JP7106482B2 - CONTENT PROVIDING DEVICE, CONTENT PROVIDING METHOD, AND PROGRAM - Google Patents

Description

Article 30, Paragraph 2 of the Patent Law "JR East News" about demonstration experiments Issue date September 4, 2018 Nikkan Kogyo Shimbun "NTT COMWARE develops Omotenashi engine, Chiba Makuhari area, JR East and demonstration experiments" Page 12 Date of issue September 13, 2018 Service introduction leaflet Issue date September 13, 2018 Service introduction leaflet Issue date November 21, 2018 Business Communication 2018 Vol. 55 No. 12 “Regional revitalization with co-creation services that utilize our proprietary “engine for hospitality”” Pages 78-79 Publication date December 1, 2018

The present invention relates to a content providing device, a content providing method, and a program.

Techniques for providing content based on user attributes are conventionally known. A technique of this type is described, for example, in Japanese Patent Application Laid-Open No. 2002-200012. The delivery device described in Patent Literature 1 has a reception section and a delivery section. The reception unit receives user attributes of the user. The distribution unit distributes, for each user, content corresponding to the user based on the user attribute received by the reception unit.

JP 2015-184710 A

However, it is desired to provide contents more suited to individual personalities (user attributes), and for this reason, it is necessary to accurately grasp individual hobbies and preferences. In addition, it is desired to provide contents suitable for individual tastes and preferences according to individual behavior.

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and aims to provide a content providing apparatus, a content providing method, and a program capable of providing more preferable content from the viewpoint of user behavior. .

(1) One aspect of the present invention includes: a content attribute determination unit that determines an action label for each content to be provided; an action label acquisition unit that acquires an action label for each time period based on a user's operation; a content providing unit for providing the content to be provided based on the action label corresponding to the time period and the action label determined by the content attribute determination unit, wherein the action label acquisition unit receives the user Based on the purpose based on the operation of, one journey information is estimated from a plurality of journey information that associates a time period and an action label, and the action label of the user is acquired based on the estimated journey information. It is a content providing device.

( 2 ) An aspect of the present invention is the content providing apparatus described above, further comprising a user type determination unit that determines a user type, wherein the behavior label acquisition unit determines the purpose and the user type based on the user's operation. one piece of journey information among a plurality of pieces of journey information in which time periods and action labels are associated with each other, and the user's action label may be acquired based on the estimated journey information.

( 3 ) An aspect of the present invention is the content providing device described above, further comprising a variation information acquisition unit that acquires variation information that affects user behavior, wherein the behavior label acquisition unit obtains the variation information and , and the difference between the actual user's behavior and the estimated behavior in the piece of journey information, the behavior label may be corrected.

(4) In one aspect of the present invention, a content providing device determines a behavior label for each content to be provided, the content providing device acquires a behavior label for each time slot based on user operation, The content providing device provides the content to be provided based on the action label corresponding to the time period and the action label corresponding to the content to be provided, and the content providing device responds to the operation of the user. A method of providing content, comprising: estimating one piece of journey information among a plurality of pieces of journey information in which a time period and an action label are associated with each other, based on a purpose based on the content provision method, and acquiring the action label of the user based on the estimated journey information. is.

( 5 ) One aspect of the present invention is to cause a computer to determine an action label for each piece of content to be provided, acquire an action label for each time period based on a user's operation, and obtain an action label for each time period. and an action label corresponding to the content to be provided , a plurality of pieces of journey information in which the content to be provided is provided based on, and the time period and the action label are associated with each other based on the purpose based on the operation of the user. is a program for estimating journey information of one of the above, and obtaining an action label of the user based on the estimated journey information .

According to one aspect of the present invention, more preferable content can be provided from the viewpoint of user behavior.

1 is a block diagram showing one configuration example of a content providing system according to an embodiment; FIG. 4 is a flow chart showing an overall processing procedure for providing content to be provided by the content providing system of the embodiment; It is a figure which shows an example of a user attribute parameter. FIG. 4 is a diagram showing an example of content attribute parameters; It is a figure which shows an example of a behavioral characteristic parameter. FIG. 11 is a flowchart showing an example of a processing procedure for determining user attribute parameters; FIG. FIG. 4 is a diagram for explaining the concept of processing for determining user attribute parameters; FIG. 6 is a flow chart showing an example of processing for determining a user type; 4 is a flowchart illustrating an example of a processing procedure for setting behavior feature parameters; It is a figure which shows an example of journey information. 7 is a flow chart showing an example of a processing procedure for providing content to be provided by the content providing system of the embodiment; FIG. 4 is a diagram for explaining a process of ranking content for provision;

Hereinafter, a content providing device, a content providing method, and a program to which the present invention is applied will be described with reference to the drawings.

In order to provide content according to individual personality, the content providing system of the embodiment performs processing to grasp individual hobbies and preferences, and provides content suitable for individual hobbies and preferences according to individual behavior. to decide. The content providing system realizes an information providing service that is highly convenient for the user by providing the determined content to be provided to the user terminal or the like.

FIG. 1 is a block diagram showing one configuration example of a content providing system according to an embodiment. The content providing system includes, for example, one or a plurality of user terminal devices 100, a content providing device, a content providing device 200, one or a plurality of providing content generating devices 300, and one or a plurality of variable parameter providing devices 400. Prepare. The user terminal device 100, the content providing device 200, the provided content generating device 300, and the variable parameter providing device 400 are connected to, for example, a communication network. Each device connected to the communication network has a communication interface such as a NIC (Network Interface Card) or a wireless communication module (not shown in FIG. 1). Communication networks include, for example, the Internet, WANs (Wide Area Networks), LANs (Local Area Networks), cellular networks, and the like.

The user terminal device 100 is, for example, a portable terminal device such as a smart phone or a tablet terminal. The user terminal device 100 starts a UA (User Agent) such as a browser or an application program. UA is, for example, an application for receiving information providing services provided by the content providing apparatus 200 . The user terminal device 100 uses an application as a UA to perform display processing, operation acceptance processing, and the like using the content received from the content providing device 200 . In addition, the user terminal device 100 provides the content providing device 200 with operation information based on the user's operation, position information using GPS (Global Positioning System, Global Positioning Satellite), and the like.

The content providing device 200 is a server device that implements an information providing service. The content providing apparatus 200 includes, for example, a user attribute determining unit 210, a content attribute determining unit 220, a journey estimating unit 230, a providing content determining unit 240, a content correcting unit 250, and a user attribute determining content storage unit 260. , and a provision content storage unit 270 . Functional units such as the user attribute determining unit 210, the content attribute determining unit 220, the journey estimating unit 230, the content to be provided determining unit 240, and the content correcting unit 250 are stored in a program memory by a processor such as a CPU (Central Processing Unit). It is realized by executing the program. Some or all of these functional units may be realized by hardware such as LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), or FPGA (Field-Programmable Gate Array), It may be realized by cooperation of software and hardware.

The user attribute determination unit 210 determines the user attribute of the user who receives the information providing service. The content attribute determination unit 220 determines the content attribute of the content to be provided. The journey estimation unit 230 estimates a journey based on user attributes and the like. Journeys will be discussed later. The content-to-be-provided determination unit 240 determines content to be provided to be provided to the user terminal device 100 from among the plurality of content-to-be-provided stored in the content-to-be-provided storage unit 270 . The content correction unit 250 corrects the content for provision based on the variable parameter.

The user attribute determination content storage unit 260 and the provision content storage unit 270 are, for example, HDD (Hard Disc Drive), flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), ROM (Read Only Memory), or RAM (Random Access Memory) or a hybrid storage device using a plurality of these. The user attribute determination content storage unit 260 and the provision content storage unit 270 may be realized by an external storage device accessible via various networks. An example of an external storage device is a NAS (Network Attached Storage) device. The user attribute determination content storage unit 260 stores user attribute content used to determine user attributes. The provision content storage unit 270 stores the provision content provided from the provision content generation device 300 . The content-to-be-provided storage unit 270 may store the content-to-be-provided for each area (○○ city, around △△ station, around XX stadium, etc.), for example.

The provision content generation device 300 is, for example, a personal computer. The provision content generation device 300 is operated by, for example, a restaurant manager, a store manager, a public facility manager (such as a park), a transportation manager, or a for-profit facility manager. be. The provided content generation device 300 generates provided content including, for example, restaurant advertising information, coupon information, and restaurant URLs, and stores the provided content in the provided content storage unit 300A. For example, the provision content generation device 300 transmits the provision content to the content provision device 200 together with posting request information for the provision content.

The variable parameter providing device 400 is a server device that distributes variable parameters. Variable parameters include, for example, weather information, information on transportation (for example, degree of congestion of cars and people), disaster information, and the like. The variable parameter providing device 400 provides variable parameters in response to a request from the content providing device 200, for example. In the following description, the variable parameter may include not only the variable parameter provided by the variable parameter providing device 400 but also user's variable information. The user's change information is, for example, current location information, electronic money balance information, and the like.

FIG. 2 is a flow chart showing an overall processing procedure for providing content for provision by the content providing system of the embodiment.
The content providing system first performs content attribute determination processing (step S100) and user attribute determination processing (step S102). Note that the process of determining the user attribute is executed, for example, when a new user registers for the information providing service for the first time. The process of determining the content attribute is executed, for example, when the content to be provided is provided from the content-to-be-provided generation device 300 .

FIG. 3 is a diagram showing an example of user attribute parameters. The content providing system generates user attribute information as a user attribute determination result. User attribute information includes a plurality of user attribute parameters. A plurality of user attribute parameters are associated with a user ID that uniquely identifies a user. The plurality of user attribute parameters are provided with user attribute values for the same items (CP1, CP2, . . . CPN) as the plurality of content attribute parameters (CP1, CP2, . . . CPN). information. For the user attribute parameter 500, for example, when the user preferentially selects restaurants with low prices, the attribute value corresponding to the price is high. Each user attribute parameter is set so that the total value of CP1 to CPN is 1, or is set so that the total value of a plurality of specific user attribute parameters is 1, for example.

FIG. 4 is a diagram showing an example of content attribute parameters. The content providing system generates content attribute information as a content attribute determination result. Content attribute information includes content attribute parameters 510 . A plurality of content attribute parameters are associated with a content ID that uniquely identifies the content to be provided. The content attribute parameter is information in which a content attribute value is given for each item (CP1, CP2, . As for the content attribute parameter 510, for example, in the case of a restaurant with a low price, the attribute value corresponding to "price" is high. Each content attribute parameter is set, for example, so that the total value of CP1 to CPN is 1, or is set so that the total value of a plurality of specific content attribute parameters is 1.

In the process of determining user attributes (step S100), the content providing system may generate behavioral feature parameters for each user (behavior acquisition unit). In the process of determining content attributes (step S102), the content providing system may generate behavior feature parameters for each content to be provided.

FIG. 5 is a diagram showing an example of action feature parameters for each content to be provided. The action feature parameter 600 is information in which an attribute value is assigned to each item (AP1, AP2, . The behavior feature parameter 600 for each content to be provided is associated with a content ID that uniquely identifies the content to be provided. For example, in the case of content to be provided by a restaurant, the attribute value of the item "eat" is high as the activity label. Each behavioral characteristic parameter is set, for example, so that the total value of AP1 to APN is 1, or is set so that the total value of a plurality of specific behavioral characteristic parameters is 1.

FIG. 6 is a flow chart showing an example of a processing procedure for determining user attribute parameters.
The user attribute determining unit 210 executes the processes of steps S200 to S206 as the process of determining the user attribute (step S100). The user attribute determination unit 210 first provides user attribute determination content to the user terminal device 100 (step S200). The user attribute determination content includes, for example, a message "Please click your favorite image" and a plurality of images. The plurality of images are images for estimating the user's taste, such as an image of a cafe and an image of a restaurant.

The user attribute determination unit 210 acquires a selection result indicating an image selected based on the user's operation (step S202). The user attribute determination unit 210 determines user attribute information based on the selection result (step S204). The user attribute determination unit 210 determines the user type based on the user attribute information (step S206). The user attribute determination unit 210 stores the determined user attribute information and user type in a storage unit (not shown) (step S208).

FIG. 7 is a diagram for explaining the process of determining user attribute information. First, the user attribute determination unit 210 provides the user terminal device 100 with user attribute determination content including a plurality of images. The user attribute determination unit 210 selects the image with the content ID “C1” from among the plurality of images (1), and selects the image with the content ID “C2” from among the plurality of images (2). to get

The user attribute determination unit 210 determines each of the content attribute parameters (CP1, . User attribute parameters (CP1, . . . , CPN) are calculated by predetermined arithmetic processing using the attribute parameters (CP1, . . . , CPN). The predetermined calculation process is, for example, a process of calculating an average value. For example, the user attribute parameter "CP2" is the average value of the content attribute parameter (CP2) corresponding to "C1" and the content attribute parameter (CP2) corresponding to "C2".

FIG. 8 is a diagram for explaining the process of determining the user type. First, the user attribute determination unit 210 reads content attribute parameters (CP1, . . . , CPN) associated with predetermined user types A, B, and C, respectively. Content attribute parameters (CP1, . . . , CPN) associated with a given user type are set in advance. A predetermined user type is, for example, a framework for classifying users based on their hobbies, personalities, and preferences. The user types are, for example, "everyday fluttering type OL", "safe normal type OL", "not interested type OL", "original sense type OL", and the like. User types may be, for example, "single", "youth", "with children", "girls' party", "family", "for seniors", and the like.

Next, the user attribute determination unit 210 subtracts the content attribute parameter in the user attribute parameter described with reference to FIG. 7 from the content attribute parameter of each user type. For example, the user attribute determination unit 210 subtracts CP1 of the user attribute parameter from CP1 of user type A to calculate CP1 of user type A after subtraction.

Next, the user attribute determination unit 210 totals CP1 to CPN for each user type. The user attribute determination unit 210 selects the user type with the smallest total value among the plurality of user types as the user type of the user.

FIG. 9 is a flow chart showing an example of the processing procedure of content attribute determination processing.
First, the content attribute determination unit 220 receives content to be provided (step S300). Next, the content attribute determination unit 220 assigns a content ID to the received content to be provided (step S302). Next, the content attribute determination unit 220 sets content attribute parameters corresponding to the content to be provided (step S304). Next, the content attribute determination unit 220 sets behavior feature parameters corresponding to the content to be provided (step S306). Note that the process of setting the attribute value of the content attribute parameter may be automatically set based on the image included in the content to be provided. May be set to an attribute value. The process of setting the attribute values of the action feature parameters may be automatically set based on the image included in the content to be provided, but is not limited to this, and the attribute values specified by the administrator who provided the content to be provided. may be set to

FIG. 10 is a diagram illustrating an example of journey information. Journey information is preconfigured for each combination of user type and purpose. A journey ID is added to the journey information. Journey information is information that associates a time period with an action label. The time period in the journey information may be set to start and end in units of one hour, or may be set to start and end in units of minutes at the minimum. Note that the action label in the journey information is associated with a content attribute parameter suitable for the action corresponding to the action label based on a matching score, which will be described later. The content attribute parameters shown in FIG. 10 indicate the most preferable content attribute parameters for the user among a plurality of content attribute parameters.

FIG. 11 is a flowchart illustrating an example of a processing procedure for providing content to be provided by the content providing system according to the embodiment.
The content providing device 200 detects, for example, activation of an application related to information providing service in the user terminal device 100, and acquires location information from the user terminal device 100 (step S400). Next, the content providing apparatus 200 acquires the action condition information of the user (step S402). The content providing apparatus 200 acquires, for example, the user's purpose as action condition information. For example, the content providing apparatus 200 acquires information such as an event scheduled for today from a scheduler (application) in the user terminal apparatus 100 configured by the user's operation, and acquires the user's purpose. Note that the action condition information is not limited to the purpose of the user, and may be action resources (usable time, usable amount of money, physical strength and mood, things that the user definitely wants to do, movement conditions), and companions. Next, the content providing apparatus 200 acquires change information (step S404).

Next, the content providing device 200 selects a journey (step S406). The content providing apparatus 200 selects the closest journey based on, for example, the user type and purpose (things the user definitely wants to do). Next, the content providing apparatus 200 estimates requests (behavior labels) for each time zone in the journey (step S408). For example, as shown in FIG. 10, the content providing apparatus 200 estimates an action label registered for each time period as a request for each time period when the purpose (to act without fail) is to participate in an event.

Note that the content providing apparatus 200 may correct the request for each time slot based on the change information. For example, the content providing apparatus 200 may modify the request for the time period to use another means of transportation when there is no user near the station during the time period during which the user should travel. For example, if an event that is likely to be canceled due to rain corresponds to the purpose (be sure to act), and the event organizer sends information that the event will be canceled due to rain, the content providing apparatus 200 can amend the request to join the

Next, the content providing apparatus 200 matches the content attribute parameter in the user attribute information with the content attribute parameter in the content attribute information (step S410). At this time, the content providing apparatus 200 extracts the content attribute parameter corresponding to the content to be provided corresponding to the area specified by the user's position information, and extracts the content attribute parameter of the extracted content to be provided and the content in the user attribute information. Match with attribute parameters. As a result of matching, the content providing device 200 acquires a matching score for each content to be provided.

Next, the content providing apparatus 200 ranks the content to be provided based on the matching score of the content to be provided corresponding to the area specified by the user's location information (step S412). Next, the content providing apparatus 200 preferentially provides the content for provision of high rank (step S414). For example, the content providing apparatus 200 places high-ranked content for provision at the top of the search list.

Next, the content providing device 200 repeats the processing from step S400 to step S416 as long as the content providing device 200 has not ended. Thereby, the content providing apparatus 200 can repeat the processing from step S400 to step S416 based on the location information, the change information, and the request for each time period.

FIG. 12 is a diagram for explaining the process of ranking the content to be provided. In FIG. 12, (a) is a diagram showing the relationship between the content attribute parameter and the action feature parameter for each time period, and (b) is a diagram showing the relationship between the content for provision, the content attribute parameter, and the action feature parameter. (c) is a diagram showing user attribute information, and (d) is a diagram showing a matching score.

The content providing apparatus 200 sets, for example, content attribute parameters and behavior feature parameters for each time slot based on journey information (FIG. 12(a)). For example, if the journey information includes an action label of information gathering and movement from morning until 12:00, the attribute value corresponding to the action label of information gathering and the attribute value corresponding to the action label of movement are is higher than the attribute value of the action label corresponding to . In addition, it is possible to respond to subtle changes in needs, such as, for example, busy office workers who want to eat breakfast and lunch early and at a cheap restaurant, but prefer a restaurant where dinner is a little expensive and leisurely.

For each content to be provided, the content providing apparatus 200 performs matching between the content attribute parameter of the current time period and the content attribute parameter corresponding to the content to be provided, and the action feature parameter of the current time period to the content to be provided. Matching with the corresponding behavior feature parameter (FIG. 12(b)) is performed. Thereby, the content providing apparatus 200 acquires a matching score for the content attribute parameter and a matching score for the action feature parameter for each content to be provided (FIG. 12(d)). Further, the content providing apparatus 200 performs matching between the user attribute parameter corresponding to the user (FIG. 12(c)) and the content attribute parameter corresponding to the content to be provided for each content to be provided. Thereby, the content providing apparatus 200 acquires a matching score for the action feature parameter for each content to be provided (FIG. 12(d)). Matching is, for example, a process of multiplying parameters.

The content providing apparatus 200 calculates a total score for each content to be provided based on the matching score for the content attribute parameter and the matching score for the action feature parameter. The content providing apparatus 200 calculates, for example, the sum of the total value of matching scores for content attribute parameters and the total value of matching scores for behavioral feature parameters as a total score. The content providing apparatus 200 can rank the content to be provided by comparing the total score among the content to be provided.

As described above, according to the content providing apparatus 200 of the embodiment, the user attribute determination unit 210 that determines the user attribute based on the selection result of the content for user attribute determination based on the user's operation, and the , a content attribute determination unit 220 for determining content attribute parameters and action feature parameters representing user behavior; and an action acquisition unit (user attribute determination unit 210) for acquiring the user action feature parameters based on the user's operation. and the user attribute determined by the user attribute determination unit, the behavior feature parameter obtained by the behavior acquisition unit, and the content attribute parameter and behavior feature parameter determined by the content attribute determination unit, content to be provided based on and a provision content determination unit 240 that determines the According to the content providing apparatus 200 of the embodiment, user attribute determination content can be provided to the user, and the user attribute can be acquired based on the selection result of the user attribute determination content. That is, according to the content providing apparatus 200, it is possible to allow the user to select desired content. Further, according to the content providing apparatus 200, the content to be provided can be determined based on the action feature parameter based on the user's operation and the action feature parameter of the content to be provided. That is, according to the content providing apparatus 200, it is possible to determine the content to be provided that is preferable for the behavior of the user. As a result, according to the content providing apparatus 200, it is possible to provide preferable content from the viewpoint of user's preference and behavior.

Further, according to the content providing apparatus 200 of the embodiment, the content attribute determination unit 220 that determines the action label for each content to be provided, and the action label acquisition unit that acquires the action label for each time period based on the user's operation. a providing content determining unit 240 for providing providing content based on the action label corresponding to the time period and the action label determined by the content attribute determining unit 220 . According to the content providing apparatus 200 of the embodiment, it is possible to determine content to be provided having an action label suitable for the action label for each time slot. As a result, the content providing apparatus 200 can provide preferable content from the viewpoint of behavior for each time slot.

Furthermore, according to the content providing device 200, the user terminal device 100 is provided with a plurality of user attribute determination contents, and the user attribute is determined based on the user attribute determination content selected from among the plurality of user attribute determination contents. User attribute parameters that determine and specify user attributes are overlapped with content attribute parameters. Thereby, according to the user terminal device 100, it is possible to determine the content to be provided that is preferable for the user based on the user attribute information based on the user's operation and the content attribute parameter for each content to be provided.

Furthermore, according to the content providing apparatus 200, the content to be provided can be determined based on the matching score between the user attribute parameter in the user attribute and the content attribute parameter of the content to be provided determined by the content attribute determination unit 220. . Therefore, according to the content providing apparatus 200, it is possible to determine the content to be provided by combining the user's preference and the purpose of action.

Furthermore, according to the content providing apparatus 200, based on the difference between the content attribute parameter in the parameter specifying the user attribute and the user attribute parameter of each of the plurality of preset user types, one of the plurality of user types is selected. A user type can be determined. As a result, according to the content providing apparatus 200, it is possible to narrow down the content to be provided according to the user type among the content to be provided that is preferable for the purpose of the user's behavior. As a result, according to the content providing apparatus 200, it is possible to determine content to be provided that is more preferable for the user.

Furthermore, according to the content providing apparatus 200, based on the purpose based on the user's operation and the user type determined by the user attribute determination unit 210, one of the plurality of journey information that associates the time period and the action Journey information may be determined, and behavioral characteristic parameters of the user may be obtained based on the determined journey information. Thereby, according to the content providing apparatus 200, it is possible to determine the content to be provided that is suitable for the behavior of each time period from morning to evening, for example.

Furthermore, according to the content providing apparatus 200, it further includes a variation information acquisition unit that acquires variation information that affects the behavior of the user, and the difference between the variation information and the actual behavior and the behavior in one piece of estimated journey information , the behavioral feature parameters can be corrected. Thereby, according to the content providing apparatus 200, it is possible to change the content to be provided when the user's behavior is different from the behavior according to the journey information.

In addition, although each embodiment and each modification have been described, these are only examples and are not limited to these. A part may be combined with one or more embodiments or one or more modified examples to realize one aspect of the present invention.

In addition, a program for executing each process of the user terminal device 100, the content providing device 200, the provided content generating device 300, and the variable parameter providing device 400 in this embodiment is recorded on a computer-readable recording medium, By causing the computer system to read and execute the program recorded on the recording medium, the user terminal device 100, the content providing device 200, the provided content generating device 300, and the variable parameter providing device 400 can perform the various operations described above. processing may be performed.

Note that the “computer system” referred to here may include hardware such as an OS and peripheral devices. The "computer system" also includes the home page providing environment (or display environment) if the WWW system is used.
In addition, "computer-readable recording medium" means writable non-volatile memory such as flexible disk, magneto-optical disk, ROM, flash memory, portable medium such as CD-ROM, hard disk built in computer system, etc. storage device.

Furthermore, "computer-readable recording medium" means a volatile memory (e.g., DRAM (Dynamic
Random Access Memory)), which holds a program for a certain period of time. Also, the program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium.

Here, the "transmission medium" for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line. Further, the program may be for realizing part of the functions described above. Further, it may be a so-called difference file (difference program) that can realize the above-described functions in combination with a program already recorded in the computer system.

As described above, the embodiments of the present invention have been described in detail with reference to the drawings, but the specific configuration is not limited to these embodiments, and includes designs within the scope of the gist of the present invention.

DESCRIPTION OF SYMBOLS 100... User terminal device 200... Service provision apparatus 200, 210... User attribute determination part 220... Contents attribute determination part 230... Journey estimation part 230, 240... Contents determination part to be provided 250... Contents correction part 260... Content storage unit for user attribute determination, 270 Content storage unit for provision, 300 Content generation device for provision

Claims (5)

a content attribute determination unit that determines an action label for each content to be provided;
an activity label acquisition unit that acquires an activity label for each time slot based on a user's operation;
a content providing unit that provides the content to be provided based on the action label corresponding to the time period and the action label determined by the content attribute determination unit;
The activity label acquisition unit estimates one piece of journey information among a plurality of pieces of journey information in which a time period and an activity label are associated with each other based on the purpose based on the user's operation, and based on the estimated journey information A content providing device that acquires a behavior label of the user. further comprising a user type determination unit that determines a user type,
The activity label acquisition unit estimates one piece of journey information among a plurality of pieces of journey information in which a time period and an activity label are associated with each other based on the purpose based on the operation of the user and the user type, and estimates the estimated journey. obtaining a behavioral label of the user based on the information;
The content providing device according to claim 1. further comprising a variation information acquisition unit that acquires variation information that affects user behavior;
The action label acquisition unit corrects the action label based on the change information and the difference between the actual user action and the action in the estimated piece of journey information,
3. The content providing device according to claim 1 or 2. A content providing device determines an action label for each content to be provided,
The content providing device acquires a behavior label for each time slot based on a user's operation,
The content providing device provides the content to be provided based on the action label corresponding to the time period and the action label corresponding to the content to be provided;
The content providing device estimates, based on the purpose based on the user's operation, one piece of journey information among a plurality of pieces of journey information in which a time period and an action label are associated, and based on the estimated journey information, the A content provision method that acquires a user's activity label. to the computer,
Determine the action label for each content to be provided,
Based on the user's operation, get the action label for each time period,
providing the content to be provided based on the action label corresponding to the time period and the action label corresponding to the content to be provided;
Based on the purpose based on the user's operation, one piece of journey information is estimated from among a plurality of pieces of journey information in which time periods and activity labels are associated, and the user's activity label is acquired based on the estimated journey information. program.

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