JP7140790B2 - Information output extraction system for distribution - Google Patents

Description

The present invention relates to an information output extraction system for distribution.

In recent years, there are various forms of distribution information distributed from an information distribution device, such as distribution information (television broadcasting) directed to television receivers and distribution information directed to communication terminals such as PCs and smartphones.

In the case of any information for distribution, the information for distribution includes a commercial and is made up of funds from the sponsor company that provides the commercial. is an important factor in Therefore, conventionally, there has been proposed a method of extracting that information for distribution has been output (see, for example, Patent Document 1).

In Patent Literature 1, it is identified whether a television broadcast is viewed in real time from the broadcast or is reproduced and viewed from a video or audio recording.

Patent No. 3650084

In Patent Literature 1, it is possible to extract that a TV commercial included in a TV broadcast has been viewed, but it is necessary to extract and characterize the data of the TV commercial, which complicates the configuration.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a distribution information output/extraction system capable of easily extracting that distribution information has been output from an information output device with a simple configuration. and

[1] The distribution information output extraction system of the present invention extracts that distribution information is output from an information output device that receives and outputs distribution information including at least audio data distributed from an information distribution device. an extraction device;
a user identification device that identifies a user existing in an output destination of the distribution information output from the information output device ;
an audio data storage device storing audio data of distribution information;
with
The user identification device is a communication device capable of communication connection with a user terminal within a predetermined range, and identifies a user terminal connected to the user identification device;
The extraction device is
(1) identifying the information for distribution output from the information output device based on the audio data stored in the audio data storage device and the audio data for the information for distribution output from the information output device; Extract that the identified distribution information is output,
(2) If the audio data stored in the audio data storage device does not contain the audio data of the information for distribution output from the information output device, the viewer information and the distribution date and time specified by the user specifying device are including viewing information, is transmitted to a plurality of network distribution companies, and through the network distribution companies, a network distribution in which the viewer information and the viewing information match is identified, and distributed as the identified network distribution. It is characterized by extracting that the use information is output.

According to the present invention, the information for distribution output from the information output device is identified based on the audio data of the information for distribution output from the information output device, and the identified information for distribution is output from the information output device. Therefore, it is possible to easily extract that the distribution information is output with a simple configuration.
Further, according to the above configuration, it is possible to specify a user who is viewing or listening to the distribution information by the user specifying device. As a result, the sponsor company that provides the commercials included in the information for distribution can grasp whether or not the target audience is viewing or listening to the information for distribution.
Furthermore, according to the above configuration, when the user views or listens to the distribution information, the user can be easily identified simply by holding the user terminal nearby.
Further, according to the above configuration, the information for distribution can be easily obtained by simply collating the audio data of the information for distribution stored in the audio data storage device with the audio data of the information for distribution output from the information output device. Output can be extracted.

[2] The information output device outputs a television broadcast as information for distribution, and the extraction device outputs the television output from the information output device based on the audio data of the television broadcast output from the information output device. It is preferable to identify the broadcast and extract that the identified television broadcast was output. Note that television broadcasting includes video signals (data) and audio signals (data).

According to the above configuration, it is possible to easily extract that a television broadcast (distribution information) has been output.

[3] The information output device outputs a television commercial included in a television broadcast as distribution information, and the extraction device outputs the information output device based on the audio data of the television commercial output from the information output device. It is preferable to identify the television commercial output from and extract that the identified television commercial is output.

According to the above configuration, it is possible to easily extract that a TV commercial (distribution information) has been output.

[ 4 ] The extraction device is based on an operation log including operation date and time information when the information output device was operated to output the distribution information, and audio data of the distribution information output from the information output device. Preferably, the information for distribution output from the information output device is identified, and the fact that the identified information for distribution is output from the information output device is extracted.

According to the above configuration, it is possible to more accurately extract that the information for distribution has been output.

Explanatory drawing which shows the information output extraction system for distribution of 1st Embodiment. Explanatory drawing which shows the information of TVCM. Explanatory drawing which shows the data of TVCM. 4 is a flow chart showing the flow of processing for extracting distribution information in the distribution information output extraction system of the first embodiment; Explanatory drawing which shows the information output extraction system for distribution of 2nd Embodiment. Explanatory drawing which shows an operation log.

An embodiment of the distribution information output extraction system of the present invention will be described with reference to the drawings.

[First embodiment]
As shown in FIG. 1, a distribution information output extraction system 10 includes a user identification device 12 that identifies a user viewing a television broadcast (distribution information) output from a television receiver 11 (information output device). Prepare. Connected to the television receiver 11 is a data reproducing device 13 which is composed of, for example, a DVD recorder or the like, and which can record and reproduce digital data of television broadcasting.

The television receiver 11 is a well-known device and receives, via an antenna A, television broadcasts distributed from each television station (information distribution device), although the detailed description thereof will be simplified. The television receiver 11 includes a receiving circuit 21 for receiving a television broadcast signal (video signal, audio signal, etc.) from the antenna A, and a plurality of controllers such as a tuner, descrambler, demultiplexer, various converters and various decoders. and a control circuit unit 22 having circuitry for performing various processing on the signals.

When the television receiver 11 is powered on, a television broadcast signal of a television station selected by a remote controller (not shown) is input to the control circuit unit 22 . The control circuit unit 22 performs various processes on the input television broadcast signal and outputs television broadcast video data and audio data.

The television receiver 11 includes an LCD 23 that displays television broadcast video data output from the control circuit unit 22 and a speaker 24 that outputs television broadcast audio data output from the control circuit unit 22 . Note that the television broadcast from the antenna may be input to the data reproducing device 13 and input from the data reproducing device 13 to the control circuit unit 22 .

The television broadcast recorded by the data reproducing device 13 is stored in association with the information of the television channel (television station) and the broadcast date and time. When the recorded television broadcast is reproduced by the data reproduction device 13, the digital data of the reproduced television broadcast is input to the control circuit unit 22, the video data is displayed on the LCD 23, and the audio data is output from the speaker 24. .

The distribution information output extraction system 10 includes an audio data extraction device 25 that collects and extracts audio output from the speaker 24 of the television receiver 11, and based on the audio data extracted by the audio data extraction device 25, A viewing extracting device 26 for identifying the CM displayed on the television receiver 11 and extracting that the identified CM has been viewed.

The viewing extraction device 26 is provided, for example, in a server owned by an administrator who manages the distribution information output extraction system 10 . Note that the viewing extraction device 26 may be provided at the same location as the television receiver 11 .

The audio data extracting device 25 is composed of a communication terminal such as a smart phone, and is arranged near the television receiver 11 .

The audio data extraction device 25 includes a microphone that collects audio, a data conversion unit that converts the collected audio into audio data, and a communication unit that can communicate with the viewing extraction device 26 of the distribution information output extraction system 10 (any also not shown).

The voice data extracting device 25 includes a clock unit (not shown) that counts the date and time, and when voice is extracted, associates the extracted date and time data with the voice data converted after the extraction.

The viewing extraction device 26 includes a CM audio data storage device 31 that stores CM audio data. As shown in FIG. 2, this CM audio data storage device 31 stores information of TV commercials broadcasted by each TV station (CM broadcast channel, CM broadcast date and time, CM company name, CM seconds, CM details). ing.

Also, in the CM audio data storage device 31, audio data of television CMs broadcasted by each television station during a predetermined period are stored.

An administrator who manages the distribution information output extraction system 10 extracts the sound of television commercials broadcasted by each television station during a predetermined period in the past from the broadcasted television broadcasts, encodes them by a predetermined method, and converts them into television commercials. It is stored in the CM audio data storage device 31 as audio data (eg, mp3 data) (master data). At this time, as shown in FIG. 3, for each audio data of a plurality of TV commercials, the CM number numbered sequentially from 1, the name of the sponsor company, the number of seconds of the commercial, and the details of the commercial are linked and stored.

In addition, in the CM audio data storage device 31, a first net distribution operator 41 that distributes via the Internet unlike television broadcasting (for example, TV programs with TVer (registered trademark), which is a free distribution service with advertisements for television programs). The audio data of a plurality of first net CMs distributed from a distribution company that distributes programs are stored.

Furthermore, in the CM audio data storage device 31, a plurality of second network CMs distributed from a second network distributor 42 (for example, YouTube (registered trademark)) that distributes via the Internet unlike television broadcasting. Voice data is stored. For each of the plurality of audio data of each of the first and second net commercials, similar to the television commercial audio data shown in FIG. are stored in association with each other.

A network distribution program (including a network distribution CM) distributed by each of the first and second network distributors 41 and 42 is output from the television receiver 11 via a network communication terminal (for example, a user terminal T). be done.

Each of the first and second net distribution companies 41 and 42 provides viewing information (net distribution information (net distribution program, net distribution CM), net distribution date) are stored in the memories 41a and 42a.

[User specific]
The user identification device 12 is composed of a communication device (for example, a beacon) that can be communicatively connected to a user terminal T (for example, a smart phone) within a predetermined range (for example, 10 m). As long as the user identification device 12 is connected to the user terminal T, it can determine that the user terminal T is within 10 m.

The members of the group (for example, family) in which the distribution information output extraction system 10 is installed are asked to place the user identification device 12 near the television receiver 11 and to keep the user terminal T nearby at all times. Keep

As a result, it is determined that the owner of the user terminal T connected to the user identification device 12 is near the television receiver 11 and is watching the television broadcast (television commercial) displayed on the television receiver 11. be able to.

Terminal information of the user terminal T is transmitted from the user terminal T to the user identification device 12 . In the memory (not shown) of the user identification device 12, terminal information of a plurality of user terminals T and owner information of each user terminal T (for example, name, age, sex) are associated and stored. ing.

Based on the terminal information transmitted from the connected user terminal T, the user identification device 12 determines the owner information of the connected user terminal T, that is, the television broadcast (CM broadcast) displayed on the television receiver 11. ) can be identified.

[Commercial viewing extraction]
The flow of processing for extracting that a CM has been viewed will be described with reference to the flowchart of FIG.

First, the audio data extraction device 25 collects audio output from the speaker 24 of the television receiver 11 with a microphone (STEP 1), converts the collected audio into audio data in the data conversion unit, and extracts the audio data (STEP 2). ). At this time, the voice data extracting device 25 counts the data of the date and time when the voice was extracted by the clock unit, and associates it with the extracted voice data. Note that the data of the date and time when the voice is extracted is associated with the extracted voice data every predetermined time (for example, one minute).

Then, the audio data extraction device 25 transmits the extraction audio data from the communication unit to the viewing extraction device 26 of the distribution information output extraction system 10 (STEP 3).

The viewing extracting device 26 of the distribution information output extracting system 10 collates the received extracted audio data with the CM audio data stored in the CM audio data storage device 31 (hereinafter referred to as stored CM audio data) (STEP 4). .

As a result of collation, if the extracted audio data contains stored CM audio data (if the extracted audio data contains stored CM audio data) ("YES" in STEP 5), the TV with the same output (broadcast) date and time as the extracted audio data It is determined whether or not there is CM audio data (STEP 6).

If there is TV commercial audio data with the same output date and time as the extracted audio data ("YES" in STEP 6), the TV commercial in the TV commercial audio data is identified, and the fact that the identified TV commercial has been viewed is extracted (STEP 7). ). In the second embodiment, the fact that a commercial has been viewed is extracted based on the extracted audio data, so it can be easily extracted with a simple configuration.

The viewing extracting device 26 reads the identified TV CM information (CM number, sponsor company name, CM seconds, CM details) from the CM audio data storage device 31 and stores it in a memory (not shown).

In addition, the user identification device 12 transmits to the viewing extraction device 26 information about viewers who have viewed the TV commercial extracted by the viewing extraction device 26 .

On the other hand, if there is no television commercial audio data with the same output date and time as the extracted audio data ("NO" in STEP 6), the communication unit of the viewing extracting device 26 collects the viewer information (user information) specified by the user specifying device 12 and , viewing information (distribution date and time) are transmitted to the first and second network distributors 41 and 42 (STEP 8).

The first net distribution operator 41 stores viewing information (net distribution program, net distribution date and time) for each user (viewer) in the memory 41a. ) is collated with the received viewing information (delivery date and time) (STEP 9). Then, when it is determined that there is a first net CM whose net distribution date and time matches the received distribution date and time ("YES" in STEP 9), the first net CM is identified, and the identified first net CM is viewed. information indicating that the identified first net CM has been viewed is transmitted to the viewing extraction device 26 (STEP 10).

Similarly, the second net distribution business operator 42 also stores viewing information (net distribution program, net distribution date and time) for each user (viewer) in the memory 42a, and receives viewer information (user information). The user's (viewer's) network distribution date and time are collated with the received viewing information (distribution date and time) (STEP 11). Then, when it is determined that there is a second net CM whose net distribution date and time matches the received distribution date and time ("YES" in STEP 11), the second net CM is identified, and the identified second net CM is viewed. information indicating that the identified second net CM has been viewed is transmitted to the viewing extraction device 26 (STEP 12).

In this way, even when the CMs of the extracted audio data are the first and second net CMs, they can be identified and extracted.

By extracting only CM audio data as the extracted audio data and linking the measurement result (the number of seconds) of the CM audio data, the viewing extracting device 26 can extract the extracted audio data when performing the collation. By matching only the stored CM voice data of the same number of CM seconds as the linked measurement result (number of seconds), the time for performing the matching can be shortened.

The viewing extracting device 26 extracts the CM information (CM number, sponsor company name, number of seconds of CM, CM details, viewing date and time) stored in the memory and the viewing viewer information (name , age, and gender).

In the memory, the information of the viewed CM and the viewer information are linked and stored. At this time, it is possible to grasp the viewing tendency of each user by classifying the information of the viewed CM for each user (viewer information).

An administrator who manages the distribution information output extraction system 10 can determine which CM is watched by which audience group (age, gender) based on the information of the viewed CM and the viewer information stored in the memory. It can be used for reporting to commercial sponsor companies and for marketing.

[Second embodiment]
The distribution information output extraction system 110 of the second embodiment shown in FIGS. 5 and 6 identifies the television commercial output from the television receiver 11 based on the driving log indicating the driving status of the television receiver 11, Extract that the identified TV commercial is output. In addition, the same code|symbol is attached|subjected to the component similar to the said embodiment, and the detailed description is abbreviate|omitted.

When a television broadcast signal is input to the control circuit unit 22 (the television receiver 11 is powered on), the television receiver 11 outputs a television broadcast including a television commercial (distribution information). Information on the date and time of operation (viewing date and time) (date and time from the start of viewing to the end of viewing) and information on the TV channel (TV station) are sent to the log generation unit 125, which will be described in detail later, via the Internet. Here, the case where a television broadcast signal is input to the control circuit unit 22 means the case where the viewed television broadcast is a television broadcast broadcast in RT (real time), shift) including when it is a replayed television broadcast.

The distribution information output extraction system 10 includes a log generation unit 125 and a viewing extraction device 126 .

The log generation unit 125 and the viewing extraction device 126 are provided, for example, in a server owned by an administrator who manages the distribution information output extraction system 110 . Note that the log generation unit 125 and the viewing extraction device 126 may be provided at the same location as the television receiver 11 .

[Generate operation log]
As shown in FIG. 6, the log generation unit 125 generates a television broadcast including a television commercial (distribution information) from the television receiver 11 based on information from the television receiver 11 (TV channel information included in the television broadcast). An operation log including information on the date and time of operation (viewing date and time) (date and time from viewing start to viewing end) and TV channel (TV station) information is generated for outputting.

The viewing extraction device 126 is connected to the log generation unit 125 , and the operation log is transmitted from the log generation unit 125 to the viewing extraction device 126 .

The viewing extracting device 126 identifies television commercials included in television broadcasts viewed on the television receiver 11 based on the operation log, and extracts that the identified television commercials have been viewed.

The viewing extracting device 126 includes a CM information storage device 131 (see FIG. 5) that stores TV CM information. In this CM information storage device 131, as in FIG. 2 of the first embodiment, information of TV commercials broadcasted by each TV station (CM broadcast channel, CM broadcast date and time, CM company name, CM seconds, CM details) is stored.

[Television commercial viewing extraction]
The viewing extracting device 126 extracts the operation log generated by the log generating unit 125 and the TV commercial information (CM broadcast channel, CM broadcast date and time, CM company name, CM seconds, CM details, etc.) stored in the CM information storage device 131 . ), the television commercial displayed on the television receiver 11 is identified, and the fact that the identified television commercial has been viewed is extracted.

In this embodiment, for example, as shown in FIG. 6, in the case of the operation log (No. No. of 1 to No. Extract that up to 10 TV commercials have been viewed.

In this way, since the operation log generated by the log generating unit 125 provided in the television receiver 11 is used to extract that the TV commercial has been watched, it can be easily extracted with a simple configuration.

Based on the terminal information transmitted from the connected user terminal T, the user identification device 12 determines the owner information of the connected user terminal T, that is, the television broadcast (CM broadcast) displayed on the television receiver 11. ) can be identified.

The user identification device 12 transmits viewer information (for example, name, age, gender) of viewers of the operation log generated by the log generation unit 125 to the viewing extraction device 126 .

The viewing extracting device 126 extracts TV commercial information that has been viewed (CM number, sponsor company name, CM seconds, CM details, viewing date and time) and viewing viewer information (name, age, gender). are stored in a memory (not shown).

In the memory, the information of the TV commercial that has been viewed and the viewer information are linked and stored. At this time, it is possible to grasp the viewing tendency of each user by classifying the information of the viewed TV commercial for each user (viewer information).

An administrator who manages the distribution information output extraction system 110 can determine which TV commercial is which viewer based on the viewed TV commercial information and viewer information (name, age, gender) stored in the memory. It is possible to ascertain whether or not the content is viewed by the demographic (age, gender), which can be used for reporting to sponsor companies of TV commercials and for marketing.

In the second embodiment, the viewing extracting device 126 having the CM information storage device 131 is provided separately from the television receiver 11. Therefore, a commonly available television receiver can be used, and viewing extraction can be performed. It is possible to easily extract that a CM (distribution information) has been output, as compared with the use of a dedicated television receiver provided with the device 126 .

[Third embodiment]
The third embodiment combines the above-described first and second embodiments within a possible range, identifies a television commercial as information for distribution based on both the operation log and the audio data, and identifies the television It extracts that the CM has been output from the television receiver 11 .

According to the third embodiment, it is possible to more accurately identify the television commercial as the distribution information and extract that the identified television commercial was output from the television receiver 11 .

Although the present invention has been described in terms of its preferred embodiments, it should be readily apparent to those skilled in the art that the present invention is not limited to such embodiments and that departures from the spirit of the invention are not intended to be construed as limiting the scope of the invention. It can be changed appropriately as long as it does not occur.

For example, in the second embodiment, CM is identified as distribution information, and it is extracted that the identified TV CM is output from the television receiver 11. is not limited to CM, and may be television broadcast (television program), terminal distribution information for output from communication terminals such as PCs and smartphones, terminal distribution information CM, radio broadcast (radio program), and radio CM. The information for terminal delivery includes video data (the same video data as a television program) reproduced by various applications and audio data (the same audio data as a radio program).

When the information for distribution is television broadcasting, the information (broadcast channel, broadcasting date and time) of the television broadcasting broadcasted by each television station is stored in advance in a storage device, and the information of the television broadcasting stored in the storage device; Based on the operation log generated by the log generating unit 125, the television broadcast displayed on the television receiver 11 is identified, and the fact that the identified television broadcast has been viewed is extracted.

When the information for distribution is information for terminal distribution (for example, a TV program for missed distribution distributed by TVer (registered trademark)), the information for terminal distribution (TV program for missed distribution) is a communication terminal (for example, a smartphone) When the information for terminal distribution (TV program for missed distribution) is given an identification ID, and the information (distribution company, distribution content) of the TV program for missed distribution is stored in a storage device for each identification ID Remember. Further, when a television program for missed distribution is output from a communication terminal (for example, a smartphone), the log generation unit generates an operation log including an identification ID of the television program for overlooked distribution that is output, and the operation log and the above A television program for missed distribution output from a smartphone is identified based on the information (distribution company, distribution content) of the television program for missed distribution stored in a storage device, and the identified TV program for missed distribution is viewed. Extract that.

If the distribution information is an advertisement (CM) for a TV program for missed distribution, when the TV program CM for missed distribution is distributed to a communication terminal (for example, a smartphone), an identification ID is added to the TV program CM for missed distribution. In addition, detailed information (commercial company name, number of seconds of commercial, details of commercial) of television program commercial for missed delivery is stored in a storage device for each identification ID. Furthermore, when the television program CM for missed distribution is output from the communication terminal (for example, a smartphone), the log generation unit generates an operation log including the identification ID of the television program CM for missed distribution that is output, and the operation log and , based on the detailed information (commercial company name, CM seconds, CM details) of the missed delivery TV program CM stored in the storage device, identifying and identifying the missed delivery TV program CM output by the smartphone It extracts that the information CM for terminal distribution that has been viewed has been viewed.

When the information for distribution is a radio broadcast or a radio commercial, the information of the radio broadcast or the radio commercial stored in the storage device and the operation log generated by the log generation unit are generated in the same manner as the television broadcast or television commercial described above. Based on and, the radio broadcast and radio CM output from the radio receiver are identified, and the fact that the identified radio broadcast and radio CM have been listened to is extracted.

It should be noted that the information for distribution from which the output is extracted is television broadcasting, information for terminal distribution output by communication terminals such as PCs and smartphones, information CM for terminal distribution, radio broadcasting, and radio CM. The same applies to the first to third embodiments. When applied to the first to third embodiments, audio data of television broadcasts, terminal distribution information, terminal distribution information CMs, radio broadcasts, and radio CMs are stored and compared with the extracted audio data.

In addition, in the second embodiment, the viewing extraction device 126 uses the operation log generated by the log generation unit 125 and the TV commercial information stored in the CM information storage device 131 (CM broadcast channel, CM broadcast date and time, CM company name, CM seconds, CM details), the TV commercials displayed on the TV receiver 11 are identified, and the fact that the identified TV commercials have been viewed is extracted. For example, it is possible to record TV commercial information (CM broadcast date and time, CM company name, CM seconds, CM details) in the operation log. good. In this case, the log generating unit 125 is provided with an extracting unit for extracting TV commercial information (CM broadcast date and time, CM company name, CM seconds, CM details).

Furthermore, as the operation log, one generated based on input information input by the user may be used. In this case, the user inputs the information of the TV channel (TV station) that the user has watched and the viewing date and time (the date and time from the start of viewing to the end of viewing), and an operation log is generated based on this input information. In this case, the user can specify the user by the input information by also inputting his/her own information.

Also, in the first embodiment, the viewing extraction devices 26 and 126 are provided separately from the television receiver 11. It may be installed. For example, when the viewing extracting devices 26 and 126 are installed in a place different from the television receiver 11 and a power failure occurs at the place where the viewing extracting devices 26 and 126 are installed, CM (distribution information) is output. However, by installing the viewing extraction device 26 in the same place (house, etc.) as the television receiver 11 and performing so-called local matching, the occurrence of the above problem can be prevented. .

Furthermore, the viewing extraction devices 26 and 126, the audio data extraction device 25, and the log generation unit 125 may be incorporated in the television receiver 11. FIG.

Further, in the first embodiment, the voice data extraction device 25 is composed of a smartphone, but any device capable of collecting voice and converting data into data may be used, and a dedicated device may be provided. Furthermore, the audio data extraction device may be incorporated in the television receiver 11 .

Further, in the first embodiment, the sound output from the speaker 24 of the television receiver 11 is collected by the sound data extraction device 25 and converted into data, and the commercial is output (viewed) using this sound data. However, an audio signal (audio data) received by the television receiver 11 may be used to extract that the CM has been output (viewed). In this case, when the audio data of the TV commercial is extracted by the audio data extracting device 25, the extracted audio data may be associated with the information of the TV program and the TV station that broadcast the TV commercial.

Furthermore, in the first embodiment, if "YES" in STEP 5, STEP 6 is performed, and if "NO" in STEP 6, STEP 8 to STEP 12 are performed. (whether or not there is a CM) can be changed as appropriate. For example, if STEP5 is "YES", STEP8 to STEP12 may be performed, and if STEP9 and STEP11 are "NO", STEP6 may be performed.

Further, in the above embodiment, the user identification device 12 is composed of a communication device capable of communication connection with the user terminal T, but it is not limited to this, as long as the user can be identified. and can be switched on/off, and when it is on, a user button that transmits user information (e.g., age, gender) to the viewing extraction device 26 can be operated by a group (e.g., , family) may be provided for each member.

Furthermore, as a user identification device, using a remote control (for example, a remote control for the television receiver 11), a camera, a smart device (smartphone, tablet, etc.), a voice recognition device, a user's voice recognition device, a user's image recognition device, etc. good too.

A user estimation device that estimates (estimates) a viewing user may be used as the user identification device. In this case, for example, the viewing user is identified based on the viewing time, the TV program viewed, or the like. For example, if it is a weekday daytime, it is estimated that it is the wife, not the father or children, and if it is a car-related television program, it is estimated that it is the father who likes cars, not the mother or children.

Furthermore, the user estimation device may be composed of a computer that performs machine learning. In this case, for example, as supervised learning, a large amount of "input data" and "correct may read the characteristics of the input data and learn correct data. In the present embodiment, the "input data" is the viewing tendency and viewing program, and the "correct answer data" is the attribute of the user who actually viewed the program.

In addition, as a user estimation device, a well-known data fusion system that fuses multiple types of survey data based on the similarity of common items of samples and creates pseudo single source data (for example, TV audience rating survey and "lifestyle It is also possible to estimate using a survey conducted on the same sample for “personal attributes”, “product involvement”, and “media contact”, and fuse the results of each survey using a data fusion system).

Furthermore, information on whether the viewed TV commercial is RT (real time) broadcast or TS (time shift) reproduced by the data reproducing device 13 is recorded in the operation log. can be As a result, for example, it is possible to recognize that a TV commercial is often viewed in RT or that it is often viewed in TS.

Further, in the second embodiment, the viewing extraction device 126 including the CM information storage device 131 and the log generation unit 125 may be incorporated in the television receiver 11 . It should be noted that the log generation unit conventionally included in the television receiver 11 may be used in the present invention.

DESCRIPTION OF SYMBOLS 10, 110... Distribution information output extraction system 11... Television receiver (information output device) 12... User identification device 25... Audio data extraction device 26, 126... Viewing extraction device 31... CM audio data storage device , 125... Log generation unit, 131... CM information storage device, T... User terminal

Claims (4)

an extraction device for extracting output of distribution information from an information output device that receives and outputs distribution information including at least audio data distributed from an information distribution device;
a user identification device that identifies a user existing in an output destination of the distribution information output from the information output device ;
an audio data storage device storing audio data of distribution information;
with
The user identification device is a communication device capable of communication connection with a user terminal within a predetermined range, and identifies a user terminal connected to the user identification device;
The extraction device is
(1) identifying the information for distribution output from the information output device based on the audio data stored in the audio data storage device and the audio data for the information for distribution output from the information output device; Extract that the identified distribution information is output,
(2) If the audio data stored in the audio data storage device does not contain the audio data of the distribution information output from the information output device, the viewer information and distribution date and time specified by the user identification device are viewing information including viewing information is transmitted to a plurality of network distributors, and via the network distributors, a network distribution in which the viewer information and the viewing information match is identified, and distributed as the identified network distribution. An information output extraction system for distribution , characterized by extracting that information for distribution has been output. In the distribution information output extraction system according to claim 1,
The information output device outputs a television broadcast as information for distribution,
The extraction device identifies the television broadcast output from the information output device based on the audio data of the television broadcast output from the information output device, and extracts that the identified television broadcast has been output. Information output extraction system for distribution characterized. In the distribution information output extraction system according to claim 1 or 2,
The information output device outputs a television commercial included in a television broadcast as information for distribution,
The extraction device identifies the TV commercial output from the information output device based on the audio data of the TV commercial output from the information output device, and extracts that the identified TV commercial is output. Information output extraction system for distribution characterized. In the distribution information output extraction system according to any one of claims 1 to 3,
The extraction device extracts the information based on an operation log including date and time information on when the information output device was operated to output the distribution information, and audio data of the distribution information output from the information output device. A distribution information output/extraction system , characterized by identifying distribution information output from an output device and extracting that the identified distribution information was output from the information output device .

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