JP6691942B2 - Advertisement delivery program, advertisement delivery method, user terminal, and advertisement delivery system - Google Patents

Description

  The present invention relates to an advertisement distribution program, an advertisement distribution method, a user terminal, and an advertisement distribution system.

  Along with the recent development of Internet technology, a technology for advertising on a Web screen of the Internet, so-called ad technology, has been developed. As an example of such an ad technology, a system is disclosed which provides an effective targeted advertisement to a user from an advertisement distribution server on a web screen according to the user's attribute information and behavior within a certain domain (Patent Reference 1).

JP, 2010-44303, A

  Conventional targeted advertisement delivery systems deliver targeted advertisements according to user attribute information and behavior in a certain domain. However, targeted advertisement delivery is performed using user attribute information stored in the client terminal. Not a thing.

  When storing the user attribute information in the client terminal, there is a method called Web storage. This Web storage is a simple Key-Value type storage, and has “local storage” and “session storage”.

  The “session storage” is a storage that is effective in a session for each window. While the window or tab is open, the data related to web application usage is saved in each unit, and the data is lost when the window / tab is closed. The windows / tabs have different session storage and cannot be shared.

  The “local storage” is a storage that permanently stores data in the browser of the web application user. Saving is performed in "origin" units of "domain: port number" combinations, such as "http: ///www.abcdefg.co.jp: 80 /". If the origin is the same, data can be shared between windows and tabs, and even when the browser is closed and accessed again, the data can be shared.

  In the conventional advertisement distribution system, "local storage" is effectively used to enable effective targeting advertisement by utilizing the user attribute information in various domains without depending only on the user attribute information specialized in a specific domain. Could not be done.

  The present invention has been made in view of the above circumstances, and an object thereof is to effectively utilize user attribute information stored in a "local storage" to perform advertisement distribution.

An advertisement distribution program that solves the above problem is an advertisement distribution program that is distributed to a terminal used by a user together with a Web page, and is associated with the Web page every time the computer included in the terminal accesses the Web page. And acquiring the media attribute information from the server storing the media attribute information, and updating the media attribute information stored in the local storage of the terminal based on the acquired media attribute information, or the acquired media A step of adding attribute information to the local storage; a step of transmitting an advertisement distribution request and media attribute information stored in the local storage to a server; and a step of receiving identification information of an advertisement corresponding to the advertisement distribution request. Steps and are executed.
An advertisement distribution method for solving the above-mentioned problem is an advertisement distribution method for distributing a program for advertisement distribution to a terminal used by a user together with a Web page, and the computer of the terminal accesses the Web page each time the computer has the Web page. Acquiring the media attribute information from a server associated with the page and storing the media attribute information, and updating the media attribute information stored in the local storage of the terminal based on the acquired media attribute information, or A step of adding the obtained media attribute information to the local storage; a step of transmitting an advertisement distribution request and a media attribute information stored in the local storage to a server; and an identification information of an advertisement according to the advertisement distribution request. And a step of receiving.

A user terminal that solves the above problem is a user terminal that executes an advertisement distribution program embedded in a web page, and stores media attribute information related to the web page each time the web page is accessed. From the server, obtain the media attribute information, update the media attribute information stored in the local storage of the terminal based on the obtained media attribute information, or add the obtained media attribute information to the local storage, The advertisement distribution request and the media attribute information stored in the local storage are transmitted to the server, and the advertisement identification information corresponding to the advertisement distribution request is received.
An advertisement distribution system that solves the above problem is an advertisement distribution system that uses a user terminal that executes an advertisement distribution program embedded in a Web page and a server system that is connected to the user terminal. Each time the Web page is accessed, the media attribute information is acquired from the server system that is related to the Web page and stores the media attribute information, and is stored in the local storage of the terminal based on the acquired media attribute information. The media attribute information stored therein is updated, or the obtained media attribute information is added to the local storage, and an advertisement distribution request and the media attribute information stored in the local storage are transmitted to a server system, and the advertisement distribution is performed. Upon receiving the advertisement identification information in response to the request, the server system System transmits the media attribute information to the user terminal, determines advertisement identification information based on the media attribute information received together with the advertisement distribution request, and transmits the determined advertisement identification information to the user terminal. ..

  According to the present invention, advertisement distribution can be performed by effectively utilizing the user attribute information stored in the "local storage".

It is a figure for explaining a target advertising distribution system concerning an embodiment of the invention. It is a figure which shows the flowchart for demonstrating operation | movement at the time of accessing the web page 3a (with attribute information) of the domain B. It is a figure which shows the timing chart for demonstrating operation | movement at the time of accessing the web page 3a (with attribute information) of the domain B. It is a figure which shows the flowchart for demonstrating operation | movement at the time of accessing the web page 2a (without attribute information) of domain A. It is a figure which shows the timing chart for demonstrating operation | movement at the time of accessing the web page 2a (without attribute information) of the domain A. 7 is a flowchart for explaining the operation of the mobile phone 4. FIG. 6 is a diagram showing an advertisement distribution request transmitted to the processing server 21. It is a figure which shows the local storage 34 of the mobile telephone 4. 6 is a flowchart for explaining the operation of the server group 3. It is a figure for demonstrating the merge process of attribute information.

  Hereinafter, a targeted advertisement distribution system according to an embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a diagram for explaining a targeted advertisement distribution system according to an embodiment of the present invention.

  As shown in the figure, a server group 2, 3, a mobile phone 4, and an advertisement server 5 are connected to a network 1 such as the Internet.

  The server groups 2 and 3 may be implemented by a single computer, or may be configured by a plurality of computers such as a Web server, a processing server, and a database server for each function thereof. The form does not matter. The server group includes, for example, a front server group, a database server group, and a batch server group.

  The front server group is responsible for shaping the execution output of various processes that can be immediately executed in response to a communication request with the client. For example, a web server or the like. The database server group is, for example, a core processing of a service provided by the server group and a processing server and a database that record necessary data. The batch server group periodically acquires data from the database, performs a periodic process, and records the result in the database.

  In the present embodiment, the server group 2 is a server group that manages the Web page 2a of the domain A. The targeted advertisement 11 is displayed on the Web page 2a. More specifically, when the mobile phone 4 accesses the web page 2a of the domain A, the advertisement distribution Java (registered trademark) that realizes a part of the targeted advertisement distribution processing according to the present embodiment embedded in the web page 2a. ) The script program is executed (started) on the mobile phone 4. In the present embodiment, server group 2 does not have attribute information of the user of mobile phone 4.

  The server group 3 is a server group that manages the Web page 3a of the domain B, and controls a part of the targeted advertisement distribution processing according to the embodiment of the present invention. The server group 3 is, for example, a server that manages a part of the targeted advertisement distribution processing according to the embodiment of the present invention and manages the social networking game.

  The server group 3 includes a processing server 21 and a database server 23.

  The processing server 21 is responsible for server side processing of the target advertisement distribution system based on the target advertisement distribution program 22 according to the present embodiment, and the database server 23 is necessary for the advertisement distribution processing of the target advertisement distribution system. Stores various attribute information.

  As shown in the figure, the database server 23 has attribute information (gender, date of birth, address, user level of a social networking game provided by a Web page of domain B, which is associated with user identification information (ID), Game points, etc.) are stored.

  The mobile phone 4 includes a smartphone, a feature phone, and the like, and is a mobile phone that operates on an OS such as Android (R) or iOS (R). Although the mobile phone 4 has been described in the present embodiment, the terminal may be a computer. The computer includes a general desktop computer, a mobile computer, a laptop computer, a tablet terminal, and the like.

  The mobile phone 4 operates on the OS 31 such as Android (R) and iOS (R), and the program 32 that controls the client (terminal) side of the target advertisement distribution process according to the present embodiment, the Web browser program 33, the Web. It has a local storage 34 for the browser program 33. As shown in the figure, the local storage 34 stores attribute information of the user of the mobile phone 4, for example, attribute information such as a mail address and a telephone number.

  The advertisement server 5 stores the URL and the advertisement HTML indicating the advertisement content in association with each other.

  Next, the operation of the targeted advertisement distribution system according to the embodiment of the present invention will be described. First, the operation of accessing the Web page 3a (with attribute information) of the domain B will be described with reference to the flowchart of FIG. 2 and the timing chart of FIG.

  The user accesses the Web page 3a (with attribute information) of the domain B from the mobile phone 4 (S1, T1). An advertisement delivery program (Java script) is embedded in the web page 3a of the domain B, and the advertisement delivery program of this web page 3a is executed (started) on the web browser program 33 of the mobile phone 4. (S2).

  The advertisement distribution program for the Web page 3a acquires attribute information (gender, date of birth, address ...) Related to the user's identification information (ID) from the Web page 3a (database server 23) (S3). Next, the advertisement distribution program of the Web page 3a transmits the attribute information related to the acquired user identification information (ID) and the advertisement distribution request to the processing server 21 (S4, T3).

  When the target advertisement distribution program 22 of the processing server 21 receives the advertisement distribution request, the target advertisement distribution program 22 acquires the attribute information from the local storage 34 of the mobile phone 4 (S5, T4), and the attribute information related to the received user identification information and the acquisition. The attribute information of the local storage 34 is transmitted to the database server 23 (advertisement ID acquisition request: T5).

  The database server 23 determines the identification information of the advertisement to be distributed, based on the attribute information related to the received user identification information and the attribute information of the local storage 34 (decrypted if encrypted). (S6, T6), the attribute information related to the received user identification information and the attribute information of the local storage 34 are merged and encrypted (S7, T7, T8).

  After that, the database server 23 returns to the processing server 21 the attribute information related to the determined advertisement identification information and the encrypted user identification information and the attribute information of the local storage 34 (S8, T9).

  The processing server 21 stores the encrypted attribute information related to the user identification information and the attribute information of the local storage 34 in the local storage 34 (S9, T10), and the determined advertisement identification information in the mobile phone 4. It is transmitted (S10, T11).

  The advertisement distribution program for the Web page 3a of the mobile phone 4 creates a URL having the actual advertisement HTML based on the transmitted identification information of the advertisement (S11, T12), and based on the created URL, the advertisement is created. The advertisement information (HTML) is acquired from the server 5, and the advertisement information is displayed on the web page 3a (S12, T13, T14).

  Therefore, according to the present embodiment, the target advertisement is determined based on the attribute information related to the user's identification information and the identification information of the local storage, so that a more efficient target advertisement can be provided.

  Next, the operation of the advertisement distribution system when accessing the Web page 2a (without attribute information) of the domain A will be described with reference to the flowchart of FIG. 4 and the timing chart of FIG.

  The user accesses the Web page 2a (without attribute information) of the domain A from the mobile phone 4 (S21, T21). An advertisement delivery program (Java script) is embedded in the Web page 2a of the domain A, and the advertisement delivery program of this Web page 2a is executed (started) on the Web browser program 33 of the mobile phone 4. (S22).

  Next, the advertisement delivery program of the Web page 2a sends an advertisement delivery request to the processing server 21 (S23, T22).

  Upon receiving the advertisement distribution request, the target advertisement distribution program 22 of the processing server 21 acquires attribute information from the local storage 34 of the mobile phone 4 (S24, T23), and acquires the acquired attribute information of the local storage 34 in the database server 23. Send (advertisement ID acquisition request: T24).

  The database server 23 determines the identification information of the advertisement to be distributed based on the attribute information of the local storage 34 (decrypted if encrypted) (S25, T25), and the determined identification information of the advertisement. Is returned to the processing server 21 (S26, T26). The processing server 21 transmits the identification information of the advertisement to the mobile phone 4 (S27, T27).

  The advertisement distribution program for the Web page 2a of the mobile phone 4 creates a URL with the actual advertisement HTML based on the transmitted identification information of the advertisement (S28, T28), and based on the created URL, the advertisement is created. The advertisement information (HTML) is acquired from the server 5, and the advertisement information is displayed on the web page 2a (S29, T29, T30).

  Therefore, according to the present embodiment, even when a page of a domain in which attribute information does not exist is accessed, effective attribute information can be provided by using the attribute information of the local storage.

  In the above-described embodiment, the flow of processing is described separately for accessing a page of a domain where attribute information exists and for accessing a page of a domain where attribute information exists. Processing may be standardized by providing a means for determining the presence or absence.

  That is, the terminal determines whether or not the first attribute information related to the identification information of the user of the terminal exists in the server related to the Web page of the predetermined domain accessed, and the first attribute information exists. If so, an advertisement delivery request is transmitted to the advertisement delivery server together with the first attribute information, and if it is determined that the first attribute information does not exist, only an advertisement delivery request is sent to the advertisement delivery server. ..

  The server for advertisement distribution receives the first attribute information and the advertisement distribution request transmitted from the terminal, or the second attribute information stored in the local storage of the terminal when receiving only the advertisement distribution request transmitted from the terminal. When the first attribute information and the advertisement distribution request are received from the terminal, the identification information of the advertisement is determined based on the received first attribute information and the acquired second attribute information, and from the terminal If only the advertisement distribution request is received, the identification information of the advertisement is determined based on the acquired second attribute information, and the determined identification information of the advertisement is transmitted to the terminal.

<Other Embodiments>
In the above-described embodiment, when the program executed on the mobile phone 4 accesses the Web page 3a, the attribute information related to the user's identification information is sent to the processing server 21 together with the advertisement distribution request, and the target of the processing server 21 is sent. The case where the advertisement distribution program 22 acquires the attribute information from the local storage 34 of the mobile phone 4 has been described.

  This embodiment can store the latest attribute information of a plurality of Web pages in the local storage 34 of the mobile phone 4 sent to the processing server 21, and the targeting advertisement is performed based on the latest attribute information. is there.

  Further, in the present embodiment, the data stored in the local storage is stored in a state encrypted in the key-value store (hereinafter referred to as “KVS”) format. Note that the above-described embodiment does not prevent storing data in the KVS storage format.

  Here, the KVS format refers to a method in which a corresponding unique indicator (key) is set for any desired data (value: value) to be stored and these are stored as a pair. In the present embodiment, KVS data (value: value) is encrypted.

  In KVS, a character string or numerical value (called a key) for distinguishing from other data is assigned to the data to be stored, and the data and the data are stored together in a storage device or the like. When reading data, if a preset key is designated, the corresponding data can be retrieved.

  First, the operation of the mobile phone 4 will be described with reference to the flowchart of FIG.

  The user accesses the web page 2a of domain A (without attribute information) or the web page 3a of domain B (with attribute information) from the mobile phone 4 (S31). An advertisement delivery program (Java script) is embedded in the web page 2a of domain A or the web page 3a of domain B, and the advertisement delivery program of the web pages 2a and 3a is the web browser program of the mobile phone 4. It is executed (started) on 33 (S32).

  The advertisement distribution program then determines whether the attribute information is stored in the local storage 34 of the mobile phone 4 (S33).

  If it is determined in S33 that it is stored in the local storage 34, attribute information is added to the advertisement distribution request (S34).

  When it is determined in S33 that the attribute information is not stored in the local storage 34 of the mobile phone 4, or after the local storage 34 is added to the advertisement distribution request in S4, from the server of the Web page accessed by the mobile phone 4. It is determined whether or not the attribute information (hereinafter referred to as "media attribute information" in order to distinguish it from the attribute information stored in the local storage 34) can be acquired (S35).

  Specifically, when the mobile phone 4 accesses the web page 2a of the domain A, the server group 2 of the domain A does not have the attribute information, so it is determined that the server group 2 of the domain A does not have the media attribute information, and the web of the domain B is determined. When the page 3a is accessed, the server group 3 of the domain B has the attribute information and is thus determined to have the media attribute information.

  When it is determined in S35 that the media attribute information can be acquired, the media attribute information is acquired from the server, and the acquired media attribute information is associated with the URL of the Web page and stored in the local storage 34 of the mobile phone 4 ( S36).

  Next, the acquired media attribute information is added to the advertisement distribution request (S37), and the process proceeds to S38.

  When it is determined in S35 that the media attribute information cannot be acquired from the web page server, or after the acquired media attribute information is added to the advertisement distribution request in S7, the advertisement distribution request is transmitted to the processing server 21 (S38).

  After that, the mobile phone 4 determines whether or not a response (attribute information + advertisement identification information) to the advertisement distribution request is received (S39). When it is determined in S39 that the response has been received, the received attribute information is stored in the local storage 34 (S40).

  The advertisement distribution program of the mobile phone 4 creates a URL having an actual advertisement HTML based on the transmitted advertisement identification information (S41), and based on the created URL, the advertisement information from the advertisement server 5 ( HTML) is acquired and the advertisement information is displayed on the Web page (S42).

  FIG. 7 is a diagram showing an advertisement distribution request transmitted to the processing server 21.

  In FIG. 7, (a) is sent when it is determined in S33 that the attribute information is not stored in the local storage 34 and it is determined in S35 that the media attribute information cannot be acquired from the accessed Web page server. 3 shows an advertisement delivery request to be made. That is, when the attribute information cannot be acquired from the local storage 34 and the server of the accessed Web page, only the advertisement distribution request is transmitted.

  (B) is an advertisement distribution request transmitted when it is determined in S33 that the attribute information is stored in the local storage 34 and it is determined in S35 that the media attribute information cannot be acquired from the server of the accessed Web page. Is shown.

  (C) is an advertisement distribution request transmitted when it is determined in S33 that the attribute information is not stored in the local storage 34 and it is determined in S35 that the media attribute information can be acquired from the server of the accessed Web page. Is shown.

  (D) is an advertisement distribution request transmitted when it is determined in S33 that the attribute information is stored in the local storage 34, and when it is determined in S35 that the media attribute information can be acquired from the server of the accessed Web page. Is shown.

  FIG. 8 is a diagram showing the local storage 34 of the mobile phone 4.

  As shown in the figure, the local storage 34 stores media attribute information 41 and attribute information 42.

  As described in S35, the media attribute information 41 is attribute information acquired from the server of the Web page accessed by the mobile phone 4, and is stored in association with the URL of the accessed Web page. If it cannot be acquired, the media attribute information is not stored. In the figure, as an example, an ID associated with a URL (https), sex, date of birth, address, etc. are shown.

  The attribute information 42 stores, as will be described later, attribute information obtained by performing a data merge process on the attribute information and the media attribute information in the database server 23. In the figure, as an example, a mail address, a telephone number, a date of birth, an address, etc. associated with the ID are shown. The attribute information data is stored in KVS format in an encrypted state.

  Note that the data stored in the KVS format of the media attribute information 41 may be decrypted on the server side at the time of use so as to be encrypted.

  Next, the operation of the server group 3 will be described with reference to the flowchart of FIG.

  When the processing server 21 receives the advertisement distribution request from the mobile phone 4 (S51), the advertisement distribution request is delivered to the database server 23. The database server 23 determines whether or not the encrypted attribute information is added to the advertisement distribution request (S52).

  When it is determined in S52 that the encrypted attribute information is not added to the advertisement distribution request, the attribute information basic data is "empty" (S53), and the process proceeds to S55. When it is determined that the attribute information is added, the attribute information is decrypted, the decrypted attribute information is set as "attribute information basic data" (S54), and the process proceeds to S55.

  In S55, the database server 23 determines whether or not the media attribute information is added to the advertisement distribution request (S55).

  When it is determined in S55 that the media attribute information is added to the advertisement distribution request, the media attribute information is merged with the basic attribute information (S56), and the process proceeds to S57. Also, if it is determined in S55 that the media attribute information is not added to the advertisement distribution request, the process proceeds to S57.

  FIG. 10 is a diagram for explaining the merge process of the attribute information in S56.

  The figure shows a case where the decrypted attribute information basic data 51 and the media attribute information 52 are merged to generate new attribute information 53.

  In the figure, the “attribute information basic data” has “Gender” as a key and “male” as data. Similarly, "Birth = 1980-05-04", "Tel = 090-5449-****", "Address = yokohama", "Hobby = tennis", "Pet = cat", "Interest = economy, newspaper". , "Game A level = 5".

  "Media attribute information" is "Gender = male", "Birth = 2980-05-04", "Hobby = dance", "Pet = dog", "Interest = economy, newspaper", "Game B level = 87". , "Game C level = 41".

  In the data merge processing, when a key that does not exist in the attribute information basic data 51 exists in the media attribute information 52, the key and its data are added. Further, when the same key as the key of the attribute information basic data 51 exists in the media attribute information 52, the data of the key is rewritten with the data of the media attribute information. In this embodiment, the case where the data of the media attribute information 52 is prioritized will be described, but the data of the attribute information basic data 51 may be prioritized. Further, new data may be prioritized with reference to the data creation time.

  When data merging is performed according to such a rule, new attribute information 53 is "Gender = male", "Birth = 1980-05-04", "Tel = 090-5449-****", and "Address = It has "yokohama", "Hobby = dance", "Pet = dog", "Interest = economy, newspaper", "Game A level = 5", "Game B level = 87", and "Game C level = 41".

  Next, the database server 23 determines the identification information of the advertisement based on the attribute information (S57), encrypts the data of the attribute information (S58), and encrypts the determined identification information and the data of the advertisement. The attribute information thus obtained is delivered to the processing server 21.

  The encrypted attribute information may be stored in the database server 23 after the attribute information data merged in S56 is encrypted in S58. As a result, the server management company can obtain customer information including many customer local data.

The processing server 21 transmits the identification information of the advertisement delivered from the database server 23 and the attribute information in which the data is encrypted to the browser 33 of the mobile phone 4 as a response (S59).
Therefore, according to another embodiment of the present invention, the user attribute information can be collected from a plurality of servers, and the target advertisement is selected using the collected user attribute information, so that the target advertisement can be more effectively targeted. Advertisements can be displayed.

  Further, the collected identification information from the plurality of servers can be stored only in the local storage 34 of the mobile phone 4 without being stored in the server, so that the number of servers can be reduced.

  Furthermore, since the attribute information is updated each time the Web page is accessed, the latest attribute information can be always maintained.

  Further, even when a web page having no attribute information is accessed, the target advertisement is displayed by using the attribute information stored in the local storage 34 of the mobile phone 4, so that the target advertisement more effective for the mobile phone 4 is displayed. Can be displayed.

  Furthermore, by setting the storage URL to https, it can be used for advertisement distribution on the secure site.

  Although the processing of the processing server 21 and the processing of the database server 23 are described separately in the above-described embodiment, they may be performed by one server.

  Although some embodiments of the present invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the spirit of the invention. These embodiments and modifications thereof are included in the scope and the gist of the invention, and are also included in the invention described in the claims and the scope equivalent thereto.

  In addition, the method described in the embodiment is, as a program that can be executed by a computer (computer), for example, a magnetic disk (floppy (registered trademark) disk, hard disk, etc.), optical disk (CD-ROM, DVD, MO, etc.), It can be stored in a recording medium such as a semiconductor memory (ROM, RAM, flash memory, etc.), or transmitted by a communication medium and distributed. It should be noted that the programs stored on the medium side also include setting programs for configuring software means (including not only execution programs but also tables and data structures) to be executed by the computer in the computer. A computer that realizes the present apparatus reads a program recorded in a recording medium, constructs software means by a setting program in some cases, and executes the above-described processing by controlling the operation by the software means. It should be noted that the recording medium referred to in the present specification is not limited to distribution, but includes a storage medium such as a magnetic disk or a semiconductor memory provided in a device inside a computer or a device connected via a network.

Next, the technical ideas that can be understood from the above-described embodiments and other examples will be added below along with their effects.
[A] The advertisement distribution request added with the first attribute information stored in the local storage of the terminal is received from the terminal, and the advertisement distribution request based on the first attribute information added to the received advertisement distribution request is received. Determine the identification information,
An advertisement delivery method of a server in an advertisement delivery system, which transmits the identification information of the determined advertisement to the terminal.
[B] Determining the identification information of the advertisement includes
The identification information of the advertisement is determined based on the first attribute information and the second attribute information added to the advertisement distribution request and stored in the server related to the Web page accessed by the terminal [ a) The advertisement distribution method described.
[C] The advertisement distribution method according to [b], further comprising: merging the first attribute information and the second attribute information to create new first attribute information.
[D] The advertisement distribution method according to [c], further comprising storing the new first attribute information in the server.
[E] The advertisement distribution method according to [c], wherein the first attribute information and the second attribute information are stored in a key-value store format.
[F] The merging of the first attribute information and the second attribute information is performed by using the data of the key that matches the key of the second attribute information among the keys of the first attribute information as the second attribute. The advertisement delivery method according to [e], which overwrites the information key data.
[G] The merging of the first attribute information and the second attribute information is performed by using the key of the second attribute information, which is not present in the key of the first attribute information, and the data thereof. The advertisement distribution method according to [e], which is added to the attribute information of 1.
[H] The first attribute information stored in the local storage of the terminal is added to the advertisement distribution request, and the advertisement distribution request added with the first attribute information is sent to the server associated with the Web page accessed by the terminal. Send,
An advertisement receiving method for a terminal, which receives, in response to the advertisement distribution request, identification information of an advertisement determined based on the first attribute information from the server.
[I] The advertisement receiving method according to [h], wherein the advertisement delivery request includes the second attribute information of the user acquired from the server.
[J] Receiving new first attribute information in which the first attribute information and the second attribute information are merged,
The advertisement receiving method according to [i], further comprising storing the received new first attribute information as first attribute information in a local storage of the terminal.
[K] means for receiving from the terminal an advertisement distribution request to which the first attribute information stored in the local storage of the terminal is added,
An advertisement distribution system comprising means for determining advertisement identification information based on the first attribute information added to the received advertisement distribution request, and means for transmitting the determined advertisement identification information to the terminal. Server in.
[L] means for adding the first attribute information stored in the local storage of the terminal to the advertisement distribution request,
Means for transmitting an advertisement distribution request to which the first attribute information is added to a server associated with the Web page accessed by the terminal;
A unit for receiving the identification information of the advertisement determined based on the first attribute information from the server in response to the advertisement distribution request.
[M] On the server,
The advertisement distribution request to which the first attribute information stored in the local storage of the terminal is added is received from the terminal,
Causing the identification information of the advertisement to be determined based on the first attribute information added to the received advertisement distribution request,
A program for distributing an advertisement, which transmits the identification information of the determined advertisement to the terminal.
[N] On the terminal,
Let the advertisement distribution request add the first attribute information stored in the local storage of the terminal,
Causing the advertisement distribution request to which the first attribute information is added to be transmitted to a server associated with the Web page accessed by the terminal,
A program for advertisement distribution, which receives identification information of an advertisement determined based on the first attribute information from the server in response to the advertisement distribution request.
[O] A computer-readable information recording medium storing the program according to [m] or [n].

  1 ... Network 2, 3 ... Server group, 2a ... Domain A Web page (with attribute information), 4 ... Mobile phone, 5 ... Advertisement server, 21 ... Processing server, 22 ... Target advertisement distribution program, 23 ... Database server , 31 ... OS, 32 ... Terminal side program, 33 ... Browser, 34 ... Local storage.

Claims (8)

An advertisement delivery program delivered together with a Web page to a terminal used by a user,
In the computer that the terminal has,
Each time the web page is accessed, a step of acquiring the media attribute information from a server system that stores media attribute information that is related to the web page and is information about an individual user who uses the terminal ;
Updating media attribute information stored in the local storage of the terminal based on the obtained media attribute information, or adding the obtained media attribute information to the local storage;
Sending an advertisement distribution request and media attribute information stored in the local storage to the server system;
And a step of receiving identification information of an advertisement in response to the advertisement distribution request.   The advertisement distribution program according to claim 1, wherein the media attribute information includes at least one of a user's individual gender, date of birth, address, and hobby. Transmitting the media attribute information, when said attribute information in the local storage is stored, the attribute information is transmitted together with the media attribute information and the advertisement distribution request to the server system, according to claim 1 or The advertisement distribution program described in 2 . The advertisement distribution program according to claim 3 , wherein new attribute information obtained by merging the attribute information and the media attribute information is acquired, and the attribute information stored in the local storage is updated based on the acquired attribute information. .. The media attribute information, wherein each identification information of the Web page is stored in the local storage, claim 1 ad serving according to any one of 4. A ad delivery method for the user to deliver the ad to the terminal to be used,
The computer that the terminal has,
Obtaining media attribute information from a server system that stores media attribute information each time a web page is accessed , the media attribute information being information relating to the user who uses the terminal and is associated with the web page;
Updating media attribute information stored in the local storage of the terminal based on the obtained media attribute information, or adding the obtained media attribute information to the local storage;
Sending an advertisement distribution request and media attribute information stored in the local storage to the server system;
Receiving advertisement identification information according to the advertisement distribution request; A user terminal for executing an advertisement delivery program delivered together with a Web page,
Each time the Web page is accessed, the media attribute information is acquired from the server system that stores the media attribute information that is related to the Web page and is information about an individual user who uses the user terminal ,
Update the media attribute information stored in its own local storage based on the obtained media attribute information, or add the obtained media attribute information to the local storage,
Sending an advertisement distribution request and media attribute information stored in the local storage to the server system,
A user terminal that receives identification information of an advertisement corresponding to the advertisement distribution request. An advertisement distribution system using a terminal that executes an advertisement distribution program distributed together with a Web page, and a server system connected to the terminal,
If the terminal is
Each time the Web page is accessed, the media attribute information is acquired from the server system that stores the media attribute information that is related to the Web page and is information about the user who uses the terminal .
Update the media attribute information stored in the local storage of the terminal based on the obtained media attribute information, or add the obtained media attribute information to the local storage,
Sending an advertisement distribution request and the media attribute information stored in the local storage to a server system,
Receiving the identification information of the advertisement corresponding to the advertisement distribution request,
The server system is
Transmitting the media attribute information to the terminal,
Determining the identification information of the advertisement based on the media attribute information received together with the advertisement distribution request,
An advertisement distribution system that transmits the identification information of the determined advertisement to the terminal.

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