JP7090573B2 - Providing equipment, providing method and providing program - Google Patents

Description

The present invention relates to a providing device, a providing method, and a providing program.

In recent years, information providing techniques for providing various types of information to users have been known. As an example of such a technique, a technique for providing music or pre-classified content is known in order to induce a user's emotion to a predetermined emotion.

Japanese Unexamined Patent Publication No. 2018-195043 Special Table 2015-518974 Special Table 2015-518975

However, it may not be said that the above-mentioned conventional technique easily induces the emotion of the user.

For example, in the above-mentioned conventional technique, it takes time and effort to prepare content that induces the user's emotion to a predetermined emotion and to determine what kind of emotion the content induces the user's emotion. ..

The present application has been made in view of the above, and an object thereof is to induce a user's emotion more easily.

The providing device according to the present application includes an acquisition unit that acquires a user's emotion, a first providing unit that provides a predetermined content to the user when a predetermined emotion is acquired by the acquisition unit, and the first providing unit. (1) When the provision mode by the providing unit satisfies a predetermined condition, it is characterized by having a linking unit that links the predetermined content and the predetermined emotion.

According to one aspect of the embodiment, there is an effect that the emotion of the user can be induced more easily.

FIG. 1 is a diagram showing an example of a provision process according to an embodiment. FIG. 2 is a diagram showing a configuration example of the provision system according to the embodiment. FIG. 3 is a diagram showing a configuration example of the providing device according to the embodiment. FIG. 4 is a diagram showing an example of a trigger information storage unit according to an embodiment. FIG. 5 is a flowchart showing an example of the procedure of the provision process according to the embodiment. FIG. 6 is a hardware configuration diagram showing an example of a computer that realizes the function of the providing device.

Hereinafter, the provision device, the provision method, and the embodiment for implementing the provision program (hereinafter referred to as “embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the providing device, the providing method, and the providing program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate explanations are omitted. Further, in each of the following embodiments, by associating a predetermined reaction of a user with a predetermined external factor for a certain period of time, the user is evoked the predetermined reaction by a stimulus based on the predetermined external factor. It is aimed at that.

[1. Embodiment]
With reference to FIG. 1, the providing process realized by the providing apparatus and the like of the present embodiment will be described. FIG. 1 is a diagram showing an example of a provision process according to an embodiment. In the example shown in FIG. 1, the providing system 1 has a providing device 100 and a terminal device 10. The providing device 100 and the terminal device 10 are connected to each other so as to be communicable by wire or wirelessly via a predetermined communication network (not shown). The providing system 1 shown in FIG. 1 may include a plurality of providing devices 100 and a plurality of terminal devices 10.

The providing device 100 shown in FIG. 1 is a server device that provides various contents to the terminal device 10. The contents provided by the providing device 100 to the terminal device 10 include, for example, a portal site, a news site, an auction site, a weather forecast site, a shopping (electronic commerce) site, a finance (stock price) site, a route search site, and a map providing site. , Travel site, restaurant introduction site, web blog, etc. may be the content. Further, the content provided by the providing device 100 to the terminal device 10 may be, for example, content related to various applications installed in the terminal device 10 (hereinafter, may be referred to as "application"). Specifically, the contents provided by the providing device 100 include a portal application, a news application, an auction site, a weather forecast application, a shopping application, a finance (stock price) application, a route search application, a map providing application, a travel application, and a restaurant introduction. The content may be related to an application, a blog browsing application, or the like.

Further, in the example shown in FIG. 1, the providing device 100 provides trigger information associated with the emotions of the user and flag information indicating whether or not the number of times the trigger information is provided to the user exceeds a predetermined threshold value. , It is managed in the trigger information storage unit for each user. Here, in the example of FIG. 1, the trigger information indicates information instructing the content of the change processing when the display mode of the content provided by the providing device 100 is changed. Further, when "1" is stored in the flag information, it indicates that the number of times the trigger information is provided to the user exceeds a predetermined threshold value. Further, when "0" is stored in the flag information, it indicates that the number of times the trigger information is provided to the user does not exceed a predetermined threshold value.

The terminal device 10 shown in FIG. 1 is an information processing device used by a user. For example, the terminal device 10 is a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, the terminal device 10 is a smart device such as a smartphone or a tablet used by a user. Further, in the example shown in FIG. 1, it is assumed that the terminal device 10 has an output unit (hereinafter, may be referred to as a screen) such as a liquid crystal display, and a touch panel is adopted. That is, the user performs various operations of the terminal device 10 by touching the display surface of the output unit with a finger or a dedicated pen.

Further, the terminal device 10 transmits the behavior information regarding the behavior of the user on the network to the providing device 100. The terminal device 10 may transmit the biometric information of the user acquired by the terminal device 10 to the providing device 100. For example, the terminal device 10 transmits the biometric information of the user detected by various sensors such as a heart rate sensor to the providing device 100. Further, for example, the terminal device 10 transmits biometric information regarding the user's heartbeat (pulse) acquired by the user wearing a wearable device capable of communicating with the terminal device 10 to the providing device 100.

Hereinafter, the providing process performed by the providing apparatus 100 will be described with reference to FIG. In the following description, an example in which the terminal device 10 is used by the user U1 will be shown.

First, the providing device 100 provides the content to the terminal device 10 (step S11). In the example of FIG. 1, the providing device 100 shall provide the content C1 related to the electronic commerce in response to the request from the terminal device 10.

Subsequently, the providing device 100 acquires the action of the user U1 at the time of viewing the content (step S12). For example, in the example of FIG. 1, the providing device 100 behaves on the network of the user U1 within a predetermined period (for example, the latest 1 hour, 1 day, 1 week) from the time when the content C1 is provided to the terminal device 10. Get behavioral information about. In FIG. 1, the action information is conceptually shown as "action # 1", but in reality, information such as the usage history and operation history of the user U1 in various services on the network is acquired. For example, the usage history indicates information about the browsing history of the content, the entered search query, the transition source and transition destination content, and the like. Further, for example, the operation history indicates information regarding the staying time of the content, the scroll speed of the content, the number of times the selection operation (click) is performed, and the like.

The providing device 100 may further acquire the biometric information of the user U1 within a predetermined period from the time when the content C1 is provided to the terminal device 10.

Subsequently, the providing device 100 estimates the emotion of the user U1 when browsing the content (step S13). For example, in the example of FIG. 1, the providing device 100 estimates the emotion of the user U1 from the behavior information by using the model that learned the relationship between the behavior information and the emotion. Here, in the example of FIG. 1, it is assumed that the providing device 100 estimates the emotion of the user U1 as "fun" based on the behavior information "behavior # 1- # 3" of the user U1.

The providing device 100 uses the technique of a model (for example, MIL (Multiple Instance Learning)) in which the relationship between the user's emotion and a series of actions of the user having a causal relationship with the emotion is learned. The emotion of the user U1 at the time of browsing the content C1 may be estimated based on the acquired behavior information using the learned model). For example, the providing device 100 is in chronological order of the user, such as a series of operations (clicks and scrolls) performed by the user when browsing the content, the order of the content browsed by the user, and what kind of link is selected. A model that learns the relationship between the behavior and the emotions presumed to have been possessed by the user before, during, or after the behavior may be used. It should be noted that such a model is realized and used, for example, by learning the relationship between the emotion estimated from the biometric information of the user and the series of behaviors of the user by using the MIL technology. When a series of actions of a person is input, emotions that are presumed to have some causal relationship with the series of actions, such as before, during, or after the action, are output. That is, such a model has a causal relationship with all or a part of the input series of actions by learning using the MIL technique using emotions and a series of actions as learning data (some kind of model). Learning will be performed to output information indicating emotions (which are related). Further, when the user's behavior information and biometric information are acquired, the providing device 100 uses a model that learns the relationship between the behavioral information, the biometric information, and the emotion, and uses the behavioral information, the biometric information, and the like. The emotion of the user U1 may be estimated.

Subsequently, the providing device 100 determines the corresponding trigger when a predetermined emotion is estimated (step S14). For example, in the example of FIG. 1, the providing device 100 refers to the trigger information storage unit and determines the trigger information “selection button expansion” corresponding to the estimated emotion “fun” of the user U1. Here, the trigger information "enlargement of selection button" is information indicating change (enlargement) of the display mode of the selection button C11 included in the content C1 in the initial state displayed on the terminal device 10, as shown in FIG. Is shown.

Subsequently, the providing device 100 provides a trigger to the terminal device 10 (step S15). For example, in the example of FIG. 1, the providing device 100 provides the terminal device 10 with the trigger information “selection button enlargement”. Then, the terminal device 10 enlarges the selection button included in the content C1 provided in step S11 and displays it on the screen.

Subsequently, when the number of times the trigger corresponding to the user's emotion is provided exceeds a predetermined threshold value, the providing device 100 manages the emotion and the trigger in association with each other (step S16). Here, in the example of FIG. 1, it is assumed that the number of times the trigger information "selection button expansion" of the providing device 100 is provided to the user U1 exceeds a predetermined threshold value (for example, 50 times, 100 times, etc.). In this case, the providing device 100 associates the emotion "fun" of the user U1 with the trigger information "selection button expansion" by setting the flag information "1" corresponding to the trigger information "selection button expansion". , Managed in the trigger information storage unit.

In the example of FIG. 1, not only the emotion "fun" of the user U1 and the trigger information "enlargement of the selection button" are linked and managed, but also the emotions of the other user U1 and the trigger information are linked. It may be attached and managed. For example, in the example of FIG. 1, the emotion "pounding (excitement)" of the user U1 and the trigger information "price blinking" may be managed in association with each other. Here, the trigger information "price blinking" means, as shown in FIG. 1, a change (blinking) in the display mode of the price content C12 indicating the price of the product included in the content C1 in the initial state displayed on the terminal device 10. Indicates information that indicates.

Subsequently, the providing device 100 provides a trigger corresponding to the emotion that the user wants to guide (step S17). For example, in the example of FIG. 1, it is assumed that the emotion of the user U1 is estimated to be "sad" when browsing the content provided by the providing device 100. In this case, the providing device 100 provides the terminal device 10 with the trigger information "selection button expansion" in order to induce the emotion of the user U1 to be "fun", and displays the content displayed by the user U1. change. Further, for example, in the example of FIG. 1, it is assumed that the emotion of the user U1 is estimated to be "boring" when browsing the content provided by the providing device 100. In this case, the providing device 100 provides the terminal device 10 with the trigger information "price blinking" in order to induce the emotion of the user U1 to "pounding", and changes the display mode of the content browsed by the user U1. do.

As described above, the providing device 100 according to the embodiment provides trigger information (content display) more than a predetermined number of times when the user is presumed to have positive emotions such as "fun" and "pounding". (Change of mode) is managed in association with positive emotions. As a result, even if the user is presumed to have negative emotions such as "sad" or "boredom", the trigger information associated with the positive emotions can be provided. It is assumed that one can be guided to positive emotions. That is, the providing device 100 according to the embodiment does not require, for example, preparation of content for inducing the user's emotion, and induces the user's emotion by changing the display mode of the content, which is easier. It is possible to induce the user's emotions.

[2. Configuration of provided system]
Next, the providing system 1 for realizing the above-mentioned information processing will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the provision system according to the embodiment. As shown in FIG. 2, the providing system 1 according to the embodiment includes a providing device 100 and a terminal device 10. The providing device 100 and the terminal device 10 are connected to each other so as to be able to communicate with each other by wire or wirelessly via the network N. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (mobile telephone network, fixed telephone network, etc.), a regional IP (Internet Protocol) network, and the Internet. The network N may include a wired network or may include a wireless network. Further, the providing system 1 shown in FIG. 2 may include a plurality of providing devices 100 and a plurality of terminal devices 10.

The providing device 100 is a server device that provides various contents to the terminal device 10. Further, the providing device 100 manages the trigger information associated with the emotion of the user and the flag information indicating whether or not the number of times the trigger information is provided to the user exceeds a predetermined threshold value. The providing device 100 may be a server that distributes the application data itself. Further, the providing device 100 may function as a distribution device that distributes control information to the terminal device 10. Here, the control information is described in, for example, a script language such as Javascript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The application itself related to the content distributed from the providing device 100 may be regarded as control information. The configuration of the providing device 100 will be described later.

The terminal device 10 is an information processing device used by the user. The terminal device 10 displays the content provided by the providing device 100 by a web browser or an application. Further, when the terminal device 10 receives the control information from the providing device 100 that realizes the display processing of the content provided by the providing device 100, the terminal device 10 realizes the display processing according to the control information. Further, the terminal device 10 transmits the behavior information regarding the behavior of the user on the network to the providing device 100. Further, the terminal device 10 transmits the biometric information of the user detected by various sensors such as a heart rate sensor to the providing device 100.

[3. Configuration of provided equipment]
Next, the configuration of the providing device 100 will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the providing device according to the embodiment. As shown in FIG. 3, the providing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

(About communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 10 and the like.

(About the storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the storage unit 120 has a trigger information storage unit 121.

(About the trigger information storage unit 121)
The trigger information storage unit 121 manages the trigger information for instructing the content of the content display mode change processing, the corresponding user's emotions, and the like for each user. Here, an example of the trigger information stored in the trigger information storage unit 121 will be described with reference to FIG. FIG. 4 is a diagram showing an example of a trigger information storage unit according to an embodiment. In the example of FIG. 4, the trigger information storage unit 121 has items such as "user ID", "emotion", "trigger information", "guidance score", and "guidance flag".

The "user ID" indicates identification information for identifying the user. "Emotion" indicates the emotion of the user. "Trigger information" indicates information instructing the content of the content display mode change process. In the example of FIG. 4, an example in which conceptual information indicating the content of the change process such as "selection button enlargement" is stored in the "trigger information" is shown, but in reality, the change process is realized. Text information, moving image information, image information, script language such as Javascript (registered trademark), and control information described by a style sheet language such as CSS may be stored.

The "guidance score" is the number of times the "trigger information" is provided, the emotion of the user of the terminal device 10 estimated after providing the "trigger information", and the "emotion" associated with the "trigger information". The score calculated according to the degree of agreement is shown. The "guidance flag" is flag information indicating whether or not "trigger information" and "emotion" are associated with each other. In the example shown in FIG. 4, when "1" is stored in the "guidance flag", it indicates that "trigger information" and "emotion" are associated. Further, when "0" is stored in the "guidance flag", it indicates that "trigger information" and "emotion" are not associated with each other. For example, in the example of FIG. 4, when the "induction score" exceeds a predetermined threshold value (for example, 100), "1" is stored in the "induction flag".

That is, in FIG. 4, the trigger information “selection button expansion” is associated with the user's emotion “fun” identified by the user ID “U1”, the guidance score “10” is calculated, and the emotion “fun” and the emotion “fun” and An example is shown in which the trigger information "selection button expansion" is not associated (guidance flag "0").

When a new emotion that is not stored in the "emotion" item is acquired, the trigger information storage unit 121 associates the new emotion with the trigger information that is not associated with other emotions. May be stored. Further, in the example of FIG. 4, an example in which the trigger information storage unit 121 manages information for each user is shown, but the trigger information storage unit 121 may manage information for the entire user. For example, the trigger information storage unit 121 manages a "guidance score" based on the number of times the "trigger information" associated with a specific "emotion" is provided by the entire user, and a "guidance flag".

(About control unit 130)
The control unit 130 is a controller, and for example, various programs stored in a storage device inside the providing device 100 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like have a RAM as a work area. It is realized by being executed. Further, the control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). As shown in FIG. 3, the control unit 130 according to the embodiment has an acquisition unit 131, a content providing unit 132 for users, a linking unit 133, and a guided content providing unit 134, and will be described below. Realize or execute the functions and actions of information processing.

(About acquisition unit 131)
The acquisition unit 131 acquires the user's emotions. For example, the acquisition unit 131 acquires the user's emotions from the terminal device 10.

Further, the acquisition unit 131 may estimate the emotion of the user based on the behavior of the user. For example, in the example of FIG. 1, the acquisition unit 131 behaves on the network of the user U1 within a predetermined period (for example, the latest 1 hour, 1 day, 1 week) from the time when the content C1 is provided to the terminal device 10. Acquire behavioral information and biometric information about. Then, the acquisition unit 131 estimates the emotion of the user U1 based on the acquired information.

Further, the acquisition unit 131 may estimate an emotion having a causal relationship with a series of actions of the user. For example, in the example of FIG. 1, the acquisition unit 131 learns a model (for example, MIL (Multiple Instance Learning)) that learns a relationship between a user's emotion and a series of actions of a user having a causal relationship with the emotion. The emotion of the user U1 at the time of browsing the content C1 is estimated based on the acquired behavior information using the model) learned by using the technique of). Further, when the acquisition unit 131 acquires the user's behavior information and biometric information, the acquisition unit 131 uses the model that learns the relationship between the behavioral information, the biometric information, and the emotions from the behavioral information, the biometric information, and the like. Estimate the emotion of user U1.

When the acquisition unit 131 acquires a new emotion that is not stored in the item of "emotion" of the trigger information storage unit 121, the acquisition unit 131 obtains the new emotion and the trigger information that is not associated with other emotions. The association may be stored in the trigger information storage unit 121.

(About the content provider 132 for users)
When the acquisition unit 131 acquires a predetermined emotion, the content providing unit 132 for the user provides the user with the predetermined content. For example, in the example of FIG. 1, the user-oriented content providing unit 132 refers to the trigger information storage unit 121 and outputs the trigger information “selection button expansion” corresponding to the estimated emotion “fun” of the user U1 to the terminal device 10. To provide to.

In addition, the content providing unit 132 for users may provide a predetermined content to the user when a positive emotion is acquired from the acquisition unit 131. For example, in the example of FIG. 1, when the user U1's positive emotions such as "fun" and "pounding" are acquired, the user-oriented content providing unit 132 refers to the trigger information storage unit 121 and each of them. Trigger information corresponding to emotions is provided to the terminal device 10.

Further, the content providing unit 132 for users may output a predetermined voice as a predetermined content. For example, in the example of FIG. 1, the content providing unit 132 for users provides the terminal device 10 with trigger information for outputting a predetermined voice when the content C1 of the user U1 is viewed.

In addition, the content providing unit 132 for users may display visible contents on the screen viewed by the user as predetermined contents. For example, in the example of FIG. 1, the content providing unit 132 for the user provides trigger information instructing the user U1 to change the display mode of the content C1 viewed by using the terminal device 10.

Further, when the user obtains a predetermined emotion while browsing the predetermined display content, the content providing unit 132 for the user changes the display content and the display mode of the display content to a predetermined value. You may change to the changed content according to the conditions. For example, in the example of FIG. 1, when the emotion "fun" of the user U1 at the time of browsing the content C1 is acquired, the content providing unit 132 for the user changes the content C1 according to the change condition "enlargement of the selection button". The trigger information is provided to the terminal device 10.

The trigger information may be information for instructing highlighting of various contents in the displayed contents by instructing changes in color, size, font, saturation, etc., blinking, and the like.

Further, the content providing unit 132 for users may change the display mode of the selected content that accepts the selection from the user among the displayed contents. For example, in the example of FIG. 1, the content providing unit 132 for users provides trigger information for instructing a change in the display mode of the selection button C11 included in the content C1.

When changing the size of the selected content, it is known that even a difference of 1 pixel causes a significant difference in the number of selection operations for the selected content. Therefore, the trigger information is to change the size of the selected content in pixel units. It may be information to be instructed.

Further, the content providing unit 132 for users may change the display mode of the purchase button for receiving the purchase instruction of the transaction target from the user as the selected content. For example, in the example of FIG. 1, the content providing unit 132 for users provides trigger information instructing a change in the display mode of the selection button C11 for receiving a purchase instruction of the transaction target “mineral water A” from the user U1. do.

Further, the content providing unit 132 for users may change the display mode of the price content indicating the price of the transaction target among the displayed contents. For example, in the example of FIG. 1, the content providing unit 132 for users provides trigger information for instructing a change in the display mode of the price content C12 indicating the price of the product among the content C1.

Further, the content providing unit 132 for users may change the display mode of the input contents for receiving the input from the users among the displayed contents. For example, the content providing unit 132 for users provides trigger information for instructing a change in the display mode of input contents for accepting information input such as character strings, numerical values, images, and moving images from users.

(About the tying part 133)
When the provision mode by the content providing unit 132 for users satisfies a predetermined condition, the associating unit 133 associates a predetermined content with a predetermined emotion. For example, when the provision mode such as the number of times of providing the predetermined content corresponding to the predetermined emotion satisfies the predetermined condition, the associating unit 133 corresponds to the predetermined content and the predetermined emotion in the trigger information storage unit 121. Store "1" in the "Induction flag" item.

Further, when the number of times that the predetermined content is provided by the content providing unit 132 for the user exceeds the predetermined threshold value, the associating unit 133 may associate the predetermined content with the predetermined emotion. For example, in the example of FIG. 1, when the number of times the trigger information “selection button expansion” is provided to the user U1 exceeds a predetermined threshold value (for example, 50 times, 100 times, etc.), the linking unit 133 causes the trigger information “ Store "1" in the item of "guidance flag" corresponding to "enlarge selection button".

Further, when the association unit 133 provides the predetermined content in a state where the acquisition unit 131 has not acquired the predetermined emotion, if the user's emotion changes to the predetermined emotion, the predetermined content And the predetermined emotion are linked. For example, in the example of FIG. 1, the content providing unit 132 for the user provides the trigger information "selection button expansion" to the terminal device 10 in a state where the emotion "fun" of the user U1 is not acquired. After that, when the emotion "fun" of the user U1 is acquired, the linking unit 133 associates the emotion "fun" of the user U1 with the trigger information "enlargement of the selection button".

It should be noted that the linking unit 133 is determined based on the user's emotions when the predetermined content is provided and when the other content is provided in a state where the acquisition unit 131 has not acquired the predetermined emotion. You may decide whether or not to associate the content of the above with a predetermined emotion. For example, the associating unit 133 associates a predetermined content with a predetermined emotion based on an AB test for identifying a correlation between the predetermined content and the predetermined emotion. For example, in the example of FIG. 1, the content providing unit 132 for the user has the trigger information “selection button enlargement” and other trigger information (for example, selection) in a state where the emotion “fun” of the user U1 has not been acquired. It provides the change of the display mode of the button (trigger information for instructing the reduction of the selection button, the change of the color, the blinking, etc.) at different timings. Then, when the probability that the emotion of the user U1 changes to "fun" when the trigger information "selection button expansion" is provided is higher than the probability when other trigger information is provided, the association is performed. The unit 133 associates the emotion "fun" of the user U1 with the trigger information "enlargement of the selection button".

The linking unit 133 may link the predetermined content with the predetermined emotion based on whether or not the predetermined content is impressed by the user. For example, in the example of FIG. 1, the content providing unit 132 for users provides the terminal device 10 with the trigger information "selection button enlargement", and enlarges a part of the selection button included in the content C1 and displays it on the screen. .. Then, when the number of times the enlarged selection button is selected is higher than the number of times other selection buttons are selected by a predetermined threshold value or more, the linking unit 133 sends the trigger information "selection button expansion" to the user U1. As an impression, the emotion "fun" of the user U1 and the trigger information "enlargement of the selection button" are linked.

(About the guided content provider 134)
When the guidance condition for guiding the user's emotion to a predetermined emotion is satisfied, the guidance content providing unit 134 provides the user with the content associated with the predetermined emotion. For example, the guidance content providing unit 134 refers to the trigger information storage unit 121 and is associated with a positive emotion when the guidance condition based on the user's behavior or the emotion acquired by the acquisition unit 131 is satisfied. The trigger information is provided to the terminal device 10.

Further, the guided content providing unit 134 may provide content associated with a predetermined emotion when the user takes an action related to the purchase of the transaction target. For example, when the user browses the content related to the transaction target in the electronic commerce service or searches for the transaction target as a search query, the guided content providing unit 134 refers to the trigger information storage unit 121 and associates it with a positive emotion. The generated trigger information is provided to the terminal device 10.

Further, the guidance content providing unit 134 may provide the predetermined content to the user when the acquisition unit 131 acquires an emotion different from the predetermined emotion. For example, when the guidance content providing unit 134 acquires the user's emotion that contradicts the predetermined emotion associated with the trigger information in the trigger information storage unit 121, the guidance content providing unit 134 provides the trigger information to the terminal device 10.

Further, the guided content providing unit 134 may provide a predetermined content to the user when a negative emotion is acquired by the acquiring unit 131. For example, when the negative emotion is acquired by the acquisition unit 131, the guidance content providing unit 134 refers to the trigger information storage unit 121 and provides the terminal device 10 with the trigger information associated with the positive emotion. ..

Further, the guidance content providing unit 134 may output a voice associated with a predetermined emotion. For example, the guided content providing unit 134 provides the terminal device 10 with trigger information that is associated with a predetermined emotion and outputs a predetermined voice when the user browses the content.

Further, the guidance content providing unit 134 may display the content associated with a predetermined emotion on the screen. For example, the guidance content providing unit 134 triggers an instruction to change the display mode of the content to be viewed by the user using the terminal device 10 when the guidance condition for guiding the user's emotion to a predetermined emotion is satisfied. Information, which is trigger information associated with a predetermined emotion, is provided to the terminal device 10.

Further, when the guidance condition is satisfied, the guidance content providing unit 134 may change the display content being viewed by the user to the content changed according to the predetermined change condition. For example, when the guidance condition for guiding the user's emotion to a predetermined emotion is satisfied, the guidance content providing unit 134 associates the content that the user browses with the terminal device 10 with the predetermined emotion. The trigger information, which is the trigger information indicating the change condition of the content, is provided to the terminal device 10.

Further, the guided content providing unit 134 may change the display mode of the selected content among the displayed contents viewed by the user. For example, the guidance content providing unit 134 provides trigger information for instructing a change in the display mode of the selected content (for example, the selection button C11 in the example of FIG. 1) included in the content browsed by the user using the terminal device 10. do.

Further, the guidance content providing unit 134 may change the display mode of the purchase button among the display contents viewed by the user. For example, the guidance content providing unit 134 provides trigger information for instructing a change in the display mode of the purchase button (for example, the selection button C11 in the example of FIG. 1) included in the content browsed by the user using the terminal device 10. do.

Further, the guidance content providing unit 134 may change the display mode of the price content among the display contents viewed by the user. For example, the guided content providing unit 134 provides trigger information for instructing a change in the display mode of the price content (for example, the price content C12 in the example of FIG. 1) included in the content browsed by the user using the terminal device 10. do.

Further, the guidance content providing unit 134 may change the display mode of the input content among the display contents viewed by the user. For example, the guidance content providing unit 134 provides trigger information for instructing a change in the display mode of the input content for accepting information input such as a character string, a numerical value, an image, and a moving image from the user.

[4. Flow of provision processing]
Here, the procedure of the provision process of the providing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 5 is a flowchart showing an example of the procedure of the provision process according to the embodiment.

As shown in FIG. 5, the providing device 100 acquires the emotion of the user (step S101). For example, in the example of FIG. 1, the providing device 100 estimates the emotion of the user U1 from the behavior information by using the model that learned the relationship between the behavior information and the emotion.

Subsequently, the providing device 100 provides the content corresponding to the emotion of the user (step S102). For example, in the example of FIG. 1, the providing device 100 refers to the trigger information storage unit and provides the trigger information “selection button expansion” corresponding to the estimated emotion “fun” of the user U1.

Subsequently, the providing device 100 determines whether or not the providing mode satisfies a predetermined condition (step S103). When the provision mode does not satisfy a predetermined condition (step S103; No), the provision device 100 waits until the user's emotion is acquired. On the other hand, when the provision mode satisfies a predetermined condition (step S103; Yes), the provision device 100 associates the content with the emotion (step S104), and ends the process. For example, in the example of FIG. 1, when the number of times the trigger information corresponding to the user's emotion is provided exceeds a predetermined threshold value, the providing device 100 associates the trigger information with the emotion.

[5. Modification example]
The above embodiment shows an example, and various modifications and applications are possible.

[5-1. Regarding the provision of trigger information]
In the above-described embodiment, an example is shown in which the providing device 100 provides trigger information associated with the predetermined emotion in order to guide the user to a predetermined emotion when browsing the content of the user. The functions of 100 are not limited to such a configuration. For example, the providing device 100 acquires the user's emotion at each stage from the time when the user is estimated to reach the predetermined behavior to the predetermined behavior, and guides the user to the predetermined emotion. May provide trigger information for. For example, the providing device 100 is provided at each stage from the time when the user is estimated to purchase the product to the time when the user actually purchases the product (for example, "encounter with the product", "search for the product", "" Get the user's emotions by "favorite registration", "purchase", "payment", etc.). Then, when the negative emotion of the user is acquired, the providing device 100 provides the user with the trigger information associated with the positive emotion.

Even if the user's emotions acquired at each stage are not negative, the providing device 100 may provide trigger information for increasing the degree of positive emotions when the degree of positive emotions is low. good. Further, the providing device 100 may provide the trigger information so that the degree of positive emotion gradually increases at each stage. In addition, regarding what kind of emotion is estimated and what kind of emotion the providing device 100 provides the trigger information to, any setting can be made according to the purpose of providing the trigger information and the like. It is possible.

[5-2. About the association between the user's context and the trigger information]
In the above-described embodiment, the providing device 100 has shown an example of associating the user's emotion with the trigger information, but the function of the providing device 100 is not limited to such a configuration. For example, the providing device 100 may associate the user's context (environment in which the user is placed, etc.) with the trigger information. For example, the providing device 100 provides trigger information corresponding to the acquired user's context (for example, on the way home from work, the weather at the current position is sunny, walking, etc.), and the user's context and the trigger. Link with information. Then, for example, when the guidance condition for inducing the emotion (for example, cheerfulness, relaxation, etc.) presumed to be possessed by the user in the context "on the way home from the workplace" is satisfied, the providing device 100 sets the context "workplace". The trigger information associated with "on the way home from" is provided to the user.

[6. effect〕
As described above, the providing device 100 according to the embodiment includes an acquisition unit 131, a content providing unit 132 for users, a linking unit 133, and a guided content providing unit 134. The acquisition unit 131 acquires the user's emotions. When the acquisition unit 131 acquires a predetermined emotion, the content providing unit 132 for the user provides the user with the predetermined content. When the provision mode by the content providing unit 132 for users satisfies a predetermined condition, the associating unit 133 associates a predetermined content with a predetermined emotion. When the guidance condition for guiding the user's emotion to a predetermined emotion is satisfied, the guidance content providing unit 134 provides the user with the content associated with the predetermined emotion.

As a result, the providing device 100 according to the embodiment provides the content associated with the user's emotion, so that the user's emotion can be easily induced.

Further, in the providing device 100 according to the embodiment, for example, the guided content providing unit 134 provides the content associated with a predetermined emotion when the user performs an action related to the purchase of the transaction target. Further, when the guidance content providing unit 134 acquires an emotion different from the predetermined emotion by the acquisition unit 131, the guided content providing unit 134 provides the user with the predetermined content.

As a result, the providing device 100 according to the embodiment provides the content associated with the user's emotions in the behavior or emotions, so that the user can be guided to the emotions according to the situation.

Further, in the providing device 100 according to the embodiment, for example, the content providing unit 132 for users provides a predetermined content to the user when a positive emotion is acquired from the acquisition unit 131. Then, when the negative emotion is acquired by the acquisition unit 131, the guidance content providing unit 134 provides the user with the predetermined content.

As a result, the providing device 100 according to the embodiment can induce a positive emotion when the user has a negative emotion, so that the living environment of the user can be improved.

Further, in the providing device 100 according to the embodiment, for example, the content providing unit 132 for users causes a predetermined voice to be output as a predetermined content. Then, the guidance content providing unit 134 outputs a voice associated with a predetermined emotion. In addition, the content providing unit 132 for users displays visible contents on the screen viewed by the users as the predetermined contents. Then, the guidance content providing unit 134 displays the content associated with the predetermined emotion on the screen.

As a result, since the providing device 100 according to the embodiment can provide the content related to hearing and vision in association with the emotion, it is possible to induce the emotion according to the content used by the user.

Further, in the providing device 100 according to the embodiment, for example, when the user is browsing the predetermined display content and the predetermined emotion is acquired, the content providing unit 132 for the user displays the displayed content. , The display mode of the display content is changed to the content changed according to the predetermined change conditions. Then, when the guidance condition is satisfied, the guidance content providing unit 134 changes the display content being viewed by the user to the content changed according to the predetermined change condition.

As a result, the providing device 100 according to the embodiment changes the display mode of the display content being viewed by the user under the change condition associated with the user's emotion, so that the user's emotion can be easily induced. Can be done.

Further, in the providing device 100 according to the embodiment, for example, the content providing unit 132 for the user changes the display mode of the selected content that accepts the selection from the user among the displayed contents. Then, the guidance content providing unit 134 changes the display mode of the selected content among the display contents that the user is viewing. Further, the content providing unit 132 for users changes the display mode of the purchase button for receiving the purchase instruction of the transaction target from the user as the selected content. Then, the guidance content providing unit 134 changes the display mode of the purchase button among the display contents that the user is viewing. Further, the content providing unit 132 for users changes the display mode of the price content indicating the price of the transaction target among the displayed contents. Then, the guidance content providing unit 134 changes the display mode of the price content among the display contents that the user is viewing. In addition, the content providing unit 132 for users changes the display mode of the input contents for receiving the input from the users among the displayed contents. Then, the guidance content providing unit 134 changes the display mode of the input content among the display contents that the user is browsing.

As a result, the providing device 100 according to the embodiment changes the display mode of the content included in the display content being viewed by the user to the display mode associated with the user's emotion, so that the user's emotion can be easily obtained. Can be induced.

Further, in the providing device 100 according to the embodiment, for example, when the number of times that the predetermined content is provided by the content providing unit 132 for the user exceeds the predetermined threshold value, the associating unit 133 with the predetermined content. Associate with a given emotion.

As a result, the providing device 100 according to the embodiment provides and associates the content associated with the emotion of the user a certain number of times or more, so that the user can be impressed with the correlation between the emotion and the content.

Further, in the providing device 100 according to the embodiment, for example, when the associating unit 133 provides the predetermined content in a state where the acquiring unit 131 has not acquired the predetermined emotion, the user's emotion becomes the predetermined emotion. If it changes to, the predetermined content is associated with the predetermined emotion.

As a result, the providing device 100 according to the embodiment can induce the user's emotions because the user's emotions after the content is provided are associated with the content.

Further, in the providing device 100 according to the embodiment, for example, the acquisition unit 131 estimates the emotion of the user based on the behavior of the user. In addition, the acquisition unit 131 estimates emotions that have a causal relationship with a series of actions of the user.

As a result, the providing device 100 according to the embodiment can grasp the emotions of the user, so that the emotions of the user can be induced at an appropriate timing.

[7. Hardware configuration]
Further, the providing device according to each of the above-described embodiments is realized by, for example, a computer 1000 having a configuration as shown in FIG. Hereinafter, the providing device 100 will be described as an example. FIG. 6 is a hardware configuration diagram showing an example of a computer that realizes the function of the providing device. The computer 1000 has a CPU 1100, a ROM 1200, a RAM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1200 or the HDD 1400, and controls each part. The ROM 1200 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the communication network 500 (corresponding to the network N of the embodiment) and sends the data to the CPU 1100, and the communication interface 1500 receives data generated by the CPU 1100 via the communication network 500 to another device. Send to the device.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1300. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1300 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the providing device 100, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1300. Further, each data in the storage device of the providing device 100 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via a predetermined communication network.

[8. others〕
Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other modified forms.

Further, the configuration of the above-mentioned providing device 100 can be flexibly changed, such as by calling an external platform or the like by API (Application Programming Interface), network computing, or the like depending on the function.

Further, the "part" described in the claims can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

10 Terminal device 100 Providing device 110 Communication unit 120 Storage unit 121 Trigger information storage unit 130 Control unit 131 Acquisition unit 132 User content provision unit 133 Linking unit 134 Guidance content provision unit

Claims (15)

The acquisition department that acquires the user's emotions,
When a predetermined emotion is acquired by the acquisition unit, the first providing unit that provides the predetermined content to the user and the first providing unit
When the provision mode by the first providing unit satisfies a predetermined condition, a linking unit that associates the predetermined content with the predetermined emotion and a linking unit.
When the guidance condition for inducing the user's emotion to the predetermined emotion is satisfied, the second providing unit that provides the content associated with the predetermined emotion to the user.
Have,
The first providing unit is
When the predetermined emotion is acquired while the user is browsing the predetermined display content, the display mode of a part of the display content is changed to the content changed according to the predetermined change condition.
The second providing unit is
When the guidance condition is satisfied, a part of the display content viewed by the user is changed according to the predetermined change condition.
A providing device characterized by that. The second providing unit is
The providing device according to claim 1 , wherein when the user performs an action related to a purchase of a transaction target, the user provides content associated with the predetermined emotion. The second providing unit is
The providing device according to claim 1 , wherein when an emotion different from the predetermined emotion is acquired by the acquisition unit, the predetermined content is provided to the user. The first providing unit is
When a positive emotion is acquired from the acquisition unit, the predetermined content is provided to the user.
The second providing unit is
The providing device according to claim 3 , wherein when a negative emotion is acquired by the acquiring unit, the predetermined content is provided to the user. The first providing unit is
A predetermined sound is output as the predetermined content, and the predetermined sound is output.
The second providing unit is
The providing device according to any one of claims 1 to 4 , wherein a voice associated with the predetermined emotion is output. The first providing unit is
As the predetermined content, visible content is displayed on the screen viewed by the user, and the content is displayed.
The second providing unit is
The providing device according to any one of claims 1 to 4 , wherein the content associated with the predetermined emotion is displayed on the screen. The first providing unit is
The display mode of the selected content that accepts the selection from the user among the displayed content is changed.
The second providing unit is
The providing device according to any one of claims 1 to 6, wherein the display mode of the selected content among the display contents viewed by the user is changed. The first providing unit is
As the selected content, the display mode of the purchase button for receiving the purchase instruction of the transaction target from the user is changed.
The second providing unit is
The providing device according to claim 7 , wherein the display mode of the purchase button is changed among the display contents viewed by the user. The first providing unit is
Among the displayed contents, the display mode of the price contents indicating the price of the transaction target is changed.
The second providing unit is
The providing device according to any one of claims 1 to 8 , wherein the display mode of the price content is changed among the display contents viewed by the user. The first providing unit is
Among the display contents, the display mode of the input contents for accepting the input from the user is changed.
The second providing unit is
The providing device according to any one of claims 1 to 9 , wherein the display mode of the input content is changed among the display contents viewed by the user. The tying part is
Of claims 1 to 10 , wherein when the number of times the predetermined content is provided by the first providing unit exceeds a predetermined threshold value, the predetermined content is associated with the predetermined emotion. The providing device according to any one. The acquisition unit
The providing device according to any one of claims 1 to 11 , wherein the user's emotion is estimated based on the user's behavior. The acquisition unit
The providing device according to claim 12 , wherein an emotion having a causal relationship with a series of actions of the user is estimated. It is a delivery method executed by the delivery device.
The acquisition process to acquire the user's emotions and
When a predetermined emotion is acquired by the acquisition step, the first providing step of providing the predetermined content to the user and the first providing step
When the provision mode by the first provision step satisfies a predetermined condition, a linking step of linking the predetermined content and the predetermined emotion, and a linking step .
When the guidance condition for inducing the user's emotion to the predetermined emotion is satisfied, the second providing step of providing the content associated with the predetermined emotion to the user.
Including
The first providing step is
When the predetermined emotion is acquired while the user is browsing the predetermined display content, the display mode of a part of the display content is changed to the content changed according to the predetermined change condition.
The second providing step is
When the guidance condition is satisfied, a part of the display content viewed by the user is changed according to the predetermined change condition.
The provision method characterized by that. The acquisition procedure to acquire the user's emotions and
When a predetermined emotion is acquired by the acquisition procedure, the first provision procedure for providing the predetermined content to the user and the first provision procedure
When the provision mode according to the first provision procedure satisfies a predetermined condition, the associating procedure for associating the predetermined content with the predetermined emotion and the association procedure.
When the guidance condition for inducing the user's emotion to the predetermined emotion is satisfied, the second provision procedure for providing the content associated with the predetermined emotion to the user is satisfied.
Let the computer run
The first provision procedure is
When the predetermined emotion is acquired while the user is browsing the predetermined display content, the display mode of a part of the display content is changed to the content changed according to the predetermined change condition.
The second provision procedure is
When the guidance condition is satisfied, a part of the display content viewed by the user is changed according to the predetermined change condition.
Offering program featuring that .

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