JP6854474B2 - Behavior analysis system using location information and its program - Google Patents

Description

The present invention relates to a system that performs behavior analysis using the location information of a user who uses a mobile terminal, and in particular, a position that enables payment of an information provision fee according to the contribution of a company that provides the user's behavior information. Regarding behavioral analysis systems that use information and their programs.

[Conventional technology]
In the conventional system for analyzing the user's behavior outdoors, the user's behavior pattern is analyzed based on the position information obtained from the user's mobile terminal.

[Related technology]
As related prior art documents, Japanese Patent Application Laid-Open No. 09-53957 "Analysis method of daily life behavior and its device" (Matsushita Electric Works Co., Ltd.) [Patent Document 1], Japanese Patent Application Laid-Open No. 2005-148289 "Advertisement distribution system" (NEC Fielding Co., Ltd.) [Patent Document 2], Japanese Patent Application Laid-Open No. 2010-61452 "Terminal Device, Information Processing Method" (Mobile Business Promote Co., Ltd.) [Patent Document 3], Japanese Patent Application Laid-Open No. 2010-113662 "Purchase""AnalysisSystem" (CEC Co., Ltd.) [Patent Document 4], Japanese Patent Application Laid-Open No. 2011-81431 "Behavioral Pattern Analysis System" (Sony Co., Ltd.) [Patent Document 5], Japanese Patent Application Laid-Open No. 2015-32086 "Terminal and Situation Estimate""System" (KDDI Corporation) [Patent Document 6], Japanese Patent Application Laid-Open No. 2015-46152 "Behavior Log Analysis System" (Giken Shoji International Co., Ltd.) [Patent Document 7].

Patent Document 1 describes that daily life is estimated by referring to map information based on position information and time information by GPS (Global Positioning System).
Patent Document 2 describes that the customer's action range is acquired from the position information of the mobile phone by GPS, and the product information desired by the customer is transmitted to the customer terminal from the corresponding store information.

Patent Document 3 describes that an object is specified from the position information, direction, and position information of the object of the user, the area in which the user is interested is specified, and the corresponding application is started. There is.
Patent Document 4 describes that a person in the venue is tracked by a camera and a purchase trend is analyzed from movement information and a purchase record of POS (Point Of Sale).

Patent Document 5 describes that an action pattern is detected from a motion sensor of a terminal, position information, and building information.
Patent Document 6 describes that operation logs and sensor logs are collected and analyzed, peripheral conditions and user usage conditions are estimated, and the estimation results are output to an arbitrary application as a common symbol for all users. ..
Patent Document 7 describes that the user's action log is analyzed and matched with the customer of the store.

Japanese Unexamined Patent Publication No. 09-53957 Japanese Unexamined Patent Publication No. 2005-148289 Japanese Unexamined Patent Publication No. 2010-61452 Japanese Unexamined Patent Publication No. 2010-1136662 Japanese Unexamined Patent Publication No. 2011-81431 Japanese Unexamined Patent Publication No. 2015-32086 Japanese Unexamined Patent Publication No. 2015-46152

However, in the above-mentioned conventional system, although the basic behavior analysis is performed using the user's behavior information, the applied behavior analysis is not performed using the collected behavior information of other users, and further. There is a problem that the system does not easily provide the behavior information of many users from the company that acquires the behavior information of the user to the company that analyzes the behavior.

The present invention has been made in view of the above circumstances, and a basic analysis of behavior is performed using the behavior information of the user, an applied analysis of the behavior is performed using the collected behavior information of other users, and further. The purpose is to provide a behavior analysis system and its program that enables payment of information provision fees according to the contribution of the information provision of the company that collects user behavior information, promotes the collection of behavior information, and improves the analysis accuracy. And.

The present invention for solving the problems of the above-mentioned conventional example is a behavior analysis system having an analysis server in which behavior information including a user's position information is provided from a plurality of behavior information providing servers and performs behavior analysis. The server has a user database that stores the provided user behavior information and a spatial information conversion database that converts the location information into the corresponding facility information or area information, and the analysis server is a specific user in the user database. For behavioral information, refer to the spatial information conversion database to perform basic behavioral analysis of the specific user, and apply behavioral analysis of the specific user using the behavioral information of the specific user and the behavioral information other than the specific user. And send the analysis data of the result of basic behavior analysis or the result of applied behavior analysis to the behavior information providing server, and determine the amount of provided behavior information provided or the degree of use of the provided behavior information. you and calculating a contribution of a particular behavior information providing server in the usage of a plurality of action information providing server in the behavior analysis shown.

In the above-mentioned behavior analysis system, when the analysis server receives a request for basic analysis based on a specific condition from the behavior information providing server, the present invention acquires basic analysis data by using a specific basic analysis model. The feature is that the basic analysis data is transmitted to the behavior information providing server for which the basic analysis is requested.

The present invention is characterized in that, in the above-mentioned behavior analysis system, the analysis server weights the number of coordinates or the number of areas of the behavior information for each user in order to calculate the degree of contribution in the basic analysis model.

In the above behavior analysis system, the present invention acquires applied analysis data by using a specific applied analysis model when the analysis server requests an applied analysis based on a specific condition from the behavior information providing server. The feature is that the applied analysis data is transmitted to the behavior information providing server for which the applied analysis is requested.

The present invention is characterized in that, in the above-mentioned behavior analysis system, the analysis server weights the number of coordinates or the number of areas of the behavior information for each behavior information providing server in order to calculate the degree of contribution in the applied analysis model.

In the above-mentioned behavior analysis system, the analysis server uses the provided user's behavior information for an analysis request from the behavior information providing server that provided the behavior information, but from another behavior information providing server. It is characterized by restricting it from being used in the analysis request of.

The present invention is a computer program in which behavioral information including the user's location information is provided from a plurality of behavioral information providing servers and executed by the analysis server of the behavioral analysis system that performs behavioral analysis, and the analysis server is provided. Regarding the behavior information of a specific user in the user database that stores the behavior information of the user, the basic behavior analysis of the specific user is performed by referring to the spatial information conversion database that converts the location information into the corresponding facility information or area information. Basic analysis means to perform, applied analysis means to perform applied behavior analysis of a specific user using behavior information of a specific user and behavior information other than a specific user, and basic behavior to a behavior information providing server Multiple means in behavioral analysis from the means of transmitting the analysis data of the result of analysis or the result of applied behavioral analysis, and the usage status indicating the amount of provided behavioral information provided or the degree of use of the provided behavioral information. It is characterized in that it functions as a determination means for calculating the degree of contribution of a specific behavior information providing server among the behavior information providing servers.

In the above program, when the basic analysis means receives a request for basic analysis based on a specific condition from the behavior information providing server in the above program, the present invention acquires basic analysis data by using a specific basic analysis model. The transmission means transmits the basic analysis data to the behavior information providing server for which the basic analysis is requested.

The present invention is characterized in that, in the above program, the determination means weights the number of coordinates or the number of areas of behavior information for each user in order to calculate the degree of contribution in the basic analysis model.

In the above program, the present invention generates an applied analysis model by using a specific applied analysis model when the applied analysis means requests an applied analysis based on a specific condition from the behavior information providing server. It is characterized in that the applied analysis data is acquired from the computer and the transmitting means transmits the applied analysis data to the behavior information providing server for which the applied analysis is requested.

The present invention is characterized in that, in the above program, the determination means weights the number of coordinates or the number of areas of the behavior information for each behavior information providing server in order to calculate the degree of contribution in the applied analysis model.

In the above program, the present invention is used by the basic analysis means and / and the applied analysis means for the analysis request from the behavior information providing server that provided the behavior information with respect to the behavior information of the provided user, but other It is characterized by restricting it from being used for analysis requests from the behavior information providing server.

According to the present invention, the analysis server performs basic behavior analysis of the specific user with reference to the spatial information conversion database for the behavior information of the specific user in the user database, and performs the basic behavior information of the specific user and the specific user. Applied behavior analysis of a specific user is performed using behavior information other than the user, and analysis data of the result of basic behavior analysis or the result of applied behavior analysis is transmitted to the behavior information providing server and provided. It is a behavior analysis system that calculates the contribution of a specific behavior information providing server among multiple behavior information providing servers in behavior analysis from the usage status indicating the amount of behavior information provided or the degree of use of the provided behavior information. Therefore, basic analysis and applied analysis are performed using the collected user behavior information, and it is possible to pay the information provision fee according to the contribution of the information provision of the company that collects the user behavior information, and the behavior information. It has the effect of promoting the collection of data and improving the accuracy of analysis.

It is a schematic block diagram of this system. It is a figure which shows the contribution calculation table of a basic analysis model. It is a figure which shows the contribution calculation table of an applied analysis model. It is a figure which shows the whole processing flow. It is a figure which shows the contribution calculation flow in a basic analysis model. It is a figure which shows the contribution calculation flow in an applied analysis model.

Embodiments of the present invention will be described with reference to the drawings.
[Outline of Embodiment]
The behavior analysis system using the position information according to the embodiment of the present invention performs basic analysis of the user by using the behavior log data (behavior information) of the user provided by a plurality of behavior log providers. Perform applied analysis by artificial intelligence machine learning etc. using the behavior information of other users, and judge the contribution of the information provision of the behavior log provider from the amount of behavior information of the provided user or the usage status in the analysis. Therefore, it is possible to pay an information provision fee to the action log providing company according to the degree of contribution, and it is possible to promote the collection of action information and improve the analysis accuracy.

[This system: Fig. 1]
The behavioral analysis system (the present system) according to the embodiment of the present invention will be described with reference to FIG. FIG. 1 is a schematic configuration diagram of this system.
In this system, as shown in FIG. 1, the analysis server 1, the server 41 of the action log providing company A, and the server 51 of the action log providing company B are connected via the network 3.

In this system, each action log providing company and the company that analyzes on the analysis server 1 are different companies, and the servers of a plurality of action log providing companies provide the user's action log to the analysis server 1 and perform the action. The analysis conditions are set, the behavior analysis is requested to the analysis server 1, the analysis server 1 processes the behavior analysis, and the analysis result report is sent to the server of the behavior log provider that requested the analysis. ..

In addition, in this system, when the behavior analysis is performed on the analysis server 1, the usage status of the user's behavior log data is determined, and the data of the behavior log provider (other behavior log provider) that has not requested the analysis. The degree of contribution is determined, and the information provision fee is paid to other action log providers according to the degree of contribution.

Here, the analysis server 1 is accessed by an action log providing company server that only provides the user's behavior information and does not request analysis, and a server that does not provide the user's behavior information and requests behavior analysis. There is an action log provider server that provides user action information and also makes analysis requests.
A server that requests only behavioral analysis is not shown in FIG. 1, but is connected to the analysis server 1 via the network 3.

The analysis server 1 includes a user database (user DB) 21, a basic analysis database (basic analysis DB) 22, an applied analysis database (applied analysis DB) 23, and a spatial information conversion database (spatial information conversion DB) 24. Is connected.
The data stored in these DBs may be stored in the storage unit in the analysis server 1.

Further, the action log database for company A (action log DB for company A) 42 is connected to the server 41 of the action log providing company A, and the action log database for company B (company B) is connected to the server 51 of the action log providing company B. Action log DB) 52 is connected.

The action log DB 42 for company A stores user action log data (behavior information) acquired by the server 41 of action log provider A.
The B company action log DB 52 stores the user action log data (behavior information) acquired by the server 51 of the action log provider B.

In FIG. 1, it is shown that the server 41 of the action log providing company A and the server 51 of the action log providing company B are connected to the network 3, but in reality, the servers of a plurality of action log providing companies are connected. It has become.

[Each part of this system]
Each part of this system will be described in detail.
[Analysis server 1]
As shown in FIG. 1, the analysis server 1 of this system basically includes a control unit 11, a storage unit 12, and an interface unit 13.

The storage unit 12 stores a processing program and data required for processing.
The interface unit 13 is connected to various DBs and is connected to the network 3.
The control unit 11 reads the processing program stored in the storage unit 12 and executes the characteristic processing of the present embodiment.

The processing content of the control unit 11 receives the user's action information (action log data) transmitted from the server 41 of the action log provider A and the server 51 of the action log provider B, stores it in the user DB 21, and analyzes the action. In response to the request (request) of the user, basic analysis is performed with reference to the spatial information conversion DB 24 based on the user's behavior information, the basic analysis data is stored in the basic analysis DB 22, and the behavior information of a plurality of users. Based on the above, applied analysis by artificial intelligence machine learning is performed, the applied analysis data is stored in the applied analysis DB23, and the basic analysis data and the applied analysis data are stored in the server of the action log provider A that has been requested to analyze. 41. It is transmitted to the server 51 of the action log providing company B. The specific processing contents of the control unit 11 will be described later.

[User DB21]
The user DB 21 stores the user's action information provided by the server 41 of the action log providing company A and the server 51 of the action log providing company B in units of user IDs (identifiers).
Here, the user ID is an ID for individually identifying the mobile terminal, and can be linked with a digital advertisement. That is, as the user ID, a device ID, an advertising ID, and the like can be considered, and the ID is uniquely assigned to one mobile terminal.
Although the mobile terminal is assumed to be a smartphone or a portable PC (personal computer), it may be a communication terminal mounted on a mobile device such as an automobile.
Therefore, the action information of one user ID may be obtained from both the server 41 of the action log providing company A and the server 51 of the action log providing company B.

[Basic analysis DB22]
The basic analysis DB 22 stores a basic analysis model specified based on behavior information for each user, and further stores basic analysis data (basic analysis data) obtained by using the basic analysis model. ing.

[Applied analysis DB23]
The applied analysis DB 23 stores an applied analysis model obtained based on behavior information of a plurality of users, and further stores applied analysis data (applied analysis data) obtained by using the applied analysis model. ing.

[Spatial information conversion DB24]
The spatial information conversion DB 24 stores facility information and area information corresponding to a group of coordinates (coordinate group) of position information, and is used to associate the coordinate group with a facility or area and give meaning to the coordinate group. .. The facility information or area information includes a facility name, an area name, and related information.
As the spatial information, POI (Point Of Interest), facility polygons, three-dimensional data, regional statistical data, and the like may be used.

POI refers to a feature that occupies a specific place on a map, and includes, for example, schools, public facilities, post offices, stores, tourist attractions, and the like. Since the POI is a representative point (center point), a circle or the like is defined from the point and used to determine whether or not the facility of the case has been visited.
The facility polygon is a two-dimensional coordinate group, and the range of the facility building and site can be recognized more accurately than the POI, and it can be strictly determined whether or not they have visited them.
The three-dimensional (3D) data is the structural information of the facility having the height information. Since the number of floors can be determined from the height information in addition to the facility polygon, it is possible to determine the floor and tenants.
The statistical data of the area is an area analysis of the resident characteristics by the geodemographic method, and the area is classified into categories. In addition, the statistical data of the region may use indicators such as a standard census and the number of households by annual income.

[Network 3]
The network 3 is assumed to be the Internet, but may be a closed network connected by a dedicated line.

[Action log provider A server 41]
The action log providing company A server 41 acquires, for example, an action log (location information and time information) accompanying the movement of the mobile terminal from a mobile terminal such as a user's smartphone, stores it in the A company action log DB 42, and further acquires it. The user's action log (behavior information) is transmitted to the analysis server 1 via the network 3. Here, attribute information (teacher data) such as gender and age may be included in the behavior information.

In addition to the position information, the mobile terminal transmits information such as acceleration data, orientation data, pulse data, and body temperature data to the action log providing company A server 41, and the action log providing company A server 41 transmits these data to the action log providing company A server 41. It may be stored in the action DB 42 and transmitted to the analysis server 1.
Further, the action log providing company A server 41 requests the analysis server 1 to perform the behavior analysis, transmits the settings such as the analysis conditions, and the basic analysis data (basic analysis data) obtained from the analysis server 1 by the basic analysis model. ) Is received, and the applied analysis data (applied analysis data) obtained by the applied analysis model is received.

[Action log provider B server 51]
The action log providing company B server 51 acquires action log data (location information and time information) based on the use of the application from a mobile terminal such as a user's smartphone, stores the action log data (location information and time information) in the action log DB 52 of the user, and further acquires the user. The action log data (behavior information) of the above is transmitted to the analysis server 1 via the network 3. Here, the behavior information may include attribute information (teacher data) such as purchase history such as ID-POS.
Further, the action log providing company B server 51 receives the basic analysis data obtained by the basic analysis model from the analysis server 1, and receives the applied analysis data obtained by the applied analysis model.

[Processing content of analysis server 1]
Next, the function realizing means for reading and executing the processing program from the storage unit 12 by the control unit 11 of the analysis server 1 includes a user behavior information receiving means, a basic analysis means, an applied analysis means, and an analysis result. It is provided with a means for providing the data and a means for determining (determining) the degree of contribution of data provision to the source of the user's behavior information.
Hereinafter, each means will be described.

[Receiving means]
When the receiving means receives the user's action information from the action log providing company A server 41 and / and the action log providing company B server 51 via the network 3, the user's action information is stored in the user DB 21. It is easier to use the data when the user's action information is stored in the user DB 21 for each user ID.

[Basic analysis means]
The basic analysis means refers to the spatial information conversion DB 24 and converts the coordinate group in the user's behavior information stored in the user DB 21 into the associated facility information and area information.
In addition, the basic analysis means calculates the number of visits, the frequency of visits, and the time zone of visits by users in each facility or region.
The basic analysis means is to perform analysis without using teacher information.

The basic analysis models specified by the basic analysis means are "own store behavior", "other store behavior", "residential location", "work location", "station used", "sex age", "business trip", "walking", "going to hospital", and " It is a model such as "travel".
Then, information (basic analysis data) such as "basic profile", "behavioral tendency", "persona (psychological person image)", and "life stage" is obtained from the information of these models, and is stored in the basic analysis DB 22. To.
The basic analysis model is analyzed using the behavior information of the user himself / herself.

[Applied analytical means]
The applied analysis means uses the behavior information of a plurality of users stored in the user DB 21 or the information of the basic analysis model for the plurality of users to obtain an applied analysis model (artificial intelligence analysis model) by artificial intelligence machine learning. Generate information.

Specifically, the applied analysis means simultaneously learns behavior information of a plurality of users and information of a basic analysis model for a plurality of users, and predicts the analysis model. As a result, applied analysis models such as "characteristics of behavior", "sales forecast", "royalty", and "signs of separation" are generated, and applied analysis is performed based on the applied analysis model to perform applied analysis data (application). Analytical data) is obtained and stored in the applied analysis DB 23.

Further, the applied analysis means is to perform analysis using attribute information such as sex age and teacher information such as purchase history provided by the action log provider A server 41 and / and the action log provider B server 51. You may do it.
In applied analysis, teacher information is used, and exceptionally, it is not necessary to use it.
In addition, the applied analysis model is one in which behavioral information of a plurality of users is used and they interact with each other for analysis.
Further, in the applied analysis, an analysis method that does not use artificial intelligence machine learning may be used.

[Providing means]
The providing means performs basic analysis and / and applied analysis for each user ID in response to an analysis request from the action log providing company A server 41 and / and the action log providing company B server 51, and performs basic analysis DB 22 or / And the analysis result data (analysis report) is stored in the applied analysis DB 23, and the analysis report is transmitted to the action log provider A server 41 or / and the action log provider B server 51 for which the analysis request was made.
The analysis report is prepared by performing basic analysis and / or applied analysis based on the setting conditions of the side requesting the analysis.

[Decision means]
In this system, the behavior information of users is acquired from a plurality of behavior information providers such as the behavior log provider A server 41 and the behavior log provider B server 51 and analyzed. Therefore, the behavior information of as many users as possible is analyzed. is required. Therefore, if the company that provides the information has a mechanism to obtain motivation for providing the information, the provision of the information will be promoted.

Therefore, the determination means is determined by calculating the degree of contribution of information provision from the information providing company. In other words, the information provision fee is paid to the company that provided the information according to the degree of contribution of the information provision.

For example, if the behavior information provider P provides the behavior information, but the information is not used for analysis by other information providers Q and R and the contribution is zero, the provider P is the provider Q. ， R does not receive the information provision fee. If other information providers Q and R use the information in the analysis and make a contribution, the provider P will receive an information provision fee from the providers Q and R according to the degree of contribution.

[Calculation method of contribution]
Next, the determination of the degree of contribution of behavioral information will be described.
[Calculation method of quantity only]
Specifically, the degree of contribution is simply determined according to the amount of behavioral information provided by the information providing companies A, B, and C. For example, the degree of contribution is calculated for each user ID by the following formula (1).
Contribution of company A = amount provided by company A / (total amount provided by A + B + C) ... Equation (1)
In the above example, it is premised that the behavioral information of all the information providers is used, but even if the information is provided but not used, the calculation method of only this amount may be used.

[Calculation method of quantity and quality]
In addition, the information of each company may be weighted to determine the degree of contribution. For example, the degree of contribution is calculated by the following formula (2). The following "quantity provided" is the quantity, and the "weighting coefficient" is the quality.
Contribution of company A = (amount provided by company A x weighting coefficient a) / {(amount provided by company A x weighting coefficient a) + (amount provided by company B x weighting coefficient b) + (amount provided by company C x) Weighting coefficient c)} ... Equation (2)

[Contribution of basic analysis]
The degree of contribution in the basic analysis model indicates how much the behavior information of the provider other than the provider who requested the behavior analysis was used for the behavior information for each user ID provided by each behavior information provider. Is.
The degree of contribution is calculated each time an analysis is performed, and is grasped by the company that operates the analysis server 1.

For example, for a specific user ID, the action provider A has 100 behavior information, the provider B has 200, the provider C has 300, and the analysis requested by company A has 50 cases of company A. When 100 cases of company B and 150 cases of company C are used, the contribution of company B is 100 / (50 + 100 + 150) = 100/300, which is 33.3%.
The contribution of Company C is 150/300, which is 50%.

[Calculation of contribution of basic analysis: Fig. 2]
Next, the calculation of the degree of contribution in the basic analysis model will be described with reference to FIG. FIG. 2 is a diagram showing a contribution calculation table of the basic analysis model.
In the basic analysis model, the degree of contribution of information provision is calculated for a common user ID.
The table of FIG. 2 is stored in the storage unit 12 of the analysis server 1 as a table of contribution calculation of the basic analysis model.

In FIG. 2, the number of coordinates of each information provider and its value are set for each user ID each time the behavior is analyzed.
The value of the number of coordinates is a numerical value (%) indicating how much the provided number of coordinates is used.
In the table of FIG. 2, the numerical values set according to the content and type of the basic analysis are changed. The contribution calculation processing flow using the table of FIG. 2 will be described later.

[Calculation of contribution of applied analysis: Fig. 3]
Next, the calculation of the degree of contribution in the applied analysis model will be described with reference to FIG. FIG. 3 is a diagram showing a contribution calculation table of the applied analysis model.
In the applied analysis model, the degree of contribution of information provision is calculated not by the user ID but by the information provider unit.
The table of FIG. 3 is stored in the storage unit 12 of the analysis server 1 as a table of the applied analysis model.

In FIG. 3, the number of coordinates, the value thereof, the number of items of teacher information, and the value thereof are set for each information provider. Weighting may be performed only by the value of the number of coordinates without using the teacher information.
The teacher information (teacher data) is information other than the behavior information acquired by the information provider, such as purchase history information such as POS, application usage information, and the like.
In the table of FIG. 3, the numerical values set according to the content and type of the applied analysis are changed. The contribution calculation processing flow using the table of FIG. 3 will be described later.

[Overall processing flow: Fig. 4]
Next, the entire processing flow executed by the control unit 11 of the analysis server 1 will be described with reference to FIG. FIG. 4 is a diagram showing the entire processing flow.
As shown in FIG. 4, the control unit 11 determines whether or not the analysis request (analysis request) from the action log provider server is basic analysis (S1).
If the analysis request is a basic analysis (if Yes), the basic analysis process is performed (S2), and if the analysis request is not a basic analysis (if No), whether the analysis request is an applied analysis or not is determined. Judgment (S3).
The basic analysis process generates basic analysis data (report) using a specific basic analysis model, and sends the report to the behavior log provider server that requested the analysis.

If the analysis request is an applied analysis (if Yes), the applied analysis process is performed (S4), and if the analysis request is not an applied analysis (if No), the process proceeds to the contribution calculation process (S5). ..
The applied analysis process generates applied analysis data (report) using a specific applied analysis model, and sends the report to the action log provider server that requested the analysis.

Contribution calculation processing is performed according to the contribution calculation flow in the basic analysis model and / and the contribution calculation flow in the applied analysis model, which will be described later (S5).
The contribution obtained by the contribution calculation process is the contribution of the action log provider (other action log provider) that has not made an analysis request.
Then, the whole process is finished.

[Contribution calculation flow in basic analysis model: Fig. 5]
Next, the contribution calculation flow in the basic analysis model executed by the control unit 11 of the analysis server 1 will be described with reference to FIG. FIG. 5 is a diagram showing a contribution calculation flow in the basic analysis model. The processing flow of FIG. 5 is a part of the contribution calculation processing S5 of FIG.
When the basic analysis process of FIG. 4 is executed, the control unit 11 executes the contribution calculation process of the basic analysis model in the contribution calculation process S5 of FIG.

When the contribution calculation process in the basic analysis model is started, the control unit 11 acquires the information (behavior information) of the user ID of the basic analysis target from the user DB 21 (S11). This process S11 may be performed in the process S2 of FIG.
The number of coordinates at each information provider and its value are used to weight the number of coordinates of the user ID for each user ID, and the obtained numerical value is used as the effective usage amount to obtain the effective usage amount at each information provider (S12). ..
Then, the effective usage amount of each information provider is totaled to obtain the total effective usage amount for each user ID (S13).

Further, the contribution degree for each user ID is obtained by dividing the effective usage amount of the information provider for which the contribution degree is obtained by the total effective usage amount (S14).
The degree of contribution is stored in the user DB 21, and the analysis company pays the usage fee to the information provider according to the degree of contribution.

[Contribution calculation flow in applied analysis model: Fig. 6]
Next, the contribution calculation flow in the applied analysis model executed by the control unit 11 of the analysis server 1 will be described with reference to FIG. FIG. 6 is a diagram showing a contribution calculation flow in the applied analysis model.
When the applied analysis process of FIG. 4 is executed, the control unit 11 starts the contribution calculation process in the applied analysis model.

When the contribution calculation process in the applied analysis model is started, the control unit 11 refers to the behavior information of the applied analysis target from the user DB 21, and acquires the number of coordinates of each information provider and the number of items of teacher information. , Set in the table of FIG. 3 (S21).
Then, the value of the number of coordinates of each information provider is set in the table of FIG. 3 (S22), and the value of the teacher information of each information provider is set (S23).

Next, the number of coordinates for each information provider, its value, the number of items of teacher information, and the value are used to weight the number of coordinates, and the obtained numerical value is used as the effective utilization amount (S24).
Then, the effective usage amount of each information provider is totaled to obtain the total effective usage amount (S25).

Further, the contribution degree is obtained by dividing the effective usage amount of the information provider for which the contribution degree is obtained by the total effective usage amount (S26).
This degree of contribution is also stored in the user DB 21, and the analysis company pays the usage fee to the information provider according to the degree of contribution.

[Application Example 1]
Next, application example 1 will be described.
In Application Example 1, the behavior log provider provides the user's behavior information to the analysis server 1, but restricts all or part of the behavior information from being used for analysis of another behavior log provider server. Is. If the server of the behavior log provider with restrictions requests analysis, it can be used as self-owned data without restrictions.
The above limitation is stored in the storage unit 12 in the analysis server 1 in a table or the like, and is referred to during the analysis process to perform the process.

[Application example 2]
Next, application example 2 will be described.
In this system, coordinate data is used for position information in user behavior information, but in application example 2, the position information is not only coordinate data, but also postal code data, administrative boundary data, mesh data, and Wi-Fi area data. Etc., and it is possible to correspond to each data.

The zip code data is the information of the area specified by the zip code, the administrative boundary data is the information of the area separated by the administration, and the mesh data is specified by the mesh on the arbitrarily set map. The area information, and the Wi-Fi area data is the information of the area where the radio wave reaches by the Wi-Fi base station.
Specifically, the area number and the area code are assigned to the information of these areas and managed.

[Operation in Application Example 2]
The processing operation in Application Example 2 will be described.
When the server of the action log provider X requests the analysis server 1 to analyze the behavior by, for example, the zip code data instead of the coordinate data in response to the user ID, the user's based on the information in the area of the zip code data. The action information (user ID, area code, time) is acquired and stored in the action log DB of the company X.

When the server of the action log provider X requests the analysis server 1 to analyze the behavior based on the information of any area such as administrative boundary data, mesh data, or Wi-Fi area data instead of the zip code data. , The user's action information (user ID, area code, time) based on the information in those areas may be acquired and stored in the action log DB of the company X as the user's action information.

Then, the server of the action log providing company X transmits the user's action information based on the information in the area of the zip code data to the analysis server 1, and the analysis server 1 receives the action information and stores it in the user DB 21. Further, the analysis server 1 performs behavior analysis based on the user behavior information stored in the user DB 21.
That is, in the first embodiment, the user's position is specified by the coordinates, but in the application example 2, the user's position is specified by the area information.

[Convert coordinate data to area information]
When the analysis server 1 receives a request (request) for behavior analysis in the zip code area from the server of the behavior log provider X, the analysis server 1 stores the user ID stored in the user DB 21 and is transmitted from another behavior log provider server. Converts the coordinate data of the postal code area.
Specifically, the analysis server 1 stores the information of the zip code area and the coordinate data in association with each other, and converts the coordinate data in the user's behavior information into the information of the corresponding zip code area.

Then, the analysis server 1 analyzes using the action information based on the zip code area provided by the action log providing company X and the action information provided by the other action log providing company server and converted into the information of the zip code area. Perform processing.
That is, by converting the coordinate data of the user into the information of the zip code area, it is possible to perform the behavior analysis by using the behavior information provided by the server of another behavior log provider.

If the coordinate data is converted into area information such as administrative boundary data, mesh data, or Wi-Fi area data by the same method as converting the coordinate data into postal code area information, the coordinate data can be converted into an area of any data format. As a company that can associate information and request analysis, it is possible to acquire analysis results in a data format that suits its own analysis style.

In this way, it is possible to analyze the user's behavior using the coordinate data according to the data format (requested area information) of the company that makes the analysis request, so the provided user behavior information can be effectively utilized. This has the effect of improving the analysis accuracy.
Of course, it can be applied to both basic behavioral analysis and applied behavioral analysis.

Although the behavior log providing company server provides coordinate data, the analysis server 1 converts the information into the information of the zip code area or other areas to perform the behavior analysis, and the analysis result based on the area is converted into the behavior log providing company. It may be provided to the server.

In addition, as a behavioral analysis using area information, a cluster analysis is performed on the area and a cluster number is assigned. When the user moves the area, the transition of the cluster number may be acquired from the user's history information, and the user's behavior analysis may be performed based on the movement order, staying time, and moving time of the cluster analysis area.

Further, regarding the degree of contribution of the user's behavior information, if the provided user's behavior information is in area units, the "coordinate number" in FIGS. 2 and 3 becomes the "area number", and the "coordinate number" in FIG. Can also be applied if processing is performed as the "number of areas".

[Effect of Embodiment]
According to this system, the analysis server 1 uses the user's behavior information provided by a plurality of behavior information providers (behavior log provider A server 41, behavior log provider B server 51), and the analysis server 1 is the basic of the user. In addition to conducting analysis, we also perform applied analysis by artificial intelligence machine learning using behavior information of other users, and further contribute to the provision of information by the provider based on the amount of behavior information provided by the user or the usage status in the analysis. Since the degree is determined, it is possible to pay the information provision fee according to the degree of contribution, and there is an effect that the collection of behavioral information can be promoted and the analysis accuracy can be improved.

The present invention performs basic analysis of behavior using user behavior information, performs applied analysis of behavior using collected behavior information of other users, and further collects user behavior information. It is suitable for behavioral analysis systems and their programs that enable payment of information provision fees according to the contribution of provision, promote the collection of behavioral information, and improve the accuracy of analysis.

1 ... Analysis server, 3 ... Network, 11 ... Control unit, 12 ... Storage unit, 13 ... Interface unit, 21 ... User database (user DB), 22 ... Basics Target analysis database (basic analysis DB), 23 ... Applied analysis database (applied analysis DB), 24 ... Spatial information conversion database (spatial information conversion DB), 41 ... Action log provider A server , 42 ... Company A action log database (Company A action log DB), 51 ... Action log provider B server, 52 ... Company B action log database (Company B action log DB)

Claims (12)

It is a behavior analysis system that has an analysis server that performs behavior analysis by providing behavior information including the user's location information from a plurality of behavior information providing servers.
The analysis server includes a user database for storing action information of the provided user and spatial information conversion database to convert the location information to corresponding facility information or area information,
The analysis server refers to the spatial information conversion database for the behavioral information of a specific user in the user database, performs basic behavioral analysis of the specific user, and performs the behavioral information of the specific user and the specific user. The applied behavior analysis of the specific user is performed using the behavior information other than the above, and the analysis data of the result of the basic behavior analysis or the result of the applied behavior analysis is transmitted to the behavior information providing server. From the amount of provided behavioral information provided or the usage status indicating the degree of use of the provided behavioral information, the degree of contribution of a specific behavioral information providing server among the plurality of behavioral information providing servers in the behavioral analysis is calculated. A behavioral analysis system characterized by doing. When the analysis server receives a request for basic analysis based on a specific condition from the behavior information providing server, the analysis server acquires the basic analysis data using a specific basic analysis model and requests the basic analysis data for the basic analysis. The behavior analysis system according to claim 1, wherein the data is transmitted to the behavior information providing server. The behavior analysis system according to claim 2, wherein the analysis server weights the number of coordinates or the number of areas of behavior information for each user in order to calculate the degree of contribution in the basic analysis model. When the analysis server receives a request for applied analysis based on a specific condition from the behavior information providing server, the analysis server acquires the applied analysis data using a specific applied analysis model and requests the applied analysis data for the applied analysis. The behavior analysis system according to claim 1, wherein the data is transmitted to the behavior information providing server. The behavior analysis system according to claim 4, wherein the analysis server weights the number of coordinates or the number of areas of the behavior information for each behavior information providing server in order to calculate the degree of contribution in the applied analysis model. The analysis server uses the provided user's behavior information for an analysis request from the behavior information providing server that provided the behavior information, but restricts it from being used for an analysis request from another behavior information providing server. The behavior analysis system according to claim 1 to 5, wherein the behavior analysis system is characterized in that. It is a computer program that is executed by the analysis server of the behavior analysis system that performs behavior analysis by providing behavior information including the user's location information from multiple behavior information providing servers.
The analysis server
Behavioral information for a particular user in a user database for storing action information of the user the provided, the basic of a particular user with reference to the spatial information conversion database to convert the location information to corresponding facility information or area information Basic analysis means for performing various behavioral analysis
An applied analysis means for performing an applied behavior analysis of the specific user using the behavior information of the specific user and the behavior information other than the specific user.
A transmission means for transmitting analysis data of the result of the basic behavior analysis or the result of the applied behavior analysis to the behavior information providing server, and
Calculating a contribution of a specific behavior information providing server among the plurality of behavioral information providing server in the behavior analysis from usage indicating the degree of utilization of the amount or the provided action information providing of the provided action information A program characterized by functioning as a means of determining information. When there is a request for basic analysis based on specific conditions from the behavior information providing server, the basic analysis means acquires basic analysis data using a specific basic analysis model.
The program according to claim 7, wherein the transmission means transmits the basic analysis data to the behavior information providing server that has requested the basic analysis. The program according to claim 8, wherein the determination means weights the number of coordinates or the number of areas of the behavior information for each user in order to calculate the degree of contribution in the basic analysis model. When there is a request for applied analysis based on a specific condition from the behavior information providing server, the applied analysis means acquires the applied analysis data by using a specific applied analysis model.
The program according to claim 7, wherein the transmitting means transmits the applied analysis data to the behavior information providing server for which an applied analysis is requested. The program according to claim 10, wherein the determination means weights the number of coordinates or the number of areas of the behavior information for each behavior information providing server in order to calculate the degree of contribution in the applied analysis model. The basic analysis means and / and the applied analysis means use the provided user's behavior information for an analysis request from the behavior information providing server that provided the behavior information, but an analysis request from another behavior information providing server. 7. The program according to claim 7 to 11, wherein the program is restricted so as not to be used.

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