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JP6853012B2 - Advertisement printed matter with heading - Google Patents
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JP6853012B2 - Advertisement printed matter with heading - Google Patents

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JP6853012B2
JP6853012B2 JP2016207136A JP2016207136A JP6853012B2 JP 6853012 B2 JP6853012 B2 JP 6853012B2 JP 2016207136 A JP2016207136 A JP 2016207136A JP 2016207136 A JP2016207136 A JP 2016207136A JP 6853012 B2 JP6853012 B2 JP 6853012B2
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side paper
folded
heading
folding
paper portion
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JP2018065353A (en
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若林　和芳
和芳 若林
石川　廉
廉 石川
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Well Corp Co Ltd
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Well Corp Co Ltd
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Priority to JP2016207136A priority Critical patent/JP6853012B2/en
Priority to PCT/JP2017/037146 priority patent/WO2018074350A1/en
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    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D11/00—Carrying forward or transferring entries from one page to another, e.g. for book-keeping
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • B42D15/08—Letter-cards or letter-sheets, i.e. cards or sheets each of which is to be folded with the message inside and to serve as its own envelope for mailing
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/10—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on paper articles, e.g. booklets, newspapers

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Credit Cards Or The Like (AREA)

Description

本発明は、新聞や雑誌などに折り込まれたり、書店などの店頭で配布される見出部付き広告印刷物に関する。 The present invention relates to an advertisement printed matter with a heading part, which is inserted in a newspaper, a magazine, or the like, or distributed in a store such as a bookstore.

新聞などに折り込まれて配布される広告印刷物は、一枚の紙面の両側に商品情報を印刷したものが一般的である。このような形式の広告印刷物は、日常的によくみられるものとなってきており、広告印刷物に印刷される広告情報量を増加させたり、ユーザの商品に対する購買意欲を惹起するよう表現方法などに特別な工夫を図っている。 Advertising printed matter that is folded into newspapers and distributed is generally printed with product information on both sides of a single sheet of paper. This type of advertising print has become commonplace on a daily basis, and it can be used as an expression method to increase the amount of advertising information printed on the advertising print or to motivate users to purchase products. We are trying to make a special effort.

例えば、広告印刷物に印刷される広告情報量を増加させたとしても、ユーザが広告印刷物に印刷された広告情報を見つけやすい広告印刷物として、特許文献１に開示されたような見出部付き広告印刷物がある。特許文献１に開示された見出部付き広告印刷物は、複数の見出部を設けることによって、ユーザが広告印刷物に印刷された広告情報の中から欲しい情報を簡単に見つけることができた。 For example, even if the amount of advertisement information printed on the advertisement print is increased, the advertisement print with a heading portion as disclosed in Patent Document 1 is an advertisement print that makes it easy for the user to find the advertisement information printed on the advertisement print. There is. In the advertisement printed matter with a heading portion disclosed in Patent Document 1, by providing a plurality of heading parts, the user can easily find the desired information from the advertisement information printed on the advertisement printed matter.

特開２００５−１６９８３６号公報Japanese Unexamined Patent Publication No. 2005-169836

しかしながら、特許文献１に開示されたような見出部付き広告印刷物をユーザに送付する際、送付時に広告印刷物が開かないような構成とする必要があり、広告印刷物の周縁部に剥離可能な粘着剤を塗布して封止するか、この見出部付き広告印刷物を送付用の封筒に封入する必要があった。さらに、広告印刷物の周縁部を接着、又は粘着した場合、ユーザが広告印刷物に印刷された広告情報を見るためには、粘着箇所を剥離し、開封する必要があり、煩わしい手間を嫌うユーザは広告印刷物を開封することなく破棄してしまうことがあった。 However, when the advertisement printed matter with a heading portion as disclosed in Patent Document 1 is sent to the user, it is necessary to configure the structure so that the advertisement printed matter does not open at the time of sending, and the adhesive is peelable to the peripheral portion of the advertisement printed matter. It was necessary to apply an agent and seal it, or to enclose this printed matter with a heading part in an envelope for sending. Furthermore, when the peripheral edge of the advertisement printed matter is adhered or adhered, in order for the user to see the advertisement information printed on the advertisement printed matter, it is necessary to peel off the adhesive portion and open the package. In some cases, the printed matter was discarded without being opened.

本発明は、上記課題に鑑みて、広告印刷物のユーザへの送付時に広告印刷物が開かず、ユーザが容易に開封することができる見出部付き広告印刷物を提供することにある。 In view of the above problems, it is an object of the present invention to provide an advertisement printed matter with a heading portion, which does not open when the advertisement printed matter is sent to the user and can be easily opened by the user.

上記課題を解決するためになされた本発明の見出部付き広告印刷物は、一枚の横長寸法の紙片が折り畳まれて形成される見出部付き広告印刷物であって、折返用仮想折れ線で側紙部と折返部とに区画される本紙部と、前記側紙部が２回以上折り畳まれることにより形成された階段状の段差からなる見出部と、を有し、前記側紙部は、前記側紙部の中央近傍に中央仮想折れ線が設けられ、前記見出部は、前記側紙部が前記中央仮想折れ線で折り畳まれて形成された前記側紙部の折辺を、前記側紙部の側端辺に対して見出幅だけ横方向にずれた位置となるように折り畳まれた状態で、前記折返部が、前記見出部を覆いつつ、折返用仮想折れ線で前記側紙部側に折り返されると共に、折り畳まれた状態の前記側紙部の最外面に接着、又は粘着されていることを特徴とする。
この構成により、折返部により、広告印刷部のユーザへの送付時に広告印刷物が開かず、またこの折返部を開封することにより、折り畳まれた状態にある側紙部を簡単に開封することができ、ユーザが容易に広告印刷物に印刷された広告情報を煩わしい手間をかけることなく、見ることができる。
The printed matter with a heading portion of the present invention made to solve the above problems is an advertising printed matter with a heading portion formed by folding a sheet of horizontally long paper pieces, and is sided by a virtual folding line for folding back. The side paper portion has a main paper portion divided into a paper portion and a folded portion, and a finding portion formed by folding the side paper portion twice or more, and the side paper portion has a step-like step . A central virtual fold line is provided near the center of the side paper portion, and the heading portion is formed by folding the side paper portion along the central virtual fold line to form a folded side of the side paper portion. In a state where the folded portion is folded so as to be displaced laterally by the found width with respect to the side end side of the paper, the folded portion covers the found portion and is on the side paper portion side with a virtual folding line for folding. It is characterized in that it is folded back and adhered to or adhered to the outermost surface of the side paper portion in the folded state.
With this configuration, the folded part does not open the printed matter when the advertisement printed part is sent to the user, and by opening the folded part, the side paper part in the folded state can be easily opened. , The user can easily view the advertisement information printed on the advertisement printed matter without any troublesome work.

また、本発明の見出部付き広告印刷物は、前記側紙部に返信用葉書部が形成されており、前記返信用葉書部は、前記側紙部が折り畳まれた状態で前記側紙部の内面側となる位置に形成されていることを特徴とする。
この構成により、返信用葉書が外部に露出しないため、ユーザへの送付の際、返信用葉書が分離することを抑制することができる。 Further, in the advertisement printed matter with a heading portion of the present invention, a reply postcard portion is formed on the side paper portion, and the reply postcard portion is the side paper portion in a folded state. It is characterized in that it is formed at a position on the inner surface side.
With this configuration, since the reply postcard is not exposed to the outside, it is possible to prevent the reply postcard from being separated when it is sent to the user.

また、本発明の見出部付き広告印刷物は、前記側紙部の外周縁は、接着又は粘着されていないことを特徴とする。
この構成により、ユーザは、折り畳まれた側紙部が接着又は粘着されていないため、側紙部に印刷された広告情報を簡単に見ることができる。 Further, the printed matter with a heading portion of the present invention is characterized in that the outer peripheral edge of the side paper portion is not adhered or adhered.
With this configuration, the user can easily see the advertisement information printed on the side paper portion because the folded side paper portion is not adhered or adhered.

本発明の見出部付き広告印刷物は、折返部により、広告印刷物のユーザへの送付時に広告印刷物が開かず、またこの折返部を開封することにより、折り畳まれた状態にある側紙部を簡単に開封することができ、ユーザが容易に広告印刷物に印刷された広告情報を煩わしい手間をかけることなく、見ることができる。 In the advertisement printed matter with a heading portion of the present invention, the folded matter does not open when the advertisement printed matter is sent to the user, and by opening the folded portion, the side paper portion in the folded state can be easily separated. The package can be opened, and the user can easily view the advertisement information printed on the advertisement printed matter without troublesome work.

本実施形態の見出部付き広告印刷物が折り畳まれた状態を示す平面図である。It is a top view which shows the folded state of the advertisement printed matter with a heading part of this embodiment. 本実施形態の見出部付き広告印刷物の展開図である。It is a development view of the advertisement printed matter with a heading part of this embodiment. 本実施形態の見出部付き広告印刷物の側紙部を１回折り畳んだ状態を示す平面図である。It is a top view which shows the state which the side paper part of the advertisement printed matter with a heading part of this embodiment is folded once. 本実施形態の見出部付き広告印刷物の折返部を２回折り畳んだ状態を示す平面図である。It is a top view which shows the state which folded the folded-back part of the advertisement printed matter with a finding part of this embodiment twice. 本実施形態の見出部付き広告印刷物を開いた状態を示す平面図である。It is a top view which shows the open state of the advertisement printed matter with a heading part of this embodiment.

以下、本発明に係る見出部付き広告印刷物の形態について、添付図面に基づいて詳細に説明する。図１は、本実施形態の見出部付き広告印刷物が折り畳まれた状態を示す平面図であり、また図２は、本実施形態の見出部付き広告印刷物の展開図である。 Hereinafter, the form of the advertisement printed matter with a finding portion according to the present invention will be described in detail with reference to the attached drawings. FIG. 1 is a plan view showing a folded state of the advertisement printed matter with a heading portion of the present embodiment, and FIG. 2 is a developed view of the advertisement printed matter with a heading portion of the present embodiment.

本実施形態の見出部付き広告印刷物１０は、図１、２に示す通り、一枚の横長寸法の紙片が折り畳まれて形成され、折返用仮想折れ線ａで側紙部１１と折返部１２とに区画される本紙部１３と、側紙部１１が２回以上折り畳まれることにより形成された階段状の段差からなる見出部１４とを有する。また、見出部付き広告印刷物１０は、折返部１２が、見出部１４を覆いつつ、折返用仮想折れ線ａで側紙部１１側に折り返されると共に、折り畳まれた状態の側紙部１１の最外面１１１に接着、又は粘着されている。 As shown in FIGS. 1 and 2, the advertisement printed matter 10 with a heading portion of the present embodiment is formed by folding a sheet of horizontally long paper pieces, and the side paper portion 11 and the folding portion 12 are formed by a virtual folding line a for folding. It has a main paper portion 13 divided into two, and a finding portion 14 formed by a stepped step formed by folding the side paper portion 11 twice or more. Further, in the advertisement printed matter 10 with a heading portion, the folded-back portion 12 covers the finding portion 14 and is folded back toward the side paper portion 11 by the virtual folding line a for folding back, and the side paper portion 11 in the folded state. It is adhered or adhered to the outermost surface 111.

本紙部１３は、一枚の横長寸法の紙片から形成されており、折返用仮想折れ線ａで側紙部１１と折返部１２とに区画されている。 The main paper portion 13 is formed of a single piece of horizontally long paper, and is divided into a side paper portion 11 and a folding portion 12 by a virtual folding line a for folding back.

側紙部１１は、図２に示す複数の仮想折れ線で区画されている。ここで、複数の仮想折れ線のうち、側紙部１１の中央近傍に設けられた仮想折れ線を、中央仮想折れ線ｂとし、中央仮想折れ線ｂの左側、又は右側に設けられた仮想折れ線を、それぞれ左仮想折れ線ｃ、右仮想折れ線ｄとする。 The side paper portion 11 is partitioned by a plurality of virtual polygonal lines shown in FIG. Here, among the plurality of virtual polygonal lines, the virtual polygonal line provided near the center of the side paper portion 11 is referred to as the central virtual polygonal line b, and the virtual polygonal line provided on the left side or the right side of the central virtual polygonal line b is on the left side, respectively. Let the virtual polygonal line c and the right virtual polygonal line d be used.

本実施形態では、側紙部１１が２回折り畳まれる構成について、以下説明する。先ず、側紙部１１は、中央仮想折れ線ｂで折り畳まれる。その際、側紙部１１の左側端辺１１ａが、折返用仮想折れ線ａに対して見出幅Ｘ１だけ横方向にずれた位置となるように折り畳まれるとよい（図３を参照）。ここで、側紙部１１が中央仮想折れ線ｂで折り畳まれた状態を側紙部１１が１回折り畳まれた状態とし、左仮想折れ線ｃと右仮想折れ線ｄとが裏表で同じ位置となるよう折り畳まれている。例えば図３では、左仮想折れ線ｃと右仮想折れ線ｄとは、符号ｃ（ｄ）と示す。なお、側紙部１１が中央仮想折れ線ｂで折り畳まれて形成された折辺を折辺１１ｂとする。例えば図２では、中央仮想折れ線ｂと折辺１１ｂとは、符号１１ｂ（ｂ）と示す。 In the present embodiment, the configuration in which the side paper portion 11 is folded twice will be described below. First, the side paper portion 11 is folded along the central virtual polygonal line b. At that time, the left side edge 11a of the side paper portion 11 may be folded so as to be laterally displaced by the found width X1 with respect to the folding virtual polygonal line a (see FIG. 3). Here, the state in which the side paper portion 11 is folded at the central virtual polygonal line b is defined as the state in which the side paper portion 11 is folded once, and the left virtual polygonal line c and the right virtual polygonal line d are folded so that they are at the same position on the front and back. It has been. For example, in FIG. 3, the left virtual polygonal line c and the right virtual polygonal line d are indicated by reference numeral c (d). The folded side formed by folding the side paper portion 11 along the central virtual folding line b is referred to as the folding side 11b. For example, in FIG. 2, the central virtual polygonal line b and the polygonal edge 11b are indicated by reference numerals 11b (b).

次に、側紙部１１は左仮想折れ線ｃ及び右仮想折れ線ｄで折り畳まれる。その際、側紙部１１の折辺１１ｂが側紙部１１の左側端辺１１ａに対して見出幅Ｘ２だけ横方向にずれた位置となるように折り畳まれるとよい（図４を参照）。ここで、側紙部１１が左仮想折れ線ｃ及び右仮想折れ線ｄで折り畳まれた状態を側紙部１１が２回折り畳まれた状態とする。なお、見出幅Ｘ１と見出幅Ｘ２とは、同じ幅寸法でも、それぞれ異なる幅寸法であってもよい。 Next, the side paper portion 11 is folded along the left virtual polygonal line c and the right virtual polygonal line d. At that time, the folded side 11b of the side paper portion 11 may be folded so as to be laterally displaced by the found width X2 with respect to the left end side 11a of the side paper portion 11 (see FIG. 4). Here, the state in which the side paper portion 11 is folded along the left virtual polygonal line c and the right virtual polygonal line d is defined as the state in which the side paper portion 11 is folded twice. The found width X1 and the found width X2 may have the same width dimension or different width dimensions.

このように側紙部１１が２回以上折り畳まれることにより形成された階段状の段差を、見出部１４という。なお、見出部１４には、ユーザの興味を引く見出情報を印刷しておくとよい。 The stepped step formed by folding the side paper portion 11 twice or more in this way is referred to as a heading portion 14. It is advisable to print the finding information that is of interest to the user on the finding section 14.

折返部１２は、図４に示すように側紙部１１が２回折り畳まれた状態で、見出部１４を覆いつつ、側紙部１１側に折り返され、折り畳まれた状態の側紙部１１の最外面１１１に接着、又は粘着される。ここで、折返部１２の寸法は、見出部１４を覆うことができる寸法であればよく、見出部１５の寸法に合わせて適宜変更すると好ましい。さらに、折返部１２の表面は、ユーザに開封を促すようなメッセージを印刷する印刷スペースとして利用することができる。一方、折返部１２の裏面も、広告情報等の印刷スペースとして利用することが可能である。 As shown in FIG. 4, the folded-back portion 12 is folded back toward the side paper portion 11 while covering the finding portion 14 in a state where the side paper portion 11 is folded twice, and the folded-back portion 11 is in a folded state. Is adhered to or adhered to the outermost surface 111 of the paper. Here, the size of the folded-back portion 12 may be any size as long as it can cover the finding portion 14, and it is preferable to appropriately change the size according to the dimension of the finding portion 15. Further, the surface of the folded portion 12 can be used as a printing space for printing a message prompting the user to open the package. On the other hand, the back surface of the folded portion 12 can also be used as a printing space for advertising information and the like.

また、図２に示すように折返部１２は、その側端辺１２ａに沿って、所定幅の剥離可能な接着剤、又は粘着剤が、直線状、又はドット状に塗布されている。接着剤、又は粘着剤は、一過性の接着力、又は粘着力が圧力を加えられることで得られる感圧接着剤、感圧粘着剤を好適に用いることができる。このように折返部１２が折り畳まれた状態の側紙部１１の最外面１１１に剥離可能に接着、又は粘着されていることにより、見出部付き広告印刷物１０は封止された状態となるため、側紙部１１の外周縁に沿って、剥離可能な接着剤又は粘着剤を塗布する必要はない。 Further, as shown in FIG. 2, the folded-back portion 12 is coated with a peelable adhesive or an adhesive having a predetermined width in a straight line or a dot shape along the side end side 12a. As the adhesive or the pressure-sensitive adhesive, a pressure-sensitive adhesive or a pressure-sensitive pressure-sensitive adhesive obtained by applying a transient adhesive force or a pressure to the adhesive force can be preferably used. Since the folded-back portion 12 is detachably adhered or adhered to the outermost surface 111 of the side paper portion 11 in the folded state, the advertisement printed matter 10 with the heading portion is in a sealed state. , It is not necessary to apply a peelable adhesive or adhesive along the outer peripheral edge of the side paper portion 11.

また、本紙部１３の側紙部１１に、返信用葉書部１５を形成してもよい。返信用葉書部１５は、図２に示すようにその外周にカット線１５ａが形成され、カット線１５ａを分離することにより、側紙部１１から分離させることができる（図５を参照）。 Further, the reply postcard portion 15 may be formed on the side paper portion 11 of the main paper portion 13. As shown in FIG. 2, the reply postcard portion 15 has a cut line 15a formed on the outer periphery thereof, and can be separated from the side paper portion 11 by separating the cut line 15a (see FIG. 5).

ここで、側紙部１１における返信用葉書部１５を形成する位置は、側紙部１１が折り畳まれた状態で側紙部１１の内面側となる位置に形成されていると好ましい。例えば、側紙部１１が中央仮想折れ線ｂで折り畳まれた際、図３に示された側紙部１１の上側の面に返信用葉書部１５が形成されているとよい。図２〜図４に示すように側紙部１１を折り畳んだ場合、返信用葉書部１５は、側紙部１１の内面側に位置することになる。すなわち、返信用葉書部１５は、見出部付き広告印刷物１０が折り畳まれた状態で外部に露出せず、例えば新聞折込等の際に返信用葉書部１５が側紙部１１から分離してしまう事態を避けることができる。なお、側紙部１１に返信用葉書部１５が形成されている場合は、返信用葉書部１５を折り畳まない位置に仮想折れ線を設けるとよい。 Here, it is preferable that the position of the side paper portion 11 for forming the reply postcard portion 15 is such that the side paper portion 11 is on the inner surface side of the side paper portion 11 in the folded state. For example, when the side paper portion 11 is folded along the central virtual polygonal line b, it is preferable that the reply postcard portion 15 is formed on the upper surface of the side paper portion 11 shown in FIG. When the side paper portion 11 is folded as shown in FIGS. 2 to 4, the reply postcard portion 15 is located on the inner surface side of the side paper portion 11. That is, the reply postcard section 15 is not exposed to the outside in the folded state of the advertisement printed matter 10 with a heading section, and the reply postcard section 15 is separated from the side paper section 11 when, for example, a newspaper is inserted. You can avoid the situation. When the reply postcard portion 15 is formed on the side paper portion 11, it is preferable to provide a virtual polygonal line at a position where the reply postcard portion 15 is not folded.

このように構成された見出部付き広告印刷物１０は、図２に示された状態から、図３に示すように、側紙部１１が中央仮想折れ線ｂで折り畳まれることにより、側紙部１１が１回折り畳まれた状態となる。ここで、側紙部１１の左側端辺１１ａは、折返用仮想折れ線ａに対して見出幅Ｘ１だけ横方向にずれた位置となるように折り畳まれる。 In the advertisement printed matter 10 with a heading portion configured in this way, as shown in FIG. 3, the side paper portion 11 is folded along the central virtual polygonal line b from the state shown in FIG. 2, so that the side paper portion 11 is folded. Is folded once. Here, the left side edge 11a of the side paper portion 11 is folded so as to be displaced laterally by the found width X1 with respect to the folding virtual polygonal line a.

次に、側紙部１１が１回折り畳まれた状態から、図４に示すように、側紙部１１は、左仮想折れ線ｃ、及び右仮想折れ線ｄで折り畳まれることにより、側紙部１１が２回折り畳まれた状態となる。ここで、側紙部１１の折辺１１ｂは、側紙部１１の左端辺１１ａに対して見出幅Ｘ２だけ横方向にずれた位置となるように折り畳まれる。 Next, from the state in which the side paper portion 11 is folded once, as shown in FIG. 4, the side paper portion 11 is folded along the left virtual polygonal line c and the right virtual polygonal line d, so that the side paper portion 11 is folded. It will be folded twice. Here, the folded side 11b of the side paper portion 11 is folded so as to be laterally displaced by the found width X2 with respect to the left end side 11a of the side paper portion 11.

そして、折返部１２が、図４に示すように側紙部１１が２回折り畳まれた状態で、見出部１４を覆いつつ、側紙部１１側に折り返され、折り畳まれた状態の側紙部１１の最外面１１１に接着、又は粘着される（図１を参照）。このように折返部１２が側紙部１１の最外面１１１に接着、又は粘着されていることにより、見出部付き広告印刷物１０が開封可能（剥離可能）に封止され、新聞折込等の際に、一体物として取扱いが可能な圧着チラシとなる。 Then, as shown in FIG. 4, the folded-back portion 12 is folded back toward the side paper portion 11 while covering the finding portion 14 in a state where the side paper portion 11 is folded twice, and the side paper in the folded state. It is adhered to or adhered to the outermost surface 111 of the portion 11 (see FIG. 1). Since the folded-back portion 12 is adhered or adhered to the outermost surface 111 of the side paper portion 11 in this way, the advertisement printed matter 10 with the heading portion is sealed so that it can be opened (peelable), and when a newspaper is inserted or the like. In addition, it will be a crimping leaflet that can be handled as an integral piece.

以上のように構成された見出部付き広告印刷物１０は、折返部１２が側紙部１１の最外面１１１から剥がされることにより、ユーザは容易に開封することができる。また、見出部付き広告印刷物１０の折返部１２の表面は、見出部１５と比して、ユーザに開封を促すようなメッセージを印刷するための印刷スペースとして十分なサイズを有しているため、ユーザの注目を引くことができる。また、側紙部１１が、複数の仮想折れ線で折り畳まれることにより、側紙部１１の印刷スペースを増加させることができ、側紙部１１に印刷できる広告情報量を増加させることが可能となる。 The advertisement printed matter 10 with a heading portion configured as described above can be easily opened by the user by peeling the folded portion 12 from the outermost surface 111 of the side paper portion 11. Further, the surface of the folded portion 12 of the advertisement printed matter 10 with a heading portion has a sufficient size as a printing space for printing a message prompting the user to open the printed matter 10 as compared with the heading portion 15. Therefore, it can attract the attention of the user. Further, by folding the side paper portion 11 with a plurality of virtual polygonal lines, the printing space of the side paper portion 11 can be increased, and the amount of advertising information that can be printed on the side paper portion 11 can be increased. ..

また、見出部付き広告印刷物１０は、見出部１４が設けられていることにより、見出部付き広告印刷部１０に印刷される広告情報が増えた場合であっても、ユーザが希望する広告情報を見つけやすい。 Further, the advertisement printed matter 10 with a heading portion is desired by the user even when the advertisement information printed on the advertisement printing unit 10 with a heading portion increases due to the provision of the heading portion 14. Easy to find advertising information.

また、見出部付き広告印刷物１０の返信用葉書部１５が、側紙部１１が折り畳まれた状態で側紙部１１の内面側となる位置に形成されていることにより、返信用葉書部１５が外部に露出しないため、例えば新聞折込等の際に、返信用葉書部１５が側紙部１１から分離してしまう事態を避けることができる。 Further, since the reply postcard portion 15 of the advertisement printed matter 10 with the heading portion is formed at a position on the inner surface side of the side paper portion 11 in the folded state of the side paper portion 11, the reply postcard portion 15 is formed. Is not exposed to the outside, so that it is possible to avoid a situation in which the reply postcard portion 15 is separated from the side paper portion 11 when, for example, a newspaper is inserted.

また、見出部付き広告印刷物１０は、折り畳まれた側紙部１１の外周縁が接着又は粘着されていないことにより、ユーザは折り畳まれた側紙部１１をそれぞれ剥がさなくても開封することができ、ユーザは側紙部１１に印刷された広告情報を簡単に見ることができる。 Further, since the outer peripheral edge of the folded side paper portion 11 is not adhered or adhered to the advertisement printed matter 10 with the heading portion, the user can open the folded side paper portion 11 without peeling off each. The user can easily see the advertisement information printed on the side paper portion 11.

〔実施形態の変形例等〕
本明細書開示の発明は、各発明や実施形態の構成の他に、適用可能な範囲で、これらの部分的な構成を本明細書開示の他の構成に変更して特定したもの、或いはこれらの構成に本明細書開示の他の構成を付加して特定したもの、或いはこれらの部分的な構成を部分的な作用効果が得られる限度で削除して特定した上位概念化したものを含み、下記の変形例等も包含する。 [Modifications of the embodiment, etc.]
The invention disclosed in the present specification is specified by changing these partial configurations to other configurations disclosed in the present specification to the extent applicable, in addition to the configurations of the inventions and embodiments, or these. Includes those specified by adding other configurations disclosed in the present specification to the configuration of, or those that are specified by deleting these partial configurations to the extent that partial effects can be obtained, and include the following. Also includes modified examples of.

上述した実施形態では、本発明の見出部付き広告印刷物１０は、側紙部１１が２回折り畳まれた構成について説明したが、本紙部１３の横方向寸法を延長させ、側紙部１１が３回以上折り畳まれる構成としてもよい。 In the above-described embodiment, the advertisement printed matter 10 with a heading portion of the present invention has described the configuration in which the side paper portion 11 is folded twice, but the lateral dimension of the main paper portion 13 is extended so that the side paper portion 11 It may be configured to be folded three times or more.

１０…見出部付き広告印刷物
１１…側紙部
１２…折返部
１３…本紙部
１４…見出部
１５…返信用葉書部
ａ…折返用仮想折れ線
ｂ…中央仮想折れ線
ｃ…左仮想折れ線
ｄ…右仮想折れ線
10 ... Advertisement printed matter with heading part 11 ... Side paper part 12 ... Folding part 13 ... Main paper part 14 ... Finding part 15 ... Postcard part for reply a ... Virtual polygonal line for folding b ... Central virtual polygonal line c ... Left virtual polygonal line d ... Right virtual polygonal line

Claims (3)

一枚の横長寸法の紙片が折り畳まれて形成される見出部付き広告印刷物であって、
折返用仮想折れ線で側紙部と折返部とに区画される本紙部と、
前記側紙部が２回以上折り畳まれることにより形成された階段状の段差からなる見出部と、を有し、
前記側紙部は、前記側紙部の中央近傍に中央仮想折れ線が設けられ、
前記見出部は、前記側紙部が前記中央仮想折れ線で折り畳まれて形成された前記側紙部の折辺を、前記側紙部の側端辺に対して見出幅だけ横方向にずれた位置となるように折り畳まれた状態で、
前記折返部が、前記見出部を覆いつつ、折返用仮想折れ線で前記側紙部側に折り返されると共に、折り畳まれた状態の前記側紙部の最外面に接着、又は粘着されていることを特徴とする見出部付き広告印刷物。 An advertising printed matter with a heading that is formed by folding a piece of horizontally long piece of paper.
The main paper section, which is divided into a side paper section and a folding section by a virtual polygonal line for folding,
It has a finding portion formed by a stepped step formed by folding the side paper portion two or more times.
The side paper portion is provided with a central virtual polygonal line near the center of the side paper portion.
In the heading portion, the folded side of the side paper portion formed by folding the side paper portion along the central virtual polygonal line is laterally displaced by the heading width with respect to the side end side of the side paper portion. In the folded state so that it is in the correct position
While covering the heading portion, the folded portion is folded back to the side paper portion side by a virtual folding line for folding, and is adhered or adhered to the outermost surface of the side paper portion in the folded state. Characterized advertising print with heading. 前記側紙部に返信用葉書部が形成されており、
前記返信用葉書部は、前記側紙部が折り畳まれた状態で前記側紙部側の内面側となる位置に形成されていることを特徴とする請求項１に記載の見出部付き広告印刷物。 A reply postcard section is formed on the side paper section, and a reply postcard section is formed.
The advertisement printing with a heading portion according to claim 1, wherein the reply postcard portion is formed at a position on the inner surface side of the side paper portion in a folded state. Things . 前記側紙部の外周縁が、接着又は粘着されていないことを特徴とする請求項１、又は２に記載の見出部付き広告印刷物。
The advertising printed matter with a heading portion according to claim 1 or 2, wherein the outer peripheral edge of the side paper portion is not adhered or adhered.
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US4801076A (en) * 1986-10-15 1989-01-31 Webcraft Technologies, Inc. Advertising pouch assembly for distributing advertising literature or the like
JP3802122B2 (en) * 1996-03-25 2006-07-26 大日本印刷株式会社 Mail form
JP3765892B2 (en) * 1996-11-01 2006-04-12 大日本印刷株式会社 Folded paper pieces with headings
JP2004009481A (en) * 2002-06-06 2004-01-15 Dainippon Printing Co Ltd Printed booklet sealed
JP2008087361A (en) * 2006-10-03 2008-04-17 Gulliver:Kk Folding printed matter
JP5219437B2 (en) * 2007-09-03 2013-06-26 株式会社ガリバー booklet
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