JP6742293B2 - Information presenting device, information presenting method, and information presenting program - Google Patents

Description

The present invention relates to an information presentation device, an information presentation method, and an information presentation program.

In recent years, with the dramatic spread of the Internet, advertisement distribution via the Internet has been actively performed. For such advertisement distribution, for example, advertising content such as a company or a product is displayed in an advertising space set in an advertising medium such as a web page, and when the advertising content is clicked by the user, the display of the browser is displayed by the advertiser. There are things that transition to the web page of.

The advertising content displayed in the advertising space is ordered and submitted by, for example, a competitive bidding method. That is, the advertiser submits a bid by designating the bid amount together with information such as a character string to be displayed as advertisement content, a hyperlink indicating the advertiser's web page that is the transition destination, and a distribution period. The higher the bid amount, the higher the priority is displayed (see, for example, Patent Document 1).

Japanese Patent No. 3676999

However, the above-mentioned related art has room for further improvement in supporting the advertiser's decision making regarding advertisement distribution. For example, an advertiser makes a decision on an advertising budget for a specific period and a monthly budget allocation according to the advertising budget, and according to the budget allocation and the advertising category previously allocated to the advertising content, the distribution period Decide the bid price and bid the advertisement content.

However, since the advertising content is extracted based on the content of the web page displayed on the user terminal, the user attribute, the interest category based on the user's behavior history, etc. in response to the distribution request from the user terminal, the advertiser Is not guaranteed to be as profitable as the decisions expected from.

The present application has been made in view of the above, and an object thereof is to provide an information presenting device, an information presenting method, and an information presenting program, which can support an advertiser's decision making regarding advertisement distribution.

The information presentation device according to the present application includes an acquisition unit and a presentation unit. The acquisition unit acquires the transition of the actual value regarding the distribution request of the advertising content and the transition of the actual value regarding the distribution of the advertising content with respect to the distribution request. The presenting unit presents, to the advertiser, presentation information regarding the distribution of the advertising content, based on the transition of the performance value acquired by the acquiring unit. Further, the presenting unit presents to the advertiser, as the presentation information, information about the budget allocation based on a past record of distribution of the advertising content by the advertiser, including a recommended value of future budget allocation.

According to one aspect of the embodiment, it is possible to provide an information presentation device, an information presentation method, and an information presentation program that can support an advertiser's decision making regarding advertisement distribution.

FIG. 1A is a schematic explanatory diagram of an advertisement distribution system according to an embodiment. FIG. 1B is a diagram illustrating an example of the information presentation process according to the embodiment. FIG. 2 is a block diagram showing a configuration example of the advertisement submission server according to the embodiment. FIG. 3 is a diagram illustrating a specific example of the supply record included in the record information. FIG. 4 is a diagram showing a specific example of the demand record included in the record information. FIG. 5 is a diagram showing a specific example of the evaluation result by the evaluation unit. FIG. 6 is a flowchart showing a processing procedure executed by the advertisement submission server according to the embodiment. FIG. 7 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement submission server.

Hereinafter, embodiments of an information presentation device, an information presentation method, and an information presentation program according to the present application will be described in detail with reference to the drawings. The present invention is not limited to the embodiments described below. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

In the following, a case where the information presentation device according to the embodiment is the advertisement submission server 100 in the advertisement distribution system will be described as an example.

[1. Overview of information presentation processing]
First, the outline of the information presentation process according to the embodiment will be described. FIG. 1A is a schematic explanatory diagram of an advertisement distribution system 1 according to the embodiment. Further, FIG. 1B is a diagram illustrating an example of the information presentation process according to the embodiment. Note that FIG. 1A also serves as a diagram showing a configuration example of the advertisement distribution system 1 according to the embodiment.

As illustrated in FIG. 1A, the advertisement distribution system 1 according to the embodiment includes a user terminal 10, an advertiser device 50, an advertisement submission server 100, and an advertisement distribution device 200. These various devices are connected via a communication network N so that they can communicate with each other in a wired or wireless manner. Further, the number of each device included in the advertisement distribution system 1 shown in FIG. 1A is not limited to that shown. For example, the advertisement distribution system 1 may include a plurality of user terminals 10, a plurality of advertiser apparatuses 50, and a plurality of advertisement distribution apparatuses 200.

As shown in FIG. 1A, in the advertisement distribution system 1, the submission information is transmitted from, for example, the advertiser device 50 managed by the advertiser. The submission information is information including advertisement content and bid amount, and is submitted to the advertisement submission server 100 via the communication network N.

The advertiser device 50 is realized by a server device or, for example, an information processing terminal similar to the user terminal 10 described later. The advertiser device 50 generates and transmits various kinds of information according to the operation by the advertiser and the function of the advertiser device 50. For example, the advertiser device 50 generates the above-mentioned submission information and transmits it to the advertisement submission server 100 via the communication network N.

The advertisement submission server 100 is managed by, for example, a media company. The advertisement submission server 100 is a server device that manages the submission of advertisement content. The submitted submission information is subjected to a predetermined examination, and the advertisement content of the submission information that has passed the examination is placed in an advertisement DB (database). ) 101.

In addition, the advertisement submission server 100 executes information presentation processing, which will be described later, generates presentation information regarding advertisement distribution, and transmits the presentation information to the advertiser apparatus 50.

On the other hand, the user terminal 10 used by the user transmits a distribution request (hereinafter, simply referred to as “request”). The request is a distribution request for the advertisement content to be displayed in the advertisement frame set in the web page received by the user terminal 10 from a web server (not shown).

The user terminal 10 is an information processing terminal such as a mobile phone including a smartphone, a tablet terminal, a desktop PC (Personal Computer), a notebook PC, or a PDA (Personal Digital Assistant). The user terminal 10 also includes a wearable device that is an eyeglass-type or clock-type information processing terminal.

A browser is installed in the user terminal 10, for example. Upon receiving the web page from the above-mentioned web server, the browser of the user terminal 10 transmits a request corresponding to the advertisement space set in the web page to the advertisement distribution device 200.

The request is transmitted via the communication network N to, for example, the advertisement distribution device 200 managed by the medium company. The advertisement distribution device 200 is a device that distributes advertisement content, and according to a request received from the user terminal 10, the advertisement DB 101 is based on the content of the web page displayed on the user terminal 10, the user attribute, the interest category, and the like. The advertisement content is extracted (assigned) from and distributed to the user terminal 10. Further, the advertisement distribution device 200 accumulates the record information regarding the distribution of advertisements in the record DB 201. The performance information includes, for example, the transition of the performance value regarding the above-described request and the transition of the performance value regarding the distribution of the advertising content with respect to the request.

By the way, the advertiser decides in advance the advertisement budget for a specific period and the budget allocation for each month according to the advertisement budget, and submits the advertisement content according to the decided budget allocation. However, since the advertising content is extracted based on the content of the web page displayed on the user terminal 10, the user attribute, the interest category, and the like as described above, it is not always expected from the decision of the advertiser. It is not always delivered in a way that makes it profitable. In other words, the "supply" of the advertising content from the advertiser does not always have a request corresponding to the "supply", that is, "demand".

However, in other words, when the advertiser can know the past performance value or the evaluation value corresponding to the specific period, for example, when the advertiser makes a decision such as budget allocation for the specific period, the advertiser Will be a great help to your decision making.

Therefore, in the information presentation process according to the embodiment, when the advertiser makes a decision on the budget allocation of the advertisement budget in the specific period, the advertiser is presented with the information regarding the advertisement distribution based on the performance information. For example, in the information presentation process according to the embodiment, when the input of a specific period and the total of the advertising budget to be consumed in the specific period is received from the advertiser, the past actual value corresponding to the specific period and the The evaluation value of the past performance value is presented to the advertiser device 50. Further, the recommended value of the budget allocation in the specific period with respect to the total of the input advertisement budget is presented to the advertiser device 50.

A more specific description will be given with reference to FIG. 1B. Note that FIG. 1B is an example of the information presentation screen according to the embodiment, which is displayed on the advertiser device 50. As shown in FIG. 1B, in the information presentation process according to the embodiment, for example, the advertisement submission server 100 inputs, for example, the type of interest category, the specific period, and the total advertisement budget from the advertiser via the information presentation screen. Accept. Here, as shown in FIG. 1B, for example, the type “XX” of the interest category, the period designation “6” month to “12” month of the specific period, and the total budget “7000” of the advertisement budget to be consumed are the advertiser. It is assumed that the "execute" button has been pressed. In such a case, the advertisement submission server 100 first acquires the past record information of the corresponding advertiser during the specific period. As the performance information, for example, the past sales performance for each advertisement category and the request amount for each interest category are acquired from the performance DB 201.

Then, the advertisement submission server 100 evaluates the balance between supply and demand in advertisement distribution based on the acquired past sales record and the request amount for each interest category. For example, the advertisement submission server 100 calculates, as an evaluation value, a ratio of sales for each advertisement category to the request amount for each interest category of the user, “average successful bid record” in the example of FIG. 1B. The “average successful bid record” is, as shown in the figure, an “indication of the bid price” that is referred to by the advertiser. Then, the advertisement submission server 100 generates presentation information to be presented to the advertiser, including the evaluation value, transmits it to the advertiser apparatus 50, and causes the advertiser apparatus 50 to display it. The presentation information is information that supports an advertiser's decision making regarding advertisement distribution, and for example, as shown in FIG. 1B, for a specified interest category, for example, for each month from June to December of the “previous period”. It includes "budget allocation results", "request amount results", "advertising sales results", "average successful bid results", and the like. In the example of FIG. 1B, in order to make the following description easy to understand, it is assumed that the total of the “budget allocation results” in the “first period” was “7000”, which is the same as the total budget input this time.

In addition, as shown in FIG. 1B, the presentation information includes, for example, a “budget allocation recommended value” for each month from June to December of the “next period”. The “budget allocation recommended value” is set as an initial value, for example, a value obtained by applying the budget allocation ratio in each month of the past “budget allocation result” to the newly input budget total. Then, the advertisement submission server 100 adjusts the value based on, for example, the “average successful bid record” and presents it as the presentation information. The “budget allocation recommended value” is a guideline for the advertiser to newly make a budget allocation decision. Of course, after being presented, it is reviewed by the advertiser and changed accordingly. be able to.

For example, in the example shown in FIG. 1B, the average successful bid result for “September” in the previous term is “12”, which is smaller than the average successful bid results for other months. This indicates that, in view of past results, “September” is a target month for advertisers, as the price category in the bid for advertisement distribution is not intense in the interest category “XX”. .. In such a case, in the information presentation processing according to the embodiment, based on the “average successful bid record”, the “budget allocation recommended value” is adjusted to be larger in the next “September” than in the previous term and presented to the advertiser. (Refer to the part surrounded by the closed curve U1 in the figure). Therefore, the advertiser, for example, based on such information, "September" is a target more than other months, and therefore "2500", which is a value larger than "300" in the previous term, is presented as the recommended value for the next term. It can be determined that it has been. Then, the advertiser can determine the budget allocation for the next "September" based on the "2500" while adjusting the value if necessary.

Further, for example, in the example shown in FIG. 1B, the average successful bid results of “June”, “August”, “November”, and “December” in the previous term are “90”, which are higher than those of “September” described above. It can be seen that it is a month of intense price competition. In such a case, in the information presentation process according to the embodiment, based on the “average successful bid record”, for example, in the next “June”, “August”, “November”, and “December”, “budget allocation recommendation” is performed. The “value” is adjusted so as to be smaller than that of the previous period and presented to the advertiser (see the part surrounded by the closed curve D1 in the figure). Therefore, based on such information, the advertiser, for example, "June" or "August" is a month in which price competition is intense, and therefore a value smaller than the value of the previous period is presented as the recommended value of the next period, and decreases. It can be determined that the minutes are assigned to “September”. Then, the advertiser can determine the budget allocation for the next “June” or “August” while adjusting the value based on each recommended value if necessary.

That is, in the information presentation process according to the embodiment, the transition of the actual value regarding the request of the advertisement content and the transition of the actual value regarding the distribution of the advertisement content with respect to the request are acquired, and based on the transition of the acquired actual value, the advertisement Presenting the presentation information regarding the distribution of the content to the advertiser. According to the information presentation process according to the embodiment, the advertiser can receive the presentation information generated so as to include the past supply record, demand record, evaluation result of these in advertisement distribution, and budget allocation. Therefore, for example, when making a decision on the budget allocation of the advertising budget in a specific period, it is possible to determine an appropriate budget allocation. That is, according to the information presentation processing according to the embodiment, it is possible to support the advertiser's decision making regarding advertisement distribution.

Heretofore, the sales record for each advertisement category has been used as the supply record, and the request record record for each interest category of the user has been used as the demand record. However, the present invention is not limited to this. For example, as the supply record, the inventory record record for each advertisement category may be used. Further, as the demand record, a record of the number of user accesses may be used.

Hereinafter, the advertisement submission server 100 that performs the information presentation processing as described above, and the advertisement distribution system 1 including the advertisement submission server 100 will be described in detail.

[2. Advertisement submission server 100]
Next, a configuration example of the advertisement submission server 100 will be described with reference to FIG. FIG. 2 is a block diagram showing a configuration example of the advertisement submission server 100 according to the embodiment. It should be noted that FIG. 2 shows only the components necessary for explaining the advertisement submission server 100, and omits the description of general components.

As shown in FIG. 2, the advertisement submission server 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The advertisement submission server 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator who uses the advertisement submission server 100, and a display unit (for example, a liquid crystal display) for displaying various information. Display, etc.).

(About communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 110 is connected to the communication network N by wire or wirelessly, and transmits/receives information to/from the user terminal 10, the advertiser device 50, and the advertisement distribution device 200 via the communication network N.

(About storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disc. In the example of FIG. The performance information 122, the evaluation information 123, and the advertisement DB 101 are stored.

(About submission information 121)
The submitted information 121 is information regarding the advertisement content submitted from the advertiser device 50. The submission information 121 includes, for example, an advertiser ID for identifying an advertiser, advertisement content, an advertisement category assigned to the advertisement content, a bid amount, and the like.

(About achievement information 122)
The record information 122 is information about the past record related to advertisement distribution, and includes, for example, a change in record value related to the above-mentioned request and a change in record value related to distribution of the advertisement content with respect to the request. The performance information 122 is acquired from the performance DB 201 of the advertisement distribution device 200 by the acquisition unit 132 described later. Here, specific examples of the record information 122 are shown in FIGS. 3 and 4. FIG. 3 is a diagram showing a specific example of the supply record included in the record information 122. Further, FIG. 4 is a diagram showing a specific example of the demand record included in the record information 122.

As shown in FIG. 3, as the supply record in advertisement distribution, for example, the transition of sales for each advertisement category such as “finance/insurance” or “real estate” can be used. Note that this is an example, and the stock quantity or the like may be used as described above. Further, as another example, the number of distributions or the like can be used.

Further, as shown in FIG. 4, as the demand record in the advertisement distribution, the transition of the request amount for each interest category of the user such as “finance/insurance” or “real estate” can be used. Note that this is also an example, and the number of user accesses and the like may be used as described above.

The achievement information 122 may be information obtained by the obtaining unit 132 processing the information obtained from the achievement DB 201 of the advertisement distribution device 200 as necessary. The record information 122 is used in the evaluation process executed by the evaluation unit 133 described later.

(About evaluation information 123)
The evaluation information 123 is information about an evaluation result of evaluating past performances related to advertisement distribution, and the evaluation result is stored by the evaluation unit 133 described later.

(About advertisement DB 101)
The advertisement DB 101 is a database that stores an advertisement content group that the advertisement submission server 100 has received and has passed a predetermined examination. For example, the advertisement distribution device 200 extracts the advertisement content corresponding to the request from the advertisement content group stored in the advertisement DB 101.

(Regarding the control unit 130)
The control unit 130 is a controller, and various programs (information presentation program) stored in a storage device inside the advertisement submission server 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). (Corresponding to an example) is implemented by using the RAM as a work area. The control unit 130 is, for example, a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As illustrated in FIG. 2, the control unit 130 includes a reception unit 131, an acquisition unit 132, an evaluation unit 133, a generation unit 134, and a presentation unit 135, and functions and actions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 2, and may be another configuration as long as it is capable of performing the information processing described later. The connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 2 and may be another connection relationship.

(About the reception unit 131)
The reception unit 131 receives the submission information from the advertiser device 50 via the communication network N and the communication unit 110, and stores it in the submission information 121. Further, the reception unit 131 performs a predetermined examination based on the submitted information 121 whether the advertisement content is appropriate for distribution and stores the advertisement content that has passed the examination in the advertisement DB 101. In addition, when the advertiser device 50 determines, from the advertiser device 50, the budget allocation of the advertisement budget for the advertisement of a certain category from the advertiser device 50, the acceptance unit 131 is the total of the above-described specific period and the advertisement budget that the advertiser wants to spend during the specific period. Accepts input.

(About the acquisition unit 132)
When the reception unit 131 receives the total of the specific period and the advertising budget, the acquisition unit 132 acquires past performance information about the corresponding advertiser from the performance DB 201 of the advertisement distribution device 200 and proceeds to the performance information 122. Store. The acquisition unit 132 may process the information acquired from the performance DB 201 as necessary and store the processed information in the performance information 122.

(About the evaluation unit 133)
The evaluation unit 133 evaluates the balance between demand and supply in advertisement distribution based on the performance information 122. For example, the evaluation unit 133 calculates an evaluation value indicating the relationship between the transition of the actual value regarding the request and the transition of the actual value regarding the distribution of the advertising content with respect to the request, based on the actual result information 122. In the present embodiment, specifically, the evaluation unit 133 calculates the average successful bid record described above as an evaluation value. In the case of the example of the performance information 122 shown in FIG. 3 and FIG. 4, the evaluation unit 133 calculates, for example, the ratio of the sales of each advertisement category to the request amount of each interest category of the user, that is, the average successful bid result as the evaluation value. .. The evaluation unit 133 also stores the evaluation result based on the calculated evaluation value in the evaluation information 123.

Here, a specific example of the evaluation result by the evaluation unit 133 is shown in FIG. FIG. 5 is a diagram showing a specific example of the evaluation result by the evaluation unit 133. Note that FIG. 5 is a specific example showing only the evaluation results for the category “education/qualification” for the sake of easy understanding.

The evaluation unit 133 calculates an average successful bid record relating to the user's interest category “education/qualification” as an evaluation value based on the specific example of the performance information 122 shown in FIGS. 3 and 4, and changes in the evaluation value are It is derived as an evaluation result as shown in FIG. In the example of FIG. 5, regarding the category “education/qualification”, it can be seen that December and April are months when the average successful bid record is small, that is, the price competition is not intense (see M1 and M2 in the figure). ).

On the other hand, it can be seen that November and March are months in which the average successful bid record is large, that is, the months in which price competition is intense (see M3 and M4 in the figure). By receiving the evaluation result, the advertiser can obtain useful information when making a decision regarding the budget allocation of the advertising budget in the specific period.

(Regarding the generation unit 134)
Returning to the description of FIG. 2, the generation unit 134 will be described next. The generation unit 134 generates presentation information to be presented to the advertiser based on the performance information 122 and the evaluation information 123. The presentation information includes information on at least one of past performance regarding advertisement distribution, budget allocation, distribution period, and bid amount.

Specifically, the generation unit 134 generates, for example, the presentation information including the past performance information such as the budget distribution, the request amount, the sales record, and the average successful bid record in each month of the first period of the specific period illustrated in FIG. 1B. .. The generation unit 134 also generates presentation information including future information, such as the recommended budget allocation value in each month of the next period of the specific period, which is also shown in FIG. 1B. For example, the generation unit 134 uses a predetermined coefficient or the like according to the average successful bid result, so that for a month in which the average successful bid result in the previous term is smaller than a predetermined value, the budget allocation is increased so as to increase the budget allocation in the next term. Calculate the recommended value. In such a case, the generation unit 134 may generate the presentation information including that the recommended budget allocation value, in other words, the budget allocation ratio is larger than that in the previous period. Further, the generation unit 134 also calculates the recommended budget allocation value so that the budget allocation becomes small in the next period, for example, for the month in which the average successful bid record in the previous period is larger than the predetermined value, by using the above-described coefficient and the like. In such a case, the generation unit 134 may generate the presentation information including that the budget allocation recommended value, in other words, the budget allocation ratio is smaller than the previous term.

It should be noted that the generation unit 134 may generate presentation information that prompts adjustment of the distribution period, not limited to budget allocation. In this case, in the case of the example shown in FIG. 5, the generation unit 134, for example, does not have a strong price competition, so that the advertisement content of “education/qualification” is set for December and April, which are so aimed by the advertiser. The presentation information to advise that the distribution period should be increased may be generated. Further, the generation unit 134 may generate presentation information to the effect that the bid price is reviewed. In addition, the generation unit 134 calculates recommended values such as the delivery period and the bid price based on the evaluation result of the evaluation unit 133 and the like as the above-described budget allocation recommended value, and the predicted actual value together with the budget allocation recommended value. May be added to the presentation information.

In addition, the generation unit 134 reflects the predicted actual value in the real-time information 122 in real time and optimizes the actual theoretical value from the actual-information 122 by using, for example, a machine learning algorithm. The presentation information may be generated by generating a model and using the model.

(About the presentation unit 135)
The presentation unit 135 transmits the presentation information generated by the generation unit 134 to the advertiser device 50 and presents it to the advertiser. Based on the presented information, the advertiser appropriately reviews the budget allocation of the advertising budget in the specific period and makes a decision.

[3. Processing procedure of advertisement submission server 100]
Next, a processing procedure executed by the advertisement submission server 100 according to the embodiment will be described. FIG. 6 is a flowchart showing a processing procedure executed by the advertisement submission server 100 according to the embodiment.

As shown in FIG. 6, the advertisement submission server 100 receives a specific period and an advertisement budget from the advertiser (step S101). Then, the advertisement submission server 100 acquires the past record of each interest category (step S102).

Then, the advertisement submission server 100 calculates the average successful bid result based on the past results (step S103). Then, the advertisement submission server 100 generates presentation information to the advertiser including the calculated average successful bid record (step S104).

Then, the advertisement submission server 100 presents the presentation information to the advertiser (step S105), and ends the processing.

[4. Hardware configuration]
The advertisement submission server 100, the user terminal 10, the advertiser apparatus 50, and the advertisement distribution apparatus 200 according to the above-described embodiments are realized by, for example, a computer 60 having a configuration shown in FIG. 7. Hereinafter, the advertisement submission server 100 will be described as an example. FIG. 7 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the advertisement submission server 100. The computer 60 includes a CPU (Central Processing Unit) 61, a RAM (Random Access Memory) 62, a ROM (Read Only Memory) 63, an HDD (Hard Disk Drive) 64, a communication interface (I/F) 65, and an input/output interface (I). /F) 66, and a media interface (I/F) 67.

The CPU 61 operates based on a program stored in the ROM 63 or the HDD 64, and controls each part. The ROM 63 stores a boot program executed by the CPU 61 when the computer 60 is activated, a program dependent on the hardware of the computer 60, and the like.

The HDD 64 stores a program executed by the CPU 61, data used by the program, and the like. The communication interface 65 corresponds to the communication unit 110, receives data from another device via the communication network N, sends the data to the CPU 61, and transmits the data generated by the CPU 61 to the other device via the communication network N. ..

The CPU 61 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input/output interface 66. The CPU 61 acquires data from the input device via the input/output interface 66. Further, the CPU 61 outputs the generated data to the output device via the input/output interface 66.

The media interface 67 reads a program or data stored in the recording medium 68 and provides the program or data to the CPU 61 via the RAM 62. The CPU 61 loads the program from the recording medium 68 onto the RAM 62 via the media interface 67 and executes the loaded program. The recording medium 68 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) and a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

For example, when the computer 60 functions as the advertisement submission server 100 according to the embodiment, the CPU 61 of the computer 60 realizes each function of the control unit 130 by executing the program loaded on the RAM 62. Further, the HDD 64 stores the data in the storage unit 120. The CPU 61 of the computer 60 reads these programs from the recording medium 68 and executes them, but as another example, these programs may be acquired from another device via the communication network N.

[5. Other]
Further, of the processes described in the above embodiment, all or part of the processes described as being automatically performed may be manually performed, or the processes described as manually performed may be performed. All or part of the process can be automatically performed by a known method. In addition, the processing procedures, specific names, information including various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Further, each component of each device shown in the drawings is functionally conceptual and does not necessarily have to be physically configured as shown. That is, the specific form of distribution/integration of each device is not limited to that shown in the figure, and all or part of the device may be functionally or physically distributed/arranged in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

For example, the reception unit 131 and the acquisition unit 132 illustrated in FIG. 2 may be integrated. Further, for example, the information stored in the storage unit 120 may be stored in a predetermined storage device provided outside via the communication network N.

In the above-described embodiment, the balance between supply and demand in advertisement distribution is evaluated based on the record information 122, for example, the average successful bid record for each interest category is calculated. However, the submission information 121 is an element of such evaluation. May be added to. For example, the transition of the bid amount included in the submission information 121 may be accumulated and used as a past supply record.

Further, the above-described embodiments and modified examples can be appropriately combined within a range in which the processing content is not inconsistent.

[6. effect〕
The advertisement submission server 100 (corresponding to an example of an “information presenting device”) of the advertisement distribution system 1 according to the embodiment includes an acquisition unit 132 and a presentation unit 135. The acquisition unit 132 acquires the transition of the actual value regarding the request for the advertisement content (corresponding to an example of the “delivery request”) and the transition of the actual value regarding the delivery of the advertisement content for the request. The presentation unit 135 presents the presentation information regarding the distribution of the advertising content to the advertiser based on the transition of the actual value acquired by the acquisition unit 132. As a result, it is possible to support the advertiser's decision making regarding advertisement distribution.

In addition, the presentation unit 135 presents to the advertiser, as presentation information, information regarding at least one of a past record regarding distribution of the advertising content of the advertiser, future budget allocation, a distribution period, and a bid amount. Accordingly, it is possible to support the advertiser's decision making regarding advertisement distribution based on at least one of past performance, budget allocation, distribution period, and bid amount.

Further, the presentation unit 135 sets the actual sales value for each category assigned to the advertising content as the actual value related to the delivery of the advertising content for the request, and determines the request amount for each interest category assigned to the user who receives the advertising content. Present the presentation information that is the actual value related to the request. Such evaluations using the interests of users and demands corresponding to the interests as an element can support the decision making of the advertiser regarding the delivery of advertisements targeting, for example, potential users.

The presentation unit 135 also presents presentation information including an average successful bid record, which is the ratio of sales for each category to the request amount for each interest category. As a result, it is possible to support the advertiser's decision making regarding the distribution of advertisements based on the average successful bid record.

Further, the presentation unit 135 presents presentation information including a specific period designated by the advertiser, the total budget, and a recommended value of budget allocation in the specific period calculated based on the average successful bid record. This allows the advertiser to be provided with a guideline regarding budget allocation. That is, it is possible to support the advertiser's decision making regarding advertisement distribution.

In addition, the presentation unit 135 presents to the advertiser so that the budget allocation and the distribution period are increased for a month in which the average successful bid record is smaller than other months (corresponding to an example of “period”). As a result, it becomes possible for the advertiser to support the decision making of the advertiser for increasing the budget allocation and the distribution period for the month in which price competition is not intense from the past results.

The presentation unit 135 presents to the advertiser, as the presentation information, the predicted actual value calculated based on the above-mentioned ratio, in addition to the actual value related to the distribution of the advertising content with respect to the request and the actual value related to the request. This allows the advertiser to implement a solution to optimize the budget for ad delivery.

As described above, the embodiments of the present application have been described in detail with reference to the drawings. However, this is an example, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the modes described in the section of the disclosure of the invention. The present invention can be implemented in other forms described above.

Also, the above-mentioned "section (module, unit)" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

1 Advertisement Distribution System 10 User Terminal 50 Advertiser Device 100 Advertisement Submission Server 101 Advertisement DB
110 communication unit 120 storage unit 121 submission information 122 actual result information 123 evaluation information 130 control unit 131 reception unit 132 acquisition unit 133 evaluation unit 134 generation unit 135 presentation unit 200 advertisement distribution device 201 actual result DB

Claims (9)

An acquisition unit that acquires the transition of the actual value regarding the distribution request of the advertisement content, and the transition of the actual value regarding the distribution of the advertisement content with respect to the distribution request,
A presentation unit that presents, to the advertiser, presentation information related to the distribution of the advertising content, based on the transition of the actual value acquired by the acquisition unit ,
The presentation unit is
As the presentation information, including the recommended value of the budget allocation of the future, information presentation and said that you present the information about the budget allocation based on historical experience related to the distribution of the advertising content of the advertiser to the advertiser apparatus. The presentation unit is
Further, as the presented information, claim 1, wherein the presenting historical track record related to the distribution of the advertisement content of the advertiser, at least information about one of the delivery period and bid amount to the advertiser The information presentation device described in 1. The presentation unit is
The actual value of sales for each category assigned to the advertising content is used as the actual value for delivery of the advertising content in response to the delivery request, and the request amount for each interest category assigned to the user who receives the advertising content is delivered. The information presentation apparatus according to claim 2, wherein the presentation information is presented as a performance value related to a request. The presentation unit is
The information presenting apparatus according to claim 3, wherein the presentation information including the average successful bid record, which is a ratio of sales for each category to the request amount for each interest category, is presented. The presentation unit is
The presentation information including the specific period designated by the advertiser, the total budget, and the recommended value of the budget allocation in the specific period calculated based on the average successful bid record is presented. 4. The information presentation device according to item 4. The presentation unit is
The information presenting apparatus according to claim 4 or 5, wherein the advertiser is presented to increase the budget allocation and the distribution period for a period when the average successful bid record is smaller than other periods. The presentation unit is
As the presentation information, in addition to the actual value regarding the distribution of the advertising content with respect to the distribution request and the actual value regarding the distribution request, a predicted actual value calculated based on the ratio is presented to the advertiser. The information presentation device according to claim 4, 5 or 6. A method of presenting information executed by a computer,
An acquisition step of acquiring the transition of the actual value regarding the distribution request of the advertisement content and the transition of the actual value regarding the distribution of the advertisement content with respect to the distribution request;
Based on the transition of the acquired actual value by the acquisition process, only contains a presentation step of presenting the presentation information related to the distribution of the advertising content to an advertiser,
The presentation step is
As the presentation information, information about the budget allocation based on past performance of the advertisement content distribution of the advertiser, including a recommended value of future budget allocation, is presented to the advertiser. .. An acquisition procedure for acquiring the transition of the actual value related to the distribution request of the advertisement content, and the transition of the actual value related to the distribution of the advertising content with respect to the distribution request,
A presentation procedure of presenting presentation information related to distribution of the advertising content to an advertiser based on the transition of the actual value acquired by the acquisition procedure ,
The presentation procedure is
As the presentation information, including the recommended value of the budget allocation of the future, information presentation and said that you present the information about the budget allocation based on historical experience related to the distribution of the advertising content of the advertiser to the advertiser program.

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