JP6767334B2 - Decision device, decision method, and decision program - Google Patents

Description

The present invention relates to a determination device, a determination method, and a determination program.

In recent years, there has been known a method of delivering a series of advertisements (hereinafter, may be simply referred to as "a series of advertisements") related to each other to a terminal device used by a user. For example, as a method of delivering a series of advertisements to a terminal device used by a user, for example, an advertisement delivery method called an advertisement jack is known. In such advertisement distribution, for example, a series of advertisements related to a specific advertiser or a series of advertisements related to a specific content are distributed.

Japanese Unexamined Patent Publication No. 2014-075006

However, with the above prior art, it is difficult to properly determine whether to deliver a series of related advertisements. For example, since behavior patterns related to content browsing and the like differ depending on the user, it is difficult to obtain a desired advertising effect when a series of advertisements are uniformly distributed. Specifically, when a series of related advertisements are delivered at a timing when the user is unlikely to concentrate on viewing the advertisements delivered to the terminal device, the user is informed that the advertisements delivered to the terminal device are related. Difficult to recognize. In such a case, it is difficult to obtain the desired advertising effect even if a series of advertisements are delivered.

The present application has been made in view of the above, and an object of the present application is to provide a determination device, a determination method, and a determination program for appropriately determining whether to deliver a related series of advertisements.

The determination device according to the present application includes an acquisition unit that acquires information on the user's behavior history in a plurality of terminal devices used by the user, and the plurality of determination devices based on the information on the user's behavior history acquired by the acquisition unit. A plurality of advertisements related to each other in a terminal device which is one of a plurality of terminal devices used by the user according to a time zone in which the user concentrates on accessing the content distribution device by the terminal device of the above. It is characterized by having a decision unit for deciding whether to deliver a series of advertisements, which is an advertisement of.

According to one aspect of the embodiment, there is an effect that it is possible to appropriately determine whether to deliver a series of related advertisements.

FIG. 1 is a diagram showing an example of a determination process according to an embodiment. FIG. 2 is a diagram showing a configuration example of the advertisement distribution device according to the embodiment. FIG. 3 is a diagram showing an example of the action history information storage unit according to the embodiment. FIG. 4 is a diagram showing an example of the advertisement information storage unit according to the embodiment. FIG. 5 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 6 is a flowchart showing an example of the determination process according to the embodiment. FIG. 7 is a diagram showing an example of a time zone in which a series of advertisements according to the embodiment is delivered. FIG. 8 is a diagram showing an example of a determination process according to a modified example. FIG. 9 is a diagram showing a configuration example of the advertisement distribution device according to the modified example. FIG. 10 is a diagram showing an example of the action history information storage unit according to the modified example. FIG. 11 is a diagram showing an example of a range in the scroll direction in the list content. FIG. 12 is a flowchart showing an example of the determination process according to the modified example. FIG. 13 is a diagram showing an example of a time zone in which a series of advertisements according to a modified example are delivered. FIG. 14 is a hardware configuration diagram showing an example of a computer that realizes the function of the advertisement distribution device.

Hereinafter, the determination device, the determination method, and the embodiment for carrying out the determination program (hereinafter referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the determination device, determination method, and determination program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

(Embodiment)
[1. Decision processing]
First, an example of the determination process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of a determination process according to an embodiment. The advertisement distribution device 100 shown in FIG. 1 provides a distribution service that distributes an advertisement displayed together with the content distributed by the content distribution device 50. In the following, a case where the content distribution device 50 distributes the list content VC10 in which the contents CT11 to CT14 (see FIG. 11) and the advertisement display areas AR11 to AR13 (see FIG. 11) are arranged will be described as an example. In the following, a case where the list content VC10 is a web page will be described as an example. The list content VC10 may be content displayed by a predetermined application. In this case, the predetermined application may be an application that displays the content distributed by the content distribution device 50. In the following, when the contents CT11 to CT14 are not distinguished, the contents CT may be used. Further, in the following, when the advertisement display areas AR11 to AR13 are not distinguished, the advertisement display area AR may be used.

As shown in FIG. 1, the distribution system 1 includes a terminal device 10, a content distribution device 50, and an advertisement distribution device 100. The terminal device 10, the content distribution device 50, and the advertisement distribution device 100 are connected to each other so as to be communicable by wire or wirelessly via a predetermined communication network (not shown). The distribution system 1 shown in FIG. 1 may include a plurality of terminal devices 10, a plurality of content distribution devices 50, and a plurality of advertisement distribution devices 100.

The terminal device 10 is an information processing device used by the user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, a case where the terminal device 10 is a smartphone having a touch panel function is shown.

In addition, the terminal device 10 accepts operations by the user. In the example shown in FIG. 1, the terminal device 10 activates a predetermined browser application (hereinafter, may be simply referred to as a "browser"). Then, the terminal device 10 requests the content distribution device 50 for the content (list content VC10) to be displayed on the browser. Further, when the list content VC 10 includes the advertisement display area AR, the terminal device 10 requests the advertisement to the advertisement distribution device 100. The terminal device 10 is not limited to the browser, and the content may be displayed by an application for displaying the content distributed by the content distribution device 50. In the following, the terminal device 10 may be referred to as a user. That is, in the following, the user can be read as the terminal device 10.

The advertisement distribution device 100 is a determination device that determines whether to distribute a series of advertisements related to each other to the terminal device 10 based on information on the behavior history of the user who uses the terminal device 10. In addition, the advertisement distribution device 100 provides an advertisement distribution service that distributes an advertisement in response to an advertisement request. Further, in FIG. 1, the advertisement distribution device 100 determines whether to distribute a series of advertisements to the terminal device 10 based on the number of accesses to the content distribution device 50 by the terminal device 10 for each time zone.

The content distribution device 50 is an information processing device that distributes content. In the example shown in FIG. 1, the content distribution device 50 distributes content, which is a web page displayed on a browser activated by the terminal device 10, in response to a request from the terminal device 10.

Hereinafter, an example of the determination process will be described with reference to FIG. In the example shown in FIG. 1, a case where the user is a user identified by the user ID "U1" (hereinafter, may be referred to as "user U1") is shown. Further, in FIG. 1, the case where the advertisement distribution device 100 has already acquired the information regarding the action history of the user U1 (hereinafter, may be simply referred to as “behavior history”) will be described as an example.

As shown in FIG. 1, the terminal device 10 transmits a content distribution request to the content distribution device 50 (step S11). For example, the terminal device 10 transmits a content distribution request to the content distribution device 50 in response to an operation by the user U1.

The content distribution device 50 that has received the distribution request from the terminal device 10 distributes the content to the terminal device 10 (step S12). In the example shown in FIG. 1, the content distribution device 50 distributes the list content VC 10 to the terminal device 10. In the example shown in FIG. 1, the contents CT11 to CT14 and the advertisement display areas AR11 to AR13 are arranged side by side in a predetermined direction in the list content VC10 distributed by the content distribution device 50. Specifically, the contents CT11 to CT14 and the advertisement display areas AR11 to AR13 are arranged side by side in the scroll direction (vertical direction in FIG. 1) in the list content VC10.

The terminal device 10 that has received the list content VC 10 including the advertisement display area AR transmits to the advertisement distribution device 100 an advertisement request requesting an advertisement to be displayed in the advertisement display area AR included in the received list content VC 10 (step S13). .. An example of FIG. 1 shows a case where the terminal device 10 transmits an advertisement request to the advertisement distribution device 100 at around 18:00 in step S13.

The advertisement distribution device 100 that has acquired the advertisement request from the terminal device 10 determines the conditions for the distribution of a series of advertisements (step S14). Specifically, the advertisement distribution device 100 determines whether or not to distribute a series of advertisements to the terminal device 10. Here, the advertisement distribution device 100 determines whether to distribute a series of advertisements to the terminal device 10 based on the action history of the user U1 who uses the terminal device 10.

In FIG. 1, the advertisement distribution device 100 sets the time zone for counting the number of accesses as an hourly time zone such as “8 o'clock” or “9 o'clock”. The advertisement distribution device 100 may appropriately use various time zones according to the purpose as the time zone for counting the number of accesses. For example, the advertisement distribution device 100 sets the time zone for counting the number of accesses as "early morning (3 to 7 o'clock)", "morning (7 to 11 o'clock)", "noon (11 to 15 o'clock)", and "evening (15)". It may be a time zone of a predetermined length such as "~ 19:00)", "night (19:00 to 23:00)", "midnight (23:00 to 3:00)".

In FIG. 1, the advertisement distribution device 100 uses the number of times the terminal device 10 accesses the content distribution device 50 as the number of accesses. The advertisement distribution device 100 may appropriately use various access numbers depending on the purpose as the access number. For example, the advertisement distribution device 100 may use the number of times the content distribution device 50 is requested to acquire the content. Specifically, the advertisement distribution device 100 may use the number of times the content distribution device 50 is requested to acquire the list content such as the list content VC10. For example, the advertisement distribution device 100 may count the number of accesses based on the cookie information.

In the example shown in FIG. 1, the advertisement distribution device 100 uses information based on the access history of the terminal device 10 at 18:00, which is the time zone in which the advertisement request is received, as a condition for delivering a series of advertisements. Therefore, when the number of accesses of the terminal device 10 in the time zone in which the advertisement request is received is 10 (times) or more in the action history of the user U1, the advertisement distribution device 100 delivers a series of advertisements to the terminal device 10. decide.

In FIG. 1, the advertisement distribution device 100 determines whether to distribute a series of advertisements to the terminal device 10 based on the information regarding the behavior history of the user U1 stored in the behavior history information storage unit 121. The action history information storage unit 121 in FIG. 1 stores the number of accesses of the terminal device 10 in each time zone as information regarding the action history of the user U1. For example, the action history information storage unit 121 stores the number of accesses of the terminal device 10 in each time zone on October 24th.

For example, the advertisement distribution device 100 determines that a series of advertisements are distributed to the terminal device 10 when the average number of accesses at 18:00 in a predetermined period is 10 (times) or more in the information regarding the behavior history of the user U1. In FIG. 1, for simplification of the description, the advertisement distribution device 100 is a terminal device when the average number of accesses in the 18:00 range from October 24 to October 26 shown in the figure is 10 (times) or more. It is decided to deliver a series of advertisements to 10.

In FIG. 1, the average number of accesses of the user U1 in the 18:00 range from October 24th to October 26th is 18 (= 15 + 21 + 18). Therefore, the advertisement distribution device 100 determines that the user U1 delivers a series of advertisements to the terminal device 10 because the average number of accesses at 18:00 is 10 (times) or more. The use of the average number of accesses from October 24th to October 26th is an example. For example, the advertisement distribution device 100 is accessed at 18:00 on a predetermined date (for example, October 26th). When the number is 10 (times) or more, it may be decided to deliver a series of advertisements to the terminal device 10. Further, for example, the advertisement distribution device 100 distributes a series of advertisements to the terminal device 10 when the average number of accesses at 18:00 on all dates included in the information on the behavior history of the user U1 is 10 (times) or more. Then you may decide.

After that, the advertisement distribution device 100 determines the advertisement to be distributed to the terminal device 10 (step S15). For example, the advertisement distribution device 100 determines an advertisement to be distributed to the terminal device 10 from the advertisements stored in the advertisement information storage unit 122. The advertisement information storage unit 122 in FIG. 1 stores a series of advertisements (hereinafter, may be referred to as "a series of advertisements AS11") associated with the association ID "AS11". Further, the advertisement information storage unit 122 in FIG. 1 is associated with a series of advertisements (hereinafter, may be referred to as "a series of advertisements AS12") associated with the association ID "AS12" and other advertisements. Ads that do not have are stored.

For example, the series of advertisements AS11 is a series of advertisements related to the job change site A provided by the advertiser A. Then, the series of advertisement AS11 includes an advertisement identified by the advertisement ID "AC111" (hereinafter, may be referred to as "advertisement AC111"). Further, in the series of advertisement AS11, an advertisement identified by the advertisement ID "AC112" (hereinafter, may be referred to as "advertisement AC112") or an advertisement identified by the advertisement ID "AC113" (hereinafter, "advertisement AC113"). May be included).

Further, for example, the series of advertisement AS12 is a series of sports-related advertisements provided by a plurality of advertisers. Then, the series of advertisement AS12 includes an advertisement identified by the advertisement ID "AC121" (hereinafter, may be referred to as "advertisement AC121"). As described above, the advertisement included in the series of advertisements may have a predetermined relationship, and may be an advertisement provided by the same advertiser or an advertisement related to a product or service having a relationship.

Further, for example, an advertisement identified by the advertisement ID "AC131" (hereinafter, may be referred to as "advertisement AC131") or an advertisement identified by the advertisement ID "AC132" (hereinafter, may be referred to as "advertisement AC132"). ) Is an advertisement that does not belong to any series of advertisements.

In FIG. 1, since it is determined in step S14 to deliver a series of advertisements, the advertisement distribution device 100 determines the series of advertisements AS11 in the advertisement information storage unit 122 as advertisements to be delivered to the terminal device 10. Specifically, the advertisement distribution device 100 determines the advertisements AC111 to AC113 included in the series of advertisement AS11 as advertisements to be distributed to the terminal device 10. The advertisement distribution device 100 may determine a series of advertisements according to various conditions and purposes. For example, the advertisement distribution device 100 may determine a series of advertisement AS12 in the advertisement information storage unit 122 as an advertisement to be distributed to the terminal device 10.

Further, for example, the advertisement distribution device 100 may determine a series of advertisements according to the date and time when the advertisement request is received and the user U1 who is the source of the advertisement request. Further, the advertisement distribution device 100 may distribute a series of predetermined advertisements to the terminal device 10. When the advertisement distribution device 100 decides not to deliver a series of advertisements to the terminal device 10, the advertisement distribution device 100 may decide to deliver the advertisement AC131 or the advertisement AC132 which is not related to other advertisements to the terminal device 10. ..

After that, the advertisement distribution device 100 distributes the advertisement determined in step S15 to the terminal device 10 (step S16). In FIG. 1, the advertisement distribution device 100 distributes a series of advertisement AS11 to the terminal device 10. Specifically, the advertisement distribution device 100 distributes the advertisements AC111 to AC113 included in the series of advertisement AS11 to the terminal device 10.

Then, the terminal device 10 displays the list content VC10 received from the content distribution device 50 (step S17). In FIG. 1, in step S17, the terminal device 10 displays the advertisement display area AR11 and the content CT12 in order from the content CT11 located at the head of the list content VC10. Further, the terminal device 10 displays the advertisement AC111 acquired in step S16 in the advertisement display area AR11. That is, in the list content VC10 in the terminal device 10 after step S17, the content CT11, the advertisement AC111, and the content CT12 are listed in this order in the vertical direction.

In FIG. 1, the advertisement AC111 displayed in the advertisement display area AR11 includes the character information DS111 and the image information GR111. The character information DS111 is character information related to the job change site A, and is the character information displayed as "the job change site A has the largest number of job openings in Japan". The image information GR111 includes a description such as "I made an annual income by utilizing my skills" and a pictogram indicating successful job change.

The content CT11, the advertisement display area AR11, and the content CT12 displayed in the terminal device 10 are a part of the list content VC10, and the user moves the finger F1 touching the display screen of the terminal device 10 from bottom to top. By performing a stroke operation (hereinafter, may be referred to as "user operation"), the display can be scrolled downward to display the portion following the list content VC10.

After the list content VC10 is displayed in step S17, the user U1 performs a user operation (step S18). As a result, the terminal device 10 changes the display so as to display the portion of the list content VC10 below the content CT12 (step S19).

In FIG. 1, the terminal device 10 changes the display so as to display the content CT12, the content CT13, and the advertisement display area AR12. Further, the terminal device 10 displays the advertisement AC 112 acquired in step S16 in the advertisement display area AR12. That is, in the list content VC10 in the terminal device 10 after step S19, the content CT12, the content CT13, and the advertisement AC112 are listed and displayed in this order in the vertical direction.

In FIG. 1, the advertisement AC112 displayed in the advertisement display area AR12 includes the character information DS112 and the image information GR112. The character information DS112 is character information related to the job change site A, and is the character information displayed as "the job change site A has the largest number of job openings in Japan". That is, in FIG. 1, the character information DS 112 shows the same contents as the character information DS 111. In addition, the image information GR112 includes a description such as "I was able to increase my annual income in my late 30s" and a pictogram indicating an increase in annual income. As described above, the advertisement AC111 and the advertisement AC112 are advertisements having contents related to the job change site A and are related to each other. In this way, the terminal device 10 can make the user U1 effectively recognize the information of the series of advertisements AS11 by continuously displaying the related advertisements AC111 to AC113.

As described above, the advertisement distribution device 100 determines whether to distribute a series of advertisements related to each other to the terminal device 10 used by the user U1 based on the action history of the user U1. Specifically, the advertisement distribution device 100 determines whether to distribute a series of advertisements to the terminal device 10 based on the number of accesses to the content distribution device 50 by the terminal device 10 for each time zone. As a result, the advertisement distribution device 100 can determine to deliver a series of advertisements to the terminal device 10 at a time when the user U1 is likely to concentrate on viewing the content. Therefore, the advertisement distribution device 100 can appropriately determine whether to distribute a series of advertisements. Further, when each user uses not only one terminal device 10 but also a plurality of devices, the advertisement distribution device 100 associates the access by the user on the plurality of devices by acquiring the information for identifying the user. You may. Further, the advertisement distribution device 100 may link access by the user in a plurality of applications. In this case, the advertisement distribution device 100 may link the access by the user in a plurality of applications by acquiring the information that identifies the user. For example, the advertisement distribution device 100 may acquire an action history associated with access in a plurality of applications in the terminal device 10.

Note that FIG. 1 shows an example in which the advertisement distribution device 100 determines whether to deliver a series of advertisements and delivers the advertisements, but determines whether to deliver a series of advertisements and delivers the advertisements. May be performed by different devices. For example, the distribution system 1 may have a determination device that determines whether to distribute a series of advertisements, and a distribution device that distributes advertisements. Further, the advertisement distribution device 100 may generate a model used for determining whether to distribute a series of advertisements based on the information regarding the user's behavior history. In this case, the advertisement distribution device 100 may determine whether to distribute a series of advertisements to the terminal device 10 based on the generated model. For example, the advertisement distribution device 100 may determine whether to distribute a series of advertisements to the terminal device 10 based on a model that predicts the transition of the user's access from the user's behavior pattern (access pattern). Even if the advertisement distribution device 100 determines to deliver a series of advertisements to the user's terminal device 10 which is presumed to have a high possibility of intensively viewing the advertisements based on the above-mentioned model and the user's behavior pattern. Good. Further, in FIG. 1, the case of the list content VC10 in which the content CT and the advertisement display area AR are arranged in the vertical (height) direction is illustrated, but the content CT and the advertisement display area AR are in the vertical direction and the horizontal (width) direction. It may be arranged continuously, that is, in a planar shape (lattice shape). In this case, the user who uses the terminal device 10 may change the display range in the vertical direction or the horizontal direction by a user operation on the terminal device 10. Further, the advertisement distribution device 100 may determine whether to distribute a series of advertisements as advertisements to be displayed in the advertisement display area AR arranged in a grid pattern.

[2. Configuration of advertisement distribution device]
Next, the configuration of the advertisement distribution device 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the advertisement distribution device 100 according to the embodiment. As shown in FIG. 2, the advertisement distribution device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The advertisement distribution device 100 includes an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the advertisement distribution device 100, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. You may have.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network by wire or wirelessly, and transmits / receives information to / from the terminal device 10.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 2, the storage unit 120 according to the embodiment includes an action history information storage unit 121 and an advertisement information storage unit 122.

(Behavior history information storage unit 121)
The behavior history information storage unit 121 according to the embodiment stores information regarding the behavior history of the user. FIG. 3 shows an example of the action history information storage unit 121 according to the embodiment. The action history information storage unit 121 shown in FIG. 3 has items such as "user ID", "date", and "number of accesses".

The "user ID" indicates identification information for identifying the user. “Date” indicates the date and time when the action history was acquired. "Number of accesses" indicates the number of accesses for each predetermined period. In the example of FIG. 3, the "access count" has items for each time zone such as "17:00" and "18:00".

For example, in the example shown in FIG. 3, the information regarding the user's action history identified by the user ID "U2" is "October 24, 2015", and the number of accesses in the "8 o'clock" range is "2". , The number of accesses in the "9 o'clock" range is "12", and the number of accesses in the "10 o'clock" range is "15". In addition, the information regarding the user's behavior history identified by the user ID "U2" is that the number of accesses in the "17:00" range is "5" on "October 24, 2015", and that of the "18:00" range. It indicates that the number of accesses is "2" and the number of accesses in the "19:00" range is "0".

The action history information storage unit 121 may store any information as long as it is information related to the user's action history. That is, the action history information storage unit 121 is not limited to the above, and may store various information depending on the purpose. For example, when the user accesses the content distribution device 50 by using a plurality of devices, the action history information storage unit 121 may classify and store information on the user's action history for each device used by the user. ..

(Advertising information storage unit 122)
The advertisement information storage unit 122 according to the embodiment stores various information related to the advertisement. FIG. 4 shows an example of the advertisement information storage unit 122 according to the embodiment. The advertisement information storage unit 122 shown in FIG. 4 has items such as "related ID", "related content", "advertisement ID", "character information", and "image information".

The "related ID" indicates identification information for identifying a series of advertisements. That is, the "related ID" indicates whether or not each advertisement is related. "Related content" indicates the content of the relationship between advertisements included in a series of advertisements. The "advertisement ID" indicates identification information for identifying the advertisement. Further, the "character information" indicates the character information included in the advertisement identified by the advertisement ID. Further, the "image information" indicates the image information included in the advertisement identified by the advertisement ID. In FIG. 4, an image identified by an image ID is illustrated for explanation, but as the "image information", a file path name or the like indicating a storage location of the image information may be stored.

For example, in the example shown in FIG. 4, the series of advertisements AS11 indicates that the series of advertisements is a series of advertisements related to the job change site A provided by the advertiser A. Then, it is shown that the series of advertisement AS11 includes the advertisement AC111, the advertisement AC112, and the advertisement AC113.

Further, for example, in the example shown in FIG. 4, the series of advertisement AS12 indicates that it is a series of sports-related advertisements provided by a plurality of advertisers. Further, it is shown that the series of advertisement AS12 includes the advertisement AC121 and the like. Further, for example, in the example shown in FIG. 4, it is shown that the advertisement AC131 and the advertisement AC132 are advertisements that do not belong to any series of advertisements.

The advertisement information storage unit 122 is not limited to the above, and various information may be stored depending on the purpose. For example, the advertisement information storage unit 122 may store information related to the bid price and the like. Further, for example, the advertisement information storage unit 122 may store identification information for identifying the advertiser. Since the advertiser may request the agency to perform the submission work, the notation "advertiser" is a concept that includes not only the advertiser but also the agency. Further, for example, the advertisement information storage unit 122 may store information indicating the product name or service name that is the target of each advertisement. The advertisement information storage unit 122 may store not only the "product name" but also information such as the "product ID" for identifying the product as the information indicating each product or the like.

(Control unit 130)
Returning to the description of FIG. 2, the control unit 130 uses, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like to store various programs (determination programs) stored in the storage device inside the advertisement distribution device 100. (Corresponding to one example) is realized by executing RAM as a work area. Further, the control unit 130 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2, the control unit 130 includes an acquisition unit 131, a determination unit 132, and a distribution unit 133, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 2, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 130 is not limited to the connection relationship shown in FIG. 2, and may be another connection relationship.

(Acquisition unit 131)
The acquisition unit 131 acquires the user's action history. For example, the acquisition unit 131 acquires the user's action history from the terminal device 10. Further, for example, the acquisition unit 131 acquires the user's action history from the content distribution device 50. For example, the acquisition unit 131 acquires information regarding access to the content distribution device 50 of the terminal device 10 from the content distribution device 50. In addition, the acquisition unit 131 acquires an advertisement request from the terminal device 10. Further, for example, the acquisition unit 131 stores the acquired user's action history in the action history information storage unit 121.

In addition, the acquisition unit 131 may acquire the advertisement submission from the advertiser. In addition, the acquisition unit 131 may acquire the advertisement submission from the agency requested by the advertiser to submit the advertisement. In this case, for example, the acquisition unit 131 acquires the advertisement submission from the information processing device used by the advertiser or the agency. Further, for example, the acquisition unit 131 stores the acquired advertisement in the advertisement information storage unit 122.

(Decision unit 132)
The decision unit 132 determines whether to deliver a series of advertisements related to each other to the terminal device 10 used by the user based on the user's action history acquired by the acquisition unit 131. In FIG. 1, the determination unit 132 determines whether to deliver a series of advertisements related to each other to the terminal device 10 used by the user U1 based on the action history of the user U1. For example, the determination unit 132 determines whether to deliver a series of advertisements to the terminal device 10 based on the time zone in which the content is accessed a predetermined number of times or more. For example, the determination unit 132 delivers a series of advertisements to the terminal device 10 as advertisements based on the time zone in which the advertisement is requested to be delivered and the time zone in which the content is accessed a predetermined number of times or more in the user's action history. Decide if you want to.

For example, the determination unit 132 determines whether to deliver an advertisement relating to one advertiser to the terminal device 10 as a series of advertisements. Further, for example, the determination unit 132 determines whether to deliver an advertisement related to a product or service having a predetermined relationship to the terminal device 10 as a series of advertisements. Further, for example, the determination unit 132 determines whether to deliver an advertisement relating to one product or one service to the terminal device 10 as a series of advertisements.

The decision unit 132 determines the advertisement to be delivered to the terminal device 10 according to the decision as to whether to deliver a series of advertisements. In FIG. 1, the determination unit 132 determines a series of advertisements AS11 in the advertisement information storage unit 122 as advertisements to be delivered to the terminal device 10. Specifically, the determination unit 132 determines the advertisements AC111 to AC113 included in the series of advertisements AS11 as advertisements to be delivered to the terminal device 10. The decision unit 132 may determine a series of advertisements according to various conditions and purposes. For example, the determination unit 132 may determine the series of advertisements AS12 in the advertisement information storage unit 122 as advertisements to be delivered to the terminal device 10.

Further, for example, the determination unit 132 may determine a series of advertisements according to the date and time when the advertisement request is received and the user U1 who is the source of the advertisement request. Further, the determination unit 132 may deliver a series of predetermined advertisements to the terminal device 10. Further, when the determination unit 132 decides not to deliver the series of advertisements to the terminal device 10, the decision unit 132 may deliver the advertisements not included in any series of advertisements to the terminal device 10. In this case, the determination unit 132 may determine the advertisement AC131 or the advertisement AC132 which is not related to other advertisements as an advertisement to be delivered to the terminal device 10.

(Distribution Department 133)
The distribution unit 133 distributes the advertisement determined by the determination unit 132 to the terminal device 10. For example, the distribution unit 133 distributes a series of advertisements determined by the determination unit 132 to the terminal device 10. In FIG. 1, the distribution unit 133 distributes a series of advertisement AS11 determined by the determination unit 132 to the terminal device 10. Specifically, the distribution unit 133 distributes the advertisements AC111 to AC113 included in the series of advertisements AS11 determined by the determination unit 132 to the terminal device 10.

[3. Terminal device configuration]
Next, the configuration of the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram showing a configuration example of the terminal device 10 according to the embodiment. As shown in FIG. 5, the terminal device 10 includes a communication unit 11, a storage unit 12, an input unit 13, an output unit 14, and a control unit 15.

(Communication unit 11)
The communication unit 11 is realized by, for example, a communication circuit or the like. Then, the communication unit 11 is connected to a predetermined communication network (not shown) by wire or wirelessly, and transmits / receives information to / from the advertisement distribution device 100 and the content distribution device 50.

(Memory unit 12)
The storage unit 12 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 12 stores, for example, information about an application installed in the terminal device 10, such as a program.

(Input unit 13)
The input unit 13 receives various operations from the user. For example, the input unit 13 may accept various operations from the user via the display surface (for example, the display unit 153) by the touch panel function. Further, the input unit 13 may accept various operations from the buttons provided on the terminal device 10 and the keyboard and mouse connected to the terminal device 10.

(Output unit 14)
The output unit 14 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information.

(Control unit 15)
The control unit 15 is realized by, for example, a CPU, an MPU, or the like executing various programs stored in a storage device such as a storage unit 12 inside the terminal device 10 using the RAM as a work area. For example, these various programs include programs of installed applications. Further, the control unit 15 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 5, the control unit 15 includes a request unit 151, a reception unit 152, and a display unit 153, and realizes or executes a function or operation of a determination process described below. The internal configuration of the control unit 15 is not limited to the configuration shown in FIG. 5, and may be any other configuration as long as it is configured to perform the determination process described later. Further, the connection relationship of each processing unit included in the control unit 15 is not limited to the connection relationship shown in FIG. 5, and may be another connection relationship.

The request unit 151 transmits a distribution request to the content distribution device 50 according to the user operation received by the input unit 13. For example, the request unit 151 transmits a distribution request from an application such as a launched browser to the content distribution device 50. In addition, the request unit 151 requests the advertisement distribution device 100 to distribute the advertisement according to the user operation received by the input unit 13. For example, when the content acquired from the content distribution device 50 includes the advertisement display area AR, the request unit 151 requests the advertisement distribution device 100 to distribute the advertisement. For example, when the list content VC10 acquired from the content distribution device 50 includes the advertisement display area AR, the request unit 151 transmits an advertisement request to the advertisement distribution device 100.

The receiving unit 152 receives the content distributed from the content distribution device 50. For example, the receiving unit 152 receives the list content VC 10 including the content CT and the advertisement display area AR from the content distribution device 50. In addition, the receiving unit 152 receives the advertisement distributed from the advertisement distribution device 100. Further, for example, the receiving unit 152 receives the advertisement to be displayed in the advertisement display area AR from the advertisement distribution device 100. For example, the receiving unit 152 receives a series of advertisements from the advertisement distribution device 100. In FIG. 1, the receiving unit 152 receives a series of advertisement AS11 from the advertisement distribution device 100. Specifically, the receiving unit 152 receives the advertisements AC111 to AC113.

The display unit 153 displays the content or advertisement received by the reception unit 152. For example, the display unit 153 displays the list content VC10 including the content CT and the advertisement display area AR.

In FIG. 1, the display unit 153 displays the advertisement display area AR11 and the content CT12 in order from the content CT11 located at the head of the list content VC10. In addition, the display unit 153 displays the advertisement AC111 included in the series of advertisement AS11 in the advertisement display area AR11. Specifically, the display unit 153 displays a list of the content CT11, the advertisement AC111, and the content CT12 side by side in the vertical direction.

Further, the display unit 153 changes the display according to the user operation received by the input unit 13. In FIG. 1, the display unit 153 changes the display so as to display the portion of the list content VC10 below the content CT12 according to the user operation. Specifically, the display unit 153 changes the display so as to display the content CT12, the content CT13, and the advertisement display area AR12. In addition, the display unit 153 displays the advertisement AC112 included in the series of advertisement AS11 in the advertisement display area AR12. Specifically, the display unit 153 displays a list of the content CT12, the content CT13, and the advertisement AC112 side by side in the vertical direction.

The processing such as the display processing by the control unit 15 described above may be realized by, for example, Javascript (registered trademark). Further, when the above-mentioned display processing is performed by a predetermined application or when the display processing is performed by a dedicated application, the control unit 15 may have, for example, an application control unit that controls the predetermined application or the dedicated application. ..

[4. Decision processing flow]
Next, the procedure of the determination process by the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 6 is a flowchart showing an example of the determination process according to the embodiment.

As shown in FIG. 6, the acquisition unit 131 of the advertisement distribution device 100 acquires the action history from the terminal device 10 (step S101). The acquisition unit 131 may acquire the action history from an information processing device other than the terminal device 10. For example, the acquisition unit 131 may acquire the action history from the content distribution device 50. After that, the acquisition unit 131 acquires the advertisement request from the terminal device 10 (step S102).

After that, the determination unit 132 of the advertisement distribution device 100 determines whether or not the number of accesses in the time zone corresponding to the time when the advertisement request is acquired satisfies the condition (step S103). For example, the determination unit 132 determines whether the time zone corresponding to the time when the advertisement request is acquired corresponds to the time zone in which the content is accessed more than a predetermined number of times in the user's action history.

When the number of accesses in the time zone corresponding to the time when the advertisement request is acquired satisfies the condition (step S103: Yes), the determination unit 132 determines to deliver the related series of advertisements (step S104). In FIG. 1, the determination unit 132 determines a series of advertisements AS11 in the advertisement information storage unit 122 as advertisements to be delivered to the terminal device 10. Specifically, the determination unit 132 determines the advertisements AC111 to AC113 included in the series of advertisements AS11 as advertisements to be delivered to the terminal device 10.

On the other hand, when the number of accesses in the time zone corresponding to the time when the advertisement request is acquired does not satisfy the condition (step S103: No), the determination unit 132 determines to deliver a normal advertisement (step S105). For example, when the determination unit 132 determines to deliver a normal advertisement to the terminal device 10, it delivers an advertisement not included in any series of advertisements to the terminal device 10. Specifically, the determination unit 132 determines the advertisement AC131 or the advertisement AC132 which is not related to other advertisements as an advertisement to be delivered to the terminal device 10.

After that, the distribution unit 133 of the advertisement distribution device 100 distributes the advertisement based on the decision (step S106).

[5. Delivery of a series of advertisements]
Next, FIG. 7 is used to show the flow of processing up to the display of a series of advertisements in the distribution system 1. FIG. 7 is a diagram showing an example of a time zone in which a series of advertisements according to the embodiment is delivered.

FIG. 7 shows a time-series diagram TL11 showing information on the number of accesses for the five users U11 to U15 in chronological order. Specifically, the time-series diagram TL11 shows the number of accesses to the content distribution device 50 by the five users U11 to U15. For example, in FIG. 7, it is shown that the user U11 has accessed the content distribution device 50 multiple times with a PC at around 0 o'clock. Further, for example, in FIG. 7, it is shown that the user U11 does not access the content distribution device 50 between 1 o'clock and 7 o'clock. Further, for example, in FIG. 7, it is shown that the user U11 has accessed the content distribution device 50 multiple times with a smartphone, a PC, or another device at around 8 o'clock.

For example, the advertisement distribution device 100 determines to distribute a series of advertisements to the terminal device 10 during a time period in which the users U11 to U15 are intensively accessing the content distribution device 50. That is, the advertisement distribution device 100 determines to deliver a series of advertisements to the terminal device 10 at a time when each user U11 to U15 is likely to concentrate on viewing the content.

In FIG. 7, the advertisement distribution device 100 is a series of devices such as the terminal device 10 used by the user U11 during the time period corresponding to the period AT14 during which the user U11 is intensively accessing the content distribution device 50. Decide to serve ads. That is, the advertisement distribution device 100 delivers a series of advertisements to the user U11 when an advertisement is requested from a device such as a terminal device 10 used by the user U11 at 21:00 or 22:00. To decide.

Further, in FIG. 7, the advertisement distribution device 100 uses the terminal device 10 and the like used by the user U12 during the time period corresponding to the period AT12 and the period AT15 in which the user U12 is intensively accessing the content distribution device 50. Decide to serve a series of ads to your device. That is, when the advertisement distribution device 100 requests an advertisement for the user U12 from a device such as the terminal device 10 used by the user U12 between 9:00 to 13:00 and 20:00 to 23:00, the device Decide to serve a series of ads to.

Further, in FIG. 7, the advertisement distribution device 100 attaches the user U13 to a device such as the terminal device 10 used by the user U13 during the time period corresponding to the period AT11 when the user U13 is intensively accessing the content distribution device 50. Decide to serve a series of ads. That is, the advertisement distribution device 100 distributes a series of advertisements to the user U13 when an advertisement is requested from a device such as a terminal device 10 used by the user U13 from 0 o'clock to 1 o'clock. To decide.

Further, in FIG. 7, the advertisement distribution device 100 attaches the user U14 to a device such as the terminal device 10 used by the user U14 during the time period corresponding to the period AT13 in which the user U14 is intensively accessing the content distribution device 50. Decide to serve a series of ads. That is, the advertisement distribution device 100 delivers a series of advertisements to the user U14 when an advertisement is requested from a device such as a terminal device 10 used by the user U14 between 20:00 and 22:00. To decide.

Further, in FIG. 7, since the advertisement distribution device 100 does not have a period in which the user U15 is intensively accessing the content distribution device 50, the device such as the terminal device 10 used by the user U15 is usually used. Decide to serve ads. That is, the advertisement distribution device 100 determines that the user U15 delivers a normal advertisement to the device regardless of the time zone in which the advertisement is requested from the device such as the terminal device 10 used by the user U15.

[6. Modification example]
The determination of whether to deliver a series of advertisements to the terminal device 10 is not limited to the determination process of the above-described embodiment, and the determination process may be performed based on various information and conditions. Therefore, in the following, other determination processing by the advertisement distribution device will be described. The same components as those in the embodiment are designated by the same reference numerals and the description thereof will be omitted.

[6-1. Decision processing]
First, an example of the determination process according to the modified example will be described with reference to FIG. FIG. 8 is a diagram showing an example of a determination process according to a modified example. The advertisement distribution device 200 shown in FIG. 8 provides a distribution service that distributes an advertisement displayed together with the content distributed by the content distribution device 50. In the following, a case where the content distribution device 50 distributes the list content VC10 in which the contents CT11 to CT14 (see FIG. 11) and the advertisement display areas AR11 to AR13 (see FIG. 11) are arranged will be described as an example.

As shown in FIG. 8, the distribution system 2 includes a terminal device 10, a content distribution device 50, and an advertisement distribution device 200. The terminal device 10, the content distribution device 50, and the advertisement distribution device 200 are connected to each other so as to be communicable by wire or wirelessly via a predetermined communication network (not shown). The distribution system 2 shown in FIG. 8 may include a plurality of terminal devices 10, a plurality of content distribution devices 50, and a plurality of advertisement distribution devices 200.

The advertisement distribution device 200 is a determination device that determines whether to distribute a series of advertisements related to each other to the terminal device 10 based on information on the behavior history of the user who uses the terminal device 10. In addition, the advertisement distribution device 200 provides an advertisement distribution service that distributes an advertisement in response to an advertisement request. In FIG. 8, the advertisement distribution device 200 determines whether to distribute a series of advertisements to the terminal device 10 based on the average of the viewing range of the content CT for each time zone in the terminal device 10.

Hereinafter, an example of the determination process will be described with reference to FIG. In the example shown in FIG. 8, the case where the user is the user U1 is shown. Further, in FIG. 8, the case where the advertisement distribution device 200 has already acquired the information regarding the action history of the user U1 will be described as an example.

Since steps S21 to S22 shown in FIG. 8 are the same as steps S11 to S12 in FIG. 1, description thereof will be omitted. Then, the terminal device 10 that has received the list content VC 10 including the advertisement display area AR transmits an advertisement request for displaying the advertisement to be displayed in the advertisement display area AR included in the received list content VC 10 to the advertisement distribution device 200 (step). S23). FIG. 8 shows a case where the terminal device 10 transmits an advertisement request to the advertisement distribution device 200 at around 19:00 in step S23.

The advertisement distribution device 200 that has acquired the advertisement request from the terminal device 10 determines the conditions for the distribution of a series of advertisements (step S24). In FIG. 8, the advertisement distribution device 200 sets the time zone for counting the viewing range of the content CT as an hourly time zone such as “8 o'clock” or “9 o'clock”.

In FIG. 8, the advertisement distribution device 200 uses a numerical value relating to the range in which the content CT displayed on the terminal device 10 is viewed in the vertical direction as the viewing range of the content CT. Specifically, the advertisement distribution device 200 uses the number of content CTs displayed on the terminal device 10 that are viewed by the user U1 as the viewing range of the content CT. The term "content CT" referred to here means that, for example, 50%, that is, half of the content CT is displayed on the terminal device 10 for 1 second or longer. For example, when 50% of the content CT11 is displayed for 1 second or longer, the terminal device 10 counts that the content CT11 has been viewed by the user U1. In this case, the terminal device 10 increases the viewing range of the content CT by 1. Further, the terminal device 10 that measures the viewing range of the content CT periodically transmits information regarding the viewing range of the content CT to the advertisement distribution device 200.

The content CT when counting the viewing range of the content CT may include an advertisement displayed in the advertisement display area AR. For example, when 50% of the advertisements displayed in the advertisement display area AR11 are displayed for 1 second or longer, the terminal device 10 counts that the advertisements displayed in the advertisement display area AR11 are viewed by the user U1. In this case, the terminal device 10 may increase the viewing range of the content CT by 1.

In the example shown in FIG. 8, when the viewing range of the content CT of the terminal device 10 in the time zone in which the advertisement request is received in the action history of the user U1 is 10 or more, the advertisement distribution device 200 is continuously connected to the terminal device 10. Decide to deliver the advertisement of. That is, the advertisement distribution device 200 uses information based on the viewing of the content on the terminal device 10 at 19:00, which is the time zone when the advertisement request is received, as a condition for delivering a series of advertisements.

Therefore, the advertisement distribution device 200 determines whether to distribute a series of advertisements to the terminal device 10 based on the information regarding the behavior history of the user U1 stored in the behavior history information storage unit 221. The behavior history information storage unit 221 in FIG. 8 stores the viewing range of the content CT of the terminal device 10 in each time zone as information regarding the behavior history of the user U1. For example, the action history information storage unit 221 stores the average of the viewing range of the content CT of the terminal device 10 in each time zone on October 24th.

For example, the advertisement distribution device 200 determines that a series of advertisements are distributed to the terminal device 10 when the average viewing range of the content CT at 19:00 in a predetermined period is 10 or more in the information regarding the behavior history of the user U1. In FIG. 8, for the sake of brevity, the advertisement distribution device 200 is a terminal device 10 when the average viewing range of the content CT in the 19:00 range on October 24 to October 26 is 10 or more. Decides to deliver a series of advertisements to.

In FIG. 8, the average viewing range of the content CT of the user U1 at 19:00 from October 24th to October 26th is 12.67 (= 12 + 15 + 11). Therefore, the advertisement distribution device 200 determines that the user U1 delivers a series of advertisements to the terminal device 10 because the average viewing range of the content CT at 19:00 is 10 or more. The use of the average viewing range of the content CT from October 24th to October 26th is an example. For example, the advertisement distribution device 200 is set at 19:00 on a predetermined date (for example, October 25th). When the viewing range of the content CT of the device is 10 or more, it may be decided to deliver a series of advertisements to the terminal device 10. Further, for example, the advertisement distribution device 200 distributes a series of advertisements to the terminal device 10 when the average viewing range of the content CT at 19:00 on all dates included in the information on the behavior history of the user U1 is 10 or more. Then you may decide.

After that, the advertisement distribution device 200 determines the advertisement to be distributed to the terminal device 10 (step S25). Since steps S25 to S29 shown in FIG. 8 are the same as steps S15 to S19 in FIG. 1, description thereof will be omitted.

As described above, the advertisement distribution device 200 determines whether to distribute a series of advertisements related to each other to the terminal device 10 used by the user U1 based on the action history of the user U1. Specifically, the advertisement distribution device 200 determines whether to distribute a series of advertisements to the terminal device 10 based on the viewing range of the content CT for each time zone in the terminal device 10. As a result, the advertisement distribution device 200 can determine to deliver a series of advertisements to the terminal device 10 at a time when the user U1 is likely to concentrate on viewing the content. Therefore, the advertisement distribution device 200 can appropriately determine whether to distribute a series of advertisements.

The function of measuring the viewing range of the content CT of the terminal device 10 may be realized in any way. For example, the function of measuring the viewing range of the content CT of the terminal device 10 may be realized by, for example, Javascript (registered trademark) when the content CT is displayed by a browser. Further, the function of measuring the viewing range of the content CT of the terminal device 10 may be realized by a program of the application when the content CT is displayed by a predetermined application.

Further, the advertisement distribution device 200 may determine whether to distribute a series of advertisements to the terminal device 10 based on the viewing time of the content CT for each time zone in the terminal device 10. For example, when the content CT delivered to the terminal device 10 is moving image content, the advertisement distribution device 200 concentrates the user U1 on the content CT based on the number of accesses by the terminal device 10 and the viewing range of the content CT. It is difficult to determine if you have browsed. However, the advertisement distribution device 200 uses the viewing time of the content CT for each time zone in the terminal device 10 to form a series of series on the terminal device 10 based on how concentrated the user U1 browses the content CT. You can decide whether to serve ads.

Further, the viewing range of the content CT used by the advertisement distribution device 200 is not limited to the number of content CTs viewed by the user U1, and may be a numerical value relating to the size of the range viewed by the user U1. For example, the viewing range of the content CT may be the length in the vertical direction of the range displayed on the terminal device 10 in the list content VC 10, that is, the vertical width. Further, FIG. 8 shows an example in which the advertisement distribution device 200 determines whether to deliver a series of advertisements and delivers the advertisements, but determines whether to deliver a series of advertisements and delivers the advertisements. May be performed by different devices. For example, the distribution system 2 may have a determination device for determining whether to distribute a series of advertisements and a distribution device for distributing advertisements.

[6-2. Configuration of advertisement distribution device]
Next, the configuration of the advertisement distribution device 200 according to the modified example will be described with reference to FIG. FIG. 9 is a diagram showing a configuration example of the advertisement distribution device 200 according to the modified example. As shown in FIG. 9, the advertisement distribution device 200 includes a communication unit 110, a storage unit 220, and a control unit 230. The advertisement distribution device 200 includes an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the advertisement distribution device 200, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. You may have.

(Storage 220)
The storage unit 220 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 9, the storage unit 220 according to the modified example has an action history information storage unit 221 and an advertisement information storage unit 122.

(Behavior history information storage unit 221)
The action history information storage unit 221 according to the modified example stores information related to the user's action history. FIG. 10 shows an example of the action history information storage unit 221 according to the modified example. The action history information storage unit 221 shown in FIG. 10 has items such as "user ID", "date", and "viewing mode (average viewing range)".

The "user ID" indicates identification information for identifying the user. “Date” indicates the date and time when the action history was acquired. The “viewing mode (average viewing range)” indicates the viewing range of the content CT for each predetermined period. In the example of FIG. 10, the "viewing mode (average viewing range)" has items for each time zone such as "9:00" and "10 o'clock".

For example, in the example shown in FIG. 10, the information regarding the action history of the user U1 is "October 24, 2015", the average of the viewing range of the content CT in the "17:00" range is "4", and "18". It is shown that the average viewing range of the content CT in the "hour" range is "2", and the average viewing range of the content CT in the "19:00" range is "12". As for the information on the action history of the user U1, on "October 25, 2015", the average viewing range of the content CT in the "17:00" range is "0", and the content CT in the "18:00" range It shows that the average of the viewing range is "3.5" and the average of the viewing range of the content CT in the "19:00" range is "15".

The action history information storage unit 221 may store any information as long as it is information related to the user's action history. That is, the action history information storage unit 221 is not limited to the above, and may store various information depending on the purpose. For example, when the user accesses the content distribution device 50 by using a plurality of devices, the action history information storage unit 221 may classify and store information on the user's action history for each device used by the user. ..

(Control unit 230)
Returning to the description of FIG. 9, in the control unit 230, for example, various programs (corresponding to an example of the determination program) stored in the storage device inside the advertisement distribution device 200 by the CPU, MPU, etc. use the RAM as the work area. It is realized by being executed. Further, the control unit 230 is realized by an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 9, the control unit 230 has an acquisition unit 131, a determination unit 232, and a distribution unit 133, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 230 is not limited to the configuration shown in FIG. 9, and may be any other configuration as long as it performs information processing described later. Further, the connection relationship of each processing unit included in the control unit 230 is not limited to the connection relationship shown in FIG. 9, and may be another connection relationship.

(Decision unit 232)
The decision unit 232 determines whether to deliver a series of advertisements related to each other to the terminal device 10 used by the user based on the user's action history acquired by the acquisition unit 131. In FIG. 8, the determination unit 232 determines whether to deliver a series of advertisements related to each other to the terminal device 10 used by the user U1 based on the action history of the user U1. For example, the determination unit 232 terminals a series of advertisements as advertisements based on the time zone in which the advertisement is requested to be delivered and the time zone in which the content satisfying a predetermined condition is browsed in the action history of the user U1. Determine whether to deliver to device 10. For example, the determination unit 232 may determine whether to deliver a series of advertisements as advertisements to the terminal device 10 based on the time zone in which the content is viewed for a predetermined time or longer in the user's action history. Further, for example, the determination unit 232 determines whether to deliver a series of advertisements to the terminal device 10 based on a time zone in which the range in which the contents listed in a predetermined direction are viewed is equal to or greater than a predetermined threshold value. You may.

For example, the determination unit 232 determines whether to deliver an advertisement relating to one advertiser to the terminal device 10 as a series of advertisements. Further, for example, the determination unit 232 determines whether to deliver an advertisement related to a product or service having a predetermined relationship to the terminal device 10 as a series of advertisements. Further, for example, the determination unit 232 determines whether to deliver an advertisement relating to one product or one service to the terminal device 10 as a series of advertisements.

The decision unit 232 determines the advertisement to be delivered to the terminal device 10 according to the decision as to whether to deliver a series of advertisements. In FIG. 8, the determination unit 232 determines the series of advertisements AS21 in the advertisement information storage unit 122 as advertisements to be delivered to the terminal device 10. Specifically, the determination unit 232 determines the advertisements AC111 to AC113 included in the series of advertisements AS21 as advertisements to be delivered to the terminal device 10. The decision unit 232 may decide a series of advertisements according to various conditions and purposes. For example, the determination unit 232 may determine the series of advertisements AS12 in the advertisement information storage unit 122 as advertisements to be delivered to the terminal device 10.

Further, for example, the determination unit 232 may determine a series of advertisements according to the date and time when the advertisement request is received and the user U1 who is the source of the advertisement request. Further, the determination unit 232 may deliver a series of predetermined advertisements to the terminal device 10. Further, when the determination unit 232 determines that the series of advertisements is not delivered to the terminal device 10, the decision unit 232 may deliver the advertisements not included in any series of advertisements to the terminal device 10. In this case, the determination unit 232 may determine the advertisement AC131 or the advertisement AC132 which is not related to other advertisements as an advertisement to be delivered to the terminal device 10.

[6-3. Content viewing range]
Next, an example of counting the viewing range of the content will be described with reference to FIG. FIG. 11 is a diagram showing an example of a range in the scroll direction in the list content. The list content VC10 in FIG. 11 is the same as the list content VC10 in FIGS. 1 and 8.

In the example shown in FIG. 11, the contents CT11 to CT14 and the advertisement display areas AR11 to AR13 are arranged side by side in a predetermined direction in the list content VC10. That is, in the list content VC10, the contents CT11 to CT14 and the advertisement display areas AR11 to AR13 are arranged side by side in the scroll direction MT10 (vertical direction in FIG. 11). Specifically, the content CT11, the advertisement display area AR11, the contents CT12 to CT13, the advertisement display area AR12, the content CT14, and the advertisement display area AR13 are arranged side by side in the list content VC10.

The advertisement AC111 is displayed in the advertisement display area AR11, the advertisement AC112 is displayed in the advertisement display area AR12, and the advertisement AC113 is displayed in the advertisement display area AR13. In FIG. 11, the advertisement AC113 displayed in the advertisement display area AR13 includes the character information DS113 and the image information GR113. The character information DS113 is character information related to the job change site A, and is the character information displayed as "the job change site A has the largest number of job openings in Japan". The image information GR113 includes a description such as "In addition to increasing the annual income, the welfare program is also substantial." And a pictogram indicating the success of the job change.

Further, the positions SC0 to SC10 shown in FIG. 11 are arranged at equal intervals in the scroll direction MT10. In the following, when the positions SC0 to SC10 are not distinguished, the positions SC may be used. For example, in FIG. 11, the content CT11 is located between the position SC0 and the position SC1. As described above, in FIG. 11, each content CT is displayed with a vertical width between one position SC. Further, in FIG. 11, the advertisement AC111 is located between the position SC1 and the position SC3. As described above, in FIG. 11, each advertisement AC is displayed with a vertical width between two position SCs.

In the example shown in FIG. 11, when 50% of the content CT11, that is, half or more between the position SC0 and the position SC1 is displayed for 1 second or longer, it is determined that the user U1 has browsed the content CT11. If it is 50% of the content CT11, any range from the position SC0 to the position SC1 may be displayed. Further, when 50% of the advertisement AC111, that is, half or more between the position SC1 and the position SC3 is displayed for 1 second or more, it is determined that the user U1 has viewed the advertisement AC111. If it is 50% of the advertisement AC111, any range from the position SC1 to the position SC3 may be displayed.

For example, when the user U1 browses the content CT in order from the top along the scroll direction MT10 and one second or more elapses with the display position changed to the position SC9, it is determined that the user U1 has browsed the content advertisement AC113. .. Further, for example, when the user U1 browses the content CT in order from the bottom along the scroll direction MT10 and the display position is changed to the position SC6 for 1 second or more, it is determined that the user U1 has browsed the content advertisement AC112. Will be done.

The browsing range of the content may be a range from the position SC where the browsing is started to the position SC where the browsing is finished. For example, when the user U1 browses from the position SC0 to the position SC6, the content from the position SC0 to the position SC6 may be the viewing range of the content by the user U1.

[6-4. Decision processing flow]
Next, the procedure of the determination process by the distribution system 2 according to the modified example will be described with reference to FIG. First, FIG. 12 is used to show the flow of processing up to the determination of the advertisement in the advertisement distribution device 200. FIG. 12 is a flowchart showing an example of the determination process according to the modified example.

As shown in FIG. 12, the acquisition unit 131 of the advertisement distribution device 200 acquires the action history from the terminal device 10 (step S201). The acquisition unit 131 may acquire the action history from an information processing device other than the terminal device 10. For example, the acquisition unit 131 may acquire the action history from the content distribution device 50. After that, the acquisition unit 131 acquires the advertisement request from the terminal device 10 (step S202).

After that, the determination unit 232 of the advertisement distribution device 200 determines whether or not the viewing of the content in the time zone corresponding to the time when the advertisement request is acquired satisfies the condition (step S203). For example, the determination unit 232 determines whether the time zone corresponding to the time when the advertisement request is acquired corresponds to the time zone in which the content satisfying a predetermined condition is browsed in the user's action history. Specifically, in the determination unit 232, does the time zone corresponding to the time when the advertisement request is acquired correspond to the time zone in which the viewing range of the content CT displayed in a list in a predetermined direction corresponds to a predetermined threshold value or more? To judge.

When the viewing range of the content CT in the time zone corresponding to the time when the advertisement request is acquired satisfies the condition (step S203: Yes), the determination unit 232 determines to deliver the related series of advertisements (step S204). In FIG. 8, the determination unit 232 determines the series of advertisements AS21 in the advertisement information storage unit 122 as advertisements to be delivered to the terminal device 10. Specifically, the determination unit 232 determines the advertisements AC111 to AC113 included in the series of advertisements AS21 as advertisements to be delivered to the terminal device 10.

On the other hand, the determination unit 232 determines that the normal advertisement is delivered when the viewing range of the content CT in the time zone corresponding to the time when the advertisement request is acquired does not satisfy the condition (step S203: No) (step S205). For example, when the determination unit 232 determines to deliver a normal advertisement to the terminal device 10, it delivers an advertisement not included in any series of advertisements to the terminal device 10. Specifically, the determination unit 232 determines the advertisement AC131 or the advertisement AC132 which is not related to other advertisements as an advertisement to be delivered to the terminal device 10.

After that, the distribution unit 133 of the advertisement distribution device 200 distributes the advertisement based on the decision (step S206).

[6-5. Delivery of a series of advertisements]
Next, FIG. 13 shows the flow of processing up to the display of a series of advertisements in the distribution system 2. FIG. 13 is a diagram showing an example of a time zone in which a series of advertisements according to a modified example are delivered.

FIG. 13 shows a time-series diagram TL21 showing information on the viewing range of the content CT for the five users U11 to U15 in chronological order. Specifically, the time-series diagram TL21 is the same as the time-series diagram TL11 shown in FIG. 7, except for the periods AT21 to AT24, which are the periods for determining to deliver a series of advertisements. That is, the time-series diagram TL21 in FIG. 13 shows information on the number of accesses related to the five users of the users U11 to U15 in a time-series manner, similarly to the time-series diagram TL11 in FIG.

For example, the advertisement distribution device 200 determines to deliver a series of advertisements to the terminal device 10 at a time zone in which the viewing range of the content by each user U11 to U15 is equal to or greater than a predetermined threshold value. That is, the advertisement distribution device 200 determines to distribute a series of advertisements to the terminal device 10 at a time when each user U11 to U15 is likely to concentrate on viewing the content.

In FIG. 13, since the advertisement distribution device 200 does not have a period in which the viewing range of the content exceeds a predetermined threshold value for the user U11, the advertisement distribution device 200 distributes a normal advertisement to the device such as the terminal device 10 used by the user U11. Decide to do. That is, the advertisement distribution device 200 determines that the user U11 delivers a normal advertisement to the device regardless of the time zone in which the advertisement is requested from the device such as the terminal device 10 used by the user U11.

Further, in FIG. 13, the advertisement distribution device 200 is connected to the device such as the terminal device 10 used by the user U12 during the time period corresponding to the period AT22 in which the content viewing range becomes equal to or higher than a predetermined threshold value for the user U12. Decide to serve your ad. That is, the advertisement distribution device 200 determines that when an advertisement is requested from a device such as a terminal device 10 used by the user U12 at around 6 o'clock, the user U12 delivers a series of advertisements to the device.

Further, in FIG. 13, the advertisement distribution device 200 is connected to the device such as the terminal device 10 used by the user U13 during the time period corresponding to the period AT24 in which the content viewing range becomes equal to or higher than a predetermined threshold value. Decide to serve your ad. That is, the advertisement distribution device 200 determines that when the user U13 is requested to advertise by a device such as the terminal device 10 used by the user U13 at around 21:00, a series of advertisements are distributed to the device.

Further, in FIG. 13, the advertisement distribution device 200 is connected to the device such as the terminal device 10 used by the user U14 during the time period corresponding to the period AT21 in which the content viewing range becomes equal to or higher than a predetermined threshold value. Decide to serve your ad. That is, the advertisement distribution device 200 delivers a series of advertisements to the user U14 when an advertisement is requested from a device such as a terminal device 10 used by the user U14 between 2 o'clock and 3 o'clock. To decide.

Further, in FIG. 13, the advertisement distribution device 200 is connected to the device such as the terminal device 10 used by the user U15 during the time period corresponding to the period AT23 in which the content viewing range becomes equal to or higher than a predetermined threshold value. Decide to serve your ad. That is, the advertisement distribution device 200 determines that when the user U15 is requested to advertise by a device such as the terminal device 10 used by the user U15 at around 11:00, a series of advertisements are distributed to the device.

[7. effect〕
As described above, the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example have an acquisition unit 131 and a determination unit 132 and 232. The acquisition unit 131 acquires information regarding the user's action history. The determination units 132 and 232 determine whether to deliver a series of advertisements related to each other to the terminal device 10 used by the user based on the information regarding the user's action history acquired by the acquisition unit 131.

As a result, the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example deliver a series of advertisements to the terminal device 10 at a time when the user is likely to concentrate on viewing the content. Can be decided. Therefore, the advertisement distribution devices 100 and 200 can appropriately determine whether to distribute a series of advertisements.

Further, in the advertisement distribution device 100 according to the embodiment, the determination unit 132 advertises based on the time zone in which the advertisement is requested to be delivered and the time zone in which the content is accessed more than a predetermined number of times in the user's action history. Determines whether to deliver a series of advertisements to the terminal device 10.

As a result, the advertisement distribution device 100 according to the embodiment delivers a series of advertisements to the terminal device 10 during a time period in which an estimated user based on the user's access to the content is likely to concentrate and browse the content. You can decide to deliver. Therefore, the advertisement distribution device 100 can appropriately determine whether to distribute a series of advertisements.

Further, in the advertisement distribution device 200 according to the modified example, the determination unit 232 is based on the time zone in which the advertisement distribution is requested and the time zone in which the content satisfying a predetermined condition in the user's action history is browsed. Then, it is determined whether to deliver a series of advertisements to the terminal device 10 as advertisements.

As a result, the advertisement distribution device 200 according to the modified example is connected to the terminal device 10 in a series during a time period in which an estimated user based on viewing the content satisfying a predetermined condition is likely to concentrate and browse the content. You can decide to serve ads. Therefore, the advertisement distribution device 200 can appropriately determine whether to distribute a series of advertisements.

Further, in the advertisement distribution device 200 according to the modified example, whether the determination unit 232 distributes a series of advertisements as advertisements to the terminal device 10 based on the time zone in which the content is viewed for a predetermined time or longer in the user's action history. To determine.

As a result, the advertisement distribution device 200 according to the modified example is connected to the terminal device 10 in a series during a time period in which an estimated user based on viewing the content for a predetermined time or longer is likely to concentrate and browse the content. You can decide to serve ads. Therefore, the advertisement distribution device 200 can appropriately determine whether to distribute a series of advertisements.

Further, in the advertisement distribution device 200 according to the modified example, the determination unit 232 is based on a time zone in which the range in which the contents displayed in a list in a predetermined direction (for example, the list content VC10) is viewed is equal to or larger than a predetermined threshold value. , Determines whether to deliver a series of advertisements to the terminal device 10.

As a result, the advertisement distribution device 200 according to the modified example is in a time zone in which there is a high possibility that users who are estimated based on the viewing range of the contents listed side by side in a predetermined direction will concentrate on viewing the contents. It can be determined to deliver a series of advertisements to the terminal device 10. Therefore, the advertisement distribution device 200 can appropriately determine whether to distribute a series of advertisements.

Further, in the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example, the determination units 132 and 232 determine whether to distribute the advertisement related to one advertiser to the terminal device 10 as a series of advertisements. ..

As a result, the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example place an advertisement about one advertiser on the terminal device 10 at a time when the user is likely to concentrate on viewing the content. You can decide to deliver. Therefore, the advertisement distribution devices 100 and 200 can appropriately determine whether to distribute an advertisement related to one advertiser.

Further, in the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example, the determination units 132 and 232 distribute advertisements related to products or services having a predetermined relationship to the terminal device 10 as a series of advertisements. To decide.

As a result, the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example are products or products having a predetermined relationship with the terminal device 10 during a time period in which the user is likely to concentrate on viewing the content. You can decide to serve ads about the service. Therefore, the advertisement distribution devices 100 and 200 can appropriately determine whether to distribute an advertisement related to a product or service having a predetermined relationship.

Further, in the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example, whether the determination units 132 and 232 distribute the advertisement related to one product or one service to the terminal device 10 as a series of advertisements. To determine.

As a result, the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example have one product or one service on the terminal device 10 at a time when the user is likely to concentrate on viewing the content. You can decide to serve ads about. Therefore, the advertisement distribution devices 100 and 200 can appropriately determine whether to distribute an advertisement related to one product or one service.

Further, the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example have a distribution unit 133. When the determination unit 132, 232 determines that the distribution unit 133 distributes a series of advertisements, the distribution unit 133 distributes the series of advertisements to the terminal device 10.

As a result, the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example deliver a series of advertisements to the terminal device 10 at a time when the user is likely to concentrate on viewing the content. Can be done. Therefore, the advertisement distribution devices 100 and 200 can appropriately distribute a series of advertisements.

[8. Hardware configuration]
The advertisement distribution device 100 according to the above-described embodiment and the advertisement distribution device 200 according to a modified example are realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 14 is a hardware configuration diagram showing an example of a computer that realizes the function of the advertisement distribution device. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program that depends on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the network N and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the network N.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the advertisement distribution device 100 according to the embodiment and the advertisement distribution device 200 according to the modified example, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200 to control the control unit 130. It realizes 230 functions. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the network N.

Although some of the embodiments and modifications of the present application have been described in detail with reference to the drawings, these are examples and vary based on the knowledge of those skilled in the art, including the embodiments described in the disclosure line of the invention. It is possible to carry out the present invention in another form obtained by modifying or improving the above.

[9. Others]
Further, among the processes described in the above-described embodiments and modifications, all or part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed. It is also possible to automatically perform all or part of the processed processing by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

In addition, the above-described embodiments and modifications can be appropriately combined as long as the processing contents do not contradict each other.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Distribution system 100 Advertisement distribution device 121 Action history information storage unit 122 Advertisement information storage unit 130 Control unit 131 Acquisition unit 132 Decision unit 133 Distribution unit 10 Terminal device 151 Request unit 152 Reception unit 153 Display unit 50 Content distribution device N network

Claims (11)

An acquisition unit that acquires information on the user's behavior history in a plurality of terminal devices used by the user,
Based on the information about the behavior history of the user acquired by the acquisition unit, wherein a plurality of terminal devices user accesses concentrated to the content distribution apparatus, the time zone viewing range of the content is Ru der than a predetermined amount If there is, a determination unit that determines that a series of advertisements, each of which is a plurality of advertisements related to each other, is delivered to the terminal device, which is one of the plurality of terminal devices used by the user, in the time zone.
A determination device characterized by comprising. The decision unit
Based on the time zone in which the advertisement is requested to be delivered and the time zone in which the content is accessed a predetermined number of times or more in the behavior history of the user, it is determined whether to deliver the series of advertisements to the terminal device as the advertisement. The determination device according to claim 1, wherein the determination device is made. The decision unit
The series of advertisements are delivered to the terminal device as the advertisements based on the time zone in which the advertisement is requested to be delivered and the time zone in which the content satisfying a predetermined condition is browsed in the behavior history of the user. The determination device according to claim 1 or 2, wherein the determination device is characterized in that. The decision unit
The third aspect of claim 3, wherein it is determined whether to deliver the series of advertisements to the terminal device as the advertisements based on the time zone in which the content is browsed for a predetermined time or longer in the user's behavior history. Decision device. The decision unit
The claim is characterized in that it determines whether to deliver the series of advertisements to the terminal device based on a time zone in which the range in which the contents listed in a predetermined direction are viewed is equal to or greater than a predetermined threshold value. 3 or the determination device according to claim 4. The decision unit
The determination device according to any one of claims 1 to 5, wherein as the series of advertisements, it is determined whether or not an advertisement relating to one advertiser is delivered to the terminal device. The decision unit
The determination device according to any one of claims 1 to 6, wherein as the series of advertisements, it is determined whether or not an advertisement related to a product or service having a predetermined relationship is delivered to the terminal device. The decision unit
The determination device according to any one of claims 1 to 7, wherein as the series of advertisements, it is determined whether or not an advertisement relating to one product or one service is delivered to the terminal device. When the determination unit determines to deliver the series of advertisements, the distribution unit that delivers the series of advertisements to the terminal device,
The determination device according to any one of claims 1 to 8, further comprising. It ’s a decision method that a computer makes.
An acquisition process for acquiring information on the user's behavior history in a plurality of terminal devices used by the user, and
Based on the information about the behavior history of the user acquired by the acquisition step, wherein a plurality of terminal devices user accesses concentrated to the content distribution apparatus, the time zone viewing range of the content is Ru der than a predetermined amount If there is, a determination step of determining to deliver a series of advertisements, each of which is a plurality of advertisements related to each other, to the terminal device which is one of the plurality of terminal devices used by the user in the time zone.
A determination method characterized by including. An acquisition procedure for acquiring information on the user's behavior history in a plurality of terminal devices used by the user, and
Based on the information about the behavior history of the user acquired by the acquisition procedure, wherein a plurality of terminal devices user accesses concentrated to the content distribution apparatus, the time zone viewing range of the content is Ru der than a predetermined amount If there is, a determination procedure for determining to deliver a series of advertisements, each of which is a plurality of advertisements related to each other, to the terminal device which is one of the plurality of terminal devices used by the user in the time zone.
A decision program characterized by having a computer execute.

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