JP6813405B2 - Point management system - Google Patents

Description

The present invention relates to a point management system for providing a common point service that can be mutually used among a plurality of retail stores.

Traditionally, retail stores and service providers have provided point services that offer discounts and giveaways at the time of shopping settlement with the remaining points given to customers according to the purchase amount for the purpose of attracting customers and retaining customers. It has been implemented.

In recent years, points that have been individually given to consumers at each retail store have been standardized (see Patent Document 1). Such a common point management system makes it possible to use the same point card at different retail stores, so that consumers can accumulate points at all affiliated retail stores and consume the accumulated points. It is possible, and it is a convenient system for consumers. And for retailers, there is a merit that the synergistic effect with each member retailer leads to sales promotion.

Japanese Unexamined Patent Publication No. 2012-168611

However, when a retail store that has provided individual point services for some time joins the operation of a point management system, it takes time and money to switch the point card that is independently provided to a common point card.

In addition, depending on the retail store, there are many cases where the common point service and the in-store point service unique to the retail store are provided in parallel. If a customer of such a retail store desires both point services, the customer is forced to carry a plurality of point cards.

In view of the above points, an object of the present invention is to provide a point management system for common points that does not require a medium such as a common point card for carrying out a common point service.

In order to solve the above problems, it is a common point point management system introduced in multiple retail stores, each of which has its own in-store point service, and is a server device that operates common points and each retail store. The point processing device that is provided in the store and executes the in-store point service and the user terminal device are connected by a communication network, and the server device receives the service of the common point from the user terminal device. In response to the registration application for the above , a common point member ID as a common point member is issued, and the in-store point member ID related to the in-store point service owned by each of the common point members is associated with the common point member ID. common point member management unit for managing a common point storage unit for storing consumer data for each count and the common point member of the common points in relation to the common point member ID, from the point processing unit, the store point member and ID, and the common point information is Shipping for which imparts is sold, and the store identification code of the sold retail store, the sales information including is sent, the corresponding to the store point member ID The common point processing unit that adds a predetermined common point point to the common point of the common point storage unit stored in the common point member ID, and the common point points that can be acquired with the target product through the website are described. The target product transmission unit to be transmitted to the user terminal device, and a sales report including the sales number data and the consumer data of the target product for each store identification code for each of the common point member IDs are created, and the manufacturer side of the target product It is characterized by having and providing means for providing to the manufacturer's terminal device.

Further, the user terminal device may be able to access the website by invoking an application downloaded and installed from the server device in advance.

The target product transmission unit may be configured to transmit the target product to the common point members by e-mail delivery.

The point management system according to the present invention assigns a common point member ID from the in-store point member ID in the in-store point service implemented at each retail store, and manages the common points acquired for each consumer by the common point member ID. It is a thing. Therefore, the consumer can obtain both the common points and the in-store points by presenting the in-store point member ID at the time of payment of the shopping amount, so that there is no trouble of presenting two types of member IDs.

The conceptual diagram of the point management system which concerns on this invention is shown. The block diagram explaining the whole structure of the point management system which concerns on this invention is shown. An explanatory diagram schematically showing the configuration of the common point database is shown. Common point A flowchart explaining the processing of the user terminal and the server device at the time of member registration is shown. The flowchart explaining the process of a user terminal, a server device, and a POS system when a consumer acquires common points by purchasing a target product is shown. An explanatory diagram schematically illustrating the configuration of the target product display screen displayed on the user terminal is shown. An explanatory diagram schematically illustrating the structure of sales report data is shown.

Embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 shows a conceptual diagram illustrating the operation of the point management system 100 according to the present invention.

In the figure, the point management system 100 includes a plurality of retail stores 1 that are members of the common point system, a manufacturer 2 that supplies products to the retail store 1, and a common point operator 3 that mainly manages the common point service. It is operated by the company and tries to lock in consumers 4 through the common point service. Although only one retail store 1, one manufacturer 2, and one consumer 4 are shown for convenience, there are many of them.

In the common point service, when a product of maker 2 is purchased at a retail store 1 to which consumer 4 is a member, if this product is a predetermined target product, a predetermined number of common points set by maker 2 are given. As a result, the consumer 4 is provided with benefits according to the points of the accumulated common points. Such a common point service is operated by the common point operator 3 based on the resources provided by each manufacturer 2 who wants to expand the market share of its own products. Then, for each affiliated retail store 1, the sales of the store can be improved by having the target product of the manufacturer 2 purchased from its own store.

On the other hand, the retail store 1 may implement an in-store point service, so-called FSP (Frequent Shoppers Program), which is independently operated by each retail store 2 in addition to such a common point service. .. That is, the retail store 1 issues the in-store point card 11 that serves as a medium for the customer (consumer 4) to carry out the FSP, reads the in-store point member ID from the in-store point card 11 at the time of shopping settlement, and setstles the shopping. By giving points according to the amount of money to the consumer 4, benefits such as discounts according to the points points are provided in the retail store 2. Such an in-store point service is aimed at promoting sales in the store by the retail store 1, and there are cases where a plurality of retail stores 1 under the same affiliate operate the same in-store point service.

Returning to the explanation of the common point service, in order for the consumer 4 to receive the service by the common point, the common point member ID is acquired by registering the common point member in advance with the common point operator 3. It will be. This registration is performed by notifying the common point operator 3 of the in-store point member ID independently implemented by the retail store 1 which is a member of the common point service. In this case, depending on the consumer 4, each retail store 1 may join the point member operated by each retail store 1 and have the in-store point member IDs of a plurality of member retail stores 1. All in-store point member IDs will be registered.

As a result, the common point operator 3 assigns a common point member ID to the consumer 4 who has become a common point member, and points in the store possessed by the consumer 4 in association with the common point member ID. The member ID is stored and managed in the common point database 43.

The common point operator 3 displays and publishes the target product that provides the common points indicated by the manufacturer 2 and the common point points that can be obtained by purchase on the website 44, and the consumer 4 confirms this. At this time, the consumer 4 can confirm whether or not the retail store 4 that issues the in-store point card that the consumer 4 owns sells the target product that he / she wants to purchase.

The retail store 1 is provided with a POS system 10 that manages the point-of-sale, but the POS system 10 of this example provides a point processing device that manages the point-of-sale in the retail store 1 as well as the point service in the store. It is also used. Then, in this POS system 10 which is a point processing device, when the consumer 4 purchases the target product at the retail store 1, the in-store point member ID given to the customer and the product code of the sold target product are used. , The identification code of the retail store 1 is sent to the common point operator 3. The in-store point member ID is recorded in the in-store point card 11 issued by the retail store 1 to the customer as described above, and the POS system 10 reads the in-store point member ID from the point card 11 and operates a common point management business. Send to person 3. However, the medium for recording the in-store point member ID is not limited to a card, and there are an IC chip, a wireless ID chip, and the like.

Further, depending on the retail store 1, there is an example in which a point management device for points in the store, which is different from the POS system 10, is provided. In this case, there are various point management devices depending on the circumstances of each retail store 1, but the point is that when the target product is sold, the product code and the read in-store point member ID are sent to the common point operator 3. It suffices to have a function.

When the product code, the identification code, and the in-store point member ID are sent, the common point operator 3 determines the target product and the retail store 1 from which the product was sold from the product code and the identification code, and the in-store points. The corresponding common point member ID is detected from the member ID. Then, the points of the target product are added to the common point account of the detected common point member ID. Therefore, in this example, when the POS system 10 sends the product code to the common point operator 3, the information that the target product to be given the common points is sold is shown to the common point operator 3. It means that.

The common point operator 3 provides consumers with benefits according to the common point points accumulated by the common point members, based on the funds from the manufacturer 2. For example, cash back according to the points of common points, point transfer to electronic money or other point systems, etc. In this case, the transfer of common points may be transferred to the points of the in-store point card 11 possessed by the consumer 4.

The maker 2 includes the sales of the target product set by the maker 2 from the common point operator 3 to the maker terminal device 21, the retailer thereof, and the common point member ID and attribute data of the customer who purchased the product. By providing the purchase information, it is possible to grasp who purchased the target product at which retail store 1 and perform market analysis of the target product. Then, even if the consumer 4 presents the in-store point card 11 independently operated by each of the plurality of retail stores 1 and purchases the same product, the common point operator 3 consumes by the common point member ID. Since the name of the person 4 can be identified, the maker 2 can grasp the actual number of purchasers.

FIG. 2 shows a block diagram of the hardware configuration of the point management system 100. The POS system 10 is configured by connecting a POS server 12 and a settlement terminal (POS terminal) 13 arranged at a settlement checkout counter in a store by a LAN (Local Area Network) 17. One or a plurality of POS terminals 13 are installed at the checkout counter depending on the size of the store.

When the POS server 12 includes a PLU (Price Look Up) file 15 in which the product code, the product name, and the price correspond to each other, and an inquiry message including the product code read by the scanner 16 is transmitted from the POS terminal 13. , The product name and price corresponding to the product code are searched from the PLU file 15, and the inquiry message is returned to the POS terminal 13 that sent the message.

The POS terminal 13 performs the settlement processing of the customer's shopping based on the sent price, and the product code and the number of the products purchased by the customer when the settlement is completed, the sales amount due to the settlement, and the sale indicating the date and time at that time. Sales information including the date and time and the terminal code of the POS terminal 13 is transmitted to the POS server 12. Therefore, the POS server 12 manages sales at the store based on this sales information. When the sales time management of a plurality of retail stores 1 under the umbrella is integrated, a higher-level POS server is provided and connected by a public line or a dedicated line.

In the POS system 10, each POS terminal 13 is provided with a point card reader 14 for reading an in-store point member ID from an in-store point card 11 created by using a magnetic card or an IC card. Therefore, when the POS terminal 13 is reading the in-store point member ID from the point card 11 presented by the customer at the time of shopping settlement, the POS terminal 13 transmits the sales information obtained by adding the in-store point member ID to the above sales information to the POS server 12. To do.

When the sales information in which the in-store point member ID is added to the sales information is transmitted, the POS server 12 associates the point points implemented by the in-store point service according to the settlement amount at that time with the in-store point member ID. Add to the remaining points you remember. Since the in-store point processing is a processing independently performed by each retail store 1, detailed description here will be omitted. What is important here is that in the point management system 100, when the in-store point member ID is transmitted together with the sales information, the POS server 2 adds the in-store point member ID to the sales information and adds the sales information to the common point operator 3 Is to transmit to the server device 40 installed by.

The server device 40 is connected to the POS server 12 of each retail store 1 via a communication network 5 such as the Internet, a telephone line, and a mobile communication network. The server device 40 includes a web server 41 corresponding to the Internet connection service, a common point management server 42, and a common point database 43. The web server 41 establishes a common point management site on the WWW (World Wide Web) to provide an HTML-formatted web page 44 by a hypertext transmission protocol (http).

The common point database 43 stores various data related to the common point. FIG. 3 shows the configuration of the common point database 43, and the consumer data 43a for each common point member is associated with the common point member ID of the consumer 4 who has registered as a member, such as the gender and date of birth of the consumer 4. Attribute information, in-store point member ID, product code of the purchased target product, store identification code of the purchased retail store 1, and each storage area of the accumulated points of common points are included.

The consumer 4 is provided with a user terminal 31 such as a computer or a smartphone, and activates an application program 32 (hereinafter referred to as an "application") installed on the user terminal 31 to open a web server 41. Data is exchanged through the common point management site. The application 32 is downloaded from the web server 41 through the communication network 5.

Then, each maker 2 exchanges data with the server device 40 through the communication network 5 by each maker terminal device 21.

The operation flow of the server device 40 and the user terminal 31 in the common point service system having the above configuration will be described.

FIG. 4 shows the flow of operations when the consumer 4 registers a common point member. The consumer 4 accesses the common point member registration site established by the web server 41 of the server device 40 from the user terminal 31 (step S01). The web server 41 transmits a member registration web page and displays the common point member registration screen on the display of the user terminal 31 (step S02). The consumer 4 inputs and transmits attribute information such as gender and date of birth and the in-store point member ID possessed by the member registration screen (step S03).

When the server device 40 receives the attribute information and the in-store point member ID, the common point management server 42 issues the common point member ID for the consumer 4 and associates the common point member ID with the attribute information. And the in-store point member ID are stored in the common point database 43 (step S04). Therefore, the common point management server 42 manages the in-store point member ID in association with the common point member ID as the common point member management unit. Then, the common point management server 42 downloads the common point member ID and the application 32 to the user terminal 31 (step S05), and the user terminal 31 installs them (step S06).

FIG. 5 shows the flow of the operation in which the consumer 4 who has registered the common point member obtains the common points. When the consumer 4 activates the application 32 of the user terminal 31, the consumer 4 accesses the common point management site with the common point member ID (step S11).

The web server 41 confirms the authentication of the common point member ID (step S12), and when the authentication is obtained, sends a web page displaying the target product to which the common points are given when the product is purchased (step S13). The user terminal 31 displays the target product screen on the display (step S14). FIG. 6 schematically shows a target product screen 31a displayed when the user terminal 31 is a smartphone, and a product image that provides common points by purchasing from each manufacturer 2 is displayed.

In this way, the web server 41 functions as a target product transmission unit by exposing the target product to the consumer 4 through the website 44. In addition to the web server 41, the target product transmission unit may be configured by, for example, a mail server and transmit the target product to each user terminal 31 by e-mail.

Further, when the consumer 4 taps the "find a store" button on the target product display screen 31a, a web page displaying the member retail store 1 is sent and displayed on the display of the user terminal 31.

When the consumer 4 purchases the target product at the retail store 1 and setstles the product price, the POS system 10 reads the product code of the target product by the POS terminal 13 and performs the settlement process (step S15). At the same time, at this time, the POS terminal 13 reads the in-store point member ID recorded on the in-store point member card 11 presented by the consumer 4. Then, the POS system 10 transmits the sales information including the product code of the purchased target product, the in-store point member ID, and the store identification code of the retail store 1 to the server device 40 (step S16).

When the sales information is sent from the POS system 10, the common point management server 42 of the server device 40 searches the common point database 43 from the in-store point member ID to detect the common point member ID (step S17), and this A process of storing the product code and the store identification code sent together with the in-store point member ID in the common point database 43 in association with the common point member ID is performed (step S18). Then, the point points of the target product are added to the accumulated points of common points stored corresponding to the common point member ID (step S19). Therefore, the common point management server 42 functions as a common point processing unit by processing steps S17 to S19.

When the common point operator 3 receives a request for common point exchange from a common point member, the common point operator 3 provides a privilege according to the cumulative number of common points corresponding to the common point member ID.

Further, when the point management system 100 receives a request from the manufacturer terminal device 21 of the manufacturer 2 to provide purchase information of the target product of the manufacturer 2, the common point management server 42 displays the target product of the manufacturer 2 from the common point database 43. The consumer data 43a storing the product code of the above is taken out, and a sales report is created and transmitted.

FIG. 7 illustrates the configuration of the sales report data 45 for one target product, from the individual display record unit 45a for each common point member ID and the overall display record unit 45b which is the total of all common point member IDs. Become. The individual display record unit 45a is composed of attribute information of the member, sales number data of the target product for each retail store 1 (store identification code) sold, and total sales number data for each common point member ID. Further, the overall display record unit 45b is composed of total sales number data 452 of all target products for all retail stores 1 affiliated with the common point that sold the target products, and total sales number data for all retail stores 1. The maker 2 can analyze the market trend regarding the target product from such sales report data 45.

According to the point management system 100 described above, a common point member ID is assigned from the existing in-store point member ID implemented at each retail store 1, and common points acquired for each consumer 4 by the common point member ID. It manages. Therefore, the consumer 4 can obtain both the in-store points and the common points at the same time by presenting the medium in which the in-store point member ID is recorded at the time of payment of the shopping amount. Then, the server device 40 collects the POS data and the in-store point member ID, and manages the POS data of each retail store 1 in association with the common point member ID, thereby providing the source of the common point service. It will be a system that closely links the relationship between the member retail store 1 and the member consumer 4.

Further, in the above explanation, the retail store 1 in which the common point service and the in-store point service coexist has been described, but depending on the retail store 1, the in-store point service that has been provided from before is stopped and the common point service is used. May switch. Even in such a case, it is not necessary to abolish the in-store point member ID and the in-store point card 11 used for the in-store point service, and the consumer 4 can present the in-store point card 11 at the time of payment as before to obtain common points. Can be earned. Therefore, it is possible to shift from the in-store point service to the common point service without spending time and money.

The common point service by the point management system 100 is preferable for popularizing the common point service if the consumer 4 who does not have the in-store point member ID can also join the common point member. However, when the consumer 4 who does not have the in-store point member ID purchases the target product, it is necessary to present the common point member ID at the time of purchasing the target product. To do so, it will be presented through a medium such as a card. Preferably, a common point member ID with, for example, a two-dimensional code or a barcode is downloaded in advance from the operator 3 to a mobile terminal such as a smartphone, displayed on the screen at the time of purchase, and read by the POS system 10 of the retail store 1. It is good to let it.

Further, in order to popularize the common point service, it is preferable that the retail store 1 that does not provide the in-store point service also joins the retail store 1 that implements the common point service. In this case as well, the consumer 4 who purchases the target product at the retail store 1 which does not provide the in-store point service will present the common point member ID at the time of payment, but as described above, the mobile phone such as a smartphone It is better to present it to the terminal with a two-dimensional code or barcode downloaded in advance.

5 Communication network 10 POS system (point processing device)
31 User terminal device 32 Application 40 Server device 41 Web server (target product transmission unit)
42 Common point management server (common point member management department, common point processing department)
43 Common point database (common point storage)
44 Website 100 points management system

Claims (3)

It is a common point point management system introduced in multiple retail stores, each of which has its own in-store point service.
A server device that operates a common point, a point processing device that is provided in each retail store and executes the in-store point service, and a user terminal device are connected by a communication network.
The server device is
In response to the registration application for receiving the service of the common point from the user terminal device, a common point member ID as a common point member is issued, and the inside of the store related to the in-store point service owned by each of the common point members. The common point member management department that manages the point member ID in association with the common point member ID,
A common point storage unit that stores the points of the common points and consumer data for each common point member in association with the common point member ID.
From the point processing unit, and the store point member ID, the said common point information is Shipping for which imparts is sold, and the store identification code of the sold retail store, the sales information including is transmitted , A common point processing unit that adds a predetermined number of common points to the common points of the common point storage unit stored in the common point member ID corresponding to the in-store point member ID.
A target product transmission unit that transmits the target product and the points of the common points that can be acquired through the website to the user terminal device, and
A means for creating a sales report including the sales number data of the target product and the consumer data for each store identification code for each common point member ID and providing the sales report to the manufacturer terminal device on the manufacturer side of the target product.
Point management system equipped with. The point management system according to claim 1, wherein the user terminal device accesses the website by invoking an application downloaded and installed from the server device in advance. The point management system according to claim 1, wherein the target product transmission unit transmits the target product to the user terminal device by delivering an e-mail.

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