JP7218342B2 - Information management system, information management device, information management method, program - Google Patents

Description

The present invention relates to an information management system, an information management device, an information management method, and a program.

An increasing number of business operators are implementing loyalty programs for the purpose of acquiring new customers and maintaining existing customers. A loyalty program provides a user with a predetermined reward when the user performs a predetermined action for a certain period of time. Conventionally, as a system for executing such a loyalty program, there is a system described in Patent Document 1 below. The system described in Patent Literature 1 includes a personal terminal and a royalty server. A personal terminal is associated with a user. The loyalty server has account information associated with the user and rewards the user by storing rewards under the loyalty program in association with the user's account information.

Japanese Patent Application Publication No. 2011-519440

In a loyalty system such as that described in Patent Literature 1, users can generally participate in the loyalty program only with a single account information issued by the business operator. In such a system, there are ways to participate in the program, such as participation on a dedicated platform provided by the operator, specifically, participation on the operator's membership site, participation within the smartphone application, etc. limited. This is a factor that makes it difficult to participate in loyalty programs.

On the other hand, if it is possible to participate in a loyalty program using the account information of multiple SNS (Social Networking Services) used by the user instead of the account information issued by the business operator, Barriers to participation are lowered. However, when using a plurality of pieces of account information, it is necessary for each of the plurality of pieces of account information to satisfy a condition for obtaining a reward.

Note that such a problem is not limited to the case where the user performs an action corresponding to the loyalty program, but is a common problem when the user performs a predetermined specific action with each of a plurality of account information.
SUMMARY OF THE INVENTION The present invention has been made in view of such circumstances, and an object of the present invention is to provide an information management system, an information management apparatus, and an information management system capable of more appropriately managing user actions corresponding to a plurality of account information. It is to provide a method and a program.

An information management system that solves the above problems is an information management system that manages user behavior corresponding to predetermined account information. a data acquisition unit that acquires data corresponding to a plurality of actions performed in , and an integration unit that integrates data corresponding to the plurality of actions.

Further, an information management device for solving the above problems is an information management device for managing behavior of a user corresponding to predetermined account information, comprising: and an integration unit that integrates the data corresponding to the plurality of actions.

Further, an information management method for solving the above problems is an information management method for managing user behavior corresponding to predetermined account information, comprising: linking a plurality of account information possessed by the user; Obtaining data corresponding to a plurality of actions performed on each; and merging the data corresponding to the plurality of actions.

Further, a program for solving the above problem is a program for managing user behavior corresponding to predetermined account information, comprising a step of linking a plurality of account information possessed by the user to a computer; a step of acquiring data corresponding to a plurality of actions performed in , and a step of integrating data corresponding to the plurality of actions.

According to these configurations, methods, and programs, since data corresponding to a plurality of actions performed based on each of a plurality of account information are integrated, the user's actions corresponding to the plurality of account information can be more easily understood. Appropriate management becomes possible.
In the information management system described above, the account information is preferably account information used for SNS.

According to this configuration, if the user has already used an SNS, the account information of the SNS can be used as it is, so convenience can be improved.
In the information management system described above, when a program that provides a reward based on performing a predetermined action is defined as a reward granting program, the data acquisition unit corresponds to a plurality of actions performed with each of the plurality of account information. As data, data of a plurality of rewards granted by a reward granting program based on a plurality of actions performed in each of the account information of a plurality of SNSs is acquired, and the integration unit integrates the data of the plurality of SNSs. It is desirable to consolidate data for multiple rewards awarded by a rewarding program based on multiple actions taken on each of the account information.

In the information management system described above, the data acquisition unit collects data of a plurality of rewards given by the reward giving program based on a plurality of actions performed in each of the account information of the plurality of SNSs, as well as actions performed in the SNSs. further acquires data of rewards given by the reward giving program based on actions of the user different from the reward giving program based on the plurality of actions performed in each of the account information of the plurality of SNSs It is desirable to integrate the data of multiple rewards granted by , and the data of rewards granted by the rewarding program based on user actions other than actions taken on the SNS.

According to this configuration, the user can obtain a further reward by performing an action different from the action on the SNS, thereby making it easier to participate in the reward giving program.
In the information management system described above, the reward is preferably electronic points.

In the information management system described above, it is preferable that the data acquisition unit acquires information on user actions on a plurality of SNSs and accumulates the acquired information on actions in the storage unit.
According to this configuration, user actions in each SNS accumulated in the storage unit can be analyzed.

Preferably, the information management system described above further includes a scoring unit that scores user actions on a plurality of SNSs.
According to this configuration, since actions performed by the user on each SNS are scored, it is possible to provide benefits to the user based on the score.

According to the information management system, the information management device, the information management method, and the program of the present disclosure, it is possible to more appropriately manage user actions corresponding to multiple pieces of account information.

1 is a block diagram showing a schematic configuration of an information management system according to an embodiment; FIG. FIG. 2 is a block diagram showing hardware configurations of a terminal device, a first SNS server device, a second SNS server device, an information collection device, and an integrated server device according to the embodiment; 3 is a block diagram showing the functional configuration of the terminal device of the embodiment; FIG. 1 is a block diagram showing the functional configuration of an information collection device according to an embodiment; FIG. 3 is a block diagram showing the functional configuration of the integration server device of the embodiment; FIG. The figure which shows typically the integration example of the reward of embodiment. A sequence chart showing an operation example of a terminal device, a first SNS server device, a second SNS server device, an information collection device, and an integrated server device according to an embodiment. A sequence chart showing an operation example of a terminal device, a first SNS server device, a second SNS server device, an information collection device, and an integrated server device according to an embodiment.

Hereinafter, an information management system, an information management apparatus, an information management method, and an embodiment of a program will be described with reference to the drawings. In order to facilitate understanding of the description, the same constituent elements in each drawing are denoted by the same reference numerals as much as possible, and overlapping descriptions are omitted.
<Embodiment>
(Overview of information management system)
The information management system 10 shown in FIG. 1 is a system for managing user behavior. The information management system 10 includes a terminal device 20 , SNS server devices 31 and 32 , an information collection device 40 and an integrated server device 50 . The terminal device 20, the SNS servers 31 and 32, the information collecting device 40, and the integrated server device 50 are communicably connected to each other via a network communication network 60 such as wireless communication or wired communication.

The terminal device 20 is a device used by a user, such as a smart device such as a smartphone or a tablet, or a personal computer installed at a predetermined location.
The SNS server devices 31 and 32 are information processing devices that provide services related to various SNSs, and are implemented by server devices, cloud systems, and the like, for example. When the SNS server devices 31 and 32 receive posts of various contents such as blogs, microblogs, web pages, messages, still images, moving images, audio, etc., the SNS servers 31 and 32 publicize information about the contents to the general public by publishing the received contents. can be diffused.

It should be noted that diffusion is a concept that indicates a manner in which posted information itself and information copied from that information are transmitted between users. For example, diffusion refers not only to the manner in which the information is transmitted to other users by viewing posted information, but also to the fact that information posted by a certain user can be viewed by other users as their own posts. By reposting, that is, by sharing or quoting the posted information, a mode is included in which the information is also transmitted to users who view the reposted information. Therefore, diffusion refers to information posted by a user using predetermined account information, in other words, sharing or quoting of the account information posted by other users, and posting of other account information by other users. It includes the concept of being open to all users and expanding opportunities to browse information.

Specifically, the SNS server devices 30 and 31 share content posted by a certain user with Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Line (registered trademark), etc. provide services that are published to

In general SNS, content is posted and published for each account acquired in advance by the user, and actions such as linking accounts such as following, evaluating content, sharing content, quoting content, etc. In other words, content Information about is spread.

The SNS server devices 31 and 32 provide SNSs different from each other. Hereinafter, for convenience, the SNS server device 31 will be referred to as the "first SNS server device 31" and the SNS server device 32 will be referred to as the "second SNS server device 32". Further, the SNS provided by the first SNS server device 31 is called "first SNS", and the SNS provided by the second SNS server device 32 is called "second SNS".

The information collection device 40 is an information processing device that executes various measures such as a fan program and a loyalty program and collects user action information corresponding to the various measures, and is realized by, for example, a server device or a cloud system. In this embodiment, a case where the information collection device 40 executes a loyalty program will be described as an example. A loyalty program provides a user with a predetermined reward when the user performs a predetermined action for a certain period of time. In this embodiment, the loyalty program corresponds to the reward provision policy.

Actions that the user should perform in order to obtain rewards in the loyalty program include predetermined actions on the SNS, participation in campaigns on the SNS, and the like. The predetermined action on the SNS is, for example, reposting of a specific post made on the SNS using the business operator's account information.

Rewards given to users by loyalty programs are, for example, electronic stamps and points.
The information collecting device 40 manages the action information on the SNS corresponding to the loyalty program for each account information of each SNS. That is, when a predetermined user performs a specific action corresponding to the loyalty program using the account information of the first SNS, the information collecting device 40 manages the account information of the first SNS in association with the predetermined reward. . In addition, when the same user performs a specific action corresponding to the loyalty program using the account information of the second SNS, the information collection device 40 manages the account information of the second SNS in association with a predetermined reward. .

The integration server device 50 is an information processing device that provides a service for integrating various types of information, and is realized by, for example, a server device, a cloud system, or the like. Specifically, the integration server device 50 provides a service that integrates account information of users used in each SNS, and a service that integrates rewards associated with the account information of each SNS managed by the information collection device 40. I will provide a. For convenience, the services provided by the integrated server device 50 are hereinafter referred to as "integrated services".

(Hardware configuration)
As shown in FIG. 2, the terminal device 20, the SNS server devices 31 and 32, the information collecting device 40, and the integrated server device 50 have a hardware configuration of a processor 11, a storage device 12, a communication IF (Interface). 13, an input device 14, an output device 15, and the like. The processor 11 is a CPU (Central Processing Unit), a GPU (Graphical processing unit), or the like. The storage device 12 is composed of, for example, at least one of memory, HDD (Hard Disk Drive), and SSD (Solid State Drive). The communication IF 13 performs wired communication or wireless communication. The input device 14 is a device that receives an input operation, and includes at least one of a keyboard, touch panel, mouse, and microphone, for example. The output device 15 is a device that outputs information, and includes at least one of a display, a touch panel, and a speaker, for example.

(functional configuration)
Next, the functional configuration of each of the terminal device 20, the information collection device 40, and the integrated server device 50 realized by the hardware configuration shown in FIG. 2 will be specifically described.

(Terminal device)
As shown in FIG. 3, the terminal device 20 includes an input section 21, a communication section 22, a display section 23, and a storage section 24. FIG. The input unit 21 can be implemented by the input device 14 included in the terminal device 20 . The communication unit 22 and the display unit 23 can be implemented by the processor 11 of the terminal device 20 executing a program stored in the storage device 12 . The storage unit 24 can be realized by the storage device 12 of the terminal device 20 .

Account information of the terminal device 20 is stored in the storage unit 24 . This account information includes first SNS account information and second SNS account information.
The input unit 21 has a function of receiving various operations performed by the user. The input unit 21 is various input devices such as a mouse, keyboard, and touch panel.

The communication unit 22 has a communication function to perform various communications with the SNS servers 31 and 32, the information collection device 40, and the integrated server device 50. FIG.
The display unit 23 has a function of displaying various images. The display unit 23 may be various displays such as a liquid crystal display and organic EL (Electro Luminescence). Further, the display unit 23 may be a touch panel display or the like having a display and a touch panel, for example.

For example, when the user performs an operation to access the SNS on the input unit 21, the display unit 23 acquires the SNS page information provided by the SNS server devices 31 and 32 through the communication IF 13, and displays the acquired SNS page information. View page information for . On the SNS page, various actions such as posting and reposting can be performed by operating the input unit 21 .

Notification of the loyalty program executed by the information collecting device 40 is displayed on the SNS page. The announcement of the loyalty program is made, for example, on the SNS page corresponding to the business operator's account information. This notification describes specific actions such as posting that the user should perform, and rewards that can be obtained by the specific actions. When the user operates the input unit 21 to perform a specific action corresponding to this loyalty program, the communication unit 22 sends a message to that effect to the information collecting device 40 via the SNS servers 31 and 32 . Thereby, the user can obtain a reward corresponding to the loyalty program.

The SNS page displays a transition display area that allows transition to the My Page of the integrated service. When the transition display area is operated on the SNS page, the display unit 23 acquires my page information of the integrated service provided by the integrated server device 50 and displays the acquired my page information of the integrated service. On my page of the integrated service, it is possible to check integrated reward information after integrating the reward associated with the account information of the first SNS and the reward associated with the account information of the second SNS.

(Information gathering device)
As shown in FIG. 4, the information collection device 40 includes a communication section 41, an execution section 42, a reward provision section 43, and a storage section 44. The communication unit 41 , the execution unit 42 , and the reward provision unit 43 can be implemented by the processor 11 of the information collection device 40 executing programs stored in the storage device 12 . The storage unit 44 can be implemented by the storage device 12 of the information collection device 40 .

The storage unit 44 stores a first SNS information DB (Data Base) 441 and a second SNS information DB 442 . The first SNS information DB 441 stores the reward given to each user of the first SNS based on the loyalty program in association with the account information of each user on the first SNS. The second SNS information DB 442 stores the reward given to each user of the second SNS based on the loyalty program in association with the account information of each user on the second SNS.

The communication unit 41 uses the communication IF 13 of the information collection device 40 to perform various communications with the terminal device 20 , the SNS servers 31 and 32 , and the integrated server device 50 . The communication unit 41 communicates with the SNS server devices 31 and 32 to obtain information on actions related to the loyalty program performed by each user on the first SNS and actions related to the loyalty program performed by each user on the second SNS. Get information about Further, the communication unit 41 transmits information stored in the first SNS information DB 441 and the second SNS information DB 442 to the integrated server device 50 via the communication IF 13 based on a request from the integrated server device 50, for example.

The execution unit 42 executes various processes related to the loyalty program. Specifically, the execution unit 42 instructs the first SNS server device 31 to notify each user of the first SNS of the program, and instructs the second SNS server device 31 to notify each user of the second SNS of the program. 32.

The reward granting unit 43 rewards the user based on the user's action information related to the SNS loyalty program. Specifically, the reward giving unit 43 acquires the action information of each user in the first SNS from the first SNS server device 31 using the communication IF 13, and based on the acquired action information of each user, supports the loyalty program. It is determined whether the specific action taken by the user is performed in the first SNS. When the reward granting unit 431 determines that a specific action corresponding to the loyalty program has been performed on the first SNS, the reward corresponding to the loyalty program is added to the account information of the first SNS of the user who performed the specific action. are associated and stored in the first SNS information DB 441 . Similarly, when the reward granting unit 431 determines that a specific action corresponding to the loyalty program is performed on the second SNS, the account information of the second SNS of the user who performed the specific action is added to the loyalty program Corresponding rewards are associated and stored in the second SNS information DB 442 .

(integrated server device)
As shown in FIG. 5 , the integrated server device 50 includes a storage unit 51 , a communication unit 52 , a data acquisition unit 53 , a cooperation unit 54 and an integration unit 55 . The storage unit 51 can be realized by the storage device 12 of the integrated server device 50 . The communication unit 52 , the data acquisition unit 53 , the cooperation unit 54 , and the integration unit 55 can be implemented by the processor 11 of the integrated server device 50 executing programs stored in the storage device 12 .

A user information DB 510 is stored in the storage unit 51 . In the user information DB 510, each user's identification information, first SNS account information, second SNS account information, reward information corresponding to the first SNS account information, and reward information corresponding to the second SNS account information are associated. are stored. The user identification information is information individually set for the terminal device 20 owned by each user, and can identify the user.

The communication unit 52 has a communication function of performing various communications with the terminal device 20 , the SNS servers 31 and 32 , and the information collection device 40 using the communication IF 13 of the integrated server device 50 . The communication unit 52 transmits the information of the integrated service page to the terminal device 20 based on a request from the terminal device 20, for example.

The data acquisition unit 53 uses the communication IF 13 of the integrated server device 50 to sequentially acquire the account information of the first SNS and the reward information associated with the account information from the first SNS server device 31, and acquire The information obtained is stored in the user information DB 510 . Similarly, the data acquisition unit 53 uses the communication IF 13 of the integrated server device 50 to sequentially acquire account information of the second SNS and reward information associated with the account information from the second SNS server device 32. At the same time, the acquired information is stored in the user information DB 510 .

The linking unit 54 links the account information of the first SNS and the account information of the second SNS that the user has. For example, when the terminal device 20 acquires the information of the page of the integrated service from the integrated server device 50 while using the first SNS, the cooperation unit 54 acquires the account information of the first SNS from the terminal device 20, and 1SNS account information and user identification information are associated and stored in the user information DB 510 . After that, when the terminal device 20 acquires the information of the page of the integrated service from the integrated server device 50 while using the second SNS, the cooperation unit 54 similarly acquires the account information of the second SNS from the terminal device 20, The acquired account information of the second SNS and the identification information of the user are associated and stored in the user information DB 510 . The linking unit 54 thus links the user's identification information, the first SNS account information, and the second SNS account information.

The integrating unit 55 uses the user information DB 510 to integrate remuneration information corresponding to the first SNS account information and remuneration information corresponding to the second SNS account information for each user. Specifically, for each user's identification information, the integration unit 55 integrates the reward corresponding to the first SNS account information associated with the user's identification information and the reward corresponding to the second SNS account information. Let For example, as shown in FIG. 6, when the reward corresponding to the account information of the first SNS is "30 points" and the reward corresponding to the account information of the second SNS is "20 points", the integration unit 55 By adding them together, a reward of "50 points" is calculated. The integration unit 55 associates this integrated reward information with the identification information of the user and stores it in the user information DB 510 . The information on the integrated reward stored in the user information DB 510 is displayed on the display unit 23 of the terminal device 20 by being transmitted to the terminal device 20 when the terminal device 20 accesses my page of the integrated service.

(Operation example of information management system)
Next, the flow of operations of the terminal device 20, the SNS servers 31 and 32, the information collecting device 40, and the integrated server device 50 will be described with reference to FIGS. 7 and 8. FIG.

As shown in FIG. 7, after the user operates the input unit 21 of the terminal device 20 to access the first SNS (step S10), it is assumed that a specific action corresponding to the loyalty program is performed on the first SNS (step S11). In this case, the communication unit 22 of the terminal device 20 transmits information on the action on the first SNS performed in the terminal device 20 to the first SNS server device 31 (step S12).

Subsequently, the information collection device 40 acquires action information performed by the user on the first SNS from the first SNS server device 31 (Step S30), and based on the acquired action information of the first SNS, specifies a loyalty program. is executed (step S31). When the information collecting device 40 determines in this determination process that a specific action corresponding to the loyalty program has been performed, the information collecting device 40 associates the reward corresponding to the loyalty program with the first SNS account information of the user and collects the first SNS information. It is stored in the DB 441 (step S32). In this embodiment, the reward corresponding to the loyalty program corresponds to the data corresponding to the account information.

Subsequently, the data acquisition unit 53 of the integrated server device 50 acquires the first SNS account information stored in the first SNS information DB 441 of the information collection device 40 and the reward information associated therewith from the information collection device 40. At the same time (step S50), the acquired information is stored in the user information DB 510 of the storage unit 51 (step S51).

After that, when the user operates the input unit 21 of the terminal device 20 to access the My Page of the integrated service on the first SNS (step S13), the linking unit 54 of the integrated server device 50 accesses the account information on the first SNS. Acquired from the terminal device 20 (step S52), the acquired account information and the identification information of the user corresponding to the terminal device 20 are associated and stored in the user information DB 510 (step S53). As a result, the user's identification information, the first SNS account information, and the reward corresponding to the first SNS account information are stored in the user information DB 510 in association with each other.

Subsequently, the communication unit 52 of the integrated server device 50 transmits reward information corresponding to the first SNS account information stored in the user information DB 510 to the terminal device 20 (step S54). When the display unit 23 of the terminal device 20 receives the reward information corresponding to the account information of the first SNS transmitted from the integrated server device 50 (step S14), it displays the information on my page of the integrated service ( step S15). Thereby, the user can check the reward information corresponding to the account information of the first SNS on my page.

Thereafter, in order for the user to obtain rewards for the loyalty program on the second SNS as well, after operating the input unit 21 of the terminal device 20 to access the second SNS (step S16), as shown in FIG. Suppose that a corresponding specific action is performed on the second SNS (step S17). In this case, the terminal device 20 transmits action information of the second SNS to the first SNS server device 31 (step S18). Further, the information collection device 40 acquires action information of the second SNS from the second SNS server device 32 (step S33), and determines whether or not a specific action corresponding to the loyalty program has been executed (step S34). , the reward corresponding to the loyalty program is associated with the account information of the user's second SNS and stored in the second SNS information DB 442 (step S35). Further, the integrated server device 50 acquires the account information of the second SNS and the reward information associated therewith from the information collection device 40 (step S55), and stores the acquired information in the user information DB 510 of the storage unit 51. (step S56). These steps S18, S33-S35, S55 and S56 are similar to the above-described steps S12, S30-S32, S50 and S51.

After that, when the user operates the input unit 21 of the terminal device 20 to access the My Page of the integrated service on the second SNS (step S19), the linking unit 54 of the integrated server device 50 reads the account information on the second SNS. It is obtained from the terminal device 20 (step S57). In addition, the linking unit 54 associates the acquired account information of the second SNS with the identification information of the user corresponding to the terminal device 20, and stores the information in the user information DB 510, so that the already stored account information of the first SNS and the identification information of the user corresponding to the terminal device 20 are stored. The account information of the second SNS is linked (step S58).

Subsequently, the integrating unit 55 of the integrated server device 50 stores the reward associated with the first SNS account information stored in the user information DB 510 of the storage unit 51 and the reward associated with the second SNS account information. are integrated (step S59). Then, the communication unit 52 of the integrated server device 50 transmits the integrated reward information to the terminal device 20 (step S60). The communication unit 22 of the terminal device 20 receives the integrated reward information through the communication IF 13 (step S20), and displays the information on the display unit 23 (step S21). Thereby, the user can confirm the remuneration that combines the remuneration corresponding to the account information of the first SNS and the remuneration corresponding to the account information of the second SNS.

According to the information management system 10 of this embodiment described above, it is possible to obtain the actions and effects shown in (1) and (2) below.
(1) The information management system 10 includes a linking unit 54 that links multiple SNS account information owned by a user, and data acquisition that acquires reward information corresponding to multiple actions performed in each of the multiple account information. A unit 53 and an integration unit 55 for integrating rewards corresponding to a plurality of actions. According to this configuration, since the reward corresponding to the action performed based on the account information of the first SNS and the reward corresponding to the action performed based on the account information of the second SNS are integrated, multiple accounts It becomes possible to more appropriately manage user actions corresponding to information. Also, rewarding actions on the SNS makes it easier for users to participate in the loyalty program. Therefore, on the business side, an increase in the participation rate of the loyalty program and an increase in engagement with the SNS owned by the business can be expected.

(2) We decided to use the account information of each SNS as the account information used for participation in the loyalty program. Accordingly, when the user uses either the first SNS or the second SNS, the account information of that SNS can be used to participate in the loyalty program, making it easier for the user to participate in the loyalty program.

(First modification)
Next, the 1st modification of the information management system 10 of embodiment is demonstrated.
The information management system 10 of this modified example uses the account information associated with the integrated service instead of the account information of the first SNS and the second SNS as the account information for accessing my page of the integrated service. The account information associated with the integrated service is, for example, a combination of user identification information and password set for each user. The user can access his/her own My Page by operating the terminal device 20 and entering the user identification information and password on the login page of the integrated service. The account information associated with the integrated service is hereinafter referred to as "integrated account information".
On the My Page of the integrated service, not only the account information of the first and second SNS, but also the identification information of the point card issued by the operator, the account information for accessing the prescribed site on the Internet of the operator, the business Various identification information and account information possessed by the user, such as account information used in the online shop of the user, can be input. The linking unit 54 of the integrated server device 50 collects the account information of the first SNS and the second SNS, the identification information of the point card, the account information for accessing the predetermined site of the business operator, the account information of the online shop, etc. on my page. When input, such information is stored in the user information DB 510 in association with the integrated account information.

The integrated server device 50 may provide users with different My Pages for each of a plurality of business operators in the integrated service. For example, if there are a first business operator and a second business operator that implement a loyalty program, the integrated server device 50 creates a first my page corresponding to the first business operator and a first My Page corresponding to the second business operator. The second My Page is provided separately to the user. In this case, the user may separately have first integrated account information for logging into the first My Page and second integrated account information for logging into the second My Page.

In the loyalty program of each business operator, the information collecting device 40 rewards users based on not only actions on the first SNS and the second SNS but also actions other than actions on the SNS. Actions other than actions on the SNS include, for example, accessing a predetermined site of each business operator, giving points from the business operator, and purchasing a specific product on the online shop of the business operator.

For example, the reward granting unit 43 of the information collection device 40 can collect individual account information and identification information corresponding to the first integrated account information, specifically the account information of the first SNS, the account information of the second SNS, and the predetermined site of the business operator. account information, online shop account information, point card identification information, and the like from the integrated server device 50 . The reward giving unit 43 gives a reward corresponding to the loyalty program when a predetermined action corresponding to the loyalty program is performed in each of the acquired account information and identification information. For example, when a predetermined action corresponding to the loyalty program is performed in the account information of each SNS, the reward granting unit 43 stores the reward corresponding to the loyalty program in the SNS information DBs 441 and 442 in association with the account information of each SNS. Let In addition, even when a product is purchased at an online shop using the acquired account information, the reward granting unit 43 associates the account information with the reward corresponding to the loyalty program, Store in database. The remuneration granting unit 43 stores the remuneration in the database in the same way when a business operator's predetermined site is accessed or when points are given.

The remuneration granting unit 43 performs the same processing for individual account information and identification information corresponding to the second integrated account information.
The data acquisition unit 53 of the integrated server device 50 acquires, from the information collection device 40, associated remuneration information for each of the individual account information and identification information corresponding to each integrated account information.

For example, the data acquisition unit 53 obtains the account information of the first SNS corresponding to the first integrated account information, the account information of the second SNS, the account information of the business operator's predetermined site, the account information of the online shop, and the identification information of the point card. For each, the reward data associated with them is obtained from the information gathering device 40 . Then, the integration unit 55 of the integration server device 50 integrates the obtained remuneration data. This first integrated reward data is displayed on the first My Page corresponding to the first integrated account information.

In addition, the data acquisition unit 53 obtains the account information of the first SNS corresponding to the second integrated account information, the account information of the second SNS, the account information of the business operator's predetermined site, the account information of the online shop, and the identification information of the point card. For each of them, similarly, the reward data associated with them is acquired from the information gathering device 40 . Then, the integration unit 55 of the integration server device 50 integrates the obtained remuneration data. This second integrated reward data is displayed on the second My Page corresponding to the second integrated account information.

According to the configuration of the information management system 10 of this modified example, the user can obtain a reward by performing an action different from the action on the SNS, so that it becomes easier to participate in the loyalty program.
In addition, the integrated server device 50 displays the data of the integrated remuneration individually on a plurality of my pages corresponding to a plurality of businesses, instead of displaying the data of the integrated remuneration individually on a plurality of my pages corresponding to the plurality of businesses. Data of each integrated reward may be collectively displayed.

In addition, as the account information for accessing My Page of the integrated service, instead of the integrated account information, account information for each SNS, identification information for point cards, account information for accessing the prescribed site of the business operator, online Arbitrary information such as shop account information may be used.

(Second modification)
Next, a second modified example of the information management system 10 of the embodiment will be described.
The integration server device 50 is not limited to a service that integrates rewards given to users in a loyalty program. For example, the service of scoring user actions on SNS and accumulating information on user actions on each SNS. It is possible to provide various services such as services such as

Specifically, as indicated by the broken line in FIG. Each time a predetermined action such as posting or reposting is performed in each SNS, the score giving unit 56 gives a predetermined score to the action, associates the score with the user's identification information, and gives the user a score. Store in the information DB 510 . The score giving section 56 accumulates and manages the scores given to the users for a certain period of time. The score giving unit 56 displays the scores accumulated for a certain period of time on the integrated service's My Page. The score assigning unit 56 can display the scores in a hierarchical format by ranking the scores, or display the scores in a mileage format, for example.

The data acquisition unit 53 of the integrated server device 50 acquires information on user actions on the SNS from each of the SNS servers 31 and 32, and stores the acquired action information in the user information DB 510 in association with account information on the SNS. Let
According to this configuration, since the actions performed by the user on each SNS are displayed as scores, it is possible to lower the psychological hurdles to participation in the loyalty program. Therefore, the participation rate of the loyalty program can be further increased. In addition, if a privilege is given to a user based on the user's score, the participation rate of the loyalty program can be further increased. The user can also analyze user actions in each SNS stored in the user information DB 510 .

<Other embodiments>
The above embodiment can also be implemented in the following forms.
- In the information management system 10 of the embodiment, the case where the number of SNSs that the user can use is two has been described as an example, but the number of SNSs that the user can use may be any number.

・The method of rewarding users in the loyalty program can be changed as appropriate. For example, users may be rewarded based on their responses to questionnaires displayed on My Page of the integrated service.
- The information collection device 40 can execute appropriate measures such as a fan program as well as a loyalty program.

- The information management system 10 may use account information other than SNS, for example, account information consisting of a combination of an ID and a password, as account information used to manage user behavior.
- It is possible to appropriately change which device functions each of the functional elements provided in the terminal device 20, the SNS servers 31 and 32, the information collection device 40, and the integrated server device 50.

DESCRIPTION OF SYMBOLS 10... Information management system, 51... Storage part, 53... Data acquisition part, 54... Cooperation part, 55... Integration part, 56... Score giving part.

Claims (11)

An information management system for managing user behavior corresponding to predetermined account information,
a linking unit that links multiple pieces of account information owned by a user;
Data is individually assigned in association with each of the plurality of account information for actions performed in each of the plurality of account information, and a plurality of data associated with each of the plurality of account information is collected. an information collecting unit that individually manages the plurality of collected data by associating with each of the plurality of account information;
a data acquisition unit that acquires a plurality of data managed in association with each of the plurality of account information in the information collection unit;
An information management system, comprising: an integration unit that integrates a plurality of pieces of data associated with each of the plurality of pieces of account information acquired by the data acquisition unit. The information management system according to claim 1, wherein the account information includes account information used for SNS. When a measure that grants a reward based on performing a predetermined action is defined as a reward granting measure,
The information collection unit individually collects reward data in association with each of the plurality of account information of the SNS for actions performed in each of the account information of the plurality of SNSs, based on the reward provision policy. grant , collect data of a plurality of rewards associated with each of the plurality of account information of the SNS, and individually associate the collected data of the plurality of rewards with each of the account information of the plurality of SNSs manage and
The data acquisition unit acquires reward data managed in association with each account information of the plurality of SNSs in the information collection unit,
3. The information management system according to claim 2, wherein the integration unit integrates a plurality of remuneration data associated with each of the plurality of SNS account information acquired by the data acquisition unit. When the reward data individually granted in association with each of the account information of the plurality of SNSs by the information collection unit based on the reward granting policy is set as the first reward data,
The information collecting unit provides second reward data in association with the account information different from the account information of the SNS, based on the reward provision policy, for an action performed with the account information different from the account information of the SNS. and collecting second reward data, and further managing the collected second reward data in association with the different account information;
The data acquisition unit further acquires second reward data managed in association with the other account information in the information collection unit,
The integration unit provides a plurality of first remuneration data associated with each of the plurality of SNS account information acquired by the data acquisition unit, and a second remuneration data associated with the different account information. The information management system according to claim 3, which integrates with. 5. The information management system according to claim 3, wherein the reward is electronic points. The information management system according to any one of claims 2 to 5, wherein the data acquisition unit acquires information on actions of the user on a plurality of SNSs, and stores the acquired information on actions in a storage unit. The information management system according to any one of claims 2 to 6, further comprising a scoring unit that scores actions of the user on a plurality of SNSs. 8. The information management system according to any one of claims 1 to 7, wherein an action other than purchasing a product is set as the user's action performed with the account information. An information management device for managing user behavior corresponding to predetermined account information,
a linking unit that links multiple pieces of account information owned by a user;
Data is individually assigned in association with each of the plurality of account information for actions performed in each of the plurality of account information, and a plurality of data associated with each of the plurality of account information is collected. an information collecting unit that individually manages the plurality of collected data by associating with each of the plurality of account information;
a data acquisition unit that acquires a plurality of data managed in association with each of the plurality of account information in the information collection unit;
An information management apparatus comprising: an integration unit that integrates a plurality of pieces of data associated with each of the plurality of pieces of account information acquired by the data acquisition unit. An information management method for managing user behavior corresponding to predetermined account information,
a step of linking a plurality of account information possessed by a user;
a step of individually assigning data in association with each of the plurality of account information for actions performed in each of the plurality of account information;
a step of collecting a plurality of data associated with each of the plurality of account information, and storing the collected plurality of data in association with each of the plurality of account information;
a step of acquiring a plurality of data managed in association with each of the plurality of account information;
and integrating a plurality of pieces of data associated with each of the pieces of acquired account information. A program for managing user behavior corresponding to predetermined account information,
to the computer,
a step of linking a plurality of account information possessed by a user;
a step of individually assigning data in association with each of the plurality of account information for actions performed in each of the plurality of account information;
a step of collecting a plurality of data associated with each of the plurality of account information, and storing the collected plurality of data in association with each of the plurality of account information;
a step of acquiring a plurality of data managed in association with each of the plurality of account information;
A program for executing a step of integrating a plurality of data associated with each of the acquired plurality of account information.

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