JP7017701B2 - Information processing equipment, information processing systems, control methods and programs - Google Patents

Description

The present invention relates to a technique for analyzing evaluations of products and services transmitted on SNS and the like, and promoting based on the analysis results.

In recent years, in Internet advertising, there are many behavioral targeting advertisements that analyze the behavior of a visitor on the site to be operated, infer hobbies / preferences, and carry out promotion suitable for the visitor.

However, it is not easy to get a direct reference from the user because it is only possible to infer interests from the behavior within the site.

On the other hand, with the development of SNS, a mechanism for promotion has been provided by a provider of SNS services.

In the promotion of SNS, it is possible to promote to users who are pre-classified by hobbies / preferences, age / gender, etc., based on profiling by the SNS service provider.

However, as for the target of promotion, it is only possible to specify hobbies / preferences in large units such as "photographs" and "cars", and we are not considering promotion or purchase for users who have already purchased the product. There is a problem of performing ineffective promotion such as promotion to users.

Therefore, as a method for performing effective promotion, a technique for quantifying preferences and classifying users based on the frequency of appearance of a specific keyword in a post has been shown for the purpose of carrying out promotion (see, for example, Patent Document 1). ..

In addition, customers are determined based on location information, and customers are classified and classified according to various attributes such as the number of visits to target stores and competing stores, customer data such as POS, or purchase presence / absence determined from SNS comments. A technique for determining a promotion method according to a result is shown (see, for example, Patent Document 2).

Japanese Unexamined Patent Publication No. 2015-164008 Japanese Unexamined Patent Publication No. 2013-246747

However, in the system described in Patent Document 1, whether or not the user has purchased the product is not taken into consideration, and as a result of the classification, there is a problem that the user who has already purchased the product is included in the promotion target.

In the system described in Patent Document 2, there is a problem that the purchase of a product and the interest and interest in the product are taken into consideration, but the purchase time, related products, and competing products are not taken into consideration.

An object of the present invention is to provide a mechanism for effectively promoting a user with respect to an object to be promoted.

The first invention for solving the above-mentioned problems is an analysis means for analyzing a user's purchase with respect to a promotion target using information posted by the user , and an analysis of the analysis means. Based on the result, an output means for outputting information related to the promotion to a user who has not purchased the target for the promotion and who has posted a post related to the purchase of the target of the same category as the target for the promotion. It is characterized by having.

A second invention for solving the above problems is an information processing system including a client terminal for outputting an analysis result of a post and an information processing device connected via a network, and the client terminal. The information processing apparatus includes a receiving means for receiving information related to the promotion transmitted by the transmitting means of the information processing apparatus and an output means for outputting the information related to the promotion received by the receiving means. Using the information posted by the user , the analysis means for analyzing the purchase of the user for the promotion target and the target for promotion are purchased based on the analysis result of the analysis means. It is characterized by comprising a transmission means for transmitting information related to the promotion to a user who is not a user and who has posted a purchase related to a target of the same category as the target to be promoted .

A third invention for solving the above problem is a control method of an information processing device that analyzes a user 's post, and the information processing device is intended for a target to be promoted by using the information posted by the user . Based on the analysis step that analyzes the purchase of the user and the analysis result of the analysis step, the user who has not purchased the target for the promotion and is classified into the same category as the target for the promotion. It is characterized by executing an output step of outputting information related to promotion to a user who has posted a purchase related to the target of .

A fourth invention for solving the above-mentioned problems is an analysis means for analyzing a computer regarding the purchase of the user for a target to be promoted by using the information posted by the user, and the analysis means. Based on the analysis result of, the information related to the promotion is output to the user who has not purchased the target for the promotion and has posted the purchase related to the target of the same category as the target for the promotion. A program to function as an output means.

A fifth invention for solving the above problems is a control method for an information processing system including a client terminal for outputting an analysis result of a post and an information processing device connected via a network. The client terminal executes a reception step of receiving information related to the promotion transmitted by the transmission step of the information processing apparatus and an output step of outputting the information related to the promotion received by the reception step, and the information is described. The processing device uses the information posted by the user to analyze the purchase of the user for the target to be promoted, and the target to be promoted based on the analysis result of the analysis step . It is characterized by executing a transmission step of transmitting information related to the promotion to a user who has not purchased the information and who has posted a purchase related to the target of the same category as the target of the promotion . ..

According to the present invention, there is an effect that an effective promotion can be performed for a user with respect to a target to be promoted.

It is a block diagram which shows the schematic structure of the information processing system which concerns on embodiment of this invention. It is a block diagram which shows the schematic structure of the hardware of the information processing apparatus which concerns on embodiment of this invention. It is a flowchart which shows the collection and analysis processing of the post in the SNS site executed by the information processing system in embodiment of this invention. It is a flowchart which shows the SNS post collection process executed by the information processing system in embodiment of this invention. It is a block diagram which shows the structure of the setting storage area in embodiment of this invention. It is a block diagram which shows the structure of the SNS data storage area in embodiment of this invention. It is a block diagram which shows the structure of the search condition table in embodiment of this invention. It is a block diagram which shows the structure of the posting table in embodiment of this invention. It is a flowchart which shows the purchase / examination detection process executed in the information processing system in embodiment of this invention. It is explanatory drawing which shows an example of the result of the morphological analysis and the dependency analysis with respect to the post in embodiment of this invention. It is a block diagram which shows the structure of the purchase / examination predicate table in embodiment of this invention. It is a block diagram which shows the structure of the predicate attribute table in embodiment of this invention. It is a block diagram which shows the structure of the purchase / examination information storage area in embodiment of this invention. It is a block diagram which shows the structure of the purchase / examination information table in embodiment of this invention. It is a block diagram which shows the structure of the product table in embodiment of this invention. It is a block diagram which shows the structure of the product class table in embodiment of this invention. It is a flowchart which shows the evaluation expression detection process executed in the information processing system in embodiment of this invention. It is a block diagram which shows the structure of the evaluation expression table in embodiment of this invention. It is explanatory drawing which shows an example of the result of the morphological analysis and the dependency analysis with respect to the post in embodiment of this invention. It is a block diagram which shows the structure of the user evaluation table in embodiment of this invention. It is a flowchart which shows the advertisement processing which carries out the promotion of a specific product executed by the information processing system in embodiment of this invention. It is a flowchart which shows the promotion target user candidate acquisition process for the specific product executed by the information processing system in embodiment of this invention. It is a block diagram which shows the structure of the publication screen which concerns on embodiment of this invention. It is a flowchart which shows the advertisement processing which carries out the promotion of a specific product executed by the information processing system in embodiment of this invention. It is a block diagram which shows the structure of the setting storage area in embodiment of this invention. It is a block diagram which shows the structure of the premise product table in embodiment of this invention. It is a flowchart which shows the advertisement processing in the case of performing promotion for each user executed in the information processing system in embodiment of this invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
"First embodiment"

Next, the first embodiment of the present invention will be described.

FIG. 1 is a diagram showing an example of the configuration of the information processing system 100 of the present invention.

In the information processing system 100, when the information processing device 110 and the information processing device 110 are set about the information acquisition method and the promotion method, and when the posting is performed based on the analysis / analysis result of the post on the SNS site 130. The analyst terminal 120 for inputting instructions as appropriate is configured to be connected via a local area network.

Further, in the information processing system 100, the information processing apparatus 110 is connected to an external network and is configured to be connectable to an SNS site 130 that provides an SNS service.

Based on the settings input from the analyst terminal 120, the information processing apparatus 110 sets the collection conditions and the like for collecting posts and the like from the SNS site 130 in the setting unit 101.

The setting storage area 102 stores collection conditions for collecting posts and the like from the SNS site 130, and the SNS post collection unit 103 collects posts and the like from the SNS site 130 based on the collection conditions and stores the SNS data. The area 104 stores posts and the like collected by the SNS post collection unit 103.

The purchase / examination information detection unit 105 analyzes posts and the like stored in the SNS data storage area 104, and analyzes the purchase status of the user's product such as the posting user has purchased or is considering purchasing the product. Further, the evaluation of the product is analyzed, and the purchase / examination information storage area 106 stores the analysis result in the purchase / examination information detection unit 105.

The advertising unit 107 generates information for promoting the purchase of the product according to the result of analyzing the product stored in the purchase / examination information storage area 106.

The details of each function will be described when the process is described in the flowchart described later.

Hereinafter, the hardware configuration of the information processing apparatus applicable to the information processing apparatus 110 and the analyst terminal 120 shown in FIG. 1 will be described with reference to FIG.

FIG. 2 is a block diagram showing a hardware configuration of the information processing device 110 and the information processing device applicable to the analyst terminal 120 shown in FIG.

In FIG. 2, 201 is a CPU that comprehensively controls each device and controller connected to the system bus 204.

Further, the ROM 202 or the external memory 211 is necessary to realize a function executed by a BIOS (Basic Input / Output System) or an operating system program (hereinafter, OS) which is a control program of the CPU 201, and each server or each PC. Various programs described later are stored.

Reference numeral 203 denotes a RAM, which functions as a main memory, a work area, and the like of the CPU 201. The CPU 201 realizes various operations by loading a program or the like necessary for executing a process from the ROM 202 or the external memory 211 into the RAM 203 and executing the loaded program.

Further, 205 is an input controller, which controls input from a keyboard (KB) 209, a pointing device such as a mouse (not shown), or the like. Reference numeral 206 denotes a video controller, which controls the display on a display such as a display 210.

Although the display 210 is described in FIG. 2, the display may be not only a CRT but also a display such as a liquid crystal display. These are used by the administrator as needed.

The 207 is a memory controller that can be used in an external storage device (hard disk (HD)) that stores boot programs, various applications, font data, user files, edit files, various data, etc., a flexible disk (FD), or a PCMCIA card slot. It controls access to an external memory 211 such as a CompactFlash® memory connected via an adapter.

Reference numeral 208 denotes a communication I / F controller, which connects and communicates with an external device via an external network, and executes communication control processing in the external network. For example, communication using TCP / IP is possible.

The CPU 201 enables display on the display 210 by, for example, executing an outline font expansion (rasterization) process in the display information area in the RAM 203.

Further, the CPU 201 enables a user instruction with a mouse cursor or the like (not shown) on the display 210.

Various programs described later for realizing the present invention are recorded in the external memory 211, and are executed by the CPU 201 by being loaded into the RAM 203 as needed.

Further, a definition file and various information tables used when the above program is executed are also stored in the external memory 211, and detailed explanations thereof will be described later.
(Overall flow)

Next, with reference to the flowchart of FIG. 3, the collection and analysis processing of posts at the SNS site 130, which is periodically executed by the information processing apparatus 110 of the present embodiment, will be described.

First, in order to start this process, for example, an instruction to start analysis of a post, that is, an instruction to request an analysis result is received on a screen (not shown) displayed on the display 210 of the analyst terminal 120. After that, the process is started.

In step S301, the SNS post collection unit 103 acquires posts from the SNS site 130 based on the collection conditions stored in the setting storage area 102, and stores the acquired posts in the SNS data storage area 104.

In step S302, the purchase / examination information detection unit 105 starts the iterative process up to step S306 for the post acquired in step S301.

In step S303, the purchase / examination information detection unit 105 performs morphological analysis / dependency analysis on the post to be processed.

In step S304, the purchase / examination information detection unit 105 detects the purchase / examination information from the result of the dependency analysis obtained in step S303 for the post to be processed, and stores it in the purchase / examination information storage area 106. Details will be described later.

In step S305, the purchase / examination information detection unit 105 detects an evaluation expression from the result of the dependency analysis obtained in step S303 for the post to be processed, and stores it in the purchase / examination information storage area 106. Details will be described later.

In step S306, the purchase / examination information detection unit 105 carries out the process from step S302 when there is the next post. If there is no next post, the process ends.

In this description, it is described that the acquisition of the SNS post, the purchase / examination information detection process, and the evaluation expression detection process are executed synchronously, but it may be configured to be executed asynchronously.
(SNS post collection process)

The details of the SNS post collection process S301 will be described with reference to FIG.

FIG. 5 shows the configuration of the setting storage area 102. The setting storage area 102 includes a search condition table 501, a purchase / examination predicate table 502, a predicate attribute table 503, an evaluation expression table 504, a product table 505, and a product class table. It is equipped with 506.

FIG. 6 shows the configuration of the SNS data storage area 104, and the SNS data storage area 104 includes a posting table 601.

In step S401, the SNS post collection unit 103 refers to the search condition table 501 in the setting storage area 102, and acquires the search condition whose last acquisition time is before the specified value.

In step S402, the SNS post collection unit 103 starts the iterative process up to step S405 for the search condition acquired in step S401.

In step S403, the SNS post collection unit 103 makes an inquiry to the SNS site 130 using the search condition to be processed, and acquires posts after the final acquisition time.

In step S404, the SNS post collection unit 103 saves the post acquired in step S403 in the post table 601 in the SNS data storage area 104.

If the post has already been registered, the post ID is issued so that the post ID is unique in the post table 601 and the post is added.

In step S405, the SNS post collection unit 103 executes the process from step S402 when there is the next search condition, and ends the process when there is no next search condition.
(Concrete example)

FIG. 7 shows a specific example of the search condition table 501. The search condition table 501 includes a search condition indicating a condition for searching the post to be processed for the SNS site 130, and a final acquisition time indicating the time when the post was searched for using the search condition last time. ing.

Further, FIG. 8 shows a specific example of the posting table 601. The post table 601 has a post ID for uniquely identifying the posts searched and collected for the SNS site 130, a post user who posted, a post time indicating the time when the post was made, and a search when the search was performed. It is configured to include conditions and the like.

In step S401, the SNS post collection unit 103 acquires search conditions from the search condition table 501 shown in FIG. 7.

In step S402, the SNS post collection unit 103 starts the iterative process up to step S405 for the first search condition 701 of the search condition acquired in step S401.

In step S403, the SNS post collection unit 103 makes an inquiry to the SNS site 130 using the search condition 701, and is posted after the final acquisition time (2015-11-23 09:00:00) to be "32D Mark II". Get SNS posts that include any of the character strings "32dmk2" and "32D Mark2".

In step S404, the SNS post collection unit 103 stores the SNS posts 803 and 804 acquired in step S403 in the post table 601 shown in FIG.

In step S405, the SNS post collection unit 103 has the following search condition 702, so the process from step S402 is performed.

In step S402, the SNS post collection unit 103 starts the iterative process up to step S405 for the search condition 702.

In step S403, the SNS post collection unit 103 makes an inquiry to the SNS site 130 using the search condition 702, and is posted after the final acquisition time (2015-11-23 09:00:00) and the character string "N12000". Get posts that include.

In step S404, the SNS post collection unit 103 stores the SNS posts 801 and 804 acquired in step S403 in the post table 601 shown in FIG.

Since the SNS post 804 has already been registered, 2 is added to the SNS post 804 as the search condition ID, and the SNS post 801 is registered in the post table 601.

Since the SNS post collection unit 103 has the following search condition 703 in step S405, the process from step S402 is performed and registered in the SNS post 802 and the SNS post 803.
After that, the same process is repeated to end the process.
(Purchase / examination detection processing)

Next, the details of the purchase / examination detection process S304 will be described with reference to FIG.

FIG. 10 shows an example of the result of the morphological analysis / dependency analysis which is the input of the purchase / examination detection process.

Morphological analysis is a process of analyzing an unseparated character string and identifying morphemes constituting the character string, and dependency analysis is a process of analyzing the dependency relationship of morphemes identified by morphological analysis.

In this embodiment, when a post is composed of a plurality of sentences, it is configured to process a plurality of analysis results collectively, but it may be configured to process each sentence included in the post. do not have.

In step S901, the purchase / examination information detection unit 105 refers to the purchase / examination predicate table 502 with respect to the predicate in the result of the morphological analysis / dependency analysis received as an input, and the item whose predicate and predicate attribute match is found. If so, get it as a predicate to indicate purchase or consideration.

A specific example of the purchase / examination predicate table 502 is shown in FIG. The purchase / examination predicate table 502 shows the predicate of the sentence, the predicate attribute indicating the state of the predicate of the action nominative of the predicate, and the action subject of the purchase such as the word shown in the predicate being purchased or considering the purchase. It is composed of a type indicating the situation and a nominative case indicator for determining the target to which the predicate is concerned.

The attribute of the predicate is determined by the predicate attribute table 503 by the combination of the adjunct words that follow the predicate.

A specific example of the predicate attribute table 503 is shown in FIG. The predicate attribute table 503 includes a predicate attribute of a predicate of a sentence, and a predicate attribute indicated by an adjunct to the predicate.

In step S902, the purchase / examination information detection unit 105 starts the iterative processing up to step S909 for the predicate indicating the purchase or examination acquired in step S901.

In step S903, the purchase / examination information detection unit 105 determines the nominative case of the predicate indicating the purchase or examination.

If the nominative case is the first person or omitted, the process is transferred to step S904, and if the nominative case is other than the first person, the process is transferred to step S909.

In step S904, the purchase / examination information detection unit 105 detects the target case related to the predicate. The accusative case is determined based on the accusative case indicator defined in the purchase / examination predicate table 502.

In step S905, the purchase / examination information detection unit 105 starts the iterative process up to step S908 for the target case acquired in step S904.

In step S906, the purchase / examination information detection unit 105 determines whether the target case to be processed matches the product name or the product class name.

If the product name or product class name is matched, the process is transferred to step S907, and if the product name or product class name is not matched, the process is transferred to step S907.

In this embodiment, the determination of the product name is determined based on whether or not the product name defined in the product table 505 shown in FIG. 15 or another notation is satisfied, and is unified to the product name.

The product table 505 is configured to include the manufacturer of the product, the product name, another notation related to the product name, the class indicating the classification of the product, the grade of the product, and the release date of the product.

Further, the product class name is determined by whether or not it matches the product class name in the product class table 506 shown in FIG. 16 or another notation, and is unified with the product class name.

In step S907, the purchase / examination information detection unit 105 associates the product name or product class name with the predicate, the predicate, the above-mentioned predicate attribute, the accusative case, the above-mentioned type, the post ID, and the post user. It is stored in the purchase / examination information table 1301 in the purchase / examination information storage area 106.

FIG. 13 shows the configuration of the purchase / examination information storage area 106. The purchase / examination information storage area 106 includes a purchase / examination information table 1301 and a user evaluation table 1302.

FIG. 14 shows a specific example of the purchase / examination information table 1301. The purchase / examination information table 1301 includes a predicate, a predicate, a predicate target described above, an object indicating an accusative case, a type described above, a post ID, and a post user, which are suffixed with a predicate and an adjunct. ..

In step S908, the purchase / examination information detection unit 105 executes the process from step S905 when there is the next target case, and shifts the process to step S909 when there is no next target case.

In step S909, the purchase / examination information detection unit 105 carries out the process from step S902 when there is a predicate indicating that the next type is purchase or examination. If the next type does not have a predicate indicating purchase or consideration, the process ends.

In this embodiment, the explanations of the judgment of the nominative case and the first case, the omission of parallel particles and particles in the judgment of the target case, the conjugation change of the predicate, and the correspondence to the change of the case marker by the combination of the adjunct words are not complicated. Although omitted as such, these are naturally taken into consideration.
(Concrete example)

Next, as a specific example of the purchase / examination detection process S304, a case where the process shown in FIG. 9 is performed on the SNS post 804 will be described.

FIG. 10 shows the results of morphological analysis and dependency analysis on the SNS post 804.

In FIG. 10, as a result of analyzing the SNS post 804 "I am worried about N12000 and 32dmk2", "I am worried" is obtained as the predicate, and "N12000 and" and "32dmk2" are the modifiers of the accusative case. Is obtained.

In step S901, the purchase / examination information detection unit 105 sets the purchase / examination predicate table 502 for the predicate 1001 (predicate: "worry", predicate attribute: none) in the result of the morphological analysis / dependency analysis for the SNS post 804. Refer to and acquire the item 1101 whose predicate and predicate attribute match.

In step S902, the purchase / examination information detection unit 105 starts the iterative processing up to step S909 for the predicate "worried" acquired in step S901.

In step S903, the purchase / examination information detection unit 105 shifts the process to step S904 because the nominative case of the predicate "worry" is omitted.

In step S904, the purchase / examination information detection unit 105 detects "N12000" (accusative case marker "to") and "32dmk2" (accusative case indicator "de") as the target case related to the predicate.

In step S905, the purchase / examination information detection unit 105 starts the iterative process up to step S908 for the target case “N12000” acquired in step S904.

In step S906, the purchase / examination information detection unit 105 shifts the process to step S907 because there is a product name whose target grade “N12000” acquired in step S904 matches the product table 505.

In step S907, the purchase / examination information detection unit 105 stores the predicate "worry" and the product name "N12000" in the purchase / examination information table 1301 in association with the posting (post ID = 1) and the posting user "okazaki" (). 1401 in FIG. 14).

Since the purchase / examination information detection unit 105 has the following target case “32dmk2” in step S908, the process from step S905 is carried out.

In step S905, the purchase / examination information detection unit 105 starts the iterative process up to step S908 for the target case “32dmk2” acquired in step S904.

In step S906, the purchase / examination information detection unit 105 shifts the process to step S907 because there is a product name whose target grade “32dmk2” acquired in step S904 matches the product table 505.

In step S907, the purchase / examination information detection unit 105 stores the predicate "worried" and the product name "32dmk2" in the purchase / examination information table 1301 in association with the posting (posting ID = 1) and the posting user "okazaki" (posting ID = 1). 1402 in FIG. 14).

In step S908, the purchase / examination information detection unit 105 does not have the next target, so the process is transferred to step S909.

In step S909, the purchase / examination information detection unit 105 ends the process because there is no predicate indicating the next purchase or examination.
(Evaluation expression detection process)

Next, the details of the evaluation expression detection process S305 will be described with reference to FIG.

In step S1701, the purchase / examination information detection unit 105 refers to the evaluation expression table 504 with respect to the predicate in the result of the morphological analysis / dependency analysis received as input, and if there is an item in which the predicate and the evaluation predicate match, there is an item. Obtained as an evaluation expression.

A specific example of the evaluation expression table 504 is shown in FIG. In the evaluation expression table 504, the predicate to be evaluated, the evaluation attribute indicating which subject is the evaluation of the predicate, the evaluation attribute rating marker for determining the subject for the evaluation predicate, and the evaluation predicate are affirmative. Alternatively, it is configured to include an evaluation that identifies that it is a denial or the like.

The attribute of the predicate is determined by the combination of the adjunct words that follow the predicate by the predicate attribute table 503, as well as the predicate indicating that the purchase or the purchase is considered.

In step S1702, the purchase / examination information detection unit 105 starts the iterative processing up to step S1706 with respect to the evaluation expression acquired in step S1701.

In step S1703, the purchase / examination information detection unit 105 determines the subject of the predicate to be the evaluation expression.

If the subject is a product name, the process is transferred to step S1704, and if the subject is other than the product name, the process is transferred to step S1706.

In order to simplify the explanation in this embodiment, the subject judgment is a word with the particle "ha".

In step S1704, the purchase / examination information detection unit 105 determines whether or not the evaluation attribute of the evaluation expression to be processed and the evaluation attribute case marker match among the words related to the predicate.

If there is a word that matches the evaluation attribute and the evaluation attribute rating marker, the process is transferred to step S1705, and if there is no word that matches the evaluation attribute and the evaluation attribute rating marker, the process is transferred to step S1706.

In step S1705, the purchase / examination information detection unit 105 stores the product name as the subject in the user evaluation table 1302 (see FIG. 20) in the purchase / examination information storage area 106 in association with the evaluation expression and the posting / posting user.

FIG. 20 shows a specific example of the user evaluation table 1302. The user evaluation table 1302 is configured to include the above-mentioned predicate, evaluation predicate, evaluation attribute, predicate attribute for identifying whether the evaluation predicate is affirmative or negative, the above-mentioned target, type, post ID, and post user. ing.

In step S1706, the purchase / examination information detection unit 105 executes the process from step S1702 when there is the next evaluation expression, and ends the process when there is no next evaluation expression.
(Concrete example)

Next, as a specific example of the evaluation expression detection process S305, a case where the result of the morphological analysis / dependency analysis for the SNS post 801 shown in FIG. 19 is an input will be described.

When the SNS post 801 "N12000 has poor operability ..." is obtained as a result of analyzing the evaluation predicate as "bad", the subject for this evaluation predicate is "N12000 is" and the evaluation attribute is "operability". can get.

In step S1701, the purchase / examination information detection unit 105 refers to the evaluation expression table 504 with respect to the predicate 1901 (predicate: “bad”, predicate attribute: none) in the result of the morphological analysis / dependency analysis shown in FIG. Then, the evaluation expressions 1801 and 1802 in which the predicate and the evaluation expression predicate match are acquired.

In step S1702, the purchase / examination information detection unit 105 starts the iterative processing up to step S1706 with respect to the evaluation expression 1801 acquired in step S1701.

In step S1703, the purchase / examination information detection unit 105 determines that the subject is the product and processes it in step S1704 because the subject "N12000" of the predicate "bad" in the evaluation expression 1801 is included in the product table 505. Move.

In step S1704, in the purchase / examination information detection unit 105, "operability" among "N12000" and "operability" related to the predicate matches the evaluation attribute of the evaluation expression 1801, and the particle "ga" associated with "operability" Also matches the evaluation attribute rating indicator, so the process is moved to step S1705.

In step S1705, the purchase / examination information detection unit 105 associates the product name “N12000”, which is the subject, with the evaluation expression 1801, the SNS posting 801 and the posting user “kagawa”, and the user evaluation table 1302 in the purchase / examination information storage area 106. Save to.

Since the purchase / examination information detection unit 105 has the following evaluation expression 1802 in step S1706, the process from step S1702 is carried out.

In step S1702, the purchase / examination information detection unit 105 starts the iterative processing up to step S1706 with respect to the evaluation expression 1802 acquired in step S1701.

In step S1703, the purchase / examination information detection unit 105 determines that the subject "N12000" of the predicate "bad" in the evaluation expression 1802 is included in the product table 505, and determines that the subject is the product, and processes in step S1704. Move.

In step S1704, the purchase / examination information detection unit 105 does not match the evaluation attribute “image quality” of the evaluation expression 1802 in both “N12000” and “operability” related to the predicate, so the process is moved to step S1706.

In step S1706, the purchase / examination information detection unit 105 ends the process because there is no next evaluation expression.
(Posting process)

Next, with reference to FIG. 21, a placement process for promoting a specific product will be described.

First, in order to start this process, for example, after receiving an instruction to start posting, that is, an instruction requesting the result of posting to the screen (not shown) displayed on the display 210 of the analyst terminal 120, the process is started. Start processing.

In step S2101, the advertising unit 107 receives the product name to be promoted as an input, and acquires the promotion target user candidate. Details will be described later.

In step S2102, the publishing unit 107 starts the iterative processing up to step S2107 for the candidate user acquired in step S2101.

In step S2103, the advertising unit 107 determines whether or not the candidate user has purchased the product to be promoted.

If it has been purchased, the process is transferred to step S2106, and if it has not been purchased, the process is transferred to step S2104.

In step S2104, the advertising unit 107 determines whether or not the candidate user has a negative opinion on the product to be replaced.

If it has a negative opinion, the process is transferred to step S2106, and if it does not have a negative opinion, the process is transferred to step S2105.

In step S2105, the advertising unit 107 determines whether or not the candidate user has purchased the replacement target product after the specified time.

If it has been purchased, the process is transferred to step S2107, and if it has not been purchased, the process is transferred to step S2106.

In step S2106, the advertising unit 107 adds the candidate user to the promotion target user list.

In step S2107, the publishing unit 107 executes the process from step S2102 when there is a next candidate user, and shifts the process to step S2108 when there is no next candidate user.

In step S2108, the advertising unit 107 performs the advertising process for the users registered in the promotion target user list.

Regarding the placement process, it may be configured to directly promote the user, or it may be configured to create a list and perform the promotion collectively.

In addition, it may be configured to change the advertisement to be placed according to the purchased product of the user. For example, the advertisement of the "upgrade campaign" may be presented to the purchasers of the lower-level products of the company, and the advertisement of the "transfer campaign" may be presented to the purchasers of other products.
(Promotion target user candidate acquisition process)

Next, with reference to FIG. 22, the promotion target user candidate acquisition process for a specific product will be described.

In step S2201, the advertising unit 107 receives the product name of the promotion target product as an input, and acquires the class and grade corresponding to the product name of the promotion target product from the product table 505. For example, the input includes information related to the product input to the screen (not shown) displayed on the display 210 of the analyst terminal 120.

In step S2202, the advertising unit 107 refers to the product table 505 based on the class and grade of the promotion target product, and acquires a product of the same class and grade as the promotion target product as a replacement product.

In step S2203, the advertising unit 107 refers to the product table 505 based on the class and grade of the product to be promoted, and acquires the product of the class one lower than the product to be promoted as the product to be replaced.

In step S2204, the advertising unit 107 refers to the purchase / examination information table 1301 and acquires the posting user who has purchased the replacement target product.

In step S2205, the publishing unit 107 refers to the user evaluation table 1302 and acquires a posting user who gives a negative evaluation to the replacement target product.

In step S2206, the advertising unit 107 refers to the purchase / review information table 1301 to acquire a product to be promoted, a product of the same class, and a posting user who is considering a product class of the same class.
(Concrete example)

Next, as a specific example of the advertisement processing shown in FIGS. 21 and 22, a case where promotion of "32dmk2" is performed will be described.

In step S2101, the advertising unit 107 receives the promotion target "32dmk2" as an input, executes the promotion target user candidate acquisition process, and acquires the promotion target user candidate list.

In step S2201, the advertising unit 107 acquires the class "3" and the grade "3" (1501) corresponding to the product name "32dmk2" of the product to be promoted from the product table 505.

In step S2202, the advertising unit 107 refers to the product table 505 and acquires the same products as the class “3” and the grade “3” of the “32dmk2” with the products “32D” and “N44” as replacement products.

In step S2203, the publishing unit 107 refers to the product table 505 and refers to the class “3” of “32dmk2” and the class grade one lower than the grade “3” (“class = 3, grade = 2” or “class”. = 2, grade = 3 ") products" 800D "and" N12000 "are acquired as replacement products.

In step S2204, the publishing unit 107 refers to the purchase / examination information table 1301 and purchases the replacement target product (“32D”, “800D”, “N44”, “N12000”) of the posting user “endo” (1403). To get.

In step S2205, the advertising unit 107 refers to the user evaluation table 1302 and gives a negative evaluation to the replacement target product (“32D”, “800D”, “N44”, “N12000”). "(2001) is acquired.

In step S2206, the advertising unit 107 refers to the purchase / examination information table 1301, the promotion target product “32dmk2”, the product of the same class (“32D”, “N44”), the product class “full size” of the same class, Acquire users ("uchida", "okazaki", "honda") who are considering "single-lens reflex", "single-lens").

As a result, in step S2101, the advertising unit 107 obtains "endo", "kagawa", "uchida", "okazaki", and "honda" as promotion target user candidates.

In step S2102, the publishing unit 107 starts the iterative process up to step S2107 for the candidate user "endo" acquired in step S2101.

In step S2103, the advertising unit 107 shifts the process to step S2104 because the candidate user "endo" has not purchased "32dmk2".

In step S2104, the advertising unit 107 shifts the process to step S2105 because the candidate user “endo” does not have a negative opinion on the product to be replaced.

In step S2105, the advertising unit 107 shifts the process to step S2106 because the candidate user "endo" has not purchased the replacement target product after the specified time (here, one year ago).

In step S2106, the advertising unit 107 adds the candidate user "endo" to the promotion target user list.

Since the advertising unit 107 has the next candidate user "kagawa" in step S2107, the processing from step S2102 is carried out.

In step S2103, the advertising unit 107 shifts the process to step S2104 because the candidate user “kagawa” has not purchased “32dmk2”.

In step S2104, the advertising unit 107 shifts the process to step S2106 because the candidate user "kagawa" has a negative opinion on the replacement target product "N12000".

In step S2106, the advertising unit 107 adds the candidate user "kagawa" to the promotion target user list.

Since the advertising unit 107 has the next candidate user "uchida" in step S2107, the processing from step S2102 is carried out.

In step S2102, the publishing unit 107 starts the iterative process up to step S2107 for the candidate user "uchida" acquired in step S2101.

In step S2103, the advertising unit 107 shifts the process to step S2107 because the candidate user “uchida” has purchased “32dmk2”.

Since the advertising unit 107 has the next candidate user "okazaki" in step S2107, the processing from step S2102 is carried out.

By repeating the same process below, "endo", "kagawa", "okazaki", and "honda" are obtained as a list of users to be promoted.

In step S2108, the advertising unit 107 performs the advertising process for the users "endo", "kagawa", "okazaki", and "honda" registered in the promotion target user list.

As a result, "uchida" who has already purchased "32dmk2" is no longer eligible for promotion, and users who are considering purchasing "32dmk2" ("endo" and "honda") are considering "full size". It is possible to promote to users ("okazaki") and users who are dissatisfied with "N12000" in the same class as "32dmk2" ("kagawa"), and promotion suitable for users is possible.

After the advertisement processing is completed, the advertisement screen 2301 shown in FIG. 23 is displayed on the display 210 of the analyst terminal 120 as an example of actually transmitting the advertisement to the target user of the promotion by using the result obtained by the advertisement processing. , A method of transmitting an advertisement using the advertisement screen 2301 can be mentioned.

The advertisement screen 2301 is displayed in the product display area 2302 for displaying the product to be promoted, the advertisement display area 2303 for displaying the advertisement content attached to the product displayed in the product display area 2302, and the product display area 2302. It is provided with an advertisement selection button 2304 to be pressed when selecting an advertisement content for the product.

It is possible to set a plurality of advertisement contents in advance for the advertisement contents for the product, and the advertisement contents are stored and managed in the advertising unit 107.

The advertisement screen 2301 is the advertisement content displayed in the advertisement display area 2303 for the product displayed in the promotion target user, that is, the target user display area 2305 for displaying the promotion target user list and the product display area 2302. Therefore, the advertisement button 2306 for pressing when transmitting the advertisement to the user displayed in the target user display area 2305 and the end button 2307 for pressing when stopping the advertisement are provided.

One example of sending this advertisement is to send a tweet to the target user, and it is assumed that the advertisement content is displayed and sent to this tweet.

In addition, the target user may be provided with an advertisement to encourage the purchase of the upper product so that only the purchaser of the lower product of the company is displayed and the "upgrade campaign" is displayed in the advertisement content. , Only the purchaser of another company's product is displayed, and the advertisement content may be provided with an advertisement for encouraging the purchase of another company's product so that a "transfer campaign" is displayed.
"Second embodiment"

The second embodiment of the present invention will be described, but the second embodiment is different from the first embodiment in the posting process. Since the second embodiment has almost the same configuration as the first embodiment, the description of the same configuration and the like as the first embodiment will be omitted.

FIG. 24 shows an example of the advertisement processing in the second embodiment. The advertising process in the second embodiment differs from the advertising process in the first embodiment in the following steps.

In step S2401, the advertising unit 107 determines whether or not the product that is the premise for using the promotion target product has been purchased, and if the premise product has been purchased, the process is transferred to step S2106, and if the premise product has not been purchased. , The process is transferred to step S2107.

The prerequisite product is determined by referring to the prerequisite product table 2501 added to the setting storage area 102.

FIG. 25 shows the configuration of the expanded setting storage area 102, and the prerequisite product table 2501 is added.

The configuration of the prerequisite product table 2501 is shown in FIG. The prerequisite product table 2501 is configured to include a product name and a prerequisite product indicating a product indispensable for using the product with the product name.
(Concrete example)

Next, as a specific example of the advertisement processing shown in FIG. 24, a case of promoting "AF60mmMF2.8" will be described.

In step S2101, the advertising unit 107 receives the promotion target "AF60mmMF2.8" as an input, and obtains "uchida" as a user candidate who is considering the "macro" as a result of the promotion target user candidate acquisition process.

In step S2102, the publishing unit 107 starts the iterative process up to step S2107 for the candidate user "uchida" acquired in step S2101.

In step S2103, the advertising unit 107 shifts the process to step S2104 because the candidate user "uchida" has not purchased "AF60mmMF2.8".

In step S2104, the advertising unit 107 shifts the process to step S2105 because the candidate user "uchida" does not have a negative opinion on the product to be replaced.

In step S2105, the advertising unit 107 shifts the process to step S2401 because the candidate user "uchida" has not purchased a product other than the promotion target after the specified time (here, one year ago).

In step S2401, the advertising unit 107 acquires the prerequisite products "2000D" and "800D" of "AF60mmMF2.8" from the prerequisite product table 2501, and refers to the purchase / examination information table 1301 to assume the candidate user "uchida". Determine that you have not purchased the product "2000D" or "800D". Since the candidate user "uchida" has not purchased the prerequisite product of "AF60mmMF2.8", the process is moved to step S2107.

Since there is no next candidate user in step S2107, the publishing unit 107 shifts the process to step S2108.

In step S2108, the advertising unit 107 does not perform the advertising process because there is no user registered in the promotion target user list, and ends the process.

As a result, it is possible to suppress inappropriate promotion for the user "uchida" who has not purchased the product that is a prerequisite for using "AF60mm MF2.8".
"Third embodiment"

Next, a third embodiment of the present invention will be described. Since the third embodiment has substantially the same configurations as those of the first and second embodiments, the description of the same configurations as those of the first and second embodiments will be omitted.

FIG. 27 is an example of an advertisement processing when promotion is performed for each user.

Although the selection of the user to be the target of the promotion is omitted, it may be configured to be selected by, for example, the user who posted about the product during a specific period.

In step S2701, the advertising unit 107 acquires the purchase / examination information of the user from the purchase / examination information table 1301 for the user to be promoted as an input.

In step S2702, the advertising unit 107 starts the iterative process up to step S2711 with respect to the user's purchase / examination information acquired in step S2701.

In step S2703, the advertising unit 107 determines whether the purchase / examination information is information related to "purchase" or information related to "examination".

In the case of information related to "purchase", that is, when the type is "purchase", the process is transferred to step S2704, and in the case of information related to "examination", that is, when the type is "examination", the process is transferred to step S2708.

In step S2704, the advertising unit 107 determines whether or not there is a product in the upper grade class of the purchased product or a product in the same grade class with a newer release date by referring to the product table 505.

If there is a higher grade class or a new product of the same grade class, the process is moved to step S2707. If there is no higher grade class or a new product of the same grade class, the process is moved to step S2705.

In step S2705, the advertising unit 107 refers to the prerequisite product table 2501 to acquire a product that includes the purchased product in the prerequisite product, and if there is a product that the posting user has not purchased, the process is transferred to step S2706. If there is no unpurchased product, the process is moved to step S2711.

Regarding whether or not there is an unpurchased product, if the type of purchase / examination information of the posting user's purchase / examination information table 1301 is "purchase", it is determined that the product is not an unpurchased product, and " If "examination" or purchase / examination information does not exist in the purchase / examination information table 1301, it is determined that the product has not been purchased.

It should be noted that a product of the same class as the product purchased by the posting user may be configured to be purchased.

In step S2706, the advertising unit 107 refers to the prerequisite product table 2501 and acquires an unpurchased product that includes the purchased product in the prerequisite product.

When a plurality of products can be acquired, a new product with a release date is acquired in this embodiment, but it may be configured to acquire according to other criteria.

In step S2707, the advertising unit 107 acquires a higher-level product of the product. If there is a higher grade product, the higher grade product is acquired, and if there is no higher grade product, the upper class product is acquired.

In step S2708, the publishing unit 107 determines whether the purchase / examination information including the type of "purchase" for the product or class "examined" by the posting user is not included in the purchase / examination information after the "examination".

If there is "purchase" information, the process is moved to step S2711, and if there is no "purchase" information, the process is moved to step S2709.

In step S2709, a product or class that the posting user is "considering" and has not been purchased is acquired.

In step S2710, the advertising unit 107 sets the acquired product as a promotion target product.

In step S2711, the advertising unit 107 carries out the process from step S2702 when the following purchase / examination information is available and the product to be promoted is not set.

If there is the next purchase / consideration information or the product to be promoted is set, the process is moved to step S2712.

In step S2712, the advertising unit 107 promotes the product to be promoted to the user.

Although a specific example is omitted, by configuring in this way, it is possible to promote the product according to the user.

As described above, according to the present invention, it is possible to carry out promotion according to the situation of product purchase or examination by specifying whether or not the product is purchased or examined from the user's post.

As described above, a recording medium recording a program that realizes the functions of the above-described embodiment is supplied to the system or device, and the computer (or CPU or MPU) of the system or device stores the program in the recording medium. It goes without saying that the object of the present invention is achieved by reading and executing.

In this case, the program itself read from the recording medium realizes the novel function of the present invention, and the recording medium storing the program constitutes the present invention. Recording media for supplying programs include, for example, flexible disks, hard disks, optical disks, magneto-optical disks, CD-ROMs, CD-Rs, DVD-ROMs, magnetic tapes, non-volatile memory cards, ROMs, EEPROMs, and silicon. A disc or the like can be used.

Further, by executing the program read by the computer, not only the function of the above-described embodiment is realized, but also the OS or the like running on the computer is a part of the actual processing or based on the instruction of the program. Needless to say, there are cases where the functions of the above-described embodiment are realized by performing all of them and performing the processing.

Further, after the program read from the recording medium is written in the memory provided in the function expansion board inserted in the computer or the function expansion unit connected to the computer, the function expansion board is based on the instruction of the program code. It goes without saying that there are cases where the CPU or the like provided in the function expansion unit performs a part or all of the actual processing, and the processing realizes the functions of the above-described embodiment.

It goes without saying that the present invention can also be applied when it is achieved by supplying a program to a system or an apparatus.

In this case, by reading the recording medium containing the program for achieving the present invention into the system or device, the system or device can enjoy the effect of the present invention.

Further, by downloading and reading a program for achieving the present invention from a server, database, or the like on the network by a communication program, the system or device can enjoy the effect of the present invention. It should be noted that the present invention also includes all the configurations in which each of the above-described embodiments and modifications thereof are combined.

100 Information processing system 110 Information processing device 120 Analyst terminal 130 SNS site 140 Other external networks 201 CPU
202 RAM
203 ROM
204 System Bus 205 Input Controller 206 Video Controller 207 Memory Controller 208 Communication I / F (Interface) Controller 209 Keyboard (KB)
210 Display device 211 External memory

Claims (11)

Using the information posted by the user, an analysis means for analyzing the purchase of the user for the target to be promoted, and an analysis means.
Based on the analysis result of the analysis means, the information related to the promotion is output to the user who has not purchased the target to be promoted and has posted the evaluation for the target of the same category as the target to be promoted. Output control means to control
An information processing device characterized by being equipped with. The information processing apparatus according to claim 1, wherein the output control means controls to output information related to the promotion to a user who is considering purchasing the target to be promoted. The output control means controls to output information related to promotion to a user who has purchased the target of the same category and has passed a predetermined period after purchasing the target of the same category. The information processing apparatus according to claim 1 or 2. Provided with a storage means for storing information about the product necessary for using the promotion target.
The output control means is a user who has purchased a target of the same category as the target to be promoted, and is necessary to use the target to be promoted based on the information stored in the storage means. The information processing apparatus according to any one of claims 1 to 3, wherein the information processing apparatus is controlled to output information related to promotion to a user who has purchased a product . The object of the same classification as the object to be promoted is the product having the same attribute as the object to be promoted or an attribute lower than the object to be promoted, according to any one of claims 1 to 4. The information processing device described. Based on the analysis result of the analysis means, a specific means for identifying a user who has not purchased the target for promotion and who has posted an evaluation for a target of the same category as the target for promotion is further specified. Have and
The information processing apparatus according to any one of claims 1 to 5, wherein the output means is controlled to output information relating to promotion to a user specified by the specific means. Any of claims 1 to 6, wherein the user who has posted an evaluation for the subject of the promotion and the subject of the same category includes a user who has made a negative post to the subject of the same category. The information processing apparatus according to item 1. An analysis step in which the analysis means of the information processing device analyzes the purchase of the user for the target to be promoted using the information posted by the user, and the analysis step.
Based on the analysis result of the analysis step , the output control means of the information processing apparatus posts about the evaluation of the user who has not purchased the target for promotion and the target of the same category as the target for promotion. An output control step that controls the output of information related to promotion to users who are
An information processing method characterized by executing. A program for making a computer function as each means of the information processing apparatus according to any one of claims 1 to 7 . An information processing system in which a client terminal and an information processing device are connected via a network.
The client terminal is
A receiving means for receiving information related to the promotion transmitted by the transmitting means of the information processing device, and a receiving means.
An output control means for controlling the output of information related to the promotion received by the receiving means, and an output control means.
Equipped with
The information processing device is
Using the information posted by the user, an analysis means for analyzing the purchase of the user for the target to be promoted, and an analysis means.
Based on the analysis result of the analysis means, the information related to the promotion is transmitted to the user who has not purchased the target for the promotion and who has posted the evaluation for the target of the same category as the target for the promotion. And the means of transmission
An information processing system characterized by being equipped with. It is an information processing method in an information processing system in which a client terminal and an information processing device are connected via a network .
A receiving step in which the receiving means of the client terminal receives information related to the promotion transmitted by the transmitting step of the information processing apparatus, and a receiving step.
An output step for controlling the output control means of the client terminal to output information related to the promotion received by the reception step, and an output step.
And run
An analysis step in which the analysis means of the information processing device analyzes the purchase of the user for the target to be promoted by using the information posted by the user.
Based on the analysis result of the analysis step , the transmission means of the information processing device is a user who has not purchased the target to be promoted, and posts about the evaluation of the target to be promoted and the target of the same category. Sending steps to send promotional information to existing users,
An information processing method characterized by executing.

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