JP6448046B2 - Method for presenting composite media content and presentation system for executing the method - Google Patents

Description

(Related application)
The present invention claims the priority of Taiwan application No. 10133426 filed on September 13, 2012.

(Background of the Invention)
(1. Field of the Invention)
The present invention relates to a presentation method, and more particularly to a presentation method of composite media (medium) content and a presentation system that executes the method.

(2. Explanation of related technology)
Online video sharing is a typical Web 2.0 application. Various user-created videos, such as movie trailers, home videos, etc., are watched online by people all over the world through video sharing websites.

  Because of these features, companies can promote their products through public video sharing websites instead of paying heavily for promotions through traditional media.

Referring to FIG. 1, a conventional advertising model is shown displaying a banner advertisement 92 below the player screen displaying a video 91 selected by the user. However, the banner advertisement 92 is not similar to the normal video 91 and covers a certain part (for example, a subtitle ) of the video 91. The user needs to close the banner advertisement 92 by manual processing, which adversely affects the viewing experience. Promotions should stimulate people's interests and seek out products, but the promotion model described above is not effective because the user can immediately close the banner ad 92 and continue to watch the video 91.

  Other conventional promotional models provide promotional videos that use the player prior to playback of the video selected by the user. Although the promotional video cannot be skipped, the user can choose to do something else during the playback of the promotional video and the expected promotional effect cannot be achieved.

  Chinese Patent Publication No. 1350240A discloses an advertising method for use within a video sharing website. The method disclosed therein teaches dividing the user selected video into several parts depending on the number of promotional videos displayed. The displayed promotional video is then inserted between the user selected video portions.

  The above advertising model is not effective in attracting the user's interest because the advertising is usually not similar to the video viewed by the user and has a negative impression on the viewing experience.

Chinese Patent Publication No. 1350240A

  Accordingly, it is an object of the present invention to provide a method for presenting composite media content that overcomes the above disadvantages of the prior art.

  According to a first aspect of the present invention, a method for presenting composite media content is performed by a presentation system connected to a client electronic device via a network. The method is characterized by generating web page data to be provided to a client electronic device over a network by a presentation system in response to a request to experience first media content from the client electronic device.

Web page data
A first media presentation interface including program instructions for configuring the client electronic device to play the first media content;
A second media presentation interface including program instructions configured to provide second media content having a predetermined correspondence with the first media content.

The program instructions of the second media presentation interface are further configured such that the client electronic device provides the second media content when a predetermined point in time is reached during playback of the first media content by the client electronic device.

  Another object of the present invention is to provide a presentation system for presenting composite media content.

According to the second aspect of the present invention, the presentation system comprises:
A transmission module for connecting to a client electronic device over a network;
A processing module that generates web page data to be provided to the client electronic device over the network and through the transmission module in response to receiving the request for experiencing the first media content from the client electronic device through the transmission module When,
A storage medium for storing web page data.

Web page data
A first media presentation interface including program instructions for configuring the client electronic device to play the first media content;
A second media presentation interface including program instructions configured to provide second media content having a predetermined correspondence with the first media content.

The program instructions of the second media presentation interface are further configured such that the client electronic device provides the second media content when a predetermined point in time is reached during playback of the first media content by the client electronic device.

  Other features and advantages of the present invention will become apparent in the following detailed description of the preferred embodiments with reference to the accompanying drawings.

FIG. 1 is a schematic diagram illustrating a conventional advertising model used in a video sharing website. FIG. 2 is a diagram showing a relationship between devices included in the method realized by the presentation system of the present invention. FIG. 3 is a block diagram showing a preferred embodiment of the presentation system of the present invention. FIG. 4 is a schematic diagram showing an electronic setup page provided in the editing electronic device. FIG. 5 is a flowchart showing the steps of the composite media content preparation method of the present invention. FIG. 6 is a flowchart illustrating the steps of a method for presenting composite media content that is interactive. FIG. 7 is a schematic diagram showing playback of composite media content.

Referring to FIG. 2, a preferred embodiment of the presentation system for presenting a composite media content 5 of the present invention, editing the electronic device 1 to communicate with each other via a network 4, the server 2, and the client electronic device 3 Shown to be realized by using cloud computing including: The composite media content 5 includes first media content 51 and second media content 52. In this embodiment, the second media content 52 is an advertising content medium having a predetermined correspondence with the first media content 51. Each of the editing electronic device 1 and the client electronic device 3 may be a computer device such as a notebook computer, a tablet computer or a touch computer, or a portable communication device such as a smartphone or a personal digital assistant device. The network 4 may be either the Internet or an intranet. Referring to FIG. 3, in the present embodiment, the presentation system includes a transmission module 31, an editing module 32, a layout setting module 33, a permission module 34, a processing module 35, and a storage medium 36, and is accessible to the presentation system. Server 2.

  The transmission module 31 is used for data transmission through the network 4 with the editing electronic device 1 and the client electronic device 3. In this embodiment, the transmission module 31 includes XML (Extensible Markup Language), PHP (Personal Home Page) tool, ASP (active server pages) or ASP. An electronic setup page generated by the presentation system using a web socket technology such as NET is provided to the editing electronic device 1 for input of setup data by a content provider, and the web page data generated by the presentation system Are provided to the client electronic device 3 for presentation of the composite media content 5. The first media content 51 is supplied from a first media content item that is a local video video file or video that is accessible via a website link. The second media content 52 is provided from one or more second media content items including still images, videos, web pages, text, or combinations thereof.

FIG. 4 is a schematic diagram showing an electronic setup page. The editing module 32 sets properties of the composite media content 5 according to the setup data input in the editable property field set 320 of the electronic setup page. The property field set 320 includes at least a file path of the first media content item and information of the second media content item. The file path of the first media content item is directed to the file location in the editing electronic device 1 or the storage medium 36. The storage medium 36 is YouTube (YouTube), Tudou, Youku, or PPS, which is a video sharing platform accessible via the network 4. In this embodiment, the property field set 320 of the electronic setup page identifies the editable first information field set 321 and the second media content 52 related to the first media content 51 for identifying the first media content 51. Also, the editable second information field set 322 related to the second media content 52 for defining the time point at which the second media content 52 is provided during the reproduction of the first media content 51, and the first media content 51 are reproduced. A preview player interface 323. Specifically, the first information field set 321 includes at least one of a file path field, a serial code field, a genre field, a title field, an abstract field, and a keyboard field. . The second information field set 322 includes at least one of a file path field, a time point field, a product name field, a product introduction field, a product price field, a product component field, and a product quantity field. Setup data is received by the presentation system via an electronic setup page.

Through the electronic setup page, the second media content 52 having a predetermined correspondence to the first media content item 51 is set to be displayed at a specified time during the reproduction of the first media content 51. For example, if a dress promotion (second media content 52) is intended to be provided at 8 seconds during playback of the first media content 51, the dress promotion is located (eg, in FIG. 4). A file path (shown as D: \ *. * ") Is entered into one slot of the second information field set 322 and is intended to provide a dress promotion (eg," 00:08 "in FIG. 4) Time ) is entered into another slot of the second information field set 322 corresponding to the promotion of the dress.

  The layout setting module 33 sets the layout of the composite media content 5 according to the setup data input in the editable layout field set 330 of the electronic setup page. The layout field set 330 defines the relative display position of the first media content 51 when played by the client electronic device 3 and the relative display position of the second media content 52 when provided by the client electronic device 3. Used to do. For example, the first media content 51 and the second media content 52 are set to be displayed in a desired horizontal or vertical arrangement by the layout setting module 33 according to the setup data.

Further, when the second media content 52 has individual media content, the display method of the individual media content is set in the electronic setup page, and the layout setting module 33 arranges the display method accordingly. For example, each individual media content has a point in time defined during playback of the first media content 51 defined in the second information field set 322. In one embodiment, the individual media content is provided in turn in a thumbnail format according to each defined point in time . In other embodiments, the individual media content is provided in turn according to each defined point in time , and only one of the individual media content is provided at a time.

The permission module 34 sets permission conditions for the composite media content 5 according to the setup data input in the editable permission field set 340 in the electronic setup page. The permission field set 340 has a search permission, a privacy permission, or a message permission, where the search permission is used to determine whether the composite media content may be searched by a search engine, and the privacy permission is a composite media content. Message permission is used to determine whether the viewer will leave a comment or message in the composite media content. In one embodiment, the permission field set 340 has a user account and password. The presentation system determines to which electronic device the ownership of the composite media content 5 belongs according to the confirmation associated with the user account and password.

  The processing module 35 provides the first media content according to the data in the editable layout field set 331 for the setup data related to the first media content 51 and the second media content 52 to provide the composite media content 5. Web page data is generated by merging 51 and the second media content 52. Specifically, the processing module 35 generates a composite media content item by merging the first media content item and the second media content item based on the setup data, and generates web page data accordingly.

The web page data has a first media presentation interface and a second media presentation interface. The first media presentation interface has program instructions that configure the client electronic device 3 to play the first media content 51 from the composite media content item. The second media presentation interface has program instructions that configure the client electronic device 3 to provide the second media content 52 from the composite media content item. It should be noted that the program instructions of the second media presentation interface further, when it is the time point defined by the set-up data during reproduction of the first media content 51 according to the client electronic device 3, the client electronic device 3 Is configured to provide the second media content 52.

  Storage medium 36 is adapted to store composite media content. In the present embodiment, the storage medium 36 employs cloud storage technology.

  FIG. 5 is a flowchart illustrating the preparation steps for presenting composite media content.

  In step 71, the transmission module 31 can transmit data to the editing electronic device 1 via the network 4 (see FIG. 2). Specifically, the transmission module 31 provides the editing electronic device 1 with an electronic setup page generated by the presentation system, and receives setup data input via the electronic setup page. The electronic setup page is generated using a network application embedded in a web page accessed by the editing electronic device 1.

  In step 72, the editing module 32 sets the properties of the composite media content 5 according to the setup data entered in the editable property field set 320 of the electronic setup page.

  In step 73, the layout setting module 33 sets the layout of the composite media content 5 according to the setup data input in the editable layout field set 330 of the electronic setup page.

  In step 74, permission module 34 sets permission conditions for composite media content 5 according to the setup data entered in editable permission field set 340 of the electronic setup page.

  In step 75, the sending module 31 receives the second media content item according to the file path entered in the second information field set 322. In one embodiment, the sending module 31 also receives the first media content item according to the file path entered in the first information field set 321.

In step 76, the processing module 35 configures the editing electronic device 1 to sequentially display the preview images of the second media content item according to the time point entered in the second information field set 322. In this embodiment, the preview image of the second media content item is the image content 521 included in the second media content 52 (see FIGS. 2 and 7).

In step 77, the processing module 35 allows the editing electronic device 1 to change the display order of the preview images of the second media content item during playback of the first media content 51. In this embodiment, the position of the preview image shown on the editing electronic device 1 is moved directly by the content provider to change the display order of the preview images of the second media content item.

  In step 78, the processing module 35 requires a change of the second media content item (eg, adding more items to or deleting items from the second media content item) through the electronic setup page. Check if it is. The flow goes to step 75 when a change is needed, and goes to step 79 otherwise.

  In step 79, the processing module 35 generates composite media content by merging the first media content item and the second media content item according to the setup data relating to the first media content 51 and the second media content 52. To do. In this embodiment, the setup data has the display order determined in step 77, the permission conditions set in step 74, the layout set in step 73, and the properties set in step 72.

  In step 80, the storage medium 36 stores the composite media content item.

  FIG. 6 is a flowchart showing steps for providing the composite media content 5.

  In step 81, the processing module 35 generates a first media presentation interface and a second media presentation interface for connecting to the client electronic device 3 and the storage medium 36, and uses the composite media content item to generate the composite media content 5. provide.

  In step 82, the processing module 35 responds to the request from the client electronic device 3 to provide the first media content 51 using the first media presentation interface and the second using the second media presentation interface. Media content 52 is provided. In this embodiment, the second media content 52 has a preview image of the second media content item in thumbnail format.

What should be noted here is that the preview image is provided at the time specified by the display method set in step 73 during the reproduction of the first media content 51. In one example, when the first media content 51 is provided, the actress wearing the dress walks out of the door at 8 seconds, the actress takes off the glasses at 21 seconds, and the actress wears a necklace. A close-up screen is provided at 30 seconds. Thus, the dress preview image, glasses and necklace are set to be provided at 8 seconds, 21 seconds, and 30 seconds, respectively. In one embodiment, the second media content 52 shows only the dress preview image at 8 seconds, only the glasses preview image at 21 seconds, and only the necklace preview image at 30 seconds. Show. In another embodiment, the second media content 52 shows a preview image of the dress at 8 seconds, a preview image of the dress and glasses at 21 seconds, and a preview image of the glasses and necklace at 30 seconds. Indicates.

In step 83, the processing module 35 selects an image content of the client electronic device 3 (e.g., selects one of the preview images of the second media content item using a mouse or touch panel). The client electronic device 3 is configured to display an information box and button that includes a corresponding one of the second media content items. The information box is provided in the form of a remark frame or browser window. In one embodiment, the first media presentation interface has instructions for pausing playback of the first media content 51 when the client electronic device 3 is configured to display an information box so that the viewer can Do not miss the first media content 51 when reading the content shown in the information box. In one embodiment, the processing module 35 configures the client electronic device 3 to open a browser window that accesses a web page defined in the setup data. Through such a design, the viewer can read detailed information about the products that he or she is interested in.

  In step 84, the processing module 35 confirms to the viewer whether the viewer is interested in purchasing the product selected in step 83 via a button included in the information box. In response to a positive confirmation from the viewer, the flow proceeds to step 85. Otherwise, the processing module 35 closes the information box and the flow returns to step 82.

At step 85, processing module 35 initiates an electronic commerce process to allow the viewer to purchase the product selected at step 83. Thus, the viewer enjoys not only watching the video but also shopping. Using the present invention, when a viewer sees an attractive product that appears in the first media content 51, he or she immediately reads the product information details from the second media content 52, and in the subsequent e-commerce process Purchase a product.

  In short, the composite media content presentation method and system of the present invention have the following advantages.

  1. When a viewer sees an attractive product that appears in the first media content 51, he or she immediately reads the product information details from the second media content 52 and purchases the product through the subsequent e-commerce process. Can increase the effectiveness of placement marketing.

2. The content provider can edit the layout of the first media content 51 and the second media content 52, and the viewing experience when viewing the composite media content 5 can be improved.

  3. The content provider can easily create composite media content 5 by inputting setup data via an electronic setup page without downloading or installing an editing tool in the editing electronic device 1.

  4). The viewer can immediately obtain more information about the object appearing in the first media content 51. This feature can expand the application field of the present invention. For example, the present invention is also suitable for use in business, presentation, education and the like.

  While the present invention has been described in connection with what is considered to be the most practical, that is, in connection with a preferred embodiment, the present invention is not limited to the disclosed embodiment but is within the spirit and scope of maximum interpretation. It is intended to cover the various examples contained in and includes all such variations and equivalents.

Claims (14)

A composite media content including at least a first media content and a second media content which are executed by a presentation system server (2) connected to a client electronic device (3) via a network (4). A method of presenting (5),
Web page data to be provided to the client electronic device (3) via the network (4) is generated in response to a request for viewing the first media content (51) from the client electronic device (3). Steps ,
Receiving setup data related to the first media content (51) and the second media content (52) and generated by the editing electronic device (1), wherein the setup data is the first media content Including a file path related to content (51) and information related to said second media content (52);
Including
The web page data is
Storage where the client electronic device (3) stores the first media content (51), including embedded program instructions configured to play the first media content (51). A first media presentation interface for connecting to the media (36);
The client electronic device (3) including embedded program instructions configured to display the second media content (52) having a predetermined correspondence with the first media content (51). A second media presentation interface for connecting to the storage medium (36) for storing the second media content (52);
The program instructions of the second media presentation interface further when the client electronic device (3) reaches a predetermined point in time during playback of the first media content (51) by the client electronic device (3). Is configured to display the second media content (52),
The first media content (51) and the second media content (52) are simultaneously displayed separately on the client electronic device (3),
The second media content (52) includes individual media content related to each of the predetermined times of playback of the first media content (51) by the client electronic device (3), and the individual media content Are sequentially displayed in a thumbnail format corresponding to each of the predetermined time points. The second media content (52) includes image content (521),
The program instructions of the second media presentation interface are further responsive to a user operation of the client electronic device (3) where the client electronic device (3) selects the image content (521),
The method of claim 1, wherein the method is configured to perform a process selected from displaying an information box having predetermined content and opening a browser window that accesses a predetermined web page. The second media content (52) includes image content (521),
The program instructions of the second media presentation interface further include a button in response to a user operation of the client electronic device (3) where the client electronic device (3) selects the image content (521). Displaying an information box having predetermined content to be included and configured to open a browser window accessing a predetermined web page in response to a user operation that triggers the button of the client electronic device (3) The method of claim 1, wherein: A file path related to the first media content (51) is directed to a file located on one of the editing electronic device (1) and the storage medium (36) accessible to the presentation system server (2). The method of claim 1 , wherein: Receiving the setup data comprises:
Generating an electronic setup page provided to the editing electronic device (1) via the network (4), wherein the setup data is received via the electronic setup page;
The electronic setup page is
The editable first information field set (321) related to the first media content (51) and the second media content (52) are specified to specify the first media content (51). claim 4, characterized in that it comprises a second media content (52) said second media content (52) can edit related to a second information field set defining said predetermined time for displaying (322) The method described in 1. The method of claim 5 , wherein the electronic setup page further comprises a preview player interface (323) for playing the first media content (51). The presentation system server (2) is configured to execute the first media content (51) and the second media content (in accordance with the setup data related to the first media content (51) and the second media content (52). 52) to generate the web page data by merging
The electronic setup page further comprises an editable layout field set (330), wherein the presentation system server (2) is related to the first media content (51) and the second media content (52). Merging the first media content (51) and the second media content (52) according to data in the editable layout field set (330) of setup data to generate the web page data; and The editable layout field set (330) is the first media content (51) when played by the client electronic device (3) and the second when displayed by the client electronic device (3). Media content (52) 7. The method of claim 6 , wherein the method is used to define a relative display position. The editable first information field set (321), the file path field, serial code field, genre field, a title field, claim 5, characterized in that it comprises at least one summary field and the keyboard field 7 The method according to any one of the above. The second media content (52) is advertising content, and the editable second information field set (322) includes a file path field, a time point field, a product name field, a product introduction field, a product price field, and a product component. At least one of a field and a product quantity field;
The second media content (52) has image content, and the program instruction of the second media presentation interface allows the client electronic device (3) to select the image content of the client electronic device (3). In response to a user operation, the setup data relating to the first media content (51) and the second media content (52) filled in the editable second information field set (322). 9. A method as claimed in any one of claims 5 to 8 , further configured to display information contained in an information box for. The method according to any one of claims 4 to 9 , wherein the setup data includes at least one permission condition selected from search permission, privacy permission, and message permission. The data relating to composite media content (5) the first media content (51) for presenting and the second media content (52), any one of claims 1 to 10, further comprising the step of storing 1 The method according to item. A presentation system server (2) for presenting a composite media content (5) including at least a first media content that is video video content and a second media content,
A transmission module (31) for data transmission to the client electronic device (3) via the network (4);
In response to receiving a request for viewing the first media content (51) from the client electronic device (3) via the transmission module (31) and via the network (4) and the transmission module A processing module (35) for generating web page data to be provided to the client electronic device (3) through (31);
A storage medium (36) for storing data related to the first media content (51) and the second media content (52) for presenting the composite media content (5),
The web page data is
The client electronic device (3) including embedded program instructions configured to play the first media content (51), wherein the client electronic device (3) stores the first media content (51) A first media presentation interface for connecting to a storage medium (36);
The client electronic device (3) including embedded program instructions configured to display the second media content (52) having a predetermined correspondence with the first media content (51). A second media presentation interface for connecting to the storage medium (36) for storing the second media content (52);
The program instructions of the second media presentation interface further when the client electronic device (3) reaches a predetermined point in time during playback of the first media content (51) by the client electronic device (3). Is configured to display the second media content (52),
The first media content (51) and the second media content (52) are simultaneously displayed separately on the client electronic device (3),
The second media content (52) includes individual media content related to each of the predetermined times of playback of the first media content (51) by the client electronic device (3), and the individual media content Are sequentially displayed in a thumbnail format corresponding to each of the predetermined time points ,
The presentation system server (2) further receives setup data related to the first media content (51) and the second media content (52) and generated by the editing electronic device (1);
The presentation system server (2), wherein the setup data includes a file path related to the first media content (51) and information related to the second media content (52). A composite media content including at least a first media content and a second media content which are executed by a presentation system server (2) connected to a client electronic device (3) via a network (4). A method of presenting (5),
Web page data to be provided to the client electronic device (3) via the network (4) is generated in response to a request for viewing the first media content (51) from the client electronic device (3). Steps ,
Receiving setup data related to the first media content (51) and the second media content (52) and generated by the editing electronic device (1), wherein the setup data is the first media content Including a file path related to content (51) and information related to said second media content (52) ,
The web page data is
Storage where the client electronic device (3) stores the first media content (51), including embedded program instructions configured to play the first media content (51). A first media presentation interface for connecting to the media (36);
The client electronic device (3) including embedded program instructions configured to display the second media content (52) having a predetermined correspondence with the first media content (51). A second media presentation interface for connecting to the storage medium (36) for storing the second media content (52);
The program instructions of the second media presentation interface further when the client electronic device (3) reaches a predetermined point in time during playback of the first media content (51) by the client electronic device (3). Is configured to display the second media content (52),
The first media content (51) and the second media content (52) are simultaneously displayed separately on the client electronic device (3),
The second media content (52) includes individual media content related to each of the predetermined times of playback of the first media content (51) by the client electronic device (3), and the individual media content is A method of sequentially displaying corresponding to each of the predetermined time points, and at one time only one of the individual media contents is displayed. A presentation system server (2) for presenting a composite media content (5) including at least a first media content that is video video content and a second media content,
A transmission module (31) for data transmission to the client electronic device (3) via the network (4);
In response to receiving, via the sending module (31), a request for viewing the first media content (51) from the client electronic device (3), via the network (4) and the A processing module (35) for generating web page data to be provided to the client electronic device (3) through a transmission module (31);
A storage medium (36) for storing data related to the first media content (51) and the second media content (52) for displaying the composite media content (5),
The web page data is
The client electronic device (3) including embedded program instructions configured to play the first media content (51), wherein the client electronic device (3) stores the first media content (51) A first media presentation interface for connecting to a storage medium (36);
The client electronic device (3) including embedded program instructions configured to display the second media content (52) having a predetermined correspondence with the first media content (51). A second media presentation interface for connecting to the storage medium (36) for storing the second media content (52);
The program instructions of the second media presentation interface further when the client electronic device (3) reaches a predetermined point in time during playback of the first media content (51) by the client electronic device (3). Is configured to display the second media content (52),
The first media content (51) and the second media content (52) are simultaneously displayed separately on the client electronic device (3),
The second media content (52) includes individual media content related to each of the predetermined times of playback of the first media content (51) by the client electronic device (3), and the individual media content is Displayed sequentially corresponding to each of the predetermined points in time, and at one time only one of the individual media content is displayed ,
The presentation system server (2) further receives setup data related to the first media content (51) and the second media content (52) and generated by the editing electronic device (1);
The presentation system server (2) , wherein the setup data includes a file path related to the first media content (51) and information related to the second media content (52 ).

Images