in the storage means in association with the position of the displayed content on the screen;
Second acquisition means for acquiring a selected position on the screen;
Display means for displaying the content and the information associated with the position acquired by the second acquisition means during display of the content;
Control means for executing different processes depending on whether the information associated with the plurality of positions is the same or different when a plurality of positions selected within a predetermined time are acquired by the second acquisition means; A terminal device including The control means includes
When a plurality of positions selected within the predetermined time are acquired by the second acquisition unit, and the same information is associated with the plurality of positions, the display unit displays the information. The terminal device according to claim 1, wherein error processing is executed when different information is associated with the plurality of positions.
The storage means includes
Storing the information and screen position information indicating a partial area on the screen in association with the content;
The control means includes
The terminal device according to claim 1 or 2, wherein different processing is executed depending on whether the plurality of positions are included in the same partial area or different partial areas. The storage means includes
Corresponding to the time when the content is displayed on the screen, the information and position information indicating the position are stored,
The display means includes
A selection area that is a partial area that displays the content acquired in time series from the information distribution device on the screen sequentially, corresponds to the time when the second acquisition means acquires the position, and includes the position The terminal device according to claim 3, wherein the information corresponding to is displayed on the screen.   The terminal device according to claim 4, further comprising output means for outputting an identifier of an advertisement included in the information displayed on the screen. The output means includes
The terminal device according to claim 5, wherein a time corresponding to a selected region that is a partial region including the selected position is output to a billing unit that calculates a billing fee according to the time. The output means includes
The terminal device according to claim 5 or 6, wherein an area of a selected region that is a partial region including the selected position is output to a billing unit that calculates a billing fee according to the area.   The terminal device according to claim 1, further comprising the storage unit. A terminal device according to any one of claims 1 to 7;
A server comprising the storage means;
Including
The server acquires the position from the terminal device, acquires the information corresponding to the position from the storage unit, and transmits the information to the terminal device. A first step of acquiring information stored in the storage means in association with the position of the displayed content on the screen;
A second step of obtaining a selected position on the screen;
A third step of displaying the content and the information associated with the position acquired during display of the content;
A fourth step of executing different processing depending on whether the information associated with the plurality of positions is the same or different when a plurality of positions selected within a predetermined time are acquired in the second step; A program that causes a computer to execute and. The program according to claim 10, further causing the computer to further execute a fifth step of outputting an identifier of an advertisement included in the information displayed on the screen. The storage means includes
Corresponding to the time when the content is displayed on the screen, the information and position information indicating the position are stored,
The third step includes
The computer sequentially displays the content acquired in time series from the information distribution device on the screen, corresponds to the time when the position is acquired, and corresponds to a selection area that is a partial area including the position The program according to claim 11, wherein the information is displayed on the screen. The storage means includes
Storing the information and screen position information indicating a partial area on the screen in association with the content;
The fifth step includes
The program according to claim 11 or 12, wherein the computer outputs a time corresponding to a selected region that is a partial region including the selected position to a billing unit that calculates a billing fee according to the time. The storage means includes
Storing the information and screen position information indicating a partial area on the screen in association with the content;
The fifth step includes
The program according to any one of claims 11 to 13, wherein the computer outputs an area of a selected area, which is a partial area including the selected position, to an accounting unit that calculates an accounting fee according to the area. Acquire information stored in the storage means in association with the position of the displayed content on the screen,
Get the selected position on the screen,
Displaying the content and the information associated with the position acquired during display of the content;
An information providing method in which, when a plurality of positions selected within a predetermined time are acquired, different processing is executed depending on whether the information associated with the plurality of positions is the same or different. The information providing method according to claim 15, wherein an identifier of an advertisement included in the information displayed on the screen is output. The information and screen position information indicating a partial area on the screen are stored in the storage unit in association with the content,
The content from the information distribution device is acquired in time series and sequentially displayed on the screen, the information corresponding to the time at which the position is acquired, and the selection area that is a partial area including the position, The information providing method according to claim 16, wherein the information is acquired from the storage unit that stores the information and position information indicating the position, and is displayed on the screen corresponding to a time when the content is displayed on the screen. The information providing method according to claim 17, wherein the time corresponding to the selected area is output to a billing unit that calculates a billing fee according to the time. The information providing method according to claim 17, wherein the area of the selected region is output to a billing unit that calculates a billing fee corresponding to the area.

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