JP6702950B2 - Method and system for multimedia content - Google Patents

Description

CROSS REFERENCE TO RELATED APPLICATIONS This non-provisional application claims priority to US Provisional Application No. 62/068,867 “Methods and Systems for Multimedia Content” filed October 27, 2014, in full text. Incorporated herein.

The present invention relates to hypermedia links for associating secondary multimedia content with primary multimedia content, in particular self-contained linking of secondary multimedia content to primary multimedia content via microdomains and microwebsites. / Regarding embedding.

The Internet is a global system of interconnected computer networks that link billions of devices around the world using standard Internet Protocol Suite communication protocols, such as TCP/IP. Effectively, the Internet is one of a myriad of private, public, academic, industry, and government networks in the region and world linked by a wide range of electronic, wireless, and optical technologies. The Internet supports a wide range of sources and services, such as the World Wide Web (WWW) interlinked hypertext documents and applications, email-supporting infrastructure, and peer-to-peer networks for file sharing and telephony.

At the same time, how today's wireless communication systems enable consumers, advertisers, and businesses to take advantage of a variety of formats including text, email, video, multimedia, and traditional telephone services (POTS) as well as portable. Fundamentally the interaction, communication, information exchange, storage and use through various portable wireless devices such as telephones (cellphones), personal digital assistants (PDAs), laptops, tablet PCs, portable multimedia players and portable game consoles. It's changing. Electronic content, previously only accessible through large bulky personal computers or computer terminals, has become more lightweight with mobile handheld devices almost everywhere a user travels with advances in semiconductor electronics, displays and wireless communications. Became accessible.

As of April 2014, approximately 3 billion people, or 40% of the world's population, are using the Internet connection. Over the last three decades, most traditional communication media, including telephone, music, movies, and television, have been restructured or redefined by the Internet, with new emerging voice over Internet Protocol (VoIP) and Internet Protocol Television (IPTV). Continue to produce such services. Newspapers, books, and other publications are becoming compatible with website technology or being restructured into blogs and web feeds. The Internet has enabled and accelerated new forms of human interaction through instant messaging, Internet forums, and social networking. Online shopping has fueled both large retailers and small artisans and merchants. Business-to-business and financial services on the Internet affect the supply chain across the industry.

Despite all these advances, however, some basic aspects of user engagement with the content they access and view have remained largely unchanged. Streaming media is a major growth area today. As of mid-2014, streaming video accounts for more than one-third of internet traffic, and on average, people spend twice as much time on the internet as they do on television during normal television viewing time. Due to its large data demand, streaming video accounts for about 75% of all Internet traffic in regions such as North America. However, the user's experience is the same: selecting content to watch and viewing it. The content is not limited to being distributed, and the user can choose to start, pause, resume, etc. whenever desired. Basically, it has provided the exact same functions as the video recorder for the past 40 years. Even when accessed from within a website, the functionality offered to the viewer is not entirely new. Many creators of video content, such as advertisers, music companies, etc., still rely on multiple other Internet and web elements to transform the video they are viewing into something else.

Therefore, it would be beneficial to provide multimedia content producers with a means to facilitate viewer engagement and transactions through direct viewing of multimedia content by users in shareable multimedia content elements. It would also be beneficial to provide extensible content to viewers through access and engagement with items or elements of shareable multimedia content.

Therefore, it would be beneficial to provide multimedia content that simplifies:
Users perform transactions directly within sharable web-based primary multimedia content;
The user completes other relevant functions within the shareable web-based primary multimedia content;
Allows users to embed secondary multimedia content and website functionality into sharable web-based primary multimedia content;
Make primary multimedia content interactive while allowing users to monetize content, viewer analytics, and manage delivery;
The user browses the secondary multimedia content and accesses the secondary multimedia content, etc., which is associated with the primary multimedia content that the user is viewing;
Users purchase products, participate in surveys, view schedules and perform other actions;
Providing website functionality within the item of primary multimedia content so that it is a fluid means of accessing the multimedia content rather than another separate element of the website;
The primary multimedia content is a micro website.

Other aspects and features of the present invention will become apparent to those of ordinary skill in the art by reference to the following description of specific embodiments of the invention in conjunction with the accompanying drawings.

It is an object of the present invention to hyperlink links secondary multimedia content to primary multimedia content, in particular self-contained linking of secondary multimedia content to primary multimedia content through microdomains and microwebsites. By utilizing the embedding, the prior art constraints on providing users with a rich multimedia environment are addressed.

According to one embodiment, a computer-implemented method includes generating, by a computer, a media layer file comprising program code indicating a storage location of a media file configured to be displayed in a graphical user interface; Generating a first canvas layer file comprising program code defining a set of one or more coordinates corresponding to the layers and configured as hypermedia links that trigger the display of the one or more second canvas layers; A program code defining, by a computer, a set of one or more coordinates corresponding to the first canvas layer and the media layer and configured as a hypermedia link that triggers the display of the user interface. Generating a second canvas layer configured to perform data communication between the three-way servers, and based on the computer's respective program code of the media layer, the first canvas layer, and the second canvas layer. Assembling the interactive media file.

According to another embodiment, the system is a development application configured to generate a media layer file, a first canvas file, and a second canvas file in response to one or more inputs received from a designer device. A development server having a processor that hosts a media layer file, a canvas file, and a second canvas file to assemble interactive media files and send the interactive media files to one or more remote servers. A development server further configured and a remote server comprising a processor hosting a media player configured to execute the interactive media file, the remote server configured to request the interactive media file from the development server. , Is provided.

According to another embodiment, a method is for displaying an item of primary multimedia content to a user as a first layer of a display, and for a display comprising at least one hypermedia link icon of a plurality of hypermedia link icons. Overlaying the second layer on the first layer of the display, wherein at least one hypermedia link icon of the plurality of hypermedia link icons is selected to cause a microscopic display within the third layer of the display. Open and display the website.

According to another embodiment, in the above method for multimedia content, the micro-website is one of the plurality of micro-websites selected according to at least one hyper-media link icon of the plurality of hyper-media link icons. An item of primary multimedia content is paused when at least one hypermedia link icon of the plurality of hypermedia link icons is selected; at least one hypermedia link of the plurality of hypermedia link icons The icon is associated with an item in the primary multimedia content and the micro-website associates the hypermedia link icon with at least one of the plurality of hypermedia link icons without the user having to visit another web page. A hyperweb link icon of at least one of the plurality of hypermedia link icons is associated with the item in the primary multimedia content, and the micro-website allows the user to access the item in the primary multimedia content. Secondary multimedia content associated with the item can be accessed and browsed;

According to another embodiment, in the multimedia content-related method described above, at least one hypermedia link icon of the plurality of hypermedia link icons is visible to the user and invisible to the user. , For at least one hypermedia link icon of the plurality of hypermedia link icons that is displayed as a change to an image of an item in the primary multimedia content for the at least one hypermedia link icon of the plurality of hypermedia link icons Displayed as thumbnail images of items in the primary multimedia content; at least one hypermedia link icon of the plurality of hypermedia link icons is associated with the item in the primary multimedia content, and the micro-website allows the user to When the item in the primary multimedia content is selected as a result of accessing and browsing the secondary multimedia content associated with the item in the primary multimedia content, the viewer accesses and browses the primary multimedia content. The secondary multimedia content is presented to the user as an overlay on the primary multimedia content without modifying the web page;

According to another embodiment, a method comprises displaying content to a user associated with an item in primary multimedia content by providing a hypermedia link icon as a second layer of the display presented to the user. And the first layer of the display is primary multimedia content, and when the hypermedia link icon is selected, the content is presented to the user within a micro-website that is displayed as an overlay to a predetermined portion of the primary multimedia content. To be presented.

According to another embodiment, in the above method related to multimedia content, the hypermedia link icon and the micro website are associated with the primary multimedia content.

According to another embodiment, a method comprises sharing primary multimedia content, wherein providing a uniform resource locator and an embed code comprises providing a hypermedia link icon and/or a micro-website. Relatedly, the at least one allows a viewer of the primary multimedia content to access the secondary multimedia content without navigating to another web page.

According to another embodiment, a method relates to the primary multimedia content, the position of the hypermedia link icon in the display image of the primary multimedia content, the time to display the hypermedia link icon, the size of the hypermedia link icon. , Activating the temporary hypermedia link icon and associating the hypermedia link icon with at least one item of secondary multimedia content, the viewer having the temporary hypermedia link icon over the active period. Based on the selection, the secondary multimedia content is presented to the viewer of the primary multimedia content.

Other aspects and features of the present invention will become apparent to those of ordinary skill in the art by reference to the following description of specific embodiments of the invention in conjunction with the accompanying drawings.

Embodiments of the present invention will now be described, by way of example only, with reference to the accompanying drawings.

FIG. 1A illustrates a network environment in which embodiments of the present invention for hypermedia content may be employed.

FIG. 1B illustrates elements of a server and portal-based infrastructure for providing and supporting hypermedia content, according to one embodiment of the invention.

FIG. 1C illustrates a wireless portable electronic device that supports communication with a network, such as that shown in FIG. 1A, and embodiments of the present invention.

FIG. 2 illustrates a visual indicator of hypermedia links in multimedia content provided to a user, according to an embodiment of the invention.

FIG. 3 illustrates evolution of visual indicators associated with hypermedia links in multimedia content presented to a user, according to one embodiment of the invention.

FIG. 4A illustrates generation of a micro-website in multimedia content presented to a user, according to one embodiment of the invention, based on selection of hypermedia links in the multimedia content. FIG. 4B illustrates generation of a micro-website in multimedia content presented to a user according to one embodiment of the invention based on selection of hypermedia links in the multimedia content.

FIG. 5 illustrates the movement of micro-websites within the multimedia content presented to the user according to one embodiment of the present invention based on the selection of hypermedia links within the multimedia content.

FIG. 6 illustrates evolution of visual indicators associated with hypermedia links in multimedia content presented to a user, according to one embodiment of the invention.

FIG. 7 illustrates generation and evolution of a micro-website within multimedia content presented to a user according to one embodiment of the invention.

FIG. 8 illustrates selecting multiple hypermedia links for subsequent viewing and access within an item of multimedia content presented to a user, according to one embodiment of the invention.

FIG. 9 illustrates subsequent retrieval of a plurality of hypermedia links associated with an item of multimedia content selected by a user and presented to the user, according to one embodiment of the invention.

FIG. 10A illustrates another notification presented to a viewer regarding hypermedia links in multimedia content presented to a user, according to one embodiment of the invention. FIG. 10B illustrates another notification presented to a viewer regarding hypermedia links in multimedia content presented to a user, according to one embodiment of the invention. FIG. 10C illustrates another notification presented to a viewer regarding hypermedia links in multimedia content presented to a user, according to one embodiment of the invention. FIG. 10D illustrates another notification presented to a viewer regarding hypermedia links in multimedia content presented to a user, according to one embodiment of the invention. FIG. 10E illustrates another notification presented to a viewer regarding hypermedia links in multimedia content presented to a user, according to one embodiment of the invention. FIG. 10F illustrates another notification presented to a viewer regarding hypermedia links in multimedia content presented to a user, according to one embodiment of the invention.

FIG. 11 illustrates setting of hypermedia links in multimedia content presented to a user according to one embodiment of the invention.

FIG. 12 illustrates setting of hypermedia links in multimedia content presented to a user, according to one embodiment of the invention.

FIG. 13 illustrates components of an exemplary system for developing and delivering interactive media, according to an exemplary embodiment.

FIG. 14 illustrates execution of an exemplary method of creating a new interactive media project that can be delivered to any number of devices, according to an exemplary embodiment.

FIG. 15 illustrates execution of an example method 1700 of delivering a requested interactive media file to a requesting device, according to an example embodiment.

The present invention relates to hypermedia links for associating secondary multimedia content with primary multimedia content, and in particular to self-contained linking of secondary multimedia content to primary multimedia content through microdomains and microwebsites. Regarding embedding.

The following description merely provides exemplary embodiments and is not intended to limit the scope, availability, or configuration of the present disclosure. Rather, the ensuing description of the exemplary embodiments will provide those skilled in the art with an enabling description for implementing an exemplary embodiment. It is understood that various changes may be made in the function and structure of components without departing from the spirit and scope of the appended claims.

As used herein, "portable electronic device" (PED) throughout this disclosure relates to wireless devices used for communications and other applications that require a battery or other independent power energy source. This includes, but is not limited to, mobile phones, smartphones, personal digital assistants (PDAs), mobile computers, pagers, mobile multimedia players, mobile game consoles, laptop computers, tablet computers, electronic readers, and the like.

As used herein, "fixed electronic device" (FED) throughout this disclosure refers to wireless and/or wired used for communications and other applications that require a connection to a fixed interface to obtain power. Refers to a device. This includes but is not limited to laptop computers, personal computers, computer servers, kiosks, game consoles, digital set top boxes, analog set top boxes, internet enabled devices, internet enabled televisions, multimedia players.

As used herein, an "application" (generally referred to as an "app") is a "software application", an element of a "software suite", a computer program designed to cause an electronic device to perform an activity. , But are not limited to computer programs designed to communicate with local and/or remote electronic devices. Thus, an application is different from an operating system (which runs a computer), utilities (which perform maintenance or general purpose tasks), and programming tools (which create computer programs). In general, in the following description of embodiments of the invention, applications are typically presented as software that is permanently and/or temporarily installed on a PED and/or FED.

As used herein, "social network" or "social networking service" means, for example, a social network or social relationship between people who can share interests, activities, backgrounds, or real-world relationships. But not limited to. This includes social networks of US-based services such as Facebook, Google+, Tumbler, Twitter, as well as Nexopia, Badoo, Bebo, VKontakte, Delphi, Hi5, Hyves, iWiW, Nasa-Klaska, Sosa, Klasa, Swe, Nasza-Klaska, Swi, Nasza-Klaska, Swi, Nasza-Klaska, Swi, Nasza-Klaska, Swi, Nasza-Klaska, Swi, Nasza-Klaska, Swi, Nasza-Klaska, Swi, Nasza-Klaska, Swi, Nasza-Klaska, Swi, Nasza-Klass, Swi, Nasza-Klaska, Swi, Nasza-Klaska, Swift, IWiW, Nasza-Klaska, Swi, Nasza-Klaska, Swi. Includes, but is not limited to, Sphere, StudiVZ, Tagged, Tuenti, XING, Orkut, Mxit, Cyward, Mixi, renren, weibo, Wretch.

As used herein, “social media” or “social media service” refers to, but is not limited to, an interactive means by which people generate, share, and/or exchange information and ideas in virtual communities and networks. .. This is not only a social media service for magazines, internet forums, weblogs, social blogs, miniblogs, wikipedia, social networks, podcasts, photos or pictures, videos, ratings, social bookmarks, as well as blogs, photo sharing, video posting, Services include, but are not limited to, bulletin board postings, music sharing, crowdsourcing, voice over IP, and other services. Social media services include, for example, collaborative projects (eg, Wikipedia); blogs and mini-blogs (eg, Twitter ^™ ); content communities (eg, You Tube® or Daily Motion); social networking sites (eg, Facebook ^™). ); virtual game world (eg, World of Warcraft ^™ ); virtual social world (eg, Second Life ^™ ).

As used herein, "enterprise" can refer to, but is not limited to, a provider that provides services and/or products to users, customers, or consumers. This includes, but is not limited to, retail stores, stores, markets, online markets, manufacturers, online retailers, charities, utility companies, service providers. The companies may be owned or controlled directly by the company or may be owned or operated by the franchise under the direction and control of the franchisor.

As used herein, "service provider" is a third party provider that provides services and/or products to businesses and/or individuals and/or groups of individuals and/or devices comprising a microprocessor. Can be, but is not limited to. "Service Provider" includes, but is not limited to, retail stores, stores, markets, online markets, manufacturers, online retailers, utility owners, private label providers, service providers, and Marketed, sold, offered, and/or distributed by a business alone or by businesses and service providers.

As used herein, a "third party" or "third party provider" means a so-called service and/or product of a company and/or an individual and/or a group of individuals and/or a device comprising a microprocessor. It may refer to, but is not limited to, a "commercial-based" provider, where the consumer and/or customer contracts with a third party but is interested in and/or buys and/or receives the actual service and The product is/or is provided through a business and/or service provider.

As used herein, a "user" can monitor, acquire, transmit, process, analyze, etc. biometric data near or remotely to the user, including service providers, third party providers, enterprises, social Through contracts with networks, social media, etc., can refer to individuals or groups of individuals who obtain electronic content, for example, via dashboards, web services, websites, software plugins, software applications, graphical user interfaces. However, it is not limited to them. Users include, but are not limited to, private persons, employees of organizations and/or companies, members of social enterprises, members of charities, men, women, children, teenagers, animals. In the broadest sense, the user further includes software systems, mechanical systems, robotic systems, android systems, etc. that can be characterized by the ability to interact with electronic devices and/or electronic systems that present multimedia content via hypermedia links. It can be, but is not limited to.

As used herein, "user information" can refer to, but is not limited to, user behavior information and/or user profile information. The user information includes biometric information of the user, estimation of the biometric information of the user or prediction/prediction of the biometric information of the user obtained from current and/or past biometric information, user personal information, biographical information of the user, It may also include user demographic information, user financial and/or financial product information.

“Wearable device” or “wearable sensor” is a broader range of general purpose, including “wearable computers” for general purpose or special purpose information technology and media development, worn under, in, on or over a user's clothing. The present invention relates to a small electronic device that is a part of wearable technology. The wearable device and/or the wearable sensor may be a smartphone, smart watch, e-textile, smart shirt, activity tracking device, smart glasses, sensor (eg, environmental, medical, biological, physiological, chemical, atmospheric environment. , Position, neurological sensors), medical systems (eg, drug delivery systems, medical testing systems, medical diagnostic systems), motion sensors, but are not limited thereto.

As used herein, "electronic content" (also referred to as "content" or "digital content") is any type that exists in the form of digital data when stored, transmitted, received, and/or converted. , But not limited to them, one or more of these steps may be analog, but typically digital. Formats of digital content include, but are not limited to, information digitally broadcasted, streamed, or contained in individual files. Non-limiting types of digital content are only common media types such as MP3, JPG, AVI, TIFF, AAC, TXT, RTF, HTML, XHTML, PDF, XLS, SVG, WMA, MP4, FLV, PPT. Not including other types. Digital content can be any type of digital information, such as weather forecasts updated in digital form, GPS maps, ebooks, photos, videos, Vine ^™ , blog posts, Facebook ^™ posts, Twitter ^™ tweets, online TV, etc. Can be included. Digital content is at least one digital data selected, created, modified or transmitted in response to a user request, the request being for example a query, search, trigger, alarm, message. It may be.

As used herein, "content information" refers to content features, content serving constraints, information derived from content features or content serving constraints (referred to as "content derivation information"), and/or related to content. Can refer to any combination of information (referred to as "content-related information") and extensions of the information (eg, information derived from the content-related information), but is not limited thereto.

As used herein, the term "document" may refer to, but is not limited to, machine readable and machine memorable products. A document may be one or more files with embedded files, combinations of files, and links to other files. The file can be any type of text, audio, image, video, etc. A portion of the document provided to the end user can also be considered the "content" of the document. A document may include "structured data" that includes both content (such as wording and images) and an indication of the meaning of that content (eg, email fields and related data, HTML tags and related data, etc.). .. In the context of the Internet, a common document is a web page. Web pages often include content and may include embedded information (such as meta-information, hyperlinks, etc.) and/or embedded instructions (such as JavaScript®). Since documents often have unique addressable storage locations, they are unique by their addressable location, such as the Universal Resource Locator (URL) used as the unique address used to access information on the Internet. Can be specified.

As used herein, "document information" means information contained in a document, information derived from information contained in a document (referred to as "document derivation information"), and/or information related to a document ("document information"). “Related information”) and extensions of the above information (eg, information derived from related information), but are not limited thereto. One example of document derivation information is classification based on the text content of a document. Examples of document-related information include document information from other documents that have links to instant documents, and document information from other documents that link to instant documents.

As used herein, "user interface", also referred to as "controller" or "haptic interface", refers to a device and/or system that captures one or more actions of a user and supplies them to a software application. You can Thus, the user interface can include an image capture/processing system, a motion recognition system, a stylus, a wearable device, a touch screen, a keypad, a mouse, a touchpad, a microphone, a tablet, an accelerometer, a motion recognition system.

"Website", also referred to as a website or simply site, refers to one or more related web pages, which are typically served from a single web domain. Websites are typically hosted by at least one web server accessible via a network such as the Internet or a private local area network through an Internet address known as a Uniform Resource Locator (URL). A web page is a document written in plain text that is typically interleaved with formatting instructions in a hypertext markup language (eg, HTML or XHTML) and accessed and transported using a protocol such as Hypertext Transfer Protocol (HTTP). Optionally, encryption (eg, HTTP Secure (HTTPS)) can be employed to provide security and privacy to users of web page content. In an embodiment of the invention, a micro-website is a website that is accessed directly from a hyper-media link within an item of primary multimedia content that the user can only access through the hyper-media link, the micro-website content being the primary Presented to the user as secondary multimedia content within the multimedia content. According to embodiments of the present invention, micro-websites are only displayed with a network connection, for example hosting primary multimedia content, delivering on access, remotely hosting independent of primary multimedia content. Can be associated with and/or accessible to the primary multimedia content, stored and embedded within the primary multimedia content, or stored separately from the primary multimedia content.

A "web domain" is also a fully qualified domain name, also known as a "domain name" or simply "domain," or more specifically, a full domain name, and its exact location in the tree hierarchy of a domain name system. The domain name to identify. The web domain identifies all domain levels including the top level domain and the root zone. Fully qualified domain names can be distinguished and uniquely interpreted by their lack of ambiguity. In an embodiment of the present invention, a microdomain is a domain that is directly accessed from a hypermedia link within an item of primary multimedia content that the user can only access through the hypermedia link, and the microdomain content is the primary multimedia content. Presented to users as secondary multimedia content within.

Some websites require a contract to access some or all of their content. Contract websites include, for example, numerous business websites, news websites, academic journal websites, gaming websites, file sharing websites, bulletin boards, web-based email, social networking websites, webs that provide real-time stock market data. A site, a website that provides various other services (for example, a website that stores and/or supplies images and files), and the like.

"Multimedia content", also referred to as "content" or "electronic content", as used herein, refers to electronic content that employs a combination of various content or electronic content that employs different types of content. You can Thus, the different or different content can be selected from among, but not limited to, text, audio, still images, videos, computer generated images, and the like.

A "hypermedia link", also known as a "spot", refers to data and refers to a selection of hypermedia links excluding actions such as clicking, swiping, hovering, etc. to make secondary multimedia content an item of primary multimedia content. The element to be presented to the viewer of. The hypermedia links allow viewers to navigate through secondary multimedia content and/or perform certain actions with respect to the items/elements in the primary and/or secondary multimedia content with which the hypermedia link is associated. Other hypermedia links may be included. According to embodiments of the present invention, the hypermedia link provides a non-linear medium for accessing additional information within the item of multimedia content as opposed to outside the item of multimedia content, so that the hypermedia link is provided via the hypermedia link. Items of primary multimedia content with secondary multimedia content that are accessed in the same manner can be shared as with prior art multimedia content.

As used herein, "hypermedia content" refers to multimedia content, such as primary multimedia content or secondary multimedia content that is accessed from primary multimedia content, and hypermedia that operates within the primary multimedia content. It includes hypermedia links that allow direct access to secondary multimedia content within the hypermedia content based on the media links.

FIG. 1A illustrates a network environment 100 supporting hypermedia content systems and hypermedia content delivery applications/platforms (HCS-HCDAP), according to embodiments of the invention, which may employ embodiments of the invention. Such HCS-HCDAP supports, for example, multiple channels and dynamic content. As shown, the first user group 100A and the second user group 100B each interface with the communication network 100. Within a typical communications architecture, remote central switch 180 may include network 100, which may include, for example, long range OC-48/OC-192 backbone elements, OC-48 wide area network (WAN), passive optical networks, wireless links. Through the rest of the communication service provider network. The central exchange 180 is connected to local, regional and international exchanges (not shown for clarity) via the network 100 and via the network 100 a first user group 100A and a second user group 100B. Are connected to a first cellular AP 195A and a second cellular AP 195B, respectively, which provide Wi-Fi cells to each other. The first Wi-Fi node 110A and the second Wi-Fi node 110B are also connected to the network 100, and the second Wi-Fi node 110B is connected to the network 100 via the router 105. The second Wi-Fi node 110B is associated with a company 160 in which the first user group 100A and the second user group 100B are present, for example, Entertainment One ^™ . The second user group 100B includes DSL, dial-up, DOCSIS, Ethernet (registered trademark), G. It may be connected to the network 100 via a wired interface including, but not limited to, hn, ISDN, MoCA, PON, power line communication (PLC), etc., and may or may not be passed through a router such as the router 105.

In the cell associated with the first AP 110A, the first user group 100A may be, for example, a laptop computer 155, a portable game console 135, a tablet computer 140, a smartphone 150, a mobile phone 145, a mobile multimedia player 130, or the like. Various PEDs can be employed. Within the cell associated with the second AP 110B, the second group of users 100B may employ various FEDs including, for example, a game console 125, a personal computer 115, a wireless/Internet enabled television 120, a cable modem 105. . The first cellular AP 195A and the second cellular AP 195B provide, for example, a cellular GSM (registered trademark) (Global System for Mobile Communications) telephone communication service and a 3G and 4G evolutionary service with improved data transfer support, respectively. The second cellular AP 195B provides a service area to the first user group 100A and the second user group 100B in the exemplary embodiment. Alternatively, the first user group 100A and the second user group 100B are geographically separated and are not shown for clarity, but through multiple APs geographically distributed by one or more network operators. The network 100 can be accessed. The first cellular AP 195A provides a service area to an environment 170 that includes a first user group 100A, a second user group 100B and a first user group 100A, as shown. Therefore, the first user group 100A and the second user group 100B are configured according to the specific communication interfaces, ie, IEEE802.11, IEEE802.15, IEEE802.16, IEEE802.20, UMTS, GSM850, GSM900, GSM1800, GSM1900, GPRS. , ITU-R 5.138, ITU-R 5.150, ITU-R 5.280, IMT-1000, etc., to communicate with network 100. As will be apparent to one of ordinary skill in the art, many portable and fixed electronic devices can support multiple wireless protocols at the same time, so that, for example, a user may use GSM services such as telephony or SMS, Wi-Fi/WiMAX data communication. , VOIP, Internet access can be adopted. Therefore, the portable electronic devices in the first user group 100A can form an ad hoc partnership through standards such as IEEE 802.15 and Bluetooth (registered trademark).

Further, the network 100 includes a social network (SOCNETS) 165, a first service provider 170A and a second service provider 170B such as CBS ^™ and NBC ^™ , a first advertising agency 170C such as Wieden & Kennedy and Doga5, and A second advertising agency 170D, a first advertiser 175A and a second advertiser 175B such as Audi ^™ or PepsiCo ^™ , a first channel provider 185A and a second channel provider such as YouTube ^™ or Google ^™. 185B is connected to a first server 190A and a second server 190B that function with other servers not shown for clarity. The first server 190A and the second server 190B are a provider of a hypermedia content system and a hypermedia content distribution application/platform (HCS-HCDAP) that publish an application/platform (HCS-HCDAP) according to an embodiment of the invention; SOCNET or social media (SOME) providers that utilize HCS-HCDAP functionality; SOCNET and/or SOME providers that do not utilize HCS-HCDAP functionality; PEDS and/or FEDS service providers; wired and/or wireless communications One or more aspects of the provider; companies such as Entertainment One ^™ that utilize HCS-HCDAP functionality 160; license database; content database; image database; content library; custom database; website; utilize HCS-HCDAP functionality and/or Further, it can function as a host of a plurality of services associated with a software application downloaded or accessed by the FED and/or PED as a host. The first content server 190A and the second content server 190B may also host other Internet services such as search engines, financial services, third party applications, and other Internet-based services.

Therefore, the consumer and/or the customer (CONCUS) can utilize the PED and/or FED in the enterprise 160 to access, for example, one of the first content server 190A or the second content server 190B, and A web-based that provides the HCS-HCDAP function, which performs operations such as accessing/downloading the application that provides the HCS-HCDAP function according to the embodiment, executes the already installed application, and provides the HCS-HCDAP function. You can run the application or access the content. Similarly, the CONCUS transmits PEDs in the first user group 100A and the second user group 100B via one of the first cellular AP 195A and the second cellular AP 195B and the first Wi-Fi node 110A, or The FED may be used to perform the above or other operations according to embodiments of the invention.

Next, FIG. 1B shows an architecture 1000 according to an embodiment of the present invention. As in FIG. 1A, the network 100 includes a social network (SOCNETS) 165 and a first service provider such as CBS ^™ or NBC ^™. 170A and a second service provider 170B, a first advertising agency 170C and a second advertising agency 170D such as Wieden & Kennedy and Droga5, and a first advertiser 175A and a second advertisement such as Audi ^™ or PepsiCo ^™. The main server 175B, the first channel provider 185A and the second channel provider 185B such as YouTube ^™ or Google ^™ , and the first server 190A are connected. As shown, the server 190A is a first portal 1005 such as public, health, insurance, government web portal; video distribution web portal; marketing/advertising web portal; event attraction, retail web portal; investor PR web portal. ~ Incorporate fifth portal 1025. Accordingly, the items of primary multimedia content and their associated hypermedia links/secondary multimedia content can access and/or be associated with a particular web portal on server 190A. Optionally, a first distribution network 170A and a second distribution network 170B such as CBS ^™ and NBC ^™ , a first advertising agency 170C and a second advertising agency 170D such as Wieden & Kennedy and Draga5, Audi ^™ or PepsiCo ^™. A first advertiser 175A and a second advertiser 175B such as, a first channel provider 185A and a second channel provider 185B such as YouTube ^™ or Google ^™ can be associated with a particular web portal, or It can be associated with a plurality of web portals on one server 190A.

Further, the first server 190A is also associated with, for example, a first database 1030 to a fifth database 1050 representing a content directory; sales & license management; registration; transaction &finance; Also, the first server 190A is associated with the firewall 1060 and other security measures (not shown for clarity) that are associated with protecting the first server 190A from electronic attacks. The interface 1065 is not only the interface requirements for various networks, systems, server clusters, the second server 190B, the network 100, etc., to which the first server 190A is connected, but also the web portal and the first database 1030. Supports various interfaces to interface with the fifth database 1050 and memory not shown for clarity. A CRM & analytics 1070, an interactive code database 1075, financial information 1080, and an interactive list 1085 are also installed in the first server 190A. Interactive code database 1070 and interactive elements of interactive list 1085 (eg, hypermedia links, spots) are available within items of multimedia content via hypermedia links provided by ZED Creative in Charlottetown, Prince Edward Island, Canada. An implementation of a micro website that is accessible and mobile at. Thus, the first server 190A, along with servers including, but not limited to, the second server 190B, provides users, viewers, consumers, advertisers, businesses, third parties, service providers, multimedia content producers, etc. , Provides a subset of the HCS-HCDAP functions applicable to them.

FIG. 1C illustrates an electronic device 204 and a network access point 207 supporting HCS-HCDAP functionality, according to an embodiment of the invention. The electronic device 204 may be, for example, a PED and/or a FED, and may include additional elements above and below. Electronic device 204, such as smartphone 155, access point (AP) 206, such as first AP 110, one or more network devices 207, such as communication servers, streaming media servers, first server 190A and second server. The protocol architecture within the electronic device 204 is also shown as part of a schematic functional diagram of the system 200 including a router such as 190B. The network device 207 may connect to the AP 206 via a combination of networks, wired, wireless and/or optical communication links as described above with reference to FIG. 1 and directly as described above. The network device 207 is connected to the network 100, and includes a social network (SOCNETS) 165, a first service provider 170A and a second service provider 170B such as CBS ^™ and NBC ^™, and a first advertising agent such as Wieden & Kennedy and Doga5. Store 170C and second advertising agency 170D, first advertiser 175A and second advertiser 175B, such as Audi ^™ and PepsiCo ^™, and first channel provider 185A and second, such as YouTube ^™ and Google ^™ . Channel provider 185B is also connected to the network 100.

The electronic device 204 includes one or more processors 210 and a memory 212 coupled to the processor 210. The AP 206 further includes one or more processors 211 and a memory 213 coupled to the processor 210. Examples of non-exhaustive lists of processors 210 and 211 include a central processing unit (CPU), digital signal processor (DSP), reduced instruction set computer (RISC), reduced instruction set computer (CISC), etc. Further, both processors 210 and 211 may be part of an application specific integrated circuit (ASIC) or part of an application specific standard product (ASSP). Examples of non-exhaustive lists of memories 212 and 213 include registers, latches, ROM, EEPROM, flash memory devices, non-volatile random access memory devices (NVRAM), SDRAM, DRAM, double data rate (DDR) memory devices, SRAM, Includes any combination of semiconductor devices such as Universal Serial Bus (USB) removable memory.

The electronic device 204 can include an audio input element 214, such as a microphone, and an audio output element 216, such as a speaker, connected to any of the processors 210. The electronic device 204 can include a video input element 218, such as a video camera or camera, and a video output element 220, such as an LCD display, connected to any of the processors 210. The electronic device 204 also includes a keyboard 215 and a touchpad 217, which is a physical keyboard and touchpad that allows a user to enter content or select functions within one or more applications 222. It may be. Alternatively, the keyboard 215 and touchpad 217 may be predetermined areas of the touch-sensitive element that form part of the display within the electronic device 204. One or more applications 222 are typically stored in memory 212 and can be executed by a combination of processors 210. The electronic device 204 also includes an accelerometer 260 that provides a three-dimensional motion input to the process 210 and a GPS 262 that provides geographical location information to the processor 210.

The electronic device 204 includes a protocol stack 224 and the AP 206 includes a communication stack 225. Within system 200, protocol stack 224 is shown as an IEEE 802.11 protocol stack, but other protocol stacks such as the Internet Engineering Task Force (IETF) multimedia protocol stack may also be utilized. Similarly, AP stack 225 leverages the protocol stack, but has not extended it for clarity. The components of protocol stack 224 and AP stack 225 can be implemented in any combination of software, firmware and/or hardware. The protocol stack 224 includes an IEEE 802.11 compatible PHY module 226 connected to one or more Front-End Tx/Rx & antennas 228, and an IEEE 802.11 compatible MAC module 230 connected to an IEEE 802.2 compatible LLC module 232. Including. The protocol stack 224 includes a network layer IP module 234, a transport layer user datagram protocol (UDP) module 236, and a transport layer communication control protocol (TCP) module 238.

The protocol stack 224 further includes a session layer real-time transport protocol (RTP) module 240, a session announcement protocol (SAP) module 242, a session initiation protocol (SIP) module 244, and a real-time streaming protocol (RTSP) module 246. The protocol stack 224 includes a presentation layer media processing module 248, a call control module 250, one or more audio codecs 252, one or more video codecs 254. The application 222 may use the AP 206 to maintain and/or terminate a communication session with any of the devices 207. Typically, the application 222 will start SAP, SIP, RTSP, media processing, call control modules depending on the purpose. In general, information propagates from the SAP, SIP, RTSP, media movement and call control modules to the PHY module 226 through the TCP module 238, IP module 234, LLC module 232 and MAC module 230.

Those of ordinary skill in the art will appreciate that the components of electronic device 204 may be implemented within AP 206, such components being an IEEE 802.11 compliant PHY module, an IEEE 802.11 compliant MAC module, an IEEE 802.2 compliant LLC. It includes, but is not limited to, one or more components of protocol stack 224, such as module 232. The AP 206 includes a network layer IP module, a transport layer user datagram protocol (UDP) module, a transport layer transmission control protocol (TCP) module, a session layer real time transfer protocol (RTP) module, a session announcement protocol (SAP) module, and a session. It further includes an initiation protocol (SIP) module, a real-time streaming protocol (RTSP) module, a media movement module, a call control module. The mobile and stationary electronic devices represented by electronic device 204 may include one or more additional wireless or wired interfaces in addition to the illustrated IEEE 802.11, which interfaces are IEEE 802.15, IEEE 802.16. , IEEE 802.20, UMTS, GSM850, GSM900, GSM1800, GSM1900, GPRS, ITU-R5.138, ITU-R5.150, ITU-R5.280, IMT-1000, DSL, dialup, DOCSIS, Ethernet, G.I. It can be selected from the group including hn, ISDN, MoCA, PON, power line communication (PLC).

FIG. 2 illustrates an example of a visual indicator of hypermedia links in multimedia content provided to a user according to an embodiment of the invention. Thus, as shown, the viewer is accessing an item of multimedia content 200 associated with the hypermedia link. Therefore, while the item of multimedia content 200 is playing, in this example, the hypermedia link icon 210 appears at a predetermined position and time within the item of multimedia content, as indicated by the time bar 220. Upon selection of the hypermedia link icon 210, related items of linked secondary multimedia content are presented to the user, for example, as shown in FIGS. 4, 5, 7, and 8.

Optionally, the shape of the hypermedia link icon 210 and the boundary parameters such as thickness, color, and transparency with the fill parameters such as fill color, transparency, fill pattern, etc. may be determined according to the viewer's behavior. It may be set according to one or more factors including, but not limited to, a palette of media content 200, a user's preferences for setting hypermedia link icon 210, and a view's preferences for primary multimedia content 200. As is apparent from FIGS. 10A-10E, there are other options besides changing the hypermedia link icon 210 to emphasize the presence of the hypermedia link to the viewer, but as can be seen in FIG. 10E. , Its presence need not be shown to the viewer at all, and selecting the hidden hypermedia link icon 210 triggers the same action. In these examples, additional information about the viewer's preferences can be provided by the advertiser, service by selecting other items that can measure the viewer's actual interest and are not associated with the hypermedia link icon 210. Provide to providers, third-party providers, etc.

FIG. 3 illustrates a first screen image 300A to a fourth screen image 300D representing the evolution of visual indicators associated with hypermedia links in multimedia content presented to a user, according to one embodiment of the invention. .. As shown in the first screen image 300A, the timeline 330 of the primary multimedia content is displayed at the bottom of the first screen image 300A along with the already confirmed hypermedia link icon 310 and the gradually expanding hypermedia link icon 320. The hypermedia link icon 320, which is shown along and gradually expands, changes its appearance over a certain period until the hypermedia link icon 340 is fully expanded as shown in the second screen image 300B, and its appearance is confirmed. This is similar to the appearance of the hypermedia link icon 310 displayed. Optionally, the shape of the hypermedia link icon 320 that occurs, and boundary parameters such as thickness, color, and transparency that accompany the fill parameters such as fill color, transparency, and fill pattern, are displayed at the time of display according to the viewer's operation. Set according to one or more factors including, but not limited to, a palette of primary multimedia content, a user's preferences to set a gradually expanding hypermedia link icon 320, and preferences for views of the primary multimedia content 200. can do. As is apparent from FIGS. 10A-10E, there are other options in addition to the gradually expanding hypermedia link icon 320 to emphasize the presence of hypermedia links to the viewer. Optionally, the gradually expanding hypermedia link icon 320 can have a shape and size similar to the confirmed hypermedia link icon 310, or the gradually expanding hypermedia link icon 320 can be confirmed. The hypermedia link icon 310 may have a different shape and size.

As shown in the third screen image 300C, the timeline of the primary multimedia content 380 is shown along the bottom of the third screen image 300C with the hypermedia link icon 350 already set. Next, as shown in the fourth screen image 300D, the set hypermedia link icon 350 is shown as the disappearing hypermedia link icon 360 together with the new hypermedia link icon 370. Thus, it is self-evident that in addition to having a gradual unfolding appearance as shown in the first image 300A and the second image 300B, the hypermedia link icon is displayed in the third image 300C and the fourth image 300C. It may have an appearance that gradually disappears, as shown at 300D. Optionally, the shape of the hypermedia link icon 320 that gradually disappears and the boundary parameters such as the thickness, the color, and the transparency with the fill parameters such as the fill color, the transparency, and the fill pattern are displayed at the time of display according to the operation of the viewer. Set according to one or more factors including, but not limited to, a palette of primary multimedia content, user preferences for setting progressively expanding hypermedia link icons, and preferences for views of primary multimedia content. be able to.

Obviously, the confirmed hypermedia link icon 310, the gradually expanding hypermedia link icon 320, the fully expanded hypermedia link icon 340, the confirmed hypermedia link icon 350, the new hypermedia link icon 370, etc. Hypermedia link icons include start time or duration, start time and end time, expansion time when the hypermedia link icon appears from zero to the final shape, transition time when the hypermedia link icon disappears from the final shape to zero, etc. It can be associated with timing information. It will also be apparent that the appearance of hyperlink link icons can be gradually evolved over the life of the primary multimedia content.

FIG. 4 illustrates a first screen image 400A-related to generation of a micro-website in multimedia content presented to a user according to one embodiment of the present invention based on selection of hypermedia links in the multimedia content. A fourth screen image 400D is shown. As shown in the first screen image 400A, the timeline 460 of the primary multimedia content is shown along the bottom of the first screen image 400A with the hypermedia link icon 410 already set. Next, when the user selects the confirmed hypermedia link icon 410, the user sets a micro website from the initial frame 430 of the second screen image 400B to the micro website 440 of the third screen image 400C. Through the secondary multimedia content can be accessed. In this example, the primary multimedia content in the first screen image 400A to the third screen image 400C is a pot jellyfish, and the related content presented in the micro website 440 is additional information about the pot jellyfish. Referring to the fourth screen image 400D, the micro-website content is changing, as shown in the second micro-website 450, and the page 455 in the micro-website content has been modified based on the user's selection. There is. In the fifth screen image 400E of FIG. 4B, the second micro-website 450 has a page 455 selector and social media with hyperlink icons for social media services associated with viewers of the primary multimedia content. A bar 470 is included, which is, for example, in response to a user logging in to an application that provides HCS-HCDAP or on a multimedia device that has one of the social media websites or an electronic device with a social network application installed. When browsing content, it is set by associating known social media with the user. Selecting a hyperlink icon in social media bar 470 results in a posting page, such as that shown by posting pop-up 510 in first screen image 500A of FIG. Further, in the second micro website 400E, a link 480 to another function is presented to the user. The cursor 490 is drawn to show that the content itself displayed within the pages of the micro website can be larger than the micro website window to scroll/move the content.

FIG. 5 illustrates first screen images 500A to 500A representing movements of a micro-website in multimedia content presented to a user according to one embodiment of the present invention based on selection of hypermedia links in the multimedia content. 4 shows a screen image 500D of No. 4. As mentioned above, the first screen image 500A is a social media feed screen within a micro-website, where a user can send a message to one or more friends, or a subset/set of contacts. In this example, the user has created a Tweeter ^™ tweet, and when sent (a tweet), the content is posted to the user's Twitter feed. The second screen image 500B and the third screen image 500C show additional captures of the micro-website 520 during use by the user, the captures moving additional content. The content presented to the user in the first screen image 500A to the third screen image 500C along with the content shown in the first image 400A to the fifth image 400E of FIGS. 4A and 4B is a primary multimedia content provider. The content is associated with.

In contrast, selecting the link 480 shown in the fifth screen image 400E of FIG. 4B selects, for example, a provider of primary and secondary content, a provider of secondary multimedia content presented within a micro-website, or a primary and secondary content. The user is provided with access to a search function that can search for additional content provided by a provider of secondary multimedia content. Accordingly, as shown in the fourth image 500D, the user may be prompted to correspond to the primary multimedia content that the user has accessed in the micro-website image 550 and to other secondary multimedia content that others have recently accessed. Will be presented. Therefore, selecting an item triggers the display of primary multimedia content within the micro-website. Similarly, if the list is long, the user can scroll as shown by the scrolled micro-website image 560 of the fifth screen image 500E.

Alternatively, the user can browse from a list of browsed primary multimedia content "My Spot List" within the micro-website 550 of the fourth screen image 500D, by selecting from the options at the top of this page, which list May be a list of the latest items of browsed primary multimedia content, or correspond to the current primary multimedia content, independent of or in response to selection of a hypermedia icon in browsed primary multimedia content. It may be the latest item of browse primary multimedia content attached. For example, a user may simply want to store items of browsed primary multimedia content that have caused the user to access additional content via hypermedia links in a browsed primary multimedia content history list for later retrieval. You can Optionally, the user may store the browsed primary multimedia content, assign it to categories, set, for example, revised topics, and assign the primary multimedia content to a particular topic. Alternatively, the user may set the topic according to human resources, employment, social needs and/or other criteria defined by aspirations and/or conduct.

FIG. 6 illustrates a first screen image 600A to a fifth screen image 600E representing the evolution of visual indicators associated with hypermedia links in multimedia content presented to a user, according to one embodiment of the invention. .. First, referring to the first screen image 600A to the third screen image 600C, the hypermedia link icons 620 to 640 are associated with the vehicles in the advertisement to form the primary multimedia content as driving along the road. .. Therefore, in this example, the hypermedia link icon is associated with a moving element in the primary multimedia content rather than being substantially stationary in the first screen image 300A to the fourth screen image 300D. The correspondence between the hypermedia link icon and the moving element in the primary multimedia content is to identify and interpolate the element in multiple frames, and to identify the element and automatically recognize the hyperlink icon for a user-defined period by pattern recognition. Identifying objects to be associated with, and the user selecting a predetermined number of frames for the hypermedia link icon over a predetermined period of time using various techniques known in the art, including, but not limited to: You can

Alternatively, as shown in the fourth screen image 600D and the fifth screen image 600E, the hypermedia link icon 650 causes the driver's hand to engage the gear shifting device and obscure a portion of the console 660. Then, even if the element to which the icon is related, in this example, the console 660 changes the visibility, the position is maintained. In this example, the viewer of the primary multimedia content selects the hypermedia link icon 650 in the fifth screen image 600E to indicate that the secondary multimedia content associated with the console 660 is provided to the micro website. Of course you will be convinced. If the association of the hypermedia link icon 650 between the fourth screen image 600D and the fifth screen image 600E changes, it is possible to present the hypermedia link icon 650 in a different display and present it to the user.

As will be apparent to those skilled in the art, when the hypermedia link icon is associated with the primary multimedia content and the user pauses the primary multimedia content, the position is not directly specified at the time of the suspension. Can also be interpolated from the last defined time, for example, so that the hypermedia link icon can be made visible or valid.

FIG. 7 illustrates first screen image 700A through fourth screen image 700D related to the generation and evolution of micro-websites in multimedia content presented to a user according to one embodiment of the invention. In this example, hypermedia link icon 710 is active in the primary multimedia content displayed to the user, as shown in first screen image 700A. The selection triggers the primary multimedia content along with the micro-website 740 and the final hypermedia link icons 750-770 to follow the first flow through the third screen image 700C-4th screen image 700D. It However, if the user does not make a selection, the primary multimedia content follows the second flow through the second screen image 700B to the fourth screen image 700D and the last hypermedia link icon 750 to 770. Therefore, in another embodiment of the invention, the micro-website actually replaces the entire displayed image and covers the original content, ie the second screen image 700B, which appears as the micro-website 750. Is actually a nano-website embedded in the micro-website presented to the user when the user selects the hypermedia link icon 710. Therefore, if the hypermedia link icon 710 is not selected, the original content, i.e. the rest of the second screen image 700B, is presented without the micro-website overlay. Thus, as will be appreciated by those skilled in the art, the first element of the primary multimedia content can have a micro-website associated with the hypermedia link icon displaying the secondary multimedia content. The primary multimedia content with associated hypermedia link icon and secondary multimedia content is then used as micro-website content for another hypermedia link icon in another element of the primary multimedia content. You can Thus, the original content with the hyperlink media icon and the secondary multimedia content can be used within another element of the primary multimedia content with the appropriate licensing and legal permission. In this way, the educational facility, for example, builds a course guide that utilizes the multimedia content of the course's advertising elements and provides third-party multimedia content advertisements within the course with associated hypermedia link icons and secondary multimedia content. Can be embedded in. It will be apparent to those skilled in the art that many other nested, layered, embedded, linked multimedia content may be employed without departing from the scope of the present invention.

FIG. 8 illustrates a first screen image 800A associated with selecting multiple hypermedia links within an item of multimedia content presented to a user for subsequent viewing and access according to one embodiment of the invention. ~ Shows a fifth screen image 800E. In the embodiments of the present invention described above with reference to FIGS. 3-7, selecting a hypermedia link icon opens and displays a micro-website for browsing, navigating, closing, and linking to social media. Secondary multimedia content that can be presented to the user. However, in FIG. 8, selecting a hypermedia link icon does not trigger such an action and adds the selected hypermedia link icon to the stack for subsequent display, usage, and linking to social media. .. Therefore, in the first screen image 800A, the user is seeing an item of multimedia content, in this example an advertisement "Back to Blue" by Gap ^{TM at} a clothing store. Next, as shown in the zoom image 850, select the icon associated with the HCS-HCDAP provider to launch the hypermedia link icon for display, otherwise, the primary multimedia content displays the icon. Played without. Therefore,
In the second image 800B, a hypermedia link icon is presented and the hypermedia link icon counter is incremented by "1" in the first insert 800F when one is selected by the user.
-In the third image 800C, the hypermedia link icon counter is presented and, when selected by the user, the hypermedia link icon counter is incremented by "2" in the second insert 800G.
-In the fourth image 800D, the hypermedia link icon counter is presented and, when selected by the user, the hypermedia link icon counter is incremented by "3" in the third insert 800F.
A fifth image 800E shows the end of the ad, allowing the user to play the ad and a summary showing that three hypermedia link icons have been added to the list, in this example the "spot list". Is presented. HCS-HCDAP is a media player of a content service provider as described above.

FIG. 9 illustrates first screen images 900A through 900A related to subsequent retrieval of multiple hypermedia links selected by a user and associated with an item of multimedia content presented to the user according to one embodiment of the invention. 4 shows a screen image 900D of No. 4. Thus, the first screen image 900A that the user has selected in the summary screen described above with respect to the fifth image 800E of FIG. 8 is shown. This triggers the display of the micro-website as shown in the second screen image 900B, and then the zoom image is displayed as shown in the third screen image 900C. The elements displayed include:
Advertisement summary 900E, a summary of the primary multimedia content being viewed;
A data field 900F including the date when the user played the primary multimedia content and selected the hypermedia link icon, and the number of other users who selected one or more hypermedia link icons in the primary multimedia content;
A first hypermedia link item 900G associated with the first hypermedia link icon selected by the user. In this example, items related to “Classic Denim Short” of Gap ^™ ;
A second hypermedia link item 900H associated with the second hypermedia link icon selected by the user. In this example, an item related to “Grey Guital Trap” of Gap _™ ;
A third hypermedia link item 900I associated with the third hypermedia link icon selected by the user. In this example, the items related to "Middown Kalamazoo Guita" of Gibson ^™ .

As shown in the fourth screen image 900D, the specific summary information is presented in association with the display content associated with the first hypermedia link item 900G to the third hypermedia link item 900I. For example, as shown,
・Image of hypermedia link item 900J;
A count of hypermedia link items 900K comprehensively selected by the user;
・Cost of hypermedia link item 900L;
A shopping cart 900M that represents an online shopping portal element that allows the user to add items to the shopping cart for later verification and purchase during the checkout process, as known to those skilled in the art.

For example, by the advertiser in the case of advertising, by the retail store in the case of retail advertising, or through searching the local inventory list of items based on the user's selections until the end of viewing the item of primary multimedia content, the price Information can be provided. In other examples, the primary multimedia content can be provided locally, by city, by state, by country, or internationally. In these different examples, upon receiving the user's selection instruction regarding the hypermedia link icon and the related hypermedia link item, the HCS-HCDAP determines the appropriate content and determines the third screen image 900C and the fourth screen image. It may be provided to the user in subsequent displays, as shown at 900D, or may provide certain elements such as charges and counts to enable or disable the e-commerce feature with other information. You can For example, US advertisements may include items such as books that are not available in Canada due to copyright issues, for example. In this example, HCS-HCDAP, which identifies the viewer's location as Charlottetown, Prince Edward Island, Canada, disables shopping cart 900M, but enables it for viewers in Portland, Maine, USA. Alternatively, HCS-HCDAP can identify that the item is out of stock/discontinued at the retail store and adjust the image presented to the user instead of the shopping cart 900M.

Next, FIGS. 10A-10E show another notification presented to a viewer regarding a hypermedia link icon within an item of multimedia content presented to a user, according to one embodiment of the invention. In this example, the images shown in each of FIGS. 10A to 10F are the paused multimedia display of the French cafe set in the video segment of Rue Brisemiche located in the 4th arrondissement of Paris, France, and at this time, “Le The focus is on Jardin de The. Therefore, the following is shown.
The first screen image 1000A of FIG. 10A including first to fifth hypermedia link icons 1010A, 1020A, 1030A, 1040A, 1050A that utilize the polygonal concept described above with reference to FIGS. 3-9. Boundary and fill parameters for hypermedia link icons are described above by factors including, but not limited to, viewer preferences, primary multimedia content provider preferences, micro-website provider preferences, multimedia content, etc. Is determined as follows;
Second screen image 1000B of FIG. 10B including first to fifth hypermedia link icons 1010B, 1020B, 1030B, 1040B, 1050B that utilize a "matte" window within a predetermined area around the hypermedia link icon;
The third screen image 1000C of FIG. 10C including the first to fifth hypermedia link icons 1010C, 1020C, 1030C, 1040C, 1050C. Although these icons are not displayed to the user, the user is advised to have five active hypermedia link icons, and the user pauses the primary multimedia content, looks for the hypermedia link icon, and browses. Can be resumed;
First to fifth hypermedia link icons 1010D utilizing an "indistinct" window within a predetermined area around the hypermedia link icon, as is apparent from the obscure area 1060 to the clear area 1070 in the insert. 10D, fourth screen image 1000D of FIG. 10D, including 1020D, 1030D, 1040D, 1050D;
The fifth screen image 1000E of FIG. 10E including the first to fifth hypermedia link icons 1010E, 1020E, 1030E, 1040E, 1050E. These icons are not displayed to the user, nor are they advised to exist to encourage the discovery of familiar icons in HCS-HCDAP, as they are employed in game scenarios, educational scenarios, etc. ..
The sixth screen image 1000F of FIG. 10F including the first to fifth hypermedia link icons 1010F, 1020F, 1030F, 1040F, 1050F shown as thumbnails below the sixth screen image 1000F.

It will be appreciated that other methods may be employed and may be used in combination in other embodiments of the invention. For example, after the first appearance as shown in the sixth screen image 1000F, the first screen image 1000A may be displayed for a short time before returning to the format adopted by the sixth screen image 1000F or the third screen image 1000C. Is displayed.

FIG. 11 illustrates setting a hypermedia link icon 1120 in multimedia content 1110 that is subsequently presented to a user according to one embodiment of the invention. Therefore, the user has adopted the HCS-HCDAP editor 1100. Thus, the user has a series of input field areas adjacent to the multimedia content 1110, the input fields being
A first input field 1130 from which one can choose to add a new hypermedia link icon or edit the tag associated with the primary multimedia content;
A second input field 1140 in which the user enters the coordinates and size of the hypermedia link icon (but in other embodiments of the invention, the user selects not only format, size, position, etc., but also element tracking; It's obvious that you can do that,
A third input field 1150 that allows the user to define the timing information for the hypermedia link icon (but it is self-evident that in other embodiments of the invention, the user can select the appearance format, the appearance timing, the disappearance format, the disappearance timing, etc.). And)
A fourth input field 1160 that allows the user to associate a title with the hypermedia link icon,
A fifth input field 1170 that allows the user to associate the microwebsite/secondary multimedia content information with the hypermedia link icon, and is not limited thereto.

Optionally, the user can search/filter/select/edit based on searches for titles, formats, secondary multimedia content, etc. to access stored hypermedia link icons and reduce generation time. it can. In another embodiment of the invention, the thumbnail or other captured image associated with the element associated with the hypermedia link icon is stored in the database, so that the HCS-HCDAP editor 1100 then retrieves the hypermedia link icon, The micro-website and/or secondary multimedia content associated with it can be automatically identified and inserted.

FIG. 12 illustrates a hypermedia link icon 1220 in multimedia content 1210 that is subsequently presented to a user and associated micro-website 1230 and secondary content settings, according to one embodiment of the invention. Therefore, the user has adopted the HCS-HCDAP editor 1200. Thus, the user has a series of input field areas adjacent to the multimedia content 1210, the input fields being
The user adds a new hypermedia link icon, edits tags, searches/adds secondary multimedia content/corresponds to the micro-website 1230 generated by the user's selection of the hypermedia link icon 1220. , Or a first input field 1240, where analytics etc. can be added through the “Intelligence” tab,
A second input field 1250 in which the user enters the coordinates and size of the hypermedia link icon (but in other embodiments of the invention, the user selects not only format, size, position, etc., but also element tracking. It's obvious that you can do that,
A third input field 1260 that allows the user to define the timing information of the hypermedia link icon (but it is self-evident that in other embodiments of the invention, the user can select the appearance format, the appearance timing, the disappearance format, the disappearance timing, etc. And)
A fourth input field 1270 that allows the user to associate a title with the hypermedia link icon,
A fifth input field 1280 that allows the user to select the theme that constitutes the micro-website/secondary multimedia content information associated with the hypermedia link icon;
A sixth input field 1290 that allows the user to associate the micro-website/secondary multimedia content information with the hypermedia link icon, and is not limited thereto.

As will be apparent to those skilled in the art, the theme for constructing the micro-website/secondary multimedia content information provided to the user 1280 is a blank template that provides the user with the condition to fill all the applicable fields. Or, as in the case of large companies such as PepsiCo, Cisco, and Apple, core common information such as branding and social media links has already been set up for users and preconfigured partially completed. It may be a template. Optionally, the theme selectable in the fifth input field 1280 can be associated with the HCS-HCDAP editor 1200, but in other embodiments of the invention, a third party web editor, a third party web publishing tool, etc. It can also be associated.

Therefore, the embodiment of the present invention using the HCS-HCDAP has a rich multimedia content function unlike the current monotonous non-interactive multimedia content, for example, the video currently provided to the user. It will be obvious to provide to the viewer (consumer). Thus, the user may perform additional surveys without leaving the multimedia content that the user is currently browsing and/or accessing the multimedia content within or from the website/web page/application, You can purchase, store, and link content, and get additional information. Therefore, as described above, embodiments of the present invention that utilize HCS-HCDAP provide interactive functionality by embedding flexible, traceable micro-websites within primary multimedia content. Infrastructure for web content, such as micro-websites embedded via HTML frames, can be redistributed and served, while maintaining all micro-website functionality and secondary multimedia content links.

Embodiments of the invention within HCS-HCDAP make hypermedia links and hypermedia link icons associated with micro-websites highly compatible across various platforms without the need for special applications or downloads. It requires few data reads to easily share and distribute HCS-HCDAP multimedia content. Therefore, since HCS-HCDAP multimedia content and associated micro-websites basically utilize a low complexity web framework, the data is widely compatible on multiple operating systems, devices and applications, HCS-HCDAP For every element of multimedia content, it is very user/user/viewer friendly.

In one embodiment of the present invention, the HCS-HCDAP technique is implemented to leverage and interact with one or more layers of data stratification onto one layer (or layers) of multimedia content. Thus, in one embodiment, the primary multimedia content delivered within the HCS-HCDAP framework comprises two layers "accessible" by the user/viewer. Of these two layers of data, the first layer is layer 1 of the primary multimedia content itself, and the second layer is layer 2 of the hypermedia link icon. As mentioned above, the hypermedia link icon can be visible, invisible, etc., depending on the settings determined by the producer of the public primary multimedia content with HCS-HCDAP functionality. These two layers, Layer 1 and Layer 2, contain the coordinates of the hypermedia link icon, the design/size of the hypermedia link icon, the timing information of the hypermedia link icon, and the ID of each associated layer, They are linked together based on a set of parameters that are not limited to them. In this way, the hypermedia link icon can be associated with a particular element within the primary multimedia content, for example a visual element. In other embodiments of the invention, this linking can be further complicated to vary the position of the element during the time the hypermedia link icon is presented as tracked and linked.

When the hypermedia link icon is selected, HCS-HCDAP, in one embodiment of the invention, pauses the primary multimedia content and opens a third layer, layer 3, within the multimedia content. As described above with reference to FIGS. 10 to 10, it provides a micro-website and secondary multimedia content within the site, social media links, navigation functions, etc. Alternatively, the action is logged and the primary multimedia content continues and no additional layers are opened until some later point. Such an alternative is shown in FIGS. Optionally, the micro-website can be minimized and simply present an item of secondary multimedia content, or allow additional information/content to be displayed, users to post social media, purchase items, etc. You may have abundant functions to do. In other embodiments of the invention, the primary multimedia content is not paused, but based on user actions within the micro-website, for example, continue playing, return to point, go to point, go to point. You can go. The size and location of the micro-website can be set by the user of the HCS-HCDAP system that creates the primary multimedia content with micro-website/hypermedia link icon functionality. Thus, a micro-website, according to an embodiment of the invention, is an independent micro-website with fully customizable functionality. Within this window you can navigate data, perform tasks, view images, and access links. Further, engagement with micro-websites is fully traceable and parseable, allowing user actions such as hypermedia link icon selection to be tracked, providing analytics and other functionality. Therefore, the music video is provided with a hypermedia link icon to the element inside, and the music video creator who publishes it with the HCS-HCDAP function, for example, clicks a viewer who associates one or more elements with the hypermedia link icon. You can receive revenue from type actions. Other hypermedia link icons in the music video can simply link to the order page of the musician, music or collection of which it is a part. Revenue per click can be based on simple selections and/or conversions, etc., as is known in the art. The content creator can then receive more complex data and analytics other than the items that have been accessed and/or played.

In some embodiments of embodiments of the present invention, additional layers may be provided to switch visibility of hypermedia link icons in HCS-HCDAP that exposed the primary multimedia content. Thus, this layer, eg layer 4, does not require the user to go back to the first layer 1 content and then the layer 3 content, but without having to move/play back the elements in layer 3 again. You can pause and hide. If the native viewer does not support all or part of the HCS-HCDAP functionality, a viewer plugin can be provided. In such a case, the viewer can turn on the hypermedia link icon display, layer 2, by clicking on the hypermedia link icon with the relevant micro-website, layer 3 open, or by default. You can turn off the hypermedia link icon when it's displayed, so you can still watch your primary multimedia content as you normally would, but select the content you're interested in and see the associated hypermedia link icon and You can also check if an element exists. In other embodiments of the invention, actions that do not trigger hypermedia link icons may also be tracked, allowing content providers to set additional data and/or change other analytics. For example, Audi ^™ publishes an advertisement for a new car, as shown in FIGS. 6 and 7, and when the hypermedia link icon is very hard to see or even visible, the fourth screen image 600D and the fifth screen are displayed. Discovered from the collected data that more viewers tap the background radio and/or the "Stronic" text than select the hypermedia link icon 650 that is part of the advertisement displayed in the image 600E can do. Optionally, layer 2 can be divided into two or more layers, allowing for various levels of hypermedia link icon display that can be turned on or off, activated or activated.

The HCS-HCDAP editor as shown in Figures 11 and 12 can be installed by a user, a third party, etc., or may be a cloud-based HCS-HCDAP editor. The HCS-HCDAP editor performs a step of a user accessing the primary multimedia content and associating the hypermedia link icon with the primary multimedia content and the secondary multimedia content in the resulting micro-website. Content Management System (CMS) and/or Web Editing Toolset (WETS). In common with other CMS/WETS, the HCS-HCDAP editor can be offered in different complexity and/or have the ability to be locked/unlocked based on the user's contract/key. . Thus, the original HCS-HCDAP editor could simply provide the functionality that a limited number of layers would provide to the user, while another example of the HCS-HCDAP editor allows the user to work in multiple layers. However, managing hypermedia link icons on multiple layers provides advanced and/or enhanced functionality to publish/announce content with different options/features based on, for example, viewer capabilities or viewer subscription level. can do.

The user of the HCS-HCDAP editor according to one embodiment of the present invention, once ready to publish, asks for an embedded code to join the primary multimedia content, secondary multimedia content, layers, etc. May be This embed code can be employed as a mechanism to enable analytics even when the primary multimedia content is shared/re-distributed. Users not only view, edit and manage primary multimedia content, secondary multimedia content, layers, etc. within the HCS-HCDAP editor, but also utilize other dashboards to hire data and/or analytics. You can access and take advantage of them. Optionally, the HCS-HCDAP editor may be part of a suite where analytics or the like is accessible to the user through other cloud-based or installed software elements rather than directly in the HCS-HCDAP editor. According to another embodiment of the present invention, a full and limited function HCS-HCDAP editor can be provided, in which a user can enable or disable the display of the primary multimedia content of the layer while displaying the HCS-HCDAP function primary multimedia content. While being viewable, it is possible to provide a full edit function to view, add, and edit the content address, content structure, layer, and related classification code (for example, HTML and CSS).

It will be apparent to those skilled in the art that, according to embodiments of the present invention, multiple types and/or levels of functionality can be incorporated into multimedia content along with the function code in the HCS-HCDAP layer/window. Also, because of the structure of the HCS-HCDAP system, platform, software, etc., the user can embed and add other functions to his portfolio using third party plug-ins such as e-commerce functions. Thus, advertisers can deliver shareable ads that support direct purchase/monetization options for viewers through the HCS-HCDAP feature. Thus, elements of multimedia content can be diffused in views that represent digital stores that are optionally accessible. Full commercial conversion can be achieved directly within the primary multimedia content using the HCS-HCDAP platform according to embodiments of the present invention.

In addition, the resulting public multimedia content is sharable and thus an opportunity to be related, host a complete transaction for a third party website, and pass HCS-HCDAP enhanced multimedia through social media channels. Indicates. In addition, compatibility with third party e-commerce plugins such as Shopify ^™ and GoDaddy ^™ allows HCS-HCDAP-enabled multimedia to access the wider e-commerce market by leveraging existing infrastructure and security. can do.

HCS-HCDAP according to embodiments of the present invention provides a CMS/editor toolset that can be accessed using user and security credentials, for example in cloud-based systems. Therefore, when a client enters the cloud suite, multimedia content can be viewed by clicking on the element the client is viewing (similar to end users accessing the embedded hypermedia link icon later). You can upload and embed the hypermedia link icon. Once the hypermedia link icon is embedded, the user can populate it. In some embodiments of the invention, this can be done using an editor, similar to building a website by selecting a template and uploading and populating content. In some embodiments of the invention, micro-website templates can be optionally set through selection of standard website templates from third party providers or within the HCS-HCDAP software. From this point on, the user can go ahead and embed more spots in the video or publish it publicly. When users create interactive HCS-HCDAP enhanced multimedia content, we will provide uniform resource locator and embed code in cloud-based environment, anywhere on website, blog, through social media, etc. as desired. Can be delivered.

According to the HCS-HCDAP CMS according to the embodiment of the present invention, a user can access and manage all pre-built HCS-HCDAP compatible multimedia contents by moving using tools known in the art. You can By selecting any HCS-HCDAP compliant multimedia content, the user can edit the secondary multimedia content to each micro website associated with the hypermedia link icon, just as when managing a website. And can be updated. Beneficially, the user can update the HCS-HCDAP enabled multimedia content at any time, and the HCS-HCDAP enabled multimedia content will have a copy of the changes through the channel shared/distributed within the cloud-based delivery. be able to.

Among other applications, it will be clear that e-learning represents a subset of the available uses and markets. However, unlike the prior art solutions, HCS-HCDAP-enabled multimedia content drills down into details and develops unique directions, bookmarks, saves, and tags content and shares it with others. be able to. Therefore, according to the technique according to the embodiment of the present invention, the user embeds a detailed background concept and allows the viewer to drill down and analyze a specific concept that is important to the viewer. You can build advanced presentations or tours. For example, a 40-minute demo or lecture video can be viewed for up to the first 5-minute segment so that the viewing time can vary from 5 minutes to a maximum of 40 minutes based on the viewer's various selections through the hypermedia link icon. Although it can be reduced, the user can, for example, advance, retract, or jump forward at his or her own pace, as desired. In addition, different secondary multimedia content can be embedded to suit different learning styles, creating a customized learning solution for each student while maintaining a common technical backbone and material set.

As described above with respect to the embodiments of the present invention, the user has a function of embedding a direct sales channel in the online primary multimedia content. This is accomplished by configuring the primary multimedia content to support micro websites that are embedded and linked to the primary multimedia content. In building this structure, HCS-HCDAP allows users to click on the visible items in the primary multimedia content, open a micro-website in the primary multimedia content on top of the primary multimedia content and perform a complete transaction. The configuration that can be achieved is achieved. The value of this feature depends on how many times between user engagement and purchase completion, as the buyer does not have to leave the primary multimedia content to navigate to the advertiser's website or a third party website to complete the transaction. That step can be omitted. That is, a user can perform transactions at multiple locations on the web from a single point. Through the distribution process of the media marketing campaign, the client can place a digital store in the Internet, and the digital store can be instantly accessed by the viewer when the hypermedia link icon is selected.

Beneficially, when the hypermedia link icon triggers an additional layer of micro-websites, HCS-HCDAP can set up and leverage market strategy information dashboards and engagement analytics. Each hypermedia link micro website is designed according to an embodiment of the present invention to provide the equivalent basic functionality of the website including the functionality specified by the URL. Therefore, embodiments of the present invention employ the same tools available to measure search engine optimization to track hypermedia link click rates, actions performed within each micro-website, etc. be able to.

Exemplary system components

FIG. 13 illustrates components of an exemplary system 1500 that provides interactive media development and distribution according to an exemplary embodiment. In the exemplary system 1500, a media content service 1501 hosts a web-based media development environment on one or more development servers 1503, which designs interactive media content on one or more networks 1513. The designer computer 1507 operated by the user can be accessed. The development server 1503 can store the elements of the media project in the project record of the project database 1505. Development server 1503 can compile the design elements of a particular media project into an interactive media file. The development server 1503 can then deliver the interactive media file to one or more destination devices, such as web services servers 1511a-c or end user device 1509, via one or more networks 1513.

Media content service

In the exemplary system 1500, the media content service 1501 can comprise any number of development servers 1503 and any number of project databases 1505. Media content service 1501 may provide web-based services for generating and delivering interactive media files, eg, presented to end-user device 1509 through web pages or social media outlets hosted by various web service providers 1511. It may be a machine-readable software module that contains the interactive content.

Development server

The development server 1503 is configured to host web-based software applications that generate interactive media files and/or software modules that deliver the interactive media files to any number of destination devices via a computing network 1513. It may be a computing device. Although the exemplary system 1500 is illustrated in FIG. 1500 as having a single development server 1503, it should be understood that the system 1500 can comprise any number of development servers 1503. It should be appreciated that development server 1503 may be any computing device that includes a processor that may be configured to perform one or more of the various tasks and processes described herein.

Development platform

Development server 1503 hosts a web-based software application ("development platform") that develops and designs interactive media files by manipulating logical layers of computational files and program code as compiled into interactive media files. A web server software program configured as described above (for example, Apache (registered trademark), Microsoft IIS (registered trademark)) can be provided. In other words, each layer may comprise operational files or programming that provide the functional and/or aesthetic design elements of the interactive media file. The development platform application can generate and interact with various browser-based graphical user interfaces presented on the designer device 1507. In some embodiments, the development application may include WYSWIG editor functionality used to configure the functional and aesthetic design elements of the interactive media file. In the above embodiments, the development platform application may automatically generate software code for each layer of the interactive media file based on the designer's input to the graphical user interface of the web-based software application. Additionally or alternatively, the designer device 1507 can send various files, data, software code scripts, and other selection inputs to the developer server 1507 to configure the functional and aesthetic design elements of the interactive media file. .

Interactive media files can be developed by compiling multiple logical layers comprising program code, files, or data. Each layer may be a self-contained subset of program code, such as an iFrame, Flash player, or HTML5 container element that directs a web browser on web page functionality. Through the design web-based application, the designer device 1507 can provide input that constitutes the functional and aesthetic elements of a particular layer. The input can include machine-readable pointers to specific design elements that the designer wishes to include in a given layer of an ongoing media project before compiling the design elements together to form an interactive media file. . In some cases, a pointer is a resource that the designer device 1507 can upload files to the development server 1503 by pointing a web browser to a particular file directory that stores files such as media files and store them in the project database 1505. It may be a locator string. In some cases, the pointer may be a uniform resource locator (URL) to a media container, file, or other element hosted by, or otherwise stored on, the provider server 1511a-n of the web service provider 1511. Good.

For example, the media layer can comprise an iFrame that hosts the You Tube® video that the designer wants to include in the interactive media file. Alternatively, the designer can upload the video to a web-based application and embed or convert the video in an HTML5 container element or Flash® player. In this example, the designer can input a URL pointing to the You Tube (registered trademark) video hosted by the You Tube (registered trademark) server 1511a in the selection field. The URL pointer can be stored in the project database 1505 so that whenever a project is viewed and manipulated by a designer, the development server 1503 can display the linked You Tube® video to the You Tube® server. It can be retrieved from 1511a and displayed in the media layer of an ongoing media project. In another example, the development server 1503 receives uploaded media files from the designer device 1507, stores the media files in the project database 1505, and/or converts the media files into Flash® playable files. Or can be configured to embed a media file in an HTML5 element.

When building the functional aspects of an interactive media file, the development server 1503 allows the designer to enter selections that make up a canvas file that is logically layered on the media file. Each canvas file may be a web-based design element such as a container with HTML5 with separate programming code. In some embodiments, the development server 1503 can act as a WYSIWYG code editor for a canvas file and automatically generate the code for the canvas file based on the designer's input to the graphical user interface. The designer can also manually generate the code that forms the basis of the canvas file, or perform other operations. The canvas file can be stored in the project database 1505 in the project record identified by the project identifier of the ongoing media project. Once the interactive media file is compiled by development server 1503, the program code in each canvas layer ultimately provides the functional aspects of the interactive media file. That is, the designer generates one or more canvas files and instructs the development server 1503 to superimpose them on the selected media files, and then associates them with the project identifier and stores the design elements stored in the project database 1505. The development server 1503 may be instructed to generate an interactive media file using (eg, media file, canvas file). The development server 1503 can then compile the program code of the design elements associated with the media project to generate machine-readable software code for the interactive media file.

Development server 1503 can generate, host, update, and deliver media player software modules ("media players") that are configured to interpret, play, and interact with interactive media files. More specifically, the media player may be a computer program configured to interpret and interact with the basic software code of interactive media files. When the interactive media file is accessed by the end user computer 1509 via the web service provider 1151, the software code of the interactive media file is interpreted by the media player instance hosted on the particular provider server 1151a. In operation, the media player can play the media of the interactive media file and deliver the functional design element to the end-user computer 1509 within a self-contained environment embedded within a host web page.

For example, as with traditional embedded web-based functionality such as You Tube® video, the development server 1503 can generate code or links to fetch media from third-party sources, and the browser can currently You can browse our website and access features from third party sources on our current website. The designer can, for example, embed a hyperlink in a social media web page hosted on the social media server 1151b (eg, Facebook®). When the browser of the end-user computer 1509 launches the link, the social media server 1151b can load the media player from the development server 1503 and the program code in the iFrame of the interactive media file causes the third party web service provider 1511 or Pull all functional assets from the project database 1505. However, unlike traditional embedded web features, development server 1503 may generate any number of embedded codes for each layer of an interactive media file, where each layer may include media assets and/or additional web content ( For example, call websites, web-based applications). Thus, the designer does not have to generate software code for the various layers and the server hosting the media player does not need to pull content from multiple sites. When an end user interacts with an interactive media file, there is no requirement to direct the web browser of end user computer 1509 to a new web page, tab, or window, and redirect to a new URL of a third party website. All interactions with interactive media files, including, can be included within the boundaries of the media player displaying the interactive media file on the current website.

Project database

The content media service 1501 can comprise a project database 1505 that stores ongoing and completed media projects in the media project record. Project database 1505 can be hosted by any number of servers that include non-transitory machine-readable storage media and a processor configured to perform the various tasks and processes described herein. The project database 1505 can connect to the development server 1503 and query, fetch, store, and update media records based on the instructions of the development server 1503. In operation, the media project record in the project database 1505 can be identified by the design platform application depending on the project specific value associated with the ongoing media project or interactive media file. When new files and design elements are uploaded or generated, the files can be stored in the project media record of their media project and, optionally, can be associated with a project identifier.

The development server 1503 may also generate and deliver embedded code or hyperlink strings (ie, URLs) associated with the interactive media files compiled from the data and files stored in the media project record. When started or requested by the web provider server 1151a-n or end user device 1509, the web server module or application module of the development server 1503 references the project database 1505 and is identified by an embedded code or hyperlink. Media files can be searched and provided. The project database 1505 can query and fetch interactive media files that have a particular embedded code or hyperlink.

Web service

The web service provider 1511 may be an entity that hosts content, web-based applications, or data that is accessible on the Internet, such as a merchant website (eg, Amazon®, Audi®, Expedia). (Registered trademark)), web-based media content (for example, Instagram (registered trademark), Video (registered trademark), You Tube (registered trademark), CBS (registered trademark), ESPN (registered trademark)), or web-based or It may include providers of cloud services (eg, PayPal®, Google Drive®, Evernote®, Open Table®, Facebook®, LinkedIn®). . Providing a particular product or service may be hosted by provider servers 1511-n that are accessible to development server 1503, designer device 1507, and end user device 1509 on one or more networks 1513, respectively.

The exemplary system 1500 can include any number of provider servers 1151a-n. Provider server 1151a optionally comprises a processor that hosts a web-based software application or website and that executes a software module configured to provide a particular service or thing to a device of system 1500, such as end-user device 1509. It may be a computing device of. In some examples, provider servers 1151a-n may expose an application programming interface (API), which may be a computing device such as development server 1503, or a software module such as interactive media files and media players. And a program code module that enables communication of data values or instructions with the provider servers 1151a-n. To interact with data values and/or instructions with one or more provider servers 1151a-n connected to system 1500, development server 1503 uses the APIs of provider servers 1151a-n when compiled into an interactive media file. A canvas file can be generated with program code that configures the interactive media file to communicate.

As an example, a designer can use a designer application hosted on development server 1503 to generate a canvas file in an interactive canvas layer on a media file. The development server 1503 can generate embedded code of a hyperlink that references a media interactive file in the project database 1505. In this example, after compiling and generating the interactive media file, the designer or end user can embed the media player of the media content service 1501 in the web page, and the media player searches the interactive media file according to the embed code. Configured to play. Alternatively, the embedded code may be provided to the designer or end user and may include code embedded in the program code of a web page or computer application hosted by the provider server 1511a-n. For example, the end-user or designer may enter the embed code as a social media post to fetch the social media provider and interactive media files from the development server 1503 in response to the API of the social media provider server 1151b. The provider server 1151b can be instructed.

User computing device

System 1500 can include any number of client computing devices, such as designer device 1507 and end user device 1509. The client computing devices 1507, 1509 may be any computing device with a processor capable of performing the various tasks and processes described herein. Non-limiting examples of client computing devices 1507, 1509 may include workstation computers, laptop computers, server computers, tablets, mobile devices, etc.

Designer device 1507 may be a computing device used by a designer working on a media project to generate interactive media files. For the designer to create a media project, the designer device 1507 accesses the development platform web application hosted on the development server 1503 via one or more networks 1513a. The web browser application of the designer device 1507 interacts with the development platform application based on the input provided by the designer when interacting with the user interface generated by the development platform and presented through the web browser. .. In some circumstances, designer device 1507 may access provider servers 1151a-n to retrieve files, pointers, or other program code (eg, APIs) before incorporating them into one or more layers of an ongoing media project. Therefore, it can be provided to the development platform application. Also, the designer device 1507 may be provided with embedded code or a hyperlink from the development server 1503 to compile and generate an interactive media file. The designer device 1507 can then include code or hyperlinks embedded in program code hosted by the provider servers 1151a-n.

End-user device 1509 may be a web-based application, a computing service, or any other form of website having a remote call (eg, embedded code, hyperlink URL) to an interactive media file and media player of media content service 1501. It may be any computing device equipped with a web browser capable of accessing the provider servers 1151a to 1151n serving as hosts. In some cases, the end user device 1509 accesses a particular web page hosted by the provider server 1151a-n and then activates a hyperlink or types other input into the user interface while accessing the page. This allows the development server 1503 to instruct the provider servers 1151a-n to request interactive media files and media players. In the above case, the development server 1503 sends the media player and the interactive media file identified by the embedded code or hyperlink sent from the provider server 1511a-n to the development server 1503 when the end user initiates a remote call. can do. The end-user device 1509 can then interact with the interactive media file as if it were a self-contained software application without leaving the current web page. In other words, the end user device 1509 can view and interact with the interactive media file with a media player hosted on the website of the first provider server 1511a, while the base media code of the interactive media file allows the end user device 1509 to interact with the media player. When received through the interactive media file, it can directly communicate with various computing services and interfaces of the second provider server 1511b.

An exemplary method

FIG. 14 illustrates execution of an example method 1600 of creating a new interactive media project that can be delivered to any number of devices, according to an example embodiment. Although the exemplary method 1600 illustrates steps 1602, 1604, 1606, 1608, it should be understood that one or more steps may be omitted or may include additional or alternative steps in other embodiments. . The development server can act as a host for a development platform application that allows a designer to access the designer's device to configure, generate, distribute, and interact with interactive media files. In some embodiments, the development server hosting the development platform application may generate a new project record for the new media project when the designer chooses to start the new media project. Records of media projects can be stored in the project database and can be retrieved by any number of devices, such as development servers, among other possible embed codes or hyperlinks, depending on the project specific value. .

In a first step 1602, the development server hosting the development application receives a pointer to the media file for the media layer of the interactive media file. In some examples, the pointer may be a URL or embed code to a video hosted on a third-party server such as You Tube® or Videoo®. The development server can retrieve the media file and display the media file in a web-based code container, such as an iFrame, in the development application's palette interface to allow the designer to interact with the media file. In some examples, the pointer entered by the user on the client side in the graphical user interface is a file directory pointer that instructs the end user device's web browser to upload the media file identified by the particular file directory pointer. It may be. The development server can store the media layer in the project record as program code. The development server can also store the media file in the media project record when the media file is locally accessible to the development server. The media layer program code may comprise code for making a remote call to a remote media file, such as You Tube® video, or may comprise code for making a call to a media file stored in the project database. it can.

In the next step 1604, the development server can generate a first canvas file based on the size of the media file. In this step, the user can request the development platform application to create an interactive canvas file and place it on the media file. The development server can automatically detect the size of the media file and then generate a container such as an iFrame for the program code. The program code of the first canvas file includes functional or aesthetically designed elements of the first canvas layer that are overlaid on the media layer to perform various interactive functions and/or access third party sources. You can The development server can synchronize the interactive options of the first canvas file and the timing of the media file so that the canvas and media layers are properly synchronized when presented. The internal mapping coordinates of the first canvas file and the media file can be arranged so that a designer can include particular design elements in the canvas file and visually place them in a particular location in the media file. As a result, the design elements introduced into the first canvas layer are displayed predictably at the desired location in the media layer. The first canvas layer may include interactive features and options including, but not limited to, the features and features described in the exemplary embodiments of FIGS. 2-14.

In some cases, the development server may store the first canvas file, design element, machine-readable file, data, or other additional input to the canvas file in the project database.

At the next step 1606, the development server may generate a second canvas file comprising the program code of the second canvas layer and overlay it on the first canvas file and the media file. The second canvas file may be a container for program code, such as an iFrame, configured to perform various functions and/or access third party sources for data. The canvas file can display an interactive interface that is visually presented as an interactive user interface on the media file. When the user interacts with the first canvas file, the second canvas file can provide additional user interface functionality based on the selections available in the first canvas file.

For example, the first canvas file can comprise code that instructs the interactive media file to present a second canvas file that is linked to a selection in the first canvas file. In this example, the media file can present an image of the car and has a first canvas file that allows the user to select, for example, pixels of the tire portion of the car. The first canvas file can then present, for example, a mobile version of the tire purchasing website or a second canvas file displaying a simplified version applet or widget of the tire purchasing website. The program code in the second canvas file can facilitate data communication between the end user device and a server of a third party service provider, such as a tire purchasing website in this example.

In some cases, the development server may store the second canvas file, design elements, machine-readable files, data, and other additional inputs to the second canvas file in the project database.

At the next step 1608, the development server may compile the media file, the first canvas file, the second canvas file into the code of the interactive media file. In this step, the developer server can fetch the file stored in the media project record with the project identifier. The development server can then generate code for the interactive media file, which has a file format that can be consumed by a compatible media player associated with the media content service hosting the development platform. At compile time, the development server can generate embedded code or hyperlinks that direct the development server to project records containing interactive media files.

FIG. 15 illustrates execution of an example method 1700 of delivering a requested interactive media file to a requesting device, according to an example embodiment. Although the exemplary method illustrates steps 1701, 1703, 1705, 1707, other embodiments may omit one or more steps, or may include additional or alternative steps.

In a first step 1701, the development server may receive an interactive media file and media player request from a provider server hosting a web page or web application that includes embedded code or hyperlinks for the interactive media file.

In the next step 1703, the development server can identify the interactive media file that the provider server is calling based on the embedded code. In some cases, the development server may store the interactive media files in cache memory or other easily accessible memory, and may quickly identify suitable interactive media files and send them to the provider server. .. In some cases, the embedded code or hyperlink media file can direct the development server to the media project record in the project database. The media project record can include various files and data used to create the interactive media file. Media project records can store interactive media files. Thus, the development server can fetch the interactive media file from the project record based on the embed code or project identifier of the record indicated by the embed code.

In the next step 1705, the development server determines if there are any updates to the base files or data of the interactive media file, and then only a portion of the interactive development file can be recompiled. Traditional tools, such as Flash®, recompile the entire Flash® media file on the designer's computer if there are changes to the Flash® media file, and then the latest version. Flash media files must be redistributed. However, the development server can deliver media players and interactive media files without recompiling. That is, because the development server can assemble interactive media files at run time, the base code for interactive media files can call the latest versions of media files and canvas files, and the media player can load the latest version of interactive media files. Can be called.

In a next step 1707, the development server may send the interactive media file and/or media player to the remote device that originated the embedded code call.

In the foregoing description, specific details are set forth in order to provide a thorough understanding of the present invention. However, it is understood that embodiments may be practiced without these specific details. For example, the circuits may be shown in block diagrams in order not to obscure the embodiments with unnecessary detail. In other instances, well-known circuits, processes, algorithms, structures, techniques may be shown without unnecessary detail to avoid obscuring the embodiments.

The techniques, blocks, steps and means described above may be implemented in various ways. For example, these techniques, blocks, steps, means may be implemented in hardware, software, or any combination thereof. If implemented in hardware, the processor may include one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processors (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs). ), a processor, a controller, a microcontroller, a microprocessor, other electronics designed to perform the functions described above, and/or combinations thereof.

It should be noted that an embodiment may be described as a process illustrated by a flowchart, a flow diagram, a data flow diagram, a structural diagram, or a block diagram. Although the flowcharts may describe the acts as a sequential process, many of the acts may be performed in parallel or concurrently. Also, the order of operations can be rearranged. The process ends when the operation is complete, but may have additional steps not included in the drawing. A process may correspond to methods, functions, procedures, subroutines, subprograms, etc. When the process corresponds to a function, termination corresponds to the return of the function to the calling function or main function.

Furthermore, embodiments may be implemented in hardware, software, scripting languages, firmware, middleware, microcode, hardware description languages and/or combinations thereof. When executed in software, firmware, middleware, scripting languages and/or microcode, the program code or code segments that perform the necessary tasks may be stored on a machine-readable medium such as a storage medium. Code segments or machine-executable instructions may represent procedures, functions, subprograms, programs, routines, subroutines, modules, software packages, scripts, classes, or combinations of instructions, data structures, and/or program statements. A code segment may be connected to another code segment or hardware circuit by carrying and/or receiving information, data, arguments, parameters and/or memory content. Information, arguments, parameters, data, etc. can be communicated, forwarded, or transmitted via any suitable means such as memory sharing, messaging, tokenizing, network transmission, etc.

In the case of firmware and/or software implementation, the method can be performed using modules (eg, procedures, functions, etc.) that perform the functions described in this document. Machine-readable media tangibly embodying instructions may be used in carrying out the methods described in this document. For example, the software code can be stored in memory. Memory can be implemented within the processor or external to the processor, depending on whether the memory is used to store software code for later execution or when the software is executed. Implementation can vary. As used in this document, the term "memory" refers to any type of long-term, short-term, volatile, non-volatile, or other storage medium, including any particular type of memory or a particular number of memories, Alternatively, the type of medium that stores the memory is not limited.

Further, as disclosed herein, the phrase "storage medium" refers to one or more data storage devices, such as read only memory (ROM), random access memory (RAM), magnetic RAM, core memory, magnetic disk storage. Media, optical storage media, flash memory devices, and/or other machine-readable media for storing information may be represented. The phrase "machine-readable medium" includes, but is not limited to, mobile or fixed storage, optical storage, wireless channels, and/or various other media for storing, including, or carrying instructions and/or data. Not done.

The methods described in this document, in one or more embodiments, can be performed by a machine that comprises one or more processors that receive code segments that include instructions. For any of the methods described in this document, when the instructions are executed by the machine, the machine executes the method. A machine is included that is capable of executing (sequentially or otherwise) a set of instructions that specify the action the machine should take. Thus, an exemplary machine may be exemplified by an exemplary processing system including one or more processors. Each processor may include one or more of a CPU, a graphics processing unit, a programmable DSP unit. The processing system may further include a memory subsystem that includes main RAM and/or static RAM, and/or ROM. A bus subsystem for communication between components may be included. If the processing system requires a display, such a display may include, for example, a liquid crystal display (LCD). When manual data entry is required, the processing system also includes an input device that is one or more of an alphanumeric input such as a keyboard and a pointing control device such as a mouse.

The memory includes a machine-readable code segment (eg, software or software code) that includes instructions that, when executed by the processing system, perform one of the methods described herein. The software may reside entirely in memory, or fully or at least partially resident in RAM and/or processor during execution by the computer system. Thus, the memory and processor also constitute a system that comprises machine-readable code.

In another embodiment, the machine may operate as a stand-alone device or connect to other devices under network deployment, eg, networked. The machine can operate within the capabilities of a server or client machine in a server-client network environment, or as a peer machine in a peer-to-peer or distributed network environment. The machine may, for example, be a computer, a server, a cluster of servers, a cluster of computers, a web appliance, a distributed computing environment, a cloud computing environment, or a set of instructions (sequentially or otherwise) specifying an action to be taken by the machine. Can be any machine capable of performing the above). The word "machine" is taken to include a set of machines that individually or together perform a set (or sets) of instructions that perform one or more of the methods described herein. Good.

The above disclosure of the exemplary embodiments of the present invention has been presented for purposes of illustration and description. This description is not intended to be exhaustive or to limit the invention to the single disclosed embodiment. Many variations and modifications of the embodiments described herein will be apparent to one of ordinary skill in the art in light of the above disclosure. The scope of the invention should be defined only by the appended claims and equivalents of the claims.

Further, in describing representative embodiments of the present invention, the specification has presented the method and/or process of the present invention as a particular sequence of steps. However, the method or process should not be limited to a particular sequence of the steps described, in that the method or process does not depend on the particular order of the steps described in this document. Other sequences of steps are possible, as those skilled in the art will recognize. Therefore, the particular order of the steps set forth in the specification should not be construed as limitations on the claims. Also, any claims as to methods and/or processes of the present invention should not be limited to performing the steps in the order recited, as one of ordinary skill in the art may modify the sequence and still do so. It will be readily understood that it is within the spirit and scope of the invention.

Claims (20)

A computer-implemented method,
Generating by the computer a media layer file comprising program code representing a storage location of the media file configured to be displayed in a graphical user interface;
A first canvas layer comprising program code defining, by a computer, a set of one or more coordinates that correspond to said media layer file and are configured as hypermedia links to trigger the display of one or more second canvas layers. Generate a file,
The computer includes program code defining a set of one or more coordinates corresponding to the first canvas layer file and the media layer file and configured as hypermedia links that trigger the display of a user interface. Generating a second canvas layer file configured to communicate data between the device and a third party server;
Assembling an interactive media file with the computer based on the respective program code of the media layer file , the first canvas layer file , and the second canvas layer file . The computer further comprising receiving a request from a remote server that includes an embedded code identifying the interactive media file, the computer assembling the interactive media file upon receiving the request from the remote server. The method described in. The method of claim 2, wherein assembling the interactive media file further comprises, by the computer, generating an embedded code that identifies the interactive media file. 4. The method of claim 3, further comprising sending, by the computer, the interactive media file to the remote server upon assembling the interactive media file. Transmitting, by the computer, the at least one machine-readable file to the remote server in response to receiving a second request for the at least one machine-readable file triggered from the program code of the interactive media file. The method of claim 4, further comprising: The method of claim 1, wherein the program code of the media layer file indicates that the storage location of the media file of the media layer is hosted on a second remote server. 2. The method of claim 1, further comprising storing, by the computer, at least one of the media layer file, the first canvas layer file, and the second canvas layer file in a media project record of a project database. the method of. 8. The method of claim 7, wherein the program code of the media layer file indicates that the media file of the media layer is stored in the media project record. The computer further comprising generating program code for the second canvas layer that includes at least one hypermedia link configured to execute a second software application in the interactive media file. The method according to 1. By the computer, the executes the program code of the interactive media file, wherein communicating the computer and the data in accordance with the program code of the interactive media file, a third party in response to the program code of the second canvas layer file The method of claim 1, further comprising sending a media player software program configured to communicate data with a computer. System,
A development server comprising a processor that hosts a development application configured to generate a media layer file, a first canvas file, and a second canvas file in response to one or more inputs received from a designer device. And assemble an interactive media file based on the media layer file, the first canvas file, and the second canvas file and send the interactive media file to one or more remote servers. Development server,
A remote server comprising a processor hosting a media player configured to execute the interactive media file, the remote server configured to request the interactive media file from the development server;
A system comprising. The system of claim 11, wherein the media layer file comprises program code that includes a machine-readable pointer to a media file of the media layer file. 13. The system of claim 12, wherein the media player executed by the remote server directs the remote server to retrieve media files from a second remote server hosting one or more media files. The first canvas file comprises program code that defines a set of one or more coordinates corresponding to the media layer file and includes hypermedia links that trigger the display of one or more second canvas layers. Item 12. The system according to Item 11. The media player which is executed by the remote server, in response to the program code of the first canvas files triggered by end user device to select one or more coordinates of the set, the development server and data 15. The system of claim 14, instructing the remote server to communicate. Said second canvas file includes a program code that defines one or more coordinates of a set corresponding to the first canvas file and the media layer file, the set of coordinates, of the interactive media file The system of claim 11, configured as a hypermedia link that triggers the display of a user interface. 17. The system of claim 16, wherein the second canvas file is further configured to communicate data between an end user device and a second remote server hosting a second computing service. The development server is further configured to generate respective files of a media layer file, a first canvas file, and a second canvas file in response to one or more inputs received from a designer's computing device. Item 12. The system according to Item 11. A project database further comprising a non-transitory machine-readable storage medium comprising one or more media records, each record being at least one of the media layer file, the first canvas file, and the second canvas file. 12. The system of claim 11, including one. The development server is further configured to store the media layer file and a plurality of canvas files in a media project record and assemble the interactive media file in response to the media project record when requested by the remote server. The system of claim 11, wherein