JP6299077B2 - Information processing apparatus, image forming apparatus, and program - Google Patents

Description

  The present invention relates to an information processing apparatus, an image forming apparatus, and a program.

  Patent Document 1 describes that in an image forming apparatus, advertisement information irrelevant to an image forming operation is displayed on a display unit during warm-up or the like.

JP 2001-10174 A

  An object of the present invention is to provide another content related to a certain content by means different from the certain content by using an opportunity that the certain content is provided.

An information processing apparatus according to claim 1 of the present invention includes: a first acquisition unit that acquires first content representing an advertisement; and second content obtained by image recognition of a document by an operation of a first user; Specifying means for specifying a character or image included in the specified second content, and associating means for associating the first content related to the specified character or image with the second content specifying the character or image A display control unit that displays on the display unit an advertisement represented by the first content associated with the second content, and a second user operation corresponding to the display of the advertisement by the display unit, have a configuration and an output control means for outputting information representing the second content associated with the first content representing the advertisement output unit That.

An image forming apparatus according to a second aspect of the present invention includes: a first acquisition unit configured to acquire first content representing an advertisement; and second content obtained by recognizing a document image by a first user operation; Specifying means for specifying a character or an image included in one of the first content and the second content, and an association for associating the one content related to the specified character or image with the other content Means, display control means for displaying an advertisement represented by the first content associated with the second content on the display means, and an operation of the second user corresponding to the display of the advertisement by the display means , a configuration and an image forming means for forming an image representing the second content associated with the first content representing the advertisement To.

According to a third aspect of the present invention, there is provided a program for acquiring a first content representing an advertisement and a second content obtained by recognizing an image of a document by an operation of a first user; A specifying means for specifying a character or an image included in one of the acquired first content or second content, and the one content related to the specified character or image is associated with the other content An association means, a display control means for displaying an advertisement represented by the first content associated with the second content on the display means, and a second user operation corresponding to the display of the advertisement by the display means Output means for outputting information representing the second content associated with the first content representing the advertisement. Is a program for functioning as a control means.

According to the configuration described in claims 1 to 3 of the present invention, by utilizing an opportunity that a certain content is provided, another content related to the certain content is provided by means different from the certain content. Can do .

Block diagram showing functional configuration of information processing apparatus Block diagram showing hardware configuration of image forming apparatus Diagram illustrating data structure Flowchart showing processing of image forming apparatus (operation example 1) Diagram illustrating data structure Diagram illustrating data structure Flow chart showing processing of image forming apparatus (operation example 2) Diagram illustrating data structure Flowchart showing processing of image forming apparatus (operation example 3) The figure which shows an example of the screen displayed by UI part

[Example]
FIG. 1 is a block diagram showing a functional configuration of an information processing apparatus 10 according to the present invention. The information processing apparatus 10 includes a first acquisition unit 11, a second acquisition unit 12, a display control unit 13, an output control unit 14, a selection unit 15, and a recording unit 16. In addition, as the components accompanying the information processing apparatus 10, there are a reception unit 20, a display unit 30, and an output unit 40. The information processing apparatus 10 is realized, for example, when a computer such as the control unit 110 described later executes a program.

  The receiving unit 20 is a unit that receives a user operation. The accepting unit 20 is realized by an input device such as a keyboard and a mouse, for example. However, an operation may be accepted by voice using voice recognition. The receiving unit 20 receives a user operation and supplies operation information indicating the received user operation to the information processing apparatus 10.

  The display means 30 is a means for displaying information. In particular, the display means 30 displays an advertisement as information. Here, the advertisement refers to characters and images for informing and promoting products, services (services) and the like. The advertisement may be displayed as a still image or a moving image. The display means 30 may be realized by a display device using a liquid crystal display element or an organic EL (electroluminescence) display element, or may project an image onto a wall surface or a screen like a projector.

  The output means 40 is a means for outputting information. The output here refers to recording information in a viewable manner, and includes a display such as the display means 30 (however, the output means 40 is configured differently from the display means 30 in terms of hardware). Element.) Examples of the output means 40 include one that records information on paper (such as a printer), one that records information electromagnetically on a memory card or IC (Integrated Circuit) chip, and information that is an electronic message such as an e-mail. The ones that are included and sent. That is, the output by the output means 40 does not necessarily require that information can be browsed at the time of output, but may be information that can be browsed later using another electronic device or the like. The printer here includes a 3D printer that forms a three-dimensional object based on three-dimensional information.

  The first acquisition unit 11 is a unit that acquires content. The first acquisition unit 11 acquires first content and second content associated with the first content. Here, the first content is content representing an advertisement displayed by the display means 30. On the other hand, the second content is content representing information output by the output means 40. The content referred to here is digital content, and is not limited to information itself, but may include a program for providing information via a computer. The first acquisition unit 11 may be either one that reads and acquires content recorded in a storage medium or one that receives and acquires content via a (wired or wireless) communication line.

  The first content and the second content may be acquired in an associated state in advance, or may be associated inside the information processing apparatus 10 after being obtained from the outside. That is, the 1st acquisition means 11 does not need to acquire 1st content and 2nd content simultaneously, and may acquire 1st content and 2nd content by another path | route. For example, the first acquisition unit 11 may acquire one of the first content and the second content via a communication line and read the other from a storage medium.

  The second acquisition unit 12 is a unit that acquires user information. Here, user information refers to information that characterizes a user. For example, the user information is information representing the user's attributes such as the user's gender, age (or date of birth), address, occupation, and hobby preferences. The second acquisition unit 12 may acquire user information preset by the user via a communication line, but may acquire user information via the reception unit 20, that is, by user operation.

  The display control unit 13 is a unit that controls display by the display unit 30. That is, the display control unit 13 is a unit that displays the advertisement on the display unit 30. The display control unit 13 causes the display unit 30 to display an advertisement corresponding to the first content using the first content of the content acquired by the first acquisition unit 11.

  The output control means 14 is means for controlling the output from the output means 40. That is, the output control unit 14 is a unit that causes the output unit 40 to output information. The output control unit 14 causes the output unit 40 to output information corresponding to the second content using the second content of the content acquired by the first acquisition unit 11.

  The selection means 15 is a means for selecting one of a plurality of candidates when there are a plurality of first contents or second contents to be processed. The selection means 15 may include both the first content and the second content, and may select a specific combination of the first content and the second content from the plurality of first content and the plurality of second content. However, when there are a plurality of second content candidates for one first content and a specific second content is selected from the plurality of second content candidates (or the first content and the second content). Is also possible).

  Although the selection unit 15 is described as being a part of the first acquisition unit 11 in FIG. 1, the selection unit 15 may operate independently of each other. A specific content may be acquired from a plurality of acquired contents, or may be configured to be selected before the first acquisition unit 11 acquires.

  The recording unit 16 is a unit that records an output result by the output unit 40 according to a user operation. The recording unit 16 records what information is output by the output unit 40 in accordance with a user operation. The recording by the recording unit 16 may be to write data in the storage unit or to transmit data to an external device via the communication unit.

  Note that the second acquisition unit 12, the selection unit 15, and the recording unit 16 are not essential components of the information processing apparatus 10. In addition, some or all of the reception unit 20, the display unit 30, and the output unit 40 may be included in the constituent elements of the information processing apparatus 10, or may be constituent elements of other apparatuses connected to the information processing apparatus 10. There may be.

  FIG. 2 is a block diagram illustrating a hardware configuration of the image forming apparatus 100 according to an embodiment of the present invention. The image forming apparatus 100 includes a control unit 110, a storage unit 120, a communication unit 130, a UI (User Interface) unit 140, and an image forming unit 150. In addition to the configuration shown in FIG. 2, the image forming apparatus 100 may include a unit (such as a scanner) that optically reads a document.

  The control unit 110 is a unit that controls the operation of each unit of the image forming apparatus 100. The control unit 110 includes an arithmetic processing device such as a CPU (Central Processing Unit) and an ASIC (Application Specific Integrated Circuit) and a memory, and exchanges data and signals with each unit of the image forming apparatus 100. Moreover, the control part 110 implement | achieves the function corresponded to the information processing apparatus 10 mentioned above by running a program.

  The storage unit 120 is means for storing data. The storage unit 120 includes a storage medium such as a hard disk or a flash memory, and stores data used by the control unit 110. For example, the storage unit 120 may store history data to be described later in addition to display data and print data.

  In the present embodiment, the display data is content representing an advertisement displayed on the UI unit 140. On the other hand, the print data is content representing an image formed on a sheet in the image forming unit 150. The image represented by the print data is, for example, a product or service advertisement, a thing having a monetary value such as a coupon, a map of a tourist spot, or a pamphlet.

  Display data and print data have an association. Display data and print data are associated with each other based on their contents. For example, when a discount voucher used when purchasing a product (product A) with print data is displayed, the display data associated with the print data may be interested in the user who purchases the product. Represents an advertisement for another high product (product B).

  Here, the display data and the print data are associated in advance by the administrator of the image forming apparatus 100 or the provider that provides the service of this embodiment (hereinafter collectively referred to as “administrator or the like”). For example, the manager receives display data and print data from a company that sells the products A and B, for example, and determines the similarity and relevance and associates them. Alternatively, display data and print data include attribute information that characterizes each other's contents (product or service genre, target age or gender, provided area, etc.), and those that share this attribute information are mechanical May be associated.

  The communication unit 130 is means for transmitting / receiving data to / from other devices. The communication unit 130 includes a communication interface such as a network card, connects to a network such as the Internet or a LAN (Local Area Network), and communicates with other devices (such as a server device) connected to the network.

  The UI unit 140 is a means for exchanging information with the user. In this embodiment, the UI unit 140 includes a touch screen, which is a display area that displays information and receives user operations, and various buttons. However, the UI unit 140 does not necessarily include a touch screen, and may include a display device and an input device. Further, the UI unit 140 may include a speaker for reproducing voice and music in accordance with the display of the advertisement.

  The image forming unit 150 is a unit that forms an image on a sheet. In this embodiment, the image forming unit 150 is an electrophotographic system, and forms an image of toner on one or both sides of a sheet through processes such as charging, exposure, development, transfer, and fixing. The image forming unit 150 may be other recording methods (inkjet method, thermal transfer method, dot impact method, etc.), and may be monochrome or color.

  In the present embodiment, the control unit 110 corresponds to an example of the information processing apparatus 10 (that is, the first acquisition unit 11, the second acquisition unit 12, the display control unit 13, the output control unit 14, the selection unit 15, and the recording unit 16). To do. The UI unit 140 corresponds to an example of the receiving unit 20 and the display unit 30, and the image forming unit 150 corresponds to an example of the output unit 40. However, the reception unit 20 and the display unit 30 do not need to be integrally configured as a touch screen, and may be configured as independent configuration requirements.

  The configuration of the image forming apparatus 100 is as described above. With this configuration, the image forming apparatus 100 displays an advertisement corresponding to the display data on the touch screen and forms an image corresponding to the print data on a sheet in accordance with a user operation. That is, the display data corresponds to an example of “first content” of the present invention, and the print data corresponds to an example of “second content” of the present invention. Specifically, the operation of the image forming apparatus 100 may have a plurality of modes as shown in the following operation example. Note that the following operation examples may be implemented in combination with other operation examples as necessary.

(Operation example 1)
FIG. 3 is a diagram showing data association in this operation example. In this operation example, identification information is given to the user. The identification information may be a number with a predetermined number of digits, or may be a so-called ID or password (or a combination thereof). In this operation example, the combination of display data and print data is uniquely specified by the identification information. The identification information does not have to be different for each user, and may be common to some users.

  In this operation example, the user knows the identification information by browsing a website or browsing an electronic mail (mail magazine). Thereafter, the user goes to a place (public facility, convenience store, etc.) where the image forming apparatus 100 is installed, and receives the provision of a service corresponding to the identification information by inputting the identification information via the UI unit 140. It is done. Note that this service may be received by any of the apparatuses when a plurality of image forming apparatuses 100 are installed, or the identification information is associated with a specific image forming apparatus 100 and specified. You may not be able to receive service unless you go to the location.

  Here, it is assumed that the image forming apparatus 100 forms a coupon for a certain product on a sheet and provides it to the user. At this time, the image forming apparatus 100 displays an advertisement for another product recommended to be purchased together with the certain product on the touch screen of the UI unit 140. Alternatively, the image forming apparatus 100 may form a map or pamphlet of a certain tourist spot on a sheet and display an advertisement for a special product that can be purchased at the tourist spot.

  FIG. 4 is a flowchart showing processing of the image forming apparatus 100 in this operation example. In this operation example, the control unit 110 of the image forming apparatus 100 specifies the identification information by receiving the input of the identification information from the user through the UI unit 140 (step Sa1). More specifically, the control unit 110 specifies the identification information by acquiring operation information from the UI unit 140.

  Next, the control unit 110 specifies display data and print data associated with the identification information (step Sa2). The data shown in FIG. 3 may be stored in the storage unit 120 of the image forming apparatus 100, but may be stored in an external server device. When the data shown in FIG. 3 is stored in the server apparatus, the control unit 110 inquires display data and print data by transmitting the identification information specified in step Sa1 to the server apparatus, and transmits the transmitted identification information. The display data and print data corresponding to are received as a response.

  When the display data and the print data are specified in this way, the control unit 110 displays an advertisement corresponding to the display data on the touch screen of the UI unit 140 (step Sa3), and an image corresponding to the print data is displayed on the image forming unit 150. These are controlled to form (step Sa4). Note that the processes of steps Sa3 and Sa4 do not necessarily have to be executed in this order, and may be executed in parallel. The display of the advertisement by the UI unit 140 may be performed before the image is formed on the paper, or may be performed after the image is formed on the paper.

  By receiving the service of this embodiment, the user gets an opportunity to view an advertisement for another product related to the certain product when obtaining a coupon for the certain product. In this case, the advertisement provider (that is, the advertiser) is more likely to be interested in the advertisement than when the advertisement is randomly generated without using the association with the certain product. Opportunities for allowing the user to view the advertisement increase. In addition, the image forming apparatus 100 displays an advertisement in conjunction with image formation, so that there is a user who actually views the advertisement in the vicinity of the apparatus compared to a case where an advertisement unrelated to image formation is displayed. It can be said that the sex can be further enhanced.

  Note that the user may be able to use the service of this operation example free of charge. In this case, the fee for image formation by the image forming apparatus 100 may be borne by the display data or print data provider (advertiser), or may be borne by the administrator described above. That is, even when the user uses this service at a convenience store or the like, the user does not necessarily need to pay it.

Further, the display data and the print data may not be directly associated with the identification information but may be associated with each other through user information.
FIG. 5 is a diagram showing another example of the data structure in this operation example. In this example, the identification information is associated with user information. The user information includes at least user attribute information. Furthermore, it is assumed that the display data and / or print data (or one of them) includes attribute information corresponding to the user identification information. The combination of identification information and user information may be stored in an external server device, and the image forming apparatus 100 may inquire based on the identification information.

  In the example of FIG. 5, the control unit 110 specifies user information by specifying identification information in step Sa <b> 1. In step Sa2, the control unit 110 specifies a combination of display data and print data having corresponding attribute information based on the attribute information included in the user information. For example, when the attribute information here is the gender of the user, the control unit 110 displays an advertisement for men (that is, an advertisement associated with the attribute “male”) if the user is a male, If it is a woman, the advertisement for women is displayed.

(Operation example 2)
In this operation example, when a waiting time occurs in image formation by the image forming unit 150, an advertisement is displayed using the waiting time. For example, when the recording method of the image forming unit 150 is an electrophotographic method, immediately after the image forming apparatus 100 is turned on or immediately after the image forming apparatus 100 is in a so-called sleep state (a part of the functions of the image forming apparatus 100 is stopped). In some cases, a corresponding waiting time may occur immediately after returning from a state in which power consumption is suppressed. Alternatively, the waiting time varies depending on the number of sheets on which images are formed and whether or not image formation is performed on both sides. Further, the length of such a waiting time may vary depending on the situation of the image forming apparatus 100. In this operation example, the image forming apparatus 100 displays an advertisement according to the length of the waiting time.

  FIG. 6 is a diagram illustrating a data structure of this operation example. In this operation example, a plurality of different display data are associated with one print data. Each of the display data represents an advertisement based on a moving image, and the reproduction times thereof are different from each other. Here, it is assumed that the display data has a reproduction time of 10 seconds, 30 seconds, and 60 seconds. In this operation example, unlike the operation example 1 described above, identification information is not essential. That is, in this operation example, the user may select desired print data (such as a coupon) by himself.

  FIG. 7 is a flowchart showing processing of the image forming apparatus 100 in this operation example. In this operation example, the control unit 110 of the image forming apparatus 100 specifies a time until an image can be formed when image formation is started by a user operation or the like, and this is set as a user waiting time ( Step Sb1). It is assumed that the waiting time here can be specified in advance according to the state of the image forming apparatus 100 at that time. In other words, the image forming apparatus 100 has a function of calculating and specifying the waiting time.

  When the waiting time is specified, the control unit 110 specifies display data corresponding to the waiting time (step Sb2). For example, the control unit 110 calculates the difference between the reproduction time and the waiting time of each display data, and specifies the display data that minimizes the difference as a display target. Or the control part 110 is good also considering display data with the longest reproduction time among the display data whose reproduction time is below waiting time as a display object. The print data is uniquely specified from the display data.

  And the control part 110 displays the advertisement according to the display data specified in step Sb2 on the touch screen of the UI part 140 (step Sb3). Thereafter, when an image can be formed, the control unit 110 causes the image forming unit 150 to form an image corresponding to the print data (step Sb4).

  Note that the image forming apparatus 100 may display an advertisement whose reproduction time is longer than the waiting time, or may continue to display the advertisement after the image is formed. Also, the playback time of the advertisement may be shorter than the waiting time. That is, the image forming apparatus 100 may display an advertisement at least in part of the waiting time associated with image formation by the image forming unit 150.

(Operation example 3)
In this operation example, a user operation is accepted in response to the display of an advertisement by the UI unit 140, and an image is formed according to the accepted operation. The UI unit 140 presents options to the user and prompts the user to operate, for example, before or after displaying the advertisement. The image forming apparatus 100 changes the mode of image formation according to a user operation.

  FIG. 8 is a diagram illustrating a data structure of this operation example. The display data in this operation example is associated with related data in addition to print data. The related data is data different from the print data, but is data representing an image formed on the paper. For example, the related data is data representing information on products or services related to an advertisement displayed by the display data. Although there are three types of related data in FIG. 8, the number is not particularly limited.

  As a specific example, when the advertisement displayed by the display data is a beverage (tea), the related data is an advertisement of another beverage that is highly evaluated by the user who purchases the beverage or a user who purchases the beverage. May represent advertisements of other products (beverages, foods, etc.) that are often purchased. The related data may represent another game (for example, a paid game) related to the game when the advertisement displayed by the display data is a free game advertisement. Furthermore, when the advertisement displayed by the display data is a game, the game may be actually played through a touch screen or the like.

  FIG. 9 is a flowchart showing processing of the image forming apparatus 100 in this operation example. In this operation example, the control unit 110 of the image forming apparatus 100 first specifies display data to be displayed (step Sc1). The user may specify either display data or print data. Or the control part 110 may acquire user information as demonstrated in the operation example 1, and may use the display data according to user information.

  After specifying the display data, the control unit 110 displays an advertisement corresponding to the specified display data on the touch screen of the UI unit 140 (step Sc2). At this time, an image (button, icon, etc.) for accepting a user operation is displayed on the touch screen at least at one time of the reproduction time.

  FIG. 10 is a diagram illustrating an example of a screen displayed by the UI unit 140. The control unit 110 displays the screen for selecting related data in this way. In this example, there are three types of products, products X, Y, and Z, and it is assumed that the user selects which information of these three types of products is to be known in more detail by a choice (button). Note that the description of FIG. 10 is merely an example, and the display mode of options is not limited to this example. For example, these options may not be displayed at the same time, but may be displayed sequentially during advertisement playback.

  The control unit 110 displays an advertisement and determines whether a user operation is accepted (step Sc3). The control unit 110 determines whether or not an option has been selected by the user within a predetermined time (for example, while an advertisement is being displayed), and executes processing according to the determination result.

  Here, when a user operation is performed, the control unit 110 identifies related data according to the received operation, and an image (first image) according to the print data and an image (first image) according to the related data. 2 images) is formed in the image forming unit 150 (step Sc4). At this time, the image forming unit 150 may form the first image and the second image on different sheets, but the first image is placed on one side of the sheet so as not to forget to remove the sheet on which the second image is formed. For example, the second image may be formed on one side (front side) and the second image may be formed on the other side (back side) of the sheet so that the two images are contained in one sheet. Or the control part 110 may alert | report that the 2nd image here was formed via the UI part 140 with an audio | voice or an image.

  On the other hand, when there is no user operation, the control unit 110 causes the image forming unit 150 to form an image corresponding to the print data without forming an image corresponding to the related data (step Sc5). That is, the control unit 110 changes whether or not to form an image according to the related data according to a user operation.

  When the image formation in either step Sc4 or Sc5 is executed, the control unit 110 records history data indicating the relationship between the user operation and the processing result of the image forming unit 150 in the storage unit 120 (step Sc5). Alternatively, the control unit 110 may transmit history data to an external server device via the communication unit 130. For example, at this time, the control unit 110 records the selected related data, display data or print data associated with the related data, as history data. The control unit 110 records history data every time an advertisement is displayed and an image is formed. The history data recorded in this way is provided to advertisers as marketing information. The advertiser or the like refers to the history data, and obtains information such as which product is the product focused on by the user and an effective combination of related data and print data (or related data and display data).

  Note that the image forming apparatus 100 may not use print data in image formation. In other words, the image forming apparatus 100 may be configured to display an advertisement on the UI unit 140 and form an image corresponding to related data on a sheet in response to a user operation performed in response to the display of the advertisement. Good. In this case, the related data corresponds to an example of “second content” of the present invention. In this case, the image forming apparatus 100 may be configured not to perform image formation when there is no user operation.

[Modification]
Embodiments of the present invention are not limited to the above-described embodiments, and may be, for example, forms shown in the following modifications. Moreover, these modifications may be combined with each other by using them together or by replacing a part of them as necessary.

(Modification 1)
In the operation example 1 described above, the image forming apparatus 100 may be configured to acquire user information instead of identification information. For example, the image forming apparatus 100 may include a communication unit that communicates with an electronic device (such as a mobile phone, a smartphone, or a laptop personal computer) possessed by the user, and may be configured to receive user information from the electronic device. Good. Examples of such communication means include wireless communication compliant with a communication standard such as NFC (Near Field Communication).

  Alternatively, the image forming apparatus 100 may include means (camera or the like) for photographing the user, and determine attributes such as sex and age by photographing the user. In this case, the means for photographing the user can correspond to a means for acquiring user information. Furthermore, a user's voice may be recorded and attributes, such as sex and age, may be judged based on the recorded voice.

(Modification 2)
The image forming apparatus 100 may include means for associating print data with display data. For example, when the image forming apparatus 100 generates print data by reading a document with a scanner, the image forming apparatus 100 identifies characters and images included in the document by recognizing images of the document, and displays related to the identified characters and images. The data may be configured to be associated with the print data. Alternatively, if the image forming apparatus 100 prints a web page on which a product or the like is printed by designating a URL (Uniform Resource Locator) from the user, the image forming apparatus 100 relates to the URL or the character string described on the web page. The advertisement to be identified may be specified, and display data representing the advertisement may be associated with the print data of the web page.

(Modification 3)
The output means according to the present invention is not limited to means for forming an image. However, it is desirable that the output means outputs information to a portable recording medium. Here, the portable recording medium refers to paper, a memory card, an IC chip, and the like. In other words, in this case, the display means is a means for confirming information on the spot, whereas the output means is a means that allows information to be taken out and confirmed.

(Modification 4)
The present invention may be provided as a program for causing a computer to realize the functions of the information processing apparatus according to the present invention, or may be provided in the form of a recording medium recording such a program. Furthermore, the program according to the present invention may be acquired from an external device via a network or other communication means and downloaded to the information processing device. Further, the information processing apparatus according to the present invention may be configured to be included in a server apparatus connected to the apparatus via a network instead of an apparatus including a display unit and an output unit.

DESCRIPTION OF SYMBOLS 10 ... Information processing apparatus 11 ... 1st acquisition means 12 ... 2nd acquisition means 13 ... Display control means 14 ... Output control means 15 ... Selection means 16 ... Recording means 20 ... Acceptance means 30 ... Display Means 40 ... Output means 100 ... Image forming apparatus 110 ... Control part 120 ... Storage part 130 ... Communication part 140 ... UI part 150 ... Image forming part

Claims (3)

First acquisition means for acquiring first content representing an advertisement and second content obtained by recognizing an image of a document by an operation of a first user ;
A specifying means for specifying a character or an image included in the acquired second content;
Associating means for associating the first content associated with the identified character or image with the second content with the identified character or image;
Display control means for causing the display means to display an advertisement represented by the first content associated with the second content ;
Output control means for causing the output means to output information representing the second content associated with the first content representing the advertisement when a second user's operation is performed in response to the display of the advertisement by the display means; An information processing apparatus comprising: First acquisition means for acquiring first content representing an advertisement and second content obtained by recognizing an image of a document by an operation of a first user ;
A specifying unit for specifying a character or an image included in one of the acquired first content and second content;
Associating means for associating the one content related to the identified character or image with the other content;
Display control means for causing the display means to display an advertisement represented by the first content associated with the second content ;
An image forming unit configured to form an image representing the second content associated with the first content representing the advertisement when the second user performs an operation corresponding to the display of the advertisement by the display unit; Forming equipment. Computer
First acquisition means for acquiring first content representing an advertisement and second content obtained by recognizing an image of a document by an operation of a first user ;
A specifying unit for specifying a character or an image included in one of the acquired first content and second content;
Associating means for associating the one content related to the identified character or image with the other content;
Display control means for causing the display means to display an advertisement represented by the first content associated with the second content ;
When an operation of the second user is performed corresponding to the display of the advertisement by the display means, an output control means for causing the output means to output information representing the second content associated with the first content representing the advertisement A program to make it work.

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