JP6935372B2 - Advertising control device and advertising control method - Google Patents

Description

The present invention relates to an advertisement control device and an advertisement control method.

A technique for distributing advertisement content data to digital signage via a data management server on a network such as the Internet to display an advertisement and changing the distributed content data is disclosed (for example). Patent Document 1).

JP-A-2009-58737

However, when a user near the digital signage displays an advertisement that is not of interest, the effectiveness of the advertisement is reduced.

Therefore, the present invention has been made in view of these points, and an object of the present invention is to enhance the effectiveness of digital signage advertising.

In the first aspect of the present invention, the terminal information acquisition unit that acquires the position information indicating the position of the communication terminal and the user identification information for identifying the user of the communication terminal in association with each other, the user identification information, and the user identification information. A characteristic that acquires the characteristic information associated with the user identification information acquired by the terminal information acquisition unit by referring to a characteristic information database that is stored in association with the characteristic information indicating the characteristic of the user identified by the user identification information. The advertisement type determination unit that determines the advertisement type associated with the characteristic information acquired by the characteristic information acquisition unit by referring to the information acquisition unit and the advertisement type database that stores the characteristic information and the advertisement type in association with each other, and the above. Provided is an advertisement control device including an output control unit that outputs an advertisement content corresponding to the advertisement type determined by the advertisement type determination unit to a digital signage having a predetermined positional relationship with the position of the communication terminal indicated by the position information. do.

For example, the advertisement control device refers to the signage database that stores the signage identification information for identifying the digital signage and the range information indicating the setting range determined for each digital signage in association with each other, and refers to the location information. The output control unit further includes a selection unit for selecting the signage identification information associated with the range information indicating the setting range including the position indicated by, and the output control unit is an advertisement content for the digital signage specified by the signage ID selected by the selection unit. Is output.

For example, the advertisement control device further includes an estimation unit that estimates the position of the movement destination of the communication terminal based on the change in the position indicated by the position information of the communication terminal, and the selection unit is estimated by the estimation unit. The signage identification information associated with the range information indicating the setting range including the position is selected.

For example, the advertisement control device further includes an estimation unit that estimates the moving direction of the communication terminal based on a change in the position indicated by the position information of the communication terminal, and the selection unit is the communication terminal and the predetermined position. Among a plurality of related digital signage, a signage ID for identifying the digital signage installed in the moving direction estimated by the estimation unit is selected.

For example, the advertisement control device can be used as an estimation unit that estimates the movement speed of the communication terminal based on a change in the position indicated by the position information of the communication terminal, and a digital signage based on the movement speed estimated by the estimation unit. It further includes a content determination unit that determines the advertisement content to be output.

For example, the content determination unit determines the advertisement content that contains more information in the advertisement content as the relative speed between the communication terminal and the digital signage, which is determined based on the movement speed, is slower.

For example, the content determination unit determines the advertisement content of the still image when the relative speed is equal to or more than the threshold value, and determines the advertisement content of the moving image when the relative speed is less than the threshold value.

For example, the advertisement control device further includes an estimation unit that estimates the moving direction of the communication terminal based on a change in the position indicated by the position information of the communication terminal, and the advertisement type determination unit is estimated by the estimation unit. The type of advertisement corresponding to the user of the communication terminal whose movement direction is toward digital signage is determined.

For example, the advertisement type determination unit determines an advertisement type associated with the characteristic information of each user of the plurality of communication terminals having the predetermined positional relationship with the digital signage, and the determined advertisement type is the characteristic of the plurality of users. When associated with the information, the advertisement type associated with the characteristic information of the plurality of users is determined.

For example, the advertisement control device further includes an estimation unit that estimates the position of the movement destination of each of the plurality of communication terminals based on the change in the position of each of the plurality of communication terminals having a predetermined positional relationship with the digital signage. The advertisement type determination unit determines an advertisement type in which the position estimated by the estimation unit is associated with the characteristic information of the user of the communication terminal having the predetermined positional relationship with the digital signage.

In the second aspect of the present invention, the step of associating and acquiring the position information indicating the position of the communication terminal and the user identification information for identifying the user of the communication terminal, which is executed by the computer, and the user identification information , The step of acquiring the characteristic information associated with the acquired user identification information by referring to the characteristic information database that stores the characteristic information indicating the characteristics of the user identified by the user identification information in association with the characteristic information, and the characteristic information. Refers to the advertisement type database that stores the information in association with the advertisement type, and determines the advertisement type associated with the acquired characteristic information, and has a predetermined positional relationship with the position of the communication terminal indicated by the location information. An advertisement control method having a step of outputting advertisement contents corresponding to the advertisement type determined by digital signage.

According to the present invention, there is an effect that the effect of advertising of digital signage can be enhanced.

It is a figure for demonstrating the outline of the 1st Embodiment. It is a figure which shows the functional structure of the digital signage. It is a figure which shows the functional structure of the advertisement control device. It is a figure for demonstrating the function of selecting the digital signage which includes the position indicated by the position information of a communication terminal in the setting range defined for each digital signage. It is a figure which shows an example of the information stored in a characteristic information database. It is a figure which shows an example of the information stored in the advertisement type database. It is a sequence diagram of the process which outputs the advertisement content to digital signage. It is a figure which shows the functional structure of the advertisement control device which concerns on 2nd Embodiment. It is a figure for demonstrating the function of selecting the signage ID associated with the range information which shows the setting range including the estimated position. It is a figure for demonstrating the function of selecting the signage ID for identifying the digital signage installed in the estimated movement direction. It is a figure for demonstrating the function which determines the advertisement type corresponding to the user of a communication terminal which is the direction which the estimated movement direction of a communication terminal goes toward digital signage.

<First Embodiment>
FIG. 1 is a diagram for explaining an outline of the first embodiment. The advertisement control system S includes an advertisement control device 1, a digital signage 2, a communication terminal 3, a characteristic information database 4, and an advertisement type database 5. The advertisement control system S is a system that controls the advertisement output by the digital signage 2.

The advertisement control device 1 is connected to the digital signage 2, the communication terminal 3, the characteristic information database 4, and the advertisement type database 5 via a communication network such as the Internet or a telephone line, and can transmit and receive information. The advertisement control device 1 manages an advertisement that acquires information from another device and outputs it to the digital signage 2.

Digital signage 2 is an information / advertising medium. The digital signage 2 is installed on, for example, a public facility such as a station or an airport, an underpass, a store, or a wall surface of a building, and includes a display unit for displaying an image or characters.

The communication terminal 3 is, for example, a computer such as a smartphone owned by the user U. The communication terminal 3 acquires position information indicating the position of the communication terminal 3. The communication terminal 3 transmits / receives information via the advertisement control device 1 and the base station of the mobile phone network.

The characteristic information database 4 is a database that stores user identification information in association with characteristic information indicating the characteristics of the user identified by the user identification information. The characteristic information is information indicating things that the user is interested in. The information indicating the things that the user is interested in is the preference information that indicates the things that the user likes. The advertisement control device 1 stores the user attribute information specified by the user ID and the user's action history in association with the user ID, and based on the user's attribute information and the user's action history, each user ID Preference information is set in. The user's attribute information is, for example, age, gender, occupation, and address. The user's behavior history is, for example, a purchase history of a product or service, or a history of a visited site. Preference information includes, for example, alcohol, cosmetics, sports, and the like.

The advertisement type database 5 is a database that stores characteristic information in association with an advertisement type indicating the type of advertisement. The advertisement type is classification information for classifying the advertisement target. The classification information is type information indicating the type of goods or services. The type information is, for example, liquor, cosmetics, sports equipment, and the like. The advertisement control device 1 may include a characteristic information database 4 and an advertisement type database 5.
Hereinafter, the flow of processing for outputting the advertisement content to the digital signage 2 will be described.

First, the communication terminal 3 transmits the position information indicating the position of the communication terminal 3 to the advertisement control device 1 in association with the user identification information (hereinafter referred to as a user ID) for identifying the user U of the communication terminal 3. The advertisement control device 1 acquires the location information and the user ID in association with each other from the communication terminal 3 ((1) in FIG. 1). The advertisement control device 1 refers to the characteristic information database 4 and acquires the characteristic information associated with the user ID ((2) in FIG. 1). The advertisement control device 1 refers to the advertisement type database 5 and determines the advertisement type associated with the characteristic information ((3) in FIG. 1).

The advertisement control device 1 provides advertisement content for advertising an advertisement target classified by an advertisement type to a digital signage 2 installed at a position where the user U existing at the position of the communication terminal 3 indicated by the position information can see. Output ((4) in FIG. 1). In FIG. 1, the arrow indicated by the broken line schematically indicates the line of sight of the user U. The advertising content is, for example, a moving image or a still image for advertising the advertising target.

By doing so, the advertisement control device 1 is in a position where the user U can see the advertisement content for advertising the thing that the user U is interested in, which is identified by the user ID acquired from the communication terminal 3. It can be output to the installed digital signage 2. Therefore, the advertisement control device 1 can enhance the effect of the advertisement of the digital signage 2.

[Function of communication terminal 3]
The communication terminal 3 includes, for example, a GPS (Global Positioning System) receiving module, and transmits position information indicating the position of the specified communication terminal 3 based on a signal received from a GPS satellite to the advertisement control device 1. The communication terminal 3 may be located by using pedestrian autonomous navigation (Pedestrian Dead Reckoning; PDR). Specifically, the communication terminal 3 includes a sensor that measures acceleration, and specifies the position of the communication terminal 3 by estimating the movement direction and the movement amount of the communication terminal 3 based on the value measured by the sensor. ..

[Functional configuration of digital signage 2]
FIG. 2 is a diagram showing a functional configuration of the digital signage 2. The digital signage 2 includes a communication unit 21, a display unit 22, a storage unit 23, and a control unit 24. The communication unit 21 is a communication interface for transmitting and receiving information to and from the advertisement control device 1. The communication unit 21 includes, for example, a LAN (Local Area Network) module.

The display unit 22 is, for example, a liquid crystal display. The display unit 22 displays the advertisement content under the control of the control unit 24. The storage unit 23 is a storage medium including a ROM (Read Only Memory), a RAM (Random Access Memory), and the like. The storage unit 23 stores a program executed by the control unit 24. The storage unit 23 may store the advertisement content corresponding to the advertisement type.

The control unit 24 is a computing resource including a processor such as a CPU (Central Processing Unit). The control unit 24 realizes a function of controlling each functional component of the digital signage by executing the program stored in the storage unit 23. The control unit 24 acquires information indicating an advertisement type or advertisement content from the advertisement control device 1 via the communication unit 21.

[Functional configuration of advertisement control device 1]
FIG. 3 is a diagram showing a functional configuration of the advertisement control device 1. The advertisement control device 1 includes a communication unit 11, a storage unit 12, and a control unit 13. The communication unit 11 is a communication interface for transmitting and receiving information to and from the digital signage 2, the communication terminal 3, the characteristic information database 4, and the advertisement type database 5. The communication unit 11 includes, for example, a LAN module. The storage unit 12 is a storage medium including a ROM, a RAM, and the like. The storage unit 12 stores a program executed by the control unit 13.

The control unit 24 is a calculation resource including a processor such as a CPU. By executing the program stored in the storage unit 23, the control unit 24 functions as a terminal information acquisition unit 131, a characteristic information acquisition unit 132, an advertisement type determination unit 133, an output control unit 134, and a selection unit 135. Realize. The terminal information acquisition unit 131 acquires the location information from the communication terminal 3 in association with the user ID.

The selection unit 135 selects a signage ID for specifying the digital signage 2 for outputting the advertisement content. For example, the selection unit 135 selects the signage ID of the digital signage 2 that has a predetermined positional relationship with the position of the communication terminal 3 indicated by the position information acquired by the terminal information acquisition unit 131. The predetermined positional relationship is that the positional relationship between the position of the communication terminal 3 and the position where the digital signage 2 is installed is such that the user U existing at the position of the communication terminal 3 can see the digital signage 2. Specifically, the selection unit 135 selects a signage ID for identifying the digital signage 2 installed at a position that can be seen by the user U existing at the position of the communication terminal 3 indicated by the position information.

The selection unit 135 may select a signage ID for specifying the digital signage 2 including the position of the communication terminal 3 indicated by the position information in the setting range determined for each digital signage 2. For example, the selection unit 135 refers to a signage database that stores the signage ID of the digital signage 2 in association with the range information indicating the setting range determined for each digital signage 2, and sets the position including the position indicated by the position information. Select the signage ID associated with the range information indicating the range.

The setting range defined for each digital signage 2 is a range in which the user U can see the digital signage 2. The range in which the digital signage 2 can be seen is, for example, a range of a predetermined angle centered on the position where the digital signage 2 is installed. The predetermined angle may be appropriately determined according to the performance or specifications of the display unit 22 of the digital signage 2. For example, when the display unit 22 of the digital signage 2 is a liquid crystal display, a predetermined angle is determined according to the viewing angle of the liquid crystal display.

FIG. 4 is a diagram for explaining a function of selecting a digital signage in which the position indicated by the position information of the communication terminal 3 is included in the setting range determined for each digital signage 2. The area A1 indicated by the alternate long and short dash line indicates the setting range defined in the digital signage 2a. The area A2 indicated by the alternate long and short dash line indicates the setting range defined in the digital signage 2b. The white circle P indicates the position of the communication terminal 3 indicated by the position information. The position of the white circle P is included in the area A1. In this case, the selection unit 135 selects the signage ID for identifying the digital signage 2a associated with the range information indicating the area A1 including the position of the white circle P. By doing so, the advertisement control device 1 can output the advertisement content to the digital signage 2 installed at a position where the user U existing at the position of the communication terminal 3 indicated by the position information can see.

When the digital signage 2 is installed at a position higher than the user U existing on the ground, the setting range may be determined based on the height from the ground to the position where the digital signage 2 is installed. For example, the setting range is defined outside the distance determined based on the viewing angle of the digital signage 2 and the height from the ground to the position where the digital signage 2 is installed. By doing so, the advertisement control device 1 is present in the vicinity of the digital signage 2 installed on the wall surface of the building, for example, and attracts the interest of the user who is outside the viewing angle of the digital signage 2. It is possible to output an advertisement that is interesting to the user who is located away from the building and is inside the viewing angle of the digital signage 2 without outputting the advertisement.

Further, when the user U exists at a position farther than the position where the advertisement content output to the digital signage 2 cannot be recognized, the effect of the advertisement can be enhanced even if the advertisement content corresponding to the user U is output to the digital signage 2. Can not. Therefore, the setting range may be a range within a distance in which the user U can recognize the advertisement content output to the digital signage 2. The distance at which the advertisement content can be recognized is a distance at which the user U can read the information included in the advertisement output to the digital signage 2. The distance at which the information can be read is, for example, the distance at which the user U can read the characters displayed on the display unit 22 of the digital signage 2. By doing so, the advertisement control device 1 can output the advertisement corresponding to the user U existing within a recognizable distance of the advertisement content output to the digital signage 2.

The characteristic information acquisition unit 132 refers to the characteristic information database 4 and acquires the characteristic information associated with the user ID acquired by the terminal information acquisition unit 131. FIG. 5 is a diagram showing an example of information stored in the characteristic information database 4. As shown in FIG. 5, the characteristic information database 4 stores the user ID and the characteristic information in association with each other.

Subsequently, the advertisement type determination unit 133 determines the advertisement type associated with the characteristic information acquired by the characteristic information acquisition unit 132 with reference to the advertisement type database 5. FIG. 6 is a diagram showing an example of information stored in the advertisement type database 5. As shown in FIG. 6, the advertisement type database 5 stores the characteristic information and the advertisement type in association with each other.

The output control unit 134 causes the digital signage 2 having a predetermined positional relationship with the position of the communication terminal 3 indicated by the position information to output the advertisement content corresponding to the advertisement type determined by the advertisement type determination unit 133. Specifically, the output control unit 134 causes the digital signage 2 specified by the signage ID selected by the selection unit 135 to output the advertisement content.

The output control unit 134 causes the digital signage 2 to output the advertisement content corresponding to the advertisement type determined by the advertisement type determination unit 133. For example, the output control unit 134 outputs the advertisement content for advertising the advertisement target classified by the advertisement type. Specifically, in the output control unit 134, the terminal information acquisition unit 131 acquires the user ID "U001", the characteristic information acquisition unit 132 acquires the characteristic information "liquor" associated with "U001", and the advertisement type. When the determination unit 133 determines the advertisement type "liquor" associated with the characteristic information "liquor", the advertisement content for advertising the advertisement type "liquor" is output.

The output control unit 134 transmits the advertisement type when the storage unit 23 of the digital signage 2 stores the advertisement content corresponding to the advertisement type. When the digital signage 2 receives an advertisement type from the advertisement control device 1, it refers to the storage unit 23 and causes the display unit 22 to display the advertisement content corresponding to the received advertisement type. By doing so, when the advertisement control device 1 transmits the advertisement type to the digital signage 2, the advertisement content can be output to the digital signage 2. Therefore, the advertisement control device 1 can cause the digital signage 2 to output the advertisement content even when the communication band is limited.

Further, the output control unit 134 may acquire the advertisement content corresponding to the advertisement type and transmit the acquired advertisement content to the digital signage 2. The output control unit 134 acquires, for example, the advertisement content associated with the advertisement type from the server of the advertisement business operator that provides the advertisement content. Specifically, the advertisement control device 1 transmits the advertisement type to the server of the advertisement business operator, and acquires the advertisement content transmitted by the server of the advertisement business operator. In this way, the advertisement control device 1 can appropriately acquire the advertisement content corresponding to the advertisement type from the advertisement business operator. Therefore, the advertisement control device 1 can output the advertisement content that the advertisement business wants to output to the digital signage 2.

When the advertisement content is stored in the storage unit 12, the output control unit 134 may acquire the advertisement content corresponding to the advertisement type stored in the storage unit 12. By doing so, the advertisement control device 1 does not need to acquire the advertisement content from the server of the advertisement business operator, so that it does not take time to acquire the advertisement content. Therefore, the advertisement control device 1 advertises the time required from the acquisition of the signage ID and the user ID in association with each other to the output of the advertisement content to the digital signage 2 specified by the signage ID from the server of the advertisement company. It can be shorter than when retrieving content.

When there are a plurality of users who can see the digital signage 2, in order to enhance the effectiveness of the advertisement, the digital signage 2 may output more interesting advertisements of the user U. In this case, the advertisement control device 1 determines the advertisement type associated with the characteristic information of a plurality of users. Hereinafter, specific processing will be described.

The advertisement type determination unit 133 determines the advertisement type associated with the characteristic information of the user U of each of the plurality of communication terminals 3 having a predetermined positional relationship with the digital signage 2. For example, the advertisement type determination unit 133 determines the advertisement type associated with the characteristic information of the user U of each of the plurality of communication terminals 3 existing at a position where the digital signage 2 can be seen. Specifically, the advertisement type determination unit 133 uses the characteristic information of the user U of the communication terminal 3 in which the position of the communication terminal 3 is included in the setting range set for each digital signage 2 among the plurality of communication terminals 3. Determine the associated ad type.

Next, the advertisement type determination unit 133 determines whether or not the determined advertisement type is associated with the characteristic information of the plurality of users U. Then, when the determined advertisement type is associated with the characteristic information of the plurality of users U, the advertisement type determination unit 133 sets the advertisement type associated with the characteristic information of the plurality of users U with the plurality of communication terminals 3 at a predetermined position. It is determined as the type of advertisement to be output to the related digital signage 2.

By doing so, when there are a plurality of users U who can see the digital signage 2, the advertisement control device 1 can output more interesting advertisements of the user U to the digital signage 2. Therefore, the advertisement control device 1 can enhance the effect of the advertisement of the digital signage 2.

Hereinafter, the flow of processing for outputting the advertisement content to the digital signage 2 will be described. FIG. 7 is a sequence diagram of processing for outputting the advertisement content to the digital signage 2. First, the communication terminal 3 acquires the position information indicating the position of the communication terminal 3 and transmits the acquired position information to the advertisement control device 1 in association with the user ID for identifying the user U of the communication terminal 3. (Step S1).

The advertisement control device 1 selects a signage ID for identifying the digital signage 2 having a predetermined positional relationship with the position of the communication terminal 3 indicated by the acquired position information (step S2). The advertisement control device 1 refers to the characteristic information database 4 and acquires the characteristic information associated with the user ID (step S3). The advertisement control device 1 refers to the advertisement type database 5 and determines the advertisement type associated with the characteristic information (step S4). The advertisement control device 1 may execute steps S3 and S4 before executing step S2. The advertisement control device 1 transmits the determined advertisement type to the digital signage 2 (step S5).

When the digital signage 2 receives the advertisement type from the advertisement control device 1, the digital signage 2 refers to the storage unit 23 and outputs the advertisement content corresponding to the received advertisement type to the display unit 22 (step S6). By doing so, when the advertisement control device 1 transmits the advertisement type to the digital signage 2, the advertisement content can be output to the digital signage 2.

[Effect of Advertising Control Device 1 According to First Embodiment]
In this way, the advertisement control device 1 acquires the position information indicating the position of the communication terminal 3 and the user ID for identifying the user U of the communication terminal 3 from the communication terminal 3. The advertisement control device 1 refers to the characteristic information database to acquire the characteristic information associated with the user ID, and refers to the advertisement type database to determine the advertisement type associated with the characteristic information. Then, the advertisement control device 1 causes the digital signage 2 installed at a position where the user U can see the advertisement content corresponding to the advertisement type.

By doing so, in the advertisement control device 1, the user U advertises the advertisement content classified by the advertisement type associated with the characteristic information indicating the thing that the user U of the communication terminal 3 is interested in. It can be output to the digital signage 2 installed at a position where it can be seen. Therefore, the advertisement control device 1 can cause the digital signage 2 that can be viewed by the user U to output the advertisement content that the user U is interested in, so that the effectiveness of the advertisement of the digital signage 2 can be enhanced.

<Second Embodiment>
Depending on the moving state of the user U, the amount of digital signage 2 that the user U can see or the amount of information that can be recognized changes. In order to enhance the effectiveness of the advertisement of the digital signage 2, it is necessary to output the advertisement in a manner that easily attracts the interest of the user U in response to the moving state of the user U.

Therefore, the advertisement control device 1 according to the second embodiment regards the moving state of the communication terminal 3 as the moving state of the user U of the communication terminal 3, and communicates based on the position information indicating the position of the communication terminal 3. The moving state of the terminal 3 is estimated. Then, the advertisement control device 1 causes the digital signage 2 selected according to the estimated movement state to output the advertisement determined according to the movement state. By doing so, the advertisement control device 1 can output the advertisement content to the digital signage 2 in a manner that easily attracts the interest of the user, so that the effectiveness of the advertisement of the digital signage 2 can be enhanced.

[Functional configuration of the advertisement control device 1 according to the second embodiment]
FIG. 8 is a diagram showing a functional configuration of the advertisement control device 1 according to the second embodiment. Hereinafter, the points different from the advertisement control device 1 according to the first embodiment will be described, and the same points will be omitted as appropriate. The control unit 13 of the advertisement control device 1 according to the second embodiment realizes the functions as the estimation unit 136 and the content determination unit 137 by executing the program stored in the storage unit 12.

The estimation unit 136 estimates the moving state of the communication terminal 3 based on the change in the position indicated by the position information. For example, the estimation unit 136 estimates the moving state based on the position information indicating the first position at the first time and the position information indicating the second position at the second time after the first time. The estimation unit 136 estimates the moving speed of the communication terminal 3 based on, for example, the time difference between the first time and the second time and the positional relationship between the first position and the second position. The moving speed is a vector including the moving direction and the moving speed. Then, the estimation unit 136 estimates the position of the movement destination of the communication terminal 3 based on the movement speed estimated based on the change in the position indicated by the position information.

The estimation unit 136 may estimate whether or not the communication terminal 3 is moving as a moving state based on the change in the position indicated by the position information. For example, the estimation unit 136 determines that the distance between the first position at the first time and the second position at the second time is equal to or less than the movement determination threshold value for determining whether or not the communication terminal 3 has moved. It is determined that 3 has not moved. The movement determination threshold value is determined by the accuracy of the position information acquired by the communication terminal 3. The accuracy of the position information is determined by, for example, the GPS positioning accuracy when the communication terminal 3 includes the GPS receiving module.

The selection unit 135 selects a signage ID for identifying the digital signage 2 that has a predetermined positional relationship with the position of the movement destination of the communication terminal 3 estimated by the estimation unit 136. For example, the selection unit 135 selects the signage ID associated with the range information indicating the setting range including the position estimated by the estimation unit 136.

FIG. 9 is a diagram for explaining a function of selecting a signage ID associated with range information indicating a setting range including an estimated position. The area A1 indicated by the alternate long and short dash line indicates the setting range defined in the digital signage 2a. The area A2 indicated by the alternate long and short dash line indicates the setting range defined in the digital signage 2b. The white circle Pa indicates the position of the communication terminal 3 indicated by the position information.

The white circle Pb indicates the position of the movement destination of the communication terminal 3 estimated by the estimation unit 136. The position of the white circle Pb is included in the area A2. In this case, the selection unit 135 selects the signage ID for identifying the digital signage 2b associated with the range information indicating the area A2 including the position of the white circle Pb. By doing so, the advertisement control device 1 can output the advertisement content to the digital signage 2 installed at a position where the user U estimated to move to the position estimated by the estimation unit 136 can see. ..

(Process to output advertisement to digital signage 2 installed in the direction of user U)
If the digital signage 2 can output an advertisement that attracts the interest of the user U toward the digital signage 2, the effectiveness of the advertisement of the digital signage 2 can be enhanced. Therefore, the advertisement control device 1 causes the digital signage 2 installed in the estimated movement direction of the user U to output an advertisement that the user U who has estimated the movement direction is interested in. Hereinafter, a process of outputting an advertisement to the digital signage 2 installed in the direction in which the user U is heading will be described.

The storage unit 12 stores the installation position information indicating the installation position where the digital signage 2 is installed and the signage ID of the digital signage 2 installed at the installation position in association with each other. The selection unit 135 identifies the digital signage 2 installed in the moving direction estimated by the estimation unit 136, starting from the position of the communication terminal 3 among the plurality of digital signage 2 having a predetermined positional relationship with the communication terminal 3. Select the signage ID for. For example, the estimation unit 136 sets the signage ID associated with the installation position information indicating the installation position included in a predetermined angle range centered on the movement direction estimated by the estimation unit 136 with the position of the communication terminal 3 as the apex. select.

FIG. 10 is a diagram for explaining a function of selecting a signage ID for identifying the digital signage 2 installed in the estimated moving direction. The white circles P1, P2 and P3 indicate the positions of the communication terminals 3, and it is assumed that the white circles P1, P2 and P3 are acquired in this order. The arrow D indicates the estimated movement direction of the communication terminal 3. In this case, the selection unit 135 selects the signage ID of the digital signage 2a installed in the moving direction indicated by the arrow D, and does not select the signage ID of the digital signage 2b installed in the moving direction indicated by the arrow D.

By doing so, the advertisement control device 1 can output the advertisement content to the digital signage 2 installed in the direction in which the moving user U is heading. Therefore, the advertisement control device 1 can output the advertisement content to the digital signage 2 installed in front of the user U, so that the effect of the advertisement of the digital signage 2 can be enhanced.

(Process to output an advertisement that attracts the interest of user U toward digital signage 2)
It is possible to enhance the effectiveness of the advertisement of the digital signage 2 by outputting the advertisement that attracts the interest of the user U toward the digital signage 2 rather than outputting the advertisement that attracts the interest of the user U that moves away from the digital signage 2. Therefore, the advertisement control device 1 determines the advertisement type associated with the characteristic information of the user U heading for the digital signage 2, and causes the digital signage 2 to output an advertisement that attracts the interest of the user U heading for the digital signage 2. May be good. Hereinafter, a specific description will be given.

The advertisement type determination unit 133 determines the advertisement type according to the movement state of the communication terminal 3 estimated by the estimation unit 136. For example, the advertisement type determination unit 133 determines the advertisement type corresponding to the user U of the communication terminal 3 in which the movement direction of the communication terminal 3 estimated by the estimation unit 136 is the direction toward the digital signage 2. Specifically, the advertisement type determination unit 133 determines the advertisement type associated with the characteristic information associated with the user ID of the communication terminal 3 in which the movement direction estimated by the estimation unit 136 is the direction toward the digital signage 2. do. More specifically, when the advertisement type determination unit 133 determines that the position where the digital signage 2 is installed exists in the movement direction of the communication terminal 3 estimated by the estimation unit 136, the characteristic information of the user U of the communication terminal 3 is determined. Determine the ad type associated with.

FIG. 11 is a diagram for explaining a function of determining an advertisement type corresponding to a user U of the communication terminal 3 in which the estimated movement direction of the communication terminal 3 is a direction toward the digital signage 2. The white circles P1, P2 and P3 indicate the positions of the communication terminals 3a, and it is assumed that the white circles P1, P2 and P3 are acquired in this order. The arrow D1 indicates the moving direction of the communication terminal 3a estimated by the estimation unit 136. The white circles Q1, Q2 and Q3 indicate the positions of the communication terminals 3b, and it is assumed that the white circles Q1, Q2 and Q3 are acquired in this order. The arrow D2 indicates the moving direction of the communication terminal 3b estimated by the estimation unit 136.

In FIG. 11, the advertisement type determination unit 133 determines that the position where the digital signage 2 is installed exists at the tip of the arrow D1 which is the movement direction of the communication terminal 3a estimated by the estimation unit 136, and the user U of the communication terminal 3a. Determine the ad type associated with the characteristic information of. On the other hand, the advertisement type determination unit 133 determines that the position where the digital signage 2 is installed does not exist at the tip of the arrow D2 which is the movement direction of the communication terminal 3b estimated by the estimation unit 136, and the user U of the communication terminal 3b determines. Do not determine the ad type associated with the characteristic information.

By doing so, the advertisement control device 1 can determine the advertisement type associated with the characteristic information of the user U heading for the digital signage 2, so that the advertisement that attracts the interest of the user U heading for the digital signage 2 can be displayed. Output to digital signage 2.

(Process to output an advertisement that attracts the interest of user U, which is presumed to move to a position where digital signage 2 can be seen)
An advertisement that attracts the user U who is estimated to move to a position where the digital signage 2 can be seen, rather than an advertisement that attracts the user U who is estimated to move to a position where the digital signage 2 cannot be seen. The effect of the advertisement of the digital signage 2 can be enhanced by outputting. Therefore, the advertisement control device 1 estimates the position of the movement destination of each of the plurality of communication terminals 3, and the estimated position of the movement destination is the position where the digital signage 2 can be seen. The advertising content to be drawn is output to the digital signage 2. Hereinafter, a specific description will be given.

The estimation unit 136 estimates the position of the movement destination of each of the plurality of communication terminals 3 based on the change in the position of each of the plurality of communication terminals 3. The advertisement type determination unit 133 determines whether or not the estimated position has a predetermined positional relationship with the digital signage 2 for each of the plurality of communication terminals 3 for which the estimation unit 136 has estimated the position of the movement destination. For example, the advertisement type determination unit 133 determines whether or not the estimated destination position for each of the plurality of communication terminals 3 is a position where the digital signage 2 can be seen. Specifically, the advertisement type determination unit 133 determines whether or not each of the positions of the plurality of communication terminals 3 is included in the setting range set for each digital signage 2. The advertisement type determination unit 133 determines the advertisement type associated with the characteristic information of the user U of the communication terminal 3 that has determined that the estimated position has a predetermined positional relationship with the digital signage 2.

By doing so, the advertisement control device 1 can output an advertisement that attracts the interest of the user U, who is presumed to be able to see the digital signage 2. Therefore, the advertisement control device 1 can enhance the effect of the advertisement of the digital signage 2.

The estimation unit 136 may estimate the moving state of each of the plurality of communication terminals 3 having a predetermined positional relationship with the digital signage 2 among the plurality of communication terminals 3. For example, the estimation unit 136 moves the destinations of the plurality of communication terminals 3 having a predetermined positional relationship with the digital signage 2 based on the change in the positions of the plurality of communication terminals 3 having a predetermined positional relationship with the digital signage 2. Estimate the position of. Specifically, the estimation unit 136 estimates the position of the movement destination of each of the plurality of communication terminals 3 existing at the position where the digital signage 2 can be seen. More specifically, the estimation unit 136 estimates the position of the movement destination of each of the plurality of communication terminals 3 whose position of the communication terminal 3 is included in the setting range set for each digital signage 2.

By doing so, the estimation unit 136 does not maintain a predetermined positional relationship with the communication terminal 3 that maintains the predetermined positional relationship among the plurality of communication terminals 3 that have a predetermined positional relationship with the digital signage 2. The communication terminal 3 can be specified. Therefore, the advertisement control device 1 can make the digital signage 2 output an advertisement that attracts the interest of the user U of the communication terminal 3 that is determined to maintain a predetermined positional relationship. Therefore, the advertisement control device 1 can output an advertisement that attracts the interest of the user U, which is presumed to remain in a position where the digital signage 2 can be seen, so that the effect of the advertisement can be enhanced.

(Process to determine the advertising content to be output)
The longer the user U sees the advertisement content output to the digital signage 2, the more information the user U can recognize, and the shorter the time the user U sees the advertisement content, the less the amount of information the user U can recognize. Therefore, it is necessary to determine the amount of information included in the advertisement content to be output to the digital signage 2 according to the time when the user U views the advertisement content. Therefore, the advertisement control device 1 determines the advertisement content to be output to the digital signage 2 according to the time during which the advertisement content can be viewed.

The content determination unit 137 determines the advertisement content corresponding to the advertisement type determined by the advertisement type determination unit 133 based on the movement state of the communication terminal 3 estimated by the estimation unit 136. Specifically, the content determination unit 137 determines the advertisement content to be output to the digital signage 2 based on the moving speed of the communication terminal 3 estimated by the estimation unit 136. For example, the content determination unit 137 specifies the relative speed between the communication terminal 3 and the digital signage 2 based on the moving speed. Next, the content determination unit 137 determines the advertisement content having a large amount of information included in the advertisement content because the slower the specified relative speed, the longer the time during which the user U can see the digital signage 2. Specifically, the content determination unit 137 determines the advertisement content of the still image when the relative speed is equal to or more than a predetermined threshold value, and determines the advertisement content of the moving image when the relative speed is less than the predetermined threshold value.

The threshold value is an information amount determination threshold value that determines the amount of information contained in the advertising content. The advertisement type determination unit 133 may determine the information amount determination threshold value based on the time from when the communication terminal 3 has a predetermined positional relationship with the digital signage 2 until the communication terminal 3 loses the predetermined positional relationship based on the relative speed. good. The time from when the predetermined positional relationship is reached to when the predetermined positional relationship is lost cannot be seen, for example, after the position of the communication terminal 3 becomes a position where the user U can see the digital signage 2. It is the time to reach the position. Further, the information amount determination threshold value may be set based on the time from when the position of the communication terminal 3 is included in the setting range set for each digital signage 2 until it is not included in the setting range.

By doing so, the advertisement control device 1 can provide a large amount of information to the user U who spends a long time viewing the advertisement content because the advertisement containing a large amount of information is output to the digital signage 2. Further, since the advertisement control device 1 causes the user U, who has a short viewing time of the advertisement content, to output the advertisement containing less information to the digital signage 2, the advertisement that the user U can easily recognize can be output.

[Effect of Advertising Control Device 1 According to Second Embodiment]
As described above, the advertisement control device 1 according to the second embodiment regards the moving state of the communication terminal 3 as the moving state of the user U of the communication terminal 3 and uses the position information indicating the position of the communication terminal 3 as the position information. Based on this, the moving state of the communication terminal 3 is estimated. Then, the advertisement control device 1 causes the digital signage 2 to output the advertisement content in a manner corresponding to the estimated movement state. By doing so, the advertisement control device 1 can output the advertisement content to the digital signage 2 in a manner that easily attracts the interest of the user, so that the effectiveness of the advertisement of the digital signage 2 can be enhanced.

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes can be made within the scope of the gist thereof. be. For example, the specific embodiment of the distribution / integration of the device is not limited to the above embodiment, and all or a part thereof may be functionally or physically distributed / integrated in any unit. Can be done. Also included in the embodiments of the present invention are new embodiments resulting from any combination of the plurality of embodiments. The effect of the new embodiment produced by the combination has the effect of the original embodiment together.

1 Advertising control device 2 Digital signage 3 Communication terminal 4 Characteristic information database 5 Advertising type database 11 Communication unit 12 Storage unit 13 Control unit 21 Communication unit 22 Display unit 23 Storage unit 24 Control unit 131 Terminal information acquisition unit 132 Characteristic information acquisition unit 133 Advertisement type determination unit 134 Output control unit 135 Selection unit 136 Estimating unit 137 Content determination unit S Advertisement control system

Claims (13)

A terminal information acquisition unit that acquires a position information indicating the position of a communication terminal in association with a user identification information for identifying a user of the communication terminal, and a terminal information acquisition unit.
The user identification information associated with the user identification information acquired by the terminal information acquisition unit is referred to by referring to the characteristic information database that stores the user identification information in association with the characteristic information indicating the characteristics of the user identified by the user identification information. The characteristic information acquisition unit that acquires characteristic information and
With reference to the advertisement type database that stores the characteristic information and the advertisement type in association with each other, the advertisement type determination unit that determines the advertisement type associated with the characteristic information acquired by the characteristic information acquisition unit, and the advertisement type determination unit.
An output control unit that causes a digital signage having a predetermined positional relationship with the position of the communication terminal indicated by the position information to output advertisement content corresponding to the advertisement type determined by the advertisement type determination unit.
Equipped with a,
The advertisement type determination unit determines the amount of information contained in the advertisement content based on the time from when the predetermined positional relationship is reached until the predetermined positional relationship is lost.
Advertising control device. Refer to the signage database that stores the signage identification information for identifying the digital signage in association with the range information indicating the set range which is the range of the angle determined according to the viewing angle of the display unit of the digital signage. Further, a selection unit for selecting the signage identification information associated with the range information indicating the setting range including the position indicated by the position information is provided.
The output control unit causes the digital signage specified by the signage identification information selected by the selection unit to output the advertisement content.
The advertisement control device according to claim 1. Settings determined based on the signage identification information for identifying the digital signage, the viewing angle of the display unit of the digital signage for each digital signage, and the height from the ground to the position where the digital signage is installed. Further, a selection unit for selecting the signage identification information associated with the range information indicating the set range including the position indicated by the position information is further provided by referring to the signage database that stores the signage database in association with the range information indicating the range.
The output control unit causes the digital signage specified by the signage identification information selected by the selection unit to output the advertisement content.
The advertisement control device according to claim 1. Further, an estimation unit for estimating the position of the movement destination of the communication terminal based on the change in the position indicated by the position information of the communication terminal is provided.
The selection unit selects the signage identification information associated with the range information indicating the setting range including the position estimated by the estimation unit.
The advertisement control device according to claim 2 or 3. Further, an estimation unit for estimating the moving direction of the communication terminal based on the change in the position indicated by the position information of the communication terminal is provided.
The selection unit selects a signage ID for identifying the digital signage installed in the moving direction estimated by the estimation unit from among a plurality of digital signages having a predetermined positional relationship with the communication terminal.
The advertisement control device according to any one of claims 2 to 4. Further provided with a content determination unit that determines the advertisement content to be output to the digital signage based on the moving speed of the communication terminal.
The advertisement control device according to any one of claims 1 to 5. It is provided with an estimation unit that estimates the moving speed of the communication terminal based on the change in the position indicated by the position information of the communication terminal.
The content determination unit determines the advertisement content based on the moving speed estimated by the estimation unit.
The advertisement control device according to claim 6. The content determination unit determines the advertisement content that contains more information in the advertisement content as the relative speed between the communication terminal and the digital signage, which is determined based on the movement speed, is slower.
The advertisement control device according to claim 7. The content determination unit determines the advertisement content of the still image when the relative speed is equal to or more than the threshold value, and determines the advertisement content of the moving image when the relative speed is less than the threshold value.
The advertisement control device according to claim 8. Further, an estimation unit for estimating the moving direction of the communication terminal based on the change in the position indicated by the position information of the communication terminal is provided.
The advertisement type determination unit determines an advertisement type corresponding to a user of a communication terminal whose movement direction estimated by the estimation unit is a direction toward digital signage.
The advertisement control device according to any one of claims 1 to 9. The advertisement type determination unit determines an advertisement type associated with the characteristic information of each user of the plurality of communication terminals having a predetermined positional relationship with the digital signage, and the determined advertisement type becomes the characteristic information of the plurality of users. When associated, the advertisement type associated with the characteristic information of the plurality of users is determined.
The advertisement control device according to any one of claims 1 to 10. Further, an estimation unit for estimating the position of the movement destination of each of the plurality of communication terminals based on the change in the position of each of the plurality of communication terminals having a predetermined positional relationship with the digital signage is provided.
The advertisement type determination unit determines an advertisement type in which the position estimated by the estimation unit is associated with the characteristic information of the user of the communication terminal having the predetermined positional relationship with the digital signage.
The advertisement control device according to any one of claims 1 to 11. Computer runs,
A step of associating and acquiring position information indicating the position of a communication terminal with user identification information for identifying a user of the communication terminal, and
A step of acquiring the characteristic information associated with the acquired user identification information by referring to a characteristic information database that stores the user identification information in association with the characteristic information indicating the characteristics of the user identified by the user identification information. When,
The step of determining the advertisement type associated with the acquired characteristic information by referring to the advertisement type database that stores the characteristic information and the advertisement type in association with each other.
A step of outputting the advertisement content corresponding to the advertisement type determined by the digital signage having a predetermined positional relationship with the position of the communication terminal indicated by the position information, and
A step of determining the amount of information contained in the advertising content based on the time from when the predetermined positional relationship is reached to when the predetermined positional relationship is lost.
Advertising control method with.

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