JP6484309B2 - Viewers measurement system - Google Patents

Description

  The present invention relates to a viewing number measuring system.

  Conventionally, the audience rating in a television program has been measured. For example, Patent Document 1 describes a method in which a mobile terminal transmits operation history information indicating an operation history related to viewing of a TV program to a server, and the server measures an audience rating based on the received operation history information. Has been.

JP-A-2005-79609

  However, when the number of views is measured based on the operation history of the mobile terminal, there is a problem that the number of views cannot be accurately measured unless the user viewing the television program operates the mobile terminal. For example, in the method described in Patent Document 1, if a user of a mobile terminal operates a TV remote control without operating the mobile terminal, operation history information is not transmitted, and the number of views cannot be accurately measured. .

  The present invention has been made in view of such problems, and an object of the present invention is to provide a viewing number measuring system capable of accurately measuring the number of views.

  The viewing number measurement system according to the first aspect of the present invention includes a mobile terminal, a receiving device capable of wirelessly transmitting information related to broadcast content to be broadcast to the mobile terminal, and a view count for measuring the view count of the broadcast content. A viewing number measurement system comprising a measurement device, wherein the reception device outputs an output unit that receives the broadcast content to a display unit, and an execution that indicates execution of a cooperative application that cooperates with the broadcast content from the portable terminal When the information is received, it is determined whether or not the user of the mobile terminal is viewing the broadcast content. When the user of the mobile terminal determines that the user is viewing the broadcast content, the user of the mobile terminal A device transmitting unit that transmits viewing information indicating that the broadcast content is being viewed to the viewing number measuring device, An execution unit that executes the cooperative application, and a terminal transmission unit that transmits the execution information to the receiving device when the cooperative application is executed, and the viewing number measuring device is configured to transmit the execution information based on the received viewing information. A viewing number measuring unit that measures the viewing number of the broadcast content is provided.

  The device transmission unit may periodically determine whether a user of the mobile terminal is viewing the broadcast content.

  The portable terminal further includes a measuring unit that measures the intensity of the radio wave received from the receiving device, and the receiving device receives radio wave intensity information indicating the intensity of the radio wave measured by the portable terminal from the portable terminal. It further includes a device receiving unit that receives, based on the received radio field strength information, whether or not the user of the mobile terminal that is executing the cooperative application is viewing the broadcast content May be determined.

  The device transmission unit determines that the user of the mobile terminal is not viewing the broadcast content when the device reception unit does not receive the radio wave intensity information from the mobile terminal within a predetermined time, Information may not be transmitted.

  The portable terminal or the number-of-views measuring apparatus may further include an interest degree measurement unit that measures an interest degree of the user of the portable terminal with respect to the broadcast content based on an operation state of the portable terminal.

  The degree-of-interest measurement unit classifies the user of the mobile terminal into one of a plurality of magnitudes of the degree of interest based on one or more threshold values and the degree of interest. The number of views for each degree of interest may be measured by aggregating the number of users.

  When the device transmission unit acquires instruction information for instructing the portable terminal to acquire the cooperative application from the received broadcast content, the device transmission unit transmits the instruction information to the portable terminal. The information processing apparatus may further include an instruction information receiving unit that receives the instruction information from a receiving device, and the execution unit may acquire and execute the cooperative application based on the instruction information.

  A viewing number measurement system according to a second aspect of the present invention includes a mobile terminal, a receiving device capable of wirelessly transmitting information related to broadcast content to be broadcast to the mobile terminal, and a view number for measuring the viewing number of the broadcast content. A viewing number measuring system including a measuring device, wherein the receiving device has an output unit that outputs the received broadcast content to a display unit, and the portable terminal executes a cooperative application that cooperates with the broadcast content An execution unit that executes the cooperation application, a terminal transmission unit that transmits execution information indicating the execution of the cooperation application to the audience number measurement device, and a predetermined value when the execution unit is executing the cooperation application. A reception unit that accesses the audience measurement device, and the audience measurement device receives the operation A viewing number measuring unit that measures the number of views of the broadcast content based on the execution information, and the portable terminal or the viewing number measuring device is configured to determine a user of the portable terminal based on an operation state of the portable terminal. An interest level measurement unit that measures an interest level of the broadcast content is further included.

  The degree-of-interest measurement unit may measure the degree of interest based on an operation state of an image for positively evaluating broadcast content displayed on the display unit provided in the portable terminal by the cooperative application. .

  According to the present invention, there is an effect that the number of views can be accurately measured.

It is a figure which shows the structure of the viewing-and-listening measurement system which concerns on 1st Embodiment. It is a block diagram which shows the function structure of the viewing-number measurement server which concerns on 1st Embodiment, a portable terminal, and a television receiver. It is an example of the display screen of a cooperation application. It is an example of the display screen of a companion application. It is an example of the display screen of a cooperation application. It is a sequence diagram which shows the flow of the process which measures the number of views in the number-of-views measurement system which concerns on 1st Embodiment. It is a block diagram which shows the function structure of the viewing-number measurement server which concerns on 2nd Embodiment, a portable terminal, and a television receiver. It is a block diagram which shows the function structure of the viewing-number measurement server, portable terminal, and television receiver which concern on 3rd Embodiment. It is a sequence diagram which shows the flow of the process which measures the number of views in the number-of-views measurement system which concerns on 3rd Embodiment.

<First Embodiment>
[Outline of viewing number measurement system S]
FIG. 1 is a diagram showing a configuration of a viewing number measuring system S according to the first embodiment. The viewing number measuring system S includes a broadcast content server 1, a web content server 2, a viewing number measuring server 3 as a viewing number measuring device, a portable terminal 4 (4A, 4B), and a television receiver 5 (5A, 5B). ) And a display 6 (6A, 6B). The broadcast content server 1, the web content server 2, and the viewing number measurement server 3 are connected to a network 7 such as the Internet. The mobile terminal 4 is connected to the network 7 via a wireless communication line such as a base station 8 of a mobile phone network or Wi-Fi (registered trademark).

  In this embodiment, it is assumed that the portable terminal 4A, the television receiver 5A, and the display 6A are in the first house a, and the portable terminal 4B, the television receiver 5B, and the display 6B are in the second house b. . Although FIG. 1 shows a case where there is one mobile terminal 4 in each house, there may be two or more mobile terminals 4 in each house. In FIG. 1, two houses (first house a and second house b) are shown, but the mobile terminals 4 of more houses have the broadcast content server 1, the web content server 2, and the number of views. The measurement server 3 may be connectable.

  The broadcast content server 1 is, for example, a broadcast station server. The broadcast content server 1 provides broadcast content that can be received by the television receiver 5 and displayed on the display 6. The broadcast content server 1 may provide broadcast content to the television receiver 5 via the network 7 or may provide broadcast content to the television receiver 5 via broadcast waves. Here, the broadcast content is configured to include video and audio broadcast on the broadcast program.

  The web content server 2 provides web content that can be browsed by a browser by an information terminal such as the mobile terminal 4. Web content is content including text, images, or videos described in, for example, HTML5. The Web content is, for example, a cooperative application that cooperates with broadcast content accompanying a hybrid cast (registered trademark) terminal cooperation service, which is a service that combines broadcasting and the Internet. The browser for displaying the Web content includes not only a general browser but also a companion application for causing the mobile terminal 4 to execute a cooperative application that functions in cooperation with the television receiver 5. This companion application also functions as a remote control application, for example, and enables operation of the television receiver 5 from the portable terminal 4.

The viewing number measurement server 3 measures the number of views of the broadcast content based on the execution status of the cooperative application in the mobile terminal 4.
The mobile terminal 4 is a smartphone, a mobile phone, a tablet, a game machine, or the like. The portable terminal 4 transmits / receives information to / from the television receiver 5 via the wireless communication line, and also transmits the Web content server 2 and the viewing number measuring server 3 via the wireless communication line, the base station 8 and the network 7. Can send and receive information. Specifically, the mobile terminal 4 can receive instruction information for starting a cooperative application corresponding to broadcast content from the television receiver 5 compatible with hybrid cast. This instruction information includes the address of the Web content server 2 that provides the cooperative application. When the portable terminal 4 receives this instruction information, the portable terminal 4 accesses the Web content server 2 based on the address included in the instruction information, and acquires and executes a cooperative application related to the broadcast content received by the television receiver 5. Can do.

  The television receiver 5 is a set top box (STB) having a tuner that receives broadcast content distributed from the broadcast content server 1. The television receiver 5 receives broadcast content from the broadcast content server 1 via the network 7 or broadcast waves. The television receiver 5 and the display 6 are connected by, for example, an HDMI (High-Definition Multimedia Interface) (registered trademark) cable, and broadcast content received by the television receiver 5 is displayed on the display 6. In addition, the television receiver 5 performs wireless communication with the mobile terminal 4 and switches broadcast content to be displayed on the display 6 based on an operation instruction of the mobile terminal 4. In addition, the television receiver 5 transmits instruction information for instructing acquisition of the cooperative application to the mobile terminal 4.

[Functional configuration of the present invention]
Next, with reference to FIG. 2, configurations of the viewing number measurement server 3, the mobile terminal 4, and the television receiver 5 will be described. FIG. 2 is a block diagram showing functional configurations of the viewing number measurement server 3, the mobile terminal 4, and the television receiver 5.

[Configuration of TV receiver 5]
First, the television receiver 5 includes a wireless unit 51, a storage unit 52, a communication unit 53, and a control unit 54.

The wireless unit 51 communicates with other terminal devices via a wireless communication line such as Wi-Fi. As an example, the wireless unit 51 is communicably connected to each of the plurality of mobile terminals 4 via a wireless communication line, and transmits instruction information to these mobile terminals 4. In addition, the wireless unit 51 transmits the content acquired via the communication unit 53 to the mobile terminal 4.
The storage unit 52 includes, for example, a ROM and a RAM. The storage unit 52 stores various programs and various data for causing the television receiver 5 to function.

  When receiving the broadcast content provided from the broadcast content server 1, the communication unit 53 outputs the broadcast content to the control unit 54. The communication unit 53 is connected to an external device via the Internet, and performs predetermined communication with the external device. As an example, the communication unit 53 acquires an HTML application used in hybrid cast broadcasting from the Web content server 2.

  The control part 54 is comprised by CPU, for example. The control unit 54 performs overall control of functions related to the television receiver 5 by executing various programs stored in the storage unit 52, and functions as the device transmission unit 541.

  When the device transmission unit 541 acquires instruction information that instructs the mobile terminal 4 to acquire a cooperative application that cooperates with broadcast content, the device transmission unit 541 transmits the instruction information to the mobile terminal 4. Specifically, the device transmission unit 541 extracts the instruction information included in the broadcast content corresponding to the hybrid cast received by the communication unit 53 and transmits the instruction information to the mobile terminal 4.

[Configuration of mobile terminal 4]
The portable terminal 4 includes a wireless unit 41, a display unit 42, a storage unit 43, and a control unit 44.

  The wireless unit 41 performs predetermined communication with another terminal device via a wireless communication line such as Wi-Fi. For example, the wireless unit 41 communicates with the television receiver 5 via a wireless communication line, or communicates with the Web content server 2 via the base station 8 and the network 7.

The display unit 42 includes, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display. The display unit 42 displays a display screen of a companion application or a cooperative application under the control of the control unit 44.
The memory | storage part 43 is comprised by ROM, RAM, etc., for example. The storage unit 43 stores various programs and various data for causing the mobile terminal 4 to function.

  The control unit 44 is configured by a CPU, for example. The control unit 44 performs overall control of functions related to the mobile terminal 4 by executing various programs stored in the storage unit 43, and functions as an instruction information reception unit 441, execution unit 442, and reception unit 443. .

The instruction information receiving unit 441 receives the instruction information transmitted from the television receiver 5 via the wireless unit 41.
The execution unit 442 is one function of a companion application, for example. The execution unit 442 acquires a cooperative application via the wireless unit 41 based on the instruction information received by the instruction information receiving unit 441, and executes the acquired cooperative application. Specifically, the execution unit 442 accesses the Web content server 2 based on the address of the cooperation application storage destination (Web content server 2) included in the received instruction information, and acquires the cooperation application. The execution unit 442 executes the acquired cooperative application. Further, the execution unit 442 transmits execution information indicating that the cooperative application has been executed to the viewing number measurement server 3 in response to the execution of the cooperative application.

  FIG. 3 is a diagram illustrating an example of a state in which the cooperative application is being executed. For example, the display screen of the cooperative application shown in FIG. 3 includes a “Like” button as detailed information of the broadcast content currently displayed on the television receiver 5 and an image for positively evaluating the broadcast content. Is displayed. Note that the “Like” button may be displayed on the display screen of the remote control app (companion app) as shown in FIG.

  When the receiving unit 443 receives a predetermined operation while the execution unit 442 is executing the cooperative application, the receiving unit 443 accesses the viewing number measurement server 3. For example, the predetermined operation refers to accepting an operation of a “Like” button displayed on the display screen of the cooperative application or the companion application. In response to accepting the operation of the “Like!” Button, the accepting unit 443 transmits operation acceptance information indicating that a predetermined operation has been accepted to the audience number measurement server 3. The reception unit 443 transmits operation reception information to the audience measurement server 3 in response to receiving a touch operation on the display screen of the cooperative application or the companion application, not limited to the operation of the “Like” button. May be.

[Configuration of Viewer Count Server 3]
The viewing number measuring server 3 includes a viewing number measuring unit 31.
The viewing number measuring unit 31 measures the number of views of the broadcast content based on the execution status of the cooperative application. Specifically, the viewing number measuring unit 31 measures the number of views by counting the number of pieces of execution information received from the plurality of mobile terminals 4.

  In addition, the viewing number measuring unit 31 may measure the number of mobile terminals 4 on which a predetermined operation is performed on the display screen of the cooperative application or the companion application as the viewing number of the broadcast content. For example, the viewing number measurement unit 31 may measure the number of views by counting the number of received operation reception information transmitted by pressing the “Like” button in the plurality of mobile terminals 4. In this way, the viewing number measurement server 3 can measure the number of viewers who are interested in the broadcast content.

  Further, the viewing number measuring unit 31 may measure the viewing number based on the execution status of the cooperative application within a predetermined time during broadcasting of the broadcast content. Specifically, the viewing number measuring unit 31 may measure the number of mobile terminals 4 on which a predetermined operation has been performed in a predetermined time zone during broadcasting of the broadcast content as the number of viewing of the broadcast content. For example, the number-of-views measurement unit 31 measures the number of mobile terminals 4 on which a predetermined operation has been performed at the CM time during broadcast of the broadcast content and the predetermined time before and after the CM time as the number of broadcast content views. May be.

  For example, the cooperative application causes the display unit 42 of the mobile terminal 4 to periodically display a button for receiving an answer such as a questionnaire as shown in FIG. Then, the viewing number measuring unit 31 may measure the viewing number based on the operation state of the button displayed immediately before the CM in the cooperative application. For example, as shown in FIG. 5, when four buttons that can answer the user's blood type before the CM ends are displayed on the portable terminal 4 immediately before the CM, the reception unit 443 presses the button. In response to this, the operation acceptance information is transmitted to the viewing number measurement server 3. The viewing number measuring unit 31 may measure the number of views by counting the number of received operation reception information. By doing in this way, the viewing number measurement server 3 can measure the number of views at an optimal timing.

[Processing of viewing number measuring system S]
Next, with reference to FIG. 6, the flow of processing for measuring the number of views in the number-of-views measurement system S will be described. FIG. 6 is a sequence diagram showing a flow of processing for measuring the number of views in the number-of-views measurement system S according to the first embodiment. In the sequence shown in FIG. 6, one TV receiver 5 and one mobile terminal 4 are shown, but actually, the same processing is performed in a plurality of TV receivers 5 and mobile terminals 4. To do.

  First, the device transmission unit 541 of the television receiver 5 determines whether or not the instruction information has been acquired from the broadcast content corresponding to the hybrid cast (S1). When determining that the instruction information has been acquired, the device transmission unit 541 transmits the instruction information to the mobile terminal 4.

  Subsequently, when the instruction information receiving unit 441 of the mobile terminal 4 receives the instruction information from the television receiver 5, the execution unit 442 acquires and executes the cooperative application from the Web content server 2 based on the instruction information. (S2, S3). Subsequently, the execution unit 442 transmits execution information indicating that the cooperative application has been executed to the viewing number measurement server 3.

  Subsequently, the viewing number measurement unit 31 of the viewing number measurement server 3 receives the execution information from the portable terminal 4. The viewing number measuring unit 31 measures the number of viewings of the broadcast content based on the execution status of the cooperative application by counting the number of execution information received from the plurality of portable terminals 4 (S4).

  Subsequently, the reception unit 443 of the mobile terminal 4 determines whether a predetermined operation has been received in the cooperative application or the companion application (S5). When the reception unit 443 determines that a predetermined operation has been received, the reception unit 443 transmits operation reception information to the viewing number measurement server 3.

  Subsequently, the viewing number measurement unit 31 of the viewing number measurement server 3 receives operation acceptance information from the mobile terminal 4. The viewing number measuring unit 31 measures the number of viewings of the broadcast content based on the operation status of the cooperative application or the companion application by counting the number of operation reception information received from the plurality of portable terminals 4 (S6).

[Effect in the first embodiment]
As described above, in the viewing number measuring system S according to the first embodiment, when the portable terminal 4 receives the instruction information instructing acquisition of the cooperative application, the mobile terminal 4 acquires and executes the cooperative application based on the instruction information. The viewing number measurement server 3 measures the viewing number of the broadcast content based on the execution status of the cooperative application.

  Since the cooperative application is automatically executed in the mobile terminal 4, the viewing number measurement server 3 can accurately measure the viewing number regardless of the operation of the user of the mobile terminal 4.

  Furthermore, the viewing number measurement server 3 receives the execution information because it measures the number of views by counting the number of received operation reception information transmitted when a predetermined operation is performed on the plurality of mobile terminals 4. By viewing the relationship between the number of viewers measured based on the number of viewers and the number of viewers measured based on the number of received operation reception information, among viewers, viewers who are watching the program with interest Can be specified.

  In the first embodiment, the execution unit 442 transmits execution information indicating that the cooperative application has been executed to the audience number measurement server 3 in response to the execution of the cooperative application. However, the present invention is not limited to this. For example, the execution unit 442 may transmit the execution information to the viewing number measurement server 3 in response to acquiring the cooperative application. In this way, the viewing number measurement server 3 can measure the number of cooperative applications distributed to the plurality of mobile terminals 4 as the number of views.

<Second Embodiment>
Next, the second embodiment will be described. In the first embodiment, an example has been described in which the number of views of users interested in broadcast content is measured based on the number of received operation reception information transmitted in response to a predetermined operation being performed. . However, there is a problem that it is impossible to determine with high accuracy that the interest in the broadcast content is high only by performing a predetermined operation. On the other hand, in the second embodiment, the degree of interest in the broadcast content of the mobile terminal 4 is measured, and the viewing number measurement server 3 measures the number of views based on the degree of interest. Is the same in other respects.

  FIG. 7 is a block diagram showing functional configurations of the viewing number measurement server 3, the portable terminal 4, and the television receiver 5 according to the second embodiment. In the second embodiment, the control unit 44 of the mobile terminal 4 further includes an interest degree measurement unit 444.

  The interest level measurement unit 444 measures the interest level for the broadcast content based on the operation status of the mobile terminal 4. The interest level measurement unit 444 is, for example, one function of a companion app. For example, the degree-of-interest measurement unit 444 measures the degree of interest in the broadcast content of the user of the mobile terminal 4 by measuring the number of operations for a cooperation application within a predetermined time. For example, the degree of interest measurement unit 444 increases the degree of interest as the number of operations increases. Note that the interest level measurement unit 444 measures the interest level of the user of the mobile terminal 4 with respect to the broadcast content by measuring the time from the start to the end of the cooperative application or the number of operations of the broadcast content in the broadcast time zone. Good.

  In addition, the interest level measurement unit 444 may measure the interest level of the user of the mobile terminal 4 based on acceleration detected by an acceleration sensor (not shown) included in the mobile terminal 4. For example, the interest level measurement unit 444 may lower the interest level for the broadcast content on the assumption that the user of the mobile terminal 4 is absent when no acceleration is detected over a predetermined first time. In addition, when the detected acceleration changes by a predetermined number of times within a predetermined time, the interest level measurement unit 444 allows the user to select content or irrelevant to broadcast content on the mobile terminal 4. It may be determined that the application is operated, and the degree of interest in the broadcast content may be lowered.

When the interest level measured by the interest level measurement unit 444 exceeds a predetermined threshold, the reception unit 443 accesses the viewing number measurement server 3 by transmitting operation reception information to the viewing number measurement server 3.
The number-of-views measurement unit 31 of the number-of-views measurement server 3 measures the number of portable terminals 4 corresponding to users whose interest level measured by the interest level measurement unit 444 exceeds a predetermined threshold as the number of views. Specifically, the viewing number measuring unit 31 measures the number of views of the broadcast content by counting the number of operation reception information received from the plurality of mobile terminals 4. By doing in this way, in the viewing number measurement server 3, compared with the case where the viewing number is measured based on the operation reception information transmitted based on the predetermined operation, the viewing number of the user who is highly interested in the broadcast content is more accurate. It can be measured well.

  The reception unit 443 transmits the operation reception information when the degree of interest exceeds a predetermined threshold, but the present invention is not limited to this. For example, the audience number measurement server 3 may be accessed by transmitting interest level information indicating the degree of interest and operation reception information to the audience number measurement server 3. For example, threshold A and threshold B (threshold B> threshold A) are provided as the interest level threshold, for example. Then, when the degree of interest is less than the threshold A, the reception unit 443 transmits interest level information and operation reception information indicating that the user has little interest in the broadcast content. In addition, when the degree of interest is greater than or equal to threshold A and less than threshold B, reception unit 443 transmits interest level information and operation reception information indicating that the user is interested in the broadcast content. In addition, when the degree of interest is greater than or equal to the threshold B, the reception unit 443 transmits interest level information and operation reception information indicating that the user is very interested in the broadcast content. Then, the viewing number measuring unit 31 of the viewing number measuring server 3 measures the number of views of the broadcast content by counting the number of pieces of operation reception information received from the plurality of mobile terminals 4 for each degree of interest information. By doing in this way, the user's interest in broadcast content can be analyzed in more detail.

  Note that the reception unit 443 may transmit the attribute information of the user of the mobile terminal 4 when transmitting the operation reception information to the viewing number measurement server 3. The user attribute information is information indicating age sex, hobbies, and the like, for example. These pieces of information may be received in advance in a companion application, or may be acquired from profile information registered in the mobile terminal 4 with the permission of the user of the mobile terminal 4. Then, the viewing number measuring unit 31 of the viewing number measuring server 3 may measure the viewing number of the broadcast content for each attribute information. In this way, the viewing number measurement server 3 can analyze the relationship between the viewing status of the broadcast content and the attribute information.

  The reception unit 443 transmits identification information for identifying the user of the mobile terminal 4 when transmitting the operation reception information to the viewing number measurement server 3, and the viewing number measurement server 3 is different from the mobile terminal 4. You may acquire the said user's identification information and the said user's attribute information from a different external device (for example, SNS server etc.). In this way, the viewing number measurement unit 31 of the viewing number measurement server 3 can analyze the viewing situation corresponding to an attribute different from the attribute indicated by the attribute information stored in the mobile terminal 4.

  In the second embodiment, the mobile terminal 4 includes the interest level measurement unit 444. However, the present invention is not limited to this, and the viewing number measurement server 3 may include the interest level measurement unit 444. In this case, the viewing number measurement server 3 receives information indicating the operation status in the plurality of portable terminals 4 and measures the degree of interest in the broadcast content in each of the plurality of portable terminals 4 based on the information. Then, the viewing number measuring unit 31 measures the number of mobile terminals 4 corresponding to users whose interest level measured by the interest level measuring unit 444 exceeds a predetermined threshold as the viewing number.

<Third Embodiment>
Subsequently, a third embodiment will be described. In the first embodiment, the mobile terminal 4 transmits execution information indicating the execution of the cooperative application to the viewing number measurement server 3, and the viewing number measurement server 3 measures the number of views based on the number of receptions of the execution information. did. On the other hand, in the third embodiment, the television receiver 5 transmits viewing information indicating that the user of the mobile terminal 4 is viewing the broadcast content to the viewing number measurement server 3, and the viewing number measurement server 3 differs from the first embodiment in that the number of views is measured based on the number of received viewing information.

  FIG. 8 is a block diagram illustrating functional configurations of the viewing number measurement server 3, the portable terminal 4, and the television receiver 5 according to the third embodiment. In the third embodiment, the control unit 44 of the mobile terminal 4 further includes a measurement unit 445 and a terminal transmission unit 446. The control unit 54 of the television receiver 5 further includes a device reception unit 542.

The measuring unit 445 measures the intensity of the radio communication line radio wave received from the television receiver 5.
The terminal transmission unit 446 transmits the radio wave intensity information indicating the radio wave intensity measured by the measurement unit 445 to the television receiver 5. In addition, the terminal transmission unit 446 transmits execution information indicating execution of the cooperative application to the television receiver 5 in response to execution of the cooperative application.

The device reception unit 542 of the television receiver 5 receives the radio wave intensity information from the plurality of mobile terminals 4 and stores the radio wave intensity information in the storage unit 52 in association with the identification information of the mobile terminal 4 and the reception time. . In addition, the device reception unit 542 receives execution information from the plurality of mobile terminals 4.
When the device reception unit 542 receives the execution information from the mobile terminal 4, the device transmission unit 541 determines that the mobile terminal 4 is executing the cooperative application, and the user of the mobile terminal 4 views the broadcast content. Viewing information indicating that the content has been transmitted to the viewing number measurement server 3 via the communication unit 53.

  Specifically, when receiving the execution information from the mobile terminal 4, the device transmission unit 541 determines the intensity of the radio wave corresponding to the mobile terminal 4 based on the radio wave intensity information stored in the storage unit 52 within a predetermined time. The other portable terminal 4 corresponding to the intensity of the radio wave within a predetermined range is specified. The device transmitting unit 541 has the same value indicating the intensity of the radio wave even when the execution information is not received from the other portable terminal 4, that is, the terminals exist at the same position. It is assumed that the user of the other portable terminal 4 is viewing the broadcast content based on the determination to do so. The device transmission unit 541 also transmits viewing information indicating that the user of the other portable terminal 4 is viewing the broadcast content to the viewing number measurement server 3. As a result, the device transmission unit 541 transmits the viewing information of the number of users of the mobile terminal 4 viewing the broadcast content to the viewing number measurement server 3.

  Here, the device receiving unit 542 may periodically receive acceleration detected by the acceleration sensor of the mobile terminal 4 in addition to the radio wave intensity information from the plurality of mobile terminals 4. And the apparatus transmission part 541 may determine whether viewing information is transmitted corresponding to each portable terminal 4 based on the said acceleration. For example, the device transmission unit 541 determines that the mobile terminal 4 whose acceleration has not changed over a long period of time is not owned by anyone but is a stationary terminal, and transmits viewing information corresponding to the mobile terminal 4. You may make it not. In addition, the device transmission unit 541 determines that the user of the mobile terminal 4 whose acceleration continues to change over a predetermined time is browsing content that is not related to the broadcast content, The viewing information corresponding to the mobile terminal 4 may not be transmitted.

  Moreover, the apparatus transmission part 541 may monitor the execution state of a companion application, and may determine whether the viewing information corresponding to the portable terminal 4 is transmitted based on the execution state. Specifically, the device transmission unit 541 determines, for the mobile terminal 4 that is executing the companion app, that the user of the terminal is viewing the broadcast content, and transmits viewing information corresponding to the mobile terminal 4. You may make it do.

  Further, after receiving the execution information from the mobile terminal 4, the device transmission unit 541 periodically determines whether or not the user of the mobile terminal 4 is viewing the broadcast content, and determines that the user is viewing In addition, viewing information may be transmitted periodically.

  Specifically, the device transmission unit 541 is based on the strength of the radio wave corresponding to the radio field strength information in response to the reception of new radio field strength information from the mobile terminal 4 to which the device reception unit 542 has transmitted the execution information. Then, it is determined whether or not the mobile terminal 4 is viewing the broadcast content. Then, the device transmission unit 541 transmits viewing information to the viewing number measurement server 3 in response to determining that the broadcast content is being viewed. In addition, when the device receiving unit 542 does not receive new radio wave intensity information within a predetermined time from the mobile terminal 4 to which the device receiving unit 542 has transmitted the execution information, the user of the mobile terminal 4 views the broadcast content. The viewing information may not be newly transmitted to the viewing number measurement server 3. In this way, the viewing number measurement server 3 can periodically receive the viewing information and measure the change in the number of views during the broadcast of the broadcast content.

  Note that if the device transmission unit 541 transmits instruction information for instructing execution of the cooperative application to the mobile terminal 4 within the first time, the device reception unit 542 then transmits the instruction information from the mobile terminal 4 within a predetermined time. Even if the radio wave intensity information is not newly received, it may be determined that the user of the mobile terminal 4 is viewing the broadcast content. That is, if the device transmission unit 541 transmits the instruction information to the mobile terminal 4 within the first time, the user of the mobile terminal 4 even if the radio wave intensity information in the mobile terminal 4 cannot be grasped. May determine that the user is watching the broadcast content. Here, the first time is shorter than the predetermined time. Then, the device transmission unit 541 may transmit viewing information corresponding to the mobile terminal 4 to the viewing number measurement server 3.

  The viewing number measuring unit 31 of the viewing number measuring server 3 counts the number of viewing information received from the television receiver 5, thereby measuring the number of users of the mobile terminal 4 viewing the broadcast content as the viewing number.

[Processing of viewing number measuring system S]
Next, with reference to FIG. 9, a flow of processing for measuring the number of views in the number-of-views measurement system S will be described. FIG. 9 is a sequence diagram showing a flow of processing for measuring the number of views in the number-of-views measurement system S according to the third embodiment. In the sequence shown in FIG. 9, one television receiver 5, one portable terminal 4 and one other portable terminal 4 are shown, but in reality, a plurality of television receivers 5, portable terminals 4 and It is assumed that the same processing is performed in other mobile terminals 4.

  First, the mobile terminal 4 and other mobile terminals 4 periodically measure the radio field intensity and transmit the radio field intensity information to the television receiver 5 (S11, S12). Upon receiving the radio wave intensity information, the device receiving unit 542 of the television receiver 5 stores it in the storage unit 52 in association with the terminal identification information and the reception time (S13).

  Subsequently, when the cooperative application is executed in the mobile terminal 4 (S14), the terminal transmission unit 446 transmits the execution information to the television receiver 5. When receiving the execution information from the mobile terminal 4, the device transmission unit 541 of the television receiver 5 determines the intensity of the radio wave corresponding to the mobile terminal 4 based on the radio wave intensity information stored in the storage unit 52 within a predetermined time. Another portable terminal 4 corresponding to the intensity of the radio wave within a predetermined range is specified (S15). Thereafter, the device transmission unit 541 transmits viewing information of the number of users of the mobile terminal 4 who is viewing the broadcast content to the viewing number measurement server 3.

  The viewing number measuring unit 31 of the viewing number measuring server 3 counts the number of viewing information received from the television receiver 5 to measure the number of users of the mobile terminal 4 who is viewing the broadcast content as the viewing number ( S16).

[Effect in the third embodiment]
As described above, in the viewing number measuring system S according to the third embodiment, the device receiving unit 542 of the television receiver 5 receives the radio wave intensity information from the plurality of mobile terminals 4, and the device transmitting unit 541 executes the execution. When the information is received, the other mobile terminal 4 corresponding to the radio wave intensity within a predetermined range is identified from the radio wave intensity corresponding to the mobile terminal 4 that has transmitted the execution information based on the acquired radio wave intensity information. Viewing information indicating that the user of the mobile terminal 4 is viewing the broadcast content is transmitted to the viewing number measurement server 3. By doing in this way, even if it is a case where one user's portable terminal 4 is executing the cooperation application among the users of the several portable terminal 4 which is browsing broadcast content, these several users are not. It is determined that the broadcast content is being browsed, and these users can be reflected in the number of views.

<Fourth Embodiment>
Subsequently, a fourth embodiment will be described. In the third embodiment, execution information is transmitted to the television receiver 5 in response to the mobile terminal 4 executing the cooperative application. In the fourth embodiment, the mobile terminal 4 executes the cooperative application. The third embodiment is different from the third embodiment in that the execution information shown is periodically transmitted to the television receiver 5.

Specifically, the terminal transmission unit 446 periodically transmits execution information to the television receiver 5.
The device transmission unit 541 transmits viewing information indicating that the user of the mobile terminal 4 is viewing the broadcast content to the viewing number measurement server 3 in response to the execution information received by the device reception unit 542.

  The viewing number measuring unit 31 of the viewing number measuring server 3 measures the number of views based on the number of viewing information received from the television receiver 5 within a predetermined time during broadcasting of the broadcast content, so that cooperation within the predetermined time is performed. Measure the number of views based on the execution status of the application. By doing in this way, the viewing number measurement server 3 can measure the number of views of broadcast content every predetermined time.

<Fifth Embodiment>
Subsequently, a fifth embodiment will be described. In the fifth embodiment, the same program identification information is used for different broadcast contents broadcast in a plurality of regions, and the number of views of the broadcast content is measured for each region. Is.

In the fifth embodiment, the device transmission unit 541 of the television receiver 5 is provided with viewing information and the television receiver 5 in response to receiving execution information indicating that the cooperative application has been executed. The area information indicating the area is transmitted to the viewing number measurement server 3. Here, it is assumed that the area information corresponding to the television receiver 5 is stored in advance in the television receiver 5.
Upon receiving the viewing information and the area information, the viewing number measuring unit 31 of the viewing number measuring server 3 measures the number of views for each area indicated by the received area information.

[Effects of Fifth Embodiment]
As described above, the number-of-views measurement server 3 correctly specifies the broadcast content actually viewed by the user even when the same program identification information is used for different broadcast content broadcast in a plurality of regions. The number of views corresponding to the broadcast content can be accurately measured.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above embodiment. In particular, the specific embodiments of the distribution / integration of the devices are not limited to those illustrated above, and all or a part thereof may be added in arbitrary units according to various additions or according to functional loads. It can be configured functionally or physically distributed and integrated.

DESCRIPTION OF SYMBOLS 1 ... Broadcast content server, 2 ... Web content server, 3 ... Viewing number measurement server, 31 ... Viewing number measurement part, 4 ... Portable terminal, 41 ... Wireless part, 42. ..Display unit 43 ... Storage unit 44 ... Control unit 441 ... Instruction information receiving unit 442 ... Execution unit 443 ... Reception unit 444 ... Interest level measurement unit 445 ... Measurement unit 446 ... Terminal transmission unit 5 ... TV receiver 51 ... Radio unit 52 ... Storage unit 53 ... Communication unit 54 ... Control Unit, 541 ... device transmission unit, 542 ... device reception unit, 6 ... display, 7 ... network, 8 ... base station

Claims (9)

A viewing number measurement system comprising a portable terminal, a receiving device capable of wirelessly transmitting information related to broadcast content to be broadcast to the portable terminal, and a viewing number measuring device for measuring the number of views of the broadcast content,
The receiving device is:
An output unit that outputs the received broadcast content to a display unit;
Upon receiving execution information indicating execution of a cooperative application that cooperates with the broadcast content from the mobile terminal, it is determined whether or not the user of the mobile terminal is viewing the broadcast content, and the user of the mobile terminal Determining that the user is viewing the content, a device transmission unit that transmits viewing information indicating that the user of the mobile terminal is viewing the broadcast content to the viewing number measuring device;
The portable terminal is
An execution unit for executing the cooperative application;
A terminal transmission unit that transmits the execution information to the receiving device when the cooperative application is executed;
The viewing number measuring device includes:
A viewing number measuring unit that measures the number of views of the broadcast content based on the received viewing information;
Viewers measurement system. The device transmission unit periodically determines whether a user of the mobile terminal is viewing the broadcast content,
The number-of-views measuring system according to claim 1. The portable terminal is
A measuring unit that measures the intensity of the radio wave received from the receiving device;
The receiving device is:
From the portable terminal further comprising a device receiving unit for receiving radio wave intensity information indicating the intensity of the radio wave measured by the portable terminal,
The device transmission unit determines whether or not a user of the mobile terminal that is executing the cooperative application is viewing the broadcast content based on the received radio wave intensity information.
The number-of-views measuring system according to claim 1 or 2. The device transmission unit determines that the user of the mobile terminal is not viewing the broadcast content when the device reception unit does not receive the radio wave intensity information from the mobile terminal within a predetermined time, Don't send information,
The number-of-views measuring system according to claim 3. The mobile terminal or the number-of-views measuring apparatus further includes an interest level measurement unit that measures an interest level of the user of the mobile terminal with respect to the broadcast content based on an operation state of the mobile terminal.
The number-of-views measuring system according to any one of claims 1 to 4. When the device transmission unit acquires instruction information for instructing the mobile terminal to acquire the cooperative application from the received broadcast content, the device transmission unit transmits the instruction information to the mobile terminal,
The portable terminal is
An instruction information receiving unit that receives the instruction information from the receiving device;
The execution unit acquires and executes the cooperative application based on the instruction information.
The number-of-views measuring system according to any one of claims 1 to 5 .   A viewership number measuring system comprising a mobile terminal, a receiving device, and a viewership number measuring device for measuring the viewership number of broadcast content to be broadcast,
  The receiving device is:
  An output unit that outputs the received broadcast content to a display unit;
  The portable terminal is
  An execution unit that executes a cooperative application that cooperates with the broadcast content;
  The portable terminal or the viewing number measuring device is
  Based on the operation status of the portable application on the portable terminal, the degree of interest of the user of the portable terminal with respect to the broadcast content is measured, and based on one or more threshold values and the degree of interest, a plurality of the degrees of interest An interest level measuring unit for classifying the user of the mobile terminal in any of the sizes;
  The viewing number measuring device includes:
  Having a viewing number measuring unit that measures the viewing number of the broadcast content for each magnitude of the interest level by counting the number of classified users;
  Viewers measurement system. A viewing number measurement system comprising a portable terminal, a receiving device capable of wirelessly transmitting information related to broadcast content to be broadcast to the portable terminal, and a viewing number measuring device for measuring the number of views of the broadcast content,
The receiving device is:
An output unit that outputs the received broadcast content to a display unit;
The portable terminal is
An execution unit that executes a cooperative application that cooperates with the broadcast content;
When the cooperative application is executed, a terminal transmission unit that transmits execution information indicating the execution of the cooperative application to the audience measurement device;
When the execution unit receives a predetermined operation while executing the cooperative application, the reception unit has an acceptance unit that accesses the audience watching device,
The viewing number measuring device includes:
A viewing number measuring unit for measuring the viewing number of the broadcast content based on the received execution information;
The mobile terminal or the number-of-views measuring apparatus further includes an interest level measurement unit that measures an interest level of the user of the mobile terminal with respect to the broadcast content based on an operation state of the mobile terminal.
Viewers measurement system. The interest level measurement unit measures the interest level based on an operation state of an image for positively evaluating broadcast content displayed on a display unit provided in the mobile terminal by the cooperative application.
The number-of-views measuring system according to claim 8.

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