JP6822166B2 - Advertising support programs, devices, and methods - Google Patents

Description

The present invention relates to an advertisement creation support program, an advertisement creation support device, and an advertisement creation support method.

In recent years, the number of new publications published has increased. However, only best-selling books and books by popular authors are selling, and there is a growing polarization with books that cannot be sold at bookstores. Along with this, there is an event in the library where reservations are concentrated on the best-selling books.

On the other hand, as an advertising method used when recommending books at a library or the like, there is a method called Point Of Purchase advertising (hereinafter referred to as POP advertisement). This POP advertisement is a simple advertisement that only introduces the contents of books, catchphrases, and illustrations by staff, but it is also an important advertising method that is excellent in creating an atmosphere.

As a technique for presenting a POP advertisement for a book, for example, presentation data indicating the POP advertisement for a book is held in advance, and presentation data suitable for the person is determined according to the age and gender of the person detected from the captured image. A technique has been proposed to present.

Japanese Unexamined Patent Publication No. 2011-95906

By the way, one of the roles of the library is to support encounters with various books, not just the best-selling ones. By introducing books through POP advertisements, it is possible to ease the concentration of reservations for top-selling books in the library and support the selection of books by users.

However, in order to create a highly effective POP advertisement, it is necessary for the person in charge of the advertisement creation work to read the book and think about the contents. In addition, it is necessary to prepare not only the text but also the appearance, which is a heavy burden on the person in charge of work.

As one aspect of the present invention, it is an object of the present invention to easily create an effective advertisement text according to the target of the advertisement.

As one aspect, it accepts the input of document data related to goods or services. In addition, feature words are extracted from the input document data. Then, the phrase is memorized in association with the feature word, and the evaluation calculated based on the sales status, usage status, or reservation status of the product or service corresponding to the advertisement to which the phrase is applied is associated with the phrase. The phrase corresponding to the extracted feature word is specified by referring to the storage unit that stores the value . Further, the specified phrase or a phrase in which a specific part of the specified phrase is set as the feature word is output in a priority order according to the corresponding evaluation value .

As one aspect, it is possible to easily create an effective advertisement text according to the target of the advertisement.

It is a block diagram which shows an example of the structure of the advertisement creation support system including the advertisement creation support device and the book system which concerns on 1st Embodiment. It is a schematic diagram which shows an example of the structure of the template sentence DB which concerns on embodiment. It is a schematic diagram which shows an example of the structure of the sentence DB which concerns on embodiment. It is a schematic diagram which shows an example of the structure of the font DB which concerns on embodiment. It is a schematic diagram which shows an example of the structure of the character color DB which concerns on embodiment. It is a schematic diagram which shows an example of the structure of the frame-shaped DB which concerns on embodiment. It is a schematic diagram which shows an example of the structure of the image DB which concerns on embodiment. It is a schematic diagram which shows an example of the structure of the layout component DB which concerns on embodiment. It is a schematic diagram which shows an example of the structure of the POP storage DB which concerns on embodiment. It is a schematic diagram which shows an example of the structure of the POP evaluation DB which concerns on embodiment. It is a block diagram which shows an example of the structure of the computer which functions as the advertisement creation support device which concerns on 1st Embodiment. It is a flowchart which shows an example of the processing flow of the advertisement creation support program which concerns on 1st Embodiment. It is a front view which shows an example of the book selection screen which concerns on embodiment. It is a schematic diagram which shows an example when the content introduction of the book which concerns on embodiment is displayed. It is a schematic diagram which shows an example of the result obtained by morphological analysis of the content introduction of the book which concerns on embodiment. It is a schematic diagram which shows the outline of the process of acquiring the template sentence group from the template sentence DB which concerns on embodiment. It is a front view which shows an example of the sentence selection screen which concerns on embodiment. It is a schematic diagram which shows the outline of the process of acquiring a font, a character color, a frame shape, and an image from a font DB, a character color DB, a frame shape DB, and an image DB, and acquiring a layout from a layout component DB which concerns on embodiment. .. It is a front view which shows an example of the layout selection screen which concerns on embodiment. It is a front view which shows an example of the POP advertisement edit screen which concerns on embodiment. It is a block diagram which shows an example of the structure of the advertisement creation support system including the advertisement creation support device and the book system which concerns on 2nd Embodiment. It is a schematic diagram which shows an example of the structure of the lending DB which concerns on embodiment. It is a schematic diagram which shows an example of the structure of the reservation DB which concerns on embodiment. It is a schematic diagram which shows an example of the structure of the sales DB which concerns on embodiment. It is a block diagram which shows an example of the structure of the computer which functions as the advertisement creation support device which concerns on 2nd Embodiment. It is a flowchart which shows an example of the processing flow of the advertisement creation support program which concerns on 2nd Embodiment. It is a schematic diagram which shows an example of the processing flow by the advertisement creation support device which concerns on 2nd Embodiment.

Hereinafter, an example of the embodiment according to the present invention will be described in detail with reference to the drawings.

[First Embodiment]
FIG. 1 is a block diagram showing an example of the configuration of an advertisement creation support system including the advertisement creation support device 10A and the book system 30 according to the first embodiment.

As shown in FIG. 1, the advertisement creation support device 10A according to the present embodiment is connected to the book system 30 via a network N such as the Internet. The advertisement creation support device 10A is realized by, for example, an information processing device such as a server device or a personal computer. The book system 30 is installed in a library, a bookstore, or the like, and is realized by an information processing device such as a server device that manages books.

The advertisement creation support device 10A according to the present embodiment is a device that supports the creation of a POP advertisement, which is an example of an advertisement, and is a user interface for creating a POP advertisement in an interactive manner with a worker (hereinafter referred to as UI). .) Is provided. In this embodiment, a book will be illustrated as a target of the POP advertisement, but the advertisement creation support device 10A according to the present embodiment can be applied to all products and services that can be the target of the POP advertisement. is there.

The advertisement creation support device 10A functionally includes an input unit 12, an extraction unit 14, a specific unit 16, and an output unit 18. The advertisement creation support device 10A further includes a storage unit 20 that stores various databases (hereinafter, referred to as DB) according to the present embodiment, and a display unit 22 such as a liquid crystal display or an organic Electro Luminescence (EL) display. Including.

The input unit 12 accepts input of document data related to books. The document data referred to here includes, for example, data provided by the book system 30 that indicates a content introduction sentence that introduces the contents of the book, data that indicates a synopsis of the contents of the book, data that indicates the title of the book, and data of the book. Contains data indicating the author's name. In addition to the document data such as the content introduction, the synopsis, the title, and the author's name, the book system 30 also provides data indicating the genre of the book. The genre here means, for example, the type of books such as novels, practical books, business books, and comics.

The extraction unit 14 extracts characteristic words (hereinafter referred to as keywords) from the document data for which input is received by the input unit 12. Specifically, for example, document data is morphologically analyzed, and one or more frequently occurring words are extracted as keywords. A word string containing a plurality of words may be extracted as a keyword.

The storage unit 20 stores a template sentence DB 20A that stores a template sentence as an example of a phrase in association with a predetermined keyword. Then, the specific unit 16 refers to the template sentence DB 20A and specifies the template sentence corresponding to the keyword extracted by the extraction unit 14.

The output unit 18 outputs a template sentence specified by the specific unit 16 or a template sentence in which a specific part of the template sentence specified by the specific unit 16 is set as a keyword. The output destination of this template statement is, for example, the display unit 22. That is, the display unit 22 displays the template sentence or the template sentence in which a specific part of the template sentence is replaced with a keyword.

According to the present embodiment, the person in charge of the work simply inputs the document data related to the book to be the target of the POP advertisement to the advertisement creation support device 10A, and the template sentence matching the book is the POP advertisement. It is displayed on the display unit 22 as a candidate for the advertisement text to be used for. Then, the person in charge of work can easily create an effective POP advertisement by modifying the template sentence displayed on the display unit 22 as it is or by partially modifying it.

Hereinafter, various DBs stored in the storage unit 20 according to the present embodiment will be described with reference to FIGS. 2 to 10.

The above-mentioned template sentence DB 20A and further sentence DB 20B are stored in the storage unit 20.

FIG. 2 is a schematic diagram showing an example of the configuration of the template sentence DB 20A according to the present embodiment.
As shown in FIG. 2, in the template sentence DB 20A, a pattern, a genre, and a target keyword are associated in advance for each template ID as unique identification information assigned to each of a plurality of different template sentences. ID is an abbreviation for Identification.

The specific unit 16 searches the template sentence DB 20A based on the keyword extracted by the extraction unit 14, and specifies the template ID of the template sentence corresponding to the keyword. It is also possible to search for template sentences by book genre. Further, the pattern indicates a usage pattern when the corresponding template sentence is used for the POP advertisement. For example, a template statement whose pattern is "headline" means that it is used as a headline for a POP advertisement.

Here, for example, in the case of the template sentence "One book dedicated to all XX fans!" Represented by the template ID of "001", [author] is associated as the target keyword. In this case, keywords that have the author as an attribute are targeted. An example of a keyword having an author as an attribute is "Ryunosuke Akutagawa / work". In this case, "/ work" indicates the author attribute, "Ryunosuke Akutagawa" is extracted as a keyword, and the template sentence of "001" is specified. The word in [] is a word representing the attribute of the keyword. For example, in the case of [genre], a keyword having a genre as an attribute is targeted, and in the case of [artist name], a keyword having an artist name as an attribute is targeted.

FIG. 3 is a schematic diagram showing an example of the configuration of the text DB 20B according to the present embodiment.
As shown in FIG. 3, in the sentence DB 20B, a book ID, a template ID, a replacement keyword, and whether or not to modify are associated with each unique sentence ID assigned to each of a plurality of different generated sentences. The book ID is identification information for identifying each book, and is assigned to each book in advance.

In the sentence DB 20B, the keyword extracted by the extraction unit 14 is stored as a replacement keyword in association with the template ID specified by the specific unit 16.

In this case, the output unit 18 replaces a specific part of the template sentence represented by the specified template ID with a replacement keyword and displays it on the display unit 22. As an example, in the case of a generated sentence represented by the sentence ID of "001", the "○○○" part of the template sentence "One book dedicated to all ○○○ fans!" Is the keyword "Ryunosuke Akutagawa". Replaced by. As a result of the replacement, the template sentence "A book dedicated to all Ryunosuke Akutagawa fans!" Is displayed on the display unit 22.

When the person in charge of work uses the template sentence displayed on the display unit 22 as it is, the item of whether or not to modify is set to "None". On the other hand, when the person in charge of work corrects a part of the template sentence displayed on the display unit 22, the item with or without correction is set to "Yes", and the corrected sentence is stored as the generated sentence.

Further, the storage unit 20 stores the font DB 20C, the character color DB 20D, the frame shape DB 20E, the image DB 20F, and the layout component DB 20G. That is, the storage unit 20 stores character expression information, which is a combination of one or a plurality of character fonts, character sizes, and character colors, and information related to the display layout, in association with the template sentence.

In this case, the output unit 18 outputs the template sentence specified by the specific unit 16 according to the character expression information. Then, the output unit 18 outputs the template sentence specified by the specific unit 16 according to the information regarding the display layout.

FIG. 4 is a schematic diagram showing an example of the configuration of the font DB 20C according to the present embodiment.
As shown in FIG. 4, the font DB 20C is associated with a target and a genre in advance for each unique font ID assigned to each of a plurality of different fonts. The font of this character is an example of character expression information. In the case of this example, the genre is the search key, but the keyword or both the genre and the keyword may be the search key.

FIG. 5 is a schematic view showing an example of the configuration of the character color DB 20D according to the present embodiment.
As shown in FIG. 5, the character color DB 20D is associated with a genre and a keyword in advance for each unique character color ID assigned to each of a plurality of different character colors. This character color is an example of character expression information. In this example, at least one of the genre and the keyword is the search key.

FIG. 6 is a schematic view showing an example of the configuration of the frame-shaped DB20E according to the present embodiment.
As shown in FIG. 6, in the frame shape DB 20E, a genre and a keyword are associated in advance for each unique frame shape ID assigned to each of a plurality of different frame shapes. In this example, at least one of the genre and the keyword is the search key.

The frame shape referred to here means the shape of the frame surrounding the template sentence. The frame shape DB20E stores frames having various shapes such as balloons, rounded quadrangles, and jagged edges.

FIG. 7 is a schematic view showing an example of the configuration of the image DB 20F according to the present embodiment.
As shown in FIG. 7, the image DB 20F is associated with keywords in advance for each unique image ID assigned to each of a plurality of different images. In this example, the keyword is the search key.

The image here means an image to be displayed together with the template sentence. Various images matching the keywords are stored in the image DB 20F.

FIG. 8 is a schematic view showing an example of the configuration of the layout component DB 20G according to the present embodiment.
As shown in FIG. 8, in the layout component DB 20G, a font ID, a character color ID, and a character size are associated with each unique layout ID assigned to each of a plurality of different layout components. In the layout component DB 20G, a frame ID, a frame frame line color, a frame background color, a frame coordinate, an image ID, and an image coordinate are further associated with each layout ID. These frame coordinates and image coordinates are examples of information regarding the display layout. In the case of this example, the combination of the font ID, the character color ID, the frame shape ID, and the image ID is the search key.

Here, the POP advertisement includes one or more layout parts. The layout component referred to here means a combination of a template sentence, a frame shape, and an image. The layout component may be a template sentence alone, a combination of a template sentence and a frame shape, or a combination of a template sentence and an image. The layout component DB20G stores character size, frame frame line color, frame background color, frame coordinates, and image coordinates according to the combination of font ID, character color ID, frame ID, and image ID. ing.

Further, the storage unit 20 stores the POP storage DB 20H and the POP evaluation DB 20I. That is, the storage unit 20 stores the evaluation value in association with the template statement. The evaluation value referred to here is a value calculated based on at least one of the usage status (lending status in this example) and the reservation status of the book corresponding to the POP advertisement to which the template sentence is applied. Although this evaluation value is an example in the case of a library, the evaluation value in the case of a bookstore is a value calculated based on the sales status of books.

FIG. 9 is a schematic view showing an example of the configuration of the POP storage DB 20H according to the present embodiment.
As shown in FIG. 9, in the POP storage DB 20H, a book ID, a sentence ID, a layout ID, an evaluation value, a posting period, and a keyword are associated with each unique POP ID assigned to each of a plurality of different POP advertisements. Has been done. Sentence IDs and layout IDs are stored as many as the number of layout parts included in each POP advertisement. The evaluation value referred to here is given a higher value as the POP advertisement is posted as a predetermined posting period advertisement and the advertisement effect is evaluated to be higher. The specific calculation method of this evaluation value will be described later.

FIG. 10 is a schematic diagram showing an example of the configuration of the POP evaluation DB 20I according to the present embodiment.
As shown in FIG. 10, in the POP evaluation DB 20I, an effect, an evaluation value / evaluation average value, and a keyword are associated with each unique POPID assigned to each of a plurality of different POP advertisements. In the case of this example, for the POP advertisement whose evaluation value / evaluation average value is equal to or higher than the first threshold value (for example, 1.5), the effect item is set to "Yes" and the evaluation value / evaluation average value is the second threshold value (for example, 1.5). For example, for POP advertisements of 0.5) or less, the effect item is set to "None". It should be noted that the evaluation average value referred to here represents the average value of the evaluation values of the entire POP advertisement.

In this case, the output unit 18 outputs the template sentences specified by the specific unit 16 in the priority order according to the evaluation value. That is, the output unit 18 refers to the POP evaluation DB 20I (and the POP storage DB 20H) for each template sentence specified by the specific unit 16, and preferentially outputs the template sentence used for the POP advertisement having a high evaluation value. ..

FIG. 11 is a block diagram showing an example of the configuration of the computer 40A that functions as the advertisement creation support device 10A according to the first embodiment.

The advertisement creation support device 10A can be realized by, for example, the computer 40A shown in FIG. The computer 40A includes a Central Processing Unit (CPU) 41, a memory 42 as a temporary storage area, and a non-volatile storage unit 43. Further, the computer 40A includes an input / output device 44, a Read / Write (R / W) unit 45 that controls reading and writing of data to the storage medium 48, and a communication interface (I / F) connected to a network such as the Internet. ) 46. The CPU 41, the memory 42, the storage unit 43, the input / output device 44, the R / W unit 45, and the communication I / F 46 are connected to each other via the bus 47.

The storage unit 43 corresponds to the storage unit 20 shown in FIG. 1 described above, and can be realized by a Hard Disk Drive (HDD), a Solid State Drive (SSD), a flash memory, or the like. The storage unit 43 as a storage medium stores an advertisement creation support program 50A for making the computer 40A function as the advertisement creation support device 10A.

The advertisement creation support program 50A has an input process 52, an extraction process 54, a specific process 56, and an output process 58.

The CPU 41 reads the advertisement creation support program 50A from the storage unit 43, expands it into the memory 42, and sequentially executes the processes included in the advertisement creation support program 50A. The CPU 41 operates as the input unit 12 shown in FIG. 1 by executing the input process 52. Further, the CPU 41 operates as the extraction unit 14 shown in FIG. 1 by executing the extraction process 54. Further, the CPU 41 operates as the specific unit 16 shown in FIG. 1 by executing the specific process 56. Further, the CPU 41 operates as the output unit 18 shown in FIG. 1 by executing the output process 58. As a result, the computer 40A that executes the advertisement creation support program 50A functions as the advertisement creation support device 10A. The portion of the computer 40A that functions by executing the advertisement creation support program 50A corresponds to the advertisement creation support device 10A. In the case of this example, the CPU 41 that executes the advertisement creation support program 50A is hardware.

The function realized by the advertisement creation support program 50A can also be realized by, for example, a semiconductor integrated circuit, more specifically, an Application Specific Integrated Circuit (ASIC) or the like.

Next, with reference to FIG. 12, the operation of the advertisement creation support device 10A according to the first embodiment will be described. Note that FIG. 12 is a flowchart showing an example of the processing flow of the advertisement creation support program 50A according to the first embodiment. Further, FIG. 13 is a front view showing an example of the book selection screen 60 according to the present embodiment.

First, when the person in charge of work instructs the execution of the advertisement creation support program 50A, as shown in FIG. 13, the input unit 12 displays a list of a plurality of books acquired from the book system 30 as a book selection screen 60. Displayed in unit 22. The list of books referred to here is a list of books registered in the book system 30, and the book selection screen 60 is displayed as an initial screen for processing by the advertisement creation support program 50A.

In step 100 of FIG. 12, the input unit 12 acquires data indicating the content introduction of the book targeted for the POP advertisement from the book system 30. Specifically, when the person in charge of work selects a desired book from the book selection screen 60, the input unit 12 acquires the content introduction of the selected book from the book system 30. Here, as an example, (B1) "Moriko Haru Akutagawa Ryunosuke / work" is selected, and the content introduction of "Moriko Haru Akutagawa Ryunosuke / work" is acquired.

FIG. 14 is a schematic diagram showing an example when the content introduction 61 of the book according to the present embodiment is displayed.
As shown in FIG. 14, the content introduction 61 of "Toshishun Ryunosuke Akutagawa / work" selected and acquired above is displayed on the display unit 22.

Next, in step 102, the extraction unit 14 extracts a plurality of words included in the content introduction 61 acquired by the input unit 12 in step 100 as a keyword group.

FIG. 15 is a schematic diagram showing an example of the result obtained by morphological analysis of the content introduction 61 of the book according to the present embodiment.
The extraction unit 14 performs morphological analysis on the content introduction 61, and extracts, for example, a plurality of frequently occurring words as a keyword group from the results obtained by the morphological analysis. In the case of this example, a plurality of words having any of nouns, verbs, and adjectives as part of speech are extracted from the result of morphological analysis, excluding particles and punctuation marks. Then, the appearance frequency information indicating the appearance frequency is given to each of the extracted plurality of words. Further, a characteristic word or word string may be extracted as a key phrase from the content introduction 61. A known method is adopted for extracting this key phrase, and a characteristic word or word string having a higher importance is given a higher score. In this example, although the word is shown, it is also possible to extract a word string including a plurality of words (for example, "an angry reasoning scene") as a keyword.

Next, in step 104, the specific unit 16 searches for the template sentence DB 20A using the keyword group extracted by the extraction unit 14 in step 102, and from the template sentence DB 20A, information on the template sentence group matching the keyword group. To get. When the genre of the book is acquired together with the content introduction 61 of the book, the information of the template sentence matching the genre may be acquired from the template sentence DB 20A.

FIG. 16 is a schematic diagram showing an outline of the process of acquiring the template sentence group 63 from the template sentence DB 20A according to the present embodiment.

As shown in FIG. 16, when, for example, "old man", "original text", "large amount of money", and "educational teaching material" are extracted as the keyword group 62, a template corresponding to the keyword group 62 is extracted from the template sentence DB 20A. The sentence group 63 is acquired. Here, the POP evaluation DB 20I (and the POP storage DB 20H) may be searched by the keyword group 62, and the template sentence group 63 used for the POP advertisement having a high evaluation value may be preferentially acquired.

Next, in step 106, the output unit 18 replaces a part of the template sentence specified by the specific unit 16 in step 104 with a keyword corresponding to the template sentence, and uses the template sentence for the POP advertisement. As a candidate, it is displayed on the display unit 22. The output unit 18 may display the template sentence itself specified by the specific unit 16 on the display unit 22 as a candidate for the sentence to be used for the POP advertisement. Here, in step 104, when a template statement matching the genre is acquired and a keyword is associated with the acquired template statement, the template statement in which a part of the template statement is replaced with the keyword is displayed. Template. On the other hand, if the acquired template statement is not associated with a keyword, a part of the template statement is not replaced with the keyword and is displayed as it is.

FIG. 17 is a front view showing an example of the text selection screen 64 according to the present embodiment.
As shown in FIG. 17, the output unit 18 causes the display unit 22 to display the list of sentence candidates as the sentence selection screen 64. It should be noted that the sentence candidates having a high evaluation value may be displayed preferentially, and the sentence candidates having a low evaluation value may be hidden. In addition, it is desirable to attach caution 64A such as "Recommended!" To sentence candidates with a high evaluation value so that the person in charge of work can understand at a glance. In the example of FIG. 17, the sentence candidates (P1) to (P5) indicate template sentences partially replaced by keywords, and the sentence candidates (P6) indicate template sentences not replaced by keywords.

Next, in step 108, the output unit 18 determines whether or not there is a useful sentence among the sentence candidates displayed on the sentence selection screen 64. If it is determined that there is no useful sentence (in the case of a negative determination), the process proceeds to step 110. On the other hand, if it is determined that there is a useful sentence (in the case of an affirmative determination), the process proceeds to step 112. For example, when it is detected that a desired sentence is selected by the worker from the displayed sentence candidates, it is determined that there is a useful sentence. In the example of FIG. 17, the sentence candidates (P5) and (P6) are selected as useful sentences used for the POP advertisement. On the other hand, when the person in charge of work instructs to correct the displayed sentence candidate, it is determined that there is no useful sentence. The sentence selection screen 64 is provided with a button for receiving a correction instruction of the displayed sentence candidate, but the illustration thereof is omitted here.

In step 110, the person in charge of work creates a sentence to be used for the POP advertisement by correcting any sentence candidate displayed on the sentence selection screen 64 shown in FIG. 17 on the screen. At this stage, a new sentence to be used for the POP advertisement may be created. After that, the process proceeds to step 112.

Next, in step 112, the specific unit 16 searches for the character color DB 20D, the frame shape DB 20E, and the image DB 20F using the keyword group 62 extracted by the extraction unit 14. Since the font DB 20C uses a genre as a search key instead of a keyword, the font DB 20C is searched by genre. As a result of the search, information on the font matching the genre, the character color matching the keyword group 62, the frame shape, and the image is acquired from each DB. When the genre of the book is acquired together with the content introduction 61 of the book, the character color, the frame shape, and the image information matching the genre may be acquired from each DB. Then, the specific unit 16 searches the layout component DB 20G using the acquired font, character color, frame shape, and image information, and acquires the information of the layout group suitable for the keyword group 62 from the layout component DB 20G. ..

FIG. 18 shows an outline of a process of acquiring a font, a character color, a frame shape, and an image from the font DB 20C, the character color DB 20D, the frame shape DB 20E, and the image DB 20F, and acquiring the layout from the layout component DB 20G according to the present embodiment. It is a schematic diagram which shows.

As shown in FIG. 18, when, for example, "old man" and "educational teaching material" are extracted as the keyword group 62, the character color corresponding to the keyword group 62 is obtained from the character color DB20D, the frame shape DB20E, and the image DB20F. And the frame shape is acquired. In this example, since the image matching the keyword group 62 was not searched from the image DB 20F, the image is not acquired. Further, in this example, "novel" is acquired as a genre, and a font corresponding to the genre is acquired from the font DB 20C. Then, the layout group corresponding to the acquired font, character color, and frame shape is acquired from the layout component DB 20G. In addition, instead of the keyword group 62, the POP evaluation DB20I (and the POP storage DB20H) is searched using the template sentence, title, etc. to be used, and the layout group used for the POP advertisement having a high evaluation value is given priority. You may get it. For example, when searching using the template sentence to be used, if the layout group having a high evaluation is acquired from the POP evaluation DB20I (and the POP storage DB20H) using the sentence ID corresponding to the template sentence ID of the template sentence to be used as a search key. Good. Further, when searching by using the title, the layout group having a high evaluation may be acquired from the POP evaluation DB 20I (and the POP storage DB 20H) using the book ID corresponding to the title as the search key.

Next, in step 114, the output unit 18 causes the display unit 22 to display the information of the layout group acquired by the specific unit 16 as a plurality of layout candidates used for the POP advertisement.

FIG. 19 is a front view showing an example of the layout selection screen 66 according to the present embodiment.
As shown in FIG. 19, the output unit 18 causes the display unit 22 to display a layout selection screen 66 including a plurality of layout candidates. Layout candidates with high evaluation values may be displayed preferentially, and layout candidates with low evaluation values may be hidden. Further, it is desirable to attach a caution 66A such as "Recommended!" To the layout candidate having a high evaluation value so that the person in charge of the work can understand at a glance.

Next, in step 116, the output unit 18 determines whether or not there is a useful layout among the layout candidates displayed on the layout selection screen 66. If it is determined that there is no useful layout (in the case of a negative determination), the process proceeds to step 118. On the other hand, if it is determined that there is a useful layout (in the case of an affirmative determination), the process proceeds to step 120. For example, when it is detected that a desired layout is selected by a worker from among the layout candidates being displayed, it is determined that there is a useful layout. In the example of FIG. 19, the layout (A) is selected as a useful layout used for the POP advertisement. On the other hand, when the person in charge of work instructs to modify the layout candidate being displayed, it is determined that there is no useful layout. The layout selection screen 66 is provided with a button for receiving a correction instruction of the layout candidate being displayed, but the illustration thereof is omitted here.

In step 118, the person in charge of work creates a layout to be used for the POP advertisement by modifying any of the layout candidates displayed on the layout selection screen 66 shown in FIG. 19 on the screen. At this stage, a new layout used for the POP advertisement may be created. After that, the process proceeds to step 120.

Next, in step 120, the output unit 18 can generate, output, and edit the POP advertisement using the text selected on the text selection screen 64 and the layout selected on the layout selection screen 66. Is displayed on the display unit 22.

FIG. 20 is a front view showing an example of the POP advertisement editing screen 67 according to the present embodiment.
As shown in FIG. 20, the output unit 18 causes the display unit 22 to display the POP advertisement editing screen 67 on which the POP advertisement can be edited. The POP advertisement on the POP advertisement edit screen 67 includes the first part 67A, the second part 67B, the third part 67C, and the fourth part 67D. The fourth component 67D is a component that combines the sentences of (P5) and (P6) shown in FIG. 17 with the layout of (A) shown in FIG. The second component 67B can be obtained by the same method as that of the fourth component 67D. Further, each of the first part 67A and the third part 67C is a part obtained by directly or partially modifying the information of the content introduction 61 shown in FIG. 14, but these parts are also included in the POP advertisement. be able to.

On the POP advertisement editing screen 67, the person in charge of work can edit each part constituting the POP advertisement, for example, enlargement, reduction, rotation, change of arrangement, change of text, and the like. The edited POP advertisement is stored in the POP storage DB 20H, and is printed and used for advertisement placement. In this case, the POP advertisement is created simply by selecting and editing the parts using the interactive UI. Even when the POP advertisement is not edited, it is similarly stored in the POP storage DB 20H and printed and used for advertisement placement.

As described above, according to the advertisement creation support device according to the present embodiment, it is possible to easily create sentences and layouts to be used for POP advertisements by simply inputting information such as a synopsis and content introduction of a book. , The burden on the worker who creates the POP advertisement can be reduced.

[Second Embodiment]
FIG. 21 is a block diagram showing an example of the configuration of an advertisement creation support system including the advertisement creation support device 10B and the book system 30 according to the second embodiment.

As shown in FIG. 21, the advertisement creation support device 10B according to the present embodiment is connected to the book system 30 via a network N such as the Internet.

The advertisement creation support device 10B functionally includes an acquisition unit 13, a calculation unit 15, an extraction unit 17, and a specific unit 19. Since the configuration of the storage unit 20 according to the present embodiment is the same as the configuration of the storage unit 20 according to the first embodiment, repeated description will be omitted.

The book system 30 according to the present embodiment includes a lending DB 30A, a reservation DB 30B, and a sales DB 30C. When managing library books, at least one of lending DB30A and reservation DB30B is used. On the other hand, when managing books in a bookstore, the sales DB 30C is used.

FIG. 22 is a schematic view showing an example of the configuration of the loan DB 30A according to the present embodiment.
As shown in FIG. 22, in the lending DB 30A, a book ID, a user ID, a lending date, and a return date are associated with each lending ID.

FIG. 23 is a schematic view showing an example of the configuration of the reservation DB 30B according to the present embodiment.
As shown in FIG. 23, the reservation DB 30B is associated with a book ID, a user ID, and a reservation date for each reservation ID.

FIG. 24 is a schematic view showing an example of the configuration of the sales DB 30C according to the present embodiment.
As shown in FIG. 24, the sales DB 30C is associated with a book ID, a user ID, and a sales date for each sales ID.

Hereinafter, in the example of FIG. 21, the case where the loan DB 30A and the reservation DB 30B are used will be described, but the same applies to the case where either DB is selectively used.

The acquisition unit 13 acquires usage information regarding the lending of books from the lending DB 30A. The usage information regarding the lending of books is information indicating the number of lending of books in each period before and after posting the POP advertisement of the books. In addition, the acquisition unit 13 acquires usage information related to the reservation of books from the reservation DB 30B. The usage information regarding the reservation of a book is information indicating the number of reservations of the book in each of the periods before and after the POP advertisement of the book is posted.

That is, the acquisition unit 13 has lent out the number of books lent out from the lending DB30A during the posting period in which the POP advertisement of the book was posted and the number of rented books in the non-posting period in which the POP advertisement of the book was not posted. And get. Similarly, the acquisition unit 13 reserves the number of reservations for books reserved during the posting period in which the book POP advertisement is posted and the reservation for which the book is reserved during the non-publication period in which the book POP advertisement is not posted from the reservation DB 30B. Get the number and. The posting period of the POP advertisement is stored in the POP storage DB 20H.

The calculation unit 15 describes the components of the POP advertisement or the POP advertisement stored in the POP storage DB 20H based on the acquired usage information, that is, the number of books lent and the number of reservations in each of the periods before and after the POP advertisement is posted. Calculate the evaluation value. The component of the POP advertisement means, for example, a sentence (template sentence) that constitutes the POP advertisement. Further, as described above, the evaluation value is given as higher as the POP advertisement is posted as an advertisement for a predetermined posting period and the advertisement effect is evaluated to be higher.

Here, when the evaluation value is F, it is calculated by the following equation 1 as an example. In addition, X1 indicates the number of loans that books were lent out during the posting period in which the POP advertisement of books was posted. X2 indicates the number of loans that the book was lent out during the non-publication period when the POP advertisement of the book was not posted. Y1 indicates the number of reservations for which the book was reserved during the posting period in which the POP advertisement for the book was posted. Y2 indicates the number of reservations for which the book was reserved during the non-publication period when the POP advertisement for the book was not posted.

F = (X1 / X2 + Y1 / Y2) / 2 ... (1)

However, for both lending and reservation, the posting period and the non-publication period are the same period. When each of X2 and Y2 is 0 (zero), each is regarded as 1 to prevent division by zero. Further, the evaluation value F may be calculated by any of the following formulas 2 to 4 as a modification of the above formula 1.

F = X1 / X2 + Y1 / Y2 ... (2)
F = X1 / X2 ... (3)
F = Y1 / Y2 ... (4)

That is, the POP storage DB 20H of the storage unit 20 stores information indicating the posting timing of the POP advertisement. The information indicating the posting timing is at least one of the date and time when the POP advertisement was posted. The evaluation value F for the POP advertisement is calculated according to the change in the loan or reservation of the book (in this example, the change in the number of loans or the number of reservations) before and after the posting timing. In addition, instead of the information indicating the posting timing, the information indicating the printing timing of the POP advertisement may be used. In this case, the POP storage DB 20H stores information indicating the printing timing of the POP advertisement.

The extraction unit 17 extracts the text of the POP advertisement or the POP advertisement to be referred to when creating a new POP advertisement for a certain book from the storage unit 20 based on the evaluation value. The text of the POP advertisement to be referred to or the text of the POP advertisement to be referred to is the text of the POP advertisement or the POP advertisement stored in the storage unit 20 in association with the attribute corresponding to the keyword extracted from the content introduction or explanatory information of a certain book. Extracted from inside. The content introduction or explanatory information of the book is acquired from the book system 30. The explanatory information referred to here is, for example, a synopsis or the like for explaining the contents of a book. Further, the attribute corresponding to the keyword is represented as an author name, a genre, an artist name, a person's name, a verb, or another word as an example, as shown in FIG. 2 above.

It is desirable to add information indicating the attributes of the words to the main words included in the content introduction or explanatory information of the books acquired from the book system 30 in advance. For example, if the attribute is the author's name, "/ work" is added to the word. Similarly, when the attributes are a genre, an artist name, and a person's name, "/ genre", "/ artist's name", and "/ person's name" are added to the word. On the other hand, when the attribute is a verb, a word having the verb as an attribute is specified by morphological analysis of the content introduction or explanatory information of the book.

The display unit 22 displays the POP advertisement or the text of the POP advertisement extracted by the extraction unit 17. Here, as the text of the POP advertisement, for example, the text selection screen 64 shown in FIG. 17 is displayed on the display unit 22. The identification unit 19 specifies the text of the POP advertisement selected by the worker from the text selection screen 64 displayed on the display unit 22 as the editing process target.

Further, the display unit 22 displays the layout selection screen 66 shown in FIG. 19 when the text of the POP advertisement is specified as the editing process target. As a result, the layout selection from the worker is accepted. Then, as shown in FIG. 20, the specific unit 19 generates a POP advertisement editing screen 67 in which the text of the POP advertisement is arranged according to the layout selected from the layout selection screen 66, and displays the generated POP advertisement editing screen 67. Displayed in unit 22.

Here, in the example of FIG. 21, the case where the sales DB 30C is used will be described.
In this case, the acquisition unit 13 acquires sales information regarding the sale of books from the sales DB 30C. The sales information regarding the sale of books is information indicating the number of books sold in each of the periods before and after the POP advertisement of the books is posted.

That is, the acquisition unit 13 has sold the number of books sold from the sales DB 30C during the posting period in which the POP advertisement of the book was posted and the number of sales of the book sold during the non-publication period in which the POP advertisement of the book was not posted. And get. The posting period of the POP advertisement is stored in the POP storage DB 20H. In addition, the publication period and the non-publication period are the same period.

The calculation unit 15 evaluates the POP advertisement or the component of the POP advertisement stored in the POP storage DB 20H based on the acquired sales information, that is, the number of books sold in each of the periods before and after the POP advertisement is posted. calculate. As a method of calculating the evaluation value, for example, in the above formula 3, X1 is the number of sales of books sold during the posting period in which the POP advertisement of the book is posted, and X2 is not the POP advertisement of the book. The number of books sold during the non-publication period may be used.

FIG. 25 is a block diagram showing an example of the configuration of the computer 40B that functions as the advertisement creation support device 10B according to the second embodiment.

The advertisement creation support device 10B can be realized by, for example, the computer 40B shown in FIG. In the computer 40B, the CPU 41, the memory 42, the storage unit 43, the input / output device 44, the R / W unit 45, and the communication I / F 46 are connected via the bus 47, similarly to the computer 40A shown in the first embodiment. To.

The storage unit 43 corresponds to the storage unit 20 shown in FIG. 21 described above, and can be realized by an HDD, SSD, flash memory, or the like. The storage unit 43 as a storage medium stores an advertisement creation support program 50B for making the computer 40B function as the advertisement creation support device 10B.

The advertisement creation support program 50B has an acquisition process 53, a calculation process 55, an extraction process 57, and a specific process 59.

The CPU 41 reads the advertisement creation support program 50B from the storage unit 43, expands the memory 42, and sequentially executes the processes included in the advertisement creation support program 50B. By executing the acquisition process 53, the CPU 41 operates as the acquisition unit 13 shown in FIG. Further, the CPU 41 operates as the calculation unit 15 shown in FIG. 21 by executing the calculation process 55. Further, the CPU 41 operates as the extraction unit 17 shown in FIG. 21 by executing the extraction process 57. Further, the CPU 41 operates as the specific unit 19 shown in FIG. 21 by executing the specific process 59. As a result, the computer 40B that executes the advertisement creation support program 50B functions as the advertisement creation support device 10B. The portion of the computer 40B that functions by executing the advertisement creation support program 50B corresponds to the advertisement creation support device 10B. In the case of this example, the CPU 41 that executes the advertisement creation support program 50B is hardware.

The function realized by the advertisement creation support program 50B can be realized by, for example, a semiconductor integrated circuit, more specifically, an ASIC or the like, similarly to the advertisement creation support program 50A shown in the first embodiment. ..

Next, with reference to FIGS. 26 and 27, the operation of the advertisement creation support device 10B according to the second embodiment will be described. Note that FIG. 26 is a flowchart showing an example of the processing flow of the advertisement creation support program 50B according to the second embodiment. Further, FIG. 27 is a schematic diagram showing an example of a processing flow by the advertisement creation support device 10B according to the second embodiment.

First, in step 200 of FIG. 26, as shown in FIG. 27, the acquisition unit 13 acquires usage information related to library books from the library system 30 (rental DB 30A and reservation DB 30B). The usage information related to books includes, for example, the number of visitors to the library, the number of books lent out, the number of book reservations, etc. in each period before and after the POP advertisement is posted.

In step 202, based on the usage information about the books acquired in step 200, the calculation unit 15 is based on the number of books lent and the number of reservations in each of the periods before and after the POP advertisement is posted, as shown in FIG. 27. , Calculate the evaluation value of the POP advertisement. This evaluation value is calculated using the above equation 1 as an example. If the number of visitors in each of the periods before and after the POP advertisement is posted is acquired, the evaluation value of the POP advertisement may be calculated based on the acquired number of visitors. As a method of calculating the evaluation value, for example, in the above formula 3, X1 is the number of visitors during the posting period in which the POP advertisement of the book is posted, and X2 is the non-publication period in which the POP advertisement of the book is not posted. The number of visitors should be used. When a plurality of different POP advertisements are posted for the same period, it is difficult to obtain the number of visitors for each POP advertisement. Therefore, it is desirable to use the evaluation value based on the number of visitors as reference information.

In step 204, the calculation unit 15 determines whether or not the evaluation value of the POP advertisement calculated in step 202 is m (> 0, 1.5 as an example) or more of the average evaluation value of the entire POP advertisement. To do. In addition, m corresponds to the above-mentioned first threshold value. When it is determined that the evaluation value of the POP advertisement is m times or more the average of the evaluation values of the entire POP advertisement (in the case of affirmative determination), the process proceeds to step 206. On the other hand, when it is determined that the evaluation value of the POP advertisement is less than m times the average of the evaluation values of the entire POP advertisement (in the case of a negative determination), the process proceeds to step 208.

In step 206, the calculation unit 15 registers the POP advertisement for which the evaluation value has been calculated in the POP evaluation DB 20I of the storage unit 20 as an effective POP advertisement, and ends a series of processes.

On the other hand, in step 208, whether or not the evaluation value of the POP advertisement calculated by the calculation unit 15 in step 202 is n (<m, 0.5 as an example) or less of the average evaluation value of the entire POP advertisement. To judge. In addition, n corresponds to the above-mentioned second threshold value. When it is determined that the evaluation value of the POP advertisement is n times or less of the average of the evaluation values of the entire POP advertisement (in the case of affirmative determination), the process proceeds to step 210. On the other hand, when it is determined that the evaluation value of the POP advertisement is greater than n times the average of the evaluation values of the entire POP advertisement (in the case of a negative determination), a series of processes is terminated.

In step 210, the calculation unit 15 registers the POP advertisement for which the evaluation value has been calculated in the POP evaluation DB 20I of the storage unit 20 as a POP advertisement having no effect, and ends a series of processes.

That is, the evaluation value of the POP advertisement and the presence / absence of the advertisement effect are registered in the POP evaluation DB 20I in association with the POP advertisement. As shown in FIG. 27, among the POP advertisements registered in the POP evaluation DB 20I, the POP advertisement having an effect, that is, having a high advertising effect is preferentially selected when the POP advertisement is generated next time. On the other hand, a POP advertisement having no effect, that is, a POP advertisement having a low advertising effect, is referred to as an NG pattern so as not to have the same combination from the next time.

Then, the extraction unit 17 extracts the text of the POP advertisement or the POP advertisement to be referred to when creating a new POP advertisement related to a certain book from the storage unit 20 based on the above evaluation value. It should be noted that only POP advertisements that have a relatively high evaluation value and are registered with an effect may be preferentially extracted.

In the above embodiment, the evaluation value of the POP advertisement is calculated based on the number of books lent and the number of reservations in each of the periods before and after the POP advertisement is posted, but the present invention is not limited to this. For example, for each genre of books, the number of books lent and the number of reservations in each period before and after the POP advertisement is posted may be totaled, and the evaluation value for each genre may be calculated based on the totaled result.

As described above, according to the advertisement creation support device according to the present embodiment, the evaluation value of the POP advertisement can be calculated from the usage information possessed by the book system, so that the POP with a high evaluation value (high advertising effect) Advertising information can be accumulated and used. As a result, it is possible to easily create a POP advertisement having a high advertising effect, increase the number of books used, and reduce the burden on the worker.
In addition, if POP advertisements can be placed on many books, it will be possible to increase the number of encounters between library users and new books. If many books are used, it will be possible to solve the problem that libraries have that lending and reservations are concentrated on the best-selling books.

In each of the above embodiments, the mode in which the advertisement creation support program is stored (installed) in the storage unit in advance has been described, but the present invention is not limited to this. The program can also be provided in a form stored in a storage medium such as a CD-ROM, a DVD-ROM, or a USB memory.

In addition, an advertisement creation support device and a method have been illustrated and described as each of the above embodiments. Each embodiment may be in the form of a program for causing a computer to execute the functions of each part included in the advertisement creation support device. Each embodiment may be in the form of a storage medium that can be read by a computer that stores this program.

In addition, the configuration of the advertisement creation support device described in each of the above embodiments is an example, and may be changed depending on the situation within a range that does not deviate from the gist.

Further, the processing flow of the program described in each of the above embodiments is also an example, and unnecessary steps are deleted, new steps are added, or the processing order is changed within a range that does not deviate from the purpose. May be good.

Further, in each of the above-described embodiments, the case where the processing according to each embodiment is realized by the software configuration by using a computer by executing the program has been described, but the present invention is not limited to this. Each embodiment may be realized, for example, by a hardware configuration or a combination of a hardware configuration and a software configuration.

The following additional notes will be further disclosed with respect to each of the above embodiments.

(Appendix 1)
Accepts input of document data related to products or services,
Feature words are extracted from the input document data and
The phrase corresponding to the extracted feature word is specified by referring to the storage unit that stores the phrase in association with the feature word.
Outputs the specified phrase or a phrase in which a specific part of the specified phrase is set as the feature word.
An advertisement creation support program characterized by having a computer execute processing.

(Appendix 2)
The storage unit stores an evaluation value calculated based on the sales status, usage status, or reservation status of the product or service corresponding to the advertisement to which the phrase is applied in association with the phrase.
The output phrases are output in priority order according to the corresponding evaluation value.
The advertisement creation support program described in Appendix 1 characterized by this.

(Appendix 3)
The storage unit further stores character expression information which is a combination of one or a plurality of character fonts, character sizes, and character colors.
The output phrase is output according to the character expression information stored in association with the phrase.
The advertisement creation support program described in Appendix 1 characterized by this.

(Appendix 4)
The storage unit further stores the display layout of the phrase.
The output phrase is output in the display layout stored in association with the phrase.
The advertisement creation support program described in Appendix 1 characterized by this.

(Appendix 5)
Obtain usage information related to book lending or reservation from the book system that manages books,
Based on the acquired usage information, the evaluation value is calculated for the advertisement or the component of the advertisement stored in the storage unit in association with the book.
An advertisement to be referred to or a component of the advertisement to be referred to when creating a new advertisement for a certain book is extracted from the storage unit based on the evaluation value.
An advertisement creation support program characterized by executing processing.

(Appendix 6)
The reference advertisement or the component of the reference advertisement is the component of the advertisement or the advertisement stored in the storage unit in association with the attribute corresponding to the feature word extracted from the introduction or explanatory information of the certain book. Extracted from inside,
The advertisement creation support program described in Appendix 5 characterized by this.

(Appendix 7)
Information on the printing timing or posting timing of the advertisement is stored.
The evaluation value for the advertisement is calculated according to the change in the lending or reservation of the book before and after the printing timing or the posting timing.
The advertisement creation support program described in Appendix 5 characterized by this.

(Appendix 8)
The extracted advertisement or the component of the advertisement is displayed on the display unit.
Identify the selected ad or a component of the ad for editing.
The advertisement creation support program described in Appendix 5 characterized by this.

(Appendix 9)
When the component of the advertisement is specified as the editing process target, the layout selection is accepted.
Generates an ad edit screen with the ad components arranged in the selected layout.
The advertisement creation support program described in Appendix 8 characterized by this.

(Appendix 10)
An input unit that accepts input of document data related to products or services,
An extraction unit that extracts feature words from the input document data,
A specific unit that identifies the extracted phrase corresponding to the characteristic word by referring to a storage unit that stores the phrase in association with the characteristic word,
An output unit that outputs the specified phrase or a phrase in which a specific part of the specified phrase is set as the feature word.
An advertisement creation support device characterized by including.

(Appendix 11)
The storage unit stores an evaluation value calculated based on the sales status, usage status, or reservation status of the product or service corresponding to the advertisement to which the phrase is applied in association with the phrase.
The output unit outputs the phrase in a priority order according to the corresponding evaluation value.
The advertisement creation support device according to Appendix 10, wherein the advertisement is created.

(Appendix 12)
The storage unit further stores character expression information which is a combination of one or a plurality of character fonts, character sizes, and character colors.
The output unit outputs the phrase according to the character expression information stored in association with the phrase.
The advertisement creation support device according to Appendix 10, wherein the advertisement is created.

(Appendix 13)
The storage unit further stores the display layout of the phrase.
The output unit outputs the phrase in a display layout stored in association with the phrase.
The advertisement creation support device according to Appendix 10, wherein the advertisement is created.

(Appendix 14)
The acquisition department that acquires usage information related to book lending or reservation from the book system that manages books, and
Based on the acquired usage information, the calculation unit that calculates the evaluation value for the advertisement or the component of the advertisement stored in the storage unit in association with the book,
An extraction unit that extracts an advertisement to be referred to or a component of the advertisement to be referred to when creating a new advertisement for a book from the storage unit based on the evaluation value, and an extraction unit.
An advertisement creation support device characterized by including.

(Appendix 15)
The extraction unit associates the reference advertisement or a component of the reference advertisement with an attribute corresponding to a feature word extracted from the introduction or explanatory information of the book, and the advertisement or the advertisement stored in the storage unit. Extract from the components of the advertisement,
The advertisement creation support device according to Appendix 14, wherein the advertisement is created.

(Appendix 16)
The storage unit stores information on the printing timing or posting timing of the advertisement.
The calculation unit calculates an evaluation value for the advertisement according to changes in the lending or reservation of books before and after the printing timing or posting timing.
The advertisement creation support device according to Appendix 14, wherein the advertisement is created.

(Appendix 17)
Accepts input of document data related to products or services,
Feature words are extracted from the input document data and
The phrase corresponding to the extracted feature word is specified by referring to the storage unit that stores the phrase in association with the feature word.
Outputs the specified phrase or a phrase in which a specific part of the specified phrase is set as the feature word.
An advertisement creation support method characterized by having a computer execute processing.

(Appendix 18)
Obtain usage information related to book lending or reservation from the book system that manages books,
Based on the acquired usage information, the evaluation value is calculated for the advertisement or the component of the advertisement stored in the storage unit in association with the book.
An advertisement to be referred to or a component of the advertisement to be referred to when creating a new advertisement for a certain book is extracted from the storage unit based on the evaluation value.
An advertisement creation support method characterized by executing processing.

(Appendix 19)
Accepts input of document data related to products or services,
Feature words are extracted from the input document data and
The phrase corresponding to the extracted feature word is specified by referring to the storage unit that stores the phrase in association with the feature word.
Outputs the specified phrase or a phrase in which a specific part of the specified phrase is set as the feature word.
A storage medium that stores an advertisement creation support program, which is characterized by having a computer execute processing.

(Appendix 20)
Obtain usage information related to book lending or reservation from the book system that manages books,
Based on the acquired usage information, the evaluation value is calculated for the advertisement or the component of the advertisement stored in the storage unit in association with the book.
An advertisement to be referred to or a component of the advertisement to be referred to when creating a new advertisement for a certain book is extracted from the storage unit based on the evaluation value.
A storage medium that stores an advertisement creation support program characterized by executing processing.

10A, 10B Advertisement creation support device 12 Input unit 13 Acquisition unit 14, 17 Extraction unit 15 Calculation unit 16, 19 Specific unit 18 Output unit 20 Storage unit 20A Template statement DB
20B text DB
20C font DB
20D character color DB
20E frame type DB
20F image DB
20G layout parts DB
20H POP storage DB
20I POP evaluation DB
22 Display unit 30 Book system 30A Lending DB
30B reservation DB
30C sales DB
40A, 40B computer 41 CPU
42 Memory 43 Storage unit 44 Input / output device 45 R / W unit 46 Communication I / F
47 Bus 48 Storage medium 50A, 50B Advertisement creation support program 52 Input process 53 Acquisition process 54, 57 Extraction process 55 Calculation process 56, 59 Specific process 58 Output process 60 Book selection screen 61 Content introduction 62 Keyword group 63 Template sentence group 64 sentences Selection screen 64A, 66A Caution 66 Layout selection screen 67 POP advertisement editing screen 67A to 67D 1st to 4th parts

Claims (10)

Accepts input of document data related to products or services,
Feature words are extracted from the input document data and
The phrase is memorized in association with the feature word, and the evaluation value calculated based on the sales status, usage status, or reservation status of the product or service corresponding to the advertisement to which the phrase is applied is stored in association with the phrase. With reference to the storage unit to be stored, the phrase corresponding to the extracted feature word is specified, and the phrase is identified.
The specified phrase or the phrase in which a specific part of the specified phrase is set as the feature word is output in a priority order according to the corresponding evaluation value .
An advertisement creation support program characterized by having a computer execute processing. The storage unit further stores character expression information which is a combination of one or a plurality of character fonts, character sizes, and character colors.
The output phrase is output according to the character expression information stored in association with the phrase.
The advertisement creation support program according to claim 1, characterized in that. The storage unit further stores the display layout of the phrase.
The output phrase is output in the display layout stored in association with the phrase.
The advertisement creation support program according to claim 1, characterized in that. The goods or services are the lending or reservation of books in the library, the document data is information about the books, the phrases are advertisements or components contained in the advertisements.
From the book system that manages the books, use information regarding the rental or reservation of the books for which advertisements have been created is acquired.
Based on the acquired usage information, that the components included in prior Kihiro tell or advertising issues calculate the evaluation value,
Ad creation support program according to any one of claims 1 to 3, wherein the this. It said information on books is Ru introduction or explanation information der before Symbol Figure document,
The advertisement creation support program according to claim 4 , wherein the advertisement is created. Information on the printing timing or posting timing of the advertisement is stored.
The printed or posted advertisement or the components contained in the printed advertisement according to the change in the lending or reservation of the book corresponding to the printed or posted advertisement before and after the print timing or the publication timing. you calculate the evaluation value,
The advertisement creation support program according to claim 4 or 5, characterized in that. The advertisement output as the phrase or a component included in the advertisement is displayed on the display unit.
Identifying the components contained in the selected the advertisement or the advertisement as an editing process target,
The advertisement creation support program according to any one of claims 4 to 6 , characterized in that. When the component included in the advertisement is specified as the editing process target, the layout selection is accepted.
Generates an advertisement edit screen in which the components included in the advertisement are arranged in the selected layout.
The advertisement creation support program according to claim 7 , characterized in that. An input unit that accepts input of document data related to products or services,
An extraction unit that extracts feature words from the input document data,
The phrase is memorized in association with the feature word, and the evaluation value calculated based on the sales status, usage status, or reservation status of the product or service corresponding to the advertisement to which the phrase is applied is stored in association with the phrase. A specific unit that identifies the phrase corresponding to the extracted feature word by referring to the storage unit to be stored, and
An output unit that outputs the specified phrase or a phrase in which a specific part of the specified phrase is set as the feature word in a priority order according to the corresponding evaluation value .
An advertisement creation support device characterized by including. Accepts input of document data related to products or services,
Feature words are extracted from the input document data and
The phrase is memorized in association with the feature word, and the evaluation value calculated based on the sales status, usage status, or reservation status of the product or service corresponding to the advertisement to which the phrase is applied is stored in association with the phrase. With reference to the storage unit to be stored, the phrase corresponding to the extracted feature word is specified, and the phrase is identified.
The specified phrase or the phrase in which a specific part of the specified phrase is set as the feature word is output in a priority order according to the corresponding evaluation value .
Ad creation support method characterized that you execute the processing computer.