JP6925573B2 - Event analysis program, information processing equipment and system - Google Patents

Description

The present invention relates to event analysis programs, information processing devices and systems.

As a conventional technique, an information processing device that incorporates and displays three-dimensional computer graphics in an operable manner in a banner advertisement has been proposed (see, for example, Patent Document 1).

The information processing device disclosed in Patent Document 1 displays a banner advertisement incorporating 3D computer graphics on an Internet web page, and interactively moves and rotates the 3D computer graphics in the banner advertisement by a user's operation. Scale, change shape, change texture, and animate.

Further, the information processing device disclosed in Patent Document 2 displays the image information so that the image information can be enlarged or reduced and the display position can be moved, and when the user browses the image information, the user is identified. Information to be processed, operation details, center coordinates of image information displayed on the screen, and time when the operation was performed are recorded as usage information, and the usage information is cumulatively recorded and analyzed by the user. Analyzes what part of the displayed image was displayed and how much.

Japanese Unexamined Patent Publication No. 2005-259097 Japanese Unexamined Patent Publication No. 2009-140109

According to the information processing device described in Patent Document 1 described above, the 3D computer graphics in the banner advertisement is interactively moved, rotated, enlarged / reduced, shape changed, texture changed, and animated by the user's operation. There is a problem that the operation contents are not recorded and analyzed, and the user does not know what point of 3D computer graphics he / she is interested in. Further, according to the information processing apparatus described in Patent Document 2, although it is analyzed which part and how much the user is displaying on the displayed image, the displayed image itself is not deformed or changed. This is an analysis of the display position or range of a two-dimensional image, only the display position or range of interest can be known, and any point other than the position or range of the object displayed in the image is of interest. There is a problem that it is not possible to analyze what kind of behavior the user has as a result of interest. That is, there is a problem that the operation content of the target that changes depending on the operation cannot be analyzed.

An object of the present invention is to provide an event analysis program, an information processing device, and a system for analyzing a user's interests, behavioral tendencies, etc. from the operation contents of the contents displayed so as to be operable by the user.

One aspect of the present invention provides the following event analysis program, information processing apparatus and system in order to achieve the above object.

[1] Computer
Content information is executed on the terminal, and the object is displayed in a space of three or more dimensions, or in a space on augmented reality, virtual reality, mixed reality, alternative reality, or extended reality, and the display processing is based on the operation received by the terminal. An event receiving means that receives an event that occurs as a result of a change in the object characteristics of the object, a camera that virtually shoots the object for display processing, or an event that is stored as event history information in chronological order.
The frequency of any event of the event history information, the sum, average, differential, multiplication value, percentage, ratio, and analyzing means及beauty using at least one of these combinations to analyze the content of the operation received by the terminal,
An event analysis program that functions as an analysis result output means that outputs the analysis results of the analysis means.
[2] Computer
An event in which content information is executed and displayed on the terminal, and an event that occurs as a result of a change in the display of the displayed content information based on the operation received on the terminal is received and stored as event history information in chronological order. Receiving means and
An analysis means for analyzing the operation content received by the terminal using at least one of the frequency, sum, average, difference, multiplication value, ratio, ratio, permutation, and a combination thereof of any event in the event history information. ,
An event analysis program that functions as an analysis result output means that outputs the analysis results of the analysis means.
[3] Computer
An event in which content information is executed and displayed on the terminal, and an event that occurs as a result of a change in the display of the displayed content information based on the operation received on the terminal is received and stored as event history information in chronological order. Receiving means and
An analysis means for analyzing the operation content received by the terminal using at least one of the frequency, sum, average, difference, multiplication value, ratio, ratio, permutations with repetition, and a combination thereof of any event in the event history information. When,
An event analysis program that functions as an analysis result output means that outputs the analysis results of the analysis means.
[4] The event analysis program according to any one of [1]-[3], wherein the analysis means analyzes the operation content received by the terminal using the combination of the event history information.
[5] The analysis result output means outputs the analysis result to the terminal, and changes the display of the content information executed by the terminal based on the analysis result. Any one of the above [1]-[4]. The event analysis program described in.
[6] Content information is executed on the terminal, and the object is displayed and processed in a space of three or more dimensions, or in a space on augmented reality, virtual reality, mixed reality, alternative reality, or extended reality, and based on the operation received by the terminal. An event receiving means that receives the display-processed object, a camera that virtually shoots the object for display processing, or an event that occurs as a result of a change in the object characteristics of the object, and stores it as event history information together with a time series. When,
The frequency of any event of the event history information, the sum, average, differential, multiplication value, percentage, ratio, and analyzing means及beauty using at least one of these combinations to analyze the content of the operation received by the terminal,
An information processing device having an analysis result output means for outputting the analysis result of the analysis means.
[7] The object is displayed and processed in a space of three or more dimensions by executing the content information , or in a space on augmented reality, virtual reality, mixed reality, alternative reality, or extended reality, and the display is performed based on the operation received by the terminal. A processed object, a camera that virtually shoots to display the object, or a terminal that outputs an event that occurs as a result of changes in the object characteristics of the object.
An event receiving means for storing the event log information together with time series to receive the event from the terminal, the frequency of any event of the event history information, the sum, average, differential, multiplication value, percentage, ratio,及Beauty combinations thereof A system including an analysis means for analyzing an operation content received by the terminal using at least one of them, and an information processing device having an analysis result output means for outputting the analysis result of the analysis means.
[8] Computer
An object is displayed and processed in a space of three or more dimensions by executing content information , or in a space on augmented reality, virtual reality, mixed reality, alternative reality, or extended reality, and the display processing is performed based on the operation received by the terminal. An object, a camera that virtually shoots to display the object, or an event transmission means that transmits an event that occurs as a result of a change in the object characteristics of the object as event history information in chronological order.
The frequency of any event of the event history information, the sum, average, differential, multiplication value, percentage, ratio,及beauty the event analysis results is the result of analyzing the operation content accepted by using at least one of these combinations An event analysis program that receives from a destination of history information and functions as an update means for updating the content of the content information based on the analysis result.
[9] The object is displayed and processed in a space of three or more dimensions by executing the content information , or in a space on augmented reality, virtual reality, mixed reality, alternative reality, or extended reality, and the display is performed based on the operation received by the terminal. A processed object, a camera that virtually shoots to display the object, or an event transmission means that transmits an event that occurs as a result of a change in the object characteristics of the object as event history information in chronological order.
The frequency of any event of the event history information, the sum, average, differential, multiplication value, percentage, ratio,及beauty the event analysis results is the result of analyzing the operation content accepted by using at least one of these combinations An information processing device having an update means that receives from a destination of history information and updates the content of the content information based on the analysis result.

According to the inventions according to claims 1, 6 and 7, it is possible to analyze the user's interests, behavioral tendencies, etc. from the operation contents of the contents operably displayed by the user.
According to the invention of claim 4 , it is possible to analyze the operation content received by the terminal by using the combination of the event history information.
According to the invention of claim 2 , it is possible to analyze the operation content received by the terminal using the permutation of the event history information.
According to the invention of claim 3 , it is possible to analyze the operation content received by the terminal by using the overlapping permutation of the event history information.
According to the inventions of claims 5, 8 and 9, the analysis result can be output to the terminal, and the display of the content information executed on the terminal can be changed based on the analysis result.

FIG. 1 is a schematic view showing an example of the configuration of the information processing system according to the embodiment. FIG. 2 is a block diagram showing a configuration example of the information processing apparatus according to the embodiment. FIG. 3 is a block diagram showing a configuration example of the terminal according to the embodiment. FIG. 4A is a diagram showing an example of a screen displayed on the display unit of the terminal. FIG. 4B is a diagram showing an example of a screen displayed on the display unit of the terminal. FIG. 4C is a diagram showing an example of a screen displayed on the display unit of the terminal. FIG. 4D is a diagram showing an example of a screen displayed on the display unit of the terminal. FIG. 4E is a diagram showing an example of a screen displayed on the display unit of the terminal. FIG. 4F is a diagram showing an example of a screen displayed on the display unit of the terminal. FIG. 4G is a diagram showing an example of a screen displayed on the display unit of the terminal. FIG. 4H is a diagram showing an example of a screen displayed on the display unit of the terminal. FIG. 4I is a diagram showing an example of a screen displayed on the display unit of the terminal. FIG. 5A is a diagram for explaining an example of an event item. FIG. 5B is a diagram for explaining an example of an event item. FIG. 5C is a diagram for explaining an example of an event item. FIG. 5D is a diagram for explaining an example of an event item. FIG. 5E is a diagram for explaining an example of an event item. FIG. 5F is a diagram for explaining an example of an event item. FIG. 6 is a diagram showing a configuration example of event history information. FIG. 7 is a diagram showing an example of a screen displayed on the display unit of the terminal based on the analysis result information. FIG. 8 is a diagram showing an example of a screen displayed on the display unit of the terminal based on the analysis result information. FIG. 9 is a diagram showing an example of a screen displayed on the display unit of the terminal based on the analysis result information. FIG. 10 is a flowchart showing an operation example of the information processing system.

[Embodiment]
(Configuration of information processing system)
FIG. 1 is a schematic view showing an example of the configuration of the information processing system according to the embodiment.

The information processing system 5 is configured by connecting an information processing device 1, a terminal 2, and a terminal 3 so as to be able to communicate with each other by a network 4. The terminal 2 and the terminal 3 are operated by the user 6 and the advertiser 7, respectively.

The information processing device 1 is a server-type information processing device, which operates in response to requests from terminals 2 and 3, and is a CPU (Central Processing Unit) having a function for processing information in the main body. And electronic parts such as flash memory. The information processing device 1 does not necessarily have to be one server, and may be one that distributes functions that can be executed to each of a plurality of servers and operates in cooperation with each other, or operates on the cloud. It may be a system.

The terminal 2 and the terminal 3 are information processing devices such as a PC (Personal Computer), a smartphone, and a tablet terminal, and are electronic devices such as a CPU, a flash memory, and a camera for shooting, which have a function for processing information in the main body. Equipped with parts.

The network 4 is a communication network capable of high-speed communication, and is, for example, a wired or wireless communication network such as the Internet, an intranet, or a LAN (Local Area Network).

As an example, the information processing device 1 creates content, for example, a banner advertisement displayed in 3D (three-dimensional) in response to a request from the terminal 3 operated by the advertiser 7, and the created content can be used as an arbitrary homepage. It is distributed together with the information on the homepage in response to the request of the terminal 2 operated by the browsing user 6. The content delivered to the terminal 2 is executed on the terminal 2, and as a result of the execution, it is displayed as a 3D object in the banner advertisement included in the homepage on the display part of the terminal 2, and the object is based on the operation of the user 6. The display such as the position and shooting direction of is changed. The event generated on the content by the operation performed on the object on the terminal 2 is transmitted to the information processing device 1 and stored as the event history (here, the "event" is the reaction of the user to the banner advertisement. Yes, it is an extension of the operation "interactions" such as viewing the banner advertisement of the user and clicking on the banner advertisement in the web analysis. Details will be described later). The information processing device 1 analyzes the event history in response to the request of the terminal 3, and outputs the contents such as the user 6's interest in the content and the action taken for the content to the terminal 3 as an analysis result. The terminal 3 receives the analysis result from the information processing device 1 and displays the analysis result on the display unit. The advertiser 7 confirms the analysis result displayed on the display unit of the terminal 3 and confirms the effect of the advertising activity. Further, the information processing device 1 changes the content (initial setting of the content (model, color, arrangement, angle, etc.), operating condition, etc.) according to the analysis result according to the preset content.

The configuration shown in FIG. 1 is an example for explaining the embodiment, and each element included in the configuration can be appropriately changed as described below. For example, advertiser 7 is an example of a person who creates and distributes content, and is not limited to an advertiser who provides an advertisement, but also a person who analyzes an advertisement, an advertising industry, a person who creates a web page or an application, and an electronic commerce company. It may be a person who manages a brand, a person who manages an electronic commerce site, a person in the distribution industry, or the like. In addition, in response to this, the content is not limited to the banner advertisement, and may be the content of the product page, the content that operates on the application, or the like. Further, the content is not limited to 3D, and may be 2D or 4D or higher as long as the object in the content and its viewpoint can be deformed or changed. Further, the terminal 2 does not have to be connected to the network 4 at all times, and may transmit the event history to the information processing device 1 at the timing of being connected to the network. Further, the terminal 2 may transmit the event history to the information processing device 1 at an arbitrary timing even when the terminal 2 is always connected to the network.

(Configuration of information processing device)
FIG. 2 is a block diagram showing a configuration example of the information processing device 1 according to the embodiment.

The information processing device 1 is composed of a CPU and the like, controls each unit, and executes various programs. The information processing device 1 is composed of a storage medium such as a flash memory and stores information, and a storage unit 11 via a network. It is provided with a communication unit 12 that communicates with the outside.

By executing the event analysis program 110 described later, the control unit 10 functions as a content distribution means 100, an event receiving means 101, an event analysis means 102, an analysis result output means 103, an analysis result reflecting means 104, and the like.

The content distribution means 100 distributes the content information 111 for displaying the banner advertisement to the terminal 2 via the communication unit 12 and the network 4 in response to the distribution request of the terminal 2. In addition to those displayed in 3D, the content information 111 is displayed by AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality), SR (Substitutional Reality). , Alternative reality), may be displayed by XR (Extended Reality), may be 2D as long as the object displayed in the content is deformed or changed, or 4D or more. May be good.

The event receiving means 101 executes the content information 111 on the terminal 2, receives the event generated as a result of the operation on the terminal 2 at an arbitrary timing, and stores the received event as the event history information 112 in the storage unit 11. ..

The event analysis means 102 analyzes the event history information 112 and generates the analysis result information 113. The analysis method will be described later.

The analysis result output means 103 outputs the analysis result information 113 to the terminal 3 operated by the advertiser 7 in response to the request of the terminal 3.

The analysis result reflecting means 104 sets initial setting values such as color, model, shooting angle, arrangement angle, and options of the content information 111 of the storage unit 11 or the content information delivered to the terminal 2 according to the preset contents. change.

The storage unit 11 stores the event analysis program 110, the content information 111, the event history information 112, the analysis result information 113, and the like for operating the control unit 10 as the above-mentioned means 100 to 104.

(Terminal configuration)
FIG. 3 is a block diagram showing a configuration example of the terminal 2 according to the embodiment.

The terminal 2 is composed of a CPU and the like, controls each unit, and displays a control unit 20 that executes various programs, a storage unit 21 that is composed of a storage medium such as a flash memory and stores information, and characters and images. Imaging with a display unit 22 such as an LCD (Liquid Crystal Display), an operation unit 23 such as a keyboard, mouse, and touch panel that generates an operation signal in response to an operation, and a lens and an image sensor for taking a picture or video. A unit 24 and a communication unit 25 that communicates with the outside via a network are provided. In addition, although not shown, a microphone for collecting sound, a speaker for outputting sound, and the like are provided to play multimedia contents.

By executing the event analysis program 210 described later, the control unit 20 functions as a content receiving means 200, a content displaying means 201, a content operation receiving means 202, an event transmitting means 203, a media updating means 204, and the like.

The content receiving means 200 receives the content information 111 distributed from the information processing device 1 via the communication unit 25 and the network 4, and stores the content information 111 in the storage unit 21 as the content information 211.

The content display means 201 executes the content information 211 to display a 3D banner advertisement on the display unit 22, and changes the display content of the banner advertisement according to the operation content received by the content operation reception means 202.

The content operation receiving means 202 receives an operation on the operation unit 23, converts it into an operation content according to the execution state of the content information 211, generates an event according to the execution state, and causes the generated event to be event history information 212. Is stored in the storage unit 21. The details of the event will be described later.

The event transmission means 203 transmits the generated event as the event history information 212 to the information processing device 1. The transmission timing may be the timing that occurred for each event, or may be a predetermined interval, and in the case of a predetermined interval, the events that have occurred are collectively sent. For example, when the event analysis program 210 is configured via an external API (Application Programming Interface), the event transmission means 203 does not directly transmit the event history information 212 to the information processing device 1, but an external server. The event history information 212 may be transmitted from the external server to the information processing device 1 once. The timing of transmitting the event history information 212 from the external server to the information processing device 1 may be every fixed amount of data, every fixed time, or may be transmitted one by one. good. Moreover, it may be real-time or may be accompanied by a delay.

The media updating means 204 changes the initial setting values such as the color, model, shooting angle, arrangement angle, and options of the content information 211 according to the contents requested from the analysis result reflecting means 104 of the information processing apparatus 1.

The storage unit 21 stores the event analysis program 210, the content information 211, the event history information 212, and the like for operating the control unit 20 as the above-mentioned means 200-204.

4A to 4I are diagrams showing an example of a screen displayed on the display unit 22 of the terminal 2.

As shown in FIG. 4A, on the screen 220a, when the content of the content information 211 is a banner advertisement of an automobile, an object 221ex representing the appearance of an operation target (automobile) displayed in 3D and an object 221ex are arranged. The background 222, the cursor 223 for instructing the operation target, the lighting button 224 (for turning on the front light) for changing the display of a part of the object 221ex, and the operation target (automobile). It has an interior switching button 225 for switching the display to the interior, a link 226 for moving to the homepage of the manufacturer of the operation target, and a link 227 for moving to the product page of the operation target. The shooting directions of the object 221ex and the background 222 are changed to any direction on the screen 220a by, for example, dragging with the cursor 223, and the lighting button 224, the interior switching button 225, and the link 226 and 227 are selected and operated. By doing so, each function is turned on and off.

As shown in FIG. 4B, the screen 220b is a screen displayed by dragging the object 221ex in the horizontal direction with the cursor 223 from the state of the screen 220a to change the camera angle. The object 221ex has a door 224 door and a wheel 224 wheel. The door 224 door is selected and operated by the cursor 223 to open and close the door, and the wheel 224 wheel is selected and operated by the cursor 223 to move the wheel to another size. The color will be changed to the model.

Further, as shown in FIG. 4C, when an operation (for example, mouse wheel operation, double tap of the touch pad, pinch out, etc.) is performed with the cursor 223 placed on the screen 220b, the screen 220d shown in FIG. 4D is performed. Then, the object is viewed from a close distance.

As shown in FIG. 4E, the screen 220e is a screen displayed when the AR (Augmented Reality) function is used, and is on the background 222ar taken by the camera of the terminal 2 with the arrangement surface. The object 221ex is displayed by matching the distance and the angle of view.

As shown in FIG. 4F, the size of the screen 220f was changed (increased in size) when an operation (for example, mouse wheel operation, double tap of the touch pad, pinch out, etc.) was performed on the screen 220e of FIG. 4E. The object 221ex is displayed.

Further, as shown in FIG. 4G, the screen 220g is linked with the distance and the angle of view from the arrangement surface on the background 222ar when the shooting position and direction of the camera of the terminal 2 are changed on the screen 220e of FIG. 4E. The object 221ex is displayed.

As shown in FIG. 4H, the screen 220h is obtained by adding a color selection button 228 to the screen 220a shown in FIG. 4A, and when any of the color selection buttons 228 is selected, it corresponds to the selected color. The exterior color of the object 221ex is changed.

As shown in FIG. 4I, the screen 220i is a screen showing the interior of the object 221ex when the interior switching button 225 of the screen 220a shown in FIG. 4A is operated, and includes the object interior 221in and the exterior switching button 229. Has.

5A to 5F are diagrams for explaining item examples of events.

The event 112OT shown in FIG. 5A is a change event for an object, for example, "rotate object-start" generated when the rotation of the object is started, and "rotate object-stop" generated when the rotation is completed. , "Door open" generated when the door of the object is opened, "door close" generated when the door of the object is closed, "change product model" generated when the model of the object is changed, the visibility of the object "Change view (interior to exterior, for example)" generated when changing, "POI focus" generated when you decide to focus by clicking POI (Point of Interest), zoom of the object "Object zoom start" generated when you start, "object zoom stop" generated when you finish zooming, "other (custom)" that allows you to set other operations, when you change the wheel of an object "Change wheels" generated when the objects are turned on and off, "turn on / off lights" generated when the objects are lined up, "change alignment" generated when the objects are arranged, and when the object scale change is started. It has events such as "object scale start" generated in, "object scale stop" generated when the scale change is completed, and "object mirror" generated when the object is flipped up / down / left / right.

For example, "color change" includes information on the color after the change and the color before the change. Further, "rotate object-start" and "rotate object-stop" include information such as rotation start and end points, rotation angle, and rotational angular velocity over time. Similarly, for "object zoom start", "object zoom stop", "object scale start", and "object scale stop", information such as the start and end points of the operation and the amount of change over time from the start to the end is provided. It shall include.

The event 112CT shown in FIG. 5B is a change event for the camera, for example, "object distance change-start" generated when the change of the distance between the object and the camera is started, and generated when the change of the distance is completed. "Object distance change-stop", "object direction change-start" generated when the camera direction change for the object is started, "object direction change-stop" generated when the camera direction change is completed. , "Object location change-start" generated when the object relocation is started, "object location change-stop" generated when the relocation is finished, when the object is started to zoom to the environment "Zoom object view-start" generated when zooming is finished, "zoom object view-stop" generated when zooming is finished, "camera rotation-start" generated when camera rotation is started, and rotation is finished. It has events such as "camera rotation-stop" generated when the object is changed, and "projection matrix change" generated when any or some of the position, orientation, and size of the object are changed.

In addition, "object distance change-start", "object distance change-stop", "object direction change-start", "object direction change-stop", "object location change-start", "object location change-stop", "Zoom object view-start", "zoom object view-stop", "camera rotation-start", "camera rotation-stop" are the points of start and end of operation, the amount of change over time from start to end, etc. Information shall be included.

The event 112OP shown in FIG. 5C is a change event for the object characteristic, for example, "change body color" generated when the body color of the object is changed, and generated when the trim color of the object is changed. "Change trim color", "change body texture" generated when the pattern of the body of the object is changed, "change background" generated when the background is changed, when the word or icon on the object is changed "Change object graphics" generated, "change object multimedia" generated when changing multimedia such as video and audio played with an object, when starting an animation played with an object "Start object animation" generated, "stop object animation" generated when the animation is finished, "change object animation" generated when the animation played with the object is changed, with the background "Start background animation" generated when the animation to be played is started, "stop background animation" generated when the animation is finished, "stop background animation" generated when the animation played with the background is changed Has events such as "change background animation".

The event 112CP shown in FIG. 5D is a change event for the camera characteristics, for example, "change field of view" generated when the viewing angle is changed, and "change overlay graphics" generated when the overlay image is changed. , "Additional 3D objects overlaid" generated when adding 3D objects to be overlaid, "change lighting effects" generated when changing lighting effects, "change color" generated when changing color filters It has events such as "filters".

Event 112S shown in FIG. 5E is an event that occurs on the system, for example, "AR System loaded" generated when the AR system is loaded, "Assets loaded" generated when the material is loaded, and a scene. "Scene ready" generated when preparing, "spawn object" generated when creating an object, "spawn multiple objects (how many)" generated when multiple objects are created (along with their number) , "Error (AR system)" generated when an error (of the AR system) occurs, and "timer-after-action (how much time)" generated when time elapses after the action. ) ”,“ Timer-after-impression (how much time) ”generated when time elapses after impression,“ photo / screenshot taken ”generated when taking a photo / screenshot , Generated when the action arousal to the user is established, for example, "call to" generated when a link highlighted by some method (blinking, instruction by arrow, etc.) is clicked and moved to the website. "action (click to site)", "reset creative" generated when the object display is reset, "launch AR mode" generated when AR mode is executed, when video / audio playback is started "Start (video / audio multimedia)" generated when playback ends, "stop (video / audio multimedia)" generated when playback ends, "resume (video / video /)" generated when video / audio playback resumes "audio multimedia)", "media Quartile Complete (video / audio multimedia-1, 2, 3, 4 quarters)" generated when playing (25% | 50% | 75% | 100%) of the total playback time , "Volume change (audio)" generated when the audio volume is changed (along with the volume), etc. Have

It should be noted that "AR System loaded" includes information such as the position information of the terminal 2 when AR is executed, the color of the object, the model, the size, and the arrangement.

The event 112M shown in FIG. 5F is another event, for example, "first interaction" generated when the first interaction occurs, or when the content of another company used in the content information generates an event or a signal. It has events such as "3rd party signal" generated in and "random event" generated when a random event occurs.

FIG. 6 is a diagram showing a configuration example of the event history information 112.

The event history information 112 has a time as a time stamp and an event ID of an event that occurred at that time. The event ID corresponds to the event ID of FIGS. 5A to 5F. In the example of FIG. 6, the terminal 2, at time _{t 1} AR system is loaded (S001), the time _t the object in ₂ is generated (S004), the object of the door is opened at time _{t 3} (OT003), time rotation of objects in t ₄ is started (OT001), the rotation of the object at time _{t 5} is stopped (OT002), third-party content generates an event at a time _{t 6} (M002), the lighting effects at time _{t 7} changed (CP004), the time _{t 8} the rotation of the camera is started in (CT009), the rotation of the camera indicates the event history when it is stopped (CT010) at time _{t 9.} Further, in FIG. 6, a plurality of individual events are simply arranged in chronological order, but for example, “rotate object-stop” of the event ID “OT002” shown in FIG. 5A. In the event of stopping the rotation of the object, the event may include the detailed trajectory and timing of the rotational movement of the object in one event. In this case, any time during the event may be included in the time stamp, or may not have the time stamp.

(Operation of information processing device)
Next, the operation of this embodiment will be described separately for (1) content display operation, (2) event history analysis operation, and (3) analysis result output operation.

(1) Content Display Operation FIG. 10 is a flowchart showing an operation example of the information processing system 5.

First, the user 6 of the terminal 2 operates the terminal 2 in order to browse the homepage including the content. The terminal 2 requests and receives the homepage information from the server that distributes the homepage information, and the web browser of the terminal 2 displays the contents of the homepage based on the received information and is included in the received homepage information. A request for content information is transmitted to the information processing device 1 based on the URL of the content information (S20).

The content distribution means 100 of the information processing device 1 receives the distribution request of the terminal 2 (S10), and distributes the content information 111 together with the homepage information to the terminal 2 via the communication unit 12 and the network 4 (S11).

The content receiving means 200 of the terminal 2 receives the content information 111 distributed from the information processing device 1 via the communication unit 25 and the network 4, and stores the content information 111 in the storage unit 21 as the content information 211 (S21).

Next, the content display means 201 of the terminal 2 executes the content information 211 and displays it as a banner advertisement on the homepage (S22). The display content of the banner advertisement is composed of the contents shown in FIGS. 4A to 4C, 4H and 4I.

The user 6 confirms the display contents (FIGS. 4A to 4I) of the content information 211 displayed on the display unit 22 of the terminal 2, and changes the object 221ex, the camera angle, etc. included in the display contents, so that the operation unit Operate on 23.

The content operation receiving means 202 of the terminal 2 accepts an operation on the operation unit 23 (S23) and converts the operation content according to the execution state of the content information 211. The content display means 201 of the terminal 2 changes the display contents such as the object 221ex and the camera angle displayed on the display unit 22 according to the operation contents received by the content operation reception means 202 (S24).

Further, the content operation receiving means 202 of the terminal 2 generates an event (FIGS. 5A to 5F) according to the execution state, and the event transmitting means 203 displays the generated event together with the time stamp in the event history information 212 (FIG. 6). Is transmitted to the information processing device 1 (S25). The event history information 212 may be a single event or may include a plurality of events. The timing of transmission to the information processing device 1 may be periodic, quantitative, or may change based on the network connection status.

The event receiving means 101 of the information processing device 1 receives an event from the terminal 2 (S12), and stores the received event as event history information 112 in the storage unit 11 (S13).

The event analysis means 102 of the information processing device 1 analyzes the event history information 112 and generates the analysis result information 113 (S14). The analysis method will be described below.

(2) Event history analysis operation (first stage analysis)
As the first stage analysis, the event analysis means 102 tracks individual events from the event history information 112 and obtains an analysis result. The analysis results are, for example, the percentage of engagement obtained from the ratio of the number of events per campaign, the average of events per session, (the number of sessions with one or more interactions) / (the total number of sessions) (this value is: It represents an indicator of how many users are associated with the product), and the cost per engagement obtained from the ratio of (total campaign cost) / (total number of engagement sessions).

The terms used here are, for example, terms used in web analytics such as Google analytics, and "campaign" is intended to guide users from banner advertisements to advertiser's site. An activity, "session" is a series of steps from when a user visits an advertiser's site to when he / she leaves the advertiser's site, and "engagement" indicates the depth of interest of the user in the product of the advertisement. It is a term.

As an example, when the event analysis means 102 generates eight types of events (impressions, rotations, light changes, interior view switches, calls to action, zooms (in / out), sets, time-after-actions), Furthermore, the value "interactions" that aggregates the number of all events in the engagement time, which is the time when all the interactions in a single session are measured, can be used. These events are aggregated on a daily, campaign, and session-by-hour basis. That is, as the analysis result, 27 kinds of aggregation results can be obtained from 3 time units for 9 aggregation units.

(Second stage analysis; combination)
Next, as the second stage analysis, the event analysis means 102 tracks the combination of individual events from the event history information 112 and obtains an analysis result. For example, from the types of event combinations obtained by using the combinations shown in Equation 1 below, the ones that the user is interested in are selected. Here, n is the number of event types, and k is the number of events selected as a combination.

As an example, the event analysis means 102 has eight types of events (impressions, rotations, light changes, interior view switches, calls to action, zooms (in / out), sets, time-after-) as in the first stage analysis. When actions) is generated, interactions can be further used, the combination of the two events is 36, and many kinds of analysis results can be obtained. The event analysis means 102 outputs the number, average, ratio, ratio, cost, and the like of the combination of a plurality of events as the analysis result for the combination selected from any combination of these events. When the analysis result is output and, for example, a combination of impressions and CTA (Calls to Action, for example, clicks) is obtained, the CTR (the click-through-rate of clicks) is obtained.

(Second stage analysis; permutation)
Next, as the second stage analysis, the event analysis means 102 tracks the order in which the individual events occur from the event history information 112 and obtains an analysis result. For example, from the types of permutations of events obtained by using the permutations shown in Equation 2 below, the ones that the user is interested in are selected. Here, n is the number of event types, and n is the number of events selected as permutations.

For example, there are six permutations of "impression> choose size or choose color or choose model (regardless of order)> CTA (click)", and the event analysis means 102 counts each of these permutations to allow the user. Outputs as an analysis result whether 6 is first interested in size, color, or model.

As an example, when 6 types of events are generated, the number of permutations is more than 1900 (30 for 2 types of events, 120 for 3 types of events, 360 for 4 types of events). The permutation of 5 types of events is 720, the permutation of 6 types of events is 720, and the sum of these), but the order of events that is meaningful to advertiser 7 is extracted using a big data analysis method or the like. May be good.

Further, the event analysis means 102 defines the time "timer after action" elapsed after the operation and the time "timer after impression" elapsed after the impression as events (FIG. 5E), and the concept of time is arranged in the above permutation. Introduce and further expand the number of permutations.

In addition, the event analysis means 102 outputs the number, average, ratio, ratio, cost, and the like of the permutations of a plurality of events as the analysis result.

(Second stage analysis; permutations with repetition)
Next, as the second stage analysis, the event analysis means 102 determines in what order and how often the individual events may occur in duplicate from the event history information 112. Track and obtain analysis results. For example, from the number of permutations obtained by using the formula shown in Equation 3 below, the one that the user is interested in is selected. Where n is the number of event types and t is the total number of interactions generated.

As an example, when 7 types of events are generated and 5 events occur in a duplicated manner, the number of overlapping permutations is 16000 or more. If there is no limit to the number of events, the number of permutations with repetition will increase exponentially.

For example, "impression, rotate start or rotate stop or color change or zoom start or zoom stop or view POI or reset, launch AR mode, spawn object, change lighting effects or change color or rotate start or rotate stop or zoom start or zoom stop. In the permutations with repetition, the event analysis means 102 is interested in what points of the object the user 6 is interested in by counting these numbers, and how to arrange the objects in the AR mode. Output as an analysis result whether or not there is.

In addition, the event analysis means 102 outputs the number, average, ratio, ratio, cost, and the like of the overlapping permutations of a plurality of events as the analysis result.

(3) Analysis result output operation The analysis result output means 103 of the information processing apparatus 1 outputs the analysis result information 113 to the terminal 3 in response to the request of the terminal 3 (S15). As shown below, the advertiser 7 confirms the advertising effect, the tendency of the user 6's behavior (preference), and the like from the analysis result displayed on the display unit of the terminal 3.

FIG. 7 is a diagram showing an example of a screen displayed on the display unit of the terminal 3 based on the analysis result information 113.

The analysis result display screen 113a displays the analysis result information obtained by the first stage analysis, and is Impressions, CTAs (Calls to Action), Rotations, Lights changes, View changes, Zooms, Zoom resets, CTR ( Click Through Rate), Engagement Rate, and Unique Engagement Rate transitions. The CTA is, for example, the number of times a process for calling to action such as an animation that encourages the user's operation is executed on a banner advertisement, the number of times a link is clicked and moved to the linked website, etc. Is. In addition, these displays are summarized in units of days, and by changing the unit change menu 113a ₁ , they are summarized in units of months, years, hours, campaigns, sessions, etc. Be done.

FIG. 8 is a diagram showing an example of a screen displayed on the display unit of the terminal 3 based on the analysis result information 113.

The analysis result display screen 113b displays the analysis result information obtained by the analysis of the first stage, shows the color distribution of the body color of the car, and is selected from the left regardless of the situation. It has Total Changes, which indicates the percentage of the total number of colors, CTAs, which indicates the percentage of the color that was selected when the link was clicked, and Last Color, which indicates the percentage of the color that was finally selected.

FIG. 9 is a diagram showing an example of a screen displayed on the display unit of the terminal 3 based on the analysis result information 113.

The analysis result display screen 113c displays the analysis result information obtained by the analysis of the second stage, and has Interaction Time vs Impressions on the left and Interaction Time vs CTR on the right.

Interaction Time vs Impressions shows the distribution of the total number of impressions in a particular time period (for all users) with respect to the time between the time stamp of the first interaction and the time stamp of the last interaction in a particular session (of one user). Is. Note that Interaction Time = 0 is a case where the Assets loaded event is not counted as an interaction and only one event occurs after that. The other Interaction Time is the time stamp interval between the first and last events when multiple events other than Assets loaded occur.

Interaction Time vs CTR shows the distribution of CTR (for all users) with respect to the time between the time stamp of the first interaction and the time stamp of the last interaction in a particular session (of one user). Note that Interaction Time = 0 is a case where the Assets loaded event is not counted as an interaction and only the event Call to Action (click to website) occurs after that. The other Interaction Time is the interval between the first time stamp of an event other than Assets loaded and the time stamp of the event Call to Action (click to website).

Further, the analysis result reflecting means 104 of the information processing apparatus 1 requests the terminal 2 to change the content of the content information based on the analysis result information 113 (S16).

The media updating means 204 of the terminal 2 changes the initial setting values such as the color, model, shooting angle, arrangement angle, and options of the content information 211 according to the contents requested from the analysis result reflecting means 104 of the information processing device 1. do. For example, when there is a lot of red as a result of selecting the color of the object, it is possible to take measures such as changing the initial setting color of the object to red, reflecting the tendency of a plurality of users.

Further, the analysis result reflecting means 104 of the information processing apparatus 1 may change the content of the content information 111 based on the analysis result information 113. The analysis result information 113 to be reflected may be based on an event of a single user, or may be based on an event of a plurality of users.

(Effect of embodiment)
According to the above-described embodiment, the advertising banner displayed on the terminal is operably displayed, and the event generated based on the operation is analyzed. Therefore, the content displayed operably by the user It is possible to analyze the user's interests and behavioral tendencies from the operation contents. In particular, in the past, it was only possible to analyze the number of deliveries (impressions), the presence or absence of clicks (CTR), etc., but by using event combinations, permutations, and permutations, it is possible to obtain more information than before. At the same time, it is possible to specify more complicated operation contents in order to identify the user's interests and behavioral tendencies, and analyze the number of times, the ratio, the average, and the like.

In addition, the analysis result can be presented to the advertiser 7 using a graph or a table. In addition, since a lot of information can be obtained, many analysis methods are available, and the display method can be changed as appropriate, advertisers, those who analyze advertisements, the advertising industry, those who create web pages and applications, brands of e-commerce, etc. It is possible to select the analysis result and the display method according to each of the person who manages the site, the person who manages the electronic commerce site, the person in the distribution industry, and the like.

In addition, based on the number of times, ratio, average, etc. obtained from the analysis results for a specific user or multiple users, the content color, model, shooting angle, placement angle, options, etc. are dynamically set to the initial setting values. Can be reflected in. In addition, the product introduced to the specific user may be changed based on the analysis result of the specific user. In addition, the products to be introduced may be those of the same advertiser or those of other manufacturers. Further, the content of the advertising medium (printed matter, e-mail, etc.) other than the banner advertisement may be changed based on the number of times, the ratio, the average, etc. obtained from the analysis result for a specific user or a plurality of users.

As a method of analyzing the user's interests described above, for example, an A / B test can be performed. In the conventional A / B test, it was necessary to present two comparison targets to the user, so at least two impressions were required, but A of multiple colors, models, shooting angles, etc. in one content. Since both / B can be incorporated, only one content can be delivered to present a plurality of conditions, and the amount of information obtained by one impression increases. That is, A / B testing is possible within one content.

Further, as a modified example of outputting the analysis result, for example, it is possible to introduce a store that stocks a product having specifications that the user wants to purchase based on the analysis result of a specific user. In addition, by sending the analysis results of multiple users to the manufacturer, we can increase the number of products with specifications that multiple users want to purchase, or sell products with the specifications in areas where there are many people who want to purchase. It can be delivered.

Also, as a modification to output the analysis result, for example, when a series of events with a certain regularity is detected based on the analysis results of a plurality of users, the user who generated the series of events is botted ( It can be specified as software that performs simple repetitive tasks), and it is possible to take measures such as excluding the events generated by the bot from the aggregation.

Also, as a modification to output the analysis result, for example, since the analysis result is based not only on the impression but also on the event generated by the operation of the object, the user can select only a series of events involving the operation. It is possible to output the numerical value that guarantees that the banner advertisement has been seen as the analysis result.

Since the conventional evaluation method for banner advertisements is only impressions, clicks, or numerical values (CTR, etc.) based on these, the cost paid by the advertiser 7 is often based on the number of impressions. If so, the banner advertisement can be evaluated based on the engagement, so that the cost paid by the advertiser 7 can be made in line with the advertising effect.

[Other embodiments]
The present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the spirit of the present invention.

In the above embodiment, the functions of the means 100 to 104 and 200 to 204 of the control unit 10 are realized by a program, but all or a part of each means may be realized by hardware such as ASIC. Further, the program used in the above embodiment can be stored in a recording medium such as a CD-ROM and provided. Further, the replacement, deletion, addition, etc. of the above steps described in the above embodiment can be performed without changing the gist of the present invention.

1: Information processing device 2: Terminal 3: Terminal 4: Network 5: Information processing system 6: User 7: Advertiser 10: Control unit 11: Storage unit 12: Communication unit 20: Control unit 21: Storage unit 22: Display Unit 23: Operation unit 24: Imaging unit 25: Communication unit 100: Content distribution means 101: Event receiving means 102: Event analysis means 103: Analysis result output means 104: Analysis result reflecting means 110: Event analysis program 111: Content information 112 : Event history information 113: Analysis result information 200: Content receiving means 201: Content displaying means 202: Content operation receiving means 203: Event transmitting means 204: Media updating means 210: Event analysis program 211: Content information 212: Event history information

Claims (9)

Computer,
Content information is executed on the terminal, and the object is displayed in a space of three or more dimensions, or in a space on augmented reality, virtual reality, mixed reality, alternative reality, or extended reality, and the display processing is based on the operation received by the terminal. An event receiving means that receives an event that occurs as a result of a change in the object characteristics of the object, a camera that virtually shoots the object for display processing, or an event that is stored as event history information in chronological order.
The frequency of any event of the event history information, the sum, average, differential, multiplication value, percentage, ratio, and analyzing means及beauty using at least one of these combinations to analyze the content of the operation received by the terminal,
An event analysis program that functions as an analysis result output means that outputs the analysis results of the analysis means. Computer,
An event in which content information is executed and displayed on the terminal, and an event that occurs as a result of a change in the display of the displayed content information based on the operation received on the terminal is received and stored as event history information in chronological order. Receiving means and
An analysis means for analyzing the operation content received by the terminal using at least one of the frequency, sum, average, difference, multiplication value, ratio, ratio, permutation, and a combination thereof of any event in the event history information. ,
An event analysis program that functions as an analysis result output means that outputs the analysis results of the analysis means. Computer,
An event in which content information is executed and displayed on the terminal, and an event that occurs as a result of a change in the display of the displayed content information based on the operation received on the terminal is received and stored as event history information in chronological order. Receiving means and
An analysis means for analyzing the operation content received by the terminal using at least one of the frequency, sum, average, difference, multiplication value, ratio, ratio, permutations with repetition, and a combination thereof of any event in the event history information. When,
An event analysis program that functions as an analysis result output means that outputs the analysis results of the analysis means. The event analysis program according to any one of claims 1-3, wherein the analysis means analyzes the operation content received by the terminal using the combination of the event history information. The event according to any one of claims 1-4, wherein the analysis result output means outputs the analysis result to the terminal and changes the display of the content information executed by the terminal based on the analysis result. Analysis program. Content information is executed on the terminal, and the object is displayed in a space of three or more dimensions, or in a space on augmented reality, virtual reality, mixed reality, alternative reality, or extended reality, and the display processing is based on the operation received by the terminal. An event receiving means that receives an event that occurs as a result of a change in the object characteristics of the object, a camera that virtually shoots the object for display processing, or an event that is stored as event history information in chronological order.
The frequency of any event of the event history information, the sum, average, differential, multiplication value, percentage, ratio, and analyzing means及beauty using at least one of these combinations to analyze the content of the operation received by the terminal,
An information processing device having an analysis result output means for outputting the analysis result of the analysis means. An object is displayed and processed in a space of three or more dimensions by executing content information , or in a space on augmented reality, virtual reality, mixed reality, alternative reality, or extended reality, and the display processing is performed based on the operation received by the terminal. An object, a camera that virtually shoots to display the object, or a terminal that outputs an event that occurs as a result of changes in the object characteristics of the object.
An event receiving means for storing the event log information together with time series to receive the event from the terminal, the frequency of any event of the event history information, the sum, average, differential, multiplication value, percentage, ratio,及Beauty combinations thereof A system including an analysis means for analyzing an operation content received by the terminal using at least one of them, and an information processing device having an analysis result output means for outputting the analysis result of the analysis means. Computer,
An object is displayed and processed in a space of three or more dimensions by executing content information , or in a space on augmented reality, virtual reality, mixed reality, alternative reality, or extended reality, and the display processing is performed based on the operation received by the terminal. An object, a camera that virtually shoots to display the object, or an event transmission means that transmits an event that occurs as a result of a change in the object characteristics of the object as event history information in chronological order.
The frequency of any event of the event history information, the sum, average, differential, multiplication value, percentage, ratio,及beauty the event analysis results is the result of analyzing the operation content accepted by using at least one of these combinations An event analysis program that receives from a destination of history information and functions as an update means for updating the content of the content information based on the analysis result. An object is displayed and processed in a space of three or more dimensions by executing content information , or in a space on augmented reality, virtual reality, mixed reality, alternative reality, or extended reality, and the display processing is performed based on the operation received by the terminal. An object, a camera that virtually shoots to display the object, or an event transmission means that transmits an event that occurs as a result of a change in the object characteristics of the object as event history information in chronological order.
The frequency of any event of the event history information, the sum, average, differential, multiplication value, percentage, ratio,及beauty the event analysis results is the result of analyzing the operation content accepted by using at least one of these combinations An information processing device having an update means that receives from a destination of history information and updates the content of the content information based on the analysis result.

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