JP6180840B2 - POP label - Google Patents

Description

  The present invention relates to a POP label used for a campaign, for example.

  The present applicant has already proposed a POP label that is stuck to a container in a transparent sticking area and has a display area protruding outward from the container as in Patent Document 1 below. The POP label includes a first label (base label) that is attached to a container with a transparent label base material, and a second label that is detachably attached to the front side to hide the display printing layer of the first label. (A cover label).

  Since such a POP label has a transparent sticking area, the display of the shrink label is not hidden by the POP label even if it is stuck on the shrink label attached to the container. When the sticking area is stuck to the upper end of the container body, the display area is separated from the shoulder or neck having a smaller diameter than the container trunk, and the POP label is easily noticeable. There is an advantage that a high advertising effect can be obtained. Moreover, since the display print layer of the first label can be visually recognized by peeling off the second label, characters such as a winning number, atari, and loss are printed as the display print layer of the first label (necessary concealment display portion). You can also keep it.

  However, since the label base material of the first label is transparent, when the POP label is viewed from the back side, the display printing layer of the first label may be seen through, and even if the second label is not peeled off, There is a problem that information on the display print layer may be read from the back side.

  Therefore, the present applicant has also proposed a further improved POP label in order to solve such a problem (Patent Document 2 below). That is, a colored layer is formed as a shielding layer on the back surface of the first label corresponding to the display print layer, and the display print layer is not seen through when the POP label is viewed from the back side. It is to shield.

  However, when the colored layer is gray, a high shielding property can be obtained. However, when the display label is peeled off from the front side when the second label is peeled off, the black color is used as the background. Became difficult to see. On the other hand, if the colored layer is white of the opposite color, the second label is peeled off and the visibility when viewing the display print layer from the front side is increased, but the shielding property when viewed from the back side of the label is reduced and display printing is performed. The layer becomes easy to see through. On the other hand, although it can also be considered that the colored layer has a two-layer structure including a white layer and a black layer on the back side thereof, the manufacturing cost increases.

JP 2001-134190 A JP 2005-173304 A

  Therefore, the present invention has been made in view of the above-described conventional problems, and the required concealment display portion of the base label hidden by the cover label is difficult to read from the back side of the label, and from the front side when the cover label is peeled off. It is an object of the present invention to provide a POP label that can be easily visually recognized and can reduce manufacturing costs.

  The present inventor has conducted extensive research to solve the above-mentioned problems, and changed the idea from the above-mentioned conventional concept of shielding from the back side of the label so that the concealment display portion is not seen through, and camouflaging instead of shielding. Thus, the present invention has been completed with the idea of making the concealment display portion indistinguishable. That is, the POP label according to the present invention has a display area and a transparent sticking area, and the sticking area is stuck to the adherend so that the display area protrudes outward from the sticking object. The POP label has a transparent label base material, an adhesive part for adhering to an adherend is formed on the back side of the label base material, and a concealing display part is formed on the front side of the label base material A base label and a cover label that is detachably attached to the front side of the base label so as to cover the concealment display portion, and at least a position facing the concealment display portion on the back side of the cover label A protective color portion similar in color to the concealment display portion is provided, and a background portion is formed on the back side of the base label as a background when the concealment display portion is viewed from the front side. The part is such that the protective color part of the cover label can be seen through It is formed at low concentration, when viewed based label from the back side, a main concealed display unit with the protective color of the cover label seen through, characterized in that it is camouflaged.

  In the POP label having such a configuration, the label base material of the base label is transparent, and an adhesive portion is formed on the back side thereof to form a sticking region. The design or the like of the surface of the adherend is not hidden, and the design or the like of the adherend can be visually recognized through the sticking region. A background portion serving as a background of the concealment display portion is formed on the back side of the base label. However, the density of the background portion is not high but is light. That is, the density of the background portion of the base label is thin enough that the protective color portion of the cover label can be seen through. Therefore, when the base label is viewed from the back side, the protective color part of the cover label can be seen through the background part of the base label, but the protective color part of the cover label is similar to the concealment display part. Therefore, the concealment display unit required is assimilated with the protective color unit. That is, when the base label is viewed from the back side, the necessary concealment display portion is camouflaged by the protective color portion of the cover label, which makes it difficult to read. In addition, since the density is reduced to such an extent that it does not increase the shielding property of the background portion of the base label but can be seen through, the background portion of the base label does not need to have a highly shielding color. For example, when the color of the concealment display portion is black, if the background color of the base label is gray, especially gray that is close to black, the shielding will be high, and conversely, the background color of the base label will be white. If the color is close to white or gray, the shielding properties will decrease. In the present invention, it is not the idea of shielding by the background part of the base label, but conversely, it is an idea of making it possible to see through. For example, when the concealment display part is black, the background part of the base label is black. It is not necessary to have a gray close to, and it can be a white opposite to black. In this way, since the color of the background portion of the base label can be opposite to the color of the concealment display portion, when the cover label is peeled and the concealment display portion is viewed, the background portion of the base label and A high contrast can be obtained with the concealment display portion, and the concealment display portion can be clearly seen with respect to the background portion of the base label, so that the concealment display portion can be easily visually recognized.

  In particular, it is preferable that the concealment display portion is formed at a density lower than the protective color portion of the cover label. According to this configuration, when the base label is viewed from the back side, the relatively low density concealment display portion is easily shielded by the background portion of the base label and is not easily seen through, while the relatively dark density On the contrary, the protective color portion of the cover label becomes difficult to be shielded and is easily seen through. Therefore, the necessary concealment display portion is more easily camouflaged by the protective color portion of the cover label.

  Moreover, it is preferable that a back display portion and a back background portion serving as the protective color portion serving as a background of the back display portion are formed on the back side of the cover label. In this way, by setting the back background part as the protective color part and providing the back display part with it as the background, it is possible to display information about the concealed display part as the back display part, and effectively use the back side of the cover label can do. In addition, although it is preferable that only a back background part exists in the position which opposes a concealment display part, the aspect in which a concealment display part and a back display part overlap may be sufficient.

  Further, the cover label includes an opaque label base material, and a back solid printed portion is formed as the back background portion on the back side of the label base material, and the cover label is displayed for showing the label base material of the cover label on the back solid print portion. It is preferable that the display unit is formed as the back display unit. According to this structure, it can manufacture at low cost compared with the structure which makes the label base material of a cover label transparent, and prints two layers on the back side, and forms a back background part and a back display part. Moreover, by forming the back display part with the unplugged display part, the unevenness on the back side is reduced and the adhesion between the cover label and the base label is increased, so the back solid print part and back display part as the back background part The removal display portion is more easily seen through from the back side of the base label, and the camouflage effect is enhanced.

  Furthermore, on the front side of the label base material of the base label, a background solid print portion and a display print portion printed thereon are formed and the background solid print portion remains without being partially formed. It is preferable that a window portion is formed, and the concealment display portion is formed so as to leave a blank portion in the window portion. According to this configuration, when viewed from the back side of the base label, the back display portion and the back background portion of the cover label can be seen through from the window portion, and the concealment display portion is camouflaged. In addition, since the back display portion and the back background portion of the cover label can be seen through from the window portion, the presence of the window portion can be seen particularly conspicuously and attract the purchaser's attention. Then, when the cover label is peeled off, the display printing part is formed around the window part. For example, the display printing part can be provided with information such as a cautionary note about the concealment display part, an application method, and an inquiry destination. . In addition, since the display printing unit is not directly formed on the transparent label base material but is formed on the background solid printing unit, the visibility of the display printing unit is improved. And since the window part is surrounded by the display printing part and the background solid printing part with high visibility, the window part itself is easy to be found, and the concealment display part is formed so that the window part has a margin part. Thus, even a concealment display portion formed on a transparent label substrate can be easily found.

  As described above, in the POP label according to the present invention, the concealment display portion is not shielded by the background portion of the base label, but conversely, the density of the background portion is reduced to reduce the protective color portion of the cover label. By making the concealed display portion assimilated into the protective color portion, the concealed display portion is camouflaged by the protective color portion of the cover label and difficult to read when viewed from the back side of the label. . Moreover, since the color of the background part of a base label can be made into an opposite color with respect to the color of a concealment display part, when a cover label is peeled, a concealment display part can be easily visually recognized from the front side. Furthermore, since it is not necessary to make the background part of a cover label into the structure of 2 layer printing, it can manufacture at low cost.

The POP label in one Embodiment of this invention is shown, (a) is a front view which shows the front side, (b) is a rear view which shows a back side. It is AA sectional drawing of FIG. 1, Comprising: (a) shows the state before cover label peeling, (b) shows the state after cover label peeling. The state after the cover label peeling of the POP label in the embodiment is shown, (a) is a front view showing the front side of the base label, (b) is a rear view showing the back side of the cover label.

  Hereinafter, a POP label according to an embodiment of the present invention will be described with reference to FIGS. The POP label shown in FIG. 1 is used by being stuck to various adherends, and is attached to the adherend from the adherence area 1 and the adherend. And a projecting display area 2.

  First, the overall configuration will be described. The POP label is divided into two areas, a sticking area 1 and a display area 2. The boundary line 3 between the sticking area 1 and the display area 2 may be a straight line or a curved line, and is not particularly limited, but this embodiment is a straight line. Moreover, the positional relationship between the sticking area 1 and the display area 2 is also arbitrary and may be divided into left and right. However, in this embodiment, the sticking area 1 is vertically divided and the sticking area 1 is positioned on the lower side. The display area 2 is located on the upper side. Therefore, when the POP label is attached to the adherend, the display area 2 is in an upright state protruding upward from the adherend.

  The size and shape of the display area 2 and the sticking area 1 are arbitrary, and the size and shape of the entire POP label are also arbitrary. In this embodiment, the display area 2 and the sticking area 1 are substantially rectangular POP labels. All of the sticking areas 1 are substantially rectangular, and the display area 2 is larger than the sticking area 1. Although the ratio of the display area 2 and the sticking area 1 is also arbitrary, it is preferable to make the sticking area 1 smaller and the display area 2 larger in this way.

  Furthermore, the sticking area 1 is transparent, while the display area 2 is opaque, and the sticking area 1 has a single label structure, while the display area 2 has a double label structure. The back surface of the POP label is divided into two regions, the back surface portion of the display region 2 is configured as a non-adhesive portion, and the back surface portion of the sticking region 1 is configured as an adhesive portion.

  Hereinafter, the specific configuration will be described. As described above, the POP label of the present embodiment has a multiple label structure, particularly a double label structure, and a base having a relatively large area located on the back side (back side). It is composed of a label 4 and a cover label 5 having a relatively small area located on the front side (front side). The cover label 5 is in a state of being peelably attached to the surface of the base label 4, the cover label 5 is the same size as the display area 2, and the base label 4 is the sum of the display area 2 and the attachment area 1. Size. Therefore, in the normal state where the cover label 5 is attached to the base label 4, the display area 2 is an area where the cover label 5 is attached to the base label 4. The surface of the display area 2 becomes the surface of the cover label 5. Moreover, the sticking area | region 1 is an area | region where the cover label 5 is not sticking to the base label 4, Comprising: It comprises the lower part of the base label 4, and the surface of the sticking area | region 1 is the lower side of the base label 4. It becomes the surface of the part. Therefore, the boundary line 3 between the sticking area 1 and the display area 2 is the lower edge of the cover label 5 on the front side of the POP label. The entire back surface of the POP label is the back surface of the base label 4, and the boundary line 3 between the sticking area 1 and the display area 2 on the back side of the POP label is the boundary line between the non-adhesive portion and the adhesive portion described above. Is almost the same.

  The base label 4 includes a transparent label substrate 10 as shown in FIG. On the front side of the label substrate 10, a front printing layer 11, a concealment display portion 12 and a release layer 13 are formed in order, and on the back side of the label substrate 10, an adhesive layer 14 and a background layer 15 (background portion) ) And are formed in order.

  Various transparent plastic sheets can be used for the label substrate 10, for example, plastic sheets made of polyester such as polyethylene terephthalate, polyolefins such as polypropylene, polyvinyl chloride, polystyrene, etc. A multilayer sheet including these sheets may be used.

  The front printed layer 11 of the base label 4 is formed by various known printing techniques, and is formed in a two-layer printing. That is, the front printed layer 11 has a background solid printed layer 11a (background solid printed portion) printed on the surface of the label substrate 10 and a display printed on the background solid printed layer 11a (front side). It is comprised from the printing layer 11b (display printing part). The background solid print layer 11a may be various colors, but white is particularly preferable. Therefore, the background solid print layer 11a is preferably a white solid print layer. The background solid print layer 11 a may be formed so as to occupy the entire display area 2, but may be smaller than the display area 2. In the present embodiment, the background solid print layer 11 a is formed smaller than the display area 2. The area where the background solid print layer 11a is not formed is formed on the peripheral edge of the display area 2 so as to remain over the entire circumference. Further, the background solid print layer 11a is formed so that a region where the background solid print layer 11a is not formed is left not only inside but also inside. Therefore, the background solid print layer 11a has a frame shape. Is formed. The remaining area remaining inside the background solid print layer 11 a is the window portion 16, and the concealment display portion 12 is formed in the window portion 16. In the present embodiment, the substantially rectangular window 16 is formed at the center of the background solid print layer 11a, but the shape, size, position, and number thereof are arbitrary.

  The display print layer 11b formed on the background solid print layer 11a may be a character or various figures for displaying various contents. For example, the display print layer 11b may be formed on the window 16. It is preferable that information related to the concealment display unit 12 is displayed. For example, it can be an application method or contact information. The display print layer 11b is preferably formed with a high contrast with respect to the background solid print layer 11a. Therefore, the display print layer 11b is preferably formed with a color opposite to the color of the background solid print layer 11a. When the background solid print layer 11a is a white solid print layer, the display print layer 11b is preferably black, but may be red, blue, or green. The background solid print layer 11a and the display print layer 11b can be continuously formed on one print line by using a multicolor printing machine.

  The concealment display unit 12 is a display that needs to be kept secret without being seen until the cover label 5 is peeled off. For example, characters such as atari and losing, numbers indicating winning numbers and application numbers And various symbols such as alphabets. The required concealment display portion 12 is formed in the window portion 16 so that a margin portion 17 is left around it. That is, the window portion 16 is configured by the concealment display portion 12 and the blank portion 17, and the blank portion 17 becomes the surface of the label base material 10. As described above, the concealment display unit 12 may have different contents for each POP label, or it may be necessary to provide one that is selected at a rate of several sheets. Thus, it is difficult to employ a printing method in which a large number of sheets are continuously formed using one plate like the display printing layer 11b. Therefore, it is preferable to employ a printing method that can easily change the contents of the concealment display unit 12, and it is preferable to use various printers that use toner. The concealment display portion 12 can be various colors, and black is particularly preferable, but it is preferably a low density, and at least a back solid print layer 22 (back background portion, protective color portion) of the cover label 5 described later. It is preferable that the concentration be lower than that of (1).

  The release layer 13 is formed on the entire display area 2. Therefore, the peeling layer 13 is formed so as to cover all of the front printing layer 11, the remaining region around the periphery, the inner window portion 16, and the like. Since the cover label 5 is detachably attached to the release layer 13, the surface of the release layer 13 is preferably a smooth surface, thereby improving the adhesion between the base label 4 and the cover label 5. In FIG. 2 (a), in order to express the layer structure in an easy-to-understand manner, the blank portion 17 around the concealment display portion 12 is illustrated as not being filled with the peeling layer 13, but in practice the blank space is shown. The part 17 is filled with the release layer 13. The release layer 13 can be formed by applying various coating methods using, for example, a varnish containing a known release agent such as a silicone release agent. The peeling layer 13 is transparent to such an extent that the concealment display portion 12 and the front printing layer 11 can be visually recognized. In addition, the structure in which the peeling layer 13 is not provided partially may be sufficient so that the cover label 5 may not peel completely from the base label 4. FIG. For example, when the cover label 5 is peeled from below, the upper end portions of the base label 4 and the cover label 5 may be bonded so as not to be peeled.

  The pressure-sensitive adhesive layer 14 is a transparent layer and is formed on the entire back surface of the label substrate 10, and a background layer 15 (background portion) is laminated on the display area 2 portion of the back surface of the pressure-sensitive adhesive layer 14. Has been. The background layer 15 is a masking layer which is also referred to as so-called paste killing. Therefore, a region where the background layer 15 is formed in the back surface of the pressure-sensitive adhesive layer 14 becomes a non-adhesive portion, and the back surface of the pressure-sensitive adhesive layer 14 The region that remains without the background layer 15 being formed becomes an adhesive portion.

  The pressure-sensitive adhesive layer 14 only needs to be transparent, and various adhesives (including a pressure-sensitive adhesive) can be used, and an adhesive that can be peeled off from the adherend may be used. For example, various pressure sensitive adhesives such as an acrylic adhesive and a rubber adhesive can be used.

  The background layer 15 is a colored layer that is the background of the concealment display unit 12 that is required. Therefore, it is preferable to use a color suitable for the background of the concealment display unit 12 for the background layer 15, and when the concealment display unit 12 is black as described above, the color is the opposite color to white. Is preferred. Therefore, the background layer 15 is formed at least at the position on the back side of the window portion 16. The background layer 15 may be solid printing or halftone dot printing, but at least when the POP label is viewed from the back side, the back solid printing layer 22 (protective color portion, back surface) of the cover label 5 through the window portion 16 is used. The background portion is formed at such a low density that it can be seen through. In the present invention, in order to form the background layer 15 at such a low density that the back solid print layer 22 can be seen through, the back solid print layer 22 can be seen through by forming the background layer 15 thin. Configuration is also included.

  As described above, the background layer 15 is a masking layer, and has a single layer structure composed of a colored masking layer containing a colorant or a laminated structure of a transparent masking layer and a colored ink layer. The colored masking layer and the transparent masking layer can be formed by a known printing method using a masking agent. As the masking agent, a non-adhesive material that can be formed on the pressure-sensitive adhesive layer 14 with a layer that is cured by ultraviolet rays is preferable, and ultraviolet curable ink or the like can be used. In addition, the pressure-sensitive adhesive layer 14 is formed only on the back surface of the label base material 10 corresponding to the sticking region 1, and the colored ink layer as the background layer 15 is formed on the back surface of the label base material 10 corresponding to the display region 2. Also good.

  Next, the configuration of the cover label 5 will be described. The cover label 5 includes a label substrate 20 as shown in FIG. A front printed layer 21 is formed on the front side of the label base material 20, and a back solid printed layer 22 (protective color portion, back background portion) and an adhesive layer 23 are formed in order on the back side of the label base material 20. .

  Various sheets can be used for the label base material 20 of the cover label 5 and may be the same sheet as the label base material 10 of the base label 4 described above. It is preferable to use an opaque sheet so that it can be formed, and among these, the white label substrate 20 is particularly preferable. Examples of the opaque sheet include opaque plastic sheets made of various plastic materials as described above, synthetic paper, paper, and the like, and these sheets may be appropriately laminated.

  The front print layer 21 is a layer for forming characters, various designs, and the like on the surface of the cover label 5, and therefore the shape, size, arrangement, and the like are arbitrary. It is preferable to use a white label substrate 20 because the surface printed layer 11 becomes clear as a background.

  The back solid print layer 22 is a layer serving as a background of the back display portion. The back display unit is a display premised on being seen by peeling the cover label 5 from the base label 4. For example, the back display unit displays information related to the concealment display unit 12 in the same manner as the display print layer 11 b of the base label 4. Preferably shown. In the present embodiment, the back display unit is constituted by the removal display unit 24. That is, the back display portion is constituted by the cut-out display portion 24 in which a part of the back solid print layer 22 is removed so that the opaque label base material 20 on the other side can be seen. The blank display unit 24 is typified by, for example, white letters, but is not limited to letters and may be designed with various figures. In FIG. 1 (b) and FIG. 3 (b), the blank display portion 24 is represented as a white graphic so that it can be easily understood. The back solid print layer 22 may be of various colors and is at least the same color as the concealment display unit 12, but is preferably formed at a darker density than the concealment display unit 12. Further, the back solid print layer 22 is preferably black, and high contrast can be obtained by making the label substrate 20 white. In addition, the size, shape, and arrangement of the back solid print layer 22 are arbitrary, but at least a portion corresponding to the window portion 16 of the base label 4 can be covered. In the present embodiment, the back solid print layer 22 has a shape and an arrangement that match the background solid print layer 11 a of the base label 4. Accordingly, as shown in FIG. 3B, a region where the back solid print layer 22 is not formed is formed on the entire periphery of the peripheral portion of the label base material 20. In addition, in FIG.3 (b), the part corresponding to the window part 16 of the base label 4 is shown with the dashed-two dotted line.

  The pressure-sensitive adhesive layer 23 is formed so as to cover the entire back surface of the cover label 5 in the present embodiment, but may be formed to a size that can cover at least a portion corresponding to the window portion 16 of the cover label 5. preferable. In addition, since the area | region in which the back solid printing layer 22 is not formed is formed in the peripheral part of the label base material 20 over the perimeter, the thickness of the adhesive layer 23 in the area | region is back solid printing layer 22 It becomes thicker than the thickness of the pressure-sensitive adhesive layer 23 in the region where is formed. Accordingly, the relatively thick adhesive layer 23 is formed on the entire periphery of the back surface of the cover label 5, and the adhesive force at the periphery of the cover label 5 can be relatively increased. it can. Further, in FIG. 2B, in order to express the layer structure in an easy-to-understand manner, the portion of the removal display portion 24 is illustrated as not being filled with the adhesive layer 14, but in reality, the portion of the removal display portion 24 is shown. The portion is filled with the pressure-sensitive adhesive layer 14. In any case, it is preferable that the pressure-sensitive adhesive layer 23 is also a smooth surface like the release layer 13 of the base label 4 so that the adhesion between the base label 4 and the cover label 5 is enhanced. Various adhesives (including adhesives) can be used for the adhesive layer 23 in the same manner as the adhesive layer 14 of the base label described above.

  In the POP label configured as described above, for example, the POP label is attached to the upper end of the body of the plastic bottle as an adherend. Since the shoulder or neck of the plastic bottle has a smaller diameter than the trunk, the display area 2, which is the area above the POP label, is separated from the shoulder or neck. Projecting or standing up. Therefore, the POP label becomes conspicuous and a high advertising effect can be obtained. In addition, since a barrel display label (for example, a shrink label, a stretch label, a paper label, etc.) is often attached to the barrel portion of the PET bottle, the POP label sticking area 1 is displayed on the barrel portion. Although it will be piled up on the surface of the label for use, since the sticking area | region 1 is transparent, the design of the label for trunk | drum display is not impaired.

  And since the display area 2 is standing up away from the shoulder or neck of the plastic bottle in this way, the back surface of the display area 2 is easily seen by the purchaser. When the display area 2 of the POP label is viewed from the back side, the back surface of the display area 2 is a background layer 15, but the background layer 15 is formed with a low density, and as shown in FIG. The back solid printed layer 22 and the removal display part 24 of the cover label 5 can be visually recognized through the window part 16. Since the background solid print layer 11a of the base label 4 is formed around the outside of the window portion 16, the back solid print layer 22 and the removal display portion 24 of the cover label 5 are not visible or visible. Are also viewed with a lower transmission level than the window 16. Accordingly, when the display area 2 of the POP label is viewed from the back side, the presence of the window portion 16 appears to be emphasized, and the presence of the window portion 16 also attracts the purchaser, and the back side of the POP label. Can also appeal to buyers about the existence of the campaign. Further, a concealment display portion 12 is formed on the front side of the window portion 16, and has the same color as the back solid print layer 22 of the cover label 5 that is visible through the concealment display portion 12. Therefore, since the removal display part 24 of the cover label 5 is seen through to such an extent that it can be discriminated, the concealment display part 12 required is removed by the back solid print layer 22 or the back solid print layer 22. The display unit 24 becomes camouflaged and cannot be seen, and at least at first glance, it cannot be read and decoded.

  In particular, if the concealment display unit 12 is formed with a density lower than that of the back solid print layer 22 of the cover label 5, the relatively concealment display unit 12 with a relatively low density is shielded by the background layer 15 of the base label 4. On the other hand, the back solid print layer 22 and the removal display portion 24 of the cover label 5 having a relatively dark density are less likely to be shielded and easily visible. Therefore, the camouflage effect is further enhanced and the concealment display unit 12 is difficult to read.

  Further, since the back solid printed layer 22 is formed as the back background portion and the blank display portion 24 is formed as the back display portion on the cover label 5, the unevenness of the pressure-sensitive adhesive layer 23 of the cover label 5 is reduced and the smooth surface is formed. And it is possible to make the two adhere to each other with a high degree of adhesion without forming an air layer between the cover label 5 and the base label 4. If an air layer is formed between the cover label 5 and the base label 4, the portion where the air layer is formed looks white, while the back solid print layer 22 and the removal display part 24 become difficult to see due to the air layer, Conversely, the concealment display unit 12 is easily visible due to the air layer. Therefore, the back solid printed layer 22 and the removal display unit 24 are formed by bringing the cover label 5 and the base label 4 into close contact without forming an air layer with the release layer 13 and the pressure-sensitive adhesive layer 23 being smooth surfaces. Is more easily seen through the window 16 and the camouflage effect is enhanced.

  On the other hand, when the purchaser peels off the cover label 5, the concealment display portion 12 of the base label 4 can be viewed directly from the front side, but since the background layer 15 is formed on the back side, it is particularly white. Even if it is the concealment display portion 12 formed with a low density, a good contrast can be obtained between the background layer 15 and the concealment display portion 12 can be easily visually recognized. Moreover, since the window part 16 is formed, the concealment display part 12 required can be found easily, and since the margin part 17 exists in the window part 16, it forms in the transparent label base material 10. Even the necessary concealment display unit 12 can be easily found.

  Further, when the background layer 15 is white, when the background solid print layer 11a is white, it does not become turbid, and the background solid print layer 11a can be formed in a clearer white color. The appearance can be obtained, and the display print layer 11b formed thereon can be clearly seen.

  Furthermore, since the background layer 15 of the cover label has a single-layer structure and does not need to have a two-layer printing configuration, it can be manufactured at low cost.

  In addition, the label base material 20 of the cover label 5 is made transparent, and, for example, a white solid print layer and a black solid print layer are sequentially formed on the back side thereof, and a blank display portion such as white letters is formed on the black solid print layer. You may make it form. In this case, the black solid print layer is the back background portion, and the blank display portion is the back display portion. Further, instead of providing the back display portion on the back side of the cover label 5, for example, a protective color portion made of a single color may be provided at a location corresponding to the concealment display portion 12 required. The protective color portion does not necessarily have to be provided on the entire back side of the cover label 5, and may be provided in a range that can cover the concealment display portion 12.

DESCRIPTION OF SYMBOLS 1 Adhesion area | region 2 Display area 3 Boundary line 4 Base label 5 Cover label 10 Label base material 11 Front printing layer 11a Solid printing layer for background (solid printing part for background)
11b Display printing layer (display printing section)
12 Concealment display part 13 Peeling layer 14 Adhesive layer 15 Background layer (background part)
16 Window part 17 Margin part 20 Label base material 21 Front print layer 22 Back solid print layer (back solid print part, back background part, protection color part)
23 Adhesive layer 24 Removal display part (rear display part)

Claims (5)

In the POP label which has a display area and a transparent sticking area, and the sticking area is stuck on the adherend so that the display area protrudes outward from the sticking object,
A base label having a transparent label base material, an adhesive portion for sticking to an adherend on the back side of the label base material, and a concealment display portion required on the front side of the label base material;
A cover label that is detachably attached to the front side of the base label so as to cover the concealment display portion,
On the back side of the cover label, a protective color portion similar in color to the required concealment display portion is provided at least at a position facing the concealment display portion,
On the back side of the base label, a background portion is formed as a background when the concealment display portion is viewed from the front side,
The background portion of the base label is formed at a concentration that is so thin that the protective color portion of the cover label can be seen through,
A POP label characterized in that a concealment display portion is camouflaged by a protective color portion of a cover label that is transparent when the base label is viewed from the back side.   2. The POP label according to claim 1, wherein the concealment display portion is formed with a density lower than that of the protective color portion of the cover label.   3. The POP label according to claim 1, wherein a back display portion and a back background portion serving as the protective color portion serving as a background of the back display portion are formed on the back side of the cover label.   The cover label includes an opaque label base material, and a back solid print portion is formed as the back background portion on the back side of the label base material, and a blank display portion for showing the label base material of the cover label on the back solid print portion 4. The POP label according to claim 3, wherein the POP label is formed as the back display portion.   On the front side of the label base material of the base label, a background solid print portion and a display print portion printed thereon are formed, and a window portion remaining without a background solid print portion being partially formed is formed. 5. The POP label according to claim 1, wherein the concealment display portion is formed so as to leave a blank portion in the window portion.

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