JP6227938B2 - Distribution device, terminal device, distribution method, distribution program, and display program - Google Patents

Description

The present invention, delivery device, the end terminal apparatus, related to the distribution method, the distribution program, and a display program.

  In recent years, advertisement distribution via the Internet has been actively performed. For example, advertising content related to a company, a product, or the like is displayed at a predetermined position on a web page. Such advertising content is, for example, an icon such as a still image, a moving image, or text data, and is a hyperlink (hereinafter simply referred to as “link”) to a web page (hereinafter referred to as an advertising page) provided by the advertiser. Is written). When an advertisement content is clicked by the user, an advertisement page is displayed.

  As a technique related to advertisement display, a technique has been proposed in which information content is displayed on a first layer and advertisement content is displayed on a second layer behind the information content. In addition, a technique has been proposed for invalidating a link function of web content when an advertisement image is displayed over web content.

JP 2003-022042 A JP 2006-098888 A Special table 2010-526494 JP 2012-137805 A

  However, the above-described conventional technology does not always improve the advertising effect of advertising content. Specifically, in the conventional technology for displaying the advertising content on the second layer, only the advertising content is displayed behind the information content, so the advertising effect of the advertising content may not be improved. Absent. Moreover, in the prior art that disables the web content link function, the impression of the web content is worsened, which may lead to a reduction in advertising effectiveness. For this reason, the above-described conventional technology cannot always improve the advertising effect of the advertising content.

  The present application has been made in view of the above, and an object thereof is to provide a distribution device, a content distribution device, a terminal device, a distribution method, and a distribution program that can improve the advertising effect of advertising content.

  The distribution apparatus according to the present application includes a receiving unit that receives a search result page acquisition request together with a search query, a search result page that corresponds to the search query received by the receiving unit, and content related to the search query and the search result And a distribution unit that distributes control information for displaying both the page and the page.

  According to one aspect of the embodiment, there is an effect that the advertising effect of the advertising content can be improved.

FIG. 1 is a diagram illustrating an example of an advertisement display process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertising device according to the embodiment. FIG. 4 is a diagram illustrating an example of the advertising content storage unit according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the distribution apparatus according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a sequence diagram illustrating an advertisement distribution processing procedure by the advertisement distribution system according to the embodiment. FIG. 8 is a flowchart illustrating an advertisement display processing procedure by the terminal device according to the embodiment. FIG. 9 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 10 is a diagram illustrating an example of the advertisement display process according to the modification. FIG. 11 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 12 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 13 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the distribution apparatus.

  Hereinafter, a mode for carrying out a distribution device, a content distribution device, a terminal device, a distribution method, and a distribution program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the distribution device, the content distribution device, the terminal device, the distribution method, and the distribution program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Advertisement display processing)
First, an example of an advertisement display process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an advertisement display process according to the embodiment. FIG. 1 shows an example in which a web page and advertisement content are displayed on a web browser by a terminal device 10 to be described later.

  As shown on the left side of FIG. 1, the terminal device 10 displays a search input page C10. The search input page C10 is a web page for searching for another web page. The search input page C10 includes a keyword input field CR11 in which a search keyword is input. The user of the terminal device 10 can search for other web pages related to the search keyword by inputting the search keyword in the keyword input field CR11.

  In the example on the left side of FIG. 1, it is assumed that the search button “car” is clicked after the user inputs the search keyword “car” in the keyword input field CR11. In this case, the terminal device 10 displays a search result page C20, which is a web page, as shown on the right side of FIG. On the search result page C20, links of other web pages related to the search keyword “car” are displayed. In the example of FIG. 1, anchor texts AT21 to AT23 with links to other web pages are displayed on the search result page C20. The anchor text AT21 corresponds to “A car-top page”, the anchor text AT22 corresponds to “B car—top page”, and the anchor text AT23 corresponds to “used car C site”.

  FIG. 1 shows an example in which anchor text is displayed on the search result page C20. However, the search result page C20 may display a button or an image with a link to another web page. Below, the area | region where the anchor text, button, image, etc. with which the link to another web page is extended may be described with a link area | region.

  Then, the terminal device 10 displays the advertising content A10 related to the search keyword “car” input to the search input page C10 together with the search result page C20. The advertisement content A10 is a still image or a moving image, and is provided by, for example, an automobile-related advertiser. The advertisement content A10 shown in FIG. 1 corresponds to an advertiser's logo and the like, and is widely known. That is, the advertising content A10 has an identification function that can distinguish another advertiser from the advertiser who provided the advertising content A10. For this reason, a general user can specify an advertiser at the time of visually recognizing a logo shown in the advertising content A10.

  Here, as illustrated on the right side of FIG. 1, the terminal device 10 according to the embodiment displays the search result page C20 and the advertisement content A10 in an overlapping manner. Specifically, the terminal device 10 displays the search result page C20 and the advertisement content A10 in an overlapping manner so that the user can visually recognize both the search result page C20 and the advertisement content A10. In the example of FIG. 1, the terminal device 10 processes the advertising content A10 into pixels of one color such as gray, and displays the processed advertising content A10 and the search result page C20 in an overlapping manner. Thereby, the terminal device 10 displays the advertisement content A10 as a shadow located on the back side of the search result page C20.

  The advertisement content A10 may be linked to an advertisement page provided by the advertiser. However, in the case of the example of FIG. 1, the terminal device 10 displays the advertisement content A10 in a state where it cannot be clicked. That is, the terminal device 10 simply displays the advertising content A10 as a shadow. On the other hand, the terminal device 10 displays the link area of the search result page C20 in a clickable state even in a link area that overlaps the advertising content A10. In the example of FIG. 1, the terminal device 10 displays the link area corresponding to the text “page” overlapping the advertisement content A10 in the anchor text AT22 in a clickable state.

  Here, the “clickable state” described above indicates a state in which content such as advertisement content can be selected, and indicates a state in which transition to another web page (including an advertisement page) is possible when clicked. In addition, the “non-clickable state” indicates a state in which content such as advertisement content cannot be selected, and indicates a state in which transition to another web page (including an advertisement page) does not occur even when clicked. . For example, the terminal device 10 keeps the search result page C20 displayed even when the advertisement content A10 is clicked. However, when the anchor text AT22 displayed so as to overlap with the advertisement content A10 is clicked, the terminal device 10 accesses the link destination of the clicked anchor text AT22.

  As described above, the terminal device 10 according to the embodiment displays the search result page C20 corresponding to the search keyword input by the user and the advertisement content A10 related to the search keyword in an overlapping manner. Thereby, the terminal device 10 can improve the advertising effect of the advertising content A10.

  Specifically, a user who has input a search keyword is highly likely to be highly interested in a field related to the search keyword. And the terminal device 10 which concerns on embodiment displays the advertising content A10 relevant to a search keyword on the whole background of the search result page C20, as shown in FIG. For this reason, since the terminal device 10 can allow the user who is highly likely to be interested in the advertising content A10 to browse the advertising content A10, the advertising effect of the advertising content A10 can be improved. And the terminal device 10 can make the user permeate the advertiser recalled from the advertisement content A10 by repeatedly displaying the advertisement content A10 on the search result page C20. That is, the terminal device 10 can improve the brand recognition of the advertiser.

  Moreover, since the terminal device 10 according to the embodiment displays the advertising content A10 related to the search keyword, the image of the search keyword can be fixed on the brand owned by the advertiser.

  Furthermore, the terminal device 10 according to the embodiment displays the advertisement content A10 as a shadow while the link function of the search result page C20 is enabled. For this reason, since the terminal device 10 maintains a state in which the user can operate the search result page C20, it is possible to prevent the user's impression of the search result page C20 from being deteriorated. As a result, the terminal device 10 can prevent the advertising effect of the advertising content A10 displayed together with the search result page C20 from deteriorating.

  Hereinafter, the terminal device 10 and the like that realize the above-described advertisement display processing will be described. Although not described above, the search result page C20 described above includes control information for controlling the display mode of the search result page C20 and the advertisement content A10. Then, the terminal device 10 performs the advertisement display process described above according to the control information. Such control information will be described later.

[2. (Advertising system configuration)
Next, the configuration of the advertisement distribution system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system 1 according to the embodiment. As shown in FIG. 2, the advertisement distribution system 1 includes a terminal device 10, an advertiser terminal 20, an advertisement device 30, and a distribution device 100. The terminal device 10, the advertiser terminal 20, the advertising device 30, and the distribution device 100 are connected to be communicable via a network N by wire or wireless. 2 may include a plurality of terminal devices 10, a plurality of advertiser terminals 20, a plurality of advertising devices 30, and a plurality of distribution devices 100. .

  The terminal device 10 is an information processing device used by a user who browses a web page. For example, the terminal device 10 is a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), or the like. In addition, the terminal device 10 acquires a web page from the distribution device 100 according to an operation by the user, and displays the acquired web page. In addition, when the web page includes an advertisement acquisition command to be described later, the terminal device 10 acquires the advertising content from the advertising device 30 and displays the acquired advertising content together with the web page.

  The advertiser terminal 20 is an information processing device used by the advertiser. For example, the advertiser terminal 20 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. Further, the advertiser terminal 20 submits the advertising content to the advertising device 30 according to the operation by the advertiser. For example, the advertiser terminal 20 has, as advertisement content, a still image, a moving image, text data, a URL (Uniform Resource Locator) for accessing an advertisement page distributed by an advertiser server managed by the advertiser, or the like. Are submitted to the advertising device 30.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertising content to the advertising device 30. In the following, the notation “advertiser” is a concept that includes not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 20. It is a concept that includes.

  The advertising device 30 is a content distribution device that distributes advertising content submitted from the advertiser terminal 20. For example, the advertising device 30 delivers advertising content to the terminal device 10 when accessed from the terminal device 10.

  The distribution device 100 is a web server that distributes a web page to the terminal device 10. For example, the distribution apparatus 100 distributes various web pages related to the search site. However, the distribution apparatus 100 distributes various web pages related to auction sites, weather forecast sites, shopping sites, finance (stock price) sites, route search sites, map providing sites, travel sites, restaurant introduction sites, web blogs, and the like. Also good.

  The web page distributed by the distribution apparatus 100 is formed by, for example, an HTML file described in HTML (HyperText Markup Language), an XML file described in XML (Extensible Markup Language), or the like. And the web page delivered by the delivery apparatus 100 includes control information for controlling the display mode of the web page and the advertisement content. This control information is described in an HTML file or the like that forms a web page by using a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  Further, the web page distributed by the distribution apparatus 100 includes an advertisement acquisition command. For example, in an HTML file or the like forming a web page, the URL of the advertising device 30 is described as an advertisement acquisition command. In this case, the terminal device 10 acquires the advertising content from the advertising device 30 by accessing a URL described in an HTML file or the like.

  The various data distributed from the distribution device 100 to the terminal device 10 is actually an HTML file or an image forming a web page, but in the following, various data distributed from the distribution device 100 to the terminal device 10 May be referred to as a “web page”.

[3. Configuration of advertising device]
Next, the configuration of the advertising device 30 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertising device 30 according to the embodiment. As illustrated in FIG. 3, the advertising device 30 includes a communication unit 31, an advertising content storage unit 32, and a control unit 33.

  The communication unit 31 is realized by a NIC (Network Interface Card) or the like, for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 10, the advertiser terminal 20, and the distribution device 100.

  The advertisement content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the advertising content storage unit 32 stores various information related to the advertising content submitted from the advertiser terminal 20.

  Here, FIG. 4 shows an example of the advertising content storage unit 32 according to the embodiment. In the example illustrated in FIG. 4, the advertisement content storage unit 32 includes items such as “advertiser ID”, “advertisement content”, “search query”, and “bid price”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 20. “Advertising content” indicates the advertising content submitted from the advertiser terminal 20. FIG. 4 shows an example in which conceptual information such as “A10” is stored in “advertising content”, but actually, a still image, a moving image, text data, a URL, or a file indicating the storage location thereof. Stores path names and so on.

  “Search query” indicates a keyword specified when an advertiser submits advertisement content. “Bid price” indicates an advertising fee designated when an advertiser submits advertising content. For example, the “bid price” corresponds to the unit price paid from the advertiser to the advertisement distributor (for example, the administrator of the advertisement apparatus 30 or the distribution apparatus 100) when the advertisement content is displayed once.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” specifies the search query “car” and the bid price “150” and submits the advertising content “A10”. .

  As described with reference to FIG. 1, the advertisement content displayed on the search result page is displayed so as not to be clicked. Therefore, in the advertisement distribution system 1 according to the embodiment, “impression billing” for charging according to the number of times the advertisement content is displayed is adopted instead of “click billing” for billing according to the number of times the advertisement content is clicked. The Therefore, the “bid price” shown in FIG. 4 is not CPC (Cost Per Click) indicating the cost per click of the advertising content, but CPM (Cost Per Thousand Impressions or Cost Per Mille) indicating the display unit price of the advertising content. Etc.

  The control unit 33 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in the storage device inside the advertising device 30 using the RAM as a work area. The The control unit 33 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 33 includes a submission reception unit 34, a request reception unit 35, an extraction unit 36, a distribution unit 37, and a calculation unit 38, and performs information processing described below. Implement or execute a function or action. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission acceptance unit 34 accepts submission of advertisement content from the advertiser terminal 20. Specifically, the submission accepting unit 34 accepts the submission of the advertisement content together with the search query and the bid price. Then, the submission receiving unit 34 stores the search query, the bid price, and the advertising content in the advertising content storage unit 32 in association with the advertiser ID corresponding to the advertiser of the submission source.

  The request receiving unit 35 receives an advertisement content acquisition request from the terminal device 10 together with a search query (that is, a search keyword) input to the search input page by the user. For example, the request reception unit 35 receives an HTTP request as an advertisement content acquisition request. In the example of FIG. 1, when a search query “car” is input to the search input page C <b> 10, the request receiving unit 35 receives an advertisement content acquisition request from the terminal device 10 together with the search query “car”.

  When the request reception unit 35 receives an advertisement content acquisition request, the extraction unit 36 extracts the distribution candidate advertisement content from the advertisement content storage unit 32. Specifically, the extraction unit 36 extracts the advertising content corresponding to the search query received by the request receiving unit 35 from the advertising content stored in the advertising content storage unit 32. At this time, the extraction unit 36 extracts advertisement content based on the bid price. For example, the extraction unit 36 preferentially extracts advertisement content having a high bid price from advertisement contents corresponding to the search query.

  Processing performed by the extraction unit 36 will be described with reference to FIG. For example, it is assumed that the request reception unit 35 receives an advertisement content acquisition request together with the search query “car”. In this case, the extraction unit 36 specifies the advertisement contents “A10” and “A40” corresponding to the search query “car” among the advertisement contents shown in FIG. Since the bid price “150” of the advertisement content “A10” is higher than the bid price “100” of the advertisement content “A40”, the extraction unit 36 prioritizes the advertisement content “A10” over the advertisement content “A40”. To extract. For example, since the ratio of the bid price between the advertising content “A10” and the advertising content “A40” is “3: 2”, the extraction unit 36 extracts the advertising content “A10” with a probability of 60%, and 40% The advertisement content “A40” is extracted with the probability of

  The distribution unit 37 distributes the advertisement content stored in the advertisement content storage unit 32. Specifically, the distribution unit 37 distributes the advertisement content extracted by the extraction unit 36 to the terminal device 10 that has transmitted the advertisement content acquisition request.

  The calculation unit 38 calculates a billing amount for the uploader (that is, the advertiser) who submitted the advertisement content according to the number of times the advertisement content is distributed by the distribution unit 37. As described above, in the advertisement distribution system 1 according to the embodiment, impression charging is adopted. Therefore, the calculation unit 38 calculates the charging amount by multiplying the bid price corresponding to the CPM or the like by the number of times the advertisement content is distributed. To do. The calculation unit 38 may store the calculated charge amount in a predetermined storage unit (for example, the advertisement content storage unit 32), or may actually charge the advertiser.

  Note that the above-described submission accepting unit 34 may accept submission of advertising content after allowing an advertiser to specify a budget for advertisement distribution. Then, the extraction unit 36 may not extract the advertising content whose billing amount periodically calculated by the calculation unit 38 has reached the budget.

[4. Configuration of distribution device]
Next, the configuration of the distribution apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the distribution apparatus 100 according to the embodiment. As illustrated in FIG. 5, the distribution apparatus 100 includes a communication unit 110, a content storage unit 120, and a control unit 130.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10 and the advertising device 30.

  The content storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 120 memorize | stores the search input page which is an example of a web page, the format of a search result page, etc. FIG. For example, the content storage unit 120 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The search result page (or the format of the search result page) stored in the content storage unit 120 includes an advertisement acquisition command for acquiring advertisement content. The search result page (or the search result page format) stored in the content storage unit 120 includes control information described in a script language such as JavaScript (registered trademark) or CSS. This control information controls the display mode of the search result page and the advertisement content. Specifically, the control information according to the embodiment controls the display position of the advertisement content. Then, the control information is controlled so that the advertisement content is displayed so as not to be clicked on the search result page. For example, as in the example of FIG. 1, the control information is an advertisement so that both the advertising content and the search result page can be visually recognized by the user, and the link area of the search result page is clickable. Control content to be displayed as shadows.

  The control unit 130 is realized by, for example, a CPU, an MPU, or the like executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the distribution apparatus 100 using the RAM as a work area. The control unit 130 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 130 includes a reception unit 131 and a distribution unit 132, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 131 accepts a web page acquisition request from the terminal device 10. For example, the receiving unit 131 receives an HTTP request as a web page acquisition request. In the example of FIG. 1, the reception unit 131 first receives an acquisition request for the search input page C <b> 10 from the terminal device 10. Then, when the search query “car” is input to the search input page C10, the receiving unit 131 receives an acquisition request for the search result page C20 from the terminal device 10 together with the search query “car”.

  The distribution unit 132 distributes the web page and the control information to the terminal device 10 when the reception unit 131 receives a web page acquisition request. Specifically, the distribution unit 132 acquires an acquisition request target web page from the content storage unit 120 and distributes the acquired web page to the terminal device 10. As described above, the search result page stored in the content storage unit 120 includes control information. Therefore, when distributing the search result page, the distribution unit 132 also distributes the control information.

  Note that the above-described content storage unit 120 may store the search result page and the control information individually instead of the search result page including the control information. For example, the content storage unit 120 may store an HTML file that forms a search result page and a file that describes control information in association with each other. In this case, the distribution unit 132 distributes both the search result page and the control information to the terminal device 10.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device 10 according to the embodiment. As illustrated in FIG. 6, the terminal device 10 includes a communication unit 11, an input unit 12, an output unit 13, and a control unit 14.

  The communication part 11 is implement | achieved by NIC etc., for example. The communication unit 11 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertising device 30 and the distribution device 100.

  The input unit 12 is an input device that receives various operations from the user. For example, the input unit 12 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 13 is a display device for displaying various information. For example, the output unit 13 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 10, the input part 12 and the output part 13 are integrated.

  The control unit 14 is realized, for example, by executing various programs (corresponding to an example of a display program) stored in a storage device inside the terminal device 10 using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs correspond to application programs called web browsers. The control unit 14 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 6, the control unit 14 includes a request unit 15, a reception unit 16, and a display unit 17, and realizes or executes functions and operations of information processing described below. The internal configuration of the control unit 14 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 14 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  The request unit 15 transmits a web page acquisition request to the distribution apparatus 100 in accordance with a user operation using the input unit 12. For example, the request unit 15 transmits an acquisition request for a search input page or a search result page. Further, when the search result page received by the receiving unit 16 includes an advertisement acquisition command, the request unit 15 transmits an advertisement content acquisition request to the advertising device 30 together with the search query input to the search input page.

  In the case of the example in FIG. 1, the request unit 15 first transmits an acquisition request for the search input page C <b> 10 to the distribution apparatus 100. Then, when the search query “car” is input to the search input page C <b> 10, the request unit 15 transmits an acquisition request for the search result page C <b> 20 to the distribution apparatus 100 together with the search query “car”. At this time, since the search result page C20 includes an advertisement acquisition command, the request unit 15 transmits an advertisement content acquisition request to the advertising device 30 together with the search query “car”.

  The reception unit 16 receives a web page and advertisement content. Specifically, the reception unit 16 receives a web page (for example, a search input page or a search result page) from the distribution device 100 that responds to the web page acquisition request transmitted by the request unit 15. At this time, if the web page includes an advertisement acquisition command, the reception unit 16 instructs the request unit 15 to transmit an advertisement content acquisition request. The receiving unit 16 receives the advertising content from the advertising device 30 that has responded to the advertising content acquisition request transmitted by the requesting unit 15.

  In the case of the example of FIG. 1, the receiving unit 16 first receives a search input page from the distribution device 100. Then, the accepting unit 16 accepts the search result page from the distribution device 100 and accepts the advertising content related to the search query input on the search input page from the advertising device 30.

  The display unit 17 displays the web page received by the receiving unit 16 on the output unit 13. At this time, the display unit 17 displays the web page and the advertisement content on the output unit 13 in accordance with the control information included in the web page. Specifically, when displaying the search result page, the display unit 17 displays the advertising content so as to overlap the search result page. At this time, the display unit 17 displays the advertisement content as a shadow in a state where it cannot be clicked. Further, the display unit 17 displays the link area of the search result page in a clickable state.

[6. (Advertising process flow)
Next, the procedure of the advertisement distribution process by the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 7 is a sequence diagram illustrating an advertisement distribution processing procedure by the advertisement distribution system 1 according to the embodiment.

  As illustrated in FIG. 7, the terminal device 10 transmits a search input page acquisition request to the distribution device 100 in accordance with a user operation (step S <b> 101). Then, the distribution device 100 distributes the search input page to the terminal device 10 in response to the search input page acquisition request (step S102).

  Subsequently, the terminal device 10 displays a search input page on the output unit 13. Then, when a search keyword is input to the search input page by the user, the terminal apparatus 10 transmits a search result page acquisition request to the distribution apparatus 100 together with the search query that is the input search keyword (step S103). . And the delivery apparatus 100 delivers the search result page containing control information to the terminal device 10 according to the acquisition request of a search result page (step S104). Note that the search result page distributed by the distribution device 100 includes an advertisement acquisition command such as the URL of the advertisement device 30.

  Subsequently, based on the advertisement acquisition command included in the search result page, the terminal apparatus 10 transmits an advertisement content acquisition request to the advertisement apparatus 30 together with the search query transmitted in step S103 (step S105).

  Then, the advertising device 30 performs an advertisement extraction process based on the search query received from the terminal device 10 (step S106). Specifically, the advertising device 30 extracts advertising content corresponding to the search query received from the terminal device 10 from the advertising content storage unit 32. Subsequently, the advertising device 30 distributes the extracted advertising content to the terminal device 10 (step S107).

  Then, the terminal device 10 performs an advertisement display process for displaying the search result page and the advertisement content received in step S107 according to the control information included in the search result page received in step S104 (step S108).

[7. (Advertising display processing flow)
Next, the procedure of the advertisement display process shown in step S108 of FIG. 7 will be described using FIG. FIG. 8 is a flowchart illustrating an advertisement display processing procedure by the terminal device 10 according to the embodiment. Note that the advertisement display processing procedure shown in FIG. 8 is performed by the display unit 17 of the terminal device 10 in accordance with the control information included in the web page.

  As illustrated in FIG. 8, the terminal apparatus 10 displays the search result page received from the distribution apparatus 100 (step S201). Subsequently, the terminal device 10 specifies the display position of the advertising content received from the advertising device 30 according to the control by the control information (step S202). Subsequently, the terminal device 10 displays the advertisement content as a shadow in a state where the advertisement content cannot be clicked based on the display position of the advertisement content (step S203).

[8. (Modification)
The advertisement distribution system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the advertisement distribution system 1 will be described. Note that the terminal device 10 described below performs display processing of advertising content according to control information included in the web page.

[8-1. Clickable advertising content)
In the said embodiment, the terminal device 10 showed the example displayed in the state which cannot click advertisement content. However, the terminal device 10 may display the advertisement content in a clickable state. This point will be described with reference to FIG. FIG. 9 is a diagram illustrating an example of advertisement display processing according to the modification.

  In the example of FIG. 9, it is assumed that the display width of the search result page C20 is determined in advance. Further, the terminal device 10 displays the search result page C20 on a web browser having a width wider than the display width of the search result page C20. In this case, unused areas AR11 in which the search result page C20 is not displayed are formed at both ends of the web browser.

  Then, as illustrated in FIG. 9, the terminal device 10 displays the advertisement content A10 so as to partially overlap the unused area AR11. Specifically, the terminal device 10 displays the advertisement content A10 in a state where it can be clicked on the area A11 overlapping the unused area AR11. Further, the terminal device 10 displays the area A12 that does not overlap the unused area AR11 in the advertisement content A10 as a shadow in a state where it cannot be clicked. At this time, the terminal apparatus 10 displays the link area overlapping the area A12 of the advertisement content A10 in the link area of the search result page C20 in a clickable state. In the example of FIG. 9, the terminal device 10 displays the anchor texts AT21 to AT23 in a clickable state.

  Thus, the terminal device 10 can cause the user to click the advertisement content A10 by displaying a part of the advertisement content A10 in the unused area AR12 in a clickable state. That is, since the terminal device 10 can make a transition to the advertisement page via the advertisement content A10, it is possible to realize an advertisement display that is more useful for the advertiser. Further, the terminal device 10 does not invalidate the link area of the search result page C20 even when the search result page C20 and the advertisement content A10 are displayed in an overlapping manner. Thereby, since the terminal device 10 maintains a state in which the user can operate the search result page C20, it is possible to prevent a decrease in usability and to realize an advertisement display useful for the web page distributor.

  In the case of the example in FIG. 9, the distribution unit 132 of the distribution apparatus 100 distributes the search result page C <b> 20 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 9. For example, the distribution unit 132 specifies the area of the advertisement content A10 that overlaps the unused area AR11, the process of displaying the area of the advertisement content A10 that overlaps the unused area AR11 in a clickable state, or the unused area AR11. The control information for controlling the process of displaying the area of the advertising content A10 that does not overlap with the shadow in a state where it cannot be clicked is distributed.

  Note that the process of displaying the advertisement content in a clickable state is not limited to the example of FIG. For example, in the example of FIG. 1, the terminal device 10 displays a clickable area of the advertisement content A10 that does not overlap with the link area of the search result page C20, and displays the advertisement content A10 that overlaps the link area of the search result page C20. The area may be displayed in a state where it cannot be clicked. That is, the terminal device 10 always displays the link area of the search result page C20 in a clickable state, and displays the link area of the search result page C20 in a clickable area of the advertisement content A10. Even in this case, the terminal device 10 can cause the user to click the advertisement content 10.

[8-2. (Click user confirmation)
Moreover, in the said embodiment, the terminal device 10 may make a user select whether it is operation which clicked advertisement content, when the advertisement content currently displayed in the state which cannot be clicked is clicked. . This point will be described with reference to FIG. FIG. 10 is a diagram illustrating an example of the advertisement display process according to the modification. It is assumed that the advertisement content A10 shown in FIG. 10 has a link to an advertisement page provided by the advertiser. The advertisement page that is the link destination of the advertisement content A10 may be called a landing page.

  As illustrated on the left side of FIG. 10, the terminal device 10 displays the advertisement content A10 as in the example illustrated in FIG. 1. In this example, when the advertisement content A10 is clicked, the terminal device 10 displays a pop-up screen PU10 for allowing the user to select whether or not to transition to the advertisement page, as shown on the right side of FIG. Then, when the transition to the advertisement page is selected on the pop-up screen PU10, the terminal device 10 accesses the advertisement page that is the link destination of the advertisement content A10. On the other hand, when the user does not select the transition to the advertisement page, the terminal device 10 closes the pop-up screen PU10 and, as in the example illustrated on the left side of FIG. A10 is displayed.

  As described above, when the advertisement content A10 is clicked, the terminal device 10 inquires of the user whether or not the transition to the advertisement page is necessary. Thereby, the terminal device 10 can display an advertisement page according to a user's intention. As a result, the terminal device 10 can improve usability.

  In the case of the example in FIG. 10, the distribution unit 132 of the distribution apparatus 100 distributes the search result page C <b> 20 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 10. For example, the distribution unit 132 distributes control information that controls processing for displaying the pop-up screen PU10 when the advertisement content A10 is clicked.

[8-3. Fixed display of advertising content)
Moreover, in the said embodiment, the terminal device 10 may display an advertising content in a fixed position, without interlocking with the change of the display position in a web page. This point will be described with reference to FIG. FIG. 11 is a diagram illustrating an example of advertisement display processing according to the modification.

  As shown on the left side of FIG. 11, the terminal device 10 displays the search result page C20 and the advertisement content A10, as in the example shown in FIG. Here, it is assumed that the terminal device 10 cannot display the search result page C20 on one screen. In this case, the terminal device 10 displays a scroll bar SC10 as shown on the left side of FIG.

  And the terminal device 10 fluctuates the display position of the search result page C20 according to the moving operation of the scroll bar SC10 by the user, as shown on the right side of FIG. On the other hand, the terminal device 10 does not change the display position of the advertisement content A10 from the state on the left side of FIG.

  Thus, the terminal device 10 can make the user strongly impress the advertisement content A10 by displaying the advertisement content A10 at a fixed position regardless of the display position of the search result page C20. As a result, the terminal device 10 can improve the advertising effect of the advertising content A10.

  In the case of the example in FIG. 11, the distribution unit 132 of the distribution apparatus 100 distributes the search result page C <b> 20 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 11. For example, the distribution unit 132 distributes control information for controlling processing for displaying the advertising content A10 at a fixed position.

  In the example of FIG. 11, the terminal device 10 may change the display mode of the advertising content A10 while the search result page C20 is being moved. This point will be described with reference to FIG. FIG. 12 is a diagram illustrating an example of advertisement display processing according to the modification.

  As illustrated on the left side of FIG. 12, the terminal device 10 displays the search result page C20 and the advertisement content A10, as in the example illustrated in FIG. Then, as illustrated on the right side of FIG. 12, the terminal device 10 changes the display mode of the advertisement content A10 when the user performs an operation of moving the scroll bar SC10. That is, the terminal device 10 changes the display mode of the advertisement content A10 only while the search result page C20 is being scrolled. In the example of FIG. 12, the terminal device 10 darkens the shadow color indicating the advertising content A10.

  Thus, the terminal device 10 can improve the advertising effect of the advertising content A10 by changing the display mode of the advertising content A10 while the scroll operation is being performed by the user. For example, some users do not browse the search result page C20 that is being scrolled. For this reason, the terminal device 10 can strongly impress the advertisement content A10 to the user who is not browsing the search result page C20 by highlighting the advertisement content A10 on the search result page C20 being scrolled. In addition, the terminal device 10 makes an advertisement display unobtrusive to the user who is paying attention to the search result page C20 by thinning the shadow color indicating the advertisement content A10 on the search result page C20 that is not being scrolled. Can be prevented.

  In the case of the example in FIG. 12, the distribution unit 132 of the distribution apparatus 100 distributes the search result page C20 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. For example, the distribution unit 132 distributes control information for controlling a process for detecting a user operation such as a scroll operation and a process for changing the display mode of the advertisement content A10.

  In addition, although the example which darkens the color of the shadow which shows advertisement content A10 was shown in FIG. 12, it is not restricted to this example. For example, the terminal device 10 may display the advertisement content A10 with a color on the search result page C20 that is being scrolled. Alternatively, the terminal device 10 may display the advertisement content A10 itself in front of the search result page C20 that is being scrolled. In this case, only the advertising content A10 is displayed in the area where the search result page C20 and the advertising content A10 overlap.

  In FIG. 12, the example in which the advertisement content A10 is displayed at a fixed position is shown, but the present invention is not limited to this example. Specifically, the terminal device 10 may highlight the advertisement content A10 on the search result page C20 being scrolled even when the search result page C20 and the advertisement content A10 are moved in conjunction with each other. .

[8-4. Ad trafficking)
Moreover, in the said embodiment, the submission reception part 34 of the advertising apparatus 30 may make an advertiser select the display aspect of the advertising content mentioned above. Specifically, the submission accepting unit 34 displays the display mode desired by the advertiser from some or all of the display modes of the advertising content illustrated in FIGS. 1, 9, 10, 11, and 12. May be selected. At this time, the submission receiving unit 34 may be able to select a general display mode of advertisement content in which the entire advertisement content is displayed in the advertisement display area.

  In addition, the submission receiving unit 34 may cause the advertiser to specify a detailed display mode of the advertisement content according to the display mode selected by the advertiser. For example, the submission receiving unit 34 may allow the advertiser to specify the display position of the advertisement content.

  The submission receiving unit 34 stores various designation information (for example, information on the display position) in the advertising content storage unit 32 when the advertiser designates the detailed display mode of the advertising content. Then, the distribution unit 37 of the advertising device 30 distributes various designation information to the terminal device 10 together with the advertising content. Then, the terminal device 10 displays the advertising content based on the various designation information transmitted by the advertising device 30. That is, the control information included in the search result page controls the display mode of the advertisement content based on various types of designation information.

[8-5. Ad trafficking)
Moreover, in the said embodiment, the example in which one advertisement content was displayed on the search result page was shown. However, the terminal device 10 may display a plurality of advertisement contents so as to overlap the search result page. At this time, the terminal device 10 may simultaneously display advertisement content submitted by different advertisers. In this case, the terminal device 10 may change the display mode of the advertisement content according to the bid price of the advertisement content. For example, the terminal device 10 may display the advertisement content having a higher bid price in a larger size among the plurality of advertisement contents to be displayed overlapping the search result page, and may display the advertisement content having a lower bid price in a smaller size. .

  Further, the terminal device 10 may display a plurality of advertisement contents submitted to different advertisers for each predetermined area on the display screen. Specifically, the terminal device 10 may assign different advertisers for each predetermined area on the display screen. Then, the terminal device 10 may display a plurality of advertisement contents corresponding to the advertiser assigned to the predetermined area in the predetermined area. For example, the terminal device 10 assigns the advertiser B1 to the area R11 on the display screen, and assigns the advertiser B2 to the area R12 (area that does not overlap with the area R11) on the display screen. Then, the terminal device 10 displays a plurality of advertisement contents submitted from the advertiser B1 in the area R11 and displays a plurality of advertisement contents submitted from the advertiser B2 in the area R12. In this example, the terminal device 10 may change the display mode of the advertisement content displayed in each area according to the bid price specified by each advertiser. For example, the higher the bid price designated by the advertiser, the more the number of advertisement contents that can be displayed in the area assigned to the advertiser, and the lower the bid price designated by the advertiser, The number of advertisement contents that can be displayed may be reduced.

  As described above, when displaying a plurality of advertisement contents, the terminal device 10 can raise the bid price by displaying the advertisement content in a display manner that is more beneficial to the advertiser as the bid price is higher. As a result, the administrator of the advertising device 30 or the administrator of the distribution device 100 can obtain a high advertising revenue.

  In the case of the above example, the distribution unit 132 of the distribution device 100 distributes to the terminal device 10 control information that controls processing for displaying the search result page and a plurality of advertisement contents in an overlapping manner. Further, when the display mode of the advertising content is changed according to the bid price, the distribution unit 37 of the advertising device 30 distributes the combination of the advertising content and the bid price to the terminal device 10. And the control information which operate | moves in the terminal device 10 changes the display mode of advertising content based on the bid price received from the advertising apparatus 30. FIG. Note that the distribution unit 37 of the advertising device 30 may distribute the bid price rank shown in, for example, five or ten levels to the terminal device 10 instead of the bid price.

[8-6. Device configuration〕
Moreover, although the example in which the advertisement delivery system 1 includes the advertisement device 30 and the delivery device 100 has been described in the above embodiment, the advertisement device 30 and the delivery device 100 may be formed as one device. In this case, the distribution apparatus 100 illustrated in FIG. 5 includes, for example, the advertisement content storage unit 32, the submission reception unit 34, the extraction unit 36, and the calculation unit 38 illustrated in FIG. Then, when receiving a web page acquisition request from the terminal device 10, the distribution device 100 distributes a web page that does not include an advertisement acquisition command to the terminal device 10 together with the advertisement content extracted from the advertisement content storage unit 32.

  In the above-described embodiment, the example in which the advertising content is distributed from the advertising device 30 to the terminal device 10 has been described. However, the distribution device 100 may acquire the advertising content from the advertising device 30. In this case, the request receiving unit 35 of the advertising device 30 receives an advertisement content acquisition request from the distribution device 100. Further, the distribution unit 37 of the advertising device 30 distributes the advertising content to the distribution device 100. In addition, the distribution unit 132 of the distribution device 100 distributes the web page that does not include the advertisement acquisition command to the terminal device 10 together with the advertising content acquired from the advertising device 30.

[8-7. Others]
Moreover, although the example in which the advertising content is displayed as a shadow has been described in the above embodiment, the terminal device 10 may set the advertising content with a transparency of a predetermined value or more and display the advertising content on the search result page. . For example, the terminal device 10 displays the advertising content in a state that is more transparent than the search result page. At this time, the terminal device 10 may display the advertising content in a state where the contrast is smaller than that of the search result page, or may display the advertising content in a state where the difference in shading is smaller than that of the search result page. Even in this case, the terminal device 10 can display the advertising content in a state where the user can visually recognize both the search result page and the advertising content.

  Moreover, in the said embodiment, although user operation which selects the link area | region of advertisement content or a web page was described as "click", this user operation is not restricted to click operation using a mouse | mouth. For example, the “click” described above may be an operation of tapping advertisement content or the like with a finger or an operation of selecting advertisement content or the like with a line of sight.

  Moreover, in the said embodiment, the terminal device 10 may display the button for hiding a shadow in the area | region of the advertisement content currently displayed in the clickable state. For example, in the example of FIG. 9, the terminal device 10 displays a non-display button for hiding the shadow in the area A11 of the advertisement content A10. Then, when the non-display button is clicked by the user, the terminal device 10 hides the area A12 of the advertising content A10. Thereby, the terminal device 10 can allow the user to dynamically select the display mode of the advertisement content.

  In the above embodiment, an example is shown in which the advertisement content is displayed so as to overlap the search result page. However, the content displayed so as to overlap the advertisement content is not limited to the web page. For example, the advertisement content described above may be displayed on a screen of a mobile phone game or the like.

  In the above embodiment, the advertisement content has been described as an example. However, the content displayed on the search result page is not limited to the advertisement content for the advertisement purpose. For example, the advertisement content described above may be content for notifying weather information, earthquake information, and the like.

  Moreover, in the said embodiment, the example by which impression charging is employ | adopted was shown. However, as in the embodiment shown in FIG. 9 and FIG. 10, click billing may be employed when the advertisement content is displayed so as to be clickable.

  In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 15 and the reception unit 16 illustrated in FIG. 6 may be integrated.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content. For example, the embodiment shown in FIG. 9 can be combined with the embodiment shown in FIG. In this case, when the area A12 of the advertisement content A10 illustrated in FIG. 9 is clicked, the terminal device 10 displays the pop-up screen PU10 illustrated in FIG.

[8-8. Hardware configuration)
Further, the terminal device 10, the advertising device 30, and the distribution device 100 according to the above-described embodiments are realized by a computer 1000 having a configuration as shown in FIG. 13, for example. Hereinafter, the distribution apparatus 100 will be described as an example. FIG. 13 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the distribution apparatus 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 (corresponding to the network N shown in FIG. 2), sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other devices via the communication network 50. Send to.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the distribution device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the content storage unit 120. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network 50.

  For example, when the computer 1000 functions as the terminal device 10 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 14 by executing a program loaded on the RAM 1200.

  For example, when the computer 1000 functions as the advertising device 30 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 33 by executing a program loaded on the RAM 1200.

[9. effect〕
As described above, the distribution device 100 according to the embodiment includes the reception unit 131 and the distribution unit 132. The accepting unit 131 accepts a search result page acquisition request together with the search query. The distribution unit 132 controls to display both a search result page corresponding to the search query received by the reception unit 131 and an advertisement content (corresponding to an example of content) related to the search query and a search result page. Distribute information.

  Thereby, since the delivery apparatus 100 which concerns on embodiment can make a user with high possibility of being interested in advertisement content browse advertisement content, it can improve the advertisement effect of advertisement content. Moreover, the distribution apparatus 100 can improve the recognition of the brand recalled from the advertising content by displaying the advertising content on the search result page.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information to be displayed on the search result page in a state where the advertisement content is not clickable (corresponding to an example of a state where the advertisement content cannot be selected).

  Thereby, since the distribution apparatus 100 according to the embodiment can display the advertising content like the background of the search result page, it is possible for the user to permeate the advertiser recalled from the advertising content.

  Further, in the distribution device 100 according to the embodiment, the distribution unit 132 displays a link area that is an area for accepting a click on the search result page in a clickable state (corresponding to an example of a selectable state), and the search result. The control information is distributed so that the area of the advertisement content that overlaps the link area of the page is displayed in an unclickable state and the area of the content that does not overlap the link area of the search result page is clickable.

  Thereby, the distribution apparatus 100 according to the embodiment can prevent usability from being lowered and can realize an advertisement display that is useful for the advertiser and the web page distributor.

  In the distribution apparatus 100 according to the embodiment, the distribution unit 132 displays the advertisement content area that overlaps the unused area where the search result page is not displayed in a clickable state, and does not overlap the unused area. The control information to be displayed in a state where the area cannot be clicked is distributed.

  Thereby, the distribution apparatus 100 according to the embodiment can prevent usability from being lowered and can realize an advertisement display that is useful for the advertiser and the web page distributor.

  Also, in the distribution device 100 according to the embodiment, the distribution unit 132 is an operation for selecting the advertisement content when a user operation for designating the advertisement content displayed in a non-clickable state is performed. The control information that allows the user to select is distributed.

  Thereby, the distribution apparatus 100 according to the embodiment can improve usability.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information for displaying the advertisement content at a fixed position without being interlocked with a change in the display position on the search result page.

  Thereby, since the distribution apparatus 100 according to the embodiment can impress the user with the advertising content, the advertising effect of the advertising content can be improved.

  In the distribution device 100 according to the embodiment, the distribution unit 132 distributes control information that changes the display mode of the advertisement content while a user operation that changes the display position of the search result page is being performed.

  Thereby, since the distribution apparatus 100 according to the embodiment can strongly impress the advertising content to the user who is not browsing the search result page, the advertising effect of the advertising content can be improved.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 is control information for displaying both the plurality of advertisement contents related to the search query and the search result page, and displays the advertisement contents. Control information for changing the display mode of a plurality of contents is distributed according to a bid price as a consideration.

  Thereby, the distribution apparatus 100 according to the embodiment can raise the bid price by displaying the advertising content in a display mode that is more beneficial to the advertiser as the bid price is higher.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information that causes the advertising content to be displayed in a more transparent state than the search result page.

  Thereby, since the distribution apparatus 100 according to the embodiment can impress the user with the advertising content, the advertising effect of the advertising content can be improved.

  In addition, the advertising device 30 according to the embodiment includes a submission reception unit 34, a request reception unit 35, an extraction unit 36, and a distribution unit 37. The submission acceptance unit 34 accepts submission of advertisement content displayed together with the search query and the search result page corresponding to the search query. The request reception unit 35 receives an advertisement content acquisition request together with the search query input by the user. The extracting unit 36 extracts the advertising content corresponding to the search query received by the request receiving unit 35 from the advertising content received by the submission receiving unit 34. The distribution unit 37 distributes the advertising content extracted by the extraction unit 36.

  Thereby, since the advertising device 30 according to the embodiment can distribute the advertising content viewed by the user who is highly likely to be interested in the advertising content, the advertising effect of the advertising content can be improved. In addition, the advertising device 30 can provide an advertisement display technique with high advertising effectiveness to the advertiser. Further, the advertising device 30 can fix the image of the search query on the brand owned by the advertiser. For example, the advertiser submits the advertising content together with the search query “high quality”, so that the advertising content of the company can be displayed when the user inputs the search query “high quality”. For this reason, the advertiser can establish an image such as “luxury” in its own brand.

  In the advertising device 30 according to the embodiment, the submission receiving unit 34 further receives a bid price together with the advertising content. The extraction unit 36 extracts advertisement content corresponding to the search query received by the request reception unit 35 based on the bid price received by the submission reception unit 34.

  Thereby, the advertising device 30 according to the embodiment enables the advertisement distributor to obtain a high advertising revenue.

  In addition, the advertising device 30 according to the embodiment includes a calculation unit 38. The calculating unit 38 calculates a charge amount for the uploader who has submitted the advertising content according to the number of times the advertising content has been distributed by the distributing unit 37.

  Thereby, the advertising device 30 according to the embodiment enables the advertisement distributor to obtain the advertising revenue even when the advertising content is displayed in a non-clickable state.

  Further, the terminal device 10 according to the embodiment includes a reception unit 16 and a display unit 17. The reception unit 16 receives a search result page corresponding to a search query input by a user and advertisement content related to the search query. The display unit 17 displays both the search result page and the advertisement content in an overlapping manner.

  Thereby, since the terminal device 10 according to the embodiment can allow the user who is highly likely to be interested in the advertising content to browse the advertising content, the advertising effect of the advertising content can be improved. Moreover, the terminal device 10 can improve the recognition of the brand recalled from the advertising content by displaying the advertising content on the search result page.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 10 Terminal device 15 Request part 16 Reception part 17 Display part 30 Advertising apparatus 34 Submission reception part 35 Request reception part 36 Extraction part 37 Distribution part 100 Distribution apparatus 120 Content storage part 130 Control part 131 Reception part 132 Delivery part

Claims (14)

A reception unit that receives a search result page acquisition request together with a search query;
A search result page corresponding to the search query received by the receiving unit and a search result page that is a collection of links to a plurality of web pages, and both the content related to the search query and the search result page are overlapped. And a distribution unit that distributes control information to be displayed.
The control information is
In the search result page, a link area that is an area for accepting a selection from the user is displayed in a selectable state, the area of the content overlapping the link area is displayed in a non-selectable state, and the link area The content area that does not overlap with the content is displayed in a selectable state,
While the user operation for changing the display position of the search result page is performed rather than the display color of the content displayed when the user operation for changing the display position of the search result page is not performed, Darken the display color of the displayed content,
A distribution apparatus characterized by that. A reception unit that receives a search result page acquisition request together with a search query;
A search result page corresponding to the search query received by the receiving unit and a search result page that is a collection of links to a plurality of web pages, and both the content related to the search query and the search result page are overlapped. And a distribution unit that distributes control information to be displayed.
The control information is
Displaying an area of the content that overlaps an unused area where the search result page is not displayed, and displaying an area of the content that does not overlap the unused area in an unselectable state;
While the user operation for changing the display position of the search result page is performed rather than the display color of the content displayed when the user operation for changing the display position of the search result page is not performed, Darken the display color of the displayed content,
A distribution apparatus characterized by that. The delivery unit
Delivering the control information for allowing the user to select whether or not the operation is to select the content when a user operation to specify the content displayed in an unselectable state is performed;
The distribution apparatus according to claim 1 , wherein the distribution apparatus is a distribution apparatus. The delivery unit
Distributing the control information that causes the content to be displayed at a fixed position without being linked to a change in the display position on the search result page.
The distribution apparatus according to any one of claims 1 to 3 . The delivery unit
The control information for displaying both a plurality of contents related to the search query and the search result page in an overlapping manner, and displaying the plurality of contents according to a bid price which is a price for displaying the contents Distributing the control information that changes the mode;
Delivery device according to any one of claims 1-4, characterized in that. The delivery unit
Delivering the control information for displaying the content in a more transparent state than the search result page;
Delivery device according to any one of claims 1-5, characterized in that. A search result page corresponding to a search query input by a user and a search result page that is a collection of links to a plurality of web pages; and a reception unit that receives content related to the search query;
A display unit that displays both the search result page and the content in an overlapping manner,
The display unit
In the search result page, a link area that is an area for accepting a selection from the user is displayed in a selectable state, the area of the content overlapping the link area is displayed in an unselectable state, and the link area The content area that does not overlap with the content is displayed in a selectable state,
While the user operation for changing the display position of the search result page is performed rather than the display color of the content displayed when the user operation for changing the display position of the search result page is not performed, Darken the display color of the displayed content,
A terminal device characterized by that. A search result page corresponding to a search query input by a user and a search result page that is a collection of links to a plurality of web pages; and a reception unit that receives content related to the search query;
A display unit for displaying both the search result page and the content in an overlapping manner;
With
The display unit
Displaying the area of the content that overlaps the unused area where the search result page is not displayed, and displaying the area of the content that does not overlap the unused area in an unselectable state;
While the user operation for changing the display position of the search result page is performed rather than the display color of the content displayed when the user operation for changing the display position of the search result page is not performed, Darken the display color of the displayed content,
A terminal device characterized by that. A distribution method executed by a computer,
A reception process for receiving a search result page acquisition request together with a search query;
A search result page corresponding to the search query received by the receiving step and a search result page that is a collection of links to a plurality of web pages, and both the content related to the search query and the search result page are overlapped. Including a distribution step of distributing control information to be displayed.
The control information is
In the search result page, a link area that is an area for accepting a selection from the user is displayed in a selectable state, the area of the content overlapping the link area is displayed in a non-selectable state, and the link area The content area that does not overlap with the content is displayed in a selectable state,
While the user operation for changing the display position of the search result page is performed rather than the display color of the content displayed when the user operation for changing the display position of the search result page is not performed, Darken the display color of the displayed content,
A distribution method characterized by that. A distribution method executed by a computer,
A reception process for receiving a search result page acquisition request together with a search query;
A search result page corresponding to the search query received by the receiving step and a search result page that is a collection of links to a plurality of web pages, and both the content related to the search query and the search result page are overlapped. Distribution process for distributing control information to be displayed
Including
The control information is
Displaying an area of the content that overlaps an unused area where the search result page is not displayed, and displaying an area of the content that does not overlap the unused area in an unselectable state;
While the user operation for changing the display position of the search result page is performed rather than the display color of the content displayed when the user operation for changing the display position of the search result page is not performed, Darken the display color of the displayed content,
A distribution method characterized by that. A reception procedure for receiving a search result page acquisition request together with a search query;
A search result page corresponding to the search query accepted by the acceptance procedure, which is a search result page that is a collection of links to a plurality of web pages, and overlaying both the content related to the search query and the search result page A distribution procedure for distributing control information to be displayed and
The control information is
In the search result page, a link area that is an area for accepting a selection from the user is displayed in a selectable state, the area of the content overlapping the link area is displayed in a non-selectable state, and the link area The content area that does not overlap with the content is displayed in a selectable state,
While the user operation for changing the display position of the search result page is performed rather than the display color of the content displayed when the user operation for changing the display position of the search result page is not performed, Darken the display color of the displayed content,
A distribution program characterized by that. A reception procedure for receiving a search result page acquisition request together with a search query;
A search result page corresponding to the search query accepted by the acceptance procedure, which is a search result page that is a collection of links to a plurality of web pages, and overlaying both the content related to the search query and the search result page Distribution procedure for distributing control information to be displayed
To the computer,
The control information is
Displaying an area of the content that overlaps an unused area where the search result page is not displayed, and displaying an area of the content that does not overlap the unused area in an unselectable state;
While the user operation for changing the display position of the search result page is performed rather than the display color of the content displayed when the user operation for changing the display position of the search result page is not performed, Darken the display color of the displayed content,
A distribution program characterized by that. A reception procedure for receiving a search result page corresponding to a search query input by a user and a search result page that is a collection of links to a plurality of web pages, and content related to the search query;
Causing the computer to execute a display procedure for displaying both the search result page and the content in an overlapping manner,
The display procedure is as follows:
In the search result page, a link area that is an area for accepting a selection from the user is displayed in a selectable state, the area of the content overlapping the link area is displayed in an unselectable state, and the link area The content area that does not overlap with the content is displayed in a selectable state,
While the user operation for changing the display position of the search result page is performed rather than the display color of the content displayed when the user operation for changing the display position of the search result page is not performed, Darken the display color of the displayed content,
A display program characterized by that. A reception procedure for receiving a search result page corresponding to a search query input by a user and a search result page that is a collection of links to a plurality of web pages, and content related to the search query;
A display procedure for displaying both the search result page and the content in an overlapping manner;
To the computer,
The display procedure is as follows:
Displaying the area of the content that overlaps the unused area where the search result page is not displayed, and displaying the area of the content that does not overlap the unused area in an unselectable state;
While the user operation for changing the display position of the search result page is performed rather than the display color of the content displayed when the user operation for changing the display position of the search result page is not performed, Darken the display color of the displayed content,
A display program characterized by that.

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