JP6539092B2 - Recommendation information management server and computer program - Google Patents

Description

  The present invention relates to an information processing technique for transmitting recommendation (proposal) information to a usage scene regarding a user of car sharing or car rental.

Car sharing services that use a plurality of vehicles jointly by a plurality of users are becoming widespread.
Currently, car sharing is widespread by providing the following services.
This will be described based on FIG. Users who intend to use car sharing first register with the car sharing service operator (1). At the time of member registration, member data for specifying the member, data of a car driver's license, etc. are accumulated in the member attribute database. Using the “identifier” given to the registered member, make a reservation for use to the reservation system (2).

  As an identifier, a membership card in which an IC chip capable of short distance communication and data storage is embedded is generally used. The car sharing service operator ensures that members can be uniquely identified. This membership card can read the data by holding it over a card reader (vehicle unlocking sensor) mounted on a share car. Unlocking of the locked shared car can also be done with the membership card.

  Vehicles used for car sharing (service target vehicles, share cars) are not only equipped with a dedicated car navigation device (multifunctional car navigation device), but also unlocked for locking and unlocking the service target vehicles. It has a lock sensor. A communication device is mounted to execute communication with a vehicle management server for managing a vehicle used for car sharing. The communication between the communicator and the vehicle management server automates (unmanned) management of the lending and return of the vehicle. Hereinafter, the multifunctional car navigation device, the vehicle unlocking sensor, and the communication device mounted on the share car will be referred to as “vehicle-mounted device”.

  The multifunctional car navigation device can transmit information to a member who has got on the vehicle and can input an intention indication from the member. Further, current position data is acquired using a GPS (Global Position System), and the position data is transmitted to the car sharing management server via the communication device.

If it is possible to make a reservation based on the contents of reservation transmitted in the reservation system, the member (the portable information terminal related to it) is notified that the reservation is completed. Further, the reservation system transmits the reservation information to the on-vehicle device of the vehicle a involved in the reservation (3).
The user (member A) moves to the car station at which the vehicle a involved in the reservation is stopped (4). Then, the "identifier" is communicated with the in-vehicle device, and when the comparison with the reservation information is completed, the lock is unlocked (5). Therefore, the member A can use the vehicle a (6).

When the use is finished, the "identifier" is used for collation, and the vehicle a is locked (7). From the locked in-vehicle device, data of the usage record linked to the member A is accumulated in the usage record database (8).
In addition, although various management data regarding a vehicle are accumulated in a vehicle information database, reservation information from a reservation system, the utilization results from an in-vehicle machine, etc. are contained as vehicle information.

The member designates a desired time zone for use with the reservation management system, which is a component of the car sharing system via the Internet, etc., using his / her personal computer or portable terminal, and in some cases also specifies the desired car type. Send the reservation contents.
Further, in the case of return after use, the reservation management system collates the reservation condition with the reserved member, the return place of the vehicle, and the like, and executes the return process.
The operator of the car sharing system arranges the shared car secured in a plurality of parking lots, whereby the user can freely select a desired parking lot at the time of use. This point has the same convenience as a rental car.

By the way, retailers and various service providers who provide parking lots provide various services to car customers in order to improve convenience for consumers. Discounting or freeing of parking fees for customers is typical.
When the visitor brings a sales amount equal to or more than a predetermined amount, the parking fee is discounted or the predetermined time is made free by performing predetermined processing on the parking ticket brought by the visitor.
Such discounting and freeing can be said to be service provision based on collaboration with parking lot management and operation services.

On the other hand, there are various services that lead to sales improvement by providing information to predetermined members. Among them, the form of recommendation service is widespread.
For example, Patent Document 1 discloses a technology capable of realizing a ToDo recommendation system in which the burden on the user operating the communication terminal is reduced.

Patent Document 2 discloses a technology related to a navigation system that can preferentially propose a point that is likely to be useful to each user as a recommendation point.
According to this technique, data associated with the target behavior pattern that matches the target user's behavior tendency is extracted, and a point having a relatively high movement frequency to the guidance reference point is set as the first recommendation point. You can make recommendations.

JP, 2009-99116, A JP, 2014-199212, A

Users of car sharing services often have members who drive less frequently. For example, a new driver or a long-standing paper driver.
In the case of such low driving frequency drivers, it is difficult to operate at parking, which is easy for a skilled driver, and driving on heavy traffic roads. In some cases, it may cause a small accident or traffic accident. The issue of wanting to suppress the occurrence of such accidents exists in both car sharing service users and car sharing service providers.

On the other hand, there is a problem that various service providers, who presuppose travel by car, want to inform car sharing members of the opportunity to provide their own services and establish repeat customers. ing.
For example, it is a railway company that wants to invite sightseeing to scenic spots near its own route, or a play facility or a large-scale commercial facility apart from the nearest station or route of public transportation.

  The problem to be solved by the present invention is to provide an information communication technology having a recommendation function for a user using attribute data and the like of the user of a vehicle sharing service such as car sharing and a rental car.

(First invention)
A first invention relates to a recommendation information management server for transmitting recommendation information to a user who uses a vehicle sharing service using a shared vehicle that can collect usage result data .
That is, a user database for storing attribute information including a driver's license data of the user, the reservation database for storing subscription data of the user, and the usage record database for storing said usage record data, the user database Discrimination as to whether the user is skilled or unskilled using the acquisition date of the license based on the stored driver's license data and the presence or absence of the accident trouble history based on the usage record data stored in the above usage record database A recommendation creating device that creates recommendation information using the skill determining means, the usage record database, the user database , various data for each user in the reservation database , and the distinction by the skill determining means . Comments created by the recommendation creation device A recommendation transmitting means for transmitting to the portable information terminal according to a user according to de information to subscription data, a recommendation information management server with.

(Glossary)
The "vehicle sharing service" refers to both a service that manages car sharing and a car rental service. In the case of car sharing, a user who wants to use the service vehicle is a member user who has been registered as a member in advance.
The “service target vehicle” refers to a “share car” in the case of car sharing, and a “vehicle to be rented (car rental)” in the case of a car rental service.
The "usage record data" is travel data of the vehicle such as the number of sudden decelerations, rapid accelerations, and the number of sudden steering while using the service target vehicle, the number of times the steering wheel is turned at a predetermined place (for example, a parking lot) .
In addition, as utilization historical data used for preparation of recommendation information, not only utilization historical data stringed with each user but historical data by other users can also be used. For example, when the average value of all users is higher than the other parking lot in the number of times of steering wheel turning in a predetermined parking lot, use history data is accumulated as objective data that parking is relatively difficult. Can.
The “mobile information terminal pertaining to the user” is a mobile phone capable of wireless data communication, a smartphone, a tablet computer, a notebook computer, a portable car navigation device, and the like.

For example, the “recommendation creating device” calculates and uses a period after acquiring a driver's license from the attribute information of the user.
"Recommendation information" is roughly divided into active recommendation information and negative recommendation information (information that can not be recommended to you). The recommendation information to be transmitted to the user may be only the active recommendation information, may include the negative recommendation information, or may be only the negative recommendation information. For example, information that introduces driving patterns (vehicle rental locations, return locations, passing locations, driving courses, etc.) that are relatively easy to drive to members who have been driving beginners and long-time paper drivers, vehicles close to their own address Information such as rental location information, unrecommended car models as negative recommendation information, and drive courses not recommended for users with frequent frequent steering.
The "recommended information" may include an electronic coupon. Electronic coupons are, for example, discounted parking fees, free of charge, provision of products, additional services, discounted usage fees for vehicle sharing services, provision of points with economic value, etc., or a combination with such discounts, etc. It is.

(Action)
First, the user database accumulates user attribute information.
The reservation application data from the user is accumulated in the reservation database. Further, the use record database stores usage record data on the record of the user using the vehicle sharing service.
The recommendation creating device creates recommendation information using the usage record database, the user database, and various data related to each user in the reservation database.
The recommendation transmission means transmits the recommendation information created by the recommendation creating device to the portable information terminal associated with the user associated with the reservation application data.

The recommendation information can use, for example, for the user, a vehicle sharing service suitable for the driving skill level.
Moreover, the person who manages and operates the vehicle in the vehicle sharing service can expect prevention of damage to the vehicle and reduction of cost and effort for maintenance.

(Variation 1 of the First Invention)
The first invention is more preferably formed as follows.
That is, in the shared vehicle related to the above-mentioned vehicle sharing service, a multifunctional car navigation device capable of providing timely information to the user is mounted, and the recommendation transmission means is configured to the multifunctional car navigation device described above. Thus, the recommendation information can be transmitted.

(Action)
A multi-functional car navigation system equipped with a communication device capable of providing timely information to the user and collecting the use situation of the vehicle by the user is mounted. For the multi-function car navigation device, the recommendation transmission means provides the recommendation information (for example, a road which is easy to drive when the driving skill level is low, a parking place where it is easy to park, etc.). Then, the user can drive based on the operation of the multifunctional car navigation device or the automatic navigation.

(Variation 2 of the first invention)
The first invention can also be formed as follows.
That is, the shared vehicle according to the vehicle sharing services above, connected to the portable information terminal according to the user and Rukoto with its portable information terminal can communicate with the in-vehicle device, the recommended transmission means of the, the the recommendation information is to be output to the portable information terminal.

(Action)
The user who gets on the shared vehicle connects the portable information terminal according to the user to the in-vehicle device provided in the shared vehicle.
Since the recommendation information is transmitted from the recommendation information transmission unit to the on-vehicle device, the recommendation information is output from the portable information terminal.
Since the user can output the recommendation information to the portable information terminal that would normally carry around, there is an advantage such as not having to learn the operation anew.

(Variation 3 of the first invention)
The first invention can also be formed as follows.
That is, the recommendation information includes negative recommendation information not to be recommended to the user.

The “use status of the vehicle by the user” is, for example, information such as the time from when the vehicle reaches a predetermined place to when the engine is turned off. This information can be inferred to be the time from when the place to be parked is reached to when parking is completed. And if this time is longer than average, it can be inferred that it is driving by the user whose driving proficiency is not high.
The “predetermined frequency” includes, for example, when acquiring periodically, such as every one minute, or when narrowing or expanding the interval every few seconds in a predetermined area.

(Action)
The multifunctional car navigation device collects the use situation of the vehicle by the user at a predetermined frequency and transmits it to the use record database. The recommendation creating device creates new recommendation information using the new usage status collected in the usage record database.
The recommendation transmission means transmits the new recommendation information created by the recommendation creating device to the multifunctional car navigation device.

For example, if it is predicted that the user is not accustomed to driving as a result of collecting the use situation of the vehicle and analyzing it, a road easy to drive, a parking lot easy to park, etc. are created as recommendation information and multifunctional car Send to the navigation device.
This allows the user to use the vehicle sharing service suitable for the driving skill level.
Moreover, the person who manages and operates the vehicle in the vehicle sharing service can expect prevention of damage to the vehicle and reduction of cost and effort for maintenance.

  When the user who is a driving beginner uses some of the usage patterns that are relatively easy to drive, the usage results are also transmitted to the usage result database and accumulated. As a result, the driving skill attribute information of the user is automatically updated, and the recommended usage pattern is also updated.

(Second invention)
A second invention relates to a computer program for controlling a recommendation information management server for transmitting recommendation information to a user who uses a vehicle sharing service.
The said recommendation information management server, and a user database for storing attribute information including a driver's license data of the user, the reservation database for storing subscription data of the user, the usage record data base for storing said usage record data And have.
The computer program is
Based on the acquisition date of the license based on the driver's license data stored in the user database, and the presence or absence of the accident trouble history based on the usage record data stored in the usage record database, the user is an expert or not Recommendation information is created using an expert judgment procedure for discriminating among skilled persons, the utilization record database, the user database , various data concerning each user in the reservation database , and a distinction according to the expert judgment procedure. The recommendation information management server is caused to execute the recommendation creation procedure and the recommendation transmission procedure for transmitting the recommendation information created in the recommendation creation procedure to the portable information terminal for the user according to the reservation application data.

(Variation 1 of the second invention)
The second invention may be formed as follows.
In other words, a multi-function car navigation device capable of providing timely information to the user is mounted on the shared vehicle relating to the vehicle sharing service, and the recommendation information created in the recommendation creating procedure is It is good also as making a recommendation information management server perform the car navigation transmission procedure transmitted to a functional car navigation device.

(Variation 2 of the second invention)
The second invention can also be formed as follows.
That is, the shared vehicle according to the vehicle sharing services above, connected to the portable information terminal according to the user and Rukoto with its portable information terminal can communicate with the in-vehicle device, the recommendation transmission procedure, the The recommendation information is transmitted, and is output to the portable information terminal.

(Variation 3 of the second invention)
The above-described variations 1 and 2 in the second invention may be formed as follows.
That is, the recommendation information may include negative recommendation information not to be recommended to the user .

The computer program according to the second aspect of the present invention can also be provided by being stored in a recording medium.
Here, the "recording medium" is a medium capable of carrying a program that can not occupy space by itself. For example, flexible disks, hard disks, CD-Rs, CD-RWs, MOs (magneto-optical disks), DVD-Rs, DVD-RWs, flash memories, etc.
It is also possible to transmit from the computer storing the program according to the present invention to other terminal means through a communication line.

According to the first invention, it has been possible to provide a recommendation information management server having a recommendation function for a user, using attribute data and the like of the user of a vehicle sharing service such as car sharing and a rental car.
According to the second invention, it has been possible to provide a computer program for controlling a recommendation information management server having a recommendation function for a user using attribute data and the like of a user of a vehicle sharing service such as car sharing and a rental car.

It is a conceptual diagram in a first embodiment. It is a conceptual diagram in a second embodiment. It is a detail drawing of the principal part of the conceptual diagram in the 1st and 2nd embodiment. It is a flow chart which shows an example of a procedure which recognizes that a user is a non-expert person. It is a figure which shows the example of the screen output in a multifunctional car navigation apparatus. It is a figure which shows the example of the screen output in a multifunctional car navigation apparatus. It is a figure which shows an example of the recommendation information which the portable information terminal which concerns on a user received. It is the schematic which shows the hardware constitutions in all the embodiments. It is the schematic which shows the hardware constitutions in another embodiment. FIG. 7 is a schematic view of another embodiment. It is the schematic which illustrated the present car sharing system.

Hereinafter, the present invention will be described based on embodiments. The drawings used here are FIGS. 1 to 8.
In the following embodiments, the car sharing service will be mainly described. However, car sharing service can be replaced with car rental service.
Hereinafter, a car (service target vehicle) used for the car sharing service is referred to as a "share car".
In addition, the wording of the display screen of a touch panel may be changed suitably.

  In order to use the car sharing described in the present embodiment, it is assumed that member registration must first be completed for the convenience of management and operation. That is, all the “vehicle use applicants” and “users” who can receive the services shown in the following embodiments have already been registered as members.

In member registration, in addition to the name and address, member data such as a payment account for usage charges are registered in advance. The registration data is accumulated in a member database, and an ID card for authenticating membership is issued.
This ID card is an IC card in which data required to authenticate that the user is a member is stored in an IC chip, and hold it over a card reader (vehicle unlocking sensor) mounted on a share car The data can be read with. Unlocking of the locked shared car is also performed with the registered card.

When returning the shared car, the user operates as follows.
That is, the share car is stopped at the parking space which is a base of car sharing, and the shift lever of the share car is set to the parking mode. Remove the engine key and open the glove box. In the glove box, a key box for storing the engine key is provided. Insert the engine key into the key box and turn it to the return position. The shared car is locked by holding the registered card over the card reader (vehicle unlocking sensor).

(Figure 8)
First, the entire hardware configuration will be described with reference to FIG.
FIG. 8 shows a car sharing management server, a data processing apparatus mounted on a service target vehicle (share car), and a mobile communication terminal (a mobile phone including a smartphone, a tablet PC, etc.) according to a member using the share car. It shows the relationship.
Vehicles to be served include in-vehicle devices that perform wireless communication with the car sharing management server, vehicle unlocking sensors as card readers, and various guides for car sharing as well as car navigation and contact information from member users. A multifunctional car navigation device that inputs and outputs is mounted as a data processing device.

The car sharing management server executes management relating to a reservation system, a recommendation system that is the core of the present invention, member management, vehicle management, and management of sponsor information (described in detail later).
In addition to wireless communication with the car sharing management server, the in-vehicle device performs serial communication with the vehicle unlocking sensor and the multifunctional car navigation device.

  The vehicle unlocking sensor transmits and receives necessary data by near field communication with the registered card.

The multi-function car navigation device has a touch panel, and displays messages to member users using various data sent in via the in-vehicle device, and accepts the input of members' intention by using the touch panel (service button Display, send the input contents to the on-vehicle device, etc.
In order to secure the car navigation function, GPS (Global Position System) is used to acquire current position data. Then, the current position data is transmitted to the car sharing management server via the in-vehicle device.

The mobile communication terminal according to the member using the shared car has a dedicated application installed in advance so that wireless communication with the car sharing management server is possible. The application is also used for reservation of a share car.
It is possible to receive recommendation information, electronic coupons, and the like from the car sharing management server at an e-mail address known in advance by the car sharing management server.
It is not necessary to require an application dedicated to a mobile communication terminal related to a member.

(Figure 1)
Users who intend to use car sharing first register with the car sharing service operator (1). This allows only members to be users.
At the time of member registration, member data for specifying the member, data of a car driver's license, etc. are accumulated in the member attribute database. Using the "identifier" given to the registered member, a reservation for use is made to the reservation system together with data such as the used vehicle and the scheduled use time (2).

If it is possible to make a reservation based on the contents of reservation transmitted in the reservation system, the member (the portable information terminal related to it) is notified of the completion of the reservation. Further, the reservation system transmits the reservation information to the on-vehicle device of the vehicle a involved in the reservation (3).
In addition, when the user already has a car sharing usage record, the usage record and various information at the time of use are accumulated in the usage record database (8).

  The recommendation system creates recommendation information using the usage record database, the member attribute database, and various data related to each user in the reservation database. Then, the created recommendation information is transmitted to the portable information terminal related to the member A (3 ').

As the created recommendation information, for example, the period after the driver's license of the member A is obtained from the member attribute database is calculated, and it is determined whether or not the driver is a beginner (see FIG. 4 for a supplement). Will be described later).
When member A is a driving beginner, information introducing usage patterns (vehicle rental location / return location, passing location, driving course etc.) that is relatively easy to drive, information on vehicle rental locations close to one's own address, etc. It is recommended information.

  The member A having received the recommendation information by his / her portable information terminal moves to the car station at which the vehicle a related to the reservation is stopped (4). Then, the "identifier" is communicated with the in-vehicle device, and when the comparison with the reservation information is completed, the lock is unlocked (5). Therefore, the member A can use the vehicle a (6).

When the use is finished, the "identifier" is used for collation, and the vehicle a is locked (7). From the locked in-vehicle device, data of the usage record linked to the member A is accumulated in the usage record database (8).
In addition, although various management data regarding a vehicle are accumulated in a vehicle information database, reservation information from a reservation system, the utilization results from an in-vehicle machine, etc. are contained as vehicle information.

  About update (9) of the attribute information based on utilization results, a questionnaire is transmitted with respect to the information terminal which concerns on the member A immediately after utilization of car sharing, and it collect | recovers. As the contents of the questionnaire, for example, with regard to the usage pattern using recommendation information, the difficulty level from one's own driving skill level is included in the question item. Then, the answer result is used for updating the attribute information.

(Figure 2)
Unlike the embodiment shown in FIG. 1, the embodiment shown in FIG. 2 does not transmit recommendation information to the portable information terminal according to member A, but uses an on-vehicle machine of a vehicle a used by member A (multifunctional car navigation Device) (5 ').
When the recommendation information includes data such as a place and a route, it is possible to omit various information inputs when the member A drives the vehicle a by transmitting it to the multifunctional car navigation device.

By receiving data relating to the usage status from the vehicle a, new recommendation information can be created and transmitted to the on-vehicle device (multifunctional car navigation device) (6 ').
For example, it may be estimated that the driver is a non-expert person in driving because the number of times of sudden braking and sudden steering is large as the use situation (described later with reference to FIG. 4). In this case, it is recommended to use information for navigating a road suitable for beginners, and information on a parking lot that is relatively easy to park, to drive to a location where the member A inputs as a destination in the multifunctional car navigation device. Create and send.

By providing such recommendation information, the member A can use a car sharing service suitable for driving skill.
In addition, car sharing management operators can expect to prevent damage to shared vehicles (share cars) and reduce maintenance expenses and time and effort.

(Figure 3)
FIG. 3 illustrates various information used to create recommendation information by the recommendation system and the created recommendation information in more detail than FIGS. 1 and 2.
For example, if it is possible to collect driving history, frequency of operation, etc. in addition to the required license data in member attributes, then including such data makes the recommendation information richer or rational. .

  Information may be sent at the time of reservation of the vehicle, such as the member A requesting a vehicle easy to park (request data), and recommending a drive course that can be enjoyed by even a beginner (desired data). . By including such data, the recommendation information can be enriched or rational.

From the in-vehicle device, the number of sudden acceleration, sudden braking and sudden steering is collected as usage data. In addition, information such as operation time in a predetermined area is also collected by combination with the position information of the vehicle. These can be used mainly as data to infer the driving skill level. By inferring the driving skill level, the recommended information becomes full or rational.
Not only the utilization result data linked to each user but also the achievement data by other users can be used as the utilization result data. For example, for a vehicle type b where many users do not easily cause an accident, recommendation information such as “a vehicle type b recommended to you” can be provided to members with low driving skill. Alternatively, when a member car type c with a low driving skill level is selected, negative recommendation information such as “a car type c not recommended to you” may be provided.

In addition, using a database in which sponsor information is accumulated for creation of recommendation information is often beneficial for members, and contributes to enhancement of the recommendation system.
For example, even if it is said that the recommended destination is a store pertaining to a sponsor, it is often useful information for members if there is no particular unnaturalness.

(Figure 4)
FIG. 4 shows an example of an algorithm for inferring and determining whether a registered member is an expert in driving as a flowchart.
Since the data of a driver's license is essential at the time of member registration, it can be judged as an unskilled person within one year from the acquisition date of the driver's license.

In addition, when there is a history of accidents or troubles, it is judged as a non-expert person from the use record data, vehicle information, etc.
Furthermore, from the position information acquired by the multifunctional car navigation device and the time taken to turn off the engine after entering the area of the position information, the operation time to parking in a predetermined parking lot is inferred, and the average time is If a judgment result such as longer than that is given, it is judged as an unskilled person. It is guessed that it takes time to put the garage in the parking lot, and it is highly correlated with not being an expert.

  Recommendation information for a member who is determined to be a non-skilled person and recommendation information for a member who is determined to be a skilled person may be common or different. In any case, it contributes to providing recommendation information tailored to the member's driving skill and skill level.

In addition, the algorithm which guesses whether it is the non-expert person shown here is an example to the last. Although not shown in the figure, for example, records of normal riding (such as how many kilometers there are no troubles, parking lots where parking is difficult, or troubles in difficult driving courses, experience of having used a certain model, etc.) It is also possible to infer the proficiency level in consideration.
Improvements will be made to contribute to the creation of more reasonable recommendation information for members and car sharing management operators by collecting various information such as usage results and analysis thereof.

(Figure 5)
FIG. 5A shows a case where the "recommended course" as the recommendation information is displayed on the screen of the multifunctional car navigation device.
As recommendation information determined by the recommendation system as being suitable for a member using a vehicle related to this multifunctional car navigation device, the fact that "a recommended drive course for you" has been received is displayed.

As shown on the screen, the car navigation can be started by selecting the start of the car navigation guidance for the recommended drive course by the operation on the screen.
If the member driving the vehicle on which this screen is displayed is a non-expert person, the recommended drive course can be completed by a relatively simple driving operation even by non-expert persons, via route (National Route y Route) And the destination (C chain Makuhari store) is set.

The C chain Makuhari store displayed as the destination has registered in advance the issuance conditions such as the electronic coupon in the database of the sponsor information shown in FIG.
Further, the multifunctional car navigation device detects the position information of the vehicle, feeds it back to the recommendation system, and transmits the electronic coupon to the portable information terminal according to the member when the vehicle approaches the C chain Makuhari store.

  FIG. 5 (B) shows the case where the multifunctional car navigation device has already received the recommended course before the member starts driving.

(Figure 6)
FIG. 6 also shows the case where the recommendation information is displayed on the screen of the multifunctional car navigation device.
In FIG. 6A, "D parking lot along National Route z Route No." is recommended as a destination. It is inferred that the member is an unskilled person who is unfamiliar with driving and recommends D parking lot where parking is easy.
FIG. 6 (B) shows the case where the recommended destination (E café) is added based on the position information of the vehicle.

If the above-described embodiment is used, sales activities (advertising activities) with a car sharing member as a customer are rational for railway companies, play facilities and large-scale commercial facilities that want to lead to customer acquisition and repeat promotion in their own trading area. Can be implemented.
That is, instead of investing marketing resources to a large number of unspecified consumers, it is a member of a car sharing service equipped with means of transportation away from public transportation, and as a target whose attributes are already known It can be approached efficiently to existing members.

In addition, if the data collection of usage results is enriched and the analysis is detailed, it is possible to easily measure the effect of providing the recommendation information.
The usage results of electronic coupons and the probability of being used can also be collected and tabulated. Therefore, the cost-effectiveness as a sponsor can be verified.

We analyze the use results of recommendation information in members, combination of use patterns, and create new recommendation information, and guide members who have a record of visiting customers in the nearby rival stores to their own stores Promotional activities will also be possible.
For example, a day of the week or a time zone in which a reservation is easy to take can be transmitted as recommendation information.

  For example, in order to increase the number of passengers, a railway company designates a car sharing lending / returning place near a station on a route map like a stamp rally, and guides usage patterns from there to a nearby scenic spot. It will also be possible to promote sales activities that encourage people to visit designated scenic spots more than once.

(Figure 7)
It can also be used to promote car sharing itself. For example, it is possible to provide recommendation information to obtain predetermined benefits by borrowing three vehicle types at different stations (for example, three stations P, Q and R).
Such recommendation information is, for example, transmitted to the mobile information terminal according to the member as shown in FIG.
In this figure, it is recommended to use the fact that the recommendation station is P for portable information terminals relating to members who have already used car sharing at stations Q and R. The predetermined benefit is that 500 points of "points" which can be used equivalent to cash are presented.
If the sponsor company is a car maker and the new car type m of the car maker is equipped with a back monitor or automatic driving assist, the car from a member who is considered to be not good at driving When a sharing reservation is made, there are also cases such as recommending a new car type m as recommendation information.

  Further, it is possible to execute a plan such as to provide further recommendation information as a heavy user to users who borrowed three types of vehicles at three stations according to the recommendation information. Such a plan also contributes to accumulation of data such as what kind of consumption behavior car sharing users take.

(Figure 9, Figure 10)
What is shown in FIG. 9 and FIG. 10 is different from the above-mentioned embodiment, and does not mount a multifunctional car navigation apparatus in a shared vehicle. Instead, it is an embodiment which makes a portable information terminal concerning a member play a role of a multifunctional car navigation device.
The shared vehicle is provided with an in-vehicle device and a vehicle unlocking sensor, and the in-vehicle device is provided with a connection cable capable of performing serial communication with the portable information terminal.

  The portable information terminal according to the member is connected to the connection code. In communication between the in-vehicle device and the car sharing management server, it functions as an output device that outputs information necessary for the member. The “information necessary for the member” is, for example, recommendation information in addition to a message, position information and information related thereto (denoted as “GPS” in the drawing).

In order to use the portable information terminal related to the user instead of the multifunctional car navigation device, dedicated software may be required. In that case, in addition to automatically downloading when the portable information terminal is connected to the serial communication, it is also possible to download in advance.
A portable information terminal connected to serial communication can be charged.

  Each system according to the embodiment described above can also contribute to the revitalization of regional industries and the realization of an energy saving society. As an example, when car sharing is used while avoiding the conditions of the marketer side, for example, a busy time zone of a store or a train route, an incentive for members (additional issuance of use points, etc.) is added or applied. It is said that. The execution of such a plan leads to higher efficiency in a given area, and can also contribute to energy saving.

  The present invention relates to services that manage car sharing or car rental, information communication services to support car sharing or car rental, software industry that creates computer software for car sharing or car rental, card It has availability in the credit business etc.

Claims (8)

A recommendation information management server for transmitting recommendation information to a user who uses a vehicle sharing service using a shared vehicle that can collect usage record data , comprising:
A user database for storing attribute information including user driver's license data ;
A reservation database for accumulating reservation application data from users;
A usage history database for accumulating the above usage history data ,
Based on the acquisition date of the license based on the driver's license data stored in the user database, and the presence or absence of the accident trouble history based on the usage record data stored in the usage record database, the user is an expert or not Expert judgment means to distinguish between expert and
A recommendation creating device that creates recommendation information using the usage record database, the user database , various data relating to each user in the reservation database , and the distinction by the skill determining means .
Recommendation transmitting means for transmitting recommendation information created by the recommendation creating device to a portable information terminal associated with a user associated with the reservation application data;
Recommendation information management server equipped with. The shared vehicle related to the above-mentioned vehicle sharing service is equipped with a multifunctional car navigation device capable of providing timely information to the user ,
The recommendation information management server according to claim 1, wherein the recommendation transmission means can transmit the recommendation information to the multi-function car navigation apparatus. The shared vehicle according to the vehicle sharing services above, connected to the portable information terminal according to the user and Rukoto with its portable information terminal can communicate with the in-vehicle device,
The recommendation information management server according to claim 1, wherein the recommendation transmission unit causes the recommendation information to be output to the portable information terminal. The recommendation information management server according to any one of claims 1 to 3, wherein the recommendation information includes negative recommendation information indicating that the recommendation information is not recommended for the user . A computer program for controlling a recommendation information management server for transmitting recommendation information to a user using a vehicle sharing service using a shared vehicle capable of collecting usage record data , comprising:
The above-mentioned recommendation information management server includes a user database for storing attribute information including user's license data .
A reservation database for accumulating reservation application data from users;
And a usage record database for storing the usage record data described above ;
The computer program is
Based on the acquisition date of the license based on the driver's license data stored in the user database, and the presence or absence of the accident trouble history based on the usage record data stored in the usage record database, the user is an expert or not Expert judgment procedure to distinguish between expert and
A recommendation creation procedure for creating recommendation information using the usage record database, the user database , various data relating to each user in the reservation database , and the distinction based on the skill determination procedure ;
A recommendation transmission procedure for transmitting the recommendation information created in the recommendation creation procedure to the portable information terminal pertaining to the user pertaining to the reservation application data;
A computer program that causes the recommendation information management server to execute The shared vehicle related to the above-mentioned vehicle sharing service is equipped with a multifunctional car navigation device capable of providing timely information to the user ,
The computer program according to claim 5 , wherein the recommendation information management server is caused to execute a car navigation transmission procedure for transmitting the recommendation information created in the recommendation creation procedure to the multi-function car navigation apparatus. The shared vehicle according to the vehicle sharing services above, connected to the portable information terminal according to the user and Rukoto with its portable information terminal can communicate with the in-vehicle device,
In the recommendation transmission procedure, the recommendation information is transmitted and output to the portable information terminal.
The computer program according to claim 5 . The computer program according to any one of claims 5 to 7, wherein the recommendation information includes negative recommendation information not to be recommended to the user .

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