JP6129803B2 - Advertising fee calculation device and system - Google Patents

Description

  The present technology relates to an apparatus and a system for calculating an advertisement fee.

Setting an appropriate advertisement fee based on an accurate advertisement effect is an important point for advertisers and advertising companies, and various methods for this purpose have been proposed.
For example, Patent Document 1 below describes that advertisement information is displayed when a user points a predetermined area on a web page with a pointer, and a history of the displayed advertisement information is stored.
According to this method, a reasonable advertisement charge can be calculated by charging an advertisement charge only when a user voluntarily displays advertisement information.

  Patent Document 2 below describes a method of calculating a fee for an advertisement that is irregularly posted on an anti-scattering sheet or the like installed at a construction site. In this method, parameters such as the distance to the nearest station, number of stations, population, population composition ratio, tolls, etc. are set for the area where the advertisement is placed, and these parameters are multiplied by the basic fee. The advertising fee is calculated by

JP 2004-030146 A JP 2006-293610 A

Smart IT that integrates management and control of social infrastructure and social systems from all aspects, including optimization of energy consumption through smart grids and home energy management systems, public transportation systems, and public services, due to recent developments in IT technology Realization of community is demanded.
In such a smart community, it is necessary to combine various functions such as offices, commercial facilities, hotels, houses, parks, etc. to create added value (complex premium) and to accumulate various functions. .

As one of the creation of such added value, in the advertising industry, for example, town media such as Roppongi Hills is expected as a promising future market. Town media is an advertisement formed on the basis of community areas from commercial facilities to cities.
In particular, when redevelopment of an established city area for the realization of a smart community, it is predicted that demand for outdoor advertising in the city as such town media will increase more than ever. However, the advertising fees for outdoor advertising in town media have a long history, and so far, they have been determined based on the investment amount of the owner and the experience and intuition of the advertising company. For this reason, it is difficult for an advertising company to set an advertising fee, and it is difficult for an advertiser to determine how much advertising fee should be expected.

  In view of the above-described problems, an object of the present technology is to provide an advertisement fee calculation apparatus and system that can quantitatively calculate an advertisement fee even for various advertisement types such as outdoor advertising in a city.

In order to solve the above problems, an advertising fee calculation apparatus according to the present technology includes an input processing unit that inputs an advertisement condition desired by a user, a reference advertising fee storage unit that stores the actual price of a poster advertisement, and other than a poster advertisement. A media-specific fee storage unit in which a prevailing price corresponding to the advertisement type is stored.
In addition, the advertising fee calculation device according to the present technology includes a reference advertising fee calculation unit that calculates a reference advertising fee for a poster advertisement per unit area and unit days based on a fee stored in the reference advertising fee storage unit, and a media-specific Read the actual price of each product in the advertisement type selected by the user from the data stored in the price storage unit, calculate the ratio to the above-mentioned standard advertising fee, and media-specific by the approximate expression of the calculated ratio of each product A media-specific index processing unit that calculates an index.
Then, the advertising fee calculation device according to the present technology calculates the advertising fee by multiplying the reference advertising fee by the media-specific index in the advertisement type desired by the user.

In addition, the advertising fee calculation system according to the present technology reads the actual price of the poster advertisement, calculates the standard advertising fee per unit area and unit days of the poster advertisement, and calculates the actual price fee of the advertisement type desired by the user. Reading, and calculating a ratio of the prevailing price of each advertising product to the reference advertising fee.
In addition, the advertising fee calculation system according to the present technology includes a step of calculating a media-specific index by an approximate expression that approximates a ratio of each calculated advertising product, using a size of the advertisement desired by the user or a reference advertising fee as a variable, Multiplying the advertising fee by the media specific index for the advertising type desired by the user.

According to the advertising fee calculation apparatus and system according to the present technology, a media-specific index is set for each advertisement type based on the ratio between the actual price of the poster advertisement and the actual price of each advertisement type. Then, the advertisement fee for each advertisement type is calculated by multiplying the standard advertisement fee for the poster by the media specific index.
Since poster advertisements have the longest history and have a well-organized pricing structure, the market principle of poster advertisements for various advertisements is calculated by calculating the price of various advertisements using the standard advertisement price based on the current price of poster advertisements. Can be introduced.

  According to the advertisement fee calculation device and system of the present technology, the advertisement fee is calculated by multiplying the reference advertisement fee based on the prevailing price of the poster advertisement by the media specific index for each advertisement type. For this reason, it is possible to set a quantitative fee based on the market principle.

FIG. 1 is a block diagram illustrating a schematic configuration of an advertisement fee calculation apparatus according to the present technology. FIG. 2 is an explanatory diagram showing the relationship between the number of passengers at a station and the prevailing price of a poster advertisement. FIG. 3 is an explanatory diagram for explaining a procedure for calculating an approximate expression of the standard advertisement fee from the relationship between the station passengers and the actual price of the poster advertisement. FIG. 4 is an explanatory diagram comparing the calculation formula of the standard advertisement fee with the prevailing price of the poster advertisement. FIG. 5 is an explanatory diagram illustrating a calculation formula for calculating a media-specific index for digital signage. FIG. 6 is an explanatory diagram illustrating a calculation formula for calculating a media-specific index for a floor advertisement. FIG. 7 is an explanatory diagram illustrating a calculation formula for calculating a media-specific index for a large board advertisement. FIG. 8 is an explanatory diagram illustrating a calculation formula for calculating a media-specific index for a pillar-wound advertisement. FIG. 9 is an explanatory diagram illustrating a calculation formula for calculating a media-specific index for a banner advertisement. FIG. 10 is an explanatory diagram illustrating a calculation formula for calculating a media-specific index for a large street vision. FIG. 11 is an explanatory diagram for explaining the calculation of the medium- to long-term day coefficient for advertisement placement within one month in the interior lighting signboard. FIG. 12 is an explanatory diagram for explaining the calculation of the medium- to long-term day coefficient for advertisement placement for one month or longer in the interior lighting signboard. FIG. 13 is a flowchart illustrating a flow of the advertising fee calculation system according to the present technology. FIG. 14 is an explanatory diagram showing a network using the advertising fee calculation apparatus according to the present technology.

Examples of modes for carrying out the present technology will be described below, but the present technology is not limited to the following examples.
FIG. 1 is a block diagram illustrating a schematic configuration of an advertising fee calculation apparatus 100 according to the present technology. The advertising fee calculation apparatus 100 according to the present technology includes, for example, an input processing unit 1 that inputs conditions for an advertisement for which a user wants to calculate a fee, a fee database 2 that stores data for calculating a fee, and a user input A charge calculation unit 3 that calculates an advertisement charge based on the input information and data stored in the charge database 2 is provided.
In addition, for example, an output processing unit 4 that outputs an advertising fee calculated by the fee calculating unit 3 to a user's display terminal is provided.

  The input processing unit 1 receives advertisement conditions input by the user. For example, the user inputs desired advertisement conditions using an input terminal such as a PC terminal or a touch panel, and this input information is input to the input processing unit 1. The advertisement condition includes, for example, a place where the advertisement is to be placed, a size, a publication period, and the like.

The fee database 2 includes, for example, a reference fee storage unit 9 and a media specific fee storage unit 10.
The reference fee storage unit 9 stores fee data serving as a reference for calculating a fee. Here, for example, a B1 size poster fee is stored as a reference, and for example, a B1 size poster fee at a railway station nationwide is stored. Poster advertisements are the largest in number, history, and spread among various outdoor advertisements in Japan, and the price structure is also in place. Therefore, by deriving the standard advertisement fee based on the poster advertisement at the railway station, it is possible to set a fee based on the market principle for various outdoor advertisement fees.
In addition, the media-specific fee storage unit 10 stores fee data for calculating advertising fees other than posters such as digital signage.

The fee calculation unit 3 includes, for example, a reference advertisement fee calculation unit 5 that calculates a reference advertisement fee based on fee data stored in the reference fee storage unit 9, and a reference fee calculated by the reference advertisement fee calculation unit 5. On the other hand, a media-specific index processing unit 6 is provided that calculates a media-specific index for correcting the difference in fee depending on the advertisement type.
The fee calculation unit 3 further includes a day coefficient processing unit 7 that calculates a day coefficient for correcting a fee according to the number of advertisement posting days, and an advertisement type determination unit 8 that determines an advertisement type selected by the user.

Next, a method for calculating the advertisement fee by the advertisement fee apparatus 100 according to the present technology will be specifically described below.
For example, as shown in Table 1 as part of the data stored in the reference fee storage unit 9, the actual price data of station passengers and B1 poster advertising fees at each railway station is stored.
Further, as such data, for example, circulation data 2014 (Oricom Corporation) can be used. For example, out of 4904 railway stations nationwide, 4150 stations with a single station charge are extracted, and from this, 4110 station B1 size poster advertisement charges (per 7 days) with complete passenger data Based on Here, for stations where B1 size charges are not set, the B2 size poster fee is doubled, and for stations where no passenger data is set, for example, from Wikipedia or other public information, The data is replenished.
In addition, FIG. 2 shows a plot of station boarding / exiting personnel and advertising fee per day based on this data.

The reference advertising fee calculation unit 5 calculates the advertising fee based on the fee data stored in the reference fee storage unit 9.
For example, the reference advertising fee calculation unit 5 calculates the contactable unit price TP for each predetermined station boarding / exiting personnel range based on the data stored in the reference fee storage unit 9. Here, the contactable unit price TP is obtained by dividing the advertising fee at each station by the number of passengers at that station.
Table 2 shows the TP value at each station where the number of passengers is 800,000 or more. Then, 0.007 which is the median value of each TP value is reset as the TP value for stations where the passengers get 800,000 or more.

Similarly, Table 3 shows the median TP value of each station in each predetermined station boarding / exiting personnel range.

A line L1 in FIG. 3 shows the relationship between the advertising charges for station passengers based on Table 3. Here, in the area T1 of the line L1, the advertising fee increases linearly according to the number of people getting on and off the station, with the TP index 0.237 for station passengers of less than 5,000 / 4,000 or more in Table 3 as the slope.
In the region T2, the advertising fee increases linearly according to the number of people getting on and off the station, with the TP index 0.153 for the people on and off the station of 5,000 or more and less than 10,000 in Table 3 as the slope.
On the other hand, in the area T3, the advertisement fee is constant regardless of the increase in the number of people getting on and off the station. This is a correction so that the advertising fee for less than 5,000 people / 4,000 people or more does not exceed the advertising fee for less than 10,000 people / 5,000 people or more.
Further, in other areas, the same correction is performed so that the advertisement fee does not become higher than an area where there are more station passengers than that area.

A line L2 approximates the line L1. This line L2 is represented by the following formula, where B1 size advertisement fee is Ad (B1) and the station boarding / alighting personnel is Nm.

Ad (B1) = 33.198 ^{Nm 0.3992} (Formula 1)

Thereby, the reference advertising fee calculation unit 5 calculates the reference advertising fee Ad (Ba) of the poster by the following equation 2.

Ad (Ba) = 33.198 Nm ^0.3992 /(0.728×1.03) (Formula 2)

That is, the standard advertisement fee Ad (Ba) for the poster is an advertisement fee per unit area (m ² ) when the advertisement is posted on the 7th.
Accordingly, the reference advertising fee calculation unit 5 calculates the advertising fee Ad of an arbitrary size poster by the following equation (3), where S is the area (m ² ) of the poster to be posted.

Ad = Ad (Ba) × S (3)

FIG. 4 is a plot of the values calculated by (Equation 1) against the station boarding / alighting personnel and the B1 size poster advertisement fee shown in FIG. A line L3 represents (Expression 1), and a line L4 represents a line with an advertising fee of 42,000 yen.
In order to minimize the difference from the actual price, the reference advertising fee calculation unit 5 outputs the advertising fee within the range of the following formula (4) to the output processing unit 4.

1400 (yen) ≦ Ad ≦ 42000 (yen) (4)

That is, when the value calculated by the expression (3) is smaller than 1,400 yen, the advertising fee is output to the output processing unit 4 as 1,400 yen, and when it is larger than 42,000 yen, it is 40,000. The advertising fee is output to the output processing unit 4 as 2,000 yen.

Thus, according to the advertising fee calculation apparatus 100 of the present technology, the advertising fee is calculated by the above equation (3). Therefore, by setting an arbitrary station passenger number Nm and a poster size S, it is possible to calculate an advertisement fee for an arbitrary station even in a railway line area that has not been set as a single station so far.
For example, if the user is an advertising agency, the advertising fee is set based on the calculated value, and if the user is an advertiser, the advertisement is posted based on the calculated value. You can consider whether or not.
Even if the advertisement is not posted on the station, the advertising fee may be calculated by setting the number of people who can pass (the number of people who can contact) and the size at the place where the advertisement is to be posted.

Next, the media inherent index processing unit 6 calculates a media inherent index Mp corresponding to the advertisement type, and multiplies the reference advertisement fee Ad (Ba) calculated by the reference advertisement fee calculation unit 5.
1. In the case of digital signage For example, in the case of an advertisement by digital signage, the media unique index processing unit 6 reads the actual price data relating to the digital signage advertisement stored in the media specific fee storage unit 10. As this data, for example, a station advertisement fee table (ORICOM Co., Ltd.) can be used.
For example, the specific fee storage unit 10 stores data as shown in Table 4 below.

Here, the size is the screen size (inch) of the digital signage, the number of columns is the number of columns to which the digital signage is attached, and the number of surfaces is the number of attachment surfaces.
Further, in order to make the data conditions as uniform as possible, the data is read from the specific fee storage unit 10 for 127 products limited to only single station selling data in the above-mentioned station advertisement fee table.

Then, the media inherent index processing unit 6 calculates Acp (deg) from the read data, the actual advertisement fee per unit area and for 7 days. Here, the prevailing advertisement fee Acp (deg) is the median value of the prevailing advertisement fees arranged for each screen size. Using this median value, the media inherent index Mp (deg) in digital signage is expressed by the following equation (5).

Mp (deg) = Acp (deg) / Ad (Ba) (5)

In other words, the media specific index Mp (deg) represents the ratio of how much the advertisement fee for other advertisement types is increased based on the reference fee advertisement fee Ad (Ba) of the poster advertisement.

FIG. 5 plots the media inherent index Mp (deg) in digital signage on the vertical axis and the screen area of the digital signage on the horizontal axis. As indicated by a line L5 in FIG. 5, in the present technology, the media intrinsic index Mp (deg) is approximated by the following equation (6) using, for example, power approximation using the screen area S (deg) of digital signage.

Mp (deg) = 61.492 × S (deg) ^−0.868 (6)

Using this equation (6), the digital signage advertising fee (per 7 days) Ad (deg) can be calculated by the following equation (7).

Ad (deg) = Ad (Ba) × Mp (deg) × S (deg) × (number of units) / (number of notification frames) (7)

The media unique index processing unit 6 calculates the advertising fee for digital signage based on the above formula (6), and calculates the advertising fee for the output processing unit 4.
The calculation formula of the media specific index Mp (deg) represented by the formula (6) is not derived every time the advertisement fee is calculated, but once derived, the calculation formula is the media specific fee storage unit. Is remembered.
When the database stored in the media inherent index processing unit 6 is updated, the media inherent index processing unit newly derives a calculation formula for the media inherent index Mp (deg). The intrinsic index Mp (deg) is calculated.

As in the above equation (7), the advertising fee for digital signage is calculated by multiplying Ad (Ba), which is the standard advertising fee for the poster, by the media specific index Mp (deg). In this way, even for different types of advertisements, it is possible to systematically calculate and manage advertisement charges for various types of advertisements by calculating the advertisement charges based on the advertisement charges for posters.
Also, once the media specific index Mp (deg) according to the equation (6) is determined, the digital signage advertising fee is determined according to the change in Ad (Ba), which is the standard advertising fee for the poster. Therefore, by periodically updating the actual price of the poster fee stored in the standard fee storage unit 9, the fee for digital signage advertising is the longest in Japan and has the largest number and spread. The price varies depending on the price of the poster. Thereby, a market principle can be introduced into digital signage advertising.

2. In the case of a floor advertisement When the advertisement type is a floor advertisement, the media specific index processing unit 6 reads the actual advertisement fee data related to the floor advertisement from the media specific fee storage unit 10 and calculates the media specific index for the floor advertisement. Examples of data stored in the media advertisement fee storage unit 10 include OOH Media 2014 (Oricom Corporation).

Also in the case of floor advertising, the media-specific index Mp (fl) is expressed as a ratio of the actual advertising fee Acp (fl) per unit area to the standard advertising fee Ad (ba) of the poster per seven days.
Mp (fl) = Acp (fl) / Ad (Ba) (8)

FIG. 6 shows the media-specific index Mp (fl) calculated for each floor advertising product described in OOH Media 2014 based on the equation (8). In the case of a floor advertisement, for example, it can be approximated by the following equation (9) using the reference advertisement fee Ad (Ba) as shown by a line L6.

Mp (fl) = 22077.3Ad (Ba) ^−0.832 (9)

Using this, the media specific index processing unit 6 calculates the advertising fee Ad (fl) (7-day fee) by the following equation (10), and calculates the advertising fee to the output processing unit 4. In addition, S (fl) in the following formula (10) is an advertisement area (m ² ) of the floor advertisement.

Ad (fl) = Ad (Ba) × Mp (fl) × S (fl) (10)

In this way, in the calculation of the floor advertisement fee, the media-specific index is calculated based on the prevailing price data stored in the media-specific fee storage unit 10, thereby obtaining the standard advertisement fee Ad (Ba) that is the poster fee. It is possible to calculate the advertising fee used. Therefore, different fee systems have been used for different types of advertisements so far, but these can be integrated using the standard advertisement fee Ad (ba), and a simpler system can be constructed. Become.

3. In the case of a large board When the advertisement type is a large board, the media specific index processing unit 6 reads the actual price of the large board advertisement from the media advertisement fee storage unit 10.
The media-specific index of the large board advertisement is represented by Mp (lb), the following equation (11).

Mp (lb) = Ad (fl) / Ad (Ba) (11)

The media unique index processing unit 6 reads, for example, the charges for all large board advertisements from the data of the OOH media 2014 stored in the media advertisement charge storage unit 10, and charges per unit area and 7 days for each product. (Fl) is calculated. Then, the media specific index Mp (lb) for each product is obtained by substituting Acp (fl), which is the actual price per unit area and 7 days, into Ad (fl) in the above equation (11).

FIG. 7 is a plot of the media specific index Mp (lb) and the area of each large board advertisement product stored in the media advertisement fee storage unit 10.
The media inherent index processing unit 6 introduces a media inherent index calculation formula by, for example, power approximation indicated by a line L7. This calculation formula is shown in the following formula (12). S (lb) is the area of the large advertising board.
Mp (lb) = 0.136ln (S (lb)) + 1.0013 (12)

Using this media specific index Mp (lb), the media specific index processing unit 6 calculates the advertising fee Ad (lb) for the large board advertisement for 7 days by the following equation (13) and outputs it to the output processing unit 4.

Ad (lb) = Ad (Ba) × Mp (lb) × S (lb) (13)

  In this way, by introducing the media specific index for the large board advertisement, it is possible to calculate the fee for the large board advertisement based on the standard advertisement fee of the poster. That is, it is possible to introduce the market principle to the advertising fee for large board advertisements based on the poster advertising fee with the most complete fee structure in domestic media.

4). In the case of a pillar-wound advertisement charge When calculating the charge for a pillar-wound advertisement, the media-specific index processing unit 6 uses, for example, the data of the OOH media 2014 stored in the media advertisement fee storage unit 10 to display all the pillar-wound advertisement products. Extract actual price data. Then, for each product, a prevailing advertising fee Acp (po) per unit area and 7 days is calculated.
And the media intrinsic | native index | exponent Mp (po) with respect to a pillar roll advertisement is calculated by following formula 14 with respect to each goods.

Mp (po) = Acp (po) / Ad (Ba) (14)

FIG. 8 is a plot of the media inherent index Mp (po) calculated by equation (14) against the area S (po) of each pillar-wrapped advertisement.
As indicated by the line L8, the media inherent index processing unit 6 derives an approximate expression of the media inherent index Mp (po) by, for example, power approximation, using the value calculated by Expression (14) and S (po). For example, this approximate expression is represented by the following expression (15).

M (po) = 1.2384 × S (po) ^−0.298 (15)

Then, the media inherent index processing unit 6 uses the approximate expression of the derived media inherent index Mp (po) to calculate a 7-day pillar-wound advertisement fee Ad (po) by the following expression (16), and the output process Output to part 4.

Ad (po) = Ad (Ba) × Mp (po) × S (po) (16)

In this way, in the pillar-wound advertisement, since the advertisement fee is calculated based on the reference advertisement fee Ad (Ba) of the poster, the market principle can be introduced into the fee structure of the pillar-wound advertisement.

5. In the case of banner / flag advertisements Similarly, when calculating the banner / flag advertisement charges, the media-specific index processing unit 6, for example, selects all of the banners from the OOH Media 2014 data stored in the media-specific price storage unit 10. Extract the price of the flag advertising product.
Then, the actual advertising charge Acp (bf) per unit area and 7 days is calculated for each product, and the media specific index Mp (bf) for the banner flag advertisement is calculated for each product by the following equation (17). To do.

Mp (bf) = Acp (bf) / Ad (Ba) (17)

FIG. 9 is a plot of the media-specific index Mp (bf) and the poster-based advertising fee Ad (Ba) for each product calculated by the above equation (17).
The media inherent index processing unit 6 derives an approximate expression based on the poster-based advertising fee Ad (Ba) with respect to the media inherent index Mp (bf) as indicated by a line L8. This approximate expression is derived, for example, by power approximation, and is expressed by the following expression (18).

Mp (bf) = 9E ⁻⁹ × (Ad (ba)) ² −0.0006 × Ad (Ba) +11.154 (18)

Then, the media specific index processing unit 6 calculates an advertisement fee per 7 days for the banner / flag advertisement based on the above formula (18) by the following formula (19) and outputs it to the output processing unit 4. S (bf) is the area of the banner flag advertisement.

Ad (bf) = Ad (ba) × Mp (bf) × S (bf) (19)

As described above, also in the banner flag advertisement, the media specific index processing unit 6 calculates the advertisement fee based on the poster-based advertisement fee Ad (ba). Therefore, it is possible to set a fee based on the market price of the poster fee, and it is possible to systematically introduce the market principle for the banner / flag advertisement.

5. In the case of seat advertisement When calculating the sheet advertisement fee, the media specific index processing unit 6 extracts the charges for all the sheet advertisement products from the data of OOH Media 2014 stored in the media specific fee storage unit 10, for example.
Then, the media unique index processing unit 6 calculates the actual sheet advertisement charge Acp (sh) per unit area and 7 days from the extracted fee, and the media unique index Mp (sh) for each product by the following equation (20). Is calculated.

Mp (sh) = Acp (sh) / Ad (Ba) (20)

In a sheet advertisement, it is preferable to approximate the media inherent index as a constant by averaging the intermediate terms with respect to the media inherent index calculated from each product. For example, here, the media intrinsic index is approximated by the following equation (20).

Mp (sh) = 1.19 (21)

Then, the media inherent index processing unit 6 uses the approximated media inherent index Mp (sh) to calculate the sheet advertisement fee Ad (sh) per unit area and 7 days according to the following formula (22), and outputs it. Output to the processing unit 4. S (sh) is the area of the sheet advertisement.

Ad (sh) = Ad (Ba) × Mp (sh) × S (sh) (22)

In this way, it is possible to calculate the advertising fee using the poster-based advertising fee by calculating the media-specific index for the sheet advertising, and the sheet advertising fee accompanying the market fluctuation of the poster-based advertising fee Can be set.

6). In the case of a large street vision advertisement, similarly, in the case of a large street vision advertisement, the media specific index processing unit 6 uses, for example, the data of the OOH media 2014 stored in the media specific fee storage unit 10 for the advertising charges of all large street vision advertising products. To extract. Then, the actual advertisement fee Acp (lv) per unit area and 7 days is calculated, and the media specific index Mp (lv) for each product is calculated by the following equation (23).

Mp (lv) = Acp (lv) / Ad (Ba) (23)

FIG. 10 is a plot of the media-specific index for each product calculated by the above equation (23) and the monitor area of each product.
As shown by the line L9, the media inherent index 6 uses the monitor area S (lv) of the large street vision to derive an approximate expression of the media inherent index Mp (lv) by, for example, power approximation. This approximate expression is represented by the following expression (24), for example.

Mp (lv) = 137.49 × (S (lv)) − ^0.755 (24)

Then, the media inherent index processing unit 6 uses the media inherent index Mp (lv) calculated by the above formula (24) to calculate the advertising fee Ad (lv) for the large street vision per 7 days by the following formula (25). Is calculated.

Ad (lv) = Ad (Ba) × S (lv) × Mp (lv) / (number of notification frames) (25)

  In this way, by introducing the media-specific index even in the large street vision advertisement, the advertisement fee can be calculated based on the poster-based advertisement fee. Accordingly, since the large-scale vision advertisement also fluctuates with the fluctuation of the poster-based advertisement fee, it is possible to systematically calculate the advertisement fee based on the market principle of the poster advertisement.

7). In the case of internal lighting signboards The actual price of internal lighting signage is often for long-term contracts, and there is a great deal of variation in the price change according to the contract period. Therefore, it is preferable to introduce the medium- and long-term media fee coefficient shown below for calculating the charge for the interior lighting signboard.

FIG. 11 shows the medium-to-long-term media coefficient Tw when, for example, the contract period is within one month and a weekly advertisement is performed. This medium-to-long-term media coefficient Tw changes according to the area S (il) of the internally illuminated signboard and is represented by the following formula (26) as shown by a line L10.

Tw = −7E ⁻⁵ (S (il)) ³ +0.0035 (S (il)) ² −0.0603 S (il) +1.2751 (26)

FIG. 12 shows the medium-to-long-term media coefficient Tmy when, for example, the contract period is one month or longer, and the advertisement is performed in units of months or years. This medium-to-long-term media coefficient Tw similarly changes according to the area S (il) of the internally illuminated signboard and is calculated by the following equation (27) indicated by a line L11.

Tw = 3.1707S (il) ^−0.433 (27)

The Nikkei processing unit calculates the medium- to long-term media coefficient Tw by the above formula, and the media-specific index processing unit 6 uses the medium-to-long-term media coefficient Tw to calculate the charge Ad (il) of the internal signboard by the following formula (28). Calculate and output to the output processing unit 4.

Ad (il) = Ad (Ba) × Tw × (number of days for publication) × Mp (il) (28)

In addition, Mp (il) in the above formula (28) is a media inherent index Mp (il) for the internal lighting signboard and is represented by the following formula (29).

Mp (il) = 1 (29)

That is, the advertising fee for the interior lighting signboard fluctuates at the same rate as the standard advertising fee Ad (Ba) for the poster. As described above, since the advertisement fee is determined according to the standard advertisement fee of the poster for the interior lighting signboard, the market principle in the poster advertisement is also introduced to the interior lighting signboard.

8). Advertisement fee calculation system The fee calculation by the advertisement fee calculation apparatus 100 according to the present technology described above is performed by the following steps, for example.
FIG. 13 is a flowchart showing a fee calculation flow by the advertisement fee calculation apparatus 100. FIG. 14 is an explanatory diagram for explaining how the advertisement fee calculation apparatus 100 is used to present the advertisement fee to the user via a network such as the Internet.

As illustrated in FIG. 14, the advertising fee calculation apparatus 100 according to the present technology is connected to, for example, a server 20, and is connected to each user terminal such as a PC (Personal Computer) via the server 20.
The server 20 may be connected to the Internet so that various users can access the advertising fee calculation apparatus 100 via the Internet, or only in a specific department or facility such as an in-house LAN. It may be set to be accessible.

  For example, when the user uses the user terminal 30 to access the advertising fee calculation apparatus 100 via the server 20, the input processing unit 1 displays, for example, the advertisement type, the advertisement placement location, the advertisement to be calculated on the monitor of the user terminal 30. Output an input screen for entering conditions such as the size and posting period. The user inputs a desired condition on the input screen using an input interface such as a keyboard or a pointer (step 1).

Next, the reference advertisement fee calculation unit 5 calculates, for example, a reference advertisement fee Ad (Ba) per unit area and seven days in the poster advertisement (step 2). First, the reference advertising fee calculation unit 5 checks whether the data stored in the reference fee storage unit 9 has been updated.
If the data in the reference fee storage unit 9 has been updated, the reference advertisement fee calculation unit 5 reads out the actual price data of, for example, the B1 poster fee stored in the reference fee storage unit 9, and A reference advertising fee Ad (Ba) is calculated by deriving an approximate expression representing the relationship with the advertising fee. For example, the above formula (2) can be used as the reference advertising fee Ad (Ba).
On the other hand, if the data stored in the reference fee storage unit 9 has not been updated, the calculation formula for the reference advertisement fee Ad (Ba) derived before that may be used. For example, the reference advertising fee Ad (Ba) once derived by the reference advertising fee calculation unit 5 is stored in the reference fee storage unit 9, and the data stored in the reference fee storage unit 9 has not been updated. The reference advertisement fee calculation unit 5 may read out the stored reference advertisement fee Ad.

Next, the advertisement type determination unit 8 determines the advertisement type based on the advertisement conditions input by the user (step 3).
When the advertisement type is a poster, the reference advertisement fee calculation unit 5 calculates the advertisement fee by using the calculated reference advertisement fee Ad (Ba), for example, according to the above equation (3) (step 4). Further, the output processing unit 4 presents the calculated advertisement fee to the user by displaying it on a monitor, for example (step 5).

On the other hand, if the advertisement type selected by the user is not a poster, the media unique index processing unit 6 checks whether or not the data stored in the media unique fee storage unit 10 has been updated (step S6).
If the data stored in the media specific fee storage unit 10 has been updated, the media specific index processing unit 6 reads the actual price of the fee for the advertisement type selected by the user from the media specific fee storage unit 10. Then, a ratio between the charge of each product and the reference advertisement charge Ad (Ba) calculated by the reference advertisement charge calculation unit 5 is calculated (step S7).

Then, the media inherent index processing unit 6 obtains an approximate expression from the ratio between the prevailing price calculated for each product and the reference advertising fee Ad (Ba), derives a formula for calculating the media inherent index Mp, and calculates the formula Is stored in, for example, the media-specific fee storage unit.
Note that the media-specific index Mp is set to 1 when the advertisement type is an internally illuminated signboard. Further, the day coefficient processing unit 8 uses the above equation (26) when the advertisement insertion period input by the user is within one month, and uses the equation (27) when the advertisement insertion period is one month or longer. The medium and long-term media coefficient Tw is calculated (step S8).
The approximation method may be determined in advance according to the advertisement type. For example, the above-mentioned 1. ~ 7. It is preferable to use the approximation method described in the advertisement type in the section.

Next, the media-specific index processing unit 6 substitutes the calculated media-specific index and the standard advertisement price, the advertisement size input by the user, the insertion period, and other conditions into the above-described advertisement price calculation formula corresponding to each advertisement type. The fee is calculated (step S8).
Then, the output processing unit S9 outputs and displays the calculated advertisement fee on, for example, a monitor of the user terminal 30 (step S9).

In addition, after the introduction of the advertising fee calculation apparatus 100, there may be no past calculated value of the media specific index Mp when it is used for the first time. Therefore, in the case of the first use, it is preferable to set so as to recognize that the media specific fee storage unit 10 has been updated in step S6 and proceed to step S7.
For example, the media-specific fee storage unit 10 stores the access from the media-specific index processing unit 6 to the media-specific fee storage unit 10, and when the data in the media-specific fee storage unit 10 is updated, the stored access is stored. To reset. Therefore, the media specific index processing unit 6 checks this access stored in the media specific fee storage unit 10, and proceeds to step S7 if the access is not stored.

On the other hand, if it is determined in step S6 that the data stored in the media specific charge storage unit has not been updated, the media specific index processing unit 6 uses the media specific index calculated in the past as the media specific charge storage unit 10. Read from. Then, the advertisement fee is calculated based on the above-described advertisement fee calculation formula corresponding to each advertisement type using the read media specific index and the conditions input by the user (step S10).
Next, the output processing unit 4 outputs and displays the calculated advertisement fee on a display device such as a monitor of the user terminal 30 via the server 20 (step S11).

  The embodiment of the advertisement fee calculation device and system according to the present technology has been described above. The present technology is not limited to the above-described embodiments, and includes various conceivable forms without departing from the gist of the present technology described in the claims.

DESCRIPTION OF SYMBOLS 1 ... Input processing part 2 ... Charge database 3 ... Charge calculation part 4 ... Output processing part 5 ... Reference | standard advertisement charge calculation part 6 ... Media intrinsic index processing part 7 ... Date Coefficient processing unit 8 ... Advertisement type determination unit 9 ... Reference fee storage unit 10 ... Media specific fee storage unit 20 ... Server 30 ... User terminal 100 ... Advertising fee calculation device

Claims (4)

An input processing unit for receiving advertisement conditions input by the user;
A standard advertising price storage unit that stores the actual price of the poster advertisement;
A media-specific fee storage unit in which a prevailing price corresponding to an advertisement type other than the poster advertisement is stored;
A reference advertisement fee calculation unit that calculates a reference advertisement fee of a poster advertisement per unit area and unit days based on the fee stored in the reference advertisement fee storage unit;
Read the actual price of each product in the advertisement type selected by the user from the data stored in the media specific price storage unit, calculate the ratio with the reference advertising fee, and approximate the calculated ratio of each product A media-specific index processing unit for calculating a media-specific index by a formula;
With
An advertising fee calculation device that calculates an advertising fee by multiplying the reference advertising fee by the media-specific index for an advertisement type desired by a user.   The said reference advertisement charge memory | storage part memorize | stores the prevailing price of the poster advertisement according to a station boarding / alighting person, The said reference advertisement charge is calculated by the approximate expression which used the said station boarding / alighting person as a variable. Advertising fee calculation device.   The media inherent index calculated by the media inherent index processing unit is stored in the media inherent fee storage unit, and when the actual price stored in the media inherent fee storage unit is updated, the media inherent index processing unit The advertising fee calculation device according to claim 1, wherein the media-specific index is calculated again. Reading the current price of the poster advertisement and calculating the standard advertisement fee per unit area and unit days of the poster advertisement;
Reading each actual price charge of the advertisement type desired by the user, and calculating a ratio of the actual price charge of each advertising product to the reference advertisement charge;
Calculating a media-specific index by an approximate expression that approximates a ratio of each calculated advertising product using a size of an advertisement desired by a user or the reference advertising fee as a variable;
Multiplying the reference advertisement fee by the media-specific index for the advertisement type desired by the user.