JP7054727B2 - Distribution device, distribution method and distribution program - Google Patents

Description

The present invention relates to a distribution device, a distribution method, and a distribution program.

In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has been actively carried out. For example, advertisement content such as a company or a product is displayed in an advertising space set as an advertising medium (for example, a web page), and when the advertising content is clicked, an advertisement is delivered that transitions to the advertiser's web page. It has been.

In addition, contents such as novels and comics (for example, electronic books obtained by digitizing various books) are distributed to the user's terminal device, and a predetermined application installed on the terminal device (for example, an electronic book viewer) is used. Technologies such as making such contents viewable have been established.

Here, a technique for inserting advertising content into content has been proposed. For example, in Patent Document 1, when the content is displayed on the display means, it is detected whether or not there is a gap in which predetermined text information (for example, text information related to an advertisement) can be displayed on the display means, and the gap area is formed. If it is detected, the text is displayed in the detected gap area.

Japanese Unexamined Patent Publication No. 2002-109359

However, the above-mentioned conventional technique cannot always improve the appealing effect of the text information displayed together with the content. For example, in the above-mentioned conventional technique, when it is detected that there is a gap area, text information corresponding to the content of the frame included in the content is displayed in the gap area. However, users who mainly view content may not pay close attention to the text information related to advertisements, and the above-mentioned conventional technology may not always improve the appealing effect of the text information displayed together with the electronic book. not.

The present application has been made in view of the above, and an object of the present application is to provide a distribution device, a distribution method, and a distribution program capable of improving the appealing effect of text information displayed together with an electronic book.

The distribution device according to the present application has an acquisition unit that acquires image information and predetermined text information contained in a book, and an image information and text information acquired by the acquisition unit in a display frame displayed together with an electronic book. It is characterized by having a distribution unit for distribution so as to be displayed.

According to one aspect of the embodiment, it is possible to provide a distribution device, a distribution method, and a distribution program capable of improving the appealing effect of text information displayed together with contents such as electronic books.

FIG. 1 is a diagram showing an example of an advertisement distribution process according to an embodiment. FIG. 2 is a diagram showing a configuration example of the distribution device according to the embodiment. FIG. 3 is a diagram showing an example of an image information storage unit according to an embodiment. FIG. 4 is a diagram showing an example of the advertisement information storage unit according to the embodiment. FIG. 5 is a flowchart showing an advertisement distribution processing procedure by the distribution device according to the embodiment. FIG. 6 is a diagram showing an example of an image information storage unit corresponding to a user attribute. FIG. 7A is a diagram showing an example of a content page of an electronic book. FIG. 7B is a diagram showing an example of an image information storage unit corresponding to the author. FIG. 7C is a diagram showing an example of a content page displayed on the display screen of the terminal device. FIG. 8 is a diagram showing an example of an image information storage unit corresponding to a book. FIG. 9A is an explanatory diagram of a process of displaying image information in each of a plurality of advertising spaces. FIG. 9B is a diagram showing an example of an image information storage unit when displaying image information in each of a plurality of advertising spaces. FIG. 9C is a diagram showing an example when image information is displayed in each of a plurality of advertising spaces. FIG. 10 is a hardware configuration diagram showing an example of a computer that realizes the function of the distribution device.

Hereinafter, a distribution device, a distribution method, and a mode for implementing the distribution program (hereinafter referred to as “embodiment”) according to the present application will be described with reference to the drawings. It should be noted that this embodiment does not limit the distribution device, distribution method, and distribution program according to the present application. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[1. Advertisement delivery process]
Hereinafter, an example of the advertisement distribution processing according to the embodiment will be described with reference to FIG. 1. FIG. 1 is a diagram showing an example of an advertisement distribution process according to an embodiment. FIG. 1 shows an example in which an advertisement distribution process is performed by the advertisement distribution system 1.

In the example shown in FIG. 1, the advertisement distribution system 1 includes a terminal device 10, an electronic book server 100, and a distribution device 200. The terminal device 10, the electronic book server device 100, and the distribution device 200 are connected wirelessly or by wire via a network so as to be communicable. The advertisement distribution system 1 shown in FIG. 1 may include a plurality of terminal devices 10, a plurality of electronic book server devices 100, and a plurality of distribution devices 200.

The terminal device 10 is a terminal device used by the user. The terminal device 10 is, for example, a tablet terminal, a PC (Personal Computer), a mobile phone, a PDA (Personal Digital Assistant), or the like. Further, it is assumed that a predetermined application that provides various electronic books so that they can be viewed is installed in the terminal device 10. For example, such an application (referred to as "electronic book application A1") is an electronic book (electronic manga) obtained by digitizing a paper-based book (for example, a manga book), and a manga-only website such as "Manga Daizenshu Z". It has a function to provide it so that it can be viewed through.

Further, as will be described in detail later, a predetermined web page included in the Manga Daizenshu Z is provided with a predetermined advertising space (an example of a display frame), and image information and advertising information are displayed here. To. As a result, the terminal device 10 that has requested the predetermined web page displays, for example, image information and advertisement information together with an electronic book.

The electronic book server 100 manages the electronic book application A1 and performs various controls related to the distribution of the comic-only website "Manga Daizenshu Z" displayed by the electronic book application A1.

The distribution device 200 is a server device that distributes advertisement information and the like. Specifically, the distribution device 200 acquires the image information included in the book and the predetermined text information from the storage unit. In the present embodiment, the books are assumed to be books handled on the website "Manga Daizenshu Z" and electronic books in which such books are digitized. However, the book is not limited to this example, and the book may be, for example, a newspaper, a magazine, various dictionaries, a reference book, a photo book, a work book, or the like, or may be a digitized version of the book. Then, the distribution device 200 distributes the acquired image information and the text information to the terminal device 10 so that the acquired image information and the text information are displayed in the advertisement space displayed together with the electronic book to be displayed (the electronic book viewed by the user). Hereinafter, the flow of the advertisement distribution process will be specifically described.

First, it is assumed that the user of the terminal device 10 activates the electronic book application A1. Then, it is assumed that the user instructs to search for a manga belonging to the category "romance" from the TOP page of the displayed website "Manga Daizenshu Z". As a result, the terminal device 10 transmits the page request of the web page P1, which is the search result list page of the category "romance", to the electronic book server 100 (step S1).

When the electronic book server 100 receives the page request of the web page P1, it searches for comics belonging to the category "romance" and generates the web page P1. FIG. 1A is an example of a web page P1. In the example of FIG. 1 (a), the web page P1 includes comics B1 and B2 as a search result list of the category "romance". Further, the web page P1 includes an advertising space F1 in which advertising information is displayed. Then, the electronic book server 100 distributes such a web page P1 to the terminal device 10 (step S2). As a result, the terminal device 10 displays predetermined advertising information together with the comics B1 and B2.

Then, when the terminal device 10 receives the web page P1, the received web page P1 includes an advertisement acquisition command, so that the terminal device 10 transmits an advertisement request to the distribution device 200 (step S3). For example, the terminal device 10 transmits an advertisement request including the category "romance" to the distribution device 200.

Upon receiving the advertisement request, the distribution device 200 acquires a template image associated with the category "romance" from the image information storage unit 221 (step S4). As shown in FIG. 1, in the image information storage unit 221, image information extracted from a frame included in a book (manga) handled in Manga Daizenshu Z is registered as a template image. Further, in each template image, a "comic category", which is a category to which the cartoon of the template image publication source belongs, is registered in association with each other.

Further, in each template image, an "advertisement category", which is condition information for determining what category of advertisement information is to be displayed together with the template image, is registered in association with each other. In the "advertisement category", it is desirable that the one suitable for the corresponding template image is registered. For example, if the template image G1 includes a female character, it is desirable that the template image G1 is registered in association with the advertisement category "for women".

In this embodiment, it is assumed that the template image, the comic category, and the advertisement category are registered in the image information storage unit 221 in advance by the administrator of the distribution device 200. For example, the administrator of the distribution device 200 selects at least one arbitrary frame from the manga handled in "Manga Daizenshu Z", and the image information extracted from the selected frame is used as a "template image" in the image information storage unit 221. To register with. Further, the administrator registers the category associated with the cartoon from which the image information is extracted as a "comic category" in the image information storage unit 221. The template image does not necessarily have to be extracted from the manga handled in "Manga Daizenshu Z". For example, as described above, it is extracted from newspapers, magazines, various dictionaries, reference books, photo books, work collections, and the like. May be done.

Then, when the distribution device 200 receives the advertisement request in step S4, the category "romance" is included in the advertisement request, so that the image information storage unit 221 is referred to and the comic category "romance" is associated with the distribution device 200. Acquires the template image G1 that has been created. Thereby, the distribution device 200 can acquire the template image extracted from the comics belonging to the same category as the category searched by the user.

Here, FIG. 1B shows the template image G1. As shown in FIG. 1B, the template image G1 includes a female character Ch1 and a balloon R1.

Next, the distribution device 200 acquires the advertisement information displayed together with the acquired template image G1 from the advertisement information storage unit 222 (step S5). As shown in FIG. 1, the advertisement information received from the advertiser and the advertisement category are registered in the advertisement information storage unit 222.

The advertising information is a text-formatted advertising text. That is, in the present embodiment, the advertising information is an example of text information. The advertisement category is conditional information used for matching with the template image.

For example, in the distribution device 200, the advertisement category "for women" is associated with the template image G1 acquired in step S4, and the advertisement information AD1 associated with the advertisement category "for women" in step S5. To get. As shown in FIG. 1 (c), the advertisement information AD1 is text information such as "AB cosmetics are effective for dry skin!".

Then, the distribution device 200 integrates the acquired template image G1 and the advertisement information AD1 (step S6). For example, the distribution device 200 inserts the advertisement information AD1 into the balloon R1 included in the template image G1. In this way, the template image G1 in which the advertisement information AD1 is inserted in the balloon R1 is referred to as the advertisement content "G1 + AD1". Then, the distribution device 200 distributes the advertisement content "G1 + AD1" to the terminal device 10 of the advertisement request transmission source (step S7).

Then, the terminal device 10 displays the web page P1 in which the advertising content "G1 + AD1" received from the distribution device 200 is arranged in the advertising space F1 (step S8). Here, FIG. 1D shows an example of the web page P1 displayed on the display screen 13 of the terminal device 10. When the web page P1 is displayed by the terminal device 10, as shown in FIG. 1D, the template image G1 in which the advertisement information AD1 is inserted into the balloon R1 included in the template image G1 is displayed in the ad space F1. To.

As described above, the distribution device 200 according to the embodiment acquires the image information included in the book and the predetermined text information from the storage unit, and obtains the template image which is the acquired image information and the advertisement information which is the text information. Integrate. Then, the distribution device 200 displays the integrated content on the terminal device 10 as advertising content. Thereby, for example, as shown in FIG. 1D, the distribution device 200 can show the user as if the character actually appearing in the predetermined cartoon is appealing the advertisement information.

For example, it can be said that a user who starts the electronic book application A1 and tries to browse a manga has a high probability of liking a manga. Here, even if general advertisement information is displayed together with the manga, it is unlikely that the user who is watching the manga pays attention to the advertisement information displayed together. Therefore, by utilizing the fact that the user likes manga and showing the user as if the character actually appearing in the predetermined manga is appealing the advertisement information, the distribution device 200 can be used by the user to the advertisement information. You can increase your interest. Thereby, the distribution device 200 can improve the appealing power of the advertisement information which is the text information.

[2. Distribution device configuration]
Next, the configuration of the distribution device 200 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the distribution device 200 according to the embodiment. As shown in FIG. 2, the distribution device 200 includes a communication unit 210, a storage unit 220, and a control unit 230.

The communication unit 210 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 210 is connected to the network by wire or wirelessly, and transmits / receives information to / from the terminal device 10 and the electronic book server 100.

The storage unit 220 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. The storage unit 220 includes an image information storage unit 221 and an advertisement information storage unit 222.

The image information storage unit 221 is a storage unit that stores various information related to the template image. Here, FIG. 3 shows an example of the image information storage unit 221 according to the embodiment. In the example of FIG. 3, the image information storage unit 221 has items such as "image ID", "template image", "comic category", and "advertising category".

The "image ID" is identification information for identifying each template image. The "template image" indicates image information included in a predetermined book. As described above, the books are the books handled on the website "Manga Daizenshu Z" and the electronic books obtained by digitizing such books. However, the present invention is not limited to this, and any other content related to this book, for example, newspapers, magazines, various dictionaries, reference books, photo books, work books, etc. may be used. Then, for example, the administrator of the distribution device 200 selects at least one image information such as an arbitrary frame, sentence, illustration, or photograph from such a predetermined book. Then, the administrator registers the selected image information as a "template image" in the image information storage unit 221.

Further, the administrator performs license processing (for example, copyright processing) on the extracted template image, and then registers the extracted template image in the image information storage unit 221. For example, the administrator obtains consent from the author who publishes the extracted template image that the template image may be used, and then performs a license process and registers the image in the image information storage unit 221.

The "comic category" indicates the category to which the comic of the template image publisher belongs. For example, when the administrator of the distribution device 200 extracts the image information (template image), the administrator also identifies the category to which the cartoon of the image information publishing source belongs and stores it in the comic category. That is, the comic category is a category to which the comic belongs and also a category to which the image information belongs.

The "advertisement category" indicates condition information for determining what category the advertisement information belongs to to be displayed together with the template image. In the "advertisement category", it is desirable that the one suitable for the corresponding template image is registered.

That is, FIG. 3 shows an example in which the template image G1 identified by the image ID “T1” belongs to the comic category “romance” and is associated with the advertising category “for women”.

Next, the advertisement information storage unit 222 is a storage unit that stores various information related to the advertisement information. Here, FIG. 4 shows an example of the advertisement information storage unit 222 according to the embodiment. In the example of FIG. 4, the advertisement information storage unit 222 has items such as "advertiser ID", "advertisement information", "advertisement category", "bid price", "CTR", "eCPM", and "URL".

The "advertiser ID" indicates identification information for identifying the terminal device (advertiser terminal) used by the advertiser or the advertiser for uploading advertisement contents and the like. "Advertising information" indicates advertising information submitted by an advertiser. For example, advertising information is trafficked in text format.

The "bid price" indicates an advertising fee specified by the advertiser when uploading advertising information. For example, the "bid price" corresponds to the unit price paid by the advertiser to the advertisement distributor (for example, the administrator of the distribution device 200) when the advertisement information is clicked once by the user.

"CTR" (Crick Through Rate) indicates a value obtained by dividing the number of times the advertisement information is clicked by the number of times the advertisement information is displayed. In the CTR of the advertisement information that has never been delivered to the terminal device 10, a predetermined fixed value, an average value of the CTR in all the advertisement information, and the like are stored. Further, the predicted CTR predicted from the prediction model of the CTR or the like may be stored in the "CTR". Such a predicted CTR is predicted by, for example, the type of advertisement information, the type of a web page on which the advertisement information is displayed, and the like.

"ECPM" (effective cost per mille) indicates the expected return amount of the advertisement information per 1000 times display, and can be calculated by multiplying the CTR by the bid price, for example. The "URL" is the URL of the advertisement detail page (landing page), which is the transition destination page transitioned from the currently displayed page when the image information in which the advertisement information is inserted is specified by the distribution unit 234 described later. show.

That is, in FIG. 4, the advertiser identified by the advertiser ID "C1" submits the advertisement information "AD1", the bid price is "110 yen", the advertisement category is "for women", and the URL of the landing page ( An example in which aaa.com) is specified is shown. Further, FIG. 4 shows an example in which the CTR of the advertisement information “AD1” is “0.2” and the eCPM is “22 yen”.

Returning to FIG. 2, in the control unit 230, for example, various programs stored in the storage device inside the distribution device 200 are executed by the CPU (Central Processing Unit), the MPU (Micro Processing Unit), or the like with the RAM as the work area. It is realized by. Further, the control unit 230 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2, the control unit 230 has a submission reception unit 231, a request reception unit 232, an acquisition unit 233, and a distribution unit 234, and realizes the functions and operations of information processing described below. Or execute. The internal configuration of the control unit 230 is not limited to the information shown in FIG. 2, and may be any other configuration as long as it is configured to perform information processing described later. Further, the connection relationship of each processing unit included in the control unit 230 is not limited to the connection relationship shown in FIG. 2, and may be another connection relationship.

The submission reception unit 231 accepts submission of advertisement information from the advertiser terminal. Specifically, the submission reception unit 231 accepts submission of advertisement information together with designation of a bid price, an advertisement category, and a URL of a landing page. Then, the submission reception unit 231 stores the received advertisement information and the bid price in the advertisement information storage unit 222 in association with the advertiser ID for the advertiser of the submission source.

The request reception unit 232 receives an advertisement request, which is a request for acquiring advertisement information. For example, the request receiving unit 232 receives an HTTP request from the terminal device 10 as an advertisement request.

The acquisition unit 233 acquires the image information included in the book and the predetermined text information from the storage unit. Specifically, the acquisition unit 233 acquires the template image from the image information storage unit 221 in which the image information included in the book is stored as the template image. For example, the acquisition unit 233 acquires a template image related to an electronic book viewed by the user.

As an example of acquiring a template image related to an electronic book viewed by a user, the acquisition unit 233 stores image information using, for example, a template image belonging to a category matching the category to which the electronic book belongs as image information to be distributed. Obtained from part 221. This point will be described with reference to FIG.

For example, as shown in FIG. 1, it is assumed that the user activates the electronic book application A1 in order to browse an electronic book (electronic comic book) belonging to the category "romance". Then, it is assumed that the user searches for the category "romance" from the website "Manga Daizenshu Z" displayed by the electronic book application A1.

As a result, the terminal device 10 makes an advertisement request including the category "romance" because the advertisement space F1 (advertisement acquisition order) is included in the web page P1 which is the search result list page received from the electronic book server 100. It is transmitted to the distribution device 200.

When the advertisement request is received by the request receiving unit 232 of the distribution device 200, the acquisition unit 233 refers to the image information storage unit 221 because the advertisement request includes the category "romance", and the comic category "romance". Acquires the template image G1 associated with the image as image information to be distributed. Thereby, the distribution device 200 can acquire the template image extracted from the comics belonging to the same category as the category to which the electronic book viewed by the user belongs.

Further, the acquisition unit 233 acquires the advertisement content corresponding to the template image acquired as the distribution target from the advertisement information storage unit 222 as the advertisement information to be distributed. This point will be described by taking as an example a case where the acquisition unit 233 acquires the template image G1 as image information to be distributed.

The acquisition unit 233 identifies the advertisement information AD1 and AD3 to which the advertisement category "for women" is associated by associating the acquired template image G1 with the advertisement category "for women". Here, the acquisition unit 233 compares the eCPM between the advertisement information AD1 and AD3 because the web page P1 contains only one advertisement space, and distributes the advertisement information AD1 having the higher eCPM. As the target advertisement information, it is acquired from the advertisement information storage unit 222.

Returning to FIG. 2, the distribution unit 234 distributes the template image and the advertisement information acquired by the acquisition unit 233 so as to be displayed in the advertisement space F1 displayed together with the electronic book. For example, the distribution unit 234 integrates the template image extracted by the acquisition unit 233 with the advertisement information. Then, the distribution unit 234 distributes the advertisement content in which the template image and the advertisement information are integrated so as to be displayed in the advertisement space F1 displayed together with the electronic book.

For example, it is assumed that the template image G1 and the advertisement information AD1 are acquired by the acquisition unit 233 as described above. Here, as shown in FIG. 1, since the template image G1 includes the balloon R1, the distribution unit 234 inserts the advertisement information AD1 into the balloon R1.

Further, the distribution unit 234 attaches the landing page URL "aaa.com" to the advertisement content "G1 + AD1" in which the template image G1 and the advertisement information AD1 are integrated in this way. Then, the distribution unit 234 distributes the advertisement content "G1 + AD1" to the terminal device 10.

Then, the terminal device 10 displays the web page P1 in which the advertisement content "G1 + AD1" received from the distribution device 200 is arranged in the advertisement space F1. As a result, the advertisement content "G1 + AD1" is displayed on the display screen 13 together with the list of the electronic books that the user wants to browse and belong to the category "romance".

In this way, the distribution device 200 acquires the template image belonging to the category matching the category to which the electronic book viewed by the user belongs, and also acquires the advertisement information corresponding to the acquired template image. Then, the distribution device 200 displays the advertisement content in which the acquired template image and the advertisement information are integrated together with the electronic book.

For example, when advertising content including a character appearing in a battle-type manga is displayed in a romance-type manga, some users may feel uncomfortable. However, by unifying the categories of the e-book viewed by the user and the template image in this way, the distribution device 200 does not interfere with the e-book being viewed by the user and makes the user feel uncomfortable. It is possible to blend advertising content into an ebook without giving it. As a result, the distribution device 200 can make the user unknowingly click the advertisement content, so that the advertisement effect can be enhanced.

Although the acquisition unit 233 has shown an example of acquiring a template image belonging to a category that matches the category to which the electronic book viewed by the user belongs, the template image is randomly selected from the image information storage unit 221 without considering the category. May be obtained.

For example, when the user activates the e-book application A1, the terminal device 10 transmits a request for the web page P2, which is the TOP page of the website "Manga Daizenshu Z", to the e-book server 100. When the electronic book server 100 receives the request of the web page P2, the electronic book server 100 distributes the web page P2 displaying the list of new electronic books to the terminal device 10. Such a list of new e-books includes e-books belonging to various categories. Therefore, the terminal device 10 transmits an advertisement request that does not include the category designation or an advertisement request that includes the category "new arrival" to the distribution device 200 by including the advertisement acquisition command in the web page P2.

Then, when the request reception unit 232 receives, for example, an advertisement request including the category "new arrival", the acquisition unit 233 refers to the image information storage unit 221 and randomly acquires the template image. Subsequent processing is the same as that described above, and is therefore omitted.

[3. Processing procedure]
Next, the procedure of the advertisement distribution processing executed by the distribution device 200 according to the embodiment will be described with reference to FIG. FIG. 5 is a flowchart showing an advertisement distribution processing procedure by the distribution device 200 according to the embodiment.

First, the request receiving unit 232 of the distribution device 200 determines whether or not the advertisement request has been received from the terminal device 10 (step S101). When the request receiving unit 232 receives the advertisement request (step S101; Yes), the request receiving unit 232 acquires the category to which the electronic book to be viewed by the user who sent the advertisement request belongs, which is a category included in the advertisement request. (Step S102).

The acquisition unit 233 acquires a template image belonging to the same category as the category to which the electronic book belongs from the image information storage unit 221 (step S103). Specifically, the acquisition unit 233 refers to the image information storage unit 221 and acquires a template image associated with a comic category that matches the category to which the electronic book belongs.

Further, the acquisition unit 233 acquires the advertisement information corresponding to the acquired template image from the advertisement information storage unit 222 (step S104). Specifically, the acquisition unit 233 refers to the image information acquisition unit 221 and specifies the advertisement category associated with the acquired template image. Then, the acquisition unit 233 refers to the advertisement information storage unit 222, and acquires an advertisement image associated with the advertisement category that matches the specified advertisement category. Then, the acquisition unit 233 transmits the acquired template image and the advertisement information to the distribution unit 234 (step S105).

The distribution unit 234 distributes the template image and the advertisement information acquired by the acquisition unit 233 so as to be displayed together with the electronic book viewed by the user (step S106). For example, the distribution unit 234 integrates the template image extracted by the acquisition unit 233 and the advertisement information, and attaches the URL of the landing page to the advertisement content obtained by the integration. Then, the distribution unit 234 distributes the advertisement content in which the template image and the advertisement information are integrated to the terminal device 10 of the advertisement request transmission source.

[4. Modification example]
The above-described embodiment may be implemented in various different forms other than the above-mentioned embodiment. Therefore, other embodiments will be described below.

[4-1. Image acquisition based on user attributes]
In the above embodiment, the acquisition unit 233 of the distribution device 200 has shown an example of acquiring a template image belonging to a category that matches the category to which the electronic book viewed by the user belongs. However, the acquisition unit 233 may acquire the template image corresponding to the user attribute of the user who browses the electronic book as the image information to be distributed. In such a case, the distribution device 200 has an image information storage unit 221a instead of the image information storage unit 221 shown in FIG.

FIG. 6 is a diagram showing an example of the image information storage unit 221a corresponding to the user attribute. As shown in FIG. 6, the image information storage unit 221a includes an item “attribute category” instead of the “comic category”. The "attribute category" indicates the condition information used when matching with the user attribute of the user who browses the electronic book. It is assumed that the registration of the attribute category in the image information storage unit 221a has been performed in advance by the administrator of the distribution device 200. For example, such an administrator may associate a template image extracted from a cartoon for women popular in the 1980s with an attribute category such as "female in her thirties" in consideration of the user's time and current age.

Further, although not shown, the distribution device 200 has a user attribute storage unit in which user attributes are registered in association with the user ID. Hereinafter, the advertisement distribution process when the distribution device 200 has the image information storage unit 221a will be described with reference to FIG. 1.

For example, in step S3, it is assumed that an advertisement request is transmitted from the terminal device 10. Such an advertisement request includes a terminal device 10 and a user ID for identifying a user of the terminal device 10. Then, when the advertisement request is received by the request reception unit 232, the acquisition unit 233 refers to the user attribute storage unit and acquires the user attribute associated with the user ID included in the advertisement request. Here, it is assumed that the acquisition unit 233 has acquired the user attribute "25 years old, female".

Next, the acquisition unit 233 refers to the image information storage unit 221a, and acquires the template image G1 associated with the attribute category "female in her twenties" satisfying the user attribute "25 years old, female" as a distribution target. Further, the acquisition unit 233 refers to the advertisement information storage unit 222 because the advertisement category "for women" is associated with the acquired template image G1, and the advertisement category "for women" is associated with the acquired template image G1. The advertisement information AD1 having a high eCPM is acquired as a distribution target. Then, the distribution unit 234 distributes the advertisement content "G1 + AD1" that integrates the template image G1 extracted by the acquisition unit 233 and the advertisement information AD1 to the terminal device 10.

In this way, the distribution device 200 acquires the template image corresponding to the user attribute of the user who browses the electronic book as the distribution target. As a result, the distribution device 200 can make it appear as if a character that is easily liked by the user or a character that the user has a feeling for is appealing the advertisement information, so that the appeal effect of the advertisement information can be improved. ..

[4-2. Image acquisition based on author]
In the above embodiment, an example is shown in which the distribution device 200 displays an advertisement content in which a template image and advertisement information are integrated on an electronic book list page for each category (for example, a web page P1 shown in FIG. 1). However, the distribution device 200 may display the advertisement content together with the content page (content page) of the electronic book itself designated by the user instead of such a list page.

For example, in the web page P1 shown in FIG. 1 (d), it is assumed that the user specifies comic B1 (volume 1). As a result, the terminal device 10 receives the content page of the comic B1 (volume 1) from the electronic book server 100 by the electronic book application A1. Then, the terminal device 10 displays the content pages of the received comic B1 (volume 1) two pages at a time according to the instruction of the user. Here, it is assumed that each content page is provided with an advertisement space, and the predetermined content page includes an advertisement acquisition command. Here, FIG. 7A shows an example of the content page of the electronic book.

The content page P3 shown in FIG. 7A includes pages 10 and 11 of comic B1 (volume 1) designated by the user. As shown in FIG. 7A, the content page P3 includes advertising space F2 and F3 together with the electronic book. Then, the terminal device 10 transmits an advertisement request to the distribution device 200 when displaying the content page P3. Hereinafter, the advertisement distribution process by the distribution device 200 according to this modification will be specifically described.

In this way, when the advertisement content is displayed together with the content page, for example, when the advertisement content including the template image extracted from the book different from the comic B1 is displayed, the depiction touch of the content page and the depiction touch of the template image are displayed. Depending on the user, it may feel uncomfortable due to the difference. Therefore, the acquisition unit 233 of the distribution device 200 acquires a template image extracted from a book drawn by the same original author as the author of the electronic book from which the content page is published as a distribution target. In such a case, the distribution device 200 has an image information storage unit 221b instead of the image information storage unit 221 shown in FIG.

FIG. 7B is a diagram showing an example of an image information storage unit corresponding to the author. As shown in FIG. 7B, the image information storage unit 221b further includes the item “author name”. Further, the "template image" here indicates image information extracted from a book (manga) drawn by the corresponding author. That is, in the example of FIG. 7B, it is shown that the template image G1 identified by the image ID “T1” was extracted from the cartoon by “Jro Yamada”.

Here, it is assumed that the user has specified to display the 10th and 11th pages (content page P3 shown in FIG. 7A) of the comic B1 by "J-ta Yamada". As a result, the terminal device 10 transmits an advertisement request including the author name "J-ta Yamada" to the distribution device 200. Then, when the request reception unit 232 receives the advertisement request including the author name "Yamada Jro", the acquisition unit 233 refers to the image information storage unit 221b and the template to which the author name "Yamada Jro" is associated. Get an image. Since the content page P3 includes two advertising spaces (advertising space F2 and F3), the acquisition unit 233 acquires the template images G1a and G1b as distribution targets in the example of FIG. 7B.

Further, since the acquisition unit 233 is associated with the template image G1a for the advertisement category "for women" and the template image G1b for the advertisement category "for men", refer to the advertisement information storage unit 222. Then, the advertisement information AD1 and AD2 are acquired.

Then, the distribution unit 234 distributes the advertisement content "G1a + AD1" that integrates the template image G1a and the advertisement information AD1 and the advertisement content "G1b + AD2" that integrates the template image G1b and the advertisement information AD2 to the terminal device 10. .. Then, the terminal device 10 displays the content page P3 in which the advertisement content "G1a + AD1" is arranged in the advertisement space F2 and the advertisement content "G1b + AD2" is arranged in the advertisement space F3.

Here, FIG. 7C is a diagram showing an example of the content page P3 displayed on the display screen 13 of the terminal device 10. When the content page P3 is displayed by the terminal device 10, as shown in FIG. 7C, the advertisement content "G1a + AD1" in which the advertisement information AD1 is inserted in the balloon included in the template image G1a is displayed in the advertisement space F2, and the template. The advertisement content "G1b + AD2" in which the advertisement information AD2 is inserted in the balloon included in the image G1b is displayed in the advertisement space F3.

In this way, the distribution device 200 acquires a template image extracted from a book of the same original author as the author of the electronic book viewed by the user, and displays the advertisement content including the acquired template image together with the electronic book. As a result, the distribution device 200 can unify the depiction touch of the electronic book viewed by the user and the depiction touch of the template image, so that the advertisement content can be blended into the electronic book without giving a sense of discomfort to the user. .. As a result, the distribution device 200 can make the user unknowingly click the advertisement content, so that the advertisement effect can be enhanced. In addition, the distribution device 200 can also increase the interest of the user in the book from which the template image is published.

[4-3. Unification of e-books and image information]
In the above modification "4-2", an example is shown in which the acquisition unit 233 acquires a template image extracted from a book of the same original author as the author of the electronic book viewed by the user. However, the acquisition unit 233 may acquire the template image included in the electronic book viewed by the user as a distribution target. For example, the acquisition unit 233 acquires a template image including a character appearing in an electronic book viewed by the user, which is a template image included in the electronic book viewed by the user. Then, the distribution unit 234 may distribute the advertisement content including the acquired template image so as to be displayed together with the electronic book. In such a case, the distribution device 200 has an image information storage unit 221c instead of the image information storage unit 221 shown in FIG.

FIG. 8 is a diagram showing an example of an image information storage unit corresponding to a book. As shown in FIG. 8, the image information storage unit 221c further includes the item “book title”. Further, the "template image" here indicates image information extracted from one frame of any page of the corresponding book (book title), and includes characters appearing in the corresponding book. That is, in the example of FIG. 8, it is shown that the template image G1c identified by the image ID “T1” is extracted from the “comic B1”.

Here, it is assumed that the user has specified to display the 10th page and the 11th page (content page P3 shown in FIG. 7A) of the comic B1. As a result, the terminal device 10 transmits an advertisement request including the book title "Comic B1" to the distribution device 200. Then, when the request receiving unit 232 receives the advertisement request including the book name "comic B1", the acquisition unit 233 refers to the image information storage unit 221c and displays a template image to which the book name "comic B1" is associated. get. Since the content page P3 includes two advertising spaces (advertising space F2 and F3), the acquisition unit 233 acquires the template images G1c and G1d as distribution targets in the example of FIG.

Further, since the acquisition unit 233 is associated with the template image G1c with the advertisement category "for women" and the template image G1d with the advertisement category "for men", refer to the advertisement information storage unit 222. Then, the advertisement information AD1 and AD2 are acquired.

Then, the distribution unit 234 distributes the advertisement content "G1c + AD1" that integrates the template image G1c and the advertisement information AD1 and the advertisement content "G1b + AD2" that integrates the template image G1d and the advertisement information AD2 to the terminal device 10. ..

As a result, the distribution device 200 can unify the depiction touch of the electronic book viewed by the user and the depiction touch of the template image, so that the advertisement content can be blended into the electronic book without giving a sense of discomfort to the user. .. As a result, the distribution device 200 can make the user unknowingly click the advertisement content, so that the advertisement effect can be enhanced.

[4-4. Displaying multiple image information in multiple ad slots]
By the way, an example in which one template image is displayed in one advertising space has been shown so far. However, the acquisition unit 233 may acquire a plurality of image information, and the distribution unit 234 may distribute each of the acquired plurality of image information so as to be displayed in each of the plurality of advertising spaces. For example, the acquisition unit 233 may acquire three image information such as a template image, a balloon, and a background image, which have been described so far, as a plurality of image information as distribution targets. This point will be described with reference to FIG.

FIG. 9A is an explanatory diagram of a process of displaying image information in each of a plurality of advertising spaces. The web page P1 shown in FIG. 9A is a search result list page when the search is performed in the category “romance”, similar to that shown in FIG. However, in such a modification, as shown in FIG. 9A, the web page P1 includes three advertising spaces such as the advertising space F4a, the advertising space F4b, and the advertising space F4c in a vertically adjacent state. Then, as shown in FIG. 9A, of the three advertising spaces, the upper advertising space F4a has a "speech balloon", the central advertising space F4b has a "template image", and the lower advertising space F4c has a "blowout". It is assumed that each of the "background images" is to be displayed in advance. Further, in such a case, the distribution device 200 has an image information storage unit 221d instead of the image information storage unit 221 shown in FIG.

FIG. 9B is a diagram showing an example of an image information storage unit 221d in the case of displaying image information in each of a plurality of advertising spaces. As shown in FIG. 9B, the image information storage unit 221d further includes items "work information", "work collection page URL", "speech balloon", and "background image".

The "template image" indicates image information included in a predetermined book, similarly to the "template image" of the image information storage unit 221 shown in FIG. For example, the administrator of the distribution device 200 extracts and extracts image information from books handled on the website "Manga Daizenshu Z", electronic books in which such books are digitized, newspapers, magazines, and the like. The image information is registered in the image information storage unit 221d as a "template image".

The "work information" indicates the name (for example, the name of the work) of the content (for example, the book) that is the work of the corresponding template image publisher, and the name of the creator (for example, the author name) of the content. The "work collection page URL" shows link information to the work collection page that introduces various works of the author of the content that is the work of the corresponding template image publisher, and is pasted on the corresponding template image by the distribution unit 234. Will be. For example, in FIG. 9B, the work collection page URL “xxx1.com” is associated with the template image G11. In such a case, when the template image G11 displayed on the terminal device 10 is specified by the user, for example, the electronic book page currently being displayed is changed to the work collection page indicated by "xxx1.com".

The "speech balloon" is displayed together with the corresponding template image and background image, and the predetermined advertisement information acquired by the acquisition unit 233 is inserted into the balloon. In addition, such "speech balloons" are extracted from books handled on the website "Manga Daizenshu Z" and electronic books in which such books are digitized, as in the case of "template images". Alternatively, for example, it may be created by the administrator of the distribution device 200 according to the size of the advertising space F4a.

The "background image" is displayed together with the corresponding template image and balloon, and the predetermined advertisement information acquired by the acquisition unit 233 is inserted into the background image. Further, such a "background image" is preferably a background frequently used in many comics, such as a concentrated line and a flower pattern. Further, as with the "template image", the "background image" may be a book handled on the website "Manga Daizenshu Z", or even if the book is extracted from a digitized electronic book or the like. Alternatively, for example, it may be created by the administrator of the distribution device 200 according to the size of the advertising space F4c. It is preferable that different advertising information is inserted in the balloon and the background image, but similar advertising information may be inserted.

That is, FIG. 9B shows an example in which the template image G11 identified by the image ID “T1” belongs to the comic category “romance” and is associated with the advertising category “for women”. Further, the content of the publisher of the template image G11 is the book "SA1" by the author "Saito Tsaku", that is, the template image G11 is the image information extracted from the book "SA1" by the author "Saito Tsaku". Indicates that there is. Further, the template image G11 shows an example in which the work collection page URL "xxx1.com", the balloon "speech balloon Ba1", and the background image "concentrated line Co1" are associated with each other. Note that FIG. 9B shows an example in which similar blowouts and background images (concentrated lines) are associated with each template image regardless of the registered template image, but different blowouts and backgrounds are shown for each template image. Images may be associated.

Then, for example, when the request reception unit 232 receives an advertisement request including the category "romance", the acquisition unit 233 refers to the image information storage unit 221d and displays the template image G11 to which the comic category "romance" is associated. get. Further, the acquisition unit 233 acquires the work information "work name: SA1, author: Saito T work", the work collection page URL "xxx1.com", the balloon Ba1, and the concentrated line Co1 associated with the acquired template image G11. ..

Further, the acquisition unit 233 refers to the advertisement information storage unit 222 because the advertisement category "for women" is associated with the acquired template image G11, and the advertisement category "for women" is associated with the advertisement. Among the information, the advertisement information AD1 and AD3 are acquired as the distribution target as the top two advertisement information having high eCPM. As described above, the advertisement information AD1 is text information such as "AB lotion is effective for dry skin!", And the advertisement information AD3 is text information such as "urgent recruitment! Joined in September, recruitment for women welcome". It shall be. Further, the acquisition unit 233 also acquires the URL "aaa.com" of the advertisement detail page associated with the advertisement information AD1 and the URL "ccc.com" of the advertisement detail page associated with the advertisement information AD3.

Then, the distribution unit 234 inserts the work information "work name: SA1, author: Saito T work" at a predetermined position of the template image G11, and pastes the work collection page URL "xxx1.com" into the template image G11.

Further, the distribution unit 234 generates the advertisement content "Ba1 + AD1" in which the advertisement information AD1 is inserted in the balloon Ba1, and pastes the URL "aaa.com" of the advertisement detail page into the generated advertisement content "Ba1 + AD1". The distribution unit 234 may paste the URL "aaa.com" into the advertisement content "Ba1 + AD1" in a state where the user can see it. Further, the distribution unit 234 may insert a notation such as "PR" in a predetermined place of the advertisement content "Ba1 + AD1" in order to make the user recognize that the advertisement content "Ba1 + AD1" is an advertisement.

Further, the distribution unit 234 generates the advertisement content "Co1 + AD3" in which the advertisement information AD3 is inserted in the concentrated line Co1, and pastes the URL "ccc.com" of the advertisement detail page into the generated advertisement content "Co1 + AD3". The distribution unit 234 may paste the URL "ccc.com" into the advertisement content "Co1 + AD3" in a state where the user can see it. Further, the distribution unit 234 may insert a notation such as "PR" in a predetermined place of the advertisement content "Co1 + AD3" in order to make the user recognize that the advertisement content "Co1 + AD3" is an advertisement.

Then, the distribution unit 234 displays the advertisement content "Ba1 + AD1" in the advertisement space F4a, the template image G11 in the advertisement space F4b, and the advertisement content "Co1 + AD3" in the advertisement space F4c, respectively, on the terminal device 10. To deliver.

Here, FIG. 9C is a diagram showing an example of a case where image information is displayed in each of a plurality of advertising spaces. As shown in FIG. 9C, the terminal device 10 has a web page P1 in which the advertisement content "Ba1 + AD1" is arranged in the advertisement space F4a, the template image G11 is arranged in the advertisement space F4b, and the advertisement content "Co1 + AD3" is arranged in the advertisement space F4c. indicate.

In this way, the distribution device 200 has a plurality of adjacent image information such as a template image related to the content (electronic book) viewed by the user, a balloon into which the advertisement information is inserted, and a background image into which the advertisement information is inserted. It is displayed in each of the ad space of. For example, when only a balloon or a background image is displayed together with an electronic book among such a plurality of image information, it may be difficult for some users to understand what the image information means. However, since the distribution device 200 can display a balloon or a background image together with the template image, it is possible to create a kind of story in the advertising space. Therefore, the distribution device 200 can attract the user's attention not only to the electronic book itself but also to the advertising information, so that the advertising effect can be enhanced.

[4-5.5 Displaying multiple image information in one ad space]
In the above modification "4-4", the acquisition unit 233 acquires a plurality of image information displayed in a plurality of predetermined advertising spaces, and the distribution unit 234 obtains each of the acquired plurality of image information. An example of displaying in multiple inventorys of is described. However, the acquisition unit 233 may acquire a plurality of image information, and the distribution unit 234 may display the integrated information in which the acquired plurality of image information are integrated in one advertising space.

First, in the modified example "4-4", as shown in FIG. 9A, adjacent advertising spaces F4a to F4c are exemplified as a plurality of advertising spaces. However, here, it is assumed that one advertising space F4, which is a combination of adjacent advertising space F4a to F4c, is included in the web page P1.

Then, for example, as shown in the modification "4-4", the acquisition unit 233 acquires the template image G11 and, for the template image G11, the work information "work name: SA1, author: Saito T work". , The work collection page URL "xxx1.com", the balloon Ba1, and the concentrated line Co1 are acquired.

Similarly, it is assumed that the acquisition unit 233 acquires the advertisement information AD1 and AD3 to be inserted into the balloon Ba1 and the concentrated line Co1 by acquiring the template image G11, the balloon Ba1, and the concentrated line Co1.

Here, as shown in FIG. 9C, the distribution unit 234 inserts the advertisement content "Ba1 + AD1" in which the advertisement information AD1 is inserted in the balloon Ba1 at the upper part, the template image G11 in the middle part, and the advertisement information AD3 in the concentrated line Co1. The integrated information is generated by integrating these so that the advertising content "Co1 + AD3" is at the bottom. Then, the distribution unit 234 distributes the integrated information generated in this way to the terminal device 10 so as to be displayed in the advertising space F4.

[4-6. Automatic extraction of image information]
In each of the above embodiments, the template images registered in the image information storage unit 221 and the image information storage units 221a to 221d have been described as being extracted in advance from a predetermined book or the like by an administrator or the like. However, the acquisition unit 233 may dynamically extract the template image from the data of the electronic book and store the extracted template image in the advertisement information storage unit 221 or the like.

For example, the electronic book server 100 transmits the data of the electronic book for which the posting is accepted to the distribution device 200 every time the electronic book is newly posted. Further, the distribution device 200 may periodically access the electronic book server 100 to acquire the data of the electronic book. Then, the acquisition unit 233 performs image analysis on a predetermined page of the electronic book received from the electronic book server 100, and determines a character, a hero, etc., which frequently appear on the page. Then, the acquisition unit 233 extracts one frame including the character of the determination result as a template image and registers it in the image information storage unit 221. Further, the acquisition unit 233 stores the category to which the electronic book of the template image extraction source belongs as a comic category in association with the extracted template image.

Further, when the advertisement request is received, the acquisition unit 233 extracts the template image from the electronic book and uses the extracted template image as the distribution target, instead of acquiring the template image from the image information storage unit 221. May be good. For example, as shown in FIG. 7A, when the user specifies the content page P3, the terminal device 10 transmits the data of the content page P3 to the distribution device 200 together with the advertisement request.

Then, the acquisition unit 233 performs image analysis on the content page P3, determines, for example, a character having a high appearance frequency, a hero, or the like, and extracts one frame including the character of the determination result as a template image.

As in such an example, the terminal device 10 does not send only the data of the content page specified by the user to the distribution device 200, but the data of the entire electronic book of the content page publisher specified by the user. It may be transmitted to the distribution device 200 together with the advertisement request. As a result, the acquisition unit 233 extracts the template image from any page of the electronic book viewed by the user. Further, such an extraction process does not necessarily have to be performed by the acquisition unit 233, and for example, the distribution device 200 may further have an extraction unit that performs the extraction process.

[4-7. Delivery process]
In each of the above embodiments, the distribution unit 234 has shown an example in which the template image and the advertisement information are integrated and distributed. However, the distribution unit 234 may distribute the template image and the advertisement information in a state where they are not integrated. In such a case, the template image and the advertisement information are integrated by the terminal device 10.

[4-8. Hardware configuration]
The distribution device 200 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 10 is a hardware configuration diagram showing an example of a computer 1000 that realizes the functions of the distribution device 200. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the communication network 50 and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the communication network 50.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the distribution device 200 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 230 by executing the program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the communication network 50.

[5. others〕
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in any unit according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[6. effect〕
The distribution device 200 according to the embodiment has an acquisition unit 233 and a distribution unit 234. The acquisition unit 233 acquires the image information included in the book and the predetermined text information. The distribution unit 234 distributes the image information and the text information acquired by the acquisition unit 233 so as to be displayed in the display frame displayed together with the electronic book.

As a result, the distribution device 200 according to the embodiment can increase the user's interest in the text information, so that the appealing power of the text information can be improved.

In addition, the acquisition unit 233 acquires image information related to the electronic book.

As a result, the distribution device 200 according to the embodiment can naturally blend the image information into the electronic book viewed by the user.

Further, the acquisition unit 233 acquires image information belonging to a category that matches the category to which the electronic book belongs as image information to be distributed.

As a result, the distribution device 200 according to the embodiment can naturally blend the image information into the electronic book viewed by the user.

Further, the acquisition unit 233 acquires the image information including the character included in the electronic book as the image information to be distributed.

As a result, the distribution device 200 according to the embodiment can make it appear as if the character appearing in the electronic book being viewed by the user is appealing the text information, so that the appealing power of the text information can be improved. can.

Further, the acquisition unit 233 acquires the image information corresponding to the user attribute of the user who browses the electronic book as the image information to be distributed.

Thereby, the distribution device 200 according to the embodiment can increase the user's interest in the image information.

Further, the acquisition unit 233 acquires the image information included in the book of the same author as the author of the electronic book as the image information to be distributed.

As a result, the distribution device 200 according to the embodiment can unify the depiction touch of the electronic book viewed by the user and the depiction touch of the image information, so that the electronic book viewed by the user has a natural shape. Image information can be blended in with.

The acquisition unit 233 acquires the image information included in the electronic book as the image information to be distributed.

As a result, the distribution device 200 according to the embodiment can naturally blend the image information into the electronic book viewed by the user.

The acquisition unit 233 acquires predetermined advertisement information as predetermined text information.

As a result, the distribution device 200 according to the embodiment can display the advertisement information together with the image information, so that the user's interest in the advertisement information can be increased and the appeal effect of the advertisement information can be enhanced.

The acquisition unit 233 acquires the advertisement information corresponding to the image information acquired as the distribution target as the advertisement information to be distributed.

Thereby, the distribution device 200 according to the embodiment can present both the image information and the advertisement information to the user without giving a sense of discomfort.

The acquisition unit 233 acquires the advertisement information belonging to the category matching the category to which the image information acquired as the distribution target belongs as the advertisement content to be distributed.

Thereby, the distribution device 200 according to the embodiment can present both the image information and the advertisement information to the user without giving a sense of discomfort.

The distribution unit 234 distributes integrated information that integrates the image information and the text information acquired by the acquisition unit 233.

As described above, the distribution device 200 according to the embodiment can improve the appealing effect of the text information by displaying the integrated image information and the text information (advertising information).

The distribution unit 234 distributes integrated information in which the text information acquired by the acquisition unit 233 is inserted into the balloon included in the image information acquired by the acquisition unit 233.

As a result, the distribution device 200 according to the embodiment can, for example, make it appear as if the character included in the image information is appealing the advertisement information, so that the appealing effect of the text information can be improved.

Further, the acquisition unit 233 acquires a plurality of image information, and the distribution unit 234 displays the plurality of image information acquired by the acquisition unit 233 and the text information in the display frame displayed together with the electronic book. Deliver to.

As a result, the distribution device 200 according to the embodiment can create a story in the display frame, so that the user's attention to the text information in the display frame can be raised, and the advertising effect can be enhanced.

Further, the distribution unit 234 distributes the image information acquired by the acquisition unit 233 and the text information to each of the adjacent display frames.

As a result, the distribution device 200 according to the embodiment can create a story in the display frame, so that the user's attention to the text information in the display frame can be raised, and the advertising effect can be enhanced.

Further, the distribution unit 234 distributes the integrated information in which the plurality of image information acquired by the acquisition unit 233 and the text information are integrated in one display frame.

As a result, the distribution device 200 according to the embodiment can create a story in the display frame, so that the user's attention to the text information in the display frame can be raised, and the advertising effect can be enhanced.

Further, the acquisition unit 233 acquires the image information that transitions to the detail page of the advertisement information when designated by the user.

Thereby, the distribution device 200 according to the embodiment can more easily guide the user to the detail page of the advertisement information.

In addition, the acquisition unit 233 acquires image information that transitions to the work collection page when designated by the user.

As a result, the distribution device 200 according to the embodiment can more easily guide the user to the author's work collection page, so that the user can promote the related work with the electronic book being viewed by the user or the related work. Can increase your interest.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other modified forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Advertisement distribution system 10 Terminal device 100 E-book server 200 Distribution device 220 Storage unit 221 Image information storage unit 222 Advertisement information storage unit 230 Control unit 231 Submission reception unit 232 Request reception unit 233 Acquisition unit 234 Distribution unit

Claims (17)

An acquisition unit that acquires image information contained in an electronic book being viewed by a user and predetermined advertising information, and an acquisition unit.
An advertisement image, which is an image information in which one of the predetermined advertisement information is inserted into the image information acquired by the acquisition unit, and an advertisement information of the other of the predetermined advertisement information , A distribution device comprising a distribution unit for distribution so as to be displayed in a display frame displayed when the user browses the electronic book . The distribution device according to claim 1, wherein the acquisition unit acquires the image information related to the electronic book. The distribution device according to claim 2, wherein the acquisition unit acquires the image information belonging to a category matching the category to which the electronic book belongs as image information to be distributed. The distribution device according to claim 2 or 3, wherein the acquisition unit acquires the image information including a character included in the electronic book as image information to be distributed. The distribution device according to any one of claims 1 to 4, wherein the acquisition unit acquires the image information corresponding to the user attribute of the user who browses the electronic book as the image information to be distributed. .. The acquisition unit according to any one of claims 1 to 5, wherein the acquisition unit acquires the image information included in the electronic book of the same author as the author of the electronic book as image information to be distributed. Delivery device. The distribution device according to claim 6, wherein the acquisition unit acquires the image information included in the electronic book as image information to be distributed. The distribution device according to any one of claims 1 to 7, wherein the acquisition unit acquires text-formatted advertisement information as the predetermined advertisement information. The distribution device according to claim 8, wherein the acquisition unit acquires advertisement information corresponding to the image information acquired as a distribution target as the predetermined advertisement information . The distribution device according to claim 8 or 9, wherein the acquisition unit acquires , as the predetermined advertisement information, advertisement information belonging to a category matching the category to which the image information acquired as a distribution target belongs. The distribution unit is characterized in that the distribution unit distributes the advertisement image, which is the image information in which one of the advertisement information is inserted into the balloon included in the image information acquired by the acquisition unit . The distribution device according to any one . The distribution unit is one of claims 1 to 11, wherein the distribution unit distributes the advertisement image and the other advertisement information to each of a plurality of adjacent display frames so as to be displayed. The described delivery device. Any of claims 1 to 12 , wherein the acquisition unit acquires the image information that transitions to the detail page of the predetermined advertisement information when the image information is specified. The delivery device described in one. The claim is characterized in that the acquisition unit acquires the image information that transitions to the work collection page of the author of the content of the image information publishing source when the image information is specified. The distribution device according to any one of 1 to 13 . One of claims 1 to 14 , wherein the acquisition unit acquires, as the image information, an image, a balloon , or a background image of one frame included in the electronic book being viewed by the user . The delivery device described in 1. It ’s a computer-executed delivery method.
An acquisition process for acquiring image information contained in an electronic book being viewed by a user and predetermined advertising information, and
An advertisement image, which is an image information in which one of the predetermined advertisement information is inserted into the image information acquired by the acquisition step, and an advertisement information of the other of the predetermined advertisement information , A delivery method comprising a delivery step of delivering so as to be displayed in a display frame displayed when the user browses the electronic book . An acquisition procedure for acquiring image information contained in an e-book being viewed by a user and predetermined advertising information, and
The advertisement image, which is the image information in which the advertisement information of one of the predetermined advertisement information is inserted into the image information acquired by the acquisition procedure, and the advertisement information of the other of the predetermined advertisement information , A distribution program comprising causing a computer to execute a distribution procedure for distribution so as to be displayed in a display frame displayed when the user browses the electronic book .

Images