JP7207857B2 - How to provide a facial beauty treatment - Google Patents

Description

The present invention relates to a method for providing facial beauty treatment.

In general facial aesthetics, a counselor counsels a customer and decides the contents of the facial beauty treatment according to the results. For example, in the skin-beautifying diagnosis support system described in Patent Literature 1, an interview is conducted with a customer, and treatment is performed based on the answer.

JP 2007-130104 A

In the conventional facial aesthetics providing method, a counselor mainly grasps the condition of the skin through counseling and provides the customer with the facial aesthetics including treatments for improving the skin condition. Aside from such existing service provision methods, it is believed that customer satisfaction will be further enhanced by providing a facial aesthetic service that contributes not only to the improvement of skin condition but also to the improvement of personality.

(1) The method for providing facial beauty treatment treatment according to the present invention comprises an evaluation step of evaluating the customer's facial impression using an impression evaluation device for evaluating the facial impression, and the content of the facial beauty treatment treatment according to the evaluation result of the impression evaluation device. and a determining step of determining.
According to the above providing method, a customer is provided with a facial beauty treatment according to the facial impression. Facial impression is related to personality. Therefore, it is expected that personalities will improve as facial impressions change due to facial aesthetics, and customer satisfaction will further increase.

(2) In a preferred example, in the facial beauty treatment providing method according to (1), in the determination step, the target is the facial impression expected by the customer as a result of the facial beauty treatment based on the evaluation result of the impression evaluation device. The impression is grasped, and the content of the facial beauty treatment treatment is determined including the target impression.
The customer can receive the facial beauty treatment while recognizing the difference between the current facial impression and the target impression. Therefore, the customer can strongly feel the change in the impression of the face due to the facial beauty treatment.

(3) In a preferred example, in the facial beauty treatment providing method according to (2), in the determining step, the impression index items, which are items related to the state of the face affecting the impression of the face, and the impression index items. A treatment method corresponding to the target impression is selected from a plurality of treatment methods.
Therefore, it is possible to efficiently bring the impression of the face closer to the target impression.

(4) In a preferred example, in the facial beauty treatment providing method according to (3), in the determination step, using an impression index table showing the relationship between each of a plurality of facial impressions and the impression index item, the target The content of the facial beauty treatment corresponding to the impression is determined.
Therefore, the content of the facial beauty treatments provided to the customer is less likely to vary from counselor to counselor.

(5) In a preferred example, in the method for providing facial beauty treatment according to any one of (1) to (4), when the first stage of eliminating negative factors related to facial impression is achieved, individuality due to facial impression is achieved. It further includes a course-up step of presenting the customer with a second stage of intensification.
By achieving the second stage, individuality is drawn out based on the impression of the face. Therefore, the customer can strongly feel the change in himself/herself by the facial beauty treatment.

(6) In a preferred example, in the facial beauty treatment providing method according to (5), in the course-up step, when the second step is achieved, the customer is further presented with a third step of enhancing attractiveness based on the facial impression. .
By achieving the third stage, the degree of attractiveness based on the impression of the face is enhanced. For this reason, the customer can more strongly feel the change in himself due to the facial beauty treatment.

According to the method for providing facial beauty treatment according to the present invention, customer satisfaction is further enhanced.

1 is a block diagram of an impression evaluation device used in a method for providing facial beauty treatment according to an embodiment; FIG. FIG. 2 is a diagram showing an example of a screen displaying an evaluation result of the evaluation unit in FIG. 1; FIG. 2 is a diagram showing an example of a screen displaying an evaluation result of the evaluation unit in FIG. 1; The figure which shows an impression index table. 4 is a flow chart showing an example of an evaluation step; 4 is a flow chart showing an example of a decision step; 4 is a flowchart showing an example of a course-up step;

The facial aesthetics providing method is a method of providing a facial aesthetics service that contributes to the improvement of the customer's personality. Facial aesthetics include skin care treatments for the face, scalp, hair, neck, and shoulders, as well as makeup services. A method for providing facial aesthetic treatment is provided to a subject at a predetermined treatment facility. The predetermined treatment facility is, for example, an esthetic salon (hereinafter "salon"). A person to be treated is a customer who has visited a predetermined treatment facility. In order to provide customers with facial beauty treatment facilities, there are one or more counselors who mainly conduct facial counseling for customers, and a facial beauty treatment facility that changes the impression of the face according to the results of the counseling. There is one or more estheticians who perform

A counselor provides counseling to a customer mainly for the purpose of changing the facial impression to a more favorable one. Counseling means include facial impression evaluation using the impression evaluation apparatus 10 shown in FIG. 1, hearing by a counselor, and questionnaires. An example of the impression evaluation device 10 is a personal computer or smart device. Examples of smart devices are tablets and smartphones. The impression evaluation device 10 is installed with software for evaluating facial impressions (hereinafter referred to as “impression evaluation software”). The impression evaluation software presents the user with various items (hereinafter referred to as "impression evaluation items") for evaluating facial impressions. Examples of impression evaluation items are facial images and skin correlation information that is highly related to skin. In a preferred example, the face of the customer is photographed by the counselor, and the impression evaluation device 10 refers to the photographed image. An example of skin correlation information is the age and gender of the person being evaluated. Algorithms of impression evaluation software are constructed based on the results of questionnaires given to a large number of people about their impressions of actual faces.

The impression evaluation software refers to the input face image (hereinafter referred to as “current face image”) and skin correlation information, and displays the evaluation result regarding the impression of the current face image on the display device 15 . 2 and 3 are examples of the screen 15A of the display device 15 displaying the evaluation results. In one example, the display device 15 displays the current face image, the comprehensive evaluation result, and the evaluation result regarding typical items related to the impression of the face. When the same current face image and skin-related information are referred to by the impression evaluation software, basically the same results are output regardless of which counselor uses the impression evaluation software. When the counselor evaluates the facial impression, the evaluation result of the counselor also corresponds to the objective evaluation from the customer's standpoint. Since the evaluation result of the impression evaluation software reflects the opinions of many people, it can be said that the objectivity is higher.

The counselor presents a course of facial beauty treatment to the customer based on the evaluation result of the impression evaluation software. There are, for example, two types of provision methods here. In the first method, the counselor decides the course of facial beauty treatment based only on the evaluation result of the impression evaluation software and presents it to the customer. In the second method, a course of facial beauty treatment is determined and presented to the customer based on the evaluation result of the impression evaluation software and the result of hearing with the customer with reference to the evaluation result.

The facial aesthetics providing method is mainly divided into an evaluation step, a determination step, and a course-up step. The evaluation steps are performed by a counselor or esthetician. In the evaluation step, the customer's facial impression is evaluated using an impression evaluation device 10 (see FIG. 1) for evaluating the customer's facial impression. Including specific treatments to eliminate the difference between the customer's facial impression before receiving the facial treatment and the customer's facial impression expected as a result of the facial treatment (hereinafter referred to as "target impression"). You can decide the content of the facial beauty treatment. Therefore, the customer can reflect his/her desire regarding the impression of the face on the facial aesthetic treatment based on the evaluation result of the impression evaluation device 10. - 特許庁In the decision step, the content of the facial beauty treatment is decided according to the evaluation result of the impression evaluation device 10 . The decision step is performed by an esthetician. In the determination step, the target impression of the customer is grasped based on the evaluation result of the impression evaluation device 10, and the contents of the facial beauty treatment including the target impression are determined. The customer can receive the facial beauty treatment while recognizing the difference between the current facial impression and the target impression. Therefore, the customer can strongly feel the change in the impression of the face due to the facial beauty treatment. In addition, since the content of the facial beauty treatment is determined based on the customer's opinion regarding the evaluation result of the impression evaluation device 10, the facial impression can be brought closer to the target impression by the facial beauty treatment. Course-up steps are performed by a counselor or esthetician. In the course-up step, according to the stage of the customer's facial impression after the treatment, an upper stage is presented for further improvement of personality.

FIG. 1 is a block diagram showing the configuration of an impression evaluation device 10 used in the evaluation step. In the example shown in FIG. 1, the impression evaluation device 10 is a tablet. The impression evaluation device 10 includes a main body 11 , an imaging device 12 , a storage device 13 , a processor 14 and a display device 15 . The configuration of the impression evaluation device 10 can be arbitrarily selected. In the first example shown in FIG. 1, the imaging device 12, the storage device 13, the processor 14, and the display device 15 are built in the main body 11. FIG. In the second example, the imaging device 12 and the display device 15 are built in the main body 11, and the storage device 13 and the processor 14 are provided in a server (not shown). In the case of the second example, the main body 11 and the server are communicatively connected wirelessly or by wire. In a third example, imaging device 12, storage device 13, processor 14, and display device 15 are installed separately. In the case of the third example, the imaging device 12, the storage device 13, the processor 14, and the display device 15 are communicably connected to each other either wirelessly or by wire.

The imaging device 12 captures an image or video of the customer's face (hereinafter referred to as "customer image, etc."). Data such as the photographed customer image is transmitted to the storage device 13 . The storage device 13 is, for example, a hard disk. The storage device 13 stores one or a plurality of impression evaluation software for constructing the evaluation unit 14A, which is a functional block of the processor 14. FIG. By executing the impression evaluation software stored in the storage device 13, the evaluation unit 14A is constructed. The evaluation unit 14A evaluates the impression of the customer's face based on the customer's personal information, face image, etc., by the method disclosed in Japanese Patent No. 6029041, for example. The customer's personal information is, for example, at least one of the customer's sex, age, height, and weight. The display device 15 displays the evaluation result of the evaluation section 14A.

The method of providing facial beauty treatment is roughly classified into three stages. The purpose of the first stage is to eliminate the negative factors related to facial impressions. The purpose of the second step is to strengthen the individuality of the facial impression. The purpose of the third stage is to increase the attractiveness of the facial impression. The first stage can be expected to be achieved to some extent, for example, by the customer himself/herself taking care of the skin in his/her daily life and improving the lifestyle habits. To achieve the 2nd and 3rd stages, it is necessary to objectively grasp the impression of one's own face, and to have the knowledge, skills, tools, etc. of treatment to get closer to the target impression. It is preferable to receive a facial esthetic by. Examples of facial beauty treatments provided at each stage include salon care and home care. Salon care is a facial beauty treatment provided at a salon. Examples of salon care include treatment by the hands of an esthetician, treatment using equipment, face packs, provision of cosmetics for treatment, and provision of beverages and the like after treatment. Home care is a facial beauty treatment performed by the customer himself/herself at home or the like. Examples of home care are the use of salon-purchased cosmetics, the consumption of beauty foods, and self-massage.

At each stage, for example, the following facial beauty treatments are provided according to the respective purposes. In the first step, when the facial impression is worse than normal, a facial beauty treatment suitable for returning it to normal is provided. A state in which the facial impression has deteriorated is, for example, a state in which a third party is given an impression of being irritated or tired. In the first stage, as a preparation for the second and third stages, a facial aesthetic treatment mainly aimed at improving mental aspects such as relaxation is provided. Specifically, in the first stage, we provide a facial beauty treatment that can prepare the basic physical condition, such as loosening the deep muscles of the face and improving circulation of blood vessels and lymph. In the treatment for improving the irritated facial impression, for example, an aroma balm with a soothing yet energizing scent is used. Treatment methods for improving an irritated facial impression include, for example, treatment methods for relaxing muscles. Aroma balm, which has a scent that induces deep relaxation, is used in treatments for improving the impression of a tired face. Treatment methods for improving the impression of a tired face include, for example, treatment methods with antioxidant properties.

In the second stage, a facial treatment suitable for the individuality desired by the customer or the individuality presented to the customer by the counselor is provided. By achieving the second stage, individuality is drawn out based on the impression of the face. Therefore, the customer can strongly feel the change in himself/herself by the facial beauty treatment. Individuality is classified, for example, by two broad concepts. The first category is personality that emphasizes sociality. Facial impressions included in this category include one or a combination of keywords such as cute, good impression, friendly, cheerful, mild, charming, warm, easy to talk to, open, and cheerful. is represented by In a treatment method that emphasizes sociality and enhances individuality, for example, an aroma balm with a pleasant and happy scent is used. An example of a treatment method that enhances individuality with emphasis on sociality includes a treatment method that changes the corners of the mouth, the condition of the cheeks, and the condition of the skin so as to improve the impression of a smile. Specifically, it is a hand massage and a massage using equipment such as EMS (Electrical Muscle Stimulation). These massages are intended to make it easier to lift the corners of the mouth, to improve the complexion of the skin, to lift the slackness of the face, and to improve the firmness and luster of the skin. In these massages, the corners of the mouth and smile-related muscles (orbicularis oris muscle, laughter muscle, etc.) are loosened or strengthened, thereby making it easier to raise the corners of the mouth. Furthermore, by rhythmically stimulating the cheeks, the complexion of the skin improves. Moisturizing packs also help improve skin firmness and gloss.

The second category is a personality that emphasizes independence. The facial impressions included in this category are, for example, intelligent, lively, bright, cool, sharp, smart, urban, dignified, elegant, clean, and sophisticated. , gallant, refreshing, refreshing, or a combination thereof. In a treatment method that emphasizes independence and enhances individuality, for example, an aroma balm with a healthy, confident, radiant, and forward-looking scent is used. An example of a treatment method for enhancing individuality with an emphasis on independence includes a treatment method for changing the condition of eyes, face line, and skin so as to give an impression of high vitality. Specifically, it is a hand massage and a massage using equipment such as EMS. These massages strengthen the eyes, reduce the appearance of sagging and dark circles around the eyes, smoothen the facial lines, eliminate uneven skin tone caused by spots, dullness, freckles, etc., and provide a whitening effect. It's a massage. Among these massages, the eye area massage is a massage that warms the area around the eyes, presses pressure points on the eyes, and relaxes the muscles around the eyes using equipment such as EMS to relieve eye fatigue. Massage for the face line loosens the forehead and scalp and lifts the entire face from the head upwards. This is a massage that promotes the burning of facial fat by stimulating the fat on the face with equipment such as ultrasonic waves, which is one of the causes of sagging lines. In addition, packs and the like with a whitening effect are used to improve the condition of the skin.

In the third stage, facial aesthetics suitable for increasing the customer's attractiveness are provided. By achieving the third stage, the degree of attractiveness based on the impression of the face is enhanced. For this reason, the customer can more strongly feel the change in himself due to the facial beauty treatment. An impression of a face with a high degree of attractiveness causes, for example, sympathy or admiration for others. Keywords for this impression are, for example, clean yet sexy (sexy), smart yet gorgeous, cool and elegant, delicate or pretty yet core, robust yet supple, smart yet playful. is expressed by one or a combination of In one example, in the third stage, the attractiveness is enhanced by trying to develop the personality of a segment different from the segment achieved in the second stage. In another example, in the third stage, the attractiveness is enhanced by improving the impression of the face including the corners of the mouth as well as the corners of the mouth, such as correcting the left and right distortions of the face. An example of a treatment method for enhancing attractiveness includes a treatment method for changing the condition of the eyes, face line, and skin so as to give an impression of multifacetedness. Specifically, it is a hand massage and a massage using equipment such as EMS.

The esthetician presents the second-stage facial treatment to the customer who has completed the first stage, and presents the third-stage facial treatment to the customer who has completed the second stage. By sequentially providing multiple stages with different goals related to facial impression, customers can clearly and strongly feel the change in facial impression due to facial aesthetics.

Individual treatment methods provided by facial aesthetics may include existing treatment methods. The treatment method here is not the actual operation of the esthetic treatment performed by the esthetician, but the treatment method based on the classification of the information on the facial esthetic treatment. Even if the individual treatment methods themselves are the same, the purposes of the facial aesthetics are different, so the specific treatment method, the combination of treatment methods, the order of individual treatments, etc. in the actual treatment are different. This difference contributes to changing the facial impression. In one example, facial aesthetics may include a new treatment method for changing the impression of the face.

The esthetician refers to the impression index table 20 exemplified in FIG. 4 when providing the facial treatment. The impression index table 20 defines the relationship between the impression of the face and the impression index items that are items related to the state of the face that affects the impression of the face. Therefore, the content of the facial beauty treatments provided to the customer is less likely to vary from counselor to counselor. Examples of facial impressions defined in the impression index table 20 are tired, irritable, intelligent, cute, radiant, good impression, easy to talk to, lively, sexy, and attractive. be.

Impression index items are roughly classified into two groups. The first group is skin texture. Examples of impression index items classified into skin texture include moisture, conspicuous pores, good complexion, conspicuous spots, conspicuous wrinkles, transparency, brightness, uneven color, luster, softness, and skin surface. smoothness of the eyelids, frown lines, and dark circles and dullness under the eyes.

The second group is the morphological features of the face. Examples of impression index items classified into morphological features of the face are sagging of the entire face, plumpness of the lips, degree of rising corners of the mouth, neatness of the face line, neatness of the eyelids, and sagging under the eyes. It should be noted that this classification of impression index items is an example, and individual impression index items are classified into groups different from the exemplified group according to the concept of individual impression index items when constructing the impression index table 20. or fall into both groups.

The impression index table 20 defines strength information indicating the strength of the relationship between individual facial impressions and individual impression index items. If there is a high correlation between the impression of the face and the impression index item, the impression of the face is improved by treating the face with a treatment method that improves the texture of the skin or the morphological features of the face indicated by the impression index item. The target impression is approached from the facial impression.

In the level column 20A of the impression index table 20, strength information is recorded. In one example, the strength information includes correlation coefficients, numerical levels, or verbal levels. At the treatment method selection stage, the esthetician sets a target impression and selects an impression index item corresponding to strength information that satisfies a predetermined condition for the set target impression. When the strength information is a correlation coefficient, the predetermined condition is that the correlation coefficient is significant and the value of the correlation coefficient is equal to or greater than a reference value. When the strength information is a level indicated by a numerical value, the predetermined condition is set that the numerical level is equal to or higher than the reference level. When the strength information is a level indicated by a word, the predetermined condition is set that the word is a word expressing strength equal to or higher than the reference strength. In FIG. 4, illustration of strength information recorded in the level column 20A is omitted.

The esthetician adopts a treatment method corresponding to the impression index item selected from the impression index table 20, which is derived using a treatment method table (not shown) that defines the relationship between the impression index item and the treatment method. A treatment method corresponding to an impression index item is a treatment method that strongly contributes to improvement of the impression index item. Therefore, it is possible to efficiently bring the impression of the face closer to the target impression. Also, the esthetician adopts the treatment time of the treatment method selected from the treatment method table, which is derived using a treatment time table (not shown) that defines the relationship between the treatment time of the treatment method and strength information. In one example, the treatment time is longer as the strength indicated in the strength information is stronger.

As described above, according to the contents of the impression index table 20, the treatment method table, and the treatment time table, the treatment method and treatment time are determined for bringing the actual facial impression closer to the target impression. Therefore, the content of the facial beauty treatments provided to the customer is less likely to vary from counselor to counselor.

An example of the evaluation step will be described with reference to FIG.
In step S<b>11 , the customer's face is photographed using the impression evaluation device 10 . In step S12, the evaluation result of the customer's face is acquired using the impression evaluation device 10. FIG. In step S13, the evaluation result of the customer's face is presented to the customer.

An example of the determination step will be described with reference to FIG.
A decision step is performed after the evaluation step. In step S<b>21 , a target impression desired by the customer is selected based on the evaluation result of the impression evaluation device 10 . In step S22, a treatment method corresponding to the desired impression is selected from the impression index items and a plurality of treatment methods affecting the impression index items. In step S23, the impression index table 20 is used to confirm the relationship between the impression of each face and each impression index item. In step S24, a treatment method is selected using the treatment method table. In step S25, the treatment time of the treatment method is selected using the treatment time table. After the determination step is completed, facial beauty treatment is performed based on the content determined in the determination step.

An example of the course-up step will be described with reference to FIG.
The course-up step is performed after at least one facial beauty treatment is performed. In step S31, the impression evaluation device 10 is used to photograph the customer's face after the treatment. In step S32, the impression evaluation device 10 is used to acquire the evaluation result of the customer's face after the treatment (hereinafter referred to as "post-treatment evaluation result"). In step S33, the post-treatment evaluation result is presented to the customer. In step S34, it is determined whether or not the customer's facial impression has achieved the third stage based on the post-treatment evaluation result. If the determination in step S34 is affirmative, the course-up step is terminated. When step S34 is negative determination, step S35 is implemented. In step S35, it is determined whether or not the customer's facial impression has achieved the second stage based on the post-treatment evaluation result. If the determination in step S35 is affirmative, the third step is presented to the customer in step S36. When step S35 is negative determination, step S37 is implemented. In step S37, it is determined whether or not the customer's facial impression has achieved the first stage based on the post-treatment evaluation result. If step S37 is affirmative, the second step is presented to the customer in step S38. If step S37 results in a negative determination, the customer is advised in step S39 to achieve the first step.

According to the method for providing facial beauty treatment, the following effects can be obtained.
A customer is provided with a facial beauty treatment according to the impression of the customer's face. Facial impression is related to personality. Therefore, it is expected that personalities will improve as facial impressions change due to facial aesthetics, and customer satisfaction will further increase.

The above embodiments are examples of possible forms of the method for providing facial beauty treatment according to the present invention, and are not intended to limit the forms. The method for providing facial beauty treatment according to the present invention may take forms different from those illustrated in the embodiments. One example is a form in which part of the configuration of the embodiment is replaced, changed, or omitted, or a form in which a new configuration is added to the embodiment.

10: impression evaluation device 20: impression index table

Claims (9)

an evaluation step of evaluating the customer's facial impression using an impression evaluation device installed with impression evaluation software, which is software for evaluating facial impressions;
a determination step of determining the content of the facial beauty treatment according to the evaluation result of the impression evaluation software ;
In the evaluation step, the impression evaluation device refers to a current facial image, which is a current facial image of the customer, to generate an evaluation result regarding the customer's current facial impression;
In said determining step, the esthetician:
grasping a target impression, which is a facial impression that the customer expects as a result of the facial beauty treatment, based on the evaluation result;
Using an impression index table showing the relationship between impression index items, which are items related to facial conditions that affect facial impressions, and facial impressions, the impression index items highly related to the target impression are selected. death,
Using a treatment method table that defines a relationship between a treatment method that affects the impression index item and the impression index item, a treatment method corresponding to the impression index item selected from the impression index table is selected.
A method for providing facial beauty treatment. the impression index table defines strength information indicating a relationship between the impression index item and a facial impression;
In the determining step, the esthetician selects the impression index item highly related to the desired impression based on the strength information.
The method for providing facial beauty according to claim 1. the impression index table defines strength information indicating a relationship between the impression index item and a facial impression;
In the decision step, the esthetician selects the treatment time corresponding to the treatment method selected from the treatment method table using a treatment time table that defines the relationship between the treatment time of the treatment method and the strength information. Item 3. The method for providing facial beauty treatment according to Item 1 or 2. 4. The facial beauty treatment providing method according to claim 3, wherein said treatment time table defines a relationship between said treatment time and said strength information such that said treatment time becomes longer as the strength indicated by said strength information increases. The impression index table defines the relationship between the stages of the facial beauty treatment and the impression index items,
In the determination step, the esthetician selects the impression index item that corresponds to the stage of the facial beauty treatment and is highly related to the target impression.
The method for providing facial beauty treatment according to any one of claims 1 to 4. The stage of the facial beauty treatment includes a first stage, a second stage, and a third stage,
The first stage is a stage for eliminating negative factors related to the impression of the face,
The second stage is a stage for enhancing individuality based on the impression of the face,
The third stage is a stage for increasing attractiveness based on facial impressions.
The method for providing facial beauty according to claim 5. Further including a course-up step performed after at least one facial beauty treatment is performed ,
The facial according to any one of claims 1 to 6, wherein in the course-up step, a counselor or an esthetician selects a stage of the facial beauty treatment corresponding to the customer's facial impression based on the evaluation result of the impression evaluation software. How to provide esthetics. In the course-up step, the counselor or the esthetician achieves the first stage of eliminating negative factors related to the customer's facial impression based on the evaluation result of the impression evaluation software regarding the customer's face after the treatment. If it is determined that the customer is
The method for providing facial beauty according to claim 7 . In the course-up step, if the counselor or esthetician determines that the customer's facial impression has achieved the second stage based on the evaluation result of the impression evaluation software regarding the customer's face after the treatment , Further present the customer with a third stage that enhances impression attractiveness
The method for providing facial beauty treatment according to claim 8 .

Images