JP7176680B2 - SALES PROMOTION SUPPORT SYSTEM, SALES PROMOTION SUPPORT METHOD, AND SERVER DEVICE - Google Patents

Description

Application of Article 30, Paragraph 2 of the Patent Act On December 26, 2020, the website https://wrestlekingdom15-td-shop. selforder. Some of the functions of the system related to the invention have been published on live/guide/.

The present invention relates to a technology for supporting a series of operations such as acceptance of advance applications, issuance of electronic numbered tickets, real-time inventory management, and sales promotion activities when selling related products at event venues such as concerts.

2. Description of the Related Art Conventionally, at event venues such as concerts, etc., products related to artists involved in concerts and the like are sold face-to-face. Today, by accessing a website or the like in advance, it is also possible to apply in advance to purchase related products that one wishes to receive on the day of the concert.

Here, for example, Patent Literature 1 discloses a merchandise sales system including a merchandise sales server and a terminal device installed at an event venue. In this system, the product sales server includes an order reception unit that receives product orders from customers, a payment processing unit that performs payment processing for orders, and an order identification information output that outputs order identification information that identifies orders for customers. a totaling unit for totaling the number of orders received by the order receiving unit for each product; and an order number output unit for outputting the totaled number of orders for each product. It comprises an order identification information obtaining section for obtaining order identification information output from the server, and a second order detail output section for outputting the details of the order identified by the order identification information.

JP 2019-021059 A

However, in Patent Document 1, when the electronic numbered ticket is authenticated, it is possible to confirm whether or not the ticket can be picked up, and the store inventory is updated. Furthermore, it does not disclose specifying a user who has a preference for the inventory based on the store inventory and providing guidance for additional purchases.

The present invention has been made in view of such problems, and its object is to accept advance applications, issue electronic numbered tickets, and perform real-time sales of related products at event venues such as concerts. To provide a technique for supporting a series of operations such as inventory management and sales promotion activities.

In order to solve the above problems, a sales promotion support system according to a first aspect of the present invention includes a user terminal device, a reception terminal device, and a server device, and supports sales promotion of related products related to events. In the sales promotion support system, the server device includes: a reception unit that receives a request to purchase a product; a storage unit that stores at least management information; a storage unit that stores user information including a user's purchase history; With reference to a management unit that updates information, an issuing unit that issues an electronic numbered ticket based on the request, a first transmission unit that transmits the electronic numbered ticket to the user terminal device, and the storage unit, extracting the storefront inventory information included in the management information, specifying a user who has a preference for the product related to the storefront inventory information based on the user information, and providing the specified user with the storefront inventory information; a product introduction unit that transmits an e-mail that guides the purchase of a product , the user terminal device includes a second transmission unit that transmits a product purchase request to the server device; and an electronic numbered ticket from the server device and a first display unit for displaying a two-dimensional code related to the electronic numbered ticket , wherein the reception terminal device is a user terminal device related to the electronic numbered ticket displayed an imaging unit that captures an image of a two-dimensional code; a third transmission unit that transmits information related to the two-dimensional code to the server device; a second reception unit that receives product information from the server device; and a second display unit for displaying, wherein the management unit displays management information even when the reception unit receives information related to the two-dimensional code sent from the reception terminal device. Update.

A sales promotion support method according to a second aspect of the present invention includes a user terminal device, a reception terminal device, and a server device, and a sales promotion support system for supporting sales promotion of related products related to an event. In the server device, the receiving unit receives a request to purchase a product, the storage unit stores at least management information and user information including a user's purchase history, and the management unit stores information based on the request. and updates the management information, the issuing unit issues an electronic numbered ticket based on the request, the first transmission unit transmits the electronic numbered ticket to the user terminal device, and the product introduction unit By referring to the storage unit, the store inventory information included in the management information is extracted, and based on the user information, a user who has a preference for the product related to the store inventory information is specified, and the specified user, In the user terminal device, the second transmission unit transmits a request to purchase the product to the server device, and the first reception unit transmits the An electronic numbered ticket is received from a server device, a first display unit displays a two-dimensional code related to the electronic numbered ticket, and an imaging unit in the reception terminal device displays an electronic numbered ticket displayed on the user terminal device. A two-dimensional code related to a ticket is imaged, a third transmitting unit transmits information related to the two-dimensional code to the server device, a second receiving unit receives product information from the server device, and a second The display unit displays the product information, and in the server device, the management unit updates the management information even when the reception unit receives information related to the two-dimensional code sent from the reception terminal device. do.

Furthermore, a server device according to a third aspect of the present invention is a server device that supports sales promotion of related products related to an event , and includes: a storage unit that stores management information and user information including a user's purchase history, a management unit that updates the management information based on the request, and an issuing unit that issues an electronic numbered ticket based on the request; a transmitting unit for transmitting the electronic numbered ticket to the user terminal device ; and referring to the storage unit, extracting store inventory information included in the management information, and processing related to the store inventory information based on the user information. a product introduction unit that specifies a user who has a preference for a product and sends an e-mail to the specified user to guide purchase of the product included in the store inventory information ; The management information is also updated when the reception unit receives information related to the two-dimensional code sent from the reception terminal device.

According to the present invention, when selling related products at event venues such as concerts, etc., a technology that supports a series of operations such as acceptance of advance applications, issuance of electronic numbered tickets, real-time inventory management, and sales promotion activities is provided. can provide.

1 is a configuration diagram of a sales promotion support system according to an embodiment of the present invention; FIG. It is a block diagram of the server apparatus of the same system. It is a figure which shows the structural example of various tables. It is a block diagram of the user terminal device of the same system. It is a block diagram of the reception terminal device of the same system. It is a flowchart which shows the processing procedure by the same system. FIG. 10 is a diagram for explaining transition of screens; FIG. 10 is a diagram for explaining transition of screens; It is a flowchart which shows the processing procedure of product introduction by the same system. It is a flowchart which shows the processing procedure of home-delivery switching by the same system.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 shows the configuration of a sales promotion support system according to an embodiment of the present invention.

As shown in the figure, the sales promotion support system comprises a server device 1, a user terminal device 2, and a reception terminal device 3, which are connected wirelessly or by wire through a communication network 4 such as the Internet. ing. As the user terminal device 2 and the reception terminal device 3, it is possible to employ various devices such as smart phones, tablet terminals, laptop personal computers, desktop personal computers, and the like.

In such a configuration, the server device 1 receives a request to purchase a product from the user terminal device 2, updates the management information based on this request, issues an electronic numbered ticket related to receiving the product at the store, Send to the user terminal device 2 . Upon receiving the electronic numbered ticket from the server device 1, the user terminal device 2 displays the two-dimensional code associated with the electronic numbered ticket. The reception terminal device 3 captures an image of the two-dimensional code related to the electronic numbered ticket displayed on the user terminal device 2 and transmits information related to the two-dimensional code to the server device 1 . Then, it receives product information from the server device 1 and displays it. The server device 1 also updates the management information when receiving information related to the two-dimensional code sent from the receiving terminal device 3 .

The server device 1 extracts the storefront inventory information included in the management information, specifies a user who has a preference for the product related to the storefront inventory information based on the user information, and assigns the specified user the information included in the storefront inventory information. Sending e-mails inviting you to purchase products. Further, the server device 1 reads out the management information, identifies the merchandise that has not been received at the store even after the receipt date has passed, based on the merchandise receipt information included in the management information, and determines whether the identified merchandise can be received at the store. switch from to delivery.

FIG. 2 shows the configuration of the server device of the sales promotion support system.

As shown in the figure, the server device 1 has a control section 11 , a communication section 12 and a storage section 13 . The control unit 11, the communication unit 12, and the storage unit 13 are communicably connected via a bus line. In addition to these configurations, an input unit such as a keyboard and a mouse, and a display unit such as a liquid crystal display for various displays may be provided. The communication unit 12 is realized by, for example, a network interface card (NIC: Network Interface Card) or the like, and is connected to a communication network 4 such as the Internet by wire or wirelessly. It is a communication interface that communicates between

The storage unit 13 is implemented by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, a hard disk drive (HDD), or an optical disk device. A program to be executed by the unit 11 is stored in advance. Moreover, the storage unit 13 has at least a user information storage unit 14 , a product information storage unit 15 , and a management information storage unit 16 .

As shown in FIG. 3A, the user information storage unit 14 stores user names, e-mail addresses, payment information (including account information used for electronic payment), and purchase history in association with user IDs (identification information). Information (including the product ID of the purchased product, date of purchase, date of receipt, place of receipt, etc.) and the like are stored. However, it goes without saying that it is not limited to this.

As shown in FIG. 3B, the product information storage unit 15 stores product names, product images, and product descriptions in association with product IDs. However, it is of course not limited to this, and the user ID of a user who has a history of purchasing the product in the past may be further associated and stored.

As shown in FIG. 3C, the management information storage unit 16 associates the sales ID with the product ID related to sales, total inventory information (inventory quantity, sales inventory quantity, etc.), pre-sale information (order receipt, From shipment to venue inventory, venue delivery status, delivery switching status, other inventory, etc.), same-day sales information (from shipment to venue arrival inventory, sales status, other inventory, etc.), and sales performance information (total inventory quantity, consumption rate, advance Sales received at sales venue, sales on the day, total order sales, etc.) are stored. However, it is not limited to this.

The control unit 11 is implemented by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like, and executes a program stored in the storage unit 13 to perform a main control unit 11a, an authentication unit 11b, and a management unit 11c. , a product introducing unit 11d, a delivery switching unit 11e, a settlement unit 11f, a transmitting unit 11g, a receiving unit 11h, a generating unit 11i, and an issuing unit 11j. Note that the control unit 11 may be configured by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Array).

In such a configuration, the reception unit 11h receives a request for purchasing a product from the user terminal device 2, information related to the two-dimensional code from the reception terminal device 3, and the like. The authentication unit 11b refers to the user information storage unit 14 and the like based on the information related to the two-dimensional code from the reception terminal device 3, and authenticates the authenticity of the reception. The management unit 11c updates the management information in the management information storage unit 16 based on the product purchase request and information related to the two-dimensional code. The issuing unit 11j issues an electronic numbered ticket to be used for picking up a product at a store based on a product purchase request. The payment unit 11f performs electronic payment for product purchase based on the product purchase request. The transmission unit 11g transmits the electronic numbered ticket to the user terminal device 2 .

The generation unit 11i generates screen data in HTML format or the like in the reception terminal device 3 based on the product information linked with the two-dimensional code. The transmission unit 11g transmits this screen data to the reception terminal device 3. FIG.

The product introduction unit 11d refers to the management information storage unit 16 of the storage unit 13, extracts store inventory information included in the management information, and selects products related to the store inventory information based on the user information in the user information storage unit 14. A user who has the preference is specified, and an e-mail is sent to the specified user to guide the purchase of the product included in the store inventory information. Then, the delivery switching unit 11e refers to the management information storage unit 16 of the storage unit 13, reads out the management information, and based on the product receipt information included in the management information, the product can be received at the store even after the receipt date has passed. A product that is not in stock is specified, and the specified product is switched from store receipt to delivery. In addition, the main control section 11a takes charge of overall control.

FIG. 4 shows the configuration of the user terminal device of the sales promotion support system.

As shown in the figure, the user terminal device 2 has a control section 21 , a communication section 22 , an operation section 23 , a display section 24 and a storage section 25 . Each section 21 to 25 is connected to communicate freely via a bus line. The communication unit 22 is implemented by, for example, a NIC, and is a communication interface that is connected to the communication network 4 such as the Internet by wire or wirelessly, and performs communication with the server device 1 and the like. The operation unit 23 is implemented by a mouse, a keyboard, or the like, and receives various operation inputs by the user. The display unit 24 is implemented by, for example, a liquid crystal display or the like, and performs various displays. Note that the operation unit 23 and the display unit 24 may be integrated as a touch panel. The storage unit 25 is implemented by, for example, a semiconductor memory device such as a RAM or flash memory, an HDD, or an optical disc device, and stores programs executed by the control unit 21 .

The control unit 21 is implemented by a CPU, MPU, etc., and functions as a main control unit 21a, a transmission unit 21b, a reception unit 21c, and a display control unit 21d by executing programs stored in the storage unit 25. Note that the control unit 21 may be configured by an integrated circuit such as an ASIC or FPGA.

In such a configuration, the transmission unit 21b transmits a request related to product purchase to the server device 1 via the communication unit 22. FIG. The receiving unit 21c receives an electronic numbered ticket or the like sent from the server device 1, which is related to receiving the product at the store. The display control unit 21d controls the display unit 24 to display the two-dimensional code related to the electronic numbered ticket. In addition, the main control section 21a takes charge of overall control.

FIG. 5 shows the configuration of the reception terminal device of the sales promotion support system.

As shown in the figure, the reception terminal device 3 has a control section 31, a communication section 32, an operation section 33, a display section 34, a storage section 35, and an imaging section . Each unit 31 to 36 is connected via a bus line so as to be communicable. The communication unit 32 is realized by, for example, a NIC, etc., and is a communication interface that is connected to the communication network 4 such as the Internet by wire or wirelessly, and performs communication with the server device 1 and the like. The operation unit 33 is realized by a mouse, a keyboard, or the like, and receives various operation inputs by the user. The display unit 34 is realized by, for example, a liquid crystal display or the like, and performs various displays. Note that the operation unit 33 and the display unit 34 may be integrated as a touch panel. The storage unit 35 is implemented by, for example, a semiconductor memory device such as a RAM or flash memory, an HDD, or an optical disc device, and stores programs executed by the control unit 21 . The imaging unit 36 images the two-dimensional code displayed on the display unit 24 of the user terminal device 2 .

The control unit 31 is implemented by a CPU, MPU, etc., and functions as a main control unit 31a, a transmission unit 31b, a reception unit 31c, and a display control unit 31d by executing programs stored in the storage unit 35. Note that the control unit 31 may be configured by an integrated circuit such as an ASIC or FPGA.

In such a configuration, the transmission unit 31b transmits information related to the two-dimensional code obtained by imaging with the imaging unit 36 to the server device 1 via the communication unit 32 . The receiving unit 31c receives screen data in HTML format or the like related to product information sent from the server device 1 . The display control unit 31d controls to display the product information on the display unit 34 based on the screen data. In addition, the main control section 31a is in charge of overall control.

Hereinafter, the processing procedure by the sales promotion support system will be described in detail with reference to the flowchart of FIG. Here, the screen transition diagrams of FIGS. 7 and 8 will be referred to as needed.

First, as a premise, the user uses the user terminal device 2 to apply for purchase of related products, make electronic payments, and process electronic numbered tickets under screen transitions as shown in FIGS. 7(a) to 7(e). Acquire. More specifically, on the screen shown in FIG. 7(a), the user selects a related product that the user wishes to purchase from among the related products of the event, and on the screen shown in FIG. Select and execute electronic payment on the screen shown in FIG. 7(c). Then, on My Page as shown in FIG. 7(d), display of the electronic numbered ticket is selected to display the two-dimensional code related to the electronic numbered ticket as shown in FIG. 7(e).

In this way, in the user terminal device 2, under the control of the display control unit 21d, the two-dimensional code related to the electronic numbered ticket for receiving the product is displayed on the display unit 24 (S1).

In the reception terminal device 3, the imaging unit 36 images (scans) the two-dimensional code displayed on the display unit 24 of the user terminal device 2 as shown in FIG. 8A (S2), and the transmission unit 31b , and transmits information related to the two-dimensional code to the server device 1 via the communication unit 32, thereby requesting authentication (S3).

In the server device 1, the reception section 11h receives this request for authentication (S4), and the authentication section 11b performs authentication (S5). Then, if the authentication is successful, the transmission unit 11g transmits the screen data of the product information related to the purchase application generated by the generation unit 11i in HTML format or the like to the reception terminal device 3 as the authentication result (S6). .

In the reception terminal device 3, the reception section 31c receives the screen data related to the authentication result, and displays the screen on the display section 34 under the control of the display control section 31d (S7). The situation is as shown in FIG. 8(b), and a list of screens, descriptions, etc., of the products related to the purchase application is displayed. Then, as shown in FIG. 8(c), when the delivered product is selected, the transmission unit 31b transmits a reception completion notification to the server device 1 under the control of the main control unit 31a (S8).

In the server device 1, the reception unit 11h receives the completion of the reception (S9), and the main control unit 11a transmits an email regarding the delivery completion notification to the user terminal device 2 (S10). In the user terminal device 2, the receiving section 21c receives this mail and displays it on the display section 24 under the control of the display control section 21d (S11). At this time, in the server device 1, under the control of the main control section 11a, the transmission section 11g of the server device 1 completes transmission of the mail regarding the delivery completion notification to the reception terminal device 3 as well, as shown in FIG. 8(d). Send the screen data to the effect that it has been done. Then, the management section 11c updates the management information in the management information storage section 16, thus ending the series of processes. When the delivery is completed, the electronic numbered ticket is torn off as shown in FIG. 8(e).

A processing procedure for product introduction by the server device will be described with reference to the flowchart of FIG.

In the server device 1, the product introduction unit 11d refers to the management information storage unit 16, reads out the pre-sale information included in the management information (S21), and stores the shipments included in the pre-sale information, the inventory at the venue, and the status of delivery at the venue. , the product information storage unit 15 is referenced to identify the user who purchased the product in the past (S22), and the e-mail address of the identified user is specified. , the user information storage unit 14 is referred to, and a product introduction, that is, an e-mail urging purchase of the product is transmitted via the transmission unit 11g (S23), and the process is terminated.

A processing procedure for switching delivery by the server device will be described with reference to the flowchart of FIG.

In the server device 1, the delivery switching unit 11e reads out the pre-sale information in the management information storage unit 16 (S31), and determines whether there is an undelivered product (S32). If there are any products that have not yet been delivered, the store delivery is switched to delivery (home delivery) (S32), the delivery switching status included in the advance sales information in the management information storage unit 16 is updated (S33), and the process is terminated. do.

As described above, according to the embodiment of the present invention, the following effects are exhibited.

Electronic numbered tickets are issued for over-the-counter delivery of products, and by simply scanning the two-dimensional code associated with the electronic numbered ticket at the store, the products related to delivery can be confirmed and inventory information can be updated in real time. Therefore, inventory management with high immediacy becomes possible.

Furthermore, in relation to inventory management with high immediacy, if there are products that have not yet been received, it is possible to switch the delivery method to home delivery, which improves convenience for the user. In addition, when there is stock in the store, it is possible to send an e-mail recommending additional purchase or guidance on the Web to a user who has a preference for the product related to the stock, so that sales promotion can be favorably supported. It becomes possible.

Although the embodiments of the present invention have been described above, it goes without saying that the present invention is not limited to these and that various improvements and modifications are possible without departing from the scope of the invention.

For example, when introducing a product, an example was given in which a user who has a history of purchasing a product related to store inventory in the past is identified as a user who has a preference for the product, but the relationship (group) between users is managed. However, it is of course possible to determine the preference based on the characteristics of the group.

DESCRIPTION OF SYMBOLS 1... Server apparatus 2... User terminal device 3... Reception terminal device 4... Communication network 11... Control part 11a... Main control part 11b... Authentication part 11c... Management part 11d... Product introduction part 11e Delivery switching unit 11f Payment unit 11g Transmission unit 11h Reception unit 11i Generation unit 11j Issuance unit 12 Communication unit 13 Storage unit 14 User information storage unit 15 Product Information storage unit 16 Management information storage unit 21 Control unit 21a Main control unit 21b Transmission unit 21c Reception unit 21d Display control unit 22 Communication unit 23 Operation unit 24 Display unit 25 Storage unit 31 Control unit 31a Main control unit 31b Transmission unit 31c Reception unit 31d Display control unit 32 Communication unit 33 Operation unit 34 Display unit 35... Storage unit, 36... Imaging unit.

Claims (6)

In a sales promotion support system that has a user terminal device, a reception terminal device, and a server device and supports sales promotion of related products related to an event,
The server device
a reception unit that receives a request to purchase a product;
a storage unit that stores at least management information and user information including a user's purchase history;
a management unit that updates the management information based on the request;
an issuing unit that issues an electronic numbered ticket based on the request;
a first transmission unit that transmits the electronic numbered ticket to the user terminal device;
By referring to the storage unit, the store inventory information included in the management information is extracted, and based on the user information, a user who has a preference for the product related to the store inventory information is specified, and the specified user, a product introduction unit that transmits an e-mail that guides purchase of the product included in the store inventory information;
has
The user terminal device
a second transmission unit that transmits a request for product purchase to the server device;
a first receiving unit that receives an electronic numbered ticket from the server device;
a first display unit that displays a two-dimensional code related to the electronic numbered ticket ;
has
The reception terminal device
an imaging unit for imaging a two-dimensional code related to the electronic numbered ticket displayed on the user terminal device;
a third transmission unit that transmits information related to the two-dimensional code to the server device;
a second receiving unit that receives product information from the server device;
a second display unit that displays the product information;
has
In the server apparatus, the management section updates the management information also when the reception section receives the information related to the two-dimensional code sent from the reception terminal device. The server device refers to the storage unit, reads out the management information, and based on the merchandise receipt information included in the management information, identifies merchandise that has not been received at the store even after the due date for receipt has passed, 2. The sales promotion support system according to claim 1, further comprising a delivery switching unit for switching from store reception to delivery for the specified product. A method using a sales promotion support system that has a user terminal device, a reception terminal device, and a server device and supports sales promotion of related products related to an event,
In the server device,
The reception department accepts a request to purchase a product,
the storage unit stores at least management information and user information including the user's purchase history;
A management unit updates the management information based on the request,
The issuing unit issues an electronic numbered ticket based on the request,
A first transmission unit transmits the electronic numbered ticket to the user terminal device,
A product introduction unit refers to the storage unit, extracts storefront inventory information included in the management information, specifies a user who has a preference for the product related to the storefront inventory information based on the user information, Sending an e-mail to the specified user to guide the purchase of the product included in the store inventory information,
In the user terminal device,
A second transmission unit transmits a request for product purchase to the server device,
A first receiving unit receives an electronic numbered ticket from the server device,
The first display unit displays a two-dimensional code related to the electronic numbered ticket,
In the reception terminal device,
an imaging unit imaging a two-dimensional code related to an electronic numbered ticket displayed on the user terminal device;
A third transmission unit transmits information related to the two-dimensional code to the server device,
A second receiving unit receives product information from the server device,
the second display unit displays the product information;
In the server device, the management section updates the management information also when the reception section receives the information related to the two-dimensional code sent from the reception terminal device. In the server device, the delivery switching unit refers to the storage unit, reads out the management information, and based on the merchandise receipt information included in the management information, the merchandise has not been received at the store even after the due date for receipt has passed. 4. The sales promotion support method according to claim 3, wherein the product is specified, and the specified product is switched from store receipt to delivery. A server device for supporting sales promotion of related products related to an event,
a reception unit that receives a request to purchase the product from a user terminal device;
a storage unit that stores at least management information and user information including a user's purchase history;
a management unit that updates the management information based on the request;
an issuing unit that issues an electronic numbered ticket based on the request;
a transmission unit that transmits the electronic numbered ticket to the user terminal device;
By referring to the storage unit, the store inventory information included in the management information is extracted, and based on the user information, a user who has a preference for the product related to the store inventory information is specified, and the specified user, a product introduction unit that transmits an e-mail that guides purchase of the product included in the store inventory information;
A server device in which the management unit updates management information also when the reception unit receives information related to a two-dimensional code sent from a reception terminal device. By referring to the storage unit, the management information is read, and based on the merchandise receipt information included in the management information, merchandise that has not been received at the store even after the due date for receipt has passed, and the identified merchandise is determined. 6. The server device according to claim 5, further comprising a delivery switching unit for switching from store reception to delivery.

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