JP7128769B2 - INFORMATION PROVIDING DEVICE, INFORMATION PROVIDING METHOD AND PROGRAM - Google Patents

Description

The present invention relates to an information providing device, an information providing method, and a program.

Conventionally, based on the degree of association between arbitrary queries, a plurality of related queries related to an input query input by a user are extracted, and among the extracted related queries, queries that have the same or similar attributes as the input query A provision device that provides information to a user based on a certain same attribute query has been disclosed (see, for example, Patent Document 1).

JP 2019-53520 A

However, with the above technology, information is provided depending on the query, and there are cases where useful information cannot be provided for the user.

SUMMARY OF THE INVENTION The present invention has been made in view of such circumstances, and one of its objects is to provide an information providing apparatus, an information providing method, and a program capable of providing useful information to users.

According to one aspect of the present invention, an acquisition unit acquires information about content assigned to a plurality of display frames on a screen; and a control unit for displaying designated designated content on the screen when the performance information related to the display frame to which the content having is allocated satisfies a predetermined condition.

According to one aspect of the present invention, it is possible to provide useful information to the user.

It is a figure showing an example of functional composition of an information service system containing an information service device. It is a figure which shows an example of a functional structure of the advertisement server 300. FIG. 4 is a flowchart showing an example of the flow of processing executed by the information providing system 1; 4 is a flow chart showing an example of the flow of processing executed by an advertising server 300. FIG. 3 is a diagram showing an example of the content of attribute information 326. FIG. 3 is a diagram showing an example of the contents of structured data 324. FIG. FIG. 11 is a diagram showing an example of the contents of performance information 328. FIG. FIG. 11 is a diagram for explaining a process of generating performance information 328; FIG. 3 is a diagram showing an example of contents of condition information 322. FIG. FIG. 5 is a conceptual diagram of the processing of the flowchart of FIG. 4; FIG. 10 is a diagram showing an example of an image IM1 provided by an advertisement server of a comparative example and displayed on the display unit of the terminal device 10; 3 is a diagram showing an example of an image IM2 provided by an advertising server 300 of the present embodiment and displayed on the display unit of the terminal device 10. FIG. FIG. 11 is a diagram for explaining conditions of condition information 322 of modification 1; FIG. FIG. 12 is a diagram for explaining conditions of condition information 322 of modification 2; FIG.

Hereinafter, embodiments of an information providing apparatus, an information providing method, and a program according to the present invention will be described with reference to the drawings.

[Overview]
An information providing apparatus according to an embodiment includes an acquisition unit that acquires information on content assigned to a plurality of display frames on a screen, attribute information on the content, and record information on the user's action record, and retrieves the specified attribute information. and a control unit for displaying designated designated content on the screen when the performance information related to the display frame to which the content having is allocated satisfies a predetermined condition.

The “display frame” is a display frame associated with the ranking of content. The "contents assigned to the display frame" are, for example, products, services, goods, images, or moving images. For example, if the information providing device is a server that provides shopping services or flea market services, the above contents are products, articles, services, etc. For example, the information providing device is a server that provides information providing services. In this case, the content is an image, a video, or the like.

"Attribute information" is information stored in a storage device as structured data. Structured data is, for example, data that is described according to a certain structure (rule) and has meaning added to the data. "Attribute information" includes at least one of category, brand, and specs of content.

“Record information” is the user's action record for each of the plurality of display frames. The “performance information” is information indicating the degree of presumption that the content assigned to the display frame will be selected by the user. The “estimated degree” is the degree to which the content displayed in the display frame on the screen was selected by the user in the past (e.g., CTR; Click Through Rate), or the content displayed in the display frame on the screen was converted. It is a degree generated based on the degree.

The "condition" is, for example, that the degree of estimation is greater than or equal to a threshold. "Setting content" is, for example, an advertisement.

<Embodiment>
[Constitution]
FIG. 1 is a diagram showing an example of a functional configuration of an information providing system including an information providing device. The information providing system 1 includes, for example, one or more terminal devices 10, one or more ranking servers 100, a shopping server 200, and an advertisement server 300.

The terminal device 10 and the shopping server 200 communicate with each other via the network NW, for example. Ranking server 100, shopping server 200, and advertising server 300 communicate with each other via network NW. The network NW includes, for example, a WAN (Wide Area Network), the Internet, wireless base stations, providers, and the like.

The terminal device 10 is a device used by a user, and is, for example, a mobile phone such as a smart phone, a tablet computer, a notebook computer, a desktop computer, or the like. In the following description, it is assumed that the terminal device 10 is a notebook computer.

The terminal device 10 provides the information provided by the shopping server 200 to the user. For example, the terminal device 10 causes the display unit to display information provided by the shopping server 200 . The terminal device 10 transmits information indicating details of the operation performed by the user to the shopping server 200 .

The ranking server 100 derives product rankings based on instructions from the shopping server, and transmits the derived ranking results to the shopping server 200 . For example, when the ranking server 100 receives a transmission request for the ranking result of the product “tea” from the shopping server, it transmits the ranking result of the best-selling item “tea” to the shopping server 200 .

The ranking server 100, instead of the best-selling ranking results, displays product ranking results based on set conditions or conditions specified by the shopping server 200, such as ranking results based on user reviews or ranking results with price considerations. derive The ranking server 100 statistically processes the sales results and review results for each product stored in the storage device to derive ranking results.

The shopping server 200 provides shopping services to users. The shopping server 200 provides information on products on sale and accepts purchases of products based on instructions from the user of the terminal device 10 . In addition, the shopping server 200 mediates settlement for purchase of merchandise. When payment is to be made, the shopping server 200 requests a payment server (not shown) to pay for the purchase of the product.

[Advertising server]
FIG. 2 is a diagram showing an example of the functional configuration of the advertisement server 300. As shown in FIG. The advertisement server 300 includes, for example, a communication unit 302, an acquisition unit 304, an information processing unit 306, a control unit 308, and a storage unit 320.

Part or all of acquisition unit 304, information processing unit 306, and control unit 308 are implemented by a hardware processor such as a CPU (Central Processing Unit) executing a program (software) stored in a storage device. be. These functional units may be realized by hardware such as LSI (Large Scale Integrated Circuit), ASIC (Application Specific Integrated Circuit), FPGA (Field-Programmable Gate Array), GPU (Graphics Processing Unit), It may be realized by cooperation of software and hardware (including circuitry).

The storage unit 320 is implemented by a HDD (Hard Disc Drive), flash memory, RAM (Random Access Memory), ROM (Read Only Memory), or the like. The storage unit 320 stores, for example, condition information 322, structured data 324, attribute information 326, performance information 328, and advertising content 330. FIG. Details of these pieces of information will be described later.

The communication unit 302 is a communication interface for communicating with the shopping server 200 and the like. Acquisition unit 304 acquires information about content assigned to a plurality of display frames on the screen.

The information processing unit 306 refers to the attribute information of the content and the performance information related to the user's action performance, and determines whether the performance information 328 related to the display frame to which the content having the specified attribute information is allocated satisfies a predetermined condition. judge.

If the performance information 328 related to the display frame acquired by the information processing unit 306 satisfies a predetermined condition, the control unit 308 displays the designated designated content on the screen.

Note that part of the processing performed by the above-described functional units of the advertising server 300 may be performed in another server (for example, the shopping server 200).

[Flowchart (Part 1)]
FIG. 3 is a flowchart showing an example of the flow of processing executed by the information providing system 1. As shown in FIG. In the following description, it is assumed that the user provides the shopping service provided by the shopping server 200. FIG.

First, the terminal device 10 determines whether or not the user has performed a predetermined operation (S10). A prescribed operation is, for example, an operation for accessing a prescribed web page provided by the shopping server 200 . Here, it is assumed that the predetermined web page is an operation to access a product list page of a certain category (for example, tea). When this operation is performed, the terminal device 10 requests the shopping server 200 to provide a web page.

The shopping server 200 requests the ranking server 100 to transmit the ranking results in response to the request transmitted by the terminal device 10 (S12). The ranking server 100 acquires the ranking result (for example, best-selling ranking) of the products in the specified category in response to the transmission request of S12, and transmits the acquired ranking result to the shopping server 200 (S14).

Next, the shopping server 200 acquires the ranking result transmitted by the ranking server 100, and transmits the acquired ranking result and a request for determining the content of the advertisement to be displayed to the shopping server 200 (S16). The ranking server 100 may transmit the ranking results to the advertising server 300 without going through the shopping server 200 .

Next, the advertising server 300 determines the contents of the advertisement based on the ranking result and the request transmitted by the shopping server 200, and transmits the determined contents of the advertisement to the shopping server 200 (S18). The details of this process will be described with reference to FIG. 4, which will be described later.

Next, the shopping server 200 acquires the content of the advertisement transmitted by the advertising server 300, and based on the content of the acquired advertisement and the ranking result acquired in S16, base information of the web page to be provided to the user. It generates and transmits the generated basic information to the terminal device 10 (S20). Next, the terminal device 10 displays the web page based on the basic information transmitted in S20 on the display unit (S22).

In this way, the information providing system 1 can provide the advertisement determined by the advertisement server 300 to the user.

[Flowchart (Part 2)]
FIG. 4 is a flowchart showing an example of the flow of processing executed by the advertising server 300. As shown in FIG. First, the acquisition unit 304 of the advertising server 300 determines whether or not a ranking result and a request for determining the content of the advertisement to be displayed have been acquired from the shopping server 200 (S100). The ranking result is an example of "content information assigned to a plurality of display frames on the screen".

When obtaining the ranking result and the request for determining the content of the advertisement to be displayed, the information processing section 306 obtains the attribute information 326 (S102). FIG. 5 is a diagram showing an example of the content of the attribute information 326. As shown in FIG. The attribute information 326 is information in which the ranking, product name, product ID (Identification), and brand (for example, brand ID) are associated with each other. Among these, the information (R in the drawing) in which the ranking, product name, and product ID are associated with each other is the ranking result transmitted by the ranking server 100 . Note that the product name may be omitted in the ranking results. Attribute information such as a brand ID may be associated with the ranking result. In this case, the information processing section 306 does not need to associate the attribute information 326 with the product ID.

For example, when the acquisition unit 304 acquires the ranking result, the information processing unit 306 performs processing for associating the product name of the ranking result with the brand. For example, the information processing unit 306 refers to the structured data 324 stored in the storage unit 320 and associates the product name (product ID) with the brand.

FIG. 6 is a diagram showing an example of the contents of the structured data 324. As shown in FIG. The structured data 324 is information in which a product ID is associated with a manufacturer ID indicating a product manufacturer, a brand ID indicating a product brand, and a spec ID indicating specifications. The information processing unit 306 extracts information (specified attribute information) indicating the brand of the product included in the ranking result from the structured data 324, for example, and associates the extracted information with the product in the ranking result. Attribute information 326 is thereby generated.

Returning to the description of FIG. Next, the information processing section 306 acquires the performance information 328 (S104). FIG. 7 is a diagram showing an example of the contents of the performance information 328. As shown in FIG. The performance information 328 is information in which the ranking and the CTR corresponding to the screen position for each ranking are associated with each other. The CTR corresponding to the position on the screen is the degree of clicks by the user when the product is displayed at the position corresponding to the ranking. For example, this CTR tends to be higher as the posting rank is higher, and tends to be lower as the posting rank is lower.

The above CTR is derived based on the results of statistical processing of positions clicked by the user in the past. FIG. 8 is a diagram for explaining the process of generating performance information 328. As shown in FIG. For example, when a product is posted at a position associated with the ranking as shown in FIG. 8, the positions clicked by the user (positions corresponding to the ranking) are tallied. The performance information 328 is generated based on the result of this aggregation.

Returning to the description of FIG. Next, the information processing unit 306 identifies the product of the specified attribute information (S106), and totals the CTR corresponding to the ranking of the product of the specified attribute information (S108). The designated product is, for example, a product whose brand (brand ID) is "tea B (002)".

Next, the information processing section 306 determines whether or not the counting result of S108 satisfies the condition of the condition information 322 (S110). FIG. 9 is a diagram showing an example of the contents of the condition information 322. As shown in FIG. The condition information 322 is, for example, information in which the content of the condition and the content of the advertisement are associated with the condition number. The contents of the conditions are, for example, contents such as condition 1 and condition 2. FIG.
Condition 1 is, for example, that the total CTR of the brand (brand ID) “Tea B (002)” is greater than or equal to threshold Th1. Condition 2 is, for example, that the total CTR of the brand (brand ID) “tea C (003)” is greater than or equal to threshold Th2.

When the total result of S108 does not satisfy the condition of the condition information 322, the control unit 308 determines to provide the user with a predetermined advertisement (S112). Predetermined advertisements are advertisements that do not depend on ranking results. Advertisements that do not depend on ranking results are the contents of advertisements set in advance for search queries or predetermined web pages when the conditions of the condition information 322 are not satisfied.

When the total result of S110 satisfies the condition of the condition information 322, the control unit 308 determines to provide the user with the advertisement associated with the condition of FIG. 9 (S114). A state in which the aggregated result of S110 satisfies the condition of the condition information 322 may be referred to as "the screen occupancy of the designated product is equal to or greater than a predetermined degree". This completes the processing of this flowchart.

FIG. 10 is a conceptual diagram of the processing of the flowchart of FIG. For example, it is assumed that the user has set the advertising server 300 to provide an advertisement for tea CCC when the degree of occupation of the screen of tea BBB on a predetermined web page is equal to or greater than a predetermined degree (for example, threshold value Th1). . For example, there is a case where a tea CCC maker wants to appeal tea CCC to users who are planning to purchase tea, users who are interested in tea BBB, and the like.

In this case, in the ranking results, Tea BBB is present at rank 2 and rank 5, and the total CTR corresponding to the screen positions of these ranks is derived. If the total CTR is greater than or equal to the threshold Th1 (i.e., if the degree of occupancy is greater than or equal to a predetermined degree), the advertisement associated with the condition of the condition information 322 is provided to the user, and the total CTR is less than the threshold Th1 , a predetermined advertisement is provided to the user. Ranking 2 and ranking 5 are examples of “display frames to which content of designated attribute information is assigned”.

[Comparative example]
FIG. 11 is a diagram showing an example of an image IM1 provided by an advertisement server of a comparative example and displayed on the display unit of the terminal device 10. As shown in FIG. For the image IM1, for example, the area AR1 is associated with the advertisement C1 determined by the advertisement server, and the areas AR2 to AR4 are associated with the contents C11 to C13 based on the ranking of the ranking results. The advertisement server of the comparative example provides the user with the advertisement content C1 preset to be provided in response to the web page or the search query (the search query used by the user) in association with the area AR1. In this case, since the advertisement does not depend on the product or the attribute information of the product appearing in the image IM1, the effect of appealing to the user may be low.

[This embodiment]
FIG. 12 is a diagram showing an example of an image IM2 provided by the advertising server 300 of this embodiment and displayed on the display unit of the terminal device 10. As shown in FIG. In the image IM2, for example, the area AR1 is associated with the advertisement C2 determined by the advertisement server 300, and the areas AR2 to AR4 are associated with the contents C11 to C13 based on the ranking of the ranking results. The display frame corresponding to the area AR1 is an example of "a display frame different from the plurality of display frames".

When the CTR corresponding to the designated product satisfies the conditions, the advertisement server 300 associates the advertisement content C2 associated with the conditions with the area AR1 and provides the user with the content C2. Since the advertisement depends on the product or the attribute information of the product appearing in the image IM2 as described above, the effect of the advertisement to the user is high.

In this way, the advertising server 300 of the present embodiment provides the user with an advertisement associated with conditions regarding the degree of occupation when the degree of occupation (for example, CTR) on the screen of the content attribute is equal to or greater than a predetermined degree. As a result, it is possible to provide the user with an advertisement that can be expected to have an appealing effect that matches the intention of the advertiser (user). In addition, users who receive advertisements can also obtain useful information.

According to the embodiments described above, the advertising server refers to the attribute information of the content and the performance information related to the user's behavior performance, and the performance information related to the display frame to which the content having the designated attribute information is allocated When the condition of (1) is satisfied, the user can be provided with useful information by displaying the designated designated content on the screen.

<Modification 1>
Modification 1 will be described below. In modification 1, the conditions of the condition information 322 are different from the conditions of the condition information 322 of the embodiment described above. Differences from the above-described embodiment will be described below.

FIG. 13 is a diagram for explaining the conditions of the condition information 322 of Modification 1. As shown in FIG. In the above-described embodiment, the condition is that the degree of occupancy of the predetermined brand is equal to or greater than the threshold Th1. to (Condition 4), it may be a combination of two or more conditions. That is, it may be arbitrarily set for data included in structured data.

(Condition 1) The occupancy of the manufacturer A is equal to or greater than the threshold Th2.
(Condition 2) The degree of occupancy between brand A and brand B is equal to or greater than threshold Th3.
(Condition 3) The degree of occupancy between maker A and brand B is equal to or greater than threshold Th4.
(Condition 4) The degree of occupancy of spec 002 is equal to or greater than threshold Th5.

Advertising server 300 provides a user with the advertisement matched with the satisfied conditions, when conditions are satisfied.

As described above, the advertisement server 300 of Modification 1 can provide advertisements to the user on a screen that matches the intention of the user (advertiser), thereby further improving convenience for the user.

<Modification 2>
Modification 2 will be described below. In Modified Example 2, a condition different from the condition regarding structured data is added to the condition of the condition information 322 . Differences from the above-described embodiment will be described below.

FIG. 14 is a diagram for explaining the conditions of the condition information 322 of Modification 2. As shown in FIG. The conditions of Modification 2 are, for example, (Conditions 1) to (Conditions 4), or (Conditions 1) to (Conditions 4), for conditions that are a combination of two or more conditions, conditions different from structured data is added.

The added condition is, for example, a combination of two or more additional conditions among (additional condition 1) to (additional condition 4) or (additional condition 1) to (additional condition 4).
(Additional condition 1) The screen should show the results of a product search using a predetermined search query (for example, "tea").
(Additional condition 2) The screen for which the degree of occupancy is to be derived is a screen displayed after the predetermined screen A (for example, after passing through a predetermined page such as the top page).
(Additional condition 3) The screen from which the degree of occupancy is to be derived is a screen displayed after a predetermined icon (icon of a predetermined product category) is operated on a predetermined screen.
(Additional condition 4) The attribute of the user who logged in to the service provided by the shopping server 200 is a predetermined attribute (for example, male).

The advertisement server 300 provides the user with advertisements associated with the satisfied conditions when the conditions and additional conditions regarding the structured data are satisfied.

In this way, the advertisement server 300 of Modification 2 can provide the intended advertisement to the user who uses the service in the aspect of the screen that satisfies the conditions that match the intention of the user (advertiser). Convenience for the user is improved.

According to the embodiment described above, the advertisement server 300 of Modification 2 can provide advertisements with detailed conditions defined. can be done.

As described above, the mode for carrying out the present invention has been described using the embodiments, but the present invention is not limited to such embodiments at all, and various modifications and replacements can be made without departing from the scope of the present invention. can be added.

1, 1A... Information providing system, 10... Terminal device, 100... Ranking server, 200... Shopping server, 300... Advertising server, 302... Communication unit, 304... Acquisition unit, 306... Information processing unit, 308... Control unit, 320 Storage unit 322 Condition information 324 Structured data 326 Attribute information 328 Achievement information 330 Advertising content

Claims (12)

an acquisition unit that acquires information on target content, which is a product, service, article, or video assigned to each of a plurality of display frames on a screen;
a plurality of display frames to which content having specified attribute information is assigned are extracted from the display frames by referring to the attribute information of the target and the performance information related to the user's action performance; a control unit for displaying designated designated content on the screen when the index obtained by integrating the performance information satisfies a predetermined condition;
An information providing device. The user's action record is the user's action record for each of the plurality of display frames,
The information providing device according to claim 1. The performance information is information indicating the degree of estimation that the content assigned to the display frame will be selected by the user.
3. The information providing device according to claim 1 or 2. The estimated degree is generated based on the degree to which the content displayed in the display frame on the screen was selected by the user in the past or the degree to which the content displayed in the display frame on the screen was converted. is the degree of
The information providing device according to claim 3. The predetermined condition is that an index obtained by integrating the degree of estimation is equal to or greater than a threshold,
5. The information providing device according to claim 3 or 4. The attribute information is stored in a storage device as structured data,
The information providing device according to any one of claims 1 to 4. the attribute information includes at least one of category, brand, or spec of the content;
The information providing device according to any one of claims 1 to 6. The display frame is a display frame associated with the ranking of the content.
The information providing device according to any one of claims 1 to 7. wherein the designated content is an advertisement;
The information providing device according to any one of claims 1 to 8. The control unit causes the specified content to be displayed in a display frame different from the plurality of display frames on the screen.
The information providing device according to any one of claims 1 to 9. the computer
obtaining information about target content, which may be a product, service, item, or video assigned to each of a plurality of display panes for a screen;
Referring to the attribute information of the target and the performance information related to the user's performance performance,
extracting a plurality of display frames to which content having specified attribute information is assigned from the display frames;
displaying designated designated content on the screen when an index obtained by integrating the performance information related to the plurality of extracted display frames satisfies a predetermined condition;
How to provide information. to the computer,
Acquiring information of target content, which is a product, service, article, or video assigned to each of a plurality of display frames for a screen;
Referring to the attribute information of the target and the performance information related to the user's performance performance,
extracting a plurality of display frames to which content having specified attribute information is assigned from the display frames;
displaying designated designated content on the screen when an index obtained by integrating the performance information related to the plurality of extracted display frames satisfies a predetermined condition;
program.

Images