JP7093274B2 - Grant device, grant method, and grant program - Google Patents

Description

The present invention relates to a granting device, a granting method, and a granting program.

Conventionally, a technique for evaluating various information such as contents has been provided. For example, a technique for predicting a predetermined demand using a model is provided. For example, there is provided a technique in which each user makes a comment on a news headline, and the comment is evaluated among users to give priority to a comment that is of high public interest.

Japanese Unexamined Patent Publication No. 2014-67348

However, in the above-mentioned conventional technique, it may be difficult to give an appropriate title to the user according to the behavior of the user. For example, it is difficult to give an appropriate title according to the user's behavior because it is not an evaluation about the user just by evaluating the comment among the users.

The present application has been made in view of the above, and an object of the present invention is to provide a granting device, a granting method, and a granting program that grant a user an appropriate title according to a user's behavior.

The granting device according to the present application grants the user a title indicating the nature of the user based on the acquisition unit that acquires the behavior information related to the active behavior of the user and the behavior information acquired by the acquisition unit. A service based on the information about the title given to the user by the granting department, information about the user to which the predetermined title is given, and a title having a predetermined relationship with the predetermined title are given. It is characterized by including a providing unit that provides information in a manner of preferentially displaying information about a non-user.

According to one aspect of the embodiment, there is an effect that an appropriate title according to the user's behavior can be given to the user.

FIG. 1 is a diagram showing an example of a grant process according to an embodiment. FIG. 2 is a diagram showing an example of display of titles according to an embodiment. FIG. 3 is a diagram showing a configuration example of the granting device according to the embodiment. FIG. 4 is a diagram showing an example of a content information storage unit according to an embodiment. FIG. 5 is a diagram showing an example of a user information storage unit according to an embodiment. FIG. 6 is a diagram showing an example of the behavior information storage unit according to the embodiment. FIG. 7 is a diagram showing an example of the title information storage unit according to the embodiment. FIG. 8 is a flowchart showing an example of the granting process according to the embodiment. FIG. 9 is a diagram showing an example of a user information storage unit. FIG. 10 is a diagram showing an example of non-display of the title according to the embodiment. FIG. 11 is a hardware configuration diagram showing an example of a computer that realizes the function of the granting device.

Hereinafter, the granting device, the granting method, and the embodiment for implementing the granting program (hereinafter referred to as “embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the granting device, granting method, and granting program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate explanations are omitted.

(Embodiment)
[1. Grant process]
First, an example of the granting process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of a grant process according to an embodiment. In the example shown in FIG. 1, the granting device 100 assigns a title indicating the nature of the user to the user based on the behavior information of the user. The title referred to here is information indicating the nature of the good side of the user. For example, a property is information that suggests a characteristic of a user, such as what field the user is familiar with, that is, what kind of specialized knowledge the user has. In the example of FIG. 1, the property is a property that indicates a positive aspect of the user. For example, a title is a title that positively expresses a user. For example, a title is a title that the user of the user is likely to want to be given. FIG. 1 shows a case where users U1 to U4 use terminal devices 10-1 and 10-2, respectively. In the case where the terminal devices 10-1 and 10-2 are described without distinction, they are collectively referred to as the terminal device 10.

As shown in FIG. 1, the granting system 1 includes a terminal device 10 and a granting device 100. The terminal device 10 and the granting device 100 are connected to each other so as to be communicable by wire or wirelessly via a predetermined communication network (not shown). The granting system 1 shown in FIG. 1 may include a plurality of terminal devices 10 and a plurality of granting devices 100.

The terminal device 10 is an information processing device used by the user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. FIG. 1 shows a case where the terminal device 10 is a smartphone.

Further, the terminal device 10 may have a function such as a GPS (Global Positioning System) sensor and may be able to detect and acquire the position of the user. Further, the terminal device 10 may have various functions such as a temperature sensor and a barometric pressure sensor, and may be able to detect and acquire environmental information such as temperature and barometric pressure in which the user is placed. Further, the terminal device 10 may have various functions such as a heart rate sensor and may be able to detect and acquire the biometric information of the user. For example, a user who uses the terminal device 10 may be able to acquire the user's own context information by the terminal device 10 by wearing a wearable device capable of communicating with the terminal device 10. For example, a user who uses the terminal device 10 wears a wristband-type wearable device capable of communicating with the terminal device 10, and the terminal device 10 acquires information on the user's own heartbeat (pulse) by the terminal device 10. It may be possible.

Further, the terminal device 10 accepts an operation by the user. In the example shown in FIG. 1, the terminal device 10 requests the granting device 100 to provide content to be displayed in a predetermined application (for example, a browser or the like). In the following, the terminal device 10 may be referred to as a user. That is, in the following, the user can be read as the terminal device 10.

In the following, the user identified by the user ID "U1" may be referred to as "user U1". As described above, in the following, when "user U * (* is an arbitrary numerical value)" is described, it means that the user is a user identified by the user ID "U *". For example, when "user U2" is described, the user is a user identified by the user ID "U2".

Further, the terminal device 10 displays the content provided by the external device. For example, the terminal device 10 displays contents, comments, and the like provided by the granting device 100. Further, the terminal device 10 transmits various information and the like to the granting device 100. Further, the terminal device 10 acquires input information such as a comment input by the user. Further, the terminal device 10 acquires input information such as an evaluation for a comment input by the user. Further, the terminal device 10 transmits the acquired input information to the granting device 100.

The granting device 100 is an information processing device that grants a title indicating the nature of the user to the user based on the behavior information regarding the active behavior of the user. In addition, the granting device 100 provides a providing service that provides content in response to a content distribution request. For example, the granting device 100 provides the content to the terminal device 10 according to the user who uses the terminal device 10 that has requested the distribution of the content. As described above, in the granting system 1 shown in FIG. 1, the granting device 100 provides the user with the content providing service.

From here, with reference to FIG. 1, the granting process by the granting device 100 based on the user's behavior information collected in the content providing service will be described.

First, the granting device 100 acquires a content request from the terminal device 10-1 used by the user U1 (step S11). In the example of FIG. 1, the granting device 100 acquires a request for A content related to politics from the terminal device 10-1.

The granting device 100 that has acquired the content request from the terminal device 10-1 provides the content to the terminal device 10-1 (step S12). In the example of FIG. 1, the granting device 100 acquires A content related to the category “politics” from the content information storage unit 121. Then, the granting device 100 provides the A content to the terminal device 10-1. Further, the granting device 100 registers the request for the A content related to politics by the user U1 in the action information storage unit 123 as an active action of the user U1. For example, the granting device 100 registers the request for A content related to politics by the user U1 in the action information storage unit 123 as the action of the user U1 identified by the action ID “AC1-1”.

Then, the terminal device 10-1 that has received the content from the granting device 100 displays the received content. In the example of FIG. 1, the terminal device 10-1 displays A content related to politics. Then, the user U1 browses the A content related to politics.

After that, the user U1 inputs a comment for the browsed A content into the terminal device 10-1 and posts it. In the example of FIG. 1, the terminal device 10-1 that has received the input of the comment CM1 by the user U1 transmits the comment CM1 to the granting device 100.

As a result, the granting device 100 acquires the comment CM1 which is the input information input by the user U1 from the terminal device 10-1 (step S13). Then, the granting device 100 registers the comment CM1 acquired from the terminal device 10-1 in association with the A content (step S14). In the example of FIG. 1, the granting device 100 registers the comment CM1 in association with the A content related to the category “politics” stored in the content information storage unit 121.

Further, the granting device 100 registers the input of the comment CM1 by the user U1 in the action information storage unit 123 as an active action of the user U1. For example, the granting device 100 registers the input of the comment CM1 for the A content related to politics by the user U1 in the action information storage unit 123 as the action of the user U1 identified by the action ID “AC1-2”.

After that, the granting device 100 provides the content to the terminal device 10-2 used by the user U2 (step S15). In the example of FIG. 1, the granting device 100 provides the A content related to the category “politics” from the content information storage unit 121 and the comment CM1 or the like associated with the A content to the terminal device 10-2.

Then, the terminal device 10-2 that has received the content and the comment from the granting device 100 displays the received content and the comment. In the example of FIG. 1, the terminal device 10-2 displays the comment CM1 together with the A content related to politics. Then, the user U1 browses the A content and the comment CM1 related to politics.

After that, the user U2 inputs the evaluation for the viewed comment CM1 into the terminal device 10-2 and posts it. For example, the terminal device 10-2 that has received the evaluation of the comment CM1 by the user U2 transmits the evaluation of the comment CM1 to the granting device 100. In the example of FIG. 1, the user U2 evaluates the comment CM1 as "good", and the terminal device 10-2 transmits the evaluation of "good" to the comment CM1 to the giving device 100. For example, the terminal device 10-2 transmits the evaluation of "good" to the comment CM1 to the giving device 100 by pressing the popular button RG1 (see FIG. 2) displayed on the screen together with the comment CM1 by the user U2. ..

As a result, the granting device 100 acquires an evaluation of "good" for the comment CM1 input by the user U2 from the terminal device 10-2 (step S16). In the example of FIG. 1, only the evaluation of the comment CM1 by the user U2 is shown, but the granting device 100 is assumed to acquire the evaluation by a large number of users for the comment CM1. Specifically, as shown in the content information storage unit 121, the granting device 100 acquires the evaluation of "good" 200 times and the evaluation of "bad" 10 times for the comment CM1. That is, the granting device 100 acquires information indicating that many users give a positive evaluation to the comment CM1 input by the user U1.

Then, the granting device 100 determines whether or not to grant a predetermined title to the user (step S17). For example, the granting device 100 determines whether or not there is a title that satisfies the granting condition by the user based on the user's behavior information. In the example of FIG. 1, the granting device 100 is granted by the user U1 based on the behavior information of the user U1 stored in the behavior information storage unit 123 and the granting conditions of each title stored in the title information storage unit 124. Determine if there is a title that meets the conditions.

The "title ID" shown in the title information storage unit 124 in FIG. 1 indicates identification information for identifying the title. The “display” shown in the title information storage unit 124 in FIG. 1 indicates information when the corresponding title is displayed. The "assignment condition" shown in the title information storage unit 124 in FIG. 1 indicates a condition for the corresponding title to be assigned to the user. In the example of FIG. 1, the information stored in the "granting condition" is illustrated by a code such as "CND11", but the "granting condition" includes "the number of comments on politics is 100 or more" and "politics". It is assumed that specific conditions such as "the number of times the content is viewed 50 times or more per week" and their combinations are stored.

For example, in the example shown in FIG. 1, the title (title DG11) identified by the title ID "DG11" indicates that the character string to be displayed is "political master". That is, the title DG 11 indicates that the title includes the display of the character string "political master" indicating that the assigned user is a user who is familiar with politics. Further, it is shown that the condition for the title DG11 to be given to the user is the grant condition "CND11".

As described above, the title identified by the title ID "DG11" may be referred to as "Title DG11". As described above, in the following, when the title is described as "Title DG * (* is an arbitrary numerical value)", it means that the title is a title identified by the title ID "DG *". For example, when the title is described as "Title DG12", the title is a title identified by the title ID "DG12".

In the example of FIG. 1, it will be described below assuming that the behavior information of the user U1 satisfies the grant condition CND11 of the title DG11. In the example of FIG. 1, the granting device 100 determines that the user U1 grants the title DG1 to the user U1 in order to satisfy the granting condition CND11 of the title DG11 (step S17). Then, the granting device 100 grants the title DG1 to the user U1 (step S18). In the example of FIG. 1, the assigning device 100 assigns the title DG1 to the user U1 by storing the title DG1 in association with the information (user ID) for identifying the user U1 stored in the user information storage unit 122. do.

As described above, the granting device 100 positively uses the service by deciding whether or not to grant the title to the user based on the active behavior of the user, and inputs useful information for the service. A title is given to the user who performs the action of. That is, the granting device 100 can give the service a motivation for the user to participate in the service more positively by giving the title to the user. In this way, the granting device 100 can grant the user an appropriate title according to the user's behavior.

(1-1. Title display)
Here, an example of the display of the title according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing an example of display of titles according to an embodiment. FIG. 2 shows a case where the comment CM1 is displayed after the title DG11 is given to the user U1 in FIG. For example, in the example of FIG. 2, it is assumed that the content (A content) identified by the content ID "CT11" is displayed on the terminal device 10 used by the user U20.

As shown in FIG. 2, the terminal device 10 displays the A content indicated by the reference numeral “CT11” corresponding to the content ID. In this way, the terminal device 10 is a news article on politics that includes the title "Mr. YY" The ticket to revitalize Japan "= determination to form a party" and the text of the article such as "Mr. YY, a politician on XY days ...". A content is displayed.

Further, in the area AR1 located at the lower part of the article body of the A content, comments for the A content are displayed side by side. For example, in the area AR1, comments for the A content are displayed in order from the one with the highest evaluation of "good".

Here, the user U1 is a user who has been given a title related to the category "politics" of the A content. Therefore, the comment CM1 input by the user U1 is displayed with priority over the comment input by another user to which the title is not given. In the example of FIG. 2, the comment CM1 input by the user U1 is displayed at the highest level on the terminal device 10.

In the example of FIG. 2, the subject information SB1 indicating the user who input the comment CM1 is displayed together with the comment CM1. As shown in the subject information SB1 in FIG. 2, the comment CM1 may be displayed in a state where the user U1 is concealed.

Further, in the example of FIG. 2, the popular button RG1 and the unpopular button RB1 that accept the evaluation of the comment CM1 are displayed at the positions corresponding to the comment CM1.

For example, the terminal device 10 transmits the evaluation of "good" to the comment CM1 to the giving device 100 by pressing the popular button RG1 by the user U20. Further, the terminal device 10 transmits the evaluation of "bad" to the comment CM1 to the giving device 100 by pressing the unpopular button RB1 by the user U20.

Here, in the example of FIG. 2, since the title DG11 is given to the user U1 who has input the comment CM1, the information indicating the title DG11 given to the user U1 is displayed. In the example of FIG. 2, the terminal device 10 displays the title DG11 including the character string “political master” indicating that the user U1 who has input the comment CM1 is a user who is familiar with politics, an icon related to politics, and the like.

In this way, the granting device 100 can provide useful information to other users by assigning and displaying a title indicating the nature of the user such as "political master" to the user. Further, since the granting device 100 can give the user a feeling of satisfaction by giving the title by displaying the title given to the user together with the comment input by the user, the user can be more positively serviced. Can motivate you to participate in. Further, the granting device 100 displays the title given to the user together with the user's comment to motivate the user to input a good comment in order to obtain the title, and to make the user himself / herself input a responsible comment. Is possible. As a result, the granting device 100 inputs an aggressive comment that the user may injure another user or the like, a radical comment for the purpose of attracting attention, a comment containing false content, or the like. Can be suppressed.

(1-2. Active behavior)
In the example of FIG. 1, the request of the content (news article) by the user, the posting of a comment on the content, and the like are shown as an example of the user's active action, but the granting device 100 is if the user's active action. , Any behavioral information may be targeted.

Further, the granting device 100 is not limited to the case where the title is given based on the user's action history (log), and the title may be given based on various actions of the user. For example, the granting device 100 may grant a title by self-report from the user. For example, the granting device 100 may grant a title related to a national qualification or the like by having the user submit information certifying the qualification. For example, when the user satisfies the granting condition CND21 such as submission of a certificate, the granting device 100 may grant the user the title DG21 indicating that the occupation is a doctor.

In the example of FIG. 1, the giving device 100 may give the user U3 the title DG21 indicating that the occupation is a doctor, as shown in the user information storage unit 122, based on the self-report of the user U3. For example, the granting device 100 may assign the title DG21 indicating that the occupation is a doctor to the user U3 when the granting condition CND21 such as the submission of a certificate is satisfied by the user U3.

For example, the granting device 100 uses information posted by a user using the terminal device 10 on a social networking service (SNS) such as Twitter (registered trademark) or Facebook (registered trademark) as active behavior information by the user. May be obtained as. For example, the giving device 100 may give a title to the user by using the information input by the user in the SNS. For example, the granting device 100 may assign a title to the user by using the action history in which the user tweeted or retweeted the tweet of another user on Twitter. For example, the granting device 100 may assign a title to the user by using the action history in which the user tweeted or retweeted the tweet of another user on Twitter.

For example, the granting device 100 assumes that the input (answer) to a question for which an answer is requested in advance, such as an answer to a question such as a so-called Q & A, is not an active action of the responding user. The behavioral information corresponding to may be excluded. In this way, the granting device 100 acts more positively by excluding information that is input in response to a request from another user or the like, that is, information on actions that are not active actions of the user. It is possible to give a title to a user who is doing so.

(1-3. Behavior of other users with respect to the user)
Further, the granting device 100 may grant a title based on the behavior between users. For example, the granting device 100 may grant a title to a user who has been evaluated by another user at a predetermined standard or higher. For example, the granting device 100 may grant a title to one user based on evaluations from other users.

In the example of FIG. 1, the granting device 100 may grant the title DG1 to the user U1 when the comment CM1 of the user U1 is evaluated as “good” by another user at a predetermined threshold value or higher. For example, the granting device 100 may grant the title DG1 to the user U1 when the comment CM1 of the user U1 has been evaluated as "good" 1000 times or more by another user. Further, for example, the granting device 100 may grant the title DG1 to the user U1 when a plurality of comments regarding the politics of the user U1 have been evaluated as "good" 100 times or more on average.

The above is an example, and the granting device 100 may assign a title to the user based on a granting condition in which various types of information are combined. For example, the granting device 100 may grant the title DG1 to the user based on a combination of granting conditions such as 100 or more comments on politics and an average of 10 or more "good" evaluations for comments.

(1-4. Priority display)
In the example of FIG. 2, as the comment CM1 input by the user U1 with the title DG11 is displayed at the top, the comment of the user with the title is compared with the other users without the title. It may be displayed preferentially. For example, among the comments for news articles (contents) such as medical errors, the comments input by the user U3 to which the title DG21 relating to the doctor is given may be displayed with priority over the comments of other users. As a result, the granting system 1 suppresses the comment of the user who has been given a title related to the content such as an expert from being buried even when a large number of comments are input to a certain content. Can be done.

In addition, the granting device 100 may preferentially display only the comment of the user to which the title related to the comment is given to the terminal device 10. For example, even if the user U3 who has been given the title DG21 about the doctor to the comment about the A content about politics inputs the comment, the comment of the user U3 is displayed preferentially because the relationship between politics and the doctor is low. You don't have to.

(1-5. Use for other services)
In the examples of FIGS. 1 and 2, the title given to the user U1 is distributed together with the information about the user U1 delivered in the content providing service according to the behavior of the user U1 in the content providing service such as requesting the content or inputting a comment. The case to display is shown. That is, although FIGS. 1 and 2 show the case where the information about the title is used in the same service, the granting device 100 may provide the information about the title given to the user to other services.

For example, the granting device 100 may provide the electronic commerce service with information regarding the title given to the user in the content providing service. For example, the granting device 100 may provide information regarding a title given to a user in a content providing service to an auction service, an online shopping mall, or the like.

For example, in the content providing service, it is assumed that the user U2 makes a request for content related to wine, makes a comment, etc., satisfies the conditions for granting the title of "Dr. Wine", and grants the title of "Dr. Wine" to the user U2. .. In this case, the granting device 100 may provide information indicating that the user U2 has been granted the title of "Dr. Wine" to other services such as an electronic commerce service (hereinafter referred to as "service EC"). good. As a result, the service EC can display information indicating that the user U2 is "Dr. Wine" together with a comment or the like posted by the user U2 on the product or the like, so that the service EC can also display the information indicating that the user U2 is "Dr. Wine". It is possible to give credibility to comments. As a result, the user who uses the service EC is encouraged to use the comment as a criterion for purchase, and the use of the service EC can be promoted.

For example, the granting device 100 may provide information regarding a title given to a user in a content providing service to a financial service that provides credit or the like. For example, in the grant system 1, the user to whom the title is given is likely to be a user who positively inputs a comment or the like or is trusted by other users or the like. Therefore, by providing the information on the title given to the user by the granting device 100 to the financial service, the financial service side uses the information on the title given to the user as information when crediting the user. It becomes possible to do.

(1-6. Title grant period)
For example, the granting device 100 may set a valid period for the title given to the user. For example, the granting device 100 may set a valid period of one year for the title given to the user, and invalidate the title given to the user when one year has passed after the granting.

For example, when the title given to the user is set to a valid period, the granting device 100 may enable the title granting state to be updated. For example, the granting device 100 may extend the valid period of the title given to the user if the user satisfies a predetermined condition within the valid period of the title after the title is given to the user. For example, the granting device 100 may extend the valid period of the title given to the user if the user satisfies the granting condition again within the valid period of the title after the title is given to the user.

Further, for example, the granting device 100 may allow the user to update the title a plurality of times. For example, the granting device 100 may further extend the validity period of the title given to the user when the user satisfies a predetermined condition after updating the title granting state to the user. For example, the granting device 100 may extend the validity period of the title given to the user if the user satisfies the granting condition again within the validity period of the title after updating the title granting state to the user.

For example, the granting device 100 may set a predetermined upper limit period (for example, 10 years) and allow the user to update two or more times within the upper limit period. In this way, for example, the granting device 100 can give the user a motivation to encourage continuous action by setting an expiration date for the title to be granted or enabling the title to be renewed. Therefore, the granting device 100 can encourage the user to actively participate in the service. For example, the granting device 100 may strip (delete) the title given to the user when the user performs an action that does not match the title or the user does not perform the action. For example, the granting device 100 strips the title given to the user when the user makes a false post or comment regarding the title given, or when the user does not take any action regarding the title given. You may (delete). For example, the granting device 100 may strip (delete) the title "political master" from the user to whom the political master has been granted, if the user has not performed an action such as posting about politics. For example, the granting device 100 may strip (delete) the title "political master" from the user to whom the political master has been granted, when the user is performing an action such as false posting regarding politics. For example, the granting device 100 strips (deletes) the title given to the user when the negative points to be added reach a predetermined threshold value due to the user performing an action that is not suitable for the user or the user not performing the action. You may. The above is an example, and the granting device 100 may strip (delete) the title given to the user by appropriately using various information.

(1-7. Grant conditions)
The granting device 100 may determine whether to grant the title to the user based on the granting conditions related to various information. For example, the granting device 100 may set each title with granting conditions based on various information related to the content, such as the category (type) of the content requested by the user and the content of the content. For example, when the granting device 100 satisfies the granting condition including the request of the content belonging to the category X (for example, sports, performing arts, etc.) more than a predetermined number of times, the granting device 100 may give the user a title corresponding to the granting condition. ..

Further, for example, the granting device 100 may set each title with granting conditions based on various information about the user, such as attribute information of the user who has performed an action. For example, it is assumed that the grant condition CND50 of the title "IT girl" includes that the user requests the content belonging to IT (Information Technology) more than a predetermined number of times, and that the attribute of the user is "female". In this case, for example, when the user requests the content belonging to IT more than a predetermined number of times and the attribute of the user is "female", the granting device 100 determines that the granting condition CND50 is satisfied, and gives the user the title "IT girl". May be decided to be given.

Further, for example, the granting device 100 may set that another title is assigned as a granting condition for assigning a title to a certain user. For example, the granting device 100 sets that the user is given the title "Entertainment 2nd Dan" as a granting condition for giving the title "Entertainment 3rd Dan" given to a user who is familiar with entertainment such as performing arts. May be good. For example, when the title "Entertainment 2nd Stage" is given as the granting condition for granting the title "Entertainment 3rd Stage", the granting device 100 includes inputting a comment regarding entertainment a predetermined number of times or more. You may do so. In this way, the granting device 100 can give the user a title that gradually increases in value, thereby motivating the user to act so as to be given the title of the highest stage possible. can. As a result, the granting device 100 can actively encourage the user to act.

The above-mentioned granting condition is an example, and the granting device 100 may set any granting condition for each title. For example, the granting device 100 may set a title to be a combination of the above-mentioned conditions related to content, conditions related to user attributes, and conditions related to titles given to users. Further, the granting device 100 may provide the user with information indicating the granting conditions set for each title. As a result, the granting device 100 motivates the user to take action by allowing the user to confirm to the user what titles the user desires to be granted by satisfying the granting conditions. Can be given.

(1-8. Negative title)
Although the example of FIG. 1 shows a case where a title relating to a property indicating a positive aspect of the user is given, the granting device 100 may assign a title relating to a property indicating a negative aspect of the user. .. For example, the granting device 100 may give the user a negative title. For example, the granting device 100 may grant a title such as the title "negative user" to a user who has input a large number of negative comments regardless of the content. The above is an example, and the granting device 100 may determine whether to grant a negative title to the user based on the granting conditions related to various information. Further, the granting device 100 may provide various services by not providing (hidden) the negative title given to the user to the user.

(1-9. Cooperation with business operators)
Further, the granting device 100 may grant titles related to various businesses (companies) to the user. For example, a business operator that provides a service using the granting device 100 may grant a title to a user in cooperation with another company (hereinafter, also referred to as a “collaboration company”), so-called collaboration. For example, the granting device 100 may issue a title in cooperation with a collaborative company and grant the title to excellent fans of the collaborative company.

For example, the granting device 100 may acquire information about excellent fans (users) of the collaborative company from the collaborative company, and may give the user a title related to the collaborative company based on the information. In this case, for example, the granting device 100 may associate users by associating information about excellent fans (users) acquired from a collaboration company with its own user information. For example, the granting device 100 acquires list information of excellent users of company X from a certain collaboration company (company X), and based on the information, gives the user a good fan of company X such as "company X master" ( It may be given a title indicating that it is a customer).

Further, for example, the granting device 100 may provide various services related to the company X to a user (target user) who has been given a title indicating that he / she is an excellent fan (customer) of the company X. For example, the granting device 100 may provide various services such as advertisement promotion related to the company X to the target user. For example, the granting device 100 may provide (present) a product related to the company X to the target user, or may invite the target user to an event or the like related to the company X.

(1-10. Credit based on title)
Further, the granting device 100 may grant credit information (points) based on the title to the user. For example, the granting device 100 may associate points with each of the titles and grant points corresponding to the titles to the users to which the titles have been assigned. In this case, for example, the granting device 100 may associate a larger point with a title having a higher credit rating. For example, the granting device 100 may associate a larger point with a title having stricter conditions for granting. For example, the granting device 100 may use the points obtained by adding up the points of the titles given to the user as credit points indicating the credit of the user.

As a result, the granting device 100 may be able to grasp the creditworthiness of the user by points based on the title given to the user. In this case, for example, in the granting system 1, it becomes possible to grasp that the larger the points granted, the higher the creditworthiness of the user. Therefore, for example, in the grant system 1, the services that can be used by the user may be limited according to the points granted.

For example, in the granting system 1, if the user's credit points are less than a predetermined threshold value, the user's service use may be stopped. Further, for example, in the granting system 1, the number of services that can be used by the user may be increased step by step according to the credit points of the user. For example, in the granting system 1, if the user's credit points are the first point or more, up to the first level service may be available. Further, for example, in the granting system 1, if the user's credit points are a second point or more larger than the first point, up to the second level service may be available. For example, in the grant system 1, when the user's credit points are the second level or more, both the first level service and the second level service may be available.

For example, in the grant system 1, the credit points of the user may be used to determine whether or not the financial service that provides credit or the like as described above can be used. For example, in the grant system 1, a user with a large credit point can be determined to be a user with a high credit rating. Therefore, in the granting system 1, if the credit points of the user are equal to or higher than a predetermined threshold value, the financial service may be made available.

(1-11. Sharing Economy)
As described above, the granting device 100 can provide an appropriate service according to the title given to the user by using the information regarding the title given to the user in various objects such as other services. The granting system 1 is not limited to the above, and various services may be provided based on the title given to the user. For example, in the grant system 1, the information regarding the title given to the user may be used in a service such as the sharing economy. In the granting system 1, the sharing economy service may be made available to users who have been given a predetermined title or who are judged to have high credit by credit points or the like as described above.

(1-12. Behavior pattern)
Further, the assigning device 100 may use the behavior pattern of the user to which the title has been assigned as correct answer data. For example, the assigning device 100 may use the behavior pattern of the user to whom the title X has been assigned as correct answer data, and assign the title X to the user who has performed an action similar to the behavior pattern. For example, the assigning device 100 may generate a model related to the title X by using the behavior pattern of the user to which the title X is assigned as correct answer data. For example, the granting device 100 may generate a model that outputs a score indicating whether or not the user is suitable for granting the title X when the behavior information of the user is input. For example, the granting device 100 may generate a model that outputs a high score when behavior information similar to the correct answer data is input. For example, the granting device 100 may input the behavior information of a certain user into the model, and if the score output by the model is equal to or higher than a predetermined threshold value, the title X may be assigned to the user.

Further, the granting device 100 may use the behavior pattern of the user to which the title is assigned as correct answer data, and extract the user who has performed an action similar to the behavior pattern. For example, the granting device 100 may use the behavior pattern of a user who has been given the title of a doctor as correct answer data, and may extract a user (extracting user) who has performed an action similar to the behavior pattern. In this case, the granting device 100 may provide various services with the extraction user as a potential doctor. For example, the granting device 100 may provide the extraction user with content such as an advertisement that is likely to be of interest to a user having the attributes of a doctor. In this way, the granting device 100 can extract a user similar to the behavior pattern from the behavior pattern of the user to which the title of a doctor is given, and utilize it for targeting advertisement or the like.

(1-13. Effect of title)
As described above, the granting device 100 may grant various titles to the user. As described above, in the granting system 1, the title is not given to the user himself / herself, but the title is given to the user who is determined by the granting device 100 to satisfy the condition. That is, in the granting system 1, a business operator who uses the granting device 100, which is a third-party organization that is not a party to the title of the user, the collaboration company, or the like, grants the title to the user. Therefore, in the grant system 1, the user or the collaborative company can use the title given to the user as information that can casually appeal to the user or the collaborative company. That is, in the granting system 1, the title certified and granted by the granting device 100 is used as information that appeals to users and collaborative companies without being disgusted or proud of other users. Can be done.

[2. Configuration of granting device]
Next, the configuration of the granting device 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the granting device 100 according to the embodiment. As shown in FIG. 3, the granting device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The granting device 100 has an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the granting device 100, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. You may.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network by wire or wirelessly, and transmits / receives information to / from the terminal device 10.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the storage unit 120 according to the embodiment includes a content information storage unit 121, a user information storage unit 122, an action information storage unit 123, and a title information storage unit 124.

(Content information storage unit 121)
The content information storage unit 121 according to the embodiment stores various information related to the content. FIG. 4 is a diagram showing an example of a content information storage unit according to an embodiment. The content information storage unit 121 shown in FIG. 4 has items such as "content ID", "content", "category", and "comment information". The "comment information" has items such as "comment", "user", "good", and "bad".

The "content ID" indicates identification information for identifying the content. "Content" indicates content acquired from a provider such as a so-called content provider. In FIG. 4, an example in which conceptual information such as "A content" is stored in "content" is shown, but in reality, character information, a combination of character information and an image, or a file showing the storage location thereof is shown. The path name etc. are stored. Further, the "category" indicates classification information based on the content of the content.

Further, "comment" indicates a comment posted about the corresponding content. Further, "user" indicates a user who has posted the corresponding comment. For example, the "user" stores the identification information (user ID) of the user who posted the corresponding comment. “Good” indicates the number of times a good (positive) rating was posted for the corresponding comment. “Bad” indicates the number of times a bad (negative) rating was posted for the corresponding comment.

In the example of FIG. 4, the A content (content CT11) identified by the content ID “CT11” indicates that the content is in the category “politics”. It also indicates that the comment CM1 has been posted for the content CT11. Further, for example, the user who posted the comment CM1 indicates that the user (user U1) is identified by the user ID "U1". Further, regarding the comment CM1, it is shown that the number of times evaluated as "good" is "200" times and the number of times evaluated as "bad" is "10" times.

The content information storage unit 121 is not limited to the above, and may store various information depending on the purpose. For example, the content information storage unit 121 may store information regarding the date and time when the content was acquired and the date and time when the content was created. The content information storage unit 121 may store information regarding the evaluation value of each provider. Further, the content information storage unit 121 may store identification information for identifying the provider of the content. Further, the content information storage unit 121 may store information that identifies the user who posted a "good" or "bad" evaluation for each comment.

(User information storage unit 122)
The user information storage unit 122 according to the embodiment stores various information about the user. For example, the user information storage unit 122 stores various information related to user attributes, titles given to users, and the like. FIG. 5 is a diagram showing an example of a user information storage unit according to an embodiment. The user information storage unit 122 shown in FIG. 5 includes items such as "user ID", "age", "gender", "place of residence", "occupation", "interest", and "title".

The "user ID" indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 shown in the example of FIG. Further, "age" indicates the age of the user identified by the user ID. The "age" may be a specific age of the user identified by the user ID, for example, 35 years old. Further, "gender" indicates the gender of the user identified by the user ID.

Further, the "residential place" indicates the area where the user who is identified by the user ID resides. The "place of residence" may be a specific address of the user identified by the user ID. Further, "occupation" indicates the occupation of the user identified by the user ID. "Interest" indicates an object of interest to the user identified by the user ID. A plurality of "interests" may be registered. "Title" indicates a title given to a user identified by a user ID. A plurality of "titles" may be registered.

For example, in the example shown in FIG. 5, the age of the user (user U1) identified by the user ID "U1" is "30's", the gender is "male", and the place of residence is "A area". Indicates that. Further, for example, the user U1 indicates that the occupation is "-" and the occupation for the user U1 is unknown. Further, for example, the user U1 indicates that the object of interest is "politics" and the title "DG11 (political master)" is given.

The user information storage unit 122 is not limited to the above, and may store various information depending on the purpose. For example, the user information storage unit 122 may store other demographic attribute information and psychographic attribute information in addition to age and gender. For example, the user information storage unit 122 may store various user context information such as name, work location, family structure, income, and lifestyle.

(Behavior information storage unit 123)
The behavior information storage unit 123 according to the embodiment stores various information related to the behavior. FIG. 6 is a diagram showing an example of the behavior information storage unit according to the embodiment. For example, the behavior information storage unit 123 stores information about actions performed by the user in the past. The action information storage unit 123 shown in FIG. 6 includes items such as "user ID" and "behavior information".

The "user ID" indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 shown in the example of FIG. Further, the "behavior information" indicates information about the behavior of the corresponding user, and includes items such as "behavior ID", "date and time", and "content".

The "behavior ID" indicates identification information for identifying each action. "Date and time" indicates the date and time when the corresponding action was performed. In the example of FIG. 6, the information stored in the "date and time" is illustrated by a code such as "DA1-1", but the "date and time" is "June 28, 2017 13:32:58". It is assumed that the specific date and time such as, etc. are stored. "Content" indicates the type of action of the corresponding user, the content targeted in the action, and the like.

For example, in the example shown in FIG. 6, the user (user U1) identified by the user ID “U1” is an action identified by the action ID “AC1-1” or an action identified by the action ID “AC1-2”. Indicates that you have done. Further, for example, in FIG. 6, the action identified by the action ID “AC1-1” is performed at the date and time “DA1-1”, and the content thereof is a content request of the political news PN1. Further, for example, in FIG. 6, the action identified by the action ID “AC1-2” is performed at the date and time “DA1-2”, and the content thereof is the input of the comment CM1.

The behavior information storage unit 123 is not limited to the above, and may store various information depending on the purpose. For example, if the action is performed continuously for a predetermined period, the action information storage unit 123 may store information about that period. For example, the action information storage unit 123 may store the user's position information when each action information is acquired in association with each action information. Further, FIG. 6 shows a case where the action information is stored in the action information storage unit 123 for each user ID, but the action information is not limited to each user ID and may be stored, for example, in chronological order.

(Title information storage unit 124)
The title information storage unit 124 according to the embodiment stores various information related to the title. FIG. 7 is a diagram showing an example of the title information storage unit according to the embodiment. The title information storage unit 124 shown in FIG. 7 includes items such as “title ID”, “display”, and “granting condition”.

The "title ID" indicates identification information for identifying the title. For example, the title identified by the title ID "DG11" corresponds to the title DG11 shown in the example of FIG. Further, "display" indicates information when the corresponding title is displayed.

The "granting condition" indicates a condition for the corresponding title to be given to the user. In the example of FIG. 6, the information stored in the "granting condition" is illustrated by a code such as "CND11", but the "granting condition" includes "the number of comments on politics is 100 or more" and "politics". It is assumed that specific conditions such as "the number of times the content is viewed 50 times or more per week" and their combinations are stored.

For example, in the example shown in FIG. 6, the title (title DG11) identified by the title ID "DG11" indicates that the character string to be displayed is "political master". That is, the title DG 11 indicates that the title includes the display of the character string "political master" indicating that the assigned user is a user who is familiar with politics. Further, it is shown that the condition for the title DG11 to be given to the user is the grant condition "CND11".

The title information storage unit 124 is not limited to the above, and may store various information depending on the purpose. For example, the title information storage unit 124 may store image information such as an icon when the corresponding title is displayed in addition to the character information in the "display" item.

(Control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller, and is stored in a storage device inside the granting device 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Various programs (corresponding to an example of an information processing program) are realized by executing RAM as a work area. Further, the control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 130 includes an acquisition unit 131, a determination unit 132, an imparting unit 133, and a providing unit 134, and realizes or executes an information processing function or operation described below. .. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 3, and may be any other configuration as long as it is configured to perform information processing described later. Further, the connection relationship of each processing unit included in the control unit 130 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.

(Acquisition unit 131)
The acquisition unit 131 acquires various information. For example, the acquisition unit 131 acquires information from an external information processing device. For example, the acquisition unit 131 acquires various information from an external device such as the terminal device 10. Further, the acquisition unit 131 acquires various information from the storage unit 120. Further, the acquisition unit 131 acquires various information from the content information storage unit 121, the user information storage unit 122, the action information storage unit 123, the title information storage unit 124, and the like.

For example, the acquisition unit 131 acquires behavioral information regarding active behavior by the user. For example, the acquisition unit 131 acquires the behavior information of the user on the Internet. For example, the acquisition unit 131 acquires input information in a predetermined service of the user. For example, the acquisition unit 131 acquires behavioral information between a user on the Internet and another user. For example, the acquisition unit 131 acquires input information about a user by another user. For example, the acquisition unit 131 acquires information indicating the user's identity from the user. For example, the acquisition unit 131 acquires input information regarding the user's demographic attributes by the user. For example, the acquisition unit 131 acquires information that specifies the non-display of the user's title.

In the example of FIG. 1, the acquisition unit 131 acquires a content request from the terminal device 10-1 used by the user U1. For example, the acquisition unit 131 acquires a request for A content related to politics from the terminal device 10-1. For example, the acquisition unit 131 acquires A content related to the category “politics” from the content information storage unit 121. For example, the acquisition unit 131 acquires the comment CM1 which is the input information input by the user U1 from the terminal device 10-1. For example, the acquisition unit 131 acquires an evaluation of "good" for the comment CM1 input by the user U2 from the terminal device 10-2.

(Decision unit 132)
The determination unit 132 determines various information. For example, the determination unit 132 determines various information based on various information stored in the content information storage unit 121, the user information storage unit 122, the action information storage unit 123, the title information storage unit 124, and the like.

In the example of FIG. 1, the determination unit 132 determines whether or not to give a predetermined title to the user. For example, the determination unit 132 determines whether or not there is a title that satisfies the conditions given by the user based on the user's behavior information.

In the example of FIG. 1, the determination unit 132 is assigned by the user U1 based on the behavior information of the user U1 stored in the behavior information storage unit 123 and the assignment conditions of each title stored in the title information storage unit 124. Determine if there is a title that meets the conditions. For example, the determination unit 132 determines that the user U1 is given the title DG1 because the user U1 satisfies the grant condition CND11 of the title DG11.

(Granting unit 133)
The giving unit 133 gives various information. For example, the granting unit 133 assigns various information using the various information acquired by the acquisition unit 131. For example, the granting unit 133 grants various information based on various information stored in the content information storage unit 121, the user information storage unit 122, the action information storage unit 123, the title information storage unit 124, and the like. For example, the granting unit 133 assigns a title to the user based on the determination by the determination unit 132.

For example, the granting unit 133 assigns a title indicating the nature of the user to the user based on the behavior information acquired by the acquiring unit 131. For example, the assigning unit 133 assigns a title to the user so that the display of the title can be selected.

In the example of FIG. 1, the granting unit 133 assigns the title DG1 to the user U1. For example, the granting unit 133 assigns the title DG1 to the user U1 by storing the title DG1 in association with the information (user ID) for identifying the user U1 stored in the user information storage unit 122.

(Providing section 134)
The providing unit 134 provides various information. For example, the providing unit 134 provides various information to an external device such as the terminal device 10. For example, the providing unit 134 provides the content stored in the content information storage unit 121 to the terminal device 10.

For example, the providing unit 134 provides a service based on the information regarding the title given to the user by the giving unit 133. For example, the providing unit 134 provides a service in a manner of displaying a title together with information about a user. For example, the providing unit 134 provides a service in such a manner that information about a user who has been given a title is displayed with priority over a user who has not been given a title. For example, the provider 134 provides information about the title to other services. For example, when the title is designated as hidden, the providing unit 134 provides the service in a manner of hiding the title.

In the example of FIG. 2, the providing unit 134 provides the comment CM1 to the terminal device 10 together with the A content. For example, the providing unit 134 provides the comment CM1 to the terminal device 10 in a manner of displaying the title DG11 given to the user U1 who has input the comment CM1.

[3. Flow of grant processing]
Next, the procedure of the granting process by the granting system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a flowchart showing an example of the granting process according to the embodiment.

As shown in FIG. 8, the granting device 100 acquires active action information by the user (step S101).

Further, the granting device 100 determines whether or not to grant a predetermined title to the user based on the action information (step S102). For example, the granting device 100 determines whether or not the user has a title that satisfies the granting condition based on the behavior information.

When the granting device 100 determines to grant a predetermined title to the user (step S102: Yes), the granting device 100 assigns the predetermined title to the user (step S103). On the other hand, when the granting device 100 determines not to grant the title to the user (step S102: No), the processing ends.

[4. Hiding titles]
In the example of FIG. 2, the case where the title given to the user is displayed is shown, but the title may be hidden according to the designation of the user given the title. This point will be described with reference to FIGS. 9 and 10. FIG. 9 is a diagram showing an example of a user information storage unit. Specifically, FIG. 9 is a diagram showing an example of a user information storage unit including a designation of title display. FIG. 10 is a diagram showing an example of non-display of the title according to the embodiment. The same points as those described above will be omitted as appropriate by adding the same reference numerals.

The user information storage unit 122A shown in FIG. 10 differs from the user information storage unit 122 shown in FIG. 5 in that it has an item of "title information" instead of the "title". The "title information" in the user information storage unit 122A shown in FIG. 10 includes items such as "title" and "displayability".

The "title" in the "title information" shown in the user information storage unit 122A indicates a title given to the user identified by the user ID. A plurality of "titles" may be registered. The "displayability" in the "title information" shown in the user information storage unit 122A indicates whether or not the corresponding title can be displayed.

For example, in the example shown in FIG. 10, the title "DG11 (political master)" given to the user U1 is not displayed because the displayability is "NG". Further, for example, in the example shown in FIG. 10, the title "DG21 (doctor)" given to the user U3 is displayed because the displayability is "OK".

Next, the display mode when the title is set to be hidden will be described with reference to FIG. FIG. 10 shows an example of the display of the comment CM1 when the title DG11 given to the user U1 is set to be hidden.

FIG. 10 shows a case where the comment CM1 is displayed after the title DG11 is given to the user U1 in FIG. 1, and the title DG11 given to the user U1 is set to be hidden as shown in FIG. For example, in the example of FIG. 10, it is assumed that the content (A content) identified by the content ID "CT11" is displayed on the terminal device 10 used by the user U20.

As shown in FIG. 10, the terminal device 10 displays the A content indicated by the reference numeral “CT11” corresponding to the content ID.

In the example of FIG. 10, the subject information SB1 indicating the user who input the comment CM1 is displayed together with the comment CM1. As shown in the subject information SB1 in FIG. 10, the comment CM1 may be displayed in a state where the user U1 is concealed.

Further, in the example of FIG. 10, the popular button RG1 and the unpopular button RB1 that accept the evaluation of the comment CM1 are displayed at the positions corresponding to the comment CM1.

Here, in the example of FIG. 10, the title DG11 is given to the user U1 who has input the comment CM1, but the title DG11 given to the user U1 is set to be hidden, so that the comment CM1 is given. The title DG11 is not displayed in.

In this way, the granting system 1 can enhance the user's satisfaction by selectively displaying or hiding the title according to the user's designation.

[5. effect〕
As described above, the granting device 100 according to the embodiment has an acquisition unit 131 and a granting unit 133. The acquisition unit 131 acquires behavioral information regarding active behavior by the user. Further, the granting unit 133 assigns a title indicating the nature of the user to the user based on the action information acquired by the acquiring unit 131.

As described above, the granting device 100 according to the embodiment assigns a title indicating the nature of the user to the user based on the behavior information regarding the active behavior of the user, and thereby gives an appropriate title according to the behavior of the user. Can be given to the user.

Further, in the granting device 100 according to the embodiment, the acquisition unit 131 acquires the behavior information of the user on the Internet.

As described above, the granting device 100 according to the embodiment can grant the user an appropriate title according to the user's behavior by acquiring the user's behavior information on the Internet.

Further, in the granting device 100 according to the embodiment, the acquisition unit 131 acquires the input information in the predetermined service of the user.

As described above, the granting device 100 according to the embodiment can grant the user an appropriate title according to the user's behavior by acquiring the input information in the predetermined service of the user.

Further, in the granting device 100 according to the embodiment, the acquisition unit 131 acquires behavior information between a user and another user on the Internet.

As described above, the granting device 100 according to the embodiment can give the user an appropriate title according to the user's behavior by acquiring the behavior information between the user and another user on the Internet.

Further, in the granting device 100 according to the embodiment, the acquisition unit 131 acquires input information about the user by another user.

As described above, the granting device 100 according to the embodiment can grant the user an appropriate title according to the user's behavior by acquiring the input information about the user by another user.

Further, in the granting device 100 according to the embodiment, the acquisition unit 131 acquires information indicating the user's identity from the user.

As described above, the granting device 100 according to the embodiment can grant the user an appropriate title according to the user's behavior by acquiring information indicating the user's identity from the user.

Further, in the granting device 100 according to the embodiment, the acquisition unit 131 acquires input information regarding the user's demographic attribute by the user.

As described above, the granting device 100 according to the embodiment can grant the user an appropriate title according to the user's behavior by acquiring the input information regarding the user's demographic attribute by the user.

Further, in the granting device 100 according to the embodiment, the granting unit 133 assigns a title to the user so that the display of the title can be selected.

As described above, the granting device 100 according to the embodiment can give the user an appropriate title according to the behavior of the user by giving the title to the user so that the display of the title can be selected.

Further, the granting device 100 according to the embodiment has a providing unit 134. The providing unit 134 provides a service based on the information regarding the title given to the user by the granting unit 133.

As a result, the granting device 100 according to the embodiment can provide the service based on the information regarding the title given to the user, and thus can provide the service using the information regarding the appropriate title according to the behavior of the user.

Further, in the granting device 100 according to the embodiment, the providing unit 134 provides a service in a mode of displaying a title together with information about a user.

As a result, the granting device 100 according to the embodiment can provide a service in a manner of displaying a title together with information about the user, so that an appropriate title according to the user's behavior can be displayed in association with the user.

Further, in the granting device 100 according to the embodiment, the providing unit 134 provides the service in such a manner that the information about the user to which the title is given is displayed with priority over the user to which the title is not given.

As a result, the granting device 100 according to the embodiment gives the title to the user by providing the service in such a manner that the information about the user to which the title is given is displayed with priority over the user to which the title is not given. Can be motivated.

Further, in the granting device 100 according to the embodiment, the providing unit 134 provides information regarding the title to other services.

As a result, the granting device 100 according to the embodiment can provide the service using the information on the appropriate title according to the user's behavior by providing the information on the title to the other service. Become.

[6. Hardware configuration]
The granting device 100 according to the embodiment described above is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 11 is a hardware configuration diagram showing an example of a computer that realizes the function of the granting device. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the network N and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the network N.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the granting device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the network N.

Although some of the embodiments and modifications of the present application have been described in detail with reference to the drawings, these are examples and various based on the knowledge of those skilled in the art, including the embodiments described in the disclosure line of the invention. It is possible to carry out the present invention in another form in which the above is modified or improved.

[7. others〕
Further, among the processes described in the above-described embodiments and modifications, all or part of the processes described as being automatically performed can be manually performed, or are described as being manually performed. It is also possible to automatically perform all or part of the processed processing by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically distributed in any unit according to various loads and usage conditions. Can be integrated and configured.

Further, the above-described embodiments and modifications can be appropriately combined as long as the processing contents do not contradict each other.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Grant system 100 Grant device 121 Content information storage unit 122 User information storage unit 123 Behavior information storage unit 124 Title information storage unit 130 Control unit 131 Acquisition unit 132 Decision unit 133 Grant unit 134 Provision unit 10 Terminal device N network

Claims (19)

An acquisition unit that acquires behavioral information regarding active behavior by the user,
Based on the behavior information acquired by the acquisition unit, a title indicating one aspect of the nature of the user and a title indicating the category of the content targeted by the user's behavior is given to the user. When,
A service based on the information about the title given to the user by the granting unit, information about a user who has been given a predetermined title, and a user who has not been given a title having a predetermined relationship with the predetermined title. A provider that provides information in a manner that gives priority to information,
A granting device characterized by being equipped with. An acquisition unit that acquires behavioral information regarding active behavior by the user,
Based on the behavior information acquired by the acquisition unit, a title indicating one aspect of the nature of the user and a title indicating the category of the content targeted by the user's behavior is given to the user. When,
A providing unit that provides a service related to credit based on information on the title given to the user by the granting unit, and a providing unit.
A granting device characterized by being equipped with. An acquisition unit that acquires behavioral information regarding active behavior by the user,
Based on the behavior information acquired by the acquisition unit, the credit information based on the title indicating one aspect of the nature of the user and indicating the category of the content targeted by the behavior of the user is given to the user. The granting part to be granted and
A providing unit that provides a service according to credit information based on the title given to the user by the granting unit, and a providing unit.
A granting device characterized by being equipped with. The providing part
The granting device according to any one of claims 1 to 3, wherein the service is provided in a manner of displaying the title together with information about the user. The providing part
The granting device according to any one of claims 1 to 4, wherein the service is provided in such a manner that information about a user to which a title is given is displayed in a manner of giving priority to a user who has not been given a title. The providing part
The granting device according to any one of claims 1 to 5, wherein the information regarding the title is provided to another service. The acquisition unit
The granting device according to any one of claims 1 to 6, wherein the user's behavior information on the Internet is acquired. The acquisition unit
The granting device according to any one of claims 1 to 7, wherein the input information in the predetermined service of the user is acquired. The acquisition unit
The granting device according to any one of claims 1 to 8, wherein behavior information between the user and another user on the Internet is acquired. The acquisition unit
The granting device according to claim 9, wherein input information about the user by the other user is acquired. The acquisition unit
The granting device according to any one of claims 1 to 10, wherein information indicating the user's identity is acquired from the user. The acquisition unit
The granting device according to any one of claims 1 to 11, wherein the user acquires input information regarding the demographic attribute of the user. The granting part is
The granting device according to any one of claims 1 to 12, wherein the title is given to the user so that the display of the title can be selected. It ’s a computer-executed granting method.
The acquisition process to acquire behavior information related to active behavior by the user,
Based on the behavior information acquired by the acquisition step, a title indicating one aspect of the nature of the user and a title indicating the category of the content targeted by the behavior of the user is given to the user. When,
A service based on the information about the title given to the user by the granting step, information about a user who has been given a predetermined title, and a user who has not been given a title having a predetermined relationship with the predetermined title. A provision process that provides information in a manner that gives priority to display, and
A granting method characterized by including. Acquisition procedure to acquire behavior information about active behavior by user,
Based on the behavior information acquired by the acquisition procedure, a title indicating one aspect of the nature of the user and a title indicating the category of the content targeted by the behavior of the user is given to the user. When,
A service based on the information about the title given to the user by the granting procedure, information about a user who has been given a predetermined title, and a user who has not been given a title having a predetermined relationship with the predetermined title. Providing procedures and provision procedures that are displayed in a manner that gives priority to information
A grant program characterized by having a computer execute. It ’s a computer-executed granting method.
The acquisition process to acquire behavior information related to active behavior by the user,
Based on the behavior information acquired by the acquisition step, a title indicating one aspect of the nature of the user and a title indicating the category of the content targeted by the behavior of the user is given to the user. When,
A providing process for providing a credit-related service based on the information regarding the title given to the user by the granting process, and a providing process.
A granting method characterized by including. Acquisition procedure to acquire behavior information about active behavior by user,
Based on the behavior information acquired by the acquisition procedure, a title indicating one aspect of the nature of the user and a title indicating the category of the content targeted by the behavior of the user is given to the user. When,
A provision procedure for providing a service related to credit based on the information regarding the title given to the user by the grant procedure, and a provision procedure.
A grant program characterized by having a computer execute. It ’s a computer-executed granting method.
The acquisition process to acquire behavior information related to active behavior by the user,
Based on the behavior information acquired by the acquisition process, the credit information based on the title indicating one aspect of the nature of the user and indicating the category of the content targeted by the behavior of the user is given to the user. The granting process and the granting process
A providing process for providing a service according to credit information based on the title given to the user by the giving step, and a providing process.
A granting method characterized by including. Acquisition procedure to acquire behavior information about active behavior by user,
Based on the behavior information acquired by the acquisition procedure, the credit information based on the title indicating one aspect of the nature of the user and indicating the category of the content targeted by the behavior of the user is given to the user. Granting procedure and granting procedure
A provision procedure for providing a service according to credit information based on the title given to the user by the grant procedure, and a provision procedure.
A grant program characterized by having a computer execute.

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