JP6822142B2 - How to deliver point retargeting ads - Google Patents

Description

The present invention relates to an Internet advertisement distribution technology, and when a user performs an advertisement designation action in cooperation with one or more point member sites, the points mainly collected by the user are given to the user as an incentive. Reimbursed Point Retargeting Devices, methods and programs for delivering advertising.

As is well known, as one of the methods of Internet advertising, based on the history of users who have visited the advertiser's website, after this user leaves the website, a retargeting advertising service is provided. Retargeting advertisements (Patent Document 1 and Non-Patent Document 1) that deliver advertisements that encourage advertisers to return to their websites when they access the websites of businesses are known. Patent Document 2 discloses a method of advertising to a similar audience even when the number of audiences that can be identified by the retargeting advertisement is small.

Retargeting advertising has an advantage that the advertiser's information can be repeatedly presented to users who have a certain interest in the advertiser, who tend to have a high contract rate for purchasing products. However, according to the retargeting method, the same advertisement is displayed over and over again, causing tiredness, and depending on the user, the advertising effect may be rather low. The present invention not only retargets the viewer of the advertiser WEB site, but can also presume that the viewer of the member (LOGIN) section of the point member site is the collector of the point. When an advertiser's designated action such as purchase / application is performed on a member, an advertisement in which the points are returned to the user as an incentive is delivered. By giving the points collected by the user as an incentive, it is possible to deliver point retargeting advertisements with a higher click rate and contract rate than ordinary advertisements and advertisements that uniformly give common points etc. It is an object of the present invention to provide a device, an advertisement distribution method and a program. In addition, by cross-matching the browsing / purchasing history of the advertiser with the browsing history of the point member site, the purchaser is excluded to reduce the point cost, and the viewer is excluded to point retarget only the completely new user. It is an object of the present invention to provide an advertisement distribution device, an advertisement distribution method and a program capable of point-targeting a member who did not make a contract with a normal retargeting advertisement among viewers to promote the contract.

Japanese Unexamined Patent Publication No. 2013-257724 Japanese Unexamined Patent Publication No. 2012-094097

Google Inc., "About Remarketing", [online], [Search on October 25, 2016], Internet <URL: https: // support. google. com / adwords / answer / 24533998? hl = ja & ref_topic = 3122875>

=== Purpose of invention ===
An object of the present invention is a point retargeting advertisement in which it is displayed that points collected by a user are automatically identified and the points are returned as an incentive when an advertiser's designated action such as purchase / application is performed. Is to deliver. In addition, we will exclude advertiser buyers, exclude advertiser site visitors, and make it possible to deliver advertisements that can point retarget the members who did not make a contract with normal retargeting advertisements. is there.

=== Technical matters that form the core of the invention ===
The present invention created to achieve the above object can be basically grasped as a method specified by the following items (1) to (5) (this is referred to as invention 1).
(1) It is a computing method implemented in the computing system of online advertisement distribution (2) This system assigns a unique user identification ID to each user when visiting the point member site or advertiser site (3) the system the user identification ID and SSP (supply side platform) that (4) the system for storing in association string user ID of the advertisement purchase systems like (hereinafter advertising purchasing system), the user point site members section to again browse the storing at least comprises viewing record site identification ID and browse time user identification ID and point member site (5) the system than advertising purchasing system, with browsing record to point member site the If the ad bid requests with the user ID that was tied to user identification ID has come, to bid the point grant ads that are registered for each point member site

Further, Invention 2 is a method specified by the following items (6) to (8) on the premise of Invention 1.
(6) This system stores the browsing history of the advertiser site in association with the user identification ID (7) Separately stores the browsing history of the purchase / application completion page of the advertiser site (8) When an advertisement bidding request with the user ID of the advertisement purchasing system linked to the user identification ID having the browsing record to the point member site comes from the advertisement purchasing system, the browsing history within the specified period of the advertiser site is obtained. Exclude users and bid for the point-giving advertisement registered for each point member site.

Further, the invention 3 is a method specified by the following items (9) to (11) on the premise of the invention 1 or 2.
(9) This system stores the browsing history of the advertiser site in association with the user identification ID (10) Separately stores the browsing history of the purchase / application completion page of the advertiser site (11). When an advertisement bidding request with the user ID of the advertisement purchasing system linked to the user identification ID that has the browsing record to the point member site comes from the advertisement purchasing system , it is within or outside the specified period of the advertiser page. Bidding the point-giving advertisement registered for each point member site only for users who have a browsing history

Further, the invention 4 is a method specified by the following items (12) to (14) on the premise of any one of the inventions 1 to 3.
(12) This system stores the browsing history of the advertiser site in association with the user identification ID (13) The browsing history of the purchase / application completion page of the advertiser site is stored separately from the browsing history. (14) When an advertisement bidding request with the user ID of the advertisement purchasing system linked to the user identification ID having the browsing record of the point member site comes from the advertisement purchasing system, the purchase / application is made within the period specified by the advertiser. Exclude users who have a browsing history of the completion page, and bid the point-giving advertisement registered for each point member site.

Further, the invention 5 is a method specified by the following item (15) on the premise of any one of the inventions 1 to 4.
(15) When an advertisement bidding request with an advertisement purchase system user ID linked to the user identification ID having a browsing history of a point member site comes from the advertisement purchase system , the position information of the user notified at the same time is sent. When it is within the range specified by the advertiser, bid for the point-giving advertisement registered for each point member site.

Further, the invention 6 is a method specified by the following item (16) on the premise of any one of the inventions 1 to 5.
(16) When an advertisement bidding request with the user ID of the advertisement purchasing system linked to the user identification ID having the browsing history of a plurality of point sites comes from the advertisement purchasing system, the point member site having the latest browsing history To bid on an ad that gives you points.

Further, the invention 7 is a method specified by the following item (17) on the premise of any one of the inventions 1 to 5.
(17) When an advertisement bidding request with an advertisement purchase system user ID linked to the user identification ID having a browsing record of a plurality of point member sites comes from the advertisement purchase system , the number of views is the largest in the specified period. Point Bid an advertisement that gives points on a member site.

Further, the invention 8 is a method specified by the following item (18) on the premise of any one of the inventions 1 to 5.
(18) than advertising purchasing system, the case came advertisement bid requests with the user ID of the advertising purchasing system that was tied to the user identification ID with the browsing history of more than one point member site, most viewing time during a specified period of time is long Point Bid an advertisement that gives points on a member site.

Further, the invention 9 is a method specified by the following item (19) on the premise of any one of the inventions 1 to 5.
(19) When an advertisement bidding request having an advertisement purchasing system user ID linked to the user identification ID having a browsing history of a plurality of point member sites comes from the advertisement purchasing system , a plurality of user browsing histories are present. Bid an advertisement that allows you to select the points given by the point member from the point member site.
When the user automatically identifies the accumulated points and performs an action specified by the advertiser such as purchase / application, the point retargeting advertisement in which the points are returned as an incentive is delivered. In addition, we will be able to exclude advertiser buyers, exclude advertiser site visitors, or deliver ads that can point retarget the members who did not make a contract with regular retargeting advertisements. To do.

According to the present invention, when an advertiser's designated action such as purchase / application is performed, points collected by the user are given as incentives, so that point retargeting has a higher click rate / contract rate than ordinary advertisements. You can serve ads. In addition, the advertiser's buyers are excluded to reduce the point cost, the advertiser's site visitors are excluded and only completely new users are point-targeted to promote the acquisition of new users, the advertiser's site visitors. Of these, only members who did not make a contract with a normal retargeting advertisement can be point-targeted and an advertisement that promotes the contract can be delivered.

Overall system configuration diagram Advertiser site / point member site browsing page installation notification TAG example Advertiser site order completion page installation notification TAG example Advertiser TAG setting page transition example Correspondence table of SSP user ID linked with point retargeting user ID Point retargeting server advertiser management screen setting example Point retargeting server Advertiser management (point site) screen setting example User ID: 1234567 point site browsing history example User ID: 1234567 point site browsing history example Advertising bid / successful bid / delivery flow Advertising banner click page transition Mobile terminal physical store advertiser management screen bid condition setting example Mobile terminal physical store advertisement bidding / successful bid / delivery flow Mobile communication terminal advertising banner / click transition User selection point Advertising banner / click transition

The present invention realizes point retargeting as a new function of DSP (demand side platform or less DSP), which is an advertiser side advertising platform, by the following.

The overall system configuration diagram shown in FIG. 1 will be described.
(1) The point retargeting server implements the point retargeting function as an extension function in the DSP system.
(1) ▼ -1 The central processing unit processes the input and output from each module.
(1) ▼ -2 The browsing history acquisition module acquires the browsing history from the TAGs installed on the point member sites of (2) ▼ -1 and 2, and the TAGs installed on the advertiser pages of (2) ▼ -3 to 4.
(1) ▼ -3 Browsing history D / B stores the browsing history of the point member site / advertiser site.
(1) ▼ -4 The advertisement D / B stores various information such as the bid conditions and the advertisement banner of the advertisement input from the advertiser management screen of (1) ▼ -5.
(1) ▼ -5 The advertiser management screen communicates with the (5) advertiser management terminal, and the advertiser inputs / outputs data.
(1) ▼ -6 The advertisement bidding module bids at a specified amount when an advertisement bidding request that matches the advertisement distribution conditions comes from SSP_x and SSP_y of (3) ▼ -1 to 2.
(1) ▼ -7 The advertisement distribution module distributes advertisements to the winning bid space.
▲ 2 ▼ -1 has a browsing notification TAG installed on the point member WEB page. ▲ 2 ▼ -2 has a browsing notification TAG installed on the point member logged-in page.
For (2) ▼ -3, a browsing notification TAG is installed on the advertiser's WEB page.
▲ 3 ▼ -4 has a browsing notification TAG on the advertiser transaction completion page.
▲ 3 ▼ -1 is SSP_x and has an advertisement distribution frame in media 1 to 3 of ▲ 4 ▼ -1 to 3, and communicates with ▲ 1 ▼ -6 advertisement bidding module to auction the advertisement space.
▲ 3 ▼ -2 is SSP_y and has an advertisement distribution frame in media 4 to 6 of ▲ 4 ▼ -4 to 6 ▲ 1 ▼ -6 Communicates with the advertisement bidding module to auction the advertisement space.

=== Setting tags on point member sites ===
In the present invention, in order to acquire the browsing history of one or more point member sites in addition to the advertiser site, the point member site communicates with the point retargeting server and notifies the browsing history of the JAVASCRIPT (hereinafter referred to as JS) in FIG. Set the tag or the IMG tag shown in FIG. Also, after logging in, a JS tag or TMG tag will be set on the members-only page as well. Similarly, in the case of the point member application, the SDK is incorporated and a unique user ID is linked to the terminal identification ID. When the point member site is browsed, these tags / SDKs are stored by issuing a user ID written as COOKIE for each unique browser (terminal) or by associating with the terminal ID. Every time the point member site / application is browsed, the point retargeting server is notified of the browsing history of the point member page for each user ID and stored in the database.
Further, when the member-only page after login is browsed, it is classified as a browsing history after login and stored for each user ID.

=== Tag setting on the advertiser site ===
In order to acquire the browsing history in the same manner as a normal DSP, the JAVASCIRPT (hereinafter JS) tag of FIG. 2 or the IMG tag of FIG. 3 is installed on the advertiser site by communicating with the point retargeting server and notifying the browsing history. In addition, a JS tag or IMG tag will be installed on the transaction completion page as well. FIG. 4 shows an example of installation on the advertiser page. Similarly, in the case of an advertiser application, a dedicated SDK is incorporated. When the advertiser site / application is browsed, these tags / SDKs are stored by issuing a user ID written as Cookie for each unique browser or by associating with the terminal ID. Every time the advertiser site / application is browsed, the ritage server is notified of the browsing history of the advertiser page for each user ID and stored in the database. Further, when the transaction completion page is browsed, it is classified as a purchase history and stored for each user ID.

The user ID of the SSP linked with the point retargeting server user ID is associated and stored. FIG. 5 is an example of a corresponding table of the user ID of the SSP linked with the user ID of the retargeting server. The synchronization method is well known as described in detail in Non-Patent Documents 2 and 3 below.
Supership Co., Ltd., "Mechanism of Cookie Sync that I can't hear anymore" [online], [Search on October 25, 2016], Internet http: // www. scaleout. jp / 26992 / "Flow of CookieSync that links DSP and SSP" [online], [Search on October 25, 2016], Internet http: // www. ever-rise. co. jp / ad: tech-blog / what-is-cookiesync. html

=== Advertiser bid conditions / advertisement setting management screen ===
The point retargeting server is set with an advertiser management screen that allows the advertiser to set the bid amount, the advertisement banner, the target point member landing page URL, and the bid conditions via the Internet.
FIG. 5 is a setting example of the advertiser 1.
In this case,
In the case of the advertisement ID: AD1_001, the target is a withdrawal / non-contracting user who has browsed the advertiser site 1 as a B card member but has not purchased the product.
In the case of the advertisement ID: AD1_002, the target is a completely new user who is a B card member and has not browsed the advertiser site 1 or purchased the product.
In both of the above two examples, users who have already purchased the product are excluded, so that the point cost can be reduced. Even users who have purchased products may target users who have not purchased products in the last fixed period and encourage them to repurchase. In this example, the advertising bid price CPM (price I in thousands of display units is described, but CPC (price in 1-click units) may be used.

=== Point site bid conditions / advertisement setting management screen ===
E-commerce sites, travel reservation sites, and other application sites usually register and bid for one or more point-giving advertisements as advertisers, but the point member site itself targets its members as a measure to promote the use of its own site. In some cases, advertising bids are made.
In that case, the advertising banner and the landing page URL to which the company's points are given are registered on the advertiser management screen, and the target is the user who has the browsing history of the point member site.
FIG. 6 is a setting example of the point member site of airline A.
In this case,
In the case of the advertisement ID: PT1_007, the target is a withdrawal / non-contracting user who has browsed the advertiser site 1 as an A airline member but has not purchased the product.
In the case of the advertisement ID: PT1_008, a new user of the advertiser 1 who is a member of the A airline company and has not browsed the advertiser site 1 or purchased the product is targeted.
In the case of the advertisement ID: PT1_009, the user who is an existing customer of the advertiser 1 who browses the advertiser site 1 as a member of the A airline company and purchases the product is targeted.
In this example, the advertising bid price CPM (price I in thousands of display units is described, but CPC (price in 1-click units) may be used.

=== Point member site browsing history ===
FIG. 7 is an example of browsing history of the point member site of one user (user ID: 12345678). This user has a browsing history to the three point member sites A, B, and C in the past year.
According to the invention of claim 6, the most recently viewed B card company points are selected as the points mainly collected by the user 1.
According to the invention of claim 7, the airline A points having the highest number of views (4 times) in the past 3 months are selected as the points mainly collected by the user 1.
According to the invention of claim 8, the C card company points having the longest stay time (8 minutes) in the past 3 months are selected as the points mainly collected by the user 1.

=== Advertiser site browsing history ===
FIG. 8 is an example of the advertiser site browsing history of one user (user ID: 12345678).
This user has a browsing history to the advertiser 1, advertiser 2, and advertiser 3 sites in the past year.
It is estimated that the advertiser 2 has a product purchase record based on the browsing history of the product purchase completion page.
There is no browsing history of 4 product advertiser sites.

The case where the advertiser 1 carries out the point retargeting advertisement will be described.
According to the invention of claim 6, the user 1 has the most recent browsing by the B card company, and is a point mainly collected. Since user 1 has a browsing history of advertiser 1 but no purchase history, a group list of advertisement ID: AD1_001 with B card browsing, advertiser 1 browsing, and no purchase is applied, and the bid price is 120 yen. Applies.

According to the invention of claim 7, the user 1 has the largest number of views (4 times) of the A airline company, and is mainly a point to collect. Since user 1 has a browsing history of advertiser 1 but no purchasing history, the group list of advertisement ID: AD1_003 with A aviation browsing, advertiser 1 browsing, and no purchase is applied, and the bid price is ¥ 150. Applies.

According to the invention of claim 8, the user 1 has the longest staying time (8 minutes) of the C card company, and is mainly a point to collect. Since user 1 has a browsing history of advertiser 1 but no purchasing history, a group list of advertisement ID: AD1_005 with C card browsing, advertiser 1 browsing, and no purchase is applied, and the bid price is ¥ 80. Applies.

▲６▼広告主１の広告バナーＡＤ１＿００３が、広告枠ＡＳ＿１に配信される。=== Advertising bid / delivery ===
The flow of advertising bidding in FIG. 9 will be described.
(1) User 1 belongs to SSP_x and browses media 1 in which the advertising space AS_1 of the SSP_x is set.
(2) Media 1 notifies SSP_x that a user's impression (viewing) has occurred.
(3) From SSP_x, a bid request is made to the user 1 to one or more linked DSPs including the point retargeting server.
(4) Advertisers 1, 3 and 5 that match the distribution conditions are bid at the prices shown in FIG.

(6) Advertiser 1's advertising banner AD1_003 is delivered to the advertising space AS_1.

=== Advertising banner / page transition ===
The click transition of the advertisement banner shown in FIG. 10 will be described. Although it is not the direct scope of the present invention after the advertisement is delivered, it is useful for understanding the actual user activity and the effect of the invention.
(7) Advertiser 1 The banner indicates that the miles (points) of Airline A, which User 1 has accumulated, can be received for 5% of the purchase price. In addition, the user 1 has browsed one page of the advertiser in the past and considered purchasing. It is thought that the click rate will be higher because the user's merit is higher than that of a normal advertisement because the points collected by oneself can be obtained. The user 1 clicks the advertising banner AD1_001 delivered to the media 1.
▲ 8 ▼ It goes through the point retargeting server_a. At this time, the click record of the advertisement space ID, advertisement ID, and the like of the SSP is recorded in the point retargeting server.
▲ 9 ▼ Advertiser 1 Landing page https: // www. a-air. co. It is induced to jp / member / company / ad1 /. Advertiser 1 Check the campaign content and point award conditions described on the landing page. ▲ 10 ▼ Enter the ID / PW on the member login page to specify the member identification information. This may be included in the campaign page or it may be a POPUP. Further, if the member identification information can be specified in advance by the COOKIE / terminal identification information, the LOGIN may be omitted. When moving to the advertiser 1 page, the A airline member identification information of user 1 is written in COOKIE, or when moving, the advertiser server is notified as a parameter.
(11) The user 1 goes shopping by moving to the e-commerce site of the advertiser 1.
(12) The purchase of the product is completed on one advertiser site.
(13) Transaction information including the A airline member identification information of user 1 is notified to the point system of the A airline company. It may be notified via the affiliate ASP.
(14) The points of airline A calculated by the specified calculation method such as 5% of the sales amount are added to the ID of the user 1 by the predetermined method.

=== Example of mobile communication terminal ===
The invention of claim 5 is premised on the use of a mobile communication terminal outdoors, and an object of the present invention is to attract users to a physical store, a restaurant, a housing exhibition hall, an amusement facility, or the like.
As shown in FIG. 11, the advertiser of the present invention sets bidding conditions for each store / facility that he / she wants to attract customers on the advertiser management screen. It includes location information (latitude / longitude information) for each store / facility. The method of determining the points mainly collected by the user and the method of acquiring the advertiser browsing history are the same as those in the example using the PC. When the SSP notifies the advertisement bid request of the user 1, in addition to the user identification information of the SSP, at least the position information of the terminal for which the advertisement bid request has been made is also notified. When the bid condition is notified of the position information within a predetermined distance (800 m in the example) from the store position of the specified condition, the advertising banner of the store is delivered. If it is included in the specified range of two or more stores, the advertisement of the closest store is bid. Alternatively, the advertiser prioritized store ads are bid.

=== Mobile communication terminal advertiser bid conditions / advertisement setting management screen ===
On the point retargeting server, M advertiser 1 has the bid amount shown in FIG. 11, the target point member to be targeted, the target store name, the target store location information, the target time (business hours), and the advertisement banner of the target store. An advertiser management screen is set up in which the landing page URL and bid conditions can be set via the Internet.
In this case, M advertiser 1 is an actual store advertisement of advertiser 1 (net shop).
In the case of M advertisement ID: MA1_016, the advertisement of the Shinjuku store targets B card members and the viewers of the main advertiser's online shop.
In the case of M advertisement ID: MA1_017, the advertisement of the Shibuya store targets the B card member and the viewer of the main advertiser's online shop.
In the case of M advertisement ID: MA1_018, the advertisement of the Ginza store targets the B card member and the viewer of the main advertiser's online shop.
In the above example, the bidding conditions for whether or not you have visited the store and whether or not you have purchased the product at the store are not set, but if the history of user activity at the actual store can be registered in the DB,
Conditions may be set for visits to actual stores and purchases, such as M advertisement ID: MA_018 to 020.
As in the first embodiment of the e-commerce, the cost can be reduced by excluding the user who has already purchased the product. Similarly, even a user who has purchased a product may be targeted to a user who has not purchased the product in the last fixed period to encourage re-purchase. In this example, the advertising bid price CPM (price I in thousands of display units is described, but CPC (price in 1-click units) may be used.

The advertisement of the store delivered by making a successful bid indicates that by visiting the store, a specified point can be obtained or a predetermined% of the purchase price can be obtained at the store.

Regarding the method of tracking the activity of the user of the actual store, the method of confirming the visit to the store and the method of confirming the purchase price are described in detail in the following Patent Documents 3 to 6.
Japanese Unexamined Patent Publication No. 2008-021303 Patent No. 5210707 Japanese Unexamined Patent Publication No. 2014-106633 JP-A-2015-156180 Although it is not the direct subject of the present invention, even for visits and purchases to actual stores, the user's activity is tracked by various methods including the above-mentioned patent document cases as in the case of e-commerce, and the action is targeted for the result of the advertisement. Based on this, points can be returned to the user.

=== Mobile communication terminal advertisement bidding / delivery ===
The flow of advertising bidding for the mobile communication terminal of FIG. 12 will be described.
(1) M user 1 belongs to SSP_x at the current position (35.6909098, 139.704719), and browses M media 1 in which the advertising space AS_1 of the SSP_x is set. The current position is within 800M of the location of the Shinjuku store of M advertiser 1 (35.6909099, 139.704718).
(2) M media 1 notifies SSP_x of the occurrence of user impression (viewing). The information to be notified includes the location information of the user terminal (35.6909098, 139.704719).
(3) From SSP_x, a bid request is made to the user 1 to one or more linked DSPs including the point retargeting server.
(4) Advertisements for the Shinjuku stores of M advertisers 1, 3 and 5 that match the distribution conditions are bid at the bid prices shown in FIG.
(5) The Shinjuku store advertisement of M advertiser 1, which has the highest bid amount, wins the bid.
▲ 6 ▼ Advertising banner MA1_016 of M advertiser 1 is delivered to the advertising space MAS_1.

=== Mobile communication terminal advertising banner / page transition ===
The click transition of the advertisement banner shown in FIG. 14 will be described. Although it is not the direct scope of the present invention after the advertisement is delivered, it is useful for understanding the actual user activity and the effect of the invention.
On the banner of M advertiser 1, it is written that the points of the B card company collected by M user 1 can be obtained for 5% of the purchase price at the Shinjuku store. It is thought that the click rate will be higher because the user's merit is higher than that of a normal advertisement because the points collected by oneself can be obtained.
(7) M user 1 clicks the advertising banner MA1_016 delivered to the media 1.
▲ 8 ▼ It goes through the point retargeting server_a.
At this time, the click record of the advertisement space ID, advertisement ID, and the like of the SSP is recorded in the point retargeting server.
▲ 9 ▼ M Advertiser 1 You will be guided to the Shinjuku store landing page (http://www.b-card.co.jp/member/shop1/shinjuku/). M Advertiser 1 Check the campaign content and point award conditions described on the landing page.
(10) Enter ID / PW on the B card member login page to specify the member identification information.
If the member identification information can be specified in advance by the Cookie / terminal identification information, LOGIN may be omitted. When moving to the M advertiser 1 entry page, the B card company member identification information of user 1 is written in COOKIE, recorded in association with the terminal identification information, or notified to the advertiser server as a parameter when moving. ..
(11) Go to the advertiser entry page and M user 1 makes an entry. If the member identification information can be specified in advance by the COOKIE / terminal identification information as in the case of (10) above, the entry step may be omitted.
▲ 12 ▼ Visit the Shinjuku store (actual store) of M advertiser 1 and shop.
▲ 13 ▼ Pay the product price at the cash register and complete the product purchase.
(14) Transaction information including the B card company member identification information of M user 1 is notified to the point system of the B card company. It may be notified via the affiliate ASP.
(15) Points of the B card company calculated by a specified calculation method such as 5% of the sales amount are added to the member point account of M user 1 by a predetermined method.

=== User selection point Advertising banner / page transition ===
FIG. 14 shows an advertisement banner and a click transition example selected by the user. When the user 1 collects a plurality of points of the airline company A, the card company B, and the card company C, the user himself / herself can select the points that can be obtained in the advertising transaction by clicking. There is.
▲ 2 ▼ When the user selects A Airlines, the A Airlines campaign landing page, ▲ 2 ▼ When the user selects the B card, the B card campaign landing page, ▲ 3 ▼ When the user selects the C card, the C card campaign Transit to the landing page. The following flow is the same as the PCWEB and mobile communication terminal flow. The point selection method may be a radio button, a pull-down, or a rotation display.

Claims (9)

The method specified by the following items (1) to (5).
(1) It is a computing method implemented in a computing system for online advertisement distribution (2) This system assigns a unique user identification ID to each user when visiting a point member site or an advertiser site (3) the present system, the user identification ID and be stored in association string the user ID of the advertising purchasing system (4) the present system is, in Sai for the user to browse the point member site, site identification of the user identification ID and point site ID and browsing to store at least including access, viewing record the date and time (5) the system than advertising purchasing system, the advertising bidding request with the user ID tied to the user identification ID with the viewing records point member site If you come, bid for the point-giving advertisement registered for each point member site. The method of delivering the online advertisement according to claim 1 specified by the following items (6) to (8) (6) This system stores the browsing history of the advertiser site in association with the user identification ID (6). 7) Separately store the browsing history of the purchase / application completion page of the advertiser site (8) From the advertisement purchasing system, the advertisement purchasing system linked to the user identification ID having the browsing record of the point member site . When an advertisement bid request with a user ID comes, bid the point-giving advertisement registered for each point member site, excluding users who have a browsing history within the specified period of the advertiser. The method according to claim 1, which is specified by the following items (9) to (11).
(9) This system stores the browsing history of the advertiser site in association with the user identification ID (10) Separately stores the browsing history of the purchase / application completion page of the advertiser site (11). When an advertisement bidding request with the user ID of the advertisement purchasing system linked to the user identification ID having the browsing record of the point member site comes from the advertisement purchasing system, the advertisement page is viewed within the specified period or outside the specified period. Bid the point-giving advertisement registered for each point member site only for the user ID with a history. The method according to any one of claims 1 to 3, which is specified by the following matters (12) to (14).
(12) This system stores the browsing history of the advertiser site in association with the user identification ID (13) The browsing history of the purchase / application completion page of the advertiser site is stored separately from the browsing history. (14) advertising than purchasing system, if the advertising bid requests with the user ID that was tied to the user identification ID with the viewing record of the point member site has come, the purchase and application completion page within a specified period of advertisers Exclude users who have browsing history, and bid for the point-giving advertisement registered for each point member site. The method according to any one of claims 1 to 4, which is specified by the following item (15).
(15) When an advertisement bidding request with an advertisement purchase system user ID linked to the user identification ID having a browsing record to the point site comes from the advertisement purchase system , the position information of the user notified at the same time is sent. When it is within the range specified by the advertiser, bid for the point-giving advertisement registered for each point member site. The method according to any one of claims 1 to 5 specified by the following item (16) (16) An advertisement linked to the user identification ID having a browsing record to a plurality of point member sites from the advertisement purchasing system. When an advertisement bid request with the user ID of the purchasing system comes, bid the advertisement that gives the points of the point member site with the latest browsing history. The method according to any one of claims 1 to 5 , which is specified by the following item (17).
(17) When an advertisement bidding request with an advertisement purchase system user ID linked to the user identification ID having a browsing record of a plurality of point member sites comes from the advertisement purchase system , the number of views is the largest in the specified period. Point Bid an advertisement that gives points on a member site. The method according to any one of claims 1 to 5 , which is specified by the following item (18).
(18) advertising than purchasing system, the case came advertisement bid requests with the user ID of the advertising purchasing system that was tied to a user identification ID with the viewing record to multiple point member site, the most time spent in a specified period of time Long points Bidding ads that give points for member sites. The method according to any one of claims 1 to 5 , which is specified by the following item (19).
(19) than advertising purchasing system, the case came advertisement bid requests with the user ID of the advertising purchasing system that was tied to a user identification ID with the viewing record to multiple point member site, the user is more than one browsing history Bidding an advertisement that allows you to select the points that the point member himself will give from a certain point member site

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