JP6914898B2 - Information display program, information display device, information display method and distribution device - Google Patents

Description

The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

Conventionally, there is known a technique for displaying a plurality of information on an arbitrary information display device such as a smart device such as a smartphone or a tablet type PC (Personal Computer) or a desktop type PC. As an example of such a technique, there is known a technique of displaying a predetermined content on a screen and changing the display mode of the content according to an operation from a user to generate interest in the content. For example, there is known a technique of arranging content related to an advertisement in an advertising area set on a web page and scrolling the content and the web page according to a scroll operation of a user.

Japanese Unexamined Patent Publication No. 2014-049095

By the way, in addition to the above-mentioned advertisement, there is a technology for displaying the content related to the questionnaire together with the web content. When conducting such a questionnaire, it is preferable to widen the display area and increase the number of questions and options in order to conduct a better survey. However, for users who are not willing to answer the questionnaire, if the display area of the questionnaire is wide, the scroll amount when browsing the web content will increase, and as a result, the satisfaction level with the service that provides the web content may decrease. was there.

The present application has been made in view of the above, and provides an information display program, an information display device, an information display method, and a distribution device capable of improving the quality of a questionnaire without deteriorating user satisfaction. The purpose is.

In the information display program according to the present application, the first content, the second content indicating the question of the questionnaire, and the third content indicating the answer to the questionnaire are arranged on the computer, and the second content has a predetermined answer area. The user selects a part of the display procedure for displaying a part of the third content and a part of the third content displayed in the answer area according to the operation of the user among the third contents. Execute the display control procedure to be displayed as an answer.

According to one aspect of the embodiment, there is an effect that the quality of the questionnaire can be improved without lowering the satisfaction level of the user.

FIG. 1 is a diagram showing an example of display processing executed by the terminal device according to the embodiment. FIG. 2 is a diagram showing a configuration example of the distribution system according to the embodiment. FIG. 3 is a diagram showing a configuration example of the questionnaire distribution server according to the embodiment. FIG. 4 is a diagram showing an example of information stored in the questionnaire database according to the embodiment. FIG. 5 is a diagram showing a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 7 is a flowchart showing an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 8 is a diagram showing an example of a hardware configuration.

Hereinafter, embodiments for implementing the information display program, information display device, information display method, and distribution device according to the present application (hereinafter, referred to as “embodiments”) will be described in detail with reference to the drawings. Note that this embodiment does not limit the information display program, information display device, information display method, and distribution device according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[Embodiment]
First, an example of display processing executed by the terminal device 100, which is an example of the information display device, will be described with reference to FIG. In the following description, when the distribution of the web content C10 which is the first content and the contents C20, C30, and C40 related to the questionnaire which is the second content is accepted as the display process executed by the terminal device 100, the web content C10 and the web content C10 are received. , An example of the process of displaying each content C20, C30, C40 will be described.

FIG. 1 is a diagram showing an example of display processing executed by the terminal device according to the embodiment. In the example shown in FIG. 1, the process of displaying the web content C10 and the respective contents C20, C30, and C40 in the display process by the terminal device 100 is described separately for the first state to the sixth state.

In the following description, it is a reference position when displaying the web contents C10 and the contents C20, C30, and C40 on the screen, and when displaying the web contents C10 and the contents C20, C30, and C40, it is on the screen. The uppermost edge (the edge of the screen) is described as the upper end of the web contents C10 and the contents C20, C30, and C40. Further, among the edges generated when displaying the web contents C10 and the contents C20, C30, and C40 on the screen, the edge arranged at the lowermost side on the screen (the edge of the screen) is the web content C10, the contents C20, and C30. , The lower end of C40.

Further, in the following description, the direction in which the upper ends of the web contents C10 and the contents C20, C30, and C40 are displayed on the screen of the terminal device 100 is described as the screen upward direction, and the web contents C10 and the contents C20 are described on the screen. The direction in which the lower ends of C30 and C40 are displayed is described as the lower screen direction. Further, the direction in which the left end (edge of the screen) of the web content C10 and the contents C20, C30, and C40 is displayed on the screen of the terminal device 100 is described as the screen left direction, and the web content C10 is displayed on the screen. The direction in which the right edges (edges of the screen) of the contents C20, C30, and C40 are displayed is described as the screen right direction.

First, the display process according to the embodiment will be described with reference to FIG. The terminal device 100 is a smart device such as a smartphone or tablet, and is a mobile terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). .. Further, the terminal device 100 is a screen such as a liquid crystal display and has a screen having a touch panel function, and the user can tap, slide, scroll, etc. with a finger, a stylus, or the like, and the web content C10 or the content C20. , C30, C40 accepts various operations. In the following description, the operation performed on the area where the web content C10 is displayed on the screen may be described as the operation for the web content C10.

Here, it is assumed that the screen of the terminal device 100 has a rectangular screen. More specifically, it is assumed that the screen of the terminal device 100 has a vertically long screen whose length in the vertical direction is longer than the length in the horizontal direction. Further, in the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long is described, but the embodiment is not limited to this, and is used in a state where the screen is horizontally long. You may.

Web content C10 is, for example, a web page in which news, weather forecast, index and content of received mail, photo viewer, and various other contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). It is a so-called portal site web page described in.

For example, the web content C10 is content in which news, weather forecast, index and content of received mail, photo viewer, and various other contents are arranged in independent tiles, and operations can be performed for each tiled content. It is content that can be updated. In addition, tiles on which content related to advertisements are arranged are inserted into the web content C10 at any time. The size, placement position, and number of tiles to be arranged in each tile arranged in the web content C10 may be automatically changed for each tile, or may be changed according to the operation of the user. Further, the web content C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

Further, it is assumed that the web content C10 is a web page optimized for a smart device, and the display size in the horizontal direction is the same as the display size in the horizontal direction of the screen of the terminal device 100. Further, the web content C10 is a web page whose vertical display size is longer than the vertical display size of the output unit 130 (see, for example, FIG. 6) of the terminal device 100 (hereinafter, referred to as “vertical”). Yes, it is assumed that the content and order of the content arranged on the tile are changed depending on the attributes of the user of the terminal device 100, the content of the content arranged on the tile selected by the user, the input search keyword, and the like.

Further, the web content C10 is distributed by the content distribution server 30. For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 that distributes the web content C10. In such a case, the content distribution server 30 distributes the web content C10.

The contents C20, C30, and C40 are contents related to the questionnaire. For example, the content C20 (an example of the second content) includes information indicating a question in a questionnaire. For example, the content C20 is text data and includes text data such as a question sentence such as "What is your favorite car maker?". Further, the content C20 has a response area C21 in which the response of the content C30 described later is displayed. In addition to the above information, the content C20 may include, for example, information such as a guideline time required for answering, the number of questions, and the type of question (descriptive type or selection type, etc.). The content C20 is not limited to text data, but may include information on photographs and images, information on products and services of the requester of the questionnaire, and the like.

Content C30 (an example of the third content) includes information indicating the answer to the questionnaire. For example, the content C30 includes text data of a plurality of options C31 to C34 for a multiple choice question. For example, when the requester of the questionnaire is a dealer who handles vehicle types of a plurality of car manufacturers, the car manufacturers handled by the dealers are options C31 to C34 in the question asking the preference of the car manufacturers. The questionnaire options can be arbitrarily set by the client of the questionnaire. For example, a car manufacturer not handled by the dealer who is the client may be set as an option. The number of questions in the questionnaire is not limited to one, and may be multiple. In addition, the questionnaire is not limited to multiple-choice questions, but may be descriptive questions. Further, the content C30 is not limited to text data, and may include information such as a photograph or an image.

The content C40 is content displayed after answering the questionnaire, and is, for example, text data including information notifying that the questionnaire has been completed and information indicating an acknowledgment for the answer to the questionnaire. The content C20 is not limited to text data, but widely notifies information contained in photo and image information, or content related to products and services related to the requester of the questionnaire (for example, landing page, etc.). It may be, for example, an image, a moving image, a character, a figure, a symbol, a hyperlink, or the like. The content C40 may be created on the side of the requester of the questionnaire, or may be created on the side of the questionnaire distribution server.

Further, the content C40 may include information about the advertisement in addition to the above information. Specifically, the content C40 may be an image including the logo of the company that is the requester of the questionnaire, a product name sold by the company, an image of the product, or the like.

For example, the content distribution server 30 requests the questionnaire distribution server 20 to distribute the contents C20, C30, and C40 related to the questionnaire, and distributes an acquisition command for operating the terminal device 100 to display the contents together with the web contents C10 together with the web contents C10. (Step S1). It should be noted that such an acquisition command is realized by, for example, Javascript (registered trademark) or CSS (Cascading Style Sheets) included in the web content C10.

In such a case, the terminal device 100 requests the questionnaire distribution server 20 to distribute the contents C20, C30, and C40 according to the acquisition command distributed from the content distribution server 30 (step S2). As a result, the questionnaire distribution server 20 distributes the contents C20, C30, and C40 related to the questionnaire to the terminal device 100 (step S3). Then, the terminal device 100 displays the content C20 and a part of the content C30 (option C31 in FIG. 1) on the screen in the first state together with the web content C10.

[Overview of display processing]
Here, the terminal device 100 executes the following display processing in order to improve the quality of the questionnaire without lowering the satisfaction level of the user. First, the terminal device 100 arranges the web content C10, which is the first content, the content C20 indicating the question of the questionnaire, and the content C30 indicating the answer to the questionnaire, and one of the content C30 in the response area C21 of the content C20. Display the part. Then, the terminal device 100 displays a part of the content C30 displayed in the response area C21 according to the operation of the user among the content C30 as the answer selected by the user.

[Specific example of display processing]
[First state]
Hereinafter, an example of the display process executed by the terminal device 100 will be described with reference to FIG. For example, when the terminal device 100 accepts the distribution of the web contents C10, the contents C20, C30, and C40, the terminal device 100 displays the web contents C10, the contents C20, the contents C30, and the contents C40.

For example, as shown in the first state, the terminal device 100 displays the content C20 in the predetermined display area W of the web content C10 on the initial screen. Further, the terminal device 100 displays the option C31 which is a part of the content C30 in the response area C21 of the content C20 arranged in the display area W. Specifically, the terminal device 100 arranges the upper end of the web content C10 so as to overlap the upper end of the screen.

Further, the terminal device 100 arranges and displays the web content C10 in a scrollable manner, and displays the content C20 in a fixed state in the display area W. That is, the terminal device 100 operates the content C20 in conjunction with the operation of the web content C10 according to the operation of the user.

For example, the terminal device 100 causes the content C20 to scroll upward on the screen in conjunction with the operation of the web content C10 scrolling upward on the screen when there is an operation of scrolling upward on the screen. Further, the terminal device 100 displays the content C30 in the answer area C21 so as to be scrollable. More specifically, the terminal device 100 independently displays the web contents C10 and the contents C30 in a scrollable manner.

In order to realize such a display method, the terminal device 100 arranges the content C30 on the back surface of the content C20 having the response area C21 transparent to the back surface, and displays a part of the content C30 transmitted through the response area C21. do. In such a case, the web content C10 may be arranged on the back surface of the content C20 and the content C30, or may be arranged on the front surface of the content C20 and the content C30, and the content C20 and the content C30 may be arranged by the transparent display area W. It may be transparent. Alternatively, the content C30 is arranged on the back surface of the web content C10, the content C20 is arranged on the front surface of the web content C10, and a part of the content C30 transparent by the transparent answer area C21 and the display area W is displayed. May be good.

Further, the terminal device 100 is not limited to the case where the content C30 is arranged on the back surface of the content C20, and the content C30 is arranged on the front surface of the content C20. The part may be displayed in the answer area C21.

In the first state, the terminal device 100 cannot accept the answer to the questionnaire when the answer area C21 is arranged at a position other than a predetermined position (for example, around the center area of the screen). That is, when the answer area C21 is arranged at a position other than the predetermined position, a part of the content C30 displayed in the answer area C21 is not processed as the answer selected by the user.

[Second state]
Here, a case where the web content C10 is scrolled upward on the screen by the user's finger F10 to transition from the first state to the second state will be described. When the answer area C21 is arranged at a position other than the predetermined position (that is, the first state) and the scroll operation for the web content C10 is performed, the terminal device 100 fixes the operation of the content C30. Scroll the web content C10 in this state.

In the example shown in FIG. 1, in the transition process from the first state to the second state, the terminal device 100 scrolls the web content C10 and the content C20, while the content C30 in the response area C21 is not scrolled. Option C31 "1. Company A" is fixedly displayed. It should be noted that the position on the upper side of the screen from the position of the response area C21 shown in the second state of FIG. 1 is the above-mentioned predetermined position.

[Third state]
Here, a case where the web content C10 is further scrolled upward on the screen by the user's finger F10 to transition from the second state to the third state will be described. When the response area C21 is arranged at a predetermined position (that is, the second state) and the scroll operation for the web content C10 is performed, the terminal device 100 scrolls the web content C10 and scrolls the content C30. Scroll.

In the example shown in FIG. 1, in the transition process from the second state to the third state, the terminal device 100 scrolls the web content C10 and the content C20, and also scrolls the content C30 displayed in the response area C21. Specifically, the terminal device 100 scrolls "1.A company" of option C31, which is a part of the content C30, in the scroll direction, and displays "2.B company" of option C32.

Further, the terminal device 100 highlights the option C32 displayed in the response area C21 as shown in the third state. Specifically, the terminal device 100 highlights the response area C21 at a predetermined position to indicate that it is possible to answer the questionnaire. That is, the terminal device 100 notifies the user by highlighting that the option C32 displayed in the answer area C21 is recognized as the answer selected by the user. The terminal device 100 is not limited to highlighting, and may be in any display mode as long as it is a display indicating that it is possible to answer a questionnaire.

Further, the terminal device 100 may newly display the content (an example of the fourth content) related to the option C32 displayed in the response area C21. For example, the terminal device 100 newly displays contents such as an image and text data of a vehicle model handled by company B, which is option C32 displayed in the response area C21. That is, the terminal device 100 displays the content including the information necessary for the user to answer the questionnaire. As a result, the difference in the amount of information for each option of the user can be reduced, so that fairness between the options can be ensured and high-quality questionnaire results can be obtained.

[Fourth state]
Here, a case where the answer area C21 is scrolled upward on the screen by the user's finger F10 to transition from the third state to the fourth state will be described. When the scroll operation for the answer area C21 arranged at the predetermined position described above is performed, the terminal device 100 scrolls the content C30 with the operation of the web content C10 fixed.

In the example shown in FIG. 1, in the transition process from the third state to the fourth state, the terminal device 100 scrolls the content C30 in a state where the operations of the web content C10 and the content C20 are fixed, and the option C32 “2. Scroll from "Company B" to "Company 3.C" of option C33. In the third state, when the web content C10 is scrolled, the terminal device 100 scrolls the web content C10 and the content C20, and also scrolls the content C30 in the response area C21.

[Fifth state]
Then, when the option C33 is displayed in the response area C21 and the user performs a predetermined confirmation operation, the terminal device 100 determines the option C33 as the answer selected by the user. For example, the terminal device 100 accepts a tap operation on the answer area C21, a press on a dedicated answer button (not shown), and the like as a confirmation operation. Then, when the answer is confirmed, the terminal device 100 newly displays the content C40 indicating the completion of the answer to the questionnaire and the acknowledgment for the answer, as shown in the fifth state. Further, the terminal device 100 displays, together with the content C40, a button for viewing the result for shifting to the result screen of the answer selected by another user, a button for closing, and the like.

[Sixth state]
Then, when the close button is pressed by the user, the terminal device 100 closes the display area W of the contents C20, C30, and C40 and displays only the web content C10 as shown in the sixth state. That is, the terminal device 100 cancels the display of the contents C20, C30, and C40 after answering the questionnaire.

In FIG. 1, in the sixth state, the terminal device 100 cancels the display itself of the display area W, but for example, the display area W is left, and the contents C20, C30, C40 related to other questionnaires, and other than the questionnaire. The process of displaying the content in the display area W may be performed.

In this way, the terminal device 100 causes a part of the content C30 displayed in the answer area C21 to be displayed as an answer selected by the user according to the operation of the user. As a result, many questions and options can be displayed without expanding the display area W of the web content C10. Therefore, the user who does not intend to answer the questionnaire can operate the web content C10 as usual, while the user who intends to answer the questionnaire selects from a plurality of options through the operation of the answer area C21. Can be made to. That is, according to the display process executed by the terminal device 100, the quality of the questionnaire can be improved without lowering the satisfaction level of the user.

The various display modes described above can be realized by any mode. For example, the terminal device 100 may realize the above-mentioned display processing by Javascript (registered trademark), CSS (Cascading Style Sheets), or the like distributed together with the web contents C10 and the contents C20, C30, and C40.

Here, the terminal device 100 may execute the above-mentioned display process in response to any operation as long as it is an operation performed by the user. For example, the terminal device 100 executes display processing according to various actions performed by the user on the terminal device 100, such as when the user issues a predetermined keyword or shakes the terminal device 100. You may.

For example, the terminal device 100 identifies the state of the terminal device 100 and the state around the terminal device 100 by using a microphone and various sensors, and when the specified state satisfies a predetermined condition, the user uses the terminal device. It is presumed that the predetermined action was performed for 100. Then, when it is estimated that the user has performed a predetermined action on the terminal device 100, the terminal device 100 may start the display process.

For example, the terminal device 100 superimposes a character string indicating a predetermined condition on the web content C10 or the content C20, and when the state of the terminal device 100 or the surrounding state of the terminal device 100 satisfies the predetermined condition, the above is described. The display process may be started. That is, if it can be estimated from the content of the operation that the user is interested in the web content C10, the terminal device 100 may start the change process according to an arbitrary operation.

Although the description is omitted above, the terminal device 100 can realize the above-mentioned display processing by an arbitrary method. For example, the terminal device 100 may realize the above-mentioned display process by downloading an application for causing the terminal device 100 to execute the above-mentioned display process in advance and starting the application at an arbitrary timing.

Further, the terminal device 100 receives the distribution of the control information that causes a general-purpose program such as a web browser to execute the above-mentioned display process at the same time as the distribution of the web contents C10 and the contents C20, C30, and C40. Then, the terminal device 100 may perform the above-mentioned display process according to the control information.

Further, the terminal device 100 may acquire the application that realizes the above-mentioned display processing or the application itself that realizes the above-mentioned display processing as control information according to the above-mentioned control information. For example, the terminal device 100 downloads an application that realizes the above-mentioned display process according to the operation of the user, and installs the application in its own device. When such an application is started, it acquires the web contents C10 and the contents C20, C30, and C40 in response to an operation from the user, and controls the terminal device 100 so as to realize the above-mentioned display processing. Here, in order to realize the above-mentioned display processing, the application may accept the distribution of the control information, or may include it in the application program in advance.

Hereinafter, the terminal device 100 and the like that realize the above-mentioned display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, a client terminal 10, a questionnaire distribution server 20, and a content distribution server 30. The terminal device 100, the client terminal 10, the questionnaire distribution server 20, and the content distribution server 30 are connected to each other via a network N so as to be able to communicate with each other by wire or wirelessly. Even if the distribution system 1 shown in FIG. 2 includes a plurality of terminal devices 100, a plurality of client terminals 10, a plurality of questionnaire distribution servers 20, and a plurality of content distribution servers 30. good.

The terminal device 100 acquires the web content C10 from the content distribution server 30 according to the operation by the user, and when the web content C10 includes an acquisition command requesting the acquisition of the content C20, C30, C40, the content C20 , C30, C40 are acquired from the questionnaire distribution server 20. Further, when the terminal device 100 receives the distribution of the control information that realizes the above-mentioned display processing from the questionnaire distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

The client terminal 10 is an information processing device used by the client of the questionnaire. For example, the client terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The client terminal 10 submits the contents to the questionnaire distribution server 20 as contents such as contents C20, C30, and C40 according to the operation by the requester of the questionnaire. For example, the client terminal 10 submits the contents C20, C30, and C40 to the questionnaire distribution server 20 as the contents related to the questionnaire.

Further, the client terminal 10 is a 3D model of a plurality of components constituting the contents C20, C30, C40, text data related to questionnaire question sentences and answers, images such as the client logo, the client logo, and the like. , The character string displayed when any 3D model is displayed, the character string displayed when all 3D models are displayed, the URL (Uniform Resource Locator) for acquiring the landing page, etc. Submit to the questionnaire distribution server 20. For example, the client registers the contents C20, C30, and C40 via the client terminal 10.

In addition, the client may request the agency to submit the content related to the questionnaire. In this case, it is the agency that submits the content related to the questionnaire to the questionnaire distribution server 20. In the following, the notation "client" is a concept that includes not only the client but also the agency, and the notation "client terminal" refers to the agency device used not only by the client terminal 10 but also by the agency. It shall be a concept that includes.

The questionnaire distribution server 20 is a server device that distributes content related to the questionnaire submitted from the client terminal 10. For example, when the questionnaire distribution server 20 receives a distribution request for content related to a questionnaire from the terminal device 100, the questionnaire distribution server 20 matches the user and the content related to the questionnaire based on the location of the terminal device 100, the attributes of the user, and the like, and distributes the matching result. The content related to the target questionnaire is distributed to the terminal device 100. Further, the questionnaire distribution server 20 distributes the control information for realizing the above-mentioned display processing to the terminal device 100 together with the contents C20, C30, and C40 which are the contents related to the questionnaire. This control information is described by, for example, a script language such as Javascript (registered trademark) or CSS.

The content distribution server 30 is a web server or the like that distributes the web content C10 to the terminal device 100. For example, the content distribution server 30 can be used as a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The web content C10 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes a web page such as a portal site on which various information is arranged.

Here, the web content C10 distributed by the content distribution server 30 includes an acquisition command instructing the content related to the questionnaire to be acquired from the questionnaire distribution server 20. For example, in the HTML file or the like forming the web content C10, the URL of the questionnaire distribution server 20 and various scripts for acquiring the content related to the questionnaire and arranging and displaying the content in the display area are described as acquisition commands. .. In this case, the terminal device 100 acquires the contents C20, C30, and C40 from the questionnaire distribution server 20 as the contents related to the questionnaire by accessing the URL described in the HTML file or the like.

The various data distributed from the content distribution server 30 to the terminal device 100 are HTML files and images that actually form a web page, moving images displayed together with the web content C10, and the like. Further, the display area may be described as a predetermined display area in the HTML file or the like forming the web content C10, and may be distributed as one of the tiles, for example. In this way, when the display area is delivered as one of the tiles, the acquisition command for acquiring the advertisement content to be displayed in the display area is delivered to the terminal device 100 together with the delivery of the display area portion. ..

Next, the configuration of the questionnaire distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the questionnaire distribution server according to the embodiment. As shown in FIG. 3, the questionnaire distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

The communication unit 21 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the client terminal 10, and the content distribution server 30.

The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. In addition, the storage unit 22 stores the questionnaire database 24, which is a database in which various information related to the contents related to the questionnaire submitted from the client terminal 10 is stored.

Here, FIG. 4 is a diagram showing an example of information stored in the questionnaire database according to the embodiment. In the example shown in FIG. 4, the questionnaire database 24 has items such as a client ID, contents, the number of impressions, the number of guaranteed impressions, and consideration. The questionnaire database 24 may further store information for matching the content with the user and information such as CTR (Click Through Rate).

The "requester ID" indicates identification information for identifying the requester or the requester terminal 10. The “content” indicates the content submitted from the client terminal 10, that is, the content related to the questionnaire such as the contents C20, C30, and C40. Although FIG. 4 shows an example in which conceptual information such as "C20, C30" is stored in "content", in reality, there are individual objects that try to convey common information to the user. The URL or the file path name indicating the storage location of these is stored.

In the questionnaire database 24, in addition to the contents C20, C30, and C40, display instructions for instructing the execution of the above-mentioned display process are registered as the contents related to the questionnaire. In such a display instruction, for example, on the initial screen, what position the content C20 is arranged and displayed, what kind of operation is used as a trigger for display processing, and in what manner the contents C20, C30, and C40 are displayed. Information indicating the mode of display processing, such as whether to change the display mode, is included for each questionnaire composed of objects. In addition, it is assumed that the above-mentioned display instruction is arbitrarily set by the client, for example, when the client registers the content related to the questionnaire.

"Impression number" indicates the number of times the content related to the questionnaire is displayed. More specifically, the "number of impressions" indicates the number of times the contents C20, C30, C40 are displayed and the like. The "guaranteed impression number" indicates the number of impressions of the content guaranteed for the consideration. In addition, "compensation" indicates the reward paid by the client when the content is displayed by the "guaranteed number of impressions". That is, the questionnaire distribution server 20 is a server that distributes content related to the questionnaire in an impression-guaranteed type.

That is, FIG. 4 shows an example in which the client identified by the client ID “B10” has submitted the contents C20, C30, and C40 as the contents related to the questionnaire. Further, in FIG. 4, the number of impressions of the contents C20, C30, and C40 is "10000", the number of guaranteed impressions is "20000", and the charge amount when the contents C20, C30, and C40 are displayed by the number of guaranteed impressions. Is shown as an example in which is "aaa".

The questionnaire distribution server 20 is not limited to the impression-guaranteed type, and may be, for example, a server that guarantees the number of responses to the questionnaire. In such a case, the questionnaire database 24 includes information such as the "questionnaire response number" corresponding to the "impression number" and the "questionnaire response guarantee number" corresponding to the "impression guarantee number". In such a case, the "compensation" will be the reward paid by the client when the questionnaire is answered by the "guaranteed number of questionnaire responses".

In addition, when the content related to the questionnaire is distributed in the click charge format in which the charge is performed each time the content related to the questionnaire is selected, the number of times the content is selected and the charge amount when the content is selected are stored in the questionnaire database 24. Etc. are registered. In addition, when the content related to the questionnaire is selected in the bid format when the distribution request is received and the selected content is distributed, the request fee set by the client as a reward per impression in the questionnaire database 24. The bid price, CTR, etc. are registered.

Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, using a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like to execute various programs stored in a storage device inside the questionnaire distribution server 20 using the RAM as a work area. Will be done. Further, the control unit 23 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 23 has a submission reception unit 25, a request reception unit 26, a questionnaire selection unit 27, and a distribution unit 28, and has functions and operations of information processing described below. Realize or execute. The internal configuration of the control unit 23 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 23 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.

The submission reception unit 25 receives the submission and display instructions of the contents C20, C30, and C40, which are the contents related to the questionnaire, as well as the designation of the consideration from the requester terminal 10. In such a case, the submission reception unit 25 registers the contents C20, C30, C40, the display instruction, the requester ID, and the received consideration value in the questionnaire database 24 in association with each other.

The request receiving unit 26 receives a request for acquiring content related to the questionnaire from the terminal device 100. For example, the request reception unit 26 accepts an HTTP request as a request for acquiring content related to a questionnaire.

When the request reception unit 26 receives the request for acquisition of the content related to the questionnaire, the questionnaire selection unit 27 selects the content related to the questionnaire of the distribution candidate from the questionnaire database 24. For example, the questionnaire selection unit 27 matches the content related to the questionnaire to be distributed from the content related to the questionnaire registered in the questionnaire database 24 based on the position of the terminal device 100 and the attributes of the user.

In such matching, the content related to the questionnaire is selected so that the number of impressions is larger than the guaranteed number of impressions. For example, the questionnaire selection unit 27 preferentially selects the content having the largest difference between the guaranteed number of impressions and the number of impressions. The questionnaire selection unit 27 may preferentially select content having a high bid price or CTR, or content having a high bid price or CTR.

Further, when the web page is a search page, the questionnaire selection unit 27 may use a distribution method called a search-linked type that extracts content related to the questionnaire that matches the search keyword specified on the search page. In addition, the questionnaire selection unit 27 may use a distribution method called targeting distribution that extracts content that matches the user's attribute information (psychographic attribute, demographic attribute, etc.). After that, the questionnaire selection unit 27 outputs the content selected as the distribution target to the distribution unit 28.

The distribution unit 28 distributes control information to the terminal device 100 together with the content selected by the questionnaire selection unit 27. Specifically, when the distribution unit 28 receives the content selected by the questionnaire selection unit 27, the distribution unit 28 extracts the display instruction included in the received content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute the display process of the content indicated by the extracted display instruction. After that, the distribution unit 28 distributes the generated control information and the content to the terminal device 100.

Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram showing a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

The communication unit 31 is realized by, for example, a NIC or the like. Then, the communication unit 31 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100 and the questionnaire distribution server 20.

The content storage unit 32 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the content storage unit 32 stores a web page which is an example of the content. For example, the content storage unit 32 stores an HTML file forming a web page, and a still image or a moving image displayed on the web page.

The control unit 33 is realized by, for example, a CPU, an MPU, or the like executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using RAM as a work area. .. Further, the control unit 33 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 5, the control unit 33 has a reception unit 34 and a distribution unit 35, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 33 is not limited to the configuration shown in FIG. 5, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 33 is not limited to the connection relationship shown in FIG. 5, and may be another connection relationship.

The reception unit 34 receives a web page acquisition request from the terminal device 100. For example, the reception unit 34 accepts an HTTP request as a request for acquiring a web page.

The distribution unit 35 distributes the web page to the terminal device 100 when the reception unit 34 receives the request for acquiring the web page. Specifically, the distribution unit 35 acquires the web page to be acquired from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, when the terminal device 100 receives the web content C10, it transmits a distribution request for the content related to the questionnaire to the questionnaire distribution server 20, and displays the contents C20, C30, and C40 related to the questionnaire received as a response. Then, the terminal device 100 executes a display process for changing the contents C20, C30, and C40 according to the operation of the user.

Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. As shown in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

The communication unit 110 is realized by, for example, a NIC or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the questionnaire distribution server 20 and the content distribution server 30.

The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 100, the input unit 120 and the output unit 130 are integrated. Further, in the following description, the output unit 130 may be described as a screen.

The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the three axial directions. The physical sensor 140 is not limited to the gyro sensor, and any sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

The control unit 150 is realized by, for example, executing various programs (corresponding to an example of an information display program) stored in the storage device inside the terminal device 100 by using the RAM as a work area by a CPU, MPU, or the like. .. For example, these various programs correspond to application programs called web browsers. Further, the control unit 150 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 150 is not limited to the connection relationship shown in FIG. 6, and may be another connection relationship.

When the request unit 151 receives the URL of the web content C10 from the operation control unit 152, the request unit 151 transmits a request for acquiring the web content C10 indicated by the received URL to the content distribution server 30. Further, when the web content C10 received from the content distribution server 30 includes an acquisition command, the request unit 151 transmits a request for acquiring the content related to the questionnaire to the questionnaire distribution server 20.

The operation control unit 152 executes various controls according to the user's operation received via the input unit 120. For example, when the user performs a display operation of the web content C10 on the input unit 120, the operation control unit 152 outputs the URL of the web content C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the contents of the user's operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

The display processing unit 153 displays the received web page and the contents C20, C30, and C40 related to the questionnaire on the output unit 130, and executes the above-mentioned display processing. For example, the display processing unit 153 acquires, as shown in FIG. 6, by the control unit 150 executing an acquisition command distributed together with the web content C10 and control information distributed together with the contents C20, C30, and C40. It operates as a unit 154, a display unit 155, and a display control unit 156, and executes a display process. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized by, for example, executing control information by a CPU, an MPU, or the like using the RAM as a work area.

The acquisition unit 154 acquires the web contents C10 and the contents C20, C30, and C40 (hereinafter, may be collectively referred to as "each content C20 to C40"). For example, when the acquisition unit 154 acquires the web content C10, the acquisition unit 154 acquires the contents C20, C30, and C40 from the questionnaire distribution server 20 in accordance with the acquisition instruction of the web content C10.

The display unit 155 arranges the web content C10, the content C20 indicating the question of the questionnaire, and the content C30 indicating the answer to the questionnaire, and displays a part of the content C30 in the predetermined answer area C21 of the content C20. For example, the display unit 155 arranges and displays the web content C10 at the upper end of the screen on the initial screen, arranges the content C20 in the predetermined display area W of the web content C10, and arranges the content C20 in the predetermined display area W of the web content C10, and arranges the content C20 in the answer area C21 of the content C20. A part of the content C30 is displayed in. For example, the display unit 155 arranges the content C30 on the back surface of the content C20, and displays a part of the content C30 transmitted through the response area C21.

Then, the display unit 155 displays a part of the content C30 displayed in the response area C21 in response to the user's operation as the answer selected by the user, according to the control by the display control unit 156. ..

The display control unit 156 controls the display unit 155 to execute the above-mentioned display process. For example, the display control unit 156 causes the content C20 to be displayed in the predetermined display area W of the web content C10 on the initial screen. Further, the display control unit 156 causes a part of the content C30 to be displayed in the response area C21 of the content C20 arranged in the display area W. Specifically, the display control unit 156 arranges the upper end of the web content C10 so as to overlap the upper end of the screen. For example, when the content C30 is a content having an answer including a plurality of options, the display control unit 156 selects the option displayed in the answer area C21 according to the operation of the user among the plurality of options. Is displayed as the selected option.

Further, the display control unit 156 arranges and displays the web content C10 in a scrollable manner, and displays the content C20 in a fixed state in the display area W. That is, the display control unit 156 operates the content C20 in conjunction with the operation of the web content C21 according to the operation of the user.

For example, the display control unit 156 causes the content C20 to scroll upward on the screen in conjunction with the operation of the web content C10 scrolling upward on the screen when there is an operation of scrolling upward on the screen. Further, the display control unit 156 causes the content C30 to be scrollably displayed in the response area C21. More specifically, the display control unit 156 displays the web contents C10 and the contents C30 independently and scrollably.

In order to realize such a display method, the display control unit 156 arranges the content C30 on the back surface of the content C20 having the response area C21 that is transparent to the back surface, and a part of the content C30 transmitted through the response area C21. Display it. In such a case, the web content C10 may be arranged on the back surface of the content C20 and the content C30, or may be arranged on the front surface of the content C20 and the content C30, and the content C20 and the content C30 may be arranged by the transparent display area W. It may be transparent. Alternatively, the content C30 is arranged on the back surface of the web content C10, the content C20 is arranged on the front surface of the web content C10, and a part of the content C30 transparent by the transparent answer area C21 and the display area W is displayed. May be good.

Further, the display control unit 156 is not limited to the case where the content C30 is arranged on the back surface of the content C20, the content C30 is arranged on the front surface of the content C20, and the content C30 in the range corresponding to the answer area C31 in the content C30. A part may be displayed in the answer area C21.

The display control unit 156 cannot accept the answer to the questionnaire when the answer area C21 is arranged at a position other than a predetermined position (for example, around the center area of the screen). That is, when the answer area C21 is arranged at a position other than a predetermined position, the display control unit 156 does not process a part of the content C30 displayed in the answer area C21 as an answer selected by the user.

Further, when the scroll operation for the web content C10 is performed while the response area C21 is arranged at a position other than the predetermined position, the display control unit 156 fixes the operation of the content C30 and the web content C10. To scroll.

Specifically, the display control unit 156 scrolls the web contents C10 and the contents C20, while fixing and displaying the options of the contents C30 in the answer area C21 without scrolling.

Further, when the scroll operation for the web content C10 is performed while the response area C21 is arranged at a predetermined position, the display control unit 156 scrolls the web content C10 and scrolls the content C30.

Specifically, the display control unit 156 scrolls the web content C10 and the content C20, and also scrolls the content C30 displayed in the response area C21.

In addition, the display control unit 156 highlights the options that are part of the content C30 displayed in the response area C21. Specifically, the display control unit 156 highlights the response area C21 at a predetermined position to indicate that it is possible to answer the questionnaire. That is, the display control unit 156 notifies the user by highlighting that the option displayed in the answer area C21 is recognized as the answer selected by the user. The display control unit 156 is not limited to highlighting, and may be in any display mode as long as it is a display indicating that it is possible to answer a questionnaire.

In addition, the display control unit 156 may newly display the content (an example of the fourth content) related to the options displayed in the response area C21. For example, the display control unit 156 newly displays contents such as an image and text data of a vehicle model handled by company B, which is option C32 displayed in the response area C21. That is, the display control unit 156 displays the content including the information necessary for the user to answer the questionnaire. As a result, the difference in the amount of information for each option of the user can be reduced, so that fairness between the options can be ensured and high-quality questionnaire results can be obtained.

Further, when a scroll operation is performed on the response area C21 arranged at a predetermined position, the display control unit 156 scrolls the content C30 with the operation of the web content C10 fixed.

Specifically, the display control unit 156 scrolls the options of the content C30 while fixing the operations of the web content C10 and the content C20. When the response area C21 is arranged at a predetermined position and the web content C10 is scrolled, the display control unit 156 scrolls the web content C10 and the content C20, and the content C30 of the response area C21. Scroll through the choices.

Then, when a predetermined confirmation operation is performed by the user while the predetermined option is displayed in the answer area C21, the display control unit 156 sets the option displayed in the answer area C21 as the answer selected by the user. Determine. For example, the display control unit 156 accepts a tap operation on the answer area C21, a press on a dedicated answer button (not shown), and the like as a confirmation operation. Then, when the answer is confirmed, the display control unit 156 newly displays the content C40 indicating the completion of the answer to the questionnaire and the acknowledgment for the answer. Further, the display control unit 156 displays, together with the content C40, a button for viewing the result for shifting to the result screen of the answer selected by another user, a button for closing, and the like. When a plurality of questionnaire questions are set, the display control unit 156 may display the next question as the content C20 after the user confirming operation.

Then, when the close button is pressed by the user, the display control unit 156 closes the display area W of the contents C20, C30, and C40, and displays only the web content C10. That is, the display control unit 156 cancels the display of the contents C20, C30, and C40 after answering the questionnaire.

The display control unit 156 is not limited to the case where the display itself of the display area W is canceled. For example, the display area W is left, and the contents C20, C30, C40 related to other questionnaires and the contents other than the questionnaire are displayed in the display area W. You may perform the process of displaying.

In addition, in order to realize the various display processes described above, the display control unit 156 may change the size of the display area of the web content C10 and the display area of the content C20 in any manner, and the display mode of the content C20. And the display mode of the content C30 may be changed. Such various changes can be arbitrarily set by, for example, control information distributed together with the contents C20, C30, and C40.

Next, the procedure of the display process executed by the terminal device 100 that has executed the control information will be described with reference to FIG. 7. FIG. 7 is a flowchart showing an example of a flow of display processing executed by the terminal device according to the embodiment.

For example, the terminal device 100 requests the content distribution server 30 to distribute the web content C10 according to the operation of the user, and receives the web content C10 from the content distribution server 30 (step S101). In such a case, the terminal device 100 displays the entire web content C10 screen (step S102). Then, when the distributed web content C10 includes an acquisition command, the terminal device 100 transmits a request (delivery request) for the contents C20, C30, and C40 related to the questionnaire to the questionnaire distribution server 20 (step S103). ..

Here, the terminal device 100 determines whether or not the contents C20, C30, and C40 related to the questionnaire have been received (step S104). Then, when the terminal device 100 determines that the contents C20, C30, and C40 have not been received (step S104: No), the terminal device 100 executes step S104 again.

When the terminal device 100 receives the contents C20, C30, and C40 (step S104: Yes), the terminal device 100 includes the web content C10, the content C20 indicating the question of the questionnaire, and a part of the content C30 indicating the answer to the questionnaire. Display (step S105).

Subsequently, the terminal device 100 determines whether or not the user has scrolled (step S106). Such a scroll operation may be either a scroll operation for the web content C10 or a scroll operation for the response area C21 of the content C20. When there is a scroll operation (step S106: Yes), the terminal device 100 displays the answer of the questionnaire displayed in the answer area W in response to the scroll operation as the answer selected by the user (step S107).

Subsequently, the terminal device 100 determines whether or not the answer to the questionnaire is completed (step S108), and if the answer is not completed (step S108: No), executes step S106. Further, when the answer is completed (step S108: Yes), the terminal device 100 displays the content C40 including the information of the notification indicating that the answer is completed and the information of the acknowledgment for the answer (step S109).

Subsequently, after displaying the content C40, the terminal device 100 cancels the display of the contents C20, C30, and C40 related to the questionnaire (step S110). Subsequently, the terminal device 100 determines whether or not a page transition operation for changing the displayed web content C10 has been performed (step S111), and if it has been performed (step S111: Yes), the page to be displayed is changed. (Step S112), the process ends. Further, the terminal device 100 executes step S106 when the page transition operation is not performed (step S111: No).

On the other hand, in step S106, the terminal device 100 executes step S111 when the scroll operation is not performed (step S106: No).

In the above, an example of the display process by the terminal device 100 has been described while using the display mode illustrated in FIG. However, the embodiment is not limited to this. Hereinafter, a modified example of the display process executed by the terminal device 100 will be described. The display processing described below is realized by, for example, the processing performed by the acquisition unit 154, the display unit 155, and the display control unit 156, but the embodiment is not limited thereto.

Further, the contents C20, C30, and C40 may be distributed by the same server as the server that distributed the web content C10, or may be distributed from different servers. That is, any mode can be adopted as the mode of the process of delivering the web contents C10 and the contents C20, C30, and C40 when the above-mentioned display process is executed.

The terminal device 100 described above executes the display process described above using the control information distributed by the questionnaire distribution server 20 together with the contents C20, C30, and C40. However, the embodiment is not limited to this. For example, the terminal device 100 receives the above-mentioned control information from the content distribution server 30 together with the web content C10, and receives the control instruction from the questionnaire distribution server 20 together with the contents C20, C30, and C40. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and execute the display process according to the received control instruction.

Further, the terminal device 100 may realize the above-mentioned processing by downloading in advance an application for causing the terminal device 100 to execute the above-mentioned display processing or the like and executing such an application.

Further, in the above embodiment, the distribution system 1 includes the questionnaire distribution server 20 and the content distribution server 30, but the questionnaire distribution server 20 and the content distribution server 30 are formed as one device. May be good. In this case, the questionnaire distribution server 20 shown in FIG. 3 has, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 shown in FIG. Then, when the questionnaire distribution server 20 receives the acquisition request of the web page from the terminal device 100, the questionnaire distribution server 20 distributes the content related to the questionnaire and the web page not including the acquisition command to the terminal device 100.

Further, in the above embodiment, an example in which the contents C20, C30, and C40 are distributed from the questionnaire distribution server 20 to the terminal device 100 is shown, but the content distribution server 30 delivers the contents C20, C30, and C40 from the questionnaire distribution server 20. You may get it. In this case, the request receiving unit 26 of the questionnaire distribution server 20 receives the acquisition request of the contents C20, C30, and C40 from the content distribution server 30. Further, the questionnaire distribution server 20 distributes the contents C20, C30, and C40 to the content distribution server 30. Further, the content distribution server 30 may distribute the web page not including the acquisition command to the terminal device 100 together with the contents C20, C30, and C40 acquired from the questionnaire distribution server 20 to realize the above-mentioned display process.

Here, the terminal device 100 may take various logs related to the contents C20, C30, and C40. For example, the terminal device 100 determines whether or not the content C20, the content C30 and the content C40 are displayed, whether or not the answer button of the content C20 is pressed and the content C30 is displayed, and how much the display size of the display area of the content C20 is. Indicates whether the content has been changed, how much the display size of the display area of the web content C10 has been expanded, how the scroll operation has been performed, whether the slide operation or tap operation has been performed on the contents C20, C30, C40, etc. You may log.

Further, the terminal device 100 determines whether or not the display is returned to the initial screen after changing the size of the display area of the content C20, and whether or not the operation of canceling the display of the contents C20, C30, and C40 is performed. You may take the log shown. Further, the terminal device 100 may acquire a log indicating whether the contents C20, C30, and C40 are displayed a plurality of times. For example, the terminal device 100 may update the screen after the content C30 is displayed, and may acquire a log indicating whether or not the content C20 is redisplayed. Further, the terminal device 100 may acquire a log indicating whether or not the contents C20, C30, and C40 are displayed a plurality of times by repeatedly performing the scroll operation.

For example, when the terminal device 100 continues to display the contents C20, C30, and C40 without the user scrolling from the initial display, the user is interested in the contents C20, C30, and C40. You may get a log to that effect. On the other hand, the terminal device 100 takes a log indicating that when the contents C20, C30, C40 are displayed on the screen or when the user performs various operations on the contents C20, C30, C40. You may.

The log acquired by the terminal device 100 in this way reports the number of impressions of the contents C20, C30, C40, the update of the CTR, the billing process for the display of the contents C20, C30, C40, etc., and the questionnaire distribution effect to the client. It will be a useful log in some cases. For example, when the display area of the contents C20, C30, and C40 is reduced and expanded a plurality of times as a result of the display processing, it is predicted that the user is interested in the contents C20, C30, and C40.

Therefore, the log showing the display count, display time, change count, cancellation count, etc. of the contents C20, C30, C40 and each object indicates whether or not the user is interested in the contents C20, C30, C40. Can be an indicator of. Further, the number of times the contents C20, C30, and C40 are displayed, the number of times the scroll operation is repeated, and the like can be an index showing the degree of recognition of the user's questionnaire (or client).

Therefore, the questionnaire distribution server 20 may update the number of impressions, change the billing amount, or the like by using each acquired log. For example, the questionnaire distribution server 20 may change the billing amount according to the number of times the contents C20, C30, and C40 are displayed, the display time, the operation content, and the like.

Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may acquire the same landing page and change the content to be arranged on the landing page according to the log until the landing page is displayed.

Further, the terminal device 100 described above may transmit a record of how much the user has operated the terminal device 100 to the questionnaire distribution server 20 in the display mode described above. Specifically, the terminal device 100 includes the content and number of scroll operations when the contents C20, C30, and C40 are displayed, the user's selection operation, the number and position of the user's selection of the content C30, and the user. Record the position where the scroll operation was stopped.

Further, the terminal device 100 receives information that identifies the contents C20, C30, and C40, such as the number of scroll operations, the number of reloads, the contents of the above-mentioned display processing, and the contents of the contents C20, C30, and C40, from the terminal device 100. It is also possible to record various operations performed by the user on the terminal device 100, such as a transmission operation (for example, writing to the SNS). Then, the terminal device 100 transmits the information regarding the operation history to the questionnaire distribution server 20.

In such a case, the questionnaire distribution server 20 aggregates the information related to the operation history distributed from the terminal device 100, and further acquires the information analyzed for such information. For example, the questionnaire distribution server 20 distributes the contents C20, C30, and C40 together with the control information, and does not distribute the contents. The number of scroll operations, the number of times the display process is executed, and the type of landing page displayed. And the information that compares the types of contents placed on the landing page and the indicators of effects such as CTR. In addition, the questionnaire distribution server 20 acquires information indicating the displayed object, the displayed questionnaire, and the answer to the selected questionnaire.

Here, the history of operations performed on the web content C10 when the contents C20, C30, and C40 are distributed together with the control information can be an index showing the effect of the questionnaire. That is, in the web content C10 in which the content C20, C30, C40 accompanied by the control information according to the embodiment is displayed, the content C20, C30, C40 is displayed by the operation of the user, and the display mode is changed or the content. Not only the landing pages of C20, C30, and C40 are displayed, but also how much the user has operated on the web content C10 (that is, how much the user has changed the display mode of the screen). It can be said that the operation history itself is an index showing the user's interest in the contents C20, C30, and C40.

For example, the questionnaire distribution server 20 controls the embodiment by comparing the content of the scroll operation, the number of scroll operations, the number of taps, whether or not the content C20 is displayed, the number of times the display is returned to the initial state, and the like. When the contents C20, C30, and C40 accompanied by the information are displayed, the information of the contents C20, C30, and C40, that is, an index indicating how much the intention to answer the questionnaire is generated can be provided.

Therefore, the questionnaire distribution server 20 is an index of the effect of the questionnaire on the web content C10 in which the contents C20, C30, and C40 according to the embodiment are displayed by transmitting the information on the operation history of the terminal device 100 to the requester terminal 10. It can be a report showing. The questionnaire distribution server 20 may transmit information and logs related to the operation history of the terminal device 100 to the requester terminal 10 as they are.

Thereby, the questionnaire distribution server 20 can show the client the usefulness of the display mode of the contents C20, C30, and C40 accompanied by the control information according to the embodiment in the terminal device 100.

Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

Further, the terminal device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 8 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Has.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various calculations, such as a RAM. Further, the secondary storage device 1050 is a storage device in which data used by the arithmetic unit 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, a scanner, and the like, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the terminal device 100, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 150 by executing the program loaded on the primary storage device 1040.

As described above, the terminal device 100 arranges the web content C10, the content C20 indicating the question of the questionnaire, and the content C30 indicating the answer to the questionnaire, and a part of the content in the predetermined answer area C21 of the content C20. Is displayed. Then, the terminal device 100 displays a part of the content C30 displayed in the response area C21 according to the operation of the user among the content C30 as the answer selected by the user. For example, the content C30 is a content having an answer including a plurality of options. Then, the terminal device 100 causes the option displayed in the answer area C21 to be displayed as the option selected by the user among the plurality of options according to the operation of the user. As a result, the user who does not intend to answer the questionnaire can operate the web content C10 as usual, while the user who intends to answer the questionnaire can select from a plurality of options through the operation of the answer area C21. You can choose. That is, according to the display process executed by the terminal device 100, the quality of the questionnaire can be improved without lowering the satisfaction level of the user.

Further, the terminal device 100 arranges the content C30 on the back surface of the content C20 and displays a part of the content C30 transmitted through the response area C21. As a result, for example, when scrolling the options of the content C30, it is not necessary to control the display for each pixel, so that the processing load of the terminal device 100 can be reduced.

Further, the terminal device 100 causes the answer area C21 to display a part of the content C30 in the range corresponding to the answer area C21 in the content C30. As a result, display control can be performed on a pixel-by-pixel basis, so that, for example, scrolling of the content C30 can be displayed with high accuracy.

Further, when the scroll operation for the answer area C21 is performed, the terminal device 100 scrolls the content C30 with the operation of the web content C10 fixed. As a result, since only the content C30 scrolls, the answers to the questionnaire included in the content C30 can be easily seen, and the erroneous answers to the questionnaire can be reduced.

Further, when the answer area C21 is arranged at a predetermined position on the screen and the scroll operation for the web content C10 is performed, the terminal device 100 scrolls the web content C10 and scrolls the content C30. As a result, for example, it is possible to avoid a situation in which the answers to the questionnaire are scrolled each time the web content C10 is operated, so that the user's inconvenience can be reduced.

Further, in the terminal device 100, when the answer area C21 is arranged at a position other than the predetermined position and the scroll operation for the web content C10 is performed, the operation of the content C30 is fixed and the web content C10 is fixed. To scroll. As a result, for example, for a user who does not intend to answer the questionnaire, it is possible to prevent the answer to the questionnaire from scrolling unnecessarily, so that the annoyance of the user can be reduced.

In addition, the terminal device 100 highlights the options displayed in the response area C21. Thereby, for example, by making the user visually recognize which option is currently selected, it is possible to reduce the user from selecting the wrong option.

Further, when a predetermined option is displayed in the response area C21, the terminal device 100 causes the content related to the option (an example of the fourth content) to be displayed. As a result, the difference in the amount of information for each option of the user can be reduced, so that fairness between the options can be ensured and high-quality questionnaire results can be obtained.

Further, the terminal device 100 displays the content C20 in a fixed state in the predetermined display area W of the web content C10. Then, the terminal device 100 operates the content C20 in conjunction with the operation of the web content C10 according to the operation of the user. As a result, the questions of the questionnaire included in the content C20 can always be displayed on the screen, so that it is possible to reduce the possibility that the user loses sight of the questions and cancels the answer. That is, the response rate of the questionnaire can be improved.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the distribution unit can be read as a distribution means or a distribution circuit.

1 Distribution system 10 Requester terminal 20 Questionnaire distribution server 21, 31, 110 Communication unit 22 Storage unit 23, 33, 150 Control unit 24 Questionnaire database 25 Submission reception department 26 Request reception department 27 Questionnaire selection department 28 Distribution department 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit 154 Acquisition unit 155 Display unit 156 Display control unit

Claims (12)

The first content on the computer, the second content having an area indicating the question of the questionnaire and a predetermined answer area, and the third content displayed in the answer area, the user plans to answer the questionnaire. A display procedure for displaying the third content indicating answer candidates on the screen, and
Among the third contents, a display control procedure for displaying a part of the third contents displayed in the answer area according to the operation of the user as an answer selected by the user, and a display control procedure.
To run ,
The display control procedure is
When the answer area is arranged at a predetermined position on the screen, the information display is characterized in that the answer to the questionnaire can be accepted and the display indicating that the answer to the questionnaire is possible is displayed. program. The display procedure is
The information display program according to claim 1, wherein the third content is arranged on the back surface of the second content, and a part of the third content transmitted through the response area is displayed. The display control procedure is
The information display program according to claim 1, wherein a part of the third content corresponding to the answer area is displayed in the answer area. The display control procedure is
The information according to any one of claims 1 to 3, wherein when the scroll operation for the answer area is performed, the operation of the first content is fixed and the third content is scrolled. Display program. The first content is
It has an area where the web content is displayed and a predetermined display area where the web content is not displayed.
The second content is
The area showing the question and the answer area are displayed in the display area.
The display control procedure is
When the answer area is arranged at a predetermined position on the screen and the scroll operation is performed on the area where the web content of the first content is displayed, the web content which is the first content is scrolled. At the same time, scroll the third content in the answer area.
When the answer area is arranged at a position other than the predetermined position and the scroll operation is performed on the area where the web content of the first content is displayed, the third content in the answer area is performed. The information display program according to any one of claims 1 to 4, wherein the web content, which is the first content, is scrolled while the scrolling operation of the first content is fixed. The third content is content having the answer including a plurality of options.
The display control procedure is
Any one of claims 1 to 5, characterized in that, among the plurality of options, the option displayed in the answer area according to the operation of the user is displayed as the option selected by the user. Information display program described in one. The display control procedure is
The information display program according to claim 6, wherein the options displayed in the answer area are highlighted. The display control procedure is
The information display program according to claim 6 or 7, wherein when the predetermined option is displayed in the answer area, the fourth content related to the option is displayed. The display procedure is
The second content is displayed in a fixed state in a predetermined display area of the first content.
The display control procedure is
The information display program according to any one of claims 1 to 8, wherein the second content is operated in conjunction with the operation of the first content in response to the operation of the user. The first content, the second content having an area indicating the question of the questionnaire and a predetermined answer area, and the third content displayed in the answer area, which are the answer candidates that the user plans to answer to the questionnaire. A display unit that displays the third content indicating
Among the third contents, a display control unit for displaying a part of the third contents displayed in the answer area according to the operation of the user as an answer selected by the user is provided .
The display control unit
Information display characterized in that when the answer area is arranged at a predetermined position on the screen, the answer to the questionnaire can be accepted and the answer to the questionnaire is displayed. Device. It is a method of displaying information executed by a computer.
The first content, the second content having an area indicating the question of the questionnaire and a predetermined answer area, and the third content displayed in the answer area, which are the answer candidates to be answered by the user to the questionnaire. The display process of displaying the third content indicating on the screen, and
Among the third content, wherein a portion of said third content displayed in the answer area, seen including a display control step of displaying as an answer to the user has selected in accordance with user's operation,
The display control step is
Information display characterized in that when the answer area is arranged at a predetermined position on the screen, the answer to the questionnaire can be accepted and the answer to the questionnaire is displayed. Method. Equipped with a distribution unit that distributes control information to terminal devices that display information on the screen
The distribution unit distributes the control information to the terminal device, thereby delivering the control information.
The first content, the second content having an area indicating the question of the questionnaire and a predetermined answer area, and the third content displayed in the answer area, which are the answer candidates to be answered by the user to the questionnaire. The display process of displaying the third content indicating on the screen, and
Among the third contents, a display control step of displaying a part of the third contents displayed in the answer area according to the operation of the user as an answer selected by the user is executed .
The display control step is
When the answer area is arranged at a predetermined position on the screen, the terminal device is controlled so as to be able to accept the answer to the questionnaire and to display indicating that the answer to the questionnaire is possible. ,
A distribution device characterized by that.

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