JP7096777B2 - Marketing equipment, marketing methods and marketing programs - Google Patents

Description

The present disclosure relates to, for example, a marketing device, a marketing method, and a marketing program for analyzing access of a user who accesses a website.

Conventionally, a web marketing tool has been proposed for grasping what kind of behavior a user accessing a website has taken and contributing to the provision of information and sales activities by the website to the user.

For example, there is known a customer analysis system that quantitatively evaluates a customer's purchase preference type and designs a purchase preference type that has a high degree of agreement with the actual product purchase history (see, for example, Patent Document 1). .. The customer analysis system disclosed in Patent Document 1 uses the customer's product purchase history to estimate the purchase preference type that more accurately represents the actual product purchase history, thereby between the actual product purchase history and the actual product purchase history. It makes it possible to design a purchase-oriented type with a high degree of agreement.

Japanese Unexamined Patent Publication No. 2016-136410

By the way, a marketing tool that analyzes access to such a website excludes individual information of the user and analyzes the tendency of the user's behavior. Therefore, after the user purchases a product or the like, cancellation or the like is performed. If the purchase details are changed after the fact, it is difficult to reflect the information. Therefore, the analysis result by the marketing tool does not match the actual purchase history, and there is a demand for a highly accurate marketing tool that reflects the user's change information. Analyzing the behavioral tendencies of users who have changed their purchases in this way also contributes to sales activities.

Therefore, in this disclosure, a marketing device, a marketing method, and a marketing program capable of highly accurate analysis by reflecting changes after the user purchases a product or the like will be described.

The marketing device in one aspect of the present disclosure is a marketing device that performs access analysis of a user who accesses an analysis target that sells a product, and when the user accesses the analysis target and purchases the product, the seller of the product A key information reception unit that accepts key information associated with purchases from, and an analysis unit that identifies the user's segment based on the access information of the user accessing the analysis target, analyzes the user's access, and generates access analysis information. , When the user changes the purchase of the product, the access analysis information is provided with a change processing unit that reflects the changed purchase information of the product, and the analysis unit inputs the key information when performing the access analysis of the user. The access analysis information is generated so that it can be specified, and the change processing unit receives the sales information after the lapse of a predetermined period from the seller of the product, and when the user changes the purchase of the product, the key information is used from the sales information. Identify the changed user's purchase information and reflect it in the access analysis information.

The marketing method in one aspect of the present disclosure is a marketing method for performing access analysis of a user who accesses an analysis target for selling a product, and when a user accesses the analysis target and purchases a product, a key information reception unit. The user's access analysis is performed by identifying the user's segment based on the key information reception step that receives the key information associated with the purchase from the seller of the product and the access information of the user who accesses the analysis target performed by the analysis department. And an analysis step to generate access analysis information, and a change processing step to reflect the changed product purchase information for the access analysis information, which is performed by the change processing unit when the user changes the purchase of the product. In the analysis step, when the access analysis of the user is performed, the access analysis information is generated so that the key information can be specified, and in the change processing step, the sales information after the lapse of a predetermined period is received from the seller of the product, and the user. When the purchase of the product is changed, the changed user's purchase information is specified from the sales information by using the key information and reflected in the access analysis information.

Further, the marketing program in one aspect of the present disclosure is a marketing program for performing access analysis of a user who accesses an analysis target for selling a product, and when the user accesses the analysis target and purchases the product, the product Based on the key information reception step that accepts key information associated with purchases from the seller and the access information of the user who accesses the analysis target, the user's segment is specified, the user's access analysis is performed, and the access analysis information is generated. A computer is made to execute a step and a change processing step that reflects the changed purchase information of the product for the access analysis information when the user changes the purchase of the product. In the analysis step, the user's access analysis is performed. When doing so, access analysis information is generated so that the key information can be specified, and in the change processing step, sales information after a predetermined period has passed is received from the seller of the product, and when the user changes the purchase of the product, the sales information is used. Use the key information to identify the changed user's purchase information and reflect it in the access analysis information.

According to this disclosure, when the user cancels the purchase of the product or changes the purchase content after the fact, the access analysis information is provided with a change processing unit that reflects the changed purchase information of the product, and the product is sold. Access analysis information is generated so that the key information transmitted by the original can be specified, and the purchase information of the user changed from the sales information is specified by using the key information and reflected in the access analysis information. As a result, changes after the user has purchased a product or the like can be reflected in the access analysis information, so that highly accurate analysis results can be obtained.

It is a block block diagram which shows the marketing system which concerns on one Embodiment of this disclosure. It is a functional block block diagram which shows the server apparatus 100 of FIG. It is a functional block block diagram which shows the terminal apparatus 200 of FIG. It is a schematic diagram which shows the example which the Web server 300 of FIG. 1 transmits key information. It is a schematic diagram which shows the example of the access information stored in the access situation DB 121 of FIG. It is a schematic diagram which shows the example of the access analysis information stored in the access analysis information DB 122 of FIG. It is a schematic diagram which shows the example of the sales information stored in the sales information DB 123 of FIG. It is a schematic diagram which shows the example of the access information stored in the access state DB 121 of FIG. 2 after the processing of the change processing unit 133 of FIG. It is a flowchart which shows the marketing method by the marketing system 1 of FIG. It is a functional block block diagram which shows the server apparatus 100A of the marketing system which concerns on one Embodiment of this disclosure. It is a schematic diagram which shows the example which the Web server 300A transmits the queue information which concerns on the purchase information to the server apparatus 100A of FIG. It is a schematic diagram which shows the example which the Web server 300A transmits the queue information which concerns on the cancellation information to the server apparatus 100A of FIG. It is a flowchart which shows the marketing method by the marketing system 1A of FIG. It is a functional block block diagram which shows the example of the structure of the computer 400 which concerns on one Embodiment of this disclosure.

Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. The embodiments described below do not unreasonably limit the contents of the present disclosure described in the claims. Also, not all of the components shown in the embodiments are essential components of the present disclosure.

(Embodiment 1)
<Structure>
FIG. 1 is a block configuration diagram showing a marketing system 1 according to the first embodiment of the present disclosure. This marketing system 1 is, for example, a system for performing access analysis of a user who refers to a website as an analysis target. The target of the access to be analyzed is not limited to the website referred to by the Web browser such as a personal computer or a tablet terminal, but may be the website referred to by the application installed on the personal computer or the like. In addition, the analysis target is not limited to access to the website, and may be a customer's visit to a store that is actually open. In this case, for example, the age of a customer called a POS cash register installed in the store. , Gender and other attribute information can be entered in the cash register, and customer attribute information entered by barcode is the target of analysis.

The marketing system 1 has a server device (marketing device) 100, a terminal device 200, a Web server 300, and a network NW. The server device 100, the terminal device 200, and the Web server 300 are connected via the network NW. The network NW is composed of the Internet, an intranet, a wireless LAN (Local Area Network), a WAN (Wide Area Network), and the like.

The server device 100 is a device that analyzes access of a user who refers to a Web site provided by the Web server 300, and is configured by, for example, a server device that provides various Web services.

The terminal device 200 is an information processing device such as a personal computer or a tablet terminal possessed by an analyst who uses the marketing system 1, and is used, for example, to set a target segment when performing access analysis. To. When the analyst operates the server device 100 using the terminal device 200 and sets the target segment for access analysis, the analysis is transmitted to the server device 100 via the network NW. The terminal device 200 may be configured by a smartphone, a mobile phone, a PDA, or the like.

In the present embodiment, the marketing system 1 includes a server device 100 and a terminal device 200, and is described as a configuration in which the terminal device 200 is used to operate the server device 100. However, the server device 100 is configured as a stand-alone. , The server device 100 itself may be provided with a function for an analyst to operate.

The Web server 300 is a server that provides a Web site that is open to the public for business or individual to provide information or conduct business activities. This website is, for example, a mail-order site provided for mail-order sales to users. The analyst is, for example, a person in charge of a business operator who operates a website, and analyzes the user's behavior such as whether the user's purchasing behavior changes depending on the display state of the product on the website from the access status of the website.

FIG. 2 is a functional block configuration diagram showing the server device 100 of FIG. The server device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

The communication unit 110 is a communication interface for communicating with the terminal device 200 and the Web server 300 via the network NW, and communication is performed according to a communication protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The storage unit 120 stores programs for executing various control processes and functions in the control unit 130, input data, and the like, and is composed of a RAM (Random Access Memory), a ROM (Read Only Memory), and the like. To. Further, the storage unit 120 is acquired from the access status DB 121 in which the access status of the website provided by the Web server 300 is stored, the access analysis information DB 122 in which the access analysis information by the analysis unit 132 described later is stored, and the Web server 300. The sales information DB 123 in which the sales information of the communication sales by the website to be stored is stored is stored. Further, the storage unit 120 temporarily stores the data that has communicated with the terminal device 200 and the Web server 300.

The control unit 130 controls the entire operation of the server device 100 by executing a program stored in the storage unit 120, and is composed of a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), and the like. Will be done. As the functions of the control unit 130, a key information reception unit 131, an analysis unit 132, and a change processing unit 133 are provided. The key information receiving unit 131, the analysis unit 132, and the change processing unit 133 are started by the program stored in the storage unit 120 and executed by the server device 100 which is a computer (computer).

The key information receiving unit 131 receives key information from the Web server 300 when the user accesses the website provided by the Web server 300 and purchases a product. This key information is a number uniquely issued for one purchase of a user's product, such as a sales slip number, and a business operator operating a website uses this key information to purchase a user's product. Identify. Therefore, even if the same user purchases a product multiple times on this website, different key information is given.

FIG. 4 is a schematic diagram showing an example in which the Web server 300 of FIG. 1 transmits key information. As shown in FIG. 4, the Web server 300 issues the key information "10001" when the user accesses the website and purchases the product, and the key information "10001" is issued to the server device 100. To send. When the key information receiving unit 131 receives this key information via the communication unit 110, the key information receiving unit 131 temporarily stores the key information in the storage unit 120.

The analysis unit 132 acquires the access status of the user who refers to the website provided by the Web server 300, and analyzes the access status. Therefore, the analysis unit 132 periodically acquires access information indicating the access status of the user who refers to the website from the Web server 300 via the communication unit 110. The access information acquired by the analysis unit 132 is stored in the access status DB 121.

FIG. 5 is a schematic diagram showing an example of access information stored in the access status DB 121 of FIG. The access information shown in FIG. 5 stores user ID, KEY (key information), inflow channel, device, and new / revisit information corresponding to this column name.

The user ID is identification information for uniquely identifying a user. The KEY is key information received by the key information receiving unit 131 and temporarily stored in the storage unit 120, and is a number uniquely issued for one user's product purchase as described above. .. The inflow channel is an inflow source when the website provided by the Web server 300 is accessed. The device is a device when accessing a website. New / revisit indicates whether the user who accessed the website newly accessed or revisited. Inflow channels, devices, and new / revisit are examples of segment information analyzed by analysis unit 132, and are not limited to this information.

When the analysis unit 132 acquires the access information from the Web server 300, as shown in FIG. 5, the key information received by the key information reception unit 131 and temporarily stored in the storage unit 120 is associated with the access information. And store it in the access status DB 121. The reason why the key information is associated with the access information and stored in this way is to enable the user to reflect the behavior after purchasing the product in the access analysis information.

When the access information is acquired, the analysis unit 132 performs analysis by aggregating the acquired access information. Examples of analysis by the analysis unit 132 include user segments, such as user attributes such as gender and age, categories, hobbies and preferences, inflow sources when accessing the website provided by the Web server 300, and email address domains. Analyze the tendency of the user's behavior due to such factors. The aggregated and analyzed access analysis information is stored in the access analysis information DB 122.

FIG. 6 is a schematic diagram showing an example of access analysis information stored in the access analysis information DB 122 of FIG. The access information shown in FIG. 6 is, for example, an analysis in which the access information shown in FIG. 5 is shown by inflow channel, device used, and new / revisited, and the access results are aggregated and analyzed. For example, it is shown in FIG. It is displayed in tabular format.

The access analysis information shown in FIG. 6 corresponds to the column names in the table shown in FIG. 6 and corresponds to each device (PC (personal computer), tablet, smartphone) when the user accesses the website as an example of the segment. The number of new accesses and the number of revisited accesses are stored. The number of new accesses and the number of revisited accesses are stored for each of natural search, social (SNS other than LINE), external links, etc. as examples of access inflow sources, corresponding to the row names in the table shown in FIG. ing.

The element of this access analysis information is the number of accesses, but it is also possible to aggregate the sales from the website. Furthermore, although this access analysis information is displayed in a table format, it can also be displayed like a bar graph or a pie chart, and it is also possible to integrate common segments and display the total value.

When the user who has accessed this website and purchased the product changes the purchase contents after the fact such as canceling the purchase, the change processing unit 133 displays the access information and the access analysis information stored in the access status DB 121. The purchased information of the changed product is reflected in the access analysis information stored in the DB 122. Hereinafter, in the present embodiment, as an example of subsequent changes in the purchase contents, a case where the purchased product is canceled will be described as an example. The reflection of the changed (cancelled) purchase information includes, for example, deletion of the access information and management of the access information separately as cancellation information. The reflection of the canceled purchase information may be limited to the case where the cancellation is made within a predetermined period (for example, one month) after the purchase, and the period may not be set in particular.

The change processing unit 133 receives sales information from the Web server 300 after a predetermined period has elapsed from the user's product purchase via the communication unit 110 in order to reflect the cancellation information on the access analysis information. The reason for such a configuration is that the cancellation information cannot be grasped by the server device 100. The sales information acquired by the change processing unit 133 is stored in the sales information DB 123.

FIG. 7 is a schematic diagram showing an example of sales information stored in the sales information DB 123 of FIG. The access information shown in FIG. 7 stores user ID, KEY, purchased product, sales, and cancellation status information corresponding to this column name.

The user ID and KEY are the same as the user ID and KEY of the access information in FIG. The purchased product is the product name of the product purchased by the user specified by the user ID by accessing the website. Sales are the amount of products purchased by the user by accessing the website, and are the total amount of the purchased products when a plurality of products are purchased in one purchase. The presence or absence of cancellation is information indicating whether or not the user has canceled after purchasing the product, and "Yes" indicates that the product has been canceled and "No" indicates that the product has not been canceled. The change processing unit 133 reflects the sales information in the access information based on the sales information in which the presence or absence of cancellation is "Yes".

For example, a case where the cancellation process by the change processing unit 133 is the deletion of the access information will be described with reference to FIGS. 5 to 8. FIG. 8 is a schematic diagram showing an example of access information stored in the access status DB 121 of FIG. 2 after the processing of the change processing unit 133 of FIG.

As shown in FIG. 7, the user specified by the user ID "003" has canceled the purchased product (clothing, 11,800 yen) specified by the key information "10001". Therefore, the access information of the user ID "003" and the key information "10001" shown in FIG. 5 is deleted as shown in FIG. It is also deleted from the access analysis information shown in FIG. 6, which corresponds to this access information. In the example shown in FIG. 6, the number of accesses (6,011) in the "revisit" column where the device is "tablet" and the inflow channel is "mail" is subtracted by one.

FIG. 3 is a functional block configuration diagram showing the terminal device 200 of FIG. The terminal device 200 includes a communication unit 210, a display operation unit 220, a storage unit 230, and a control unit 240.

The communication unit 210 is a communication interface for communicating with the server device 100 and the Web server 300 via the network NW, and communication is performed according to a communication convention such as TCP / IP.

The display operation unit 220 is a user interface used for a user to input an instruction and display text, an image, or the like according to input data from the control unit 240, and the terminal device 200 is composed of a personal computer. In the case, it is composed of a display, a keyboard and a mouse, and when the terminal device 200 is composed of a tablet terminal, it is composed of a touch panel and the like. The display operation unit 220 is activated by a control program stored in the storage unit 230 and executed by a terminal device 200 which is a computer (electronic computer).

The storage unit 230 stores various control processes, programs for executing each function in the control unit 240, input data, and the like, and is composed of a RAM, a ROM, and the like. Further, the storage unit 230 temporarily stores the communication content with the server device 100.

The control unit 240 controls the entire operation of the terminal device 200 by executing the program stored in the storage unit 230, and is composed of a CPU, a GPU, and the like.

The server device 100 may be configured to include the function of the display operation unit, and in this case, the server device 200 may be configured not to be provided with the terminal device 200.

<Processing flow>
With reference to FIG. 9, the flow of processing of the marketing method executed by the marketing system 1 will be described. FIG. 9 is a flowchart showing a marketing method by the marketing system 1 of FIG.

Here, in order to use this marketing system 1, the analyst accesses the server device 100 by using the Internet browser of the terminal device 200, receives predetermined authentication such as inputting an ID and a password, and logs in. By doing so, it becomes available. After this authentication, the marketing method is started, and the process proceeds to step S101 shown in FIG.

As the process of step S101, when the analyst operates the terminal device 200 to set the target segment and the like, the analysis is started, and the analysis unit 132 periodically acquires access information from the website provided by the Web server 300. Will be done.

As the process of step S102, the user accesses the website provided by the Web server 300 and purchases the product.

As a process of step S103, when the product is purchased in step S102, the Web server 300 issues key information uniquely issued for the purchase of the user's product, and this key information is transmitted to the server device 100. Will be done. When the key information is received by the key information receiving unit 131 of the server device 100 via the communication unit 110, it is temporarily stored in the storage unit 120.

As the process of step S104, the analysis unit 132 stores the access information acquired periodically in the access status DB 121 in association with the key information temporarily stored in the storage unit 120 in step S103. Further, the analysis unit 132 performs analysis by aggregating the acquired access information, and the aggregated and analyzed access analysis information is stored in the access analysis information DB 122.

As the process of step S105, the user accesses the website and cancels the purchased product.

As the process of step S106, the change processing unit 133 receives the sales information from the Web server 300 after the lapse of a predetermined period from the purchase of the user's product via the communication unit 110. The received sales information is stored in the sales information DB 123.

As the process of step S107, in the change processing unit 133, the access information stored in the access status DB 121 and the access analysis information stored in the access analysis information DB 122 based on the sales information stored in the sales information DB 123 in step S106. However, a cancellation process that reflects the purchase information of the canceled product is performed. This cancellation process is performed, for example, by deleting the access information.

<Effect>
As described above, the marketing system according to the present embodiment stores the key information uniquely issued for each purchase of the user's product in association with the access information acquired from the Web server, and stores the product purchased by the user. When canceled, the access information is specified from the key information included in the sales information, and the cancellation information is reflected in the access information and the access analysis information. As a result, when the user cancels after purchasing the product or the like, the cancellation information can be reflected in the access information and the access analysis information, so that a highly accurate analysis result can be obtained.

(Embodiment 2)
FIG. 10 is a functional block configuration diagram showing a server device 100A of the marketing system according to the second embodiment of the present disclosure. The server device 100A is similar to the first embodiment in that it is a device for performing access analysis of a user who refers to a website provided by the web server 300A constituting the marketing system of the second embodiment, but is shown in FIG. As described above, the server device 100A is different from the first embodiment in that the server device 100A is provided with the queue information receiving unit 134 instead of the key information receiving unit 131 and is not provided with the sales information DB 123.

When a user accesses a website provided by the Web server 300A and purchases a product, the queue information receiving unit 134 receives the user's purchase information as queue information from the Web server 300A via the communication unit 110. Further, when the user accesses the website and cancels the purchase of the product or the like after the purchase is changed, the cancellation information of the user's purchase information is received from the Web server 300A as queue information via the communication unit 110. ..

11 is a schematic diagram showing an example in which the Web server 300A transmits the queue information related to the purchase information to the server device 100A of FIG. 10, and FIG. 12 shows the cancellation information of the Web server 300A to the server device 100A of FIG. It is a schematic diagram which shows the example of transmitting the said queue information. In the first embodiment, when the user accesses the website and purchases the product, the web server 300 transmits only the key information to the server device 100, but in the case of the second embodiment, as shown in FIG. 11, the Web. The server 300A transmits the user's purchase information as queue information. The user's purchase information includes a user ID, a purchased product, an amount of money, and access information (device information, time stamp, etc.) when the user accesses the Web server 300A. At this time, the attribute information of the user is also included in the queue information as tag information. The queue information receiving unit 134 receives this queue information.

Further, in the case of the second embodiment, as shown in FIG. 12, when the user accesses the website and cancels the purchase of the product, the Web server 300A transmits the cancellation information of the user's purchase information as queue information. In addition to the purchase information, the user's cancellation information includes the user ID, the canceled product, the amount of money, and the access information (device information, time stamp, etc.) when the user accesses the Web server 300A. The queue information receiving unit 134 receives this queue information.

The analysis unit 132 in the second embodiment acquires the user's access status from the user's attribute information included as tag information in the user's purchase information of the queue information received by the queue information reception unit 134 and stores it in the access status DB 121. ..

The change processing unit 133 in the second embodiment performs a cancellation process from the user's cancellation information of the queue information received by the queue information reception unit 134. Therefore, since the sales information is not received from the Web server 300A, the server device 100A does not have the sales information DB 123.

<Processing flow>
With reference to FIG. 13, the flow of processing of the marketing method executed by the marketing system 1A will be described as being different from the first embodiment. FIG. 13 is a flowchart showing a marketing method by the marketing system 1A of FIG.

Since steps S111 and S112 shown in FIG. 13 are the same as steps S101 and S102 shown in FIG. 9, the description thereof will be omitted.

As a process of step S113, in the Web server 300, when the product is purchased in step S102, the purchase of the user including the user ID, the purchased product, the amount of money, and the access information when the user accesses the Web server 300A. The information is transmitted to the server device 100A as queue information. In the queue information receiving unit 134 of the server device 100A, the queue information is received via the communication unit 110.

As a process of step S114, the analysis unit 132 acquires the user's access status from the user's attribute information included as tag information in the user's purchase information of the queue information received in step S113, and stores the user's access status in the access status DB 121. .. Further, the analysis unit 132 performs analysis by aggregating the acquired access information, and the aggregated and analyzed access analysis information is stored in the access analysis information DB 122.

As the process of step S115, the user accesses the website and cancels the purchased product.

As the process of step S116, the change processing unit 133 receives the cancellation information of the user's purchase information as queue information from the Web server 300 via the communication unit 110.

As the process of step S117, the change processing unit 133 refers to the access information stored in the access status DB 121 and the access analysis information stored in the access analysis information DB 122 based on the cancellation information of the queue information received in step S106. Then, a cancellation process that reflects the purchase information of the canceled product is performed. This cancellation process is performed, for example, by deleting the access information.

According to the present embodiment, the queue information including the user's purchase information transmitted for each purchase of the user's product is stored as access information, and when the user cancels the purchased product, the user's purchase information is cancelled. The information is transmitted as queue information, and the cancellation information is reflected in the access information and the access analysis information. As a result, when the user cancels after purchasing the product or the like, the cancellation information can be reflected in the access information and the access analysis information, so that a highly accurate analysis result can be obtained.

(Embodiment 3 (program))
FIG. 14 is a functional block configuration diagram showing an example of the configuration of a computer (electronic computer) 400. The computer 400 includes a CPU 401, a main storage device 402, an auxiliary storage device 403, and an interface 404.

Here, the details of the control program for realizing each function constituting the key information receiving unit 131, the analysis unit 132, the change processing unit 133, and the queue information receiving unit 134 according to the first and second embodiments will be described. These functional blocks are implemented in the computer 400. The operation of each of these components is stored in the auxiliary storage device 403 in the form of a program. The CPU 401 reads a program from the auxiliary storage device 403, expands it to the main storage device 402, and executes the above processing according to the program. Further, the CPU 401 secures a storage area corresponding to the above-mentioned storage unit in the main storage device 402 according to the program.

Specifically, when a user accesses a website to be analyzed and purchases a product on the computer 400, the program receives key information associated with the purchase from the Web server that sells the product. When the user cancels the purchase of the product, the reception step, the analysis step that identifies the user's segment based on the access information of the user who accesses the website, performs the access analysis of the user, and generates the access analysis information. It is a control program that realizes a cancellation processing step that reflects the purchase information of the canceled product for the access analysis information by a computer.

Further, in another example of the program, specifically, when the user accesses the website to be analyzed and purchases the product on the computer 400, the purchase information of the user is purchased from the Web server that is the seller of the product. A queue information reception step that accepts the information as queue information, an analysis step that identifies the user's segment based on the access information of the user who accesses the website, analyzes the user's access, and generates access analysis information, and the user makes a product. It is a control program that realizes a cancellation processing step that reflects the purchase information of the canceled product for the access analysis information when the purchase of the product is canceled.

The auxiliary storage device 403 is an example of a non-temporary tangible medium. Other examples of non-temporary tangible media include magnetic disks, magneto-optical disks, CD-ROMs, DVD-ROMs, semiconductor memories, etc. connected via interface 404. Further, when this program is distributed to the computer 400 via the network, the distributed computer 400 may expand the program to the main storage device 402 and execute the above processing.

Further, the program may be for realizing a part of the above-mentioned functions. Further, the program realizes the above-mentioned function in combination with another program already stored in the auxiliary storage device 403, that is, a so-called difference file (difference program).
May be.

Although the embodiments related to the disclosure have been described above, these can be implemented in various other embodiments, and can be implemented by making various omissions, substitutions, and changes. These embodiments and variations as well as those with omissions, substitutions and modifications are included in the technical scope of the claims and the equivalent scope thereof.

1,1A Marketing system 100,100A Server device, 110 Communication unit, 120 Storage unit, 121 Access status DB, 122 Access analysis information DB, 123 Sales information DB 123, 130 Control unit, 131 Key information reception unit, 132 Analysis unit, 133 Change processing unit, 134 queue information reception unit, 200 terminal device, 300 Web server, NW network

Claims (8)

It is a marketing device that analyzes the access of users who access the analysis target that sells products.
When the user accesses the analysis target and purchases the product, a key information receiving unit that receives key information associated with the purchase from the seller of the product, and a key information receiving unit.
Based on the access information of the user who accesses the analysis target, the analysis unit that identifies the segment of the user, performs the access analysis of the user, and generates the access analysis information.
When the user changes the purchase of the product, the change processing unit that reflects the changed purchase information of the product with respect to the access analysis information is provided.
The analysis unit generates the access analysis information so that the key information can be specified when performing the access analysis of the user.
The change processing unit receives sales information after a lapse of a predetermined period from the seller of the product, and when the user changes the purchase of the product, the change is made from the sales information by using the key information. A marketing device that identifies a user's purchase information and reflects it in the access analysis information. It is a marketing device that analyzes the access of users who access the analysis target that sells products.
When the user accesses the analysis target and purchases the product, a queue information receiving unit that receives the purchase information of the user as queue information from the seller of the product.
Based on the access information of the user who accesses the analysis target, the analysis unit that identifies the segment of the user, performs the access analysis of the user, and generates the access analysis information.
When the user changes the purchase of the product, the change processing unit that reflects the changed purchase information of the product with respect to the access analysis information is provided.
When the user changes the purchase of the product, the queue information receiving unit receives the change information of the purchase information of the user as queue information.
The change processing unit is a marketing device that reflects the change information in the access analysis information when the user changes the purchase of the product. The user's attribute information is included as tag information in the user's purchase information and the queue information for receiving the change information.
The marketing device according to claim 2, wherein the analysis unit identifies a segment of the user from the tag information and generates the access analysis information. The marketing according to claim 2 or 3 , wherein the change processing unit deletes the purchase information of the user related to the change information from the access analysis information when the user changes the purchase of the product within a predetermined period. Device. It is a marketing method that analyzes the access of users who access the analysis target that sells products.
When the user accesses the analysis target and purchases the product, the key information receiving unit performs a key information receiving step of receiving key information associated with the purchase from the seller of the product.
An analysis step performed by the analysis unit, which identifies the segment of the user based on the access information of the user accessing the analysis target, performs access analysis of the user, and generates access analysis information.
When the user changes the purchase of the product, the change processing unit includes a change processing step for reflecting the changed purchase information of the product with respect to the access analysis information.
In the analysis step, when the access analysis of the user is performed, the access analysis information is generated so that the key information can be specified.
In the change processing step, sales information after a lapse of a predetermined period is received from the seller of the product, and when the user changes the purchase of the product, the change is made from the sales information using the key information. A marketing method that identifies a user's purchase information and reflects it in the access analysis information. It is a marketing method that analyzes the access of users who access the analysis target that sells products.
When the user accesses the analysis target and purchases the product, the queue information receiving unit performs a queue information receiving step of receiving the purchase information of the user from the seller of the product as queue information.
An analysis step performed by the analysis unit, which identifies the segment of the user based on the access information of the user accessing the analysis target, performs access analysis of the user, and generates access analysis information.
When the user changes the purchase of the product, the change processing unit includes a change processing step for reflecting the changed purchase information of the product with respect to the access analysis information.
In the queue information reception step, when the user changes the purchase of the product, the change information of the purchase information of the user is received as queue information.
In the change processing step, when the user changes the purchase of the product, the change information is reflected in the access analysis information, which is a marketing method. It is a marketing program that analyzes the access of users who access the analysis target that sells products.
When the user accesses the analysis target and purchases the product, a key information receiving step for receiving key information associated with the purchase from the seller of the product, and
An analysis step of identifying the user's segment based on the access information of the user who accesses the analysis target, performing the access analysis of the user, and generating the access analysis information.
When the user changes the purchase of the product, the computer is made to execute a change processing step that reflects the changed purchase information of the product with respect to the access analysis information.
In the analysis step, when the access analysis of the user is performed, the access analysis information is generated so that the key information can be specified.
In the change processing step, sales information after a lapse of a predetermined period is received from the seller of the product, and when the user changes the purchase of the product, the change is made from the sales information using the key information. A marketing program that identifies a user's purchase information and reflects it in the access analysis information. It is a marketing program that analyzes the access of users who access the analysis target that sells products.
When the user accesses the analysis target and purchases the product, the queue information receiving step of receiving the purchase information of the user as queue information from the seller of the product, and
An analysis step of identifying the user's segment based on the access information of the user who accesses the analysis target, performing the access analysis of the user, and generating the access analysis information.
When the user changes the purchase of the product, the computer is made to execute a change processing step that reflects the changed purchase information of the product with respect to the access analysis information.
In the queue information reception step, when the user changes the purchase of the product, the change information of the purchase information of the user is received as queue information.
In the change processing step, when the user changes the purchase of the product, the marketing program reflects the change information in the access analysis information.

Images