JP7074786B2 - Management system, information processing device, server, control method and program - Google Patents

Description

The present invention relates to a management system, an information processing apparatus, a server, a control method and a program.

In recent years, various games have been provided via networks. Such games include social games provided on social networking services (SNS).

Then, in such a game, a technique for preventing a decrease in the user's motivation to continue the game is also being studied (see, for example, Patent Document 1). The server device described in this document advances the game while communicating with the terminal. When the first event occurs while the game is in progress, the parameter value of the game target is reduced, the corresponding first display data is created, and the number of occurrences of the first event is counted. The winning probability of the occurrence of the second event is set based on the number of occurrences of the first event and the parameter value, and the presence or absence of the occurrence of the second event is determined based on the lottery according to the winning probability. Then, when the occurrence of the second event is determined, the parameter value is reduced, the corresponding second display data is created, and the first display data and the second display data are transmitted to the terminal.

Further, a technique for enabling access to a related site related to an object in a game is also being studied (see, for example, Patent Document 2). The online game server described in this document displays an object selectably in a game display screen of an online game played on a player terminal. When this object is selected, the game progress information necessary for the game progress of this online game is included, and the related site designation information for accessing the related site of the object is transmitted to the player terminal. Then, the player terminal accesses the related site and displays the advertisement site screen of the object on the display screen of the display device.

In addition, in the promotion activities of products and services, cross-promotion to provide products and services of other companies may be performed as a reward for excellent customers.

Japanese Unexamined Patent Publication No. 2013-128781 (Page 1, FIG. 1) Japanese Unexamined Patent Publication No. 2008-295775 (Page 1, FIG. 1)

Many applications are offered on the Internet, but these applications may be managed independently. For example, if the providers (providers) of each application are different, it is not possible to grasp the status of the applications managed by other providers.

Also, in cross-promotion, when sending customers to other applications, it is necessary to consider activation in the application from which the customer is sent. That is, when only the application of the customer sending destination is activated, it is not possible to activate the customer sending activity.

The present invention has been made in view of the above-mentioned problems, and an object thereof is to efficiently guide a user of a specific application to another application.

The management system that solves the above problems is a management system including a user terminal and one or a plurality of servers that store management information that stores a game of a customer source and a game of a customer destination in association with each other. The terminal sends the identification information of the game selected by the user to the server, and the selected game is the target of the cross promotion to the destination game associated with the selected game. The information on the first customer source screen for performing the transition and the information on the second customer source screen displayed after the first customer source screen are received from the server, and the first customer source screen is received. And the customer destination that transitions from the first customer source screen based on the information of the game of the customer destination received from the server and the first output control unit that displays the second customer source screen on the display. The game screen of the game is provided with a second output control unit for displaying the game screen between the first customer source screen and the second customer source screen, and the identification information received by the server from the user terminal. Based on the above, a determination unit for determining whether or not the selected game is the target of cross promotion and the user is using the game of the customer destination associated with the selected game, and the selection unit. When the game is the target of cross promotion and the user is not using the game of the customer destination associated with the selected game, the information on the first customer source screen and the first customer destination are not used. A first screen information transmission unit that transmits information on the second customer source screen displayed after the original screen to the user terminal, and a second screen that transmits information on the game screen of the game to the customer to the user terminal. It is equipped with a screen information transmission unit.
The information processing device that solves the above problems is an information processing device that can be connected to one or more servers that store management information that stores a game of a customer source and a game of a customer destination in association with each other via a network. , A transmitter that transmits the identification information of the game selected by the user to the server, and a transition to the game of the destination to which the selected game is the target of cross promotion and associated with the selected game. The information on the first customer source screen and the information on the second customer source screen displayed after the first customer source screen are received from the server, and the first customer source screen and the said The game of the customer destination that transitions from the first customer source screen based on the information of the game of the customer destination received from the server and the first output control unit that displays the second customer source screen on the display. The game screen is provided with a second output control unit for displaying the game screen between the first customer sending source screen and the second customer sending source screen.
The control method for solving the above problems is a control method for an information processing device that can connect to one or more servers that store management information that stores a game of a customer source and a game of a customer destination in association with each other via a network. To the transmission step of transmitting the identification information of the game selected by the user to the server, and to the game of the destination to which the selected game is the target of cross promotion and associated with the selected game. The information on the first customer source screen for performing the transition and the information on the second customer source screen displayed after the first customer source screen are received from the server, and the first customer source screen is received. And, based on the first output control step of displaying the second customer source screen on the display and the game information of the customer destination received from the server, the customer destination transitioning from the first customer source screen. Includes a second output control step for displaying the game screen of the game between the first customer source screen and the second customer source screen.
The program that solves the above problems is a program executed by an information processing device that can connect to one or more servers that store management information that stores the game of the customer source and the game of the customer destination in association with each other via a network. The information processing device is associated with a transmission unit that transmits identification information of a game selected by the user to the server, and the selected game that is the target of cross promotion and is associated with the selected game. The information on the first customer source screen for transitioning to the game of the customer destination and the information on the second customer source screen displayed after the first customer source screen are received from the server and described above. From the first customer source screen based on the information of the first output control unit that displays the first customer source screen and the second customer source screen on the display, and the game information of the customer destination received from the server. The game screen of the transitioning destination game is made to function as a second output control unit to be displayed between the first customer source screen and the second customer source screen.
The server that solves the above problems is one or a plurality of servers that store management information that stores the game of the customer source and the game of the customer destination in association with each other, and is based on the identification information of the game received from the user terminal. A determination unit that determines whether or not the game is the target of cross-promotion and the user is using the game of the customer destination associated with the game, and the game is the target of cross-promotion and is included in the game. Information on the first customer source screen for making a transition to the customer destination game and after the first customer source screen when the user is not using the associated customer destination game. A first screen information transmission unit that transmits information on the displayed second customer source screen to the user terminal, and a second screen information transmission unit that transmits information on the game screen of the game to the customer terminal to the user terminal. And.
The control method that solves the above problems is a control method of one or a plurality of servers that store management information that stores a game of a customer source and a game of a customer destination in association with each other, and identifies a game received from a user terminal. Based on the information, the determination step of determining whether or not the game is the target of cross promotion and the user is using the game of the customer destination associated with the game, and the game is the target of cross promotion. When the user is not using the game of the customer destination associated with the game, the information on the first customer source screen for performing the transition to the game of the customer destination and the first customer destination. The first screen information transmission step of transmitting the information of the second customer source screen displayed after the original screen to the user terminal, and the second screen information of the game screen of the destination game to be transmitted to the user terminal. Includes screen information transmission step and.
The program that solves the above problems is a program executed by one or more servers that store management information that stores the game of the customer source and the game of the customer destination in association with each other, and receives the server from the user terminal. Based on the identification information of the game, the determination unit for determining whether or not the game is the target of the cross promotion and the user is using the game of the customer destination associated with the game, and the game are cross-promoted. When the user is not using the game of the customer destination associated with the game, the information on the first customer source screen for transitioning to the customer destination game and the above. The first screen information transmission unit that transmits the information of the second customer source screen displayed after the first customer source screen to the user terminal, and the game screen information of the game of the customer destination are transmitted to the user terminal. Second screen to be transmitted Functions as an information transmission unit.

As a result, it is possible to guide the customer from the customer source application to the customer destination application, and to promote the use of the customer destination application until the predetermined condition is achieved by the incentive. Then, it is possible to activate the customer destination application and encourage the return to the customer destination application. Further, if the customer sending destination application is already used and the customer sending effect cannot be expected, the customer sending can be suppressed.

According to the present invention, a user of a specific application can be efficiently guided to another application.

The system schematic diagram of this embodiment. Explanatory drawing of the processing procedure of this embodiment. Explanatory drawing of the processing procedure of this embodiment. It is explanatory drawing of the screen example of this embodiment, (a) is a campaign display on a customer source application screen, (b) is a game on a customer destination application screen, (c) is a mission achievement on a customer destination application screen. , (D) is a mission confirmation on the customer source application screen, and (e) is an explanatory diagram of incentive acquisition on the customer source application screen. Explanatory drawing of the processing procedure of this embodiment. It is explanatory drawing of the processing procedure of another embodiment, (a) is the group registration processing, (b) is the explanatory diagram of the mission achievement management processing. Explanatory drawing of the processing procedure of another embodiment.

Hereinafter, an embodiment of the application management method will be described with reference to FIGS. 1 to 5. This embodiment assumes a case where cross-promotion is performed for a user who uses a plurality of applications (for example, a game).

As shown in FIG. 1, in the present embodiment, a user terminal 10, a management server 20, and a plurality of game servers 30 connected via a network such as the Internet are used.
The user terminal 10 is a computer terminal (information processing terminal such as a smartphone) of a user registered as a user. The user terminal 10 is used when participating in a game provided by the game server 30. It is also used when managing a local calendar on the user terminal 10 and participating in various SNSs (social network services). In the present embodiment, it is assumed that the application A and B for the game are used for the user terminal 10.

The management server 20 is a computer system that manages users who use a plurality of applications with respect to the user terminal 10. Specifically, the management server 20 functions as a basic system (platform) that organizes users and manages game services provided by various game servers 30. The management server 20 includes a control unit 21 including a CPU, RAM, ROM, and the like, a user information storage unit 22, a campaign information storage unit 23, a participation status information storage unit 24, and an achievement status information storage unit 25.

By executing the management program, the control unit 21 functions as a user management unit 211, a campaign management unit 212, a redirector 213, and a mission management unit 214.
The user management unit 211 executes a process of managing users who use various applications.

The campaign management unit 212 executes a process of managing a campaign for cross-promotion.
The redirector 213 executes a process of reconnecting (redirecting) the user terminal 10 connected to the game server 30 that provides the application of the customer destination to the game server 30 that provides the application of the customer destination.

The mission management unit 214 executes a process of managing the achievement status of the mission in the game.
The user information storage unit 22 authenticates the user and records user management information for managing the game used by the user. This user management information is recorded when the user is registered on the platform, and is updated when the game usage registration is performed. Data related to the user ID, login password, and game used are recorded in the user management information.

In the user ID data area, data regarding an identifier for identifying each user is recorded.
In the login password data area, data for authenticating the user when this user logs in to the management server 20 is recorded.

In the used game data area, data related to an identifier (game ID) for identifying the game used by this user is recorded.
The campaign information storage unit 23 records campaign management information for managing a campaign for cross-promotion and mission management information regarding achievement conditions according to the mission. Campaign management information and mission management information are registered when cross-promotion is carried out.

In this campaign management information, data regarding a campaign ID, a customer source, a customer destination, a mission, an incentive, and a campaign period are recorded.
In the campaign ID data area, data regarding an identifier for identifying each campaign for cross-promotion is recorded. Here, it is assumed that a campaign is performed in which a customer is sent from a predetermined customer source (for example, application A) to a predetermined customer destination (for example, application B).

In the customer sending source data area, data regarding an identifier (game ID) for identifying the application that is the sending source in this campaign is recorded.
In the customer destination data area, data regarding an identifier (game ID) for identifying an application to be a customer destination is recorded in this campaign.

In the mission data area, data regarding an identifier (mission ID) for identifying a mission (mission) to be accomplished in order for a user to obtain an incentive is recorded.

In the incentive data area, data regarding benefits (incentives) provided to users who have completed the mission are recorded.
Data regarding the duration of this campaign is recorded in the campaign period data area.

Data related to the mission ID, mission content, and achievement conditions are recorded in the mission management information.
In the mission ID data area, data regarding an identifier for identifying each mission is recorded.

Data related to the content of this mission is recorded in the mission content data area. In this embodiment, the mission includes "installation", "login for a predetermined period (for example, 2 days)", "invitation of a friend", "clearing a predetermined stage", and the like.

In the achievement condition data area, data regarding the conditions for achieving the mission are recorded. Achievement conditions include "achievable only once", "achievable up to the number of times limit in a predetermined period (for example, one day)", "achievable without limit of number of times" and the like.

Participation status information storage unit 24 records participation status management information for managing the participation status of each user in the campaign. This participation status management information is recorded when the user wishes to participate in the campaign. Data related to the user ID and the campaign ID are recorded in this participation status information.

In the user ID data area, data regarding an identifier for identifying a user who wishes to participate in the campaign is recorded.
In the campaign ID data area, data regarding an identifier for identifying a campaign that the user wishes to participate in is recorded.

The achievement status information storage unit 25 records achievement status management information for managing the achievement status of the mission for each user. This achievement status management information is registered when the progress status of the mission is acquired from the game server 30 that manages each application. Data related to the user ID, the campaign ID, and the mission ID are recorded in the achievement status management information.

In the user ID data area, data regarding an identifier for identifying a user participating in the campaign is recorded.
In the campaign ID data area, data regarding an identifier for identifying a campaign in which this user is participating is recorded.

In the mission ID data area, data regarding an identifier for identifying the mission completed by this user in this campaign is recorded.
The game server 30 is a server computer that provides various applications (here, games) on the Internet. In the present embodiment, the game server 30 is managed by a separate and independent application provider, and each provides an application (game) to the user terminal 10. Furthermore, in multiple games, we plan and manage cross-promotions that promote the use of other games.

The game server 30 includes a promotion information storage unit 32 for managing cross-promotion for users.
The promotion information storage unit 32 records promotion management information about missions and incentives provided in cross-promotion. This promotion management information is registered when the application provider decides to carry out the cross promotion. Data related to the campaign ID, mission ID, mission content, achievement conditions, and incentives are recorded in the promotion management information.

In the campaign ID data area, data regarding an identifier for identifying a campaign related to the game server 30 is recorded.
In the mission ID data area, data regarding an identifier for identifying a mission to be accomplished by the user in order to obtain an incentive is recorded at the destination.

Data related to the content of this mission is recorded in the mission content data area.
In the achievement condition data area, data regarding the conditions for accomplishing the mission at the customer destination is recorded.

In the incentive data area, data regarding benefits (incentives) provided to users who have completed the mission at the customer sending source is recorded.
Hereinafter, each process in the application management method will be described with reference to FIGS. 2 to 5.

(Application management process)
Next, the application management process will be described with reference to FIG.
Here, first, the user terminal 10 executes a login process (step S1-1). Specifically, when playing a game, the user terminal 10 is used to access the management server 20. In this case, the user management unit 211 of the control unit 21 of the management server 20 outputs a login screen to the display of the user terminal 10. Then, the user inputs the user ID and the login password on this login screen.

Next, the control unit 21 of the management server 20 executes the user authentication process (step S1-2). Specifically, the user management unit 211 of the control unit 21 acquires the user ID and login password entered on the login screen of the user terminal 10. Then, when the user ID and the login password acquired from the user terminal 10 are registered in the user information storage unit 22, the user management unit 211 completes the login authentication. Then, when the login authentication is completed, the user ID of the logged-in user is specified.

Next, the user terminal 10 executes an application selection process (step S1-3). Specifically, the user terminal 10 outputs a selection screen displaying a list of games used by the logged-in user on the display. Here, it is assumed that the application A is selected as the game. In this case, the user terminal 10 transmits the selected application selection information to the management server 20. This application selection information includes data related to the game ID.

Next, the control unit 21 of the management server 20 executes a determination process as to whether or not the user is qualified to participate in the campaign (step S1-4). Specifically, the campaign management unit 212 of the control unit 21 uses the campaign information storage unit 23 to confirm whether or not there is campaign management information in which the game ID of the application selection information is recorded in the customer sending source data area. do. Here, the campaign management information whose current date and time is included in the campaign period is used. As a result, it is determined whether or not the selected game is the target of the customer sending source of the campaign. If there is campaign management information in which the game ID is recorded in the customer sending source data area, it is determined that the game ID is the target of the sending source.

When the selected game is determined to be the target of the customer sending source application, the campaign management unit 212 identifies the game ID recorded in the customer sending destination data area of this campaign management information. Next, the campaign management unit 212 confirms whether or not the game ID of the customer destination application is registered as a game to be used in the user management information of the logged-in user in the user information storage unit 22. As a result, it is determined whether or not the logged-in user is using the customer destination application.

In the user management information, if the game ID of the customer destination application is registered as a game to be used and the customer destination application is used, it is determined that the user is not eligible to participate in the campaign. On the other hand, if it is not registered as a game to be used and the customer destination application is not used, it is determined that the user is eligible to participate in the campaign.

When it is determined that the user is not qualified to participate in the campaign (when "NO" in step S1-4), the control unit 21 of the management server 20 executes the login notification process (step S1-5). Specifically, the user management unit 211 of the control unit 21 notifies the game server 30 of the application A of the login.

In this case, the game server 30 of the application A executes the game screen providing process (step S1-6). Specifically, the game server 30 of the application A transmits the game screen to the display of the user terminal 10.

Then, the user terminal 10 executes the game screen display process (step S1-7). Specifically, the user terminal 10 outputs the game screen of the application A to the display. Then, when the user plays a game using the game screen, the game server 30 of the application A performs a game progress management process for the logged-in user (step S1-8).

On the other hand, when it is determined that the user is eligible to participate in the campaign (when "YES" in step S1-4), the control unit 21 of the management server 20 executes the campaign notification process (step S1-9). Specifically, the campaign management unit 212 of the control unit 21 transmits a campaign target notification to the game server 30 of the application A. This campaign target notification includes data related to the campaign ID recorded in the campaign management information of the campaign information storage unit 23.

In this case, the game server 30 of the application A executes the campaign banner generation process (step S1-10). Specifically, the game server 30 of the application A extracts the promotion management information in which the campaign ID included in the campaign target notification is recorded from the promotion information storage unit 32. Then, the game server 30 generates a campaign banner including the information recorded in the promotion management information. This campaign banner includes data related to the link to the management server 20 and the campaign ID.

Next, the user terminal 10 executes a game screen display process with a banner (step S1-11). Specifically, the game server 30 of the application A transmits the game screen including the campaign banner to the user terminal 10. Then, the user terminal 10 outputs a game screen including a campaign banner on the display.

In this case, as shown in FIG. 4A, the customer sending source application screen 500 is output on the display of the user terminal 10. The customer sending source application screen 500 includes a campaign summary display 501, a mission explanation display 502, and a campaign banner 503 as an advertisement link. The campaign summary display 501 includes an explanation of the purpose of the campaign. The mission description display 502 includes a mission achievement method and achievement conditions. The campaign banner 503 includes data regarding a link to the management server 20 and a campaign ID.

Here, when the user plays a game using the game screen, the game server 30 of the application A performs a game progress management process for the logged-in user (step S1-8).

On the other hand, when using the campaign, the campaign banner displayed on the display of the user terminal 10 is selected. In this case, the user terminal 10 executes the banner selection process (step S1-12). Specifically, the user terminal 10 transmits a campaign selection notification to the management server 20. This campaign selection notification includes data regarding the campaign ID.

Next, the control unit 21 of the management server 20 executes the transmission process of the customer destination information (step S1-13). Specifically, the redirector 213 of the control unit 21 includes a redirect URL for accessing the application B for the user terminal 10.

Further, the control unit 21 of the management server 20 executes the campaign participation registration process (step S1-14). Specifically, the campaign management unit 212 of the control unit 21 generates the participation status management information in which the user ID of the logged-in user and the campaign ID are associated with each other, and records the participation status information storage unit 24. If the participation status management information in which the user ID and the campaign ID are associated with each other is already recorded in the participation status information storage unit 24, this process is skipped.

Next, the user terminal 10 executes the redirect process (step S1-15). Specifically, the user terminal 10 accesses the game server 30 of the application B, which is the destination of the customer, by using the redirect URL acquired from the management server 20.

In this case, as shown in FIG. 4B, the customer destination application screen 510 is output on the display of the user terminal 10. The customer destination application screen 510 includes a game screen 511 of application B, which is a customer destination.

Next, a case where the game of the application B, which is the destination of the customer, is played will be described with reference to FIG.
Here, the user terminal 10 executes a game use process (step S2-1). Specifically, the user terminal 10 plays a game by using the game screen of the application B output on the display.

In this case, the game server 30 of the application B executes the game progress management process (step S2-2). Specifically, the game server 30 of the application B manages the progress of the game on the user terminal 10.

Next, the game server 30 of the application B executes a determination process as to whether or not the mission has been achieved (step S2-3). Specifically, the game server 30 of the application B compares the mission and achievement conditions recorded in the promotion information storage unit 32 with the game progress status of the user. Then, if the mission is satisfied under the achievement conditions, it is determined that the mission has been completed.

If it is determined that the game progress has not been achieved and the mission has not been achieved ("NO" in step S2-3), the game server 30 of the application B continues the game progress management process (step S2-). 2).

On the other hand, when the game progress has reached the mission achievement and it is determined that the mission has been achieved (when "YES" in step S2-3), the game server 30 of the application B executes the mission achievement notification process (step S2-4). ). Specifically, the game server 30 transmits a mission achievement notification to the management server 20. This mission achievement notification includes data related to the campaign ID, mission ID, and user ID.

Next, the control unit 21 of the management server 20 executes the mission achievement management process (step S2-5). Specifically, the mission management unit 214 of the control unit 21 records the mission achievement status in the achievement status information storage unit 25 based on the mission achievement notification acquired from the game server 30. This process will be described later with reference to FIG. Then, the mission management unit 214 returns the mission achievement processing result to the game server 30.

Next, the game server 30 of the application B executes the notification processing of the mission achievement result (step S2-6). Specifically, the game server 30 of the application B transfers the mission achievement processing result from the management server 20 to the user terminal 10 of the logged-in user.

Next, the user terminal 10 executes an output process of the mission achievement result (step S2-7). Specifically, the user terminal 10 outputs the mission achievement result to the display. In this case, as shown in FIG. 4C, the mission achievement display 521 is output on the customer destination application screen 520.

After that, while logged in to the management server 20, the user terminal 10 executes the selection process of the application A, which is the source of the customer (step S3-1). Specifically, the user terminal 10 accesses the game server 30 of the application A.

In this case, the game server 30 of the application A executes the display processing of the mission achievement confirmation link (step S3-2). Specifically, the game server 30 of the application A transmits a game screen including a mission achievement confirmation link to the user terminal 10. This mission achievement confirmation link contains data regarding the campaign ID associated with application A. In this case, as shown in FIG. 4D, the mission achievement confirmation link 531 is output on the customer sending source application screen 530 of the display of the user terminal 10.

Next, the user terminal 10 executes a mission achievement confirmation link selection process (step S3-3). Specifically, when confirming the achievement status of the mission, select the mission achievement confirmation link. In this case, the user terminal 10 transmits a mission achievement confirmation request to the management server 20.

Next, the game server 30 of the application A executes a mission achievement confirmation process (step S3-4). Specifically, the game server 30 of the application A transmits a mission achievement status request to the management server 20. This mission achievement status request includes data related to the campaign ID recorded in the promotion information storage unit 32 and the user ID of the logged-in user.

Next, the control unit 21 of the management server 20 executes the process of providing the achievement status information (step S3-5). Specifically, the mission management unit 214 of the control unit 21 extracts the achievement status management information associated with the campaign ID and the user ID included in the mission achievement status request from the achievement status information storage unit 25. Next, the mission management unit 214 identifies the achieved mission ID by using the extracted achievement status management information. Then, the mission management unit 214 transmits the mission achievement status including the specified mission ID to the game server 30 of the application A.

Next, the game server 30 of the application A executes the incentive granting process according to the achievement status (step S3-6). Specifically, the game server 30 of the application A uses the promotion information storage unit 32 to specify an incentive according to the mission ID included in the mission achievement status. Then, the game server 30 gives an incentive to the logged-in user when the achievement condition of the promotion management information is satisfied. Further, the game server 30 transmits the incentive grant result to the user terminal 10.

Next, the user terminal 10 executes the result output process (step S3-7). Specifically, the user terminal 10 outputs an incentive grant result to the display. In this case, as shown in FIG. 4 (e), the incentive acquisition display 541 is output on the customer sending source application screen 540 of the display of the user terminal 10. Here, a message indicating that the item as the incentive has been acquired is output to the incentive acquisition display 541.

(Mission achievement management process)
Next, the mission achievement management process will be described with reference to FIG.
First, the control unit 21 of the management server 20 executes a mission achievement information acquisition process (step S4-1). Specifically, the mission management unit 214 of the control unit 21 acquires a mission achievement notification from the game server 30 (here, the game server 30 of the application B).

Next, the control unit 21 of the management server 20 executes the identification process of the achievement user (step S4-2). Specifically, the mission management unit 214 of the control unit 21 identifies the achievement user by the user ID included in the mission achievement notification.

Next, the control unit 21 of the management server 20 executes a determination process as to whether or not it is a cross-promotion target (step S4-3). Specifically, the mission management unit 214 of the control unit 21 has registered the participation status management information in which the user ID of the mission achievement notification and the game ID of the customer destination are recorded in the participation status information storage unit 24. To confirm. When the participation status management information is registered in the participation status information storage unit 24, it is determined to be a cross-promotion target.

When it is determined that the participation status management information in which the user ID of the mission achievement notification and the game ID of the customer destination are recorded is not registered and is not a cross-promotion target (when "NO" in step S4-3), the mission End the achievement management process.

On the other hand, when the participation status management information in which the user ID of the mission achievement notification and the game ID of the customer destination are recorded is registered and it is determined to be a cross-promotion target (when "YES" in step S4-3), management is performed. The control unit 21 of the server 20 executes a mission achievement status recording process (step S4-4). Specifically, the mission management unit 214 of the control unit 21 generates achievement status management information including a user ID, a campaign ID, and a mission ID, and records it in the achievement status information storage unit 25.

Then, as shown in FIG. 3, the game server 30 of the customer sending source executes the incentive granting process according to the achievement status (step S3-6).

According to the above embodiment, the following effects can be obtained.
(1) In the above embodiment, the management server 20 is used as a platform for managing users who use a plurality of applications for the user terminal 10. The management server 20 includes a control unit 21, a user information storage unit 22, a campaign information storage unit 23, a participation status information storage unit 24, and an achievement status information storage unit 25. The campaign information storage unit 23 on the platform allows the user to grasp the participation status of the campaign related to a plurality of applications. In addition, the achievement status information storage unit 25 on the platform can grasp the achievement status of the mission set in the application of the customer destination in the application of the customer source. Therefore, even if the application providers are different, it is possible to carry out cross-promotion and promote the activation of overall application usage.

(2) In the above embodiment, the control unit 21 of the management server 20 executes a determination process as to whether or not the user is qualified to participate in the campaign (step S1-4). When it is determined that the user is eligible to participate in the campaign (when "YES" in step S1-4), the control unit 21 of the management server 20 executes the campaign notification process (step S1-9). Then, the game server 30 of the application A executes the campaign banner generation process (step S1-10). This makes it possible to perform cross-promotion to introduce other applications in a specific application.

Then, when the campaign banner is selected, the control unit 21 of the management server 20 executes the campaign participation registration process (step S1-14). As a result, the participation status information storage unit 24 can grasp the customer sending status in the cross promotion.

(3) In the above embodiment, when the campaign banner is selected, the control unit 21 of the management server 20 executes the transmission process of the customer destination information (step S1-13). Then, the user terminal 10 executes the redirect process (step S1-15). This makes it possible to guide a specific application to the game server 30 of another application.

(4) In the above embodiment, the game server 30 of the application B executes a determination process as to whether or not the mission has been achieved (step S2-3). When it is determined that the mission has been achieved (when "YES" in step S2-3), the game server 30 of the application B executes the mission achievement notification process (step S2-4). Then, the control unit 21 of the management server 20 executes the mission achievement management process (step S2-5). This makes it possible to grasp the achievement status of missions in cross-promotion.

Then, when the mission achievement confirmation link selection process (step S3-3) is executed on the user terminal 10, the game server 30 of the application A executes the mission achievement confirmation process (step S3-4). Then, the control unit 21 of the management server 20 executes the process of providing the achievement status information (step S3-5). As a result, it is possible to provide the user with an incentive according to the mission achievement status at each customer sending source.

(5) In the above embodiment, the control unit 21 of the management server 20 executes a determination process as to whether or not the user is qualified to participate in the campaign (step S1-4). Here, if the game is registered as a game to be used in the user management information and the customer destination application is used, it is determined that the user is not qualified to participate in the campaign. If the promotion effect cannot be expected, the provision of the campaign can be suppressed.

The above embodiment may be changed as follows.
-In the above embodiment, a case where cross-promotion is performed in a game as an application has been described, but the target application for cross-promotion is not limited to the game. Cross-promotion can be performed in multiple applications provided on the platform.

-In the above embodiment, the game server 30 of the application B executes a determination process as to whether or not the mission has been achieved (step S2-3). This determination may be executed on the management server 20. In this case, the progress status information of the application B is acquired from the game server 30. Then, the mission management unit 214 of the control unit 21 collates the progress status information with the campaign management information and the mission management information recorded in the campaign information storage unit 23, and determines the mission achievement. Then, when the mission management unit 214 determines that the mission has been achieved, the mission management unit 214 records the achievement status management information in the achievement status information storage unit 25.

-In the above embodiment, cross-promotion in which customers are sent from application A to B is assumed. Here, cross-promotion may be carried out with each other. In this case, the campaign information storage unit 23 records the campaign management information regarding the customer transmission from the application B to A for the customer transmission from the application A to B. As a result, it is possible to encourage users of individual applications to mutually use a plurality of applications.

-In the above embodiment, cross-promotion in which customers are sent from application A to application B is assumed. Here, the management server 20 may specify the application to be cross-promoted. In this case, the number a of the users of the application A who do not use the application B and the number b of the users of the application B who do not use the application A are compared. Then, the incentive is changed based on the comparison result. For example, increase the incentive to be provided in the application with a smaller number of people. As a result, it is possible to send customers to the other application and prompt them to return to the application from which the customer was sent.

-In the above embodiment, a promotion is performed in which one user is sent from the customer sending source application to the customer sending destination application. Instead of this, promotion may be performed to a plurality of group users. In this case, the management server 20 executes the group registration process and the mission achievement management process.

(Group registration process)
First, the group registration process will be described with reference to FIG. 6A.
Here, when the campaign selection notification is acquired from the user terminal 10, the control unit 21 of the management server 20 executes the group user registration process (step S5-1). Specifically, the campaign management unit 212 of the control unit 21 outputs a group registration screen to the display of the user terminal 10. On this group registration screen, a user who is a friend or companion of the logged-in user and is recorded in the user information storage unit is specified. Then, the campaign management unit 212 acquires the user ID of the group user designated on the group registration screen from the user terminal 10.

Next, the control unit 21 of the management server 20 executes the campaign participation qualification determination process (step S5-2). Specifically, the campaign management unit 212 of the control unit 21 acquires user management information from the user information storage unit 22 based on the user ID of the group user. Then, the campaign management unit 212 confirms the game to be used in the user management information of the designated group user by using the user information storage unit 22. Here, it is determined that the group user who is registered for use of the customer sending source application and is not registered for using the customer sending destination application is qualified to participate in the campaign.

Next, the control unit 21 of the management server 20 executes the registration process of the group user who is qualified to participate (step S5-3). Specifically, the campaign management unit 212 of the control unit 21 associates the user ID of the group user who is qualified to participate in the campaign with the ID of the logged-in user, and registers it in the participation status information storage unit 24.

Next, the control unit 21 of the management server 20 executes the registration notification process to the group users (step S5-4). Specifically, the campaign management unit 212 of the control unit 21 transmits a campaign participation request to the user terminal 10 of the group user.

(Mission achievement management process)
Next, the mission achievement management process in the group will be described with reference to FIG. 6 (b).
First, the control unit 21 of the management server 20 executes the mission achievement information acquisition process in the same manner as in step S4-1 (step S6-1).

Next, the control unit 21 of the management server 20 performs the identification process (step S6-2) of the achievement user and the determination process (step S6-3) as to whether or not it is a cross-promotion target, as in steps S4-2 and S4-3. ) Is executed.

If it is determined that it is not a cross-promotion target (in the case of "NO" in step S6-3), the mission achievement management process is terminated.
On the other hand, when it is determined that it is a cross-promotion target (when "YES" in step S6-3), the control unit 21 of the management server 20 executes a determination process as to whether or not it is a group user (step S6-4). Specifically, the mission management unit 214 of the control unit 21 confirms whether or not the user ID is registered as a group in the participation status information storage unit 24. By associating the user ID with another user ID, if the user ID is registered as a group, it is determined to be a group user.

When it is determined that the user ID is registered independently and is not a group user (when "NO" in step S6-4), the control unit 21 of the management server 20 records the mission achievement status to the achievement user. Execute (step S6-5). Specifically, the mission management unit 214 of the control unit 21 generates achievement status management information including a user ID, a campaign ID, and a mission ID, and records it in the achievement status information storage unit 25.

On the other hand, when it is determined that the user is a group user (when "YES" in step S6-4), the control unit 21 of the management server 20 executes the mission achievement status recording process for the group user (step S6-6). Specifically, the mission management unit 214 of the control unit 21 extracts another user ID associated with the user ID of the logged-in user and registered as a group in the participation status information storage unit 24. Then, the mission management unit 214 generates achievement status management information including the campaign ID and the mission ID in association with all the user IDs of the logged-in user and the group user, and records them in the achievement status information storage unit 25.

As a result, the group can achieve the mission. Then, cross-promotion can be carried out for a plurality of users.
-In the above embodiment, the control unit 21 of the management server 20 executes a determination process as to whether or not the user is qualified to participate in the campaign (step S1-4). Here, it is also possible to set a limit on the number of participants in the campaign. In this case, data regarding the number of people who can participate is recorded in the campaign information storage unit 23. Then, the control unit 21 of the management server 20 executes the banner output determination process.

(Banner output judgment processing)
Next, the banner output determination process will be described with reference to FIG. 7.
Here, first, the control unit 21 of the management server 20 executes a determination process as to whether or not the control unit 21 of the management server 20 is eligible to participate in the campaign, as in step S1-4 (step S7-1). ).

When it is determined that the user is not qualified to participate in the campaign (when "NO" in step S7-1), the control unit 21 of the management server 20 executes the login notification process in the same manner as in step S1-5 (step S7-2). ).

On the other hand, when it is determined that the person is eligible to participate in the campaign (when "YES" in step S7-1), the control unit 21 of the management server 20 executes a determination process as to whether or not there is a limit on the number of people in the cross promotion. (Step S7-3). Specifically, the mission management unit 214 of the control unit 21 confirms whether or not the number of people who can participate is recorded in the campaign information storage unit 23 in association with the campaign ID. Here, if the number of people who can participate is recorded, it is determined that there is a limit on the number of people.

When it is determined in the cross promotion that there is a limit on the number of people (when "YES" in step S7-3), the control unit 21 of the management server 20 executes a process of calculating the number of people participating in the campaign (step S7-4). Specifically, the campaign management unit 212 of the control unit 21 calculates the number of participants in the cross promotion by counting the user ID associated with the campaign ID of the cross promotion in the participation status information storage unit 24. ..

Next, the control unit 21 of the management server 20 executes a determination process as to whether or not it is possible to participate in the campaign (step S7-5). Specifically, the campaign management unit 212 of the control unit 21 compares the calculated number of participants with the number of people who can participate. If the number of participants is less than the number of participants, it is judged that the campaign can be participated.

Then, when it is determined that the number of participants is equal to or greater than the number of participants and it is determined that the campaign cannot be participated (when "NO" in step S7-5), the control unit 21 of the management server 20 executes the login notification process (step S7). -2).

On the other hand, when it is determined that the number of participants is less than the number of participants and it is possible to participate in the campaign (when "YES" in step S7-5), the control unit 21 of the management server 20 notifies the campaign as in step S1-9. The process is executed (step S7-6). In this case, the campaign management unit 212 of the control unit 21 includes data on the number of remaining participants until the number of participants reaches the number of participants in the campaign notification.

Even if the number of people who can participate is not recorded and it is determined in the cross promotion that there is no limit on the number of people (when "NO" in step S7-3), the control unit 21 of the management server 20 notifies the campaign. The process is executed (step S7-6).

Then, as shown in FIG. 2, the game server 30 of the application A executes the campaign banner generation process (step S1-10). Here, the campaign banner includes information about the number of remaining people.

This makes it possible to set a limit on the number of participants in the campaign. Furthermore, by displaying the remaining number of people in the campaign banner, it is possible to encourage prompt participation in the campaign.

Next, the technical ideas that can be grasped from the above-described embodiment and other examples will be added below together with their effects.

[1]
An information processing device connected via a network to a system that stores management information that stores a game of a customer source and a game of a customer destination in association with each other.
A selection screen showing a list of multiple games is displayed on the display,
The identification information of the game selected by the user is transmitted to the system, and the identification information of the game is transmitted to the system.
When the selected game is the target of cross-promotion, information on the sender screen including the image associated with the link for making the transition to the destination game is received from the system. , Display the customer source screen including the image on the display,
An information processing device that receives information on the screen of the selected game from the system and displays the screen of the selected game when the selected game is not subject to cross promotion.
[2]
Accepts the selection of the image included in the customer source screen,
Request information about the game to which the customer is sent from the system,
The information processing device according to [1], wherein the information processing device according to [1] receives information on the game of the customer destination from the system and displays the screen of the game of the customer destination on the display.
[3]
The information processing device according to [1] or [2], which notifies the reward grant on the screen of the customer source game when the reward granting condition is satisfied in the customer destination game.

[4]
It is a cross-promotion control method executed by a computer connected via a network to a system that stores management information that stores a game of a customer source and a game of a customer destination in association with each other.
The computer
A step to display a selection screen showing a list of multiple games on the display,
A step of transmitting the identification information of the game selected by the user to the system, and
When the selected game is the target of cross-promotion, information on the sender screen including the image associated with the link for making the transition to the destination game is received from the system. , The step of displaying the customer source screen including the image on the display, and
A cross having a step of receiving information on the screen of the selected game from the system and displaying the screen of the selected game when the selected game is not subject to cross promotion. Promotion control method.

[5]
It is a cross-promotion control program that is executed by a computer connected via a network to a system that stores management information that stores a game of a customer source and a game of a customer destination in association with each other.
To the computer
A step to display a selection screen showing a list of multiple games on the display,
A step of transmitting the identification information of the game selected by the user to the system, and
When the selected game is the target of cross-promotion, information on the sender screen including the image associated with the link for making the transition to the destination game is received from the system. , The step of displaying the customer source screen including the image on the display, and
If the selected game is not subject to cross-promotion, the step of receiving the information on the screen of the selected game from the system and displaying the screen of the selected game is executed. Cross-promotion control program.

10 ... user terminal, 20 ... management server, 21 ... control unit, 211 ... user management unit, 212 ... campaign management unit, 213 ... redirector, 214 ... mission management unit, 22 ... user information storage unit, 23 ... campaign information storage unit , 24 ... Participation status information storage unit, 25 ... Achievement status information storage unit, 30 ... Game server, A, B ... Application.

Claims (13)

A management system including a user terminal and one or more servers that store management information that stores a game of a customer source and a game of a customer destination in association with each other.
The user terminal
A transmitter that sends the identification information of the game selected by the user to the server, and
Information on the first customer source screen and the first customer source screen for transitioning to the game of the customer destination associated with the selected game as the target of the cross promotion. A first output control unit that receives information on the second customer source screen displayed after the above from the server and displays the first customer source screen and the second customer source screen on the display.
Based on the information of the game of the customer destination received from the server, the game screen of the game of the customer destination that transitions from the first customer source screen is displayed on the first customer source screen and the second customer source screen. It is equipped with a second output control unit that is displayed between the original screens.
The server
Based on the identification information received from the user terminal, whether or not the selected game is the target of cross-promotion and the user is using the game of the customer destination associated with the selected game. Judgment unit and
When the selected game is the target of cross-promotion and the user is not using the game of the customer destination associated with the selected game, the information on the first customer source screen and the first customer are displayed. A first screen information transmission unit that transmits information on the second customer source screen displayed after the first customer source screen to the user terminal, and
A management system including a second screen information transmission unit that transmits information on the game screen of the destination game to the user terminal. The user terminal
A usage process execution unit that executes a game usage process of the destination game is provided.
The server
It is determined whether or not the progress of the game at the destination of the customer meets the predetermined conditions, and if the progress of the game meets the predetermined conditions, an incentive is given on the game screen of the customer. The management system according to claim 1, comprising a notification unit. The management system according to claim 1 or 2, wherein the second output control unit displays a screen for executing the game of the customer destination as a screen of the game of the customer destination. The management system according to claim 3, wherein the second output control unit displays a result screen showing the result of executing the game of the customer destination as the screen of the game of the customer destination. The management system according to any one of claims 1 to 4, wherein the server gives an item used in the game of the customer sending source as an incentive. The first screen information transmission unit is a customer destination when the selected game is a target of cross promotion and the user does not use the game of the customer destination associated with the selected game. The information of the first customer source screen including the banner of the above is transmitted to the user terminal, and the game of the destination to which the selected game is the target of the cross promotion and is associated with the selected game is described. The management system according to any one of claims 1 to 5, which does not transmit the information of the first customer source screen including the banner of the customer destination to the user terminal when the user is using the game. The server
Further, a registration unit for registering participation in a campaign of a user using the user terminal when the user terminal displays the game screen of the game of the customer destination from the first customer source screen is further provided.
The determination unit further determines whether or not the number of people who can participate in the campaign has reached a predetermined number.
When the number of people who can participate in the campaign is less than the predetermined number, the first screen information transmission unit transmits the information of the first customer source screen including the banner of the customer destination to the user terminal, and the above-mentioned The description in any one of claims 1 to 5 in which the information on the first customer source screen including the banner of the customer destination is not transmitted to the user terminal when the number of people who can participate in the campaign reaches a predetermined number. Management system. An information processing device that can connect to one or more servers that store management information that stores the game of the customer source and the game of the customer destination in association with each other via a network.
A transmitter that sends the identification information of the game selected by the user to the server, and
Includes a link to make a transition to the destination game associated with the selected source game when the selected game is a source game that is subject to cross-promotion. The information on the first customer source screen and the information on the second customer source screen displayed after the first customer source screen are received from the server, and the first customer source screen and the second customer source screen are received. The first output control unit that displays the original screen on the display,
An operation reception unit that accepts an operation in which the user selects the link on the first customer source screen.
Before the display of the second customer source screen, the information of the game of the customer destination is received from the server when the link is selected, and the information of the game of the customer destination is used to receive the first customer. An information processing device including a second output control unit that transitions from the original screen to the game screen of the destination game. It is a control method of an information processing device that can connect to one or more servers via a network to store management information that stores a game of a customer source and a game of a customer destination in association with each other.
A transmission step of transmitting the identification information of the game selected by the user to the server, and
Includes a link to make a transition to the destination game associated with the selected source game when the selected game is a source game that is subject to cross-promotion. The information on the first customer source screen and the information on the second customer source screen displayed after the first customer source screen are received from the server, and the first customer source screen and the second customer source screen are received. The first output control step to display the original screen on the display,
An operation reception step for accepting an operation in which the user selects the link on the first customer source screen, and
Before the display of the second customer source screen, the information of the game of the customer destination is received from the server when the link is selected, and the information of the game of the customer destination is used to receive the first customer. A control method including a second output control step of transitioning from the original screen to the game screen of the destination game. A program executed by an information processing device that can connect to one or more servers via a network to store management information that stores the game of the customer source and the game of the customer destination in association with each other.
The information processing device
A transmitter that sends the identification information of the game selected by the user to the server, and
Includes a link to make a transition to the destination game associated with the selected source game when the selected game is a source game that is subject to cross-promotion. The information on the first customer source screen and the information on the second customer source screen displayed after the first customer source screen are received from the server, and the first customer source screen and the second customer source screen are received. The first output control unit that displays the original screen on the display,
An operation reception unit that accepts an operation in which the user selects the link on the first customer source screen.
Before the display of the second customer source screen, the information of the game of the customer destination is received from the server when the link is selected, and the information of the game of the customer destination is used to receive the first customer. A program that functions as a second output control unit that transitions from the original screen to the game screen of the destination game. It is a server that stores management information that stores the game of the sender and the game of the customer in association with each other.
Based on the game identification information received from the user terminal, a determination unit that determines whether or not the game is the target of cross-promotion and the user is using the game of the customer destination associated with the game.
When the game is the target of cross-promotion and the user is not using the game of the customer destination associated with the game, the first customer source for making a transition to the game of the customer destination. A first screen information transmission unit that transmits screen information and information on the second customer source screen displayed after the first customer source screen to the user terminal, and
A server including a second screen information transmission unit that transmits information on a game screen of the destination game displayed between the first customer source screen and the second customer source screen to the user terminal. .. It is a control method of one or a plurality of servers that stores management information that stores a game of a customer source and a game of a customer destination in association with each other.
Based on the identification information of the game received from the user terminal, a determination step of determining whether or not the game is the target of cross-promotion and the user is using the game of the customer destination associated with the game, and
When the game is the target of cross-promotion and the user is not using the game of the customer destination associated with the game, the first customer source for making a transition to the game of the customer destination. A first screen information transmission step for transmitting screen information and information on a second customer source screen displayed after the first customer source screen to the user terminal, and
A control including a second screen information transmission step of transmitting information on a game screen of the destination game displayed between the first customer source screen and the second customer source screen to the user terminal. Method. A program executed by one or more servers that stores management information that stores the game of the customer source and the game of the customer destination in association with each other.
The server
Based on the game identification information received from the user terminal, a determination unit that determines whether or not the game is the target of cross-promotion and the user is using the game of the customer destination associated with the game.
When the game is the target of cross-promotion and the user is not using the game of the customer destination associated with the game, the first customer source for making a transition to the game of the customer destination. A first screen information transmission unit that transmits screen information and information on the second customer source screen displayed after the first customer source screen to the user terminal, and
A program that functions as a second screen information transmission unit that transmits information on a game screen of a game of a customer destination displayed between the first customer source screen and the second customer source screen to the user terminal.

Images