JP6617084B2 - Sales activity support device, sales activity support method, and sales activity support program - Google Patents

Description

  The present invention relates to a sales activity support device, a sales activity support method, and a sales activity support program.

  Conventionally, sales activities are supported using a computer. For example, in Patent Document 1, based on interview times with customers in sales activities conducted by a plurality of sales employees for each of the visiting sites, and conditions described in instruction rules created by experienced sales employees, A system for presenting advice on sales activities of sales staff is disclosed. According to the system, the sales staff can improve the sales activities based on advice such as reviewing the visit time.

JP 2012-8947 A

  By the way, since resources related to sales activities such as a visit time of a sales employee to a destination are limited, it is important to appropriately allocate resources to a plurality of destinations. However, the system described in Patent Document 1 does not consider the resource allocation to a plurality of visited sites, and has a problem that the resource cannot be appropriately allocated. For this reason, even if the sales staff receives individual advice for each of the multiple visits, the sales activities for the multiple visits cannot be improved due to insufficient resources allocated to the visits. There was a problem that occurred.

  Accordingly, the present invention has been made in view of these points, and an object thereof is to provide a sales activity support device, a sales activity support method, and a sales activity support program that can appropriately allocate resources related to sales activities. And

  The sales activity support device according to the first aspect of the present invention provides a sales activity support device that corresponds to each of a plurality of sales destinations of the sales staff, based on the amount of resources consumed by the sales staff for the destination. A function generation unit that generates a function for predicting the revenue to be obtained, an upper limit value of the total resource amount that the sales staff can consume to the plurality of visited sites, and an upper limit value of the revenue obtained from the plurality of visited sites or An acquisition unit that acquires an upper limit value of a time corresponding to an upper limit value of revenue, the function generated for each of the plurality of visited sites, an upper limit value of the total resource amount, and a plurality of the visits Based on the upper limit value of the revenue or the upper limit value of the time corresponding to each of the previous destinations, the sales employee consumes for each of the visited sites, and the total of the revenues for each of the plurality of visited sites is maximized. The amount of resources And a calculation unit for output.

  The function generation unit acquires and acquires a plurality of information indicating the amount of resources consumed by the salesperson per unit time for the visited site and information indicating the revenue per unit time for the visited site The function may be generated based on a plurality of information.

  The function generation unit calculates a profit to be obtained for a resource amount consumed for each of the plurality of pieces of acquired information, and the calculated profit is different from the other information by a predetermined percentage or more in the plurality of pieces of information. The function may be generated by excluding information.

  The acquisition unit further acquires a lower limit value of revenue obtained from a plurality of the visited sites or a lower limit value of time corresponding to the lower limit value of the revenue, and the calculation unit includes the function and an upper limit of the total resource amount Value, the upper limit value of the revenue or the upper limit value of the time corresponding to each of the plurality of visited places, and the lower limit value of the revenue or the lower limit value of the time corresponding to each of the plurality of visited places Thus, the amount of resources consumed by the sales staff for each visited location may be calculated.

  The resource amount is a staying time of the sales staff at the visited site, and the calculation unit is configured to maximize the total revenue when the sales staff visits each of the visited sites. You may calculate the staying time at the visited place.

  Based on the position information acquisition unit that acquires position information indicating the position of the salesperson, and the position information and the position of the visited place, the salesperson per unit time corresponding to each of the visited places The function generating unit further includes a specifying unit that specifies a staying time, and the function generation unit calculates the function based on a relationship between a staying time specified for each of a plurality of visiting destinations and a revenue of each of the plurality of visiting destinations. It may be generated.

  The sales activity support method according to the second aspect of the present invention is based on the amount of resources consumed by the salesperson for the visited location corresponding to each of the plurality of visited locations of the salesperson, which is executed by the computer. Generating a function for predicting the revenue obtained from the visited site, an upper limit value of the total amount of resources that the sales staff can consume to the plurality of visited sites, and an upper limit of the revenue obtained from the plurality of visited sites A value or an upper limit value of time corresponding to the upper limit value of the revenue, the function generated for each of the plurality of visited sites, an upper limit value of the total resource amount, Based on the upper limit value of the revenue or the upper limit value of the time corresponding to each of the visited sites, the sales employee who has the maximum sum of the revenues for each of the plurality of visited sites is provided for each visited site. Comprising the steps of: calculating the amount of resources to drain in.

  In the sales activity support program according to the third aspect of the present invention, the computer corresponds to each of a plurality of sales staff visits, and the sales staff consumes the visitor based on the amount of resources consumed. A function generation unit that generates a function for predicting the revenue obtained from the visited site, an upper limit value of the total amount of resources that the sales staff can consume to the plurality of visited sites, and an upper limit value of the revenue obtained from the visited sites Or an acquisition unit for acquiring the upper limit value of the time corresponding to the upper limit value of the revenue, the function generated for each of the plurality of visited sites, the upper limit value of the total resource amount, and a plurality of Based on the upper limit value of the revenue or the upper limit value of the time corresponding to each of the visited sites, the salesperson has the maximum total of the revenue for each of the plurality of visited sites. Calculation unit for calculating the amount of resources consumed, to function as a.

  According to the present invention, there is an effect that resources related to sales activities can be appropriately allocated.

It is a figure which shows the outline | summary of the sales activity support system which concerns on this embodiment. It is a figure which shows the structure of the sales activity support apparatus which concerns on this embodiment. It is a figure which shows an example of stay performance information. It is a figure which shows an example of sales performance information. It is a figure which shows the relationship between the stay time in multiple years in one visited place, and a profit. It is a flowchart which shows the flow of the process in a sales activity support apparatus.

[Outline of Sales Activity Support System S]
FIG. 1 is a diagram showing an outline of a sales activity support system S according to the present embodiment. The sales activity support system S includes a sales activity support device 1 and a portable terminal 2. The sales activity support system S is a system that supports the sales activities of a sales person such as a company, and calculates and presents the stay time of the sales person as a resource allocated to each of a plurality of visiting places. In FIG. 1, only one mobile terminal 2 corresponding to one sales employee is displayed, but it is assumed that there are a plurality of mobile terminals 2 corresponding to each of a plurality of sales employees. It is assumed that the sales activity support system S calculates the staying time for each of a plurality of visiting places for each of a plurality of sales staff.

  The business activity support apparatus 1 is a server installed in a company, for example. The mobile terminal 2 is a terminal such as a smartphone, a tablet, or a handy terminal carried by a salesperson, and can communicate with the sales activity support apparatus 1 via a communication line such as a telephone line or an Internet line.

  The mobile terminal 2 transmits position information indicating its own position and profit information indicating profit for each of the sales staff's visits to the sales activity support apparatus 1 ((1) in FIG. 1). The sales activity support device 1 generates a revenue prediction function indicating the relationship between the staying time and the revenue corresponding to each of the plurality of visited sites based on the acquired position information and revenue information ((2 in FIG. 1). )), A constraint condition such as a maximum stay time set for the salesperson is acquired ((3) in FIG. 1).

The business activity support device 1 calculates the stay time at each visited location based on the generated revenue prediction function and the acquired constraint conditions ((4) in FIG. 1), and notifies the mobile terminal 2 of the calculation result ( (5) of FIG. By doing in this way, the sales activity support device 1 can appropriately allocate the time to stay at each visiting place of the sales staff as a resource related to the sales activity.
Hereinafter, the configuration of the sales activity support device 1 will be described.

[Configuration example of sales activity support device 1]
FIG. 2 is a diagram illustrating a configuration of the sales activity support device 1 according to the present embodiment.
The business activity support device 1 includes a storage unit 11 and a control unit 12.

  The storage unit 11 is, for example, a ROM and a RAM. The storage unit 11 stores various programs for causing the sales activity support apparatus 1 to function. For example, the storage unit 11 controls the control unit 12 of the sales activity support device 1 to include a position information acquisition unit 121, a specification unit 122, a revenue information acquisition unit 123, a function generation unit 124, a constraint condition acquisition unit 125, and a calculation unit 126, which will be described later. , And a business activity support program that functions as the notification unit 127 is stored.

Moreover, the memory | storage part 11 memorize | stores the movement history information 111, the customer location information 112, the stay performance information 113, and the sales performance information 114 as various information regarding sales.
The movement history information 111 is information that associates the position information of the mobile terminal 2 with the time when the sales activity support device 1 acquires the position information, and is stored by the control unit 12. The customer position information 112 stores address information indicating addresses and latitude / longitude information indicating latitude / longitude corresponding to the addresses as information indicating the locations of a plurality of customers (visit destinations) visited by the sales staff.

  The stay record information 113 stores information indicating the staying time for each of a plurality of visiting places of the sales staff. The sales performance information 114 stores information indicating revenue for each of a plurality of sales destinations of the sales staff. Details of the stay record information 113 and the sales record information 114 will be described later.

  The control unit 12 is a CPU, for example. The control unit 12 controls functions related to the sales activity support device 1 by executing various programs stored in the storage unit 11. The control unit 12 includes a position information acquisition unit 121, a specification unit 122, a revenue information acquisition unit 123, a function generation unit 124, a constraint condition acquisition unit 125, a calculation unit 126, and a notification unit 127.

  The position information acquisition unit 121 acquires position information indicating the position of the salesperson. Specifically, the position information acquisition unit 121 receives position information indicating the position of the mobile terminal 2 and salesperson identification information for identifying the salesperson from the mobile terminal 2 possessed by the salesperson. The position information acquisition unit 121 acquires the position information of the mobile terminal 2 periodically transmitted from the mobile terminal 2 possessed by the sales staff as the position information indicating the position of the sales staff. The position information acquisition unit 121 associates the position information with the time at which the position information was acquired, and stores it in the storage unit 11 as the movement history information 111. Note that the position information acquisition unit 121 may acquire atmospheric pressure information indicating the atmospheric pressure measured by the mobile terminal 2 in addition to the position information. The business activity support apparatus 1 can estimate the height of the mobile terminal 2 by acquiring the atmospheric pressure information. Therefore, the sales activity support apparatus 1 can specify the floor where the sales staff stayed in a building or the like, for example, and can accurately specify the visited place.

  Based on the position information included in the movement history information 111, the time associated with the position information, and the customer position information indicated by the customer position information 112, the specifying unit 122 allows the salesperson to Specify the stay time per unit time for each. For example, when the movement history information 111 is updated, the specifying unit 122 specifies the sales staff's stay time for each year for each of a plurality of visits, and stores the specified stay time for each year as the stay performance information 113. Store in the unit 11. FIG. 3 is a diagram illustrating an example of the stay performance information 113. As shown in FIG. 3, it can be confirmed that the stay record information 113 includes a stay time for each year (unit time) for each of a plurality of visited places. Note that the specifying unit 122 may specify, for example, the staying hours for each year of the sales staff for each of a plurality of visits before a predetermined time before the date and time when the year changes.

  The revenue information acquisition unit 123 acquires the revenue information indicating the revenue for each of the sales staff's visits. Specifically, the profit information acquisition unit 123 acquires the profit information transmitted from the mobile terminal 2 possessed by the salesperson. Revenue information includes salesperson identification information that identifies a salesperson, visitor identification information that identifies a destination, revenue timing information that indicates the timing of revenue, and revenue information that indicates the amount of revenue. Yes. When the revenue information acquisition unit 123 acquires the revenue information, the revenue information acquisition unit 123 updates the business performance information 114 indicating the revenue for each unit time of the plurality of visited sites. FIG. 4 is a diagram illustrating an example of the sales performance information 114. As shown in FIG. 3, it can be confirmed that the sales performance information 114 includes earnings for each year (unit time) for each of a plurality of visited places. The revenue information acquisition unit 123 may acquire the revenue information from an external device different from the mobile terminal 2.

  The function generation unit 124, corresponding to each of the sales staff's visits, a revenue prediction function that predicts the revenue obtained from the visit based on the staying time as the amount of resources consumed by the sales staff for the visit Is generated. Specifically, the function generation unit 124 relates the stay time specified for each of the plurality of visited sites by the specifying unit 122 and the respective revenues of the plurality of visited sites acquired by the revenue information acquiring unit 123. Generate a revenue forecasting function based on

  More specifically, the function generation unit 124 refers to the stay record information 113 and the sales record information 114, and for each of a plurality of visits, as a resource consumed by the sales person per unit time with respect to the visits. A plurality of information indicating staying time and information indicating revenue per unit time for the visited site are acquired, and a revenue prediction function is generated based on the acquired plurality of information.

For example, the function generation unit 124 acquires information indicating stay time and revenue for each year for each of the visits (visit destinations A to D) indicated in the stay record information 113 and the sales record information 114. . FIG. 5 is a diagram illustrating a relationship between stay time and revenue in a plurality of years at the visited place A. As shown in FIG. 5, it can be confirmed that there is a certain correlation in the relationship between the staying time and the revenue in a plurality of years. The function generation unit 124 performs a regression analysis on the relationship between the staying time and the revenue in a plurality of years, and generates a linear function indicating the regression line shown in Expression (1) as the revenue prediction function f (t). For example, the function generation unit 124 generates a profit prediction function f (t) using a least square method. Here, t is a time, and a _i and b _i are parameters corresponding to the visited site i.
f _i (t) = a _i t + b _i (1)

  Here, the function generation unit 124 calculates the profits obtained for the resource amount (stay time) consumed for each of the plurality of acquired information, and the calculated profits are converted into other information in the plurality of information. Compared with the above, a profit prediction function is generated by excluding information that is more than a predetermined ratio. For example, in the example shown in FIG. 5, while the staying time is 30 hours, there is information with a profit of 0, and the profit is lower than other information. For this reason, the function generation unit 124 performs regression analysis excluding the information. By doing so, the sales activity support device 1 excludes information generated by accidental external factors such as an economic recession and has low correlation with other information, and profits corresponding to a plurality of information trends. A prediction function can be generated.

  The constraint condition acquisition unit 125 acquires an upper limit value of the total stay time as a total resource amount that the salesperson can consume to a plurality of visiting destinations. For example, the constraint condition acquisition unit 125 refers to the stay record information 113, calculates the total stay time of the newest year with respect to a plurality of sales destinations of the sales staff, and acquires the calculation result as the upper limit value of the total stay time. In addition, the constraint condition acquisition unit 125 refers to the stay record information 113, calculates the total stay time for each year with respect to a plurality of sales staff visits, and acquires the maximum total stay time as the upper limit value of the total stay time. May be.

  In addition, the constraint condition acquisition unit 125 acquires an upper limit value of revenue obtained from each of a plurality of visited sites. For example, the constraint condition acquisition unit 125 refers to the sales performance information 114, and acquires the maximum revenue among the revenues for each year for each of a plurality of visited sites. The constraint condition acquisition unit 125 may acquire an upper limit value of revenue corresponding to each of a plurality of visited sites from an external device such as the mobile terminal 2.

  Further, the constraint condition acquisition unit 125 may acquire the upper limit value of the stay time corresponding to the upper limit value of the profit instead of acquiring the upper limit value of the profit. For example, the constraint condition acquisition unit 125 specifies the maximum revenue among the revenues for each year for each of the plurality of visited destinations, and based on the generated revenue prediction function, the stay time when the maximum revenue is obtained, You may acquire as an upper limit of stay time corresponding to the upper limit of profit. Note that the constraint condition acquisition unit 125 may acquire an upper limit value of stay time corresponding to each of a plurality of visited sites from an external device such as the mobile terminal 2.

  The calculation unit 126 includes a revenue prediction function generated for each of a plurality of visited sites, an upper limit value of the total resource amount acquired by the constraint condition acquiring unit 125 (upper limit value of the total staying time), and a plurality of visited sites The amount of resources consumed by sales representatives for each destination that maximizes the total revenue for each of the multiple destinations based on the maximum revenue limit or stay time limit corresponding to each ( Dwell time).

When the constraint condition acquisition unit 125 acquires the upper limit value of the time corresponding to each of a plurality of visited places, the constraint conditions are expressed by the following formulas (2) to (4). In this case, the calculation unit 126 satisfies the expressions (2) to (4), and at the time t _i when the total value of the revenue prediction functions f _i (t _i ) of the plurality of visited destinations becomes maximum. Calculate the value. For example, the constraint condition acquiring unit 125 calculates the value of time t _i using an algorithm for solving linear programming problems. Here, t _maxi is an upper limit value of revenue corresponding to each of a plurality of visited places, and t _max is an upper limit value of the total stay time.
t _i > 0 (2)
t _i <t _maxi (3)
Σt _i = t _max (4)

Further, when the constraint condition acquisition unit 125 acquires the upper limit value of revenue corresponding to each of a plurality of visited places, the constraint conditions are expressed by the following equations (2), (4), and (5). In this case, the calculation unit 126 satisfies the formulas (2), (4), and (5), and the total value of the respective revenue prediction functions f _i (t _i ) of the plurality of visited sites is maximized. to calculate the value of time _{t i.} Here, E _maxi is an upper limit value of revenue corresponding to each of a plurality of visited places.
t _i > 0 (2)
f _i (t _i ) <E _maxi (5)
Σt _i = t _max (4)

For example, when the respective revenue prediction functions f _i (t) (i = 1 to 4) are calculated in the examples illustrated in FIGS. 3 and 4, f ₁ (t) to f ₄ (t) are expressed by the following formula (6 ) To (9). Here, f ₁ (t) corresponds to the visited place A, f ₂ (t) corresponds to the visited place B, f ₃ (t) corresponds to the visited place C, and f ₄ (t) corresponds to the visited place D.

f ₁ (t) = 0.2568t−2.1622 (6)
f ₂ (t) = 0.03033t−4.4 (7)
f ₃ (t) = 0.2037t + 0.1329 (8)
f ₄ (t) = 0.3141t + 1.4148 (9)

Further, the constraint conditions acquired by the constraint condition acquisition unit 125 are t _i ≧ 0, Σt _i = 230, f ₁ (t ₁ ) ≦ 10, f ₂ (t ₂ ) ≦ 12, and f ₃ (t ₃ ) ≦ 30. , F ₄ (t ₄ ) ≦ 5, the calculation unit 126 calculates t ₁ = 47, t ₂ = 80, t ₃ = 92, and t ₄ = 11. Further, calculation unit _{126, f 1 (t 1) =} 9.91, f 2 (t 2) = 11.86, f 3 (t 3) = 18.87, f 4 (t 4) = 4.87 And calculate. Here, the calculation unit 126 may perform correction such as rounding off the calculated result.

  Note that the constraint condition acquisition unit 125 may further acquire a lower limit value of profits obtained from a plurality of visited sites. For example, the constraint condition acquisition unit 125 refers to the sales performance information 114, and acquires the lowest revenue among the revenues for each year for each of the plurality of visited sites. Here, when the minimum profit is lower than the predetermined threshold, the predetermined threshold may be acquired as the minimum profit.

  Further, the constraint condition acquisition unit 125 may acquire the lower limit value of the time corresponding to the lower limit value of the profit instead of acquiring the lower limit value of the profit. For example, the constraint condition acquisition unit 125 specifies the lower limit value of revenue for each of a plurality of visits, and sets the stay time when the lower limit value of revenue is based on the generated revenue prediction function as the lower limit value of revenue. You may acquire as a lower limit of the time corresponding to.

  In this case, the calculation unit 126 corresponds to the revenue prediction function, the upper limit value of the total resource amount, the upper limit value of the revenue corresponding to each of the plurality of visited places, the upper limit value of the staying time, and each of the plurality of visited places. Based on the lower limit value of the revenue or the lower limit value of the stay time, the sales employee may calculate the stay time for each visited place. By doing in this way, the sales activity support device 1 can calculate the staying time at which the profit is maximized in consideration of the minimum staying time at the visited place where the profit is small.

  The notification unit 127 notifies the mobile terminal 2 of information indicating the staying time as the resource amount allocated to each of the plurality of visited sites calculated by the calculation unit 126. As a result, the sales staff can grasp what distribution will increase the profits when visiting a plurality of destinations in the future. In addition, although the notification part 127 notified the portable terminal 2 the stay time when a sales employee stays in each of several visiting places, it is not restricted to this. For example, a notification destination such as a manager of a sales employee may be stored in the storage unit 11 in advance, and the notification destination may be notified of the staying time corresponding to each of a plurality of visiting places. Further, the notification unit 127 may store the result calculated by the calculation unit 126 in the storage unit 11 as a target value for a new unit period (new year) or may store the target value in the sales performance information 114. Good.

[Flow of processing in sales activity support device 1]
Next, the flow of processing in the sales activity support apparatus 1 will be described. FIG. 6 is a flowchart showing the flow of processing in the sales activity support apparatus 1.

First, the position information acquisition unit 121 acquires the position information of the mobile terminal 2 as the position information of the salesperson (S1).
Subsequently, in response to the acquisition of the position information, the specifying unit 122 specifies a sales employee's visit destination based on the position information, and calculates the stay time of the sales employee based on the time when the position information is acquired. . And the specific | specification part 122 updates the stay time of the specified visited place with reference to the stay performance information 113 (S2). In addition, although the specific | specification part 122 updated the stay performance information 113 according to having acquired positional information, you may update the stay performance information 113 at the timing which produces | generates a profit prediction function.

  When the revenue information acquisition unit 123 acquires the revenue information from the mobile terminal 2 (S3), the revenue information acquisition unit 123 updates the business performance information 114 based on the revenue information (S4). The revenue information acquisition unit 123 may store the revenue information in the storage unit 11 and update the business performance information 114 at the timing of generating the revenue prediction function. In this flowchart, the processes related to S3 and S4 are performed after the processes related to S1 and S2. However, the processes related to S1 and S2 are performed after the processes related to S3 and S4, and S1 and S2 are performed. The processing according to or the processing according to S3 and S4 may be performed continuously.

  The control part 12 determines whether the calculation timing of the stay time to a some visited place has arrived (S5). For example, the control unit 12 determines whether or not the calculation timing has arrived by determining whether or not the current time has exceeded a predetermined time (for example, one month before the timing at which the year changes). When determining that the calculation timing has arrived, the control unit 12 moves the process to S6, and when determining that the calculation timing has not arrived, moves the process to S1. The control unit 12 may determine that the calculation timing has arrived in response to receiving an instruction to calculate the stay time from an external device such as the mobile terminal 2.

  In S <b> 6, the function generation unit 124 refers to the stay record information 113 and the sales record information 114, and stores the stay time per unit time of the sales staff for each year and the revenue per unit time for each of the plurality of visited places. Based on the above, a revenue prediction function for each of a plurality of visits is generated.

Subsequently, the constraint condition acquisition unit 125 acquires the upper limit value of the total stay time and the upper limit value and the lower limit value of revenue obtained from a plurality of visits, or the upper limit value and the lower limit value of the stay time as the constraint condition. (S7).
Subsequently, the calculation unit 126 calculates the staying hours of the sales staff at each of the plurality of visited sites based on the generated revenue prediction functions of the plurality of visited sites and the acquired constraint conditions ( S8).
Subsequently, the notification unit 127 notifies the mobile terminal 2 possessed by the salesperson of the calculated staying time of the salesperson at each of the plurality of visits (S9).

[Effect in this embodiment]
As described above, in the sales activity support system S according to the present embodiment, the sales activity support device 1 includes the revenue prediction function generated for each of the plurality of visited places and the upper limit of the total stay time (total resource amount). Sales representatives who have the largest sum of revenue for each of the multiple destinations based on the value and the upper limit of revenue or the upper limit of the stay time corresponding to each of the multiple visits. The stay time (the amount of resources consumed) is calculated. By doing in this way, the sales activity support device 1 can appropriately allocate the time to stay at each visiting place of the sales staff as a resource related to the sales activity.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above embodiment. For example, the specifying unit 122 specifies the visited place and the staying time at the visited place based on the position information acquired by the position information acquiring unit 121, but is not limited thereto. For example, the specifying unit 122 specifies the visit destination of the sales employee and the stay time at the visit destination by acquiring information indicating the visit destination from the mobile terminal 2 and information indicating the stay time at the visit destination. May be.

  In addition, the specific embodiments of the distribution / integration of the devices are not limited to those illustrated above, and all or a part thereof may be added in arbitrary units according to various additions or according to functional loads. It can be configured functionally or physically distributed and integrated. For example, in the above-described embodiment, the server provided in the company functions as the sales activity support apparatus 1, but the mobile terminal 2 possessed by the sales staff may function as the sales activity support apparatus.

DESCRIPTION OF SYMBOLS 1 ... Sales activity support apparatus, 11 ... Memory | storage part, 12 ... Control part, 121 ... Position information acquisition part, 122 ... Identification part, 123 ... Revenue information acquisition part, 124. ..Function generation unit, 125 ... Restriction condition acquisition unit, 126 ... Calculation unit, 127 ... Notification unit, 2 ... Mobile terminal, S ... Sales activity support system

Claims (6)

A plurality of information indicating a staying time per unit time with respect to a sales employee's visited place and a plurality of information indicating the revenue per unit time with respect to the visited place are obtained, and a plurality of the sales staff is obtained based on the obtained plurality of information. the visited a plurality of functions corresponding to the respective, the sales representative and the residence time against the visited, the visited generate a plurality of function indicating the relationship between revenue from which function generator When,
Acquires the upper limit value of the residence time of the total against the plurality of the visited of the sales representative, and the upper limit value of the time corresponding to the upper limit value or the upper limit value of the revenue of revenue from a plurality of the visited, the An acquisition unit;
A plurality of the function generated for each of the plurality of the visited, the upper limit of the residence time of the total, the upper limit value or the upper limit value of the time of the revenue corresponding to each of the plurality of the visited based on the bets, a calculation unit total revenue for each of the plurality of the visiting destination when the maximum, to calculate the residence time against the respective visited the sales representatives,
A sales activity support device. The function generating unit, for each of a plurality of information obtained, the calculated the profit obtained for residence times for the visited sales force, in the plurality of information, information revenue is calculated other The function is generated by excluding information that deviates more than a predetermined ratio compared to
The sales activity support device according to claim 1 . The acquisition unit further acquires a lower limit value of revenue obtained from a plurality of the visited sites or a lower limit value of time corresponding to the lower limit value of the revenue,
The calculation unit includes the function, the upper limit value of the total stay time , the upper limit value of the revenue or the upper limit value of the time corresponding to each of the plurality of visited places, and each of the plurality of visited places. based on the lower limit value of the lower limit value or the time of the revenue corresponding to calculate the residence time against the respective visited the sales representatives,
The sales activity support apparatus according to claim 1 or 2 . A position information acquisition unit for acquiring position information indicating the position of the salesperson;
Based on the location information and the location of the visited site, the sales staff further comprises a specifying unit that specifies a staying time per unit time corresponding to each of the plurality of visited sites,
The function generation unit generates the function based on the relationship between the stay time specified for each of a plurality of visited places and the respective revenues of the plurality of visited places.
The sales activity support apparatus according to any one of claims 1 to 3 . The computer runs,
Obtaining a plurality of information indicating a staying time per unit time with respect to a salesperson's visiting site, and information indicating the revenue per unit time with respect to the visiting site;
Based on the obtained plurality of information were, a plurality of functions corresponding to a plurality of visited the sales representative, the residence time against the visited the sales representatives, obtained from the visited Generating a plurality of functions indicating a relationship with revenue;
Acquires the upper limit value of the residence time of the total against the plurality of the visited of the sales representative, and the upper limit value of the time corresponding to the upper limit value or the upper limit value of the revenue of revenue from a plurality of the visited, the Steps,
A plurality of the function generated for each of the plurality of the visited, the upper limit of the residence time of the total, the upper limit value or the upper limit value of the time of the revenue corresponding to each of the plurality of the visited calculating bets based on, when the total revenue for each of the plurality of the visited is maximum, the residence time against the respective visited the sales representatives,
Sales activity support methods including Computer
A plurality of information indicating a staying time per unit time with respect to a sales employee's visited place and a plurality of information indicating the revenue per unit time with respect to the visited place are obtained, and a plurality of the sales staff is obtained based on the obtained plurality of information. the visited a plurality of functions corresponding to the respective, the sales representative and the residence time against the visited, the visited generate a plurality of function indicating the relationship between revenue from which function generator ,
Acquires the upper limit value of the residence time of the total against the plurality of the visited of the sales representative, and the upper limit value of the time corresponding to the upper limit value or the upper limit value of the revenue of revenue from a plurality of the visited, the An acquisition unit; and a plurality of functions generated for each of the plurality of visited places, an upper limit value of the total stay time, and an upper limit value of the revenue corresponding to each of the plurality of visited places or the based on the upper limit of time, the calculating unit the total revenue for each of the plurality of the visiting destination when the maximum, to calculate the residence time against the respective visited the sales representatives,
Sales activity support program to function as.

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