JP6262272B2 - Content recommendation system, information processing apparatus, information processing method, and program - Google Patents

Description

  The present invention relates to a content recommendation system, an information processing apparatus, an information processing method, and a program.

  2. Description of the Related Art In recent years, a system that is provided with content such as an advertisement added to a document acquired via the Internet or the like and displays the added content together with the acquired document is already known.

  For example, Patent Document 1 discloses a technique related to the system as described above. Patent Document 1 discloses a system that provides a client device with content such as an advertisement related to the Web site together with a Web site recommended by a server according to the user's preference.

JP2015-108970A

  However, for example, the conventional technology disclosed in Patent Document 1, for example, is content related to a Web site recommended according to the user's preference in the server. It does not necessarily match the user's preference. This is because the user's preference changes.

  For this reason, in order to provide content that follows changes in user preferences, it is necessary to separately analyze individual user preferences on the client device side and acquire content based on the analysis results. However, such processing places a load on the client device and requires a certain processing time until content is provided. In addition, recently, when a website is browsed, the user rarely continues to see one website. Then, when displaying content such as advertisements together with the website, it is important to display the content according to the user's preference at an appropriate timing and allow the user to browse.

  The present invention has been made in view of such circumstances, and an object of the present invention is to display content according to the user's preference at an accurate timing.

  In order to solve the above problems, a content recommendation system according to the present invention is a content recommendation system in which a server and an information processing apparatus are connected via a network, and the server receives a document based on social interest. Document analyzing means for analyzing, content adding means for adding social interest content related to the document to the document according to the analysis result of the document by the document analyzing means, and information processing apparatus for the document with the social interest content added The information processing apparatus includes: a document receiving unit that receives a document to which social interest content is added from a server; a document that is received by the document receiving unit; and a social unit that is attached to the document. Interesting content Displaying means in order of social interest, and content replacement means for replacing the display order of social interest content displayed in order of social interest by the display means based on personal interest. It is characterized by including.

  In order to solve the above problem, an information processing apparatus according to the present invention is an information processing apparatus connected to a server via a network, and receives a document to which social interest content is added from the server. A document received by the document receiving means, a display means for displaying social interest contents added to the document in order of social interest, and a society displayed by the display means in order of social interest Content replacement means for switching the display order of the content of interest based on the personal interest level.

  In order to solve the above problems, an information processing method according to the present invention is an information processing method for an apparatus connected to a server via a network, in which a computer adds a document with social interest content from the server. A step of receiving and storing in the storage unit, a step of displaying a document stored in the storage unit, and social interest content added to the document on the display unit in order of social interest; Switching the display order of the social interest content displayed on the display unit in the order of social interest level based on the personal interest level.

  In order to solve the above problems, the program of the present invention is a program for a device connected to a server via a network, and receives a document with social interest content from the server and stores it in the storage unit. Processing to display the document stored in the storage unit, social interest content added to the document on the display unit in the order of social interest level, and display the social interest level on the display unit in order of social interest level. A process for causing the computer to execute a process of changing the display order of the displayed social interest content based on the personal interest level.

  According to the present invention, it is possible to display content according to the user's preference at an accurate timing.

It is a schematic block diagram of the content recommendation system in embodiment of this invention. It is a hardware block diagram of the apparatus which comprises the content recommendation apparatus system in embodiment of this invention. It is a functional block diagram of the content recommendation system in the embodiment of the present invention. It is a screen display example of the document with an advertisement displayed in the information processing apparatus in the embodiment of the present invention. It is a schematic diagram which shows the example of the replacement process of the advertisement in embodiment of this invention. It is a flowchart which shows the content recommendation process sequence in embodiment of this invention. It is a flowchart which shows the other content recommendation processing procedure in embodiment of this invention.

  A content recommendation system according to an embodiment of the present invention will be described below with reference to the drawings. In addition, in each figure, the same code | symbol is attached | subjected to the part which is the same or it corresponds, The duplication description is simplified thru | or abbreviate | omitted suitably. The embodiment described below is the best mode of the present invention, and does not limit the scope of the claims according to the present invention.

  The “content” in the present embodiment will be described below using advertisement content added to a website as an example. On the other hand, the content in the present invention is not limited to advertising content. In the content of the present invention, in addition to the ordinary meaning of the word “content” itself, for example, a piece of information that is recorded or transmitted by a medium and viewed by a human, such as video, music, text, or a combination thereof. included. For example, an application distributed on the Internet, downloadable video content, music content, and the like are also included.

<System configuration of content recommendation system in this embodiment>
The system configuration of the content recommendation system in this embodiment will be described with reference to FIG. The content recommendation system 1 in the present embodiment is configured by connecting a server 10 and an information processing apparatus 20 as a client via a network 30. The server 10 is connected to the document server 40 via the network 34 and is connected to the content server 50 via the network 35. The form of the network may be a LAN (Local Area Network) or a WAN (Wide Area Network), and may be connected by wire or wirelessly.

  The server 10 may be, for example, a home server connected by a LAN or an external server connected by a WAN. In the present embodiment, the term “server” is used as a general term for hardware that implements the server 10. The server 10 may be a PC, a storage, or a server dedicated machine, for example. Further, the server 10 crawls a document such as an article distributed by the document server 40 such as an RSS server via the network 34 and detects a feature word from the document. Further, the server 10 searches for advertisement content distributed by the content server 50 via the network 35 using the feature words. For example, the server 10 acquires advertisement content related to or similar to the document by a determination method such as whether or not a feature word detected from the document is included in text in the advertisement content. The advertisement content related or similar to the document acquired in this way is referred to as “social interest content” in this embodiment. The social interest content will be described later.

  The information processing apparatus 10 is, for example, a PC (Personal Computer) capable of executing each process according to the present embodiment described later. The information processing apparatus may be a portable information terminal such as a smartphone or a tablet PC, or may be another apparatus having an information processing function, a communication function, and an information display function.

<About the hardware configuration of the devices constituting the content recommendation system in this embodiment>
Next, the hardware configuration of the devices constituting the content recommendation system 1 in the present embodiment will be described with reference to FIG. The devices constituting the content recommendation system 1 are the server 10 and the information processing device 20 described above. Note that FIG. 2 shows basic hardware common as a hardware configuration in the server 10 and the information processing apparatus 20. Therefore, in the following description, the hardware configuration common to both will be described together.

  The server 10 and the information processing apparatus 20 include a CPU 11, a RAM 12, a ROM 13, an NW I / F 14, an HDD 15, an input unit 16, and an output unit 17 as hardware configurations. Note that these are examples of configurations for the server 10 and the information processing apparatus 20 to execute functions (processing) described later, and hardware other than these is not excluded. Moreover, it is not necessary to provide all of these configurations. For example, the HDD 15 may not be an essential configuration.

  The CPU 11 is a main control unit for realizing each process described later in the server 10 and the information processing apparatus 20. The CPU 11 realizes each function in the server 10 and the information processing apparatus 20 by executing a program in which a processing program defining each processing stored in the ROM 13 is read into the RAM 12.

  The RAM 12 is a storage unit that functions as a work memory of the CPU 11 as described above. The ROM 13 is a storage unit that stores a processing program that defines each process as described above, various parameters required for control of the server 10 and the information processing apparatus 20, and the like.

  The NW I / F 14 is a network interface for connecting the server 10 and the information processing apparatus 20 to each other via the network 30 illustrated in FIG. The HDD 15 is a large-capacity storage unit that stores documents and contents, for example.

  The input unit 16 is an input device such as a keyboard or a mouse. Moreover, the device which receives a user's touch operation like the touch panel superimposed on the display part mentioned later may be sufficient. Furthermore, the input unit 16 may include a camera that acquires an image by capturing a video and a microphone that receives audio input.

  The output unit 17 is a display unit such as a display. The output unit 17 may include a speaker that outputs sound.

  In addition to the above, a short-range wireless communication device that detects proximity of a user and acquires a user ID or the like from a wireless communication terminal possessed by the user may be provided.

<Functional blocks of content recommendation system in this embodiment>
Next, functional blocks of the content recommendation system 1 in the present embodiment will be described with reference to FIG. First, the server 10 includes a document analysis unit 101, a content addition unit 102, and a document transmission unit 103.

  The document analysis unit 101 is a document analysis unit that analyzes a document based on social interest. The function of the document analysis unit 101 is realized by the CPU 11, the RAM 12, and the ROM 13 shown in FIG. The “social interest level” refers to the degree of interest in a phenomenon that is a topic in the general public, and the document analysis unit 101, for example, the appearance probability of a word (hereinafter also referred to as “term”) that appears in a document. Analyze social interest based on the size of. In this case, the document analysis unit 101 determines that the social interest in a term having a high appearance probability and a category including the term is high. On the other hand, the document analysis unit 101 determines that the degree of social interest in a term having a low appearance probability and a category including the term is low. When extracting terms from a document, for example, morphological analysis may be used.

  The content adding unit 102 is a content adding unit that adds social interest content related to the document to the document according to the analysis result of the document by the document analyzing unit 101. Note that the social interest content to be added to the document may be acquired from an external server via the network 30 in advance. The function of the content adding unit 102 is realized by the CPU 11, the RAM 12, and the ROM 13 shown in FIG. The “social interest content” may be, for example, an advertisement content that introduces a product related to an event that is a topic in general public. In the present embodiment, the server 10 acquires, for example, 10 social interest contents in descending order of social interest from the content server 50, and the content adding unit 102 stores the three social interest contents among them as described above. It is described as being added to a document.

  The document transmission unit 103 is a document transmission unit that transmits a document to which social interest content is added to the information processing apparatus 20, and the function is realized by the CPU 11 and the NW I / F 14 illustrated in FIG.

  Next, the information processing apparatus 20 includes a document reception unit 201, a display unit 202, and a content replacement unit 203 as functional blocks.

  The document receiving unit 201 is a document receiving unit that receives a document to which social interest content is added from the server 10, and its function is realized by the CPU 11 and the NW I / F 14 shown in FIG. The document to which the social interest content received by the document receiving unit 201 is added is stored in a storage unit such as the ROM 13 or the HDD 15 shown in FIG.

  The display unit 202 is a display unit that displays the document received by the document receiving unit 201 or stored in the ROM 13 or the like and the social interest content added to the document in order of social interest. The functions are realized by the CPU 11 and the output unit 17 shown in FIG.

  The content replacement unit 203 is a content replacement unit that replaces the display order of social interest content displayed by the display unit 202 in the order of social interest based on the personal interest. As a result, even if you are not interested in the social interest content that was initially displayed in the order of social interest, you can change the display order of the social interest content based on your personal interest, The content that matches the personal interest level of the user is displayed. For this reason, the content according to a user preference can be displayed at a precise timing.

  Here, “individual interest” refers to the degree of interest in the information and products of the user who uses the information processing apparatus 20. The degree of interest of the user is based on, for example, the accumulated time that the document is viewed by the user when the document is displayed on the display unit 202 or the accumulated number of accesses to the advertisement to which document. However, the present invention is not limited to these examples.

  In addition, the content replacement unit 203 switches the display order of social interest content in descending order of personal interest. If it does in this way, since it will replace and display in order from a social interest content with a higher user's degree of interest, a user will be able to browse a content with a high degree of interest at an earlier timing.

  The information processing apparatus 20 may further include an input reception unit 204 as an additional block. The input receiving unit 204 is an input receiving unit that receives an input of a word related to a content desired by the user, and its function is realized by the CPU 11, RAM 12, ROM 13, and input unit 16 shown in FIG. And the display part 202 can also preferentially display the social interest content relevant to the word received by the input reception part 204 among the social interest content changed the display order by the content replacement part 203. FIG. Thereby, the user can browse the social interest content that he / she wants to browse right now in a timely manner.

  Further, the information processing apparatus 20 may further include a content collection unit 205 as an additional block. The content collection unit 205 is a content collection unit that collects personal interest content based on the degree of personal interest, and the function is realized by the CPU 11, RAM 12, ROM 13, NW I / F 14, HDD 15 and the like shown in FIG. The The content replacement unit 203 may replace any one or more of the social interest content displayed by the display unit 202 with the personal interest content collected by the content collection unit 205. Thereby, even if the displayed social interest content is content that does not match the user's interest, it can be replaced with content that matches the user's interest, so that the user's satisfaction can be improved.

  Further, when the personal interest content is collected by the content collection unit 205, the content replacement unit 203 may replace the social interest content with the personal interest content collected by the content collection unit 205. Thus, for example, until the personal interest content is collected, the social interest content having a high degree of interest of the user is displayed, and when the personal interest content is collected, the user is replaced with the personal interest content. The content is gradually switched to the content with its own interest level and displayed, and the user's satisfaction can be improved.

<Example of Screen Display of Document with Advertisement in this Embodiment>
A screen display example of a document with an advertisement in the present embodiment will be described with reference to FIG. The screen display example 300 is a display example of a Web page that introduces a spy movie as an example. The screen display example 300 includes an image 301 showing one scene of a spy movie from the top, an introduction comment 302 introducing the movie in the center, and an advertisement display field 310 for displaying an advertisement related to the contents of the Web page below. It consists of Here, in the advertisement display column 310, as related advertisements based on social interests, related goods advertisements 311, related DVD advertisements 312, and related goods advertisements 313 added to documents received from the server 10 by the document receiving unit 201 are displayed. It is displayed in descending order of social interest. Note that the present invention is not limited to this display example, and for example, three advertisements may be displayed from the top in the descending order of social interest in a vertically long display column on either side of the screen.

<Advertising replacement process in this embodiment>
Of the screen display example 300 shown in FIG. 4, the advertisement replacement process in the advertisement display field 310 will be described with reference to FIG. First, the top is a display with the advertisement display field 310 shown in FIG. 4 as a default, and the displayed advertisements are related goods advertisements 311 and related DVD advertisements displayed in descending order of social interest. 312 and related goods advertisement 313. In the present embodiment, the information processing apparatus 20 has acquired 10 advertisements based on 10 social interests from the server 10, and the related goods advertisement 311, the related DVD advertisement 312, which is the top three of them, A related goods advertisement 313 is displayed. At this time, the information processing apparatus 20 is collecting or cannot collect information for determining the personal interest level. Alternatively, at this point, information for determining the personal interest level may be collected, or the replacement process with the advertisement based on the social interest level may be in progress.

  The middle row is replaced with the related goods advertisement 314, which is an advertisement based on the social interest level in consideration of the personal interest, from the related goods advertisement 313, which is an advertisement based on the social interest level displayed in the upper stage. A display example is shown. The related goods advertisement 314 is an advertisement that has not been displayed in the upper part of the ten advertisements acquired from the server 10. For example, the related merchandise advertisement 313 displayed in the upper row is displayed at the top as an advertisement that introduces merchandise related to the term included in the introduction comment 302 in the screen display example 300 based on the degree of social interest. Although it should be an advertisement, depending on the user who is viewing this screen, the advertisement may not be of interest to the user. In such a case, it is possible to view advertisements of interest to the user by replacing the related goods advertisement 314 in consideration of the personal interest level. For example, if the introduction comment 302 includes the term “UK” and an event held in the UK is generally talked about as a social interest level, an advertisement introducing ticket sales for that event is displayed. Suppose that However, if the user browsing this screen display example 300 is most interested in an actor appearing in a spy movie, an advertisement that introduces ticket sales for an event that has nothing to do with the actor as described above Is likely to be bothersome just to be displayed, or even displayed, is likely to be ignored by the user. In such a case, if the user is replaced with an advertisement that introduces goods related to other movies in which the above-mentioned actor who is highly interested in the user appears, the user can view an advertisement based on his / her interest level. As a result, user satisfaction can be improved. In this example, only one related goods advertisement 314 is replaced. However, all advertisements displayed in the order of social interest may be replaced with advertisements that take into account personal interest. .

  The lower part shows a display example in which the advertisement related to the interest word received by the input receiving unit 204 is replaced with the advertisement that has been displayed so far so that the advertisement is preferentially displayed. Here, for example, the user inputs the name of the actor as an interest word via the input unit 16, and the advertisement related to the actor (name) received by the input receiving unit 204 is related to the actor. An advertisement 315 introducing a book, an advertisement 316 introducing a DVD collection of a movie starred by the actor, and an advertisement 317 introducing goods produced by the actor are replaced by the content replacement unit 203 and displayed. These advertisements 315 to 317 are also ten cases acquired from the server 10, but in the upper and middle stages, advertisements that were selected with priority on social interest and the like were displayed. is there. In this way, since the user can browse advertisements related to the actor of interest together with the introduction document of the movie in which the actor appears, the user's satisfaction can be improved.

<About the processing procedure in this embodiment>
A processing procedure in the present embodiment will be described with reference to FIG. First, in the server 10, the document analysis unit 101 analyzes social interest from a document acquired via a network or the like (step S1).

  Next, the content addition unit 102 acquires social interest content via the network based on the social interest level analyzed by the document analysis unit 101, and adds it to the document (step S2). In this embodiment, the number of social interest contents to be added is 10. However, the number may be 10 or more. In short, more advertisements than the number of advertisements initially displayed in order of social interest are added. Or just get it.

  Then, the document transmission unit 103 transmits the document to which the social interest content is added to the information processing apparatus 20 (step S3). At this time, it is not always necessary that the social interest content is added to the document and transmitted at the same time, and may be sequentially transmitted after the document is transmitted according to the communication status.

  Next, in the information processing apparatus 20, the document receiving unit 201 receives a document to which social interest content is added (step S4). The received document is stored in a storage unit such as the ROM 13.

  The display unit 202 displays the social interest content added to the document received or stored in the storage unit such as the ROM 13 in the order of social interest (step S5).

  The content replacement unit 203 switches the display order of the social interest content displayed on the display unit 202 in the order of social interest based on the personal interest (Step S8). If the information processing device 20 performs the replacement process at the timing when the information for determining the personal interest level is collected, the user can view the advertisement that matches the personal interest level earlier. .

<About other processing procedures in this embodiment>
Another processing procedure in the present embodiment will be described with reference to FIG. Note that a description of the same procedure as that shown in FIG. 6 is omitted. That is, in this procedure, the processing after step S5 is different from the above-described processing procedure shown in FIG.

  After the social interest content is displayed on the display unit 202 in order of social interest (step S5), the information processing apparatus 20 determines whether or not the personal interest content is collected by the content collection unit 205 (step S7). ).

  When personal interest content is collected by the content collection unit 205 (step S7, YES), the content replacement unit 203 displays any one or more of the social interest content displayed so far and the collected personal interest. The content is replaced (step S8). At this time, it is preferable that the content replacement unit 203 replaces social interest content that does not match the personal interest level or is different from the personal interest level. Note that this procedure is an example, and as the processing after step S6 in FIG. 6, the processing after step S7 is added, and the display order of the social interest content is changed based on the personal interest level. When content is collected, replacement processing with content of social interest may be performed.

  Each of the above-described embodiments is a preferred embodiment of the present invention, and various modifications can be made without departing from the scope of the present invention. For example, it is also possible to execute each process in the content recommendation system of the present embodiment described above, the server configuring the system, or the information processing apparatus using hardware, software, or a combined configuration of both. is there.

  In the case of executing processing using software, it is possible to install and execute a program in which a processing sequence is recorded in a memory in a computer incorporated in dedicated hardware. Alternatively, the program can be installed and executed on a general-purpose computer capable of executing various processes.

  Further, in the above description of the present embodiment, the description has focused on a mode in which a document with content added thereto is acquired from a server via a network such as the Internet. However, the present invention can also be applied to the following system. It is. For example, the present invention can be applied to a system including a digital television having an information processing function owned by a user and a terminal of a digital broadcasting station connected to the digital television. That is, when a user views a TV program, the social interest level is analyzed from the terms in the data distributed along with the broadcast wave of the TV program, and the social interest content based on the analysis is distributed along with the broadcast wave. It is also possible to apply to a usage scene where the social interest content is displayed in the order of social interest and then displayed together with the television program by changing the display order of the social interest content according to the personal interest.

  Further, for example, each user has a terminal capable of near field communication such as NFC, and the information processing apparatus 20 uses the information of a specific user authenticated through the near field communication as information for determining the personal interest level. You may get it. Specific user information includes, for example, the user's hobby, birthplace, blood type, occupation, and the like. This eliminates the need for the user to input an interest word, thereby improving user satisfaction.

1 content recommendation system 10 server 11 CPU
12 RAM
13 ROM
14 NW I / F
15 HDD
DESCRIPTION OF SYMBOLS 16 Input part 17 Output part 20 Information processing apparatus 30 Network 101 Document analysis part 102 Content addition part 103 Document transmission part 201 Document reception part 202 Display part 203 Content replacement part 204 Input reception part 205 Content collection part

Claims (10)

A content recommendation system in which a server and an information processing apparatus are connected via a network,
The server
Document analysis means for analyzing documents based on social interests,
Content adding means for adding a plurality of social interest contents related to the document to the document according to the analysis result of the document by the document analyzing means;
Document transmitting means for transmitting the document to which the plurality of social interest contents are added to the information processing apparatus,
The information processing apparatus includes:
Document receiving means for receiving a document to which the plurality of contents of social interest are added from the server;
Display means for displaying the document received by the document receiving means, and the social interest content that is added to the document and arranged in the order of social interest level;
Content replacement means for switching the display order of the plurality of social interest contents displayed in order of social interest by the display means in order from the one with the highest personal interest;
An input receiving means for receiving an input of a word related to the content desired by the user;
Including
The display means preferentially displays the social interest content related to the word received by the input reception means among the plurality of social interest contents whose display order has been changed by the content replacement means. A content recommendation system. The content recommendation system according to claim 1 , wherein the document analysis unit determines the social interest level based on a term having a high appearance probability in the document. A content recommendation system in which a server and an information processing apparatus are connected via a network,
The server
Document analysis means for analyzing documents based on social interests,
Content adding means for adding a plurality of social interest contents related to the document to the document according to the analysis result of the document by the document analyzing means;
Document transmitting means for transmitting the document to which the plurality of social interest contents are added to the information processing apparatus,
The information processing apparatus includes:
Document receiving means for receiving a document to which the plurality of contents of social interest are added from the server;
Display means for displaying the document received by the document receiving means, and the social interest content that is added to the document and arranged in the order of social interest level;
Content replacement means for replacing the display order of the plurality of social interest contents displayed in the order of social interest by the display means based on personal interest;
Content collection means for collecting personal interest content based on personal interest,
Including
The content recommendation system , wherein the content replacement means replaces any one or more of the plurality of social interest contents displayed by the display means with personal interest contents collected by the content collection means . The content replacement means, if the individual interest content is collected by the content collection means, content according to claim 3, characterized in that to replace an individual interest content collected by the content collection means the social interest content Recommendation system. An information processing apparatus connected to a server via a network,
Document receiving means for receiving a document to which a plurality of social interest contents are added from the server;
Display means for displaying the document received by the document receiving means, and the social interest content that is added to the document and arranged in the order of social interest level;
Content replacement means for switching the display order of the plurality of social interest contents displayed in order of social interest by the display means in order from the one with the highest personal interest;
An input receiving means for receiving an input of a word related to the content desired by the user;
With
The display means preferentially displays the social interest content related to the word received by the input reception means among the plurality of social interest contents whose display order has been changed by the content replacement means. to the information processing apparatus. An information processing apparatus connected to a server via a network,
Document receiving means for receiving a document to which a plurality of social interest contents are added from the server;
Display means for displaying the document received by the document receiving means, and the social interest content that is added to the document and arranged in the order of social interest level;
Content replacement means for replacing the display order of the plurality of social interest contents displayed in the order of social interest by the display means based on personal interest;
Content collection means for collecting personal interest content based on personal interest,
With
The information exchange apparatus, wherein the content replacement means replaces any one or more of the plurality of social interest contents displayed by the display means with personal interest contents collected by the content collection means . An information processing method for a device connected to a server via a network,
A receiving step in which a computer receives a document to which a plurality of social interest contents are added from the server and stores the document in a storage unit;
Display step of the computer, and documents stored in the storage unit, the display unit of social interest content ordered in order of social interest degree a plurality of social interest content added to the document When,
A replacement step in which the computer switches the display order of the plurality of social interest contents displayed in the order of social interest on the display unit in order from the highest personal interest;
An input receiving step in which the computer receives an input of a word related to the content desired by the user;
Including
The display step preferentially displays the social interest content related to the word received by the input reception step among the plurality of social interest content whose display order has been changed by the replacement step. information processing method for. An information processing method for a device connected to a server via a network,
A receiving step in which a computer receives a document to which a plurality of social interest contents are added from the server and stores the document in a storage unit;
Display step of the computer, and documents stored in the storage unit, the display unit of social interest content ordered in order of social interest degree a plurality of social interest content added to the document When,
A replacement step in which the computer replaces the display order of the plurality of social interest contents displayed in the order of social interest on the display unit based on personal interest;
A collection step for collecting personal interest content based on personal interests;
Including
In the information processing method , the replacement step replaces any one or more of the plurality of social interest contents displayed in the display step with the personal interest content collected in the collection step . A program for a device connected to a server via a network,
On the computer,
A receiving process for receiving a document to which a plurality of social interest contents are added from the server and storing the received document in the storage unit;
And documents stored in the storage unit, a display processing of displaying a social interest content arranged a plurality of social interest content added to the document in order of social interest degree,
A replacement process for switching the display order of the plurality of social interest contents displayed in the order of social interest on the display unit in order from the highest personal interest;
An input reception process for receiving an input of a word related to the content desired by the user;
And execute
In the display process, the social interest content related to the word accepted by the input acceptance process is preferentially displayed among the plurality of social interest contents whose display order is changed by the replacement process. Program to do. A program for a device connected to a server via a network,
On the computer,
A receiving process for receiving a document to which a plurality of social interest contents are added from the server and storing the received document in the storage unit;
And documents stored in the storage unit, a display processing of displaying a social interest content arranged a plurality of social interest content added to the document in order of social interest degree,
A replacement process for switching the display order of the plurality of social interest contents displayed in the order of social interest on the display unit based on personal interest;
A collection process to collect personal interest content based on personal interest,
And execute
A program characterized in that, in the replacement process, any one or more of the plurality of social interest contents displayed by the display process are replaced with the personal interest contents collected by the collection process .

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