JP6337035B2 - Information processing apparatus, information processing method, and program - Google Patents

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

Conventionally, a system for dispatching a taxi based on a dispatch request sent via a portable information terminal possessed by a user (user) is known.
As an example thereof, a technique for dispatching a taxi of a taxi company designated by a user from empty taxis near the boarding point is disclosed (for example, see Patent Document 1).

JP 2003-030790 A

  However, in the technique described in Patent Document 1, an empty taxi of a taxi company designated by the user does not always travel or stand by in the vicinity of the boarding point, so the supply and demand between the user and the taxi company do not necessarily match. There is a problem of not doing.

  An object of this invention is to provide the information processing apparatus, the information processing method, and program which can match the supply and demand of a user and a taxi company effectively.

The invention described in claim 1 has been made to achieve the above object,
In an information processing device,
Obtaining means for obtaining location information of the user 's information terminal ;
Detecting means for detecting an area with many prospective customers based on the position information acquired by the acquiring means;
Guidance means for performing route guidance to a guidance position in the area detected by the detection means for the information terminal of the taxi operator;
User specifying means for specifying the user based on identification information of the information terminal included in the position information acquired by the acquiring means;
With
When the guide means determines the guide position in the area detected by the detection means, among the users specified by the user specifying means, the longer the expected ride distance, the current position information used as a reference for the guide position It is characterized by increasing the numerical value of .
The invention according to claim 2 is the information processing apparatus according to claim 1,
Based on the priority in the vehicle allocation set based on the user's behavior, for each taxi operator comprises a prospective customer identifying means for identifying a prospective customer having a higher priority than other taxi operators,
The guidance means guides an information terminal of each taxi operator among areas detected by the detection means and areas having a large number of potential customers specified by the potential customer identification means .
Invention of Claim 3 was made | formed in order to achieve the said objective,
In an information processing device,
Obtaining means for obtaining location information of the user 's information terminal ;
Detecting means for detecting an area with many prospective customers based on the position information acquired by the acquiring means;
Guidance means for guiding the area detected by the detection means to the information terminal of the taxi operator;
User specifying means for specifying the user based on identification information of the information terminal included in the position information acquired by the acquiring means;
Based on the priority in the vehicle allocation set based on the user's behavior, the prospective customer specifying means for identifying the prospective customer having the higher priority than the other taxi operators for each taxi operator;
With
The guidance means guides an information terminal of each taxi operator among areas detected by the detection means and areas having a large number of potential customers specified by the potential customer identification means .

The invention according to claim 4 is the information processing apparatus according to claim 3,
When the guide means determines the guide position in the area detected by the detection means, among the users specified by the user specifying means, the longer the expected ride distance, the current position information used as a reference for the guide position It is characterized by increasing the numerical value of .

The invention according to claim 5 is the information processing apparatus according to any one of claims 1, 2, and 4,
The estimated ride distance is an average ride distance in the ride history of the user.

The invention according to claim 6 is the information processing apparatus according to any one of claims 1, 2, and 4,
The estimated ride distance is a distance between the user's home and the current position.

The invention according to claim 7 is the information processing apparatus according to any one of claims 2 to 4, claim 5 that cites claim 2 or 4, and claim 6 that cites claim 2 or 4 . ,
The priority is specified by the user.

The invention according to claim 8 is the information processing apparatus according to any one of claims 2 to 4, claim 5 that cites claim 2 or 4, and claim 6 that cites claim 2 or 4 . ,
The priority is set based on a degree selected by the user.

The invention according to claim 9 is the information processing apparatus according to any one of claims 2 to 4, claim 5 that cites claim 2 or 4, and claim 6 that cites claim 2 or 4. ,
The priority is set based on an evaluation after the user rides.
The invention according to claim 10 is the information processing apparatus according to any one of claims 1 to 9,
The detecting means increases the numerical value of the position information for a user who has a longer boarding expected distance among the users specified by the user specifying means.
Invention of Claim 11 in the information processing apparatus as described in any one of Claims 1-10,
The detection means determines a user whose current position matches a boarding history as the prospective customer.

The invention according to claim 12 is the information processing apparatus according to any one of claims 1 to 11,
It is provided with the provision means which provides the advertisement based on the boarding history of the said user.

The invention according to claim 13 is the information processing apparatus according to any one of claims 1 to 12,
Information acquisition means for acquiring selection information including at least the destination selected by the information terminal of the user;
Information transmission means for transmitting the selection information acquired by the information acquisition means to the information terminal of the taxi operator;
It is characterized by providing.

The invention according to claim 14 is the information processing apparatus according to any one of claims 1 to 13,
The detecting means determines a user staying at a predetermined facility at a predetermined time or more or at a predetermined time as the prospective customer.

Invention of Claim 15 in the information processing apparatus as described in any one of Claims 1-14,
The guidance means sets a guidance priority based on a return from the taxi operator, and determines a taxi business that guides the area detected by the detection means based on the guidance priority. And

The invention described in claim 16
An information processing method for an information processing apparatus,
An acquisition step of acquiring location information of the user 's information terminal ;
A detection step of detecting an area with many prospective customers based on the position information acquired in the acquisition step;
A guidance step for guiding the information terminal of the taxi operator to the guidance position in the area detected in the detection step,
A user specifying step for specifying the user based on identification information of the information terminal included in the position information acquired in the acquiring step;
Including
In the guide step, when determining the guide position in the area detected in the detection step, the current position information used as a reference for the guide position for a user having a longer expected riding distance among the users specified in the user specifying step. This is an information processing method characterized by increasing the numerical value of .
The invention described in claim 17
An information processing method for an information processing apparatus,
An acquisition step of acquiring location information of the user 's information terminal ;
A detection step of detecting an area with many prospective customers based on the position information acquired in the acquisition step;
For the information terminal of the taxi operator, a guidance step for guiding the area detected in the detection step,
A user specifying step for specifying the user based on identification information of the information terminal included in the position information acquired in the acquiring step;
Based on the priority in the vehicle allocation set based on the user's behavior, a potential customer identifying step for identifying a potential customer having a higher priority than the other taxi business for each taxi business,
Including
The guidance step guides, to the information terminal of each taxi operator, a region with a large number of potential customers identified in the potential customer identification step among the regions detected in the detection step. Is the method.

The invention described in claim 18
The computer,
Obtaining means for obtaining position information of the User chromatography The information terminal,
Detecting means for detecting an area having a large number of potential customers based on the position information acquired by the acquiring means;
Guidance means for guiding the route to the guidance position in the area detected by the detection means for the information terminal of the taxi operator,
User specifying means for specifying the user based on identification information of the information terminal included in the position information acquired by the acquiring means;
Function as
When the guide means determines the guide position in the area detected by the detection means, among the users specified by the user specifying means, the longer the expected ride distance, the current position information used as a reference for the guide position This is a program characterized by increasing the numerical value of .
The invention according to claim 19 is
Computer
Acquisition means for acquiring location information of the user 's information terminal ;
Detecting means for detecting an area having a large number of potential customers based on the position information acquired by the acquiring means;
Guide means for guiding the area detected by the detection means to the information terminal of the taxi operator,
User specifying means for specifying the user based on identification information of the information terminal included in the position information acquired by the acquiring means;
Based on the priority in the dispatching set based on the user's behavior, a prospective customer specifying means for identifying the prospective customer having the higher priority than the other taxi operators for each taxi operator,
Function as
The guide means is a program for guiding an information terminal of each taxi operator to an area with a large number of prospective customers specified by the prospective customer identification means among areas detected by the detection means. is there.

  According to the present invention, it is possible to effectively match supply and demand between a user and a taxi company.

It is a block diagram which shows the main control structure of each apparatus which comprises the information processing system which concerns on this embodiment. It is a flowchart which shows an example of operation | movement of the information processing system which concerns on this embodiment. It is a figure which shows an example of a priority setting screen. It is a figure which shows an example of the table which manages the setting of the priority for every user. It is a conceptual diagram of the process which guides the area detected when there are many prospective customers based on the positional information transmitted from the terminal device to a taxi company. It is a flowchart which shows an example of the process which provides the advertisement based on a user's boarding history.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[1. Description of configuration]
Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.
[1-1. Explanation of system configuration]
First, the configuration of the information processing system 1 according to the present embodiment will be described.
As shown in FIG. 1, the information processing system 1 is mounted on a server device 10 as an information processing device, a terminal device (hereinafter referred to as a company terminal) 20 owned by a taxi company, and a taxi TA owned by a taxi company. The navigation terminal (hereinafter referred to as “navigation terminal”) 30 and a terminal device 40 as a user information terminal are provided. Each device constituting the information processing system 1 is connected to the communication network N. The communication network N is specifically the Internet, a telephone line network of a telecommunications carrier, a mobile phone communication network, or the like.

  The server device 10 is, for example, an information device such as a PC or WS (Work Station), and the location information transmitted from the terminal device 40 via the communication network N is accumulated. The server apparatus 10 is configured by one unit, but is not limited thereto, and may be configured by a plurality of units.

  The company terminal 20 is, for example, an information device such as a PC or WS owned by each taxi company, and guide information transmitted from the server device 10 via the communication network N is sent to the taxi TA held by the taxi company. Transfer to the installed navigation terminal 30. The company terminal 20 is configured by one unit, but is not limited to this, and may be configured by a plurality of devices. The company terminal 20 communicates with the server device 10 and the navigation terminal 30 using the communication network N (specifically, the communication line of the company terminal 20 or a wireless local area network (LAN)). .

  The navigation terminal 30 is a portable terminal device that is owned and used by a driver of the taxi TA, such as a smart device such as a smartphone or a tablet, or a mobile phone. However, the navigation terminal 30 may be an in-vehicle fixed type terminal device fixed to the dashboard of the taxi TA. The navigation terminal 30 is installed with an application (hereinafter referred to as a car navigation application) that realizes a car navigation function for guiding a guidance route to a destination. The navigation terminal 30 communicates with the server device 10 and the company terminal 20 using the communication network N (specifically, a communication line of the navigation terminal 30 or a wireless LAN).

  The terminal device 40 is a portable terminal device that is owned and used by each user, such as a smart device such as a smartphone or a tablet, or a mobile phone. The terminal device 40 includes an application (hereinafter referred to as a map application) that performs processing for displaying a map around the current location, route search to the destination, and processing for guiding the guidance route according to the search result. Installed. The terminal device 40 communicates with the server device 10 using the communication network N (specifically, a communication line or a wireless LAN of the terminal device 40).

[1-2. Explanation of server device configuration]
Next, the configuration of the server device 10 will be described.
The server device 10 includes a control unit 11, an operation unit 12, a display unit 13, a storage unit 14, and a communication unit 15.

  The control unit 11 centrally controls the operation of the server device 10. Specifically, the control unit 11 is configured to include a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 14 expanded in the work area of the RAM and the CPU cooperate with the CPU. Each part of the apparatus 10 is controlled in an integrated manner.

The operation unit 12 includes, for example, a character input key, a numeric input key, a keyboard having keys associated with various functions, a pointing device such as a mouse, and the like, and receives an operation input from a user to input the operation. A corresponding operation signal is output to the control unit 11.
The display unit 13 includes a display such as an LCD (Liquid Crystal Display), for example, and displays an image based on the display control signal output from the control unit 11 on the display screen.

  The storage unit 14 is configured by, for example, an HDD (Hard Disk Drive), a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 11. The storage unit 14 stores map data, audio data, and the like. In the map data, for example, map information covering a wide area (corresponding to a plurality of scales), road information, various symbol information such as facilities, seas, rivers, and the like are stored. The voice data stores, for example, message data composed of words and phrases necessary for route guidance in advance.

  The communication unit 15 is a communication interface having a communication IC (Integrated Circuit), a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 11.

[1-3. Explanation of company terminal configuration]
Next, the configuration of the company terminal 20 will be described.
The company terminal 20 includes a control unit 21, an operation unit 22, a display unit 23, a storage unit 24, and a communication unit 25.

  The control unit 21 centrally controls the operation of the company terminal 20. Specifically, the control unit 21 includes a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 24 developed in the RAM work area and the CPU cooperate with the company. The overall control of each part of the terminal 20 is performed.

The operation unit 22 includes, for example, a keyboard having a character input key, a numeric input key, and other keys associated with various functions, a pointing device such as a mouse, and the like. A corresponding operation signal is output to the control unit 21.
The display unit 23 includes a display such as an LCD, for example, and displays an image based on the display control signal output from the control unit 21 on the display screen.

  The storage unit 24 includes, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 21.

  The communication unit 25 is a communication interface having a communication IC, a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 21.

[1-4. Description of navigation terminal configuration]
Next, the configuration of the navigation terminal 30 will be described.
The navigation terminal 30 includes a control unit 31, an operation unit 32, a display unit 33, an audio output unit 34, a storage unit 35, a current position detection unit 36, and a communication unit 37. .

The control unit 31 centrally controls the operation of the navigation terminal 30. Specifically, the control unit 31 includes a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 34 developed in the RAM work area and the CPU cooperate with the navigation. The overall control of each part of the terminal 30 is performed.
Moreover, the control part 31 implement | achieves the function of a car navigation in cooperation with the server apparatus 10 by running a car navigation application. Specifically, when the guide information is transmitted from the server device 10, the control unit 31 displays a screen (route display screen) based on the guide information on the display unit 33 and causes the voice output unit 34 to output the voice. Thereby, the function of car navigation is realized.

The operation unit 32 includes, for example, a key input unit including a home button and the like, and a touch panel formed integrally with the display unit 33, receives an operation input from the user, and outputs an operation signal corresponding to the operation input. Output to the control unit 31.
The display unit 33 includes a display such as an LCD or an FPD (Flat Panel Display) using an organic EL element, and displays an image based on a display control signal output from the control unit 31 on the display screen. For example, the display unit 33 is configured to display various information (for example, display information for navigation such as a map screen, an icon, route guidance, and the current vehicle) based on the display data (map data and the like) output from the control unit 31. The vehicle mark indicating the position) is displayed.

  The audio output unit 34 includes a D / A converter, an amplifier, a speaker, and the like, converts the audio data output from the control unit 31 into an analog audio signal, and outputs the audio.

  The storage unit 35 is configured by, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 31.

The current position detection unit 36 includes a GPS module, an autonomous navigation unit, and the like. The GPS module includes a GPS antenna and the like. The GPS antenna receives GPS signals transmitted from a plurality of GPS satellites launched into a low earth orbit. The GPS antenna receives GPS signals transmitted from at least three GPS satellites, detects the absolute current position (latitude, longitude) of the taxi TA based on the received GPS signals, and outputs it to the control unit 31 To do.
The autonomous navigation unit includes an angle sensor, a distance sensor, and the like. The angle sensor detects the angular velocity of the vehicle (the rotation angle in the horizontal direction per unit time) and calculates the amount of change in the moving direction. A distance sensor detects the pulse signal output according to rotation of a wheel, and calculates the moving amount | distance of taxi TA. The autonomous navigation unit calculates a relative position change of the taxi TA based on the angular velocity signal and the vehicle speed pulse signal, and outputs the calculated change to the control unit 31.

  The communication unit 37 includes an antenna and a communication circuit, and performs wireless communication with an external device under the control of the control unit 31. Specifically, the communication unit 37 performs data communication via the communication network N by being relayed by the base station.

[1-5. Description of terminal device configuration]
Next, the configuration of the terminal device 40 will be described.
The terminal device 40 includes a control unit 41, an operation unit 42, a display unit 43, a storage unit 44, a current position detection unit 45, and a communication unit 46.

  The control unit 41 centrally controls the operation of the terminal device 40. Specifically, the control unit 41 is configured to include a CPU, a ROM, a RAM, and the like, and in cooperation with the CPU and program data stored in the ROM or storage unit 44 developed in the RAM work area, the terminal The overall control of each part of the device 40 is performed.

The operation unit 42 includes, for example, a key input unit including a home button and the like, and a touch panel formed integrally with the display unit 43. The operation unit 42 receives an operation input from a user and outputs an operation signal corresponding to the operation input. Output to the control unit 41.
The display unit 43 includes a display such as an LCD or an FPD using an organic EL element, and displays an image based on the display control signal output from the control unit 41 on the display screen.

  The storage unit 44 is configured by, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 41.

  The current position detection unit 45 includes a GPS module and the like. The GPS module includes a GPS antenna and the like. The GPS antenna receives GPS signals transmitted from a plurality of GPS satellites launched into a low earth orbit. The GPS antenna receives GPS signals transmitted from at least three GPS satellites, detects the absolute current position (latitude, longitude) of the terminal device 40 based on the received GPS signals, and sends it to the control unit 41. Output.

  The communication unit 46 includes an antenna and a communication circuit, and performs wireless communication with an external device under the control of the control unit 41. Specifically, the communication unit 46 performs data communication via the communication network N by being relayed by the base station.

[2. Explanation of operation]
Next, a specific operation of the information processing system 1 according to the present embodiment will be described with reference to the flowchart of FIG. Specifically, a process will be described in which the server device 10 detects a region with many prospective customers based on the position information transmitted from the terminal device 40 and guides the detected region to a taxi operator. This process is periodically performed at a predetermined interval (for example, every 5 minutes), but is not limited to this, and can be changed to an arbitrary interval according to the situation. In addition, each process which concerns on the taxi dispatch of this invention is implemented as one function of the map application installed in the terminal device 40.

First, as a premise, a process until the control unit 11 of the server device 10 acquires the position information transmitted from the terminal device 40 will be described.
First, the control unit 41 of the terminal device 40 acquires the position information of the own device. Here, the position information includes at least information on the current position (latitude and longitude) detected by the current position detection unit 45.
Next, the control unit 41 transmits the acquired position information to the server device 10 via the communication unit 46.
Each process described above by the control unit 41 of the terminal device 40 is performed as one function of the map application regardless of whether or not the map application installed in the terminal device 40 is activated. These processes are periodically performed at a predetermined interval (for example, at intervals of 5 seconds), but are not limited to this, and can be changed to any interval according to the situation.

Through the above processing, the control unit 11 of the server device 10 acquires the position information transmitted from the terminal device 40. That is, the control unit 11 functions as an acquisition unit of the present invention.
Hereinafter, a process in which the server device 10 detects an area with many prospective customers and guides the detected area to a taxi operator will be described.

First, as illustrated in FIG. 2, the control unit 11 of the server device 10 aggregates the position information transmitted from the terminal device 40 and performs a process of detecting an area with many potential customers based on the accumulated position information. (Step S101). Here, the region is, for example, a region corresponding to one block (one section) on the map. The setting of the area is not limited to the above example, and can be arbitrarily set as appropriate. Moreover, although the area | region used as the object of the process of step S101 is good also for the whole country, it is good also for the inside of the business area defined for every taxi company beforehand.
In step S <b> 101, the control unit 11 extracts prospects for each area based on the aggregated position information, and predicts an area that is determined to have more prospective customers than other areas by a relative comparison between the areas. Detect as an area with many customers. That is, the control unit 11 functions as a detection unit of the present invention. In addition, as a result of performing the process of step S101, when the specific bias is not seen in the prospective customer for every area, it determines with the area with many prospective customers being undetectable.

  Here, an example of the prospect criterion is that the user stays at a predetermined facility at a predetermined time or more or at a predetermined time. For example, a user staying at a izakaya under guard at 1:00 midnight after the last train determines that he or she is likely to use a taxi, and determines it as a prospective customer. In addition, for example, a user who has stayed in a conference hall for more than 3 hours is expected to use a taxi because it is expected that the conference or event that he / she is attending will soon be completed. Judge as.

  In addition, another example of a prospect's determination criterion is that the current position is a user that matches the boarding history. For example, if a user with a boarding history from the XX building has stayed in the XX building in the past, it is determined that a taxi is likely to be used, and is determined as a prospective customer. It should be noted that not only the current position but also the user whose current time matches the boarding history may be determined as a prospective customer.

  Here, the boarding history is stored in the storage unit 14 together with information (attribute information) related to the user's attribute in association with identification information (for example, terminal ID) of the terminal device 40 owned by the user. In addition, since the log-in is normally required to use the map application, the transmitted position information includes the identification information of the terminal device 40, and the control unit 11 determines the user based on the acquired position information. Can be specified. That is, the control unit 11 functions as a specifying unit of the present invention. And the control part 11 can judge a prospective customer with reference to the boarding history of the specified user.

  In addition, when detecting an area with many prospective customers by step S101, you may make it enlarge specific gravity of a positional information, so that the boarding expectation distance is long among the users specified based on the acquired positional information. For example, you may make it count as two users the boarding expected distance more than a predetermined value. Moreover, the boarding expected distance may be divided into a plurality of stages and counted as one person, two persons, three persons,...

  Here, an example of a method of calculating the expected boarding distance is to calculate an average boarding distance in the user's boarding history. In this case, the control unit 11 refers to the boarding history stored in the storage unit 14, calculates the average value of the boarding distances remaining in the boarding history, and calculates the boarding expected distance. Note that, instead of the average value of the boarding distances remaining in the boarding history, the center value of the boarding distances remaining in the boarding history may be set as the boarding expected distance.

  Another example of a method for calculating the expected boarding distance is to calculate the distance between the user's home and the current position. The information on the user's home is stored in the storage unit 14 in association with the identification information of the terminal device 40 owned by the user as user attribute information by member registration of the map application. The control unit 11 refers to the attribute information stored in the storage unit 14, reads information on the user's home, and calculates a distance from the current position. Note that the distance between the user's workplace and the current position, not the distance between the user's home and the current position, may be set as the expected ride distance.

Next, the control unit 11 determines whether or not an area with many prospective customers has been detected as a result of performing the process of detecting an area with many prospective customers in Step S101 (Step S102).
When it determines with the control part 11 having detected an area with many prospective customers (step S102: YES), it transfers to step S103.
On the other hand, when it determines with the control part 11 having not detected an area with many prospective customers (step S102: NO), a process is complete | finished.

Next, the control part 11 produces | generates the guidance information for guiding the area detected by step S101 with respect to the information terminal of a taxi provider (step S103). Here, taxi operators include taxi companies and taxi TAs owned by taxi companies. Accordingly, the information terminal of the taxi operator is the company terminal 20 owned by the taxi company and the navigation terminal 30 mounted on the taxi TA. The guidance information is information including a route to a predetermined destination in the area detected in step S101, for example.
Next, the control part 11 transmits the guidance information produced | generated by step S103 to the company terminal 20 which a taxi company holds via the communication part 15 (step S104).
The control unit 11 functions as the guidance unit of the present invention by performing the processing of step S103 and step S104.

  In addition, when performing the process of step S103, when determining the guidance position (predetermined destination) in the area detected in step S101, the expected ride distance is long among the users specified based on the acquired position information. You may make it enlarge specific gravity of the present position information used as the standard of a guidance position, so that a user is. For example, you may make it count as two users the boarding expected distance more than a predetermined value. Moreover, the boarding expected distance may be divided into a plurality of stages and counted as one person, two persons, three persons,... As described above, the taxi TA heading to the guidance position picks up a user with a long boarding expected distance by preferentially evaluating the position where the user with a long boarding distance stays in the area detected in step S101. Probability can be improved.

  Moreover, when performing the process of step S103, among the areas detected in step S101, for each taxi company's information terminal, areas where there are many prospective customers with higher priority in dispatch than other taxi companies. You may make it guide. For example, an area where there are many prospective customers with a high priority of company A is guided to company A, and an area with many prospective customers with a high priority of company B is guided to company B. The number of prospective customers who have higher priority than other taxi operators may be more than a certain number of prospective customers than other taxi operators, or relative to other taxi operators. It may be a case where there are many prospective customers.

Here, an example of a priority setting method is a method of designation by the user. For example, the user can set the priority by performing a predetermined operation on the priority setting screen (see FIG. 3) displayed on the display unit 43 of the terminal device 40.
As shown in FIG. 3, the priority setting screen includes a company name display section E1 that displays the name of a taxi company for which priority is to be set, a priority check box E2 for setting a priority taxi company, An exclusion check box E3 for setting a taxi company to be excluded from the target, an OK button E4 for completing the priority setting, a cancel button E5 for exiting the priority setting screen and returning to the previous screen, Etc.
In the example shown in FIG. 3, the priority check box E2 of company A and the exclusion check box E3 of company C are selected. Therefore, the example shown in FIG. 3 shows a state where the priority of company A is set to be higher and the company C is set to be excluded from the dispatch target. The remaining company B and company D are set so as to have a lower priority than company A, although they are targeted for dispatch.

The priority setting designated by the user is transmitted to the server device 10 via the communication unit 46 of the terminal device 40 and stored in the storage unit 14 of the server device 10 in association with the identification information of the terminal device 40.
FIG. 4 shows an example of a table T1 for managing priority settings for each user. The table T1 includes a management number T11 that is a number for managing the priority setting in an identifiable manner, identification information T12 of the terminal device 40, a priority target T13 indicating a taxi company with a high priority, and a taxi company that is excluded from a dispatch target. It has a field of exclusion object T14 which shows. For example, FIG. 4 shows an example of a table T1 including a record in which the identification information T12 “00030450”, the priority target T13 “Company A”, and the exclusion target T14 “Company C” are associated with the management number T11 “1”. Has been. From the first record of the table T1, for the user who owns the terminal device 40 whose identification information T12 is “00030450”, the taxi company of the priority target T13 is “Company A” and the taxi company of the exclusion target T14 is “ "C company" can be read.

  In the example shown in FIG. 3, the configuration in which the two check boxes, the priority check box E2 and the exclusion check box E3, are illustrated, but the present invention is not limited to this. For example, even if the check box for setting up a taxi company that only this company rides or the check box for setting up a taxi company to avoid as much as possible is added, it is possible to provide three or more check boxes. Good. Moreover, the structure which inputs the number which shows a priority to a check box may be sufficient.

  Another example of the priority setting method is a method of setting based on the degree selected by the user. The degree of selection may be that the number of times of selection is large, or that the selected ratio is large. For example, when the user can select a plurality of taxi companies (for example, Company A, Company B, Company C, Company D), Company A is 10 times, Company B is 3 times, and Company C is 0 times. When the company D is selected once, the priority is set so that the priority of the company A having the largest number of selected times (the ratio is large) becomes higher. Of course, in the above example, priorities may be assigned in the order of Company A, Company B, Company D, and Company C.

  Another example of the priority setting method is a method of setting based on the evaluation after the user rides. For example, after getting off the taxi TA, the user performs post-boarding evaluation by performing an input operation such as an answer to the questionnaire or word-of-mouth information on a questionnaire screen (not shown) displayed on the display unit 43 of the terminal device 40. Can do. This post-boarding evaluation is transmitted to the server device 10 via the communication unit 46, and stored in the storage unit 14 in association with the identification information of the terminal device 40. The control unit 11 of the server apparatus 10 extracts the evaluation of the taxi company by referring to the post-boarding evaluation stored in the storage unit 14, and sets the priority so that the priority of the taxi company with a high evaluation becomes high. To do.

  Moreover, when performing the process of step S103, the guidance priority is set based on the return from the taxi company, and the taxi company that guides the area detected in step S101 is determined based on the guidance priority. It may be. Here, return is a reward paid to a system provider who provides a system related to taxi dispatch according to the present invention from a taxi operator, such as a brokerage fee or kickback. More specifically, taxi operators with higher returns give higher guidance priority. The significance of highly appreciating the number of returns is not limited to improving the profits of system providers. In other words, taxi operators who pay a lot of return are expected to recognize the importance of this system, and are likely to provide services suitable for users, and can expect social contribution. It is.

Next, the control unit 21 of the company terminal 20 transmits the guidance information transmitted from the server device 10 in step S104 to the navigation terminal 30 mounted on the taxi TA owned by the company via the communication unit 25 (step). S105).
Next, the control unit 31 of the navigation terminal 30 causes the display unit 33 to display a screen (route display screen) based on the guidance information transmitted from the company terminal 20 in step S105 (step S106). Thereby, the driver of the taxi TA can recognize the route to the predetermined destination in the area detected in step S101. Thereafter, the control unit 31 implements a car navigation function in cooperation with the server device 10 by executing the car navigation application.
Through the above processing, the server device 10 can guide the taxi company to an area where there are many prospective customers.

FIG. 5 shows a conceptual diagram of a process for guiding a taxi operator in an area detected as having many prospective customers based on the position information transmitted from the terminal device 40.
In the example shown in FIG. 5, a state in which region A, region B, region C, and region D are allocated as the area handled by taxi TA is shown. Further, in the example shown in FIG. 5, eight prospective customers are detected in the region A, three in the region B, one in the region C, and two in the region D. In the present embodiment, the region that is determined to have more prospective customers than the other regions in the relative comparison between the regions is detected as a region with many prospective customers. Therefore, the region A is detected as a region with many prospective customers. Yes.
Therefore, the control part 11 produces | generates the guidance information for guiding the area A detected as an area with many prospective visitors with respect to a taxi provider, and it is in the navigation terminal 30 mounted in taxi TA via the company terminal 20. Send. And the control part 31 of the navigation terminal 30 displays the screen (route display screen) based on guidance information on the display part 33, so that the driver of the taxi TA can detect the area in the area A detected as an area with many prospective customers. A route to a predetermined destination can be recognized.
By the above processing, it is possible to guide the taxi operator to the area detected as having many prospective customers based on the position information transmitted from the terminal device 40.

In addition, as a result of guiding the taxi TA to an area with many prospective customers by the process of FIG. 2, an advertisement based on the user's boarding history may be provided when the user boarded.
Hereinafter, a process in which the server device 10 provides an advertisement based on the user's boarding history will be described. This process is started when the control unit 11 of the server device 10 detects the user's boarding on the taxi TA. In addition, the detection method of boarding includes the method of detecting that the position information of the terminal device 40 and the position information of the taxi TA are moving at the same position and the same speed, for example. In this case, it is determined that the user specified by the position information of the terminal device 40 has boarded. As another method, the driver of the taxi TA may provide means for contacting the user's boarding to the server device 10 (for example, a boarding button is provided on the navigation terminal 30). In this case, it is determined that the user specified by the position information of the terminal device 40 whose position matches the position information of the taxi TA has boarded.

  First, as illustrated in FIG. 6, the control unit 11 of the server device 10 refers to the storage unit 14 and determines whether or not the boarding history of the user who has boarded the taxi TA is stored (step S201).

When it is determined that the boarding history of the boarded user is stored (step S201: YES), the control unit 11 extracts an advertisement based on the boarding history of the boarded user (step S202). For example, if there is a boarding history at Haneda Airport, an airline advertisement or the like is extracted, and if there is a boarding history from a izakaya near midnight, an advertisement for a hangover prevention drug or the like is extracted.
On the other hand, the control part 11 extracts a predetermined advertisement, when it determines with the boarding history of the user who boarded is not memorize | stored (step S201: NO) (step S203). The predetermined advertisement is, for example, an advertisement of a company that has an advertising contract with a taxi company that owns a taxi TA. The predetermined advertisement is not limited to the above example, and may be an advertisement based on attribute information of a user who gets on the vehicle, for example. For example, when the user who got on is interested in baseball, an advertisement for baseball equipment is extracted, and when the user who got on is a young woman, an advertisement for cosmetics for young women is extracted.

Next, the control part 11 produces | generates the advertisement information for displaying the advertisement extracted by step S202 or step S203 on the monitor (illustration omitted) of taxi TA (step S204).
Next, the control part 11 transmits the advertisement information produced | generated by step S204 to the company terminal 20 which a taxi company holds via the communication part 15 (step S205).

Next, the control unit 21 of the company terminal 20 transmits the advertisement information transmitted from the server device 10 in step S205 to the navigation terminal 30 mounted on the taxi TA owned by the company via the communication unit 25 (step). S206).
Next, the control unit 31 of the navigation terminal 30 displays an advertisement based on the advertisement information transmitted from the company terminal 20 in step S206 on a monitor (not shown) installed on the rear surface of the passenger seat for the rear seat. (Step S207). Instead of displaying the advertisement on the monitor, the advertisement may be displayed on the display unit 43 of the terminal device 40 of the user. In this case, the advertisement information is directly transmitted from the server device 10 to the user terminal device 40. Alternatively, after the user gets off the taxi TA and returns home, the user may be displayed on the display unit of the user's home PC. In this case, the advertisement information is directly transmitted from the server device 10 to the user's home PC.
By the above processing, an advertisement based on the boarding history of the user who boarded the taxi TA can be provided. That is, the control unit 11 functions as a providing unit of the present invention.

In addition, when the user makes a request for dispatch to a taxi company and the destination, route, waypoint, etc. have been specified in advance by a screen operation on the display unit 43 of the terminal device 40, the destination or route Alternatively, selection information including information such as waypoints may be transmitted to the company terminal 20 owned by the taxi company.
Specifically, the control unit 11 first acquires selection information transmitted from the terminal device 40. That is, the control unit 11 functions as information acquisition means of the present invention. The selection information is information including at least the destination selected by the terminal device 40 of the user.
Next, the control unit 11 transmits the acquired selection information to the company terminal 20 owned by the taxi company via the communication unit 15. That is, the control unit 11 functions as information transmission means of the present invention.
Next, the control unit 21 of the company terminal 20 transmits the selection information transmitted from the server device 10 to the navigation terminal 30 mounted on the taxi TA owned by the company via the communication unit 25.
Next, the control unit 31 of the navigation terminal 30 causes the display unit 33 to display a screen (route display screen) based on the selection information transmitted from the company terminal 20. Thereby, the driver of taxi TA can recognize the route desired by the user who gets on the taxi.

  In addition, when the destination included in the selection information remains in the boarding history when the selection information is acquired, the control unit 11 generates information for guiding a route based on the boarding history and selects the selection information. You may make it transmit to the company terminal 20 instead of information. Thereby, since the route based on the boarding history can be traveled, detailed setting and explanation by the user can be omitted.

[3. effect]
As described above, the information processing apparatus (server apparatus 10) according to the present embodiment has an acquisition unit (control unit 11) that acquires user position information, and a prospective customer based on the position information acquired by the acquisition unit. Detection means (control unit 11) for detecting a large number of areas, and guidance means (control unit 11) for guiding the areas detected by the detection means to the information terminals (company terminal 20 and navigation terminal 30) of the taxi operator .
Therefore, according to the information processing apparatus according to the present embodiment, the taxi TA can be guided to an area where there are many prospective customers, so that the supply and demand between the user and the taxi company can be effectively matched.

In addition, the information processing apparatus according to the present embodiment includes a specifying unit (control unit 11) that specifies a user based on the position information acquired by the acquiring unit.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to guide the taxi TA in a state where the user is specified, and thus it is possible to realize taxi dispatch according to individual user requests.

Further, according to the information processing apparatus according to the present embodiment, the detection unit increases the specific gravity of the position information as the user who has a longer boarding expected distance among the users specified by the specifying unit.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to increase the probability that a user with a long boarding distance will get on, so that the profit of the taxi company can be improved.

Further, according to the information processing apparatus according to the present embodiment, when the guidance unit determines the guidance position in the area detected by the detection unit, the user who has a longer expected boarding distance among the users specified by the specification unit. Increase the specific gravity of the current position information as a guide position reference.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to further increase the probability that a user with a long boarding distance will get on, so that the profit of the taxi company can be improved more reliably.

Further, according to the information processing apparatus according to the present embodiment, the expected boarding distance is an average boarding distance in the user's boarding history.
Therefore, according to the information processing apparatus according to the present embodiment, the expected ride distance of the user can be calculated with high accuracy, so that the profit of the taxi company can be improved more reliably.

Further, according to the information processing apparatus according to the present embodiment, the expected boarding distance is the distance between the user's home and the current position.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to accurately calculate the expected ride distance of the user with a high probability, so that the profit of the taxi company can be improved more reliably.

Further, according to the information processing apparatus according to the present embodiment, the detection unit determines a user whose current position matches the boarding history as a prospective customer.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to increase the probability that the user gets on, so that the supply and demand between the user and the taxi company can be accurately matched.

Moreover, according to the information processing apparatus according to the present embodiment, the guidance unit has a higher priority in dispatching the vehicle than the other taxi operators in the area detected by the detection unit with respect to the information terminal of the taxi operator. Guide the area with many prospective customers.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to guide a suitable area for each taxi company, so that the actual vehicle rate of the taxi TA can be improved and the profit of the taxi company can be improved. Can do.

Further, according to the information processing apparatus according to the present embodiment, the priority is specified by the user.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to reflect the user's wishes at the time of dispatch, and thus it is possible to accurately match the supply and demand between the user and the taxi company.

Further, according to the information processing apparatus according to the present embodiment, the priority is set based on the degree selected by the user.
Therefore, according to the information processing apparatus according to the present embodiment, the past selection results of the user can be reflected at the time of vehicle allocation, so that the supply and demand between the user and the taxi company can be accurately matched.

Moreover, according to the information processing apparatus according to the present embodiment, the priority is set based on the evaluation after the user rides.
Therefore, according to the information processing apparatus according to the present embodiment, since the user's past evaluation can be reflected at the time of dispatch, the supply and demand between the user and the taxi company can be accurately matched.

Moreover, the information processing apparatus according to the present embodiment includes a providing unit (control unit 11) that provides an advertisement based on the user's boarding history.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to provide an advertisement that attracts the user's interests, so that an improvement in the advertising effect can be expected. In addition, when an advertisement is provided during boarding, it is possible to eliminate the problem of holding the user while boarding.

The information processing apparatus according to the present embodiment is acquired by an information acquisition unit (control unit 11) that acquires selection information including at least the destination selected by the user's information terminal (terminal device 40), and the information acquisition unit. Information transmitting means (control unit 11) for transmitting the selected information to the information terminal of the taxi operator.
Therefore, according to the information processing apparatus according to the present embodiment, since the driver of the taxi TA can grasp in advance the user's wishes related to the route, it is possible to suppress troubles and ugliness during boarding. .

In addition, according to the information processing apparatus according to the present embodiment, the detection unit determines, as a prospective customer, a user staying at a predetermined facility for a predetermined time or more or at a predetermined time.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to increase the probability that the user gets on, so that the supply and demand between the user and the taxi company can be accurately matched.

Further, according to the information processing apparatus according to the present embodiment, the guidance unit sets the guidance priority based on the return from the taxi operator, and guides the area detected by the detection unit based on the guidance priority. Decide which taxi operator to use.
Therefore, according to the information processing apparatus according to the present embodiment, a taxi company that recognizes the importance of the system related to taxi dispatch according to the present invention can be preferentially provided, so that a suitable service can be provided to the user. In addition, the profit of the system provider can be improved.

  As mentioned above, although concretely demonstrated based on embodiment which concerns on this invention, this invention is not limited to the said embodiment, It can change in the range which does not deviate from the summary.

[4. Modified example]
For example, in the above embodiment, when detecting a region with a large number of potential customers, a region that is determined to have a larger number of potential customers than other regions is detected as a region with a large number of potential customers in a relative comparison between the regions. However, it is not limited to this. For example, prospective customers may be extracted based on the aggregated position information, and an area where the number of extracted prospective customers is greater than or equal to a predetermined number may be detected as an area with many prospective customers.

  Further, for example, an area with many prospective customers may be detected based on a deviation from the prospective customers at normal times. That is, for example, in each region, a deviation value is calculated when the average number of prospective customers is 50, which is an average value, and the deviation value is more than 1σ above the normal number of prospective customers (deviation value 50). Is detected as an area with many prospective customers. The above example is merely an example, and the calculated deviation value only needs to be away from the normal number of prospects. For example, an area that is more than 2σ above the normal number of prospects You may make it detect as an area with many.

  Note that the expected number of customers at normal times is calculated based on, for example, statistical information under the same conditions. Specifically, the expected number of customers in the normal time is calculated by a predetermined calculation method based on statistical information in the case where the date, day of the week, time zone, weather, and the like are the same conditions, for example. The predetermined calculation method may use an existing statistical method as appropriate. For example, the predetermined calculation method may be a method for calculating an average value or a method for calculating a median value.

  Moreover, in the said embodiment, although the advertisement based on the boarding history of the user who boarded taxi TA is displayed on the monitor in taxi TA, it is not limited to this. For example, if the user is in a taxi TA, an advertisement based on the attribute information of the user who has boarded the vehicle may be displayed on the monitor regardless of the presence or absence of the boarding history.

  Further, when guiding the area detected in step S101 to the taxi company, the number of prospective customers is calculated, and guidance for guiding the above-mentioned area according to the calculated number of prospective customers. You may make it control the number of taxi TA which transmits information. For example, if the number of taxi TAs that send guidance information to the number of prospective customers is set to 30%, and the number of prospective customers is 10, the guidance information is sent to three taxi TAs and When the number is 20, the guide information is transmitted to 6 taxis TA.

Further, when transmitting the guidance information for guiding the area detected in step S101 to the navigation terminal 30 mounted on the taxi TA, the ratio between the number of prospective customers and the number of taxis TA in the vicinity is calculated. You may make it transmit the guidance information according to. For example, if the number of taxis TA around the number of prospective customers is small, there is a high probability of picking up prospective customers. You may make it display on top. Also, if the number of taxi TAs in the vicinity is larger than the number of prospective customers, the probability of picking up prospective customers is not so high. May be displayed on the route display screen.
In addition to the display content, the recommendation degree (emphasis degree) may be controlled by the color, the size of characters, or the like.

  Also, when guiding the area detected in step S101 to the taxi operator, basically the nearest area will be given priority in order to avoid time loss. If several taxis TA have already been headed, an area a little farther away may be guided. Thereby, since the competition by taxi TA of the same company can be avoided, the fall of the profit of a taxi company can be suppressed.

  In the above embodiment, various information (guidance information, advertisement information, selection information, etc.) is transmitted from the server device 10 to the taxi TA (navigation terminal 30) via the company terminal 20. It is not limited to. For example, various information may be transmitted directly from the server device 10 to the taxi TA (navigation terminal 30) without going through the company terminal 20. That is, in the present invention, the company terminal 20 is not an essential configuration, and may be a configuration without the company terminal 20.

Moreover, in the said embodiment, although the control part 11 of the server apparatus 10 is made to perform the process (The process which extracts an advertisement, the process which produces | generates advertisement information, and transmits to the company terminal 20, etc.) regarding advertisement delivery. However, the present invention is not limited to this. For example, an advertisement distribution server for performing processing related to advertisement distribution may be provided separately from the server device 10.
Moreover, although the server apparatus 10 is illustrated and demonstrated in the said embodiment as an information processing apparatus of this invention, it is not limited to this. For example, the company terminal 20 or the navigation terminal 30 is provided with the information processing apparatus of the present invention by providing the company terminal 20 or the navigation terminal 30 with the acquisition means, detection means, guidance means, and other functions (acquisition means, etc.) of the present invention. It is also possible to do.

  Moreover, each aspect shown in this application can also be grasped | ascertained as a method, a program, etc. For the method and program categories, “means” shown in the device category is appropriately replaced with “process” or “step”, for example. In addition, the order of processes and steps is not limited to the one directly specified in the present application, and the order can be changed, or a part of processes can be collectively or changed to be executed one by one at any time.

  In addition, the detailed configuration of each device constituting the server device, the company terminal, the navigation terminal, and the terminal device and the detailed operation of each device can be changed as appropriate without departing from the spirit of the present invention.

1 Information processing system 10 Server device (information processing device)
11 Control unit (acquiring means, detecting means, guiding means, specifying means, providing means, information acquiring means, information transmitting means)
12 Operation unit 13 Display unit 14 Storage unit 15 Communication unit 20 Company terminal (information terminal of taxi operator)
21 Control unit 22 Operation unit 23 Display unit 24 Storage unit 25 Communication unit TA Taxi 30 Navi terminal (Taxi operator information terminal)
31 control unit 32 operation unit 33 display unit 34 audio output unit 35 storage unit 36 current position detection unit 37 communication unit 40 terminal device (user information terminal)
41 Control Unit 42 Operation Unit 43 Display Unit 44 Storage Unit 45 Current Position Detection Unit 46 Communication Unit

Claims (19)

Obtaining means for obtaining location information of the user 's information terminal ;
Detecting means for detecting an area with many prospective customers based on the position information acquired by the acquiring means;
Guidance means for performing route guidance to a guidance position in the area detected by the detection means for the information terminal of the taxi operator;
User specifying means for specifying the user based on identification information of the information terminal included in the position information acquired by the acquiring means;
With
When the guide means determines the guide position in the area detected by the detection means, among the users specified by the user specifying means, the longer the expected ride distance, the current position information used as a reference for the guide position An information processing apparatus characterized by increasing the numerical value of . Based on the priority in the vehicle allocation set based on the user's behavior, for each taxi operator comprises a prospective customer identifying means for identifying a prospective customer having a higher priority than other taxi operators,
The guide means guides an information terminal of each taxi operator among areas detected by the detecting means and having a large number of potential customers specified by the potential customer specifying means. The information processing apparatus according to 1. Obtaining means for obtaining location information of the user 's information terminal ;
Detecting means for detecting an area with many prospective customers based on the position information acquired by the acquiring means;
Guidance means for guiding the area detected by the detection means to the information terminal of the taxi operator;
User specifying means for specifying the user based on identification information of the information terminal included in the position information acquired by the acquiring means;
Based on the priority in the vehicle allocation set based on the user's behavior, the prospective customer specifying means for identifying the prospective customer having the higher priority than the other taxi operators for each taxi operator;
With
The guide means guides an information terminal of each taxi operator among areas detected by the detecting means and having a large number of potential customers specified by the potential customer specifying means. apparatus. When the guide means determines the guide position in the area detected by the detection means, among the users specified by the user specifying means, the longer the expected ride distance, the current position information used as a reference for the guide position The information processing apparatus according to claim 3, wherein the numerical value of the information is increased.   The information processing apparatus according to claim 1, wherein the estimated ride distance is an average ride distance in the ride history of the user.   The information processing apparatus according to claim 1, wherein the estimated ride distance is a distance between the user's home and a current position.   The said priority is designated by the said user, The claim 5 which quotes Claims 2-4, Claim 2 or 4, The Claim 2 which cites any one of Claim 6 The information processing apparatus described in 1.   The said priority is set based on the degree which the said user selected, The claim which quotes Claims 2-4, Claim 2 or 4, The claim which quotes Claim 2 or 4 The information processing apparatus according to any one of claims 6 to 6.   The said priority is set based on the said user's post-boarding evaluation, The claim which quotes Claims 2-4, Claim 2 or 4, The claim which quotes Claim 2 or 4 The information processing apparatus according to any one of claims 6 to 6. 10. The detection unit according to claim 1, wherein among the users specified by the user specifying unit, a user who has a longer boarding distance increases a numerical value of position information. Information processing device.   The information processing apparatus according to claim 1, wherein the detection unit determines, as the prospective customer, a user whose current position matches a boarding history.   The information processing apparatus according to claim 1, further comprising providing means for providing an advertisement based on the user's boarding history. Information acquisition means for acquiring selection information including at least the destination selected by the information terminal of the user;
Information transmission means for transmitting the selection information acquired by the information acquisition means to the information terminal of the taxi operator;
The information processing apparatus according to any one of claims 1 to 12, further comprising:   The information processing apparatus according to claim 1, wherein the detection unit determines a user staying at a predetermined facility at a predetermined time or more or at a predetermined time as the prospective customer. .   The guidance means sets a guidance priority based on a return from the taxi operator, and determines a taxi business that guides the area detected by the detection means based on the guidance priority. The information processing apparatus according to any one of claims 1 to 14. An information processing method for an information processing apparatus,
An acquisition step of acquiring location information of the user 's information terminal ;
A detection step of detecting an area with many prospective customers based on the position information acquired in the acquisition step;
A guidance step for guiding the information terminal of the taxi operator to the guidance position in the area detected in the detection step,
A user specifying step for specifying the user based on identification information of the information terminal included in the position information acquired in the acquiring step;
Including
In the guide step, when determining the guide position in the area detected in the detection step, the current position information used as a reference for the guide position for a user having a longer expected riding distance among the users specified in the user specifying step. An information processing method characterized by increasing the numerical value of . An information processing method for an information processing apparatus,
An acquisition step of acquiring location information of the user 's information terminal ;
A detection step of detecting an area with many prospective customers based on the position information acquired in the acquisition step;
For the information terminal of the taxi operator, a guidance step for guiding the area detected in the detection step,
A user specifying step for specifying the user based on identification information of the information terminal included in the position information acquired in the acquiring step;
Based on the priority in the vehicle allocation set based on the user's behavior, a potential customer identifying step for identifying a potential customer having a higher priority than the other taxi business for each taxi business,
Including
The guidance step guides, to the information terminal of each taxi operator, a region with a large number of potential customers identified in the potential customer identification step among the regions detected in the detection step. Method. Computer
Acquisition means for acquiring location information of the user 's information terminal ;
Detecting means for detecting an area having a large number of potential customers based on the position information acquired by the acquiring means;
Guidance means for guiding the route to the guidance position in the area detected by the detection means for the information terminal of the taxi operator,
User specifying means for specifying the user based on identification information of the information terminal included in the position information acquired by the acquiring means;
Function as
When the guide means determines the guide position in the area detected by the detection means, among the users specified by the user specifying means, the longer the expected ride distance, the current position information used as a reference for the guide position A program characterized by increasing the numerical value of . Computer
Acquisition means for acquiring location information of the user 's information terminal ;
Detecting means for detecting an area having a large number of potential customers based on the position information acquired by the acquiring means;
Guide means for guiding the area detected by the detection means to the information terminal of the taxi operator,
User specifying means for specifying the user based on identification information of the information terminal included in the position information acquired by the acquiring means;
Based on the priority in the dispatching set based on the user's behavior, a prospective customer specifying means for identifying the prospective customer having the higher priority than the other taxi operators for each taxi operator,
Function as
The said guidance means guides the area with many prospective customers specified by the said prospective customer identification means among the areas detected by the said detection means with respect to the information terminal of each taxi company.

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